Podcasts about Marcom

️ Mochileros Radio | Programa 584: “Hay un fusilado que vive, escucho a Walsh en un bar” En esta edición nos bajamos del bronce escolar para caminar la historia viva, la que se militó con el cuerpo y se resistió desde las provincias y los sectores populares. ¿Qué vas a escuchar en esta primera hora? El Norte que nos dio libertad: Reivindicamos a Martín Miguel de Güemes. El estratega clave sin el cual la gesta de San Martín no hubiera existido. Más allá del bronce: Recordamos a Manuel Belgrano en el Día de la Bandera. El hombre que murió en la pobreza absoluta, pero nos dejó un legado pionero en economía, industria nacional y educación pública. Identidad y soberanía cultural: El federalismo rioplatense de Artigas y la reforma agraria; el trágico destino de Marco M. de Avellaneda; y la celebración ancestral del Año Nuevo Andino-Amazónico (Willka Kuti) para repensar el Buen Vivir. Altos en el camino: Homenajeamos con música en vivo a Raúl Barboza "El Mago" del chamamé, disfrutamos de Jairo junto a Baglietto y soplamos las 84 velitas de Paul McCartney. Además, compartimos un informe de Cyntia Ottaviano sobre el Juicio por la Verdad por la Masacre de José León Suárez. Segunda Hora: Mega Hits: Viajamos a Hollywood con el gran Lalo Schifrin, el argentino creador de la música de Misión Imposible. Caminos del Mundial: El análisis de los hechos de discriminación en el país del norte. Ciudades y Pueblos: Recorremos las calles de Posadas (Misiones) y la eterna Caracas (Venezuela). Cierre Musical: Lo nuevo de Teresa Parodi y un final emocionante uniendo los universos de Bruno Arias y Ricardo Vilca. La historia no se escribe solo desde los escritorios. ¡Dale play y sumate al viaje! #MochilerosRadio #PodcastArgentina #HistoriaArgentina #CulturaPopular #Güemes #Belgrano #Artigas #TeresaParodi #MusicaArgentina #AM530

Samantha Fleming brings nearly 20 years of independent school experience to this conversation, and her practical advice will help school communicators find more balance, purpose, and joy in the day-to-day work.You'll hear why Samantha believes social media should not be about selling your school. Instead, it should showcase your culture, celebrate your people, and share the joy already happening inside your buildings.Samantha shares smart, actionable strategies for communicating with families, including when to send emails, how to avoid overwhelming parents, and why every message should have a clear purpose.Get ready for a mic-drop moment on the value of strategic communications: leaders can either pay communicators to clean up a mess or bring them to the table early to help prevent it.SPECIAL GUESTSamantha FlemingDirector of Marketing, Communications, and Strategic InitiativesOakwood School, VAEmail: sfleming@oakwoodschool.com LinkedIn: Samantha (Pleasant) FlemingWebsite: https://www.oakwoodschool.com Facebook: https://www.facebook.com/OakwoodSchoolVA/# Instagram: https://www.instagram.com/oakwoodschoolva USEFUL INFORMATIONSign up here for our Summer Book Club. We start on Tuesday, June 30, 2026 at 11 am CDT.Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

In this special live episode of Destination Discourse, recorded on stage at the Destinations International Marketing and Communications Summit in Cleveland, Ohio, Adam Stoker and Stuart Butler tackle the questions the industry keeps dancing around: Why does a DMO actually exist, who is its primary customer, and if funding disappeared tomorrow, who would fight to bring it back? With live audience polling and real-time debate from DMO leaders across the country, the conversation cuts through the industry's tendency toward polite agreement and confronts an uncomfortable truth — as AI begins to disintermediate destination websites and reshape the entire travel research funnel, DMOs that have built their value proposition around web traffic alone may be sitting on a house of cards. It's one of the most candid conversations in destination marketing you'll hear this year. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

Healthcare organizations often invest heavily in marketing—but struggle to convert that demand into patient care due to disconnected systems and siloed teams. In this episode, Stewart Gandolf is joined by Nicole Vafadari, Founder of Doret Consulting, to explore how misalignment between marketing, operations, and IT creates friction in the patient journey—and what it takes to fix it. From call center inefficiencies and EMR limitations to the role of data in driving change, they share practical strategies for improving patient access, increasing conversion, and turning these traditionally siloed teams into true collaborators.

What's student life at Oak Knoll really like? In this episode, MarCom student interns who have attended OKS since kindergarten share their perspectives on academics, activities, friendships, traditions, and the moments that make the Oak Knoll experience unique.

Ever wonder what it's really like to be an Oak Knoll student? In this bonus episode, two Marcom student interns answer your burning questions and give an honest look at life on campus — from classes and clubs to friendships and favorite traditions.

