Podcast appearances and mentions of Paul Gibson

The Zone with Jason Anderson, Sterling Holmes & Producer Dylan Michaels continue to talk to Jack Johnson, from Locked on Royals, about Jac Caglianone before we call Royals Director of Pitching Performance, Paul Gibson, about the rotational turnaround this season and last that has the Royals competing and boasting one of the top staffs in the MLB.See omnystudio.com/listener for privacy information.

Episode SummaryOn this episode of OnBase, host Paul Gibson sits down with Ingrid Archer to discuss "cracking the ABM code" and uncover why successful ABM initiatives require more than just strategy. Ingrid shares her expertise on balancing localized needs within European markets, overcoming common misconceptions about ABM, and using AI to streamline processes at every stage of account-based execution.From highlighting the importance of sales and marketing collaboration to providing actionable steps for initiating ABM, Ingrid offers incredible insights for marketers at every stage of their ABM journeys. This episode also dives into key hurdles like impatience, budget constraints, and the lack of education around ABM, offering solutions to overcome these issues.Whether you're new to ABM or looking to refine your current strategy, Ingrid's advice is an invaluable resource.Key TakeawaysSales and Marketing Alignment is Crucial: Successful ABM hinges on teamwork between sales and marketing. Forget the silos and work as one cohesive unit.Educate Before You Start: Teams must understand what ABM truly involves before implementation to avoid misconceptions and ensure success..ABM is Complex but Rewarding: While ABM can be more challenging than traditional approaches, its ability to deliver measurable, targeted outcomes makes the effort worthwhile.AI Helps Build Efficiency: Leveraging AI in areas like account segmentation, personalization, and research can improve the execution of ABM strategies.Think Long-Term: Patience is key when rolling out ABM initiatives. Avoid rushing and focus on creating a solid strategy before launching campaigns.Quotes“AI is not replacing marketers; marketers using AI will replace those who don't use it.”Best Moments 01:03–02:46 Ingrid shares her early career story of spotting gaps in the B2B agency world.09:04–10:13 Comparing ABM approaches in Europe versus the United States and the role of cultural nuances.16:15–16:33 Ingrid discusses the importance of educating teams and managing expectations for ABM programs.23:12–24:57 Insights on data quality and why having a dedicated resource to manage data is critical for ABM.28:45–30:47 Ingrid explains how SPOTONVISION is weaving AI into every step of the ABM framework for speed and accuracy.Tech RecommendationsTrendemonApolloResource RecommendationsBooks:Purple Cow by Seth Godin: Transform Your Business by Being RemarkablePermission Marketing by Seth Godin: Turning Strangers Into Friends And Friends Into CustomersNewsletter:Strategic B2B Marketing: Linkedin newsletter by Thomas AllgeyerB2B leaders to followThomas Allgeyer - Founder, B2B MarketingBob Peterson - Vice President, Principal Analyst, Forrester ResearchAbout the GuestIngrid Archer is Co-founder of B2B Marketing agency SPOTONVISION as well as the B2B Marketing Forum in Europe. She is responsible for customers, consultants and the marketing of SPOTONVISION. She is a certified Buyer Persona and ABM practitioner and has a strong focus on integrated marketing approach from buyer personas, lead generation, demand generation, to account-based marketing. Ingrid enjoys writing and giving marketing training, including our own B2B Vision Academy. She regularly writes on B2B marketing for blogs such as Marketingfacts and Emerce.Website: spotonvision.comConnect with Ingrid Archer

Royals Senior Director of Pitching Performance Paul Gibson is our Pregame Interview!Paul talks about Andrew Hoffmann's hot start, what the Royals are looking for when they are scouting, Noah Cameron's debut and more!

Episode SummaryTune in as host Paul Gibson sits down with Matthew Creswick, Chief Marketing Officer at Huble Digital, to explore the 95-5 marketing strategy. This insightful episode dives into balancing long-term brand building with capturing in-market demand, the evolving buyer landscape, the role of AI, and how intent data is changing the game for B2B marketers. Whether you're a seasoned pro or new to the field, this episode offers actionable advice and fresh perspectives on marketing strategy.About the GuestMatthew Creswick is an experienced marketing and business leader with over ten years of experience in the HubSpot industry. He has held senior roles, including Regional Managing Director, Chief Marketing Officer, and Chief Product Officer, and has worked across Europe and Southeast Asia.A certified HubSpot trainer with a Bachelor's degree in Business Management with Marketing, Matthew has been featured in Content Grip, the Huble Blog, and HubSpot.com. He is also a member of the CMO club in Exit Five and was recognized as an AMCHAM NextGen 2020 Leader.An active speaker and host, Matthew has presented at GWI Live and hosted multiple GWI virtual events.Beyond work, he enjoys football, golf, technology, and traveling the world.Website: https://huble.com/Connect with MatthewKey Takeaways- Understanding the 95-5 Framework: Focus on being memorable to the 95% not currently buying while effectively converting the 5% in-market.- Modern Buying Behaviors: Buyers prefer independence and typically resist traditional funnel tactics like forms and cold calls.- Power of Intent Data: Leveraging tools like Demandbase empowers marketers to identify accounts actively searching for solutions.- Building a Memorable Brand: Investing in brand equity ensures customers recall you when they're ready to buy.- AI's Role: AI enables scalable personalization, like crafting one-to-one tailored content and identifying actionable insights.Quotes"Brand isn't just for billion-dollar companies with Super Bowl ads. It's the asset that keeps your pipeline alive even when your ad budget dries up.”Recommended ResourceBooks: - Shoe Dog: A Memoir by the Creator of NIKE  by Phil Knight.- Purple Cow: Transform Your Business by Being Remarkable by Seth GodinNewsletters:- Exit Five  by Dave Gerhardt.- Newsletter by Kieran Flanagan from HubSpot.Shout-Outs- Gary Vaynerchuk - Chairman – VaynerX, CEO – VaynerMedia, Creator – VeeFriends- Seth Godin - Founding editor of the Carbon Almanac, blogger and entrepreneur.- Dharmesh Shah - UK & Ireland Country Director, Present Technologies- Kieran Flanagan - Marketing (CMO, SVP) | All things AI | Sequoia Scout | Advisor- Dave Gerhardt - Founder, Exit Five

