Podcast appearances and mentions of casie gillette

In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran and special guest Casie Gillette, Senior Director of DemandGen at Customers.AI, dive into "Parallel Pathing: Accelerating Short-term Wins alongside Long-term Strategies for Explosive Business Growth." Business leaders will learn how to balance immediate revenue generation with sustainable growth strategies. Casie shares insights on breaking down silos between marketing, sales, and customer service, emphasizing the power of real-time feedback and collaboration. Discover how to enhance your marketing efforts, align them with sales goals, and drive your business forward. Tune in for expert advice on achieving explosive growth in today's competitive landscape.

In this episode of ‘Content in the Kitchen', we explore how businesses, especially startups and those with tight budgets, can scale their content marketing efforts efficiently. Joined by Casie Gillette, a content marketer with 18 years of experience, we discuss the significance of evaluating existing content for improvement, leveraging the power of tools for content optimization, and innovative strategies for content repurposing.Casie shares her journey from agency to startup, offering actionable tips on utilizing AI and other tools to save time without compromising on content quality. She emphasizes the importance of quick wins, mid-term, and long-term content strategies, and the role of customer insight in shaping content that drives traffic and leads. The discussion also covers how to align content with organizational goals and leveraging influencer insights for content ideation.Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.Website:https://contentyum.com/Socials:https://www.instagram.com/contentyumm/https://www.linkedin.com/company/contentyumhttps://www.tiktok.com/@contentyumhttps://www.facebook.com/contentyummhttps://www.youtube.com/@Content-Yum

Are you torn between agency and in-house marketing? In this engaging podcast episode, I delve deep into the world of marketing with Casie Gillette, a seasoned marketing leader who's walked both paths. Together, we unravel the intricacies of agency vs. in-house marketing, exploring personal growth strategies within the field, and tackling the ever-elusive challenges of burnout and time management.Join us as Casie opens up about her journey, sharing invaluable insights and experiences. She highlights the significance of control, the art of articulating your true worth, and the delicate equilibrium between stress and rejuvenation. This conversation is a powerful testament to our shared empathy for the trials marketers face and offers actionable advice for conquering burnout while propelling your personal growth within the industry. Tune in and level up your marketing game!Learn more about Casie:Casie Gillette is the Senior Vice President of Digital at KoMarketing/Walker Sands, a B2B marketing agency in Boston, MA. She has been in the digital space since 2005, working on both the agency side and in-house, developing and implementing marketing strategies for both small businesses and Fortune 500 companies. Casie regularly writes and speaks about content marketing, search, and demandgen, and loves all things internet-related.Casie's Links:LinkedIn: https://www.linkedin.com/in/casiegillette/Twitter: https://twitter.com/CasiegConnect with Veronica on Instagram: https://www.instagram.com/vromney/Master your role, nurture your team, prioritize your well-being, and elevate your marketing leadership. Get your free Rainmaker's Roadmap today and start your new journey towards advancing your career as a leader! http://bit.ly/3DFY6xFIf you found value in today's episode, I would appreciate it if you could leave a rating and review.

Casie Gillette is the Sr. Director of Online Marketing at Komarketing, a B2B Online Marketing firm based in downtown Boston. Before Komarketing, Casie developed and implemented SEO strategies for Grasshopper.com, Chargify.com, and many more websites. In this episode, Casie shares how she became an SEO and online marketing leader. Get a few tips, too. Technical audit, anyone? Sign up for the Data-Driven Marketer Newsletter Come hang out in the Data Basement on Slack More NetWise: Twitter | Linkedin | Web I Blog+Newsletter | TikTok --- Send in a voice message: https://anchor.fm/datadriven/message

This week, Casie Gillette joins Kelsey Jones to discuss the impulsiveness of home DIY and how not everything has to be a huge endeavor.  While Casie wants to jump headfirst into a project, sometimes there's an easier way. It doesn't have to be the "whole enchilada." Listen to Casie and Kelsey discuss home ownership, electric cars, and how sometimes, the easiest thing is right under our nose.To learn more about StoryShout podcast advertising opportunities and guest openings, visit us at StoryShout.coAnd don't forget to leave us a review and subscribe on Apple Podcasts, Spotify, and wherever else you listen to podcasts. You can also connect with @StoryShout on Twitter, LinkedIn, Facebook, and Instagram. Kelsey is @wonderwall7 on Twitter.Support the show

Casie Gillette talks with Jason Barnard about content marketing Casie Gillette - Director of Online Marketing at Komarketing – is a digital marketing strategy expert with nearly 20 years of experience, and speaker at top marketing conferences such as SMX, Pubcon and MozCon.  She joined Jason Barnard to discuss the role of technology in Content Marketing and Customer Experience, and how we can use it to better understand our audience.  Casie shares invaluable insights on how to take advantage of the vast amounts of information that Google divulges about our audiences… but also how to stand out and make a difference in our customers' experience by adding a human aspect. You will also learn a very effective content creation strategy that most of the companies fail to implement, and much more! Finally, a bonus: You'll see the coolest dog just chillin' in the background with Casie (the podcast ends when s/he starts eating the table leg ;) What you'll learn from Casie Gillette 00:00 Casie Gillette with Jason Barnard01:18 Casie's Brand SERP03:57 Does technology make Content Marketing and Customer Experience easier?09:42 Identifying the sites ranking the most in your industry for content strategy11:16 Relying on technology vs examining your Brand SERP for audience insights15:32 The importance of the human aspect when understanding your audience21:15 Taking the offline online in your content strategy24:08 What's a good content creation process for a company?30:01 Creating video content35:56 Technology as a vehicle to understanding our audience Subscribe to the podcast Subscribe here >> This episode was recorded live on video March 30th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Casie Gillette talks with Jason Barnard about content marketing Casie Gillette - Director of Online Marketing at Komarketing – is a digital marketing strategy expert with nearly 20 years of experience, and speaker at top marketing conferences such as SMX, Pubcon and MozCon.  She joined Jason Barnard to discuss the role of technology in Content Marketing and Customer Experience, and how we can use it to better understand our audience.  Casie shares invaluable insights on how to take advantage of the vast amounts of information that Google divulges about our audiences… but also how to stand out and make a difference in our customers' experience by adding a human aspect. You will also learn a very effective content creation strategy that most of the companies fail to implement, and much more! Finally, a bonus: You'll see the coolest dog just chillin' in the background with Casie (the podcast ends when s/he starts eating the table leg ;) What you'll learn from Casie Gillette 00:00 Casie Gillette with Jason Barnard01:18 Casie's Brand SERP03:57 Does technology make Content Marketing and Customer Experience easier?09:42 Identifying the sites ranking the most in your industry for content strategy11:16 Relying on technology vs examining your Brand SERP for audience insights15:32 The importance of the human aspect when understanding your audience21:15 Taking the offline online in your content strategy24:08 What's a good content creation process for a company?30:01 Creating video content35:56 Technology as a vehicle to understanding our audience Subscribe to the podcast Subscribe here >> This episode was recorded live on video March 30th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Casie Gillette talks with Jason Barnard about content marketing Casie Gillette - Director of Online Marketing at Komarketing – is a digital marketing strategy expert with nearly 20 years of experience, and speaker at top marketing conferences such as SMX, Pubcon and MozCon.  She joined Jason Barnard to discuss the role of technology in Content Marketing and Customer Experience, and how we can use it to better understand our audience.  Casie shares invaluable insights on how to take advantage of the vast amounts of information that Google divulges about our audiences… but also how to stand out and make a difference in our customers’ experience by adding a human aspect. You will also learn a very effective content creation strategy that most of the companies fail to implement, and much more! Finally, a bonus: You'll see the coolest dog just chillin' in the background with Casie (the podcast ends when s/he starts eating the table leg ;) https://www.youtube.com/watch?v=HPFchr_LnW8 In partnership with Wordlift What you’ll learn from Casie Gillette 00:00 Casie Gillette with Jason Barnard01:18 Casie's Brand SERP03:57 Does technology make Content Marketing and Customer Experience easier?09:42 Identifying the sites ranking the most in your industry for content strategy11:16 Relying on technology vs examining your Brand SERP for audience insights15:32 The importance of the human aspect when understanding your audience21:15 Taking the offline online in your content strategy24:08 What's a good content creation process for a company?30:01 Creating video content35:56 Technology as a vehicle to understanding our audience

