The Gun Trade World podcast

Tatonka has been making high-quality outdoor gear since the 1980s and has built up a strong reputation in the industry since then. The German company's growth has come about due to a dedication to products that people can rely on to help them in tough environments. It was this very notion that led the company to found a brand specifically for the military market. Tasmanian Tiger was that brand – founded in 1999 – with Tatonka's owners deciding that they had the capabilities and know-how to make high-quality gear for the requirements of soldiers, police, and defence professionals. In this episode, we speak with Lukas Treffer who handles marketing at Tasmanian Tiger. Lukas explains how the brand markets its products in a specialist sector, how it's benefitting from growing demand among civilian shooters, and what the future holds.

How important are human connections in our industry? Are we doing enough to welcome newcomers? What responsibility do we have to the wider world? We attempt to answer these questions and more with our latest podcast guest, Sellmark founder and CEO James Sellers.As well as speaking about his company's 25th anniversary, which it celebrates this year, James also talks about his business ethos, the importance of brick-and-mortar dealers to the hunting and shooting industry, and how we should all be doing our bit to work together and safeguard the future of our sports.Don't forget to head online to www.guntradeworld.com for the latest global industry news.

Digital advertising has become a thorny issue for hunting and shooting, but our latest podcast guest believes that doesn't need to be the case. Brian Aitken is the founder of Topple Ad Network – a platform that aims to help our sector reach the right audiences online. “Think of us like Google advertising, but we're firearms friendly and we're free-speech friendly. Companies can advertise anything they want with us provided that it's legal to do so in the country that the ad is being served in.” Visit www.guntradeworld.com for all the latest global hunting and shooting industry news.

In this episode of the Gun Trade World podcast, we speak with Gerald Missbach who is the CEO of Austrian archery manufacturer Steambow. Gerald recounts how a fascination with crossbows lead him to creating a company and product range with a unique place in the market. He also details what he thinks the bow industry could and should be doing better, and what the biggest opportunities are in this fast-moving market. “I think that it's very important for us in the bow industry to stop trying to distance ourselves from the firearm sector. We should all stand together. We should all try to defend our rights to have weapons in some capacity.” Gerald Missbach, CEO of Steambow. Don't forget to visit guntradeworld.com for all the latest B2B news in the international shooting and hunting industries.

“Being a pioneer is in our DNA.” It's a bold statement by Laurynas Pranckus, head of digital marketing at thermal imaging and night vision expert Pulsar. The brand is part of the Yukon Group and over the years it has done nothing but pioneer in the industries in which it operates. The first company to release a digital night vision riflescope Check. The first to release a thermal imaging device for civilian use? Double check. But the road to get here has not always been easy... Listen to our full interview with Laurynas to hear more about Pulsar, Yukon, and the group's mission to deliver premium products while also seeking to leave the industry in a better place than when it found it.

It sounds like something from a Hollywood blockbuster. A newly formed company that combines the talents and experience of leading experts from around an industry – an ‘a team' of staff, ready to do things differently and shake up the market. That is roughly the story behind German Precision Optics (GPO), a manufacturer of high quality scopes, binoculars and more based near Munich in southern Germany. After being founded by former Carl Zeiss Sports Optics CEO Richard Schmidt in 2015, GPO absorbed talented people from other leading names in the sports optics business including Schmidt Bender, Leica, RUAG, and Meopta – the latter of those is where our most recent podcast guest, Surujh Roopnarine, came from. Surujh gives us the insight into what makes GPO tick, its philosophies as a relatively new company with plenty of experience, and its plans for the future. Don't forget to head over the www.guntradeworld.com for all the latest industry news.

Achieving success in a new territory relies on a complicated recipe of different things. Your products must be of good quality and right for the market you are targeting, your shipping and availability need to be on point, and your communication must be first class. Thankfully, many of these attributes can be achieved by working with the right distributor in your chosen country. German optoelectronics brand Noblex E-Optics is ready to take on America, and it believes it has found just the right partner to help it do that in NEID LLC. We speak with the company's Greg Clark to find out how this relatively new partnership is set to blossom. Don't forget to check out www.guntradeworld.com for the latest B2B news and insight from the global shooting and hunting industries.

Loved by enthusiasts, dedicated to hand-made quality, and combining the best of both old and new, Davide Pedersoli is a company with few peers. The Italian family business was founded in 1957 and has forged an excellent reputation as one of the market leaders when it comes to the modern manufacturing of replicas of historical firearms.  In this episode, we speak with Davide Pedersoli's grandson Stefano, who is now a key part of running the company. He talks us through its history, its ethos, and why it focusses on tradition in an age of modernity. Visit www.guntradeworld.com for more of the latest news from the global hunting and shooting industries.

We welcome back David Ding to the Gun Trade World podcast. David is the founder and owner of optics expert Leapers, including its brands UTG and Integrix and has been in the business for more than 30 years. We hear from David how the last 12 months was for Leapers and look forward together to SHOT Show in Las Vegas where the company will have one of its biggest ever presences.

In our latest podcast we speak to IWA's Georg Loichinger and Polenar Tactical's Samo Sterger about why the build-up to the 2024 edition of Europe's biggest trade show in our industry will lead to a special event. Part of the build-up to what will be IWA's 50th anniversary event in 2024 includes the IWA Campfire programme, where the show will be getting closer to the industry by attending events at the grassroots level throughout the summer.

