Voice Over Marketing Podcast

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The Voiceover Marketing Podcast is dedicated to teaching in-depth and advanced marketing, business and personal productivity strategies for people in the voice over and audio production professions. Our goal is to help you make more money in your voice-over business by showing you ways to leverag…

John Melley: Voiceover Talent, and Marketing Coach

Boston, MA


    • Feb 21, 2020 LATEST EPISODE
    • infrequent NEW EPISODES
    • 39m AVG DURATION
    • 50 EPISODES


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    Latest episodes from Voice Over Marketing Podcast

    Episode_72: How Does Your Pricing Affect YOUR Work?

    Play Episode Listen Later Feb 21, 2020 25:39


    Seller’s Remorse? Ever quote a price on a VO Gig only to regret it later? Did that mindset cause you to think something like: “Heck, I’m only getting $XXX for it and have spent too much time on it already?” Ring a bell? In Episode 72 I discuss why solid fees are important for our […]

    Episode_71: Why “Pay to Play” is not a Viable “Place” for Your #VO Business

    Play Episode Listen Later Feb 12, 2020 24:28


    Selecting where you do business has dramatic effects on price and your clients' resistance to price. Be "Where no one else is."

    Episode 70: Be Careful Who You Take Advice From

    Play Episode Listen Later Feb 7, 2020 32:32


    Sometimes “Free” advice comes with a cost. Sometimes that cost is simply time to receive the advice and implement it. If it’s good advice then all is well. Other times it can cost you BIG when you implement BAD advice. In this Episode I use a recent coaching call with a listener as my outline […]

    Episode 69: Getting Out of a Rut, An Interview With Rob Berkley

    Play Episode Listen Later Jan 31, 2020 56:06


    I interviewed my friend and business coach Rob Berkley shortly before he was diagnosed with cancer about how to get out of a funk, rut, groove, inertia, etc. Something that I have been in for various reasons Unfortunately, Rob passed away in December of 2018. I wanted our interview to be the next episode of […]

    Episode_68: True Confessions & Your Questions Answered

    Play Episode Listen Later Jan 17, 2019 51:21


    Here’s the Link I mentioned to get your FIRST MONTH FREE to VO Athlete® Wellness Club Here’s a Link to the 23 Minute Guided Walking Meditation Protect Your Hearing! I lay it all on the table for ya. After 20 plus years in the biz, Decades of playing music, loud drums, rock concerts, machinery and occasional firearms […]

    Episode_67: R.I.F. Reading is Fundamental to #VO Success

    Play Episode Listen Later Oct 27, 2018 34:45


    Here’s the Link I mentioned to get your FIRST MONTH FREE LINK VO Athlete® Here’s a Link to the 23 Minute Guided Walking Meditation What’s the Second Piece of Advice I Give to #VO Talent? After showing up and positioning yourself for opportunity, the second piece of advice I give to #Voice Over Talent (Veteran […]

    Episode_66: VO Rates as a Marketing/Positioning Strategy? Yes.

    Play Episode Listen Later Oct 16, 2018 30:16


    John, Can I Establish a Niche? Yes…. and Charge Lower Prices? … Yes,… but why would you want to? In this episode I demonstrate establishing market niches and tackle a couple of common questions and celebrate some listener successes. During the episode I discuss: How to Establish a Niche Voice Over Business How To Set […]

    Episode_65: How YOU Can Become a Voice Over Athlete® Too!

    Play Episode Listen Later Sep 26, 2018 58:11


    Why I Started The Voice Over Athlete® Wellness Club Here’s the Special Link! FIRST MONTH FREE LINK VO Athlete® Joell Jacob Turns the table on me and dives deep on WHY I started the Voice Over Athlete® Wellness Club! In Case You Missed It – Here’s the Link again! FIRST MONTH FREE LINK VO Athlete® Joell did […]

    Episode_64: Don’t Be A Voice Over Scumbag

    Play Episode Listen Later May 23, 2018 41:15


    Marketing Lessons From My Everyday Trials & Tribulations Andrew Lock is right. Marketing is everything and Everything is Marketing Doing the Right Thing – Even if it hurts a bit It hurts less in the long run My Business Refund Policy and WHY? My lame Bill Clinton impersonation and Save the Pollinators PSA Enjoy! Episode […]

    Episode_63: Voice Over Legend James Alburger is Our Guest

    Play Episode Listen Later May 2, 2018 71:43


    James Alburger is My Guest in Episode 63: Audio production, video editing and voiceover have been part of James’ life since he was about 12 years old when he literally taught himself how to edit music with a grease pencil, razor blade and scotch tape. James had a 25-year career with NBC television in San […]

    Episode_62: Should You Use a False Name? Marketing at Conferences and Business Cards

    Play Episode Listen Later Mar 23, 2018 26:00


    Can Pictures Hurt Your Voice Over Prospecting? We discuss your questions and comments received via Our SpeakPipe Application And we answer a question from Listener Branden Rouselle about business cards. Episode Sponsor: I’ve arranged an affiliate code with The Publishers of Rob’s Book “Voice Over Legal” so you can save $5 (up to 20%!) off […]

    Episode_61: Marketing Tips for NEW (and all) Voice Over Talent

    Play Episode Listen Later Mar 2, 2018 22:53


    Are There Specific Marketing Tips for People NEW to Voice Over? Richard Baringer asks: How about marketing ideas specifically geared toward those of us just starting in the biz? I bust out my – create your own products & services idea… again and a few others! Take notes! Plus a Bee Update and More! Episode Sponsor: I’ve […]

    Episode_60: Why Length Matters (Your Demo) and What Coffee Cake Can Teach Us About Pricing! (?)!!

    Play Episode Listen Later Feb 23, 2018 27:56


    Length Matters… but for a different reason than you think: Listener Ray Girard Asked: Do audition reels over the suggested length really tic agents/clients off? What is the problem with them just cutting it off when they’ve had enough? And… Are Voice Over talent regarded as irritations or do they welcome our reaching out? I answer […]

    Episode_59: Branding, Marketing and Networking… Oh My! An Interview with Branding Expert Karen Tiber Leland

    Play Episode Listen Later Feb 16, 2018 25:44


    Today We Tackle the Question: What’s the Difference Between Branding, Marketing and Networking? Karen Leland is the president of Sterling Marketing Group specializing in branding and marketing strategy and implementation. Her clients include: Apple, American Express, Twitter, LinkedIn, Marriott Hotels, and others. She is the bestselling author of eight business books and writes a marketing […]

    Episode_58: Pay to Play… or Not?

    Play Episode Listen Later Feb 9, 2018 25:03


    In this episode John finally tackles the Pay to Play Question. What does he think about them? Does He Prefer One more than others? Waste of Time? John is Fielding questions from the Voice Over Marketing Podcast Group on Facebook. If you have a question – join in Click here to ask and John will […]

    Episode_57: Happy? An Interview with Author and Voice Talent Joell Ann Jacob

    Play Episode Listen Later Oct 16, 2017 40:54


    Learn How Voice Talent Joell Ann Jacob Hired Herself and wrote her book and produced an Audiobook! If you’ve listened to the past few episodes of the podcast you’ve learned I’ve been going through a bit of a creative funk over the last year. One listener of the Voice Over Marketing Podcast heard my episodes and […]

    Episode_56: Your Voice Over Questions Answered!

    Play Episode Listen Later Sep 25, 2017 36:09


    It All Started with this Post in the Voice Over Marketing Podcast Group on Facebook: Hey folks! What are your stumbling blocks/obstacles you face? Hit me.

    Episode_55 How to Overcome Obstacles & A Tribute to Dick Durante

    Play Episode Listen Later May 24, 2017 30:22


    The Obstacle is The Way: This Episode picks up where the last Episode left off. Getting Un-Stuck. I came across this great book and it helps you re-frame what might be holding you back from accomplishing what you set out to do. The Book is The Obstacle is The Way, by Ryan Holiday I also […]

    Episode_54: Is Your VO Business Evolving and My Hiatus Explained

    Play Episode Listen Later Apr 26, 2017 38:49


    I’m Back! Did You Miss Me? It’s been a few months since the last episode. Honestly, I’ve been in a bit of a creative funk. I discuss this and why I decided to step back and assess where I’m going with this and how businesses can, should and even need to evolve over time. Enjoy! […]

    Episode_53: Voiceover Talent Bill DeWees

    Play Episode Listen Later Nov 2, 2016 41:06


    Bill DeWees Is My Guest This Week Bill DeWees is a full-time voice over talent who lives near Chica go.  He has been working full-time as a voice talent since 2006. Bill’s credits include Disney, Microsoft, American Express, Warner Brothers, TD Ameritrade, Monster.com, PBS, Chevrolet, Nikon, Bayer, Arm & Hammer, AARP, LG Electronics, Purina, and […]

    Episode_52: How To Take Your #VO Gig On The Road… Permanently. An Interview with David Lisauskas

    Play Episode Listen Later Oct 19, 2016 41:23


    The Mobile Voiceover Lifestyle Business! David Lisauskas is a full-time, “mobile” voice talent who records voiceovers for commercials from his 36 foot motorhome that houses a broadcast quality recording booth converted from an RV ½ bath.   David, his wife Mara, their mini Australian Shepard Kuma, and Siamese cats Jack & Juno, have taken to […]

    Episode_51: Voice Over Talent Erik Reynolds – Defining Your Rules of Engagement

    Play Episode Listen Later Oct 14, 2016 52:33


    Erik Reynolds Dives Deep on Defining His Ideal Clients and How He Works with Them Do you only work with people you want to work with? My guest Erik Reynolds has created a Voice Over business for himself where he does exactly that. It wasn’t always easy and he learned some hard lessons along the […]

    Episode_50: Inside John’s Mind – The Lovely Ann Interviews John

    Play Episode Listen Later Oct 4, 2016 44:52


    50 EPISODES! WOW! In this 50th Episode John Melley’s Bride Ann turns the table and interviews him! During the conversation you’ll discover: What John would do if he didn’t do VO or radio Meet some of the voices inside his head How he develops characters His favorite cartoon characters and why Favorite foods Favorite actors […]

    Episode_49: What Can the U.S. Presidential Candidates Teach Us About Criticism?

    Play Episode Listen Later Sep 14, 2016 26:14


    Claiming Authority & Overcoming Criticism In this episode I discuss how fear of criticism in the world of Social Media can hold people back from going after their goals and dreams. I also explore the concept of “Claiming Authority” for yourself and show how: Elvis Presley Michael Jackson Howard Stern Rush Limbaugh and others Claimed […]

    Episode 48: Rodney Saulsberry Talks Branding, Marketing and More

    Play Episode Listen Later Sep 7, 2016 59:09


    Rodney Saulsberry Rodney Saulsberry returns to the podcast with fresh, new insights on growing your Voice Over Business, Building a brand and more. Rodney is also a published author with three bestselling books, You Can Bank on Your Voice , Step Up to the Mic and Rodney Saulsberry’s Tongue Twisters and Vocal Warm-Ups: With Other […]

    Episode 47: How To Build, Leverage and Profit from Using Systems in Your #VO Business

    Play Episode Listen Later Aug 31, 2016 55:49


    We’re talking Systems in this episode of the Voice Over Marketing Podcast. I also unveil a Brand New Resource to Enhance Using Your Story in Your Marketing “You’re Surrounded By Systems” That’s what my Guest John Ackley from the Systems Smarts Podcast tells us during my conversation with him. John Ackley is a systems engineer […]

    Episode 46: Turning DOWN Business & Researching your Clients

    Play Episode Listen Later Aug 19, 2016 15:05


    Quick Episode This Week! In This Episode I share an item from the TVOMP Mail bag on how turning down a customer can lead to better business for you. Also – Some Polling results on the podcast. We looked into: HOW You Search WHERE you go to get info WHAT Info you want – Type […]

    Episode 45: An Interview With Kelley Carruthers Buttrick – Part 2

    Play Episode Listen Later Aug 2, 2016 46:20


    WOW! In this episode Kelley shares some information she’s never shared in any other interview! You’ll have to listen to find out what. ALSO… It’s CHOCK FULL of “Writer-Downers.” During the conversation I told her I was taking notes. I hope you do too. There’s also a lot of fun in it too, so it’s […]

    Episode 44: An Interview With Kelley Carruthers Buttrick

    Play Episode Listen Later Jul 26, 2016 61:51


    This is one of my Faves since the podcast started. Kelley Buttrick and I had a great conversation and connected on a lot of what she’s doing. We spoke for more than an hour and a half. This episode is CHOCK FULL of “Writer-Downers” so be prepared to take notes. There’s also a lot of […]

    Episode 43: How To Create Your Own Book – And Make Money From It

    Play Episode Listen Later Jul 8, 2016 40:20


    VO Marketing Podcast Listener and Author Tania Sims is My Guest in this Episode! I have to admit it. I’m a little proud of this. VO Talent Tania Sims is a listener of this podcast and she took some advice from a few of the episodes and wrote her own book called the “Ultimate Resource […]

    Episode 42: Why Voice Over People Are Special

    Play Episode Listen Later May 27, 2016 13:46


    This Episode Is A Pep-Talk For YOU! I spend some time in this episode encouraging you to keep working on your dream of voice acting and voice over. Voice Over People are special because we all started doing it because we had or have the dream of using our voices in some form of media. […]

    Episode 41: Can Drugs Help Your Voice Over Marketing?

    Play Episode Listen Later Feb 23, 2016 8:56


    Ever Notice how many pharmaceuticals have 3 syllable brand names? I started noticing this awhile ago. It’s not an accident. What can we learn from the marketing around us and how can we apply those patterns to our own marketing efforts? We explore these questions in this weeks episode. Recommended Resources! Protect Your Voice Over […]

    Episode 40: How To Entertain – An Interview With Gallagher the Comedian

    Play Episode Listen Later Jan 13, 2016 47:40


    So, awhile back I had the opportunity to interview one of my favorite childhood comedians, Gallagher. Sure, his “Sledge-O-Matic” routine was sure to appeal to a 12 year old boy, but it appeals to adults too. One bit I remembered was his observations on the inconsistencies of the English language. I marveled at his ability […]

    Episode 39: How Common Courtesy Can Grow Your Business (Or Kill It)

    Play Episode Listen Later Nov 4, 2015 25:47


    How Important Is Courtesy To Your Business? In this episode I make the case for Common Courtesy in our daily lives and how that carries over to our voice over businesses. I also reveal a dream I had. I was in a rut. I was getting tired of how I was sounding in copy. It […]

    Episode 38: Will “Uber” Technology Kill Voice Over?

    Play Episode Listen Later Aug 25, 2015 31:09


    Click Here To Learn More About The Opportunity In This Episode This Episode is all about how technology has impacted our economy – and different sectors of the economy in ways we never could have imagined before. A cab driver recently told me his revenue is down 80% due to Uber (!) Do you think […]

    Episode_37: Living A Life Of Purpose On YOUR Terms

    Play Episode Listen Later Aug 14, 2015 60:03


    My Interview With Zephan Blaxberg… Was a lot of fun. I’ve know Zephan for a few years now. He would edit my voice over tracks into countless videos he produced for a marketing company. Zephan went on to start his own video production company ZMBMedia and has achieved great success in a short amount of […]

    Episode 36: How To Make Riches In Niches {Yes… you REALLY CAN!}

    Play Episode Listen Later Jun 16, 2015 34:15


    My Beehive I mentioned my Honeybees as a contribution to the environment and a great source of relaxation. Checkout the Photo Gallery below and watch the 50 second video. See if your blood pressure doesn’t drop a bit. I’m standing about 3 feet away from the hive while shooting this video. These Bees is Makin’ […]

    Episode 35: An Interview With Marketing Expert Andrew Lock

    Play Episode Listen Later Jun 5, 2015 52:14


    “Help! My Business Sucks!” “…the show has become more popular than a supermodel at a Catholic boarding school.” Andrew Lock’s Story It all started with potatoes… As a kid, Andrew challenged every ‘normal’ way of making money that was accepted by all the other kids. While most school age kids were doing a paper route […]

    Episode_34: What To Do When Disaster Strikes… Are You Prepared?

    Play Episode Listen Later May 27, 2015 23:28


    It’s been awhile. I dropped off the radar for a number of weeks…. Why? It’s been a crazy couple of months. The Building my condo is in was hit by a deadly fire. It got me thinking. I’m fine. No damage to person or property. Others weren’t so lucky. In this episode I ask you […]

    Episode 33: An Interview With Voice Over Talent & Author Jodi Adler!

    Play Episode Listen Later Mar 27, 2015 53:15


    My Guest Today is The Hilariously Talented Jodie Adler – Here’s a Sample… What do you do—how do you cope when the world’s gone mad? Well, of course you need to consult with Auntie Jodi. She provides a brassy, sassy, and classy way to deal with the overbearing, thoughtless, “my needs are greater than yours” […]

    Episode 32: An Interview With Voice Over Talent Marc Graue

    Play Episode Listen Later Mar 6, 2015 42:48


    Get Ready To Laugh While You Learn! My Guest today is Marc Graue. Marc is the owner of the legendary Marc Graue Voice Over Studios, a Burbank CA. landmark for over 29 years and an experienced voice over talent in his own right. Marc can be heard on numerous network cartoon series including Nickelodeon’s Avatar:The […]

    Episode 31: An Interview With Voice Over Talent Monique Coppola

    Play Episode Listen Later Feb 27, 2015 62:48


    Snow… SNOW and MORE SNOW! Monique Coppola In this interview with Monique I discuss: Her Audition Spotlight Experience Her Journey Into Voice Over The Importance of “Showing Up” Going Outside Your “Comfort Zone” Handling Projects You Don’t Agree With Sounding Natural And Much More! Monique is originally from Massachusetts where she studied music, theatre and […]

    Episode 30: An Interview with Voice Over Talent and Coach Dave Walsh

    Play Episode Listen Later Jan 14, 2015 52:51


    What Do You Get When You Combine Killer VO Chops, a Marketing Background…? … And a unique style of Voice Over Coaching that helps voice actors bring out their most authentic performances? You get my guest Dave Walsh and a killer interview full of insights. I hope you’ll join me for this great conversation. About […]

    Episode 29: What Does Voice Over Have in Common With Tapping a Hammer…(?)

    Play Episode Listen Later Dec 19, 2014 22:04


    Short Episode This Week! Intro Music excerpted from Rush’s “Countdown” on their Signals Album   Short Hammer Story on How Knowing What Value You Bring To The Table Can Help You Justify Your Rates We frequently get push-back from clients and prospective clients on our rates – Hey it’s just reading out loud Right? … […]

    Episode 28: Voice Over Thanksgiving – Being Grateful and Being Present

    Play Episode Listen Later Nov 26, 2014 44:07


    In This Episode John Discusses: The Voice Arts Awards His Audition Spotlight Experience (He was one of the 6 Finalists!) Gratitude Being Present and valuing every learning experience A Body Hack To enhance your performance (Hint: “There’s a posture for everything”) Slaying Dragons Special Listener Download Opportunity!! Download a free PDF of John’s marked up […]

    Episode 27: An Interview With Joe Bevilacqua

    Play Episode Listen Later Oct 30, 2014 51:18


    In this episode of the Podcast I talk with Joe Bevilacqua A.K.A. “Joe-Bev” about using your voice over and production skills to create products on your own and how to profit from them. About Joe: Joe Bevilacqua, also known as Joe Bev is primarily known as a radio theater dramatist. However, his career has taken […]

    Episode 26A: Potpourri – Plus Your Micro-Economy

    Play Episode Listen Later Oct 10, 2014 37:21


    Episode 26: Potpourri – PLUS Your Micro-Economy

    Play Episode Listen Later Oct 9, 2014 37:21


    The Voice Over Marketing Podcast is honored to have been nominated for “2014 Outstanding VoiceOver Podcast” by the Society of Voice Arts & Sciences.” Congratulations to fellow Nominees: Dan Lenard and George Whittam, East West Audio Body Shop Sam Hughes, The Sound Architect Chuck Duran & Stacey J. Aswad, VO Buzz Weekly Resources Mentioned in […]

    Episode 25: How to Get 20,000 Customers a DAY With Free Ice Water (?)

    Play Episode Listen Later Sep 5, 2014 38:03


    Voice Over Marketing Lessons Learned on My Summer Road Trip In this episode I share stories from my Summer Road Trip with my Lovely Bride, Ann and how I felt my days were coming to an end on my first night on the road. I also talk about how my Marketing Mind is always on […]

    Episode 24: The Power of Persistence – An Interview With Mark Malkoff

    Play Episode Listen Later Aug 6, 2014 43:04


    Mark Malkoff is a comedian and filmmaker. He has been featured on the “Today” show, Anderson Cooper 360,  and “The Tonight Show with Jay Leno”. He starred in a popular short video in which he visited and consumed purchases at all 171 Starbucks locations in Manhattan in less than 24 hours. Mark also achieved worldwide […]

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