The Bossy. Type

This episode is brought to you by my free masterclass, Bossy. Summer School: How to DIY a bold brand voice + cheeky copy, so you can stand out, sell out, sound like you + save loads of time.  It's going down Thursday 2 December @ 10am (AEDT)! Register here or via https://www.bossycopycollege.com/summerschool.Introducing Bad Cookie, the inappropriate brand I built for Bossy. Copy College, and an example of what happens when I do whatever the f*ck I want when it comes to brand voices and copy. I created Bad Cookie for Bossy. Copy College only, but seeing as he's already got a bit of a fanbase, I couldn't help but share a bit about him, and how I built the very bold character that he is — and then brought that character to life through words. In this episode, I cover: How I came up with the Bad Cookie concept The creative exercises that developed the voiceBrainstorming word + phrase banks Bad Cookie's fun About Us page (+ dating profile!) Writing welcome emails in character Using content themes + caption formulas Examples of Bad Cookie's Insta captionsAttention-grabbing unboxing copy For a complete step-by-step of Bad Cookie's About Us page, head to bossycreative.com to download the Can I Get Your Attention?  workbook, which shows you how to create a non-boring About Us page in 4 steps. Just like Bad Cookie.Wanna be friends?Bossy. Copywriting The Bossy. Shop - Resources, ebooks & templates @alycealyce Instagram @bossy.copywriting InstagramIf you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

This episode is brought to you by my free masterclass, Bossy. Summer School: How to DIY a bold brand voice + cheeky copy, so you can stand out, sell out, sound like you + save loads of time.  It's going down Thursday 2 December @ 10am (AEDT)! Register here or via https://www.bossycopycollege.com/summerschool. In my upcoming masterclass, I'm  diving into writing killer copy for Instagram. But first, let's look at some of my best-performing posts and I how I wrote the captions to match, so you too can break the internet. In this episode, I cover: Why I've been giving a lot more attention to Insta lately What I do to get bigger, better results How long it takes me to write a caption My exact start-to-finish process for Instagram posts A look at 5 of my best performing posts + a breakdown of how I wrote each caption My secret hack for writing captions FAST How you can learn more about caption writing with me You'll also need these Instagram posts to follow along: Music to write to How I make emails more funDeep thoughts Supergroupie spotlightSocial retainer serviceJoin me on Thursday for the Bossy. Summer School masterclass! Register here to come along live, or receive the replay link. I'm also doing a workshop with Allbright Australia soon: How I write Instagram captions that stop the scroll. RSVP for that one here!For more DIY goodness straight out of Bossy. Copy College, head to bossycreative.com to download the Can I Get Your Attention?  workbook, which shows you how to create a non-boring About Us page in 4 steps. Wanna be friends?Bossy. Copywriting The Bossy. Shop - Resources, ebooks & templates @alycealyce Instagram @bossy.copywriting InstagramIf you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

A lot of businesses get their auto email flows wrong — especially in the early days. They pay all their attention on the 'big stuff' (websites, packaging etc) and leave their Very Important Emails to their email or commerce platform. But the standard templates don't cut it, and it affects everything from your customer relationships to your bank balance. Here, I run through the email flows that you absolutely need if you're a ecomm business. For 'open me!' subject lines to match, follow this ep with episode 35.In this episode, I cover: The benefits of a *chefs kiss* automated email sequence The email flows you need like, yesterday The purpose of each email + what to includeHow to save time when creating your email flows For more DIY goodness straight out of Bossy. Copy College, head to bossycreative.com to download the Can I Get Your Attention?  workbook, which shows you how to create a non-boring About Us page in 4 steps. Wanna be friends?Bossy. Copywriting The Bossy. Shop - Resources, ebooks & templates @alycealyce Instagram @bossy.copywriting InstagramIf you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

Do you open enewsletters? Probably not. Most people are brutal with their inbox — add to that the average open rate of emails is only about 21% (according to Mailchimp), and it's not looking good for the contents of YOUR emails. It just goes to show the subject line is IT — so you better give it the love and attention it deserves. Today, we're dissecting subject lines and how we can make them our bitch, with a lesson taken from Bossy. Copy College. In this episode, I cover: The two parts of your subject line you need to knowTop tips for open-me subject lines, from Bossy.'s creative copywriter, AnnaA sneak peek into our process for writing fun (+ effective) subject linesOur subject line examples for welcome, post-purchase, abandoned cart + winback emails, using the two custom brands created for Bossy. Copy CollegeFor more DIY goodness, head to bossycreative.com to download the Can I Get Your Attention?  workbook, which shows you how to create a non-boring About Us page in 4 steps. Wanna be friends?Bossy. Copywriting The Bossy. Shop - Resources, ebooks & templates @alycealyce Instagram @bossy.copywriting InstagramIf you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

