Podcast appearances and mentions of andrea saez

In this episode, we dive into the phenomenon of the "feature factory," where companies focus more on releasing products and features rapidly rather than prioritizing quality or user needs. John Cutler coined the term, and it perfectly captures the feeling many teams face: launching features without a clear understanding of who they're for or how they impact the business. If this resonates with you, keep listening as we explore how to break free from this cycle.In our panel discussion, we hear from three product leaders—Aakash Gupta, Andrea Saez, and Paweł Huryn—who share their insights on shifting from output-focused to outcome-driven product development. They offer actionable frameworks for maintaining strategic focus, addressing mid-market pressures, and fostering a culture that values meaningful outcomes over sheer feature volume. Whether you're scaling a business or trying to reignite your team's creativity, this conversation offers practical advice for escaping the feature factory mindset.Resources from this episode:Subscribe to The Product Manager newsletterConnect with Aakash, Paweł, and Andrea on LinkedInCheck out The Product Growth Newsletter, The Product Compass Newsletter, and The Product Momentum Gap

Rerun: Many organisations and teams have faced the challenge of scaling a product. This week we invited Dave Martin and Andrea Saez, authors of "Product Momentum Gap", to share their wisdom and help bring together product strategy and provide customer value.Featured Links: Follow Andrea on LinkedIn and her website | Follow Dave on LinkedIn | Dave's page at Right To Left | Buy Andrea and Dave's book 'The Product Momentum Gap' | Dave's 'How to execute your product strategy' (using the Value Creation Plan) 10-Step PlanOur HostsLily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She's currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She's worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath. Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury's. He participated in Silicon Valley Product Group's Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He's the author of What Do We Do Now? A Product Manager's Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon's music stores in the US & UK.

Returning guest Eisha Armstrong is the co-founder of Vecteris and author of books like "Productize" and "Fearless", which talk about that tricky journey from a professional services to product organisation. She's back to talk about her latest book, "Commercialize", which gives us the skinny on how to monetise, sell, and market productised offerings in transforming B2B professional services firms. Episode highlights:   1. Product strategy is the heart of successful commercialisation A successful product commercialisation strategy needs five key elements: Clear market understanding, monetisation approach, marketing strategy, sales process and plan for renewability. More than anything, company leaders need to think about this stuff upfront and not just wing it. 2. Selling to existing customers is often the most effective strategy for B2B services companies The data shows that selling products to existing service customers, especially as bundles, is typically more successful than trying to enter new markets. It's tempting to try to go downmarket with cheaper, standardised offerings, but this is challenging due to lack of brand recognition and relationships. 3. Packaging is more critical than pricing for success Many leaders focus on pricing, but packaging is often the bigger challenge. Packages should be designed around market segment needs rather than defaulting to simple "good, better, best" tiers without clear rationale. There must be a clear story for why customers would upgrade from one package to another. 4. Companies need to invest in new capabilities for product success A common mistake is trying to commercialise products using existing service-oriented sales and marketing teams. Organisations need to plan and budget for different kinds of capabilities and talent, rather than expecting current staff to develop new skills while maintaining their existing responsibilities. 5. Moving to recurring revenue requires organizational change Shifting from one-time service engagements to recurring product revenue requires changes in how companies measure success, moving from annual revenue targets to customer lifetime value. This transition typically takes several years and requires sustained leadership commitment to stay the course. Buy "Commercialize" "More and more professional services firms are “productizing” their services to grow and scale. But successfully marketing and selling standardized services or products is very different from marketing and selling traditional professional services. Commercialize, a follow-on book to Productize, explores why commercializing new ideas is the most significant stall point when B2B services organizations productize. The book then outlines how the most successful firms commercialize packaged services and new products and get to revenue impact fast and efficiently." Check it out on Amazon or the book's website. Contact Eisha You can find Eisha and learn more on the Vecteris website or connect with her on LinkedIn (mention you heard her on the podcast when connecting!) Related episodes you should like: Survive the Feature Factory by Applying Product Thinking to Product Thinking (John Cutler, Product Evangelist & Coach @ Amplitude) The Seven Deadly Mistakes of Productization (Eisha Armstrong, Co-founder @ Vecteris & Author "Productize") Making Sure you REALLY Know your Customers and Pulling out of Growth Stalls (Adrienne Barnes, Founder @ Best Buyer Persona) Fearlessly Defeating the Four Horsemen of a Product-Friendly Culture (Eisha Armstrong, Co-founder @ Vecteris & Author "Productize" & "Fearless") OKIP LIVE! Is Product/Market Fit Really Dead, or Just Resting? (Andrea Saez & Dave Martin, Right To Left) Chris Locke's Hot Take - Product Leaders Need to Adopt a VC Mindset (Chris Locke, CEO @ Aspire) Jeremy Kirouac's Hot Take - Founders Need Product Management Training (Jeremy Kirouac, Fractional Product Leader) Servitising Product Management & Setting Up Product Teams For Success (Jas Shah, Product Consultant)

Dive into the latest episode of the B2B Go to Market Leaders podcast, where Andrea Saez's insights provide valuable guidance for product marketers and business leaders. By embracing curiosity, viewing product-market fit as a continuous journey, and crafting a thorough framework for positioning and messaging, companies can attain strategic alignment and excel in the go-to-market strategy. Remember to focus on creating a connected narrative, addressing scalability, and building an emotional connection with your audience.

Have your worked for a product company where the beginning was amazing - everyone were aligned towards the same goal, the product that the team built was an exact fit for the problems that it's users had, and everything just came out nicely - but then, as the company grew, things didn't fit as well, new features were not adopted, and overall, the feeling is that you lost the awesome momentum you had?This is what Dave Martin calls the Product Momentum Gap. In this episode, Matt and Moshe are hosting Dave, Outcome Leadership Coach at Right to Left, veteran product leader and fractional CPO, who co-authored the book “The Product Momentum Gap: Bringing together product strategy and customer value” with our past guest Andrea Saez (episode 22), to talk about this problem, and a framework he developed to overcome it.There are many reasons why companies fall into the Product Momentum Gap. It can be due to confirmation biases, collective bias (following the loudest person in the room), product strategy that doesn't commit to a specific solution, amongst other reasons.Identifying the problem is the first step in moving forward to fix it. Then, using the Product VCP (Value Creation Plan) framework, developed by Dave, companies can align their strategy to an actionable plan that will eventually change users' behavior.Join us on the episode to learn:How did Dave started his career in product leadershipThe product craft vs product leadership What is the Product Momentum GapMore problems that cause companies to fall into the Product Momentum GapThe Product VCP framework - how to execute the strategy How the Product VCP was created over time and with over 50 companies How to handle situations where companies don't want to take the time to stop and go through the process of defining the Product VCPThe importance of discovery throughout the processAnd so much moreYou can connect with Dave at:LinkedIn: https://www.linkedin.com/in/mrdavemartin/ Buy the book: The Product Momentum Gap: Bringing together product strategy and customer value (affiliate link)Right to Left:  www.righttoleft.io Outcome Habits newsletter: www.outcomehabits.comYou can find the podcast's page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - https://www.linkedin.com/company/product-for-product-podcast Matt Green - https://www.linkedin.com/in/mattgreenanalytics/Moshe Mikanovsky - https://www.linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Delve into the essence of the product function in startups, uncovering its pivotal role in boosting customer value and achieving sustained product-market fit. With the guidance of seasoned experts Andrea Saez and Dave Martin, we peel back the layers of strategic product marketing and development. Andrea brings over a decade of experience, having made significant strides in startups and scale-ups like Prodpad, Airfocus, and Trent with her strategic prowess and ability to foster cross-team collaboration. On the other side, Dave, with two decades of experience, shares his journey through innovative product developments and his instrumental role in scaling high-growth products, navigating through mergers, acquisitions, and supporting successful SaaS exits. This episode is more than just an interview; it's a masterclass where Andrea and Dave, authors of the bestselling book "The Product Momentum Gap," share the origin story of their collaboration, the pressing problems their book aims to solve, and invaluable insights into maintaining product-market fit. They elaborate on why product-market fit is not a one-time achievement but a continuous pursuit, emphasizing the importance of user behavior understanding and innovation. -------------------------------------- 00:00 In this episode 00:36 Intro 01:07 Today's guests 02:34 Origins of collaboration: from idea to book 05:04 The essence of product-market fit explained 07:14 What are the identifying signs of losing product-market fit? 12:00 Importance of visible data metrics for product teams 13:04 Value creation plan - aligning teams for growth 14:46 The crucial collaboration of Product & Marketing 19:02 Our Sponsor 19:42 Understanding the pillars: Technology vs. Product 22:39 Strategic pitfalls - Andrea's example 25:31 Navigating product management pitfalls - are you solving the right problems? 30:32 Empowering product teams: avoiding common mistakes and frustration 33:40 Are toxic dynamics harming psychological safety? Exploring leadership solutions 38:31 The Build Trap: prioritizing customer value over commercial deals 39:58 B2B product-market fit: the danger of tactical over strategy 43:49 Where to get a copy of The Product Momentum Gap? 44:47 Three Learned Things 49:17 Outro --------------------------------------

Join the conversation with Andrea Saez, the trailblazing mind behind 'The Product Momentum Gap,' as we navigate the complex world of product management and the delicate dance between business growth and real customer value.Discover how to maintain focus in product building and foster a continuous dialogue with customers to steer clear of distractions, ensuring your start-up doesn't stray from its market fit.

In this episode, we discuss the book "Product Momentum Gap" with authors Andrea Saez and Dave Martin. We explore indicators of a momentum gap in product management and the importance of aligning on customer value. Implementing the product value creation plan (VCP) helps filter out requests that don't align with defined value. Regularly articulating the VCP ensures alignment with the product strategy. We discuss the need for clear business and product strategies. Listen to the episode then get the book today!

This episode Jon and Caroline sat down with product marketing extraordinaire Andrea Saez. In this fascinating interview, we look at what is product marketing, how product drives user behaviour and the ethical implications of that, why might your organisation need a product marketer and why might you want to take up a career in product marketing. Andrea is a product marketer, public speaker and co-author of The Product Momentum Gap. If you'd like to engage andrea on your project, hire her for a talk or find out more about her product marketing thoughts, contact her on LinkedIn - https://www.linkedin.com/in/andreasaez/ To find out more about The Small Consultancy and how we help PE companies and PE-backed scaleups, startups and carveouts with flexible in-house recruitment support, contact us today - https://thesmallconsultancy.com Hosted on Acast. See acast.com/privacy for more information.

Product Manager & Product Marketer: can they live together? Yes! And they should. In this episode Andrea and I discuss Product Marketing, the Why/How/What, overlaps with Product Management and how all of this can be very successful.If you want to reach out to Andrea, you can contact her on Twitter and LinkedIn.

Many organisations and teams have faced the challenge of scaling a product. This week we invited Dave Martin and Andrea Saez, authors of "Product Momentum Gap", to share their wisdom and help bring together product strategy and provide customer value.Featured Links: Follow Andrea on LinkedIn and her website | Follow Dave on LinkedIn | Dave's page at Right To Left | Sign up for release updates for Andrea and Dave's forthcoming book 'The Product Momentum Gap' | Dave's 'How to execute your product strategy' (using the Value Creation Plan) 10-Step Plan

My good friends Andrea Saez and David Martin recently put a whitepaper out called "Product-Market Fit is Dead", and we decided to have a chat about it. Our original plan was a Twitter Space with audience interaction but it turns out that Twitter Spaces is awful. Undeterred, we did an "as live" session, uncut and unedited, to get as much of the live feel as possible. Check it out! Contact Dave & Andrea You can reach out to Andrea on LinkedIn or on Twitter. You can catch up with Dave on LinkedIn or Twitter Find out more about Right to Left at their website: https://www.righttoleft.io. You can also grab the white paper "Product-Market Fit is Dead" and browse the rest of their free content.

Customers need to understand the product and the value a product brings them. Internal teammates need to understand the product so they can support, market, or sell it.  In some cases, part of a product manager's unwritten responsibility is to also champion the product management function across the organization. Conveying information and knowledge is a valuable skills for folks in product management.  In this episode, Andrea Saez, senior product marketing manager at Product School discusses how to effectively educate others on your products. 

From The Archives: Support's Relationship to ProductAndrea Saez joins me for the first time, where we talk about capturing all customer conversations and using that feedback to validate the product roadmap.Support the show (https://www.patreon.com/user?u=28654526)

In this episode, Matt and Moshe discuss the tool Intercom with Andrea Saez, Senior Product Marketing Manager at airfocus. Andrea and her team are using Intercom for their in-app messaging needs, to connect and interact with their users. This includes scenarios such as onboarding flows, request users to join discovery sessions, announcing new features and much more. Andrea can be reach on...LinkedIn: https://www.linkedin.com/in/andreasaez/Twitter - @dreasaezTo learn more on Intercom, check out https://www.intercom.com/Connect with us on LinkedIn:*Matt - www.linkedin.com/in/mattgreenanalytics*Moshe - www.linkedin.com/in/mikanovsky*Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Andrea Saez is the Senior Product Marketing Manager at airfocus. airfocus is an easy-to-use prioritization and road mapping software solution that helps teams visualize priorities, build lean roadmaps, collaborate on strategy, and align vision with the whole organization. In this episode, she will talk about creating a product adoption strategy. She will also give tips and recommendations on doing product adoption and dealing with customers.  Show Notes [00:58] How Andrea defines Product Strategy and how it fits in the product roadmap [01:38] How to start coming up with product adoption strategy in teams for her  [02:41] Her suggestion on the product adoption goal to drive around and how to hit it [04:41] Her way of knowing if a product is already adopted [07:02] The strategies and tactics to achieve the desired goal or outcome  [09:07] An experiment she had on product adoption [10:50] On driving product adoption geared towards a buying persona [12:45] How she measures product adoption on new features [15:57] How she deals with user issues  [18:21] On measuring loyalty, giving delighters, and creating and developing relationships with users [26:18] Her advice for the product-led community and enthusiasts [30:13] Her view on the scope of product adoption [31:22] Her tips for creating a customer experience journey map across teams [33:01] How she handles communication with uninterested customers [36:24] On balancing self-education and personal experience for customers About Andrea Saez Andrea Saez is passionate about product management, growth strategies, and community engagement. She loves to learn, talk, and engage with customers and apply product-thinking to scaling companies. She shares her passion through writing and hosting talks and events. Andrea is the Co-Founder of The Product Dynamic. It is a company that helps teams navigate organizations, defeat cognitive biases and create healthy working dynamics across teams to build great products and drive positive change. She has honed her expertise through her experiences working in various companies such as Evoca, CakeMail, Amilia Technologies, Inc., Brandwatch and ProdPad.   Links Mentioned Miro Hubspot Canva   Profile airfocus Andrea Saez on LinkedIn

An interview with Andrea Saez. Andrea works in Product Growth & Education for ProdPad. She's a lifelong learner, educator and advocate, looking to help Product Managers make good decisions. We talk about her journey into Product Management, why certifications aren't all that they cracked up to be and how Human Psychology helps make good product decisions. We talk about: How Andrea got into Product Management after being the first person to ask her boss "why?" Why Customer Support staff are ideally placed to become Product Managers How Andrea stays motivated during all of her social media product management advocacy, and how she loves Mondays Why date-based roadmaps are the devil and why management want them because of Previous Product Trauma How Product need to take more responsibility when Sales make a commitment Why certifications aren't really worth much without follow on experience And much more!

129: Support’s Relationship to Product with Andrea SaezSupport the show (https://www.patreon.com/user?u=28654526)

What kind of product specs are the best to work with? How do you document your vision? Our guest today is Janna Bastow — co-founder and CEO of ProdPad, co-founder of Mind the Product, and product person at heart. You'll learn why product specs are always a work in progress, how to deal with deadlines, document your goals and tasks, and iterate based on customer feedback. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes ProdPad — Janna's product management software Mind the Product — Janna's community (and series of events) for product managers User Onboarding: The UX Behind Our Magically Extending Free Trial — Janna's article about gamified trials How to Write Great Product Specs — Janna's article Product requirements document (PRD) — a Wikipedia article How To Build A Product Roadmap Everyone Understands — an article by Andrea Saez at ProdPad Blog Why Your Roadmap Is Not A Release Plan — another article by Andrea Saez Marvel, InVision, Balsamiq — design & prototyping tools Follow Janna on LinkedIn Follow Janna on Twitter: @simplybastow Today's Sponsor This episode is brought to you by Balsamiq — a low fidelity wireframing software so easy to use you'll surprise yourself. Just drag and drop elements, and get your ideas ready to share in no time! Try it free for 30 days at balsamiq.cloud. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

This episode answers the question, “How the heck does support work with product?” You’ll get insight from our guest, Andrea Saez from ProdPad. As always, we start with some highlights from the Support Driven Slack, and then end with a discussion about our favorite summer desserts. Hosts: Abby Armada (Slack: @abby, Twitter: @mygiantrobot) Diana Potter […]

This episode answers the question, “How the heck does support work with product?” You’ll get insight from our guest, Andrea Saez from ProdPad. As always, we start with some highlights from the Support Driven Slack, and then end with a discussion about our favorite summer desserts. Hosts: Abby Armada (Slack: @abby, Twitter: @mygiantrobot) Diana Potter […]

Behind every great product... is a product roadmap. But when a roadmap must fit with product strategy, customers are pressuring to know what's coming next, and senior management wants hard dates to commit to, what is a product person to do? In this episode, Andrea Saez, Head of Customer Success at ProdPad offers advice on roadmapping, and even busts some myths in the process.

A few months ago, San Francisco played host to the Mind the Product conference, a meetup meant to inspire collaboration and bring together the ever growing community of product managers. The conference, now in its 5th year, was started by some of today’s leaders in product management including the founders of the ProdPad product management Read More

Founder of Mind The Product and ProdPad Andrea Saez shares her experience with on boarding new users. On boarding is emotional, she argues- there must be a connection with users. Successful on boarding is about creating a positive interaction. Not everyone learns in the same way and so the more personalized your on boarding the better.