The Mariah Coz Show

Today on the podcast I'm talking to my client Cami Farey of Simple Site Blueprint! Before Cami came to the Accelerator she was running her own web design business, booking 1:1 clients charging premium rates. Like many service-based business owners, however, she was at the whim of the limited number of hours in her day, which had her searching for a new (more scalable) business model. Enter the Accelerator. When I met Cami she had a small email list of 250 subscribers, had never sold a product or done a webinar before. She was starting from scratch. In this episode, we look at the strategies behind Cami's success. We get into the nitty gritty details of all the milestones Cami hit in her BRAND NEW online course business (and exactly how she hit them). In less than a year, Cami: Enrolled 4x as many students as projected during her course pre-sale Hosted 15+ webinars 10x her email subscribers Blew past her first online course launch goals This podcast is an amazing listen for anyone entering the online course world as a total newbie with a small audience, as Cami was when she started working with us. Tune in below to hear Cami's story! Tune in below to hear Cami's story! Follow Mariah on other platforms:

Hey you,   Does the thought of scaling your business to seven figures fill you with fear? I gotta say, I was surprised when earlier this year I started talking to some of my 6-figure clients about how we are going to get them to 7, and they told me they weren't sure they could handle it! They had a lot of fears around the next level and what it would look like for them.   For many people, the leap to six figures takes a TON of mindset work.   The leap to seven figures?   Even MORE!   That's why I'm SO excited for today's podcast episode with Rachel Rodgers.   Rachel and I met this summer, but it feels like we've known each other forever. Rachel is an intellectual property lawyer and business coach. Getting to the next level is about having your MIND in the right place so you can sustain and enjoy new levels of success.   Most of the time, what's standing between you and seven figures isn't your business… it's you!   Anyway, I don't want to give it ALL away, so tune in to this interview!   Follow Mariah on other platforms:

Does the thought of creating all your course content, launching your course, and making sure your students are happy make you feel overwhelmed?   When you're standing at the bottom of the mountain looking up, it can feel completely paralyzing!   There's so much to do...create the modules, create the launch marketing, write the copy, do the webinar, launch, AHH!   It's okay. Deep breaths.    I am going to make it simple and stress-free for you to create and launch your course...by showing you the right order to do it all in.       We've developed a step-by-step process for creating and launching profitable online courses - and it happens in 3 phases that all build on the phase before it, so you just do one step at a time.    In this episode of the podcast, I run you through the exact 3-phase process that hundreds of our clients and students have been through, to launch their new online courses successfully and stress-free.   We break it down nice and simple:   Pre-sell your course with the Rapid Validation System (way before you're even thinking of doing a full course launch!) ⚡️ Create your course content and curriculum ❤️ Do a full launch of your signature course  ☀️   Listen in now!   Follow Mariah on other platforms:

Does the thought of creating your online course content have you SUPER stressed out? It shouldn't! But if that's you, don't worry! Tons of clients come to me and say that the idea of actually creating their course content makes them nervous. How will I know what to include? How will I have time to create all that content? How will I create content that is engaging and gets results? While feeling stressed out about content creation is totally normal, creating your online course content should not be stressful!

Today on the podcast I'm talking to Becca Tracey of The Uncaged Life! Becca is a SUPER STAR. She's been launching and re-launching her signature program, Uncage Your Business, for over four years. Before Becca came to the Accelerator, she launched two times a year. She was making multi-six-figures, but if a launch ever tanked, she'd be screwed! That's what brought Becca to the Accelerator. Together, we built a six-figure evergreen funnel that has added over $100,000 to her business. Now Becca was SUPER hesitant to go evergreen. I'm pretty sure she looked at me like I was crazy when I first suggested it. She was convinced that no one would buy on evergreen and that the people who did wouldn't be able to get the same results as those that did the live program. Spoiler: she was wrong ;) This podcast is an amazing listen for anyone who's ever thought, “I can't POSSIBLY turn my course evergreen.” In it, we break down exactly how Becca built her six-figure funnel: both the technical aspects of how she put it together and, more importantly, the mindset work Becca needed to do to get into the headspace for her funnel to work. Listen in below!   ➡️ Apply for my done-together group coaching program, the Accelerator: https://mariahcoz.com/accelerator   FOLLOW MARIAH ON OTHER PLATFORMS:

Today on the podcast, I'm talking all about the mindset you need to master in order to successfully create and launch your online course, without the self sabotage! In this episode, I get into the mindset blocks and limiting beliefs that are bound to pop up when you're creating your online course content.  Identifying and being aware of your mindset is the first step to making sure you don't stand in the way of your own success! If you don't fix your mindset, you'll be in danger of self-sabotaging your launch.  Many course creators don't think about mindset. They focus on everything else: emails, live streams, sales pages, offer value… but mindset is the FIRST and most important thing to master. Listen to the podcast now to learn how to master your course launch mindset, so you can get back to creating and launching your course and actually enjoying your success!

Is there anything better than when inspiration strikes? You know what I'm talking about! That moment where you sit up in the middle of the night with an idea. Something that you're excited about. Something that's going to change everything for you, your biz, and your audience. At least… you hope so! As entrepreneurs, having ideas is the best! I live for that lightning bolt moment. But if you've been around the block a few times, you know that not all ideas are created equal. In fact, some of them can really suck!

Today's podcast is a bit of a different kind of episode than we've done in the past… What I wanted to talk about today is how I've been dealing with, understanding, and, ultimately, learning to overcome my anxiety. As entrepreneurs, we deal with a ton of pressure and stress on a daily basis. We have SO MUCH responsibility on our shoulders every single day… Our income. Our business' income. Our employees' income. So, even if you don't necessarily consider yourself to be someone who has anxiety, I think this episode will be helpful for you, too. On the episode, I go into detail about exactly how I'm beating anxiety in my business and life. I've been open on the podcast before about how I struggle with depression and anxiety. For a long time, I thought that was how I just had to live.  That the constant hand-wringing, over-thinking, crazy brain would be me, and my normal, forever. What's incredible, however, is that that is NOT my normal anymore. Over the year, I have made big changes in how I live my life to bring more joy, more calm, and more GOOD into my daily experience. In this episode, I'm talking about the things I have done to bring down my episode to a manageable level. I'd love for you to listen and tell me what you think. Check it out now! FOLLOW MARIAH ON OTHER PLATFORMS:

Our minds are crazy powerful. Sometimes, we use that power for good. Like when we build courses and launch businesses and expand our influence to help people. But a lot of times, we use that power to tear ourselves down. To list out all the reasons why something CAN'T happen. Instead of focusing on the many reasons why it CAN. Today on the podcast, I'm doing something I've never done before. I'm sharing a piece of content from my most premium paid course, Evergreen Engines™. This little piece of audio is one of the most important parts of that course, because it is all about your MINDSET. Going evergreen WILL break your brain if you don't get in the right headspace. Making money without all the hustle and hard work makes us want to self-sabotage because it's so weird to us humans! If you don't master the evergreen success mindset, you'll sabotage yourself before you even start. Listen now! I can't wait to hear what you think.   RESOURCES MENTIONED: ✅Evergreen Engines: https://mariahcoz.com/evergreen  FOLLOW MARIAH ON OTHER PLATFORMS:

Today on the podcast I'm talking to my Accelerator client Isaac Oakeson! Isaac teaches civil engineers how to prepare for and pass their Civil Engineering certification tests. He's built an amazing biz—course, launch, webinars, funnel, all of it. This episode is particularly amazing because Isaac has achieved all of his phenomenal success WHILE having a full-time job AND a family! He's making his course business happen in his very limited free time.  He's created a “six figure side hustle” with his course, even though he has limited time to devote to it! If you have a full-time job and are wondering how you can possibly still manage your workload and side hustle (while still having a personal life!), this episode is for YOU! It's fascinating to hear how Isaac prioritizes and spends his time and SO useful for anyone in the same boat. Listen now! RESOURCES MENTIONED: ✅The Accelerator: https://mariahcoz.com/accelerator  FOLLOW MARIAH ON OTHER PLATFORMS:

I'm pulling back the curtain on what it's REALLY like to be an Accelerator member, with one of the most inspirational people I know, Paige Brunton of Square Secrets. Paige was actually the very first Accelerator client! She joined us all the way back in January of 2018. Paige came to us as a web designer who was looking to scale up her business and serve more clients without giving up more of her time and energy. Here's what Paige wanted to do when she joined the Accelerator: ➡️Stop trading

