Podcast appearances and mentions of garrett sussman

In this special episode of Create Like the Greats, Ross Simmonds sits down with SEO expert Garrett Sussman from iPullRank for a dynamic conversation recorded ahead of SEO Week. They unpack the current and future state of search, the increasing relevance of Reddit in SEO strategies, and how marketers must evolve with AI-driven search behaviors. Ross also previews his upcoming SEO Week talk on Reddit, AI, and user-generated content—and shares a tactical gem that every brand should act on today. Key Takeaways and Insights: SEO Week 2026 Preview SEO Week will return to NYC in 2026 featuring top minds in SEO, content marketing, social, AI, and more. The State of Search: Chaotic but Beautiful Search has dramatically evolved; it's no longer just about Google. Fragmented discovery across TikTok, Reddit, YouTube, ChatGPT, Perplexity. Emphasis on first principles: high-quality content, user intent, and storytelling. Marketers must now behave more like... well, marketers, not just SEOs. Creating Content That Scales SEO in 2024+ requires multimedia optimization: Text + video (especially YouTube) for better SERP coverage. Understanding where your audience starts their search journey. Reddit threads and YouTube videos are now ranking in Google results, diversifying content visibility. Reddit + AI + UGC: A Preview of Ross's Talk at SEO Week Reddit is emerging as a powerful and underused SEO platform. Ross's team is scraping and analyzing subreddits, mapping them to keywords and AI outputs. Google & OpenAI have data licensing deals with Reddit—proof of its strategic value. Reddit content is influencing AI-generated responses… and SEO strategies must adapt. Tactical Insight: Own Your Subreddit Brands should immediately create and claim their subreddit—even if not actively using it. Prevent brand impersonation or NSFW sabotage by securing the namespace. “It's as basic as securing your domain or Twitter handle,”

This is going to be big. SEO Week 2025 is happening at the end of this month!.  Held from April 28th to May 1st in New York City, this conference brings together a powerhouse of 40+ speakers to discuss the seismic shifts in SEO, including generative AI and its profound implications on search dynamics. Join Erin Sparks, Garrett Sussman, and Mike King as they share tales from the frontlines of SEO innovation. The conference is set to be groundbreaking. Thematic days are focused on the Science, Psychology, Ecosystem, and Future of SEO. Special guest Will Critchlow joins us with his fascinating take on how AI-powered searches are subtly yet drastically altering E-commerce strategy, giving a sneak peek into what to expect at the NYC event. Hold on tight because this isn't just a conference—it's a seismic shift poised to redefine SEO. Lily Ray, JR Oakes, and Jori Ford join the show and share a bit of their presentations that will happen at the conference. Get their takes on how important this conference is set to be! Ready to transform your SEO perspective? Tune in for the full scoop on how to snag a ticket, and don't miss the chance to join us and the leading minds in search at this one-of-a-kind event! We have a free, full-week ticket giveaway for SEO Week! Simply share the EDGE of the Web LinkedIn post to enter a raffle for a full ride to the biggest SEO conference in recent history! Key Segments: [00:00:34] Introducing SEO Week: April 28 - May 1 [00:01:13] Mike King and Garrett Sussman of iPullRank [00:01:33] What is Different about this Conference? [00:03:58] Themes of the Conference [00:05:17] Speaker Insight: Will Critchlow, Ecommerce SEO [00:14:26]  SEO Week: Cindy Krum [00:15:19] SEO Week: Tom Critchlow [00:15:57] Speaker Insight: Lily Ray, History of Google [00:21:32] EDGE of the Web Ticket Giveaway! $1200 Value [00:24:54] SEO Week: Wil Reynolds [00:25:28] Speaker Insight: JR Oakes, LLMs and AI [00:26:15] SEO Week: Crystal Carter [00:35:01] SEO Week: Aleyda Solis [00:38:26] Speaker Insight: Jori Ford, Crawler Logs for SEO [00:48:26] SEO Week: Ross Simmonds [00:49:11] SEO Week: Devin Bramhall [00:50:32] Mike King: Relevance Engineering [00:55:00] The SEO Gestalt - Learn about it in New York [00:58:07] Some of the Line Up of Speakers Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Resources: SEO Week EDGE of the Web LinkedIn page (for the giveaway!)

How to win in SEO in 2025? Learn from the SEO predictions, trends and tips for 2025 in this in-depth SEO conversation with experienced SEO specialists: Mordy Oberstein, Cindy Krum, Lily Ray, Nitin Manchanda, Miracle Inameti-Archibong, Nick LeRoy, Garrett Sussman; going through the answers of the SEOFOMO SEO Predictions and Tips Survey. For more, read the Survey answers here: https://hub.seofomo.co/surveys/seo-predictions-tips/

