Podcasts about product roadmap

Discover how Rackspace Spot is democratizing cloud infrastructure with an open-market, transparent option for cloud servers. Kevin Carter, Product Director at Rackspace Technology, discusses Rackspace Spot's hypothesis and the impact of an open marketplace for cloud resources. Discover how this novel approach is transforming the industry. TIMESTAMPS[00:00:00] – Introduction & Kevin Carter's Background[00:02:00] – Journey to Rackspace and Open Source[00:04:00] – Engineering Culture and Pushing Boundaries[00:06:00] – Rackspace Spot and Market-Based Compute[00:08:00] – Cognitive vs. Technical Barriers in Cloud Adoption[00:10:00] – Tying Spot to OpenStack and Resource Scheduling[00:12:00] – Product Roadmap and Expansion of Spot[00:16:00] – Hardware Constraints and Power Consumption[00:18:00] – Scrappy Startups and Emerging Hardware Solutions[00:20:00] – Programming Languages for Accelerators (e.g., Mojo)[00:22:00] – Evolving Role of Software Engineers[00:24:00] – Importance of Collaboration and Communication[00:28:00] – Building Personal Networks Through Open Source[00:30:00] – The Power of Asking and Offering Help[00:34:00] – A Question No One Asks: Mentors[00:38:00] – The Power of Educators and Mentorship[00:40:00] – Rackspace's OpenStack and Spot Ecosystem Strategy[00:42:00] – Open Source Communities to Join[00:44:00] – Simplifying Complex Systems[00:46:00] – Getting Started with Rackspace Spot and GitHub[00:48:00] – Human Skills in the Age of GenAI - Post Interview Conversation[00:54:00] – Processing Feedback with Emotional Intelligence[00:56:00] – Encouraging Inclusive and Clear Collaboration QUOTESCHARNA PARKEY“If you can't engage with this infrastructure in a way that's going to help you, then I guarantee you it's not up to par for the direction that we're going. [...] This democratization — if you don't know how to use it — it's not doing its job.”KEVIN CARTER“Those scrappy startups are going to be the ones that solve it. They're going to figure out new and interesting ways to leverage instructions. [...] You're going to see a push from them into the hardware manufacturers to enhance workloads on FPGAs, leveraging AVX 512 instruction sets that are historically on CPU silicon, not on a GPU.”

BONUS: Keeping Backlogs Lean With The Now-Next-Later-Never Roadmap Framework with Kent McDonald In this BONUS episode, we explore the art of backlog management with product management expert Kent McDonald. As someone with decades of experience in software product development, Kent shares practical strategies for keeping backlogs lean, meaningful, and focused on outcomes that truly matter. Learn how to escape the trap of bloated backlogs and implement a Now-Next-Later-Never approach that will transform your product management practice. The Problem with Bloated Backlogs "Some teams use backlogs as 'long term storage' devices." Product backlogs often become unwieldy and difficult to manage because teams view them as a permanent repository for every idea that comes along. Kent explains that this "storage mentality" is one of the primary reasons backlogs grow out of control. Another common mistake is diving in too early and splitting items before they're actually ready to be worked on, which multiplies the backlog size unnecessarily. These practices lead to confusion, lost focus, and ultimately decrease a team's ability to deliver value efficiently. The Now-Next-Later-Never Roadmap Framework "You want to group things together on roughly categories of when you will attack it." Kent walks us through the practical implementation of a Now-Next-Later-Never roadmap approach that keeps things manageable. This framework provides a simple but powerful way to organize initiatives based on their priority and timing. Instead of maintaining an endless list of requirements, teams can group work into these four buckets, making it easier to communicate priorities both internally and with stakeholders. Kent emphasizes that these roadmap items should be described in terms of outcomes rather than features, helping everyone stay focused on the value being delivered rather than specific implementations. For more on the origin of the Now-Next-Later roadmap practice, see this article by Janna Bastow. Making "Now" Work in Practice "We only split items in the 'now' column." When implementing the Now-Next-Later-Never approach, the "Now" column is where the magic happens. Kent advises: Only split items that are in the "Now" column into actionable tasks Express roadmap items in terms of outcomes or customer problems to solve Limit the number of items in the "Now" column to maintain focus List outcomes rather than detailed features to avoid having a large number of items Kent explains that the "Later" and "Never" columns serve an important purpose in setting expectations with stakeholders about what won't be worked on immediately or at all. Managing the Movement Between Roadmap Categories "Items can move back and forth, to facilitate expectation setting." The Now-Next-Later-Never roadmap isn't static. Kent provides practical advice on how to manage the flow of items between categories: Revisit the roadmap regularly, ideally monthly Consider reviewing the roadmap during sprint review sessions Use this format when communicating with stakeholders for clearer expectation setting Hold strong on the "Now" items to maintain focus and avoid constant reprioritization This approach creates a dynamic but controlled environment where priorities can evolve without creating chaos or confusion. Dealing with Backlog Bloat "Create a 'museum', a set of items you can look at, but don't look at every day." For teams struggling with already-bloated backlogs, Kent offers bold but effective advice: Create a "museum" for items you want to preserve but don't need to see daily Consider deleting your old backlog and starting fresh Begin by asking: "What are the main outcomes we're trying to achieve?" Focus on getting to a smaller set of bigger items, then sequence them appropriately These approaches help teams overcome the fear of "losing" work while refocusing on what truly matters. Maintaining a Lean Backlog "Backlog items don't age well." Kent's team maintains an impressively lean backlog of just 23 items across three brand websites. He shares the routines and guardrails that prevent backlog bloat from creeping back in: Create a filter to control what gets into the backlog in the first place Keep the Product Owner just slightly ahead of the development team Avoid the anti-pattern of trying to keep all developers busy all the time Remember that backlog items don't age well and lose relevance over time These practices ensure the team stays focused on delivering current value rather than managing an ever-growing list of aging requirements. About Kent McDonald With decades in software product development, Kent is a go-to expert in product management, and agile strategy. He is a seasoned consultant and author of three books on agility, he helps teams cut through clutter to focus on what truly matters. When not optimizing workflows, he's exploring National Parks (52/63) or grooving to some jazz tunes. You can link with Kent McDonald on LinkedIn, or follow Kent McDonaldn on Substack.

In this episode of The Refresh by Marketecture Media, host AdTechGod interviews Lauren Wetzel, CEO of InfoSum, following its acquisition by WPP. They discuss the implications of the acquisition, the importance of data collaboration, and how AI is transforming the advertising landscape. Lauren emphasizes the need for privacy and control in data usage while highlighting the unique capabilities of InfoSum's technology. The conversation also touches on the future roadmap for integrating AI and enhancing client services. Takeaways The acquisition of InfoSum by WPP signifies a strong alignment in vision and strategy. Data collaboration is essential for driving results in digital advertising. AI is transforming marketing by moving beyond traditional identity-based approaches. Privacy and control over data are paramount for clients in data collaboration. InfoSum's technology allows for unique data sets to be analyzed for insights. The integration with WPP will enhance capabilities for their clients. Speed and efficiency in data collaboration are critical for success. The future of advertising lies in leveraging AI for audience building and predictive behavior. InfoSum aims to maintain a mission-driven approach post-acquisition. The collaboration will enable faster onboarding and integration of new technologies. Chapter Chapters 00:00 Introduction to Marketecture Media and Upcoming Events 01:23 Acquisition of InfoSum by WPP 03:11 The Value of Data Collaboration 06:18 Intelligence Beyond Identity and AI Integration 09:28 Privacy and Control in Data Collaboration 12:29 Enhanced Capabilities for WPP Clients 15:32 Product Roadmap and Future Integration 18:25 Mission-Driven Approach and Team Dynamics Learn more about your ad choices. Visit megaphone.fm/adchoices

Some of the most successful technology companies—like AWS, Stripe, Twilio, and GitHub—have built platforms that developers don't just use but genuinely love. So, what sets these platforms apart from those that developers avoid? In this episode, we break down three key trends that make a platform indispensable: deep customer empathy, an iterative approach to product management, and a culture of empowerment.  Through real-world case studies, including stories from Integral's work with automotive and commercial vehicle clients, as well as insights from industry leaders like Stripe, GitHub, and Netflix, we explore what it takes to create platforms that drive innovation and efficiency. From GitHub's early days embedding in developer communities to Stripe's hands-on support of its first users, and Netflix's culture of autonomy and accountability, we uncover the strategies behind their success.  Whether you're building an internal platform for your company or a developer-focused product for the market, these lessons can help you increase adoption, reduce friction, and build something that developers truly love. Inside the episode... Why platforms like Stripe, GitHub, and AWS succeed while others struggle The three trends that define highly adopted developer platforms A case study from Integral: building a flexible payments platform for an automotive company How GitHub revolutionized version control by embedding in developer communities Stripe's hands-on early approach to supporting developers—and why it worked The role of iterative product management in successful platform adoption Netflix's "Freedom and Responsibility" principle and how it drives internal innovation Practical tips for increasing platform adoption in your own organization Mentioned in this episode Netflix Culture Deck: https://jobs.netflix.com/culture Unlock the full potential of your product team with Integral's player coaches, experts in lean, human-centered design. Visit integral.io/convergence for a free Product Success Lab workshop to gain clarity and confidence in tackling any product design or engineering challenge. Subscribe to the Convergence podcast wherever you get podcasts including video episodes to get updated on the other crucial conversations that we'll post on YouTube at youtube.com/@convergencefmpodcast Learn something? Give us a 5 star review and like the podcast on YouTube. It's how we grow.   Follow the Pod Linkedin: https://www.linkedin.com/company/convergence-podcast/ X: https://twitter.com/podconvergence Instagram: @podconvergence  

Amit Jain, Partner and Head, IBS Intelligence A one-size-fits-all approach won't succeed in today's dynamic FinTech market. Achieving market fit requires strategies aligned with customer needs and industry shifts. Product review and roadmap planning must prioritise flexibility and customisation for sustainable growth and competitive advantage. 

Global Agile Summit Preview: Unifying Strategy, Discovery, and Delivery in Product Development With Roman Pichler In this BONUS Global Agile Summit preview episode, we explore a crucial topic that's shaping how we approach product development—sometimes in ways that serve us well and sometimes in ways that hold us back.  There's a growing trend in our industry to explicitly separate strategy, discovery, and delivery into distinct activities or even different teams. On the surface, this seems logical: strategy decides the right thing to do, discovery figures out how to do it, and delivery gets it done. But is this division actually helping us? Or is it creating barriers that make great product development harder? The Origins of Product Discovery "I think it's partly based, at least on Marty Cagan's work, and his insight that many teams are very much focused traditionally on delivering outputs, on writing code. And I think his original intention was to say, 'Let's not worry about creating outputs. Let's also make sure that what we creating makes sense.'" Roman Pichler shares insights on how the concept of product discovery emerged as a reaction to teams being overly focused on outputs rather than outcomes. He explains that conceptually distinguishing between product strategy, discovery, and delivery can be helpful—much like organizing clothes into different sections of a wardrobe. However, in reality, these activities must be connected, informing and guiding each other rather than existing as sequential steps. The Risks of Separating Product Strategy, from Discovery, and from Delivery "If we have a group of people who takes care of strategic decisions, a different group focusing on product discovery, and another group—the tech team—who focuses on product delivery, and those groups don't talk as much as they could and should do, then suddenly we have a sequential process and handoffs." One of the primary challenges with separating strategy, discovery, and delivery is the risk of creating handoffs between different teams. Roman highlights how this sequential approach can slow down value creation, lead to knowledge loss, and increase the likelihood of introducing mistakes. This separation can create barriers that ultimately make product development more difficult and less effective. In this segment, we refer to the podcast interview with Tim Herbig on the concept of Lateral Leadership, and how that is critical for product people. Integrating the Work Streams "What I usually use as a visualization tool is three work streams: a strategy work stream, a discovery work stream, and a delivery work stream. The strategy stream guides the discovery stream. The discovery stream guides the delivery stream, and then the delivery stream informs the discovery stream, and the discovery stream informs the strategy stream." Rather than seeing strategy, discovery, and delivery as separate phases, Roman suggests visualizing them as parallel work streams that continuously inform and guide each other.  This approach recognizes that strategy work doesn't just happen at the beginning—it continues throughout the product lifecycle, adapting as the product evolves. By integrating these work streams and ensuring they're interconnected through feedback loops, teams can create a more cohesive and effective product development process. The Power of Collaboration "The important thing is to make sure that the different areas of work are not disjointed but interlinked. A key element to make that work is to use collaboration and teamwork and ensure that there aren't any handoffs, or avoid handoffs as much as possible." Collaboration and teamwork are essential to successfully integrating strategy, discovery, and delivery. Roman emphasizes the importance of bringing product people—who understand customer needs, business models, and stakeholder relationships—together with tech teams to foster innovation and create value. This collaborative approach helps overcome the challenges that arise from treating these activities as separate, sequential steps. Building an Extended Product Team "Form a big product team, a product team that is empowered to make strategic decisions and consists not only of the person in charge of the product and maybe a UX designer and a software developer, but also key business stakeholders, maybe somebody from marketing, maybe somebody from sales, maybe a support team member." Roman advocates for forming an extended product team that includes not just product managers, designers, and developers, but also key business stakeholders. This larger team can collectively own the product strategy and have holistic ownership of the product—not just focusing on discovery or delivery. By empowering this extended team to make strategic decisions together, organizations can ensure that different perspectives and expertise inform the product development process. Practical Implementation: Bringing it all Together "Have regular meetings. A specific recommendation that I like to make is to have quarterly strategy workshops as a rule of thumb, where the current product strategy is reviewed and adjusted, but also the current product roadmap is reviewed and adapted." Implementing this integrated approach requires practical mechanisms for collaboration. Roman recommends holding quarterly strategy workshops to review and adjust the product strategy and roadmap, ensuring they stay in sync with insights from development work. Additionally, he suggests that members of the extended product team should attend monthly operational meetings, such as sprint reviews, to maintain a complete understanding of what's happening with the product at both strategic and tactical levels. Moving Beyond Sequential Thinking "Unfortunately, our software industry has a tendency to make things structured, linear, and assign ownership of different phases to different people. This usually leads to bigger problems like missing information, problems discovered too late that affect 'strategy', but need to be addressed in 'delivery'." One of the challenges in adopting a more integrated approach is overcoming the industry's tendency toward linear, sequential thinking. Roman and Vasco discuss how this mindset can lead to issues being discovered too late in the process, after strategic decisions have already been made. By embracing a more iterative, interconnected approach, teams can address problems more effectively and adapt their strategy based on insights from discovery and delivery. About Roman Pichler Roman Pichler is a leading product management expert specializing in product strategy, leadership, and agility. With nearly 20 years of experience, he has coached product managers, authored four books, and developed popular frameworks. He shares insights through his blog, podcast, and YouTube channel and speaks at major industry conferences worldwide. You can link with Roman Pichler on LinkedIn and check out the resources on Roman Pichler's website.

How a does a go-to-market strategy drive product roadmaps and achieve scalability? The scale and urgency of the transformation required to fight climate change has never been more clear. Building hardware and software products, acquiring the funding and creating a diverse community to enhance talent capacity and to drive innovation, is essential to tackling this global environmental crisis. In this podcast, host and Silicon Valley Bank (a division of First Citizens Bank) Climate Tech & Sustainability SVP Maggie Wong will be interviewing Aircapture COO Michael Vyvoda to discuss how a go-to-market strategy shapes the product roadmap to achieve scalability, the importance of curating a diverse workplace environment, a great product manager being a "unicorn". 

Mike Kaput and Paul Roetzer analyze the ripple effects of Elon Musk's bid to acquire OpenAI, JD Vance's keynote address at the AI Action Summit in Paris, the latest GPT-4o update from OpenAI, and the unfolding drama surrounding xAI. They also explore the growing impact of robotics, along with other pressing topics in our rapid-fire segment. Access the show notes and show links here Timestamps: 00:05:44 — Elon Musk Bid to Buy OpenAI and Ongoing Feud 00:15:06 — JD Vance Keynote at AI Action Summit in Paris 00:28:23 — Effect of Generative AI on Jobs 00:34:35 — GPT-4o Update + OpenAI Roadmap 00:40:08 — xAI Drama 00:45:51 — AI More Empathetic Than Humans 00:51:22 — Results of Major AI Copyright Case in the US 00:54:47 — OpenAI Reasoning Model Prompting Guide 00:59:40 — Rise of the Robots 01:04:59 — Apple's AI for Siri Faces Issues & Delays 01:07:51 — Listener Questions This episode is brought to you by our AI for Writers Summit. The Summit takes place virtually from 12:00pm - 5:00pm ET on Thursday, March 6. There is a free registration option, as well as paid ticket options that also give you on-demand access after the event. To register, go to www.aiwritersummit.com  This episode is also brought to you by our 2025 State of Marketing AI Report: Last year, we uncovered insights from nearly 1,800 marketing and business leaders, revealing how AI is being adopted and utilized in their industries. This year, we're aiming even higher—and we need your input. Take a few minutes to share your perspective by completing this year's survey at www.stateofmarketingai.com. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in AI Academy for Marketers

We made it to ComixLaunch 500! In this special session, Tyler takes it all the way back to the very first episode of the ComixLaunch Podcast and reacts and reflects on the humble start for this show nearly 10 years later. Then, Tyler delves into Kickstarter's newly announced 2025 Product Roadmap, featuring a number of significant updates to the platform and new tools for creators and backers. From new pledge management tools working with their enhanced backer surveys, to new sales tax and shipping collection approaches, Kickstarter continues its march to become an all-in-one crowdfunding and launch platform.

Send us a textIn this compelling episode of The Customer Success Playbook, Eleni Vorvis, a fractional CS leader and consultant, shares invaluable insights on fostering effective collaboration between Customer Success and Product Management teams. She emphasizes the crucial importance of building strong relationships and understanding mutual goals before diving into feature requests and roadmap discussions. The conversation reveals practical strategies for breaking down silos and creating alignment between these two critical departments.Detailed AnalysisThe discussion delves deep into the fundamentals of cross-functional collaboration in SaaS organizations. Vorvis presents a methodical approach to building effective partnerships between Customer Success and Product Management teams, highlighting two essential strategies:First, she emphasizes the importance of establishing alignment on basic definitions and metrics. Before jumping into feature requests or roadmap discussions, CS leaders should invest time in understanding how the Product Management team operates, their goals around usage and adoption, and how they measure success. This foundational work ensures both teams speak the same language and work toward common objectives.Second, Vorvis advocates for direct communication about collaboration preferences. She challenges the common assumption that Product teams are too busy to engage with customers directly. Instead, she recommends explicitly asking Product Management about their preferred level of customer interaction, which often reveals they want more direct customer contact than CS teams might assume.The episode illuminates how these strategies can lead to more effective product development and customer satisfaction. It becomes clear that both teams ultimately share the same goal: building software that delivers genuine value and outcomes for customers. The key lies in creating structured approaches to communication and collaboration that serve both departments' needs.The discussion also touches on the importance of timing and context in these interactions, suggesting that while Product Management's direct involvement might not be necessary for all customer interactions (such as bug fixes), their participation is crucial for strategic discussions about product roadmap and version transitions.Please Like, Comment, Share and Subscribe. You can also find the CS Playbook Podcast:YouTube - @CustomerSuccessPlaybookPodcastTwitter - @CS_PlaybookYou can find Kevin at:Metzgerbusiness.com - Kevin's person web siteKevin Metzger on Linked In.You can find Roman at:Roman Trebon on Linked In.

In this podcast episode, host Michelle Frechette and guests Tamara Niesen and Beau Lebens.  They discuss WooCommerce's recent rebranding, emphasizing the distinction between "Woo" and "WooCommerce." Tamara highlights the importance of community and customer focus in their marketing strategy. Beau outlines the roadmap for WooCommerce, including improvements in core features, payment solutions, and shipping integrations. The episode underscores WooCommerce's commitment to evolving its platform to meet diverse business needs while maintaining strong community engagement and support.Top TakeawaysMarketing Focus on Community-Driven Development: WooCommerce's marketing approach emphasizes listening to merchants and the community. By integrating feedback into product development, they ensure their solutions address real user needs. This transparency strengthens trust and engagement with the ecosystem.Collaboration and Ecosystem Strength Matter: WooCommerce sees the entire ecosystem as interconnected—whether it's developers, merchants, or marketers. By improving core functionality and providing better tools, they aim to ensure that all WooCommerce-based businesses thrive, as their success reflects on the entire platform.Community Feedback is Essential: WooCommerce's marketing and product teams are committed to keeping the feedback loop open. They encourage users and developers to share their thoughts on new features, usability, and how the company can better support merchants and builders in the ecosystem.Mentioned in the Show:WooAutomatticStellarWPIconicOrderableSomewhere WarmElementor Kadence

What's next for Neo4j in 2024 and beyond? I had an insightful discussion with Sudhir Hasbe, CPO of Neo4j, on The Ravit Show at AWS re: Invent, diving into their product roadmap and what's coming in 2025. Drawing from the NODES 2024 presentation, Sudhir shared exciting updates on how Neo4j continues to lead the graph database space. Key highlights from our conversation: -- Neo4j's vision for 2024 releases and its focus on “Every business is a graph,” exploring the 7-graph story -- Their product focus areas, including advancements in Neo4j in the cloud -- The role of Neo4j in enabling GraphRAG and GenAI, and its impact on the AI ecosystem -- A sneak peek into what's planned for 2025 and how Neo4j is shaping the future of graph technology It was an exciting glimpse into the future of Neo4j and its pivotal role in helping businesses unlock the power of graph data! #data #ai #awsreinvent #awsreinvent2024 #reinvent2024 #neo4j #theravitshow

Today, we're thrilled to welcome two exceptional guests. Tim Wilson, the Chief Revenue Officer at ProductWind — a cutting-edge retail influencer marketing platform designed to help products launch and thrive organically online.  Joining him is Ken Beemer, Director of Client Growth at Acadia, where he drives partnerships that fuel business growth for our clients.  Together, they'll share insights on the evolution of ProductWind, why it's a game-changer for retail readiness and actionable strategies to launch products on e-commerce platforms successfully. Don't miss this exciting conversation—tune in now!   KEY TAKEAWAYS In this episode, Julie, Jordan, Tim, and Ken discuss: The Origin of ProductWind: Tim Wilson shares the backstory of ProductWind, which emerged from an innovative solution during the COVID-19 pandemic. The company's founder, Jason Kowalski, leveraged his experience at Amazon to create a self-service platform that automates promotions and transforms influencer marketing. Tim Wilson's Journey: With his vast experience at companies like Commerce IQ and Pattern, Tim joined ProductWind and embraced the challenge of solving key e-commerce problems. Impact on Clients: Ken Beemer, Acadia's Director of Retail Client Growth, reveals the impact of ProductWind on clients. He discusses various successful campaigns, including launches of new products, revitalizing stalled hero products, and boosting holiday sales. Self-Service Innovation: ProductWind shifted from managed services to a self-service platform, making it accessible and effective for brands of all sizes. The Algorithm Advantage: The secret sauce of ProductWind — marketing to the algorithm. This innovative approach ensures relevancy and maximizes visibility for any product, regardless of brand size or category. Roadmap to Success: What's next for ProductWind, including expanding into new markets like the UK and Germany, and focusing on enhancing data insights and usability.

In dieser Folge der Produktwerker geht es darum, wie Product Roadmaps in der täglichen Arbeit eingesetzt werden können. Zu Beginn eines Jahres investieren viele Product Owner und Produktmanager viel Energie in die Erstellung einer Product Roadmap. Doch was passiert danach? Die Roadmap, die oft als Ergebnis intensiver Diskussionen und strategischer Planung entsteht, ist kein statisches Dokument, sondern ein dynamisches Werkzeug, das den Alltag von Produktteams prägen sollte. Eine Product Roadmap gibt die Richtung vor. Sie bildet die Brücke zwischen der Produktvision und den operativen Aufgaben im Backlog. Damit wird sie zur Operationalisierung der Produktstrategie und hilft dabei, Entscheidungen fundierter zu treffen. Gerade in Gesprächen mit Stakeholdern bietet sie eine klare Orientierung, welche Outcomes und Ziele im Fokus stehen. Anstatt über einzelne Features zu diskutieren, lenkt die Roadmap die Aufmerksamkeit auf die übergeordneten Ziele und erlaubt es, neue Anforderungen kritisch zu hinterfragen. Im Scrum-Kontext erweist sich die Product Roadmap als besonders nützlich. Ob im Sprint Planning, bei der Formulierung eines Sprintziels oder im Sprint Review – die Roadmap sorgt für eine klare Verbindung zwischen Vision, Strategie und operativer Umsetzung. Sie zeigt auf, wie das aktuelle Sprintziel auf die langfristigen Produktziele einzahlt. Darüber hinaus unterstützt sie Product Owner, den Fokus zu behalten, etwa in Diskussionen über Prioritäten oder neue Feature-Wünsche. Auch im Kontext von Product Discovery bietet die Roadmap Orientierung. Unsicherheiten, die bei der Entwicklung auftreten, können systematisch angegangen werden. Sie ermöglicht es, Hypothesen oder Annahmen gezielt zu priorisieren und ihre Relevanz für das Gesamtbild zu bewerten. Dabei wird der iterative Charakter der Roadmap deutlich: Neue Erkenntnisse führen zu Anpassungen, um sicherzustellen, dass das Produkt den Anforderungen des Marktes gerecht wird. Product Roadmaps in der täglichen Arbeit einzusetzen erfordert Engagement und Disziplin. Sie ist mehr als nur ein Dokument – sie ist ein zentraler Bestandteil der Produktarbeit und unterstützt dabei, langfristige Ziele mit den täglichen Aufgaben zu verbinden. Indem sie regelmäßig reflektiert und angepasst wird, trägt sie dazu bei, die Produktentwicklung effektiv und zielgerichtet zu gestalten.

RESOURCES DISCUSSED: Club Pass (Course & Community) Johnny Larson (New Club Member) Johnny's Past Episodes: Episode 1 Episode 2 Episode 3 Q1 Tactic Teardowns (Sales Nav, Pitch Script)

Creativity sparks innovation, but true growth and customer satisfaction come from prioritizing features that align with user needs and business goals, and deliver tangible, long-term value. Focusing on high-impact tasks...

RTA's head of product & consulting, Marc Canton, dives into the myriad features that are coming to Fleet360, and how these features are going to change the way fleet teams work. Explore the enhanced analytics, the automations, and other features that are going to simplify and streamline your operations. See where Fleet360 leads the fleet management software industry in measuring elements like stakeholder satisfaction and intentional culture. Get excited by how much easier it's going to be to collect and share data with your organization and showcase the amazing work your fleet does. Want to learn more about Fleet360 and its capabilities? Schedule a demo today: https://rtafleet.com/book-a-demo

In this episode, Ben Bajarin and Jay Goldberg discuss the unexpected retirement of Pat Gelsinger from Intel and its implications for the company's future. They explore the strategic direction Intel may take post-Gelsinger, the challenges of leadership transition, and the importance of product focus versus foundry operations. The conversation delves into the need for a growth strategy in a competitive landscape and the potential paths forward for Intel as it navigates these changes. In this conversation, Jay Goldberg and Ben Bajarin discuss the current state and future of Intel, focusing on its CPU market position, the challenges it faces with its Foundry strategy, and the implications of TSMC's market power. They explore the sentiment surrounding Intel, the role of the board in shaping its future, and the technological optimism tied to upcoming products. The discussion highlights the need for competitive foundries in the semiconductor industry and the potential consequences of TSMC's dominance.

As product managers and agile practitioners, we often struggle to communicate our value to management in terms they understand.In this episode, you'll learn how to better translate business value to management, make a case for additional resources, and overcome resistance to change in your organization.Join Product Manager Brian Orlando and Enterprise Business Agility Coach Om Patel as we discuss:Translating agile metrics into business valueMaking a case for additional resources in SMBsOvercoming resistance to change in organizationsBalancing new features with technical debt reductionStrategies for demonstrating ROI of agile practices#ProductManagement #AgileLeadership #BusinessValue #OrganizationalChange #TechnicalDebt= = = = = = = = = = = =Watch it on YouTube= = = = = = = = = = = =Subscribe to our YouTube Channel:https://www.youtube.com/channel/UC8XUSoJPxGPI8EtuUAHOb6g?sub_confirmation=1Apple Podcasts:https://podcasts.apple.com/us/podcast/agile-podcast/id1568557596Spotify:https://open.spotify.com/show/362QvYORmtZRKAeTAE57v3= = = = = = = = = = = =Toronto Is My Beat (Music Sample)By Whitewolf (Source: https://ccmixter.org/files/whitewolf225/60181)CC BY 4.0 DEED (https://creativecommons.org/licenses/by/4.0/deed.en)

In this episode, Miguel Augustin, the COO and Fractional CPO, answerers one of the most common questions we receive from our clients which is - If we have a small development team, do we still need a product roadmap? The short answer to this is yes. Every time, regardless of the size needs a product roadmap. It will just be tailored to meet the capacity of the team

In this special episode of the Identity at the Center podcast, recorded live from the SailPoint Navigate 2024 conference in Orlando, hosts Jeff and Jim engage with Andrew Moore, VP of Product Management at SailPoint. The conversation spans a variety of critical themes, including the management of identity platforms, product development, and the importance of customer feedback. Andrew details his career journey, including his transition from Under Armour to SailPoint, and shares insights into the development of connected products, data-driven design, and user experience enhancements. The episode also introduces the latest innovations, such as Privileged Task Automation and Machine Identity Security, emphasizing their potential to address productivity and security risks. Furthermore, the speakers discuss the transformative role of AI in Identity Governance and Administration (IGA), highlighting the importance of explainable AI and maintaining strong security standards. This episode is a deep dive into the dynamic landscape of identity governance and the strategies driving continuous innovation. 00:00 Welcome to the Identity at the Center Podcast 01:55 Conference Insights and Future Plans 03:38 Introducing Andrew Moore 03:52 Andrew Moore's Journey into Identity 06:48 Product Management at SailPoint 16:48 Innovative Projects and Customer Feedback 23:17 Exploring Low Code and No Code Identity Automations 23:53 Understanding Customer Feedback and Research Techniques 24:41 Balancing Positive and Negative Feedback 00:24 Dealing with Critical Feedback 29:34 Announcing the Product Roadmap 30:37 Privileged Task Automation: A Game Changer 39:11 Machine Identity Security: New Innovations 42:33 The Future of AI in Identity Governance 47:12 Addressing Concerns About AI in IGA 50:40 Conclusion and Final Thoughts Connect with Andrew: https://www.linkedin.com/in/richardandrewmoore/ Learn more about SailPoint: https://www.sailpoint.com/ SailPoint Navigate 2024 London - Use code IDAC for a £300 discount - https://www.sailpoint.com/navigate/london Semperis' Hybrid Identity Protection Conference (HIP Conf) - Use code IDACpod for 20% off: https://www.hipconf.com/ Gartner IAM Summit - Save $375 on registration using our exclusive code IDAC375: https://www.gartner.com/en/conferences/na/identity-access-management-us Connect with us on LinkedIn: Jim McDonald: https://www.linkedin.com/in/jimmcdonaldpmp/ Jeff Steadman: https://www.linkedin.com/in/jeffsteadman/ Visit the show on the web at http://idacpodcast.com

In this episode of #TheProductPodcast we chat with Jessica Hall, Chief Product Officer at Just Eat Takeaway. Jessica shares her journey in the food delivery industry, detailing her role in transforming Just Eat Takeaway into a global leader that serves over 81 million customers across 19 countries. She discusses the complexities of re-platforming a product, integrating diverse team cultures after multiple acquisitions, and simplifying the user experience of a multi-feature platform.In this episode, Jessica dives into her strategic framework for product expansion, focusing on how she prioritizes new markets, users, and use cases. She also addresses the future of food delivery, highlighting trends such as AI, self-driving cars, and virtual kitchens. Jessica emphasizes the importance of maintaining a customer-centric approach while navigating the challenges of a rapidly evolving industry.Key Takeaways

The product roadmap is a popular product management tool that communicates how a product is likely to evolve. But despite its popularity, it's not always applicable. In this podcast episode, I share three scenarios in which using a roadmap is not advisable. I explain why not using a roadmap is the right course of action, what you can do instead to plan ahead, and which steps you can take to get closer to developing a realistic, actionable roadmap.

Here's and update on our reflections from Q3 and what we have planned for October-December 2024 on 30 Minutes To Presidents Club. Sales Course & Community ➥ Get on the waitlist: https://30mpc.com/course ➥ Subscribe so you don't miss updates: https://tactics.30mpc.com/newsy ❏ More 30MPC ❏ ➥ Follow Armand on Twitter: https://twitter.com/armandfarrokh ➥ Follow Nick on Twitter: https://twitter.com/NickCeg ➥ YouTube: https://www.youtube.com/@30MPC ➥ Tactic Teardowns: https://www.30mpc.com/teardown ➥ Follow on Instagram: https://www.instagram.com/30minutestopresidentsclub/ #30Minutestopresidentsclub #30mpc #bookoncoldcalling Join our weekly newsletter Things you can steal

In this episode of "How to Product?", ⁠⁠⁠⁠⁠⁠⁠Arjav Jain⁠⁠⁠⁠⁠⁠⁠, the host talks to Gauri Bansal. This episode covers the following: In this episode we discuss

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by SaaStock Europe 2024 speaker Eoin Hinchy, Co-Founder & CEO at Tines, who shares how he went from AI skeptic to advocate and how it informed Tines' roadmap. "I can't tell you how many times over the years I've made a better decision as it relates to a certain part of the business because I've had to do it firsthand myself. At some stage I knew what the problem was and I knew how hard it was or I was able to appreciate the challenges that these kind of new hires were experiencing because I had done it firsthand. So I think founders should almost do like every job for like a little bit just to get that experience." Eoin shares: - How they got tier one investors for Tines' Series A and Series B rounds, totalling ~$115 million - Why, at one point or another, all founders *should* wear every hat - AI meets snake oil: why the early days put him off - The two biggest things stopping AI from being transformative - How as CEO he maintains the energy to constantly want to grow and learn and more.Check out the other ways SaaStock is serving SaaS founders

In this episode of the Crazy Wisdom Podcast, Stewart Alsop welcomes John Hyde, founder of Turf, to discuss the fascinating intersection of decentralized technology and virtual worlds. John shares the origin story of Turf, a virtual world built on Urbit, and delves into his experiences as a developer navigating the unique challenges and opportunities that Urbit presents. The conversation also touches on topics such as the future of decentralized computing, the business potential of Turf, and even John's personal journey with Orthodox Christianity. For those interested in following John's work, you can find updates on Twitter at @turf_on_urbit, or join the Turf group on Urbit. Additionally, John hosts "Turf Time" every Thursday at 1 PM Pacific, where participants can engage in discussions and explore new features in Turf.Check out this GPT we trained on the conversation!Timestamps00:00 Introduction to the Crazy Wisdom Podcast00:37 What is Turf?02:19 John Hyde's Journey into Development03:37 Challenges and Frustrations with Hoon14:08 Orthodox Christianity and Mysticism19:01 Future of Urbit and Turf's Business Potential27:28 Guest Introduction and Initial Discussion27:53 Building a Marketplace in Brazil29:51 Challenges and Successes in Business31:09 User Statistics and Platform Growth33:28 The Philosophy of Social Networks35:12 The Future of Distributed Computing37:17 Generational Perspectives on Technology41:17 The Tech Scene in the Bay Area41:56 Funding and Business Costs47:30 Product Roadmap and Development48:29 Technical Aspects and Tools52:51 Closing Remarks and Contact InformationKey InsightsThe Origins of Turf: Turf is a virtual world built on Urbit, designed by John Hyde, who was inspired by the idea of creating a multiplayer game where users could program their own items. This evolved into Turf, a decentralized platform where users can create, customize, and explore virtual spaces, reflecting the ethos of the Urbit ecosystem.Urbit as a Decentralized Platform: Urbit is not just another computing platform; it represents a complete reimagining of the internet's infrastructure. John explains how Urbit aims to replace the current centralized internet model with a decentralized one, giving users more control over their data and interactions. This decentralized nature is what makes platforms like Turf possible, where users can interact and transact without relying on centralized servers.Challenges in Hoon Programming: John discusses the unique challenges of programming in Hoon, Urbit's native language. While Hoon offers powerful capabilities for building secure and efficient applications, it also presents a steep learning curve, particularly due to its unconventional syntax and limited documentation. Despite these challenges, John sees potential in Hoon for creating robust, decentralized applications.Orthodox Christianity and Modern Technology: John, who was born and raised in the Orthodox Christian faith, touches on the interesting trend of Westerners converting to Orthodox Christianity. He connects this to a broader search for truth and tradition in a fragmented, digital world, seeing parallels between the decentralized, self-sovereign nature of Urbit and the spiritual grounding provided by his faith.Building a Business on Urbit: John is optimistic about Turf's business potential, particularly through the sale of virtual items. He envisions a marketplace within Turf where users can trade items, leveraging the decentralized nature of Urbit to ensure authenticity and ownership. This business model reflects the growing interest in digital ownership and NFTs in virtual environments.The Future of Urbit: John is hopeful but cautious about the future of Urbit. He believes that while the technology has the potential to revolutionize the internet, its success depends on continued innovation, improved usability, and sustained financial support. He also emphasizes the need for more user-friendly applications like Turf to drive adoption.The Cultural Impact of Urbit: The conversation highlights how Urbit is fostering a new kind of online community, where quality interaction and thoughtful engagement are prioritized over mass adoption. John observes that while the Urbit community is still relatively small, it is growing steadily, attracting people who value the platform's decentralized principles and the opportunity to participate in building a new internet paradigm.

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Emma Valentiner, Head of SEO at Threecolts, to discuss the crucial role of aligning SEO strategies with business objectives. They explore the importance of integrating SEO into product roadmaps, leveraging search data for market research, and balancing technical optimization with brand authenticity.

Sofi Simonyan: Transforming Agile Team Engagement With OKRs Read the full Show Notes and search through the world's largest audio library on Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Sofi describes a project involving two Scrum teams working on the same product but struggling with engagement and alignment. By involving the team in product definition and creating a product map linked to OKRs, Sofi transformed the team's perspective. Regularly revisiting the product map and involving the team in strategic discussions led to a more motivated and cohesive team, contributing significantly to the product's success.   [IMAGE HERE] As Scrum Master we work with change continuously! Do you have your own change framework that provides the guidance, and queues you need when working with change? The Lean Change Management framework is a fully defined, lean-startup inspired change framework that can be used as the backbone of any change process! You can buy Lean Change Management the book at Amazon. Also available in French, Spanish, German and Portuguese.   About Sofi Simonyan Sofi is a Scrum Master with 6 years of experience in tech startups and a diverse work background. Passionate about people, her mission is to build teams where active listening and growth mindset are essential values. Currently on maternity leave, Sofi practices agility in a completely different dimension. You can link with Sofi Simonyan on LinkedIn and connect with Sofi Simonyan on Twitter.

Ethan Mollick is the Co-Director of the Generative AI Lab at Wharton, which builds prototypes and conducts research to discover how AI can help humans thrive while mitigating risks. Ethan is also an Associate Professor at the Wharton School of the University of Pennsylvania, where he studies and teaches innovation and entrepreneurship, and also examines the effects of artificial intelligence on work and education. His papers have been published in top journals and his book on AI, Co-Intelligence, is a New York Times bestseller.  In Today's Episode with Ethan Mollick We Discuss: 1. Models: Is More Compute the Answer: How has Ethan changed his mind on whether we have a lot of room to run in adding more compute to increase model performance? What will happen with models in the next 12 months that no one expects? Why will open models immediately be used by bad actors, what should happen as a result? Data, algorithms, compute, what is the biggest bottleneck and how will this change with time? 2. OpenAI: The Missed Opportunity, Product Roadmap and AGI: Why does Ethan believe that OpenAI is completely out of touch with creating products that consumers want to use? Which product did OpenAI shelve that will prove to be a massive mistake? How does Ethan analyse OpenAI's pursuit of AGI? Why did Ethan think Brad, COO @ OpenAI's heuristic of "startups should be threatened if they are not excited by a 100x improvement in model" is total BS? 3. VCs, Startups and AI Labs: What the World Does Not Understand: What do Big AI labs not understand about big companies? What are the biggest mistakes companies are making when implementing AI? Why are startups not being ambitious enough with AI today? What are the single biggest ways consumers can and should be using AI today?    

Video In the second episode of this multi-part series, Miguel Augustin, the Fractional CPO and Consultant Lead here at Trustshoring answers the question – Who’s job is it to build or develop the product roadmap? You can find part 1 here! – https://www.trustshoring.com/podcast/what-is-a-product-roadmap/ Here are other videos you might like! Effective techniques to prioritize your […]

Video In this video, Miguel Augustin, the Fractional CPO, and Consulting and Process lead at Trustshoring breaks down exactly what a product roadmap is and the signs of a failing or ineffective product roadmap Here are other episodes you might like Effective techniques to prioritize your product roadmap Solving common dev problems by doing SCRUM […]

The most amazing product strategy and product roadmap are ineffective if the stakeholders don't support them. Without their buy-in, you'll struggle to execute the strategy and find it hard to deliver the roadmap. But it doesn't have to be this way. This podcast episode shares my tips to help you secure strong stakeholder buy-in to strategic product decisions, align people, and achieve product success together.

Here's and update on our reflections from Q2 and what we have planned for July-September 2024 on 30 Minutes To Presidents Club. ❏ Cold Calling Sucks (And That's Why It Works) ❏ ➥ Get your Cold Call Care Package: https://30mpc.com/coldcall ➥ Sign up for the preorder release event on objections: https://tactics.30mpc.com/how-to-handle-any-objection-on-a-cold-call ➥ Subscribe so you don't miss "5 Weeks Of Phones": https://tactics.30mpc.com/newsy ➥ Join us in the release and live book summary: https://tactics.30mpc.com/live-book-summary-cold-calling-sucks-and-thats-why-it-works ❏ More 30MPC ❏ ➥ Follow Armand on Twitter: https://twitter.com/armandfarrokh ➥ Follow Nick on Twitter: https://twitter.com/NickCeg ➥ YouTube: https://www.youtube.com/@30MPC ➥ Tactic Teardowns: https://www.30mpc.com/teardown ➥ Follow on Instagram: https://www.instagram.com/30minutestopresidentsclub/ #30Minutestopresidentsclub #30mpc #bookoncoldcalling

Send us a Text Message.In this episode, Amith and Mallory delve into the transformative impact of artificial intelligence (AI) on various sectors, with a keen focus on its role in the association world. They begin by discussing the advancements of AlphaFold 3, Google's latest AI model, which revolutionizes drug discovery and biological research. The conversation shifts to the newly released GPT-4.0o by OpenAI, highlighting its enhanced capabilities in text, audio, and image generation. They also explore the potential future of AI in personalized medicine and complex problem-solving. Finally, they review the 2024 Work Trend Index by Microsoft and LinkedIn, revealing significant insights into AI adoption in the workplace and the evolving job market. Chapters:0:00 Introduction & AI at Work7:54 Advances in Protein Folding Prediction11:44 Exciting Potential and Risks of AI26:19 Advancements in GPT-4o33:04 Product Roadmap and Future Innovations41:10 The Future of AI in Work46:36 The Role of AI in Organizations54:58 The Value of AI Implementation

Jiaona “JZ” Zhang is the Chief Product Officer at Linktree, the world's leading link-in-bio platform empowering 45M+ creators, brands and SMBs. JZ joined Linktree from Webflow, where she served as SVP of Product. Before that, she spent four years at Airbnb where she built and led numerous teams on the host side. JZ's also held leadership roles at the likes of Wework, Dropbox and teaches at Stanford University and Reforge. In Today's Episode with Jiaona Zhang We Discuss: Entry into the World of Product How did JZ first fall in love with product? Why does JZ believe the best PMs have experience in the gaming industry? Does JZ think Linktree could be a $100BN business? How could Linktree become a $100BN business? Mastering Product Metrics Why does JZ think product is the most chameleon role? Where does product start & end?  Why does JZ think every function should have tension with product? What is a KPI tree? How does JZ branch business & product metrics? When does JZ think startups should set up a metric infrastructure? What are the three levers of product? How does JZ determine which ones to trade off? How to Run Product: Planning, Strategy, & Rituals Why does JZ think planning should not exist? What are strategy and rituals? When should founders do either? What are JZ's three core rituals? What is the scorecard method? How do they help team transparency? What are product jams? When does it work? When does it not work? Product Career Advice When does JZ think founders hire a product person?  What are the most common mistakes early stage founders make when hiring for product? Does JZ think domain expertise is important? What does she look for in product hires? What is JZ's advice to PMs who want to get promoted today?  What is JZ's advice to young people who want to get into product?  

Listen in as Grace Kopplin, a seasoned e-commerce expert with a marketing background and former Helium 10 blog writer, shares her journey from a Midwest upbringing to managing an Amazon team for a nine-figure e-commerce business. Grace's initial forays into retail buying and planning led to her pivotal shift to the e-commerce arena. As she recounts her experience honing analytical skills as a business analyst, we get an inside look at the strategies driving profitability and sales growth on the ever-evolving Amazon platform. During our conversation, we tackled the significant changes that Amazon sellers are facing, especially with the latest coupon and sales strategies in Q1 2024. Grace reveals how the new minimum discount requirements for coupons have transformed selling approaches, impacting product badging and organic ranking. We also talk about the intricacies of Amazon PPC advertising, including the exciting new video campaign options and store spotlight formats. Additionally, Grace provides insight into how resellers can navigate sponsored brand ads amidst fierce buy box competition and the potential for platforms like TikTok Shop to skyrocket brand awareness. To wrap up this episode, Grace and Bradley explore the implementation of AI in Amazon-selling strategies, noting the platform's dominance and the emerging significance of marketplaces like TikTok. We delve into how new Amazon data points and tools, like the Product Opportunity Explorer and Helium 10's Cerebro, are essential for content strategy and maintaining a competitive edge. Plus, don't miss our discussion on the unique challenges of managing large assortments in categories like apparel, footwear, and jewelry. Whether you're a seasoned seller or new to the e-commerce game, this episode is packed with actionable strategies and expert insights you won't want to miss. In episode 560 of the Serious Sellers Podcast, Bradley and Grace discuss: 00:00 - E-Commerce Strategies for Serious Sellers 01:21 - Grace's Backstory 06:11 - Managing Brand Registry and Fees Strategy 13:24 - Amazon Advertising and Selling Strategies 14:45 - New Amazon PPC Strategies and Challenges 20:02 - Amazon Launch Strategy Evolution 23:01 - Amazon Strategy and AI Implementation 25:12 - Leveraging Amazon Data for Strategic Advantage 32:22 - PowerPlay Hockey Jerseys and Conferences ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today, we've got a seller who used to write blogs for Helium 10 but now works at a company that's a nine-figure seller online with Amazon, obviously, being their number one moneymaker. But you might be shocked when you find out which marketplaces brings in the second most amount of sales. Find out what that is plus get her Amazon strategies in today's episode. How cool is that? Pretty cool, I think. Bradley Sutton: Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that's completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And just wanted to throw a quick shout out here, we have a new TikTok channel at Helium 10. It's helium10_software. So if you want some unserious strategies you know sometimes we got some serious strategies on there too. Make sure to give us a follow. All right, go. You can even see me singing in Chinese on one of these videos here but go to h10.me/tiktok or just type in Helium 10, one zero underscore software and follow us on TikTok. We're going to have somebody who I don't think I'm not going to ask her to do a TikTok dance for us here. But Grace, first time, I believe first time on the podcast, right, for you. Grace: Yes, yes, first time. Bradley Sutton: Awesome, well, welcome. Like you, actually, you know, we met years ago at different conferences and stuff but also for a while when I was running the content team, you were one of our actually contract workers where you would, you know, write some Amazon related blogs. But it could be that I know some of your backstory, but since I'm like 10-second Tom from 50 First Dates, I just forget everything. So, regardless if I remember or not, let's go into your backstory because nobody else on the show might know who you are. You just told me that you're in Minnesota, but it sounds like you're not from there. Where are you from? Grace: Yes, I was born and raised in Milwaukee, Wisconsin, so I'm still a Midwest gal, but I made my way to Minneapolis about six years ago now. Bradley Sutton: Well, how can you be a Twins fan? Shouldn't you still be a Brewers fan then? Grace: Fair Weather fan, I suppose. Bradley Sutton: Okay, all right. So Milwaukee, the Frozen Tundra of Milwaukee, and then going into college. Where did you go to college at? Grace: Yes, I went to University of Wisconsin in Madison, so very big party school had a great time. Bradley Sutton: What is the mascot? Why can't it? It's not the Grace: The Badgers. Bradley Sutton: See? I was going to say I knew it started with a B. I was like no Beavers is Oregon State. What B is it the Badgers? Yes, all right. Grace: Bucky Badger. Bradley Sutton: Well, what did you? What did you major in over there? Grace: Yeah, I got my BBA in marketing. I've always been just like super business oriented and I wanted to do something that was pretty broad, so I did what anyone would do and got a degree in business, and I've done a lot of different things since then. Bradley Sutton: Okay, and what like. Well, as soon as you got out of university, you know, got your degree. What was your first gainful employment that you did? Grace: I feel like in business school they always teach you. It's like you can either go into finance and be a consultant or if you want to work in retail and you like business, let's go be a buyer. Those are like the two things they tell you that are options. I was like I need to be a buyer so I started my career in retail in a buying office doing buying and planning. So that gave me a pretty good basis of just how retail works. So I focused a lot on brick and mortar retail, buying products for stores, allocating the inventory and doing the forecasting for that. Bradley Sutton: And what was your first exposure to e-commerce? Grace: Yeah, it was actually my first job out of college. We actually slated all of our ads by writing it down in a journal and submitting it through marketing, and our e-com business was super small back then. It wasn't that long ago but that was my first exposure to e-comm and it was always really interesting to me. And as the retail atmosphere changed in the early 2010s, I knew that's where I wanted to be for longevity, for my career. Bradley Sutton: Now, was it at the same company that you're working at today? Grace: No, I've bounced around a lot and my career has led me in a lot of different ways. Unfortunately, a lot of the large big box retailers I worked for all had their demise for any reason or another. So I kind of bounced around until I found an e-commerce centric company, which is where I'm at right now. Bradley Sutton: What did you start doing at this company and then? What have you been doing over the years and not now? What is your main role? Grace: Yeah, so I started as an e-commerce business analyst, which is pretty much jack of all trades when it comes to anything analytical. So I was kind of the person who would be pulling all of the reporting from Amazon, creating forecasts, pitching to our executive team. This is why we need to buy this inventory for Amazon. This is how it all works. So I was really in the weeds and I feel like that gave me such good experience in what I'm doing now, which is kind of managing the full Amazon team really a strong focus on profitability, but also sales growth, which has been such a hot topic recently. So I've done a lot of different things. Bradley Sutton: Is this like a company that has its own brand and manufacturers own products? Grace: So the company is called Powerplay Retail. We started as a manufacturer's rep group, so working with brands, helping them get into retailers. It was really focused on brick and mortar retailers. Obviously, we have Target and Best Buy here in Minneapolis, so companies like us exist to help brands who don't know how to get into retail do just that. And then we kind of morphed into a distributor, as brands needed help actually shipping into retailers. And then when brands were like, hey, can you help us sell online, we were like yes, 100%. So then that's why our e-commerce arm exists. Grace: So we're a third-party reseller that partners with brands that don't want to bring Amazon in-house. So we buy and sell inventory out of our own large 3P account. We're also an Amazon agency, so I manage brands in their own 3P accounts. So I manage brands in their own 3P accounts. So I kind of do it both ways and it kind of just depends on what brands need. And over the years we've also dabbled in private label. We've created our own products and sold those in our accounts as well. So it's been a really cool experience being able to try it just every different way of selling on Amazon. Bradley Sutton: How many seller accounts do you guys have? Grace: Yeah, right now from an owned perspective we have three or four, but just from our full partnership perspective, I'm probably in maybe 20 different accounts on a daily basis. Bradley Sutton: So how does it work for when you're managing somebody else's stuff, like for brand registry? Like do some of these brands already have their own brand registry and then you somehow just get authorized or are you the one who is actually registering their brand because they never were before? How does that work? Grace: Both. So some companies are more Amazon savvy and right from the beginning and get go they registered with brand registry, which is great, and in that case we just become an authorized reseller and an administrator under their brand registry so we can act on their behalf. And in some cases they don't know, so either I'm kind of coaching them through that setup process or actually registering it on their behalf and managing everything. So it kind of just depends on how hands-on they want to be or how hands-off I want to be. So whatever works best for the brand, always the brand in mind for us. Bradley Sutton: Let's just skip ahead. We're going to talk a lot of strategy, but I think the thing top of mind for so many Amazon sellers and I think you have a unique perspective because you're dealing with so many different accounts I'm assuming you've got customers in many different categories, many different size of products, different, you know, types of products. The fees, you know, there's low inventory fees, that's coming. You know, there's low inventory fees. That's coming, you know, depending on when people are listening to this episode, maybe it's already there. There's the inventory placement fees, so that's been out for a little bit longer. How has this affected the brands that you're working with and what are the different strategies that? Like how you guys have pivoted? Like, are you doing your shipments any different or are you just like taking in the chin and it's costing us 20% more? Like, talk a little bit about some different experiences with different brands. Grace: Yeah. So these fees have been a huge topic of conversation for us in my operations team on how we can best handle these. Obviously they're real and we have to figure out a way to respond to them and maintain profitability above all else. So in terms of the shipment processes, we've been kind of going back and forth between the Amazon optimized shipments and just kind of eating the cost, depending on what our profitability looks like. So when these fees were introduced, our first step was like recreating our Amazon profitability model. I know there's a good Helium 10 one out there. Amazon kind of has its own Revenue Calculator tool. Grace: But what we did internally is create a very, very extensive profit and loss model outlining all of those different new fees and how they could impact us, so estimating at like a per pound dollar amount what this inventory placement fee would be an impact for us by SKU. So we can just first see how much can we afford to spend on advertising now that we have to spend more on logistics and operations costs, because that's kind of our flexible cost. And then, two, how is that going to impact our sales if we're investing less on some of the advertising side of things and then when it comes to the low inventory fee side, I was actually surprised that the fee even rolled out when it did. I know there's some concessions that Amazon is making right now and I think they're going to probably continue to make more concessions as some of the loopholes are found. But the fact that it's getting charged at the parent level is a huge problem, especially for a lot of brand partners that we have in the clothing and apparel and footwear side of things. Bradley Sutton: Wait, hold on, hold on. I've just been so busy with stuff I haven't even been checking that. So at the parent level means like you could have 10 variations and nine of them are cool, but then what? Don't tell me. You're saying that if one of them is low inventory, everything gets charged. Grace: No, it's not one of them, it's the sum of all of the children up to the parent. So no, it's not one of them, it's the sum of all of the children up to the parent. So they take like the average part of the supply chain, like it's not under my control if there's an issue with the supply of the raw materials needed to create my product and I can't ship it into FBA. So we're definitely looking at those, estimating them and seeing how we can respond, and there's definitely been some strongly worded emails to my Amazon Account Manager about just how these are impacting us and how critical it is to our business, as profitability right now is, it's hard for all third party resellers. Bradley Sutton: So your team is not the one controlling the inbound? I mean, obviously you're not controlling the manufacturing. But what about from, like you know, some of these brands have 3PL, are you the one who created the transfer shipments? Grace: Yes. Bradley Sutton: Okay. So how are you doing those differently, if at all? Grace: Yeah. So we have decided because Amazon is encouraging us to send in more units at once to decrease our frequency of shipments into Amazon. So in efforts to maintain a very lean weeks of supply, we've implemented a process to send in weekly replenishment orders based on the last week sales which makes a lot of sense, right. But now as Amazon is encouraging us to send in more and more and charging us more to send in less, we've had to weigh those costs and benefits of sending in shipments weekly. So now, depending on the size of the product, it might even be monthly that we're sending into Amazon, and we've been relying a lot on LTL shipments to save on prices. But now it seems like small parcel might be a little bit more cost effective for us in some cases. So it's definitely changed how we've managed this and I'm really interested to see how these fees potentially change moving into Q4, as we're sending in a ton of inventory into FBA and shipments just become so much more regular. Bradley Sutton: Yeah, okay, interesting. We've got Prime Day coming up in July and what you know. You've got a number of Prime Days under your belt. What are some things that you're planning on doing the same or and or differently as far as what kinds of deals, if any, you're doing, like how you tackle your PPC? Let's just have a quick Grace's Prime Day Playbook 2024. Grace: You know what I was thinking about this today, because Lightning Deals and Prime Exclusive Discounts are due by midnight and with all of these changes, and also I don't know if you've heard about the new return fee assessment happening on June 1st but this, I think, is going to have a huge impact on us and just our profitability and how much we're going to be able to afford on markdowns and promotions. Grace: So my theory, at least for Prime Day this year, is people are going to be a little bit less promotional just because of how hard it's been to be profitable with these new fees. But then again, there are those discount minimums that we need to meet in order to get that prime day badging which means so much to your sales. So for our top moving, best products, I'm still going to be at least 20% off, like I need the badging if I don't get the sales. It doesn't matter if I'm profitable or not, so I'm definitely be. I'm definitely going to be pulling back on some of the costs, like PPC, in order to fund my promotions. So I think, to answer your question succinctly, I will be definitely promoting steeply on my best products, but maybe my middle tier and my lower selling products. I might just keep those at full price because of profitability reasons. Bradley Sutton: Speaking of discounts and things like that. You know another thing that kind of rolled man 2024, when I think about it, the Q1 was just like a doozy for a few things. So the restrictions on, like coupons and discounts and, like you know, the sales history yeah, minimum discounts for coupons. Bradley Sutton: Yeah. So like, how has that effect? Like I mean, for me it didn't affect me too much on the coupon side, because I don't always use coupons. But what about you? Were you guys using coupons? And if so, has your strategy had to shift now? Grace: Yeah. So I wasn't even aware of the new discount minimums for coupons until I was looking at one of my listings and I was like why is my coupon not on? We used to really heavily do that like 5% coupon on one week, off the next week, five on the next week, just to keep some like badging on our listings Because we believe that has a really significant impact in like bestseller ranking and organic ranking and keywords. So we used to do that quite a lot. We're not doing that anymore just because we can't afford to be that steep of a discount on coupons. So we haven't actually come up with what our strategy is going to look like since that is so new. In the last like month-ish, we've kind of just been keeping our normal like promotion strategy and hopefully it doesn't impact sales too much. But that's something I can't answer right now. Bradley Sutton: Okay, yeah, a lot of this stuff is so new that it's going to take us all a little bit to try and figure out what. What we're going general PPC strategy you know PPC is they're doing more adding, as opposed to like taking stuff away or changing big rules. Like I hadn't added new video campaigns in a while like could have been maybe a year even and then I noticed, like a couple months ago, now all of a sudden I can do ASIN targeting video campaigns and keyword targeting video because I'm like, oh, that's new, that's pretty cool. But, like you know, Amazon's always launching new kinds of targeting and new kinds of, you know, what is it called for the sponsor brand? Is it like the vertical ads and things like that? What new-ish things are you doing, if any, on the advertising side? Grace: Yeah. So I agree with you. I think if you're not in Amazon every day, you're missing something. So that's something that I try to do. I'm not like actively in charge of PPC or managing campaigns, but I always like to stay abreast of like all the new different techniques and see how it works with the team. One thing that I'm really excited to try is the new store spotlight format, where you can actually click to different store pages in the sponsor brand placement, which I think looks really cool. If anything else, definitely, want to test to see if it drives extra sales. Grace: One thing for us that's challenging with sponsored brand ads, though, is as a reseller, and a lot of times we're not the exclusive reseller. Spending on sponsored ads for sponsored brands leads to sales for the brand but not necessarily sales for us. So if you're rotating in the buy box spend on sponsor brand, you're driving sales for the brand. It's not necessarily just for us. So how do we manage that? That's been a hot topic for us. Bradley Sutton: Are you personally doing anything on other platforms, be it Walmart, TikTok shop, or if so, or if not, is there anybody at your company who is focused on those channels? Grace: Yes, we are. We are really focused on TikTok shop right now. We've been using it more so as like an awareness driving tactic, more so than a sales driving tactic right now is a lot of the brands that we work with are more in a premium price point, so we've found that the TikTok items that work the best are really kind of almost that impulse item. So we've been using it to drive awareness, drive conversations around the products that we sell and the brands that we work with. And we've seen great halo effects on Amazon with branded search going up as engagement and content goes up for the brand on TikTok. So we've been using TikTok shop in that way. Grace: In terms of Walmart, that's always been a strategy for us. Transparently, Walmart just hasn't been a volume driver for us. It's been a steady but it hasn't really been a place that's warranted a ton of focus for us. But another marketplace that has been great for us is actually Target's marketplace, Target Plus, and that's been a key piece of our success, especially with working with brands who are looking for store placement at Target. For example, we've had a few items that we've listed on Target's marketplace that have done really well that have gotten the attention of a buyer and actually got store placement, which is really exciting. And at the end of the day, getting an item placed on shelves most of the time can drive more volume than a mid-tier listing on Amazon, so we tend to try to use that strategy. Bradley Sutton: How do you get on target these days, like wasn't it invite only back in the day or now that Target is adding that 360 or some kind of like? Grace: Yeah, I think it might still be invite only, but I know they've been actively adding a lot of sellers. I know that their back end is still quite archaic compared to what Amazon is. It's probably what Walmart was like four years ago. But I think it is still invite only but definitely something to reach out to your connections and see if you can get a connect with a Walmart e-comm buyer. Bradley Sutton: Yeah, I mean, that's what I've been saying about Walmart for years is the end game and the reason for Walmart.com. You know there's people who say, oh, you know, like you know a lot of the SKUs, I'll just have like 10% of my Amazon sales. No, you're not trying to. I mean sure, if it's profitable, why not increase your sales by 10%? But the main end game is you could get on the radar of Walmart buyers potentially and go 1P which increases. And then the next step is getting into 4,000 Walmart stores, which is like yes, is now going to dwarf your Amazon sales even. But on the target side totally makes sense. That you know there's not that many people buying. You know consumers buying stuff on Target compared to Walmart or Amazon's even less than Walmart. But then that's not the end game. The end game is if you can get well like, give me an example, some of those that you said you've been able to get them in Target stores, like those POs are for what? Like how many units? Like thousands, right? Grace: Yes, tens of thousands. Bradley Sutton: Tens of thousands, wow. Grace: And what's also really cool about Target's marketplace is that it's gated from a seller perspective. So once you list a product on Target, it is gated for you to sell it, which I know has become more and more an issue on Amazon, with unauthorized resellers and different brand protection strategies that are maybe a little bit gray market. So I think that's something that is really interesting to sellers who fight for the Buy Box on Amazon, and it's a little bit of a relief to be able to list it and not have to check it or wait for the Helium 10 notification to come up that the Buy Box has changed and also your advertising spend, as you can continue to advertise when you have a Buy Box. It's something that we love about Target. Bradley Sutton: Going back to Amazon, now. Let's say you've got a brand who's launching a new product, what is your go-to launch strategy these days? Obviously gone are the days of things like two-step URLs and search, find, buys and giveaways and things like that. So for your launch, are you just doing PPC and maybe having a lower price, or you're only launching stuff where there's already some kind of brand recognition, where you don't have to do too much special? Grace: We do both. So we've worked with brands who have sold on Amazon for a long time and already have hundreds of thousands of monthly searches for their brand on Amazon and we've also worked with brands that are brand new and maybe are selling a new product that doesn't quite fit into a category that exists yet on Amazon. From a review perspective, we definitely lean on Amazon Vine. I think it has been getting better - the quality of reviews and just the ease of use of that tool, just to ensure that we're adhering to Amazon's policies. But just from an overall launch strategy, we've been thinking about top of funnel marketing a lot more. It's easiest to win when you have branded search on Amazon already, just so you're showing up on that first page of search results. But we've been using we talked about TikTok shop. Using TikTok is a really important part of our launch strategy and also just advertising outside of Amazon. So working with content creators to introduce a brand or introduce a product, if it's like a new product line under a brand that maybe people are already familiar about, using promotion codes that type of thing, as well. Are you then those influencers sending people to a TikTok shop product, or sending people to go search on Amazon, or a mixture of both? Grace: We'll mostly send to TikTok shop, but we do see just like an organic halo effect and someone sees it on Amazon. They maybe have more trust for the marketplace and they go and try to find the product on Amazon. So we've got a couple of cool case studies on that. Bradley Sutton: I probably should have asked this at the beginning. But, just like you know, I know you don't have the numbers in front of you, but if you were to talk about last year's sales or projected 2024 over all the stuff that your company manages, what do you think it's going to be on Amazon, Walmart, TikTok shop and Target rough? You know I don't need exactly. Yeah. Grace: So our goal is always double every year and we have in the last two, three years, as we've expanded marketplaces, our brand partnerships and ASIN count. I think the ASIN count that I manage right now on Amazon is upwards of 50,000 ASINs, so we're always adding more products. It's so many. Grace: That's a topic for a different time of how frustrating that can be at some time. But I mean we're in the triple digit millions going into 2024, at least for the e-commerce side of things. So it's really exciting and there's a lot of growth ahead of us and I think the biggest challenge for us as a three-piece seller and a distributor is managing the profitability and the agency side of our house is looking a lot in terms of outlook is looking a lot more profitable for us. Bradley Sutton: Nice, nice. What about what's this number two thing, so the nine figures? Is Amazon only or everything together? I mean, obviously it's going to be everything, but does Amazon by itself hit that? Grace: Or not everything together? I mean yes, Amazon by itself hits that. Bradley Sutton: Okay, so what's number two then marketplace? Grace: Target. Bradley Sutton: Target over Walmart, what in the world? Grace: It is. It is. Bradley Sutton: What? That's a shocker. Grace: It is. But again, like I said, that we work with a lot more premium products and premium brands tend to lean more towards the Target customer rather than the Walmart customer. So it's probably Amazon, Target, Walmart, TikTok, right now, but that will probably change pretty rapidly. Bradley Sutton: For TikTok, where is the inventory coming from for the orders. Are you doing fulfilled by TikTok or is it coming from Amazon? Grace: No, we're doing MCF from Amazon FBA centers. We can also drop ship from our own 3PLs as well, but we like MCF cause it's easier on us. Bradley Sutton: Amazon strategies. You know like things are changing on Amazon. New data points you know come out like search query performance and new things in product opportunity. Explore just in the day, today, things of Amazon. What new things is part of your SOPs now. That maybe wasn't there two years ago. Or maybe you just think you've got some unique strategies even on something that's been around for a while because you know you can't get to nine figures without having some cool unique strategies. That's setting you apart from the competition. Grace: Yeah, I love using the Product Opportunity Explorer. It's now a daily part of what I do. I also use it to do competitive research, which might be a little bit different. So grabbing an ASIN that I'm interested in learning more about and looking at the customer insights, specifically around returns, which is a hot button topic, obviously, with this new fee coming into place with if your return rate is higher than what the threshold of the category is, there's new fees that come into play. So, just understanding what those negative insights are about your competing products and taking advantage of those in your content and I mean in your second image or in your first bullet point has been something that's worked really well for us. And as I'm going and I'm potentially auditing a new brand partner or I'm doing a pitch for new business, I'm always looking at that. I think the data that Amazon's been able to provide there is really useful and we've never had that access before. It's always been like here's how much they sell directionally. Here's what their seller ranking is. Here's the keywords that they rank on. Grace: Here's what the keyword sales are but, like, the actual sentiment from the customers is really interesting. And something that we like to use in our content Bradley Sutton: Favorite Helium 10 tool and why? Grace: I like the Cerebro. I love doing keyword research, as we just talked about and I think, finding those niche keywords and using those in your PPC. Even though it's an old strategy, it works and it's always changing and not everyone has auto campaigns anymore, so it's something that's really important to do and I still like to do it because I love to know, like, what's changing. And another, really important, like leading or trailing indicator either one would be like branded search around your competitors branded search, so just understanding how many people less are searching for your competitors versus you. I think that provides a really unique opportunity to win. Bradley Sutton: Okay. If I were to give you the keys to the Helium 10 Product Roadmap. Something you know like hey, you're in charge of all of our product team a tool or a feature or a function that we don't have that you need, what would it be? Grace: I have two, okay, I think I asked about this already but Target Plus. I'd love to get a plugin, cause I love your dashboard, where I can see, like all my different marketplaces US, Canada, Mexico, Walmart all of that rolled up into one. I know it's probably still far out, but that would be really cool to be able to see that. Maybe TikTok shop I don't know if that's coming or maybe Bradley Sutton: What would help on TikTok shop specifically? Grace: I really like the sales product performance. That's like when I come in the morning I'm like what sold yesterday. That's where I'm looking okay and that's probably my favorite part about selling on Amazon is just seeing what's selling and how I can sell more of it. And then the second piece of it would be a Walmart ask. I know there's a tool where we're able to see kind of what the sales are on the listings for Walmart. I think there's probably opportunity to get that tool just sharpened a little bit so we really can see where the opportunity is on Walmart. I think there's still a lot of questions from everyone on like who's winning on Walmart? Like we know like CPGs are winning, but what brands are winning? There's a lot of information about amazon brands who are winning, but I think Walmart's still a little bit of a Black Box. So any tools that are available from an Amazon perspective, rolling those out and sharpening them for Walmart, would be great too. Bradley Sutton: Cool, cool, all right. So, what other strategies can you help people with out there who you know like, obviously it. You know somebody might be listening to this and like, well, what does this apply to me? I'm not a nine figure, I'm not even an eight figure or even seven figure seller, but some strategies that you're doing that, hey, even if somebody's new on Amazon or maybe you know six figure seller, they could. They could definitely be doing something you haven't mentioned yet today. Grace: Yeah, I think I'm going to speak to specifically the apparel and footwear and jewelry sellers out there. It's really hard to manage the assortment and I know I manage the 50,000 ASIN count, but we've developed processes internally to make that a lot easier. And I know catalog management is probably a hot button topic for all those apparel sellers out there. Managing sizes, colors, widths, all of that, tracking the variations that's something we can help with. So, whether it's managing variations, bringing them into one listing, separating them out, testing variation strategy, that's something that's kind of niche that we do all the time with our footwear brands to see how we can gain more share of shelf or share of click on different keywords, mostly branded. And then there's also way different style guidelines for apparel and footwear and we've learned how to harness those and utilize those to the best of our abilities. So just know that you don't have to do that on your own. There's agencies and sellers out there that specialize in just that and can help you free up your time to work on the strategic stuff and we can handle the catalog management side of it. Bradley Sutton: Last question I guess would be you know, I'm assuming maybe you might use some AI things, especially having to manage so many listings like have you leverage AI in your amazon management business and, if so, how? Grace: Yes, we've definitely started utilizing it from a copy perspective. We use a bunch of different AI tools, but one thing that's worked for us is taking our keyword research, plugging it into pick the engine that you want to use, give them your product description and have them help at least get a starting point for what your bullet points and your title should be. It just saves so much time instead of sitting there and being like okay, here are my keywords, here's what I want to say, but I don't need to type all of it out on my own. So, yes, it's not going to be perfect, but it's a great place to start and, honestly, a great place to start with really anything, whether it's Amazon copy images or even just writing an email to a brand partner or a proposal to leadership it. Leadership Like it's just a super helpful tool that'll save time across the board. Bradley Sutton: Cool. Cool. All right. Last non-Amazon question. I see your Instagram. You're traveling a lot, favorite travel spots and what's on the bucket list for you that you haven't been to? Grace: Oh, my gosh. Okay. So recently my friends and I rented a beach house in Oak Island, North Carolina. It's like a tiny little town on the coast, but it was so beautiful and so fun and it was like a great way to disconnect. We literally saw dolphins from our balcony. It's like so cool. Bradley Sutton: Wow. Grace: So that was really fun. I was just kind of wholesome and nice to be able to unplug a little bit, although I never truly unplugged because slightly addicted to selling on amazon. Um, that's why we're here, right. And then, in terms of bucket list, I've never been to Europe, which is crazy. I need to get to Italy. I'm such a wine person, I'm such a like I love food. So that is on my bucket list. I hope I can get out in the next few years. Bradley Sutton: Maybe get your boss to send you to. We're doing a it's not Italy, but nearby to Madrid. End of May we are doing a workshop, high-end workshop, in Madrid. So, that could be an opportunity to business expense for your company and learn some new strategies. And you get to, you know, maybe make a side trip to Italy on your own dime. So if anybody else is interested, I'll know. I going to try and get Grace to go. h10.me/elitespain. It's open to everybody to join. All right, well, Grace, thank you so much for coming on here. It's been great to see all that you've accomplished on Amazon. I wish you the best of success in the future and maybe we'll bring you back on and let's see how you know how deep into the hundreds of millions that your company has been able to sell next year. Grace: I want to plug. I have an amazing team. This is not just me. I just happen to be the voice of them so I want to make sure I give them a shout out too. Bradley Sutton: If somebody wants to like maybe find you on the interwebs. I mean you can be incognito if you want, you don't have to answer this. But how can they find you out there? Grace: Yeah, so if you're interested in services from PowerPlay, powerplayretail.com, find us on LinkedIn. Otherwise, you can find me on Instagram or LinkedIn. I'm also like a LinkedIn crazy person, so I will respond probably in the first one minute but that's the easiest way to reach me. Bradley Sutton: Is the founder of your company, like a hockey fan or something. Is that the name? Is that where PowerPlay comes from? Grace: I get that question a lot. No, but we always like use that as kind of like a hook, and we're also in Minnesota so hockey and Minnesota. Bradley Sutton: So that's what I was about to say. Minnesota is a hockey. Yeah, okay, all right, well, Grace. Grace: PowerPlay Hockey Jerseys, so I will say. Bradley Sutton: Hey, you know me about my Helium 10 jersey, so I'm all about those jerseys. All right. Well, thank you so much for joining us and I hope to see you at maybe what Amazon Accelerate in Seattle, where's the next one. Grace: Yeah, I'll be at Accelerate. I'll be bopping around to different conferences but maybe I'll see you in Spain. Bradley Sutton: Hey, let's do it. Let's do it, all right, we'll see you later, Grace.

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FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: BigCommerce ran its annual summit last week in London, welcoming more than 400 agency and technology partners, 200 customers and 100 employees from across the globe. In this podcast, James & Paul digest the latest company news, assessing what the Summit reveals about their market position, go-to-market strategy and what the latest developments reveal about their product proposition and roadmap. It has been a challenging few years for BigCommerce. Shopify has accelerated its product capability but the pace of roadmap change from BigCommerce hasn't really delighted merchants. They also had to cut the workforce as part of a global restructuring to align with their go-to-market strategy. However, BigCommerce is still landing marquee clients, really strong in enterprise B2B and has attracted a few exciting B2C brands like White Stuff and The Real Real in the US. Join Paul and James as they explore the new Catalyst composable storefront, latest news on International & B2B, and what's happening with key product capabilities like Feedonomics and the tight partnership with PayPal that now has a password free checkout in beta in the US. If you'd like to talk to use about how we can help you evaluate and select your ecommerce tech, please reach out on LinkedIn.

Onboarding New Product ManagersIn this episode of Arguing Agile, hosts Product Manager Brian Orlando and Enterprise Business Agility Coach Om Patel dive into the challenges and best practices around onboarding new product managers. Topics include:Communicating the company vision, mission and goals Mapping key players, stakeholders and decision-making processesAligning the new PM's goals to organizational objectivesBuilding and owning the product roadmap Understanding customers, segmentation and building empathyThe importance of mentorship and coaching for new PMsWhether you're a product leader looking to optimize your onboarding or a new PM wanting to hit the ground running, this episode provides actionable tips to set up PMs for success from day one!Roman Pichler's Stakeholder Management Article referenced in the podcast:https://www.romanpichler.com/blog/stakeholder-management-tips-for-product-people/= = = = = = = = = = = =Watch it on YouTube= = = = = = = = = = = =Subscribe to our YouTube Channel:https://www.youtube.com/channel/UC8XUSoJPxGPI8EtuUAHOb6g?sub_confirmation=1Apple Podcasts:https://podcasts.apple.com/us/podcast/agile-podcast/id1568557596Spotify:https://open.spotify.com/show/362QvYORmtZRKAeTAE57v3Amazon Music:https://music.amazon.com/podcasts/ee3506fc-38f2-46d1-a301-79681c55ed82/Agile-Podcast= = = = = = = = = = = =Toronto Is My Beat (Music Sample)By Whitewolf (Source: https://ccmixter.org/files/whitewolf225/60181)CC BY 4.0 DEED (https://creativecommons.org/licenses/by/4.0/deed.en)

Q2 ROADMAP We wrote the book on Cold Calling: Preview the Intro Mr. Miyagi Method: 18 Cold Call Objections & How to Handle Twitter: Follow Armand YouTube: Stay Tuned Tactic Teardowns: Register for Q2 Sessions Kevin “KD” Dorsey Joins the Club: Congratulate KD RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

In this episode of Product Thinking, Craig Saldanha, Chief Product Officer at Yelp, joins Melissa Perri to explore user research, two-sided marketplaces, and the concept of the flywheel. They discuss future-proofing the business, building customer trust, and Yelp's importance as a platform for reviews and recommendations.

In this episode, the Operators discuss Ridge's recent announcement that they've partnered with Marques Brownlee, the number one tech YouTuber. The decision to bring in Marques as an investor, advisor, and board member is driven by the belief that creator-led brands are the future. Sean explains that the skills that made Ridge successful in the past, such as digital marketing, are no longer as relevant due to changes in the digital advertising landscape. The partnership with Marques aims to leverage his expertise in content creation and storytelling to elevate Ridge's brand. 01:11 Ridge's Partnership with Marques 05:46 The Importance of Standing Out 08:32 Impact on Marques' Relationships with Competitors 10:27 The Decision to Bring in an Equity Partner 11:38 Considering the Future of Creator-led Brands 15:37 The Marriage of Creators and Successful Brands 22:26 Involvement of Creators in Product Development 23:29 Learning from Hexclad's Partnership with Gordon Ramsay 24:16 Inspiration and Goals for Ridge 24:57 Choosing Influencers: Reach vs. Brand Alignment 27:04 Being Patient and Making the Right Move 28:27 Finding a Person with a Track Record of Relevance 29:09 Tiered Approach to Brand Partnerships 30:37 The Value of Organic Content and Authentic Partnerships 33:06 Building Relationships with Influencers 36:32 The Future of Organic Content for Brands 37:08 Product Roadmap and Influencer Partnerships 38:13 The Power Law of Organic Content 39:01 The Importance of Getting Good at Organic Social 40:21 Expanding into Different Communities and Markets 41:36 Summary and Appreciation Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message

Product Roadmap: Q1 2024 Bringing you the biggest, baddest roadmap you've ever seen, including: Our first (and probably last) Bootcamp - 30mpc.com/bootcamp We wrote the book on Cold Calling - 30mpc.com/book THE LATEST FROM 30MPC Tactic Teardown Toolkits & Templates THINGS YOU CAN STEAL Prospecting Lavender: Sales Email Frameworks ZoomInfo: 5 Plays, 30MPC Style Woodpecker: Nick's Sales Cadence Orum: 5 Cold Call Objection Talk Tracks Owler: 4 Multi-Channel Prospecting Touchpoints (Try Owler Max) Boomerang: Tactics for Peak Productivity Discovery & Demo Otter.ai: The Ultimate Discovery Checklist Clari: How to Sell to the CFO Calendly: Speed up your sales cycle & increase revenue Klue: Dismantling Competitors Sales Process Demandbase: 6 Templates to Accelerate Deals Superhuman: 6 Ways To Be An Inbox Superhuman Gong: Master Class Qwilr: Sales Proposal Upgrade Outreach: 1 Sequence to Create and 5 Templates to Close Accord: Business Case Template Prolifiq: Relationship Mapping Playbook Salesloft: Selling to Power ONE ASK You know we feel a bit awkward asking, but if you made it this far, it would mean the world if you joined our newsletter. It will increase your chances of making President's Club by 227%. Okay maybe not, but we'd still really love you for it :)

Kevin Niparko is the VP of Product @ Twilio. Kevin joined Twilio through the acquisition of Segment where he spent an incredible 8 years in numerous different roles including as Head of Product. Before entering the world of product, Kevin was a Management Associate at the world-renowned, Bridgewater Associates. In Today's Episode with Kevin Niparko We Discuss: 1. From Bridgewater to Head of Product: How Kevin made his way from the world of asset management and analytics to leading product teams? What are 1-2 of Kevin's biggest takeaways from his time at Bridgewater with Ray Dalio? How did the 8 year journey with Segment leading to their $3BN acquisition impact his approach to product? 2. What Makes a Great Product Person: Does Kevin believe that product is more art or science? If he were to put a number on it? What would it be out of 100? Why does Kevin believe that all product people should learn to write? Why does Kevin believe that the best product people are generalists and not specialists? Why does Kevin think that analytics is an insanely good start for product people? 3. How to Hire the Best Product People: How does Kevin approach the hiring process for product hires today? What are the non-obvious traits of hires he looks for? How does he test for them? Does Kevin use case studies? Where do many fall down? What do the best do? 4. Product Reviews: Good vs Great: How often does Kevin do product reviews? Who is invited? How have product reviews changed in a world where the company is now fully remote? What is the difference between good and great product reviews? What is the single best product decision Kevin has made? What did he learn? What is the worst product decision Kevin made? How did that change his approach?

This week, Unsolicited Feedback welcomes Elena Verna - the OG of PLG, former SVP growth at Survey Monkey, and renowned PLG advisor to Miro, Amplitude and MongoDB. Now, she's the Interim Head of Growth at Dropbox, and trust us, you're not going to want to miss what she has to say as today's trio:

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Apple Vision Pro has safety measures for 'fully immersive' visionOS apps, iOS 17 won't launch with some key features, iPhone 15 Pro case leaks hinting at an 'Action' button and larger camera, plus insights into Apple's product roadmap.Contact our hosts@stephenrobles on TwitterStephen on Mastodon@Hillitech on TwitterWes on MastodonSponsored by:Kolide: Kolide ensures only secure devices can access your cloud apps. Plus, it's Zero Trust, tailor-made for Okta. Book a demo today when you visit: kolide.com/appleinsiderLinks from the showHow Vision Pro's top strap works and when it may be neededVision Pro safety concerns limit 'fully immersive' appsiOS 17 features not available at launchiOS 17 Photos App Can Tell You What Those Confusing Laundry Symbols Mean - MacRumorsLeaked iPhone 15 Pro cases show 'Action' button, larger cameraApple product roadmap includes Apple Watch Ultra, new MacBooksDaring Fireball: Ahead of Season 1 Finale, Apple Has Made the Entire First Episode of ‘Silo' Free — on TwitterApollo Decline Refund PageApple's iPhone came out 16 years ago and changed the worldSupport the showSupport the show on Patreon or Apple Podcasts to get ad-free episodes every week, access to our private Discord channel, and early release of the show! We would also appreciate a 5-star rating and review in Apple PodcastsMore AppleInsider podcastsTune in to our HomeKit Insider podcast covering the latest news, products, apps and everything HomeKit related. Subscribe in Apple Podcasts, Overcast, or just search for HomeKit Insider wherever you get your podcasts.Subscribe and listen to our AppleInsider Daily podcast for the latest Apple news Monday through Friday. You can find it on Apple Podcasts, Overcast, or anywhere you listen to podcasts.Podcast artwork from Basic Apple Guy. Download the free wallpaper pack here.Those interested in sponsoring the show can reach out to us at: steve@appleinsider.com (00:00) - Intro (03:43) - Apple Vision Pro (21:56) - Sponsor: Kolide (23:00) - iOS 17 Delayed Features (28:03) - iOS Visual Lookup (34:27) - iPhone 15 Leaked Cases (37:44) - Apple Product Roadmap (41:26) - iPad mini Quirk (44:00) - Silo on Twitter (47:44) - Farewell, Apollo (51:00) - iPhone Turns 16 ★ Support this podcast on Patreon ★