Podcasts about adverstising

Is subliminal messaging real? How do big companies try to influence us and get us to pick their products? Tommy talks with Laura Crosswell, Director of the Center for Advanced Media Studies and an Associate Professor of Health Communication at the University of Nevada-Reno.

How do you use emotions effectively in advertising? In this episode, we dive into the power of humour in advertising with a special focus on the cinema industry. Jane Ostler, Global EVP Thought Leadership at Kantar, sits down with Angel Villanueva, CMO of Cinépolis, to discuss their Kantar Creative Effectiveness Awards-winning ad that used humour to invite people back to the cinema after the COVID-19 pandemic. They explore the insights and strategy behind this successful campaign and talk about the cinema experience, and how cinema is evolving. Jane and Angel also delve into the cinema theaters as a channel and how it's evolving with programmatic advertising and discuss about the latest innovations in cinema theaters to make the cinema experience unique. Tune in now.

In a culture where we are bombarded with information, and often mis-information, how do you know what's true? Author Samuel C. Spitale's new book offers help. "How To Win the War on Truth: An Illustrated Guide to How Mistruths Are Sold, Why They Stick, and How to Reclaim Reality" examines the use of progranda through the years by advertisers, governments, corporations, and others. His book is filled with examples of modern-day propaganda campaigns, and he examines what makes them powerful. In this conversation with Watching America's host Dr. Alan Campbell, Spitale discusses how propaganda is manufactured and delivered directly to us, who profilts from propaganda, and how to find the truth for yourself.

Sander Bosch from Heineken explains the role of attention measurement in planning and evaluating communications effectiveness. There has been a rise in interest around attention in the last few years. Our latest Media Reactions study reveals the majority of marketers believe that attention influences both creative and media effectiveness. Will it soon become a media currency? In this episode of Future Proof, Sander Bosch, Global Head of Brand & Communication Insights at Heineken, joins Kantar's Duncan Southgate to talk about multimedia planning, attention elasticity and attention metrics. With Sander we discuss how marketers are using attention measurement to drive performance, and explore the latest techniques to both measure and predict attention.

As a business owner, do you struggle with understanding where and how to spend your hard earned money on marketing? What platforms do you use? How do you find your target audience? Who is your target audience? Join the Gray Beards for an entertaining and informative discussion with digital marketing expert Chris Pistorious. Enjoy!!!

The Solutionaries are excited and honored to have their good friend and Automotive Super Star, Liz Martin in the Cafe.  Liz is a marketer from the inside out.  She is known as an influential, opinionated and effective for her clients.  Liz says,  "Dealership Toolkit and its people hold a special place in my heart.  I know a lot of hard work and hours go into a marketing company.  People in our business are never not on the clock."  Before Dealership Toolkit, Liz worked as a VP of Marketing with Team Velocity and Level 5 Adverstising, CMO/GM of Miller Auto Group and Sales Manager at ClearChannel Communications.  But most important, Liz Martin is a Certified Solutionary and we are so lucky to call a friend too. Enjoy 2nd Part Of This Strong #5Liner.  Let's Brew!

The Solutionaries are excited and honored to have their good friend and Automotive Super Star, Liz Martin in the Cafe. Liz is a marketer from the inside out. She is known as an influential, opinionated and effective for her clients. Liz says, "Dealership Toolkit and its people hold a special place in my heart. I know a lot of hard work and hours go into a marketing company. People in our business are never not on the clock." Before Dealership Toolkit, Liz worked as a VP of Marketing with Team Velocity and Level 5 Adverstising, CMO/GM of Miller Auto Group and Sales Manager at ClearChannel Communications. But most important, Liz Martin is a Certified Solutionary and we are so lucky to call a friend too. Enjoy Part 1 Of This Strong #5Liner. Let's Brew.

SHOW NOTES KEY IDEAS: In this episode we are looking at how to use Craigslist to market your service or products. What methods can you use to make your ad stand out? How can you build trust and rapport with customers through a Craigslist Ad? How can you tell your story? How can you show them that you have the solution to their problems? Adverstising on Craigslist is 100% free, and every effective.  Any business starting in this space should be using this opportunity to spread the word about your business! Where Off-Farm Income And Matt Brechwald Can Be Heard:   Member Of The National Association Of Farm Broadcasters

In honor of its 40th Anniversary, this episode is all about publicity on The Empire Strikes Back, with special guest Craig Miller (Lucasfilm Publicity 1970s-1980s). We talk about how the publicity campaign was a pioneer for its time, ushering in a new way of marketing movies that continues to this day. Some of these include a 1-800 number to speak with your favorite Star Wars character, articles in Bantha Tracks, and The Muppet Show appearance. Craig was largely responsible for all content of Bantha Tracks, the first Star Wars fan club magazine, and talks about the lead-up to TESB through its pages. We dedicate this episode to the memory of Charlie Lippincott, who just passed away on May 19th. Mr. Lippincott worked as the Senior VP of Adverstising, Publicity, Promotion and Merchandising at Lucasfilm, and was a mastermind of promotion.  Sarah is donating AND selling face masks! For all the details, click here. Small World Vacations Small World Vacationsis an official sponsor of Skywalking Through Neverland. Contact them for a no obligation price quote at www.smallworldvacations.com. Tell them Skywalking Through Neverland sent you. SUPPORT THE SHOW Find out how you can become a part of the Skywalking Force and unlock this content right here. CONTACT US Instagram: http://instagram.com/skywalkingpod Twitter: https://twitter.com/SkywalkingPod Facebook: https://www.facebook.com/skywalkingthroughneverland Send emails to share@skywalkingthroughneverland.comand follow us on Facebook. If you dug this episode, click over to iTunes| Stitcher| YouTubeand leave us a review! Never Land on Alderaan!

In honor of its 40th Anniversary, this episode is all about publicity on The Empire Strikes Back, with special guest Craig Miller (Lucasfilm Publicity 1970s-1980s). We talk about how the publicity campaign was a pioneer for its time, ushering in a new way of marketing movies that continues to this day. Some of these include a 1-800 number to speak with your favorite Star Wars character, articles in Bantha Tracks, and The Muppet Show appearance. Craig was largely responsible for all content of Bantha Tracks, the first Star Wars fan club magazine, and talks about the lead-up to TESB through its pages. We dedicate this episode to the memory of Charlie Lippincott, who just passed away on May 19th. Mr. Lippincott worked as the Senior VP of Adverstising, Publicity, Promotion and Merchandising at Lucasfilm, and was a mastermind of promotion.  Sarah is donating AND selling face masks! For all the details, click here. Small World Vacations Small World Vacationsis an official sponsor of Skywalking Through Neverland. Contact them for a no obligation price quote at www.smallworldvacations.com. Tell them Skywalking Through Neverland sent you. SUPPORT THE SHOW Find out how you can become a part of the Skywalking Force and unlock this content right here. CONTACT US Instagram: http://instagram.com/skywalkingpod Twitter: https://twitter.com/SkywalkingPod Facebook: https://www.facebook.com/skywalkingthroughneverland Send emails to share@skywalkingthroughneverland.comand follow us on Facebook. If you dug this episode, click over to iTunes| Stitcher| YouTubeand leave us a review! Never Land on Alderaan!

Ever feel confused or stupid when looking at fine art in a gallery? Us too. Ever feel that way when looking at street art? Didn’t think so. This week, we talk to Charlie Lyons-Pardue about his love for street art and how it can help notice and pay deeper attention to the sacred wherever you find it, from Cathedrals to catacombs to the street. www.shemasd.org Original Score by Julius Obregon Jr. and Wilson Ryland

Newspapers have been shrinking for years along with the advertising that pays the bills - but travel is bucking the trend in a big way. Ads for tours and trips often make up the majority of the ads in the paper and the income is crucial. But does this compromise commitments to sustainability?

Newspapers have been shrinking for years along with the advertising that pays the bills - but travel is bucking the trend in a big way. Ads for tours and trips often make up the majority of the ads in the paper and the income is crucial. But does this compromise commitments to sustainability?

From the Simplr studios in San Francisco, this is your daily briefing.  IntroductionWith your E-Commerce Retail Briefing for today, Thursday, October 3rd, 2019, I'm Vincent Phamvan.Pop-ups have shifted into a useful retail strategy. Previously, most pop-ups were used as experiential marketing exploits, fashion-week stunts, or e-brands making their first leap to brick-and-mortar. Now major brands and retailers are using the short-term commitment of pop-ups to test locations or collections.First, here are some retail headlines.Gap Inc. Improving Logistics  Gap Inc. is working to improve their logistics as they prepare for Old Navy’s spin-off. In a company blog post, Gap. Inc. announced that its Banana Republic and Athleta brands are launching buy online, pick up in-store services. Customers will be able to pick up their orders within five days of purchase and will receive order updates by email or text. It’s a smart business tactic with more and more consumers utilizing buy online, pick up in-store services at other businesses. Target and Walmart lead the way and other retailers increasingly report it as an important element in their strategy.Several Brands Testing New Instagram FeatureAdidas, Levi’s, Michael Kors, and Warby Parker are among some of the brands testing out a new Instagram feature. The new feature lets consumers set reminders for products when they’re available for purchase. Brands are able to show previews of products and let customers tap a digital sticker in an Instagram Story or launch tag in their feed to set a reminder. Users will then get a reminder 15 minutes before the product drops. The new feature could help brands drive direct sales after promoting products to dedicated followers.Ads Delivered to Gen Zers Swaying SalesResearch from Snap and NCSolutions has revealed that while a majority of Gen Zers aren’t the primary purchasers in their households, delivering ads to them still sways sales. According to the research, 63 percent of sales were linked to Snapchat ads seen only by Gen Z users, but not seen by primary shoppers. The number then jumped by 12 percent when seen by the Gen Z user and the main buyer. According to Snap’s Marketing Science Group Lead, this is, quote, ”the first marketing research to show that Gen Z has a powerful, tangible influence on CPG purchasing as a direct result of being exposed to ads on Snapchat,” end quote.Pop-Ups Earn Place In Retailer’s StrategyPop-up stores are becoming a popular retail strategy for small and big brands alike. Previously, most pop-ups were used as experiential marketing exploits, fashion-week stunts, or e-brands making their first leap to brick-and-mortar. Now brands like Amazon and Nordstrom are using pop-ups to test the viability of stores in certain markets.Part of the appeal of a pop-up is that it poses little risk for retailers. Executives can commit to a shorter length of time and see how things perform. Retailers can test collections or locations on a smaller scale before jumping in all the way.  Even Lululemon has made pop-ups a part of their strategy. Their Executive Vice President said they had opened 60 seasonal stores in the past year. More than 35 percent of those shoppers were new and that the locations would inform the company’s choices on where to expand.  ClosingThanks for listening to the latest episode of the E-Commerce Retail Briefing. Don't forget, Simplr can help you scale up your customer service with 24/7 support. Find out more at Simplr.ai. Until next time.

A little over a year ago Loraine Ballard Morrill met Carrie Nork Minelli Parx Director of Public Relations and Adverstising for Parx Casino at the PA Conference for Women. She was impresed with her energy and followed up with this conversation about her path to success.Diabetes is an epidemic in the African American community —Parx Casino®, 105.3 WDAS and The American Diabetes Association invite you to enjoy The Sounds of Philadelphia concert at Parx Casino® on Saturday May 26th and help make a difference in the fight against this disease. Parx Casino® will donate $5.00 from every ticket sold to The Sounds of Philadelphia concert to the American Diabetes Association in honor of the late Joe “Butterball” Tamburro, longtime WDAS personality who supported and helped the development of The Sounds of Philadelphia.https://www.parxcasino.com/http://www.diabetes.org/in-my-community/local-offices/philadelphia-pennsylvania/

'Cryptojacking' is not the latest urban dance craze, but a way your computer or smartphone gets hijacked to mine cryptocurrencies without you knowing. Also why some heavy hitting ex-Facebookers are criticising social media, and the threat it poses to democracy and the societies we live in.

Vandaag het gesprek met Doug McIsaac. Doug is the founder of several online and offline companies over the last 25 years, including building RMTG, Inc from a 3 person company into a 30 person company. Doug helps coaches and consultants grow their businesses to six and seven figures. Growing a business takes a small set of very simple principles, that, when applied strategically and in the correct order, create a business sales funnel that brings in customers on autopilot. Enjoy the insights with Doug! Let's get started… Episode 141 Show Notes Je hier met Doug verbinden: Twitter: @dougmcisaacLinkedinFacebookmcisaacventures.comservices.socialmontana.comBlog Het verhaal http://dougmcisaac.com/1078/my-duh-moment-its-amazing-when-you-get-out-of-your-own-way/ Transcriptie Erno: Welcome Doug. You stood out to me on LinkedIn because of a story you wrote. The story was about your business over the past time. How you developed and implemented a lead generation strategey, which added a lot of customers. That is why I asked you. What was this strategy? Doug: I provide a variety of service around lead generation for consultants and software companies. I've been in marketing for 30 years. Digital marketing become more popular during this time. I love  the oppurtunities available. I built an agency and sold it to another company, after that, I was trying to decide what to do with my life. Erno: Do you still use direct mail? You talked about that in the story. Doug: Occasionally. I used it for a local print shop which yieled a 39% respond rate and we won a award for our campaign. We spent about 14.000 and generated at least 300.000. Erno: There are not many campaigns that do the same. Doug: No not at all, I ususally don't even use it myself. Adverstising only is starting to catch up, cost wise. You need to get better in things besides ads, but also get better in the ad space. I use ads but my core is LinkedIn. Erno: 3 years ago, you sold the company. Why did you get out? It was a good running company. Doug: I was doing everything, after transitioning into another agency, we took on clients that just were not the right fit. There were clients who did not want to implement everything and second guessed our plans. They would re-write campaings. It did not work. I was ready to move on. I was working on starting a software company, which went sideways. I dove back into lead generation using LinkedIn for clients. Erno: How do you use LinkedIn? Doug: There are several campaings. The core are LinkedIn messaging campaings and cold e-mail campaings. LinkedIn messaging campaings first identifies the customer. Then we will target that person by rewriting the profile. Most profiles are written as a resume. We don't want that, we want a salespages. People need to understand why you are better and how they can work with you. For example, I generate leads for B2B consultants and software companies using LinkedIn. We added cold e-mail 2 months ago. Get the profile done, then it is about building your network. I have been testing some stuff out here. Erno: What are you testing out? Are you doing updates? Doug: It is updates. I built an outline with some marketeers. Post generally follow  this outline. They tested thousends of posts and find out what makes a post go viral. Pulse is LinkedIn's publicing platform. It differs from an update by being meant for educating. It is meant for sharing information and is used in ranking for SEO. The updates are designed for connecting with your audience. Half the traffic is on your phone. That is why these updates are getting a lot more traffic. These updates need to be readable. LinkeIn has prioritized a long form update for most engagement. The second is a long form text, followed by text with image. 4th is video, which might go into third. After that comes the publicing platform followed by links and 3rd party video, linke Youtube.

Vandaag het gesprek met Doug McIsaac. Doug is the founder of several online and offline companies over the last 25 years, including building RMTG, Inc from a 3 person company into a 30 person company. Doug helps coaches and consultants grow their businesses to six and seven figures. Growing a business takes a small set of very simple principles, that, when applied strategically and in the correct order, create a business sales funnel that brings in customers on autopilot. Enjoy the insights with Doug! Let's get started… Episode 141 Show Notes Je hier met Doug verbinden: Twitter: @dougmcisaacLinkedinFacebookmcisaacventures.comservices.socialmontana.comBlog Het verhaal http://dougmcisaac.com/1078/my-duh-moment-its-amazing-when-you-get-out-of-your-own-way/ Transcriptie Erno: Welcome Doug. You stood out to me on LinkedIn because of a story you wrote. The story was about your business over the past time. How you developed and implemented a lead generation strategey, which added a lot of customers. That is why I asked you. What was this strategy? Doug: I provide a variety of service around lead generation for consultants and software companies. I've been in marketing for 30 years. Digital marketing become more popular during this time. I love  the oppurtunities available. I built an agency and sold it to another company, after that, I was trying to decide what to do with my life. Erno: Do you still use direct mail? You talked about that in the story. Doug: Occasionally. I used it for a local print shop which yieled a 39% respond rate and we won a award for our campaign. We spent about 14.000 and generated at least 300.000. Erno: There are not many campaigns that do the same. Doug: No not at all, I ususally don't even use it myself. Adverstising only is starting to catch up, cost wise. You need to get better in things besides ads, but also get better in the ad space. I use ads but my core is LinkedIn. Erno: 3 years ago, you sold the company. Why did you get out? It was a good running company. Doug: I was doing everything, after transitioning into another agency, we took on clients that just were not the right fit. There were clients who did not want to implement everything and second guessed our plans. They would re-write campaings. It did not work. I was ready to move on. I was working on starting a software company, which went sideways. I dove back into lead generation using LinkedIn for clients. Erno: How do you use LinkedIn? Doug: There are several campaings. The core are LinkedIn messaging campaings and cold e-mail campaings. LinkedIn messaging campaings first identifies the customer. Then we will target that person by rewriting the profile. Most profiles are written as a resume. We don't want that, we want a salespages. People need to understand why you are better and how they can work with you. For example, I generate leads for B2B consultants and software companies using LinkedIn. We added cold e-mail 2 months ago. Get the profile done, then it is about building your network. I have been testing some stuff out here. Erno: What are you testing out? Are you doing updates? Doug: It is updates. I built an outline with some marketeers. Post generally follow  this outline. They tested thousends of posts and find out what makes a post go viral. Pulse is LinkedIn's publicing platform. It differs from an update by being meant for educating. It is meant for sharing information and is used in ranking for SEO. The updates are designed for connecting with your audience. Half the traffic is on your phone. That is why these updates are getting a lot more traffic. These updates need to be readable. LinkeIn has prioritized a long form update for most engagement. The second is a long form text, followed by text with image. 4th is video, which might go into third. After that comes the publicing platform followed by links and 3rd party video, linke Youtube.

Adverstising dressed up as research has inspired us this week. Firstly recent reports that said that young women aged between 16 and 25 spend five and a half hours taking selfies on average. It doersn't take much thinking to realise that thhere something really wrong with this number. We pick apart the survey that suggested women are spending all that time taking pictures of themselves. The second piece of questionable research comes from reports that a quarter of a million UK students are getting money from 'sugar daddies' they met online. The story came from a sugar daddy website. They claim around 225,000 students have registered with them and have met (mostly) men for what they call "mutually beneficial arrangements". We explain our doubts over the figures. There were reports recently that there will more plastic in the ocean than fish by 2050. The report comes from The Ellen MacArthur Foundation. But, as we discover, there's something fishy about these figures. Away from advertising, studies have shown that children born in the summer do not perform as well as children born earlier in the academic year. For this reason schools are being encouraged to be sympathetic to parents that want their summer-born children to start a year later. But what should parents do? Is this a good option? We speak to Claire Crawford, Assistant Professor of Economics at the University. Gemma Tetlow from the Institute for Fiscal Studies explains how some areas of public spending having fallen to similar levels seen in 1948. She explains how spending has changed over time, and what might happen in the future. And friend of the programme, Kevin McConway, explains some of the statistical words that non-statisticians do not understand.

In this episode, Bryan discusses the value of Testing Your Adverstising. Specifically what makes a valid test, what should you test and what are some tools that you can use in your testing.