The show for endurance coaches excited to grow their coaching businesses from hobby to full time to 6+ figures.
Last week, I attended my Mastermind Retreat. A few times a year, I set aside 2-3 days to meet with my mentor and the other 15 or so business owners in my group. This is literally the most important days of my coaching business year and I highly recommend you find a similar group/plan to continue to grow your businesses. Inside this episode, I describe my 5 biggest takeaways, including new news about the Dream Programs and our offerings! Let me know what you think!Website | Follow Michelle on IG
In this episode, we go deep on your goals, your time management and answering the question: what is really holding you back? If you are interested in growing your business now and classify yourself as an intermediate to advanced coach - you can join the Dream to 6!! To learn more, DM me on IG at @CoachMichelleLake.Website | Follow Michelle on IG
Today, we talk all about how we say yes, maybe and no to opportunities and collaborations as your business grows as well as athlete boundaries associated with them.Here are the seasons of your business as relates to our programs at Coach Michelle Lake:Season 1: Beginner, your first 5-10 athletes, as covered in the Dream Launcher Program. DM me on IG "Dream Launcher" to learn more but we will also be doing a big fun event in late May. Stay tuned. Season 2: Gaining experience, building to "full", as covered in the Dream to 6 Program. DM me on IG "Dream to 6" to learn more about that program closing to new members in the middle of June.Season 3: Scaling, diversifying, building out profitability and clients through scaling and hiring, as covered in the subset program to the Dream to 6, Dream BiggerI also mentioned our Coach Getting Starter Guide, download the free guide here: https://coachmichellelake.lpages.co/coachingstarterguide/Website | Follow Michelle on IG
In our final instalment of interviews of the trailblazer coaches, we have Coach Liz Waterstraat from Multisport Mastery!Liz is an accomplished coach - she founded Multisport Mastery in 2007. She is USAT Level 2 certified (in 2009!), RRCA and USMS Level 3. She coaches all types of athletes from beginner to pro and has coached over 30 national champions! One of her biggest coaching accomplishments is coaching the 2016 Paralympic Triathlon Bronze Medalist! She's had over 40 KQs and an athlete who finished top 3 AG at the Ironman World Championships in Kona.A deeply insightful episode, there is so much to learn from Liz and her longevity, experience and the great coaching she gives her athletes! Take a listen and let us know what you think!Website | Follow Michelle on IG
In our third instalment of interviews of the trailblazer coaches, we have Coach Amy Javens from Flyt Performance!Coach Amy has 35 years of endurance experience from HS state champion in track and field to collegiate hurdler to Ironman Champion! She has 12 years of coaching experience including running the training for one of the largest charity based teams in the world! She started Flyt Performance last October after working in another big coaching group and she has so much wisdom to share about building your coaching business on your terms. A must listen episode!You can learn more about Coach Amy on IG at @amyjavens_tri and @flyt_performance or online at https://www.flytperformance.com/Website | Follow Michelle on IG
In our second instalment of interviews of trailblazer endurance coaches, we have Natasha Van der Merwe from NVDM Coaching!Natasha was a Pro Triathlete from 2010 to 2023 and began coaching in 2009. She and NVDM Coaching have helped to create over 15 pro triathletes, and more than 300 WC qualifiers! Currently, there are 22 assistant coaches in this hugely successful program. Natasha is a shining example of the amazing potential that is owning your own coaching brand both in big athlete impacts as well as creating profitable opportunities for you and your staff/team.There is so much to learn from Natasha in this episode. How she started, the secrets to her success, where a promising new coach should focus their energy and even more.Natasha and her fueling partner Raw Endurance are looking for coaches/club leaders interested in partnering with the up and coming endurance supplement arm of Get Raw Nutrition. If interested, send Natasha an email at natasha@nvdmcoaching.comWebsite | Follow Michelle on IG
Robin has been passionate about triathlons since 2014 when she competed in her first. She soon found herself helping friends get to their first start lines and coaching them to their next finish lines. In 2022, the Dream to 6 program helped her overcome imposter syndrome - and her coaching business took off.Since then she has coached over 150 athletes. She is a full-time coach and a stay-at-home mom to her four children. She started a local club in 2022 called Rise Up Racing with 25 members. In 2025 she reached 120+ members. She expanded her business and brought on five assistant coaches, started a youth division, and continues to run successful camps and clinics. She is now a race director and is working towards bringing new athletes to the sport in her local area.Robin specializes in strategic planning for growth in the Dream Programs. She helps coaches to expand and develop sustaining programming and successful camps & clinics. She also is very passionate about growing a sustainable community.Listen today about what she recommends you do if you are looking to grow!Website | Follow Michelle on IG