According to research by Forrester, when brand experience and customer experience are improved together, companies can achieve up to 3.5x revenue growth. So how do you build a trusted brand all while consistently delivering high quality customer experiences? Riley Rogers: Hi, and welcome to the Win-Win podcast. I’m your host, Riley Rogers. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic is Jessica George, Director of Marketing Communications at Avery Dennison. Thank you so much for joining us today, Jessica! I’m super excited to dig into all of the experience you bring to the table. Just for our listeners, can you kick us off by telling us a little bit about yourself, your background, and your role? Jessica George: Just a little about me: I have been working in brand marketing communications for—I almost don’t wanna say because it absolutely dates me—but it’s been 24 years now. This is my first role in B2B or B2B manufacturing. So I’ve been with Avery Dennison for about eight years. Before that, I was doing all direct-to-consumer and brand marketing. So kind of both sides, I would say, of the sort of marketing spectrum there. And there are some really unique challenges in manufacturing, but for the most part, what you find is that marketing challenges are the same in both B2B and B2C. So it’s been a really fun journey and there’s just a lot more to keep learning. RR: Well, just looking at your background, it’s safe to say that you’ve been in some really cool roles, marketing some really interesting products. As someone kind of in the tech world, I’m always so fascinated by—and kind of a little bit jealous of—folks who can point to very tangible things and say “I brought that to life” or “My team did that.” I know you’ve developed a philosophy around brand awareness and performance excellence, both of which are very central to your work. Can you talk us through why brand matters so much, and how a strong brand translates into business impacts, like we heard in that introduction? JG: Yeah, absolutely. I would say this is probably an area where you do see some differences between direct-to-consumer and sort of B2B. In direct-to-consumer from almost a psychology standpoint, you’re going to see faster, more tangible impacts with regards to things like media and marketing psychology, so how people react to ads, how often you need to show someone something. You see, as a consumer yourself, sort of the impacts of all of that. Why do you buy the things that you buy? Why do you gravitate towards the brands you gravitate towards? In B2B manufacturing, it’s definitely different. You are trying to build that same brand presence, that same brand consistency, and that same brand equity, but your audience is often a lot more narrow. It’s focused on a particular segment or industry or trade application, but still your brand integrity remains important no matter who your audience is. And so that’s one of the common things between B2C and B2B. Avery Dennison operates in an industry that we invented by a technology we invented 91 years ago, so our brand has grown somewhat organically from that singular invention and sort of expanded from the center there. We’ve also grown by acquisition. We’ve gone into adjacent categories and technologies, and now we’re massive. So now we’re, you know, $9 billion globally and 35,000+ employees. So, it’s really a completely different ball game. Managing and protecting that brand as you grow from the center and grow out and kind of pull things in and pull in, that equity becomes a real challenge. And so the consistency of what you look like and what you sound like and how you talk about your business is really critical as your name kind of moves farther and farther away from you. So it’s just absolutely critically important that you maintain control of how you show up in front of those audiences. RR: That leads us very well into kind of my next question, which is: When you’re tackling marketing and brand building at large, multi-portfolio organizations like you have, what’s kind of surprising about dealing with brand at this scale and what lessons have you kind of taken away from this time now at Avery Dennison? JG: I think what becomes interesting is that brand in the direct-to-consumer sense or in the B2C sense is really something that the person who’s using your product at the end of the day identifies with. So within manufacturing, Avery Dennison is the brand, but within that brand we have so many different solutions that kind of ladder up to who we are as a company. And they all support our overall strategic vision, but they also mean different things to different people based on how they’re interacting with them. And so I think what my biggest learning was, if you’re marketing brands like JIF and Smuckers, your frame of reference for who your audience is is a little bit different. They have a different understanding because they’re interacting with you. Whereas if you go out into the manufacturing space, they’re likely interacting not necessarily with your brand name or what they consider to be Avery Dennison, but with a specific product subset. So for me, the biggest shift when coming into this space was: Yes, Avery Dennison is critical to maintain as a brand, but equally as important are all of the attributes and value propositions for the products underneath that Avery Dennison makes. And so when you operate in so many different regions and so many different verticals and industries, it’s really your product integrity. And the equity of those products, that becomes really critical. And so that’s a shift for sure, and I think it makes you think about your brand integrity a little bit differently, but also how important it is to make sure that every product has its own concise and clear value proposition. And that’s really the biggest difference: If you go to market as Jif, everybody already understands a whole bunch of things about JIF. They already understand a whole bunch of things about Nike, so a lot of that legwork is done. What we try to do in B2B manufacturing is make sure that the Avery Dennison name stands for quality. It stands for innovation. It stands for solving some of the world’s most complex challenges. We want to make sure that we consistently know we’re standing for that. We then have another added responsibility to make sure that all of our products then stand for what they need to stand for and perform as intended, no matter who’s using them. RR: Thinking about this shift from direct to consumer to where you are now, what was hardest when you were making that transition? What did you really have to learn, and what was most difficult when you were learning those lessons? JG: The hardest thing to grapple with is the lack of data that exists in the B2B space. In direct-to-consumer marketing and brand marketing, you’ve got access to IRI data. You’ve got access to Nielsen data, you’ve got all of your digital media and marketing data, and you can then check sort of your velocities and IRI and say: “Hey, you know, we turned on this campaign, we added this many GRPs to a TV.” You look at the impact of that and you see it five days later. You see it 10 days later represented in your actual business metrics and IRI. The ability to do that was something that I took for granted. And so when I came to manufacturing, you have to think a lot differently about how you’re determining what success looks like for things like your marketing campaigns. First of all, you’ve got a longer purchase lead time, so it takes longer for a customer to make a decision usually on what product from Avery Dennison they’re gonna buy, or if they’re gonna switch from a competitive product to Avery Dennison. That decision, in essence, takes longer, so your sales cycle is longer, your negotiation cycle is longer. When you are kind of doing all of these marketing things that you would’ve done in the direct-to-consumer space—turning on digital campaigns, reaching out in social, doing events and things like that—you don’t see the impact of that marketing right away, and so you don’t have the ability to make as many fast, data-driven marketing decisions. So that’s the hardest for me: the data. What we had as a major outage, I would say we maintain 250 pieces of collateral. Are all of those collateral pieces doing something for us? Are they all being accessed? Are they all being used? Are they all in the right condition? Are they actually being used to influence purchase decisions for our customers? It’s not necessarily a learning curve, but it definitely is something that you have to get used to and you have to learn how to pivot differently and react off different pieces of information and different levels of information, often an incomplete picture to make informed decisions moving forward. RR: It’s really funny. I feel like I talk to a lot of folks that have come up in the B2B space, so they’ve never had this influx of data where it’s like: “I know I can directly attribute.” It’s always just: “Okay, I’m puzzle piecing together what I have. I’m finding tools that can help me do better.” It’s very interesting to hear that kind of directional shift looking back kind of when you’re seeing these gaps and seeing, okay, I’m having a hard time measuring these things. I’m trying to maintain 250 pieces of collateral and make sure that they’re all valuable. Thinking of this, what signals told you it’s time to look for a platform? What problems beyond these—or just these—were you trying to solve? JG: There were really kind of two things that happened and they were two things that happened completely independent of each other, and we were able to kind of marry up a root cause. And so what happened was on the marketing communication side, my team and I were dealing with the challenges of: “I wonder if our collateral’s working, do we need to be maintaining all of these pieces all the time? Can we set a different cadence for updating them?” A lot of that was rooted in. Running the team efficiently. From the MarCom side, what we saw was the time efficiency piece of it. The other thing that we started to see was you get a lot of like: “Hey, I don’t know if this is the most recent version. Hey, can you send me this? Hey, there’s four copies of this on the drive. Which one is the right one?” And so all of this stuff started to look like, yeah, we can field all these questions, of course, and we know the answers to all this stuff, but is this really the best use of our time? The sales team was seeing something a little bit similar to what we were seeing, so we said we need to start looking for a tool that’s gonna help us solve all of these problems. We’re kind of hearing through our relationship with Salesforce and some of these other tools that we have this tool called Highspot, and we were like, all right, let’s take a look at it and see what it does. And lo and behold, it did everything that we were asking for it to do, so we started to explore a little bit more about the platform and we went: “I think it does everything that we needed to do.” We were able to expand that value to the entire sales and marketing organization, and we’ve not looked back. Instead, we just kept expanding. So we found this tool that did the things we needed it to do, and then. We kept going: “Oh wait, it does this,” and “Oh wait, we can add on this.” It just keeps getting better and better. We went in wanting it to do something and then we kept going: Oh, I wonder if it could do this, and then it could do that. And if it couldn’t do that at that moment, it was probably on the innovation horizon with the team. All we had to do was call the team and call our point of contact and say: “Hey, we’re thinking about trying to figure out how our collateral ultimately influences purchase at our customers, is there a way to tie that sort of outbound send from the Highspot platform into what our customers are doing?” And they went: “Yeah, because of our relationship with Salesforce, we can absolutely start to tie those things together and the metrics keep getting better, tighter, and more sophisticated, and our teams keep deepening their use of the platform. We just kept solving problems that kept coming up or that we didn’t know existed, and the platform just kept adapting and growing with us as a company and with our needs, and I think that was really unique. RR: Yeah, and I mean, I think that’s the ideal scenario, right? That the perfect tool falls in your lap and you’re like: “Oh, I just get to run with this.” I don’t think that happens often, so I love that that was an easy decision and has continued to be a great relationship over, you know, the last five, six years. Looking across that period where, you know, you started with one use case and now you’ve expanded out as the need arose: At a high level, can you walk me through how you and the team kind of use Highspot to standardize execution across product lines? And again, like you were talking about earlier, how does it help you ensure that reps show up consistently with the Avery Dennison message wherever it’s appearing in the field? JG: The platform allows us a level of control and access, so right off the bat, we stop answering questions about, is this the most recent version of this? I no longer have people who are pulling down decks from 2010 to 2015, even to 2020 because they know exactly where to go to find the most recent one, and they can trust that that’s the most recent one, and it’s fully up to date and a hundred percent available for their use. Because if they couldn’t find it and couldn’t see it, then it’s not, and that’s the way we kind of control that. It stops that question of: “Am I using outdated visual equity? Am I not talking about the brand correctly or am I not talking about these products correctly?” All of that is controlled because we have what we call the single source of truth for pushing out content to both our internal teams as well as our customer base. And so reps have the option to get right into Gmail and link into the Highspot widget and search and send for things that way. But they also have the ability to see what all their customers have received in the past. So you prevent some duplication too. So, if a customer received something as part of a campaign that was sent out, you can see in the customer record in Salesforce, oh, my customer already got that, but I’m gonna send them the second piece of information that’s kind of tied to the first one that they’ve got, but might help kind of further the conversation there. We can control all of that now, which is something that we couldn’t control in the past. We have visibility to all of the touch points that a customer has. It all lives in our single customer record in Salesforce, which gives us one view. Because we’ve got controls and permissions, it allows the marketing communications team to sort of be the owners of our equity once it leaves our four walls we can control anything that a rep has access to. We’ve moved so far out of the idea of downloading things and into the idea of everything being cloud-based. And so it’s awesome from a performance perspective, and it gives everybody a lot of flexibility in the mobile space. All of our reps actually operate on these cool tablets now, so they don’t even have full-functioning laptops, but they can still access everything through Highspot because it’s all the most recent version, and it can all be sent right from their tablet. So the rep doesn’t even have to say: “Is this in the right equity?” They just pull it from Highspot. They know exactly that it's the most recent, most up-to-date version of that deck. It just eliminates so many of the questions, and it eliminates the outdated versions that exist on hard drives too. RR: So, thinking about what you just shared there of how that has changed the relationship between MarCom and sales, where it’s not: “Hey, where's this thing, can you help me find it, or is this up to date?” Now, you are saving time there and sales are also saving time because they’re not waiting for responses and so on so forth. What has that kind of done to the relationship between these teams, and maybe how has that saved you time? JG: Oh yeah, absolutely. I mean, it saves us time every day from a MarCom perspective. The relationship with sales is interesting because marketing communications is typically a marketing function. Makes sense. And it’s usually some either sitting alongside marketing or maybe a subset of marketing. And that was true at Avery Dennison as well. About, oh gosh, four years ago now, we moved marketing communication into sales under a leader who’s now our VP GM of Labels in North America. But she has historically and continues to have just a real innovative mindset in the digital space, and is just a champion of digital innovation. I think the relationship between marketing communications and sales shifted largely because of the direction of that leader and her endorsement of the things that we wanted to do in the digital space as being helpful to more than just us. But if you can take a look at what your sales team needs. And see where they’ve got outages. So, you know, bringing the perspective of that sales leader and for us to be able to connect those dots because we have that relationship. And then also see moving forward how the reps are interacting with the platform has been really critical. And I think we would not have considered the MarCom team at all equipped or even interested in some cases in sort of the idea of sales enablement and sales enablement platforms. But we became interested because the digital innovation time period was absolutely spot on with what we needed at the time. So we found a tool, the tool did what we needed. It was innovating at the same pace that we are, and it was helping push us forward in areas that we didn’t even know were possible yet. So, we kind of branched into this idea of sales enablement through the platform with Highspot. We got to see firsthand how reps were interacting with the system and the platform. And we got to say like: “Okay, I think if we were doing X amount of pitches per month, we’d see some traction in these areas, or we’re starting to really see this piece of collateral heat up and translate into sales attribution. We should start pushing this piece of collateral out to, you know, the reps and customers that would find it most valuable.” So I think it strengthened our relationship with the reps. We were able to hear and see what they needed and where they needed support in a way that we probably wouldn’t have if we were in the marketing organization or if we were sitting off by ourselves. There were certainly some relationship improvements that came as a result of that, but there was also just a whole eye-opening knowledge that marketing, communications and digital experience can play a huge role, not just in helping market your products, but also in helping your sales teams go out and market products. Maybe they’re not using something that you developed, but if they can show up in front of a customer more consistently, more confidently, more accurately, and you’re enabling that through a platform, to us, that’s a win-win. RR: So you’re asking that question of: “What can we spend our time doing to ensure that our reps are showing up the way we want them to?” You’ve mentioned a couple of things that kind of support this. You know, what reps are doing in the platform, what content they’re looking at, what’s being shared. I would be curious to hear—you know, we talked about the absence of data—so, what sort of metrics and data points are you looking at to tell you that okay, we are reaching reps the way we want to? JG: There’s a couple of different things that we look at. On the MarCom side, we’re particularly interested in attribution metrics. So, are certain pieces of collateral being tied to closed one sales opportunities at certain customers? That really helps us figure out if there is a specific type of content that’s really resonating, or if there is a product line or solution that’s really gaining a lot of traction. And I think that’s helpful for my team that builds that content. On the other side of that, I will say what we look at from a behavior standpoint in the reps are things like: “Are they being appropriately trained on new products and innovations as they hit so that they can go out and sell those to customers?” And we do that training through the Highspot platform. “Are they pitching things to customers? Are they pitching pieces of collateral? Are they using sales plays to go out and talk about hot topics? Are they using customized digital selling rooms to pull bespoke pieces of content and send it to one customer in particular?” All of that now is done within Highspot in a matter of minutes. You know, we measure collateral efficacy on the MarCom side, but then we also look at, if the reps are kind of hitting all these behaviors, if they’re pitching the amount of times we want ’em to pitch, if they’re using digital selling rooms, if they’re completing their training, what’s the effect of that on their actual sales metrics? And so the other thing we line up is: Is this sales rep performing against their sales goals and then also exhibiting these behaviors that we’ve established as the positives for helping drive your customer relationships? We see a 100% overlap with the top performing sales reps from a business perspective and the behaviors that we wanna see within the Highspot system, there is a 100% overlap between those reps that perform at the top, both in Highspot and with their sales metrics. Because we’re able to tie those things together. There’s confidence in the system that it is helpful. There’s confidence from a rep standpoint that if I do these things in Salesforce, if I do these things in Highspot, I have a better chance at hitting my sales goals and hitting my quarterly bonuses. RR: It’s amazing that you’ve built a culture where that is baked in and known by your reps that: “Okay, I have the path to success. I just gotta. do X, Y, and Z, and I know that it’s gonna help me. I invest a little time here and it pays dividends down the line.” You know, it’s been a journey—like you said, five, six years. From all of that work over the last few years, what key wins can you share? Any stories you’re super proud of? JG: I honestly think that the entire implementation is a great story that we’re really proud of, and it’s one that we talk about in every commercial kickoff meeting that we have now. If we would show up at a commercial kickoff and we’re giving a digital presentation and we don’t talk about something new that we’re doing in Highspot, we will get questions from our sales reps on what’s going on with Highspot. Are we adding anything new in Highspot? Can I get that functionality in Highspot to me? That’s a huge win. From an attribution standpoint, I would say what we’ve seen that’s been really nice on the MarCom side is the attribution metrics, so the influenced revenue metrics within the Highspot platform. From our standpoint, we are able to use that metric at least directionally to say our collateral is still proving to be valuable in these ways to our customers, and it’s still helping us influence purchase at our customers. And so I would say that sort of attribution or influenced revenue metric is really another huge success story. And I kind of won’t get into the numbers, but we’re easily tens of millions of dollars of influenced revenue every year, and we just see that number go up. RR: Yeah, and it seems like everything we talked about from the very outset of this journey, you’ve kind of solved those problems, and you’ve found the clarity. I love to hear that as we’re kind of wrapping up. I know for me, I get on the line with you and I’m like, “Ooh, tell me how you did all of this.” So, for anyone else listening, for all of those early career marketers aspiring to lead and to navigate complex organizations like yours, what skills, lessons have been really critical to getting you where you are and successful where you are? JG: I think my advice is relatively simple. Take the opportunities that come to you early in your career and don’t overthink whether or not it’s the right thing, because if it’s even somewhat related to what you do, chances are from a story standpoint, you’re gonna be able to figure out how to connect those dots. So when I went from fashion merchandising into digital marketing. That didn’t seem like a na, like a natural progression. And then when I went from digital marketing into data loyalty marketing, that didn’t seem like a natural progression. But as you get into brand marketing, you start to see those are all pieces of a whole pie. Before you know it, you’ve kind of built a package, and the package is yourself. Now, you have all of these different skills. It’s really hard to find people now on the other side, so moving from agency side to client side and being able to now hire agencies and hire people into my team, what I look for are really well-rounded people. I don’t look for people who have just. Moved up the same, the same linear progression. I look for somebody who is a little bit more of a Swiss Army knife and has a bunch of different skills that we’ll find valuable because you never know what is gonna happen, especially in marketing. And I would say the other piece is leadership skills are the one thing that no one taught me or or more appropriately taught me that I was gonna have to learn. Take courses on public speaking, learn how to build compelling presentations, do all of those things that seem not maybe exactly what your functional discipline is but will ultimately help you be a better leader. Learn how to lead with empathy. Learn how to read people. Learn how to sort of listen to what people are telling you, because more often than not, everyone’s telling you what they need as long as you’re listening, you know. Leadership and learning how to be a good leader is something that I think I’ll never be done learning. RR: At Highspot, one of our guiding principles is learn it all. And I, I love that phrase because it’s very encouraging, to your point, about how opportunity strikes in weird places. The work you do today may not be the work you want to do tomorrow, but it will lead to those roles you’re looking for, and it will lead naturally if you can sell yourself and message that the right way. Well, thank you so much for joining us today. JG: Thank you to you and the Highspot team, honestly, for helping us kind of on this crazy journey. RR: To our audience, thank you for listening to this episode of The Women Podcast. Be sure to tune in next time for more insights on how you can maximize go to market success with.

Mallory Willsea sits down with Jaime Hunt — founder of Solve Higher Ed and former cabinet-level CMO — to discuss why more institutions are turning to fractional marketing leadership instead of hiring full-time CMOs. As the role of marketing in higher ed has evolved rapidly, many campuses are struggling to keep up with growing demands. This episode explores the tension between expectations and reality and unpacks how fractional CMOs can fill leadership gaps during key inflection points. Whether you're restructuring your MarCom office or navigating leadership turnover, this episode delivers a clear-eyed look at a fast-emerging trend.Apply by Feb 10 for Let's Go Upstate - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you've ever stared at a simple task and felt an unexplainable, heavy resistance… you are definitely not alone - and you are not broken! With the help of psychologist and clinical director Leslee Marcom, we'll unpack the topic of executive functioning and why struggles with organization, time management, procrastination, and task initiation are not signs of laziness or lack of motivation. Our conversation explores what executive functioning is, how it affects daily life, and why challenges are common not only in ADHD but also in anxiety, depression, learning differences, chronic stress, and burnout. Dr. Marcom shares practical, evidence-based strategies to improve focus and follow-through.  This episode is especially helpful for adults with executive functioning challenges, parents and educators supporting kids with ADHD, and anyone looking for realistic tools and compassionate insight into how the brain works. Links Mental Note Podcast www.mentalnotepodcast.com  Dr. Dan Siegel's Upstairs/Downstairs Brain - A simple video overview  Pathlight Mood & Anxiety Center: www.pathlightbh.com     Eating Recovery Center: www.eatingrecoverycenter.com Free Group Support: www.pathlightbh.com/support-groups  or www.eatingrecoverycenter.com/support-groups  Free Evaluation with a Trained Therapist:  (877) 850-7199 

After the 2025 American Society of Hematology (ASH) Annual Meeting had passed, the  data were out, and the hematologist/oncologists of the world had time to digest the practice changes that awaited them upon their returns home. Rahul Banerjee, MD, FACP, and Brooke Adams, PharmD, BCOP, took part in an X Spaces discussion hosted by CancerNetwork® in collaboration with The American Society for Transplantation and Cellular Therapy (ASTCT) to highlight these potential changes. Adams and Banerjee discussed abstracts from the meeting, including the phase 3 MajesTEC-3 trial (NCT05083169), which evaluated teclistamab-cqyv (Tecvayli) plus daratumumab (Darzalex) in patients with relapsed/refractory multiple myeloma who progressed on at least 1 prior line of therapy.1 A significant progression-free survival benefit was observed with the experimental combination compared with standard of care in this population. They also discussed data from cohort A of the phase 2 IFM2021-01 trial (NCT05572229), which evaluated subcutaneous teclistamab in combination with subcutaneous daratumumab in patients with newly diagnosed multiple myeloma. Results demonstrated that the combination was effective and safe in the frontline treatment of patients who were ineligible for transplant.2 The discussion also covered the broader treatment landscape, as the experts compared the use of bispecific antibodies with BCMA-directed CAR T-cell therapies. Frontline bispecific strategies for transplant-ineligible populations were also topics of conversation, as well as post-transplant consolidation with bispecifics. Ultimately, they stated that multiple myeloma care is undergoing a paradigm shift toward deeper minimal residual disease negativity, possible treatment de‑escalation, and even serious use of the word “cure” for the disease. Banerjee is an assistant professor in the Clinical Research Division at the Fred Hutchinson Cancer Center, and Adams is a clinical pharmacist in the Department of Stem Cell Transplant and Cellular Therapy and coordinator of the PGY-2 Oncology Residency at Orlando Health. Both are also members of the ASTCT content committee. References Mateos M-V, Bahlis N, Perrot A, et al. Phase 3 randomized study of teclistamab plus daratumumab versus investigator's choice of daratumumab and dexamethasone with either pomalidomide or Bortezomib (DPd/DVd) in patients (Pts) with relapsed refractory multiple myeloma (RRMM): Results of majestec-3. Blood. 2025;146(suppl 2):LBA-6. doi:10.1182/blood-2025-LBA-6 Manier S, Lambert J, Marco M, et al. A phase 2 study of teclistamab in combination with daratumumab in elderly patients with newly diagnosed multiple myeloma: the IFM2021-01 teclille trial, cohort A. Blood. 2025;146(suppl 1):367. doi:10.1182/blood-2025-367

Marco Mütz, Betreiber der Asterix-Website comedix.de, gibt Einblicke in die Welt der Gallier, und er verrät, was an dem Zaubertrank-Topf so besonders ist. Interview: Georg Brandl.

