The Profit Roadmap

In this episode, Naylor (Lawn Care Rookie) joins the Profit Roadmap to share his story of how he unintentionally started his lawn care business. Naylor tells you how he started and grew his lawn care business into the successful lawn care business it is today. He also shares the different things he's continuing to work […] The post Naylor's Story: How the Lawn Care Rookie Started a Successful Lawn Care Business appeared first on Service Autopilot.

In this episode, Riley Pototschnik (owner of RocketThruster) joins the Profit Roadmap to share his expertise in web development! He tells you how to make your website better by avoiding the most common mistakes made by lawn care owners. Plus, Riley gives you tips on how YOU can create an amazing website that #1 in […] The post Mistakes That Lawn Care Businesses Are Making on Their Website appeared first on Service Autopilot.

Jacob Godar (owner of Scooter's Lawn Care) returns for another episode of the Profit Roadmap to talk about what his business is doing during the COVID-19 pandemic. In this episode, Jacob talks about the measures he took before and after he found out the lawn and landscape industry was considered essential in Illinois. Plus, Jacob […] The post Keep Your Business on Track During COVID-19 appeared first on Service Autopilot.

Garrett Matthews (owner of Matthews Landscape) joins the Profit Roadmap to talk about how he's continuing to grow his business during the COVID-19 crisis. In this episode, Garrett tells you the different procedures he's put in place for his team. Plus, he explains how he's taking advantage of low-cost marketing conversions right now. Garrett gives […] The post This Is the Time to Be a Leader appeared first on Service Autopilot.

Marvin Salcido (2017 Biggest Badass and owner of Salcido Lawn) joins this episode to talk about the operational changes he's making in his business during the Coronavirus pandemic. In this episode, Marvin explains the different things he's doing to protect himself and his employees. He also talks about the shifts that might happen in the […] The post Marvin Salcido: We're All in This Together appeared first on Service Autopilot.

Phil Ricci (from Clearent) talks about how credit card processing is essential in the current COVID-19 crisis. He tells you all about Clearent and why he's so passionate about the company. He also tells you what makes them different from other credit card processors. You'll find out how you can begin taking advantage of this […] The post COVID-19: What Credit Card Processing Can Do for You Right Now appeared first on Service Autopilot.

John and Nikki DeCausmaker (from Little Johns Lawns and CallBoss) talk about what they're doing during the Coronavirus crisis. John and Nikki explain how they're keeping their employees safe and healthy as well as how they're continuing operations. Plus, they give advice on how your business can not only make it through the Coronavirus pandemic […] The post COVID-19: Focus on Your Message appeared first on Service Autopilot.

Jason Cupp (Kolbe Certified Growth Consultant) returns again for another episode of the Profit Roadmap to talk about the one thing that's affecting ALL business owners right now—the Coronavirus. In this episode, Jason talks about how you can ensure your business is deemed “essential” and is operating legally. Plus, Jason explains the necessary measures you […] The post What Service Business Owners NEED to Hear Right Now appeared first on Service Autopilot.

Garrett Matthews (owner of Matthews Landscape) talks about how he's built a brand to solve his labor problems - and you can too! In this episode, Garrett talks about the resources that have helped him get there. Plus, he explains the things he's had to stop doing to grow his business. Garrett tells you exactly […] The post Building a Brand to Solve Your Labor Problems appeared first on Service Autopilot.

Jason Cupp (Kolbe Certified Growth Consultant) rejoins the Profit Roadmap to talk about the word most business owners hate—financials! In this episode, Jason explains where the majority of business owners struggle with their financials. Plus, he tells you where your overspending, so that you can grow a more profitable business. Jason tells you exactly how […] The post Focus on Financials for a Profitable Business appeared first on Service Autopilot.

Kirk Slack, former 2018 Biggest Badass winner and owner of Wellspring Landscape Services, joins the Profit Roadmap again! He explains his year leading up to winning the Biggest Badass competition. Before winning the BBA competition, Kirk took a 3-week dream vacation with his son… but he almost didn't go. All because he was worried about […] The post Take a Vacation to Find What's Broken in Your Business appeared first on Service Autopilot.

Conley Ipson (from Ready, Set, Mow!) tells Cody and Bear about his hiring struggles in 2019. He explains how he's been trying to solve this issue as well as what he's learned. He also tells them the new things he's doing to try to solve this problem. PLUS, Conley shares how he thought he was […] The post Raise Your Prices With These Profitable Strategies appeared first on Service Autopilot.