Are most B2B marketers actually doing customer research wrong? In this episode, Content Lift founder Ryan Paul Gibson reveals why "just talking to customers" isn't enough and why one-third of marketers can't even get access to customers at all. From his days timing how long people take to put cream in coffee to calling customers without permission, Ryan shares guerrilla tactics for getting real insights when your company stands in the way. Tune in for a masterclass in effective customer investigation that goes beyond the junk food advice most marketers are fed:Why most customer interviews produce useless insights that can't guide marketing decisionsThe 95-5 rule: Why 95% of your market isn't ready to buy (and why that's what marketers should focus on)How one simple purchase decision took Ryan three years to make (and why that destroys most marketing dashboards)Why B2B marketers who can't explain unit economics will always lose budget battlesThe fundamental difference between B2C and B2B that most founders don't understandHow Reddit changed B2B buying decisions forever (and why sales teams haven't caught up)If you've ever tried to make data-driven marketing decisions but got stuck with anecdotes instead of insights, this episode is your lifeline. Ryan shows you how to conduct customer research that actually informs strategy instead of just confirming what you already believe. Hit play to learn investigation techniques that will make your marketing budget work twice as hard.Timestamps:00:54 Meet Our Guest: Ryan Paul Gibson 01:50 Are Product Marketers Actually Marketers? 02:49 The History and Evolution of Marketing 04:56 Ryan's Journey into B2B Marketing 10:00 Challenges in Product Marketing 14:54 The Importance of Customer Interviews 23:05 Understanding B2B Marketing Dynamics 30:24 Understanding Research Design 30:59 Challenges in Client Engagement 36:09 The Role of AI in Market Research 36:50 Qualitative Research and Thematic Analysis 38:47 Leveraging AI for Faster Insights 41:21 Contextualizing Data with AI 49:51 Effective Customer Conversations 57:02 Final Thoughts and Contact InformationShow Notes:"Crossing the Chasm" by Geoffrey Moore Ryan Paul Gibson's "DIY Customer Investigation Guide" Eisenberg 95-5 Rule Research Ryan's LinkedInHosted by Ausha. See ausha.co/privacy-policy for more information.

Episode SummaryIn this episode of OnBase, host Paul Gibson welcomes Hannah Ajikawo for a deeply insightful conversation on building strong go-to-market foundations and how AI is reshaping the future of sales execution.Hannah reflects on her career journey and the moment she realized that many teams don't truly understand strategy. She outlines the importance of focusing GTM energy on where businesses win most, shares her “go-to-market building blocks” framework, and explains how AI can enhance precision across the buyer journey—from awareness to pricing strategy.Whether you're leading a sales team, rolling out new tech, or trying to scale confidently, this episode is full of practical wisdom.Quotes“If you really sit down, remove ego, and look at the data—you'll find where you win. Focus there. That's the cheat code.”Best Moments (00:53) – Hannah Ajikawa's career journey and the founding of Revenue Funnel.  (02:51)-04:39 – The importance of GTM fundamentals and addressing underperforming teams.  (05:54) – How repositioning and focus transformed pipeline generation for a B2B tech company.  (10:00) – AI's influence on GTM strategies and sales processes.  (12:22) – Areas of GTM most primed to benefit from AI integration.  (16:19) – Actionable advice for strengthening GTM foundations.  (22:46) – How AI is changing account-based go-to-market approaches.Tech RecommendationsDemandbase – For GTM prioritization and signal intelligence.Sybill.ai – AI-powered call analysis and coaching.Twain.ai – Tailored messaging and engagement optimization.SimpleTalk.ai – Conversational AI for real-time needs handling.Resource RecommendationsPodcastsThe Founders PodcastDiary of a CEO (Stephen Bartlett) NewslettersSubstack (for AI newsletters)BlogsGates Notes- Bill Gates' blog    Daniel Priestley's content B2B Leaders to followJen Allen-Knuth, Founder, DemandJenLisa Kelly, Founder and CEO, Radical ResultsBarry Flaherty, GTM LeaderAbout the GuestHannah Ajikawo is an award-winning go-to-market consultant and founder of Revenue Funnel, helping B2B scale-ups unlock growth and optimize their revenue engines. With 16+ years of experience, Hannah has been recognised as a LinkedIn Top Voice, LinkedIn Sales Insider, Salesforce Influencer, and one of the 100 Most Powerful Women in Sales by Demandbase. She is also a HubSpot Modern Sales Leader and a global expert in aligning sales processes with modern buyer journeys to drive sustainable growth.Connect with Hannah.

