B2B Go-To-Market Leaders

Modern B2B sales success lies in shifting from scripted selling to strategic listening—by elevating discovery calls and building trust through thoughtful messaging, Leslie's approach turns reps into advisors and conversations into conversions.Dive into the latest episode of the B2B Go to Market Leaders podcast, where Vijay interviews Leslie Venetz, a B2B sales strategist and founder with deep experience navigating outbound sales in enterprise environments. Leslie unpacks her journey from learning the ropes in sales to helping SaaS companies refine their go-to-market strategies with bold, focused tactics.She emphasizes that real progress comes not from hustling harder but from selling smarter—prioritizing meaningful discovery conversations, segmenting accounts with care, and aligning messaging with executive-level pain points. Leslie's methods helped one team double their close rate and trim nearly two weeks off the sales cycle by simply reworking their approach to AE discovery.The conversation explores everything from the mechanics of outbound strategy to why building your personal brand on social media is essential, not just for visibility, but for attracting talent and creating credibility. Leslie challenges the myth of company loyalty and shares why, in today's landscape, your reputation is your leverage.Connect with Leslie Venetz on LinkedIn:https://www.linkedin.com/in/ramsbaConnect with Vijay Damojipurapu on LinkedIn:https://www.linkedin.com/in/vijdam/Brought to you by: stratyve.com

Go-to-market is defined as a cohesive, interconnected machine involving sales, marketing, product, and customer needs working together like a flywheel. A successful GTM strategy centers on four key elements: understanding the customer's pain points, delivering clear product value, ensuring ease of consumption, and aligning cross-functional teams toward common goals.In this insightful podcast, Ramesh Prabagaran, a Silicon Valley-based entrepreneur and two-time founder, shares his journey from product manager to successful founder and CEO. With over 20 years in the computer networking industry, Ramesh discusses his experiences at Juniper Networks, his co-founding of Viptela (acquired by Cisco), and his latest venture, Prosimo. He dives deep into go-to-market strategies, the iterative process of startup development, and the challenges of finding the right customer segments and value propositions. Ramesh provides valuable lessons on fundraising, mentorship, and navigating the shifting landscape of cloud networking, with particular emphasis on product-led growth (PLG) and enterprise sales. His story highlights the importance of capital constraints, building the right team, and developing a cohesive, customer-centric strategy.Connect with Ramesh Prabagaran on LinkedIn:https://www.linkedin.com/in/ramsbaConnect with Vijay Damojipurapu on LinkedIn:https://www.linkedin.com/in/vijdam/Brought to you by: stratyve.comChapters: 00:00 - How Ramesh Defines B2B Marketing in Startups 06:47 - From PM at Juniper to Multi-Time Founder: Ramesh's Career Journey 12:35 - Why Ramesh Entered the Networking Space 15:22 - First Startup: Identifying Market Disruption Through Cost Arbitrage 18:40 - Second Startup: Lessons in Timing, Buyer Personas, and Messaging 39:32 - How to Fundraise Smartly Based on Market Readiness 48:56 - Ramesh's Three Deepest Sources of Support 53:50 - The Power of Giving Back and the Silicon Valley Culture 56:00 - Advice to His Younger Self: Deprivation Drives Clarity 

Trust the process, embrace resilience, and understand that challenges often lead to greater success.Dive into the latest episode of the B2B Go to Market Leaders podcast, where Eli Rubel shares his entrepreneurial journey from tech startups to service businesses. Eli details his transition from chasing venture-backed dreams to creating lifestyle businesses that align with his personal values. The conversation spans his decision-making process, the creation of Matter Made and NoBoringDesign, and his newest venture, Profit Labs. Eli emphasizes his "tricycle life" philosophy—prioritizing work-life balance while building profitable businesses.Connect with Eli Rubel on LinkedIn:https://www.linkedin.com/in/elirubel/Connect with Vijay Damojipurapu on LinkedIn:https://www.linkedin.com/in/vijdam/Brought to you by: stratyve.comChapters:00:00 - From Waiting Tables to a $3M Exit: Eli Rubel's Origin Story 02:32 - How Eli Defines Go-To-Market: Influence, Trust, and Speed 06:45 - Leveraging Influencers to Accelerate Sales and Build Trust 09:53 - From Art School Dropout to VC-Backed Founder: Eli's Path into Tech 18:12 - The Glider Story: Pivoting to Product-Market Fit and a Surprise Acquisition 26:45 - How a Last-Minute Meeting Saved the Company from Shutdown 34:02 - Building MatterMade: From $40K/Month Dream to $4M+ Profit Agency 43:36 - Launching No Boring Design to Survive the Tech Recession 51:55 - Introducing Profit Labs: Financial Services for Agency Founders 59:22 - Final Advice: Trust the Process and Keep Putting in the Reps