How is AI reshaping the world of content creation and SEO? With Wix's Mordy Oberstein and Crystal Carter “prompting” the conversation, they look into the evolving landscape of AI in marketing with Garrett Sussman, Director of Marketing at iPullRank and Paula Mejia, VP of Marketing Enterprise at Wix. How are AI search engines changing user behavior? With natural language queries and personalized results challenging traditional SEO, AI is revolutionizing content production, refreshing strategies, and pushing the boundaries of what marketing teams can achieve. Plus, get the lowdown on the latest AI tools in Wix Studio and how they're making a splash without overwhelming your workflow. Key Segments [00:01:39] What's On This Episode of SERP's Up? [00:04:00] Focus Topic of the Week: AI & The Future of Search Engines [00:20:07] Focus Topic Guest: Garrett Sussman [00:28:27] Across The Wixverse: Paula Mejia [00:48:23] Snappy News [00:50:50] Follow of the Week: Eli Schwartz Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Garrett Sussman Paula Mejia Eli Schwartz Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series Rankix Wix AppiPull Rank SEO Agency Wix Enterprise Solution News: Semrush acquires Search Engine Land Nick Fox New Lead Of Google Search; Replaced Prabhakar Raghavan Bing Search Adding Al-Enhanced Summary Several Bugs Within Bing Webmaster Tools API & Documentation

How much bias creeps into an SEOs' daily habits? How does bias impact how effectively we target our audiences?  Join hosts Mordy Oberstein and Crystal Carter as they dig into how biases influence SEO practitioners and the modern SERP with special guest Giulia Panozzo.  This juicy episode is worth the squeeze, explaining why sometimes those quirky, negative headlines suck you in like a vortex or why autocomplete can deliver the celebrity gossip you'd never know to look for.  Discover why understanding user journey and behavior is crucial for your brand's success on this week's episode of the SERP's Up SEO Podcast. Key Segments [00:03:05] What's On This Episode of SERP's Up? [00:17:55] Focus Topic of the Week: How does the SERP Contribute to User Bias [00:18:15] Focus Topic Guest: Giulia Panozzo [00:26:44] The Great Beyond [00:38:06] Snappy News [00:43:00] Follow of the Week: Garrett Sussman Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Giulia Panozzo Garrett Sussman Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series Neuroscientive News: Study: 96% Of Google AI Overviews Links Go To Informational Intent Pages Data providers: Google August 2024 core update was very volatile

Coming back for his second segment of this interview series is Marketing Lead and Demand Generation Manager at iPullRank, Garrett Sussman. We explore the psychology behind consumer intent and assess how SEOs can implement a content strategy that addresses the various cognitive biases. Learn why the strength of a brand will contribute to user bias across the SERP and how even Google shows bias in brands. Communication is king in marketing, learn how to best connect to your audience past a wall of bias this week on the EDGE of the Web!     Key Segments: [00:03:53] Reintroducing Garrett Sussman  [00:04:57] What are AI Overviews on the SERP?  [00:07:37] Understanding Consumer Intent [00:11:01] Garrett's Cognitive Bias Concepts  [00:13:11] EDGE of the Web Title Sponsor: Site Strategics [00:23:25] Serving Consumer Bias [00:27:00] EDGE of The Web Sponsor: Wix  [00:32:24] Can You See Bias Through Analytics? [00:39:31] Final Thought From Garrett

Welcome back to the EDGE! This week's guest is the Marketing Lead and Demand Generation Manager at iPullRank, Garrett Sussman. Garrett recently showcased his expertise in various SGE optimization frameworks, and today he joins us to explore the nuances behind optimizing for AI Overviews. Volatility is peaking on the SERP. We navigate the risks and opportunities associated with optimizing for AI Overviews while investigating what type of content this learning engine tends to pull from. Tune in for the latest in the AI search wave as we teach you what AI Overview optimization looks like this week on the EDGE of the Web! Key Segments: [00:03:07] Introducing Garrett Sussman  [00:06:48] Fundamental Changes in Search [00:13:42] EDGE of the Web Title Sponsor: Site Strategics [00:14:59] Google's Shift Into AI  [00:25:55] EDGE of The Web Sponsor: Wix  [00:27:07] How Are AI Overviews Changing The Way Users Consume Information?  [00:33:38] Thinking Through Optimizing for AI Overviews Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter: https://x.com/garrettsussman LinkedIn: https://www.linkedin.com/in/garrettsussman/ Resources iPullRank Clearscope Webinar Marketbrew.ai

Will AI overtake the SERP? Find out as we explore the SEO fallout from Google I/O 2024. Google announced the official launch of SGE at its I/O 2024 event. What does this and the other Search-related announcements mean for SEO and the SERP overall?  Tune in as Wix's Crystal Carter and Mordy Oberstein share their insights on what Google I/O 2024 means for search marketers.  It's a bonus episode of the SERP's Up SEO Podcast covering all the SEO implications from Google I/O 2024!  Key Segments [00:00:51] What's On This Episode of SERP's Up? [00:02:45] Focus Topic of the Week: Google I/O 2024 Insights [00:03:10] Gemini Is Taking Over [00:08:05] Google Does Not Silo Their Tools [00:14:23] SGE Replacing Top Level Information? [00:26:56] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Barry Schwartz Garrett Sussman Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube

Where is the SEO industry headed in 2024? What advancements should we expect in AI this year? How will SGE impact search traffic moving forward?  Wix's Mordy Oberstien and Crystal Carter kick off the year by forecasting trends and developments for SEO in 2024. Get a head start on the year by listening to Parth Suba, Rohan Ayyar, Kenichi Suzuki, Chima Mmeje, and Celeste Gonzalez, all share their SEO predictions for 2024. You've popped the champagne, now it's time for your website to pop up on the SERP! Don't look back, as we are surging into the new year strong with 2024's first SERP's Up SEO Podcast! Key Segments [00:02:26] What's On This Episode of SERP's Up? [00:04:26] Focus Topic of the Week: 2024 SEO Trends [00:11:52] Focus Topic Guest: Parth Suba [00:16:30] Focus Topic Guest: Kenichi Suzuki [00:20:46] Focus Topic Guest: Celeste Gonzalez [00:26:44] Focus Topic Guest: Chima Mmeje  [00:32:53] Focus Topic Guest: Rohan Ayyar [00:36:47] Going, Going,... Google! [00:48:38] Snappy News [00:52:09] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Parth Suba  Rohan Ayyar  Chima Mmeje  Kenichi Suzuki Celeste Gonzalez  Garrett Sussman  Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube RicketyRoo SEO Agency  Moz Buckle Up: Google To Make Major Search Ranking Changes  News: Google On Knowing If Best SEO Was Applied Google New Years Eve Search Algorithm Update

Learn about the most common SEO Myths when doing search engine optimization processes and how to dispel them to avoid issues with guest SEOs Azeem Ahmad and Garrett Sussman, going through: 02:37 The worst and most common SEO Myths 11:51 Steps and Resources Used to Dispel SEO Myths 22:49 A last tip to address SEO Myths challenges And more! Watch it now. -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, check it out: https://www.contentkingapp.com/

This week, Jack Chambers-Ward is joined by Garrett Sussman, Demand Generation Manager at iPullRank and host of Rankable and The SEO Weekly. Garrett joins Jack to discuss his first-hand experience, thoughts and predictions for Google Perspectives. This is part two of this conversation with part one, all about biases in search, over on the Rankable podcast. Intro: 00:00:15 SISTRIX - SectorWatch: 00:01:09 Google Perspectives with Garrett Sussman: 00:04:57 Outro: 00:46:59

They say that people buy from people. And in the digital world, people often buy because of favorable online reviews. So when is the right time to ask your customers for a review? And how can you ensure that you don't annoy them in the process? That's what we're covering today with a man who's worked in marketing for over 14 years across a number of disciplines including content marketing, demand generation, affiliate marketing, and SEO. He's currently the demand generation manager at iPullRank. A warm welcome to the In Search SEO podcast, Garrett Sussman. This week, Garrett shares three ways to earn online reviews, including: 1. Training employees to ask for reviews 2. Email and text drip campaigns 3. Deliver great customer support For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial

In this video, I recap the most important SEO news of the past few weeks. I talk about the new Google Helpful Content Update and ChatGPt. I also discuss the latest SERP features introduced by Google, including continuous scrolling on desktop. In addition, I highlight my recent articles and interviews with other SEO experts. Stay tuned for all the latest updates and don't forget to subscribe to my channel for more SEO tips and tricks. 0:00 Introduction 0:35 Olga invites you to subscribe to her SEO newsletter: https://seosly.com/newsletter/ 1:18 Olga asks for a small favor: 1) Subscribe to her YouTube channel @SEOSLY 2) Subscribe to Olga's podcast: https://seosly.com/podcast/ and https://www.seosly.cloud/podcasts/seo-podcast-by-seosly 3) Follow Olga on Twitter: https://twitter.com/olgazarr 4) Follow Olga on LinkedIn: https://www.linkedin.com/in/olgazarr/ 2:23 Olga about her Twitter thread with 15 ways on how to grow your Twitter following: https://twitter.com/olgazarr/status/16021989277339361282 2:50 Olga about her LinkedIn post on how to grow your network on LinkedIn: https://www.linkedin.com/posts/olgazarr_chatgpt-linkedinmarketing-seo-activity-7007968792160911360-WcX9 3:17 Olga invites you to join her live next Monday: https://www.youtube.com/watch?v=M2Nw_XDcUmQ&ab_channel=OlgaZarr%28seosly.com%29 3:40 Google Helpful Content Update: https://developers.google.com/search/updates/helpful-content-update 4:52 Google brings continuous scrolling on desktop: https://twitter.com/Google/status/1599889522380120078 6:35 Lists of related topics alongside filters at the top of the search results page: https://blog.google/products/search/refine-search-results/ 7:05 ChatGPT: http://chat.openai.com/ 9:50 Olga shares the article she wrote with the help of ChatGPT: https://seosly.com/blog/what-is-an-seo-audit/ 14:40 Google - Year in Search 2022: https://www.youtube.com/watch?v=4WXs3sKu41I&ab_channel=Google 15:35 Olga about SEOcrawl @seocrawl its current AppSumo deal Check the special offer: http://appsumo.8odi.net/Vyqaz6 About SEO crawl: https://seocrawl.com/en/ 17:03 Olga about her interviews with other SEO experts 17:36 Olga's interview with Dan Shure: https://www.youtube.com/watch?v=ohjhrPmbb6U&t=752s&ab_channel=OlgaZarr%28seosly.com%29 18:23 Olga's interview with Doug Cunnington from @DougCunnington 19:48 Olga's interview with David Bain: https://www.youtube.com/watch?v=jzVsQpPbyKE&t=150s&ab_channel=OlgaZarr%28seosly.com%29 21:13 Check Ahrefs Webmaster Tools: https://seosly.com/get/ahrefs-webmaster-tools/ 22:41 Google Says Only Update The Date When Significantly Updating The Content: https://www.seroundtable.com/google-significant-update-to-content-date-34521.html 23:34 When Using A CDN Or Cloud Hosting, Set Up Routine Tests To Ensure Googlebot Is Not Blocked: https://www.seroundtable.com/google-cdn-bot-test-34538.html 24:05 Google's John Mueller Says HTML Sitemaps Should Never Be Needed: https://www.seroundtable.com/google-html-sitemaps-not-needed-34537.html 25:10 A shoutout to @rustybrick for his SEO news recaps 25:30 A shoutout to @iPullRankSEO and Garrett Sussman for his SEO news recaps 25:44 Local search roundup: https://www.brightlocal.com/blog/local-search-roundup-december-2022/ 26:06 Google's December Helpful Content Update article by @Marie_Haynes : https://www.mariehaynes.com/december-helpful-content-update/ 26:33 SEO in 2023: https://majestic.com/seo-in-2023 26:55 How to use Google Search Console for keyword research: https://seosly.com/blog/how-to-use-google-search-console-for-keyword-research/ 27:17 Thank you!