Self-care has become such a buzzword in recent years, it's tough to look at the concept beyond drinking enough water and going for a walk. But in the last year, it's become even more important for higher ed employees, who've seen their industry get really complicated: With the dismantling of the DOE and the canceling of billions in funding for research and key programs that support students, colleges are left vulnerable. Dr. Lindsey Nemcek, public relations manager at the College of Lake County in Illinois, regularly presents at NCMPR conferences about mental health, happiness and self-care. She shares real ways higher ed marcom and PR employees can take care of themselves. She gets a little honest and vulnerable with episode host, Beth Jendro Noël, NCMPR's director-at-large (DEI) and the director of communications & creative services at Middlesex Community College in Massachusetts.

Welcome to another episode of Questions From ItaFootPod Patrons where you, our patrons, decide what the show is about by sending in your questions. Topics include: - Should Cesc Fabregas Replace Max Allegri At AC Milan? - Would Aurelio De Laurentiis Appoint Fabio Cannavaro At Napoli After Antonio Conte? - Is Marco Carnesecchi Good Enough To Replace Yann Sommer At Inter Milan? - How Well Would Francesco Totti Had Done Had He Moved To Real Madrid? - Why Is Ciro Immobile So Disrespected By Everyone Outside Of Lazio Fans? And much, much more. Thank you CJ, Jamie, Gio L, Jacob D, Nick P, Mo N, Ahmed K, Petter J, Jack H, Marco M, Luciano DT, William P, David B, Paul O, Jonas S, Tommo, David, Fabrizio P, Luca C, and Gianmarco TM for sending in your questions this week. Remember to keep sending us your questions via DM on patreon. This is the weekly Q & A episode of The Italian Football Podcast available only to YouTube members & patrons on Patreon. This is a free bonus Q & A episode of The Italian Football Podcast available only to patrons on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Patreon.com/TIFP⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Memberships⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. To listen to this & all other full episodes of The Italian Football Podcast (and support the show), go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Patreon.com/TIFP⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR now also available on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Memberships⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and sign up. Your support makes The Italian Football Podcast possible. Follow us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok Learn more about your ad choices. Visit podcastchoices.com/adchoices

Le corps de Marco Müller, braqueur jurassien en cavale depuis 1988, est retrouvé le 26 février 2024 à Bassecourt. Il sʹest suicidé à quelques mètres de lʹentreprise familiale. Son geste met fin à 36 ans de cavale. Le butin, estimé à 2,5 millions et issu notamment des casses de lʹUBS au Locle, de la SBS à Delémont et du Grand Passage à Genève, nʹa jamais été retrouvé. Avec lʹinterview de Patrick Oberli, journaliste à la cellule enquête de Tamedia, qui a publié en septembre 2024 un long récit sur cette affaire dans Le Matin Dimanche. Besoin dʹaide? Contactez le 147 (Jeunes) ou le 143 (Adultes) 24h/7.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Didier Plane est entrepreneur, consultant et créateur d'expériences pour les professionnels du chiffre. Passionné de navigation, il fait de la métaphore du « cap » une véritable philosophie d'action : apprendre à lire les signaux faibles, garder le sens de la direction et construire des trajectoires différenciantes. Diplômé en stratégie et communication, il évolue depuis plus de vingt ans aux côtés des cabinets, des institutions et des talents de la profession comptable, où il conçoit interventions, séminaires et formats pédagogiques innovants.Fondateur des Trophées Marcom, co-créateur du concours d'éloquence et d'écriture EPE, il se situe à la croisée de la formation, de l'art et du conseil. Artiste dans l'âme, il peint, sculpte et imagine des trophées faits main qui incarnent une identité et une histoire. Sa démarche vise à activer des idées, faire émerger des vocations et valoriser l'audace dans un secteur en pleine transformation.Dans cet épisode, il revient sur son parcours, son regard sur la créativité comme levier stratégique et son approche du changement à l'ère du numérique et de l'intelligence artificielle.

Lusitanien – das heutige Portugal – ist der neueste Schauplatz der Abenteuer von Asterix und Obelix. Die gallischen Helden kämpfen unermüdlich und überall gegen die römischen Kolonialherren. Ausgerüstet mit dem Zaubertrank des Druiden Miraculix und dem Humor ihrer Schöpfer, dem Autor Goscinny und dem Zeichner Uderzo. Ihre Figuren haben die beiden überlebt, der Esprit ist geblieben. Warum ist Asterix ein Dauererfolg? Was fasziniert Jung und Alt an den Comics? Thomas Ihm diskutiert mit Klaus Jöken – Übersetzer der Asterix-Bände; Marco Mütz – Fan und Betreiber des Online-Lexikons Comedix; Gesa Ufer – Kulturjournalistin

Welcome to another episode of Questions From The Italian Football Podcast Patrons where you, our patrons, decide what the show is about by sending in your questions. Topics include: - Estonia vs Italy Preview: FIFA World Cup 2026 Qualifier Lineups, Team News, Odds, Predictions & More? - The NEW San Siro Stadium: Opening Date, Plans, Capacity, Earnings, Design & Name of AC Milan & Inter Arena? - Why Did Alessandro Del Piero Leave Juventus & Was Antonio Conte To Blame? - Will Roma Regret Not Including An Option For Alexis Saelemaekers In Loan Deal? - Should Inter Milan Permanently Move To A 3-4-2-1 With Davide Frattesi As One Of The Two? And much, much more. Thank you Ahmed K, Missak, Nick P, CJ, Giuseppe DB, André B, Magnus K, Marco M, Mike G, Hamza M, William P, Jack H, Jonas S, Hisham N, Anzo A, Majin T, Joshua C, Gianluca A and Eduardo H, for sending in your questions this week. Remember to keep sending us your questions via DM on patreon. This is an extra free bonus Q & A episode of The Italian Football Podcast which is available on Spotify, Apple Podcasts and YouTube podcasts. Check out our friends on ⁠⁠⁠⁠⁠⁠101GreatGoals.com⁠⁠⁠⁠⁠ To listen to this & all other full episodes of The Italian Football Podcast (and support the show), go to ⁠⁠⁠⁠⁠⁠⁠Patreon.com/TIFP⁠⁠⁠⁠⁠⁠⁠ OR now also available on ⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠YouTube Memberships⁠⁠⁠⁠⁠⁠⁠ and sign up. Your support makes The Italian Football Podcast possible. Follow us: ⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠, ⁠⁠TikTok Learn more about your ad choices. Visit podcastchoices.com/adchoices

Zwischen 2003 und 2006 ermordet und vergewaltigt ein LKW-Fahrer drei Frauen und verletzt eine weitere schwer. Die verschiedenen Tatorte in Köln, Düsseldorf, Dillenburg und Kassel erschweren die Aufklärung der Mordserie.

Welcome to the final installment of this Pulse Check series — Advancement Amplified: The IA MarCom Shift — Part 5: The 90-Day Blueprint. Dan Giroux teams up with higher ed marketing powerhouse Jaime Hunt—host of Confessions of a Higher Ed CMO and author of Heart Over Hype—for a co-led conversation that delivers big, bold ideas and actionable next steps. Together, they offer a compelling, cross-functional perspective on what it means to build future-ready advancement marketing and communications (MarCom) teams—and how to do it in just 90 days. If you're serious about integrated strategies, sustainable structures, and breaking down silos, this is the episode for you.Notes / Resources:AI Maturity Matrix: https://www.solvehighered.com/ai-maturity-matrixHeart Over Hype: https://www.heartoverhypebook.comSolve Higher Ed: https://www.solvehighered.com - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Welcome to Part 4 of this Pulse Check series — "From Lessons to Action". Dan Giroux hits pause to distill key takeaways from the first three episodes and translate them into tangible actions for higher ed MarCom and advancement professionals. Whether you're just tuning in or have been along for the ride, this episode offers a practical roadmap to help your team move from reactive order-takers to strategic partners in institutional advancement. Focused on real-world applications and actionable frameworks, this pulse-check episode lays the groundwork for sustainable, visible progress.Resources Mentioned in This Episode:Dan's newsletter, DJG Marketing Insights: https://djg-marketing.kit.com/newsletter - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

The Advancement Strategic Communicators Network is a growing national hub for higher education philanthropic communicators. Learn more on the ASC website  (https://asc.ucdavis.edu/)  or join the ASC Linkedin Group (https://www.linkedin.com/groups/12740101/) to get connected.Guest Name: Gabrielle Giddings, Associate Vice Chancellor, Campaigns, University of DenverGuest Social: https://www.linkedin.com/in/gabriellegiddings/Guest Bio: Gabrielle Giddings is the associate vice chancellor of campaigns at the University of Denver, leading campaign communications, advancement events, and campaign operations for the University's $1B Denver Difference campaign. An advancement leader with 30+ years of experience, she believes clear, authentic storytelling builds donor trust and fuels giving. Previously, she served as assistant vice president for marketing and communications at Temple Health Institutional Advancement and the Lewis Katz School of Medicine, directing an integrated program across the health system, the school, and the university. Her expertise spans campaign communications, high-impact events, direct response, donor and alumni engagement, community relations, and crisis/media management. She holds a B.A. in Archaeology from Bryn Mawr College and an M.S. in Communication Management from Temple University (communication theory and cross-cultural leadership). - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

In Part 2 of this Pulse Check series, Dan Giroux sits down with Melissa Fincher and Shanna Hocking for a compelling look at how advancement marketing and communications teams can adapt to today's climate of fiscal uncertainty, evolving talent needs, and constant change. This episode dives deep into how higher ed leaders can rethink team structures, integrate AI responsibly, and develop talent that drives long-term value. Whether you're leading an advancement team or building one, this is a must-listen conversation for navigating the next era of higher education marketing.Resources provided by Melissa:WittKieffer Open Searches in Marketing, Communications, & Strategy: https://wittkieffer.com/positions?excellence=227WittKieffer Interim Talent Network: https://wittkieffer.com/form/interim-talent-networkWittKieffer Insights: https://wittkieffer.com/insightsWittKieffer Executive Searches on LinkedIn: linkedin.com/showcase/current-executive-searches/Resources provided by Shanna:HBR “5 Qualities to Look for in a New Hire”: https://hbr.org/2024/03/5-qualities-to-look-for-in-a-new-hireBOLD Blueprint for Women in Advancement: https://www.hockingleadership.com/research-studyGuest Names: Melissa Fincher, Principal and Practice Leader, Marketing & Communications, WittKiefferShanna Hocking, Founder and CEO, Hocking LeadershipGuest Socials:Melissa: MFincher@wittkieffer.comShanna: shanna@shannaahocking.comGuest Bios: Principal Melissa Fincher serves as the Marketing & Communications Practice Leader for WittKieffer's Education Market. She has partnered on 170+ executive searches with a wide variety of mission-serving clients. Her varied experiences make her uniquely qualified to support institutions with their short and long-term talent strategies and solutions. She started her career at Rutgers University in undergraduate admissions. She then served Johns Hopkins, first as a member of the Development & Alumni Relations senior leadership team and then as the inaugural talent acquisition consultant. Prior to joining WittKieffer, Melissa was a talent and organizational development consultant at The Ohio State University.Shanna (rhymes with Donna) is a nationally recognized expert in higher education advancement and nonprofit leadership, and the author of One Bold Move a Day (McGraw Hill). She is the founder and CEO of Hocking Leadership, a strategic advisory firm that helps universities and academic medical centers strengthen their leaders, build high-performing teams, and develop workplace cultures that increase retention and grow philanthropy. Shanna spent more than 20 years as a fundraising executive, leading teams and raising transformational gifts at the Wharton School of the University of Pennsylvania, Children's Hospital of Philadelphia, the University of Alabama, and Duke University. Today, she partners with chief advancement executives and their teams to solve their most complex leadership challenges.She is a LinkedIn Top Voice and her expertise has been featured in Harvard Business Review, Fortune, Fast Company, and The Wall Street Journal. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Dan Giroux sits down with higher ed marketing trailblazer Terry Flannery to explore how advancement marketing communications teams can break free from reactive, order-taking roles and step into their rightful place as strategic partners. With decades of experience leading marketing and communications at top universities and now as EVP and COO at CASE, Terry offers a 360-degree view on the myths, opportunities, and mindset shifts needed to maximize impact. From debunking the “press release as pizza order” mentality to cultivating trust with advancement leaders, this conversation is a must-listen for anyone seeking to elevate advancement MarCom strategy. - - - - Connect With Our Host: Mallory Willsea  https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Welcome to another episode of Questions From ItaFootPod Patrons where you, our patrons, decide what the show is about by sending in your questions. Topics include: Is Ademola Lookman right or wrong to go on strike? What is Napoli President Aurelio De Laurentiis craziest quote? Was AC Milan selling Mattia Liberali a mistake? Should Juventus make Bremer the permanent captain of the club? If Ciro Immobile scores a lot for Bologna should Gattuso call him to the Azzurri? And much, much more. Thank you CJ, Jack H, Nick P, Andrea M, Giacomo R, Sergio L, Jonas S, Christoffer C, Marc T, Luca C, Marco M, Gianni E, Gianmarco P, Jonny M, Fonzo, Saigonese, Hamza, Daniel L, Claudio C, Petter J, Jamie D and Pouya M for sending in your questions this week. Remember to keep sending us your questions via DM Patreon. This is an extra free bonus Q & A episode of The Italian Football Podcast which is available on Spotify, Apple Podcasts and YouTube podcasts. Check out our friends on ⁠⁠⁠101GreatGoals.com⁠⁠ To listen to this & all other full episodes of The Italian Football Podcast (and support the show), go to ⁠⁠⁠⁠Patreon.com/TIFP⁠⁠⁠⁠ OR now also available on ⁠⁠⁠⁠Spotify⁠⁠⁠⁠ OR ⁠⁠⁠⁠YouTube Memberships⁠⁠⁠⁠ and sign up. Your support makes The Italian Football Podcast possible. Follow us: ⁠⁠⁠⁠Twitter⁠⁠⁠⁠, ⁠⁠⁠⁠Facebook⁠⁠⁠⁠, ⁠⁠⁠⁠Instagram⁠⁠⁠⁠, ⁠⁠⁠⁠YouTube⁠⁠⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices

School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn   Charlie and Rita are again joined by imageseven Digital Marketing Specialist Harrison Shearn to assess Google's new ‘AI Mode' and its implications for school marketers and digital marketing more broadly. In the Deep Dive, they explore how to brief your marketing agency or creative team effectively by discussing why a solid brief matters, and how to avoid miscommunication and misalignment to get the best results. Finally, they answer a listener's question about the fine line between inspiration and imitation, before raving about Canva's cheeky and out of the box outdoor campaign in London. Episode Links: Google Is Now Rolling Out AI Mode In the US – Search Engine Roundtable – Barry Schwartz With 9 questions to the perfect briefing for agencies - awork Canva OOH Campaign - James Herring Got more questions for Charlie and the team? You can ask them via the following: Email: smc@imageseven.com.au Survey: imageseven.typeform.com Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/

Fresh on the heels of Angacom, I had the opportunity to sit down with Tiffany “Tiff” Groves of the Broadband Forum team to discuss rewarding work, impostor syndrome, and how, perhaps someday, we may no longer need to say the phrase “women in tech.” 

VOV1 - Marcom-AI Platform - hệ sinh thái công nghệ toàn diện, giúp tối ưu hóa quản trị nội dung, nâng cao hiệu quả truyền thông và tạo đột phá bằng trí tuệ nhân tạo.

Welcome to another episode of Questions From ItaFootPod Patrons where you, our patrons, decide what the show is about by sending in your questions.(We've made this free for all so non-patrons & YouTube members can see what you get when you sig up on Patreon.com/TIFP or YouTube Memberships)Topics include:- Is Antonio Conte returning to Juventus a good or bad thing?- Will Simone Inzaghi leave Inter Milan for Saudi Arabia?- Is RedBird's AC Milan project dead?- Should Roma try to keep Claudio Ranieri at all costs?- How bad has Sergio Conceicao's stock fallen?And much, much more.Thank you Michael F, Nick P, Matthew E, Daniel L, Matty SM, David, Hamza M, Uncle Sharma, Rhys M, Dylan M, Jack H, Alex, Giuseppe DB, Akbar P, Sergio L, Ganz, Kunal, Craig M, Jamie D, Kevin, Sassano, Jonas S, Vito C, Robbie B, Scot M, Stefan, Mohamed S, Filippo C, Magnus K, Graham T, Riccardo B, Tommo, Marco M, Marc T and Ashley P for sending in your questions this week.Remember to keep sending us your questions via Instagram, Facebook, Twitter or email us on theserieashow@gmail.comListeners in the UK & Ireland: Click here to watch Serie A LIVE on OneFootball.To listen to this & all other full episodes of The Italian Football Podcast (and support the show), go to Patreon.com/TIFP OR now also available on Spotify OR YouTube Memberships and sign up. Your support makes The Italian Football Podcast possible.Follow us: Twitter, Facebook, Instagram, YouTube Hosted on Acast. See acast.com/privacy for more information.

This week on The Business of Open Source I spoke with Marco Möller, CEO and co-founder of Pionix. This was a fabulous conversation about a company that's in a very different market from the usual open source company: They make firmware for EV charging stations, and are behind the EVerest project, which is part of LF Energy. So who is part of the community open source projects that are so connected to hardware? Here's what we talked about. There aren't many hobbyists in the community — but there are a lot of people who have professional interests in the electric vehicle industry. EVerest doesn't focus on what Marco considers “personal” or “hobbiest” features. This was a great discussion about how understanding the target market, including for the project, leads to different feature decisions. How does Pionix money? It doesn't yet :), but we talked about various plans the company has for monetization in the future. How being involved with the LF Energy has helped build trust, which is very important for a company that is only going to be selling to large companies and governments. Why Marco thinks that the huge vision he has for creating firmware for EV charging stations is only possible with open source, and how he makes sure that he's able to fund the large mission without hurting the community. The balancing act with getting investors who specialize in the energy market but who don't have experience with open sourceStruggling with positioning your project or figuring out how to best monetize? You might want to work with me. 

Pe Alina o cunosc de aproape 15 ani și întotdeuana a fost o plăcere să o reîntâlnesc pentru că discuțiile cu ea sunt mereu o plăcere dar și o sursă de informație. Mai ales când vine vorba de styling. Are peste 15 ani de experiență în MarCom, peste 10 ani de experimente în design vestimentar feminin, și 3 ani de styling și consiliere profesională în croitorie Made-to-Measure pentru bărbați.Astăzi este consultant de imagine pentru brandul Tudor Personal Tailor.

Publicista a prekladateľ Samo Marec napísal knihu Ako sa zbaviť zúfalstva zo Slovenska a poraziť Roberta Fica. Existujú tri konkrétne cesty – spolupráca opozície s Hlasom, zaujatie voličov Hlasu opozičnými stranami, alebo nová politická strana, ktorá by bola stredoľavá a bodovala by v regiónoch. Akákoľvek stabilná vláda však musí byť bez Igora Matoviča. Voliči Hlasu z roku 2023 sú totiž presne tí, ktorí rozhodujú každé voľby – tekutý stred, v politike sa nevyznajú, chcú iba pokoj. Nie sú to však zlí, proruskí ľudia a ani tvrdí konšpirátori či babky -–Ficovky. Títo ľudia sa teraz od koalície odvracajú a zareagoval na to už aj prezident Peter Pellegrini.V podcaste so Samom Marcom sa dozviete:–⁠⁠⁠⁠⁠⁠ od 1. minúty –⁠⁠⁠⁠⁠⁠ prečo Slovensko nie je čierna diera a nesmerujeme mimo EÚ;–⁠⁠⁠⁠⁠⁠ po 2:50 –⁠⁠⁠⁠⁠⁠ že od čias prezidentského víťazstva Zuzany Čaputovej nemáme radikálne inú spoločnosť;–⁠⁠⁠⁠⁠⁠ od 4:30 –⁠⁠⁠⁠⁠⁠ že dianie na Slovensku je súčasťou celosvetového trendu;–⁠⁠⁠⁠⁠⁠ po 6:30 –⁠⁠⁠⁠⁠⁠ že voliči opúšťajú vládnu koalíciu, lebo volič bežne mení názor;–⁠⁠⁠⁠⁠⁠ od 8:45 –⁠⁠⁠⁠⁠⁠ ako vládna koalícia stráca popularitu a dopláca na to Hlas aj SNS;–⁠⁠⁠⁠⁠⁠ po 10:00 –⁠⁠⁠⁠⁠⁠ či majú voliči Hlasu nerealistické očakávania, že im nejaký politik zabezpečí istoty, pokoj, mier a spomalenie globálneho vývoja;–⁠⁠⁠⁠⁠⁠ od 16:00 –⁠⁠⁠⁠⁠⁠ ako sa dá brániť, keď Robert Fico neférovo manipuluje so strachom;–⁠⁠⁠⁠⁠⁠ po 17:00 –⁠⁠⁠⁠⁠⁠ že Robert Fico nič neurobil s bežnými problémami Slovákov;–⁠⁠⁠⁠⁠⁠ o 19:00 –⁠⁠⁠⁠⁠⁠ ako voľby v Maďarsku môžu ovplyvniť vývoj na Slovensku;–⁠⁠⁠⁠⁠⁠ od 22:00 –⁠⁠⁠⁠⁠⁠ že byť morálnym víťazom je nám nanič a potrebujeme morálne kompromisy;–⁠⁠⁠⁠⁠⁠ po 23:00 –⁠⁠⁠⁠⁠⁠ aké sú tri cesty na vládu bez Roberta Fica;–⁠⁠⁠⁠⁠⁠ okolo 24:00 –⁠⁠⁠⁠⁠⁠ či by uspela nová ľavicová strana okolo Borisa Zalu a Petra Weissa;–⁠⁠⁠⁠⁠⁠ po 31:00 –⁠⁠⁠⁠⁠⁠ prečo nahrávka z chaty Robertovi Ficovi v skutočnosti viac pomohla ako ublížila;–⁠⁠⁠⁠⁠⁠ od 34:00 –⁠⁠⁠⁠⁠⁠ že medvede sú symbolom toho, čo nechápeme, no vyvraždiť ich netreba.

Publicista a prekladateľ Samo Marec napísal knihu Ako sa zbaviť zúfalstva zo Slovenska a poraziť Roberta Fica. Existujú tri konkrétne cesty – spolupráca opozície s Hlasom, zaujatie voličov Hlasu opozičnými stranami, alebo nová politická strana, ktorá by bola stredoľavá a bodovala by v regiónoch. Akákoľvek stabilná vláda však musí byť bez Igora Matoviča. Voliči Hlasu z roku 2023 sú totiž presne tí, ktorí rozhodujú každé voľby – tekutý stred, v politike sa nevyznajú, chcú iba pokoj. Nie sú to však zlí, proruskí ľudia a ani tvrdí konšpirátori či babky -–Ficovky. Títo ľudia sa teraz od koalície odvracajú a zareagoval na to už aj prezident Peter Pellegrini.V podcaste so Samom Marcom sa dozviete:–⁠⁠⁠⁠⁠⁠ od 1. minúty –⁠⁠⁠⁠⁠⁠ prečo Slovensko nie je čierna diera a nesmerujeme mimo EÚ;–⁠⁠⁠⁠⁠⁠ po 2:50 –⁠⁠⁠⁠⁠⁠ že od čias prezidentského víťazstva Zuzany Čaputovej nemáme radikálne inú spoločnosť;–⁠⁠⁠⁠⁠⁠ od 4:30 –⁠⁠⁠⁠⁠⁠ že dianie na Slovensku je súčasťou celosvetového trendu;–⁠⁠⁠⁠⁠⁠ po 6:30 –⁠⁠⁠⁠⁠⁠ že voliči opúšťajú vládnu koalíciu, lebo volič bežne mení názor;–⁠⁠⁠⁠⁠⁠ od 8:45 –⁠⁠⁠⁠⁠⁠ ako vládna koalícia stráca popularitu a dopláca na to Hlas aj SNS;–⁠⁠⁠⁠⁠⁠ po 10:00 –⁠⁠⁠⁠⁠⁠ či majú voliči Hlasu nerealistické očakávania, že im nejaký politik zabezpečí istoty, pokoj, mier a spomalenie globálneho vývoja;–⁠⁠⁠⁠⁠⁠ od 16:00 –⁠⁠⁠⁠⁠⁠ ako sa dá brániť, keď Robert Fico neférovo manipuluje so strachom;–⁠⁠⁠⁠⁠⁠ po 17:00 –⁠⁠⁠⁠⁠⁠ že Robert Fico nič neurobil s bežnými problémami Slovákov;–⁠⁠⁠⁠⁠⁠ o 19:00 –⁠⁠⁠⁠⁠⁠ ako voľby v Maďarsku môžu ovplyvniť vývoj na Slovensku;–⁠⁠⁠⁠⁠⁠ od 22:00 –⁠⁠⁠⁠⁠⁠ že byť morálnym víťazom je nám nanič a potrebujeme morálne kompromisy;–⁠⁠⁠⁠⁠⁠ po 23:00 –⁠⁠⁠⁠⁠⁠ aké sú tri cesty na vládu bez Roberta Fica;–⁠⁠⁠⁠⁠⁠ okolo 24:00 –⁠⁠⁠⁠⁠⁠ či by uspela nová ľavicová strana okolo Borisa Zalu a Petra Weissa;–⁠⁠⁠⁠⁠⁠ po 31:00 –⁠⁠⁠⁠⁠⁠ prečo nahrávka z chaty Robertovi Ficovi v skutočnosti viac pomohla ako ublížila;–⁠⁠⁠⁠⁠⁠ od 34:00 –⁠⁠⁠⁠⁠⁠ že medvede sú symbolom toho, čo nechápeme, no vyvraždiť ich netreba.

