Podcasts about prodpad

In this episode, Karl and Richard Cawkill delve into the critical intersection of sales and product management. They discuss the challenges and synergies between these two roles, emphasizing the importance of collaboration for business growth. Richard shares his unique insights from his dual roles at ProdPad and the Sustainable Watch Company, offering valuable perspectives on how sales and product teams can work together more effectively. Key Topics Discussed: Sales and Product Management Dynamics Richard's Experience and Insights Challenges in Sales and Product Collaboration The Role of AI in Sales and Product Collaboration Richard's Entrepreneurial Journey Quotes: "Product and sales are so heavily dependent on each other. It's almost like a classic brother-sister relationship." "The importance of feedback can unlock a lot of opportunities for both product market fit and sales dialogues." Call to Action: Follow Richard Cawkill on LinkedIn for more insights on sales and product management. Check out the Sustainable Watch Company for eco-friendly timepieces. 

Janna Bastow, co-founder of Mind the Product and ProdPad, shares her journey of becoming a product manager, launching the world's largest community for product people, and the challenges of transitioning to entrepreneurship.From unexpected career paths to understanding key skills for success in product management, Janna provides invaluable insights and practical tips for anyone looking to break into product management.The conversation delves into product discovery, the impact of AI in product management, and the importance of aligning product goals with business needs. Jana also discusses the unique challenges of curating events and scaling a community from a small gathering to a global phenomenon.00:00 Introduction to the World's Largest Product Community01:03 Superpower: Connecting the Dots in Product Management02:07 Journey into Product Management: Accidental Beginnings04:51 Defining the Role of a Product Manager06:03 Skills for Success in Product Management09:40 Breaking into Product Management: Tips17:17 Balancing Customer Needs and Business Goals21:54 The Importance of Product Discovery25:27 The Birth of Mind the Product28:20 The Growth of a Product Community31:02 Building a Community and Selling Out Events37:30 Founding ProdPad: From Idea to Execution43:24 Integrating AI in Product Management48:23 Reflections and Future OutlookJanna BastowJanna Bastow is the inventor of the Now-Next-Later roadmap and is co-founder and CEO of ProdPad, product management and roadmapping software for product people. Janna is also co-founder of ProductTank and Mind the Product, the global community of product managers. She often starts and stops conversations with the question: “What problem are you trying to solve?”⚡️ In each episode, Paddy Dhanda deep dives into a new human Superpower to help you thrive in the age of AI.Paddy Dhanda (Host)Paddy works at the largest Tech training organisation in the UK and is passionate about helping tech professionals build human skills to thrive in the age of AI.Contact Paddy: paddy@superpowers.schoolSubscribe to my newsletter:

My guest today is Janna Bastow.Janna is the Co-founder of Mind the Product - the world's largest product community - Founder & CEO at ProdPad, and the inventor of the widely adopted roadmap framework “Now, Next, Later”There's so much Janna and I could have talked about but we focused on what great roadmaps look like, and the future of product management.We discussed:* The story behind how Now Next Later was invented, from idea to widely spread roadmap framework* Different ways to frame your roadmap based on your context* Using roadmaps, written narratives, and OKRs together* Roadmapping experiments* Designing roadmaps in ways that enable you to revisit what you've done and measure your outcomes* Roadmaps best practices* Why all companies will eventually die and what we can do about it* The Future of Product Management* How will AI impact both the role of Product and the products we build* And more This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit afonsofranco.substack.com

In this conversation, Janna Bastow, founder of ProdPad, shares her insights on testing pricing and packaging strategies. She discusses the importance of understanding the different roles and decision-makers in B2B purchasing, as well as the challenges of navigating the procurement process. Janna also talks about the evolution of pricing at ProdPad and the lessons learned from testing different packages and pricing structures. She highlights the value of customer feedback and the use of AI in product management. Overall, Janna emphasizes the need for product managers to focus on the core aspects of their role and leverage technology to automate repetitive tasks.

Integrating AI tools into the product management workflow isn't about cutting humans out of the loop. There's nothing in the product manager playbook saying, “yeah, yeah, just build this idea and ship it.” Instead, as ProdPad co-founder and CEO Janna Bastow suggests, use AI tools to remove some of the grunt work so that we … The post 132 / 3 Ways AI Is Transforming Product Management, with Janna Bastow appeared first on ITX Corp..

When you have questions about roadmaps, it pays to talk to someone who has spent way too much of her life thinking about them. Janna Bastow – co-founder of both Mind the Product and ProdPad joins us to give advice to anyone ready to break up with their roadmap.Featured Links: Follow Janna on Twitter and LinkedIn ｜  ProdPad on Twitter, and read more of her posts ｜ Troubleshooting Agile – Jeffery Fredrick & Douglas Squirrel's episode of The Product Experience ｜Killing Zombies – Lisa Long's episode of  The Product ExperienceOur HostsLily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She's currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She's worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath. Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury's. He participated in Silicon Valley Product Group's Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He's the author of What Do We Do Now? A Product Manager's Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon's music stores in the US & UK.

Delve into the essence of the product function in startups, uncovering its pivotal role in boosting customer value and achieving sustained product-market fit. With the guidance of seasoned experts Andrea Saez and Dave Martin, we peel back the layers of strategic product marketing and development. Andrea brings over a decade of experience, having made significant strides in startups and scale-ups like Prodpad, Airfocus, and Trent with her strategic prowess and ability to foster cross-team collaboration. On the other side, Dave, with two decades of experience, shares his journey through innovative product developments and his instrumental role in scaling high-growth products, navigating through mergers, acquisitions, and supporting successful SaaS exits. This episode is more than just an interview; it's a masterclass where Andrea and Dave, authors of the bestselling book "The Product Momentum Gap," share the origin story of their collaboration, the pressing problems their book aims to solve, and invaluable insights into maintaining product-market fit. They elaborate on why product-market fit is not a one-time achievement but a continuous pursuit, emphasizing the importance of user behavior understanding and innovation. -------------------------------------- 00:00 In this episode 00:36 Intro 01:07 Today's guests 02:34 Origins of collaboration: from idea to book 05:04 The essence of product-market fit explained 07:14 What are the identifying signs of losing product-market fit? 12:00 Importance of visible data metrics for product teams 13:04 Value creation plan - aligning teams for growth 14:46 The crucial collaboration of Product & Marketing 19:02 Our Sponsor 19:42 Understanding the pillars: Technology vs. Product 22:39 Strategic pitfalls - Andrea's example 25:31 Navigating product management pitfalls - are you solving the right problems? 30:32 Empowering product teams: avoiding common mistakes and frustration 33:40 Are toxic dynamics harming psychological safety? Exploring leadership solutions 38:31 The Build Trap: prioritizing customer value over commercial deals 39:58 B2B product-market fit: the danger of tactical over strategy 43:49 Where to get a copy of The Product Momentum Gap? 44:47 Three Learned Things 49:17 Outro --------------------------------------

