Podcasts about b2b marketing forum

In this week's episode of the SIMPLE brand podcast, I talk with Ann Handley, author ofEverybody Writes: Your Go-To Guide to Creating Ridiculously Good Content!Ann's the Chief Content Officer for MarketingProfs which educates more than 600,000 marketers around the world. Her book - Everybody Writes - has been considered the bible for marketing writing for close to a decade.  Ann recently expanded and revised the book to update it on how marketing, content, writing, and audience mindset have evolved since the first edition.Some of the topics we discuss include:How marketing and writing have evolved over the past nine yearsHow to build a strong writing habitWhat prevents most people from writing “that big thing” they want to writeAnn's framework for consistently creating ridiculously good contentCrafting and evolving your brand voiceHow we should approach AI in our writingRESOURCES FROM THIS EPISODE:Ann's websiteAnn's book - Everybody Writes: Your Go-To Guide to Creating Ridiculously Good ContentAnn's newsletter - Total ANNARCHYMarketingProfsMarketingProfs 2023 B2B Marketing Forum

Subscribe | Transcript | Comment The Episode in 60 Seconds Daniel Glickman, CMO of Wave.video, joins us on this episode of Studio CMO to discuss the importance of video in B2B marketing, including what videos you need in your arsenal and the most effective approaches. Daniel is an innovative and internationally experienced CMO with a passion for building data-driven marketing systems that empower creative marketing teams to thrive and perform. This interview delves into: The most effective type of marketer Wave.video’s role in the revolution of video marketing Why video is a critical tactic for B2B marketers to employ in their stack How to maintain control over your video marketing efforts Wave.video’s approach to video marketing Our Guest Daniel Glickman is the CMO of Wave.video, an online tool to easily create videos at scale for your social media, emails, website, and blog throughout every step of the customer journey. Daniel has successfully built acquisition teams and marketing departments, managed multi-million dollar marketing budgets, and delivered speeches to national audiences at CMWorld, B2B Marketing Forum, and MarTech. Daniel has authored two books, Personalize This and Disrupt That, is the host of the B2U podcast, and founded, developed, and continues to run popular CMO Confessions meetups in Boston and Tel Aviv. {{cta('77cf0ba2-7682-4721-a379-182e39d3cb47','justifycenter')}} Show Notes Videos in universal search results have a 41% higher click-through rate than their plain text counterparts. Daniel is the host of the B2U Podcast. Subscribe here. Browse more resources on video marketing: Six Videos Every SaaS Company Needs How to Use Video in Your B2B Lead Nurturing Strategy WE NEED MORE MARKETERS WHO CAN DO BOTH There are often two types of marketers: analytical marketers and people-centered marketers. When in reality, we need more who can be both. “You have to be able to do things at scale, to very analytically drive audiences and conversion pixels and really get things down by data. But, never forget we're dealing with people. We want to touch them emotionally.” - Daniel Glickman People should not only buy from you because you have great product, but also because they know you and trust you. THE ORIGIN AND TRANSFORMATION OF WAVE.VIDEO Wave.video began as a very simple app that filled a huge demand: videos with high-quality backgrounds and text overlays. In a year’s worth of research and development, Daniel’s team noticed a very interesting phenomenon. Companies that were really successful on social media, driving traffic, and creating buzz all had one thing in common: video marketing. “The competitive advantage that we have to keep all the time is not by developing something really great. It's by constantly being ahead of everyone else at developing something great.” - Daniel Glickman THE REVOLUTION OF VIDEO MARKETING With 82% of all consumer internet traffic predicted to be online videos by 2022, we can confidently say that video marketing is the future. However, it’s not about creating random videos. Daniel and his team discovered that companies successful with video all follow a methodology that mimics how content marketing affects the funnel. Marketers are creating sequences of videos that are designed to lead people to action. “In the early days of video marketing, people were just making videos without really thinking about strategy. And that's the missing piece.” - Daniel Glickman WHY IS VIDEO A CRITICAL TACTIC FOR B2B MARKETERS TO EMPLOY IN THEIR STACK? “Content marketing is not dead. We still need SEO. We still need text-based content. Video does not replace; it is just a way of tapping into new audiences.” - Daniel Glickman Videos in universal search results have a higher reach than their plain text counterparts. If you’re considering a traditional content marketing perspective, adding a video layer on top of it or adding a video component can boost your SEO dramatically. Make sure to have these types of videos in your B2B arsenal: Live videos: Try live-streaming at an event or in-office. It doesn’t have to be perfect. If live video seems highly produced, it’s seen as inauthentic. Promotional videos: These videos could be teasers for your marketing efforts, products, and services or even personalized for a client. Try playing around with text overlays and stock footage. HOW TO MAINTAIN CONTROL OVER YOUR B2B COMPANY’S VIDEO MARKETING EFFORTS It’s not about one specific video leading to another specific video. It’s about a series of videos around a specific topic leading to another series of videos around a different topic. In your first video series, you could build awareness. In your second video series, you could build trust. In your third video series, you could pitch your solution. The key to maintaining control over how and when users consume your videos is to let engagement die down before beginning the next phase. HOW TO CONQUER THE B2B BONANZA Producing videos on a regular cadence can get expensive. The challenge here, the B2B Bonanza, is figuring out how to utilize content you already have. Thankfully, there's one thing that all B2B marketers have in their arsenal: webinars. Here’s what you can do with them: 1. Organize all your webinars. Decide what’s still relevant and for whom. 2. Take what you’ve already produced and put it behind some sort of gate. Tell your audience it’s only available if they take a certain action. 3. Create short clips of highlights in your webinars. You can create entire video funnels from a single webinar, and so many of us have a library full of them. WAVE.VIDEO’S APPROACH TO VIDEO MARKETING Before creating a blog post or email, Daniel’s team first decides what kind of video they want to deliver and the most effective way to do so. Almost every week, Wave.video’s Facebook group posts a webinar featuring a guest influencer. Daniel’s team then creates a campaign based on that single video. Here’s how it works: Daniel’s team creates a blog post that’s written around the video rather than the other way around. The video gets embedded into the blog post to redirect traffic, increasing SEO value. The guest influencer is asked to promote the post to help produce backlinks. Pieces of the original recording are turned into short videos and posted to social channels.

Ty Heath, global lead of The B2B Institute at LinkedIn, gives a sneak preview of her B2B Marketing Forum session: "How to Combine Account-Based Marketing and Social Selling on LinkedIn."

Michael Brenner, content strategist, shares tips from his upcoming B2B Marketing Forum presentation, "Content Marketing Is the Future of B2B: Case Studies for Success," and shares insights from his book Mean People Suck: How Empathy Leads t

Andy Crestodina of Orbit Media shares tips from his upcoming B2B Marketing Forum presentation on influencer marketing and SEO, and opens up about how he gives 100 talks a year, runs a business, and keeps his book Content Chemistry up to date.

Finding Mentors, Being Wrong, Surfing Change, and More Welcome to the Process Hacker News, your weekly roundup of useful news and updates from Process Hackers who have been guests on Hack the Process with M. David Green. This week we’re talking about finding mentors, being wrong, surfing change, and more. For all the links, or to watch the video, check out the show notes at http://www.hacktheprocess.com/2019-01-01-process-hacker-news-finding-mentors-being-wrong-surfing-change-and-more/. Enjoy! Events At the B2B Marketing Forum in the Netherlands on March 19, 2019, catch Tiffani Bova as she speaks about the current market’s growth, innovation, sales, and the importance of customer experience. Improve your relationship with money through the Financial Success Mindset Webinar with Michelle Dale on January 6. It’s free! Media On the Level Up Your Course Podcast, listen to Alex Hillman share his experience in building trust, community, and 30×500, a product launch course he created with Amy Hoy. Steve Goldbach appeared on BNN Bloomberg to reveal some corporate strategies that need to be blown up. If you have your own business, it’s a great help to have a guru to guide you. Here is an episode of The $100MBA Show, in which Omar Zenhom explores the topic of how to find a mentor. What’s the importance of being wrong? Jennifer Riel’s thoughts about mistakes and how often we need to be right are revealed in her TEDxToronto Talk. The Men on Purpose Podcast features Julian Hayes II for a talk about how he built his own health and wellness company. Jason Hsiao’s interview with Lou Diamond is one of the highlights of Thrive LOUD podcast’s special year end episode. Writing “This” is the new tattoo that Daniel Coffeen got inked on his arm on his last birthday, and you can find his thoughts about the constantly changing meaning of the word “this” and other indexicals in his recent blog post. Recommended Resources Develop resilience and learn to weather life’s tough challenges with Martha Beck’s workshop, Surfing the Wave of Change, from February 1 to 3 at 1440 Multiversity in California. Pace Smith recommended Martha in her Hack the Process interview. Starting January of this new year, you can ask Valeisha’s Desk for advice from Valeisha Butterfield-Jones, one of the top influences in Sasha Ariel Alston’s life. Check out the promotional video which is now up on Youtube! Thanks for checking out this Process Hacker News update from Hack the Process. If you liked what you saw, please leave a comment to let us know what processes you’re hacking.