Care amiche e cari amici, la puntata di oggi è dedicata ad una breve riflessione sul senso e sul lavoro dell'Apprendista Accettato.Amore - Coraggio - ScienzaMichele LeoneRingrazio i sostenitori di  Lexicon Symbolorum senza i quali questo Podcast non avrebbe visto la luce. Oggi, grazie speciale a Marco M. e Fabiana. P.s. da oggi trovi tutte le mie attività (o quasi) in un unico link: https://linktr.ee/lexiconsymbolorum?utm_source=linktree_admin_shareLinkMichele Leone, Guida alla Massoneria: https://amzn.to/3QqOT2hLexicon Symbolorum su Patreon: https://www.patreon.com/LexiconSymbolorumSapienza segreta il podcast: https://open.spotify.com/show/6IxrqZzIAujslY0IkPV8iwLa mia lettera delle novità: https://bit.ly/3i8RbpNGallo al Compasso su Spotify: https://open.spotify.com/show/60StF1Q1Vnykt3an0Qesj7Gallo al Compasso su ApplePodcast: https://podcasts.apple.com/it/podcast/gallo-al-compasso-massoneria/id1715514022

Jaime Hunt speaks with Jenny Petty about a pressing issue few are discussing: the “Search Cliff.” While the “Demographic Cliff” has been a hot topic for years, the Search Cliff highlights a significant shift in the availability of prospective student data, fundamentally altering how higher education institutions attract and enroll students. Tune in as Jenny breaks down this emerging challenge, its implications, and strategies institutions can adopt to stay ahead of the curve.Key TakeawaysThe “Search Cliff” refers to the rapid decline in the availability of student data due to changing privacy laws and the shift to test-optional admissions policies.Name purchases, once a cornerstone of enrollment marketing, are yielding significantly fewer enrollments, dropping from 0.131% in 2019 to 0.043% in 2023.Institutions must pivot to focus on organic lead generation, content marketing, and paid media strategies to fill the funnel.Strong collaboration between MarCom and enrollment management teams is essential for addressing these challenges effectively.The future of higher education marketing will demand creative, technology-driven solutions, including leveraging AI and exploring new engagement strategies.What is the Search Cliff, and How Does it Differ From the Demographic Cliff? The Search Cliff represents a dramatic reduction in the availability of prospective student names for purchase. This trend is driven by shifting privacy laws and the widespread adoption of test-optional policies during COVID-19. Unlike the well-documented Demographic Cliff, which focuses on population decline, the Search Cliff underscores the limitations of traditional name-buying practices. These changes threaten to disrupt enrollment marketing strategies reliant on purchased names to drive funnel growth.Why is the Search Cliff Happening Now? Jenny explains that privacy laws in over 20 states are restricting access to student data, while the move to test-optional admissions has further limited name availability. Institutions that once relied on buying large lists of prospective student names to fuel enrollment pipelines are seeing diminishing returns. For example, the yield rate for purchased names has plummeted by 56%, making traditional tactics increasingly unsustainable.How Can Higher Education Marketers Adapt? Jenny offers several solutions to address the Search Cliff:Invest in Inbound Marketing: Organic lead generation through blogs, white papers, and gated content can create a steady pipeline of interest over time.Shift to Paid Media and Social Advertising: Institutions must build robust paid advertising strategies to compete in an increasingly crowded digital space.Leverage AI Tools: AI-powered technologies, such as virtual recruiters and chatbots, can enhance student engagement and streamline the recruitment process.Rethink Organizational Structure: Jenny emphasizes the need to evaluate team roles, particularly as AI reshapes the workload and demands of MarCom teams.What Role Should Leadership Play in Navigating This Shift? For institutions to succeed, leaders need to embrace marketing as a strategic driver of revenue and success. CMOs should foster partnerships with enrollment management teams and educate themselves about institutional budget models, financial aid strategies, and marketing ROI. Additionally, integrating marketing leaders into cabinet-level discussions ensures their voices are heard in key decisions about institutional priorities.What Does Success Look Like in the Era of the Search Cliff? Jenny challenges institutions to rethink traditional measures of success, such as application volume, and instead focus on retention and lifelong student value. As higher education faces intense scrutiny and competition, institutions must align product offerings, pricing strategies, and marketing efforts with the evolving needs of today's students. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse. Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Mallory sits down with Santhana Naidu, VP of Marketing and Communications at Rose-Hulman Institute of Technology, live at the AMA Conference. Together, they explore the transformative role of AI in higher education marketing, from enhancing team efficiency to fostering creativity. Santhana shares actionable insights on navigating resource constraints and adopting AI tools for strategic advantage. Whether you're a seasoned professional or just starting your AI journey, this conversation offers invaluable takeaways.Key TakeawaysEmbrace AI for Efficiency: AI can alleviate workload by automating repetitive tasks, enabling teams to focus on creativity and strategy.Leadership is Key: Leaders must invest time in understanding AI to guide their teams effectively.Transparency Matters: Educating stakeholders about AI's use and benefits is crucial for institutional buy-in.Empower Teams: Encourage staff to experiment with AI tools and share insights, fostering a culture of innovation.Leverage Resources: Collaborate with internal and external experts to expand your understanding of AI applications.What Makes AI a Game-Changer in Higher Education Marketing?Santhana highlights AI's potential to transform higher education marketing by increasing productivity and personalizing user experiences. For institutions with resource constraints, AI can automate routine tasks and reduce burnout among teams. By focusing on efficiency, tools like ChatGPT and Apple AI help marketing teams streamline their operations while maintaining creativity and innovation.He emphasizes the importance of leaders investing time in learning AI to overcome skepticism and drive adoption. This approach not only empowers teams but also ensures alignment with institutional goals.How Can Teams Integrate AI Without Fear of Job Loss?Santhana addresses common concerns about AI and job displacement by reframing AI as an enabler rather than a threat. In under-resourced environments, AI helps teams achieve more without overworking staff. By automating mundane tasks, team members have more bandwidth for strategic and creative projects. This leads to a more engaged, balanced workforce and better results for the institution.He also shares an example from Rose-Hulman's summer retreat, where team members explored AI tools to enhance their workflows. Such initiatives demonstrate how AI can inspire collaboration and continuous learning within teams.What Advice Does Santhana Offer for Leaders Starting Their AI Journey?Santhana recommends two key strategies for leaders looking to adopt AI:Empower Teams: Give staff the freedom to explore AI tools and report back on their usefulness. This hands-on approach fosters innovation and builds confidence.Foster Transparency: Share how AI is being used with stakeholders to alleviate concerns and build trust. Highlighting ethical usage and clear benefits helps secure buy-in from leadership.He also stresses the value of tapping into existing resources, such as internal experts or academic courses, to build institutional expertise in AI. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Kto je dezolát a prečo to mnohí radi používajú? Sú naozaj dve nezmieriteľné Slovenská? Máme súťažiť v populizme? Aká je cesta k zmene? Ako zachrániť Slovensko pred ruskou zónou vplyvu? Hosť: Samo Marec, publicista

Marcom and PR is an industry full of creatives, and District 6 member David Steiman – who worked in the film industry before winding up at Pasadena City College in California – talks about his path to marketing director. He chats with guest host Andrea Rangno, director of marketing & public relations at Golden West College in California. This episode was taped live at the District 6 conference in Tucson, Arizona.

In this episode live from the AMA Symposium, host Carrie sits down with Joe Master, Managing Director of Brand and Marketing Strategy at R.W. Jones Agency, to explore the nuances of branding in higher education. Joe shares insights from his journey in university marketing and communications, including lessons from brands like Lego and Crayola, and how their simple yet elegant approaches can inspire the sector. The conversation also delves into leadership strategies for advocating brand-first thinking and the significance of professional development for MarCom leaders.Key TakeawaysBrand Before Marketing: Shifting conversations from marketing tactics to brand strategy helps institutions define their unique value and resonate more deeply with their audiences.Lessons from Lego and Crayola: Simple, creative branding can effectively communicate a big idea without overloading with details.Building Institutional Buy-In: Aligning leadership around a clear brand essence is crucial for institutional success.The Power of Professional Development: Engaging in events like AMA fosters meaningful connections and reframes challenges through shared perspectives.Why Higher Education Must Prioritize Brand Over Marketing Joe Master emphasizes the need for higher education institutions to recalibrate their focus from marketing tactics to brand development. Unlike marketing, which often centers on executing specific strategies, branding serves as the foundation for an institution's identity. Using the analogy of Lego bricks, Joe illustrates how individual programs or features may not seem unique on their own but can create a distinct and cohesive identity when brought together under a strong brand.This approach not only simplifies messaging but also elevates it, ensuring that audiences can connect with the "why" behind an institution's offerings rather than being overwhelmed by the "what."Lessons from Iconic Brands: Lego and Crayola Drawing inspiration from children's brands like Lego and Crayola, Joe explains how simplicity and creativity can guide higher ed marketing. Lego's "Imagination Campaign" serves as a prime example of how minimal design can convey complex ideas. For instance, a few Lego bricks arranged in a specific way can instantly evoke the Simpsons or Teenage Mutant Ninja Turtles—no words needed.Joe challenges higher education leaders to adopt this mindset by articulating a brand essence that transcends individual programs or services. This not only fosters a clearer identity but also allows for greater flexibility in how that identity is expressed across marketing channels.Leadership in Higher Education Branding Joe notes that advocating for a brand-first approach requires strong leadership and collaboration across departments. He acknowledges that "marketing" can be a polarizing term in academia, often associated with tactical executions. However, by shifting the conversation to "brand," leaders can better align their teams and institutional goals.He argues that brand-building is not solely the responsibility of the marketing department; it's a collective effort that involves every campus leader. By focusing on the larger picture—who the institution serves, how it serves them, and why it matters—leaders can ensure that their messaging resonates both internally and externally.The Role of Professional Development in MarCom Joe underscores the value of professional development opportunities, such as attending the AMA Higher Education Symposium, for MarCom professionals. These events not only provide tactical insights but also offer a space for strategic conversations that can reshape perspectives. Whether it's through formal sessions or informal networking, the exchange of ideas at these gatherings equips leaders with new tools and inspiration to tackle their challenges.Joe describes these experiences as vital to both personal and professional growth, enabling attendees to stay informed about industry trends while forging meaningful connections with peers. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Introduction This episode of the InspirED SparkCast discusses the 2022 Independent School Cost-Per-Enrollment Study produced jointly by the Enrollment Management Association (EMA), the National Association of Independent Schools (NAIS), and National Business Officers Association (NBOA) to make informed decisions around funding and support for enrollment efforts.  [Links above lead to the study. Your school must be a member of one of the organizations to be eligible for download.] This is the Executive Summary on the NAIS website. Among the independent schools that participated in this research, enrollment costs were as follows: The median cost-per-enrollment (CPE) was $3,677 The median cost-per-inquiry (CPI) was $697 The median ROI was $7 in tuition for each dollar spent to enroll a new student in their first year Enrollment costs varied significantly across school demographics. The largest schools (those with 700+ students) had the lowest CPE of all school groups—and saw the highest return on their investment ($8.60 in tuition for each dollar spent on enrollment management in the first year of tuition). Elementary schools had the smallest cost per enrollment ($2,869 per enrollee vs. the median $3,677 per enrollee.) The median CPE for secondary schools was $5,844.   The full report contains additional data on enrollment costs sorted by school type (day/boarding), size, region, and grade levels served.    Kevin MacNeil        Kevin is the CAO and Partner of Metric Marketing. Kevin has worked with more than a hundred independent schools across North America. Exposed to nearly a decade of admissions marketing campaigns, he prides himself on helping schools make decisions based on data. He is a practiced teacher of marketing and advertising, including work with NAIS, NYSAIS, EMA, AISAP, InspirED, ISSL, CAIS.  Metric Marketing started as a web development/tech company in 1999, and Kevin joined them in 2008. During that time, the company began to transform into a digital advertising agency and then a full-service agency. In 2013, Metric started working with private schools, and by 2019, they were working with schools across North America. Kevin realized his and Metric's passion was to help schools grow. 

Join us for a special edition podcast featuring a fireside chat with Ross Kramer, CEO and founder of Listrak, and Jamie Elden, Listrak's CRO. In this engaging interview, they explore Listrak's nearly 24-year journey to becoming one of America's leading Marcom companies. Discover insights into Listrak's innovative approach to email, SMS, and push notifications, their commitment to a strong company culture, their client's success, and the exciting global partnership with Shopify. Gain valuable perspectives on the evolving competitive landscape, the role of AI in marketing, and how Listrak continues to thrive in a rapidly changing industry.