It's important to price for customers, not just the product itself, as humans ascribe value.Dan shares his career journey, starting as a software engineer and transitioning into product management and eventually pricing consultancy. He emphasizes the critical role of pricing as a strategic lever in successful B2B SaaS go-to-market strategies, drawing on his extensive experience helping companies overcome common pricing challenges.Dan provides valuable insights for B2B SaaS leaders looking to leverage pricing as a key component of their go-to-market efforts.Connect with Dan Balcauski on LinkedIn:https://www.linkedin.com/in/balcauski/Connect with Vijay Damojipurapu on LinkedIn:https://www.linkedin.com/in/vijdam/Brought to you by: stratyve.com

Strategic partnerships can be the catalyst for business growth and long-term success. In this episode, Emir Elliott-Lindo highlights the significance of cultivating strong relationships with partners and how collaboration can lead to mutually beneficial outcomes. Emir delves into the essential steps for fostering these relationships, from identifying the right partners to establishing clear communication and shared goals. Learn how leveraging partnerships not only creates new business opportunities but also helps brands gain credibility, expand their reach, and innovate together. Connect with Emir Elliott-Lindo on LinkedIn:https://www.linkedin.com/in/emirelliottlindo/Connect with Vijay Damojipurapu on LinkedIn:https://www.linkedin.com/in/vijdam/ Brought to you by: stratyve.com

Dive into the latest episode of the B2B Go to Market Leaders podcast, where Gururaj Pandurangi shares groundbreaking insights on evolving GTM strategies, focusing on problem-centric selling, scalable outreach, and building trust to drive business growth.They explore how trust-building conversations and validating problem statements with potential buyers can lead to co-creating impactful solutions.Listeners will gain practical knowledge on building trust by addressing key problems, validating challenges with ideal customer profiles, leveraging automation to overcome cold outreach limitations, and adapting to modern sales and marketing dynamics.Connect with Gururaj Pandurngi on LinkedIn Brought to you by: stratyve.com

Dive into the latest episode of the B2B Go to Market Leaders podcast, where Kathri Mariappan, the founder of Hippo Video, a B2B SaaS company. Kathri, with a rich background in engineering and over 16 years of experience in product management at Zoho, shares his entrepreneurial journey, highlighting the pivotal moments that shaped his approach to building and marketing products. This blog post delves into the key themes and insights from the episode, offering actionable advice for entrepreneurs and business leaders.Kathri emphasizes that a go-to-market (GTM) strategy is much more than just sales and marketing. It begins where product development ends. Once a product is ready, the focus shifts to effectively communicating the problem it solves, the positioning message, and understanding the Ideal Customer Profile (ICP). These foundational elements are crucial for successful sales and marketing efforts.Kathri's journey with Hippo Video exemplifies the power of clarity, focus, and continuous learning to achieve business success.Brought to you by: stratyve.com

Want to know how a Customer-Centric Approach Transform Your Go-to-Market Strategy?Dive into the latest episode of the B2B Go to Market Leaders podcast, where Vijay converses with Ryan Vong, a seasoned expert in marketing operations and entrepreneurship. Ryan shares his extensive experience, from founding Digital Pi to his current venture, Helix, and offers valuable insights into the intricacies of go-to-market (GTM) strategies. This blog post will break down the key themes and actionable advice from the episode, providing a comprehensive guide for listeners and readers looking to enhance their GTM efforts.Key Takeaways:The Role of Revenue Operations (RevOps): Ryan describes RevOps as a crucial element for removing roadblocks to revenue, facilitating alignment among sales, marketing, and customer success teams. GTM Holistic Approach: GTM strategies are not just about marketing; they involve a coordinated effort across multiple departments.Four Ps of Marketing: Always consider product, place, price, and promotion in your GTM plans.This episode of the B2B Go-To-Market Leaders podcast provides valuable insights into the complexities of GTM strategies, the significance of clean customer data, and the entrepreneurial spirit that drives innovation in the B2B space. Ryan Vong's experiences and lessons learned offer actionable takeaways for listeners looking to enhance their own GTM efforts.