Episode SummaryIn this episode of OnBase, host Paul Gibson sits down with Shimon, a leading voice in B2B marketing from SPOTONVISION. The duo dives into the big topic of bridging short-term wins with long-term growth while discussing how Account-Based Marketing (ABM) and Artificial Intelligence (AI) are transforming the future of B2B marketing strategies.With insights drawn from years of partnership and expertise, this conversation explores how to balance immediate results with long-term objectives. Whether you're looking to improve 2025 metrics or future-proof your marketing strategies, this episode offers actionable takeaways to help your team succeed. Key TakeawaysShort-Term and Long-Term HarmonyAchieve a balance between quick wins that boost immediate outcomes and strategies for sustained growth.The Role of AI in B2B MarketingLeverage AI to enhance data analysis, improve personalization, and optimize campaign efficiency.ABM Done RightAdopt evolving Account-Based Marketing practices to create impactful engagements and measurable results.Future-Forward Marketing StrategiesStay ahead by understanding the trends and innovations shaping the future of B2B marketing.Quotes"The future of B2B marketing lies in leveraging the power of AI to do more with less, while keeping personalization at the core."Best Moments04:00–07:00 – Shimon dives into his career path and how ABM became a core focus.10:00–12:30 – Shimon explains how changing buyer behaviors redefines sales and marketing strategies.15:00–18:00 – A closer look at how ABM and AI address misalignment challenges.24:00–26:00 – Shimon shares his insights on the future role of AI in account-based GTM.30:00–33:00 – Predictions on the next evolution of ABM in the B2B space. Tech RecommendationsTrendemon - Highlighted as a platform that provides real-time personalization and insights to customize content for website visitors, leveraging AI for ease of use.Resource Recommendations Books:Mindset by Carol Dweck - Suggested for fostering a growth mindset and improving team collaboration and alignment.Atomic Habits by James Clear - Advocated for creating effective personal and team habits for growth and success. Shout-OutsJoel Harrison - Founder, B2B MarketingRyan Almond - Global Marketing & ABX Director, HenkelIngrid Archer - Managing Partner, SPOTONVISIONAbout the GuestShimon is a visionary leader who believes in the power of trust, purpose, and shared ambition to bring people together. He envisions a world where businesses don't just grow but thrive through meaningful relationships—both with their customers and within their teams.In B2B, Shimon sees one of the most powerful yet often overlooked connections: the alignment between marketing and sales. When these two forces come together, businesses don't just see results—they create a real, lasting impact.Every day, Shimon is on a mission to turn this vision into reality. Whether through the conversations he sparks, the communities he builds, or the insights he shares, he is constantly looking for others who share this belief. For those who want to create a world where relationships—between businesses, between people, and within organizations—are the true drivers of success.Website: Spotonvision.comConnect with Shimon.

How to Talk to Customers & Actually Learn Something (The Right Way)Most B2B marketers THINK they're doing customer research… but they're doing it all wrong.This week, we're joined by customer research expert Ryan Paul Gibson to show you how to actually talk to customers and uncover golden insights that drive revenue.Ryan has conducted over 2,000 customer interviews, and he's going to break down exactly how to structure your conversations so you stop wasting time and start getting actionable data.Here's what we cover in this episode:Why most marketers are FAILING at customer research+ The simple process to run 1-on-1 interviews that reveal real insights+ How B2B buyers actually make decisions (Hint: It's NOT the funnel)Tune in and learn:+ The 4 types of customer interviews you NEED to be doing+ The best questions to ask to uncover buyer motivations+ How to get people to actually agree to customer interviewsThis episode is a must-watch for any B2B marketer looking to level up their demand generation strategy and actually understand what their customers care about.-----------------------------------------------------

If you are going to win in the big leagues you have to be able to pitch.  The Royals proved that with their playoff run last year.  For a small market team developing pitching is a must.  Paul Gibson, the Sr. Director of Pitching Performance for the Kansas City Royals joins us to discuss KC's pitching development.Rany Jazayerli (Co-Founder Baseball Prospectus/@Jazayerli) and Soren Petro (Sports Radio 810-WHB, 810whb.com/@SorenPetro) talk to Gibson about...- What goes into Gibson's job?- Communicating with the pitchers in the organization.- Promoting pitchers that haven't put up big numbers yet.- Alec Marsh's development.- When and how to move starters back to the bullpen.- Daniel Lynch's conversion to the bullpen.- Teaching velocity. - Working with outside pitching academies.- David Shields- Ben Kudrna- Pitching more innings.- Developing pitching in Latin America.- Young pitching in the system from Latin America.- Asa Lacy- Carlos Estevez