Let's drop some real tea on innovation, AI, and the state of marketing, old school iDigress style — fast-talking, high-energy, value gems dropping every other second. Let's go on the record and break down the good, the bad, and the reality of all of these things!Is the “perception of innovation” being personified as a “standard move” more than the actual act of innovation itself?Are brands really being innovative or merely copycats adding bedazzles on top to look different?What does embracing AI vs integrating AI within your business, offering, and operations actually look like?How do we navigate all of this in the creator economy, the rise of AI, the shift from third to first-party data, and so much more?This episode is jam-packed with answers, studies, observations, and expanded considerations of intentional thoughts to explore on all of this and more.  Beyond The Episode Gems:Download HubSpot's State Of Marketing Report for FreeDiscover All Podcasts On The HubSpot Podcast NetworkGet Discount Off Riverside & Try For Free #####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: GrowWithTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy's Instagram @FindTroy

Marcom awards page detailing the VMware Marketing AI Council Story https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers]Reference for Michelle's take on Dove's current ad campaign  https://www.fastcompany.com/91091467/dove-just-made-the-best-ai-related-ad-yet Reach out to us on LinkedInYadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/Jessica Hreha: https://www.linkedin.com/in/jessicahreha/Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/Contact the show yadin@techvillagemedia.comLearn more about the VMware Marketing AI Council and the global marketing generative AI success. https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

Canva report findings: AI is transforming the roles of marketers and creativeshttps://www.canva.com/newsroom/news/ai-report-findings/Jasper AI policy templatehttps://www.jasper.ai/ai-policy-templateMidjourney: https://openart.ai/homeSora: https://openai.com/sora OpenAI's text to video appDALL-E: https://openai.com/dall-e-2 Stable Diffusion: https://github.com/Stability-AI/generative-modelsAdobe Firefly: https://www.adobe.com/products/firefly.htmlAnd next up: text to music from Adobe: https://blog.adobe.com/en/publish/2024/02/28/adobe-research-audio-creation-editing Generative AI has an Intellectual Property Problem (Harvard Business Review)https://hbr.org/2023/04/generative-ai-has-an-intellectual-property-problemScientific American article on SORA: https://www.scientificamerican.com/article/sora-openai-text-video-generator/Marcom awards page detailing the VMware Marketing AI Council Story https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers Reach out to us on LinkedInYadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/Jessica Hreha: https://www.linkedin.com/in/jessicahreha/Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/Contact the show yadin@techvillagemedia.comLearn more about the VMware Marketing AI Council and the global marketing generative AI success. https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

Episode page with video, transcript, and more My guest for Episode #255 of the My Favorite Mistake podcast is Terry Bartley. He is a high school journalism, literature, and English teacher and writer of the new collection of short stories, Tyranny of the Fey.  Terry is the host of the podcast “Most Writers are Fans,” about the intersection between writing and fandom. Terry has professionally written for the Coal Valley News and Screenrant. He has won awards for writing and broadcasting from the West Virginia Associated Press, the National Broadcasting Society, and MarCom. He has a B.A. in English from the University of Phoenix and an M.A. in English Education from Western Governor's University. With a candid discussion on his life's journey through countless experiences straddling education and literature, Terry charts an inspiring narrative about turning apparent career missteps into stepping stones of growth. We navigate through his career in teaching while pursuing his passion for writing amidst an uncertain freelance career. Immerse yourself in an absorbing conversation as Terry discusses his life with ADHD, stressing its impact beyond professional barriers permeating quotidian existence. In our challenging exploration of the realm of ADHD, Bartley underscores the importance of acceptance, diagnosis, and therapy as his allies combating the condition. He promotes a holistic, individualized approach to managing ADHD, dispelling the clouds of misconception about mental health. Listen along for the fascinating exposition of how ADHD molded his unique creative expression, setting light on his inspiring journey. Questions and Topics: What's your favorite mistake? Feeling out of sync – shaming? When did you get diagnosed with ADHD? What prompted or led to that diagnosis? The impact of treatment? Tell us about your book Is it a mistake to publish the short stories before the novel? Only time will tell? Learning from mistakes and steps from the first release?? Was it a struggle to finish a book then? Or are short stories easier? Tell us more about the podcast — not just book authors… What's done is done  

Welcome to NASPA's SA Voices From the Field Podcast where we delve into discussions that shape the future of higher education and student support. In today's post, we reflect on the poignant insights from Dr. Joisanne Rodgers, Director of Contemporary Student Services at George Mason University, who recently graced our podcast episode. **Bridging Gaps: From First-Gen Student to Student Advocacy** Dr. Rodgers' noteworthy journey from a security-seeking first-generation college student to a beacon for inclusive education mirrors the ambitions of many striving to find belonging within academia's halls. Her multifaceted career path exemplifies how diverse experiences can coalesce into a powerful drive for institutional change. Rodgers' role at George Mason University is not just about administration; it's about forging connections with and for students who have traditionally been on the periphery of college life support structures. **Language Evolution: A Step Toward Inclusion** The evolution from 'non-traditional' to 'post-traditional' student terminology that Dr. Rodgers discusses signifies an important shift in the higher education lexicon. By moving towards more inclusive language, institutions like George Mason University acknowledge the changing demographics of their student bodies and the unique challenges these students face, underscoring a commitment to support that encompasses not just academic, but life success. **A Supportive Community: More Than Just Space** Dr. Rodgers highlights that creating physical and conceptual spaces for students to flourish is paramount. George Mason University's community spaces, unique ambassador positions, and appreciation events underscore an approach that sees students not as secondary participants in their education but as central figures with rich, intricate narratives expanding beyond the classroom. **Post-Traditional Pioneering: A University's Role** The university isn't just leading the charge through in-house initiatives but is contributing to the broader dialogue on supporting post-traditional students, partnering with organizations such as NASPA. These partnerships foster a crucial exchange of best practices and innovative ideas, equipping institutions to better serve their diverse student populations. **Looking Forward** As Dr. Rodgers and many other advocates for contemporary students make clear, universities have an opportunity and responsibility to adapt, evolve, and provide equitable support. This not only benefits post-traditional students but enriches the entire educational community. Their successes aren't just personal triumphs; they are milestones in the progress towards a more inclusive, holistic approach to higher education.    TRANSCRIPT Dr. Jill Creighton [00:00:01]: Welcome to student affairs voices from the field, the podcast where we share your student affairs stories from fresh perspectives to seasoned experts. This is season 10, continuing our season 9 theme of on transitions in student affairs. This podcast is brought to you by NASPA, and I'm doctor Jill Creighton. She, her, hers, your essay voices from the field host. Welcome back for our next episode of essay voices from the field, where once again we were able to sit down with a guest at the NASPA annual conference. I'm pleased to introduce you today to doctor Joisanne Rogers, sheher. Joisanne is a first generation college student, a post traditional student, a life long learner, and an educator passionate about post traditional and contemporary students. Doctor Rogers has worked in higher education for nearly 20 years in various roles, including admissions and recruitment, advising and success coaching, housing and residence life, marketing and outreach, retention initiatives, and student success initiatives. Dr. Jill Creighton [00:00:55]: She currently serves as director of contemporary student services at George Mason University in Virginia. Doctor Rogers leads a fantastic team of advocates and champions, serving Mason's contemporary student population. This team collaborates and partners throughout the Mason community to support contemporary student belonging, thriving and success. The team are proud recipients of the bronze level 2023, 2024, NASPA Excellence Award in commuter, off campus, military connected, non traditional, and related. Doctor Rogers also serves as an adjunct associate professor at University of Maryland Global Campus, where she earned outstanding adjunct faculty designation as an alumni volunteer at Algany College in Pennsylvania. Doctor Rogers earned a bachelor's in political science and dance studies from Alghany College, a master's in student affairs and higher education from Western Kentucky University, a specialist in leadership from American College of Education, and a doctorate in leadership with a focus on higher education from American College of Education. Her research interests include post traditional and contemporary students, mitigation and elimination of institutional barriers, and student success and retention. Welcome to essay voices, Joisanne. Dr. Jill Creighton [00:01:58]: Thank you. I'm glad to be here. And thank you so much for taking time out of your conference schedule to sit with us here in Seattle. Joisanne Rodgers [00:02:04]: Absolutely. It's delightful rainy weather, So glad to hang out with you for a bit. Dr. Jill Creighton [00:02:09]: This is my hometown and, you know, people are always like, oh, it must rain a lot in Seattle. I'm like, oh, not really. And I really appreciate that Seattle's like showing out for you all with the rain today. Joisanne Rodgers [00:02:20]: It's true. Dr. Jill Creighton [00:02:20]: We also may get to be dodging a protest for a different organization today. So, you know, all sorts of eventful things happening in Seattle. Joisanne Rodgers [00:02:28]: Well, coming from DC, I'm I'm a pro.  Dr. Jill Creighton [00:02:30]: Oh, the other Washington. Yeah. The other Washington. The other Washington. Joisanne Rodgers [00:02:33]: We got it covered. Dr. Jill Creighton [00:02:33]: I do when I say I'm from Washington, people go DC and I'm like, no. State. The other other farther away one. But we're really looking forward to learning from you today about your transition story into higher education from an arts background. That's something that you and I share in common. My bachelor's degree is in music performance. And weird fun fact, I used to teach top classes to pay for college. So Nice. Dr. Jill Creighton [00:02:55]: So I'm really looking forward to hearing that from you. We got to know you a little bit at the top of the show through your bio, but we always love to start with asking our guests how you got to your current seat. Joisanne Rodgers [00:03:03]: Sure. So first of all, I'm a 1st generation college student, and so I went to undergrad not far from where I grew up. A little bit of safety in that. I knew the institution, knew the campus. And so not knowing much of anything else, that was where I was going. I had friends who went there. So I went to Allegheny College as an undergraduate, majored in political science, and minored in dance studies. Joisanne Rodgers [00:03:29]: I taught community ballroom classes.  Dr. Jill Creighton [00:03:32]: So I love this. I love this so much. Yeah. Joisanne Rodgers [00:03:35]: And then I figured out while I was there. I went in, wanting to be a lawyer. That's what I was gonna do. And non spoiler spoiler alert, that's not what I'm doing as I'm on the NASPA podcast. Right? And so I found that those folks that were outside of the classroom were really the folks who were making big differences in what my access and what I could do and how I thought about things and and that kind of stuff and figured out that that was a job. Yeah. Who knew? And so I started looking for programs and positions both and got hired at Western Kentucky University. So I was a full time housing residence life staff member, part time graduate student there. Joisanne Rodgers [00:04:18]: I was an assistant hall director and hall director through that, and then moved to the DC area and realized that many times there's a gap between the academic side of the house and the student affairs side of the house. Mhmm. And I wanted to collect secret decoder rings Oh. To help build those bridges. So I started looking in the DC area for positions that were maybe academic adviser positions or those kinds of things that leaned into the student affairs counseling things that I've been doing just kind of in a different way. And so I became an academic advisor that then kind of morphed into a success coach role at what was then University of Maryland University College is now University of Maryland Global Campus, and started working with post traditional students at a non traditional institution, which was very different than any experience at at the institutions I had been at, small liberal arts, regional with some global reach, into this global giant institution and learned a lot through my work there, but also connecting with colleagues and moved up and around there and decided I should probably go for that next degree because why not? Worked on my doctorate, did my research in institutional barriers for non, post traditional students, and all of that kind of came together for the position that I'm in now at George Mason University. So in 2019, George Mason University created the contemporary student services unit, which is a really innovative, first of its kind way to serve all of these different post traditional populations and the intersectionalities of all of those in a one stop shop kind of way, really. And so, like I said, it's a it's a first of its kind, and as of last Google, the only of its kind. Joisanne Rodgers [00:06:05]: So when I saw the job description, it was one of those things where I took a moment and thought, okay. Either someone is totally stalking me online and created this specifically for me, or I may have just found the job I've always been looking for. Either way, like, I sent it to my friends. I'm like, I'm not misreading this. Right? Like They wrote this for me. Joisanne Rodgers [00:06:25]: They wrote this for me. I didn't completely, like, lose total reading comprehension. Right? So, I had that moment of this is too good to be true. Right? And it wasn't, and that is fabulous. And so I applied and hired on and now work with this incredible team of folks who are dedicated to post traditional students, contemporary students off campus transfer, adult learners, student parents, veteran military connected folks, foster care alumni, system impacted folks. So it's a really great place and a really great space to be innovative and stay ahead and to use all of that background. I like to tell folks because we had a conversation about having that arts beginning that I use my dance theory and knowledge just as frequently student development. It just really depends because they both are part of the everyday process of the work that I do. Dr. Jill Creighton [00:07:26]: I'd like to dig into the language that you're using a little bit because I think that is an evolution and transition of how we've talked about students over 25 and students with children and etcetera, etcetera. So you're now using the term post traditional students and non traditional student is the terming that had been used for years. So tell us, about the inclusion of that new term and how it's reflective of current practice and why it's different. Joisanne Rodgers [00:07:51]: Yeah. So nontraditional, anything non. Right? You're not the usual. That makes you feel great. Right? Like, no. Am I really supposed to be here? But I don't yeah. So there's some othering about that. And so post traditional is more inclusive, still descriptive, and is coming up in the research. Joisanne Rodgers [00:08:12]: More is the the term used. And that definition of that is, yes, 25 and older, but also anyone who has adult, and I'm putting air quotes around that that you can't see, adult responsibilities. So that includes those student parents, married, widowed, divorced, military and veteran connected, although, admittedly, there's a whole another set of criteria and things going on for those folks when we talk about JSTs and all these other things. But so it's more inclusive of that in a kind of a broader umbrella, and the term, the language to it is better, in my humble opinion, for that population. But then elevating that even more, talking about contemporary students at Mason, and our definition of that is, yes, our post traditional, but also our transfer students are part of that. Our off campus students are part of that as well. So those folks who, again, don't fit that traditional mold, who come in with more experience than the traditional student might. And it's really about honoring and seeing the folks, the students that are sitting in front of us and not the picture that we have in our head of 18 straight out of high school straight in has no other responsibilities living on campus. Dr. Jill Creighton [00:09:23]: I really appreciate that new framing of contemporary student. I'm also wondering how you connect that term to the students that you're serving because it might be new for them as well. Joisanne Rodgers [00:09:32]: It's absolutely new for them. It's also new for our faculty and staff as well. Mhmm. And so we've spent some time like I said, the contemporary student services or CSS was established before lockdown. And then lockdown happened, and there was a lot of turnover and a lot of changes, of course, as everybody's experienced. So in this post lockdown era, 3 of my 4 staff members, myself included, were new into CSS. And so that really gave us a chance to kind of reestablish ourselves and reach out and connect with the faculty and staff as well as the students across the institution to reintroduce, reconnect, and reestablish contemporary, what that is, what that looks like, and how the great thing is also that all of my staff members hold some contemporary identity. I was an adult learner. Joisanne Rodgers [00:10:26]: 1 of my coordinators is a transfer student. Another one is student parent. So we all hold those identities. So when we say peer, we mean it though we may not be in classes right now, it honestly wasn't that long ago that we were in that very same spot. And so having those conversations and having that lived experience really makes the biggest difference when we're connecting with students, but also when we're representing our students and advocating for our students. So, I'd like to say our work is about ACEs, a c e s. We advocate, celebrate, educate, and serve. Dr. Jill Creighton [00:10:58]: Okay. And we have to make sure that we're separating that ACES from adverse childhood experiences.  Joisanne Rodgers [00:11:04]: Yes, for sure. Dr. Jill Creighton [00:11:05]: That's really helpful to kind of wrap our minds around this different conceptualization. You also said that George Mason is on the forefront of this new transition of how we're thinking about serving these very unique but growing populations at our university. Mhmm. How are you working with others in the field to kind of stabilize some of this and normalize it? Joisanne Rodgers [00:11:25]: Yeah. So we're doing a lot internally and then regionally and then nationally. Right? So we've partnered for some of our subpopulations. We've partnered with folks like Generation Hope and participated in a Family U cohort. We, in this last year, earned the Family U seal, which is really exciting. Congratulations. Thank you. We're super excited about that to kind of amplify and celebrate our work with student parents and caregiver caregivers. Joisanne Rodgers [00:11:54]: And but we're also working with our 1st generation center because the when you add 1st gen over over contemporary populations, that Venn diagram doesn't really get all that much bigger. It still stays real tight. Dr. Jill Creighton [00:12:05]: Mhmm. Joisanne Rodgers [00:12:06]: So we partner with our friends in 1st gen center, which are part of the 1st gen efforts through NASPA. And so having NASPA support in that is beautiful and really helpful. And we also are working with everyone from, for example, our Marcom, our marketing communications folks at the institution and in our university life space to make sure that there's visual representation of all of our students too. And so we wanna make sure that we're seeing that our students are seeing themselves in all of the collateral that happens in the marketing that happens across the institution and across the region because there are buses driving all over DC with Mason on them, and we want them to see themselves in that in that place and space too. And now we're looking at I'm here at NASPA. We're, taking that in. We're also Generation Hope is hosting their very first HOPE conference this year in New Orleans. So I'm going straight from NASPA to that conference Mhmm. Joisanne Rodgers [00:13:03]: To present, but also to take in what other folks are doing. And we're part of an Aspen network for Ascend. So we're really trying to connect in to work smarter, not harder, as I mentioned. So for us, we have, as I mentioned before, 4 full time professional staff members. We have a graduate student and student staff as well as an office manager. And sometimes I'm talking to folks and they say, oh my gosh. You only have 4 staff members to do that. And I talk to other folks, and I'm like, oh, my gosh. Joisanne Rodgers [00:13:32]: You have 4 staff members. I'd love to have that. So we're in a great spot, kind of. And so looking at that too and making sure that as we're looking at emerging populations and looking at our work, that we're staying in a place where we can really help and advocate across the institution that we are not the only ones doing this work. Joisanne Rodgers [00:13:55]: I think that's the important part of it too is as we're gathering ideas from NASPA sessions, as we're gathering ideas from Hope Conference sessions, some of my staff went to FYE this year. And gathering that information, it's about how do we partner, what are great ways that we can advocate, consult, do these things so that, ideally, all of our faculty and staff across Mason see this contemporary student work as their work too. Joisanne Rodgers [00:14:25]: And a lot of times, it's just having the conversation about the language or having a little bit of conversation about calling them in to that work and making just little tweaks and changes because most of the time they're doing it. They just don't know that they're doing it. Or we're saying, that's really great. What if you could? And kind of leveling it up. Dr. Jill Creighton [00:14:45]: There's a book for 1st gen student success that NASPA, I believe, is a co publisher on, or maybe the publisher on. I I don't know exactly, but there's a list in it about, like, the 15 or 25 things that you can do to support first gen students. And the messaging I always come back to with that is if it's good for 1st gen students, it's good for all students because it's really about teaching people how to navigate the system of higher education, creating new to the system don't have, the social capital to understand, and and I really hear the echoes of serving those first gen students with your contemporary students. And it just it's so great to see that you're creating synergy with your 1st gen success center as well. Joisanne Rodgers [00:15:28]: Absolutely. And you're 12,000 percent correct in that, like, that hidden curriculum, the paper ceilings that a lot of our adult learners and and folks are hitting, and that's what's bringing them back into our into higher ed. But also understanding this strange lexicon that they've either never encountered or it's been a really long time, or maybe they encountered it with their children when they were sending their kids to college, but they've never had to apply that to themselves. And so it works a little differently. And so, yeah, you're absolutely right. Like, those overlaps are spot on. Dr. Jill Creighton [00:16:01]: I wanna talk a little bit about that dance theory component because with your origins being in the arts and dance theory, a lot of people that have never studied the arts in a formal context probably are saying I didn't know that there was theory to apply to to arts in that way. And we have those theories in music education and dance education. It's about how we teach learning. It's about how we absorb and create and a number of other things. So I'm wondering if you can tell us a little bit about 1 or 2 of the dance theories that you rely on and how you're transitioning those from context of the ballroom to context of contemporary Joisanne Rodgers [00:16:34]: students. Sure. So I have this kind of, like, running list of yes. There's, like, the formal theories and learning and and things like that, but I also kind of have this running list of things that always came from the director of the dance program, my undergrad, who doctor Jan Hyatt, love her, had these phrases that she always used that really stuck. And so a couple of those I think I have a list of, like, 10 or 15 in my notebook that have come with me all of these years later. And so the one that I use most frequently is you have to put the support in place before you need it. So whether you're executing a dance move, whether you're like, you don't just start playing for music, like, you just don't start playing. You ready yourself, instrument up, fingering, all of those things. Joisanne Rodgers [00:17:20]: Right? And so even when you're taking a step forward, your body is you do it unconsciously, more likely than not, but your body is putting these supports in place so that when you step forward, you don't fall flat on your face. Mhmm. So it's the same thing. We're talking about emerging populations. There were changes in Pell Grant rules and regs that open possibilities for previously incarcerated folks. That means that's that's opening up this emerging population. We've been looking at that population for the last year and a half or so, doing some research, doing some interviews, and putting together toolkits so that we can put the support in place before we need it. Mhmm. Joisanne Rodgers [00:17:57]: So, yes, some of those students already exist in our population, but we know that the possibility of more is coming. So we're putting that support in place before we need it. Just like if we were stepping forward, we don't wanna fall on our faces. Not that it's gonna work perfectly. Right? Practice and test and learns, that's how we come at it, but applying that. The other thing that I will say from her, mainly because this links directly into the podcast, is life is in the transitions. And so the importance of a move to the space in between the two moves is just as important as hitting your point or hitting the move or those kinds of things. And so that transition space and time is when things happen. Joisanne Rodgers [00:18:37]: Like, that's where the good stuff happens. And so that is always part of what I remind myself of as things are happening, and I translate that into the work and kind of the business y thing of, like, testing test and learns. Right? It's always a process and it's an iterative process. Speaking of more theory, formal theory, is one of my favorite quotes from Margaret Dobler is, where the sum total are experiences Mhmm. And that's the only way we can show up, and that's the only way that we can react, which to me says meet the students where they are. Like, those things are very, if not exactly the same, very, very similar, which is a tenet of student affairs. Right? How many times do you hear folks say meet the students where they are? Dr. Jill Creighton [00:19:19]: Mhmm. That tenet has been one of the major constants through NASPA's existence, I think. You know, the organization itself is, I think, a 100 ish years old, and the the core of NASPA's philosophies have been fairly constant over time. I had the pleasure of interviewing some folks, it was maybe 3 years ago at this point, who were the administrators at Kent State University during the Kent State situation, situation. And they read me the NASPA manual from that year, and it was all still relevant. So it's really interesting to see how the way that we approach the work has changed a lot over time and we've become more justice focused, we've become more inclusive, we've become broader in who we serve, but we are still keeping that core of we're trying to help college students and young adults kind of realize their full selves in that out of classroom space, continue to show up as our best. Joisanne Rodgers [00:20:08]: Yeah. Keeping that good stuff as the core. Absolutely. Dr. Jill Creighton [00:20:11]: I'm wondering if you could tell us how folks might be able to read more about these new evolutions in serving contemporary students. Because we're not seeing that research necessarily show up as boldly in some of the major journals, but there's so much work that is, I think, the future of what's happening in American higher education, specifically. Joisanne Rodgers [00:20:28]: Yeah. I think when we're looking at research, we get really specific. So for me, when I was doing, for example, my dissertation research and doing my lit review, it was a lot of looking at the specific subpopulations. Student parent, parenting student, all the variations of that. And so looking at that broader space, you know, I think about all of the advice that I got as I was constructing my research questions and things like that. And without fail, the first I would like to say 2 to 3, but it was probably more like 6 to 8 times. It was like, no. You gotta get narrower. Joisanne Rodgers [00:21:12]: It's like you're you're gonna you're never gonna get this done if you don't get specific. And so I think that's what's hard is that post traditional is so big and broad, contemporary is so big and broad, and so we talk a lot and there's a lot of research about those subpopulations, but looking at that in the broader sense is a little harder. Dr. Jill Creighton [00:21:31]: You just said what every doctoral student has heard, too much pain. Right? Like, please please narrow your focus. I'm working with a person right now who is trying to narrow their focus from studying a population that is millions of people and going, oh, I just wanna study the population. Okay. But what about that population? And it's just so important for doctoral students to remember this is the first time you'll do independent research, not the last time. Yes. That's a hard lesson to learn, I think. Joisanne Rodgers [00:22:00]: Yeah. It absolutely I did a lit review on contemporary students, what would I be doing, and how would I look at these subpopulations, and how would I bring this together? And then thinking about those big, over arching Mhmm. Needs that are identified in that in that literature. So coordination of service being one of those, access and not necessarily access to education, which might be where your brain goes immediately when I say access, but it's really access to information. Mhmm. It's that social capital piece. Exactly. And so having those and having a not just a group of peers, but a group of peers that reflect their identities Mhmm. Joisanne Rodgers [00:22:46]: And whatever is most salient in the moment. So we know that for adult learners in particular, and this is true across all contemporary populations, but if they have a peer group that is just traditional students, it's not great. It can be detrimental. Mhmm. So helping them find their community and find their village, I've been at Mason I don't know. It feels like maybe 12 minutes. Really, it was probably a couple months. And one of our student parents who is working with us with Generation Hope was our student parent fellow. Valeria said at a convening, said everybody says it takes a village. Joisanne Rodgers [00:23:26]: But not everybody has one. Mhmm. And that just I was like, yeah. Exactly. That, like, just hit me, and it was this beautiful encapsulation Joisanne Rodgers [00:23:38]: Of everything that we were talking about, of students coming in and not having what they need, but that we could help and we could connect them, and we could be a village. We could be part of that support network and system. And not being a student parent, but being an auntie of, like, in with my best friend who was a student parent. She was getting her MBA, and my goddaughter was really, really tiny. And I was doing my doctorate, and so we were trading off for doing homework and hanging out with the kiddo and all of those things. And so I get that village. I'm like, I am a villager. We can be villagers. Joisanne Rodgers [00:24:15]: Let's do it. But that's not just true for our student parents and caregivers. It's true for many of our students. Dr. Jill Creighton [00:24:22]: You just gave one great example of what that can look like in practice. I'm wondering if you have any other practice elements that you think is important for our listenerships. Yeah. Joisanne Rodgers [00:24:29]: I think the big things for us that we've gotten really big positive feedback on are several things. 2 that I'll pull out is 1, we have community spaces that we plan out early so that we can let our students get those on their calendars and make notes so that they can make the time. We'll also do multimodal, so sometimes they'll be in person, sometimes they'll be online, so they can connect with each other. And it's really it's truly just a space of, like, we're providing the space, but our students our student workers, we've created, student ambassador positions that work differently than your traditional student worker position where you're asking for 15 or 20 hours a week. Those aren't working for all of our contemporary students, particularly for our adult learners, our student parents, and military veteran connected folks. Many of them are already living in time poverty, so asking for 15 to 20 hours a week, not gonna happen. Mhmm. So we created these ambassador positions that are right now, I think we have them set to, like, 50, 55 hours over the entirety of the semester. Joisanne Rodgers [00:25:37]: Okay. And we have a stipend that's attached to that because their lived experience is important, and if we're doing things for them, we wanna do that with them. And so those students are supporting those spaces and coming up with ideas of activities or topics and connections. So that's one thing that has been really great, and it's really helped our students build their own villages and build their their success network across the Mason community too because we also invite our colleagues into that space and into our lounge that we have on campus. I think the other thing is that, like every other population, we have us the contemporary student appreciation week. But we do that in April, and at the end of the week, we have a graduation celebration for our contemporary students. So we have contemporary student courts that they can come and pick up and wear at commencement. But at the graduation celebration, if they haven't already grabbed those, we have those available for them. Joisanne Rodgers [00:26:35]: But we encourage them to bring their village. We don't limit the number of folks that they can bring. We want them to bring their kids. We have kids' activities at the at the event. We want them to bring their parents. We want them to bring whoever is supporting them and has been a champion for them, including Mason faculty and staff. So So when they RSVP for that event, we ask them, who's been a champion for you? Who really made a difference? Is there a professor, a staff member, a community member that really just lifted you up or amplified or advocated for you or just was there and supportive and would listen? And when they identify the folks, we send them an invite. You know, like, come celebrate with us. Joisanne Rodgers [00:27:16]: And so we have this really great mix of students and their families and faculty and staff, and our VP comes and talks, and our AVP, and it's just this really beautiful event. We give them a whole bunch of, like, different areas. They can take pictures, and it's just a really beautiful event that kind of setting yourself up for success when you do a graduation celebration. That part I won't lie about. I know. Like, we're already starting at a 7 out of 10. But those connections are also really great in that space of having gratitude at the end of this journey that was not easy. Yeah. Joisanne Rodgers [00:27:50]: There isn't anybody in that room being like, this was a breeze. Glad to see I'm out. No. Everybody in that room is, this was a hard one situation. Mhmm. And I had to make some hard decisions. I had to make some really difficult priority management decisions, And I just have some really interesting conversations with my partner, with my kids about, it's homework time. You do your homework. Joisanne Rodgers [00:28:15]: I'm doing my homework. This is what we've gotta do. But at the end, it wasn't easy, but it wasn't worth it. Dr. Jill Creighton [00:28:21]: It's time to take a quick break and toss it over to producer Chris to learn what's going on in the NASPA world. Dr. Christopher Lewis [00:28:27]: Thanks so much, Jill. So excited to be back in the NASPA world, and there's a number of professional development opportunities that are coming up in the future that some of you may have an interest in. The 2024 Women's Leadership Institute is coming up December 10th through December 13th, and the call for programs ends on May 9, 2024. The Women's Leadership Institute provides an experience that offers strategies for women to succeed in the higher education profession. Participants include women with from facilities and operations, administration, auxiliary services, student affairs, recreation, and libraries who share a passion for the profession and plan to lead with lasting impact. This is a joint venture between NASPA and ACUI and a great opportunity for anyone looking to hone their leadership skills for working in a rapidly changing environment while also developing a better understanding of the campus as a workplace and culture and being able to connect with others to share experiences about how campuses are adapting and adjusting to the new reality that surrounds us. Early registration goes through October 21st, but the big deadline right now, as I mentioned at the beginning, is the call for programs, which does end on May 9, 2024. Some of the leadership cycle topics that are encouraged include topics surrounding supervision and performance management, strategic planning, financial well-being, upskillreskill, the bridge to the future, delegating and giving away, picking up new skills and putting things down. Dr. Christopher Lewis [00:30:00]: I highly encourage you to consider putting in a program proposal and if not, consider attending this amazing professional development opportunity. You can find out more on the NASPA website. The 2024 NASPA M. Ben Hogan Small Colleges and Universities Institute is coming up June 23rd through 26th in Portland, Oregon. This institute is hosted on a biannual basis by NASPA Small College and Universities Division. The Institute is a 4 day residential program, during which vice presidents for student affairs and the equivalent and other senior level leaders engage in discussion and reflection about critical issues in student affairs and examine effective and innovative programs. There's still time to register under the early registration deadline, which is April 30, 2024. This Institute offers amazing opportunities for individuals working at small colleges and universities to be able to build lasting friendships and connections that will help them to be able to lead their own units at their own institutions in new ways. Dr. Christopher Lewis [00:31:04]: If you've never attended this professional development in the past, I highly encourage you to attend this year. You definitely don't want to miss this opportunity to be able to connect, be rejuvenated and to prepare yourself to lead your organization to the next level. The 2024 Leadership Educators Institute is happening December 9th through December 11th in Philadelphia. This is a partnership between NASPA, ACPA, College Student Educators International, and the National Clearing House for Leadership Programs. LEI provides a unique opportunity for all professional levels within our field to engage in critical dialogue to promote positive, sustainable change on your campus. The Leadership Institute creates a space for student affairs administrators, scholars, and practitioners to discuss and advance current leadership topics, such as modern leadership theories and models, including new research, applications and critical perspectives, innovative and inclusive curriculum, pedagogy, and strategies for leadership studies courses, assessment and evaluation of leadership programs, student development and learning outcomes, future directions in leadership education and development based on widely used studies and standards such as the multi institutional study of leadership, CAS, and ILA guiding questions, unique co curricular program models and high impact practices, including those with cohort and multi year engagement, distance and online learning, service learning, mentoring, and global experiences. Strategy and management of leadership program operations, including staff training, funding, and partnerships, as well as interdissectional and interdisciplinary approaches to leadership education. If you are someone that is leading leadership training and leadership development of students on your own campus or wish to be a part of that in the future, this professional development is a must go to. Dr. Christopher Lewis [00:33:06]: Registration is now open. Pre early registration ends on June teenth with early registration ending on September 9th. Find out more on the NASPA website. Every week we're going to be sharing some amazing things that are happening within the association. So we are going to be able to try and keep you up to date on everything that's happening and allow for you to be able to get involved in different ways because the association is as strong as its members. And for all of us, we have to find our place within the association, whether it be getting involved with a knowledge community, giving back within one of the the centers or the divisions of the association. And as you're doing that, it's important to be able to identify for yourself, where do you fit? Where do you wanna give back? Each week, we're hoping that we will share some things that might encourage you, might allow for you to be able to get some ideas that will provide you with an opportunity to be able to say, hey, I see myself in that knowledge community. I see myself doing something like that. Dr. Christopher Lewis [00:34:14]: Or encourage you in other ways that allow for you to be able to think beyond what's available right now, to offer other things to the association, to bring your gifts, your talents to the association and to all of the members within the association. Because through doing that, all of us are stronger and the association is better. Tune in again next week as we find out more about what is happening in NASPA. Dr. Jill Creighton [00:34:42]: Chris, thank you so much for another great addition of NASPA World. We really appreciate you keeping us informed on what's going around in and around NASPA. And, Joisanne, we have reached our lightning round. Oh. I've got 7 questions for you. 90 seconds. Oh my. Alright. Dr. Jill Creighton [00:34:56]: I'm ready. Question 1. If you were a conference keynote speaker, what would Joisanne Rodgers [00:35:00]: your entrance music be? Ain't No Man, The Avett Brothers. Dr. Jill Creighton [00:35:03]: Number 2, when you were 5 years old, what did you wanna be when you grew up? Joisanne Rodgers [00:35:06]: I wanted to be a teacher because student affairs professional, not on the kindergarten chart.  Dr. Jill Creighton [00:35:12]: True story. Number 3, who's your most influential professional mentor? Joisanne Rodgers [00:35:17]: I had a list. I talked about Jan, which is important. I think in the place and space that I'm in right now, it's my current supervisor, Sally Laurenson, and she has been amazing. Number 4, your essential student affairs read. Oh my gosh. Everything. Consume everything you can and run it through the lens of you and your life and your strengths and your institution. Number 5. Joisanne Rodgers [00:35:45]: The best TV show you binged during the pandemic. I feel like I should say The Chair, because it just is absolutely directly related, but really the guilty pleasure version of that is Love is Blind. Dr. Jill Creighton [00:35:57]: Number 6, the podcast you've spent the most hours listening to in the last year. Joisanne Rodgers [00:36:00]: Oh, that one's easy. Malcolm Gladwell revisionist history. Dr. Jill Creighton [00:36:04]: And finally, number 7, any shout outs you'd like to give personal or professional? Joisanne Rodgers [00:36:08]: Oh, my gosh. Everybody. I stand on the shoulders of giants is really what that is. So I have this really amazing family that despite not having a lens necessarily for what I do is still a 1000% in. And when I say things like, I'm sorry. I can't come home for Thanksgiving if you want me home at Christmas. They were not thrilled about it, but they made it work and were lovely the whole time, and I know that was difficult. And so I love them, but, also, I've had the privilege of working with some really great folks and having people like Ted Smith, who was my first RD, who told me this could be a job, and support from folks at Allegheny, as well as then moving into my first professional position at Western Kentucky University and having this group of folks who were in it and wanted everyone to succeed in just this really great village of folks that supported me in that and helped me learn how to be a professional in that place and space. Joisanne Rodgers [00:37:10]: And my first supervisor, Nick Wired, and Brian Powell, and Ben Ellis just absolutely giving me space and grace to fail fast and forward, and supporting me in that, and having a leadership team, particularly in in HRL, but also in my internships and things like that. So my Western Kentucky family, my Hilltopper family being great support in that as well. Dr. Jill Creighton [00:37:38]: Joisanne, I know I learned a lot from you today, and I'm sure there are others who have. If they'd like to reach out to you, how can they find you? Joisanne Rodgers [00:37:44]: Absolutely. You can find me on LinkedIn. Look at the ad for my name. It's spelled a little differently than you might think, but I'm pretty easy to find. So connect with me on LinkedIn, send me a note, add a note to that that you heard me here and ask some questions. I'm always happy to answer those or jump on a Zoom with someone and chat about what's going on. Dr. Jill Creighton [00:38:03]: Thank you so much, Joisanne, for sharing your voice with us today. Joisanne Rodgers [00:38:06]: Absolutely. Thank you for having Dr. Jill Creighton [00:38:10]: me. This has been an episode of Student Affairs Voices from the Field, a podcast brought to you by NASPA. This show continues to be possible because you choose to listen to us. We are so grateful for your subscriptions and your downloads and your engagement with the content. If you'd like to reach the show, please email us at sa voices at naspa.org or find me on LinkedIn by searching for doctor Jill L. Creighton. We always welcome your feedback and your topic and guest suggestions. We'd love it if you take a moment to tell a colleague about the show and give us a 5 star rating on Apple Podcasts or wherever you're listening now. Dr. Jill Creighton [00:38:44]: It really does help other student affairs professionals find the show and helps raise the show's profile within the larger podcasting community. This episode was produced and hosted by doctor Jill Creighton, that's me, produced and audio engineered by doctor Chris Lewis. Special thanks to the University of Michigan Flint for your support as we create this project. Catch you next time.