SEO shouldn't be siloed. Mordy Oberstein, Head of SEO Branding, and Crystal Carter, Head of SEO Communication at Wix, discuss how SEOs should think about social media teams, branding, and other marketing channels.  Organic Search is just one channel to bring traffic and revenue to a website. What works for one channel may or may not work on another, but you'll never know if you don't communicate with the rest of the marketing team. Your website should be considered the HQ for all digital activities, and its user experience should be consistent no matter the channel a user arrives from. As a result, SEO, social media, PPC, etc., should align with consistent messaging, content, and imagery. Depending on the size of your organization and how many hats you have to wear as a marketer, prioritization can be critical, according to iPullRank's Garrett Sussman, featured guest on the SERP's Up SEO Podcast. SEO may take six to 12 months to move the revenue needle, while PPC or social may be doing it today. Prioritize based on what's driving revenue now while making time investments in other tactics for the future. Knowing your audience is crucial when it comes to an omnichannel approach to marketing. A good way to understand who your audience is online is by using tools like SparkToro. With it, you can not only identify your audience but discover where they're at and what they like. We'll dive into how you can use the tool to fuel all of your marketing efforts from SEO to social!  Let's ride the wave of the SERPs Up SEO podcast and explore omnichannel marketing! Key Segments: [00:01:51] What's On This Episode of SERP's Up? [00:02:13] Focus Topic of the Week: Omni-channel Approach to SEO [00:16:05] Focus Topic Guest: Garrett Sussman [00:21:06] Tool Time [00:24:56] Snappy News [00:26:46] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein  Garrett Sussman: https://twitter.com/garrettsussman iPullRank: https://ipullrank.com Amanda Natividad: https://twitter.com/amandana t  Joy Hawkins: https://twitter.com/JoyanneHawkins Resources: SERP's Up Podcast: https://www.wix.com/seo/learn/podcast  Wix SEO Learning Hub: https://www.wix.com/seo/learn  Blog Distribution Strategies for Growth: https://www.wix.com/seo/learn/resource/webinar-content-distribution More intents more problems: SEO for multiple user intents: https://www.wix.com/seo/learn/podcast/episodes/seo-for-multiple-user-intents Sparktoro: https://sparktoro.com  What Kind of Content Appears in Google Discover [Case Study]: https://www.semrush.com/blog/google-discover-result-study  News:  Google Improved The Search Console Discover Performance Report: https://www.seroundtable.com/google-search-console-discover-performance-reports-improved-34504.html  Does the Length of a Google Review Matter?: https://www.sterlingsky.ca/length-google-review-matter/ 

Episode #6 of the SEO Podcast by #SEOSLY features a special guest - Garrett Sussman from iPullRank - who shares his own SEO story and lets me pick his brains on local SEO, enterprise SEO, e-commerce SEO, and more! If you are into local SEO and SEO in general, you definitely want to watch this episode: Website: ipullrank.com Follow Garrett on Twitter: https://twitter.com/garrettsussman Follow Garrett on LinkedIn: https://www.linkedin.com/in/garrettsussman/ Follow Olga Zarr or hire Olga to help you with SEO Follow me on Twitter: https://twitter.com/olgazarr My SEO newsletter: https://seosly.com/newsletter/ My SEO Podcast: https://seosly.com/podcast/ To learn even more, go to https://seosly.com/blog/ You can hire me: https://seosly.com/hire-me/ Want to learn more about me? Check this: https://seosly.com/seo-consultant/ Want to contact me? Feel free to reach out at olga@seosly.com The SEO Podcast by #SEOSLY is kindly sponsored by JetOctopus, an awesome cloud-based crawler and log file analyzed. Make sure to check JetOctopus and make your technical SEO easy: https://seosly.com/jetoctopus/

EDGE of the Web is proud to bring you some epic fails shared by friends of the show.  We wanted to lean into the 500, seeing that the server error code 500 is a bad thing, any way you cut it.  We reached out to our guests of the past and asked them to share one of their worst screw-ups in SEO and digital marketing, the ones they really learned from.  We wanted to share these with our listeners so you can learn too!  Thanks so much to all of our listeners and guests over the 10 years and 500 episodes.  We really are blessed to be able to do this and learn from the best.  Special thanks to our 500th episode sponsor, Ahrefs!  Check out their free tool at edgeofthewebradio.com/AWT.   Check out some great Epic Fails from our friends:   [00:03:46] Epic Fails for the 500th [00:06:23] Benjamin Shapiro [00:09:08] Marie Haynes [00:12:41] Jonny Ross [00:15:40] Garrett Sussman [00:23:32] Title Sponsor of the 500th Episode: Ahrefs [00:26:01] Dixon Jones [00:30:15] Olga Zarzeczna [00:33:59] Andrew Optimisey [00:36:48] Barry Schwartz [00:40:15] Mordy Oberstein [00:45:38] Future paths of EDGE of the Web Special thanks to the additional guests that submitted your fails.  We just couldn't fit everyone's in.  Watch for yours on social! Thanks to everyone who has helped us over the years!   #StandwithUkraine edgeofthewebradio.com/ukraine

On Ep. 69 of iPullRank's Rankable Podcast, Garrett Sussman hosts John Murch, Director of Software Engineering at iPullRank to discuss web scraping, SEO data, and new Google SERPs.John Murch is a Pittsburgh-based developer who stumbled into SEO while building WordPress websites in 2005. He has worked with small and large clients both as a consultant and in-house. John enjoys coding ideas and is currently Director of Software Engineering at iPullRank.He's been featured on OnCrawl and GrepWords, including producing tutorials on Injecting Search Volume into Google Search Console and Creating a Slack App for Quick Keyword Search Volume.The SERPs are changing. We're seeing all sorts of advanced rich snippets that are sourcing data from a variety of sites to significantly change the look, feel, and interactivity of Google results. John joined us to discuss what type of advanced SERP features he's been seeing, how it might impact SEO, and what we can do to prepare accordingly.In this episode, we also covered:Are SEOs even thinking about pixel height when it comes to SEO rank tracking?What to look for when building a bot to scrape SERP data.What are some of the limitations of web scrapers for SEO?What to look for in an SEO data provider.What do you define as a ‘good' data pipeline for reporting?

On Ep. 68 of iPullRank's Rankable Podcast, Garrett Sussman hosts Amanda Milligan, Head of Marketing at Stacker, to discuss the topic of how to create newsworthy content.Amanda Milligan is the Head of Marketing at Stacker, a data journalism newswire that partners with brands to create and distribute content to their high-authority publisher network, building brand awareness and earning links for their clients. With a degree in journalism and a decade in content marketing, she's spent her career helping brands harness the intersection of content and SEO. Her expertise has been published in Entrepreneur, Forbes, TechCrunch, Search Engine Land, Moz, The Next Web, and more, and she's spoken at industry-leading events, including SMX, MozCon, BrightonSEO, and Pubcon. Brand building isn't synonymous with SEO, but it's a critical component of authority and E-A-T signals. Amanda joined us this week to talk about the value of content and brand building outside of SEO, how you can create newsworthy content, and how content can solidify your name in your industry. In this episode, we also covered:What role does data backed journalism play in newsworthy content?What research strategies and resources can a marketer use to develop their content?How to build brand authority through contentIs content syndication a viable strategy in 2022?How do you handle objections around duplicating your content on other networks?

On Ep. 67 of iPullRank's Rankable Podcast, Garrett Sussman hosts Ruth Burr Reedy, Vice President of Strategy at Upbuild, to discuss the topic of how navigate the modern remote workplace.Ruth Burr Reedy is the Vice President of Strategy at UpBuild, a fully-distributed marketing agency specializing in technical SEO, advanced web analytics, and whole-funnel technical marketing strategy. In the 15+ years Ruth has been working in SEO, she's worked at agencies, as an independent consultant, and in-house, including a stint as the Head of SEO at Moz.We're all still figuring out how to manage in a remote work environment as more organizations have fully embraced that they're not going back to the office. What's working for SEO teams that are connecting in slack channels, email, and Zoom meetings? Can asynchronous communication thrive across a distributed SEO team? We talked to Ruth Burr Reedy about what she's experienced and how she's found strategies and managing techniques that are helping her teams thrive. In this episode, we also covered:Making recommendations your clients will actually implementBuilding and managing a remote teamDefending work/life balance when you work from home (especially as a parent)How the pandemic has changed agency/client relationships

On Ep. 66 of iPullRank's Rankable Podcast, Garrett Sussman hosts Mordy Oberstein, Head of Communications at Semrush, to discuss the topic of how SEO data can be used to inform your strategy effectively.Mordy is the Head of Communications at Semrush. He also sits behind the mic as both the host of and a contributor to multiple SEO podcasts. He‘s also one of the organizers of #SEOchat on Twitter and a popular industry author writing for Search Engine Land, Search Engine Journal, etc.There's a ton of SEO data available these days. Google provides API access to Google Search Console. Google's Keyword Planner offers search volume. 3rd party tools (like Semrush) can help pull together keyword intent classifications, backlink metrics, technical SEO insights, etc. What do we do with all of this info?How do you use it in the right context and what happens if you're interpreting it incorrectly? In this episode, we also covered:Not getting distracted by zero search volumeHow to think about E-A-T in your strategyCan you win a SERP purely with content and no brand authority or backlinks?Why not use copycat content?The relationship between content and SEO

