Win-grin Podcast: Support The Community. Grow Your Brand

It's a balancing act to deliver against objectives, deliver profits to the community and think about the impact. But, when a business can set aside resources to make itself more profitable, it has the ability to make a long lasting impact. Evan Brandoff explores this with Linda Bethea, the Head of Marketing at Danone North America. She discusses how she's helped iconic brands serve local communities and promote noble advocacies, all while keeping good revenue. Linda also dives deep into what doing business for good means and how to achieve that. Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

Sports sponsorships offer more than just a marketing opportunity. They also provide a chance to make a difference in the community. Corporate social responsibility is a key part of any business, and sponsorships are an excellent way to give back. By partnering with a local sports team or event, businesses can show their support for the community and make a positive impact. In this episode, Patrick Sommers, the AVP in Sponsorships and Events at Northwell Health, speaks about the impact of playing sports on your career, the potential of sponsorships, and how to evaluate the right opportunities. He also highlights the power of sports sponsorships in making a difference in the community.Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

In this episode, Evan Brandoff speaks with Abe Kamarck, CEO and Founder of True Made Foods, about why you must study your customer before going to market, why it's important to rise with a trend when it comes to educating the consumer, and how True Made Foods is changing the game in the condiment space.Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

Creativity helps solve problems and advance important causes, including health care. Today, we are joined by John Englehart, the Senior Vice President and Chief Communications & Marketing Officer at Hospital for Special Surgery (HSS), the world's largest academic medical center focused on musculoskeletal health. John talks about the important role strategic creativity has in their goal of achieving and advancing a standard of excellence in health care. Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

Thank you for all your support during Season 1. We will be back with Season 2 in the Fall, but make sure to keep an eye out for some special episodes during the Summer.Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

Restaurant chains are a competitive market. With lots of new and diverse emerging food-sector businesses, competition is always fierce. Joining us today is Jolisa Johnson, the VP of Marketing and Communications at Black Bear Diner, a full-service franchise concept with multiple locations in 14 states, and it is still growing. A seasoned veteran and a master of her craft, Jolisa has more than 25 years of industry experience in different aspects of advertising and marketing. Listen to her success story and be inspired to grow your own brand.Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

According to today's guest, the key to boosting the growth of your business is by building audience-driven connections. Robyn Mermelstein is the Vice President of Marketing at PM Pediatrics. In this episode, she discusses her journey in marketing, working with different brands from CGP to healthcare. In her chat with host Evan Brandoff, Robyn highlights the importance of connecting with the audience and letting them see themselves in what you're selling. She also talks about making that perspective switch across industries and how that has helped gain the trust of customers. Tune in as Robyn also shares valuable advice and insight on the importance of culture in navigating unpredictable shifts such as the one brought by the pandemic and what the future of telehealth will look like. Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

There's a lot of discussion revolving around sports media and entertainment. In this episode, we have Mike Schreiber talk about his path to becoming a household name in the sports property landscape. He was interested in arts, media, and sports during his youthful years but his initial career still ended up being in the corporate world. Still, it did not last long because he discovered it was not what he wanted and so he used his experiences to help him found Playfly Sports. It is now a leading sports marketing & media company that brings an innovative, digitally enabled approach and solutions to the growing collegiate, high school, and pro sports sectors. He shares how their platform works and how it affects the sports industry. Listen and know more about Playfly Sports!Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

Advertising and media is a fast-paced and exciting world, and it's a thriving place for marketing and salespeople. It's a world where anything and everything can happen, so you need to be on your toes. In this episode, Evan Brandoff teams up with Jason Schulweis, EVP, Brand Partnerships & Creative Studio at Morning Brew, to give us a look at what's brewing. Jason gives us a glimpse of his experiences, how Morning Brew came about, and where it's all leading to. Packed with insight and learning, this episode is not to be missed.Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

At some point in our lives, we realize that the dream we once had is now overshadowed by what we enjoy doing. Brian Rappaport, Founder of Quan Media Group, shares the journey of how he ended up in the media industry. He originally wanted to work in pro-sports and it never crossed his mind that he would eventually be in the media industry, specifically advertising. Now, he enjoys and loves what he is doing utilizing OOH (Out-Of-Home). He shares marketing strategies and how you can build your brand to reach more customers. Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

Can billboards change someone's life? Today Evan Brandoff sits down with Tim Rowe, the VP of RevOps at OneScreen.AI, a SaaS-enabled B2B marketplace provider for out-of-home (OOH) advertising. Tim was initially an avid online marketer and couldn't really understand how OOH worked. However, as he worked with billboards for the first time, he soon discovered their appeal. For one, outdoor companies have contracts that aren't cancellable. Two, it's effortless to sell targeted display ads to people who buy billboards. Three, if you use powerful images, you'll hit huge conversions! Listen to this episode to learn more. Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

In marketing, especially in healthcare, always use the patient-first mindset. If COVID taught us anything, it's that people want easy access to healthcare. By going in with the patient-first mindset, you'll be able to attract everyone in your community. Join Evan Brandoff as he talks to Mitch Shusteris about building relationships with a patient-first mentality. Mitch is the Director of Physician Enterprise Marketing at Atlantic Health System. He believes that you need to know your community if you want to market to them. Learn about the rise of telehealth services and their effect on the industry. Discover why digital marketing is superior to the traditional ways of marketing. Have a patient-first mindset today!Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

Healthcare marketing requires a different approach to marketing. A big part of that is community engagement. In this episode, Nichole Cassells Stevens chats with host Evan Brandoff to explain why. Nichole is the Director of Marketing & Business Development for Roper St. Francis Healthcare. Their brand is centered around being the necessary support for the community to help them stay healthy. It's all about bringing people in to be taken care of before they even need it. The two also discuss the effectiveness of multichannel marketing and the values required of a good leader. Tune in to learn more!Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

How can you turn your passion into your career? Evan Brandoff introduces Adam Pfau, the CEO of Pfau Fitness. Adam shares how he has enjoyed making his body feel better since high school. He started posting his progress on Instagram and eventually he gained over a million followers. But it's not so much about the number of followers you have. What matters most is the relationship you have with them. If you want more tips on how to turn your passion into your career, don't miss this episode. Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

When you're struggling at the bottom of the pole, that's when you need to continue persevering. Evan Brandoff sits with Erin Levzow, the Vice President of Marketing Technology for Del Taco Restaurants. She received the Top 25 Future is Female Award by Advertising Week New York. Erin shares her struggles of scraping by to get a job during the recession. It was a time when you were fighting to have a job. There was one available position, and ten people were applying for it. What can you do to stand out? Have the passion, eagerness, and energy to want to learn. Be in the room where high-level conversations take place. Do you want more practical tips on perseverance? Tune in!Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

When it comes to creating online content to YouTube, no one really knows how the algorithm works. You just need to make your videos “clickbaity” without it actually being clickbait. You can have a good headline but you have to actually deliver some value with your content. Learn more about content creation with your host Evan Brandoff and his guest Jared Polin. Jared is a professional photographer and the owner of FroKnowsPhoto. He is also a YouTuber with over 1.36 million subscribers. Join in today's episode to understand how you can gain a following in YouTube. Learn how to track the right trends and keywords. Discover more about photography and content creation today!Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

What's the first step in learning something? You have to be interested, immersed, and curious about it. This is how Alberto Hernandez got to where he is today. Alberto is the Chief Growth Officer for Consumer Healthcare at Sanofi and boasts 18 years of marketing and general management experience in highly demanding positions. He has a proven track record of creating and implementing best-in-class marketing and business strategies. For Alberto, curiosity helps you analyze things outside of your field, which can help you discover new things and unlock new doors. He believes that you could fulfill your purpose and help more people by staying curious and opening up opportunities. Their willingness to help people and communities suffering from the pandemic led to a partnership with the Shaquille O' Neal Foundation with a Get Game Ready program. Tune in to learn how to make an impact on your community and make things better. Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

A solid product can only get you so far when your marketing strategy is falling behind the times. In the digital age, understanding what your consumers need is vital. Andy Rebhun is the Senior Vice President Digital and Marketing Officer at El Pollo Loco. Before that, he played big roles with major companies such as Ford and McDonald's. He even had a hand in the launch of McDelivery. In this episode, Andy chats with Evan Brandoff about where to focus when modernizing your marketing strategy. He gives valuable insight and practical tips on accelerating growth by valuing emotional connection. Plus, he shares tips for young professionals just getting into the industry. Stay tuned!Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

Success is best shared. Every successful business owner knows this to be true, and Evan Brandoff has the guest to prove that in this episode. He interviews Chuck Imerson, the CEO of Asian Box, about the business processes in his fast-casual Vietnamese restaurant and, more importantly, about how the culture of giving back impacts the community around your business as well. Chuck has been guiding Asian Box as they navigate the difficulties of running the business during COVID while continuing to change their employees' lives and amplify their work with the community. With all the unique flavors, mix and match concepts, and everything in between, you'll surely gain a lot of tips and insights in this conversation! Tune in to help you grow your business too in the greatest way possible.Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

Sports is a force so powerful it can transcend beyond just fans themselves. That's why tying marketing and sports together offers so much more than just sales and advertising. Evan Brandoff is joined by Josh Spiegelman, SVP of Entertainment and Sports partnerships at Burns Entertainment, to talk about the incredible impact of advertising through sports. He talks about advocating for gender equity and social justice, helping bridge various gaps in society one campaign at a time. Evan also shares his experiences working both at a large and small media agency, emphasizing the advantages of being part of the latter.Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

Remember the catchy J.G. Wentworth jingle that got everyone singing in the shower? Well, today's guest is Ken Murray, the hands-on marketing and digital leader responsible for creating several ground-breaking and award-winning TV and digital spots when he was the CMO at J.G. Wentworth, including "Call 877 Cash Now". Now, Ken works as CMO at Chief Outsiders. In this episode, he joins Evan Brandoff to discuss the story of creating the catchy jingle and the strategy behind it. He emphasizes the importance of aligning values to create outcomes that serve your purpose. Tune in to learn more about the viral ad and the secret sauce to great marketing.Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

Local marketing is one of the best ways to market to your audience. Creating that one-to-one relationship with your audience can really help bring up your brand. Evan Brandoff brings in Justin Bartek to share how he did local marketing before it was cool. Justin is the Marketing Director at JINYA. Find out what JINYA has in store for you in the future, now that foundational things are done with. Learn how the restaurant industry runs and why location is more important than food. Discover Hyperlocology and how their tools can help with local marketing. Make your brand speak locally today!Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

Engaging in sports is a large part of most children's formative years. How they are coached through that process also has a great impact on how they grow up. In today's episode, Mike Rideout shares his perspective on youth sports and the importance of guiding kids instead of forcing them. Mike currently works in Business Development at International SOS. But more than that, he is also an incredible coach, mentor, and parent to his kids and their peers. Mike shares some of the projects he worked on in youth development and his passion for helping the youth find their calling. Join his chat with host Evan Brandoff to learn more about how his sales and business development work helped him become a better coach and parent.Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

Finding your balance in life is tougher than it seems. With many challenges today, what can you do to ensure your mental and physical health? In this episode, Evan Brandoff looks into this question as he talks to the Chief Executive Officer of Rise Southern Biscuits & Righteous Chicken, Tom Ferguson. Tom fearlessly discusses mental health and how to achieve balance, sharing his struggles with mental health, how starting a hobby helped on his path, and how his company is making sure their employees are providing great service by taking care of them. Tune in and be inspired by Tom's story.Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

Marketing and ad campaigns rely heavily on your target audience and brand architecture. You have to make your customers feel like guests and build on that relationship. Everything else comes second because it all starts with your brand and guests. Join Evan Brandoff and his guest, Mark Mears, as they get into all things brand marketing. Mark is the Chief Marketing Officer of WOWorks and is the Chief Growth Officer of L.E.A.F. Growth Ventures. Discover Mark's incredible career from working with Pizza Hut to working with superstar athletes. Learn the importance of customer relations and how they can help grow your brand. Plus, learn more about his newest venture, L.E.A.F. Growth Ventures. Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

Franchising is all about finding the right people to partner with. You will be giving up a certain amount of control when you franchise, so finding the right partner is a must. Learn how to franchise so that you can align your values with your employees and customers. Learn all that and more with your host Evan Brandoff and his guest, David Bloom. David is the Chief Development and Operating Officer of Wing Zone and Capriotti's Sandwich Shop. Listen in on how you can improve brand loyalty by not being a transactional-only business. Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast