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Andy Jex, chief creative officer at TBWALondon, and Carren O'Keefe, chief creative officer at Digitas UK, join Campaign's senior creativity reporter, Charlotte Rawlings, to review some of the latest ads.Jex and O'Keefe explore the prevalent use of oil paintings and classical music in recent work. The pair discuss Bodyform “Never just a period” by Abbott Mead Vickers BBDO, Heineken “Forgotten beers” by LePub, TNT Sports “Only sport can do this” by Brothers & Sisters, Babybel “Let the goodness begin” by BETC, British Airways “A British original period drama" by Uncommon Creative Studio, and Thomas Cook and Marine Conservation Society “Deflatables” by McCann Birmingham.Further reading:Bodyform exposes menstrual health gaps in latest campaign by AMV BBDOHeineken urges socialising over sipping for International Beer DayTNT Sports launches first campaign by Brothers & SistersBabybel celebrates summer of sport with peeling billboardBritish Airways launches period-drama-style safety videoThomas Cook and ocean charity spotlight inflatables' environmental impact Hosted on Acast. See acast.com/privacy for more information.
Follow Jake: LinkedIn: www.linkedin.com/in/jake-dubbins-34888010 Twitter: @jacobdubbins About Jake Dubbins: Co-founder and Managing Director of Media Bounty, on a mission to be the leading independent ethical creative and media agency by 2026. We grow sustainable and ethical brands and businesses through deep insight, business and brand strategy, outstanding creative and transparent media planning and buying. Clients include New Automotive, Make My Money Matter, Bodyform, Ocean Spray, Crackd, AQA, Kind Snacks, RoC Skincare and Terry's Chocolate Orange. I am a passionate advocate of business as driver of social good. Media Bounty has funded the purchase of over 700 acres of critically threatened habitat through World Land Trust and the agency team volunteer for environmental, homeless and social cohesion charities. I am also co-chair of the Conscious Advertising Network (CAN), a cross industry group that believe that the ethics must now catch up with the technology of modern advertising.
While many people don't think of insomnia as a typical symptom of premenstrual syndrome, a majority of women do struggle with it during their periods. According to new research from Bodyform, 69 percent of women experience decreased quality and quantity of sleep during their periods. Close to 7 of every 10 women struggle with sleep […] The post 233. Women lose five months of sleep due to their periods appeared first on Dr. David Geier - Feel and Perform Better Than Ever.
Here's the articles before you listen: Read the Campaign article Read James' article Part 1 – The Case for Creativity in Business Growing up in a world that didn't recognise the potential of creativity How Apple ‘Crazy Ones' Ad inspired James to pursue Advertising James' mission to prove the value of Creativity Why Jon was supposed to have a career as an Actuary What the research tells us about the role of Creativity on your success Why we should define effectiveness in hard commercial terms Establishing a universal definition with the Creative Effectiveness Ladder Why understanding your commercial contribution will get you promoted Why the CMO needs to match the certainty and measurability of their Exec colleagues How to sell a Gorilla playing drums to your business We overestimate what we can achieve in 1 year and underestimate what we can achieve in 10 The surprising impact on light buyers even on large brands Very few people are buying right now so you must focus on creating future demand The seduction of short term performance metrics How the failure rate of start-ups warn us about the danger of rely on short term metrics only Why it takes an average of 7 years to have an ‘over-night success' The importance of using familiarity when launching a new innovation Why you shouldn't ditch the old creative if its good Part 2 – The Controversy over Cannes How little time CMO's actually spend on Advertising Jon shares the story before his Effie and Cannes Lion wins How Jon created the name for Uncensored CMO on the beach at Cannes System1 puts Cannes Lion winners to the test Why James reacted so strongly to my Campaign article The importance of recognising the power of Creativity in Advertising How the emotion being created by Cannes winners has changed The case for picking a side and standing up for your values Effectiveness awards look back whilst Creative awards look forward What the Nike winners tell us about Juries decision making Aldi Kevin the Carrot and the power of consistency Whether we can judge creative on a first impression only The importance of authenticity when it comes to purpose Wisdom of Crowds and how a Nat Rep samples can be a good guide to effectiveness The power of Excess Creative Share of Voice in addition to standard ESOV How the opinion of others impacts on our opinion of a brand The history of Essity's Bodyform campaign and how agency & client worked together Peter Field's Crisis in Creativity and how we have seen a significant shift to short termism What the role of Creative Awards should be Why we all need to work towards a longer term view and apply creativity to the health of our business
Omar and Brittaney discuss whether the BBC is right to put BBC Three back on 'normal' TV, Bodyform's new ad campaign (or should that be "cam-pain"?), Airbnb's decision to spend less on performance marketing and what impact the new media app Clubhouse is having.Then Omar speaks to Media Bounty MD Jake Dubbins and O2 head of culture and innovation Laura Lesser about the work of the Conscious Advertising Network, how advertisers may unwittingly fund hate speech and misinformation, how both ad-funded tech platforms and the open web must be reformed, and how brands should hold themselves and media agencies to account. Running order (links to stories on Campaign's website):2:00 BBC Three is going back on telly5:40 Bodyform "#PainStories" (AMV BBDO)13:30 Why Airbnb will spend less on performance marketing and why it matters20:30 Clubhouse and how social media rivals are responding28:00 Jake Dubbins and Laura Lesser interviewThis episode was hosted by Campaign's media & technology editor Omar Oakes with creativity & culture editor Brittaney Kiefer and edited by Lindsay Riley.Want to ask us a question or respond to what you've heard? Please email campaign@haymarket.com with "Podcast" at the beginning of the subject line.Read advertising industry news, features, and see the latest ads on campaignlive.co.uk.Follow us on Instagram: Campaign MagazineTweet Tweet @CampaignMagJoin our LinkedIn group
If you're looking to build a brand or business that has some real longevity and one that stands for something, then you're going to want to give this episode a listen. In this episode I chat toe Jules Brim of Marketing Mixology about all things community. We chat through what community building is, why it's so important and Jules also gives some great examples of where and HOW to start building a community. Jules came super prepared and even shared with us two campaigns of brands that had put the time and effort in to building their community and we talked about, or I put her on the spot should I say, about what advice she would give a particular handmade business if they were thinking about it. Building a community, as a topic of conversation can seem overwhelming, daunting perhaps. As always I've tried to play devils advocate a little to make sure we dive real deep and make it as simple to understand as physically possible, and I'm not ashamed to say I definitely learnt a lot from Jules just through this conversation. If you loved listening to Jules as much as I loved chatting to her you can find her in all of these places, PLUS the links to the campaigns we discuss during the episode: Bodyform - https://www.bodyform.co.uk/our-world/why-our-wombstories-need-to-be-heard/ (https://www.bodyform.co.uk/our-world/why-our-wombstories-need-to-be-heard/) Manners - https://www.mannersldn.com/ (https://www.mannersldn.com/) Jules - https://www.marketingmixologyservices.com/ (https://www.marketingmixologyservices.com/) Small Biz Basics page - https://www.marketingmixologyservices.com/small-biz-basics (https://www.marketingmixologyservices.com/small-biz-basics)
This week on the Campaign podcast we’re discussing topics that we don’t often talk about: wombs, vulvas, sex, intimacy, and erectile dysfunction. Two recent ads, Bodyform’s “Womb stories” and Viagra’s “Love story”, explored these often taboo topics. They also both earned a Campaign Pick of the Week. Nadja Lossgott and Nick Hulley, executive creative directors of AMV BBDO, made Bodyform’s “Womb stories”, as well as a long line of award-winning ads for the brand before that. Laurent Simon is chief creative officer and Tamryn Kerr is creative director at VMLY&R London, the agency behind Viagra’s campaign. Running order: Hellos and introductions: 0:28 Intro to Womb Stories: 2:24 Intro to Viagra Connect: 8:12 Choosing animation for both ads: 11:23 The new rules of sex and advertising: 14:11 Taboos and shame, the responsibility of advertisers? 19:26 Online comments and hate: 23:44 Remaining taboos in advertising: 26:50
This week we chat a bit about the current political landscape, cancel culture vs valid criticism, and champion the new BodyForm campaign as a progressive part of the female health journey... Womb stories campaign here: https://www.bodyform.co.uk/our-world/why-our-wombstories-need-to-be-heard/Flow & Fruit Instagram account: https://www.instagram.com/flowandfruit/?hl=enUnsolved Mysteries documentary on NetflixAthlete A documentary on NetflixOn The record on AmazonMiss America (BBC Iplayer series)My Life on the Road by Gloria SteinemNatives by AkalaA list of female health charities to donate to (if you're able) Well Being of Women (they invest in pioneering research for women's health): https://www.wellbeingofwomen.org.uk/donate/Every Month Manchester (helping to end period poverty in Manchester): https://www.everymonthcampaign.org/donateBloody Good Period (helping the fight against period poverty): https://www.bloodygoodperiod.com/Endometriosis UK (providing vital support services, reliable information for those affected by endometriosis.: https://www.endometriosis-uk.org/about-usMarie Stopes (providing high quality reproductive healthcare to people within the UK): https://www.mariestopes.org.uk/Women's Aid (helping women experiencing domestic abuse): https://www.womensaid.org.uk/donate/WISH (women's mental health charity): https://donate.giveasyoulive.com/donate?cid=108281&&wl=1&br=5Helen Bamber Foundation (help survivors of human rights violations): http://www.helenbamber.org/about-us/ See acast.com/privacy for privacy and opt-out information.