Hey Coaches, I get asked all the time about FB ads and after 3 years of fussing about with them, I have finally gotten them to work and here are my lessons that I have learned that you can use to not make these same mistakes!Even if you aren't thinking of using Facebook Ads anytime soon, you will learn a lot about how I teach coaches to market their businesses in 2025. Interested in Convertkit Email System for sending athlete and marketing emails? Here is my link to join: https://partners.kit.com/mnebnfgsqjcqAny questions? Send me a DM on IG at CoachMichelleLakeWebsite | Follow Michelle on IG
In this episode, we are going to work on unleashing the most POWERFUL part of your marketing and coaching - YOU. Not your logo, your website, your email list BUT YOU.I discuss the top 4 areas you can get "more out of you" to help you better connect with your ideal athlete and some of the mindset struggles that come up when bringing more you in.On March 24th, we are doing a 1 week "Video Challenge" inside the Dream Programs. If you would like to get more comfortable on video while getting my exact prompts for great video PLUS a community of amazing coaches cheering each other on, DM me on IG @Coachmichellelake the word DREAM and I will send you the details.Website | Follow Michelle on IG
In this episode, I am going over the concept of "Coach Concierge" - that as a coach you will be the first line of defence in a number of areas, but if any kind of expertise is needed, don't just assume you have the best knowledge and can help the best but feel COMFORTABLE in your role as concierge - referring your athletes to someone else to help solve that problem. In many cases, it will help their performance, but in many other cases, it is the most responsible and important thing you can do in coaching them. Let me know what you think - send me a DM @Coachmichellelake on Instagram!Website | Follow Michelle on IG
Hey coaches - a short and strategy-heavy episode for you today - how can you tell you are about to get an inquiry? What you can control and can't control? How to speed along the process? What works best here?The Dream to 6 is open this week - if you are a 10/10 "Heck Yes", finally ready to do something different in your business, speed up your coaching process, learn the marketing and strategy that works, increase your profitability and income - Dream to 6 is the program for you! Just send me a DM @CoachMichelleLake on IG that says DREAM and let's chat to see if you are a good fit or not!Website | Follow Michelle on IG
Hey! I know that many of you listening to this are coaching in part time hours. It's how almost all of us started! And I know there is a huge struggle to work effectively in the little time you do have and it tends to lead towards burnout and stress because there is NEVER enough time! In this episode, I review my TOP 5 tips for what to do when you are just short in time to coach those athletes you do have more efficiently, while also aiming to maybe create more impact by getting even more athletes!Stay sane and become massively more efficient with my list!In this episode, I mentioned the Build your Coaching Sales Machine Experience that started on Monday the 24th, but that you can easily join right now. Join here and we will get you caught up: https://coachmichellelake.lpages.co/salesmachine/Also if you would like to download my tutorial on the 8 content types for endurance coaches you can get that free download here: https://coachmichellelake.kit.com/8contenttypesWebsite | Follow Michelle on IG
In this episode, I go over the 4 essential investments I am making in my business in 2025 that you can learn from! I mentioned starting your email list on kit.com - here is a link to setup an account! https://partners.kit.com/mnebnfgsqjcqStarting on February 24th, introducing the free 5 day experience: Build your Coaching Sales Machine! Turn your content & marketing into ideal athlete inquiries bringing in weekly new sales! Join HEREThe FREE BUILD YOUR COACHING MACHINE EXPERIENCE:A deep dive on the types of content that work for coaches looking to grow their businessesA review of the 6 C's - my framework for building your very own sales machine system so you never wonder what marketing steps to take againDaily voice drops and Q&As to go deeper from the convenience of your phone!Plug and play content ideas so you can get a new inquiry in your DMs this week!A community of coaches just like you!Again join us here to get new inquiries in your DMs that week! https://coachmichellelake.lpages.co/salesmachine/Website | Follow Michelle on IG
