Podcast appearances and mentions of peg fitzpatrick

What's the secret to growing a thriving brand online in today's ever-changing digital world—and how can small businesses stand out? Peg Fitzpatrick, acclaimed author of The Art of Small Business Social Media: A Blueprint for Marketing Success, joins us today to break it all down. Drawing from her own experience moving from traditional marketing to social media mastery, Peg shares expert insights on growing a thriving brand online. Listen in as she explains how small business and boutique owners can identify their ideal customers, create content that truly resonates, and more. Resources: Peg Fitzpatrick: Website | Instagram | Threads | Facebook | LinkedIn The Art of Small Business Social Media: A Blueprint for Marketing Success by Peg Fitzpatrick Join The Boutique Hub   Ashley Alderson: Instagram   The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Feeling stretched thin by social media? You're not alone — and this episode is here to bring you back to center.In this conversation, I'm joined by the brilliant Peg Fitzpatrick — longtime social media strategist, author, and educator — for a real-talk look at what actually matters when it comes to showing up online. We dig into the emotional side of marketing, the platforms worth your energy, and how to stop chasing trends and start creating content that lasts.

In this episode of Digital Coffee Marketing Brew, host Brett Ey welcomes social media expert Peg Fitzpatrick. The episode delves into the importance of video content for businesses and the evolving landscape of social media platforms. Peg shares her extensive experience, tips for engaging content creation, and key strategies for leveraging platforms like YouTube, Instagram, Pinterest, and LinkedIn. The conversation also touches on essential tools for video editing and repurposing content, while highlighting the critical importance of building a community and maintaining an adaptable approach to social media strategy. Additionally, Peg gives insights into her journey in the social media realm and her upcoming book 'The Art of Small Business Social Media: A Blueprint for Marketing Success.'Guest Bio:From triple ginger tea to her festive favorite Nutcracker Sweet, Peg Fitzpatrick's story is defined by her zest for flavor and her eye for delightful details. When she's not experimenting with layers of ginger and honey in her teacup, she's on the lookout for the special Celestial Seasonings blend that reminds her of the holidays—proving she brings creativity and enthusiasm to every aspect of her life, down to the drinks she enjoys.Here are 3 fun facts revealed in this episode:Peg Fitzpatrick is actually a tea drinker—her current obsession is a "triple ginger" tea blend with ginger slices and ginger honey.Brett Deister once built a Pinterest following of over 15,000, back when repins were huge, even though he initially had no idea what he was doing.Peg shared a "super top secret" tip: she uses repurpose.io to automatically share her short videos across multiple platforms, saving tons of time.Here are 7 key themes discussed in the episode:Short-form and vertical video dominanceSmall business strategies for social mediaPlatform algorithms and changing reachMulti-platform content repurposing toolsImportance of community and engagementBuilding an email list for audience ownershipAdapting to frequent platform updatesLink to Peg's Book: https://amzn.to/4jJMMUh

#344 In today's episode, Peg Fitzpatrick chats with Erik Fisher on the topic of social media for small business. Peg is the co-author along with Guy Kawasaki of the book The Art of Social Media: Power Tips for Power Users. In this conversation we're diving into social media for small businesses, tackling the common misconceptions and challenges business owners face when entering into the digital world. (Original Air Date - 2/28/24) What we with discuss Peg: + The significance of reaching the right people versus large follower counts + Tailoring content for specific audiences + Managing multiple roles and the necessity of delegating social media tasks + Training an internal team member, using resources like Meta's training for Instagram and Facebook + Creating brand guidelines and leveraging free educational resources + Allocating time for social media check-ins and engagement + Planning and scheduling content to ensure consistency + Using an editorial calendar for planning + Misconceptions about the role of social media in sales and customer service + The cost vs. benefit analysis of hiring a social media manager + Choosing platforms based on personal enjoyment + Creating a brand persona and identifying the ideal customer + Using brand personas to tailor content for specific customer groups + Importance of an editorial calendar for content organization +Combining a basic landing page with an active social media presence + Incorporating traditional marketing with social media strategies Links and resources from this episode: Find more of Peg's content The Art of Social Media: Power Tips for Power Users Meta Blueprint Training Plann That Thank you, Peg! If you enjoyed this episode with Peg Fitzpatrick, let us know by clicking on any of the links below to send him a quick shout-out! For more information go to MillionaireUniversity.com To get access to our FREE Business Training course go to MillionaireUniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a text In this episode, Jen Vazquez chats with social media expert Peg Fitzpatrick to uncover the game-changing Instagram strategies small businesses need to succeed. Peg shares insights on avoiding common mistakes, creating engaging content, and leveraging reels and carousels effectively. Learn how to track your analytics, stay consistent, and use authenticity to connect with your audience. Plus, don't miss Peg's free “31 Days of Social Media Prompts” to simplify your content strategy.

Sometimes, managing social media can feel like you are on a hamster wheel. As a small business owner you're running fast, but it doesn't seem as if you are getting anywhere? In my chat with Peg Fitzpatrick, we focused on simple and practical tips.  From rethinking which platforms are worth your time to using Pinterest as a hidden traffic booster,  we covered a lot of ground in just 10 minutes   Here's what Peg had to say: Skip TikTok—It's Not Worth the Hassle Peg tackled TikTok head-on and made a great point: while TikTok can be fun, it's also a huge time commitment. And with ongoing political concerns around the platform, it could disappear tomorrow. If you're already stretched thin, focus on Instagram Reels or YouTube Shorts instead. Both offer the same short-form video format but require less time and carry fewer risks. It's like choosing a dependable truck over a flashy sports car—you know it'll get you where you need to go. LinkedIn: Your Secret Networking Goldmine LinkedIn isn't just for job hunters; it's a hidden gem for business networking, especially if you're a local business owner. Peg's advice? Update your profile, use a recent photo, and write a bio that clearly tells people what you do. Then, connect with other local businesses. You may find partners, collaborators, or even just a circle of business friends who get what it's like to run a small business. Think of LinkedIn as your digital chamber of commerce—you never know who you'll meet. Pinterest: The Platform That Keeps on Giving Now, here's a platform many of us overlook. Unlike the high-maintenance world of Instagram or Facebook, Pinterest is like planting a garden. You plant a pin, and months later, people are still finding it, clicking on it, and visiting your website. And the best part? Every pin links directly to your site, making it one of the few places on social media where traffic flows your way. Peg described Pinterest as a slow simmer—it might not be the flashiest way to build traffic, but it's steady and long-lasting. If you're already creating content, pinning it on Pinterest is a simple, low-effort way to extend its reach. Perfect the Art of Short-Form Content Don't let short videos fool you—creating great short-form content takes skill. Peg pointed out that keeping things concise is actually harder than it seems. Think of it like writing a postcard instead of a letter; you need to get to the heart of your message fast. But with people's attention spans shrinking, investing the time to master short videos can make a big difference. Whether it's Reels, YouTube Shorts, or those Pinterest clips, focus on being clear and engaging in 10-20 seconds.

In this episode, we're joined by Peg Fitzpatrick, a social media strategist, author, and small business advocate, to uncover strategies for making your business shine online. Peg shares insights from her latest book, The Art of Small Business for Social Media: A Blueprint for Marketing Success, offering practical advice for entrepreneurs eager to grow their brands with confidence and creativity.We explore how to craft a winning social strategy, set achievable SMART goals, and engage your audience authentically. Peg also opens up about her journey as Canva's first head of social strategy, building a global community and creating lasting brand impact.Key Takeaways:The importance of defining your target audience and building a strong brand voice.How SMART goals can transform your social media campaigns.Leveraging tools like Canva for efficient content creation.The value of user-generated content and how to encourage your audience to share.Why small businesses should focus on engagement over follower count.Resources:Order Peg's book, The Art of Small Business for Social Media (affiliate link)Peg's Website: pegfitzpatrick.comConnect with Peg on Instagram: @PegFitzpatrick----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range...

Ready to unlock the true potential of social media for your business? We sit down with social media expert and author Peg Fitzpatrick to dive deep into actionable strategies from her new book, “The Art of Small Business Social Media.” Peg shares powerful insights on building a brand, growing your online presence, and connecting with your ideal audience through social media. If you're a curious, motivated entrepreneur looking to power up your business and make an impact, this is the episode you cannot miss! Learn how to transform your social media into a powerful tool for growth, engagement, and long-term success.Grab Peg's amazing new book "The Art of Small Business Social Media: A Blueprint for Marketing Success" while you can on Amazon: https://geni.us/PegFitzpatrick

Send me a text!Welcome to Community! In today's episode, Kristina is chatting with social media strategist and author Peg Fitzpatrick. Peg has an incredible background in social media and marketing, and Kristina and her jump into an amazing conversation on building an engaged community across multiple social media platforms!Tune in to hear Peg insights on diversifying your audience on social media, the power of email lists, strategies to turn blogs into long-term engagement tools, and how Peg helped Canva establish strong community ties on Instagram.Successful marketing for small businesses is about guiding people through a journey, learn more about how Kristina and Peg are doing this on this episode of community!Want a free copy of Peg's book? ‘The Art of Small Business Social Media: A Blueprint for Marketing Success' is available November 19th!The first three people to share this episode to their Instagram story and tag @kristina.bartold will receive a free copy of Peg's book!Order Peg's Book ‘The Art of Small Business Social Media: A Blueprint for Marketing Success' Today!Connect with Peg: WebsiteInstagramFor Your Information:• Host your podcast on Buzzsprout!• Text JOIN to 8550908-4688 for social media tips right to your phone• Join our favourite scheduling platform Later• FLODESK Affiliate Code | 50% off your first year!Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!Website . Instagram . Facebook . TikTok . Linkedin

Ever feel like your social media could use a reset? Or maybe you're stuck in the cycle of creating the same kind of content week after week?  In this episode, I sit down with social media strategist Peg Fitzpatrick to explore practical ways to breathe new life into your channels. Together, we dive deep into how to give your social channels the CPR they need, especially if you're noticing tumbleweeds in your engagement. Ready to refresh your social channels and make social media fun again? Tune in to listen! In this episode of the podcast, we talk about: Signs of a stale social media presence The importance of balancing old and new content strategies Sparking creativity through platforms like Pinterest A Marie Kondo approach to social media Embracing video content like reels and b-rolls The importance of rest to prevent burnout …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    About the Guest: Peg Fitzpatrick is a social media powerhouse, co-authoring The Art of Social Media: Power Tips for Power Users with Guy Kawasaki and now debuting her solo book, The Art of Small Business Social Media: A Blueprint for Marketing Success. As the first head of social strategy for Canva, Peg knows social media, creativity and community. Website: https://pegfitzpatrick.com/ The Art of Small Business Social Media: https://pegfitzpatrick.com/small-business-social-media-book/ Instagram: https://www.instagram.com/pegfitzpatrick/   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/329

Get ready for an engaging conversation with social media strategist Peg Fitzpatrick, where we break down what really makes a social media strategy work. Peg shares her journey from traditional marketing to mastering the digital world, offering valuable insights into how social media has evolved, especially from the early days of Facebook. She even talks about how she accidentally built her own personal brand, showing that success comes from smart strategy—not just hoping to go viral, especially when algorithms keep changing.We also dig into the practical side of social media for small businesses looking to boost their online presence, covering the importance of setting clear goals, creating focused campaigns, and using emotional content that resonates with your audience. Peg also shares why planning ahead is key to keeping up with the fast pace of social media trends, helping you stay relevant and effective.In this episode, you'll also learn how to measure social media success and build a sustainable online presence. Peg highlights why building trust and brand awareness should take priority over quick sales or chasing viral moments. Be sure to check out Peg's upcoming book, The Art of Small Business Social Media: A Blueprint for Marketing Success, for even more great tips! You won't want to miss it!Send us a textSupport the show Show Notes Apply to be featured on My Weekly Marketing!

In this episode of Small Business School, we're joined by Peg Fitzpatrick, a seasoned social media strategist and author of ‘The Art of Small Business Social Media: A Blueprint for Marketing Success' coming soon! She helps small businesses create impactful online strategies to grow their presence and engage with their audience. With a passion for practical tips and creative content, Peg's work empowers entrepreneurs to turn their visions into reality!If you've ever felt overwhelmed by the need to be perfect online, Peg's insights are just what you need. Join us as we dive into practical tips for reducing the stress of social media and connecting more genuinely with your audience!Topics Covered:How Peg's career evolved from hands-on experience with early social media tools to becoming a trusted consultant and author.Why one-size-fits-all strategies don't work and how to create a social media plan that fits your unique business needs.Tips on optimizing your social media time and avoiding the common pitfalls that can waste valuable resources.The importance of being authentic rather than perfect.How to simplify your social media tasks to make them more manageable and less stressful.Why a mix of online and offline interactions can set you apart.How responding to comments and messages builds stronger connections.I'm so excited for you to dive into Peg's upcoming book—it's packed with strategies to make your social media efforts more effective and less daunting. Pre-order it now using the link below and use code: ‘SBS20' for a discount! Peg's Links:WebsitePre-order Peg's Book Here - Discount code - SBS20InstagramRegister for the Canadian Small Business Summit here! Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

About Sarena Diamond Hi! I'm Sarena Diamond, CEO & Founder of Diamond Solutions Group, a unique consultancy that brings business leaders' visions to life and turns “what if?” wonderings into “way to go!” celebrations. I founded Diamond Solutions Group to help other business leaders find their path to their own definition of success. After 30 years of climbing corporate ladders, achieving success by all the traditional definitions, and surviving both corporate and personal trauma along the way, I launched my current most joy-filled venture, Diamond Solutions Group, LLC that has expanded exponentially thanks to "The Power of And" thinking. It started with "What if?" and every day I am in awe of the "Way to go!" outcomes, proving to the world and myself (most of all), that I am truly unstoppable. https://www.linkedin.com/in/sarena-diamond/ https://www.diamondsolutionsgroupllc.com/ --------------------------------- About Peg Fitzpatrick I grew up in a small town, where I saw firsthand how much small businesses mean to a community. The relationships, the hustle, and the heart behind each business inspired me from a young age. This love for supporting entrepreneurs has stayed with me throughout my career, from working with global brands like Canva, Audi, and TJ Maxx to writing my new book, The Art of Small Business Social Media: A Blueprint for Marketing Success. My passion is helping small businesses thrive in today's digital world by showing them how to harness the power of social media in a purposeful and effective way. I understand the challenges small business owners face—juggling limited time, resources, and competing priorities—and my goal is to make social media less overwhelming and more impactful for them. https://pegfitzpatrick.com/ https://www.linkedin.com/in/pegfitzpatrick/ ---------------------------------- When It Worked Podcast https://getoffthedamnphone.com/podcast

Peg Fitzpatrick is today's guest and she discusses what she has learned being a social media guru and influencer for 10+ years.  Peg has written a new book on Social Media Marketing for Small Businesses.  Peg shares some great stories about working with social media legend Guy Kawasaki. Navigating today's social media landscape can be overwhelming, but fear not! We dissect the strengths and weaknesses of popular platforms, shedding light on their potential for small businesses. From the chaotic nature of X (formerly Twitter) to the standout linking features of Pinterest, we explore how each platform can serve your business needs. Discover how early influencer access on new platforms fuels rapid growth, and learn why LinkedIn could be the key to connecting with your audience in meaningful ways.Consistency, quality engagement, and patience are your allies in the quest for social media success. With Peg's expert advice, we offer a blueprint that emphasizes timeless principles over fleeting trends. From repurposing content creatively to building an email list and a robust website presence, this episode provides actionable strategies for long-term success. Don't miss out on Peg's valuable tips, including the Pinterest 5x5 Power Up program, designed to keep your content visible and engaging. This episode is your ticket to mastering social media marketing for small businesses with a unique flair.The Pinterest 5x5 Power Up programSend us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

You know, some people just get social media. Peg Fitzpatrick is one of those people. In this episode, I chat with Peg—author, speaker, and all-around social media guru—about how small businesses can navigate the tricky waters of social media marketing. From picking the right platform to creating a consistent brand, Peg shares practical, no-nonsense tips that you can implement right away. So, if you're a small business owner who wants to up their social media game, this episode is for you. https://www.theagentsofchange.com/553 Grab your discounted ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>

In this week's episode of The Social Media Takeaway, I am delighted to welcome Peg Fitzpatrick, an accomplished social media strategist with over a decade of experience. Peg was the first head of social strategy for Canva, and she shares the story of how she helped grow Canva from a small startup to a global brand. In this episode, we explore the critical role of consistent social media engagement and the importance of networking and building partnerships for business growth. We also uncover some of the biggest misconceptions small businesses have about social media and offer practical advice on branding, engagement, and handling negative feedback. Whether you're new to social media or looking to refine your strategy, this episode will help you elevate your online presence and drive real results.Get her new book here! More about Peg: WebsiteLinkedinFacebookInstagramTwitter (X) If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloAnd please connect on social media and let me know what you thought of this episode!LinkedInInstagramFacebookFacebook GroupCheck out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA)

Getting Started with Social Media for Small Business with Peg Fitzpatrick In today's episode, Peg Fitzpatrick chats with Erik Fisher on the topic of social media for small business. Peg is the co-author along with Guy Kawasaki of the book The Art of Social Media: Power Tips for Power Users. In this conversation we're diving into social media for small businesses, tackling the common misconceptions and challenges business owners face when entering into the digital world. What we with discuss Peg Fitpatrick: + The significance of reaching the right people versus large follower counts + Tailoring content for specific audiences + Managing multiple roles and the necessity of delegating social media tasks + Training an internal team member, using resources like Meta's training for Instagram and Facebook + Creating brand guidelines and leveraging free educational resources + Allocating time for social media check-ins and engagement + Planning and scheduling content to ensure consistency + Using an editorial calendar for planning + Misconceptions about the role of social media in sales and customer service + The cost vs. benefit analysis of hiring a social media manager + Choosing platforms based on personal enjoyment + Creating a brand persona and identifying the ideal customer + Using brand personas to tailor content for specific customer groups + Importance of an editorial calendar for content organization +Combining a basic landing page with an active social media presence + Incorporating traditional marketing with social media strategies Resources from This Episode: Find more of Peg's content The Art of Social Media: Power Tips for Power Users Meta Blueprint Training Plann That   Sign up for our FREE Business Course — for those who want to start a business, currently have a business and want to grow, or have a skill that they want to turn into a business. Understand the 7 Phases of A business, so you know where you are now and where you need to go next! - at https://www.millionaireuniversity.com/training. Subscribe to the Millionaire University newsletter today for ongoing FREE Business Training. Thank you, Peg Fitzpatrick! If you enjoyed this episode with Peg Fitzpatrick, let us know by clicking on any of the links below to send him a quick shout-out: Instagram, Twitter, Facebook, Youtube, TikTok and LinkedIn. We'd love to hear from you! And if you want us to answer your business questions on an upcoming episode, drop us a line at support@millioinaireuniversity.com.

Getting Started with Social Media for Small Business with Peg Fitzpatrick In today's episode, Peg Fitzpatrick chats with Erik Fisher on the topic of social media for small business. Peg is the co-author along with Guy Kawasaki of the book The Art of Social Media: Power Tips for Power Users. In this conversation we're diving into social media for small businesses, tackling the common misconceptions and challenges business owners face when entering into the digital world. What we with discuss Peg Fitpatrick: + The significance of reaching the right people versus large follower counts + Tailoring content for specific audiences + Managing multiple roles and the necessity of delegating social media tasks + Training an internal team member, using resources like Meta's training for Instagram and Facebook + Creating brand guidelines and leveraging free educational resources + Allocating time for social media check-ins and engagement + Planning and scheduling content to ensure consistency + Using an editorial calendar for planning + Misconceptions about the role of social media in sales and customer service + The cost vs. benefit analysis of hiring a social media manager + Choosing platforms based on personal enjoyment + Creating a brand persona and identifying the ideal customer + Using brand personas to tailor content for specific customer groups + Importance of an editorial calendar for content organization +Combining a basic landing page with an active social media presence + Incorporating traditional marketing with social media strategies Resources from This Episode: Find more of Peg's content The Art of Social Media: Power Tips for Power Users Meta Blueprint Training Plann That Sign up for our FREE Business Course — for those who want to start a business, currently have a business and want to grow, or have a skill that they want to turn into a business. Understand the 7 Phases of A business, so you know where you are now and where you need to go next! - at https://www.millionaireuniversity.com/training. Subscribe to the Millionaire University newsletter today for ongoing FREE Business Training. Thank you, Peg Fitzpatrick! If you enjoyed this episode with Peg Fitzpatrick, let us know by clicking on any of the links below to send him a quick shout-out: Instagram, Twitter, Facebook, Youtube, TikTok and LinkedIn. We'd love to hear from you! And if you want us to answer your business questions on an upcoming episode, drop us a line at support@millioinaireuniversity.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode our guest shares various strategies for making content stand out and capturing audience attention in today's competitive digital landscape. Peg emphasizes the importance of being unique and original in your brand's content, as well as focusing on creating helpful and engaging content that resonates with your target audience.  Learn about... - How to be unique and original in your content: In today's competitive landscape, it's more important than ever to stand out by creating unique and original content. Avoid copying others or following trends blindly. Find your brand's authentic voice and create content that reflects that. - How to use video effectively: Video is a powerful tool for engaging and connecting with your audience. Experiment with different video formats and use storytelling techniques to create compelling and informative videos. Consider repurposing your videos for different platforms and tailor them to each platform's specific requirements. - Prioritizing goals over algorithms: Instead of obsessing over keeping up with changing algorithms, focus on creating high-quality content that aligns with your goals. Understand your audience and their needs, and create content that is helpful, informative, and entertaining. Don't feel the need to be on every platform or chase viral trends if they don't align with your brand's goals and values. Our guest... Peg Fitzpatrick Peg is a prominent figure in social media marketing and an OG award-winning blogger, renowned for her innovative strategies and role as the first Head of Social Strategy for Canva. She co-authored the acclaimed book "The Art of Social Media" and has another insightful publication on the horizon. Known for her dynamic presentations, Peg has captivated audiences at leading industry events like INBOUND, ALT Summit, and Social Media Marketing World, sharing her expertise and shaping the future of social media and visual marketing. ~._.*._.~ Take our LISTENER Community Survey!!! HERE Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 139! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events ::: **ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**

Nghe trọn nội dung sách nói Thuật Khởi Nghiệp trên ứng dụng Voiz FM: https://voiz.vn/play/2075 "Đây là cuốn sổ tay khởi nghiệp cơ bản, bao hàm trí tuệ sâu rộng, những lời khuyên bổ ích và nét hóm hỉnh phản ánh cả hành trình thành công lẫn thất bại của Kawasaki." - Arianna Huffington "Nếu quy đổi tri thức ra tiền tệ, Thuật Khởi Nghiệp sẽ là một mỏ vàng!" - Adrienne Young "Đây là cẩm nang hình thành tư duy khởi nghiệp thành công của Kawasaki... Thậm chí nếu chỉ được chọn một, bạn cũng nên chọn cuốn sách này." - Geoffrey James "Đây là cuốn sách phải đọc đối với mọi doanh nhân khởi nghiệp." - Mark Cuban "Dù tôi đã nghiêm túc cố gắng vạch lá tìm sâu đối với đứa con tinh thần của Kawasaki, nhưng đó quả là một pháo đài kiên cố." - Matthew May "Lý do cuốn sách này tối cần thiết với mọi doanh nhân khởi nghiệp không chỉ vì kho lời khuyên phong phú cùng bí quyết hành động được hun đúc từ chính quá trình trải nghiệm thương trường của tác giả, mà còn bởi Kawasaki đã khéo léo truyền đạt chúng thông qua nguồn ví dụ minh họa dồi dào và lời lẽ dung dị đầy lay động." - Akira Hirai Tại ứng dụng sách nói Voiz FM, sách nói Thuật Khởi Nghiệp được đầu tư chất lượng âm thanh và thu âm chuyên nghiệp, tốt nhất để mang lại trải nghiệm nghe tuyệt vời cho bạn. --- Về Voiz FM: Voiz FM là ứng dụng sách nói podcast ra mắt thị trường công nghệ từ năm 2019. Với gần 2000 tựa sách độc quyền, Voiz FM hiện đang là nền tảng sách nói podcast bản quyền hàng đầu Việt Nam. Bạn có thể trải nghiệm miễn phí đa dạng nội dung tại Voiz FM từ sách nói, podcast đến truyện nói, sách tóm tắt và nội dung dành cho thiếu nhi. --- Voiz FM website: https://voiz.vn/ Theo dõi Facebook Voiz FM: https://www.facebook.com/VoizFM Tham khảo thêm các bài viết review, tổng hợp, gợi ý sách để lựa chọn sách nói dễ dàng hơn tại trang Blog Voiz FM: http://blog.voiz.vn/ --- Cảm ơn bạn đã ủng hộ Voiz FM. Nếu bạn yêu thích sách nói Thuật Khởi Nghiệp và các nội dung sách nói podcast khác, hãy đăng ký kênh để nhận thông báo về những nội dung mới nhất của Voiz FM channel nhé. Ngoài ra, bạn có thể nghe BẢN FULL ĐỘC QUYỀN hàng chục ngàn nội dung Chất lượng cao khác tại ứng dụng Voiz FM. Tải ứng dụng Voiz FM: voiz.vn/download #voizfm #sáchnói #podcast #sáchnóiThuậtKhởiNghiệp #GuyKawasaki #PegFitzpatrick

We explore the latest Threads updates with Jerry Potter featuring Peg Fitzpatrick on the Social Media Marketing Talk Show.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, we were delighted to welcome Peg Fitzpatrick, a renowned social media strategist and popular blogger. Peg shared her extensive knowledge and insights into the world of social media, focusing particularly on the new platform, Instagram Threads.During our conversation, Peg delved into the features and functionalities of Instagram Threads, discussing its potential for organic reach and the unique verification process. She highlighted the importance of understanding and leveraging new platforms to reach a wider audience and maximize the impact of social media marketing.Peg also shared her experiences with other platforms like Twitter, specifically recommending Instagram Threads for its unique features and benefits. She emphasized the experimental nature of her work on Threads and the advantages of using the platform to engage with her audience in real-time.As the discussion progressed, Peg shed light on her approach to creating engaging content. She emphasized the importance of being "platform agnostic" and understanding how to translate your brand across different platforms while working to provide value to her audience.The conversation then took an exciting turn as Peg explored the backstory of her upcoming book. She shared how her journey began, what readers can expect, and how she's managed to create a unique and engaging book that resonates with small business owners.To connect with Peg Fitzpatrick and explore her  content, visit Peg's website at www.pegfitzpatrick.com or follow her on all social media platforms, @PegFitzpatrick.This episode of Social Media News Live was made possible by our sponsor, Ecamm. Discover their innovative live show tools and learn more at www.socialmedianewslive.com/ecamm.Tune in to this electrifying episode to gain valuable insights from Peg Fitzpatrick and discover how you can leverage Instagram Threads, understand the importance of being "platform agnostic," and create engaging content in your own social media journey.

On this week's episode of Social Media News Live we'll be discussing "Creating Magic with Media Kits." In this episode, we have the pleasure of hosting Peg Fitzpatrick, an expert in media kit creation. She will share her insights on how to make a concise, stunning, engaging, and authentic media kit that highlights YOUR value as a creator or influencer, which is essential for securing brand deals and partnerships. Creating a media kit may seem like a daunting task, but no worries, you don't need to hire a PR specialist or a graphic designer. Peg will guide you on how to make a media kit all on your own using clever copywriting and free tools. Tune in to learn how to create the perfect media kit that not only presents you as a valuable partner but also catches the attention of brands and secures you the best deals. Don't miss out on this exciting and informative episode!

Are you ready to level up your Instagram marketing strategy this coming year? For this week's Social Media News Live! Jeff and Grace are joined by Peg Fitzpatrick and today's show is all about Instagram! We're covering the newest features and product updates, the future of Instagram marketing in 2022, and how to stay competitive in a busy space!

Instagram is moving beyond “just being a square photo-sharing app” and embracing more videos, shopping, and messaging. Peg Fitzpatrick joins us to discuss what businesses and marketers need to know about this shift in strategy. We're also going to explore how to leverage Instagram's heightened focus on eCommerce for your business and how Instagram is planning to take on its competitors.

Hint: It’s all about T.I.M.E. No, not that thing we don’t have enough of - it’s Peg’s formula for unlocking Instagram Engagement.  This week’s guest has appeared on National Public Radio, Bloomberg Business, the Huffington Post, and is co-author of the book, The Art of Social Media: Power Tips for Power Users. Peg has an almost uncanny ability to keep a conversation moving on Instagram, and we want to know - HOW DOES SHE DO IT?!

What can we learn from the co-authors of the bestseller book, The Art of Social Media? The answer is A LOT! And it’s all in this new episode of Social PR Secrets! Lisa Buyer, Guy Kawazaki, and Peg Fitzpatrick sit down to discuss their new book and all the social media tips we can learn from it. Guy is a social media expert (and legend), currently working as the brand Chief Evangelist for Canva. Peg is a social media strategist for big-name brands such as Canva, Google, and Audi. Listen to this episode to understand why being a great social media manager is all about having a plethora of skills! “On social media, you can’t manufacture what people are going to like or love.” -Peg Fitzpatrick Some topics discussed in this episode include: The Art of Social Media Writing a book about social media Videos on social media The importance of making mistakes on social media But why you should still thrive to be perfect Why you should be careful to separate your brand and personal accounts Contact Guy: GuyKawasaki.com Guy’s Facebook Guy’s Twitter Guy’s Instagram Guy’s LinkedIn Contact Peg: pegfitzpatrick.com Peg’s Pinterest Peg’s Instagram Peg’s Twitter Peg

What can we learn from the co-authors of the bestseller book, The Art of Social Media? The answer is A LOT! And it’s all in this new episode of Social PR Secrets! Lisa Buyer, Guy Kawazaki, and Peg Fitzpatrick sit down to discuss their new book and all the social media tips we can learn from it. Guy is a social media expert (and legend), currently working as the brand Chief Evangelist for Canva. Peg is a social media strategist for big-name brands such as Canva, Google, and Audi. Listen to this episode to understand why being a great social media manager is all about having a plethora of skills! “On social media, you can’t manufacture what people are going to like or love.” -Peg Fitzpatrick Some topics discussed in this episode include: The Art of Social Media Writing a book about social media Videos on social media The importance of making mistakes on social media But why you should still thrive to be perfect Why you should be careful to separate your brand and personal accounts Contact Guy: GuyKawasaki.com Guy’s Facebook Guy’s Twitter Guy’s Instagram Guy’s LinkedIn Contact Peg: pegfitzpatrick.com Peg’s Pinterest Peg’s Instagram Peg’s Twitter Peg

On this week’s Social Media Marketing Talk Show, we explore Instagram rolling out the ability to view live video and direct messages on desktop, and other business tools with Peg Fitzpatrick. You’ll also learn about YouTube’s new Video Builder tool with Ed Lawrence.  Learn more about Becoming Well-Known

How can brands find ambassadors? What are micro-influencers? In this episode of Social PR Secrets, host Lisa Buyer sits down with social media strategist Peg Fitzpatrick to discuss everything social media. Peg is the co-author of The Art of Social Media and has been a social media strategist for big-name brands such as Canva, Google, and Audi. In this episode, Lisa and Peg discuss the up and coming social media trends and the importance of influencers. Peg also gives tips on how to break through the algorithms of social media apps and emphasizes the value of great visuals. If you’re a social media manager trying to expand your brand’s strategy, look no further, and listen to this episode! “For somebody to be good at social media, it boils down to the X factor. Can you work under pressure and be accurate?”-Peg Fitzpatrick Some topics discussed in this episode include: Social media trends Storytelling on Snapchat Visuals bring value Brand ambassadors vs. brand evangelists Micro-influencers How brands find partners Breaking through algorithms Contact Peg: pegfitzpatrick.com Peg’s Pinterest Peg’s Instagram Peg’s Twitter Peg’s LinkedIn More from Peg: The Art of Social Media References and links mentioned: Canva Spark by Adobe Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer. If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!

How can brands find ambassadors? What are micro-influencers? In this episode of Social PR Secrets, host Lisa Buyer sits down with social media strategist Peg Fitzpatrick to discuss everything social media. Peg is the co-author of The Art of Social Media and has been a social media strategist for big-name brands such as Canva, Google, and Audi. In this episode, Lisa and Peg discuss the up and coming social media trends and the importance of influencers. Peg also gives tips on how to break through the algorithms of social media apps and emphasizes the value of great visuals. If you’re a social media manager trying to expand your brand’s strategy, look no further, and listen to this episode! “For somebody to be good at social media, it boils down to the X factor. Can you work under pressure and be accurate?”-Peg Fitzpatrick Some topics discussed in this episode include: Social media trends Storytelling on Snapchat Visuals bring value Brand ambassadors vs. brand evangelists Micro-influencers How brands find partners Breaking through algorithms Contact Peg: pegfitzpatrick.com Peg’s Pinterest Peg’s Instagram Peg’s Twitter Peg’s LinkedIn More from Peg: The Art of Social Media References and links mentioned: Canva Spark by Adobe Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer. If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!

This week’s guest has over 1.5 million followers on social, is co-author of The Art of Social Media: Power Tips for Power Users, and is top of every event organizer’s speaker list. She’s also a fan of pink and Pinterest. It’s our friend Peg Fitzpatrick! She talks with Jeff Sieh about how to make a success of a “boring” business on Pinterest.

Feel like Instagram is constantly making updates you can’t keep up with? Looking for the top features you can use in your business? We’re bringing in Peg Fitzpatrick, Instagram expert and co-author of “The Art of Social Media: Power Tips for Power Users,” to give you the straight scoop! Learn tips, strategies, and the exact “how-to” so you can grow your business on Instagram.

Happy New Year, Everyone! We hope that your 2019 is off to a great start. We’re starting the year with a 3 part series: Spiritual Detox.  Today’s episode (Part 1) was inspired by an interview we had last year with Peg Fitzpatrick () about creating community over competition.   Often times we find ourselves in a cycle of comparison and can feel like someone else’s gain automatically equates our loss. This is the antithesis to the Law of Supply, which states that there is more than enough for everyone.   In today’s episode, we discuss the importance of honoring and protecting our mental and emotional real estate. The goals and resolutions kicked off at the start of the year create a high energy of action, however, if we don’t do the necessary work to clean up and clear out those things that no longer serve us, it will be very challenging for our goals to flourish.   It’s time to get clear on what we really want in our lives, who we want to be and to remove all of the noise, congestion, people, events and spaces that no longer support our growth.

On this week's Social Media Marketing Talk Show, we explore new Instagram features and Facebook Ads Updates. Special guests: Peg Fitzpatrick, Amanda Bond. What do you think? Find show notes and share your comments and questions here, or at https://www.socialmediaexaminer.com/talk55

Molly Marshall gets excited about figuring out what makes a customer engage. She specializes in creating useful content for customers and mapping out an epic social media and digital strategy that increases leads. She teaches social media courses and offers services over on her site which will be in the show notes. Quotes To Remember: “Every time you put anything on Instagram, you really want to be driving people back to that link.” “The golden rule of Instagram is you get out what you get in.” “If there is one thing that I think really matters, it is showing up everyday and engaging.”   What You’ll Learn: Get Your Instagram Audience Engage Outside Instagram Driving People to Your Instagram Story Content Utilizing Instagram’s Story Feature Putting In Work to Get Results How to Get Leads on Instagram   Key Links From The Show: Molly’s Site The $1.80 Instagram Strategy Socially Sorted Free 1 month Audible   Recommended Books: Youtility by Jay Baer Gary Vaynerchuk Books The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick   Support Breakthrough Success On Patreon Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience. I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success. You can support Breakthrough Success by going here.

When a social media platform isn't working for you, do you stop using it? I read and heard from a few different sources that Pinterest was the tool to use to get more traffic to your website. I checked my website analytics and... barely any traffic. But... I wasn't using Pinterest to its full advantage. I did a couple things: joined Pinterest groups (using the http://pingroupie.com/ website where you can find relevant groups) redesigned my old blog posts to include a custom Pinterest graphic started using Tailwind to schedule started pinning more of other peoples Pins. keep learning from Pinterest-ninjas like Peg Fitzpatrick and Melyssa Griffin And then I checked my analytics soon after AND! Nothing. Well, barely anything. But I wasn't patient enough and expected results too quickly. Well I was checking my analytics the other day (not to check Pinterest, but for something else) and was pleasantly surprised when Pinterest was actually showing me some traffic. So my advice to you is, if you have been putting in a lot of work into a platform and it just isn't doing anything for you, you might want to quit. BUT, if you aren't getting any results from a platform, look at what you're doing. Is your platform completely optimized? Are you putting in enough effort to get results? Make the most of your social media platforms and make sure they are optimized to get the most out of them! Links mentioned: Social Media Optimizer course: http://thesociallaunch.thinkific.com/courses/social-media-for-business Episode 59 https://media.zencast.fm/the-social-launch/59.mp3 More Pinterest beginner tips http://www.socialmediamarketingtipscanada.com/pinterest-business-beginner-tips/ Thanks for listening! Facebook https://www.facebook.com/TheSocialLaunch/ | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/

Was focusing more on Instagram one of your New Years Resolutions? Have you wanted to increase your Instagram Stories frequency but not sure what to post? Does your hashtag strategy need a rehash? If you answered yes to any of these questions than this show is for you! With over 38 thousand followers on Instagram, Peg really has shown than she knows how to dial in a strategy for Instagram. I know you’ll get tons of tips from this episode with Instagram expert Peg Fitzpatrick.

With the latest Facebook update, Mark Zuckerberg states that you'll see less public content like posts from businesses, brands, and media and more posts from your family and friends. Great, except for the pages who rely on Facebook... but it's not as bad as it sounds. Thanks to Peg Fitzpatrick who talked about this update on her Facebook Live show. Peg Fitzpatrick https://pegfitzpatrick.com/ Mark Zuckerberg's update https://www.facebook.com/zuck/posts/10104413015393571 What can brands, businesses and media outlets do about this? Create high-quality content that creates meaningful conversations, think about their marketing strategy as a whole, not just building your business on one platform, and think of creative ways to bring people to your Facebook Page. Thanks for listening. Let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/

Peg Fitzpatrick is an author, blogger, & social media strategist/expert. Listen to this weeks episode:  Peg has spearheaded campaigns for companies such as Adobe, Motorola, Audi, Kempton Hotels, and TJ Maxx. Guy Kawasaki has worked with Peg for 5 years and is quoted as saying, “Peg is the best social media person I have ever met”.  Peg says there is no one right way to do things. It is good to start with some guidelines when you are new to blogging though. Some say you should never repeat your content but she feels it may never be seen so believe you should repeat your blogs but mix it in with other content.

Peg Fitzpatrick is a social media expert who follows fascinating people on social media regardless of the number of their followers. Peg specializes in visual marketing and creating content on Instagram and Pinterest. She is also the author of the best-selling book The Art of Social Media. Peg joins me to share the advantages and drawbacks of using three of the most popular social media platforms - Facebook, Instagram, and Pinterest. She compares them and shares what small businesses can do to take advantage of these social media channels as they build and promote their business.   “People are building a community, and they want to talk to people they're interested in.” - Peg Fitzpatrick In This Episode of The Sigrun Show: Reasons for quickly unfollowing someone The beginning of Peg's journey as a social media expert The challenges Peg faced in learning and using the different social media platforms Why Peg always posts how-to blogs for beginners Why Instagram is the natural segue after establishing your Facebook account Why you, as a local business owner, have a significant growth opportunity on Instagram The go-to platform to reach more and new people How you can keep your branding on Instagram The number one traffic generator among all social media platforms Creating templates for varying posts on Pinterest Advertising programs of Pinterest Why Peg turns social media notifications off Key Takeaways: Continue educating yourself because there is always something new on social media. Most Instagrammers like it when you share their content as long as you tag them and give them credit. Post on Pinterest consistently by scheduling your pins. Resources Mentioned: Regram Planoly Tailwind Canva Photoshop Connect with Peg Fitzpatrick: PegFitzpatrick.com Peg on Instagram Peg on Pinterest Peg on Twitter Peg on Facebook Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Are you trying to use Pinterest for business? Do you need some tips and strategies to get started? If you've ever been on Pinterest, you know that it is an amazing resource for finding delicious recipes, cool landscaping ideas and fun activities to keep your kids occupied. But you can also use Pinterest for business. I follow some amazing bloggers like Melyssa Griffin and Peg Fitzpatrick who use Pinterest to grow their community and gain much more awareness of their blog posts. These are huge account and they have thousands of followers, so while I didn't expect overnight Pinterest traffic, I do see the potential in using Pinterest to grow my website traffic to my blog posts. When I checked my analytics, I noticed that I was getting little to no traffic from Pinterest. Here are some of the ways I helped optimize my Pinterest account and increase my website traffic from Pinterest. Links mentioned: Pinterest blog post: http://www.socialmediamarketingtipscanada.com/pinterest-business-beginner-tips/ Social Warfare: https://warfareplugins.com/?ref=1354 Tailwind: https://www.tailwindapp.com/i/socialmediatips Pingroupie to find Pinterest groups: www.pingroupie.com Hidden text mentioned in the episode: If you want to use that hidden text, simply copy and paste this text into the text (not visual) bottom of your blog post and change the IMAGEURL.jpg to your image url: Thanks for listening. Let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/ The Social Launch Podcast http://www.socialmediamarketingtipscanada.com/podcast/

The former chief evangelist for Apple, Guy is one of tech’s most outspoken and widely followed visionaries. He just published a new book, co-authored with social media guru Peg Fitzpatrick, titled: The Art of Social Media: Power Tips for Power Users. So how do their ideas apply to B2B tech marketing and to startups? (Originally released 2/6/15)

Pinterest is the typically underutilized social platform that’s quickly gaining momentum. When you look at things it has over other social platforms – longevity of content visibility, inexpensive – it’s a no-brainer for businesses, especially those with tight marketing budgets. Peg Fitzpatrick teaches us how to make Pinterest work for small businesses by helping us build relationships with influencers, creating different boards to highlight multiple facets of our brand, how to use enticing text and photos, and how to promote our events using Pinterest.   www.theagentsofchange.com/199

Making the Most of Tools, Apps and Services to Create Visual Content for Your Blog In today’s lesson, we’re going to talk tools for creating great visual content for your blog. Over the last few weeks, we’ve been exploring different types of content that you can use on your blog. In episode 187 we talked written content, in 189 video content and back in 180 we talked about live video. Each are important types of content to be able to create for your blog - but one that is increasingly important today is visual content. When I was looking back at some screenshots of my very first blog from 2002, recently, I was amazed by how boring it looked. Not a single post in the first few months of my blogging used even an image - it was purely text. Today, the web is a much more visual place and I can’t remember the last time I published content without at least one form of visual content in it. Visual content helps you to stand out from the crowd, it gives your content personality, it makes it more useful and it increases the chances of it being shared. The great thing is that we’re operating in a time where there are so many great ways to create visual content. There are so many tools and services available to us - so many that it can be overwhelming to know which ones to use. So in today’s episode, I asked Peg Fitzpatrick to come on the show to talk to us about her favorite tools, apps and services. We talk about apps and tools for creating great content, great sources for free stock photos, a tool that will help with the sharing of your visual content and one for organising all of the visual content you create. As you listen you might want to have today’s show notes open where I list all of the tools, apps and services mention. Resources and Tools for Creating Great Visual Content for Your Blog Join our Facebook Group Adobe Spark Canva Ripl Giphy Skitch Adobe Draw Adobe Color Eye Dropper Chrome Extension Libre Stock Unsplash Big Stock Photo Stocksy Trello Social Warfare Plugin Peg’s blog Peg’s post on visual style guides Peg’s post on using Trello Is written content dead? How to create great video content How to create great live video How to Life the Quality of your Blog with Embeddable Content Full Transcript Expand to view full transcript Compress to smaller transcript view Darren: My name is Darren Rowse and I’m the blogger behind problogger.com, a blog, podcast, event, job board and a series of ebooks, all designed to help you as a blogger to start a blog, to grow the audience to your blog, to create content that’s going to change that audience’s life in some way and hopefully make a profit from your blog as well. You can learn more about ProBlogger at problogger.com. In today’s lesson, I want to talk about tools that you can use to create great visual content for your blog and for your social media. Over the last few weeks and episodes of this podcast, we’ve been exploring different types of content that you can use on your blog. In episode 187, we talked about written content, perhaps the most obvious type of content for a blog. In 189, I talked about video content and had a great interview with Justin Brown on how to create great video content. Even back in episode 180, we talked about live video and how to create a live video particularly for Facebook. Each of these types of content is really important to be able to create for your blog today. But one that’s increasingly important today is visual content. It can actually be used in a lot of the other types of content as well. I looked back the other day at my first blog and some screenshots of it from 2002 and I was amazed at how boring it looked. Not a single post on the front page of that blog in 2002 had even any image in it, it was purely text. Today,

One thing we can all agree on is that the digital world is a dynamic place to tell our stories.  Never in the history of advertising and marketing have brand storytellers like you had more ways to share your messages.  But these days it seems nearly impossible to cut through the clutter, and that's why there's a gathering every year in San Diego with the top social media experts to help you figure this out. It's Social Media Marketing World and it just took place. During my time in San Diego, I had the privilege of getting not one, not two, but three interviews with wonderful story brand creators.  In the corridors of the Social Media Marketing World conference venue, we taped this show. Joining us are Ian Cleary of RazorSocial, Peg Fitzpatrick, author of The Art of Social Media, and Brian Fanzo of iSocialFanz and cohost of the SmackTalk podcast. These three individuals are pioneers of the world of social media marketing and have boundless insights into how you can best optimize your business’ posts, tweets, and updates. Their methods of being heard in the cacophony of the social media content storm are you guessed it -- storytelling! Listen in for tips, tricks, stories, and experiences from these social media pros. Show Guests:  Ian Cleary Peg Fitzpatrick Brian Fanzo In This Show, You'll Learn: Why  developing relationships is crucial for engagement on social media and content marketing platforms How to use visuals and interactive narratives to tell a more powerful story The importance of authenticity in social media Key Quotes: "You need to understand: Do you have the right audience?" —Ian Cleary  "There's nothing better at the end of the day, to build a relationship, than when we sit side-by-side having a chat." —Ian Cleary  "You feel like, I'll just add a little more and a little more, but simple is so good!" —Peg Fitzpatrick "The first thing you want to do is make sure you know what your brand is." —Peg Fitzpatrick "For me, I didn't feel like I was doing anything that was special. I always loved sharing." —Brian Fanzo   "Social media and digital is hard and painful if you're putting on a persona or you're telling a story that really isn't you." —Brian Fanzo "I think if content is king, then certainly storytelling is the kingdom sorcerer because it's where the magic happens." —Park Howell "People buy stories much more than anything else." —Park Howell Mentioned in this episode: Ian Cleary RazorSocial Mark Schaefer Lisa Loeffler Peg Fitzpatrick The Art of Social Media, Power Tips for Power Users TailWind Guy Kawasaki Unsplash & LibreStock Brian Fanzo Be Yourself Online Course Robert Scoble Jay Baer Christin Kardos ADHD Social Media Marketing World Michael Stelzner Phil Mershon About Business of Story Podcast The Business of Story is hosted by trusted brand story strategist and keynote speaker Park Howell and is among the top business and marketing podcasts geared toward founders, CEOs, entrepreneurs, solopreneurs, and communication leaders. Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your brand story marketing stand out and achieve epic growth in your organization.    

If you pick up a rock and throw it, you'll probably hit a social media marketer who is talking all about the changes that happened recently on Instagram.   If you're not a marketing nerd, here's the skinny… you now can share multiple photos and videos in one post on Instagram.   With this update, you no longer have to choose the single best photo or video from an experience you want to remember. Now, you can combine up to 10 photos and videos in one post and swipe through to see them all.   Good idea?  Will this kill all that is good about Instagram?  Come watch Peg Fitzpatrick and myself discuss it on today's show!   Peg Fitzpatrick is the new Director of Content Strategy & Social Media at Tailwind. She is also the co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki.  She’s been seen on Time Inc., Huffington Post, Inc. Magazine, and NPR’s Tech Nation. She also runs social media campaigns for some of the top companies around. She’s spearheaded successful social media campaigns for Motorola, Audi, Google, Virgin, and more.   If you've needed help with managing your Instagram or just want to keep up with all the recent changes, then today's show is for you!

Pinterest is a visual search engine; a great place to share beautiful visuals, infographics and links back to your blog. But Pinterest is quickly becoming a power tool for many people, and not just to share recipes and home decor information. I mention Peg Fitzpatrick and Melyssa Griffin because they both have more advanced Pinterest courses, and write a lot of blog content about Pinterest. If you want more, I highly recommend checking them out! www.pegfitzpatrick.com www.melyssagriffin.com Or if you want a beginners social media course, I have that available too.

How do you take downtime with your family when managing multiple social media accounts during the holidays?  Are there any helpful tools that can aid in scheduling social media posts?  Should you shoot live video when you go a wassailing?     Those questions and more will be answered on today's show!   Peg Fitzpatrick is the co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki.  She’s been seen on Time Inc., Huffington Post, Inc. Magazine, and NPR’s Tech Nation. She also runs social media campaigns for some of the top companies around. She’s spearheaded successful social media campaigns for Motorola, Audi, Google, Virgin, and more.

I first heard of social media strategist Peg Fitzpatrick on Hubspot and I’ve been following her ever since! Her brilliant insights on social media are gold, and I simply must have her on my show! In this podcast, Peg gives us powerful tips on how to fully take advantage of social media for brand awareness andattracting loyal followers. Social media is still one of the most effective ways to market online, so tune in to learn all about how to utilize it to the fullest! > With so many social media channels, which are the most effective to use? > How is Snapchat used for marketing and should you really be in it? > Why is it essential to have your own domain and not just rely on social media? > In the battle of quantity vs. quality of followers, which is more valuable? > How is social media different between small and big businesses?In the end, Peg gives us essential tips on how start-ups can hit the ground running and get the gears turning in social media. If you’re lost in the world of fans and followers, this episode is great education! Tune in and supercharge your social media marketing today!

I first heard of social media strategist Peg Fitzpatrick on Hubspot and I’ve been following her ever since! Her brilliant insights on social media are gold, and I simply must have her on my show! In this podcast, Peg gives us powerful tips on how to fully take advantage of social media for brand awareness andattracting loyal followers. Social media is still one of the most effective ways to market online, so tune in to learn all about how to utilize it to the fullest! > With so many social media channels, which are the most effective to use? > How is Snapchat used for marketing and should you really be in it? > Why is it essential to have your own domain and not just rely on social media? > In the battle of quantity vs. quality of followers, which is more valuable? > How is social media different between small and big businesses?In the end, Peg gives us essential tips on how start-ups can hit the ground running and get the gears turning in social media. If you’re lost in the world of fans and followers, this episode is great education! Tune in and supercharge your social media marketing today!

Rebekah Radice, Global Brand Ambassador for Post Planner, sits down and talks about the newly released Social Media Marketing Industry Report put out by Social Media Examiner.  She interviews Peg Fitzpatrick, award winning blogger and social media influencer, Jeff Sieh, host of The Manly Pinterest Tips Podcast, and Erik Fisher, Social Media Manager for Social Media Examiner as well as the host of Beyond The To-Do-List, an award-winning podcast.   Topics include: What social platforms marketers will focus on in the future? The top benefits of social media marketing and how time invested affects results and the most common forms of content for social media marketing.

Peg Fitzpatrick and Rebekah Radice totally nailed their presentations last month at Social Media Marketing World, so we explore their secrets on today's show!   Peg Fitzpatrick is the co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki.  She’s been seen on Time Inc., Huffington Post, Inc. Magazine, and NPR’s Tech Nation. She also runs social media campaigns for some of the top companies around. She’s spearheaded successful social media campaigns for Motorola, Audi, Google, Virgin, and more.     Rebekah Radice is an Award Winning Writer, Social Media Strategist and Global Brand Ambassador for Post Planner.  She is the author of How to Use Social Media to Virtually Crush the Competition and recently named a Top 10 Social Media Blog by Social Media Examiner for the 2nd year in a row, as well as one of the Top Ten Most Shared Content Marketers.   These two are some of the top social media pros out there and really know How To Rock A Presentation!   Discussing includes tips and tactics for creating a presentation that captures and engages your audience, and some of the best practices for public speaking.

Peg Fitzpatrick is a speaker, author, blogger, and social media marketing expert. She is the co-author of the groundbreaking book, The Art of Social Media: Power Tips for Power Users. With over 100 tips and best practices - this essential guide presents a detailed strategy to create a compelling presence on the most popular social-media platforms. Social media is not only Peg's passion, it's her job. Day-to-day, she works in the trenches of social media, marketing, and blogging. Peg has spearheaded successful social-media campaigns for Motorola, Audi, Canva, Google, and Virgin as well as having been a brand ambassador for Kimpton Hotels. She work with the best brands and make them even better! During our conversation on this episode of Gen X Amplified, Peg and I chat about a number of fascinating topics - including her professional journey, how she built her brand as a "social media expert", how she starting working with marketing guru Guy Kawasaki, and many valuable insights on the state of social media. This is definitely an episode that you do not want to miss. Especially if you want to up your game within the social media space! Key Takeaways: How Peg started her career as a social media expert because of her early insights on how Facebook could help businesses with growth Why contrary to popular belief, millennials may not always be the best option to oversee digital marketing activities for companies How starting a book club on Twitter chats led to her business relationship with marketing leader Guy Kawasaki The reason why Peg decided to write a book that focused social media Why she chooses to master multiple social platforms instead of focusing on just one And so plenty more! Awesome Resources from this Episode: Peg Fitzpatrick's Personal Website The Art of Social Media  Peg on Twitter Peg on Pinterest Peg on Linkedin Peg's Personal Theme Song! "The Circle of Life" (from The Lion King)  Peg's Recommended Tools/Resource Social Champ Thank you for listening!

Today we look back at lessons in Consistency from Jeff Haden, Peg Fitzpatrick, and John Lee Dumas.

I talk with social media expert and author, Peg Fitzpatrick, on the best way to build a brand and "The Art of Social Media."

In this Best Of 2015 Edition featuring our Think Like A Journalist Scenario: Eric Enge, Peg Fitzpatrick, Brian Honigman, Cara Jones, Martin Waxman, Andy Crestodina, and Diane Crompton share their strategies to help a financially troubled company.     See the show notes.  

It's that crazy time of year again!  If you're anything like me, the hustle has hit you full force this week.  Between kid's ballgames, holiday parties, setting up a Christmas tree and shopping for gifts, the last thing we need to stress over is our social media accounts.   Unfortunately for small business owners and marketers, the Internet doesn't have a Christmas break. But, there are some steps you can take to continue building your business during the holidays as well as spending quality time for your families.   Today on the show I'm excited to be talking with my friend Peg Fitzpatrick about how to best use social media during the holidays.     Peg Fitzpatrick is the co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki and has been seen on Time Inc., HufIington Post, Inc. Magazine, and NPR’s Tech Nation. She also runs social media campaign for some of the top companies around. She’s spearheaded successful social-media campaigns for Motorola, Audi, Google, Virgin, and more.  On top of all that, she’s probably taught me more about Pinterest than anyone else.

Is your business on Instagram? Are you curious about what to post? In this episode I interview Peg Fitzpatrick, the co-author of The Art of Social Media: Power Tips for Power Users, which she wrote with Guy Kawasaki. She is also a social media strategist and an expert in visual marketing.  Show notes: https://www.socialmediaexaminer.com/164

In this episode I chat with author and social media marketing pro Peg Fitzpatrick. She works closely with social rockstar Guy Kawasaki (ex-Apple, now with Canva) and Pinterest recently named her as one of their top experts. She has built a social media platform (or shall I say empire?) of over 1,000,000 followers across Google+, Twitter, Facebook, LinkedIn, Instagram and Pinterest. Peg is an avid writer who shares her knowledge of social media daily through her blog, tweets and posts across various networks. I encourage you to check out her book The Art of Social Media: Power Tips for Power Users that she co-authored with Guy Kawasaki. It’s a must read for both beginners and seasoned professionals. They provide a “ground up” strategy with over 100 practical tips, tricks and insights. In this episode, here's what Peg covers: Read great blogs and listen to podcasts. Getting the basics under your belt so you can join in the conversation. Be a participant in Twitter chats. Don’t just watch Twitter, jump in. Start a conversation. Hashtags tie conversations together into one event. Her favorite Twitter chats: #BufferChat, #SproutChat and #ViralChat Juice is an app that analyzes your Twitter account and finds content for you to share. Your Call-To-Action: Try apps Juice, Tweetdeck and Buffer and also seek out Twitter chats. Links mentions in this episode: @PegFitzpatrick on Twitter Peg’s book The Art of Social Media: Power Tips for Power Users Twitter chats: #BufferChat, #SproutChat and #ViralChat Twitter tools/apps: Tweetdeck, Buffer, Sprout Social, Hootsuite, Juice How to reach Peg: You can reach Peg on Twitter @PegFitzpatrick and PegFitzpatrick.com Your Call To Action: Try apps Juice, Tweetdeck and Buffer and also seek out Twitter chats. Tweet me@MadalynSklar and let me know what you think of these apps. Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. The show notes for this episde can be found at www.MadalynSklar.com/twittersmarter6 Thanks for the listen! I appreciate you listening to the podcast. I would be extremely grateful if you would take a moment to rate & review the podcast in iTunes. If you do this, it will help me in the ranking so more people can find this helpful podcast. I read every review that comes in. And know that you have my sincere thanks! And please be sure to also subscribe to this podcast. It will ensure you won’t miss an episode! I’m releasing them every Monday, Wednesday and Friday.

Joining us this episode is none other than Peg Fitzpatrick who co-authored the best selling book, “The Art of Social Media:  Power Tips for Power Users” with Guy Kawasaki. Peg shares her pro tips and tricks to the art of using social media for jewelers.

Brain Burps About Books Podcast #222 The Art of Social Media: Tips for Power Users An Interview with Author, Speaker & Social Media Pro Peg Fitzpatrick, co-author with Guy Kawasaki Announcements Coming soon! Free training on how to market your books. Get on the notification list right HERE right now! Listener Kim Trumbo asks a great question. Do you have a question about book marketing you'd like me answer on the podcast? Go to www.speakpipe.com/katiedavis and ask away! This Week's Guest is Peg Fitzgerald! This week’s guest is Peg Fitzpatrick. Peg is an author, a speaker and, social media marketing pro. Covering all the major social media platforms, she frequently hears “you’re everywhere!” She’s passionate about life, social media, and inspiring others to be their best. She co-authored The Art of Social Media with Guy Kawasaki. Peg and I talk about Easy ways to use Canva. Rules about selling on your personal Facebook profile. What you can do on your Facebook page. The 20% rule of Facebook ads. $5 a day ads. Why should never buy Likes. Should you sponsor your own content as an author? Authors who are doing it right: Elizabeth Gilbert and Hugh Howey. Why you need an author platform. Who should your identity be online if you’re writing for different genres? Hashtag strategy – Using Google plus for related hashtags How to grow your list through social media. How to check how you look to others…be anonymous. Best way to put a post on G+

Anyone can make an engaging social presence for a fashion, pet or kid's brand, but what if your business doesn't lend itself to cute and fun content? Will anyone want to hear from you? Peg has made a success of social media for businesses that are a perfect fit for social AND those that seem like a stretch. We asked her here to teach us how – because we know lots of business owners feel like social media success isn't possible for someone in their “boring” business. PS – There is a little “swooshing” sound throughout, and for that we apologize, but trust me, you're going to love this episode anyway. It's Not All Kittens and Cupcakes! Sometimes Marketing is a Challenge No one ever said marketing is easy. If it's not working, don't spend your time complaining – get creative and make it work! And yeah, Peg can say this because she's done social media for a dry cleaning chemical company for years. Yikes. She shares her tips including posting consistently and sharing great content, not worrying too much about engagement because she knows it's working. How to Know What to Share Every once in a while she'll ask fans what they want to see. Recently she discovered that they want more of the inspirational quotes. Huh! Everything she posts, she asks, is this relevant to the audience? Will it help make their business better? And sometimes you do have to think way outside the box. After a while you will know what works and what your audience enjoys. And remember, social media is not about sales, it is about being helpful. Can you think of a series of “Did you know?” tips that you could share? People love to share those! Think about the life of your customer – think about what will help them in multiple areas of their lives. We asked Peg, “Is there any business that is too boring for social media?” Well, social media is where people meet customers now. If you don't have a physical presence, you NEED to be online especially. Everyone has gone mobile, too, so you need to be discoverable. It's not even a choice. Right click here to download the mp3 file to your desktop Why Do Business Owners Resist Social Media? People are still afraid of negative feedback. Well, people are already complaining. Wouldn't you like to be a part of the conversation? If you're not on top of it, your competitor will be! How Do you “Peg” a Post for Content Amplification? Share it in a way that looks good on all platforms. Create images that look great on each platform you use. Make sure your blog posts are shareable. Don't miss the opportunity to allow people to share your content easily. Peg recommends starting your sharing from Pinterest. Then you can share a “pin it for later” link on other platforms as well. Did you know that when you click on a “pin it for later” link from your phone, it opens right up in the Pinterest app! If you want a great step-by-step, check out her book, The Art of Social Media. Resources and People to Follow: Social Warfare! It is a great plugin to allow you to add your Pinterest image in a great big size that will look great on Pinterest, but it doesn't go in your blog post and slow it down. Stacy of Kid's World  Let's Lasso the moon Holly Homer Pinterest for business – video about the art of a good pin the art of a good board The Art of Social Media – you'll love it! About Peg Fitzpatrick Co-author of The Art of Social Media: Power Tips for Power Users • rockin' a positive attitude • passionate about social media Peg Fitzpatrick is an author, a speaker and, social media marketing pro. Covering all the major social media platforms, she frequently hears “you're everywhere!” She's passionate about life, social media, and inspiring others to be their best. Follow Peg on TwitterConnect on FacebookCircle on Google+Connect on LinkedInFollow on Pinterest  

Social media marketing expert, author and speaker Peg Fitzpatrick talks about her new book, which she co-wrote with Guy Kawasaki, "The Art of Social Media".

Social media marketing expert, author and speaker Peg Fitzpatrick talks about her new book, which she co-wrote with Guy Kawasaki, "The Art of Social Media".

Jeff Sieh interviews social media experts Guy Kawasaki and Peg Fitzpatrick on this episode to discuss their new book, The Art Of Social Media. They discuss who the book was written for, what's missing in social media today, is it worth a small businesses time to be on Pinterest, and more. Guy Kawasaki has been the chief evangelist for companies like Apple, Motorola, and most recently the online design tool Canva. Guy has written some great books like The Art of the Start and Enchantment. Peg Fitzpatrick is a social media strategist and popular blogger writing on her own website and across the web. Peg has spearheaded successful social-media campaigns for Motorola, Audi, Google, and Virgin.  The Art Of Social Media is her first book. *We did have some technical difficulties with an echo during this live Google Hangout, but most of the echo was removed in post-production.  I hope with you stick with the episode, since Guy and Peg offered some excellent advice.

The gorgeous typeface that drove men mad, the most important skills you need to start a writing career, literary profiles on Instagram, Neil Strauss crowdsources his next book cover, the book "How not to write bad" by Ben Yagoda, when bloggers are affiliates, Writer in Residence Peg Fitzpatrick, story wars and more. Got a question for Val and Al? Ask at podcast@writerscentre.com.au. Read the show notes.  WritersCentre.com.au | AllisonTait.com | ValerieKhoo.com 

Keep track of your contacts using Contactually, I'm a partner. Please support this podcast by visiting http://contactually.nbnradio.com to sign up for your free trial (you'll love it). Guy Kawasaki is the chief evangelist ofCanva, an online graphic design tool. He was an advisor to the Motorola business unit of Google and the chief evangelist of Apple. Guy is also the author of APE: Author, Publisher, Entrepreneur , What the Plus! Google+ for the Rest of Us,Enchantment: The Art of Changing Hearts, Minds, and Actions, The Art of the Start and eight other books. His latest book is, The Art of Social Media: Power Tips for Power Users, which he co-wrote with Peg Fizpatrick. Talking about social media, event management and publishing NBN49 Show Notes brought to you by Bluehost. Listen to episode 49 in iTunes or Stitcher. PRICE INCREASE: Join other listeners of NBN Radio to network and learn from one another in the NBN Club. Your membership supports this show. The monthly membership price increases for new members on March 1st. FEATURED LISTENER: Nicholas Young. Say hello on Twitter @nicholaswyoung. AUDIO COMMENT: Networking tip from Tim Dean. Record your own networking tip or audio comment at speakpipe.nbnradio.com. Guy Kawasaki begins by talking about his work with Canva. Peg Fitzpatrick and Guy are like characters from “24”. The Art of Social Media: Power Tips for Power Users Self-proclaimed social media experts. Check LinkedIn Recommendations and Twitter Lists of social media consultants before engaging (or ask me). Guy speaks 50 – 75 times a year. We discuss the need for an assigned person to run social media at conferences and events. A big mistake is not posting enough to social media. If you're not pissing off a few people on social media, you're just not using it right. My CRM tool is “work your ass off.” Guy uses social media as a marketing tool. He's not using it to make friends.   You have to decide what you want to be known for. @guykawasaki #nbnradio CLICK TO TWEET   Guy would start networking again by using LinkedIn and Slideshare. People (more or less) have to be who they say they are on LinkedIn. It's a much more serious network. Google+ is a fantastic place. Calvin Lee @mahemstudiosused Twitter to network his way to Guy Kawasaki (the story is in my book) It's not how you get in (to a job) it's what you do once you're in. In technology it doesn't matter where (your position) you get in. People (in Silicon Valley) do not care about your background. Enchanting people requires that you are likable, trustworthy and competent. How you communicate that has radically changed because of social media. The importance of a smile. We talk about writing and traditional versus self publishing. The hard part about writing a book is not the writing, but the marketing. Check out The Art of the Start 2.0 coming out in March. App Recommendation: Boxer (the best email client iOS)Book Recommendation: The Martian  by Andy Weir. Submit your questions and comments by using #nbnradio. You can also record an audio comment at speakpipe.nbnradio.com. Click HERE to subscribe in iTunes Click HERE to subscribe in Stitcher   You can subscribe to the show by RSS, email or in iTunes and Stitcher Radio. You will never miss an episode! Affiliate links used, read the disclosure. Theme music, Urbana-Metronica (wooh-yeah mix) by spinningmerkaba. Thanks for listening. You rock!  

The Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatrick https://www.salesartillery.com/marketing-book-podcast/the-marketing-book-podcast-art-of-social-media-guy-kawasaki

Peg Fitzpatrick is a social media strategist. Get her power tips on social media for branding and expanding your digital reach. See The Show Notes.

I am absolutely thrilled for this episode today. Not only is the topic timely and something that's on a lot of writers' minds, but I get to interview two awesome authors about their new book: The Art of Social Media. These authors are, of course, Guy Kawasaki and Peg Fitzpatrick and their book is filled with tips and techniques that will help with your social media, whether you've been on social media since it started, or are just starting out. After having the pleasure of reading an advanced copy of The Art of Social Media, I would would recommend it for newbies and social media junkies alike, though for different reasons. For newbies, this book breaks breaks things down into small, manageable pieces, so even a topic as broad (and potentially overwhelming) a social media can feel totally doable. And for social media junkies, I would recommend this book for its more overarching ideas: like how to continue to generate good content, and create an integrated social media strategy. As someone who spends a lot of time on social media, I found some great actionable tips and ideas that I've already implemented in my own social media strategy. In this interview, the authors share some of their best tips about social media. From big picture ideas about content marketing, to the nuts-and-bolts of social media, listen in for a great interview about social media for writers.  For more details and information, head over to the show notes at DIYMFA.com/027

Peg Fitzpatrick is currently the Head Of Social Strategy at Canva.  She's also currently co-writing The Art and Science of Social Media: Power Tips for Power Users with Guy Kawasaki.  Her tips and techniques that she has shared on Google+ and Pinterest have helped countless people use those social platforms together effectively.

Adventures in Visibility | The Art of Managing Your Social Content (for Optimal Visibility!) This week's Adventure in Visibility is a celebration of the launch of The Art of Social Media: Power Tips for Power Users, co-authored by +Guy Kawasaki and +Peg Fitzpatrick.    The book covers a wide range of social media strategies, tactics and power tips. For this Adventure in Visibility we're honing in on how to manage your social content so you get optimal visibility. Some of the topics we'll talked about are: ✔ How to feed the Content Monster ✔ How to pass the reshare test ✔ Curated vs. original content ✔ And much more including a demo on how fast & easy it is to use Canva Guy Kawasaki is the chief evangelist of +Canva  an online design service, and an executive fellow of the Haas School of Business at U.C. Berkeley. Previously, he was the chief evangelist of Apple and special advisor to the CEO of the Motorola business unit of Google. His many acclaimed books include The Art of the Start and Enchantment. Peg Fitzpatrick is a social media strategist and popular blogger writing on her own website and across the web. Peg has spearheaded successful social-media campaigns for Motorola, Audi, Google, and Virgin as well as having been a brand ambassador for Kimpton Hotels. _The Art of Social Media: Power Tips for Power Users_ is her first book. Info about Book and a social media quiz at http://Artof.social Get the book at http://amzn.to/1t6CMGF Watch previous Adventures in Visibility here http://denisewakeman.com/hoa Prefer to listen? Subscribe to the Adventures in Visibility Podcast here http://AdventuresInVisibilityPodcast.com If you'd like to be on the email list to get notified about future Adventure Hangouts and when video replays and show notes are posted, go to http://AdventuresInVisibility.com