One of the biggest struggles when it comes to SEO is trying to strike a balance between SEO copy and creative copy. Many copywriters will tell you they do both — they probably don't. Our SEO writer, Taylah, hosts a guest lecture as part of Bossy. Copy College and for today's ep, I'm stealing some of her favourite tips that you can implement for yourself. In this episode, I cover: What is SEO What killer SEO can do for your business Why it's near impossible to have SEO copy, without forfeiting tone of voice (and our special process for making it happen) Where to research your SEO keywords Taylah's tips for weaving them through your copyFor more DIY goodness, head to bossycreative.com to download the Can I Get Your Attention?  workbook, which shows you how to create a non-boring About Us page in 4 steps. Wanna be friends?Bossy. Copywriting The Bossy. Shop - Resources, ebooks & templates @alycealyce Instagram @bossy.copywriting InstagramIf you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

Eight months later and The Bossy. Type is back! I've been working on my first ever course, Bossy. Copy College, all year and have learned so much about my own process. One of the biggest revelations was how I write About Us pages, bios and brand stories. After unpacking and refining my method, I couldn't help but share it — especially because these pages have a reputation for being insanely difficult to write (seriously, who wants to talk about themselves that much???). This process is SO easy, yet it always results in an effective and highly engaging About page. In this episode, I cover: Why none of us like the About Us page My checklist for a 'successful' About Us page How I write them differently to everyone — including other copywriters Why About Us pages are not like other website pages My exact 4-step framework to an attention-grabbing About Us The free workbook that's packed with visual layouts, hidden gems, topic lists and a full example, written by me Details on Bossy. Copy College, launching early December! Before you listen, head to bossycreative.com to download the Can I Get Your Attention?  workbook (look for the orange banner!) Wanna be friends?Bossy. Copywriting The Bossy. Shop - Resources, ebooks & templates @alycealyce Instagram @bossy.copywriting InstagramIf you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

Today we're doing something fun: kicking off a brand new series called 'Getting Into Bed With…' A series for any business that's planning to outsource an element of their business to a creative to a freelancer, small biz or agency.Naturally, we're starting with — drum roll — copywriting. Have you thought about outsourcing your copy, now or in the future? Start here. I'll take you through the questions to ask, things to look out for and my briefing tips for the best copy ever. In this episode, I cover: The big reasons you might outsource to a copywriter How to find the best copywriter for you How to approach said copywriter What information to provide when you reach out Questions to ask before teaming upProviding the best brief for the best results What your copywriter should be getting from you Red flags to look out for!Don't forget to head to bossycreative.com to download 62 Ways to Make Brands Your Bitch. It's filled with tips to help you build a bold brand across copywriting, design, social media, marketing and more. Download yours here.Bossy. Copywriting The Bossy. Shop - Resources, ebooks & templates @alycealyce Instagram @bossy.copywriting InstagramIf you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

Ok, real talk: February was not a great month for me. I had a bunch of annoying things happen in my personal life, and when it came to work, I didn't feel motivated, I was constantly chasing my tail and always putting out a fire. At the end of the day, business is HARD — but it all comes down to mindset. Here I share with you some of the triggers that pop up from time to time for me, and exactly  how I deal with them. In this episode, I cover: My experience with mindset blocks How your thoughts, feelings & behaviours are linked The behind-the-scenes of most businesses Why you shouldn't believe social media The comparison trap Cash flow problems Motivation slumps Quiet periods Tricky clients (or wrong clients!) Creative blocks That plateau feeling ... And how to deal with all of themDon't forget to head to bossycreative.com to download 62 Ways to Make Brands Your Bitch. It's filled with tips to help you build a bold brand across copywriting, design, social media, marketing and more. Download yours here.Bossy. Copywriting The Bossy. Shop - Resources, ebooks & templates @alycealyce Instagram @bossy.copywriting InstagramIf you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

It turns out you guys just LOVE learning about Instagram captions. This tells me you know how important captions are, and maybe you even know the do's and don'ts of a great caption... but you have trouble actually put into practice. That's okay; most of us freeze when we see that blank caption box. Let's talk about why Instagram captions are MORE important that what you're posting! I'll also answer your top 5 Instagram caption FAQs that you submitted via - you guessed it - Insta. In this episode, I cover: Why Instagram captions are so important How they can make you more money, build a following and grow a community How to sell on Insta without selling How to keep an audience engaged The ideal length for a caption - and why How to create witty captions for basic content How to save time writing captions Bonus: How many Drake lyrics is too many Drake lyrics?Don't forget to head to bossycreative.com to download 62 Ways to Make Brands Your Bitch. It's filled with tips to help you build a bold brand across copywriting, design, social media, marketing and more. Download yours here.Bossy. Copywriting The Bossy. Shop - Resources, ebooks & templates @alycealyce Instagram @bossy.copywriting InstagramIf you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