In this episode, I go over the 3 top things I see in coaches that build successful coaching businesses! They may surprise you! When listening, do a personal audit of how you run your business. Where can you grow?? Where can you do a bit better?I am excited to announce that in the last week of February I am going to be hosting a new FREE experience for coaches looking to improve their marketing so they can get 5 new inquiries this month. Join me for the Build your Coaching Sales Machine Experience - follow this link for more details! https://coachmichellelake.lpages.co/salesmachine/Can't wait to see you inside!Website | Follow Michelle on IG
It's Super Bowl week and I diverge a little bit with quotes of one of my favorite pro athletes playing in the SB. But, what you want to listen for is why this is so applicable to business. How do you focus on what actually matters - the things and actions that will actually help you to get more 1:1 athletes??If you are interested in learning more about either of our Dream Programs, Dream Launcher for newer coaches or Dream to 6 for intermediate to advanced coaches, send me a DM @coachmichellelake!Website | Follow Michelle on IG
In this episode, you get a very exclusive, and a very short interview with my son Bode who wished to be on the podcast. After that, I go deep on the 4 takeaways, or things I have noticed/learned, about parenting while coaching. Hopefully, these will help you whether you are a parent and thinking about coaching, or a coach that's a parent or thinking about becoming a parent.I would love a review if you haven't left one yet - the reviews help us get the podcasts out to more people! Thanks for listening!Website | Follow Michelle on IG
In this episode, I pull back the curtain on the things that just didn't work in my coaching businesses last year. Now, upon further reflection, it's clear that the lessons were worth the struggle, but I bet you will learn a lot from what didn't work (or didn't seem to work) for me in 2024. Check out the companion episode to this (Episode 55: The 5 things that DID work).Let me know what you think, would love a review on Apple Podcasts or Spotify!As always, if you have any questions, DM me on IG @CoachMichelleLake !Website | Follow Michelle on IG
I raced at the Disney 5k, 10k and Half Marathon this past week and I learned so much that I want to share with you. In this episode, I go over some of the logistics I learned, but also 3 main takeaways that will help you and your business.I mentioned that if you are looking to race any Disney Running races that you should reach out to Coach Jeff Taylor (@EarsUpRacing on IG).As always, I would love a review! This helps me to continue to put these podcasts out. Website | Follow Michelle on IG
I learned a lot in running my two businesses this year, Fiv3 Racing and the Dream Programs. In this episode, I give you the behind-the-scenes of what we learned and what you can take from those lessons to improve your coaching business! I spoke about a few of my programs/freebies in this episode.1. If you are a head coach working with assistant coaches and want help training them to add their own inquiries, in time management so they can bring on more athletes, business basics so they can stay in business and growing their network so they can grow the reach of your business - send me a DM on IG @coachmichellelake because I can help you train them!2. If you are a newer coach or an athlete thinking of starting a coaching business, I have a free new coaches guide where I give you:
Today, we are going to talk about all things pricing. From when you first get started all the way through years of coaching.The number one way to sabotage your business and quit prematurely is to not respect your VALUE and only do it for the impact.Btw, when we collectively as an industry can help STOP coaches from massively undercharging or having free services, it will raise up our value as a whole and our professionalism. Impact is important, of course, but so is keeping you in business and from feeling burned out!In this episode, I discussed a free guide for beginner coaches.Are you a new coach, a newer coach or an athlete thinking about becoming a coach?I created a free guide to help you get your coaching business started, including:
It's been a year!! So exciting to have put out over 53 episodes (we actually had a few bonus episodes too). In this episode, I describe my 4 top takeaways from the year and how you can use these in your coaching business.As we wrap up this first year, I wanted to say how grateful I am for each and every one of you that has taken the time to listen. If you haven't reviewed the podcast yet, I would love if you would drop us a 5 star review as well as a written review in Apple Podcasts. Happy New Year and I am excited to serve you in 2025!Website | Follow Michelle on IG
In this quick and focused episode, I go over the #1 thing that you can do NOW both in person and online to get more athletes in 2025. It's really that simple?I also wanted to thank everyone for a great first year of podcasting - I met my goal of 52 episodes and am so thankful for each and every podcast listener.I would love if you would take a moment and give the podcast either a star review on Apple or Spotify and I would really appreciate it if you would give the podcast a written review on Apple. Thanks again!!Website | Follow Michelle on IG
