Podcasts about productize

I've been paying an agency to run our Meta ads and for some time Meta itself has been reaching out to take over the account. Let that sink in. The same platform your agency relies on is actively trying to cut you out of the picture. The worst part? This is just one example of a much bigger shift. Big tech is building tools that create entire campaigns—copy, design, video, testing—without a human in sight. Your strategist? Replaced. Designer? Replaced. Copywriter? Gone. I get it. It's a hard pill to swallow, but it isn't necessarily the end of agencies. It's just the end of the ones that built their model on tasks. So what's the future for agencies? Agencies Built on Tasks Are Already Obsolete Let's get real: if you're still selling deliverables, your agency's already falling behind. What AI can't replicate is leadership. At the end of the day clients want results and direction. Smart agencies are not selling tasks anymore. They're selling thinking. Here's how they're staying ahead: 1. Productize the Thinking, Not the Task Most agencies sell what they do – SEO, ad management – Clients don't care that you “run Facebook ads.” They want results. Instead of saying “We run ads for local businesses,” say “We help local gyms get 100 leads in 30 days with a proven 3-step system.” You just went from vendor to strategic partner that sell a system that scales. Productizing your thinking means turning your knowledge into a framework. When you package your thinking and your strategy as something like “The 30-Day Lead Domination System” or “The 5-Step Authority Engine” your expertise becomes a product. That's what scales. 2. Sell Speed and Certainty Speed is an agency superpower. Most clients aren't losing to competitors—they're drowning in indecision. They don't need more options—they need momentum. So skip the six-week strategy plan. Instead of saying “We'll optimize your funnel,” offer quick wins: “We'll launch your highest-converting offer by Friday.” Certainty is what closes deals. Clarity is what makes them stick. 3. Own Your Niche Generic is dead. The riches are still in the niches. Solve a very specific problem for a very specific group of people. The more specific your promise, the more profitable your agency will become. 4. Use AI—But Don't Compete With It Don't just talk about AI—implement it. Show your clients how to use AI to streamline workflows, automate leads, and improve reporting. Become the AI Sherpa, not the tool. If you're not guiding your clients through AI, someone else will. 5. Build Client Community Want to be irreplaceable? Connect your clients to each other. Host virtual meetups. Build a mastermind. Facilitate introductions. Create spaces for idea-sharing. AI will never replace real human connection—and your clients are craving it. We've seen this firsthand with the agency mastermind: community is the real secret weapon. 6. Be the Guide, Not the Gun Execution is cheap. Clarity is priceless. AI will never replace someone who can build leads. Be the one who filters the noise. Be the coach. Once you step into that role, I can promise you your value will skyrocket. So, Did Zuck Kill the Agency Model? Not Even Close. He didn't kill it—he evolved it. The agencies that lead, think, and adapt will be the ones that thrive. Those that keep selling tasks will get replaced. Agency Mastermind Still feel like you're winging it? You're not alone. Most agency owners hit a plateau because they're stuck in the business, buried in decisions, and disconnected from people who get it. The agencies killing it and scaling faster found out they needed to be in the right room. Go to https://www.agencymastery360.com/agency-mastery and get access to a community of agency owners sharing their data, deals, strategies, and mindset shifts.

In this episode of the Musicians Creating Prosperity Podcast, Dr. Fabiana Claure explores how musicians and creatives can scale their impact using artificial intelligence — specifically by transforming their intellectual property into custom GPTs. If you've ever worried that using AI might disconnect you from your clients, this conversation will help you reframe that fear and see how AI can actually amplify your authenticity, connection, and results. Key Highlights: The New Way to Scale Without Sacrificing Connection: Learn why AI, when used correctly, doesn't replace your human spark — it enhances it by freeing you up to go deeper with your clients. Systematizing Your Genius: Discover how to extract your unique methodology, document it in real time, and prepare it for AI implementation. Building a Brand-Aligned AI Assistant: Understand what makes a custom GPT powerful, how it stays true to your voice, and why it's different from generic automation tools. Leveraging AI as a Business Accelerator: Learn how a custom AI assistant can guide your clients through key milestones in your program — even when you're not in the room. Workshop Preview – Monetize Your Expertise: Get an exclusive look at Fabiana's upcoming workshop, where she'll show you how to protect, package, and profit from your knowledge so you too can eventually build your own custom GPT — while staying in full alignment with your mission, values, and artistic vision. Thank you for tuning in to this episode of the Musicians Creating Prosperity Podcast. I hope it inspires you to think differently about how you can scale your knowledge without losing your personal touch.    Take the Free Quiz here: https://fabianaclaure.com/quiz   The Musician's Profit Masterclass: Is your music business income able to grow without taking more of your time? If not, this masterclass is for you. Discover the 5 steps to win back your time, increase your income, and make your music business self-sustaining - so you can live your life on your terms! JOIN HERE: www.musiciansprofitmasterclass.com   Musicians Creating Prosperity Live Event: Join Fabiana Claure for the Musicians Creating Prosperity Live Event in South Florida! This unique event will bring together musicians from around the world for an immersive experience focused on building and scaling online music businesses. The event will cover essential topics such as business strategies, marketing, finance, communication skills, and the use of AI, while also emphasizing wellness and lifestyle balance. GET YOUR TICKET HERE: www.musicianscreatingprosperitylive.com   Subscribe To The Musician's Creating Prosperity Podcast: Apple Podcasts | Spotify | YouTube   Book A Call With Dr. Fabiana Claure: Book here   Connect With Dr. Fabiana Claure: Instagram | LinkedIn | Facebook | Facebook Group   About Dr. Fabiana Claure: Fabiana, a concert pianist turned successful entrepreneur, co-founded Superior Academy of Music® in 2011 and managed it remotely with her husband from 2016, driving increased efficiency and profitability. Simultaneously, as Founder and Director of the University of North Texas Music Business and Entrepreneurship Program (2016-2021), she pioneered initiatives aiding musicians in business launches and program recognition. In 2020, she launched her online mentorship program, utilizing the Musician's Profit Umbrella® method to help musicians globally scale their businesses. Transitioning from academia in 2021, she now focuses on coaching, performing, and speaking engagements while assisting musicians in expanding their online music businesses for both financial growth and meaningful life design.

What does it take to productize a service without losing the human touch? In this episode of the System Simplified podcast, Nancy Fox explains how consultants, coaches, and fractional executives can shift from time-based work to scalable, subscription-based business models using productized offerings. Nancy breaks down the difference between bespoke services and productized systems — and how you can systematize your expertise into roadmaps, methodologies, assessments, or subscription tools that deliver repeatable results. She also explains why productized services not only create more consistent revenue but also increase the long-term value and sellability of a business. Adi and Nancy explore multiple real-world examples, including how a plumbing consultant could build a repeatable upsell system or how a strategic advisor might develop a predictive scenarioplanning tool. Whether you're a solopreneur or a fractional executive, this episode offers actionable ideas to shift from one-to-one delivery to scalable, systematized growth.

Have you ever wondered how you might create digital products for your accounting firm to sell from your website with only a mouse click?Find out how Heather Pearce Campbell broke out of the “do-everything-for-everyone-by-the-hour” trap by providing essential legal support for online business owners in a scaled model. …Find Heather:LinkedIn: https://www.linkedin.com/in/heatherpearcecampbell/Website: https://legalwebsitewarrior.com/…Link to full shownotes: https://www.businessstrategyforcpas.com/335…If you feel trapped by your own accounting firm, I can help you stop the chaos and end the long hours without losing revenue or hiring. Join 3000+ other CPAs who get my single-tip daily emails..Subscribe here: geraldinecarter.com/subscribe.Readers say they love it because they're short and on point.…Want more client interviews?310 From Exhausted to Having Her Life Back: Wendy Norman, CPA304 From 55 Down to 15 Hours; Same Take-Home Pay with Melissa Downs, EA293 What it Takes to Work 15 Hours per Week with Erica Goode, CPAComplete list:geraldinecarter.com/client-interview-episodes…FOUR ways I help overworked CPAs go down to 40 hours without losing revenue or hiring:THE EMAIL COURSE – Freegeraldinecarter.com/stop-working-weekendsStop Working Weekends will teach you how to reduce your hours without giving up revenue. THE BOOK – $9.99geraldinecarter.com/bookDown to 40 Hours – A Roadmap for CPAs to End Overworking Without Losing RevenuePEAK FREEDOM COMMUNITY – $197/mogeraldinecarter.com/peak-freedomFor solo and small accounting firm owners who want to rise above the insanity of hustle-cultureCPA MASTERMIND – $9500geraldinecarter.com/40For the overworked CPA at six figures of revenue who is ready to stop working weekends, wants to implement overdue changes, and doesn't want to do it alone. You'll make progress faster and with more confidence. …

Feeling stuck between the one-on-one work you love and the desire to grow your business? In this episode of The Scalable Expert, Tara Bryan shares the five essential steps to productize your services so you can scale without sacrificing your personal connections. Learn how to transform your expertise into scalable systems and create impactful online experiences that deliver results and free up your time.What You'll Learn:Why productizing your services doesn't mean abandoning your current clientsThe mindset shifts needed to move from trading time for money to scalable offersHow to design a signature online experienceSimple tools to help you get started without tech overwhelmThe benefits of pre-selling your offer as a beta experienceSteps Covered in This Episode:Identify Your Authority Framework: Discover your unique process for delivering consistent results and package it into a repeatable system.Design a Signature Online Experience: Start small with one offer that provides value and addresses your clients' most common challenges.Leverage Tools You Already Use: Use familiar platforms like Zoom, Canva, or Google Drive to simplify your setup.Pre-Sell Your Offer as a Beta Experience: Validate your idea with a small group of clients before fully building your program.Deliver and Refine: Gather feedback, improve the experience, and scale with confidence.Take The Scalable Expert Assessment: https://tara-13qglxjy.scoreapp.com/Subscribe to my channel for more: https://www.youtube.com/@taralbryan.comConnect with me on LinkedIn: https://www.linkedin.com/in/tara-bryan/

Get more notes at https://podcastnotes.org This podcast consists of a conversation between Naval Ravikant and Babak Nivi going over Naval's famous How to Get Rich tweetstorm.Key Takeaways* Wealth buys you freedom* EVERYONE can be rich* Aim to become so good at something, that luck eventually finds you* Over time, it isn't luck – it's destiny* You're not going to get rich renting out your time* Aim to have a job, career, or profession where your inputs don't match your outputs* People who are living far below their means enjoy a freedom that people busy upgrading their lifestyle just can't fathom* Get rich by giving society what it doesn't yet know how to get – at scale* The internet has massively broadened the space of possible careers* Whatever nice obsession you have, the internet allows you to scale it* Escape competition through authenticity* All the benefits in life come from compound interest* Whether it's in relationships, life, your career, health, or learning* Pick people to work with who have high intelligence, high energy, and high integrity – you CANNOT compromise on this* Really successful people have an action bias* Arm yourself with specific knowledge* Specific knowledge is the stuff that feels like play to you but looks like work to others. It's found by pursuing your innate talents, your genuine curiosity, and your passion.* Learning to build AND sell products is a superpower* Read what you love until you love to read* The 5 most important skills are reading, writing, arithmetic, persuasion, and computer programming* The number of iterations drives the learning curve* Get comfortable with frequent, small failures* If you're willing to bleed a little bit every day, but in exchange, you win big later, you'll be better off* Embrace accountability and take business risks under your own name. Society will reward you with responsibility, equity, and leverage* Product leverage is how fortunes will be made in the digital age – using things like code or media* Product and media leverage are permisionless – they don't require someone else's permission for you to use them or succeed* Wisdom is knowing the long-term consequences of your actions* Judgment is wisdom on a personal domain (wisdom applied to external problems)* The people with the best judgment are actually among the least emotional* Set and enforce an aspirational hourly rate* If you can outsource something for less than your hourly rate, outsource it* The hierarchy of importance:* What you work on* Picking the right people to work with* How hard you work* A busy calendar and a busy mind will destroy your ability to do great things in this world* Become the best in the world at what you do. Keep redefining what you do until this is true.* Reject most advice, but remember you have to listen to/read enough of it to know what to reject and what to accept* Your physical health, your mental health, and your relationships will most likely bring you more peace and happiness than any amount of money ever will* Productize yourself* Create a product out of whatever it is you do naturally and uniquely well* Being honest leaves you with a clear mind* “A lot of wisdom is just realizing the long-term consequences of your actions. The longer-term you're willing to look, the wiser you're going to seem to everybody around you.” – Naval Ravikant* Negotiations are won by whoever cares lessBooks Mentioned* Warren Buffet once went to Benjamin Graham, author of The Intelligent Investor, and offered to work for him for free so he could learn about investing* It's important that you read foundational things (the original books in a given field which are scientific in nature)* Instead of reading a random business book, read The Wealth of Nations by Adam Smith* Instead of reading a recent book on biology or evolution, read Darwin's On The Origin of Species* Instead of reading a recent biotech book, read The Eighth Day of Creation* Another recommendation – Richard Feynman's Six Easy Pieces* Naval highly recommends Skin in the Game by Nassim Taleb* When Naval was younger, one of his favorite books was How to Get Rich by Felix Dennis* To learn more about randomness, check out the highly recommended book – Fooled By Randomness by Nassim Taleb* The Almanac of Naval RavikantSeek Wealth, Not Money or Status (Listen) | Episode 1* Having wealth means having assets that earn while you sleep* “The reason you want wealth is because it buys you freedom, so you don't have to wear a tie like a collar around your neck, so you don't have to wake up at 7 AM and rush to work in traffic, so you don't have to waste away your entire life grinding all your productive hours away to a soulless job that doesn't fulfill you.” – Naval Ravikant* Money is how we transfer wealth* “Money won't solve all your problems, but it will solve all your money problems” – Naval Ravikant* Wealth is a positive-sum game and status is a zero-sum gameEthical Wealth Creation Makes Abundance for the World (Listen) | Episode 2* “What I am basically focused on is true wealth creation. It's not about taking money. It's not about taking something from somebody else. But it's from creating abundance.” – Naval Ravikant* Basically all of the wealth society has today was created – we're not still sitting around in caves figuring out how to divide pieces of firewood* “Everyone can be rich” – Naval Ravikant* In the First World, everyone is basically richer than almost anyone who was alive 200 years ago* Furthermore, it's better to be poor today than it was to be the richest man 200 years ago* Here's a thought experiment…* Imagine if every human had the knowledge of a good software engineer – just think what society would look like 20 years from now* We'd ALL be living in massive abundanceFree Markets Are Intrinsic to the Human Species (Listen) | Episode 3* Capitalism is innate to the human species in every exchange we have* When two people are talking – there's an information exchange* “The notion of exchange and keeping track of credits and debits – this is built into us as flexible social animals” – Naval Ravikant* Humans are the only animals in the animal kingdom that cooperate across genetic boundaries* Most animals don't even cooperate – those that do cooperate only in packs or when they have some shared interest* What lets humans cooperate?* Keeping track of credits and debts – that's free-market capitalism* “Everybody can be wealthy, everybody can be retired, everybody can be successful” – Naval Ravikant* It just comes down to education and desire* “If you get too many takers and not enough makers, society falls apart” – Naval Ravikant* This results in a communist country* Ex. – VenezuelaGet the FULL NOTES at Podcastnotes.org. Thank you for subscribing. Leave a comment or share this episode.

Get Noticed! Send a text.Are you trapped in the feast-or-famine cycle of consulting, constantly trading time for money? Jay Melone shares how he achieved an extraordinary 1,810% profit growth by transforming his consultancy from selling time-intensive services to creating scalable products. Drawing from his experience working with clients like Google, Amazon and Home Depot, Jay reveals his 'reverse flywheel' approach to productising services without compromising value.Learn how to package your expertise into accessible toolkits and training materials that generate passive income whilst serving as powerful marketing tools for your premium services. Jay emphasises the importance of giving maximum value in your entry-level products rather than holding back—a strategy that earned him $80,000 from toolkits he created four years ago that still generate leads today.Discover practical steps to break free from the consulting hamster wheel and build a more profitable, sustainable business model.Recommended Book: "100 Million Dollar Offers" by Alex HormoziEveryday AI: Your daily guide to grown with Generative AICan't keep up with AI? We've got you. Everyday AI helps you keep up and get ahead.Listen on: Apple Podcasts SpotifyRepurpose content effortless with AISell transforms audio or video into multiple formats quickly. Import direct YouTube and RSS feeds.All-inclusive Applicant Tracking System.Discovered an AI-enabled Applicant Tracking System for your entire recruitment process. Email validation service.Accurate, fast and secure email validation service from Zerobounce.netSearch Engine Optimisation from the UKRank higher on Google with SEO. Fill out the form to receive a FREE quote.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Returning guest Eisha Armstrong is the co-founder of Vecteris and author of books like "Productize" and "Fearless", which talk about that tricky journey from a professional services to product organisation. She's back to talk about her latest book, "Commercialize", which gives us the skinny on how to monetise, sell, and market productised offerings in transforming B2B professional services firms. Episode highlights:   1. Product strategy is the heart of successful commercialisation A successful product commercialisation strategy needs five key elements: Clear market understanding, monetisation approach, marketing strategy, sales process and plan for renewability. More than anything, company leaders need to think about this stuff upfront and not just wing it. 2. Selling to existing customers is often the most effective strategy for B2B services companies The data shows that selling products to existing service customers, especially as bundles, is typically more successful than trying to enter new markets. It's tempting to try to go downmarket with cheaper, standardised offerings, but this is challenging due to lack of brand recognition and relationships. 3. Packaging is more critical than pricing for success Many leaders focus on pricing, but packaging is often the bigger challenge. Packages should be designed around market segment needs rather than defaulting to simple "good, better, best" tiers without clear rationale. There must be a clear story for why customers would upgrade from one package to another. 4. Companies need to invest in new capabilities for product success A common mistake is trying to commercialise products using existing service-oriented sales and marketing teams. Organisations need to plan and budget for different kinds of capabilities and talent, rather than expecting current staff to develop new skills while maintaining their existing responsibilities. 5. Moving to recurring revenue requires organizational change Shifting from one-time service engagements to recurring product revenue requires changes in how companies measure success, moving from annual revenue targets to customer lifetime value. This transition typically takes several years and requires sustained leadership commitment to stay the course. Buy "Commercialize" "More and more professional services firms are “productizing” their services to grow and scale. But successfully marketing and selling standardized services or products is very different from marketing and selling traditional professional services. Commercialize, a follow-on book to Productize, explores why commercializing new ideas is the most significant stall point when B2B services organizations productize. The book then outlines how the most successful firms commercialize packaged services and new products and get to revenue impact fast and efficiently." Check it out on Amazon or the book's website. Contact Eisha You can find Eisha and learn more on the Vecteris website or connect with her on LinkedIn (mention you heard her on the podcast when connecting!) Related episodes you should like: Survive the Feature Factory by Applying Product Thinking to Product Thinking (John Cutler, Product Evangelist & Coach @ Amplitude) The Seven Deadly Mistakes of Productization (Eisha Armstrong, Co-founder @ Vecteris & Author "Productize") Making Sure you REALLY Know your Customers and Pulling out of Growth Stalls (Adrienne Barnes, Founder @ Best Buyer Persona) Fearlessly Defeating the Four Horsemen of a Product-Friendly Culture (Eisha Armstrong, Co-founder @ Vecteris & Author "Productize" & "Fearless") OKIP LIVE! Is Product/Market Fit Really Dead, or Just Resting? (Andrea Saez & Dave Martin, Right To Left) Chris Locke's Hot Take - Product Leaders Need to Adopt a VC Mindset (Chris Locke, CEO @ Aspire) Jeremy Kirouac's Hot Take - Founders Need Product Management Training (Jeremy Kirouac, Fractional Product Leader) Servitising Product Management & Setting Up Product Teams For Success (Jas Shah, Product Consultant)

Today we'll dig in on productizing your customer's first step. This is the best path to building a product that generates revenue immediately so that you've got some runway and flexibility to build. We'll walk through a few examples, including a Family Operating System that came in at 3am last Thanksgiving from a listener. Tacklebox (50% off with code Holiday)Timestamps00:30 The Thanksgiving Startup Idea - The Family Operating System05:24 Smooth Jazz, with an Offer06:06 Productize the First Step09:16 Theory + Process11:30 Good Customers and Good Dams13:30 A Writing Startup17:02 The First Step for the Family Operating System

Send us a textReady to transform your consultancy or freelancing gig into a scalable business powerhouse? Join me, Ed Dawson, as I break down how you can productize your services and create potential passive income streams. Inspired by a conversation with our listener Rachel, we'll reimagine high-touch services into standardized, outcome-driven products that can reach more clients without being tethered to time. Discover how tools like Calendly and Stripe can revolutionize your client interactions and broaden your service delivery, all while making expert services more accessible and cost-effective for your clientele.We'll also explore the power of a subscription model value ladder, guiding you from simple, free offerings to high-value consulting services. Learn how starting with an ebook or tip sheet can attract interest and build a client journey towards more significant engagements. It's not about perfection from the start—launch simple and iterate over time to scale beyond one-time gigs. Let these strategies be your roadmap to creating a comprehensive productized service, enhancing both business growth and client relationship. Tune in for practical insights that could be the game-changer for your consultancy or freelance career.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Twitter @channel5Find KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Eisha Armstrong is the Co-founder and Executive Chairperson at Vecteris, which helps B2B companies productize their services and solution offerings. With over 25 years of experience launching data and information service businesses, she advises executives on building cultures that foster product innovation. Eisha is also the author of the best-selling books Productize and Fearless. Committed to empowering women, she has contributed to organizations, including Women Helping Women, and is a Limited Partner at New Wave Impact, a women's investment firm. In this episode: Productization has emerged as a method for marketing and selling services to clients who lack the time and resources to perform in-house functions. The process involves multiple service levels that businesses can choose based on their capabilities. How can you productize your services and determine an ideal offering? Productization veteran Eisha Armstrong says the most common method of productizing your services involves systemizing service delivery by implementing technology and packaging and pricing your offers like products. You can also promote one-time offerings like educational courses and books or product-as-a-service offers like software that performs specific business functions. Most businesses observe significant growth after implementing the first productization process, whereas others observe opportunities to diversify by bundling products and services. In this latest episode of Systems Simplified, Adi Klevit sits down with Eisha Armstrong, the Co-founder and Executive Chairperson of Vecteris, to discuss productizing your services. Eisha explains whether it's profitable to bundle products and services, the premise of her books, and how to package and price services.

Want to know the secret to becoming a household name in your industry? Legendary entrepreneur Kevin Harrington, one of the original Sharks on the hit TV show Shark Tank, is here to share his proven strategies.  As the inventor of the infomercial and a serial entrepreneur who has generated over $5 billion in sales, Kevin is a true master of personal branding and business success. In this exclusive interview, he reveals the invaluable insights that have propelled him to the top of his industry. This is a rare opportunity to learn directly from one of the greats. Do not miss out on the chance to implement Kevin's proven personal branding secrets in your own business! Here are some power takeaways from today's conversation: The transformative impact of personal branding for entrepreneurs Richard Branson's advice that sparked Kevin's personal branding journey Kevin's 5-step (plus 2 bonus steps) framework for becoming a "key person of influence" Leveraging content, partnerships, and capital to amplify your personal brand Passing the entrepreneurial torch to the next generation Episode Highlights: [03:35] The Transformative Power of Personal Branding Prior to focusing on his brand, he was constantly hustling to find the next big deal. But once he started investing in his personal profile through content creation, speaking engagements, and strategic partnerships, the opportunities began to flow to him. Instead of having to sell himself, Kevin found that doors were opening, and he could now pick and choose the most promising ventures to get involved with.  [09:25] Advice from a Mentor: Richard Branson's Wake-Up Call During a conversation with “the” Richard Branson, Richard bluntly told Kevin that despite his impressive business accomplishments, no one really knew who he was. This wake-up call from Branson inspired Kevin to start taking concrete steps to build his personal brand, including writing a book, launching a podcast, and actively seeking out speaking engagements. This multi-pronged approach ultimately led to Kevin landing the life-changing opportunity to become a Shark on Shark Tank. [14:39] The 5+2 Step System for Becoming a "Key Person of Influence" At the heart of Kevin's personal branding philosophy is a proven 5-step framework that he outlines in his bestselling book "Become a Key Person of Influence." The steps include: Learn how to pitch yourself effectively. Raise your profile through content and speaking. Publish a book or other content. Productize your expertise. Build the right team Secure the necessary capital to execute your plan. Get out there and do it. Resources Mentioned: Become a Key Person of Influence Be Your Brand podcast is an On Air Brands production. On Air Brands is one of the leaders for launch, production, and promotion of top-rated business and real estate investing podcasts. Reach out to On Air Brands here ---> info@onairbrands.com  Learn more at: https://www.erikcabral.co/on-air-brands Find and follow Erik at: www.erikcabral.co Download Erik's FREE GUIDE to podcasting at: www.erikcabral.co/guide --- Support this podcast: https://podcasters.spotify.com/pod/show/erikecabral/support

Tired of working harder for the same (or less) money? Frustrated by clients who don't value your expertise? Or perhaps you're dealing with:– Razor-thin profit margins;– Clients who nickel and dime you;– Difficulty scaling without burning out;– Sales processes that feel like pulling teeth?If so, this episode of Agency Journey is for you.Raul Hernandez Ochoa is the founder of Do Good Work, a growth consultancy helping agencies scale and increase profitability. With experience building multiple agencies and leading teams to significant revenue growth, Raul brings a wealth of knowledge on pricing strategies, sales processes, and delivering high-value outcomes to clients.In this episode of Agency Journey, Raul shares his framework for increasing revenue per client without increasing workload. He tackles the mindset shifts you need to make, shows you how to ditch "selling services" for good, and reveals his value-based pricing approach that'll have clients eager to pay premium rates.Whether you're looking to boost your agency's profitability, improve your sales process, or deliver more impactful results for clients, this episode will be well worth your listen.Episode Insights:

 Productize Your Business  Hi Everyone,  this is Carl Gould I am your #70secondCEO, a 70 second investment each day for a lifetime of results. Today's topic is -  Intellectual Property, where to look for it in your business and how to build it.   You know you're a phenomenal business and a visionary entrepreneur; you get things done, and you have great ideas. We now need to make them into concrete programs and products. That's right, we're going to productize all of your operations. So, look at these areas:  Sales  Order fulfillment  Employee onboarding  Your guiding principles or core values Training You don't have a training program anymore no no no, you now have a Certification program or an Academy or an Institute or University. We want to take the unique aspects of your business, productize them, and start promoting and packaging them out to the outside world to attract better clients and employees. Now, people will want to work for you because they think they are going through a university and building their resume, career path, and marketable skills just by working with you. And people will want to buy from you because your how and why are cool. Ok, write down below, and send me a comment. Which of these five sales, fulfillment, on-boarding, guiding principles, and training do you need to build intellectual property?  Like and follow this podcast, my name is Carl Gould and this is your #70secondCEO.  

Have you clearly defined your service offering to the extent that you can productize it? Or do you prefer to customize your approach for each client's needs? Which strategy aligns better with your agency's objectives and overall success? Today's featured guest transitioned from providing highly customized services, which impacted his team's ability to meet deadlines and adhere to budgets. He has since adopted a productized model and is currently exploring how to effectively present differentiated pricing tiers. Join us as we delve into invaluable insights on launching and scaling a creative agency, optimizing your service offerings, and gracefully managing a co-founder's exit. Matthew McIver is the founder and CEO of Commence Studio, a B2B brand and e-commerce agency with a proven track record for helping purpose-driven companies build widely-known brands. He shares his journey from graphic designer to agency owner and offers insights for those considering buying or selling a business. In this episode, we'll discuss: The hidden costs of customization. Learning the value of processes and standardization. Two paths to agency growth Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Navigating an Agency Partner's Exit Ever since high school, Matt envisioned a future where he would own an agency—an aspiration he regarded as the pinnacle of success for a graphic designer. After honing his skills in design and photography at art school, he made the transition into the agency world, where he worked as a freelance designer and web developer at several firms. Eventually, Matt partnered with a like-minded individual to embark on the ambitious venture of starting their own business, pooling together just $500 to kickstart their dream. Matt quickly learned that building a successful business requires immense perseverance—navigating through growth, setbacks, and the resilience to rise again. After years of building the agency together, Matt's partner experienced burnout and lost his passion for entrepreneurship. The split was amicable, characterized by mutual respect and a buyout agreement that allowed both parties to prioritize their respective futures without ego interference. Reflecting on this pivotal period, Matt notes the buyout agreement they drafted through LegalZoom served its purpose in outlining the terms of their separation. However, he recognizes that a more tailored agreement crafted by a legal professional would have provided additional benefits and advises having a comprehensive and detailed agreement in place when entering a partnership. The Hidden Cost of Customization and Not Having SOPs Looking back at his experience building the agency with his partner, Matt reflects on how the agency saw rapid and significant growth. However, he recognizes their journey was largely improvised, resulting in various shortcomings, the most notable being the lack of processes. As they scaled, they inadvertently constructed a business model centered around their craft and talent, leading to a portfolio that lacked distinction among brands. The agency found itself specializing in a singular type of design, which necessitated training every new hire—both designers and developers—in the same approach. No documented SOPs were in place, as each product was custom-built for new clients. This absence of structured processes led to several oversights, not necessarily diminishing quality, but causing them to miss deadlines and exceed budgets. Matt realized he was essentially forfeiting potential revenue by not understanding the value of the ideas they were providing for free. More recently, they moved into a productized format that helped take their sales cycle from 88 days to just 8 days. They have packaged their services into standardized offerings that can be easily replicated and sold to multiple clients by creating a catalog of three tiers of services. The Power of Standardization & Learning the Value of Processes Moving into a more productized format poses the question of how much to charge for each of their service's tiers and whether or not they should make those prices public on their website. On one hand, having value-based advisory emphasizes the importance of providing personalized, strategic advice to clients. Rather than treating clients like a commodity, their approach is based on the individual needs and goals of each client. On the other hand, research indicates that clients like to know the options available to them. After refining their sales process, Matt is now able to ask the right questions to find out what kind of business the leads are in, and their size, and position their product catalog quickly accordingly. He then presents all three options in their catalog and highlights the one he recommends for that specific client. However, this has sometimes created confusion among clients who feel overwhelmed by the options. Ultimately, clients seek to engage with an industry expert they can trust to provide effective solutions to their challenges. They don't want to make decisions but rather have someone take care of the problem and present solutions that make it a no-brainer. It's important to position yourself as a trusted advisor to clients, which is why presenting the right price offering based on the client's needs and budget after the initial meeting might be the best option. High-Touch vs. High-Efficiency: Two Paths to Agency Growth The key to value-based advisory is the ability to guide clients through complex decision-making processes and offer expert recommendations based on their unique needs. It's an approach that involves actively listening to clients, understanding their pain points, and presenting solutions that align with their goals. However, there's no one-size-fits-all approach to scaling an agency and while some entrepreneurs may choose to focus on offering high-end, personalized services at premium prices, others may find success by adopting a more streamlined and cost-effective approach. For instance, some agency owners have found success in "creating a factory", a powerful and thought-provoking idea that challenges traditional notions of pricing and service delivery. This is the case of David, who built a successful agency by offering low-priced services in a streamlined and efficient manner. By focusing on efficiency, simplicity, and scalability, David was able to attract a large number of clients and ultimately sell his agency for a substantial sum. His approach of offering standardized services at a low price point may seem counterintuitive to some, especially in an industry where high prices are often equated with quality. Ultimately, the key is to understand your target market, identify their needs and preferences, and tailor your business model accordingly. Building a Strong Culture that Prioritizes Flexibility and Growth Opportunities Matt is very conscious of the fact that his team is his greatest asset and is committed to treating them with respect while providing compelling reasons for them to remain with his agency. He feels a profound sense of gratitude for the loyalty shown by some employees who have been with the agency since its inception, even amidst various challenges and transitions. His vision has always been to cultivate a close-knit team of around fifteen members, and although recent difficulties necessitated a downsizing, he is now focused on rebuilding. He takes pride in building a strong culture that values time and freedom, especially as a new father. He also recognizes the importance of offering flexibility and a supportive culture for their team. By focusing on transparency, open communication, and providing tools for retention, he has been able to create a positive work environment where employees feel valued and supported. In addition to offering competitive benefits such as health and wellness benefits, gym benefits, and paid time off, Matt goes above and beyond to support his team through personal challenges and difficult times. His dedication to prioritizing employee well-being reflects a genuine commitment to investing in his team members, recognizing that they are more than just assets or sources of income. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Send me a text message and get your questions answered on the podcast! I'd love to hear from you! Ever thought about packaging your unique expertise into a repeatable framework to serve more clients and scale your business? Discover the power of productizing your consulting services, creating consistent revenue streams, and maintaining business development efforts without falling into the feast and famine cycle. By sharing your thought leadership with a broader audience, you can expand your reach and make a greater impact. Grab your coffee, tea, or glass of wine, and tune in for an enlightening discussion on building a thriving consulting business.**************Learn how to grow and scale your consulting business with a productized offer! Register for my FREE email course, Achieving Your First Happy $100K: A Purpose-Driven, Scalable Consulting Model for Women Entrepreneurs https://excelatconsulting.myflodesk.com/happyJust starting out and looking to build from the ground up? Join the waitlist for The Consulting Code! https://excelatconsulting.myflodesk.com/waitlistStay up to date and receive insight to support your journey delivered directly to your inbox. Join the email list!For more information on how to start, grow, or scale your consulting business, visit  https://excelatconsulting.comLet's Connect! I'd love to continue this conversation with you. Don't hesitate to reach out to me...Instagram:  https://www.instagram.com/drangelinadavis/LinkedIn: https://www.linkedin.com/in/drangelinadavis/

Matt Eller is the founder of Pro Commercial, a leading building consulting and construction company specializing in restoration projects for buildings damaged by fire, floods, and even tornadoes. What sets Matt's company apart is its dual role in both consulting and construction. However, Matt faces a challenge: converting consultations into construction projects, as insurance companies often make the final decisions. That's where Nick and Jay come in, from strategies to become the top choice for insurance companies to leveraging AI for cost estimates, Matt leaves this conversation with a wealth of ideas to enhance Pro Commercial's business model.In this episode, we help Matt:Develop a new strategy to increase the conversion rate of consulting jobs to construction projectsUse AI to create construction cost estimates for better bids.Productize aspects of construction to reduce consulting time and increase profit margins.Learn more about Matt and his company:Matt Eller LinkedIn: https://www.linkedin.com/in/matt-eller-42960211/Pro Commercial Website: https://pro-commercial.com/home/Want to get in the hot seat? Submit your business right now at theoptimizepodcast.com.If we think you're a good fit, we'll get you on the show. ®

Mastering Productization for B2B Service ProvidersIn a recent episode of the Thoughtful Entrepreneur podcast, host Josh engages in a compelling conversation with Eisha Armstrong, the executive chairman and co-founder of Victorious, and an accomplished author of several influential books, including "Productize," "Fearless," and the forthcoming "Commercialize." The episode delves into the transformative concept of productization, particularly for B2B service providers such as consultants, agencies, and coaches. This blog post will break down the key insights and actionable advice shared by Eisha, providing a comprehensive guide for professionals looking to embrace productization.Productization is the process of transforming services into standardized, sellable products. For B2B service providers, this means packaging their expertise and intellectual property into offerings that can be scaled and sold repeatedly, rather than trading time for money. Eisha emphasizes that productization is crucial for professionals who often find themselves constrained by the limitations of time-based billing. By shifting to a product-based model, these individuals can scale their businesses, improve profit margins, and create predictable revenue streams. One of the most critical steps in productization is ensuring that there is a demand for your product. Eisha highlights the importance of identifying an "urgent and expensive customer problem" that your product can solve. If your product idea cannot clearly articulate this problem, it may not be viable.Transitioning to a productized model can be challenging for B2B service providers. Some common obstacles include resistance to change, difficulty in packaging services, and fear of losing the personal touch. Eisha reassures listeners that while the transition may be daunting, the long-term benefits of productization far outweigh the initial hurdles. She advises starting small, educating clients, and investing in customer success. Additionally, Eisha discusses the recent surge in interest in productization due to advancements in generative AI, which can automate tasks and provide data-driven insights. She encourages service providers to explore how AI can be integrated into their productization strategies to stay competitive. As the conversation wraps up, Eisha shares details about her forthcoming book, "Commercialize," set to be released in September, which addresses the challenges entrepreneurs face when bringing new products to market.About Eisha Armstrong:Eisha Armstrong is the Co-Founder and Executive Chairman of Vecteris, dedicated to helping B2B companies transform their services into tangible products. With over 25 years of experience in launching data and information service businesses, Eisha has a proven track record of leading global teams to success.As an influential business leader, Eisha shares her expertise by advising executives on building cultures that foster product innovation. She authored the best-selling book Productize: The Ultimate Guide to Turning Professional Services into Products and Fearless: How to Transform a Services Culture and Successfully Productize.Eisha extends her impact beyond Vecteris, serving on Advisory Boards for AMEND Consulting and Gild Collective. She has also contributed to organizations such as Women Helping Women, Cincinnati Early Centers, and Aviatra Accelerators. Committed to empowering women in investing, she is a Limited Partner in Next Wave Impact, aligning her investments with both social impact and financial return.An accomplished speaker, Eisha has addressed audiences at over 100 leadership development and executive education sessions globally. Her insights have been featured in esteemed publications such as The Financial Times and The Washington Post, and she is a sought-after guest on podcasts focusing on product management and innovation.Eisha's educational background...

https://youtu.be/Nb-R5SuzLjs Eisha Armstrong, Executive Chairman and Co-Founder of Vecteris, is motivated by making a difference and fostering an inclusive, balanced work environment. Her focus is to productize your services to drive success. We discuss her journey in co-founding Vecteris, a consulting firm helping B2B services organizations productize their offerings. Eisha shares her insights on scaling businesses through technology, standardization, and addressing urgent customer problems. Her framework includes productizing services, bundling additional services, and developing SaaS products. She emphasizes the importance of innovation and leveraging generative AI to improve service delivery.  --- Productize Your Services with Eisha Armstrong Good day, dear listeners. Steve Preda here with the Management Blueprint Podcast, and my guest today is Eisha Tierney Armstrong, the Executive Chairman and Co-Founder of Vecteris, a consulting firm that supports B2B services organizations to successfully productize their offerings. Eisha, welcome to the show. Thank you, Steve. I'm so happy to be here. It's a fascinating subject, productization. I've been kind of studying it and pondering it for years of how to do it and how not to do it. And I think I did a lot of bad trials as well. But before we go there, I'd like to ask you, what is your personal Why? That's a great question. And it's one that my co-founder and I gave a lot of thought to when we were founding our business. It'll be six years ago this summer. So, personally, both my co-founder and I are very interested and value making a difference in the world, leaving the world a better place than what we found it. And so, when we launched the business six years ago, we had in mind two things. The first was we wanted to create a work environment where professionals could have a fulfilling professional career, but also be able to balance work and life. And we wanted to make sure that we were creating a very inclusive work environment because unfortunately, both of us had had some negative experiences in our career prior to that. And so, we're trying to create a much more ideal working environment, at least for us. And then we wanted to support businesses that were trying to create services, offerings, products that would hopefully make an impact in the world. And so, that is one of the screening mechanisms that we use when we're talking to clients is tell us more about the impact that you're hoping this makes in the world, not just on your balance sheet or profit statement, but what's kind of what's their bigger why? So I really appreciated that you started with that question. So, what is Vecteris doing to make life better for people? So, we specifically focus on helping leaders at professional services firms. So, that could be consulting firms, accounting firms, law firms, marketing agencies, anyone who's typically trading time for money, we help those leaders figure out how to scale their businesses using technology. It's what we call productization. And that could be by using standardization and technology to just improve the way they deliver services to clients, make it more efficient. But most of the companies that we're working with, they actually wanna create more productized offerings for their clients. So, that could be a more standardized set of services, but it could also be a product, like a software product, or a data as a service product, or a training product, or something like that. And so, we help them figure out how to do that, because it's not easy, as you mentioned, there are a lot of mistakes that you can make. And so we help them figure out how to do that. Why is it even important to productize services? Great question. So, there are a number of different reasons why a leader might want to do that. So, the first one is, they're having a hard time growing their business without adding additional people. And if they're in a tight labor market or a pla...

Yes, we've discussed productizing before on this podcast... but we hadn't done so with Eisha Armstrong yet, who literally wrote the book about it. So, Ash and Flo invited her on - and she kindly hopped on to share what she knows about structuring, templatizing, and tech-enabling services before building entire "products." A Highly recommended listen! Episode guest: Eisha Armstrong, co-founder, Vecteris, and author, "Productize" (among other things) Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota Please find the shownotes for this episode at unbillable-hrs.com

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Eisha Armstrong, Executive Chairman and Co-Founder of Vecteris, is motivated by making a difference and fostering an inclusive, balanced work environment. Her focus is to productize your services to drive success.   We discuss her journey in co-founding Vecteris, a consulting firm helping B2B services organizations productize their offerings. Eisha shares her insights on scaling businesses through technology, standardization, and addressing urgent customer problems. Her framework includes productizing services, bundling additional services, and developing SaaS products. She emphasizes the importance of innovation and leveraging generative AI to improve service delivery.    (0:42) Eisha's path to Vecteris (6:19) The Productization Spectrum framework (10:16) Deadliest sins of productization  (18:49) Eisha's new book (20:22) Learn more about Eisha   Links and Resources Eisha's LinkedIn  Books by Eisha Armstrong  Explore Steve Preda Business Growth tech https://stevepreda.com/business-growth-tech/ Follow video shorts of current and past episodes on LinkedIn https://www.linkedin.com/company/stevepreda-com/ Management Blueprint Podcast on Youtube https://bit.ly/MBPodcastPlaylistYT  Steve Preda's books on Amazon https://www.amazon.com/stores/author/B08XPTF4ST/allbooks

Send us a Text Message.Productization offers considerable opportunities to consultancies as the cost of development has collapsed. Eisha Armstong is the world's leading expert on how this is achieved in consultancies, co-founder of Vecteris and celebrated author. Chris Dando is a member of the Boutique Leaders Club and founder / CEO of Reinvigoration - an operations consultancy which has recent successfully productized some of its offerings. Eisha,  brings her expertise in helping service companies reinvent their business models to thrive in today's market. Meanwhile, Chris shares insider knowledge on developing a software spin-off aimed at facilitating operations transformation and building recurring revenue streams.Transitioning from consultancy to software business can be riddled with pitfalls. Learn how to avoid common mistakes by ensuring you have the right people in strategic roles and conducting thorough market validation. Discover why a market-minded product leader can make all the difference in commercialization success. We also discuss how focusing on urgent and expensive problems can guide product development, along with the importance of co-designing with your target market segment for best results.We explore actionable methods like the Van Westendorp price sensitivity meter and the 10x value rule, essential for aligning pricing with perceived value. Explore the future of productization, including how AI and automation are revolutionizing service delivery by enhancing standardization and efficiency. Join us as we provide a comprehensive framework for optimizing your consultancy's offerings and staying competitive in a rapidly changing landscape. Don't miss out on these invaluable insights from Eisha and Chris!Prof. Joe O'Mahoney helps boutique consultancies scale and exit. Joe's research, writing, speaking and insights can be found at www.joeomahoney.com

NIL (Name Image Likeness) Educator, Consultant and Author of the #1 book of this generation and next, "Success is My Major", Aisha Foy joins the Hear K Tell podcast to help YOU position yourself and maximize your NIL value. As the former Director of Recruiting for Kentucky Women's Basketball, Aisha understands the athlete, helps develop  their brand one NIL deal at a time.  Website: MajorNILSuccess.comBook: Success Is My Major 

Have feedback or a question? Text us!We sit down with Ben Sharf, Co-Founder of Platter, to discuss making the leap from being an Agency to becoming a SaaS.

In the latest episode of "Empowered to Grow in Business," I am thrilled to welcome Bassem Kadry, a visionary in the field of intellectual property and productization. Dive into an enlightening conversation on "Commercializing IPs: How to Productize Your Discovery."Discover the secrets behind transforming your innovative ideas into market-ready products. Bassem shares actionable insights and strategies that can help entrepreneurs and businesses navigate the complex journey from concept to commercialization.Tune in to learn:- The crucial steps for productizing intellectual properties- Common pitfalls to avoid- Real-life examples of successful productizationDon't miss this episode packed with valuable advice for entrepreneurs, business owners, and innovators aiming to turn their discoveries into successful ventures.

Many people start freelancing businesses, such as coaching and consulting, appreciating the personalized nature of the work. However, freelancing often leads to burnout, and its earning potential can be limited. Productizing your service streamlines your business model, making the value you offer easy for potential prospects to understand. Moreover, it helps you create the freedom you want in your business. Join Dr. Terri Levine in this episode as she breaks down the concept of productized services. Discover the benefits of productizing your service, from enhanced scalability and efficiency to creating the time freedom you desire in your business. Additionally, she offers actionable insights and strategies for productizing your service and gives an example to guide you through the process.   Watch the full episode on Youtube: https://youtu.be/ZGUdI9Ay0iQ   Key Highlights From The Episode: [00:33] Episode introduction [01:10] What is a productized service? [01:26] The benefits of productizing your service [03:38] How to productize your service [04:32] Example of how to productize a service [09:30] Get Dr. Terri Levine's help in productizing your service: terri@heartrepreneur.com   Golden Nuggets: • A productized service is a prepackaged service that is provided at a predetermined cost and has a predetermined scope. [01:10] • Productizing your service makes it more predictable and effective for you and your clients by helping you scale and streamline it. [01:26] • When you don't have a fixed business plan, your customers control you. [02:18] • To maximize your business, you need to automate and delegate [04:12] • Once you identify your service's niche, it's critical to adhere to it. [05:06] • If you want to create a productized service, you first need to identify which parts of your company processes are repetitive and then package those parts into a more scalable offer. [08:04]   Let me help you grow your coaching business:  Grab this free training and see my revolutionary process in action! Join me and my Inner Circle Students for a behind-the-scenes Live Group Coaching Call: www.6figsin6months.com If you want to join me in one of our connect and collaborate sessions. Go to https://calendly.com/heartrepreneur/mcm-live-connect-and-collaborate-session, and select a date & time! Oh yeah, feel free to join our free Facebook community here: https://www.facebook.com/groups/1024921757544017   Want More!? Listen to the podcast version of this content on your favorite podcast platform: Apple Podcasts | Spotify | Stitcher | Google Podcasts Watch all the episodes and more to gain more insight on YouTube: https://www.youtube.com/@coachterri/videos.   Please connect with me on social: Instagram: https://www.instagram.com/mentorterri Facebook: https://www.facebook.com/HeartrepreneurTerriLevine LinkedIn: https://www.linkedin.com/in/terrilevine/ 

Click Here to Get All Podcast Show Notes!Have you ever wondered how the best companies create insane profits and insane enterprise values? How do they build companies worth millions or even billions of dollars? What makes a product unique?In this episode, Sharran dives deep into the art of productizing your services, turning your expertise into high-demand products that sell themselves. Get ready to learn the three components of productizing your service to meet and exceed customer expectations.Whether you're a seasoned entrepreneur or just starting out, this episode is packed with insights that can revolutionize your business approach and help you break free from the limitations of traditional service models. Are you ready to transform your service business into a scalable, revenue-generating machine? Don't miss out on this game-changing episode! Tune in now to unlock the secrets of productization and take your service business to new heights.If you don't have a product-based mindset of delivering the service, you will always have a commoditized service, and when you have a commoditized service, you will be beaten down in price until you go out of service.”- Sharran SrivatsaaTimestamps:03:26 - How do you create an enormous amount of value?04:07 - What makes product managers unique?05:57 - The difference between order qualifiers and order winners08:18 - How do you build a product in a service world?10:19 - How to map the client journey14:45 - The importance of show, flow, and demo20:15 - How do you elegantly differentiate what you do?23:04 - Recap of the three components to productize a serviceResources:- The 5am Club - https://sharran.com/5amclub/- Join the 10K Wisdom Private Partner Podcast, now available to you for free - https://www.highlandprime.com/optin-10k-wisdom- Join Sharran's VIP Community - https://sharran.com/vip/- The Real Brokerage - https://www.joinreal.com/- Top Agent Power Pack - https://sharran.activehosted.com/f/121- The Job of a CEO - https://www.highlandprime.com/download-job-of-ceo- ARC Multifamily Real Estate Investing - https://arcmf.com/- Sharran's Partnership Program -

Join me on this episode of Subscription Web Design as I explore the concept of productizing in the web design world. We'll break down what productizing means, its benefits, and how it can transform your business model from unpredictable feast and famine cycles to consistent, recurring revenue. Whether you're new to the idea or looking to refine your approach, this episode offers practical insights and actionable advice to help you decide if productizing is right for you.00:00 Introduction: Understanding Productizing03:15 What Productizing Is and Is Not06:50 Consequences of Not Productizing12:30 Benefits of a Productized Service15:45 Our Journey to Productization19:30 Productizing for Consistent Value Delivery22:40 Pricing Strategies for Productized Services28:15 Flexibility and Scaling with Productizing30:50 Should You Productize? My Recommendation34:00 Wrap-Up and Final ThoughtsTune in to learn how productizing can help you build a thriving, recurring revenue-based web design business. Don't miss this chance to take your business to the next level! -- Make sure to go to https://subscriptionwebdesign.com right now and enter your best email address to get my contract template (and more!) for FREE. This is a limited time promo that WILL go away. 

What part of your service can you productize? And why would you want to do that? Service productization is a business strategy that lets you develop high-value productized offers for your ideal clients that can systematically grow your business over time. When offering consulting or digital marketing services, it is easy to get lost in client requirements. But if you are clear about your offer, you can attract the right clients with high-value pitches without chasing every customer. Productization of services does not mean selling products. It means selling clearly defined services where your clients immediately know what they get from your offer without needing to ask multiple questions. However, how exactly do you productize a service business?In this episode, Sharran provides three strategic steps to help you distinguish yourself from your competition. If you can implement this strategy, you will win big time. “Showcase the complexity but deliver the simplicity. If your client doesn't understand the complexity of everything you do, they don't really appreciate the simplicity you're delivering for them.”- Sharran SrivatsaaIn This Episode:-Why is it a good idea to have friends in product management?-Order qualifiers vs. Order winners-How do you build a product in a service world?-Mapping the client journey-The importance of show, flow, and demo-What is the elegantly different thing you can do?-Recap of the three steps to productize a serviceResources:-Top Agent Power Pack - http://topagentpowerpack.comConnect with Pritesh Damani:-Instagram: https://www.instagram.com/forgetpritesh/-LinkedIn: https://www.linkedin.com/in/priteshdamani/Connect with Sharran Srivatsaa:-Instagram: https://www.instagram.com/sharransrivatsaa/-LinkedIn: https://www.linkedin.com/in/sharran/Connect with Real Brokerage:-YouTube: https://www.youtube.com/@TheRealBrokerage-Website: https://www.onereal.com/pages/join-real

Do you often find yourself second-guessing the decisions you make as a leader? How do you overcome the fear of making a mistake for the company? In this episode of the "Int-HER-rupt" podcast, host Linda Yates chats with Eisha Armstrong, a multifaceted leader, executive, and author. They delve into overcoming the fear associated with decision-making in leadership and entrepreneurship.  If you're a leader or aspiring to make impactful decisions without succumbing to the paralysis of fear and insecurity, this episode is custom-crafted for your aspirations. Click play to forge your path to fearless leadership! Eisha Armstrong's Background Eisha is the co-founder and executive chairman of Vecturis and a successful author.  She is passionate about transforming service-oriented businesses by productizing their offerings, which she explores in her best-selling books, particularly "Productize" and "Fearless."  Living in Cincinnati with her family and being a yoga teacher, she brings a unique leadership and fear management perspective. Overcoming Fear in Decision-Making Eisha explains how fear plays a substantial role in business decision-making, especially when significant investments and technological advancements are involved. She elaborates on how fear often impedes corporate and personal growth by causing an overemphasis on risk aversion. Strategies for Risk Mitigation and Fear  Eisha describes practical strategies for mitigating risk and managing fear in business settings.  She emphasizes the "test and learn" approach and creating a portfolio of bets to distribute risk effectively.  Eisha also covers the personal aspects of fear, like fear of failure, judgment, and irrelevance, underlining the importance of open conversations about these issues. Practical Takeaways: The LEAP Framework Eisha introduces the "LEAP" framework designed to help leaders navigate through fears: L: Listen - Attuning to one's intuition E: Expect less than perfect - Embracing imperfections in outcomes A: Ask for help - Leveraging collective strength and advice P: Practice gratitude - Maintaining a positive focus and celebrating small wins Real-World Applications and Examples Bringing theory into real-world application, Eisha uses the example of a large accounting firm incorporating generative AI into their processes.  She outlines the initial resistance due to fears around job security and traditional revenue models, illustrating how leadership can pivot focus from efficiency to growth to overcome these barriers. In this enriching episode with Eisha Armstrong, you'll journey through the realms of leadership, overcoming fears, and embracing innovation in professional services. Whether you're a leader in your field, an entrepreneur gearing up for your next big venture, or a professional curious about pushing the boundaries of traditional services, this episode promises valuable takeaways.  Tune into this episode and empower yourself to step up, face your fears, and lead confidently and creatively in today's dynamic business environment.  "Our brains are wired for fear because thousands of years ago, we needed that fear to keep us alive. But now it can be kind of overreactive, and we look more at the risks rather than the upsides of taking action." - Eisha Armstrong. Resources Digital copy of “Productize,” by Eisha Armstrong Eisha Armstrong Eisha Armstrong on LinkedIn If this episode connected with you, reach out to Linda and let her know.  This podcast is produced by TSE Studios. Check out other podcasts by TSE Studios, including this episode's sponsor, The Sales Evangelist, helping new and struggling sellers close more deals and achieve their sales goals. Subscribe to the IntHERrupt Podcast so you won't miss a single show. Find us on Apple Podcast, Google Podcast, Spotify, and Stitcher. Audio created by Ryan Rasmussen Productions. 

Eisha Armstrong is the co-founder of Vecteris, an organization that supports B2B services companies in productizing their offerings. Eisha advises CEOs, product management professionals, and companies on cultivating a culture where innovation can flourish. Before co-founding Vecteris, she held senior business management at E.W. Scripps with CEB (now Gartner). Over her 20 years of experience launching new data and information service businesses, she has managed million-dollar businesses and global teams of professionals. Eisha earned her MBA at the Harvard Business School and her Bachelor of Arts in Women's Studies and Economics at the University of Kansas. Eisha joins me today to discuss the role of culture in helping a services organization to successfully productize. She discusses the challenges of productization in B2B services and the need for significant change management and culture change. She outlines the "Four Horsemen of Innovation" that can hinder the transition to a culture of innovation within service organizations. Eisha also highlights the benefits of productization and underscores why organizations need to clarify their “why” before embarking on the journey of productization. “There's a lot of fear associated with going through a digital or a business model transformation. Those fears are hindrances when you try to create a culture of innovation—so naming them is important.” - Eisha Armstrong This week on Innovation Talks: ●     Eisha's background and current role at Vecteris ●     What motivated Eisha to write Productize and Fearless ●     Three reasons for productizing services ●     Anxiety over generative AI disrupting business services ●     Significant challenges companies encounter when productizing services ●     Three key transformations of the productization of services ●     Overcoming the challenges related to productizing services ●     Understanding why you want to productize your company's services ●     The LEAP framework to overcome fear and challenges during the productization process ●     How mindfulness and gratitude practices can help with fear and anxiety around productization ●     How companies are experimenting with generative AI ●     The innovator's dilemma and the four horsemen of innovation ●     How Vecteris helps organizations looking to embark on the productization journey ●     The importance of understanding the "why" behind the productization journey Connect with Eisha Armstrong: ●     Vecteris (https://www.vecteris.com/) ●     Book: Productize: The Ultimate Guide to Turning Professional Services into Scalable Products (https://www.amazon.com/Productize-Ultimate-Professional-Services-Scalable/dp/1736929615/ref=sr_1_1?crid=14JCGFDR6PMT9&keywords=Eisha+Armstrong&qid=1697114386&sprefix=eisha+armstron%2Caps%2C285&sr=8-1) ●     Book: Fearless: How to Transform a Services Culture and Successfully Productize (https://www.amazon.com/Fearless-Transform-Services-Successfully-Productize/dp/B0C4X2WXXQ/ref=sr_1_2?crid=14JCGFDR6PMT9&keywords=Eisha+Armstrong&qid=1697114386&sprefix=eisha+armstron%2Caps%2C285&sr=8-2) ●     Vecteris on LinkedIn (https://www.linkedin.com/company/vecteris/) ●     Eisha Armstrong on LinkedIn (https://www.linkedin.com/in/eishatierneyarmstrong/) ●     Eisha Armstrong on Medium (https://medium.com/@eishaarmstrong)   This Podcast is brought to you by Sopheon   Thanks for tuning into this week's episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.   Apple Podcasts (https://podcasts.apple.com/us/podcast/innovation-talks/id1555857396) | TuneIn (https://tunein.com/podcasts/Technology-Podcasts/Innovation-Talks-p1412337/) | GooglePlay (https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5ibHVicnJ5LmNvbS9mZWVkcy8xNDY1ODg1LnhtbA) | Stitcher (https://www.stitcher.com/s?fid=614195) | Spotify (https://open.spotify.com/show/1dX5b8tWI29YbgeMwZF5Uh) | iHeart (https://www.iheart.com/podcast/263-innovation-talks-82985745/) | Amazon (https://music.amazon.com/podcasts/6e12f112-fdc6-499e-be27-bcdd18505859/innovation-talks)   Be sure to connect with us on Facebook (https://www.facebook.com/SopheonCorp/) , Twitter (https://twitter.com/sopheon) , and LinkedIn (https://www.linkedin.com/company/sopheon/) , and share your favorite episodes on social media to help us reach more listeners, like you.   For additional information around new product development or corporate innovation, sign up for Sopheon's newsletter where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com (https://www.sopheon.com/) and click here (https://info.sopheon.com/subscribe) .

Hi Everyone,  this is Carl Gould I am your #70secondCEO, a 70 second investment each day for a lifetime of results. Today's topic is -  Intellectual Property, where to look for it in your business and how to build it.  You know you're a phenomenal business, you're a visionary entrepreneur, you get things done, you have great ideas. We now need to make them into concrete programs and products. That's right we're gonna productize all of your operations. So, look at these areas:  Sales  Order fulfillment  Employee onboarding  Your guiding principles or core values Training You don't have a training program anymore no no no, you now have a Certification program or an Academy or an Institute or University. We want to take the unique aspects of your business, productize them, and start promoting and packaging them out to the outside world, to attract better clients and better employees. And now people are going to want to work for you because they think they are going through a university, and they are building their resume and their career path and their marketable skills just by working with you. And people will want to buy from you because your how and your why are really cool. OK, write down below, and send me a comment. Which of these 5 sales, fulfillment, on-boarding, guiding principles, and training do you need, to build intellectual property?  Like and follow this podcast, my name is Carl Gould and this is your #70secondCEO.

⁠Anne-Marie Mulumba⁠ created a business that leveraged her uniqueness as an East African with a design background, experience in research and service design, and passion for cultures.  She is consistently asking: How can we design technology that brings value to people's lives and makes them better? Will this thing we're building save people time or money so they can focus on more important matters?  Does it help people think differently and upgrade their thinking patterns, habits, and discipline? Today, Anne-Marie is a creative entrepreneur, the founder, and CEO of ⁠Wabala Studio⁠. This product-led service company aids technology startups in enhancing their customer service through design. Their approach? By boosting user engagement and achieving product market fit. She is focused on equipping the next generation of changemakers with the tools they need to empower themselves. She leads workshops on interactive design thinking across Canadian universities and innovation hubs and serves as a board director at Computers for Success Canada. Listen to this conversation to hear Anne-Marie's projections about the future of work, the gig economy, and how you can future-proof your skills. This episode is for you if: You're curious about how the gig economy and the future of work will evolve with AI. You want to hear new ways to productize your services. You want to think beyond constraints and test new ideas in your business. Connect with Anne-Marie LinkedIn: ⁠Anne-Marie Mulumba⁠ Website: ⁠Wabala Studios⁠ Instagram: ⁠Wabala Studio⁠ Twitter: ⁠Anne-Marie Mulumba⁠ Connect with Naomi Website: ⁠⁠⁠⁠⁠⁠naomihaile.com⁠⁠⁠⁠⁠⁠  Instagram: ⁠⁠⁠⁠⁠⁠@naomiahaile⁠⁠⁠⁠⁠⁠ Twitter: ⁠⁠⁠⁠⁠⁠@naomiathaile⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠Naomi Haile⁠⁠

Struggling to scale your service business? This episode unlocks the secrets to transforming your services into profitable packages that deliver consistent value. Eisha Armstrong, co-founder and executive chairman of Vecteris, dives deep into how to productize your services for growth. Learn how embracing a product mindset and specializing in a niche can boost your profits and turn your service business into a success story. Subscribe to our podcast today! In this episode with Eisha, you'll learn how to: ● Productize your services to make your company more valuable. ● Shift your culture to embrace a product mindset. ● Ensure there is a viable market for your product idea.● Boost profits by specializing in a specific niche. Book your complimentary growth session call, Coaching for Consultants.Visit Vecteris.Connect with Eisha on LinkedIn.Read Eisha's book.Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast

In the latest episode of The Professional Services Pursuit, Banoo talks to Eisha Armstrong, Executive Chairman & Co-Founder of Vecteris. They dive into Eisha's book, her insights on the rapidly changing professional services industry, including the pivotal role of AI and the importance of integrating technology with strategic planning for success.This episode also explores:AI automation statistics in the professional services industryThe challenges faced by professional services firms and four ways AI can mitigate these issuesCritical aspects of workforce transformation and other considerations for effective change managementThe top seven mistakes in productizing servicesAn exclusive book giveaway for our audience!The first 10 listeners to submit their information through this form will be sent a complimentary copy of Eisha's book, Productize, a hands-on guide for transforming professional services into scalable products.Discover more about Vecteris here. Hosted on Acast. See acast.com/privacy for more information.

Sasha Tripp is the owner of Story House Real Estate, a thriving company in Charlottesville. Despite its success, Sasha worries about the future for real estate agents. To address this, she aims to build a coaching business to share her knowledge on becoming successful in Real Estate. However, she faces two challenges: making her company operate without her day-to-day involvement and designing a unique coaching program that enhances rather than hinders her current business. This is where Nick and Jay step in to assist.In this episode, we help Sasha:Create a coaching business to sell her industry knowledge without negatively impacting her current real estate company.Productize her experience to be able to scale a coaching business.Open up multiple revenue streams to counteract the diminishing need for real estate agents.Learn more about Sasha, her coaching and Story House Real Estate:Sasha LinkedIn: https://www.linkedin.com/in/sashatripp/Sasha's Coaching: https://www.sashatripp.com/Story House Real Estate: https://www.storyhousere.com/Want to get in the hot seat? Submit your business right now at theoptimizepodcast.com.If we think you're a good fit, we'll get you on the show.

https://youtu.be/3J0qwlOkE7s Greg Alexander, the founder of Collective54, the mastermind community for boutique professional services firms. We discuss about the secrets of a good mastermind group, the Boutique Framework, steps to productizing a service and how to benchmark yourself as a professional service firm. --- Productize Your Service with Greg Alexander Our guest is Greg Alexander, the founder of Collective54, the mastermind community for boutique professional services firms. My name is Steve Preda. Greg, welcome to the show. Good to be here. Thanks for having me. So Mastermind Community for Professional Services Firms, that's obviously something that is close to my heart. I've got the big book on my desk, you know, Managing for Professional Services Firms, that's kind of my Bible as well. So tell me a little bit about your journey, Greg, how did you go to the point where you decided that this is your calling to have a mastermind for professional service firms and what's been your binding road? Yeah, so I was a founder of a consulting company called SBI, which stood for Sales Benchmark Index. I had that from 2006 to 2017. We were a management consultancy, kind of a very small version, specialized in benchmarking business-to-business sales forces and helping them improve their productivity. And I sold that firm in 2017 and thought I was done. I thought I was going to retire at that point, but I was still a relatively young man. I was 47 years old. And after traveling around and having some fun, I decided that, you know, there was still some things that I wanted to do. And I've been a long time member of Mastermind Communities. I started with EO and then I became a YPO member and then a Tiger 21 member. And I really liked the concept of mastermind communities. So when I started thinking about what I might want to do in the second half of my life, I realized that this community of what I call boutique professional services firms, which are dimensionalized as let's say between 25 and 250 employees or so. And this is consultancies, marketing agencies, IT service firms, accountants, lawyers, architects, people that market, sell and deliver expertise. They were underserved. There wasn't enough mastermind communities. The ones that existed probably weren't serving that particular community, which is a very well-defined niche, as well as they should be. So having been one of them and kind of gone full cycle from starting, scaling and selling a firm, I thought I could contribute there. So I married those two things together, the love of the mastermind community business model and the passion I have for helping entrepreneurs and I put them together and that's how it came to be. So in your mind, what are the secrets of a good mastermind group? Well, first, it's the quality of the peers and the members of the group have to be true peers, which means they have to be people in a similar role, working on similar challenges at a similar stage of business. That would be the first one. The second one is the members themselves have to truly be bought in and be willing to participate and engage. I would say a third is there's gotta be high quality programming and educational material, inclusive of data, benchmarking data that can help people make sound decisions. There's gotta be a healthy relationship amongst the members. So one day I might be a mentor, the next day I might be a mentee. And there's a lot of give and take, if you will, that needs to happen. Got to be a great events calendar. Those are some of the concepts that I would say that make for a great mastermind community. I like the benchmarking piece, which is not always available. So if you look at EO, I don't know EO, it's very specific, but I know Vistage, YPO, I don't know if they are using much benchmarking at all. And that is very, very helpful. So whenever I meet with a group where they use benchmarking, they are much clearer on what they're trying to achieve.

Greg Alexander, the founder of Collective54, the mastermind community for boutique professional services firms. We discuss about the secrets of a good mastermind group, the Boutique Framework, steps to productizing a service and how to benchmark yourself as a professional service firm.   [00:00] Greg's entrepreneurial journey [02:37] The secrets of a good mastermind group [04:29] The Boutique Framework [08:18] Steps to productizing a service [12:51] The golden era for professional service firms [16:12] How to benchmark yourself as a professional service firm [21:13] The importance of staff utilization [22:08] Parting Thoughts   Links and Resources Steve and Greg Cleary's Book Pinnacle: Five Principles that Take Your Business to the Top of the Mountain Work with Steve - Stevepreda.com Connect with Steve on LinkedIn Greg's LinkedIn Collective54.com The Boutique: How To Start, Scale, And Sell A Professional Services Firm By Greg Alexander

Industrial Design, Creative Inspiration & Personal Projects! Today we chat about working late nights in the garage, freelance model making and knowing how to kill it in your niche.Industrial Design, Creative Inspiration & Personal Projects! - Working the late hours in the garage - Kangasaur drawings - Models to build in 2024 - Freelance model making - Adding soul to your models - Productize yourself course - some thoughts - Kill it in your nicheAll the links, all the time! Industrial Design, Creativity & Inspiration! For Industrial Design related business inquiries: Big Design Company Website: www.bigdesigncompany.com Big Design Company email: hi@bigdesigncompany.com Follow us on Instagram! @theprocess__podcast Zak Watson // LinkedIn Behance Website NFTs Dylan Torraville // LinkedIn Website 3D Dyl Behance Send us an email to hi.theprocesspodcast@gmail.com if you have any questions or want to reach out! The Process is a podcast created by industrial designers Dylan Torraville and Zak Watson. Dyl and Zak are picking up microphones to chat about their experiences in design school,  personal projects and navigating the creative process. Oh yeah, and there will be some sweet interviews with other designers and friends too.

Many independent consultants overlook the opportunity to productize their services because they think their work varies too much based on each client's unique circumstances and requirements.While it's true each of your clients is unique, that doesn't mean you can't turn your client delivery approach into a repeatable, productized solution.Productizing your consulting solutions benefits both you and your clients.In this episode, Melisa breaks down the process to productize your consulting services, and how you can do so without sacrificing the variety you want to have in your business and the customization and tailoring your consulting clients expect and value.Melisa shares two real-life case studies to bring this concept of productizing your consulting services to life. And, she gives seven questions to help you apply the episode to your consulting business.This episode will help you uncover opportunities to productize your consulting services, so you can charge more for your consulting work, give yourself the flexibility to engage subcontractors when and where you want to in your business, and so you stand out as the sought-after consultant for your consulting specialization.Click here for the full show notes and more information, including the Productized Consulting 101: A Guide for Independent Consultants article.Then, click here for more on coaching tailored to you as an independent consulting business owner.

Industrial Design, Creative Inspiration & Personal Projects! Today we chat about the Design Joy course "Productize Yourself", setting yourself up for success and why investing in yourself is the best decision you can make. Industrial Design, Creative Inspiration & Personal Projects! - Design Joy course - Productize Yourself - Brett Williams designer - Setting yourself up for success - Benefits of doing online courses - Making it all worth it All the links, all the time! Industrial Design, Creativity & Inspiration! For Industrial Design related business inquiries: Big Design Company Website: www.bigdesigncompany.com Big Design Company email: hi@bigdesigncompany.com Follow us on Instagram! @theprocess__podcast Zak Watson // LinkedIn Behance Website NFTs Dylan Torraville // LinkedIn Website 3D Dyl Behance Send us an email to hi.theprocesspodcast@gmail.com if you have any questions or want to reach out! The Process is a podcast created by industrial designers Dylan Torraville and Zak Watson. Dyl and Zak are picking up microphones to chat about their experiences in design school,  personal projects and navigating the creative process. Oh yeah, and there will be some sweet interviews with other designers and friends too.

Industrial Design, Creative Inspiration & Personal Projects! Today we chat about designing walnut furniture for the apartment, making edits to the Squarespace website and Zak's model making updates. Industrial Design, Creative Inspiration & Personal Projects! - Dyl's minimal lifestyle - Walnut furniture design - DIY standing desks - Making edits to Dylan's website - Finding momentum - Model making with ZakAll the links, all the time! Industrial Design, Creativity & Inspiration! For Industrial Design related business inquiries: Big Design Company Website: www.bigdesigncompany.com Big Design Company email: hi@bigdesigncompany.com Follow us on Instagram! @theprocess__podcast Zak Watson // LinkedIn Behance Website NFTs Dylan Torraville // LinkedIn Website 3D Dyl Behance Send us an email to hi.theprocesspodcast@gmail.com if you have any questions or want to reach out! The Process is a podcast created by industrial designers Dylan Torraville and Zak Watson. Dyl and Zak are picking up microphones to chat about their experiences in design school,  personal projects and navigating the creative process. Oh yeah, and there will be some sweet interviews with other designers and friends too.

A new way of thinking about and building an online business going into 2024. This is how to turn yourself, your interests, and your skills into a profitable one-person business. This podcast was originally a YouTube video, you can watch that video here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://youtu.be/2DTZ6Kcdtmk The Koe Letter (written version): ⁠https://thedankoe.com/letters/make-millions-with-your-mind-turn-your-knowledge-into-a-business/ If you enjoyed this episode, consider leaving a rating. It truly helps. Thank you again for listening. Get my book, The Art Of Focus: http://theartoffocusbook.com Writing & Content Course: https://2hourwriter.com Digital Economics Masterclass (and free business course): https://digitaleconomics.school 10X Your Creative Output (free): https://7daystogeniusideas.com The Power Planner (free): https://shop.thedankoe.com/planner TweetHunter (where I write content): https://thedankoe.com/get/tweethunter ShortForm + yearly discount (how I read and generate ideas): https://shortform.com/dan Twitter: https://twitter.com/thedankoe Instagram: https://instagram.com/thedankoe YouTube: https://youtube.com/c/DanKoeTalks LinkedIn: https://linkedin.com/in/thedankoe

Productization is a hot topic. Many consultants wish to productize their consulting business. But the question remains, how do you know when you are ready to take this next step? In this short yet very insightful episode, Michael Zipursky dives deep into the ways to identify when to productize and when not to. Remember, it's a slippery slope to undertake productizing your business. You need to be equipped with the right data to know if you are making the right decision. Find out today whether you are on the right track or if you need to take a step back.Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast

Wondering why your sales are slow or, there are very few of them? Did you productize your services or, your prospects are still confused by what is it in there for them? What includes your services? In this episode of The Business Ownership Podcast I interviewed Joe Ardeeser. He is a former digital agency owner of 12 years, one he built from just himself to a team of 12. He then took his passion for sales and proposal writing and created Smart Pricing Table, an interactive proposal software. With a deep understanding of the intricacies of running a business and navigating its ups and downs, Joe brings a wealth of experience to the table. His expertise lies in resolving common pain points such as streamlining proposal processes, minimizing back-and-forth with clients, and raising average project profitability by putting prospects in control.Learn how to productize & sell more & faster!Check this out! Smart Pricing Table Website: https://www.smartpricingtable.com/Joe Ardeeser LinkedIn: https://www.linkedin.com/in/joeardeeser/Join our Facebook group for business owners to get help or help other business owners!The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscalingLooking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/

Danielle delves into a comprehensive process comprising eight steps for transforming your service or product into a marketable offering.  These steps are universally applicable to a wide array of services or products. By implementing these steps in your business, you'll gain clarity and direction and, most importantly, establish a fresh source of revenue.  Through illustrative examples and explanations, she presents the information in an easily understandable way. Get ready to take notes, as this episode is a must-watch to ensure your business grows as it could.   IN THIS EPISODE: [00:20] Danielle explains Productization and the eight steps to create a new revenue stream [03:49] Step One: Niche down by focusing on a specific audience in 5 different ways [09:20] Step Two: Find your TVR [11:31] Step Three: Defining your quarter-inch hole [12:20] Step Four: Branding is important [13:35] Step Five: List your ingredients [14:51] Step Six: Pre-empt objections [17:14] Step Seven: Pricing Danielle gives examples of pricing [23:15 Step Eight: Manufacture scarcity KEY TAKEAWAYS:  Don't just pick a price out of the air for your service or product. Do research to explore what it is worth.  Speed can be a factor in increasing your pricing. Pricing can also be done on a sliding scale. Don't be afraid to raise your prices. Creating excitement and scarcity creates profits.   ABOUT THE HOSTS:   Danielle Mulvey is a former flight attendant-turned-entrepreneur and owns multiple businesses doing $50 million in annual revenue. She is one of the exclusive, select group of Mastery-Certified Profit First Professionals worldwide and the go-to “HOW TO IMPLEMENT” workshop facilitator for Profit First and WSJ Journal best-selling author Mike Michalowicz following his keynote speeches. Danielle is currently running multiple businesses, from start-ups to mature businesses with 10-year plus track records and revenues ranging from $1M to $40 million in annual revenues and is a certified numbers geek about Profit First, leveraging the DIY cash management system for small business to achieve maximum profitability. She can personally guide business owners to achieve maximum profitability based on her 25 years of experience as an entrepreneur who has been there and done that.   Additionally, Danielle authored the book The Rapid Read™ Guide to The 5-Star Employee Rating System™ and is currently collaborating with Wall Street Journal best-selling author Mike Michalowicz on his new book, to be released in Q1 2024, titled ALL IN: How Great Leaders Build Unstoppable Teams. Mike Michalowicz is an entrepreneur and New York Times and Wall Street Journal best-selling author of Profit First, The Pumpkin Plan, SURGE, Toilet Paper Entrepreneur, Clockwork, Fix This Next and Get Different. BusinessWeek called Toilet Paper Entrepreneur, a business cult classic. His books have been translated into ten languages, and Mike has had the privilege to speak on stages worldwide because of his passion for connecting with entrepreneurs.   As the founder of Profit First Professionals, he empowers accountants, bookkeepers, and business coaches with the tools and techniques to maximize client profitability, allowing them to uplevel from being one of the 83% of small businesses operating check-to-check and struggling to be profitable to becoming one of the 17% of thriving and highly valuable businesses with cash in the bank to correlate to profitability. Mike also co-founded the business growth consultancy Provendus Group and has successfully founded, built, and sold two technology service-based companies. He is passionate about sharing his experiences and advice with entrepreneurs and sits on formal and informal advisory boards while maintaining relationships with angel and early-stage investors. RESOURCES: Danielle Mulvey - Website Danielle Mulvey - Linkedin The All In Company - Website Profit First Nation - Website   Mike Michalowicz - Website Mike Michalowicz - Linkedin Mike Michalowicz - Twitter Profit First Professionals - Website Mike Michalowicz - Books  

After 25 years as a creative professional, Wayne Pelletier founded Resonant Pixel Company just three years ago.The business experienced some early rapid growth, but it wasn't the business Wayne wanted.He has since transitioned the company into productized services, helping small businesses leverage the Squarespace platform to go from having an informational brochure-ware website to a transactional growth engine.In today's episode of Smashing the Plateau, you will learn how you can create consistency and financial stability in a creative business where your competitors typically sell projects.Wayne and I discuss:How he went from unemployment to getting his business started [02:03]Why Wayne focuses on the Squarespace platform [05:17]Working in your business vs. working on your business [06:24]Learning how to hire [09:29]How to delegate and get great results for clients [13:30]Wayne's experience with community [21:24]Learn more about Wayne at https://resonantpixel.co and https://www.linkedin.com/in/waynepelletier/.Thank you to our sponsor:The Smashing the Plateau Community

Brett Williams is a designer and entrepreneur who runs DesignJoy, a design subscription service. He is essentially a one-man design agency that operates at scale and earns upwards of $1 million in annual revenue. In this podcast episode, Brett gives us a peek into how his business operates, the tools he uses, and what he's learned after running a design subscription service for six years. It's not for everyone, but to make something like this work you need two things: to be good and to be fast. Learn more about your ad choices. Visit podcastchoices.com/adchoices