This week on Social Geek Radio, Deb Evans and Jack Monson will review the new book The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick. The book will be released December 4 but you can get an exclusive sneak preview Wednesday night at 8pm ET / 7pm CT!  #ArtofSocial  

Guy Kawasaki & Peg Fitzpatrick In this episode, Starve the Doubts host Jared Easley is joined by co-host Kimanzi Constable from kimanziconstable.com, as they welcome back Guy Kawasaki and Peg Fitzpatrick, two awesome people who have been on the show before. Today, Guy and Peg talk about their exciting new book which they have co-written, called The Art of Social Media: Power Tips for Power Users. The book offers 100 practical tips, tricks, and insights where Guy and peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging. An impeccable combination of Peg’s sweet, genuine personality and Guy’s no-nonsense, passionate, impactful opinion of things is just what we need to make this a super fun, insightful, great show! In this episode, you will learn more about: The term "social media guru" as an oxymoron. Getting ROI on social media Photo attachment tips on social media The optimal setup for broadcasting your podcast/webinar Why Guy thinks most social media experts are BS Guy's take on his "controversial" posts and strong opinions Outsourcing social media work What to do when your social media strategy backfires Connecting with an influencer as a good strategy How to suck up to an influencer and learning the art of it Items mentioned: Why Guy thinks "social media guru" is an oxymoron: Social media has so many variable so many things moving at once. The difficulty of separating correlation from causation ROI on Social Media You work really hard and good things happen. Social media can impact your sales and marketing. Attaching photos on social media sites: Social media sites have their own optimal size for photo attachments. Any graphic is better than no graphic! A better way to post photos on Facebook Your profile picture on social media doesn't have to be symmetrical. Posting images have better engagement. Tips for optimal broadcasting setup: Whatever is built in to your computer is not enough. Invest in specific external equipment you need to make your webinar right. On Guy posting controversial, strong opinions What Guy wants to interject into his stream: Guy expresses his real opinion. And it cannot be faked. The people who post for him would never touch on sensitive topics but Guy doesn't hesitate. People never know what to expect from him. Outsourcing social media work to digital marketing agency: If you need help with your social media, get help. But before having someone else doing your social media, look at their social media to see what they do (great content, engagement, followers) Find an independent person to work with you so they can get the flavor of who you are and what you want to do with your social media vs. going to an agency. When your social media strategy backfires: Backfires are not necessarily so bad. At least you're trying and you're going to learn something. Social media is a very forgiving place. People need to chill out. Always keep experimenting. You'll make mistakes. So what? Try stuff. Don't listen to anybody. Connecting with an influencer: Being wary of the practice of connecting with influencers. "It's not whether you try to connect towards some purpose, it's HOW you do it is the question. This done right is an art, this done wrong is a travesty." - Guy Kawasaki When does it work? (A few examples and tips from Guy) Learning the art of sucking up Creating the best subject line Do your homework of knowing the person. Influencers are always looking for great contenSupport the show (https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=CQWQVRBGQCK7E&source=url)

I'm AMPED to be sharing this new book today. The Art of Social Media is a brand new resource from Guy Kawasaki and Peg Fitzpatrick. It's hand down one of the best resources I've read recently on shifting your social from bland to bad ass. It's all about working smarter and getting our content (and the content you curate) in front of your audience. I mention this in the episode but I wanted to share here as well, I am giving away a copy of the book inside the VIP community. I'll be giving it away on December 9th, but you have to be in the VIP community to enter to win and then join us for the read-a-long.  Resources Buy the Book Join the VIP Community Connect with Me Get YOUR question on a future episode Email me at hello@thestaceyharris.com Tweet with me and include #HittheMic Be sure to leave your review on iTunes or Stitcher for a shoutout on a future show  

In this special Thanksgiving episode, Jeff give tips and examples by showcasing pins by top pinners Peg Fitzpatrick, Ashley Faulkes, and Rebekah Radice.  Is your branding a consistent message that your audience will recognize?  Check out these expert pinners pin examples on how to do Pinterest right!

Facebook already has all your free time. Will they get your business too?   Facebook recently announced that it is releasing a business tool that will allow companies and teams to communicate internally, share files, and exchange feedback. It will look like Facebook but will compete with Yammer and other internal communications tools.    I would imagine that business professionals, and especially IT professionals, might feel dubious about giving Facebook even more of their personal information. Plus, there are already companies that are doing this, and doing a great job at it I might add. It's hard to know if this will catch on or if it will flop.   So, what do you think? Would YOU use Facebook for Business?   SUBSCRIBE: https://www.youtube.com/jaybaer00   SPROUT SOCIAL SHOUT OUT   Today's Sprout Social shout out goes to Guy Kawasaki (https://twitter.com/guykawasaki), who is a brilliant social media marketer and Chief Evangelist at visual marketing tool, Canva. He and Peg Fitzpatrick are coming out with a new book called The Art of Social Media (http://www.amazon.com/The-Art-Social-Media-Power/dp/1591848075/ref=tmm_hrd_title_0) and they will also be guests on the Social Pros Podcast that airs this week. Check out SocialPros.com to listen tomorrow.    OUR SPONSORS   Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.    Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.   ABOUT JAY TODAY   Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Guy Kawasaki, Chief Evangelist at Canva and author, joins the Social Pros Podcast this week along with Peg Fitzpatrick, Head of Social Strategy at Canva and author, to discuss optimizing your social media profile, how to get your content shared over and over, and the many tidbits of information they share in their new book: The Art of Social Media: Power Tips for Power Users. Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/does-your-content-pass-the-resharing-test/

Adventures in Visibility | How to Plan and Create Captivating Visual Content I'm pleased to welcome the fabulous and prolific Peg Fitzpatrick on Adventures in Visibility. Peg creates a phenomenal amount of content for her own blog as well as for guest posts and clients. One of her talents is creating visual content and her posts always stand out as a result. On this show, we're going to be discussing the why and how of creating captivating visual content so your audience is compelled to click and share. Watch the video here: http://goo.gl/tk50R6 Peg and I discuss: ❇ Why quality counts in your images ❇ Where to find images that you have permission to use ❇ How to create branded images for maximum impact ❇ How to be more efficient when you create images ❇ A 5 step plan for your visual content Watch the video interview here: http://goo.gl/Gfjjbl Peg Fitzpatrick is the co-author of The Art of Social Media: Power Tips for Power Users with +Guy Kawasaki. Social media is Peg's passion. And her job. She shares her professional experience working day to day in the trenches of social media, marketing, and blogging. Peg works with global brands and leaders in the social media sphere every day. She's spearheaded successful social-media campaigns for Motorola, Audi, Canva, Google, and Virgin as well as having been a brand ambassador for Kimpton Hotels. Connect with Peg: Blog: http://www.pegfitzpatrick.com/ G+: https://plus.google.com/u/0/+PegFitzpatrick/posts Twitter: https://twitter.com/PegFitzpatrick Facebook: Instagram: http://instagram.com/pegfitzpatrick Pinterest: http://www.pinterest.com/pegfitzpatrick/ LinkedIn: https://www.linkedin.com/in/pegfitzpatrick Watch previous Adventures in Visibility here: http://denisewakeman.com/hoa Prefer to listen? Subscribe to the Adventures in Visiblity Podcast here: http://AdventuresInVisibilityPodcast.com If you'd like to be on the email list to get notified about future Adventure Hangouts and when video replays and show notes are posted, go to http://AdventuresInVisibility.com.

Todays guest, Peg Fitzpatrick wears so many hats. She is the Head of Social Media Strategy for Canva.com, Director of Marketing and Social Media Manager at Kreussler Inc, Editor-in-Chief of 12 Most, and Moderator of ultiple Facebook and Google+ communities. She is all over the place! Today, she is going to be our authority on how to create and implement visual content into your restaurants digital marketing strategy. She will also discuss how to leverage Canva.com, a free, online design tool.

Join Deb Evans of Franchise Foundry and Jack Monson of Engage121 plus this week's special guests Guy Kawasaki and Peg Fitzpatrick of Canva! Guy and Peg will show us how marketers, franchisors, and franchisees can use this new technology to easily create high quality graphics for Facebook, Pinterest, all other socal channels, websites, and in-store flyers & signs.  Join us here Wednesday night at 8pm ET / 7pm CT!  

Peg Fitzpatrick, Head of Social Strategy at Canva and Managing Partner of 12 Most, joins the Social Pros Podcast this week to discuss building a brand’s online presence from the ground up, the on-going importance of Pinterest, and how Canva can help brands revolutionize their visual presence online. http://www.convinceandconvert.com/social-pros-podcast/why-canva-is-taking-over-visual-social-media/  

If you have been following business news recently, you have heard about the announcement last week that Guy is now the Chief Evangelist for Canva and Peg Fitzpatrick is their new head of Social Strategy. I tell you what, this company is not pulling any punches bringing these two celebrity powerhouses onto their team. Canva, of course, is the revolutionary new Web tool for design. If … Unlock the Power of Brand Evangelism – Guy Kawasaki Read More » The post Unlock the Power of Brand Evangelism – Guy Kawasaki appeared first on On Track Tips - Get on Track, Stay on Track | one expert at a time.

Peg Fitzpatrick and I talk strategy for having a presence on multiple platforms at the same time. A business owner doesn't need to be and shouldn't be on all platforms, but should choose the platforms that make sense for his/her business. Peg and I discuss the different platforms. She shares her thoughts on the importance of organization, scheduling your work and sticking to it, and also shares tools she uses. Read more › The post How to Manage Multiple Networks – Peg Fitzpatrick appeared first on On Track Tips - Get on Track, Stay on Track | one expert at a time.

Pinterest is a haven of inspiration for anyone that spends a few minutes on it. All types of artists including those who express themselves through their words are drawn to it. Whether it be fiction or non fiction, for a book or for a blog Pinterest can be an incredible resource for writers. This week's guest on the podcast is Peg Fitzpatrick. We talk about the many ways that writers can use Pinterest including getting inspiration for writing, marketing their books and for connecting with their readers. Many of the things we cover can be applied to any professional or business using Pinterest. The post Writers Using Pinterest for Inspiration and Marketing OSP Episode 22 appeared first on .