The Rainmaker Podcast

What does it really take to cut through the noise in today's marketing landscape and what if everything we thought we knew about attention is wrong?In this episode, Veronica sits down with Paulo Salomao, the founder and agency leader behind King Ursa, to unpack how the media landscape is shifting, why trust matters more than ever, and how a single viral moment turned into a surreal Ellen DeGeneres cameo.From navigating the post-pandemic reality for agencies to leading with vision in an era of uncertainty, Paulo brings both humor and deep insight to the future of advertising, tech, and leadership. He also shares his thoughts on creative intuition, what really builds long-term brand impact, and why podcasting is the most intimate platform we have.Whether you're in media, marketing, or building your own creative business, this conversation is full of perspective shifts and practical wisdom.About PauloA unique cross-platform thinker, he continues to push the boundaries of his leadership mindset facilitating collaboration from all silos of the industry.An entrepreneur at heart, he is the co-founder of 3 successful businesses, introducing not only unique operational solutions but also leading their brands to conquer influential and purposeful positioning.Today, he's the sole owner of King Ursa, a 50+ person-strong full service advertising agency. With a focus on end-to-end service, King Ursa brings research and analysis, strategy, creative, content production and media all under one roof.Never one to rest on his laurels, Paulo continues to share his learnings by speaking at marketing conferences, presenting his thought provoking theses and running workshops at colleges and universities.Connect with Paulohttps://www.linkedin.com/in/salomaopaulo/Connect with VInstagram: https://www.instagram.com/vromney/LinkedIn: https://www.linkedin.com/in/vromney/

“Leadership shouldn't still be the number one workplace issue—but it is.”In this episode, I sit down with culture and leadership expert Megan Kuiper, who spent 21 years at Target leading teams and turning around broken store cultures.Now, she helps organizations of all sizes build intentional, people-first leadership from the inside out. If you've ever wondered why good leadership still feels so rare despite all the TED Talks, bestsellers, and workshops, this conversation delivers both the why—and the how to do better.Whether you're leading a team or working under someone who is, this episode will challenge how you think about leadership—and help you build something better.About MeganI am a passionate and energetic individual dedicated to making the most out of every day. With a clear vision for my life, I teach others how to tap into their own fire and achieve their goals. I balance many roles, including being a wife, mom, and former Target Corporate Director turned entrepreneur. As a keynote speaker, consultant, and coach, I bring 21+ years of culture and leadership development experience to help others find their own energy and desire. My mission is to spread positivity and energy to anyone interested in discovering their own potential.Connect with Meganhttps://www.instagram.com/meganmkuiper/ https://www.linkedin.com/in/megan-kuiper-44371a6/ Connect with VInstagram: https://www.instagram.com/vromney/ LinkedIn: https://www.linkedin.com/in/vromney/ 

Think email marketing is old news? Think again.In this episode, I sit down with email strategist and marketing expert Allison Hardy to unpack the future of email marketing in a world dominated by social media and AI. From debunking the myth that "email is dead" to breaking down why authentic urgency beats fake scarcity every time, Allison shares practical strategies for making your emails work harder without losing trust or authenticity.We dive into the biggest mistakes entrepreneurs make in their email marketing, how AI can (and should) support your writing process, and why the future belongs to brands with strong points of view. If you've been wondering how to make your email list your most valuable business asset in 2025 and beyond, this conversation is your roadmap.

You hit the milestone. You achieved the goal. You checked every box—and yet… something still feels off.In this episode, I sit down with holistic leadership coach Kasey D'Amato for a powerful conversation about what happens after success. We unpack the emotional aftermath of reaching a big milestone—like publishing a book—and the uncomfortable questions that come next.From navigating burnout to redefining ambition, Kasey shares her approach to aligned leadership and how to reconnect with purpose in a season of transition.If you're feeling aimless, unmotivated, or quietly questioning what's next, this episode will help you find clarity, calm, and a new path forward. Whether you're in the middle of a reset, craving an off-season, or exploring new possibilities—this conversation will meet you right where you are and offer the tools to realign your life and business on your own terms.About KaseyKasey D'Amato is a business strategist, executive life coach, and aligned empire builder who helps high-achieving business owners create success without sacrificing fulfillment. With 20 years of experience across pharmaceutical sales, dermatology, entrepreneurship, and real estate, she has built multiple businesses, a global skincare brand, and a diverse investment portfolio—all while maintaining a thriving personal life.Kasey specializes in diagnosing the roadblocks that hold leaders back in both business and life, blending self-mastery, emotional intelligence, and strategic growth to create real, lasting success.By addressing mindset, leadership, and personal well-being, she empowers entrepreneurs to build thriving businesses while improving relationships, energy, and overall joy—proving that success and fulfillment can go hand in hand.

“You don't need to be an expert to be valuable—you just need a perspective.”In this episode, I sit down with personal brand strategist, educator, and prolific content creator Brian Mikula to unpack the real reason so many professionals hold themselves back from showing up online. If fear of judgment, burnout, or “not being expert enough” has kept you from building your brand—this episode is for you.Whether you're climbing the corporate ladder or launching your own thing, this episode challenges everything you've been taught about personal branding—and offers a real, practical roadmap to start building equity in your name (without losing your sanity in the process).