What would you do if someone called you, or your brand, polarising? Would you be offended, or would you wear it like a badge of honour? I don't think many people would be over the moon at being called polarising, but in my opinion, it's a huge compliment. In fact, it can be the best thing to happen to your brand. Being called polarising — no matter how insulting it might feel — gives you a major advantage in your space, if you use it wisely.Here I  share with you 5 ways that being polarising can actually blow-up your brand… for the better. In this episode, I cover: My experience with being called polarising Why we're nervous to be ourselves Getting more attention Standing out from the competition Attracting your dream clientsBuilding a loyal AF following Communicate confidence and convictionMaking loads more moneyDon't forget to head to bossycreative.com to download 62 Ways to Make Brands Your Bitch. It's filled with tips to help you build a bold brand across copywriting, design, social media, marketing and more. Download yours here.Bossy. Copywriting The Bossy. Shop - Resources, ebooks & templates @alycealyce Instagram @bossy.copywriting InstagramIf you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

I'm here to tell you you DON'T need to be a professional copywriter or even a natural writer to DIY your copy. Of course, hiring a professional is easier, but it's expensive, so if you're not there yet, I've got some tips that will hopefully help you to write confident, effective and on-brand copy in the meantime. These are the mistakes that I see ALL the time when it comes to copy, and the biggest traps that I fell into... before I knew what I was doing. It's not always going to be easy to write your own copy — and you will stare at the blinking cursor a lot — but if you can at least focus on avoiding these mistakes, you'll be so much better off. In this episode, I cover: Features vs. benefits Connecting with your audienceDefining your tone of voicePlanning your messages The overthinking trap My favourite trick for great copy Don't forget to head to bossycreative.com to download 62 Ways to Make Brands Your Bitch. It's filled with tips to help you build a bold brand across copywriting, design, social media, marketing and more. Download yours here.Bossy. Copywriting The Bossy. Shop - Resources, ebooks & templates @alycealyce Instagram @bossy.copywriting InstagramIf you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

To celebrate the sparkly new year, I'm sharing some business-themed New Year's resolutions for your best year of business yet. Often we find it easy to come up with personal goals — we want to save money, or read more books or stop eating a bag of Twisties every night on the couch (just me?) — but for some reason its not so easy to set business goals. Until now. These goals are like mini challenges — some will require effort, time or courage — but all of them are designed to help you level up your business or finally achieve something you've been putting off. In this episode, I cover: UpskillingBusiness finances Building relationships Goal setting Diversifying your income Stepping out of your comfort zone Showing up on social media Reviewing your prices Outsourcing Don't forget to head to bossycreative.com to download 62 Ways to Make Brands Your Bitch. It's filled with tips to help you build a bold brand across copywriting, design, social media, marketing and more. Download yours here.Bossy. Copywriting The Bossy. Shop - Resources, ebooks & templates @alycealyce Instagram @bossy.copywriting InstagramIf you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

I've planned something special for the very last episode of The Bossy. Type for 2020. I'll be sharing my conversation with Brooke Keam - photographer, podcast host and all-round badass - as her very first guest on the Creative Pathways podcast. Brooke invited me on to share my entire creative pathway, in the hope it might help you on yours! She probably didn't realise I'd share my entire life story. Oh well. Thanks for having me, Brooke! Be sure to follow Brooke on Instagram here and tune into her insanely insightful poddy, Creative Pathways, here. In this episode, I cover: Being a "creative" kid My school life Choosing my career path Starting uni (and how I worked around not getting the grade)Deciding (and not deciding) on what I wanted to doMoving interstate Hustling to make my career happenFalling into the fashion industry Side-hustling, working for free & other fun stuff Winning every girl's dream job Starting & scaling Bossy. My tips for creatives at the start of their career Don't forget to head to bossycreative.com to download 62 Ways to Make Brands Your Bitch. It's filled with tips to help you build a bold brand across copywriting, design, social media, marketing and more. Download yours here.@brookekeam_photography InstagramCreative Pathways podcast Bossy. Copywriting The Bossy. Shop - Resources, ebooks & templates @alycealyce Instagram @bossy.copywriting InstagramIf you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.  

Instagram: it's definitely a source of time-wasting and procrastination, but if you are using it wisely, it can be an absolute game-changer for your business. Today I'm sharing some hot tips from our friends at Pep Creative (who we turn to pretty much daily for all of our annoying social questions) - they were nice enough to hand over some of their pearls of wisdom for blowing up your Instagram account.This is not so much about curating a perfect feed, this is more about hacking the system, so you can get more eyeballs on your content, get more followers and maybe even go viral. In this episode, I cover: Being strategic with your grid Coming up with a unique campaign ideaTaking advantage of your insights & analytics Encouraging user-generated content (UGC) Helping your following to feel represented & valued Avoiding bulk content creation How to write the perfect Instagram bio A hack for going *viral*Your weekly homework to get more followers!Don't forget to head to bossycreative.com to download 62 Ways to Make Brands Your Bitch. It's filled with tips to help you build a bold brand across copywriting, design, social media, marketing and more. Download yours here.Bossy. Copywriting The Bossy. Shop - Resources, ebooks & templates @alycealyce Instagram @bossy.copywriting InstagramSked Social Latergram If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

In Episode 23 we kicked off the personal brand mini series, with a lesson on what it is, and how to define it. Now you should feel pretty clear on what your personal brand is, the kind of image you want to portray, and where you sit in your industry or space... but what's the point if you don't know what to do with it? Thats where these tips come in.For Step 2, we're going to talk about how to bring your personal brand to life across your communication, clients/ customers and content, so it actually does what it's supposed to. In this episode, I cover: The importance of understanding your personal brand How to start 'rolling out' your personal brand The 3 C's of personal brand: Communication, Clients / Customers & Content Tips & examples for aligning each with your personal brand Don't forget to head to bossycreative.com to download 62 Ways to Make Brands Your Bitch. It's filled with tips to help you build a bold brand across copywriting, design, social media, marketing and more. Download yours here.Bossy. Copywriting The Bossy. Shop - Resources, ebooks & templates @alycealyce Instagram @bossy.copywriting InstagramIf you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

Personal brand is a total grey area. Like, wtf is it? And why should we be deserving of a *brand*? But personal brand is not as flashy as you think. In fact, you already have a personal brand, whether you like it or not. So, IMO, you may as well put in a bit of effort to shape your personal brand, decide where you sit in your industry and control how your dream customers or clients, or even social media followers view you. I'll be talking about personal brand in bite-sized steps, because there's a lot to cover. First up, defining your personal brand. In this episode, I cover: A summary of what personal brand is (or more specifically, what I think it is) 3 exercises to distill your personal brand Where your personal brand will come to life + examplesUp next: How to roll out your personal brand Don't forget to head to bossycreative.com to download 62 Ways to Make Brands Your Bitch. It's filled with tips to help you build a bold brand across copywriting, design, social media, marketing and more. Download yours here.Bossy. Copywriting The Bossy. Shop - Resources, ebooks & templates @alycealyce Instagram @bossy.copywriting InstagramIf you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

If you're anything like me, you've wasted years of your life trying to think of a great caption. Enter: these 6 types of Instagram captions. They're all effective in terms of boosting engagement and creating a community, and will ensure your captions are varied and interesting to read. Add them to your Notes in your phone and choose an angles whenever you need to come up with a caption on the fly! In this episode, I cover: Why you need this time-saving hack Educating your followers & adding value Reviewing your insights The "new" like & commentCreating content that gets saved & sharedHow to get people off Instagram and onto your websiteBeing authentic & relatable Why you should weave humour into your feed!Don't forget to head to bossycreative.com to download 62 Ways to Make Brands Your Bitch. It's filled with tips to help you build a bold brand across copywriting, design, social media, marketing and more. Download yours here.Bossy. Copywriting The Bossy. Shop - Resources, ebooks & templates @alycealyce Instagram @bossy.copywriting InstagramIf you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

My career began in the prehistoric ages of 2008, when we all loved neon a bit too much. I had to really think back, but I've identified 5 key things that really helped me launch my career and shape where I'm at today. Times have definitely changed, but these tips are timeless. In this episode, I cover: Creating a central hub for your work Working for exposure Diversifying your skill set Rethinking your product, service or industry Authenticity & confidence Don't forget to head to bossycreative.com to download 62 Ways to Make Brands Your Bitch. It's filled with tips to help you build a bold brand across copywriting, design, social media, marketing and more. Download yours here.Bossy. Copywriting The Bossy. Shop - Resources, ebooks & templates @alycealyce Instagram @bossy.copywriting InstagramIf you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

Normal people would be celebrating at 200 episodes, but not me. We're celebrating 20 episodes of The Bossy. Type with a really juicy episode dedicated to anyone that's currently side hustling, or has just taken the leap to start their own business… and is living off baked beans for the foreseeable future. Here are 20 things I wish someone told me when I first started my business, covering everything from finance to mindset. Plus, other topics as requested by my business newbie Insta followers. In this episode, I cover: Dealing with negative family & friendsGetting your finances on track, including software and paying tax What you should invest in Branding for a new business Saving on copywriting costs Upskilling with online and short courses Marketing strategy tips Pricing your services & diversifying your income Collaborating with likeminded creativesStaying productive & motivated Dealing with social media & the comparison trap! Don't forget to head to bossycreative.com to download 62 Ways to Make Brands Your Bitch. It's filled with tips to help you build a bold brand across copywriting, design, social media, marketing and more. Download yours here.Bossy. Copywriting The Bossy. Shop - Resources, ebooks & templates @alycealyce Instagram @bossy.copywriting InstagramIf you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

We are talking about something a little bit different today, but very important nonetheless when it comes to building a bold brand: productivity and admin. Lately I've been working with Liana from Studio Sidekick who has whipped Bossy. into shape. Here are her best tips and tools, with a few of mine for good measure. In this episode, we cover: Project management tools Batching to save time Spelling + grammar widgets Tracking your hours Outsourcing The tools we'd literally die withoutDon't forget to head to bossycreative.com to download 62 Ways to Make Brands Your Bitch. It's filled with tips, just like these ones, to help you build a bold brand across copywriting, design, social media, marketing and more. Download yours here.Bossy. Copywriting The Bossy. Shop - Resources, ebooks & templates @alycealyce Instagram @bossy.copywriting InstagramStudio Sidekick Studio Sidekick InstagramWe're hiring a Studio & Projects Coordinator. Is that you? Click here!If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