This week we chat a bit about the current political landscape, cancel culture vs valid criticism, and champion the new BodyForm campaign as a progressive part of the female health journey... Womb stories campaign here: https://www.bodyform.co.uk/our-world/why-our-wombstories-need-to-be-heard/Flow & Fruit Instagram account: https://www.instagram.com/flowandfruit/?hl=enUnsolved Mysteries documentary on NetflixAthlete A documentary on NetflixOn The record on AmazonMiss America (BBC Iplayer series)My Life on the Road by Gloria SteinemNatives by AkalaA list of female health charities to donate to (if you're able) Well Being of Women (they invest in pioneering research for women's health): https://www.wellbeingofwomen.org.uk/donate/Every Month Manchester (helping to end period poverty in Manchester): https://www.everymonthcampaign.org/donateBloody Good Period (helping the fight against period poverty): https://www.bloodygoodperiod.com/Endometriosis UK (providing vital support services, reliable information for those affected by endometriosis.: https://www.endometriosis-uk.org/about-usMarie Stopes (providing high quality reproductive healthcare to people within the UK): https://www.mariestopes.org.uk/Women's Aid (helping women experiencing domestic abuse): https://www.womensaid.org.uk/donate/WISH (women's mental health charity): https://donate.giveasyoulive.com/donate?cid=108281&&wl=1&br=5Helen Bamber Foundation (help survivors of human rights violations): http://www.helenbamber.org/about-us/Thank you for listening! (You can find us below until the next episode)www.sophiarosemary.comInstagram: @sophia_rosemarywww.alicecatherine.comInstagram: @alicecatherine See acast.com/privacy for privacy and opt-out information.
Pornhub | Bodyform | Tango Energy | Pure BlondeOn today's episode, we are looking into a creative from Pornhub—the last brand we expected to see an advertisement from! We will also take a look at #Wombstories - a creative from Bodyform, followed by the latest creative from Tango Energy. Lastly, today's Classic Creative comes from Pure Blonde. ***The Science of Advertising ShowWelcome to The Science of Advertising Show. The show where Jonathan Rolley and Dr. Jared Cooney Horvath review the latest ads and the science behind why they influence and persuade human behaviour.Subscribe to our channels and give us a follow on LinkedIn - we would love to connect! YouTube: https://www.youtube.com/channel/UCH8KTFIhiPqSXv4oHlkqiHA Spotify: https://open.spotify.com/show/75Mm0VlUpgZl3w6YyT1bwcsi=_7_vknwBSKWZX_UrufjMFQApple: https://podcasts.apple.com/us/podcast/the-science-of-advertising-show/id1526254296?uo=4Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xMjU2ODUyLnJzcw==https://www.linkedin.com/in/jonathanrolley/https://www.linkedin.com/in/jared-cooney-horvath-phd-med-730704b2/***If you want to know how we can help you with your advertising, contact Direct Response Media at https://www.directresponsemedia.com.au/
Today I’m talking activism with an amazing person who decided to quit her job to focus on her campaign. She's the award winning ELLA DAISH - from End Period Plastic. She's Aldi and Sainsburys to stop making plastic applicators in their own brand products, saving tonnes of plastic waste and set up meetings with big producers like Bodyform and Lillets- what she’s achieved just SINCE I spoke to her a few weeks ago! Sign her petition! https://www.change.org/p/make-all-menstrual-products-plastic-free Follow Ella's plastic free journey https://twitter.com/ella_daish https://www.instagram.com/elladaish http://elladaish.com/ Eco Life Hack! https://plantableseedpaper.co.uk/
It may be a new year but the Moon Boys still open with the same old terrible intro—some things will never change. In this episode the duo discuss everything from Christmas songs, Sandra Mckenzie voice in the Bodyform advert as well as taking a look at a David Bowie children’s book. See acast.com/privacy for privacy and opt-out information.
This week on The Pleasure Podcast we welcome a woman who has heard it all. It's Multi award-winning writer, broadcaster and sex educator Alix Fox. Alix co-hosts BBC Radio 1 show Unexpected Fluids, in which comedic ‘real life tales of sexual fails' are used as a springboard for frank, constructive conversations. Over on Netflix, she's a script consultant for hit series Sex Education, whilst on The Modern Mann podcast with Olly Mann, she's fronted her own X-rated agony aunt segment for almost half a decade, answering listeners' most intimate queries in ‘The Foxhole'. A proud ambassador for both Brook young people's sexual wellbeing charity and menstruation education foundation Bloody Good Period, Alix was a face of HIV Testing Week, and is scheduled to reappear as a fetish and pleasure expert on Channel 4's The Sex Clinic. Resident Sexual Wellness Expert for Superdrug, and brand ambassador for Tenga and Womanizer masturbation toys (she wouldn't put her name to anything she wouldn't happily, fappily put her genitals on!), she's currently working on an audio documentary series about the history of kink for Audible. A former editor on alternative culture mag Bizarre, her writing can be found in publications including The Guardian, Stylist, Grazia, Glamour, Fabulous, Cosmo, Vogue, Time Out and more, and she's made videos and shows for folks including Bodyform, EllaOne and Durex. She's a judge on Lovehoney's 2020 Design A Sex Toy Competition.I can't think of anyone I'd rather confide in about my sexual concerns.We speak to Alix about the experience of being an X-rated agony aunt, including what questions she commonly gets asked, issues of transference, and the pressure to be at forefront of sexual practice in your private life when you're a Sexpert. She guides us through an extraordinary array of sex toys, and gives us golden advice on how to keep sex in long term relationships fresh. Micro-dating anyone? We are all in.Alix's open-hearted, open-minded approach leaves us feeling that we could talk about anything that's on our minds about sex and intimacy.We would love to continue the conversation and hear from you, our listeners: email us at hello@thepleasurepodcast.com or tweet us @ThePleasurePod. *Social Media:Alix Fox @AlixFoxNaomi Sheldon @NaomiSheldon1Anand Patel @therealdranandFollow us at @ThePleasurePod and visit us at www.thepleasurepodcast.com See acast.com/privacy for privacy and opt-out information.
With bold, empowering and award-winning marketing that's rewriting the rules around how periods and women's bodies are portrayed in advertising, Essity (sold under Bodyform, Libresse and other brand names) is defiantly tackling taboos around the globe. This week, we caught up with brand manager Martina Poulopati and agency partner Nadja Lossgott of AMV BBDO to discuss #BloodNormal and "Viva La Vulva," which won top honors at D&AD shortly after our interview at the London festival.
AMV BBDO is a global communications agency. 289 offices in 81 countries big. That's influence. Their #Bloodnormal campaign for Bodyform was the first to show period blood. Plastic Oceans with Ladbible played a significant role in bringing the plastic problem into mainstream conversation. Both campaigns showcased the power of creativity and visual communication. I talk to creative partner and a key mind behind both campaigns Nadja Lossgott about her work for AMV, her story, thoughts on branding taboos and the power of our artistic skills to inspire change for good. We get into the role of consumers and brands in triggering mainstream conversations and we must piss a few people off to make real change. What are your thoughts on blood in advertising and the role of brands in positive change? @arrestallmimics on social media. Episode 137 is supported by http://illustrationweb.com http://heartinternet.co.uk http://foilco.uk http://theaoi.com Special thanks to Bayeux photo lab and Fujifilm for support on http://lendmeyourearart.com http://amvbbdo.com http://nickandnadja.com http://dandad.org http://instagram.com/nadja_lossgott http://twitter.com/nadjalossgott
ITV cancelled the Jeremy Kyle show following the death of a guest who took part in the programme. Meanwhile, a security flaw in WhatsApp let hackers place spyware on smartphones, and we discuss the fickle nature of football reporting.
What’s in a name? When you are a global company, known throughout the world for health and hygiene products including TENA, Tork, Bodyform, Libresse, Lotus, Nosotras, Saba, Tempo, Vinda and Zewa, it’s actually pretty crucial. Gabriella Ekelund talks to us about how Essity went about choosing a new name, the approach to stakeholder management, the rebranding process, and the reception it received. She also discusses what Essity means… both literally, and as a corporate brand with a bigger purpose. Hosted by Andrew Stephen, L'Oreal Professor of Marketing at Saïd Business School (Oxford University) and Julie Kollman, Chief Research Officer at Kantar.
Eugene, Jude, Russell & Walshunit are back to debate the mysteries of the internet. Overseen by Mikey 3 screens, the C.E.P. of the CCP.
This week in ad news, KFC's social team is clever AF, strange things are about to start happening again, Hulu steals a broadcast leader, CNN battles fake news and bananas, and Bodyform says it's time for people to get over period weirdness. Then, Sandy puts it in reverse and backs up her Six Pack Story with the help of VW Trailer Assist, and Ashley shares some of her favorite Halloween ads. See everything we talked about at rhapodcast.com Facebook: Rock Hard Ads Twitter & Instagram: @rhapodcast
So many news stories about women this week it was hard to know what to pick to discuss with our listeners - obviously we covered #MeToo and are we bad feminsts for wincing at the new Bodyform advert we also love so much? Our guest this week was Bianca Miller-Cole, a badass entrepreneur who has just published the 'Self Made Book' - basically it is all you need to know about setting up a business and we highly recommend it. Plus so much wisdom this week in our Balls Up section and a women from history who was probably the first person to start the conversation on intersectionalty. Join in the conversation and let us know what you are thinking on twitter and instagram - @badasswomenshr See acast.com/privacy for privacy and opt-out information.
This week, Hannah and Rachel tackle twin news- the birthdays of Mary Kate and Ashley, our witch moms, the gentle experience of pottery videos, Bodyform’s kick-ass period commercial and the events following the Pulse Nightclub shooting, as well as gun reform and the fuckery that is the 2nd amendment. Links: Sweet Valley High portraiture: http://www.mentalfloss.com/article/81168/you-can-get-sweet-valley-high-style-portrait-actual-book-cover-artist Pottery videos: https://www.instagram.com/pottery_videos/ Bodyform’s commercial: https://www.youtube.com/watch?v=8Q1GVOYIcKc Blood Donation rules are ridiculous: http://www.npr.org/sections/thetwo-way/2016/06/12/481795633/blood-banks-see-massive-response-after-orlando-attack Pulse Nightclub Support: https://www.gofundme.com/29bubytq http://time.com/4365295/orlando-shooting-pulse-nightclub-victims-help/ https://www.facebook.com/events/1773008336269528/
Nat, Mike and Dan get in touch with their feminine side by deciding to ignore the start of the NBA and NHL playoffs, and instead riffing on the topic of female hygiene products... In other news: basketball gets down to brass tacks; could the Hornets sting the Lakers?; Chris Apostle threatens to elbow his own mother; will the Heat sneak up on everyone?; Nat's Ducks drop out of the Stanley Cup; Sharks and Kings - the Greatest Game Ever Played?; Boston's lamentable power play; the Canucks try to blow it; the team gets PMT; how much hockey is too much hockey?; Nashville Predators find their feet; Bud Selig upsets the nation; the Dodgers face tough times - could Mike step in?; Charlie Sheen gets dumped; to Wildcard or not to Wildcard?; the latest lockout shennanigans; Brandon Marshall gets stabbed; who will the Panthers pick?; will the Colts replace Peyton?; Cam Newton - the new Vince Young?; the worst movies of all time EVER; Troll 2 rules; Fred Savage - behind the lens; the roughest towns in America; the Americarnage book club