Today on the podcast I'm talking to my good friend and client, Claire Pelletreau, of the Get Paid podcast. In addition to being a badass podcast host, Claire is the expert in Facebook + Instagram ads! She runs ads for course creators, and teaches people like you and me to sell more of our courses through paid ads! Claire joined the Accelerator specifically to learn how to get her evergreen funnel up and running. 6 weeks after putting her funnel live...it had already earned her 10k in revenue! And this was with really low website traffic. In this episode, we go in-depth about conversion rates, how launches and evergreen works together, and how Claire promotes her evergreen funnel to her audience. Listen in now! Resources mentioned: ✅Webinar Rockstar: https://webinarrockstar.co ✅The Accelerator: https://mariahcoz.com/accelerator   Follow Mariah on other platforms:

I have a question for you: Why aren't you selling your course every week?

I don't know who needs to hear this today but: You have permission to stop creating daily content. For many years, the conventional wisdom was that you had to make a ton of noise, aka put out a ton of content, in order to be successful as an online business owner. That meant you had to blog every day, post every day, create every day.   If you wanted to launch an online course, you had to post something every single day for months and months leading up to your launch.   Otherwise, how would anyone know who you were?   I am here today with some good news:   That is totally not true anymore!

“Mariah, no one is finishing my online course. I'm pretty sure it sucks. What should I do?”   I hear this all the time.   My clients (especially the ones that are running their online courses for the first time) often come to me worried that their students aren't moving as quickly through their content as quickly as they would like...and it makes them feel like there is something wrong with the course itself.   When your students aren't finishing your course, it's easy to think that    a.) your course content sucks and  b.) you have to change what you're offering and add tons of new distractions to incentivize students to log in.   That's the wrong way to think about it.   It's normal to have people not finish your online course and go through 100% of every single video.   It's normal to have people take six weeks, six months, or six years to finish your online course.   Most of the time, people not finishing your course has nothing to do with whether or not your course content is good.    On this episode of the podcast, I'm talking about what you should do when your students are not finishing your online course.   Listen in today!   Follow Mariah on other platforms:

I love building webinars. But I know most people don't. Webinar creation is my happy place. I am in one of my best flow states when I am creating webinar content and then performing and delivering it.   I truly love it.   I really feel like it's an art form.   But so many of my clients come to me with so many issues and fears surrounding recording their webinars.   People hate recording webinars.   But they shouldn't!   There are so many amazing things about recording a webinar: it's a great opportunity for you to connect with your audience, it's an amazing way for you to teach content that will change people's lives.   But in reality, recording an evergreen webinar is the most effective thing you can possibly do for your business in two hours.   I'm explaining why on the podcast. Listen below and let me know what you think!   Follow Mariah on other platforms:

If you don't go evergreen you're just mean.   (Let me explain)   We call setting your course up on an evergreen sales funnel “going evergreen”. Simply put, an evergreen sales funnel is a system for selling your course online every single day, year round.  

In this joint episode of the podcast, Megan and I are talking through her exciting transition from a full time employee with us to branching off and running her own business full time!   We are BEYOND thrilled for her!

Finding your course idea can seem like a daunting task, but we're giving your 5 strategies to use while you come up with what you're going to do for you course. There are three things that make a course successful, so we'll go over everything you need to know to get started!    Resources Mentioned:   ✅- Amazon e-Book Reviews https://www.amazon.com/Kindle-eBooks/...   ✅- Reddit https://www.reddit.com/   ✅- Quora https://www.quora.com/   ✅- Libsyn https://www.libsyn.com/   Follow Mariah on other platforms:

In this episode, we're giving our best blogging tips for business so you can stop screwing around and start treating your blog like the business it is. We're talking about evergreen, pillar content that you should be creating, how you can start taking your blog seriously, and how to use your blog to grow your business.   You might be surprised on how you can use blogging as a foundational tool for your business! Forget the rumors that blogging isn't worth your time and energy. It's all about putting the right strategy behind your blog so you can effectively use it as a business tool.   SIGN UP FOR BUILD A PROFITABLE BLOG HERE: https://mariahcoz.com/build-a-profitable-blog/   Resources Mentioned: ✅- Episode 49, where we talk about the 10 essential blog posts you should have published.   ✅- Our list building program, Your First 1k.  ✅- One of our favorite blogs, Backlinko which is filled with amazing pillar content.   ✅Our free email course, Build a Profitable Blog!    Follow Mariah on other platforms:

We're talking about 10 types of blog posts you must have on your blog and why you should only create PILLAR content. Go so excited to go in depth into each type and how you can add so much value to your blog.   RESOURCES MENTIONED: ✅Mint ✅Google Keep ✅WordPress ✅Squarespace ✅Vega Protein Powder ✅ConvertKit* ✅BBG - Bikini Body Guide by Kayla Itsines ✅Rebekah Jones Follow Mariah on other platforms:

We've talked about alternatives to blogging, but what if you do want to start a blog? Blogging is still a powerful tool for you and your business, so we're going to talk about the benefits and why we still love to blog.   Resources Mentioned: ✅The Mariah Coz Show Episode 3 ✅Elle & Company Design ✅Pinterest  ✅Build A Profitable Blog free course   Follow Mariah on other platforms:

So you want to generate some passive income, but you don't necessarily want to create a course. That's okay! In this episode, we're going to go through passive income products that you can create. Don't forget to also download the Passive Income Systems and Tools Guide!   Resources Mentioned: ✅Abby Lawson ✅The Mariah Coz Show Episode 11 ✅Kelsey Baldwin - Paper & Oats ✅Etsy ✅Creative Market ✅Courtney Johnston ✅Maya Elious   Follow Mariah on other platforms:

We're so excited to have Kelsey Baldwin of Paper + Oats on the show!   Kelsey is an expert in how to create passive income on Etsy and is generously sharing her expertise.   She's also a Your First 1K student (you may remember the case study she did here) and the successful launch she had with the program.   In this episode, we're diving into how Paper + Oats started, Kelsey's income streams, and how to balance work and live with a two year old. Resources Mentioned:   ✅Etsy ✅Your First 1K ✅InDesign Field Guide ✅Amazon Marketplace  ✅Pat Flynn ✅Pinterest  ✅Creative Market   Follow Mariah on other platforms:

Passive income is often mistaken for money you can make without much work or effort involved. We're going to bust that myth, pull back the curtain, and talk about what is passive income and if online course really fall into the passive income category.   Resources Mentioned: ✅Creative Empire podcast   Follow Mariah on other platforms:

We get asked a lot about how to do joint venture webinars, and it's not as scary as it may sound! We're going through all the details in this episode.   Resources Mentioned:   ✅Joint Webinar Partner Tracker ✅Webinar Rockstar  ✅Denise Duffield-Thomas ✅The Ultimate Guide To Joint Venture Webinar Contracts     Follow Mariah on other platforms:

Being a successful freelance designer doesn't just come down to having great skills and a beautiful portfolio. You also need business smarts. That's where Nesha comes in. Nesha teaches business strategy to freelance designers through her courses, member's club and ebooks, helping them create businesses that are profitable, not just creative.   Resources Mentioned:   ✅Your First 1K ✅Webinar Rockstar ✅The Shelancers Club ✅Social Splash ✅Caitlin Bacher   Follow Mariah on other platforms:

We're talking through our top three tips on how to make money with webinars!   Resources Mentioned   ✅QVC ✅ Ultimate Webinar Checklist   ✅WebinarRockstar   Follow Mariah on other platforms:

Webinars are a great way to build your email and your authority, but how do you get people to register for your webinar? We're discussing our best webinar tips in this episode so you are prepared for success!   Resources Mentioned: ✅Episode 039: 3 Ways to Pick a Webinar Topic ✅Webinar Rockstar ✅HelloBar ✅Ultimate Webinar Checklist (freebie)   Follow Mariah on other platforms:

Are you struggling to pick a webinar topic that your target audience will love? In this episode, we're talking through exactly how to find the perfect topic so you can set your webinar up for success!   Follow Mariah on other platforms:

Do webinars still work in 2017, or are they a thing of the past? We're walking you through the latest updates for all things webinars and how you can still be utilizing them in your business.   Resources Mentioned: ✅Ultimate Webinar Checklist ✅Webinar Rockstar   Follow Mariah on other platforms:

In this episode, we're addressing why it is the best practice to create a separate website for your course. It will save you so much time in the long run, and we're going to explain why!   Resources Mentioned: ✅Squarespace ✅WebinarRockstar   Follow Mariah on other platforms:

In this episode, Megan is taking the reigns and giving a full Squarespace review and why we LOVE using it for all of our websites. She's also debunking some myths about everything you can do on Squarespace! Be sure to grab our free Squarespace video training too so you can get an insider's peek into the backend before you buy.   Resources Mentioned:   ✅ Why Megan switched from Wordpress to Squarespace   ✅Squarespace   ✅WordPress   ✅Weebly   ✅Wix   Follow Mariah on other platforms:

Feel like everyone is using Facebook ads? Do you need to spend thousands of dollars on them to promote your course? We get asked this question a lot, and in this episode we're diving into whether or not you should be spending your dollars on promoting your course through ads.   Follow Mariah on other platforms:

In this episode, we're addressing all the fears and doubts that come with creating and launching an online course. These feelings happen to everyone, including us! We're here to give you the pep talk and permission to move forward.   Resources Mentioned: ✅5 Minute Journal   ✅Sunny Lenarduzzi   ✅Amanda Bond     Follow Mariah on other platforms:

How much does it cost to launch an online course for the first time? Ten bucks? A thousand dollars? In this episode, we're going through every software and tech gadget you'll use to create and launch your course. You might be surprised on how little you actually need!   Resources Mentioned:   ✅ IFTTT ✅ Namecheap ✅ Gmail ✅ Squarespace ✅ Wordpress ✅ LeadPages ✅ ConvertKit ✅ MailerLite ✅ MailChimp ✅ Teachable  ✅ Thinkific ✅ Kajabi ✅ TinyPass ✅ MemberMouse ✅ Wistia ✅ ATR-2100 ✅ Blue Yeti ✅ ScreenFlow (Mac) ✅ Camtasia ✅ Quicktime (Mac) ✅Logitech C920 ✅Infusionsoft Follow Mariah on other platforms:

In this episode we're answering a question from listener, Becky. She said, “I'm curious about how to offer a course while running a business that sells physical products.” There really is a way to do both, and we're going to dive into all the juicy details!   Resources Mentioned: ✅Launch Your Signature Course https://www.launchyoursignaturecourse.com    ✅Julie Mollo, So You Wanna Be A Fashion Designer http://www.soyouwannabeafashiondesigner.co   Follow Mariah on other platforms:

We're answering an awesome question from fellow Entrepreneur, Monica. She asked, “How much of your launch content can you reuse?” You may be surprised, but you don't have to completely recreate your launch content! We're going to go through the tweaks you will need to make and how to relaunch successfully.   Follow Mariah on other platforms:

In this episode, we're going through four different hacks that are going to save you enormous amounts of time while you're creating your course. These are the exact strategies we use to 10x our productivity!  Resources Mentioned:   ✅Asana: http://www.asana.com/  ✅ConvertKit: http://www.convertkit.com/  ✅LeadPages: http://www.leadpages.com/  ✅Canva http://www.canva.com/  ✅Your First 1K: http://www.yourfirst1k.co/    Follow Mariah on other platforms:

Wondering what a sprint is? We're not talking about the 10 meter dash you did in grade school. In this episode, we're talking about how to plan your own two week “sprints” so you can stay focussed in your work and get huge projects done. Have a big launch coming up, a sales pages to be written, or need to plan and produce your content for the next quarter? Sprints are the answer!   Resources Mentioned: ✅Mariah's sprint workshop ✅Scrum (book): https://amzn.to/2EBeodW ✅Kingsumo: http://kingsumo.com/ ✅Podcast Episode 027: https://mariahcoz.com/27  ✅Your First 1K: https://www.yourfirst1k.co/    Follow Mariah on other platforms:

The time it takes to create a full, valuable course is no joke. In this episode, we're talking through exactly what you can do to prioritize your priorities and how to be ruthless to cut out the shit that isn't helping you right now, today, to create your course and build your empire.   Resources Mentioned: ✅Feedly ✅Sprint workshop Follow Mariah on other platforms:

In this episode, we're sharing 4 strategies that will ACTUALLY grow your email list. We know there are a million and one “hacks” out there and it can become so confusing to know what will actually work for list building. These 4 strategies are exactly what we use at Mariah Coz and they work so well every time!   Resources Mentioned: ✅Your First 1K ✅Episode 25 ✅Squarespace ✅Mariah's Sprint Planning Webinar ✅Build A Profitable Blog ✅ConvertKit ✅LeadPages ✅King Sumo ✅Gleam ✅Rafflecopter   Follow Mariah on other platforms:

In this episode, Megan and I are covering 7 different types of opt-ins that convert along with tons of examples of each! When it comes to creating an opt-in for your audience, decide what would be the most valuable for them and what they can refer back to again and again. After listening, we hope you have some great ideas on what to create!   Resources Mentioned: ✅ConvertKit  ✅4 Hour Body Slow Carb Diet - Tim Ferriss ✅Canva  ✅Apple Pages  ✅Instagram    Follow Mariah on other platforms:

In this episode, we're talking with Zach Spuckler who is the founder of Heart, Soul & Hustle. If you're wondering what it's like to have a super successful launch, a “failed” launch, or want to learn more about challenges, Zach is going to cover it all. He provides a super unique perspective to the definition of what online business can look like!   Resources Mentioned: ✅GET ZACH'S CHALLENGE WORKBOOK FOR FREE: https://heartsoulhustle.leadpages.co/challenge-workbook-opt-in-page/   ✅ Tools of Titan by Tim Ferris  ✅Zach's 3 courses ✅Launch Your Signature Course ✅James Wedmore ✅Your First 1K ✅Product Launch Formula ✅FiveFigureChallenge.com ✅ConvertKit ✅Pinterest ✅Facebook ✅Periscope   Follow Mariah on other platforms:

In this episode, we're not only talking about the importance of building relationships, but how. There are so many benefits to a relationship based business, and we're going through a four week process to help you get started!    Resources Mentioned: ✅BuzzSumo ✅Twitter ✅Instagram (and Instagram Stories) ✅YouTube ✅Pinterest ✅Facebook ✅Maya Elious ✅Unroll Me ✅Sunny Lenarduzzi ✅Buffer ✅Asana   Follow Mariah on other platforms:

In this episode, we're diving into an epic review of 2016 and what happened at Team Mariah Coz. We learned so many lessons, and are sharing them all with you! The good, the bad, and everything we want to work on for next year.   Follow Mariah on other platforms:

In this episode, we're chatting with Cole Hennen, of ColeHennen.com, and we're talking all about how to find a profitable course idea if you don't have your own list, and how to avoid burnout and stress with your first launches. Resources Mentioned: ✅GET COLE'S WORKBOOK CREATION KIT FOR FREE ✅ColeHennen.com / Pines Up North ✅XOsarah.com ✅InDesign ✅Apple Pages ✅Canva ✅Workbook Workshop ✅Maya Elious ✅Adobe Illustrator ✅ConvertKit ✅Gmail ✅Deadline Funnel ✅Tim Ferriss ✅Squarespace   Follow Mariah on other platforms:

In this episode, we're talking about the very basic software and platforms you need to start out with in your business, and sharing a bunch of free and inexpensive tools that we love.   Resources Mentioned: ✅Zapier ✅Squarespace ✅SamCart ✅Teachable ✅Asana ✅Trello ✅Buffer ✅LastPass ✅LeadPages ✅G-Suite ✅DPD ✅Digital Product Sales Flowchart   Follow Mariah on other platforms:

In this episode, we're chatting with Maya Elious, of MayaElious.com, and we're talking all about creating strategic content leading up to your launch and how to start building the right team.   Follow Mariah on other platforms:

In this episode we're chatting with Rebecca Tracey, of The Uncaged Life, and we're talking all about running your course business as a nomad, how to run in-person retreats, and how to know what to invest in your business at different stages.     Resources Mentioned: ✅GET BECCA'S BUSINESS BUILDING CHECKLIST FOR FREE: https://theuncagedlife.com/resources/ Follow Mariah on other platforms:

In this episode, we're chatting with Parker Stevenson, of Evolved Finance. We're talking all about how to create good financial habits and a sustainable business as an online entrepreneur.   Follow Mariah on other platforms: