The Social Launch

This week, I discuss how to use social media to put yourself out there on social media and put a face to your business. Topics discussed: Writing thoughtful captions and sharing stories. Using video and the stories feature. Leaving thoughtful comments. This podcast is powered by ZenCast.fm

This week, I discuss claiming your Google My Business listing, and paying for Google. Topics discussed: How to claim your Google My Business listing A story about a local business who didn't know they could edit their 'permanantly closed' GMB listing. You don't have to pay for Google! Links mentioned in this episode: www.thesociallaunch.com This podcast is powered by ZenCast.fm

This week, I'm sharing some idea generation tools if you're stuck not knowing what to post on social media, or you need blog post ideas, etc. Links discussed: 50 social media post ideas https://www.socialmediamarketingtipscanada.com/50-creative-social-media-post-ideas/ Promo Republic http://bit.ly/trypromorepublic Quora https://www.quora.com Answer the Public https://answerthepublic.com This podcast is powered by ZenCast.fm

When you're getting started on Instagram, or you've been using it for awhile but you're a bit confused about the different ways you can share posts, here is a rundown. Today I discuss Instagram posts, Stories, Reels, and IGTV. Topics discussed: Instagram Posts Instagram Stories and Highlights Instagram Reels IGTV Links mentioned in this episode: https://thesociallaunch.thinkific.com/courses/social-media-for-business use code april50 for 50% off Social Media Optimizer course! https://www.socialmediamarketingtipscanada.com/instagram-posts-stories-reels-and-igtv/ https://business.instagram.com/blog/announcing-instagram-reels/ https://jasminestar.lpages.co/instagram-reels-checklist/ If you want more information about using social media for your business, check out the Social Media Optimizer course which walks you through the main platforms including Instagram, and includes helpful videos, tutorials and PDF downloads https://thesociallaunch.thinkific.com/courses/social-media-for-business. I'm in the process of updating this course with new updates and content, so because of that I'm offering a half off code until the end of April 2021, so if you're reading/ listening in April 2021, go the the link, use code april50 and instead of paying $97, you'll save almost $50, plus that gets you lifetime access, so everyone I create new course content you will have access. This podcast is powered by ZenCast.fm

This week, I share some quick tips to create a more positive Facebook Newsfeed. Every once in awhile, we might need to change up our content, or who we follow, so I share 3 ways to do that. Links mentioned in this episode: Create a More Positive Facebook Newsfeed blogpost https://www.socialmediamarketingtipscanada.com/create-a-more-positive-facebook-newsfeed/ Video tutorial https://youtu.be/9Fx39y0aHPU How to Choose the Best Social Media Management Tool for Your Business https://www.socialmediamarketingtipscanada.com/best-social-media-management-tool-business/ My favourite content idea platform http://bit.ly/trypromorepublic This podcast is powered by ZenCast.fm

This week, I share some tips for using social media as a networking tool. I share some best practices for selling on social media, and some things not to do on social media. People and Links mentioned in this episode: Jess Dukes https://instagram.com/mrsdukesfitspo Freebirds Mentorship for freelancers http://bit.ly/FreedomMentorship This podcast is powered by ZenCast.fm

This week, I discuss the biggest reason your business needs to have a website, even if you are doing awesome on social media. Topics discussed: Owning your own platform Opportunity on marketing material Being seen on Google Links mentioned in this episode: https://www.instagram.com/thesociallaunch/ http://wix.com This podcast is powered by ZenCast.fm

With Halloween coming up I thought it would be fun to share some ideas for what to post onto social media on specific holidays. Get Halloween specific ideas here https://www.socialmediamarketingtipscanada.com/13-easy-halloween-social-media-marketing-ideas/ Use these discount codes on Promo Republic to save up to $50. Standard (Best for small businesses). Original price $49/month $10 discount coupon - prstandard10 Solo (Best for personal use). Original price - $108/ year $20 discount coupon - prsolo20 Standard (Best for small businesses). Original price - $468/year $50 discount coupon - prannualstandard50 Try Promo Republic for free here http://bit.ly/trypromorepublic

Today we are talking all about IGTV and before you say oh well I don't need another platform, this is more of an episode about how to repurpose your existing videos and use on instagram, while getting more views on IGTV. IGTV is basically YouTube for Instagram. So if you're creating videos, you might a well be getting as much use of them as possible and that means using IGTV Quick IGTV FAQ's Videos must be between 15 seconds and 10 minutes long. Videos must be in MP4 file format. For more techy explanations visit https://help.instagram.com/381435875695118 How to upload videos to IGTV Create an IGTV channel From the Instagram app or IGTV app: Tap the IGTV symbol (TV with line inside) in the top right of Feed, or open the IGTV app. Tap the circle wheel icon Make sure you have the proper sized video- I use Kapwing.com to resize to IGTV so wording fits. (Check out episode 111 for more details on Kapwing and resizing your videos https://the-social-launch.zencast.website/episodes/111) You could also record a vertical video. From IGTV, click on the plus symbol to add a video (aim for 1 minute) Complete title and description important add a preview to your feed! This is so important because your video will show up on your Instagram profile, and if someone finds interesting, they can click to watch the full video. So basically you're getting your content on 2 platforms at once. Another note** you can also add to Facebook at the same time! Another awesome feature of IGTV is that for smaller accounts who want the swipe up feature and don't have, you can link your Instagram stories to your IGTV videos! Another thing you can do with your IGTV videos, is send to people directly. So when you click into one of your videos, see the little paper airplane type icon, click that and direct message it. This is SUCH a great way of getting more views, even if its only a handful at first, why not get more views on a video you already created?

In this episode, I share a new podcast I'm working on and a tool to help you resize your videos and reuse on Instagram and IGTV. Links mentioned: Follow Your Bliss Podcast: https://www.blissfinity.me/podcast Kapwing: https://www.kapwing.com Let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/ YouTube https://www.youtube.com/channel/UCD8EQeEoE8q1CLEWq9vSqcw?view_as=subscriber

In this episode, I share my thoughts on adjusting your social media strategy to save time from spending your time on things that aren't working. How to get organized on social media for 2019 5 Steps to a Social Media Strategy http://www.socialmediamarketingtipscanada.com/5-steps-to-a-social-media-strategy/ Social Media Frameword (FREE Course!) http://thesociallaunch.thinkific.com/courses/social-media-framework How to Create a Social Media Strategy https://media.zencast.fm/the-social-launch/101.mp3 Guide to Setting Goals on Social Media http://www.socialmediamarketingtipscanada.com/setting-goals-for-social-media Thanks for listening, let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/ YouTube https://www.youtube.com/channel/UCD8EQeEoE8q1CLEWq9vSqcw?view_as=subscriber

In this episode, I share 3 tools to use to create graphics and videos to share for New Years! (or anytime of year) Social Media Tools I mention: Crello https://crello.com Pexels Video https://videos.pexels.com/search/new%20years Biteable https://biteable.com/templates/ How to get organized on social media for 2019 Social Media Frameword (FREE Course!) http://thesociallaunch.thinkific.com/courses/social-media-framework How to Create a Social Media Strategy https://media.zencast.fm/the-social-launch/101.mp3 Guide to Setting Goals on Social Media http://www.socialmediamarketingtipscanada.com/setting-goals-for-social-media Thanks for listening, let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/ YouTube https://www.youtube.com/channel/UCD8EQeEoE8q1CLEWq9vSqcw?view_as=subscriber

In this episode, I discuss how you can start getting organized on social media for the new year! We discuss how you can: Start with your goals for each of your social media platforms 2019 overview calendar monthly calendar with categories tools to get you organized (Hootsuite, Buffer, Hiplay, Canva, Crello and Promo Republic) How to get organized on social media for 2019 Social Media Frameword (FREE Course!) http://thesociallaunch.thinkific.com/courses/social-media-framework How to Create a Social Media Strategy https://media.zencast.fm/the-social-launch/101.mp3 Guide to Setting Goals on Social Media http://www.socialmediamarketingtipscanada.com/setting-goals-for-social-media Thanks for listening, let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/ YouTube https://www.youtube.com/channel/UCD8EQeEoE8q1CLEWq9vSqcw?view_as=subscriber

In this episode, I share some ways to promote your business during the holidays that your customers will actually like, versus pushing ads in their face the whole time. Here are some of the ideas we discuss: creating a contest giveaway and marketing to people after to send an offer sharing helpful tips and offer a suggestion to a pain point collaborating with other businesses to help get more shares of your content If you are liking this podcast, remember to subscribe (that can be your gift to me ;)) it lets me know you are enjoying this content and I know to create more of it! Thanks for listening!

Are you afraid of sharing too much of your content for free? Think your content is too valuable and you should be selling all your information? Here are a few reasons why giving away content for free could grow your business and bring you new clients, plus, how to share content for free and still have content available to sell. Links mentioned Social Media Optimizer course http://www.socialmediasuccesscourse.com/courses/social-media-for-business Thanks for listening! Let's connect! leslie@thesociallaunch.com Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/

Do you need more positivity in your life? In this episode I share a few stories of how people are using social media to inspire positivity. Links mentioned Killian's Courage https://www.facebook.com/courageforkillian Go Fund Me Campaign for Killian Mather McKessock Waddell https://www.gofundme.com/killian-mather-mckessock-waddell Thanks for listening! Let's connect! leslie@thesociallaunch.com Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/

Are you trying to create an effective social media marketing campaign but don't know where to allot your ad spend? I get asked often which is better, Facebook ads, or Google Ads. In this episode, I discuss how to determine which advertising option is best for your business, how to find data that shows you which option is best, and a few things to do once you run a Facebook or Google Ad. Links mentioned Facebook Blueprint https://www.facebook.com/blueprint Google Adwords https://adwords.google.ca/ Google Analytics https://analytics.google.com Thanks for listening! Let's connect! leslie@thesociallaunch.com Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/

Has it been months since you posted to social media? Are there certain social media platforms that you've neglected and want to get back into? In this episode I share 3 quick and easy strategies for getting back into those social media platforms. Links mentioned: Buffer www.buffer.com Hiplay App www.hiplayapp.com Thanks for listening, let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/ YouTube https://www.youtube.com/channel/UCD8EQeEoE8q1CLEWq9vSqcw?view_as=subscriber

If you're like me, you are hesitant to spend money when you don't need to, but there are somethings you need to invest in, in order to grow yourself and your business. In this episode I discuss: Books and audio books: Sign up to Audible for free and get 2 free audiobooks https://amzn.to/2Ms2p7G Read my blog about some of my favourite business books http://www.socialmediamarketingtipscanada.com/one-book-a-month-my-review-of-12-business-books/ Conferences. If you want to learn more about social media, attending Social Media Marketing World 2019 is where I'll be! If you use my Affiliate Link, you can get up to 50% off your ticket http://bit.ly/smmw19register Coaching. This one can be the most costly, but if you chose wisely, it can help uplevel your business. (Plus, you can write this off in your business, which is a plus!) Thanks for listening! Let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/

In this episode I talk about creating your own social media strategy for your business. Links Mentioned Social media framework (free course) http://thesociallaunch.thinkific.com/courses/social-media-framework Episode 37- 5 Steps to a Social Media Strategy https://media.zencast.fm/the-social-launch/37.mp3 Social Media Optimizer http://thesociallaunch.thinkific.com/courses/social-media-for-business SAVE 50% with coupon code ****podcast100 Thanks for listening. Let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/

In this episode I share my journey and story of starting an online business and being a social media manager. Are you a 'job hopper' and can't seem to find the right job? That was me too. Plus, thanks for being here with me for 100 episodes, I appreciate you. As a thank you, grab The Social Media Optimizer for 50% off, which is less than $50! Use coupon code podcast100 to get that deal. Social Media Optimizer http://thesociallaunch.thinkific.com/courses/social-media-for-business SAVE 50% with coupon code ****podcast100 Thanks for listening. Let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/

In this episode I share some tips for getting your Instagram Stories viewed by more people. I tyically don't get thousands of people viewing my story (I only have 1,000 followers) but by adding the location tag, hashtags, etc. my reach definitely reaches hundreds of people versus a few (not that only reaching a couple people doesn't matter, because it matters! Every person matters). Do you want a more visual tutorial of these tips? Let me know on social or email leslie@thesociallaunch.com Social Media Optimizer Course http://thesociallaunch.thinkific.com/courses/social-media-for-business Thanks for listening. Let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/

New Instagram Updates! Here are some of the latest Instagram updates and how you can use in your business. IGTV New message inbox feature Face filters Buyable posts and stories DM video option What do you think of all the new Instagram updates? Let me know on social or email leslie@thesociallaunch.com Thanks for listening. Let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/

Are your posts not reaching as many people as you'd like? In this episode I talk about 4 ways to increase your reach on Facebook and get your posts seen by more people. Thanks for listening! Let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/

In this episode I speak with Priyanka, founder and owner of AYVA Jewelry. She shares her story of how she started her business, the passion and purpose behind the business and how she uses social media to promote her products. Check out AYVA Jewelry here: www.ayvajewelry.com www.instagram.com/ayvajewelry www.facebook.com/ayvajewelry Thanks for listening! Let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/

In this episode I share 3 main reasons why writing a blog can help grow your business and complement your social media. We talk about: Blogging gives you content to share on social media how you control the content and align it to your community increased website traffic Links mentioned: How to Start a Blog for Business http://www.socialmediamarketingtipscanada.com/how-to-start-a-blog-for-business/ Thanks for listening. Let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/

Can social media help increase retail sales? Can businesses use social media to help get more in-store traffic and sales? Social media is not just effective for increasing sales for an online store, but offline too. In fact, 74% of shoppers make buying decisions based on social media. That's a huge amount of people using social media to help guide their purchases. So how can businesses take advantage of social media to increase the foot traffic to their location, and ultimately increase their sales? Here are a few ideas. Blog mentioned: http://www.socialmediamarketingtipscanada.com/using-social-media-to-increase-retail-sales/ http://www.socialmediamarketingtipscanada.com/how-to-choose-the-best-social-media-platform-for-your-business/ Thanks for Listening! Let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/

Do you need some new tools to create engaging social media graphics? One way to grab attention while people are scrolling through their social media accounts is by creating striking and engaging social media graphics. In this episode I share a few of my favourite tools, plus mention this blog post with 4 more resources Create Engaging Social Media Graphics with These 8 Tools and Resources http://www.socialmediamarketingtipscanada.com/create-engaging-social-media-graphics/ Tools mentioned: Wavve.co http://wavve.co/ PicMonkey www.picmonkey.com Promo Republic http://get.promorepublic.com/the-social-launch/ Pablo https://pablo.buffer.com/ Canva www.canva.com Easy Photo Editing Video Tutorial https://youtu.be/GpR6IhyGv2I Get more resources here http://www.socialmediamarketingtipscanada.com/create-engaging-social-media-graphics/

Mike Commito is a hockey historian, has been featured on Sportsnet and VICE Sports and has a book coming out in September, Hockey 365. Mike is sharing tips about using Twitter, how conversations can lead to opportunities (like him being featured in a documentary) and how businesses can take advantage of Twitter for their business. Mike Commito on Twitter https://twitter.com/mikecommito Hockey 365 https://www.amazon.ca/Hockey-365-Daily-Stories-Ice-ebook/dp/B077MTRBJX Want to optimize your Twitter profile? Download this handy checklist http://www.socialmediamarketingtipscanada.com/twitter-optimization-checklist/ Thanks for listening! Let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/

Free Social Media Courses to Improve Your Online Marketing Skills Are you looking to increase your knowledge of social media? Here is a list of free social media courses available online to improve your social media marketing skills. Hootsuite Social Marketing Course https://education.hootsuite.com/courses/social-marketing-education Hubspot Inbound Course https://academy.hubspot.com/courses/inbound Facebook Blueprint Course https://www.facebook.com/blueprint GCF Social Media Course https://www.gcflearnfree.org/topics/socialmedia/ Social Media Framework Course to get organized on social media http://www.socialmediasuccesscourse.com/courses/social-media-framework Thanks for listening! Let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/

Are you unsure about why you would schedule your social media posts? Scheduling your social media posts helps you save time, save wasted 'scrolling' time, gives you more time to engage, and allows you to take advantage of upcoming holidays. Social media schedulers mentioned: Hootsuite: https://hootsuite.com/ Buffer: https://buffer.com/ Hiplay: https://hiplayapp.com/ Tailwind: https://www.tailwindapp.com/i/socialmediatips (you and I get a free month when you use my link!) Plann: https://www.plannthat.com/ Blog: Should you schedule your social media posts http://www.socialmediamarketingtipscanada.com/schedule-social-media-posts/ Blog: How to choose the best social media scheduler http://www.socialmediamarketingtipscanada.com/best-social-media-management-tool-business/ Thanks for listening! Let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/

In this episode I am joined by Noam Gordon "Dear Mishu Dad". He gives input on what an influencer is, how to identify the best one for your campaign, how to hire and what is included in the contract. Check out Episode 80 for tips for How to Find an Influencer Dear Mishu Dad http://dearmishudad.com Where to find a free Influencer Contract (my gift to the community): http://dearmishudad.com/influencer-agreement/ Thanks for listening! Let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/ The Social Launch Podcast http://www.socialmediamarketingtipscanada.com/podcast/

I get asked quite often to check out infographics and products, and then if I like them, write a blog post about them with a link to their website. This is a great way of getting more exposure for your brand, and improves your SEO if you get a link from a website that has high authority. However, when you are the person reaching out to pitch your product or service, there are some things to avoid doing, or your email will likely end up deleted. In this episode I share some of my experiences with being pitched to, and share some things to avoid in order to successful pitch your product and get a blog post written with your link included. Thanks for listening! Let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/ The Social Launch Podcast http://www.socialmediamarketingtipscanada.com/podcast/

Back in September, I decided to focus more on Pinterest in order to increase my website traffic. While I ddin't see overnight results, I do now see substantially more website traffic from Pinterest. In episode 59 https://media.zencast.fm/the-social-launch/59.mp3 I gave my Pinterest beginner tips. I now see substantially more website traffic because of Pinterest. In this episode I break down whats working. Links mentioned: Pinterest blog post: http://www.socialmediamarketingtipscanada.com/pinterest-business-beginner-tips/ Social Warfare: https://warfareplugins.com/?ref=1354 Tailwind: https://www.tailwindapp.com/i/socialmediatips Pingroupie to find Pinterest groups: www.pingroupie.com Thanks for listening. Let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/ The Social Launch Podcast http://www.socialmediamarketingtipscanada.com/podcast/

Sometimes you just feel stuck for what to post on social media. In this episode, I share 5 ideas for what to post onto social media and some ideas for how to incorporate videos, graphics and other post ideas into your social media accounts. For more ideas Read 50 Creative Social Media Post Ideas http://www.socialmediamarketingtipscanada.com/50-creative-social-media-post-ideas/ Thanks for Listening! Let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/ The Social Launch Podcast http://www.socialmediamarketingtipscanada.com/podcast/

Do you love Instagram Stories as much as me? But... if Stories only last a day, how do you extend the life of your stories? With the Highlights feature! Instagram Story highlights is a great way to let your best stories live on your Instagram profile. In this quick episode I share some insights into getting recognized offline because of Instagram Stories, how Instagram Stories can add a human face to your business and brand, and how to design stylized branded icons on your highlights. Links mentioned: Canva www.canva.com Thanks for listening. Let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/

Recently I experienced some fake Facebook reviews and wanted to share some details for how to deal with those fake reviews, and also what to do when you receive a real customer complaint online. Links mentioned: Verifying your business Facebook Page http://www.socialmediamarketingtipscanada.com/benefits-verifying-facebook-page-verify-page/ Facebook Support http://facebook.com/support CBC Article http://www.cbc.ca/news/canada/manitoba/manitoba-hells-angels-business-reviews-1.4608271 Thanks for listening. Let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/

I received an excellent question from Sheila in the Social Media Optimizer Course: "Is there any value in verifying our Facebook page?" Thank you, Sheila, this is a fantastic question. Although it's not a necessary step on your Facebook page, it does have some benefits. If you are a public figure, ie. speaker, artist, musician, actor, getting verified would be more important so that fans know it is an official Facebook page versus a fan page or unofficial page. For a business page, the pro's to getting your page verified is: your page will rank higher in the search results (Facebook tells you this when you go to verify your page) it adds a level of legitimacy and lets people know that the page is recognized as the official brand page. if a duplicate page is created, users will know your page is the official page. Links mentioned: How to Verify your Facebook Page Blog Post and Video Tutorial http://www.socialmediamarketingtipscanada.com/benefits-verifying-facebook-page-verify-page/ Facebook Support https://www.facebook.com/help/ Email me with questions or episode requests leslie@thesociallaunch.com Thanks for listening! Let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/

Why have a blog? It gives you content to share on social media but it also gives you the opportunity to share your knowledge and opinion with your audience. It's great to share other peoples content but sharing your own content is powerful and a way of gaining more website traffic. But what if you don't like writing? There are ways to write a blog post without actually writing. Here are a few tips. Links mentioned: Fiverr for transcribing www.fiverr.com Rev for transcribing https://www.rev.com/ Upwork to hire writing freelancers www.upwork.com Email me with questions or episode requests leslie@thesociallaunch.com Thanks for listening! Let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/

Here are a few quick tips for using social media to build hype about a new business or product launch. My husband is opening a new retail butchery location on Manitoulin Island and I talk about 2 things that worked well so far to build up anticipation and hype. I'm excited to talk more about retail marketing and how to use social media to market a retail space. Links mentioned: Chris on Instagram https://www.instagram.com/chrismcmanamy/ Manitoulin Meat Boss https://www.facebook.com/manitoulinmeatboss Thanks for listening! Let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/

One way to enhance your social media efforts and get your product seen by more people is to connect with social media influencers. Are you asking what exactly a social media influencer is, and how you find one? This step-by-step guide will show you how to find social media influencers and why you might want to consider using them in your marketing strategy. Social Media Links mentioned: FameBit by YouTube: https://famebit.com/ Unboxed: https://www.unboxed.social/ Phlanx: https://phlanx.com/ Tool to find social media influencers- Buzzsumo: https://app.buzzsumo.com/ Blog post: How to Find Social Media Influencers: http://www.socialmediamarketingtipscanada.com/?p=2255&preview= A social media influencer is someone obviously with influence, but who has a large community surrounding them. So often an influencer will have one main social media platform that is their 'base' and then several other platforms that still have a large following. Thanks for listening! Let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/

Have you ever took a look at your online reputation? Whether you're a student job searching or you are searching for a new career option, your online reputation matters. Here are some tips on how to clean up your social media when you're job searching. Links Mentioned: How to Clean Your Social Media When You're Job Searching Blog Post: http://www.socialmediamarketingtipscanada.com/clean-your-social-media-when-youre-job-searching/ Rep N' Up: https://www.repnup.com/ Social Media Optimizer Course: http://www.socialmediasuccesscourse.com/courses/social-media-for-business Thanks for listening! Let's Connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/ The Social Launch Podcast http://www.socialmediamarketingtipscanada.com/podcast/

When a social media platform isn't working for you, do you stop using it? I read and heard from a few different sources that Pinterest was the tool to use to get more traffic to your website. I checked my website analytics and... barely any traffic. But... I wasn't using Pinterest to its full advantage. I did a couple things: joined Pinterest groups (using the http://pingroupie.com/ website where you can find relevant groups) redesigned my old blog posts to include a custom Pinterest graphic started using Tailwind to schedule started pinning more of other peoples Pins. keep learning from Pinterest-ninjas like Peg Fitzpatrick and Melyssa Griffin And then I checked my analytics soon after AND! Nothing. Well, barely anything. But I wasn't patient enough and expected results too quickly. Well I was checking my analytics the other day (not to check Pinterest, but for something else) and was pleasantly surprised when Pinterest was actually showing me some traffic. So my advice to you is, if you have been putting in a lot of work into a platform and it just isn't doing anything for you, you might want to quit. BUT, if you aren't getting any results from a platform, look at what you're doing. Is your platform completely optimized? Are you putting in enough effort to get results? Make the most of your social media platforms and make sure they are optimized to get the most out of them! Links mentioned: Social Media Optimizer course: http://thesociallaunch.thinkific.com/courses/social-media-for-business Episode 59 https://media.zencast.fm/the-social-launch/59.mp3 More Pinterest beginner tips http://www.socialmediamarketingtipscanada.com/pinterest-business-beginner-tips/ Thanks for listening! Facebook https://www.facebook.com/TheSocialLaunch/ | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/

Today I discuss 4 ways to optimize your Instagram profile including: Instagram highlights Instagram stories Using hashtags Adjusting your bio Links mentioned: How to optimize your instagram profile blog post http://www.socialmediamarketingtipscanada.com/4-ways-optimize-instagram-profile/ Social media Optimizer Course http://thesociallaunch.thinkific.com/courses/social-media-for-business How to Find Hashtags to use on Instagram https://itunes.apple.com/ca/podcast/how-to-find-hashtags-to-use-on-instagram/id1092816087?i=1000391292580&mt=2 Thanks for listening! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/

Today we talk all about growing your business by engaging with social media content. In this episode, Sue B. Zimmerman shares her best social media tip and how engaging online will help grow your community and grow your business. Links mentioned: Check out Sue on Instagram @theinstagramexpert https://www.instagram.com/theinstagramexpert/ Sue's free Instagram Strategy Guide https://suebzimmerman.com/get-started/ Sue writes a regular blog all about Instagram and using social media https://suebzimmerman.com/blog/ Make sure to check out Sue and say hello! In this episode, I also share ways to engage with people on social media: groups responding via video or audio commenting on live videos using community hashtags and engaging with the community members Thanks for listening! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/