Brandon Brown and Ryan Chipman (from Schneider Tree Care) explain to Cody and Bear how they've pushed past their “growth ceilings”. They tell you how to create your own sustainable goals to promote steady and faster growth in your business. Plus, they share their top secrets, which they attribute to their success. And don't forget! […] The post Push Past Your Business' Growth Ceilings to Experience True GROWTH appeared first on Service Autopilot.

Jacob Godar (from Scooter's Lawn Care) comes back for another episode of the Profit Roadmap to tell you about his business' most recent successes. He tells Cody and Bear how he took his business to over $1 MILLION in revenue in 2019. Also, find out the top two bottlenecks he faced to reach this goal. […] The post The Bottlenecks Keeping You from Reaching $1M appeared first on Service Autopilot.

At SA6, Mike Callahan joined the PRM again! In this episode, Mike tells you how he's created TWO businesses that run themselves… And you can do it too! He'll tell you all about how he's automated his businesses as well as why he's so driven to help you automate yours too. Here's the book Mike […] The post Exiting the Business appeared first on Service Autopilot.

Jess Winsett (our HR guru) makes Cody and Bear total interview experts, as she explains the right way you should be conducting interviews. The post The 3 Questions You CANNOT Ask in an Interview appeared first on Service Autopilot.

Right before her big vacation, Cody and Bear convince Jess Winsett (our HR guru), to guest star in a two-part series on the PRM. She tells you the key to developing amazing employee retention - the Buddy Program. The post How to Keep Good Employees Longer appeared first on Service Autopilot.

Bear talks about a few major problems in the service industry, but they all have one simple solution that boils down to this… communication. The post Bear Flies Solo!|The Profit Roadmap appeared first on Service Autopilot.

For unknown reasons, Lisa Marino (SA Digital Marketer) rejoins SA's “dynamic duo” (Cody and Bear) for another episode of Profit Roadmap! She talks about how to create effective marketing and when you should be marketing. Also, she'll tell you how to utilize the one very popular source of FREE marketing that can start making you […] The post Sell ALL Busy Season Long |The Profit Roadmap appeared first on Service Autopilot.

Chris Volpe rejoins Profit Roadmap to finish out his series about being a great leader. Did you know that 80% of results come from 20% of the time you spend working? It's a little something called the 80/20 principle, and Chris is going to tell you all about it. He'll actually tell you how to […] The post Pareto Revisited | The Profit Roadmap appeared first on Service Autopilot.

Chris Volpe (our Director of Training and Special Services) joins us to tell you how to be a great leader. Just by delegating, you can become the great leader you've always dreamed of… but there are also a few other things you can do too. Chris tells you exactly how to do just that. He […] The post Become a Leader | Profit Roadmap appeared first on Service Autopilot.

Kory Ballard (the CEO of Ballard Incorporated - Green Industry Accessories and Perficut Companies Inc.) joins us to talk about his successful marketing strategies. Through his hard work and dedication, Kory started his first lawn care business in high school. Now he develops the sort of efficiency products he wishes he had when he was […] The post From the Field to the Product Lab: Creating Efficient Lawn Care Accessories appeared first on Service Autopilot.

Bear is NOT alongside Cody, so Patrick (SA Marketing Director) tries to fill his shoes! Brian Stearman talks about being the owner of Lawn Care Marketing Mechanic and why its primary focus is helping lawn care businesses. As a former lawn care owner, Service Autopilot user and SA Academy member, he's learned a lot over […] The post Interview with Lawn Care Marketing Mechanic | Profit Roadmap appeared first on Service Autopilot.

It's a reverse-PRM. Angela Brown, house cleaning guru, asks the questions cleaners NEED answers to about Service Autopilot. If you're a cleaner looking to sign up for SA, let's get you on-board. "Summon the Rawk" by Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 The post Angela Brown Interviews Cody & Bear appeared first on Service Autopilot.

Jeff Harkness gives service business owners advice on growing their business the smart way. He started (and still runs) his own business - Three Point Group. He explains why many service businesses fail… and why less succeed. He'll tell you everything you need to know about being a wise entrepreneur. If you'd like one-on-one financial […] The post Smart Growth with Jeff Harkness appeared first on Service Autopilot.

Ted didn't send a woman to prison! He talks about why he dropped his biggest client (that was bringing in 6-figures) and an update on that story from last year. He dropped them because he saw the bigger picture. Plus, he shares his story about an embezzlement issue within his lawn care company... and why […] The post UPDATE: Ted (Glaser) Talk appeared first on Service Autopilot.

Mini-episode with Bo and Brady Burke recorded at SA5 last fall. After meeting Bear in 2017, Bo and Brady Burke describe their experience with Service Autopilot and why they've recommended it many times. They explain how Automations have been a total game-changer for their lawn care business and has jumpstarted their growth. The mobile app, forms […] The post "Service Autopilot is a Game-Changer" appeared first on Service Autopilot.

Former Biggest Badass winner, Marvin Salcido, talks with Cody and Bear about remaining profitable while adding services to your business. He talks specifically about how fertilization and weed control was a total game-changer for his Tyler, Texas lawn care business. Resources: Marvin's other appearance on the show Starting a Lawn Care Business (Marvin contributed to […] The post Grow Your Business by Adding Services appeared first on Service Autopilot.

We talk with Kirk Slack - right BEFORE he won the Biggest Badass Award at SA5. You can check out Kirk's winning submission over on the Lawn Care Millionaire YouTube channel. Kirk talked to us about growing in patience and the necessity of effective communication with your team - a winning badass strategy if we […] The post Biggest Badass 2018 Interview appeared first on Service Autopilot.

Michelle Myers of PinkCallers chats with The Profit Roadmap about why you might need a virtual assistant and that PinkCallers is the VA of choice for Service Autopilot members. "Summon the Rawk" by Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 The post Should I Hire a Virtual Assistant? appeared first on Service Autopilot.

Taylor Hansen, long-time SA user, chats with Cody and Bear at SA5 about joining SA Academy BEFORE he started his business and the overwhelming value of being in a mastermind group as he went through the startup process at his business. "Summon the Rawk" by Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 The post "I Joined a Mastermind Group BEFORE I started my business" appeared first on Service Autopilot.

Bear recounts two failed attempts to save his gym membership. One got his money but wasn't honest. The other didn't even pretend to care about making the sale. "Summon the Rawk" by Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 The post How to Save Missed Sales Opportunities appeared first on Service Autopilot.

Jonathan, Cody, and Bear chat about dealing with problem clients. Should you: Bend over backward to accommodate every request? Refuse to yield a single inch? Fire them? It's a great reminder that service business owners are professional problem-solvers - but they have to keep that inside the scope of their business. "Summon the Rawk" by […] The post How to Handle "Troublemaker" Clients appeared first on Service Autopilot.

Cody and Bear are back in the studio from GIE. They're talking about their time at the show AND the excitement of meeting listeners in person. After interacting with a bunch of SA users in Kentucky, we wanted to reflect on the importance of attracting and creating brand ambassadors. "Summon the Rawk" by Kevin MacLeod […] The post Create Brand Ambassadors appeared first on Service Autopilot.

Chris Volpe returns to talk about putting employees through "boot camp." Resources: Tony Romo: A Football Life The Pareto Principle is an Italian Cheese "Summon the Rawk" by Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 The post One Big Venn Diagram of Awesome-ness appeared first on Service Autopilot.

Bear opens up with a personal story that marries confidence and arrogance - a contradiction on the surface, but one you'll find very useful in your business. Here's the clip Bear referenced: "Summon the Rawk" by Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 The post Be Humbly Arrogant appeared first on Service Autopilot.

Jess Winsett, our HR guru, talks to us about the power of employee referral programs. Resources: Martha Woodward - Employee Incentives "Summon the Rawk" by Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 The post Do Employee Referral Programs even work? appeared first on Service Autopilot.

Jonathan explains time management, delegation, and "wall-building" to avoid distractions so you can push your business forward. Resources: No B.S. Time Management for Entrepreneurs (by Dan Kennedy) "Summon the Rawk" by Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 The post Why You Should Build Walls Around Yourself appeared first on Service Autopilot.

Cody convinces Bear that marketers should exist... and that every small business is marketing, whether they believe it or not. Resources: Starting out Facebook Advertising (Lawn Care) Facebook Ads for Cleaners How to Market Your Lawn Care Business (9-Arounds) "Summon the Rawk" by Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 The post "Why Do I Need Marketing?" appeared first on Service Autopilot.