On Ep. 65 of iPullRank's Rankable Podcast, Garrett Sussman hosts Patrick Stox, Product Advisor, Technical SEO, & Brand Ambassador of Ahrefs, to discuss the topic of how do you prioritize what to tackle in technical SEO.Patrick is an organizer for the Raleigh SEO Meetup (the most successful SEO Meetup in the US), the Beer and SEO Meetup, and the Raleigh SEO Conference. He also runs a Technical SEO Slack group and is a moderator for /r/TechSEO on Reddit. Patrick was the lead author for the SEO chapter of the Web Almanac. He also likes to share random SEO knowledge in Twitter threads he calls Uncommon SEO Knowledge. He's a well-known conference speaker, industry blogger (mostly on the Ahref's blog these days), judge of search awards, and he helped define the role of Search Marketing Strategist for the US Department of Labor.Patrick shared his framework for how he works on high-impact tactics on his SEO road map. In this episode, we cover:As a TechSEO, when you tackle a new website, what technical issues are you trying to surface first?How do you approach road-mapping low-hanging fruit versus larger projects?Where do TechSEOs go wrong with prioritization?What are some of the most common missed opportunities in TechSEO that you see?His thoughts on the upcoming Desktop Update for Page Experience? Is it going to make waves or be a blip?

On Ep. 64 of iPullRank's Rankable Podcast, Garrett Sussman hosts Cyrus Shepard, Co-founder of Zyppy, to discuss the topic “Fallout from Google's Title Rewriting.”Cyrus is a long-time SEO consultant and practitioner who's worked with Moz and is the co-founder of Zyppy. Currently building new SEO software. Whatever he's doing, he'd probably rather be hiking or running. He's always educating around the fundamentals of SEO. His deep knowledge of strategy and tactics has established him as a well-regarded source of value in our industry.Curious what he's put out over 2021? Check out his top 2021 content.Google started to aggressively change titles on search results across the web a few months ago regardless of your title tags.That's led to a few headaches for SEOs. Cyrus has been paying close attention and shared what he's learned over that time. In this episode, we cover:How important are title tags?Why should we invest in title tags when Google will just rewrite them?How can you tell when Google changes your titles?What's the best way to monitor and measure title tag performance?

On Ep. 63 of iPullRank's Rankable Podcast, Garrett Sussman hosts John Doherty, Founder and CEO of Credo, to discuss the topic “The Hiring Equation for Marketing”John has almost a decade of experience in SEO and online marketing. Before starting Credo, he ran marketing/growth for HotPads and Trulia Rentals, part of the Zillow Group family of real estate brands.He now connects businesses with marketing agencies and understands the key ingredients that make for a successful marketing hire.We also discuss:What analytics and business metrics that you need to understand before hiring for marketingHow to create a hiring funnel (much like a marketing funnel)The cadence for testing new marketing channelsKey tactics for agency lead generation and success

On Ep. 62 of iPullRank's Rankable Podcast, Garrett Sussman hosts Simo Ahava, Co-founder of technical marketing education platform Simmer, to discuss the topic “The Value of Google Tag Management Across Your Organization”Simo is a highly regarded educator in the world of marketing and data. He's taught courses on CXL on Google Tag Manager, analytics, and more.He understands the challenges around tracking as tech embraces user privacy. In this interview, Simo will cover how to inspire data awareness across your organization.We also discuss:Benefits and detriments of server-side tracking Google Tag Manager, consent, and online privacyPotential website performance improvements using server-side tagging

On Ep. 61 of iPullRank's Rankable Podcast, Garrett Sussman hosts Rand Fishkin, CEO and co-founder of audience research software SparkToro to discuss the topic “Modern Audience Research for Marketers”SparkToro was not Rand's first SaaS rodeo though. He started SEO software company Moz and wrote the book on his experience, Lost and Founder. He's an educator of SEO, a nurturer of entrepreneurs, and an advocate for social action.Published on many industry websites, Rand addressed the challenges that many marketers face in discovering their audience and what makes them tick. We also discussed:How does market research pertain to the size of your businessWhat are the primary goals of market researchHow you shadow and interview online dark communities to surface market insightsHow should market research influence your marketing strategyUnique audience research challenges for enterprises

On Ep. 60 of iPullRank's Rankable Podcast, Garrett Sussman hosts Kristina Azarenko, SEO Consultant and founder of MarketingSyrup to discuss the topic “The Technical SEO of eCommerce”Kristina Azarenko is an SEO educator and consultant. She runs her boutique consultancy, MarketingSyrup.She's written the book on eCommerce SEO, covering a range of tactics to implement for any online store.She has built and maintained the SEO on-page info chrome extension, SEO Pro Extension.Published on many industry websites, Kristina will explain why technical SEO is the hardest skill to pick up.We also discussed:Learning Technical SEOTechnical SEO challenges unique to eCommerce websitesThe best CMS options for eCommerce stores, depending on their size, resources, and expertise.Black Friday strategies