One of the biggest questions I get asked at Bossy. is  how do I create a strong and unique voice for my brand. In episode 4, I summarised what it is, why you need one, and how to get one. And now? We're going to begin diving into each part of the process, starting with the discovery workshop. I'm giving you the exact questions I ask new clients so you can DIY the workshop from the comfort of your home (pyjamas). Grab a pen! In this episode, I cover: Elevator pitches Identifying your target audienceSolving customer pain points Beating your competitorsBrand personality traits Stalking other brands' voices Don't forget to head to bossycreative.com to download 62 Ways to Make Brands Your Bitch. It's filled with tips on becoming a better, faster and more natural writer. Download yours here.Bossy. Copywriting The Bossy. Shop - Resources, ebooks & templates @alycealyce Instagram @bossy.copywriting InstagramIf you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

My biggest secret for building a bold brand? NICHING DOWN. Bossy. has niched down a lot over the years (to the point we can be a little er, polarising) and it's honestly been the best thing I could've done. I'm going to give you 4 ways you can quickly and easily niche down your business, so you can start attracting your dream clients, make more money, become the go-to person in your space, skyrocket to fame etc etc. In this episode, I cover: My story of niching down Why niching down works 4 ways you can niche down for a more successful biz Don't forget to head to bossycreative.com to download 62 Ways to Make Brands Your Bitch. It's filled with tips on becoming a better, faster and more natural writer. Download yours here.Bossy. Copywriting The Bossy. Shop - Resources, ebooks & templates @alycealyce Instagram @bossy.copywriting InstagramIf you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

This episode is like your 'Intro to...' class at uni, and we're deep diving into the world of branding. Our professor? Melanie Mitchell, founder of The Sundae Agency (they do branding for stuff you eat and drink) and my work wife! While we have our own agencies, Mel and I collaborate on most of our projects, with me on words and Mel on branding. Branding can be a confusing topic if you're not in the industry or starting your first business, so Mel is break it down into bite-sized pieces and give you plenty of DIY tips along the way. In this episode, we cover: What the f*** is branding?Why it's so importantThe differences between DIYing, working with a freelancer and hiring an agency Uncovering your brand identity Why you need to identify brand values, mission and promise (and how to do that)Nailing your target audienceTone of voice, and where it fits Building strong visual brandingDeveloping concepts with moodboarding Choosing the right colours and fonts DIYing your logo And SO much more Don't forget to head to bossycreative.com to download my very free, very juicy guide to building a bold brand. It's packed with tips from Bossy.'s favourite creative experts - including a whole chapter on branding by our friends at The Sundae Agency. Download yours here.Bossy. Copywriting @bossy.copywriting InstagramThe Sundae Agency@thesundaeagency Instagram5 Steps to Mastering Moodboarding - The Sundae Agency BlogPinterest Behance Asana Slack HourstackIf you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

Did you know the average person spends between 12 and 28 hours per week responding to emails? I feel  depressed just reading that sentence. As you know, I'm all about making emails more enjoyable to write — and read — and now I'm going to share my favourite tips to do just that. This also works from a branding or tone of voice point of view, because it means your everyday emails will feel more conversational, more lighthearted and more approachable … so it's perfect if that's how you want your brand to sound. In this episode, I cover: Writing click-baity subject linesWhat to say instead of "hope you're well!" Finding common ground with the person you're emailing Preparing an elevator pitch (with pizazz) Tips on avoiding jargon and fluff wordsMy thoughts on using GIFsComing up with a more creative email sign-off Adding surprises to delight your readerWriting a killer auto response email Don't forget to head to bossycreative.com to download 62 Ways to Make Brands Your Bitch. It's filled with tips on becoming a better, faster and more natural writer (not to mention my favourite cocktail recipe / writer's block remedy). Download yours here.Bossy. Copywriting The Bossy. Shop - Resources, ebooks & templates @alycealyce Instagram @bossy.copywriting InstagramTo Whom It May Concern: A Creative Cover Letter Template If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

Ah, cover letters. How do you write one well? How do you write one with personality? How do you write one that gets you on top of the pile... and not in the bin? I'm giving you my complete structure (and bonus tips) for writing a cover letter that will get you noticed.This episode is brought to you by my new resource, To Whom It May Concern: A Creative Cover Letter Template. This isn't a lazy, generic excuse for a cover letter. It's completely written for you, in a super creative tone, and is customiseable with highlighted sections throughout. It's designed to help you write with personality, save you time, and land you a dream job. Need to get your hands on my new creative cover letter template? Do that here!In this episode, I cover: Why cover letters are still so important My complete formula for writing cover lettersResearching (and replicating) the company tone Writing a killer opening statementBacking up your bold claims Ensuring everything is relevant to the role Speaking in the right tense How to write in a more conversational tone More info about my new cover letter templateDon't forget to head to bossycreative.com to download 62 Ways to Make Brands Your Bitch. It's filled with tips on becoming a better, faster and more natural writer (not to mention my favourite cocktail recipe / writer's block remedy). Download yours here.Bossy. Copywriting The Bossy. Shop - Resources, ebooks & templates @alycealyce Instagram @bossy.copywriting InstagramTo Whom It May Concern: A Creative Cover Letter Template If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