On April 1st, 2013, ProdPad promised something revolutionary: “We now take your backlog of ideas, and with highly advanced big data crunching algorithm technology, automagically render a complete and accurate product roadmap. [...] The Auto-Roadmap Tool not only builds itself, but also covers for the hardest part of the Product Manager's job: Getting complete buy-in from your team.”Amazing! And product managers wrote in with unbridled excitement itching to get their hands on this incredible tool.Except… this was obviously an April Fool's joke, right!? Well, fast forward to today and it ain't a joke! ProdPad is building these automagical abilities right now. Thanks to Generative AI, this absurdist joke has become reality (though not yet the part about magically getting buy-in from your fussy stakeholders... that's in the 2.0 version :) On this episode of CRAFTED., Janna Bastow, the founder and CEO of ProdPad, founder of Mind The Product, inventor of the now-next-later roadmap, and an April Fool's prankster you need to keep your eye on describes what a great roadmap is, how AI is freeing up product people to do more meaningful work, and what the future of product management will entail (getting out of the building more!). Welcome to CRAFTED., a show about great products and the people who make them. Sign up for the CRAFTED. newsletter and explore past episodes at modernproductminds.com***CRAFTED. is sponsored by Artium, a next generation software development consultancy that combines elite human craftsmanship and artificial intelligence. See how Artium can help you build your future at artium.ai. 

Host Sara Landi Tortoli interviews Janna Bastow, who is the co-founder and CEO of ProdPad, Mind The Product, and ProductTank. In the product management space, Janna is known for introducing the "Now-Next-Later" roadmap, which is a more sustainable way to build products than the traditional timeline roadmap. During the interview, Janna shared valuable insights from her journey as a product manager and founder. She emphasized how important it is to solve problems, gather feedback, and prioritize tasks to create impactful products. The conversation also covered the challenges she faced while building and engaging communities through Mind The Product, as well as overcoming stage fright.00:00 Intro00:31 The importance of understanding the problem02:13 The shift from being excited by solutions to focusing on problems06:51 Gathering and prioritizing user feedback09:17 Being outcome-driven vs. customer-driven16:31 The "now, next, later" roadmap approach30:45 Building and engaging communities38:22 Overcoming stage fright and fostering psychological safety47:23 Closing thoughts and resources

The relationship status of Product Roadmaps and Product Managers: it's complicated. To get some great words of advice you better listen to this episode with Janna Bastow. She shares her wisdom and practicable tips how to deal with product roadmaps.If you want to reach out to Janna, you can find her on Twitter and LinkedIn.Two more additions:(1) We talked about the "Agency Trap" - you can read more about this here.(2) ProdPad has a public roadmap, check it out here.

Janna Bastow, CEO of ProdPad, joins this episode to discuss how product teams can build and use successful roadmaps. She also shares some insights on what makes great product managers and how to stand out when trying to move into product management from other roles.Highlights:On roadmaps...What is a roadmap? What are the prerequisites for a roadmap? (hint: you can't have a really successful roadmap without having a vision)A roadmap is a prototype of your strategy (wow! what a great way to think about it)How do teams use a roadmap? How often do you update your roadmap? And some general advice for current and aspiring product managers:Core skills that a great product manager needsHow to stand out from the crowd when trying to move into product managementLearn more at ProductVoices.com.

Janna Bastow is the Founder of Prodpad, a software that helps product managers plan and deliver better products. Janna also organizes ProductTank events worldwide, including Mind The Product, a global community of product managers.If you like our podcast, please don't forget to subscribe and support us on your favorite podcast players. We also would appreciate your feedback and rating to reach more people.We recently launched our new newsletter, Principles Friday, where I share one principle that can help you in your life or business, one thought-provoking question, and one call to action toward that principle. Please subscribe Here.It is Free and Short (2min).

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by https://saas.group/. I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #8, we are talking with Janna Bastow the co-founder of ProdPad (https://www.prodpad.com/). Janna talks about building ProdPad to become an ultimate piece of software for product managers along with growing Mind the Product, one of the biggest product communities in the world.Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-groupStay up to date: LinkedIn - https://www.linkedin.com/company/1479... Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