Epiosde Summary In this episode of OnBase, host Paul Gibson speaks with Becky Lawlor about transforming B2B content from digital noise into revenue-driving assets. Becky shares insights into the power of original research, emerging content formats, and distribution strategies that cut through B2B noise. From gated content strategies to the role of AI in modern marketing, Becky discusses how B2B marketers can unlock revenue potential with quality, data-driven content. About the Guest Becky Lawlor is the Founder and Chief Research and Content Officer at Redpoint Content, an agency specializing in original research and thought leadership content for B2B tech brands. With over a decade of experience working with companies ranging from startups to Fortune 500s—including Adobe, IBM, and Zapier—Becky has helped clients achieve 2-3x more leads, extensive media coverage, and a measurable boost in engagement. Her passion for data-driven storytelling and original research stems from her ability to excel across content marketing metrics like SEO, brand awareness, and thought leadership. Over the years, she's surveyed hundreds of B2B audiences and partnered with global marketing teams to deliver research-based content that drives demand and builds credibility. Connect with Becky Key Takeaways - Content That Converts: Original research content drives 3-5x higher engagement than generic educational pieces. - Strategic Gating: Gate content strategically to balance lead capture and accessibility, ensuring a value exchange for gated materials. - Effective Distribution Channels: Focus on one-to-one channels like email and LinkedIn, supported by cornerstone content like webinars, reports, and podcasts. - Data-Driven Decisions: Combine customer insights with marketing data to align content with customer needs and behavior. - The Role of AI: AI tools can enhance brainstorming, outlining, data analysis, and summarizing, but human expertise ensures the quality and relevance of the output. Quotes On Gated Content“The key is to gate content that justifies the investment and offers buyers real value in exchange for their data.” Tech Recommendations - AI tools like ChatGPT and Copilot - Gong for recording calls and deeper insights Recommended Resource Podcasts: - Content Briefly - B2B Marketing with Dave Gerhardt Books:- Obviously Awesome Connect with Becky⁠⁠⁠ ⁠⁠⁠⁠⁠| ⁠⁠⁠⁠⁠⁠⁠⁠Follow us on LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠| ⁠⁠⁠⁠⁠⁠⁠⁠Website

Episode Summary In this episode of OnBase, host Paul Gibson talks with AI growth expert Clemens Deimann about how AI transforms demand generation. Clemens highlights AI's role in enhancing marketing through predictive analytics, audience segmentation, campaign optimization, and real-time simulations. He also shares strategies for overcoming AI adoption challenges and emphasizes using AI to complement human intuition. This conversation offers practical advice and recommendations for leveraging AI in marketing. About the guest Clemens Deimann is a recognized leader and innovator in Demand Generation, with expertise in integrating AI into marketing strategies. His career journey is marked by a deep commitment to optimizing and scaling Demand Generation processes, which he has sharpened through pivotal roles at leading global companies like Google and LinkedIn. Now at Algomarketing, Clemens is leveraging his extensive experience to drive the future of Demand Generation, ensuring that companies can navigate and thrive in the rapidly evolving digital landscape. Connect with Clemens Key takeaways - AI in Marketing: AI enhances human intuition by providing data-driven insights, enabling better decision-making in demand generation and closing pipeline gaps efficiently. - Key AI Levers: Marketers can use AI to dynamically segment audiences, refine value propositions for personalized messaging, and optimize campaign channels and timing. - Real-Time Optimization: AI-powered simulations allow marketers to predict and tweak campaign performance before execution, reducing trial-and-error cycles. - Overcoming Challenges: Adoption barriers like use case identification and cost concerns can be addressed through rapid prototyping to test AI solutions effectively. - Zero-Party Data: Allowing users to set communication preferences builds trust, supports hyper-personalization, and aligns with privacy-conscious trends. - AI as a Partner: AI complements human roles by acting as a productivity-enhancing tool rather than replacing marketers or sales professionals. Quotes On AI-Driven Campaign Optimization: "AI enables real-time campaign optimization, allowing marketers to tweak audience targeting, messaging, and channels before execution." On Zero-Party Data: "Allowing users to set communication preferences builds trust and supports hyper-personalization, aligning with privacy-conscious trends." Podcast: All-In Podcast: Clemens suggests this podcast for its comprehensive coverage of macroeconomic trends, industry developments, and insights into the future of AI. ⁠Connect with Clemens⁠ ⁠| ⁠⁠⁠⁠⁠Follow us on LinkedIn ⁠⁠⁠⁠⁠| ⁠⁠⁠⁠⁠Website

Sermons from our Sunday Services at St.Peter's Free Church, Dundee

In this episode, Dustin interviews Ryan Paul Gibson, Founder of Content Lift, to explore the art and science of customer research in B2B. They dive into the essential strategies for conducting effective customer research that goes beyond basic sales calls and surveys. Ryan shares his expertise in understanding buyer psychology, overcoming common research challenges, and reaching actionable insights that truly impact business decisions. Key takeaways include understanding the stages of buyer intent, identifying critical buying triggers, gathering in-depth qualitative insights, and implementing research findings to improve marketing and sales strategies. Connect with Ryan on LinkedIn for more insights on customer research and marketing. Learn how Content Lift can support your business in understanding your customers better by visiting their website.

Στο σημερινό επεισόδιο του Ask the Guitar Coach, o Ioannis Anastassakis απαντάει την ερώτηση: “5 λόγοι για να αγοράσεις μία Les Paul (Gibson ή άλλη μάρκα)”

A new MP3 sermon from Knox Church Perth is now available on SermonAudio with the following details: Title: Our Consecration in Christ Subtitle: Exodus Speaker: Paul Gibson Broadcaster: Knox Church Perth Event: Sunday - AM Date: 8/25/2024 Bible: Exodus 13:1-16 Length: 34 min.