Bear draws on his many years of sales experience to teach Cody how to close deals over the phone. This is the best way to make sales in your service industry business... but it can be intimidating to people who are really comfortable making sales happen in-person. Resources: Spin Selling by Neil Rackham Jim Evans' […] The post How to Close Sales over the Phone appeared first on Service Autopilot.

Marvin Salcido was crowned (literally) at SA4 as the "Biggest Badass" of the year. This week on The Profit Roadmap you can hear his journey from hungry college student to owning a large and profitable lawn care business. Resources We Mentioned: Pricing Calculator Wrapping Your Truck in 2018 Get Your Tickets to SA5 "Summon the […] The post The Biggest Badass Interview | Profit Roadmap appeared first on Service Autopilot.

Mike Michalowicz talks about the business hierarchy of needs and his brand new book (Clockwork: Design Your Business to Run Itself). We learn about the two points your business could be stuck between. Resources we mentioned: Pre-order Clockwork today Read Profit First to get your finances in order Mike spoke at our annual conference a couple of years ago... it was a […] The post Your business could run like Clockwork appeared first on Service Autopilot.

Jess Winsett, our HR guru, talks to Cody and Bear about getting rid of bad culture fits (and all-around terrible employees). She keeps an eye toward "gotcha" moments to avoid problems down the road AND helps you consider alternatives to letting go that squeaky-wheel employee. "Summon the Rawk" by Kevin MacLeod (incompetech.com) Licensed under Creative […] The post Cody and Bear Get Fired! appeared first on Service Autopilot.

Martha Woodward owns Dusting Divas and is the co-founder of Quality Driven Software. She talks to us about being afraid of customer feedback, how to get over that fear and embrace the opportunity to improve your business. Resources: Martha's last time on the show at SA4 Quality Driven Software This year's conference, SA5 "Summon the […] The post Are You Afraid of Customer Feedback? | The Profit Roadmap appeared first on Service Autopilot.

Jim Evans tells us when he thinks you should use "hard sell" tactics to close the deal with a lead. We give examples of hard selling from our own experience and encourage you to look at the sales process as a fellow consumer first and as an owner second. Resources: Jim's last episode The Dip […] The post Is the "Hard Sell" Ever Appropriate? appeared first on Service Autopilot.

Rodney Smith of Raising Men Lawn Care is mowing 50 lawns, at least one in each of the 50 states. Cody talks with Rodney about his mission and how you can use community outreach to build a great reputation. Resources: Raising Men Lawn Care Rodney's Instagram Community Outreach Blog Post "Summon the Rawk" by Kevin […] The post 50 States, 50 Lawns and Building Your Reputation appeared first on Service Autopilot.

Chad Cranston and Garrett Matthews are very different people. Chad is a former IT/tech guy. Garrett is a former firefighter. They live hundreds of miles apart. One's in the desert (Chad), the other's in the swamp (Garrett). They talk at least twice a day... and they credit those talks with saving their businesses and plugging […] The post The Best Bet to Avoid "Business Blindness" appeared first on Service Autopilot.

Conferences and events are a dime a dozen. Jason Cupp and Bear talk about how to know if an event is right for you and how to justify the cost of attending. Get more info on SA5 (or buy your tickets today)! Resources Mentioned: Jason's Consulting Site Check out SA5 (this year's conference) "Summon the […] The post How to Know a Business Education Event is Right for You appeared first on Service Autopilot.

Lisa Marino knows marketing. And she's ready for you to step up your game. It's not enough to run an occasional Facebook ad, you need to take your brand message to many more channels. Cody, Bear and Lisa present other marketing channels, ones we've neglected previously on The Profit Roadmap. Other marketing channels every service […] The post How to Expand Your Marketing into Multiple Channels appeared first on Service Autopilot.

Jacob and Nicholle Godar talk about the trials and triumphs of the last year at Scooter's Lawn Care. They tell us about having their biggest year ever, moving to Florida from Illinois, shutting down a branch, and moving back to Illinois. It was a crazy year and they managed to keep Scooter's, and their marriage, thriving. […] The post The Business Owners' Marriage Survival Guide appeared first on Service Autopilot.

Take pictures that people want to see and you'll grow your Instagram audience. Cody, Patrick and Bear talk about how to use Instagram to better effect for your small business. Resources Mentioned: Value First Marketing Framing Your Shots Blog Post Nicholle's Web Design Blog Post Special thanks to Nicholle for providing some quick talking points. […] The post Small Business Instagram isn't about Your Equipment appeared first on Service Autopilot.