Welcome to Episode 51 - a very special episode as I wrap up with my good friend and business bestie, Lauren Monique, our trip to a big marketing & mindset conference called BBD Live (Business by Design). In this episode, we review our top 3 takeaways from this amazing event presented by James Wedmore and his team. These takeaways will be applicable to coaches or business owners of any level!To learn more about Lauren and her business helping online coaches and experts create signature group programs that get great results, you can give her a follow @laurenmonique.business or listen to her podcast "The Align & Inspire Podcast".Website | Follow Michelle on IG
YAY! We made it to episode 50! In this episode, I give you 4 prompts you can use now to get most of your content completed by the end of the year! So you can rest! But also content pieces that will move your business forward. My new and updated 2025 Goal Setting Session is coming in December! HERE is the link to sign up and join us on December 17th at 1pm EST for this 90 min session:Review all your wins in 2024Brainstorm your goals for 2025Prioritize these goals (looking across life, business, your own racing if applicable, family)Set goals for sales, athlete numbers and review your pricingSetup Q1, specifically, for success!Workshop the goalsSet your 2025 word of the year - and more!Sign up HERE today!Website | Follow Michelle on IG
In 2023, I doubled my income from 2022, almost exactly!!! I am sure there were lots of changes that I made, but one of the biggest things I did I describe in this episode. My new and updated 2025 Goal Setting Session is coming in December! HERE is the link to sign up and join us on December 17th at 1pm EST for this 90 min session:Review all your wins in 2024Brainstorm your goals for 2025Prioritize these goals (looking across life, business, your own racing if applicable, family)Set goals for sales, athlete numbers and review your pricingSetup Q1, specifically, for success!Workshop the goalsSet your 2025 word of the year - and more!Sign up HERE today!Website | Follow Michelle on IG
Today, I have Coach Coral Owen - the Head Coach and Founder of @teambabeathletics, one of the biggest female triathlon and endurance clubs in the World! To add to this, Coral also founded the Tampa Bay Babes Triathlon, an annual women's-only sprint triathlon that was first held in June 2024 and is open for registration in June of 2025 - find more info here @tampabaybabestri on Instagram!We dug deep on the history of her business and her "ascension model" - how she uses a variety of offers that lead up to her premium offer - 1:1 coaching and how she has used all of these to both build and serve her community. There are so many useful lessons in this episode! Let me know what you think - send me a DM on Instagram @Michelle Lake!Website | Follow Michelle on IG
You are in for a treat today, as I have Coach Jo Watkinson from @smartertri on to talk to me all about why we need to bring the athlete back into coaching, not only to help them get better results, but also to distinguish ourselves better from training plans and AI systems. Coach Jo is an Assistant Coach in the Dream to 6 and a 6+ year Triathlon and Endurance Coach. She is a British High Performing Coach with Diploma as well as a British Tri Coaching tutor. Her business expertise is focused on club coaching, business organization, presenting and teaching effectiveness.Interested in working with Jo or learning more? Give her a follow @smartertri!Website | Follow Michelle on IG
TAKEAWAYS FOR DAYS! We just hosted our annual Dream Retreat November 8th-10th 2024 and I did my best to compile some of the best takeaways from myself and our coaches that attended! You will get 7 takeaways that you can use RIGHT NOW in your business. If you have any feedback on this episode or any of the takeaways - I would love a DM on Instagram @CoachMichelleLake. We would love to have you join us next year - also send me a DM if you are interested in learning more!Website | Follow Michelle on IG
The Dream to 6 Program is just about 2 years old and I thought it was a great time to discuss all the details of our signature program - how we help intermediate to advanced coaches break through plateaus, confusion, and burnout to build their Dream Coaching Businesses. How we have helped over 100 coaches go from Coach to Coachpreneur - not only be great coaches, but transform into great business owners that are profitable, scaling and feeling GREAT about their businesses once again.Interested in learning more? DM me on Instagram @CoachMichelleLake. Send me acronym DT6 and I will help you learn more!Website | Follow Michelle on IG
Late last month, I ran a free 8 day content challenge and it was not only great to help coaches learn what types of content work, but it also showed some really interesting and helpful lessons in terms of coaching businesses and content! Listen here to my top 5 takeaways, plus some behind-the-scenes details!Send me a DM and let me know what you think of the episode. And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!!Website | Follow Michelle on IG