Kerry O'Shea Gorgone, host of the Marketing Smarts podcast, joins the show to discuss the recent history of podcasting, the current spike in podcast popularity, and the possible future of podcasting (or whatever we're going to call it). We'll also share our favorite current shows including podcasts hosted by Alan Alda, Dennis Miller, Chris Brogan, and more.  Check out Kerry's show, Marketing Smarts from MarketingProfs. And, if you want to see Kerry at the upcoming B2B Marketing Forum, learn more and register today!    Thanks to Social Joey and FranchiseSoft for your ongoing support of Social Geek Radio!             

Prepare to have your mind blown as we enter the realm of neuromarketing with the brillant Nancy Harhut, Chief Creative Officer of Nancy Harhut & Associates! Unlock how behavioral science makes marketing more effective, the benefits of being cognitively fluent in copy, the force behind social proofs, and the myths that get crushed to the bone!   Takeaways 95% of decision making happens subconsciously! Avoid the terrible twos: too much information & too many calls to action Cognitive fluency in copy = more white space, shorter paragraphs, no jargon Use “because” in copy; it's a proven compliance trigger Utilize availability bias before asking a prospect to buy; ask them to recall or imagine a time your product/service would've helped them How to make testimonials more effective: Start the story with skepticism since buyers are skeptic towards marketers Use a testimonial in which the giver's situation is relevant to the buyer's Links Twitter: @nharhut LinkedIn: https://www.linkedin.com/in/nancy-harhut-689574/ Marketing Nation Summit: https://events.marketo.com/summit/2018/home/ Content Marketing Conference: https://www.contentmarketingconference.com/ Financial Brand Forum: http://forum2017.com/10-survival-strategies/ Digital Growth Unleashed: https://digitalgrowthunleashed.co.uk/ B2B Marketing Forum: http://mpb2b.marketingprofs.com/

Ian is a multi-bestselling author, strategic advisor, and internationally sought speaker. He has been a successful services and technology CEO for two decades. Ian modernizes sales and marketing for various businesses and his approach helps companies significantly grow sales by aligning their goals with current and emerging trends in buyer behavior. He shares how his clients have more than doubled their revenue following the same methods that he used to build his former company from zero to more than $1 billion in value. Ian’s writes weekly for Inc.com and Forbes.com. He is also the host of the weekly podcast Grow My Revenue Business Cast. As a small business owner have you ever struggled with sales as an entrepreneur? Do you think it is someone else’s duty to make the sales for your company? Do take on every single client that approaches you for the sake of growing your business? If you answered yes to any or all of these questions then you will want to hear what Ian has to share on the mindset for sales, the difference between a salesperson and a subject matter expert, and the hardest discipline for any new entrepreneur to keep when starting from the ground up.   You can also get in touch with Ian and find out more about what his work through his website and the following social media platforms:   Website: http://www.ianaltman.com/ Twitter: @IanAltman Facebook: @GrowMyRevenueFans LinkedIn: Ian Altman   You can get Ian’s book Same Side Selling: A Radical Approach to Break Through Sales Barriers here.  Conference Highlights Connect to Convert http://www.leadscon.com/ New York, NY: August 21 - 23, 2017   B2B Marketing Forum http://mpb2b.marketingprofs.com/ Boston, MA: October 3 - 6, 2017   SPRH Podcast is sponsored by: Knight Dik Insurance http://www.knightdik.com/ Cumulus Global www.CumulusGlobal.com