Do you want to know how a Customer-Centric Approach Transform Your Go-to-Market Strategy?Dive into the latest episode of the B2B Go to Market Leaders podcast, where Mike Maynard, CEO of Napier, a seasoned PR executive and expert in various go-to-market (GTM) strategies, including account-based marketing (ABM) emphasizes the importance of starting with the customer's needs rather than the product. This customer-centric approach is crucial for developing effective marketing strategies that resonate with the target audience.Actionable Tips:Identify Customer Pain Points: Conduct thorough market research to understand the specific problems your customers face.Craft Compelling Narratives: Develop marketing messages highlighting how your product solves these problems and improves the customer's life.Choose Appropriate Channels: Select the most effective sales channels and marketing tactics based on your understanding of the customer.Mike Maynard's experiences and advice provide a comprehensive guide for professionals looking to navigate the complexities of the B2B landscape effectively. By focusing on the customer, staying agile, and continuously learning, businesses can develop successful go-to-market strategies that drive growth and success.

Dive into the latest episode of the B2B Go to Market Leaders podcast, where Rachel Stanley, Vice President of Customer Experience at Banzai, shared her career journey and deep insights into customer experience and success within the SaaS industry.From starting as an onboarding specialist to rising to a VP role, Rachel's story highlights her initiative-driven approach and dedication to understanding customer needs. She emphasized the critical role of the first 90 days in customer engagement, the importance of aligning customer marketing with experience, and the need to balance empathy with revenue responsibilities. Rachel's insights provide a comprehensive guide for anyone looking to excel in customer success by integrating empathy with strategic business goals.Rachel discussed the significance of a well-defined Go-to-Market (GTM) strategy, the ownership of expansion revenue by customer success managers, and the evolving nature of customer success roles. She also highlighted the importance of structured onboarding, aligning marketing efforts with revenue outcomes, and fostering accountability within teams. At the core of her approach is a commitment to helping customers achieve their goals, underscoring that true customer success is about balancing business objectives with genuine care for customer needs.

Dive into the latest episode of the B2B Go to Market Leaders podcast, where Andrew Hatfield who has a background in technology and product marketing, discusses the importance of aligning product, marketing, sales, and customer success functions for effective go-to-market (GTM) strategies. He highlights the role of product marketing in bridging gaps between these departments and ensuring that products meet market demands. Andrew also shares insights from his career journey and the challenges CMOs face in budget allocation and decision-making. This episode provides valuable insights into the complexities of go-to-market strategies, the importance of alignment between teams, and the benefits of continuous learning and diverse experiences in achieving professional success. Whether you're a seasoned professional or just starting out, there are lessons to be learned from Andrew's journey that can help guide your own path.By embracing adaptability, strategic planning, and continuous learning, you can navigate the challenges of your career and achieve success in the go-to-market space.

Dive into the latest episode of the B2B Go to Market Leaders podcast, where Julien Sauvage, the GVP Marketing lead at Clari delves into how to create an effective company narrative through the art of storytelling and having an alignment with sales for efficient go-to-market strategies. He shares his career journey and insights on breaking down silos within marketing teams. He explains how he structures his marketing organization at Clari to foster collaboration and shared goals.The episode provides valuable takeaways on effective marketing strategies, the significance of emotional engagement, and the necessity of integrated teamwork in achieving business objectives.

Dive into the latest episode of the B2B Go to Market Leaders podcast, where Leo Bosuener founder of a product launch agency specializing in Product Hunt shares his career journey from freelancing as a B2B consultant to focusing on product launches. He emphasizes the importance of aligning product, sales, marketing, and customer success teams for a successful go-to-market strategy. Leo discusses the iterative nature of go-to-market efforts, the role of clear messaging and case studies, and the value of patience and continuous learning. 

Dive into the latest episode of the B2B Go to Market Leaders podcast, where Andrea Saez's insights provide valuable guidance for product marketers and business leaders. By embracing curiosity, viewing product-market fit as a continuous journey, and crafting a thorough framework for positioning and messaging, companies can attain strategic alignment and excel in the go-to-market strategy. Remember to focus on creating a connected narrative, addressing scalability, and building an emotional connection with your audience.

Dive into the latest episode of the B2B Go to Market Leaders podcast, where sales expert Tom Slocum shares his comprehensive approach to go-to-market (GTM) strategies. As the founder of The SD Lab, Tom brings valuable insights into marketing plans, sales motions, and customer success. Learn about his journey from a sales representative to an entrepreneur, his strategies for building and scaling SDR teams, and the importance of collaboration and client involvement in crafting effective messaging. This episode is a treasure trove of actionable advice and a nuanced understanding of modern marketing tactics. 

In this episode, Saima Rashid, an accomplished marketing leader and SVP of Marketing & Revenue Analytics at 6sense, shares her experiences, expertise, and guiding principles in navigating the dynamic world of marketing. From balancing the demands of parenthood with a thriving career to harnessing the power of data-driven strategies, Saima offers valuable insights into modern marketing practices. She delves into her career trajectory, emphasizing the fusion of analytical prowess with creative marketing instincts.