We have 2 months left in the year, can you believe it?!??!?!These are the 3 (somewhat time-sensitive) things that you need to do NOW to be on the up-and-up, stand out, and continue to grow in 2025!Dream Launcher is NOW OPEN!!!! Click here to learn more!! https://coachmichellelake.lpages.co/dream-content-challenge/ Questions about which program is right for you?? DM on Instagram @CoachMichelleLake!Website | Follow Michelle on IG
In this episode, I review 4 things I hear coaches doing (I may have done some of them in my past too
If you don't always feel great about using social media to connect with athletes or to sell your coaching, this episode is perfect for you! When you reframe how you think about social media and back it up by getting more experience posting content, it does get better!Introducing the FREE Dream Content Challenge!! Register here: https://coachmichellelake.ck.page/2024challengeWhat will you get in this challenge?✨ What to actually post to get more inquiries✨ Tricks for consistency✨ Daily templates and content prompts - plug and play content ideas✨ BONUS: Special prizes for taking content action!How does the Dream Challenge work?
Tune in to this super actionable episode! Find out how to get those inquiries, what will it take, where to focus and what athletes need to inquire!Starting on October 21st, I will be hosting a super fun FREE CHALLENGE to help you get more ideas when creating content, as well as help you get consistent now!What you will get in the first ever Dream Content Challenge:1. You will learn what to actually post to get more inquiries!2. You will get help becoming more consistent in your content creation!3. You will learn how to create "better" content that moves athletes quicker to inquiry!This challenge will include daily quick trainings, content prompts and accountability, as well as a dedicated call to answer all of your content questions! To join, https://coachmichellelake.ck.page/2024challenge or send me a DM @coachmichellelake with the word CHALLENGE to get the link to join!Website | Follow Michelle on IG
How do you approach problems in your business? Can you reframe them into something positive? In this episode, I review why problems can actually be a good thing, how to shift your thinking about them, and how the number of problems you can handle can be a look into how big you can grow your business currently.The DREAM TO 6 program has RE-OPENED!!Most certification programs are completely focused on helping you learn how to coach but spend almost no time teaching you how to get athletes. DIY-learning how to run your business and bring in athletes will take forever (not to mention $$$$ cost a lot due to lost income). Even worse, so many coaches quit before the two year mark because it's so HARD to grow alone.Athletes need your help to rapidly improve. Why would you expect anything different for growing your business? Mentorship is a cheat code!That's why I created the DREAM to 6: to help you grow your amazing dream business so that you can increase your impact with more athletes but also grow wildly profitable.Interested in learning more? DM me at @coachmichellelake!Website | Follow Michelle on IG
Time is our most precious resource!! But so many coaches take way too long doing the actual act of coaching, writing plans and providing feedback. Hint: it's mostly because they have way too many distractions! Listen now to get my favorite 4 tips to plan and give feedback distraction-free!If you need more help with time management and writing athlete plans, I have a free resource for you! Download my top 5 time hacks here: https://coachmichellelake.ck.page/5timehacksWebsite | Follow Michelle on IG
In this episode, I deep dive into how to stand out better online. It's a crowded space right now (it probably has been for a long time!) and it's important to make your content creation time matter by getting the views online you want! Listen in for my 6 (plus a bonus #7) ways to stand out better online. Interested in one of our programs to grow your business? Here are the key distinctions:Dream Launcher
What a controversial topic in Endurance Coaching - should you use AI in your content?!?! First, I dive into why or why not you should use AI in your plan writing (short answer is NO) and my reasons why if you are thinking about making the switch.Next up, I provide my 7 tips or reasons to use ChatGPT in your content creation. Should it write stuff for you and then you cut and paste? NOOOOOOO!! But, what are some other ways to use it to clean up your writing or get ideas? Prompts are included in this episode :)The DREAM TO 6 program has RE-OPENED!! Most certification programs are completely focused on helping you learn how to coach but spend almost no time teaching you how to get athletes. AND, DIY learning how to run your business and bring in athletes will take forever (not to mention $$$$ cost a lot due to lost income) and even worse so many coaches quit before the two year mark because it's so HARD to grow alone.Athletes need your help to rapidly improve, why would you expect anything different for growing your business. Mentorship is cheat code!That's why I created the DREAM to 6, to help you grow your amazing dream business so that you can increase your impact with more athletes but also grow wildly profitable. Interested in learning more? DM me at @coachmichellelake! Website | Follow Michelle on IG