Trulock Chokes president Scott Trulock gives us his views on the values required to be a successful family business, why the company has almost 3,000 SKUs, and what the future holds for the shooting industry as a whole. “We believe that our customers are buying a part of the Trulock brand reputation when they buy from us. We stand behind that 100 per cent. If you're going to spend your money on our product, we want you to be satisfied.” For more, head online to www.guntradeworld.com

In this episode we speak with a true industry legend – David Ding. David is the founder and owner of optics expert Leapers, including its brands UTG and Integrix. David has been in the industry more than 30 years and built his company up from nothing to become a global player in shooting, so it's really worth listening to his thoughts and insights on running a business. For more, head online to www.guntradeworld.com

We're getting on the hype train for one of the biggest events in the hunting, shooting and outdoor industries: IWA Outdoor Classics 2023. The show will take place from the 2nd to the 5th of March next year and we wanted to find out what's new, and why everyone should attend. So who better to speak to than Georg Loichinger – the marketing coordinator for IWA's organisers Nurnberg Messe. Georg gives us the lowdown on what should be one of the most exciting and successful editions of this trade show yet. If you do want to visit IWA, then the ticket shop is now open online, simply head over to www.iwa.info For all the latest hunting and shooting industry news head over to www.guntradeworld.com

With a history that began by creating products for NASA, high-performance lighting provider Steamlight has a very interesting tale to tell. VP of sales, Allen Lance, takes us on the journey from those beginnings to becoming and international brand with customers in multiple markets. “We have a close bond with our distributors all over the world, especially in Europe. We work to cover as many markets with as many distributors as possible, and we have great working relationships with them.” – Allen Lance. To see more news and insight from the global shooting and hunting industry, visit www.guntradeworld.com

With a focus on quality and an ambition to grow its product range and its network of global partners, Armament Technology Incorporated has quite the story to tell. The company's VP of sales, Trevor Publicover, gives us an insight into life at the high-end of performance optics and how being an entrepreneurial company at its core has helped it more easily navigate challenges and grow its global distribution network. Visit www.guntradeworld.com for the latest hunting and shooting B2B news.

With a history stretching back more than 100 years, a family-run and owned model, and a core product that hasn't changed since the early 1900s – Ballistol is a name you can trust in the world of gun care and maintenance. The company's managing director Andreas Zettler and marketing and PR manager Leif Jacobsen tell us about Ballistol's past, present and future and how its wide range of products has helped it stay on top of the market during difficult times. Learn more about Ballistol at: www.ballistol.eu For more on the global hunting and shooting industry, visit: www.guntradeworld.com

Marketing: it's an essential part of a successful business, but is it something we always pay the proper amount of time, energy, and attention to? In most cases, probably not. At least that is the viewpoint of creative marketing agency Dupree International. The UK-based company, which can count brands such as Streamlight, Realtree, Eley and Daniel Technologies among its present and past clients, is an expert in helping companies first identify their brand identity and then communicate that with clarity and efficiency. We spoke to its co-founders Julie and Martin Dupree to find out how. Learn more about Dupree International at: www.dupreeinternational.com Learn more about Gun Trade World online at: www.guntradeworld.com

Social media and influencers have become an important part of the marketing mix, but how do you do it right? Al Louangketh, marketing coordinator for Spanish rifle expert Bergara, explains how to avoid the pitfalls and create a coordinated, happy and motivated team of ambassadors. Since he joined the Bergara team he has been busy working on both an effective pro team programme and also a social media engagement programme. “It's not just about numbers, we want to choose the right candidates to join our team that fit our mindset and understand that being in this position isn't just about self-promotion or free gear, it's wanting to be part of a family-oriented team.” He explains. Learn more on www.guntradeworld.com and www.bergara.online

With just a few weeks to go until the return of the IWA OutdoorClassics trade show, we speak with exhibition director Rebecca Renn about the challenges the organisation has faced in the last two years, what it has learned from the tough times, and why this year's event is not to be missed. If you are on the fence about attending Europe's biggest hunting and shooting trade fair in Nuremberg, Germany this March, then let our conversation with Rebecca assure you that you really don't want to miss out. To learn more about IWA or to register to attend, head online to: www.iwa.info For more of the latest hunting and shooting industry news and views, visit www.guntradeworld.com

In this episode, we're all about customer service. The customer is king – we all know that, right? But how do you really achieve a true and genuine connection with your customers – both B2B and end users – rather than just paying lip service to the idea of customer service? Rueben Aleckson, the dealer training and customer experience manager at Vortex Optics, gives us his take on how and why the customer is at the heart of everything the company does.

In this episode, we were fortunate enough to speak candidly with Greg Sharpe – he's the director of Sellmark OOD which is the Europe-based arm of top optics and outdoor shooting brand provider Sellmark. From a fascinating military background to running Sellmark's business for Europe, the Middle East and Africa, Greg has pretty much seen it all in this industry and he has some interesting takes on how the business can grow, the ethics and values needed in a modern workforce and why the industry needs to work closer with governments for its long-term prosperity. We hope you enjoy this episode and don't forget to check out www.guntradeworld.com for the latest B2B hunting and shooting news.

We kick off the all-new Gun Trade World Podcast with a candid chat with Chris Dolnack, senior vice president and chief customer officer of the NSSF. As well as telling us how the organisation has learned from the hard times and how it has improved how it works for its members, he also gets us hyped up about the return of SHOT Show in 2022. The Las Vegas event takes place from 18 to 21 January and is ready to bring the energy back to the industry. www.guntradeworld.com

Gun Trade World is THE global business-to-business media platform for the hunting, shooting, tactical and police industries. Founded in 2010, Gun Trade World reaches more than 22,000 business professionals worldwide via its print and digital magazine, website and social media channels. And now, we're launching a podcast to give you all the latest industry intelligence in an even easier way.