Today we talk all about Twitter success for business. In this episode, Madalyn Sklar shares her secret sauce of Twitter success in her 60 Seconds to Social Media Success clip. Links mentioned: Check out Madalyn on Twitter and say you heard her here https://twitter.com/MadalynSklar @MadalynSklar Madalyn's website http://www.madalynsklar.com/ Scheduling on Twitter with Buffer https://buffer.com/app and Hiplay https://app.hiplayapp.com Twitter chat information http://twubs.com/twitter-chats Using Quuu Promote to use as an opportunity to engage with people https://www.quuupromote.co/ Madalyn shares her tips for Twitter including: Be consistent tweet at least 5 times a day respond, check notifications use Twitter lists interact in Twitter Chats to connect engage with others Make sure to check out Madalyn and say hello!

With the latest Facebook update, Mark Zuckerberg states that you'll see less public content like posts from businesses, brands, and media and more posts from your family and friends. Great, except for the pages who rely on Facebook... but it's not as bad as it sounds. Thanks to Peg Fitzpatrick who talked about this update on her Facebook Live show. Peg Fitzpatrick https://pegfitzpatrick.com/ Mark Zuckerberg's update https://www.facebook.com/zuck/posts/10104413015393571 What can brands, businesses and media outlets do about this? Create high-quality content that creates meaningful conversations, think about their marketing strategy as a whole, not just building your business on one platform, and think of creative ways to bring people to your Facebook Page. Thanks for listening. Let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/

I'm excited to have Michael Folling on the podcast to discuss his new e-book 101 E-commerce tips and talk all about optimizing your website and building your audience. You can get the e-book here https://101ecommercetips.com/ and use offer code "SOCIALLAUNCH" to get 30% off. Links mentioned: Hula Soap www.hulasoap.com Pingdom Page Speed Test https://tools.pingdom.com/ Google Page Speed https://developers.google.com/speed Record your website visitors www.inspectlet.com Website analyzer https://www.hotjar.com/ 101 e-commerce tips e-book https://101ecommercetips.com/ Michael on Twitter https://twitter.com/michaelfolling Michael's website https://michaelfolling.com/ Let's Connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/| Free Social media course http://thesociallaunch.thinkific.com/courses/social-media-framework

At the start of 2017 I decided to choose a word for the year, kind of as a theme. It sounds silly, but it truly transformed me. Now I need help choosing my 2018 word! Listen to the episode to find out the word I'm considering and if you can help me choose a better one. Thank you to everyone who listened in 2017, I appreciate it! Stay tuned for cool things happening here in 2018! Thanks for listening. Let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/| The Social Launch Podcast http://www.socialmediamarketingtipscanada.com/podcast/

Facebook is starting to deprioritize certain 'click-bait- posts on Facebook. In this episode I discuss these posts and what you can do to avoid your page being affected. Links mentioned https://www.facebook.com/help/publisher/newsfeedguidelines https://newsroom.fb.com/news/2017/12/news-feed-fyi-fighting-engagement-bait-on-facebook/ Thank you for listening! Let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/|

Here are a few ways you can tell your audience you won't be online, and some tips for maximizing your time on social media so that you appear active but really aren't spending your whole time online. Tell your audience Take an appropriate photo of you relaxing, a photo with your family, or maybe share an image of a tropical destination that you are going to over the holidays. Write a story about why you are taking a ‘digital detox' of your own. Tell your audience how to contact you or when they can reach you again. If you need to have an outlet for people to contact you, identify that method here, whether it's sending an email or direct them to your contact page on your website. By writing out detailed instruction and information about when you are returning, your audience will know exactly when they can contact you again. Manage Your Facebook Messages One way to effectively manage your social media on Facebook is to adjust your message settings. Another great feature to use within Facebook Messenger is to Show a Messenger Greeting Get the full details and steps here http://www.socialmediamarketingtipscanada.com/handle-social-media-holidays/ Plan Ahead and Schedule If you want your social media accounts to remain active during the holidays (because people will be checking social media during the holidays), planning ahead and scheduling will help so you can at least be worry-free that you don't need to think of a post. Links I mention: Promo Republic http://get.promorepublic.com/the-social-launch/ Free Social Media Planning Course: http://www.socialmediasuccesscourse.com/courses/social-media-framework Thanks for listening! Facebook https://www.facebook.com/TheSocialLaunch/ | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/