Ok, so you've got writer's block. You've got it bad. You've been staring at the smug little cursor for what feels like forever, and nothing is happening — not even the faintest idea of what to write. This hasn't happened to you because you're a bad person and you deserve it. Writer's block isn't random; there's always a cause, and once you figure out the underlying problem, you can solve it and then get back to writing. In this episode, I cover: Why we (all) suffer writer's block Diagnosing the underlying problem 4 most common causes of writer's block (that I struggle with most!)My top 7 cures, ranging music, apps and alcoholDon't forget to head to bossycreative.com to download 62 Ways to Make Brands Your Bitch. It's filled with tips on becoming a better, faster and more natural writer (not to mention my favourite cocktail recipe / writer's block remedy). Download yours here.Bossy. Copywriting The Bossy. Shop - Resources, ebooks & templates @alycealyce Instagram @bossy.copywriting InstagramWrite! App If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

Let me guess: you're sliiiiightly self-conscious about the words you're putting out into the world. Or maybe you can admit you just suck at writing. For most of us, our days are filled with words, whether it's quarterly reports, product descriptions, emails or Instagram captions. Whatever it is, you don't want to go embarrassing yourself with poor spelling or grammar.So today I'm going to make your life a little easier with 5 writing tools that will help you to become a better, more natural writer. In this episode, I cover: The best spelling, grammar and readability appsWhat each of them do, and why you need them Don't forget to head to bossycreative.com to download my very free, very juicy guide to building a bold brand. It's packed with tips from Bossy.'s favourite creative experts, and covers everything from copywriting to graphic design to social media to marketing to everything else. Download yours here.Bossy. Copywriting The Bossy. Shop - Resources, ebooks & templates @alycealyce Instagram @bossy.copywriting InstagramGrammarly Pro Writing Aid Hemingway App Write! App The Most Dangerous Writing App If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

It's Bossy.'s 4th birthday! I've been thinking back on the early days of Bossy., and how drastically different everything is since we started. Often we can get caught up on where we *should* be, when we really should be focusing on how far we've come. I've learned lots of hard truths over the past four years of business, but these ones have had the biggest impact. I'm sure they'll help you with your own biz, too. In this episode, I cover: Niching down, and what this did for my business The idea of success, and this can be different for everyone Spending money, and why this can do wonders for your brand Launching before everything is perfect (gasp!) Don't forget to head to bossycreative.com to download my very free, very juicy guide to building a bold brand. It's packed with tips from Bossy.'s favourite creative experts, and covers everything from copywriting to graphic design to social media to marketing to everything else. Download yours here.Bossy. Copywriting The Bossy. Shop - Resources, ebooks & templates @alycealyce Instagram @bossy.copywriting InstagramIf you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.Full shownotes available at https://bossycreative.com/episode11/.

Let's talk about one of the scariest types of copywriting: pitch emails. Nobody likes to write them, nobody likes to send them, nobody likes to be ignored. With a pitch email, we've only really got one chance to impress whoever we're pitching to. If you ask me, the most important thing about sending a great pitch email is standing out in a sea of emails. I'll use my own example to show you how to craft a pitch email that expresses your personality, stands out and is clear about what you want. In this episode, I cover: The structure I use for my own pitch emails, including: Starting the emailIntroducing yourself and your businessAsking for what you want Including your services Asking to connect How to keep track of your pitches Don't forget to head to bossycreative.com to download my very free, very juicy guide to building a bold brand. It's packed with tips from Bossy.'s favourite creative experts, and covers everything from copywriting to graphic design to social media to marketing to everything else. Download yours here.Bossy. Copywriting The Bossy. Shop - Resources, ebooks & templates @alycealyce Instagram @bossy.copywriting InstagramIf you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.Full shownotes available at https://bossycreative.com/episode10/.

I have a special treat for anyone that is trying to build a big, bold, popular, brand on social media.... which, last time I checked, I'm pretty sure is everyone. In this episode I chat with Ashli Templer, who is the director of social media agency Pep Creative, owner of (bold) allergy skincare startup Yours Only, and my best friend and office roomie. Ash and I are going to deep dive into social strategy and how you can make it work for you to create a successful and attention-grabbing brand, with a killer feed to match. Because let's be honest, that's secretly what we all want. In this episode, I cover: What an Instagram strategy is and why you need oneSetting your social objectivesIdentifying a narrative and content pillars Researching and developing fun content ideas Using ideation to content unique to your brandCreating a killer look & feel for your feedThe do's and don'ts of sharing content Tips for Instagram Stories, IGTV, highlights and Reels Don't forget to head to bossycreative.com to download my very free, very juicy guide to building a bold brand. It's packed with tips from Bossy.'s favourite creative experts - including a whole chapter on social media by our friends at Pep Creative. Download yours here.Bossy. Copywriting @bossy.copywriting InstagramPep Creative @pepcreative InstagramYours Only Yours Only InstagramAshli Templer Instagram If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.Full shownotes available at https://bossycreative.com/episode9/.

We're talking about showing up on Instagram stories, and most importantly, how to be less cringe-worthy every time you do. I have a love-hate relationship with Instagram Stories. I love watching them, especially when people are talking to the camera, and I know how important they are for my brand, but I get it: it's awkward AF. I'm going to give you some of my tips for being slightly more confident on stories so you can make them part of your daily business routine. In this episode, I cover: Why you need to include Stories in your strategy Getting the conditions right Writing a script vs plotting talking pointsApps that help you remember your lines Tips for speaking naturallyAvoiding fluff and getting to the point How to intro and outro your Stories Watching back and reviewing your Stories [Bonus]: A challenge to help you become more comfortable filming Instagram Stories Don't forget to head to bossycreative.com to download my very free, very juicy guide to building a bold brand. It's packed with tips from Bossy.'s favourite creative experts, and covers everything from copywriting to graphic design to social media to marketing to everything else. Download yours here.Bossy. Copywriting The Bossy. Shop - Resources, ebooks & templates @alycealyce Instagram @bossy.copywriting InstagramIf you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.Full shownotes available at https://bossycreative.com/episode8/.

Struggle to write Instagram captions? Join the club. Out of all the copywriting and brand-building topics, I'd have to say Instagram captions are the one people hate the most. If you want to stop your followers mid-scroll, keep their attention, and meet a strong objective (like sell a product or teach a tip) with your captions, this episode is for you. I'm going to take you behind-the-scenes and use one of my real captions as a case study. Check it out here: https://www.instagram.com/p/B_EZ8SGD5d-/In this episode, I cover: How I structure captions, using a real example Writing captions that are creative AND effectiveBreaking down your post and what to talk about Identifying who you're speaking to Deciding on the purpose of your post Figuring out the problem you're solving Highlighting your skill and experience An example of how that sounds all together Don't forget to head to bossycreative.com to download my very free, very juicy guide to building a bold brand. It's packed with tips from Bossy.'s favourite creative experts, and covers everything from copywriting to graphic design to social media to marketing to everything else. Download yours here.Bossy. Copywriting The Bossy. Shop - Resources, ebooks & templates @alycealyce Instagram @bossy.copywriting InstagramIf you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.Full shownotes available at https://bossycreative.com/episode7/.

In this episode we're talking career copy: cover letters, resumes and job applications. I was inspired to do this as a Q&A when one of my Instagram followers messaged to say that after 100s of applications, she started using the cover letter guide inside my ebook, Employable as F*ck, and was in stage 2 of her dream job. And whatdya know, a couple of days later, Monique got the job. So, in celebration, I put a question box on my stories asking for your burning questions - now I'm going to answer them. In this episode, I cover: The most important things to include in a cover letterHow do write your job application to make up for the fact you have no experience for the jobBest advice on tone and structureHow to make up for the fact you've had a lot of jobs, across a lot of industriesStanding out in the sea of employers' emailsGet yourself a copy of Employable As F*ck, which teaches you how to write cover letters, resumes and LinkedIn profiles with PERSONALITY here.Bossy. Copywriting @alycealyce Instagram @bossy.copywriting InstagramEmployable As F*ck Ebook Fashion Journal: 10 ways to get your foot in the door when you have no experienceIf you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.Full shownotes available at https://bossycreative.com/episode6/.

We might be bias, but copywriting is the best way to create a bold, attention-grabbing, popular, cult status brand. Combine it with killer branding, a great product or service and a strong strategy and you're set!This episode features 10 easy, practical things you can do to instantly make your brand more bold, just through copywriting. I know what you're thinking: I suck with words. Let me stop you right there by saying you don't have to be a copywriter for this. These tricks are super simple and easy, but very, very effective. In this episode, I cover: Pimping out your landing page Learning to write 'the hook' Writing punchy, concise copy How to make your emails more fun Dressing up your internal documents Being more conversationalHow to use exclamation marksDon't forget to head to bossycreative.com to download my very free, very juicy guide to building a bold brand. It's packed with tips from Bossy.'s favourite creative experts, and covers everything from copywriting to graphic design to social media to marketing to everything else. Download yours here.Bossy. Copywriting @alycealyce Instagram @bossy.copywriting InstagramThe Sundae Agency Instagram Bossy. blog: 4 apps you need if you really suck at writingIf you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you. Full shownotes available at https://bossycreative.com/episode5/.