In this episode, Div Manickam, product marketing leader, product marketing coach, and author defines GTM as a three-letter acronym focused on achieving alignment across stakeholders and teams within a company, particularly when launching new products or entering new markets.Let's step into the world of product marketing and discover the keys to thriving in today's competitive landscape.

Experiment and learn from failures, rather than seeing everything as either a total win or a total loss.In this episode, Jessica Gilmartin, CRO of Calendly, shares her perspective on defining go-to-market and the importance of coordinating customer-facing teams like marketing, sales, and customer support. Join us to explore the challenges of serving diverse audiences and keeping employees focused on the customer through initiatives like a brand manifesto.

What's the secret behind crafting successful go-to-market strategies that stand the test of time and market shifts? In this episode, Mark Kilens, people-first GTM champion, shares how to align customer problems with product offerings amidst the rapid commoditization of software development, and what role continuous learning plays in this ever-evolving landscape. Join us as we unravel the mysteries behind sustainable marketing, experimentation, and the pivotal role of people-first approaches in activating exponential growth for brands.

By delving deep into the nuances of your product, market intricacies, and understanding the needs of your customers, you pave the path to unparalleled success.In this episode, Rabi Gupta, cofounder and CEO of EvaBot (Eva AI) delves into the intricacies of go-to-market (GTM) strategies. With a wealth of experience spanning consumer products, B2B sales, and enterprise solutions, Rabi Gupta shares invaluable insights gained from overcoming setbacks and seizing opportunities. He also sheds light on the different flavors of GTM and discusses the critical success factors essential for launching and scaling businesses in today's competitive landscape.Learn from Rabi Gupta's triumphs in sales success, as he reveals the essential factors that drive GTM effectiveness, empowering entrepreneurs to overcome challenges and achieve their goals!

Growing your startup is not as easy as it sounds. In this episode, Canberk Beker, former corporate lawyer, founder, and now, Head of Growth at HockeyStack, shares the pivotal moments and strategies that shaped his success. Learn how to switch from a broad approach to a specialized product focus, the importance of understanding your Addressable Market, and Ideal Customer Profile for effective brand positioning, and his unique approach to decision-making by balancing data and intuition.Join us in this episode to learn how to go from idea to scaling!

Want to navigate the ever-evolving landscape of go-to-market strategy, where every decision presents a new puzzle to solve? In this episode, Kevin Tate, Chief Revenue Officer at Kivo and go-to-market executive with 25 years of sales and marketing experience, reflects on the importance of patience in the marketing world, emphasizing the need for long-term strategies over short-term fixes, the importance of adapting sales approaches to virtual interactions, and the critical role of intuition in decision-making. From sealing big deals to tackling tough challenges, Kevin's insights will inspire you to conquer your marketing hurdles.

Have you ever wondered how marketing strategies evolve in the face of rapidly changing buyer landscapes? In this episode, Priya Doty, a seasoned product marketing leader, shares the challenges and triumphs of shaping a team to meet the evolving needs of the market. Learn how she transformed a business unit by aligning it with the cloud, the challenges faced, and the strategies that shaped success. From the intricacies of product launches to the art of effective messaging, get ready for a deep dive into the complexities and triumphs of go-to-market strategies.

What does it take to master the intricate art of product marketing? Ever wondered what goes into crafting a compelling product marketing strategy? Or how decision-making delays can be navigated to drive success? In this episode, host, Vijay Damojipurapu, is joined by Saranaya Ramamurthy on the B2B Go-To-Market Leaders Podcast. She is the director Head of Product Marketing at inFeedo. With a spotlight on the power of having a sales champion and insights into customer needs, she provides an insider's view of the dynamic and challenging world of product marketing. Fasten your seatbelt and tune in now for an adventure into the heart of product marketing!