Episode Summary:In this episode of SaaS Origin Stories, Janna Bastow, CEO and Co-Founder of ProdPad, joins host Phil Alves. She shares how the idea for ProdPad had its roots in her frustrations from her product management days and how her bootstrapped startup provides workflow solutions for product teams and operations.  She shares her insights on five strategies that led to ProdPads success and gives her must-dos for all startups. She also advises on how to bootstrap your idea, develop a product market fit, and market positioning, and ramp the revenue pipeline. Guest at a Glance:Name: Janna BastowWhat She Does: Janna is the Co-Founder and CEO of ProdPad, a prioritization, and workflow solution for project management teams. Connect with Janna on LinkedIn Topics we cover:Factors to consider when bootstrappingFinding a good product market fitThe Now, Next, Later framework for painless and efficient prioritizationHow to position your product in the marketRamping your revenue streamKey Takeaways:Tick These Boxes Before Deciding to Bootstrap Janna has successfully bootstrapped her start-up by ticking the yes box on several critical points. First, your savings should cover your monthly expenses for at least 6-9 months before you quit your job. Next, always keep a secondary revenue stream going. Even after leaving your job, utilize your skillset and make time to do consulting gigs to maintain a parallel revenue stream.Make a timeline for go-to-market and a budget for expenses. It helps if the co-founders can cover the development tasks between them so that external and paid help is not required.“I counted up and calculated that if I quit my job and kept spending as I did, I had nine months cash in the bank”.Finding a Good Product Market FitHow do you ensure the ideal product-market fit? By solving a core and endemic problem faced by your audience. Identifying this problem is the crux of the discovery process. The real problem may differ from what you first think, so you need feedback from plenty of potential customers. However, there's a twist here. Customer feedback often pivots around the symptom and not the malaise, so to get to the real problem, you have to continuously ask the five ‘why' questions until you get to the core.“I would have saved myself a lot of heartache if I had spent more time in discovery than I did”. The Now, Next, Later Prioritization of TasksAny project manager will tell you that their biggest challenge is the rigidity of workflow timelines. No matter how well designed, real-world events always affect timelines, impacting on-time delivery. The Now, Next, and Later prioritizes tasks based on a broad timeline, providing much-needed flexibility at the task level. “Don't penalize yourself by having a timeline roadmap when you can have a flexible one”.How to Create a Winning Position in the MarketThe SaaS market is highly competitive, and whatever your idea, chances are someone bigger than you has been doing it for longer. How do you create a niche for yourself in this market? One way is not competing head-to-head and instead following a complementary positioning strategy. All legacy stacks like Jira, Atlassian, and Confluence have unique blindspots that create pain areas for project managers. Janna positioned ProdPad to work with these legacy systems while covering the blind spots giving ProdPad a winning and complementary positioning. “We never set out to replace Jira; we just wanted to sit really well alongside of it”.Focus on Ramping Your Revenue Pipeline After Implementing GTMOnce you've launched your product, you need to focus on building revenue for your startup. Most acquisition strategies hinge around offering a free trial and then converting a percentage of the leads to customers. So the two things you need to do is to ramp the number of leads and the conversion percentage. Janna shares how to iterate onboarding to achieve both goals. The other must-do is tracking the retention percentage and amplifying it.“We kept reiterating the onboarding process to get higher conversions, and we never lost sight of the retention number”.

Melissa Perri welcomes Janna Bastow to this episode of the Product Thinking Podcast. Janna is the founder of Mind the Product and the CEO and founder of ProdPad, which is software that helps manage your roadmap and product backlog. Janna and Melissa discuss the story of how ProdPad came to be and why Janna was inspired to build a more robust road mapping tool, how to become the most informed PM in your industry, the process behind creating the Now, Next, Later roadmap format and why it's caught on, how to communicate with other teams both before and after you create your roadmap, and how to influence your leadership to evolve their processes and thinking around road mapping.  Here are some key points you'll hear Melissa and Janna talk about: Janna shares how ProdPad came to fruition. “Some of the immediate problems were the fact that we have to ask the same questions over and over again: Why are we doing this thing, what is this thing we're doing? What problem does it solve?”  Janna has always taken a collaborative approach to product management. She knows she doesn't have all the answers, so she views her job as asking questions and using the knowledge of the people around her. When done right, product management is the most fun area of business. You get to play with different ideas, interact with different areas, and make decisions about what gets made. The Now-Next-Later roadmap focuses on prioritizing the most urgent tasks, identifying what needs to be done, and providing a framework for the scale of certain tasks, emphasizing sequence rather than time.  Many product managers prefer roadmaps in the style of Now-Next-Later because it doesn't communicate time at all. They don't want to be beholden to time estimations in anticipation of over-committing or not hitting deadlines. ProdPad is a mix of a coach and a SaaS tool designed to help you become a better product manager. It gives you a few key views in a non-exploitative format that allows you to view the order in which you are going to solve problems. One of the key things product managers can do to convince their leaders to adopt the Now-Next-Later roadmap is to speak their language; try to gain clarity on the core of their resistance. Resources Janna Bastow on the Web | LinkedIn | Twitter  ProdPad | Twitter

Melissa Perri welcomes Janna Bastow to this episode of the Product Thinking Podcast. Janna is the founder of Mind the Product and the CEO and founder of ProdPad, which is software that helps manage your roadmap and product backlog. Janna and Melissa discuss the story of how ProdPad came to be and why Janna was inspired to build a more robust road mapping tool, how to become the most informed PM in your industry, the process behind creating the Now, Next, Later roadmap format and why it's caught on, how to communicate with other teams both before and after you create your roadmap, and how to influence your leadership to evolve their processes and thinking around road mapping.  Here are some key points you'll hear Melissa and Janna talk about: Janna shares how ProdPad came to fruition. “Some of the immediate problems were the fact that we have to ask the same questions over and over again: Why are we doing this thing, what is this thing we're doing? What problem does it solve?”  Janna has always taken a collaborative approach to product management. She knows she doesn't have all the answers, so she views her job as asking questions and using the knowledge of the people around her. When done right, product management is the most fun area of business. You get to play with different ideas, interact with different areas, and make decisions about what gets made. The Now-Next-Later roadmap focuses on prioritizing the most urgent tasks, identifying what needs to be done, and providing a framework for the scale of certain tasks, emphasizing sequence rather than time.  Many product managers prefer roadmaps in the style of Now-Next-Later because it doesn't communicate time at all. They don't want to be beholden to time estimations in anticipation of over-committing or not hitting deadlines. ProdPad is a mix of a coach and a SaaS tool designed to help you become a better product manager. It gives you a few key views in a non-exploitative format that allows you to view the order in which you are going to solve problems. One of the key things product managers can do to convince their leaders to adopt the Now-Next-Later roadmap is to speak their language; try to gain clarity on the core of their resistance. Resources Janna Bastow on the Web | LinkedIn | Twitter  ProdPad | Twitter

Janna Bastow is a former product manager, and currently the CEO and co-founder of ProdPad. She also co-founded Mind the Product, a community for PMs, which has grown to 300,000 members across the world. In today's podcast, Janna discusses the limitations of timeline-based Gantt charts and her “Now/Next/Later” framework. She also shares stories about hosting conferences and gives some great tips on how to improve your presentation skills and cope with performance anxiety.—Where to find Janna Bastow:• Twitter: https://twitter.com/simplybastow• LinkedIn: https://www.linkedin.com/in/jannabastow• The ProdPad newsletter: https://www.prodpad.com/newsletter/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Thank you to our wonderful sponsors for making this episode possible:• Formsort: https://formsort.com/lenny• Coda: http://coda.io/lenny• Amplitude: https://amplitude.com/—Referenced:• Mind the Product: https://www.mindtheproduct.com/• The Trouble with Traditional Roadmaps: https://www.prodpad.com/resources/guides/ditch-the-timeline-roadmap/the-trouble-with-traditional-timeline-roadmaps/• ProdPad's Sandbox: https://www.prodpad.com/sandbox/• Geoffrey Moore's product vision template: https://www.prodpad.com/blog/product-vision-template/• The Art of Profitability: https://www.amazon.com/Art-Profitability-Adrian-Slywotzky/dp/0446692271• The Sandman on Netflix: https://www.netflix.com/title/81150303• Startups for the Rest of Us podcast: https://www.startupsfortherestofus.com/• Christina Wodtke on Twitter: https://twitter.com/cwodtke—In this episode, we cover:(01:10) Janna's background(05:28) How the community evolved at Mind the Product(08:22) The tricky logistics of putting together a conference(10:48) Are conferences profitable?(13:00) How Janna developed her storytelling and presentation skills(16:44) How to fight performance anxiety(19:25) Mistakes are humanizing—how to power through and deliver your presentation(22:11) The limitations of traditional timeline roadmaps(25:00) Janna's Now/Next/Later framework(28:08) How to work without the structure of dated timelines, and why soft launches are important(32:57) What great product teams are doing well(35:05) The importance of retrospectives(36:45) How to shift the culture at larger companies(39:43) How ProdPad creates better product management practices(42:04) How to learn the Now/Next/Later framework(46:59) Geoffrey Moore's product vision template(48:36) Lessons for PMs interested in becoming founders(50:48) Lightning round—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Janna Bastow, co-founder of ProdPad. You'll learn why product teams are moving away from time-based roadmaps, how this framework allows flexibility, and why it's okay to apply only some parts of a methodology based on your situation.Please head over to the episode page for the detailed recap and key takeaways.Show notesProdPad – Janna's productSimon Cast – Janna's co-founder at ProdPad and Mind the ProductShape Up – a book by Ryan SingerTom Loosemore's talk at Mind the Product 2012Mind the Product – the world's largest community of product peopleThe Product Experience PodcastStartups for the Rest of UsProductTank – an informal meetup that brings together product peopleDovetail, Aurelius – research management tools UI Breakfast Podcast. Episode 239: Product Management for UX with Christian CrumlishDitch the Timeline RoadmapFollow Janna on LinkedIn and TwitterExplore ProdPad in Sandbox modeThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Can your roadmap be better than a traditional timeline? In this episode, we talk to Janna Bastow, co-founder of ProdPad. You'll learn why product teams are moving away from time-based roadmaps, how this framework allows flexibility, and why it's okay to apply only some parts of a methodology based on your situation.Visit our website for the detailed episode recap with key learnings.ProdPad – Janna's productSimon Cast – Janna's co-founder at ProdPad and Mind the ProductShape Up – a book by Ryan SingerTom Loosemore's talk at Mind the Product 2012Mind the Product – the world's largest community of product peopleThe Product Experience PodcastStartups for the Rest of UsProductTank – an informal meetup that brings together product peopleDovetail, Aurelius – research management tools UI Breakfast Podcast. Episode 239: Product Management for UX with Christian CrumlishDitch the Timeline RoadmapFollow Janna on LinkedIn and TwitterExplore ProdPad in Sandbox modeThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Welcome to the Backlog and Agile Board series. We are going back to the basics of Product Management, exploring the products all product people are using to manage their backlog and work with their teams.In this episode, Matt and Moshe had the pleasure of speaking with Wes Galliher, Head of Product at Productable, about the tool Pivotal Tracker. Wes speaks about how his team is leveraging the tool to help manage and visualize the work they are doing as a startup.In the episode, Wes talks about:* Integrations, including one with ProdPad to help with product vision* Metrics and how they help the team stay on track* Advantages of using opinionated softwareAnd more…To learn more about Pivotal Tracker: https://www.pivotaltracker.com/Connect with Wes on LinkedIn and learn more about Productable:https://www.linkedin.com/in/wesgalliher/https://www.beproductable.com/Connect with Matt and Moshe on LinkedIn:*Matt - www.linkedin.com/in/mattgreenanalytics*Moshe - www.linkedin.com/in/mikanovsky *Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Topics discussed in this episode:Indicators of Engaged UsersAs Janna says, they look for the number of comments on the app as it's a clear indicator of someone testing it out to see if it works. They also look at if a user is integrating another tool on the app. Folks who fail with integrations and may not post as much aren't likely to stick around in the long run.Predicting ChurnA huge part of what the folks at ProdPad have been doing is trying to figure out which activities people are or aren't doing before they churn. The data is transferred to the CS team who then reach out to customers whose usage has dropped off.Iterating on Packaging and PricingA big piece that Janna and ProdPad are looking at is how to better package and price the product to provide the proper value at the right size for the right customers. Pricing is a crucial tool in retaining customers and it seems they've been doing it right over at ProdPad as Janna says their first customer ever is still with them.This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.

Anyone who has been in product management knows that a timeline is part of everyday life. Frankly, it's hard for a lot of people to imagine not living in this timeline-driven world. But why are timelines so important? More often than not, they are arbitrary and not tied to any real customer or market need. It's not to say we should just take our sweet time and be lackadaisical, we still need to meet customer needs in a timely manner and beat the competition in providing value. But are timelines in their traditional sense the proper means to that end?  In this episode, Janna Bastow, co-founder of Mind the Product and CEO of ProdPad, shares her wisdom on how organizations can move away from timeline driven focus and create more value along the way.  

After hearing from 5 product managers about their experience with Aha!, Productboard, Roadmunk, ProdPad and Jira, Matt and Moshe met again to summarize what they learned about the Feedback & Roadmaps products.Some of the discussion points include:- Knowing why you are using these products- Systematizing the feedback and ideas you get from everyone- Communicating and collaborating via roadmaps, but don't forget it's not the only way!- Outputs vs. outcomes roadmaps- Integrations with other products- And more*Matt - www.linkedin.com/in/mattgreenanalytics*Moshe - www.linkedin.com/in/mikanovsky

In this episode, Matt and Moshe are joined by Eddie Sawyers, Chief Product Officer at Tillo, to discuss the product management tool ProdPad and his use of it's ideas, feedback and roadmapping capabilities.*You can connect with Eddie at LinkedIn: www.linkedin.com/in/eddie-sawyers/*ProdPad is a product management tool that is used for collecting feedback and ideas from users and stakeholders, and creating product roadmaps. To learn more about ProdPad visit https://www.prodpad.com/*Note: any views mentioned in the podcast about ProdPad are the sole views of our hosts and guests, and do not represent ProdPad in any way.

An interview with Emily Tate. Emily is the Managing Director of Mind the Product, the world's leading product management community. Emily started out in marketing, before moving into product management at an aviation company and then onto Mind the Product via a serendipitous sequence of events. She's passionate about product and claims to be able to talk about it all day long! We talk about a lot, including: What the Managing Director of Mind the Product is up to these days and some of the exciting plans as we get out of the pandemic How she got started in marketing, then product, then marketing, then product, and what made her settle into product management in the end The challenges of being product manager for a technical product, and whether you need to be technical to be a product manager Whether it's fair for employers to expect product managers to have deep subject matter expertise or whether being a good product manager is enough Whether there's a right way to "do product", the different types of product manager, and the importance of not judging yourself on your weakest skills The futility of trying to hire unicorn product managers, and making sure you hire the right product managers for the right products Whether the wealth of aspirational content out there is setting too high a bar for product managers What to do when you're working for a company that doesn't do product management well, and how to sell yourself into the next company when you know you weren't doing everything by the book Some of the warning signs & red flags you should watch out for when applying for a product management job The pros and cons of with fortune cookie influencer advice, and making peace with the intentions behind it And much more! Get more from Mind the Product If you want to hear more about the Mind the Product origin story, check out this episode with Janna Bastow, co-founder of Mind the Product and CEO of ProdPad. Contact Emily If you want to catch up with Emily, you can reach her on LinkedIn or Twitter.

Andrea Saez is the Senior Product Marketing Manager at airfocus. airfocus is an easy-to-use prioritization and road mapping software solution that helps teams visualize priorities, build lean roadmaps, collaborate on strategy, and align vision with the whole organization. In this episode, she will talk about creating a product adoption strategy. She will also give tips and recommendations on doing product adoption and dealing with customers.  Show Notes [00:58] How Andrea defines Product Strategy and how it fits in the product roadmap [01:38] How to start coming up with product adoption strategy in teams for her  [02:41] Her suggestion on the product adoption goal to drive around and how to hit it [04:41] Her way of knowing if a product is already adopted [07:02] The strategies and tactics to achieve the desired goal or outcome  [09:07] An experiment she had on product adoption [10:50] On driving product adoption geared towards a buying persona [12:45] How she measures product adoption on new features [15:57] How she deals with user issues  [18:21] On measuring loyalty, giving delighters, and creating and developing relationships with users [26:18] Her advice for the product-led community and enthusiasts [30:13] Her view on the scope of product adoption [31:22] Her tips for creating a customer experience journey map across teams [33:01] How she handles communication with uninterested customers [36:24] On balancing self-education and personal experience for customers About Andrea Saez Andrea Saez is passionate about product management, growth strategies, and community engagement. She loves to learn, talk, and engage with customers and apply product-thinking to scaling companies. She shares her passion through writing and hosting talks and events. Andrea is the Co-Founder of The Product Dynamic. It is a company that helps teams navigate organizations, defeat cognitive biases and create healthy working dynamics across teams to build great products and drive positive change. She has honed her expertise through her experiences working in various companies such as Evoca, CakeMail, Amilia Technologies, Inc., Brandwatch and ProdPad.   Links Mentioned Miro Hubspot Canva   Profile airfocus Andrea Saez on LinkedIn

When your organization isn't pointed in the same direction, it's really hard for a Product Owner to work effectively. You can end up in pointless discussions, working on the wrong thing, and lacking a focus on real customer value. How can we help our teams and others get aligned with the same goals and visions of the company? In this episode, Janna Bastow of Mind the Product and ProdPad joins the show to discuss some of her thoughts and experience with helping achieve an organization become more aligned and ways to check in regularly to see how it is progressing. How do you work toward making sure all your ducks are in a row? Feedback: twitter - @deliveritcast email - deliveritcast@gmail.com Links: PO Coaching and Consulting - seek taiju http://seektaiju.com/index.html Janna Bastow - @simplybastow on twitter  - http://www.simplybastow.com/about/ Janna Bastow - "Product Leadership: Autonomy, Alignment, and Psychological Safety"  Marc Kadish - "Collaborative Alignment – the ‘Auftragsklarung’ framework"  Brian O'Fallon - "Organizational Alignment Will Make Or Break Your Agile Transformation"  Russell Olsen - “Shipped Is Only the Beginning: The 10/10/10 Approach to Product Rollouts” David Harris/Tom Croonesgorghs - "Bayesian Product Ranking at Wayfair"

Nandini has a background in marketing and journalism and has been responsible for growth and community at companies including Kayako and ProdPad. She was named by Business Insider as one of 23 industry leaders “fixing” digital advertising and a Digiday Changemaker in 2017. At BoS USA Online 2020, Nandini discussed some of the potential dangers organisations face in a world where news travels fast online. She shares some insider insight into why HotJar publicly dropped the Trump campaign and GOP's account in August 2020 and she also explores the role of acceptable use policies and the steps you can take to ensure your companies values stand the test of time. For more great talks, visit businessofsoftware.org/videos. --- Send in a voice message: https://anchor.fm/business-of-software/message

In this episode, we're going to learn from a product growth specialist. We discussed: Why does your content team need to think like a product team?How does it benefit?Live case study on how to thinkWhat's a ProdPad way of thinking? Follow -- ProdPad's Twitter account & Andrea's LinkedIn Profile to stay updated. I personally learn from Andrea's mindset and posts on my LinkedIn newsfeed.