Is..... Perfectionism! It's a paradox: we think we work really hard and try to be perfect in everything we do to become more successful, but really it's our biggest limiter.In this episode, I share my top 4 takeaways and how to get out of this dangerous cycle.In this episode, I mentioned the reasons why creating content is SO important as a coach. Find that episode here: https://www.buzzsprout.com/2215178/episodes/14453373-episode-8-one-coach-non-negotiable-action Website | Follow Michelle on IG
In this episode, I give you the reason why you need to focus on: Getting athletes to actually read what you write!I provide 4 tips for non-video content as well as 4 tips for video content. Get those people to read (or watch!) to the very end!Do you need help with content ideas? Download my free content types guide for endurance coaches here: https://coachmichellelake.ck.page/8contenttypesI would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode and be sure to subscribe to this podcast to get notification of all new episodes.Website | Follow Michelle on IG
As much as we want athletes to stay with us for life, many will eventually leave due to their own life changes.But we, as coaches, do share a role in keeping them in sport for a long time, and making sure they build their training towards big scary goals in a sustainable way.If they stay in sport - they stay with us for life. But first it's our job to help them stay in sport :)My program SELLING SEASON is now open for registration. This two week program will give you all the details and frameworks for optimize this time of the year - it's essentially the playbook to get more athletes. Invest in this business changing program here: https://buy.stripe.com/7sI8yi73i8RDe88eVfWebsite | Follow Michelle on IG
You may have guessed right, the best time of the year is SELLING SEASON! This is crucial time on the calendar when 40-60% of inquiries for coaching come in - typically between September and mid-Winter, January-ish. In this episode, we describe the WHY this happens now, as well as the 5 areas you need to focus on to optimize this time of the year to:1. Get more than your share of inquiries2. Retain your current athletes as much as possible 3. Refresh your front end systems and be prepared for new inquiries efficiently with your back end systemsAnd more! My program SELLING SEASON is now open for registration. This two week program will give you all the details and frameworks for optimize this time of the year - it's essentially the playbook to get more athletes. Invest in this business changing program here: https://buy.stripe.com/7sI8yi73i8RDe88eVfWebsite | Follow Michelle on IG
In this episode, I give you the practical ways to feel better and more positively about your business. True, it won't always be sunshine and flowers, but we also don't want you feeling miserable about your business. I also provide 3 easy ways to get your business feeling fun as soon as possible. Spoiler - it's based in your mindset!The Dream Launcher program is opening again August 5th for those newer coaches who:Took all the certification classes but are struggling to actually get athletesHave no clue where to startDon't know what order to invest in the business basicsWant help creating effective content (and may even be wondering WHY content??)Are short on time and want to focus on what actually worksInterested in joining Dream Launcher? Join here! https://coachmichellelake.lpages.co/sales-page-dl-august-2024/ We close on August 8th at midnight EST, so don't delay!For those more advanced coaches, The Dream to 6 Program will be reopening in late August of 2024. Join the waitlist HERE: https://coachmichellelake.ck.page/waitlistWebsite | Follow Michelle on IG
In this episode, I answer a question I get all the time, how do I get more Instagram followers?Well, of course, I don't think followers are the end all be all, but in this episode we review my 4 top tips for cleaning up your profile so that athletes are compelled to give you a follow plus a bonus tip.The Dream Launcher program is opening again August 5th for those newer coaches who:Took all the certification classes but are struggling to actually get athletesHave no clue where to startDon't know what order to invest in the business basicsWant help creating effective content (and may even be wondering WHY content??)Are short on time and want to focus on what actually worksInterested in joining? Follow me @coachmichellelake and send me a DM and I will send you the link when we open! For those more advanced coaches, The Dream to 6 Program will be reopening in late August 2024. Join the waitlist HERE: https://coachmichellelake.ck.page/waitlistSend me a DM and let me know what you think of the episode. And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!!Website | Follow Michelle on IG
It's so common to think - why don't I stay super broad and then I won't offend anyone and then also be able to coach everyone? This couldn't be further from the truth. When you try to attract everyone, you attract no one! In this episode, I go over the 3 main reasons niching WORKS and also answer 2 questions that I often get about niching. The Dream Launcher program is opening again in late July for those newer coaches who:Took all the certification classes but are struggling to actually get athletesHave no clue where to startDon't know what order to invest in the business basicsWant help creating effective content (and may even be wondering WHY content??)Are short on time and want to focus on what actually worksJoin the waitlist HERE: https://coachmichellelake.ck.page/dreamlauncherFor those more advanced coaches, The Dream to 6 Program will be reopening in late August of 2024. Join the waitlist HERE: https://coachmichellelake.ck.page/waitlistSend me a DM and let me know what you think of the episode. And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!!Website | Follow Michelle on IG
In this episode, I go deep on what I would tell a promising new coach (or any coach actually). These five things may not be what you expect! The Dream Launcher program is opening again in late July for those newer coaches who:Took all the certification classes but are struggling to actually get athletesHave no clue where to startDon't know what order to invest in the business basicsWant help creating effective content (and may even be wondering WHY content??)Are short on time and want to focus on what actually worksJoin the waitlist HERE: https://coachmichellelake.ck.page/dreamlauncherFor those more advanced coaches, The Dream to 6 Program will be reopening in late August of 2024. Join the waitlist HERE: https://coachmichellelake.ck.page/waitlistSend me a DM and let me know what you think of the episode. And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!!Website | Follow Michelle on IG
In this episode, I uncover the 6 main things I did to go from 6-7k months in 2021 to 10-12k months starting in April 2022.Interested in learning more about my programs? The Dream Launcher program is opening again in late July for those newer coaches who:Took all the certification classes but is struggling to actually get athletesHas no clue where to startDoesn't know what order to invest in the business basicsWants help creating effective content (and may even be wondering WHY content??)Is short on time and wants to focus on what actually worksJoin the waitlist HERE: https://coachmichellelake.ck.page/dreamlauncherFor those more advanced coaches, The Dream to 6 Program will be reopening in late August of 2024. Join the waitlist HERE: https://coachmichellelake.ck.page/waitlistWebsite | Follow Michelle on IG
In this episode, I deep dive into the 6 stages of content creation frequency - what stage are you currently in and are you ready to move into the next level?Our goal is consistency over everything else!Do you need help with content ideas? Download my free content types guide for endurance coaches here: https://coachmichellelake.ck.page/8contenttypesI would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!!Website | Follow Michelle on IG
In this episode, I dive right into the 3 questions I hear the most frequently about pricing:1. How to change your pricing2. Should I put my pricing on my website?3. But what if my coach's pricing is cheaper than me?I created a free guide to help you feel more confident about your pricing as well as be able to explain it's reasoning better. Need help setting your pricing? Download the guide here: https://coachmichellelake.ck.page/pricingguide or DM me 'Guide' on Instagram.I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!Website | Follow Michelle on IG
In this episode, I give you the 3 questions to ask (or to determine the answers to) while on your sales calls. These questions are sure to help you ensure that you only get great fits in your athlete roster.Coaching mostly (or only!) ideal fits is not only going to help you enjoy coaching more but it will also help you stay coaching longer. Both things are so important!If you would like a copy of my sales call script, DM me the word SCRIPT on Instagram. I will send it over and you will then be able to use it to craft your own aligned sales call script!I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!!Website | Follow Michelle on IG
After 14 years in business, I have nailed down the seasons of my business:1. Race Season2. Selling Season3. Project Season4. Rest SeasonIn this episode, I help you determine your cycle in coaching based on your sports, weather and types of athletes you coach. And then, once you know your season, what you should do (and not do) to optimize your business growth and keep from feeling burned out.I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!!Website | Follow Michelle on IG
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