Are you prepared for the changing landscape 2024 will bring? Is your business sustainable, agile, and profitable? Set your business's foundations for success this year. I brought Luke Holman to the B2B Go To Market Leaders Podcast to learn how. Luke is a serial entrepreneur and current Chief Innovation Officer of Applied Frameworks. He shares his expertise on agile business methodologies, pricing and packaging strategies, and the 3 Pillars of Business Sustainability. Gain valuable insights into the art of client outreach, strategic pivots, and the influential role of a profit-first approach in crafting successful go-to-market approaches. Fasten your seatbelts as Luke guides you on making our business more profitable, lasting, and flexible.—-------Check out Luke's books:Software Profit Streams(TM): A Guide to Designing a Sustainably Profitable BusinessInnovation Games: Creating Breakthrough Products Through Collaborative PlayJourney of the Software Professional: The Sociology of Software DevelopmentBeyond Software Architecture: Creating and Sustaining Winning Solutions 

Are you exploring product marketing? How should you break into the product marketing roles? In this episode, Saranya Ramamurthy, the Product Marketing Director of inFeedo, explains why she shifted from consultant work to product marketing. Saranya also shared her efforts in structuring her product marketing team and the role of the designer in marketing. Her magic touch in her position made an amazing impact on her leadership team. Let's join Saranya Ramamurthy today and learn how she made a difference as a product marketing director of inFeedo.

Building successful go-to-market strategies is all about collaboration, respect, and a culture of betterment. It's a journey of breaking down silos and embracing the path to profitability, where every team member's value is celebrated. For today's episode, we will explore the heart and soul of a thriving go-to-market strategy. Meet our guest, Gianna Scorsone, CEO of Champion, who shares the secrets to successful product marketing, and how collaboration with sales and customer success can be the key to winning in the market. Gianna shares her five pillars of empowerment, shedding light on building a culture of betterment and respect within your team. Her journey from profit-focused startups to multi-million-dollar enterprises gave her plenty of lessons on how to build a thriving go-to-market strategy, and today, she shares it with you. Join us in discovering the insights, mentorship, and leadership that drive business success.Love the show? Subscribe, rate, review, and share! http://stratyve.com/

How can you bring your cutting-edge products to a larger market, far beyond the walls of your own industry? Cross the chasm that separates us from the marketplace in today's episode! Helping you navigate is the legend in the go-to-market world, Geoffrey Moore. He is an American organizational theorist, management consultant, and author of Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers. Geoffrey shares the guide to navigate across the chasm of technologies with a game plan for marketing in high-tech industries. He provides insights into a great framework called ‘Target Market Initiatives' and how it provides the avenue to overcome the challenges in a high-tech industry. Grab onto your seats as Geoffrey takes us across the chasm of technologies and towards a thriving business.Love the show? Subscribe, rate, review, and share! http://stratyve.com/

Success isn't just about selling more; it's about becoming more. In this episode, we tackle all about sales, personal growth, and entrepreneurship with Ian Koniak, CEO and Founder of Unlock Your Sales Potential. Ian generously shares his go-to-market strategy for his coaching program and reveals the three levels of offerings that have driven his business to over two million dollars in just a few years. But as a founder, Ian's mission goes beyond just boosting sales; he's all about helping clients become the best versions of themselves. Ian's approach to business and life can transform not only your sales game but also your overall well-being. As Ian advises in the episode, “Enjoy the ride and make it about other people." Tune in now and unlock your potential both in sales and personal growth.

Gong is a revenue intelligence platform enabling revenue teams to realize their full potential by unveiling customer reality. Today, Gong's Chief Evangelist, Udi Ledergor, shares his secret to leading others to success. As a B2B marketing executive, Udi has showcased his expertise in leading the Super Bowl ad success. He delves into product marketing, and the product marketing's role is to tell the company story. Join Udi in this insightful episode and see how he and Gong will help pave the path for your success.

Success in the world of SaaS requires relentless customer focus, strategic community building, and the courage to pivot when you face go-to-market challenges. In this episode, we sit down with Srikrishnan Ganesan, the founder and CEO of Rocket Lane, to discuss the work behind building a successful go-to-market strategy. Srikrishnan shares his journey from launch to scale, revealing how Rocket Lane became a rising star in the SaaS industry. He shares the power of staying close to your customers, using their feedback to shape product development, and building a brand that resonates across LinkedIn and beyond. Srikrishnan also explains the importance of recognizing and rectifying go-to-market failures. He shares how learning when and how to pivot and adapt has shaped Rocket Lane's growth. Moreover, Srikrishnan reveals his unique approach to identifying your target audience and creating tailored content, emphasizing the impact of rapid iteration and experimentation in the early stages of growth.  Hear the founder's journey and learn the art of scaling success.Love the show? Subscribe, rate, review, and share! http://stratyve.com/

If you want to specialize your business, this space will provide you with that path. Today's guest is John Rougeux, an executive member at Pavilion and a partner at Category Design Advisors. From the failures to their success story, John brings us into the domain of category design and what they do in the market to help others become a dominant player. He also explains why CD matters and why its go-to market relies on word of mouth and referrals. Get to see how category design evolves in their space when you tune in to this episode. Don't miss it!