An interview with Andrea Saez. Andrea works in Product Growth & Education for ProdPad. She's a lifelong learner, educator and advocate, looking to help Product Managers make good decisions. We talk about her journey into Product Management, why certifications aren't all that they cracked up to be and how Human Psychology helps make good product decisions. We talk about: How Andrea got into Product Management after being the first person to ask her boss "why?" Why Customer Support staff are ideally placed to become Product Managers How Andrea stays motivated during all of her social media product management advocacy, and how she loves Mondays Why date-based roadmaps are the devil and why management want them because of Previous Product Trauma How Product need to take more responsibility when Sales make a commitment Why certifications aren't really worth much without follow on experience And much more!

An interview with Janna Bastow. Janna is co-founder of ProdPad and Mind the Product, and inventor of the Now/Next/Later roadmap. We talk about a few things: How ProdPad started as an idea to solve a problem for Janna in her Product Management job and became a company serving thousands of Product Managers How date-based roadmaps are the devil and how to tackle management wanting false security The perils of building features for clients, falling into the trap of being an agency instead of a product company, and never getting the chance to solve big problems How Mind the Product started out and how they've pivoted to run successful events even in the middle of a pandemic (and how she misses a good flat white) Janna's recent ADHD diagnosis, what that meant to her, how she's managing it, and some of the advantages and disadvantages the condition brings to Product Management

When you have questions about roadmaps, it pays to talk to someone who has spent way too much of her life thinking about them. Janna Bastow – co-founder of both Mind the Product and ProdPad—has been trying to fix the problems of roadmaps for most of her professional life. She hacked together the first version [...] Read more » The post Roadmaps Are Dead. Long Live Roadmaps! – Janna Bastow on The Product Experience appeared first on Mind the Product.

Week 42 Topic: Support’s Relationship to SalesLiz Love, CCO at ProdPad, comes on the podcast for the first time, to talk about how ProdPad has joined up the customer journey end-to-end, from Sales to Support.Support the show (https://www.patreon.com/user?u=28654526)

We know that time-based roadmaps never seem to work. But product teams still need a way to plan, coordinate, and share what they're working on both internally and externally. Enter Janna Bastow, the CEO and Co-Founder of ProdPad, who has gone on a long journey to the promised land of roadmaps. In this episode, Maggie learns from Janna the right way to think about roadmaps, how they're actually a tool for prototyping strategy, and how to get out from under the tyranny of the Gantt chart.Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, hit the subscribe button, and share the pod with your friends! You can connect with Maggie on Twitter @maggiecrowley and Janna @simplybastow

We know that time-based roadmaps never seem to work. But product teams still need a way to plan, coordinate, and share what they're working on both internally and externally. Enter Janna Bastow, the CEO and Co-Founder of ProdPad, who has gone on a long journey to the promised land of roadmaps. In this episode, Maggie learns from Janna the right way to think about roadmaps, how they're actually a tool for prototyping strategy, and how to get out from under the tyranny of the Gantt chart. Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, hit the subscribe button, and share the pod with your friends! You can connect with Maggie on Twitter @maggiecrowley and Janna @simplybastow

Should we prioritise the x feature or the y feature? What should be left out of our MVP? Is there a framework we can use to decide effectively? In this interview with Janna Bastow, Co-founder at Prodpad and Mind the Product, we are discussing about Product managers' biggest challenge: Prioritization. Janna shares her way of thinking in regards to the topic and shares actionable frameworks that can help our thinking process. Key takeaways: - Which is the best framework to prioritise as a product manager - How to prioritise the personas for which you are building the product - How to filter out feedback that should be considered in the product development phase The interviewee: Janna Bastow is co-founder of ProdPad, product management and roadmapping software for product people. The interviewer: Aggelos Mouzakitis is the founder of Growth Sandwich. He created Growth Sandwich, back in 2017 with a sole vision: to help promising early-stage teams get their products to market in a solid manner. He has worked or trained more than 500 marketers and founders on how to get to the market with the right mix of tactics and a product that drives engagement and happiness. About Growth Sandwich: Growth Sandwich is the first European Product-led Go-to-Market Strategy agency. We specialise in helping SaaS products and businesses that operate in the subscription economy. Our approach is 100% customer-centric and we help post-Product/Market fit companies establish a repeatable selling motion and recurring revenues.

Janna Bastow (@simplybastow) grew frustrated with the lack of tools helping product managers to do their jobs, so built her own! Today, Janna is CEO at ProdPad which provides software for product managers all over the world. In this episode we’ll explore how the company got started and scaled without any VC funding, through to how to scale and onboard customers effectively.

Janna Bastow is the co-founder and CEO of ProdPad. In this episode of the Product Science Podcast, we talk about how she learned how to really be agile and lean, why she started ProdPad, and how Prodpad makes product decisions. Read the show notes to learn more.

On this month's episode of The Struggle, we speak with Janna Bastow, Co-Founder and CEO of ProdPad, a SaaS platform for product management that helps product managers develop product strategy. It took Janna about a week on the job as a product manager to realize that she didn't have the tools necessary to do her job. Creating roadmaps, managing a backlog of features and writing specs was all done in Powerpoint and Excel, tools never created for such purposes. Yet for two years that is exactly what Janna used. Until one day she decided she had had enough of waiting for better tools and together with what would become her co-founder, Simon Cast, began building the tool she never had. Initially, Janna and Simon used it just for themselves but it didn't take long until they realized that many other product managers just like them would find it useful. In 2012 they quit their jobs and in February 2013 ProdPad was officially launched. They signed their first customer within the month, a customer that is still with them to this day. However, it hasn't been all breezy for ProdPad. On the contrary. In the six years since launching, Prodpad has been through the Plateau of Doom and has entertained the idea of VC funding back and forth, ultimately deciding to bootstrap and accepting the challenges that path comes with. The experience comes with many lessons, some regrets, and some mistakes. One thing that has been there from the beginning is the fundamental agreement between Janna and Simon that they were building a business, not a startup. Every decision has stemmed from that. Like all the other guests on The Struggle, we have the utmost respect for Janna and the fact she never gave in to the struggle but instead always remained aware of why she was doing all this. You can see Janna and many other incredible founders like her at SaaStock19 in October or if you cannot wait until then, at SaaStock East Coast this June 4-5. They too will share the struggles and the lessons they have picked up from the experience of growing and scaling their SaaS companies. Some of the speakers at SaaStock East Coast include Ragy Thomas, CEO and Co-Founder of Sprinklr, Jonathan Cherki, CEO and Co-Founder, ContentSquare and Julie Weill Persofsky, Partner at Winning By Design. As listeners to the show, you can avail of our 2-for-1 ticket deal. Grab yours now. Listen to our previous episode with Janna.

Janna Bastow is the Founder and CEO of ProdPad. On CHURN.FM today she shares their unique approach to gamifying onboarding and how experimenting with value-based pricing helped them cross over the magic threshold to negative churn.

Bu hafta App Samurai'ın Ürün Yöneticisi Aykut Bal'ı dinledik. Reklam teknolojisi alanında global ürünler geliştiren App Samurai'ın agile prensiplerini kendi çalışma yöntemlerine göre nasıl şekillendirdiklerini, ekip ve müşteriden gelen isteklerin ProdPad üzerinde nasıl yönetildiğini ve isteklerin süreç üzerinde nasıl takip edildiğini konuştuk.

Bu hafta App Samurai'ın Ürün Yöneticisi Aykut Bal'ı dinledik. Reklam teknolojisi alanında global ürünler geliştiren App Samurai'ın agile prensiplerini kendi çalışma yöntemlerine göre nasıl şekillendirdiklerini, ekip ve müşteriden gelen isteklerin ProdPad üzerinde nasıl yönetildiğini ve isteklerin süreç üzerinde nasıl takip edildiğini konuştuk.

What kind of product specs are the best to work with? How do you document your vision? Our guest today is Janna Bastow — co-founder and CEO of ProdPad, co-founder of Mind the Product, and product person at heart. You'll learn why product specs are always a work in progress, how to deal with deadlines, document your goals and tasks, and iterate based on customer feedback. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes ProdPad — Janna's product management software Mind the Product — Janna's community (and series of events) for product managers User Onboarding: The UX Behind Our Magically Extending Free Trial — Janna's article about gamified trials How to Write Great Product Specs — Janna's article Product requirements document (PRD) — a Wikipedia article How To Build A Product Roadmap Everyone Understands — an article by Andrea Saez at ProdPad Blog Why Your Roadmap Is Not A Release Plan — another article by Andrea Saez Marvel, InVision, Balsamiq — design & prototyping tools Follow Janna on LinkedIn Follow Janna on Twitter: @simplybastow Today's Sponsor This episode is brought to you by Balsamiq — a low fidelity wireframing software so easy to use you'll surprise yourself. Just drag and drop elements, and get your ideas ready to share in no time! Try it free for 30 days at balsamiq.cloud. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

What features should you build next? Will your product be ever "done"? How to avoid "building yourself into the corner"? Our guest today is the awesome Emily Tate, US General Manager at Mind the Product. You'll learn how to prioritize new features, create roadmaps based on user research, and ignore "squeaky wheals" while focusing on truly important product work. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Mind the Product — the world's largest community of product people Pivotal Labs — Emily's previous place of work Episode 121: Managing Customer Feedback with Sofia Quintero Critical Thinking for Product Teams — a talk by Teresa Torres sharing her opportunity solution tree Before You Plan Your Product Roadmap — a post by Des Traynor about feature audits The Five Whys for Start-Ups — an article by Eric Ries Taming the Squeaky Wheel — Emily's article Mind the Product, ProdPad — great blogs to follow Product Roadmaps Relaunched — a book by C. Todd Lombardo, Bruce McCarthy, Evan Ryan & Michael Connors Mind the Product events & local meetups The Daily Em — Emily's website Follow Emily on Twitter: @thedailyem Today's Sponsor This episode is brought to you by Balsamiq. Dare to try new ideas and discover the best solutions without learning fancy design tools! Just drag, drop and resize elements into your wireframes — it's that easy. Try it free for 30 days at balsamiq.cloud. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

This episode answers the question, “How the heck does support work with product?” You’ll get insight from our guest, Andrea Saez from ProdPad. As always, we start with some highlights from the Support Driven Slack, and then end with a discussion about our favorite summer desserts. Hosts: Abby Armada (Slack: @abby, Twitter: @mygiantrobot) Diana Potter […]

This episode answers the question, “How the heck does support work with product?” You’ll get insight from our guest, Andrea Saez from ProdPad. As always, we start with some highlights from the Support Driven Slack, and then end with a discussion about our favorite summer desserts. Hosts: Abby Armada (Slack: @abby, Twitter: @mygiantrobot) Diana Potter […]

Janna Bastow, Co-Founder of Mind the Product and ProdPad, shares her approach to product roadmapping, backlog grooming, and running experiments. Get the latest updates from the show at www.thisisproductmanagement.com.

Global Product Management Talk is pleased to bring you the next episode of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: In this discussion, we bring some mature thinking to the topic of maturity. The product life cycle consists of five phases — introduction, growth, maturity, decline, and retire. Successful products make it to maturity, and if properly managed, can generate profit for your organization for a long time. However, managing maturity comes with many challenges that are not present in the earlier stages of the product life cycle. My guest helps us understand the issues and how to avoid them. She is Janna Bastow, co-founder of ProdPad,  and co-founder of Mind the Product including MindTheProduct.com, ProductTank, and ProductCamp London. ProdPad creates tools for product managers for road mapping, backlog management, and customer feedback.

