Podcast appearances and mentions of bianca baumann

Host Brian Washburn chats with learning consultant and author Mike Taylor about his new book, Think Like a Marketer, Train Like an L&D Pro, which he co-authored with Bianca Baumann. Taylor dives into the overlap between marketing and learning & development (L&D), arguing that marketers are far better at capturing attention and sparking behavior change, two areas where L&D often falls short. He shares ways that, with just a shift in mindset, applying marketing principles to training design can create a strikingly more engaging and effective learning experience.

In this episode of the Learning While Working Podcast, Bianca Baumann and Mike Taylor share insights from their latest book, ‘Think Like a Marketer, Train Like an L&D Pro: Strategies to Ignite Learning', and dive into actionable strategies that L&D professionals can borrow from the world of marketing.Discover why shifting your mindset from “order taker” to strategic business partner is essential for today's L&D professionals. We also uncover how to personalise learning at scale, run effective learning campaigns, and apply marketing-inspired strategies to create learning experiences that resonate – and deliver results.About  Bianca BaumannBianca Baumann is a seasoned learning strategist, international speaker, and author who specialises in innovative workforce enablement solutions. With deep expertise across L&D, employee experience, performance management, and future workforce planning, she partners with global organisations to design data-driven, business-aligned strategies. Known for her work with C-suite leaders and high-performing teams, Bianca brings a sharp focus on transforming human capital into a competitive advantage.About  Mike TaylorMike Taylor is a learning consultant on a mission to eliminate boring, ineffective training. With hands-on experience across nearly every role in L&D, he combines practical know-how with a passion for finding smarter, more engaging ways to help people learn. A self-described “recovering bad student,” Mike brings deep empathy for learners and a talent for simplifying complex topics. He helps organisations design impactful, tech-savvy learning experiences that connect with today's distracted workforce.Key takeaways:Start small and don't be intimidated: You don't need a big budget or fancy tools to bring marketing thinking into learning. Simple, actionable steps – even with no-cost tools – make a difference. (And, get others excited to join in!)Adopt a learner-centred mindset, not just content creation: Marketing excels at understanding audiences. Use tactics like research-based personas and journey mapping to make learning experiences resonate and drive business outcomes.Think in campaigns, not just courses: Like marketers, L&D should use content strategically – spread it across multiple channels, personalise when possible, and align everything to the bigger business workflow.Chapters:(00:00:00) Introduction(00:06:11) Design learning for cognitive understanding(00:07:19) From order taker to partner(00:11:13) Prioritising actionable sales metrics(00:14:39) Marketing funnel concept for learning(00:17:43) Reframing persona use in design(00:23:25) Evolving learning journeys(00:27:25) Personalisation in marketing technology(00:29:01) Content organisation for enhanced learningLinks from the podcast:Connect with Bianca Baumann on LinkedInConnect with Mike Taylor on LinkedInTrain Like A Marketer WebsiteThink Like a Marketer, Train Like an L&D Pro – Book  

What can L&D teams learn from marketing? As it turns out - quite a lot. In this episode, we're joined by Bianca Baumann and Mike Taylor, two learning experts passionate about applying marketing principles to learning design. From learner personas to engagement strategies, they explain how a marketing mindset can help L&D teams better connect with audiences, drive meaningful impact, and prove value to stakeholders. Ep. 66 Brought to you by Elucidat.  Want more insights? Get the latest tips, expert advice, and best practices from top L&D leaders - delivered straight to your inbox. The Learning at Large newsletter brings you monthly insider content to help you create and scale impactful learning. Subscribe now and never miss an edition!

Bianca Baumann, VP of Learning Solutions & Innovation at Ardent Learning, shares how her diverse industry experience, including marketing, shaped her innovative L&D approach. In this insightful conversation, she discusses the power of learner-centric design, the role of technology, and why L&D should be separate from HR. Plus, a sneak peek into her book Think Like a Marketer, Train Like an L&D Pro!00:37- About Bianca BaumannBianca is the vice president of Learning Solutions & Innovation at Ardent Learning.She teaches learning experience design.She's the co-author of a book titled " Think Like a Marketer, Train Like an L&D Pro”.

At first glance, it might seem that marketing and Learning and Development (L&D) are very different. But if you dig a little deeper, they both have similar goals – to grab attention, raise awareness, and spread a message to the audience.So, what can L&D creators learn from marketing? It turns out a lot! In this episode of The Visual Lounge, we speak with Bianca Baumann, VP of Learning Solutions & Innovation at Ardent, and Mike Taylor, Learning Consultant at Nationwide, to get their thoughts on using marketing tools and techniques to create great educational videos and eLearning materials. We look at some of the lessons we can take from marketing around getting audience attention and building audience personas to drive your message home. We look at tools and tactics commonly used in marketing that can be applied to anyone creating learning content and why, like in marketing, we need to think about the audience's thoughts and feelings.Learning points from the episode include:00:00 – 02:33 Introduction02:33 – 03:38 Bianca and Mike's top tips for using video03:38 – 05:09 Why Bianca and Mike borrow marketing strategies for L&D content 05:09 – 07:52 How L&D professionals can grab attention with their content 07:52 – 11:45 How can L&D start to learn from marketing?11:45 – 14:02 Why L&D people are hesitant about using marketing tactics14:02 – 16:15 What L&D creators can learn about audience emotion 16:15 – 18:36 Questions that L&D can ask learners to improve learning content 18:36 – 21:48 How L&D can avoid getting hung up on having limited budgets 21:48 – 25:39 Why we need to look beyond the L&D world for tools and tech25:39 – 29:48 Speed round questions29:48 – 30:40 Mike and Bianca's final takes 30:40 – 31:40 OutroImportant links and mentions:Connect with Mike on LinkedIn: https://www.linkedin.com/in/miketaylor/Connect with Bianca on LinkedIn: https://www.linkedin.com/in/biancabaumann/

What does the intense focus on AI in learning today have to say about the future of L&D? Don Taylor is a well-recognised commentator and thinker in the fields of workplace learning and supporting technologies. He speaks world-wide, and has chaired the Learning Technologies Conference in London since 2000. His annual L&D Global Sentiment Survey, started in 2014, provides a unique perspective on L&D trends from over 100 countries, asking the question, what's going to be hot in L&D? No surprise, perhaps, that the answer this year was AI. But the scale of the vote for AI was unprecedented, and raises serious questions about the future of L&D. 00:00 - Start 01:06 - Intro 03:39 - An unprecedented survey result 06:07 - Has any other tech ever dominated the survey quite so much? 08:42 - How has the sentiment about AI changed over time? 21:13 - Are we on the verge of a ‘correction' to AI enthusiasm? 28:37 - What does the survey tell us about L&D challenges? 32:27 - With all the focus on AI, what are we NOT focusing on? 36:38 - Preview of Learning Technologies Ex & Conf, London 45:56 - Who does Don draw inspiration from? 51:30 - End Sponsor event: Celebrating its 25th year, the Learning Technologies conference & exhibition 17-18 April 2024 is Europe's leading workplace learning event. Register today at https://www.learningtechnologies.co.uk/ Sponsor event: Webinar: Designing a Successful Learning Content Strategy with Mike Taylor and Bianca Baumann on 9 April 2024, register now at: https://hubs.la/Q02qdB160 The Mindtools visualization of GSS over time: https://www.linkedin.com/posts/gent-ahmetaj_lndtrends-data-ai-activity-7165807077620195328-SftU   Follow Don Linkedin: https://www.linkedin.com/in/donaldhtaylor Website: http://www.donaldhtaylor.co.uk/ Contact John Helmer X: @johnhelmer LinkedIn: https://www.linkedin.com/in/johnhelmer/ Website: https://learninghackpodcast.com/ Patreon: https://www.patreon.com/LearningHack

As a corporate training professional it's important to know your learners and understand their work, context, and needs. Yea duh, right?Maybe, but did anyone ever teach you how to do that when your audience numbers are in the hundreds, thousands, or maybe tens of thousands? Maybe someone showed you early in your career, or maybe you've come from a marketing background or environment.  If so, you've probably heard about User Personas.Marketers have been using personas for decades to draw a picture of an ideal buyer in order to push the right content at the right time. Instructional designers can use this same approach to create eLearning that is more appropriate for that specific audience.Become virtual friends with the IDIODC gang on twitter. Remember you can always stay in the loop by searching through the #IDIODC tag:Bianca: @BiancaBaumannBrent: @BSchlenkerChris: @Chris_V_WIDIODC: @TeamIDIODC Brent Schlenker is dominKnow's Community Manager. Chris Van Wingerden is dominKnow's Sr. VP Learning Solutions. Want to join us live? Follow us on Crowdcast: https://www.crowdcast.io/dominknow

What a great opportunity to learn from a leading voice on L&D! Lori has a wealth of knowledge and is keen to share her expertise on many subjects. Lori's advice to leaders around their L&D strategy is clear and in the episode, you will hear her challenge many quick-fix L&D solutions that CEOs often jump to. We also asked her about reverse mentoring which will be the title of her next blog. Here's what we covered: ⚡ IPO and kindness ⚡ Skill gaps ⚡ Junk science ⚡ Logo parades ⚡ Invisible adoption ⚡ Learning technology ⚡ Not all about you (leaders) ⚡ Social media etiquette ⚡ An finally, an Elephant - Resources: Find Lori on LinkedIn: https://www.linkedin.com/in/lorinileshofmann/ Lori's blog: https://lorinileshofmann.squarespace.com/ Data Driven Learning Design ebook: https://lorinileshofmann.squarespace.com/ebook Steve Woods (https://www.linkedin.com/in/stevewoods99/), former CTO Eloqua, now CTO at Benevity. His book is Digital Body Language (https://www.amazon.ca/Digital-Body-Language-Steven-Woods/dp/0979988551): Bianca Baumann (https://www.biancabaumann.com/) – blog with free eBook Nigel Paine: https://www.nigelpaine.com/ Nick Shackleton-Jones: How People Learn (https://www.amazon.com/dp/0749484705/ref=cm_sw_em_r_mt_dp_U_1nciFb5NW2K0A ) Donald Taylor: https://donaldhtaylor.co.uk/+ Book:

In this interview, Bianca Baumann talks about how marketers design engaging experiences and what L&D can learn from these strategies. She summarises the key strategies as being: focusing on emotional impact communicating visually engaging writing The interview explores each of these strategies in more depth. Useful links on marketing and learning Find out more about Bianca Download Bianca Baumann’s Little Black Book of Marketing and L&D The two sites Bianca suggests as a way to learn more about marketing are Content Marketing Institute and MarketingProfs

Learners are looking for experiences similar to what they encounter every day online and on their phones. As an instructional or learner experience designer, how do you stay ahead of the curve? In this modern learners podcast, we talk with Bianca Baumann, Director of Learning Experience, who shares insights to help you prepare for changes in the digital landscape. The post Episode #11 | Meeting the Needs of the Modern Learner appeared first on GP Strategies Corporation.

In this podcast, Bianca Baumann explains how marketing fundamentals can improve modern eLearning platforms. Using extensive metrics, these platforms divide knowledge into modules for on-demand learning. However, learning platforms fall short at increasing learner engagement or predicting learning outcomes. Marketing concepts such as relevancy, emotions, and repetition can be applied to create better learning platforms.

During this episode of IDIODC, Brent and Chris bring back on Bianca Baumann to chat about learner-centric styles of training. Similar to the first discussion with Bianca on staying relevant in today's age of technology (you can catch the recording of that conversation here: https://www.crowdcast.io/e/Engage-the-Modern-Learner-With-Bianca_Baumann), the gang discusses the core of what's important in our eLearning - ways to stay engaging and relevant. L&D professionals think they know what’s best for their learners, but do they? When was the last time we asked? When developing new training strategies, L&D professionals often assume what learners want and need. It could be based on a current performance issue, or because a new product or service is introduced. Whereas training might be the solution, maybe a short email would do. And even if training is needed, what should it look like? In her new eBook The Little Black Book of Marketing, Bianca describes ways of re-envisioning training strategies through the use of marketing techniques that are focused on the learner. Bianca, Chris and Brent will highlight: Use of training campaigns for learner-centric content Leveraging data points to uncover training needs Use of personas to understand the learners needs Bianca is a curious, self-driven and results-focused professional with 10+ years in the Education field. She is a consultant on learning solutions and leverage data to make learning stick, personalized and delivered just-in-time. Bianca has a mix of education, digital marketing and customer success experience. She's not one for the LMS, seat-time or the next button. Challenging the status quo, Bianca asks the tough questions in order to bring L&D into this century, leaving behind old learning styles that don't work. Learn more about Bianca on her LinkedIn. https://www.linkedin.com/in/biancabaumann/?originalSubdomain=ca Become virtual friends with the IDIODC gang on twitter (and remember you can always stay in the loop with the #IDIODC hashtag): Bianca: @BiancaBaumann https://twitter.com/biancabaumann Brent: @BSchlenker https://twitter.com/bschlenker Chris: @Chris_V_W https://twitter.com/Chris_V_W Brent Schlenker is dominKnow's Community Manager. Chris Van Wingerden is dominKnow's Sr. VP Learning Solutions. Want to join us live? Follow us on Crowdcast: https://www.crowdcast.io/dominknow Interested in learning more about dominKnow? Sign up for our next live platform demo to learn why we do powerful eLearning-authoring best. (And get a free 14-day trial after you watch the demo!) https://www.dominknow.com/demonstration.html

In time of overloaded schedules, smartphones and on-demand resources everywhere, it is getting more and more difficult to get through to our learners. L&D programs need to be ruthlessly relevant in today’s world. We have to focus on the performance-outcomes and work our way backwards to create learning experiences that stick. One way to achieve this is to take a page out of the marketing playbook and use time-tested tools and techniques to create relevant and engaging content. This week Brent and Chris bring on special guest Bianca Baumann to chat ways to increase engagement amongst learners! Check out this helpful link from Jeff Kortenbosch on questions to ask before talking about making learners in an organization successful via engaging techniques. https://www.linkedin.com/pulse/hey-ld-professional-you-asking-right-questions-jeff-kortenbosch/ Bianca is a curious, self-driven and results-focused professional with 10+ years in the Education field. She is a consultant on learning solutions and leverage data to make learning stick, personalized and delivered just-in-time. Bianca has a mix of education, digital marketing and customer success experience. She's not one for the LMS, seat-time or the next button. Challenging the status quo, Bianca asks the tough questions in order to bring L&D into this century, leaving behind old learning styles that don't work. You can learn more about Bianca on her LinkedIn: https://www.linkedin.com/in/biancabaumann/ Become virtual friends with the IDIODC gang on twitter (and remember you can always stay in the loop with the #IDIODC hashtag): Bianca: @BiancaBaumann https://twitter.com/biancabaumann Brent: @BSchlenker https://twitter.com/bschlenker Chris: @Chris_V_W https://twitter.com/Chris_V_W Brent Schlenker is dominKnow's Community Manager. Chris Van Wingerden is dominKnow's Sr. VP Learning Solutions. Want to join us live? Follow us on Crowdcast: https://www.crowdcast.io/dominknow Interested in learning more about dominKnow? Sign up for our next live platform demo to learn why we do powerful eLearning-authoring best. (And get a free 14-day trial after you watch the demo!) https://www.dominknow.com/demonstration.html

Bianca Baumann is a curious, self-driven and results-focused professional with 10+ years in the Education field. She’s focused on finding solutions that leverage data to make learning stick, personalized and delivered just-in-time; something she likes to call digital education success: a mix of education, digital marketing and customer success. In other words, learning solutions need to be personal, predictive and proactive. She doesn’t believe in the LMS for corporate learning, seat-time or the next button and challenges the status quo, asking the tough questions in order to bring L&D into this century. In this episode of TLDCast we talked about the many aspects of marketing and how marketing processes should be leveraged in your instructional design. Bianca’s history Marketing Campaigns Email Marketing platforms that can be used in training Spaced Repetition – Content delivered over time Start small with onboarding Engaging with other organizations like IT, Legal, HR, etc

Marketing and L&D When I say, "Marketing", what do you think of?   Learning?  Have you ever thought about how marketing and the marketing department are related to instructional design? What's the story? If you never have this episode is an important one for you! Today, my guest Bianca Baumann makes the connection for us, as well, she discusses what she likes to call "digital education success" and so much more in this episode. Time few by and I was so excited to chat with Bianca that I TOTALLY neglected to get her to introduce herself at the start of the chat - that's how excited I was to dig into the content, and the connections between marketing and learning. Don't miss this chat! It's packed with fun and inspiring ideas for reaching your learners on a deeper level. About Bianca: Bianca Baumann, CTDP focuses on digital education success, combining L&D, digital marketing and customer success to create outstanding learning experiences that stick. She spearheaded multiple projects in the marketing, financial and events industry and created award-winning programs along the way. She shares her expertise in her blog and at global conferences, highlighting the importance of including disciplines outside L&D to map out a learner journey that helps drive performance. Bianca is a certified training and development professional and is currently working as Director, Learning Experience Design at GP Strategies. In this episode: The Canadian eLearning Conference Bianca's DevLearn workshop and presentation Marketing and e-learning Learner profiles Learning campaigns Bianca on Social: Bianca Baumann on LinkedIn Bianca on Twitter Follow the Show: Twitter Website Itunes Email We referred to Mike Taylor's episode as well - you can revisit his chat here. If you liked this episode, be sure to subscribe, share with your friends, and please consider giving us a 5-star rating.

The first in a series of 'micro-pods' with Bianca Baumann where we focus on the connections between digital marketing and learning and development that should be leveraged and considered. Thanks for listening and hear more at: digitalfluencycoach.com/podcast