A new MP3 sermon from Knox Church Perth is now available on SermonAudio with the following details: Title: The Passover, Pt 2: Its Execution Subtitle: Exodus Speaker: Paul Gibson Broadcaster: Knox Church Perth Event: Sunday - AM Date: 8/11/2024 Bible: Exodus 12:29-51 Length: 47 min.

A new MP3 sermon from Knox Church Perth is now available on SermonAudio with the following details: Title: The Foundation and Fruit of Paul's Affection Subtitle: Philippians Speaker: Paul Gibson Broadcaster: Knox Church Perth Event: Sunday - PM Date: 8/4/2024 Bible: Philippians 1:1-11 Length: 33 min.

A new MP3 sermon from Knox Church Perth is now available on SermonAudio with the following details: Title: The Passover, Pt 1: Its Institution Subtitle: Exodus Speaker: Paul Gibson Broadcaster: Knox Church Perth Event: Sunday - AM Date: 8/4/2024 Bible: Exodus 12:1-28 Length: 43 min.

Sunny Side Up Podcast is now OnBase, where hosts Chris Moody and Paul Gibson tackle B2B challenges weekly with top experts. For most companies, the gap between sales and marketing isn't just a crack—it's a chasm. And ignoring this rift? It's not just risky; it's practically business sabotage. So that got us thinking, just why are so many sales and marketing teams, well, off-base–and what can we do to fix it? OnBase is about smashing those sales and marketing misalignments. If syncing sales and marketing to supercharge your revenue sounds like your kind of play, then “OnBase” is your must-listen. Rate us and subscribe now on Spotify, Apple Podcast, YouTube, or wherever you love to listen. Keep winning and stay OnBase.

A new MP3 sermon from Knox Church Perth is now available on SermonAudio with the following details: Title: The Wicked King and the People's Unbelief Subtitle: Exodus Speaker: Paul Gibson Broadcaster: Knox Church Perth Event: Sunday - AM Date: 3/24/2024 Bible: Exodus 5 Length: 45 min.

A new MP3 sermon from Knox Church Perth is now available on SermonAudio with the following details: Title: The Wicked King and the People's Unbelief Subtitle: Exodus Speaker: Paul Gibson Broadcaster: Knox Church Perth Event: Sunday - AM Date: 3/24/2024 Bible: Exodus 5 Length: 45 min.

We had an all Royals second hour on Monday, as Royals Pitching Director Paul Gibson joined Soren followed by Hitting Coach Alec Zumwalt. See omnystudio.com/listener for privacy information.

Dr. Paul Gibson | 1 Peter 1:6-7Our faith in Christ grows the most during the crucibles/trials of life. The trials of life turn up the heat (crucible) so that God can shape us into who He wants us to be. If we want to grow as Christians, we must embrace the trials and not stand outside the fire. How are you going to embrace the trials that might come your way in 2024?

Dr. Paul Gibson | Psalm 136As we close out 2023 and look forward to 2024, Dr. Paul Gibson leads us in reflecting on what God has done for us this year.

On this episode, we are recording from the Town of Brookhaven head quarters joined by special guest Paul Gibson III. Paul is the Head Coach of Center Moriches, who won the New York State Class B Title in 2018, 2019 and the Long Island Championship in 2022. He is also the VP of Operations for MVP Baseball and Program Director for MVP NY East.

On July 18, 1994, the Houston Astros overcame an 11-0 deficit in the Astrodome to defeat the St. Louis Cardinals 15-12. Houston Astro outfielder, Mike Felder, drove in the tying run in the Astros' 11-run sixth inning and later in the frame scored the go-ahead run. Felder, a 10-year Major League veteran, joins the show this week to talk about that game, his career and how to hit a knuckleball among other things. Felder went on to become a Major League and collegiate coach - he now coaches baseball at Contra Costa College in San Pablo, California.ERRATA - According to Baseball-Reference.com, Mike Felder hit his first home run in County Stadium, Milwaukee.  Paul Gibson, a southpaw from Southampton NY, played 9 seasons in the Major Leagues with the Tigers, Mets and Yankees. He won 22 games, saved 11 in 319 MLB appearances. This is an MiLB write-up on El Paso's 35-21 win over Shreveport. -->Join our Discord: https://discord.gg/tT8d3pVUsN-->You can support Hooks & Runs by purchasing books, including the books featured in this episode, through our store at Bookshop.org. Here's the link. https://bookshop.org/shop/hooksandrunsHooks & Runs - www.hooksandruns.comHooks & Runs on TikTok -  https://www.tiktok.com/@hooksandrunsHooks & Runs on Twitter - https://twitter.com/thehooksandrunsAndrew Eckhoff on Tik TokLink: https://www.tiktok.com/@hofffestRex von Pohl (Krazy Karl's Music Emporium) on Facebookhttps://www.facebook.com/people/Krazy-Karlz-Music-Emporium/100063801500293/ Music: "Warrior of Light" by ikolics (Premium Beat)     

Paul Gibson 194x.xx.xx Afternoon Talk

On day two of the PERE Europe Forum, Gibson, chief investment officer of EMEA direct real estate strategies at CBRE IM, speaks with PEI's Mina Tümay about the importance of offering flexible parental leave for employees.

Fans of Sebastian St. Cyr, Viscount Devlin, know that the individual tales that form his saga combine complex, fast-paced, often political mysteries with a series of revelations about his family's history that it would be churlish to reveal. All this takes place against the background of the Napoleonic Wars, mostly in Regency-era London with its vast social gap between the aristocratic rich and the starving, crime-ridden poor. The eighteenth of Sebastian's adventures, Who Cries for the Lost (Berkley Books, 2023) begins a few days before the Battle of Waterloo, a cataclysmic event—unknown to the characters, obviously—that will end Napoleon's military ambitions once and for all. A mutilated body is fished out of the Thames River and taken to Paul Gibson—a friend of Sebastian's who served as a surgeon during the Peninsular War—for an autopsy. When Paul's lover identifies the victim as her former husband and an aristocrat, the creaky wheels of the London policing system grind into gear. The Thames River Police may provide as much hope for justice as the costermongers and wherry boatmen of the city deserve, but a nobleman falls under the jurisdiction of Bow Street. As the number of corpses rises and pressure from the Prince Regent in Carlton House intensifies, Sebastian must race to solve a series of baffling, seemingly disconnected murders before the outcry demanding a solution leads to the arrest and execution of his friends. Meanwhile, the country anxiously awaits reports from the Duke of Wellington's army on the Continent, further stoking the tension, even as Sebastian confronts the reality of his nation's past misdeeds during the war and wonders whether those atrocities explain the crimes being committed in the present. Candice Proctor, aka C.S. Harris and C.S. Graham, is the USA Today bestselling, award-winning author of more than two dozen novels, including the Sebastian St. Cyr Regency mystery series written under the name C.S. Harris, the C.S. Graham thriller series co-written with Steven Harris, and seven historical romances. She is also the author of a nonfiction historical study of women in the French Revolution. C. P. Lesley is the author of two historical fiction series set during the childhood of Ivan the Terrible and three other novels. Her latest book, Song of the Storyteller, appeared in January 2023. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

Fans of Sebastian St. Cyr, Viscount Devlin, know that the individual tales that form his saga combine complex, fast-paced, often political mysteries with a series of revelations about his family's history that it would be churlish to reveal. All this takes place against the background of the Napoleonic Wars, mostly in Regency-era London with its vast social gap between the aristocratic rich and the starving, crime-ridden poor. The eighteenth of Sebastian's adventures, Who Cries for the Lost (Berkley Books, 2023) begins a few days before the Battle of Waterloo, a cataclysmic event—unknown to the characters, obviously—that will end Napoleon's military ambitions once and for all. A mutilated body is fished out of the Thames River and taken to Paul Gibson—a friend of Sebastian's who served as a surgeon during the Peninsular War—for an autopsy. When Paul's lover identifies the victim as her former husband and an aristocrat, the creaky wheels of the London policing system grind into gear. The Thames River Police may provide as much hope for justice as the costermongers and wherry boatmen of the city deserve, but a nobleman falls under the jurisdiction of Bow Street. As the number of corpses rises and pressure from the Prince Regent in Carlton House intensifies, Sebastian must race to solve a series of baffling, seemingly disconnected murders before the outcry demanding a solution leads to the arrest and execution of his friends. Meanwhile, the country anxiously awaits reports from the Duke of Wellington's army on the Continent, further stoking the tension, even as Sebastian confronts the reality of his nation's past misdeeds during the war and wonders whether those atrocities explain the crimes being committed in the present. Candice Proctor, aka C.S. Harris and C.S. Graham, is the USA Today bestselling, award-winning author of more than two dozen novels, including the Sebastian St. Cyr Regency mystery series written under the name C.S. Harris, the C.S. Graham thriller series co-written with Steven Harris, and seven historical romances. She is also the author of a nonfiction historical study of women in the French Revolution. C. P. Lesley is the author of two historical fiction series set during the childhood of Ivan the Terrible and three other novels. Her latest book, Song of the Storyteller, appeared in January 2023. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/literature

Fans of Sebastian St. Cyr, Viscount Devlin, know that the individual tales that form his saga combine complex, fast-paced, often political mysteries with a series of revelations about his family's history that it would be churlish to reveal. All this takes place against the background of the Napoleonic Wars, mostly in Regency-era London with its vast social gap between the aristocratic rich and the starving, crime-ridden poor. The eighteenth of Sebastian's adventures, Who Cries for the Lost (Berkley Books, 2023) begins a few days before the Battle of Waterloo, a cataclysmic event—unknown to the characters, obviously—that will end Napoleon's military ambitions once and for all. A mutilated body is fished out of the Thames River and taken to Paul Gibson—a friend of Sebastian's who served as a surgeon during the Peninsular War—for an autopsy. When Paul's lover identifies the victim as her former husband and an aristocrat, the creaky wheels of the London policing system grind into gear. The Thames River Police may provide as much hope for justice as the costermongers and wherry boatmen of the city deserve, but a nobleman falls under the jurisdiction of Bow Street. As the number of corpses rises and pressure from the Prince Regent in Carlton House intensifies, Sebastian must race to solve a series of baffling, seemingly disconnected murders before the outcry demanding a solution leads to the arrest and execution of his friends. Meanwhile, the country anxiously awaits reports from the Duke of Wellington's army on the Continent, further stoking the tension, even as Sebastian confronts the reality of his nation's past misdeeds during the war and wonders whether those atrocities explain the crimes being committed in the present. Candice Proctor, aka C.S. Harris and C.S. Graham, is the USA Today bestselling, award-winning author of more than two dozen novels, including the Sebastian St. Cyr Regency mystery series written under the name C.S. Harris, the C.S. Graham thriller series co-written with Steven Harris, and seven historical romances. She is also the author of a nonfiction historical study of women in the French Revolution. C. P. Lesley is the author of two historical fiction series set during the childhood of Ivan the Terrible and three other novels. Her latest book, Song of the Storyteller, appeared in January 2023. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/historical-fiction

On today's episode of WHAT THE TRUCK?!? Dooner is joined by SuperTrucker Justin Martin, who is LIVE in Louisville, Kentucky, at the Mid-America Trucking Show. We'll be taking you inside the event as we take a look at the most badass drivers, trucks and tech in the industry.Special guests include Gord Magill, Lee and Lisa Schmitt, Dan Lindsay, Charles Gracey, Paul Gibson, Andy Dishner, Christian Gonzales, Chris Daniels, Todd Ziegler, Tom Thaxton, Anthony Talanaca and maybe even a surprise maniac or twoVisit our sponsorWatch on YouTubeSubscribe to the WTT newsletterApple PodcastsSpotifyMore FreightWaves Podcasts

On today's episode of WHAT THE TRUCK?!? Dooner is joined by SuperTrucker Justin Martin, who is LIVE in Louisville, Kentucky, at the Mid-America Trucking Show. We'll be taking you inside the event as we take a look at the most badass drivers, trucks and tech in the industry.Special guests include Gord Magill, Lee and Lisa Schmitt, Dan Lindsay, Charles Gracey, Paul Gibson, Andy Dishner, Christian Gonzales, Chris Daniels, Todd Ziegler, Tom Thaxton, Anthony Talanaca and maybe even a surprise maniac or twoVisit our sponsorWatch on YouTubeSubscribe to the WTT newsletterApple PodcastsSpotifyMore FreightWaves Podcasts

Listen in as host Paul Gibson compiles and then narrows a set of Core Values for his work. His example will help you do the same for your business and your presentations. To explore further ways to improve presentation skills, check out the book, Big Presentations in Small Rooms. Looking for training? Go to Catalog - MRG Presentations This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Send in a voice message: https://anchor.fm/bigpresentations/message --- Support this podcast: https://podcasters.spotify.com/pod/show/bigpresentations/support

The Program opened Monday's show live from Surprise, Arizona for the first day of Spring Training coverage, brought to you by Walkoff Wood Bats in St. Joe. We talked about what we hope to see from the Royals this season and then Soren spoke with Royals Senior Director of Pitching Performance. Then we gave our reaction to the interview with Paul. See omnystudio.com/listener for privacy information.

On today's episode of WHAT THE TRUCK?!? Dooner is talking to TForce Worldwide's Tom Griffin about the increased reliance on automation and the depersonalization of logistics. What does it all mean for relationships, ROI and your freight?CSA scores for hours of service have changed. Reliance Partners' Mark Barlar gets us compliant with the latest on DOT regulations impacting your drivers.The Sense Per Mile podcast team comes to blows on WHAT THE TRIVIA as Charles Gracey and Paul Gibson battle it out to see who can take home the crown in our unique spin on supply chain and trucking trivia.Plus, Coyote layoffs; Norfolk Southern faces backlash; a dog saved on a highway; a potty for your truck; today in rates; and more.Visit our sponsorWatch on YouTubeSubscribe to the WTT newsletterApple PodcastsSpotifyMore FreightWaves Podcasts

On today's episode of WHAT THE TRUCK?!? Dooner is talking to TForce Worldwide's Tom Griffin about the increased reliance on automation and the depersonalization of logistics. What does it all mean for relationships, ROI and your freight?CSA scores for hours of service have changed. Reliance Partners' Mark Barlar gets us compliant with the latest on DOT regulations impacting your drivers.The Sense Per Mile podcast team comes to blows on WHAT THE TRIVIA as Charles Gracey and Paul Gibson battle it out to see who can take home the crown in our unique spin on supply chain and trucking trivia.Plus, Coyote layoffs; Norfolk Southern faces backlash; a dog saved on a highway; a potty for your truck; today in rates; and more.Visit our sponsorWatch on YouTubeSubscribe to the WTT newsletterApple PodcastsSpotifyMore FreightWaves Podcasts

Ryan Paul Gibson is the founder of content lift. Ryan explains how customer research can drive sales, how to make the case for marketing budget, and how to do customer research interviews that don't suck.He has worn business development hats, works alongside demand gen marketers, and really understands what it's like for organizations that are navigating uncertain times right now.Ryan also contextualizes this type of work and shares examples like The Mom Test by entrepreneur and writer Rob Fitzpatrick. Jump ahead with the following chapter markers: (00:00) - Intro (00:28) - De-risking marketing (01:27) - Arguing for your budget (03:12) - Aligning with sales (05:18) - Customer research (08:39) - Beyond personas (10:39) - Research amidst uncertainty (13:16) - Outro Find Ryan Paul Gibson on LinkedIn: https://www.linkedin.com/in/ryan-paul-gibson/Learn more about content lift: https://contentlift.io

We had a lot of fun getting to know Paul Gibson, co-host of Sense Per Mile podcast, co-founder of Bright Lights Media, former trucking industry driver recruiter and all around cool dude. We also had a short debate about Texas vs Kansas City KS BBQ.  In this episode you'll hear Paul's take on driver recruitment, a candid conversation about driver well being as well as his recent "HOS Experiment" which had him stay in a small storage closet at CDL Life HQ for 48 hours to see what it would be like for an office employee to work the same hours as a truck driver.  This started an excellent conversation about driver compensation and the importance of media, millennials, and the trucking industry working together to make the industry better.  Enjoy this conversation, connect with Paul, and keep up with the great work he's up to!

A new MP3 sermon from Knox Church Perth is now available on SermonAudio with the following details: Title: The Word of God is Our Rule Subtitle: Truths We Confess Speaker: Paul Gibson Broadcaster: Knox Church Perth Event: Sunday - PM Date: 10/9/2022 Bible: Psalm 19; 2 Timothy 3:10-17 Length: 43 min.

A new MP3 sermon from Knox Church Perth is now available on SermonAudio with the following details: Title: The Destruction of Babylon Subtitle: Revelation Speaker: Paul Gibson Broadcaster: Knox Church Perth Event: Sunday - AM Date: 10/9/2022 Bible: Revelation 18 Length: 52 min.

Why You Need Customer Research with Ryan Paul GibsonRyan Paul Gibson is the Founder and CEO at Content Lift, where he helps marketers do customer research. In his career, he has interviewed over 1,600 people and accrued 20 years of marketing miles. Ryan even took a small detour in his career, working for CBC as a TV & Radio reporter - and has produced short films and documentaries. Here are a few of the topics we'll discuss on this episode of Long Story Short:  Common signs that your organization needs research How customer research will tangibly impact your business growth Tactics you can use today to get started with customer research How to understand the pain points and priorities of your target market The dangers of being uncertain about your ideal customer Resources:How to Win podcastNudge podcastConnect with Ryan:LinkedInConnect with the Host:Jeff Sirkin on LinkedInConnect with Sirkin Research:WebsiteTwitterInstagramLinkedIn

In this episode, Benji talks to Ryan Paul Gibson, Founder of Content Lift. With so much talk out there about how we need to "talk to our customers", it's only fitting to bring on an expert who can better define how to do that effectively. Ryan will explain how to pull out buyer insights and effectively transform your company accordingly. Show notes: https://en.wikipedia.org/wiki/Grounded_theory#Serendipity_pattern https://www.contentlift.io/my-one-case-study

In this episode, Benji talks to Ryan Paul Gibson, Founder of Content Lift. With so much talk out there about how we need to "talk to our customers", it's only fitting to bring on an expert who can better define how to do that effectively. Ryan will explain how to pull out buyer insights and effectively transform your company accordingly.  Links Mentioned: https://en.wikipedia.org/wiki/Grounded_theory#Serendipity_pattern https://www.contentlift.io/my-one-case-study

How well do you understand your customers? Most marketers will say plenty, but if you're not conducting real, thoughtful research, you could be making assumptions that are completely off. To talk through this, I spoke with Ryan Paul Gibson, founder of content lift, and we discussed it in detail.

Royals Sr. Director of Pitching Paul Gibson shares his thoughts on the Omaha pitching staff, discusses Brady Singer, Jackson Kowar, and Jonathan Heasley, and more.This conversation first aired live on 1180 The Zone.

Vern interviews Royals senior director of pitching, Paul Gibson!

Morgan sits down with Ryan Paul Gibson of contentlift.io to deconstruct his approach to customer interviews. If you're looking for the definitive process to running customer interviews, this is the episode to listen to! Ryan shares how to identify the right people to talk to, how to ask for an interview, how many interviews to conduct, and so much more. Connect with Ryan Paul GibsonLinkedInWebsiteIn this episode, we cover:Surveys vs. customer interviews (1:35)Why interviews reveal things surveys don't (3:40)The value of qualitative data (5:26)What department should lead customer interviews (7:09)The shortcomings of only listening to sales calls (10:12)Should you be interviewing prospects too? (13:59)How to segment the market to identify good targets (19:28)How to ask for an interview (25:33)How to conduct the interview (29:03)The importance of practical empathy (34:32)One of Ryan's favorite questions to ask (37:20)How many interviews to conduct (38:50)How long should the whole process take (41:03)What to do with the data from interviews (43:45)Ryan's Power Hour (48:03)Follow Nicholas Thickett on LinkedIn: https://linkedin.com/in/nicholasthickettFollow Morgan Smith on LinkedIn: https://linkedin.com/in/morganjsmithIf you'd like to get your question into one of our live shows, you can visit our site b2bpowerhour.com and put in your email. We'll send you an advance copy of our agenda & you can submit your questions!

Customer research is an important part of marketing. A deep understanding of your customers contributes to your success. Ryan Paul Gibson shares his valuable insights. He helps B2B marketers run better customer research interviews. After working with him you will have: 1) A list of the business triggers & motivations for your target buyer (ICP).…