In this weeks Product Warrior podcast titled “Adopting a product” we speak with Janna Bastow co founder of ProdPad. As always a big thank you to Mind The Product and KnowIt for supporting us. Managing a product that has a bunch of customers is not easy, there will be constraints, tech debt and a messy backlog of features with stakeholder expectations. Janna shares her advice on how to navigate these challenges and continue to innovate.

Janna Bastow is the co-founder and CEO of ProdPad, a product management tool for product managers. ProdPad helps you to build product roadmaps, uncover the best product ideas to work on next and build what matters most to your customers. The Show Notes ProdPad Mind the Product Product Tank Drip Turing Fest - The Power of Product Focus Freckle Amy Hoy on Twitter Simon Cast on Twitter Martin Eriksson on Twitter Janna on Twitter Omer on Twitter Enjoyed this episode? Subscribe to the podcast Leave a rating and review Follow Omer on Twitter Need help with your SaaS? Join SaaS Club Plus: our membership and community for new and early-stage SaaS founders. Join and get training & support. Join SaaS Club Launch: a 12-week group coaching program to help you get your SaaS from zero to your first $10K revenue. Apply for SaaS Club Accelerate: If you'd like to work directly with Omer 1:1, then request a free strategy session.

Janna Bastow is the co-founder and CEO of ProdPad, a product management tool for product managers. ProdPad helps you to build product roadmaps, uncover the best product ideas to work on next and build what matters most to your customers.The Show NotesProdPadMind the ProductProduct TankDripTuring Fest - The Power of Product Focus FreckleAmy Hoy on TwitterSimon Cast on TwitterMartin Eriksson on TwitterJanna on TwitterOmer on TwitterEnjoyed this episode?Subscribe to the podcastLeave a rating and reviewFollow Omer on TwitterNeed help with your SaaS?Join SaaS Club Plus: our membership and community for new and early-stage SaaS founders. Join and get training & support.Join SaaS Club Launch: a 12-week group coaching program to help you get your SaaS from zero to your first $10K revenue.Apply for SaaS Club Accelerate: If you'd like to work directly with Omer 1:1, then request a free strategy session.

The biggest thing about UX roadmapping is that... there's no such thing. "Your UX roadmap is a product roadmap," says David Pasztor, the founder of UX Studio and the author of Product Design. In this episode, you'll learn what makes a good roadmap, how to plan for something that will inevitably change, what tools to use, and how to run a roadmapping workshop with your clients. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes UX Studio — David's company Product Design — David's book on designing digital products Designing Web Usability — a classic book by Jakob Nielsen UX in Product Roadmaps: How to plan your design activities? — David's article Trello, Jira, Confluence, Aha!, ProdPad, Asana, Basecamp — planning tools Mind the Product, Insights Blog by Silicon Valley Product Group (by Marty Cagan) — great resources on product design Follow David on Twitter: @pasztordavid Today's Sponsor This episode is brought to you by FreshBooks. The all new FreshBooks makes ridiculously easy accounting software that’s completely transformed how freelancers and small business owners deal with their day-to-day paperwork. The most important thing is that getting started on FreshBooks is extremely simple, even if you’re not a numbers person — actually, especially if you’re not a numbers person. FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to freshbooks.com/uibreakfast and enter UI BREAKFAST in the “How Did You Hear About Us?” section. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Behind every great product... is a product roadmap. But when a roadmap must fit with product strategy, customers are pressuring to know what's coming next, and senior management wants hard dates to commit to, what is a product person to do? In this episode, Andrea Saez, Head of Customer Success at ProdPad offers advice on roadmapping, and even busts some myths in the process.

In this episode that I call Success Factors, I speak with David Fradin, a classically trained Product Manager & author, Janna Bastow who is the Co-founder of ProdPad, Lulu Cheng who is a product Manager at Pinterest, Jeff Lash who heads Product at SiriusDecisions and Tristan Kromer who is a Product Manager & Lean Expert. […]The post DYT 075 : 6 Success Lessons for Product Managers | Medley appeared first on .

A few months ago, San Francisco played host to the Mind the Product conference, a meetup meant to inspire collaboration and bring together the ever growing community of product managers. The conference, now in its 5th year, was started by some of today’s leaders in product management including the founders of the ProdPad product management Read More

Janna Bastow, Co-Founder of Mind the Product and ProdPad, talks with Intercom's Adam Risman about how to build and scale product roadmaps, say no to feature requests and much more.

In this Focus Forty episode of The Design Your Thinking Podcast, I talk to Janna Bastow who is the co-founder of ProdPad, ProductTank and Mind The Product, about balancing product features and a lot more! Who is Janna Bastow? Janna Bastow is co-founder of ProdPad, product management software that helps product managers build a product […]The post DYT 024 : Why Balancing Product Features Across Personas Is Key with Janna Bastow appeared first on .

As much as entrepreneurs can go on extolling the virtues of a great marketing strategy or knowing your target customer, at the end of the day, it's all about having something worth selling. No matter how great your advertising campaign may be, if you don't have something that people want to buy then you simply don't have a business. And yet, entrepreneurs all too often tend to gloss over this fact. They'll focus on everything else, but somehow forget to question whether or not their product is a winner, or even if it's a good idea in the first place. This is where Janna Bastow of ProdPad steps in, because she, more than anyone else in the world, knows exactly why effective product management is so instrumental to your startup's success. For Bastow, effective product management is when you're able to find that delicate balance between what's technically feasible, valuable for the customer, and profitable for the business, and define a roadmap on that basis. Ever since launching ProdPad in 2012, a tool that lets startup teams formally gather ideas, pick out the best ones and turn them into profitable products, Bastow has helped hundreds of startups and entrepreneurs in finding out what their perfect product is. More than anyone else, she knows how just difficult this process can be and why you shouldn't take it for granted. In this interview you will learn: What a product manager is and why you need one as part of your startup The best way to talk to customers and figure out what they actually want Step-by-step instructions on how to design a product roadmap Why you need a user story and what it means How to manage a remote team as a bootstrapped startup & much more!

ProdPad are a successful bootstrapped SaaS Startup, offering Product Management Software for product Teams. Their CEO, Janna Bastow, a former Product Manager, now wearing a CEO hat, shares insights into it's founding story and acquistion, retention and growth strategies.