Casie Gillette talks with Jason Barnard about content marketing Casie Gillette - Director of Online Marketing at Komarketing – is a digital marketing strategy expert with nearly 20 years of experience, and speaker at top marketing conferences such as SMX, Pubcon and MozCon.  She joined Jason Barnard to discuss the role of technology in Content Marketing and Customer Experience, and how we can use it to better understand our audience.  Casie shares invaluable insights on how to take advantage of the vast amounts of information that Google divulges about our audiences… but also how to stand out and make a difference in our customers' experience by adding a human aspect. You will also learn a very effective content creation strategy that most of the companies fail to implement, and much more! Finally, a bonus: You'll see the coolest dog just chillin' in the background with Casie (the podcast ends when s/he starts eating the table leg ;) What you'll learn from Casie Gillette 00:00 Casie Gillette with Jason Barnard01:18 Casie's Brand SERP03:57 Does technology make Content Marketing and Customer Experience easier?09:42 Identifying the sites ranking the most in your industry for content strategy11:16 Relying on technology vs examining your Brand SERP for audience insights15:32 The importance of the human aspect when understanding your audience21:15 Taking the offline online in your content strategy24:08 What's a good content creation process for a company?30:01 Creating video content35:56 Technology as a vehicle to understanding our audience Subscribe to the podcast Subscribe here >> This episode was recorded live on video March 30th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Casie Gillette, Sr. Director of Digital Marketing at KoMarketing https://komarketing.com/ @casieg My guest today is Casie Gillette, Senior Director of Digital Marketing at KoMarketing. Cassie has been a sought after speaker, writer, and contributor in SEO for many years. She's presented at the top conferences in the industry including Mozcon, Pubcon, SMX, and SearchLove London. I really love her writing. She is a VIP contributor at Search Engine Journal and regularly writes for KoMarketing's company blog. One of my favorite things Casie talks about is a challenge asking digital marketers to grow up a little bit. As Google has gotten more sophisticated, the tactics that used to work when Casie and I started in SEO aren't effective. We start our conversation talking about some of the most cringe-worthy epic fails she has seen in content marketing. We also talk about some brands that are doing things right - make sure to listen to how Wegman's, a supermarket chain in New York, earns customer loyalty and lines around the block by making memorable content. Casie is also a really enjoyable person to have a beer with. She was kind enough to let us interrupt her move to drink German beers and talk about what the top content marketers in the world are doing differently, the ways Google rewards great customer experience, and why you absolutely have to take a duck boat tour the next time you're in Boston. Listen to Suds & Search Podcasts: Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9teXNvdW5kd2lzZS5jb20vcnNzLzE1OTUzNTQ3MjgwNTZz Apple Podcast: https://podcasts.apple.com/us/podcast/suds-search-interviews-todays-search-marketing-experts/id1526688363 Spotify Podcast: https://open.spotify.com/show/5ALxRpeDgIvg63bK6eoUTe SearchLab 1801 W Belle Plaine Suite 107 Chicago, IL 60613 (312) 256-1574 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesdays Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

Casie Gillette is Senior Director of Digital at KOMarketing. The Marketing Mind with John Ellis meets top marketers, discussing where they came from and what they've learned along the way.

JD Prater, Head of Product Marketing at Quora on how to boost traffic with Quora as an additional marketing channel: Marketing Scoop Podcast by SEMrush - Special Edition This Special Edition Podcast is brought to you by Global Marketing Day - the world’s absolute first 24-hour online marketing conference, held on October 30, 2019. Global Marketing Day was a truly epic live broadcast, streamed continuously for 24 hours from studios around the globe, including Sydney, London, New York, and San Francisco and featuring speakers from Google, WeWork, Conde Nast, Uber, Microsoft, Unicef and many more. Missed Global Marketing Day 2019? You can still enjoy our content in podcast format from wherever you are. Join us for GMDay in October 2020 with a new line up of the world’s marketing leaders! Learn how big brands are marketing in today's ever-changing world. This episode comes from JD Prater, Head of Product Marketing at Quora. JD is a regular speaker at conferences across the globe such as INBOUND, SaaStr, BrightonSEO, and SMX. 300+ million people come to Quora every month to prep, research, evaluate, ask for tips, and learn more about the world around them. But how can that help you? JD will highlight the benefits of Quora in his presentation: How marketers boost traffic with Quora as an additional marketing channel. Guest, JD Prater, Head of Product Marketing at Quora: https://www.linkedin.com/in/jdprater/ https://twitter.com/jdprater Host, Casie Gillette, Senior Director, Digital Marketing at KoMarketing: https://www.linkedin.com/in/casiegillette/ https://twitter.com/Casieg Links: Global Marketing Day Conference Global Marketing Day 2019 Videos

Casie Gillette explains the impact customer experience is having on search and digital marketing as a whole.The post The Impact of Customer Experience on Search with Casie Gillette [PODCAST] appeared first on Search Engine Journal.

Luis Navarrete Gómez, LEGO on what agencies need to know when working with enterprises: Marketing Scoop Podcast by SEMrush  This Special Edition Podcast is brought to you by Global Marketing Day - the world’s absolute first 24-hour online marketing conference, held on October 30, 2019.  Global Marketing Day was a truly epic live broadcast, streamed continuously for 24 hours from studios around the globe, including Sydney, London, New York, and San Francisco and featuring speakers from Google, WeWork, Conde Nast, Uber, Microsoft, Unicef and many more. Missed Global Marketing Day 2019? You can still enjoy our content in podcast format from wherever you are - get great advice and practical tips, from marketers by marketers!  Join us for Global Marketing Day in October 2020 with a new line up of the world’s marketing leaders! Learn how big brands are marketing in today's ever-changing world.  This episode comes from Luis Navarrete Gómez, Head of Global Search Marketing at LEGO. Luis defines the strategy for search marketing activity in more than 140 markets for the iconic toy company and has more than 14 years' experience in Search Marketing with cross-functional expertise in technology, business management and leadership. Tapping into his knowledge about enterprise organizations, Luis will give us his insights with the presentation: 5 things agencies need to know about working with enterprise clients. Watch the full episode here. Guest, Luis Navarrete Gómez, Head of Global Search Marketing at LEGO  https://uk.linkedin.com/in/luisnavarrete https://twitter.com/Luis_Navarrete Host, Casie Gillette, Senior Director, Digital Marketing at KoMarketing: https://www.linkedin.com/in/casiegillette/ https://twitter.com/Casieg Links: Global Marketing Day Conference: https://www.globalmarketingday.com/ Global Marketing Day 2019 Videos: https://www.globalmarketingday.com/#recordings

Blake Hutchison, Flippa on why strong merchandising is still the best conversion tool: Marketing Scoop Podcast by SEMrush - Special Edition This Special Edition Podcast is brought to you by Global Marketing Day - the world’s absolute first 24-hour online marketing conference, held on October 30, 2019.  Global Marketing Day was a truly epic live broadcast, streamed continuously for 24 hours from studios around the globe, including Sydney, London, New York, and San Francisco and featuring speakers from Google, WeWork, Conde Nast, Uber, Microsoft, Unicef and many more. Missed Global Marketing Day 2019? You can still enjoy our content in podcast format from wherever you are. Get great advice and practical tips, from marketers by marketers!  Join us for Global Marketing Day in October 2020 with a new line up of the world’s marketing leaders! Learn how big brands are marketing in today's ever-changing world.  This episode comes from Blake Hutchison who is the CEO at Flippa.com and who has overhauled the way Flippa thinks about its sales and marketing operations with clear customer alignment. In this episode, Blake will share case studies showing the impact of content on conversion and share his ways for orienting your company this way, the talent required and tracking the effort. Watch the full episode here.  Guest, Blake Hutchison, CEO at Flippa: linkedin.com/in/blakehutchison https://twitter.com/blakenow Host, Casie Gillette, Senior Director, Digital Marketing at KoMarketing: https://www.linkedin.com/in/casiegillette/ https://twitter.com/Casieg Links: Global Marketing Day Conference: https://www.globalmarketingday.com/ Global Marketing Day 2019 Videos: https://www.globalmarketingday.com/#recordings

Angelica Ong, UNICEF on Social Media for Social Good: Marketing Scoop Podcast by SEMrush - Special Edition This Special Edition Podcast is brought to you by Global Marketing Day - the world’s absolute first 24-hour online marketing conference, held on October 30, 2019.  Global Marketing Day was a truly epic live broadcast, streamed continuously for 24 hours from studios around the globe, including Sydney, London,  New York, and San Francisco and featuring speakers from Google, WeWork, Conde Nast, Uber, Microsoft, Unicef and many more. Missed Global Marketing Day 2019? You can still enjoy our content in podcast format from wherever you are. Get great advice and practical tips, from marketers by marketers!  Join us for Global Marketing Day in October 2020 with a new line up of the world’s marketing leaders! Learn how big brands are marketing in today's ever-changing world.  This episode comes from Angelica Ong, Global Digital Marketing and Communications Strategist & Social Media Manager, UNICEF. Angelica works on global digital marketing and social media communications at UNICEF’s Office of Innovation and is tasked with managing and overseeing digital content creation, social media, and digital marketing, globally. With experience in social media for social good, Angelica will cover Content/Social media/Digital marketing strategy that will tap into her work at UNICEF. Watch the full episode here. Guest, Angelica Ong, Global Digital Marketing & Social Media Communications Strategist at UNICEF https://www.linkedin.com/in/angelicaong/ https://twitter.com/anggustiloong https://www.angelicaong.com/ Host, Casie Gillette, Senior Director, Digital Marketing at KoMarketing: https://www.linkedin.com/in/casiegillette/ https://twitter.com/Casieg Links: Global Marketing Day Conference: https://www.globalmarketingday.com/ Global Marketing Day 2019 Videos: https://www.globalmarketingday.com/#recordings