In this insightful episode, Jaime sits down with Teresa Valerio Parrot, a seasoned expert in higher education communications to discuss the ways higher education marcom leaders can best support presidents in the highly divisive and politicized world of 2024. Given the current stressful and often unpopular role of college presidents, Jaime and Teresa provide insight into effective communication and leadership in such volatile environments. Takeaways include:Insight into the stressors that colleges presidents face – and the ways marcom leaders can best support them.Tips for engaging presidents to provide advice and guidance amid PR crises.Conversation around the media's portrayal of college presidents – and the way that portrayal can derail a presidency.Tips for setting up your president for success.This episode is a treasure trove of wisdom for current and aspiring leaders in higher education, offering practical advice and thought-provoking insights into the complex world of higher education communication and leadership.Guest Name: Teresa Valerio Parrot, Principal, TVP Communications and host of Trusted VoicesGuest Social: https://www.linkedin.com/in/teresavalerioparrot/Guest Bio: Teresa Valerio Parrot is the founder and principal of TVP Communications, a public relations agency solely focused on higher education. Valerio Parrot helps higher education executives connect with new audiences, manage a crisis situation, build thought leadership awareness, and communicate institutional values. She is co-host of the Trusted Voices Podcast, co-editor of Call to Action for Inside Higher Ed, and has numerous bylines with national and higher education media.Previously, Valerio Parrot served as senior vice president for Widmeyer Communications, vice president for Simpson Scarborough, and numerous positions with the University of Colorado. She earned a bachelor's degree in communications from the University of Colorado Boulder, a master's degree in public administration from the University of Colorado Denver, and a PhD in higher education policy and leadership from Southern Methodist University. She holds an accreditation in public relations from the Public Relations Society of America (PRSA). - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse. Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit:Exciting news — Jaime will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. Learn more and register at engage.element451.com — we can't wait to see you there!

Julie Sims, a global marketing and communications leader and strategist, has had quite a career. Knowing what she wanted to do at age 10, she followed her path and curiosity across the country, exploring different industries and searching for meaning in her work. From working in a newsroom and a staffing agency to dedicating her talents to a non-profit focused on creating a world free of illiteracy and gender inequality, Julie has always been driven by her passion. With her experience in leading MarCom functions, managing agency relationships, and developing strategic business plans, she thrives on overseeing the creation of compelling content that can change perceptions and deliver quantifiable results. Julie also has a deep passion for bringing out the best in people and shaping new leaders. Hear her story today – Enjoy the show!

High SKU Shopify Store Secrets Lauren Petrullo, Mongoose Media   – The Sharkpreneur podcast with Seth Greene Episode 953 Lauren Petrullo Lauren Petrullo is an award-winning marketing expert, digital marketing and ecommerce consultant, and successful multi-founder. As the CEO and Founder of digital marketing agency, Mongoose Media, Lauren drives brand growth in the baby, beauty and food space. She is also the owner of three brands in those spaces herself: eco-conscious baby swimwear brand Beau & Belle Littles, skincare products Asian Beauty Essentials, and ceremonial grade matcha brand, Shade Matcha.   As a member of the prestigious Leaders Network at Meta (formerly Facebook), she is a social commerce and Meta ads expert who turns $5k in ad spend into $500k in sales. Lauren has been featured in Yahoo!, Thrive Global, Refinery29, Shopify, Advertising Week, ComputerWorld and Ticker News. She is an instructor at premier online community of marketing professionals DigitalMarketer, and she is the winner of Prism's Top 100 Marketing & Advertising Leaders, dotCOMM SEO Creativity & Excellence Awards, and Marcom's Advertising & Communication Award. She is a sought-after speaker, podcast guest and consultant on social commerce and Meta advertising.   Listen to this informative Sharkpreneur episode with Lauren Petrullo about high SKU Shopify store secrets. Here are some of the beneficial topics covered on this week's show: - How it's important to utilize upsell and cross-sell paths for each category of SKU. - Why you should have a smart search integration to your store. - How Shopify is the easiest and most cost-effective solution for many brands. - Why sellers should have SEO initiatives through Pinterest and blogs. - How sellers must be aware of third-party changes that make a drastic impact to current marketing efforts.   Connect with Lauren: Guest Contact Info Twitter @MongooseMediaUS Instagram @mongoosemedia.us Facebook facebook.com/MongooseMediaLLC LinkedIn linkedin.com/company/mongoosemedia   Links Mentioned: mongoosemedia.us   Learn more about your ad choices. Visit megaphone.fm/adchoices