On Ep.59 of iPullRank's Rankable Podcast, Garrett Sussman hosts Will Critchlow, CEO of SearchPilot to discuss the topic “The Proper Way to Do SEO Testing”Will Critchlow started the SEO consultancy, Distilled with Duncan Morris in 2005. They've been at the forefront of SEO split-testing methodologies and spun out the Optimization Delivery Network (ODN) platform SearchPilot (started in 2015).Will's a master at conducting split-test experiments, that can determine how changes to your website impact your rankings.This week, Will Critchlow joined us to discuss the state of SEO split testing.We also discussed:Different types of experiments you can conduct with SEO split testingWhat types of skills do you need to conduct an experimentThe complexities of internal linking and why it's essential to SEOBuilding a Diversity and Inclusion program

On Ep.58 of iPullRank's Rankable Podcast, Garrett Sussman hosts DC Glenn, one-half of the multi-platinum ‘90s hip hop group Tag Team which made the pop classic “Whoomp!” (There It Is), to discuss the topic “Outside-of-the-Box SEO Tactics.”DC Glenn has been in the music industry for 3+ decades! Did you know that he has a mild obsession with SEO? He's been doing a variety of testing on his own, and you know that he's got some epic stories to share.This week, DC Glenn joined us to discuss his special techniques for SEO.We also discussed:How his music career led him to SEO.How he's built his own knowledge graph for Tag Team and disambiguated it from wresting.How Wikipedia and wiki data influence SEO.How SEOs need to always adapt to Google's moving target.

On this episode of Rankable, Garrett Sussman hosted Krista Seiden, Founder of KS Digital LLC to discuss the topic “Why You Should Be Unboxing GA4 Now.”GA4 is the newest version of Google Analytics. It's a massive departure from the existing Universal Analytics. GA4 introduces changes to the UI, reporting, and customization that will benefit the digital reporting for any business. Eventually, GA4 will fully replace Universal Analytics, which is why Krista, who has worked with the Google Product team for the last decade, strongly advocates that organizations begin planning, adopting, and implementing GA4 now. Topics discussed included:What do people need to know about GA4?What are some of the biggest differences between GA3 (Universal Analytics) and GA4?How do you get started with GA4 and why / how do you migrate to GA4?What are the biggest challenges you expect users will have when moving from the old to new analytics?When should businesses start reviewing how they will report on analytics using Events and Conversions.

On Ep.56 of iPullRank's Rankable Podcast, Garrett Sussman hosts Aleyda Solis, International SEO Consultant, to discuss the topic "Building an SEO Community On Every Channel."

Garrett Sussman joins the SEO Rant Podcast to discuss what does and will impact the way people search on Google: * How educating the next generation about Google will impact the search results * The role of evolving technology on search behavior * How user need and demand for personalization might change Search behavior The way people search on Google impacts everything. Users changing the way they consume content and search for information forces search engines to show different results on the SERP. Yet, not much time is spent talking about what impacts the way people utilize search engines and how and why people change their search behavior. Which is why Garrett and Mordy talked exactly about that!

On Ep.55 of iPullRank's Rankable Podcast, Garrett Sussman hosts Brian Dean, Founder of Backlinko, to discuss the topic "The Balance Between Trending SEO and Evergreen SEO."

My guest on this week's episode of Suds & Search is Garrett Sussman, Demand Generation Manager at iPullRank. Garrett is an industry veteran with over 10 years of experience. He's a popular podcaster, blogger, and must-follow on social media. Garrett made news earlier this summer when he announced he'd be joining Mike King's already impressive team over at iPullRank. I'm going to ask Garrett how he's settling into the new role and when we might see him behind the mic again. Prior to joining iPullRank, Garrett had an impressive run working in key roles at companies such 99Designs, Traject, and Grade.us the popular local SEO Tool. We're at an interesting moment for tools in SEO. Moz was recently acquired. SEMrush went public. I'm going to start my conversation with Garrett by chatting about the big announcements from earlier this year. Most people in digital marketing like to carve out a niche and become the top person in whatever that is. What I really like about Garrett is that it's hard to pigeonhole him into just one thing. He's got a wide breadth of knowledge about a lot of topics in digital marketing. That made for a more fun and wide-ranging discussion. Grab something cold to drink and join me for a conversation with Garrett Sussman. We'll talk about SEO super teams, how to properly market a software product, and what's next for him and the team at iPullRank. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesday's Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

On Ep.46 of iPullRank's Rankable Podcast, Jarrett Thomas hosts Garrett Sussman, Demand Generation Manager at iPullRank, to discuss the launch of Rankable Season 3.

Garrett Sussman, Demand Generation Manager at iPullRank, continues his talk with Erin Sparks as they focus in on subject matter knowledge and meeting user, and client, behavioral needs. We explore the signals clients send when they're looking elsewhere, and talk about his experience with Agency Ahead. [00:04:59] Garret's experience in mining subject matter knowledge from clients to flesh out the Buyer's Journey [00:06:50] The changing user behavior and subsequent content needs [00:09:36] Leveraging an event to pivot a hard-headed client's understanding of their consumer's content needs [00:11:07] Areas to avoid for first-time clients doing the User Persona / Buyer's Journey exercise.  [00:20:55] How to know when a client starts looking at other agencies  [00:23:16] What Garrett learned from his 100 episode podcast run in one year.

Garrett Sussman, Demand Generation Manager at iPullRank, talks to us about his experience in developing tools to help connect agencies to clients and helps us understand the factors of that success. We also discuss the pitfalls of an Agency/Client relationship and when it is best to walk away. Learning the “Love Language” of your client is always the most important aspect.  Listen to Segment 1 of our 2 part interview with Garrett on the EDGE. [00:03:43] 100 podcast episodes in a year!  How did Garrett stay sane through that? [00:06:00] Garrett's history - coming from teaching to the start-up culture. [00:09:14] Hiring internal SEOs.  The challenges of the industry [00:11:12] The evolving nature of the target: Google.  A completely different paradigm. [00:13:58] Supplementing your in-house with agency talent [00:18:24] Experience matters in the Agency/Client relationship.  Broken trust is the major pitfall [00:23:14] What are the key breakdowns inside of the agency, client relationship?

Prioritizing a mobile experience for your content is just as important as it is to optimize content for desktop—especially depending on what type of content your produce. It was wonderful chatting with the great Garrett Sussman of IPullRank about how to optimize content for devices, what types of content should prioritize mobile vs. desktop, and so much more. 

Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search.Mike's Links:New playbook for COVID-19 protection emerges after year of study, missteps — The Wall Street Journal - https://apple.news/A0VeVF0uIT76c4nf9m72aJQApple illustrates privacy issues on Data Privacy Day - AppleInsider.com - https://appleinsider.com/articles/21/01/28/apple-illustrates-privacy-issues-on-data-privacy-dayhttps://www.apple.com/privacy/docs/A_Day_in_the_Life_of_Your_Data.pdfMaking Twitter a better home for writers - https://blog.twitter.com - https://blog.twitter.com/en_us/topics/company/2021/making-twitter-a-better-home-for-writers.htmlHD Media Files First of Its Kind Antitrust Lawsuit Against Google and Facebook - Editor & Publisher.com - https://www.editorandpublisher.com/stories/hd-media-files-first-of-its-kind-antitrust-lawsuit-against-google-and-facebook,185360Mary's Links:Local SEO Checklist Tool - The Team at Whitespark.ca - https://whitespark.ca/local-seo-checklist/  9 SEO Experts on 2020's Impact and SEO Priorities for 2021, Part One - Wellspring Digital - https://wellspringdigital.com/9-seo-experts-on-2020s-impact-and-seo-priorities-for-2021/ Learning to Speak the Language of Your Clients with Kim Doughty - - ByTraject with Garrett Sussman - https://bytraject.com/blog/speak-the-language-of-your-clients-kim-doughty/Local Quizness - Quiz of the Year 2020! - BrightLocal - https://www.brightlocal.com/blog/local-quizness-quiz-of-the-year-2020/ Carrie's Links:Update to GMB Insights - by Colan Nielsen of Sterling Sky - https://localu.org/google-my-business-insights-update/First GMBChat hosted by Sterling Sky & LocalU - join us on twitter on Feb 9 at 11am EST!  DM us your questions ahead of time! - https://twitter.com/SterlingSkyInc/status/1356264200306262020 Webinar Alert:Local SEO: Which Google My Business Tactics and Tools Drive Customers? Mike, Joy, Jason Barnard & Greg Sterling at SEMRush

In today's Product Spotlight episode, we are going to uncover the secrets to cultivating your customer relationships to help grow your brand and your business. Joining us is Garrett Sussman, a Senior Content Manager at Grade.Us, which is a property owned by our friends at ASG MarTech - a sponsor of the MarTech podcast. Show Notes.Connect With:Garrett Sussman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you're on the lookout for new services you can add to your agency with very little effort, this is a great episode for you. Garret Sussman from Traject shares how you can add reviews and reputation management as a service. These can be an entire service offering on their own, or act as a […]

Episode 20! It was only right after the brilliant Garrett Sussman had me on his show that I returned the favour and found out what makes him tick. Garrett is the Head of Content at Traject, has his own podcast where he picks the brains and shares useful tips from some brilliant people in the industry, and is genuinely one of the nicest guys you could meet. We talk about failed migrations, where he draws his inspiration from, we dive deeper into his podcast - how it came about, why you should listen to it, "the new normal", which areas of marketing he would love to learn more about, and so much more! As always, please tell a friend to tell a friend, like, rate, share and subscribe to the podcast! Garrett's Twitter: https://twitter.com/garrettsussman His podcast: https://bytraject.com/podcast/ Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/

Garrett Sussman is the Head of Content at Traject, a software company that delivers a suite of flexible marketing tools focused on the agency space. Garrett serves as the host of The Agency Ahead Podcast. Some things we covered: The latest big bold trends in e-commerce. How to think about attribution more broadly and accurately. […]

In today's Product Spotlight episode, we are going to uncover the secrets to cultivating your customer relationships to help grow your brand and your business. Joining us is Garrett Sussman, a Senior Content Manager at Grade.Us, which is a property owned by our friends at ASG MarTech - a sponsor of the MarTech podcast. Show NotesConnect With:Garrett Sussman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.