If you’re a company with a great product or service, marketing is critical to your business growth – both online and off. In fact, creating great marketing can be the difference between booming sales and flailing sales. But great marketing doesn’t happen in a vacuum or the confines of a boardroom. Great marketing is created when organizations takes risks. When they’re creative. When they’re obsessed with their customers. My guest on today’s episode of the Grow My Revenue Business Cast is marketing and branding expert Ann Handley. Ann is the Chief Content Officer for MarketingProfs, an online education resource for modern marketers, and the author of the Wall Street Journal best-seller Everybody Writes. Today, we cover the common mistakes businesses make when coming up with their marketing strategies, why ‘going viral’ is not recommended, and how developing a 'pathological empathy' for your customers is the number one thing that will move the needle in your marketing. I know you're going to love this talk, and you're going to learn a ton on today's edition of Grow My Revenue! Listen to this episode and discover: · The common mistakes companies make when developing marketing content. · Why innovation and creativity are the foundation of great marketing. · Why ‘going viral’ should never be a company’s aim. · How Ann defines great marketing. · Why developing ‘pathological empathy’ for your customer is vital. · What companies can do to create rich, meaningful marketing messages that resonate. · And so much more! Episode Overview As an expert and self-described marketing geek, Ann Handley understands the value of marketing in a way most business leaders don’t. While most follow cookie-cutter approaches to marketing, Ann champions an approach centered on innovation and creativity. “The willingness to take some risks in your marketing I think is also key,” Ann says. “And inherent in that is really knowing who your audience is, know who you’re selling to as opposed to selling to everybody.” That's why she encourages business owners and marketers to be “obsessed with their customers,” or what she calls ‘pathological empathy.’ “It’s next-level empathy,” she says. “All the companies I talk to that are actually using marketing to drive business are obsessed with their customers.” Today you'll learn: · What marketing really is. · How templates and cookie-cutter approaches fail · Why it’s vital to know your audience. · How to create marketing that resonates. · The company that wowed Ann with its genius marketing message. On this edition of Grow My Revenue, you'll hear Ann’s take on how, in many ways, marketing has changed over the years and how, in many ways, it’s remained the same. Also on today's show, Ann shares an embarrassing moment from MarketingProf’s 2016 B2B Marketing Forum in Boston, now in its 11th year. Tune in for all of that and more on today's Grow My Revenue with Ann Handley. For full show notes and other resources, please visit: http://www.ianaltman.com/podcast/ann-handley/

Peter O’Neill is the VP & Research Director for B2B Marketing (previously called Sales Enablement) at Forrester. Peter manages a group of analysts focused on B2B marketing. In this week's podcast, Peter will give an update on Forrester's B2B Marketing Forum which took place in October in Miami. Peter shares the highlights of the conference and provides an update on the 'Dead of the B2B Sales Rep' research which we covered earlier in the podcast during season 1 episode 9 (Tom Pisello, Alinean) and season 1 episode 11 (Peter O'Neill). Also, we discuss Account Based Marketing (ABM), the alignment of Sales and Marketing and the rapidly evolving technology space around Sales Enablement. All topics which were focus areas during the conference. Did you enjoy listening to this podcast and don’t want to miss another episode? Subscribe to my podcast on iTunes! Let me know your thoughts and feedback by using the comments section below!

Ann Handley speaks and writes about how you can rethink the way your business markets. Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category. Her book, "Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content," is a Wall Street Journal bestseller. She is a monthly columnist for Entrepreneur magazine, a member of the LinkedIn Influencer program, and co-author of the best-selling book on content marketing, "Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business." She currently has 290,000 followers on Twitter and writes about content, marketing, and life at AnnHandley.com. A pioneer in digital marketing, Ann is the co-founder of ClickZ.com, which was one of the first sources of interactive marketing news and commentary. She started her career as a business journalist and editor. What you’ll learn about in this episode: How agencies can educate their clients The MarketingProfs B2B Forum Strategies for working on better content instead of lots of content Why you need to focus on writing during the hiring process and throughout your agency’s work Resources for editing whether you have the budget for a human editor or not Why you need to find writers with an audience-centric point of view (and the pros and cons of hiring journalists) Tips for creating spaces for creating your best writing Ways to Contact Ann Handley: Website: www.annhandley.com Twitter: @annhandley Twitter: @marketingprofs Company website: www.marketingprofs.com B2B Marketing Forum: mpb2b.marketingprofs.com We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

You are a writer. Sure, you may not be a writer in the traditional sense as it relates to publishing books or articles for publication. Maybe you don t even have a blog or website where you publish content. Maybe you do. Either way, writing is a core human technology. It s something we all do on some level. It s a necessity. Ann Handley, author, speaker, curator, marketer, taste maker and generally awesome person, joins Dane in this episode of Converge. They talk about Ann s journey from college, to publishing her latest book and many things in between. They also get into ideas around writing and content marketing. Ann shares her thoughts about the myth that writing is only for the chosen few. They also talk about Ann s new book Everybody Writes and it s applications for both marketers in large companies and soloprenuers trying to reach their audiences. If you want to find more of Ann s work you can find her at annhandley.com, Marketing Profs and on Twitter @annhandley or @marketingprofs. Also, if you’re in Boston in October, I’ll be speaking at her B2B Marketing Forum. Come say hi! Last thing: If you catch this episode before her book launch on September 15, 2014, you may still be able to get the free prize pack she is sending out to those that pre-order. Her swag is killer! Find out more at everybodywrites.com. Thanks to Triple Scoop Music for providing the music for today s show and thanks to our wonderful audio producer Anna Queza of AQreative. The post Ep. 026 Everybody Writes with Ann Handley appeared first on Fastermind.co.