Success in today's market isn't about rigid plans, but the ability to adapt and evolve your go-to-market strategy. Our special guest, Gal Aga, co-founder of Aligned, shares his experiences, challenges, and successes in building effective GTM strategies that adapt to changing markets. Gal emphasizes the importance of understanding your Ideal Customer Profile (ICP) and why it's crucial to niche down before expanding. He further explains how this laser-focused approach can unlock doors to previously untapped markets and foster rapid growth. Discover how Gal moved from traditional direct sales to product-led growth (PLG) at Aligned and the transformative power of shifting strategies in response to market dynamics. In this transition, Gal proves how it requires a flexible mindset and the willingness to unlearn and relearn. So, if you're navigating the turbulent waters of go-to-market strategies or seeking to redefine your approach, this episode is your compass. Tune in now!

Start before you're ready. Entrepreneurship is about embracing uncertainty, trying new things, and learning from every step along the way. In this episode, our guest, Kalyan Obalampalli, discusses the journey of his creation: Clin.AI, a groundbreaking platform for clinical trial vendor selection and management. He reveals the ups and downs, the moments of doubt, and the incredible perseverance it took to build a product from scratch. Kalyan shares how he transitioned from a free pilot to a paid subscription model, scaling Clin.AI to possibly six-figure annual contract values. But entrepreneurship is not all smooth sailing. Kalyan shares his honest go-to-market failure story, where he experimented with marketing agencies and discovered the importance of a founder finding their own voice in messaging. Throughout the episode, Kalyan's key advice to his younger self resonates: "You don't know where you can go unless you start." Tune in now to gain a fresh perspective on entrepreneurship and innovation!

“Sales development becomes the connective tissue between the marketing team and the sales team and even beyond.” This is what the Founder and CEO of Tenbound, David Dulany, highlights in today's episode. Joining Vijay Damojipurapu, he takes us deep into the world of sales development at Tenbound and how it weaves into their solid go-to-market engine. Tapping into the three-pronged content, community, and events, David shares how he sets these pillars into motion along with the challenges and constraints of doing them. Tune in to learn more about how David started his journey in the industry, equipping you with great lessons on leadership and go-to-market along the way. Love the show? Subscribe, rate, review, and share! http://stratyve.com/

No one arrives at being a founder without having the experiences that helped shape them. For Srikrishna Swaminathan, being the co-founder and CEO of India-based startup, Factors.ai, is a product of a rich career journey. In this episode, he joins Vijay Damojipurapu to share his story—from starting with FMCG sales to investment banking and eventually landing at InMobi, where he found his entrepreneurial spirit. He shares valuable lessons he learned from each phase, highlighting the importance of understanding customer needs, mastering time management, and gaining financial insights. Srikrishna also reflects on his time at InMobi and how it equipped him to found Factors.ai, a company that specializes in helping B2B marketing teams drive more revenue. He dives deep into Factors.ai's unique Product-Led Growth (PLG) approach and also shares success stories with mid-market and SMBs and insights into early-stage go-to-market strategies. Srikrishna then rounds out the conversation by emphasizing the importance for founders to have a clear vision, which eventually spreads out to the company and leads them to success.

Your RevOps solution is here! It lies in the hands of the Carabiner Group. Today, Cliff Simons, the CRO of Carabiner Group, shares the tactics and the actions taken to lead the organization to success. Their agility and nimbleness to turn away problems once they see them coming helped their business deal with the challenging tides. Cliff also shares his GTM success and failure story. Let's get into this episode with Cliff today. Love the show? Subscribe, rate, review, and share! http://stratyve.com/

Proof isn't just about data – it's about unlocking the potential within every decision. Harness the power of data-driven navigation and make your go-to-market journey a triumph of strategy and success. In this illuminating discussion, we sit down with Mark Stouse, the visionary founder of Proof Analytics, a groundbreaking analytics solution that's revolutionizing the way businesses approach marketing performance. Mark shares the trials and triumphs of building Proof, detailing the meticulous process of finding the right market fit and fine-tuning its offerings. He also highlights the power of iteration and feedback loops to the success of the product's direction. From identifying the Ideal Customer Profile (ICP), embracing the feedback wave, and predicting the future of analytics, Mark reveals plenty of wisdom and strategies in the episode. Tune in now to explore the wonders of Proof and understand how to navigate success!Love the show? Subscribe, rate, review, and share! http://stratyve.com/