Tone of voice is a HUGE topic — if you ask me, it's one of the biggest puzzle pieces when it comes to building a brand. All too often, I see SO many businesses throwing money at their branding, building the perfect website, paying to work with influencers, investing in marketing strategies, and these things are all important in their own way, but most of the time, these clients have spent so much money on these elements, that they've got nothing left for their tone of voice or copywriting. This is usually because people have NO idea what tone of voice is, or just how important it is to the success of your brand. So, I'm going to go ALL OUT in this episode. Yes, I'm going to explain what tone of voice, but I'm also going to give away some secrets: some of my best tips for defining a super unique voice that's relevant to your customer, the questions I ask my tone of voice clients, where I research and how I brainstorm to create the character, and then, most importantly, how I bring it to life on every single platform or medium. In this episode, I cover: What is tone of voice?What does it mean in a practical sense?Why do you need a strong tone of voice?What happens if you don't have one?Defining your own unique tone of voiceExercises to identify your audience, points of difference and voiceHow and where we research to find a brand voiceBringing your brand voice to life on social media, emails, email marketing and moreDon't forget to head to bossycreative.com to download my very free, very juicy guide to building a bold brand. It's packed with tips from Bossy.'s favourite creative experts, and covers everything from copywriting to graphic design to social media to marketing to everything else. Download yours here.Bossy. Copywriting @alycealyce Instagram@bossy.copywriting InstagramIf you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.Full shownotes at https://bossycreative.com/episode4/.

I have a question for you: on a scale of 1-10 just how much do you hate talking about yourself? I think most of us sit around the 12 or 13 mark. In fact, I think many of us would rather stick hot pins in our eyes than talk ourselves (especially when it's all about how good we are) but unfortunately sometimes, we don't really get a choice. LinkedIn profiles is one of those times. In today's episode I'm going to give you my process for writing a LinkedIn profile professionally and creatively. Yes, you'll still have to talk about yourself, but having a structure to simply fill in will make it at least 1000000x easier, because there's nothing scarier than a blank white page. In this episode, I cover: How your LinkedIn differs from your CV and cover letterHow to break up your LinkedIn profile Crafting a catchy personal slogan or headline What to cover in the About section Writing 'hooks' that entice people to read moreCareer-related topics to include Personal facts and whether they belong in a LinkedIn profile Zhooshing your experience section My personal LinkedIn copy, that you can use as a referenceDon't forget to head to bossycreative.com to download my very free, very juicy guide to building a bold brand. It's packed with tips from Bossy.'s favourite creative experts, and covers everything from copywriting to graphic design to social media to marketing to everything else. Download yours here.Bossy. Copywriting @alycealyce Instagram @bossy.copywriting InstagramIf you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.Full shownotes at https://bossycreative.com/episode3/.

In today's episode, I'm going to help you avoid suffering from a nervous breakdown every time you need to post on Instagram. I'll be taking you through my trick for writing Instagram captions -- and writing them easily, quickly, effectively and creatively. I know this is a hot topic because I too have wasted hours and hours of my life staring mindlessly at my phone screen, trying to think of something witty to say. And, if I had a dollar for every time someone had asked me for advice on this... I'd be in Greece, not here. In this episode, I cover: What is an 'Instagram caption formula' Why you need them in your business (and your life) How to develop caption formulas for your own brand Examples of time-saving, on-brand caption formulas (that you can steal for yourself)Don't forget to head to bossycreative.com to download my very free, very juicy guide to building a bold brand. It's packed with tips from Bossy.'s favourite creative experts, and covers everything from copywriting to graphic design to social media to marketing to everything else. Download yours here.Bossy. Copywriting @alycealyce Instagram @bossy.copywriting InstagramIf you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.Full shownotes at https://bossycreative.com/episode2/. 

For the very first episode of The Bossy. Type, I'm talking about how I built the boldest brand of them all, Bossy. Copywriting. I must admit, Bossy. been pretty bold from the beginning, but there still were a lot of steps to get it to the brand it is today, from completely rebranding to overhauling our services. It's been four years now, and whileI'm not claiming that today I have millions of dollars in the bank and thousands of screaming fans (still waiting for those), but I HAVE managed to build a business that's bold, unique and completely aligned with who I am. In this episode, I cover: The reason I started Bossy. Identifying my point of difference, and how I let this guide the brandNiching down from 3 creative services to 1Teaming up with agencies to broaden my offeringApproaching every element of my business in a different way Using my own brand as a case study for prospective clients Examples of how I made my brand more 'bold' Re-thinking my entire business model Implementing out-of-the-box marketing strategies Don't forget to head to bossycreative.com to download my very free, very juicy guide to building a bold brand. It's packed with tips from Bossy.'s favourite creative experts, and covers everything from copywriting to graphic design to social media to marketing to everything else. Download yours here.Bossy. Copywriting @alycealyce Instagram @bossy.copywriting InstagramIf you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you!Full shownotes at https://bossycreative.com/episode1/.