We talk with Casie Gillette, Sr. Director of Digital at KoMarketing.We discuss:How she got her start in marketing working for an online dating site in the mid 2000s literally handing out flyers in clubs, which actually led to her first SEO job which is ultimately where she fell in love with itHow she got to KoMarketing, how she left and then boomeranged right backIn-house versus agencyHer biggest SEO challengesConvincing clients to get recommendations implementedHow she learned to be a confident public speakerThe recent SEO's are assholes kerfuffleThe importance of SEO training and educationAnd much more.

On today's episode of the Internet Marketing Podcast, Andy is joined by Casie Gillette, Sr. Director of Digital at KoMarketing, a B2B agency based in Boston, MA to talk about how you can create content that people remember. On the show you'll learn: The issues facing businesses with so much content out there (there are over 4 million blog posts created a day, plus social, plus video...)How you can cut through the noise Why you need to be thinking about WHY you're creating content before you startWhy no one wants your infographic! How to get better at creating something our people actually wantThe common mistakes that people make when trying to ensure their content is SEO friendly Which businesses Casie feels are creating great contentPlus, Casie provides her top tip/key takeaway for the audience. If you'd like to connect with Casie, you can find her on Twitter here and on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

How do you decide what content to be writing about and how do you transform a chosen topic into the type of content that is likely to resonate with your target audience? On this episode of the Scoop we dive into best practice for content marketing research, including looking at the tools to use, how to use the tools and then how to select between the different topic options before deciding on how best to provide the most impactful content on that topic to your user-base. Joining us for this episode of The Scoop are 2 great guests: Casie Gillette from KoMarketing.com Colin Gray from ThePodcastHost.com Here’s what we cover in this episode: 00:00 Introducing our guests, Casie & Colin 1:00 How do you go about researching the content you intend to publish? 4:00 What’s more important, to select topics based on keyword volume, or relevance to your audience? 6:00 Does Casie ever look at “People also ask” for topic suggestions? 8:00 How far in advance does Colin plan his content? 9:30 How does Colin go about deciding on the type of content to publish? 12:30 Does Colin look at keyword volumes or is delivering content that resonates with his audience more important? 13:15 How does Colin decide on what content type to publish? 16:00 If you work for clients, does your process change compared with when you’re producing the content for yourself? 19:00 How does Colin make his content a success? 21:50 Does Colin have a launch strategy for his pillar content? 23:00 Does Casie struggle with getting much traffic from social media and how does she promote her e-cooks? 28:00 Colin’s actionable tip 29:10 Casie’s actionable tip Catch up with all the previous episodes here: https://www.semrush.com/podcast/

This is the first episode for Off the Clock, a new Marketing O’Clock segment where Greg interviews top leaders in the digital marketing industry. Our first guest for Off the Clock is Casie Gillette, Director of Digital Marketing at KO Marketing. Casie has been a featured speaker at events like MozCon, SearchLove, PubCon, SMX, Search Marketing Summit, Digital Growth Unleashed, State of Search, and HereoConf, to name a few. Visit our website for more: https://marketingoclock.com/

Casie Gillette joins the guys to dig into Visual Content and take you beyond their upcoming Pubcon Pro session taking place in October 2018.

Casie Gillette, the Senior Director of Digital Marketing at KoMarketing, leads digital marketing strategies for their clients and plays an integral part of the leadership team. With over 10 years of industry experience, Casie regularly speaks about search and social at some of the top marketing conferences in the country like SMX, SearchLove, PubCon, and HeroConf. Within the last month, she has spoken at two different conferences, SMX West and HeroConf, and we wanted to recap those presentations she gave for this episode!