Selling is always challenging, but it only takes a great marketing strategy to help you sell successfully. In this episode, Sandeep John, the Head of Marketing at Outplay, dives into the go-to-market Strategy to achieve a competitive advantage in marketing and maximize your chances for success. Repositioning yourself as the product of SMBs changes everything and that's what he shows in Outplay. Touching on building the Ideal Customer Profile (ICP) for the Sales Development Representatives (SDR) team in marketing, Sandeep also explains how Outplay assists sales representatives to make their jobs easier. Let's dive into this episode and learn from the success story Sandeep shares today!Love the show? Subscribe, rate, review, and share! http://stratyve.com/

Account-based marketing is the secret weapon that unites sales and marketing. It unlocks unparalleled growth and drives personalized interactions that resonate with clients, leaving generic approaches and missed opportunities far behind. In this episode, we have exceptional marketing strategist Kristina Jaramillo to discuss the world of account-based marketing and its game-changing potential in revolutionizing go-to-market strategies. She highlights the critical role ABM plays in bridging the gap between sales and marketing teams. Drawing from her experiences, she shares how she identifies the ideal personas, the importance of understanding clients' evolving needs, and how to tailor content for a personalized customer journey. She also reveals the common pitfall of marketing teams falling into a sea of generic messaging, missing the mark on differentiation. Kristina reflects on her go-to-market journey, imparting valuable advice, from the power of challenging the status quo to the art of qualifying prospects efficiently. Tune in now and learn how to seize the ABM advantage! Love the show? Subscribe, rate, review, and share! http://stratyve.com/

It is uncommon to get disenfranchised from your career and journey toward your passion. Discover the remarkable journey that led today's guest to success. Jared Robin, the Co-Founder of RevGenius, navigates through his journey to find his core in building an amazing community. He also shares how LinkedIn helps him acquire amazing people around his business. Jared also explains the value of diversity and inclusivity in a community. Today, we are thrilled to embark on an incredible journey with the one and only Jared Robin. Get ready to dive deep into this captivating episode!Love the show? Subscribe, rate, review, and share! http://stratyve.com/

Sales isn't just about hitting the numbers; it's about creating transformative partnerships, driving revenue growth, and making Wall Street dreams a reality. In this episode, we dive deep into the world of sales development and go-to-market strategies with Tito Bohrt, founder and CEO of AltiSales. The discussion kicks off by shedding light on a common pitfall in sales development: focusing solely on meeting quotas. Tito reveals the flaw in this approach and explains why exceeding expectations and delivering real revenue outcomes should be the ultimate goal. As the discussion unfolds, Tito reveals how his company has transcended traditional sales development, transforming it into a venture capital powerhouse. He shares how his team not only sets up meetings but also invests in early-stage companies, taking on shared risks and reaping rewards alongside their partners. Tito also delves into the nitty-gritty of setting up successful sales development teams and shares the meticulous operation he has built. He emphasizes the importance of finding fulfillment beyond monetary gains and shares the heartwarming story of his promise to his mother. If you want to discover how to break free from conventional norms, deliver exceptional value, and ignite the true potential of your sales team, then this episode is for you. Tune in now!Love the show? Subscribe, rate, review, and share! http://stratyve.com/

Success in the evolving world of go-to-market lies in embracing a paradigm shift – from company-first to people-first strategies. By placing the individual at the center of your approach, you can reach the true potential of B2B relationships and pave the way for enduring success in a hyperconnected world. In this episode, we have Nick Bennett, B2B SaaS Marketing Advisor, discuss go-to-market strategies and how they have evolved. Throughout the episode, Nick touches on various aspects of marketing principles, such as storytelling, values, and authenticity in building connections. He emphasizes the transition from B2B to H2H (human to human), where the personality and leadership behind a brand play a crucial role. Additionally, Nick shares his own career journey and emphasizes the power of consistency and showing up. He explores the importance of aligning values when selecting new opportunities and roles, and how treating marketing as part of a revenue organization leads to greater success. Nick challenges the notion of saturated channels and highlights the pivotal role of people in cutting through digital noise. Don't miss this episode of learning how to get ahead in this evolving industry. Tune in now! Love the show? Subscribe, rate, review, and share! http://stratyve.com/

By analyzing the issues and collaborating with our clients, we can comprehend their concerns and provide specific remedies that effectively meet their requirements. For today's episode,LingRaj Patil, VP of Marketing atArmorCode, reveals the company's go-to-market approach. He shares how ArmorCode prioritizes customer-centric problem-solving to drive meaningful impact and innovation within the cybersecurity industry. LingRaj emphasizes the significance of starting with problems and working closely with customers to fully understand their pain points. By articulating and offering targeted solutions, ArmorCode effectively addresses the problems faced by its customers. LingRaj also shares his career journey and the trajectory that led him to spearhead the Purple Book initiative. Come join us for an informative episode where we explore go-to-market strategies, solving problems with a focus on the customer, building communities, and the strength of collaborations in the continually changing field of cybersecurity.Love the show? Subscribe, rate, review, and share! http://stratyve.com/

For Robert Buday, thought leadership is the eminence an individual achieves by developing, delivering, and creating demand for a superior solution to a complex problem. If business leaders embrace this approach, go-to markets can gain so much more. This is not just about earning bigger revenue but also about delivering better value to all. Joining Vijay Damojipurapu, the author of Competing on Thought Leadership discusses the overlap between a good go-to market program and a good thought leadership program. He explains how to build compelling business narratives through his argument structure and the nine elements of exceptional content. Robert also shares some of his best success stories that show the immense positive impact of thought leadership.

Success in B2B marketing requires not only a deep understanding of the market, but also a willingness to embrace change and innovation. In this episode, we have Karen Steele, Founder of Alloy, CMA of Sendoso, and a seasoned marketing executive of several tech companies. With an impressive resume that includes stints at Apple, Next Computers, Marketo, and VMware, Karen has a unique perspective on what it takes to succeed in the competitive world of B2B marketing. Today, Karen delves into her career journey, discussing everything from her early days in Silicon Valley to her current role as CMO of LeanData. She discusses the challenges and opportunities facing B2B marketers today and shares strategies for achieving success in this dynamic field. Tune in now and hear Karen's career journey!

The go-to-market is all about connecting with your customers to buy your product or service. Who better to facilitate this than a Chief Marketing Officer? In this episode, Vijay Damojipurapu sits down with James Kessinger to discuss the vital role of the CMO in the go-to-market. James is the CMO of Hushly. Prior to that, he has been charting the waters of his career in the field of marketing, customer success, partnerships, revenue ops, and sales. He takes us across his journey and imparts great insights into a CMO's approach under this strategy. James shares how he has shaped the go-to-market at Hushly and how it has evolved since taking on the role. He also talks about some of the go-to-market successes and failures he has observed, especially among marketers. Full of helpful information from his rich experience, James gives a great show to help you bring your strategy to success. Tune in to not miss out!

Success in go-to-market strategy and product marketing requires a deep understanding of the customer journey and a PLG mindset that prioritizes user adoption and growth. By combining different perspectives and experiences, we can build innovative approaches that drive lasting impact in the global market. In this episode, we have special guest Dirk Schart, Senior Director, Go-to-Market & Marketing at PTC. Dirk discusses go-to-market strategies and the customer journey, drawing from his experience and expertise in startups and Fortune 500 companies alike. Dirk dives deep into the PLG mindset, discussing how it has helped him succeed and how other leaders can adopt this approach. Dirk also brings a unique perspective on the global market, having a global-crossed background. Tune in now and gain valuable insights into what it takes to build successful marketing campaigns and drive growth.Love the show? Subscribe, rate, review, and share! http://stratyve.com/

Marketing isn't just about selling a product, it's about understanding and shaping the mindset of those you serve. Whether they are consumers, retailers, or both. In this episode, Lisa Sharapata, the CMO at Arbinger, shares her incredible career journey from creative design to marketing. She dives into the unique challenges and opportunities of the B2B2C model and how Arbinger is reshaping marketing. Lisa also discusses the importance of performance management and shares other strategies for success that have helped her rise to the top. She also introduces the concept of the inward versus outward mindset and explains how it can transform both individuals and organizations. If you are looking to gain insights from an accomplished marketer with a unique perspective, then tune in now.

If you cannot deliver genuine value to your target market, you can never address their needs and convert them into loyal clients. For your business to succeed, implementing a customer-centric approach flawlessly is a must. Vijay Damojipurapu sits down with Amy Borsetti of Asana to share how defining their ideal customer profile and spending more time with them leads to better business strategies. She explains how they achieved go-to-market success by optimizing the customer value piece. Amy also talks about setting business goals around the needs and interests of your target audience to consistently deliver the right level of impact.

Our guest today defines go-to-market as a strategic iterative process of delivering a solution based on an opportunity in the market. To her, everything comes down to positioning. It's all about understanding the goals of your clients so your product suits their needs. This is how Ali Wendroff approaches go-to-market strategy in her position as Senior Director of Global Engagement at TripleLift. In this conversation, she shares her journey from her first job in an ad tech company to her present leadership position in a global leader in the programmatic industry. Join in and learn about the ins and outs of go-to-market strategy in this fast-paced core industry!