“You can't teach give-a-shit.”That quote sums up the conversation I had with seasoned marketing executive Anne Marie Benard.Anne Marie shares her journey across industries. From Target and energy sponsorships to media, healthcare, and now higher education at the University of Utah. But this isn't just a résumé rundown, it's an honest, insightful and often hilarious deep dive into how to make bold career moves, lead with EQ, and navigate professional pivots without losing your identity in the process.Whether you're a rising professional trying to stand out in a crowded market or a seasoned leader in your own season of reinvention, Anne Marie brings equal parts strategy and soul.About Anne:Anne Marie Benard is an accomplished marketing and communications leader with a proven ability to build high-performing teams and drive significant results in large, complex organizations. Her career spans diverse sectors, including retail, energy, media, healthcare, and higher education, where she has consistently exceeded expectations in developing and implementing innovative marketing strategies.Starting with a foundation in retail analytics and brand strategy at Target Corporation, Anne Marie has progressed to lead teams, manage multi-million-dollar budgets, and consistently achieve ambitious financial and campaign goals. Her expertise in strategic planning, brand management, sponsorship negotiations, digital and traditional media, public relations, team building, and stakeholder management makes her a highly effective leader in dynamic, fast-paced environments.Connect with Veronica:Instagram: https://www.instagram.com/vromney/LinkedIn: https://www.linkedin.com/in/vromney/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Think you need a big, dramatic life moment to tell a powerful story?In this episode, I sit down with bestselling author, master storyteller, and 61-time Moth StorySLAM winner Matthew Dicks to explore the magic of everyday storytelling—and how the smallest moments often carry the biggest impact.From his life-changing “Homework for Life” practice to the science of what makes a story stick, Matthew walks us through the exact tools and mindset shifts that can turn anyone into a better storyteller—on stage, on camera, or around the dinner table.Whether you're a speaker, entrepreneur, or someone who just wants to communicate more powerfully, this episode will transform the way you see your own story—and help you share it in a way that truly connects.About Matthew: Matthew Dicks is the internationally bestselling author of six novels and three nonfiction titles:Storyworthy: Engage, Teach, Persuade, and Change Your Life Through the Artof StorytellingSomeday Is Today: 22 Simple, Actionable Strategies to Propel Your Creative LifeStories Sell: Storyworthy Strategies to Grow Your Business and BrandHis novels have been translated into more than 25 languages worldwide.Matthew is a record 62-time Moth StorySLAM champion and 9-time GrandSLAM champion whose stories have been featured on their nationally syndicated Moth Radio Hour.His solo show “You're a Monster, Matthew Dicks” debuted at Theater Works in Hartford, CT in 2023.He has also performed in the New York City Comedy Festival in 2022 and 2023. Teacher of the Year and a Connecticut Teacher of the Year finalist.Matthew's client roster includes Google, Salesforce, Amazon, Microsoft, Smucker's, the FBI, The Eric and Wendy Schmitt Foundation, Yale University, MIT, and many more. He also works with Olympic athletes, world-class mountaineers, standup comedians, magicians, attorneys, breast cancer survivors, the children of Holocaust survivors, world champion memorizers, the clergy, and more.Matthew is also the CEO of Storyworthy — a company that creates and distributes online education on storytelling, marketing, sales, and branding. He is also the founder and artistic director of Speak Up, a Hartford-based storytelling organization that produces storytelling shows throughout New England.Connect with VeronicaInstagram: https://www.instagram.com/vromney/LinkedIn: https://www.linkedin.com/in/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

You've hired a sales team, but they're not performing the way you hoped. You're still the one carrying the weight of bringing in revenue, and the dream of “someone taking sales off your plate” feels further away than ever.Sound familiar?In this episode, Michael and Veronica break down exactly why your sales team might be struggling and spoiler alert: it's not about their talent. It's about your leadership.If you've been caught in the trap of micromanaging, unclear expectations, or trying to delegate sales without direction, this conversation will shift everything. They walk you through the mindset and systems needed to create real sales leadership inside your company, so your team can finally sell without you.About Michael: A New York Times and Wall Street Journal bestselling author, Michael Port has written nine books -- including the mega-hit Book Yourself Solid and The Referrable Speaker, co-authored with our mutual friend, the visionary Andrew Davis.Michael has delivered keynote speeches on some of the world's most prominent stages and built and sold multiple successful companies along the way.‍From 2014 to 2024, Michael served as CEO of Heroic Public Speaking. Under his leadership, the company achieved double-digit growth in 9 out of 10 years and became renowned for its unwavering integrity, unmatched Faculty, and transformational training programs.Today, Michael focuses on teaching, mentoring the Faculty at HEROIC, and continuously enhancing the efficacy of HEROIC's programming…Connect with VeronicaInstagram: https://www.instagram.com/vromney/LinkedIn: https://www.linkedin.com/in/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

What does it take to go from the NFL to the boardroom—and bring your whole identity with you?In this live-recorded episode of The Rainmaker Podcast, I sit down with six-time Pro Bowler, TV personality, and entrepreneur Brandon Marshall for an unfiltered conversation about building a brand, breaking mental health stigma, and bridging the gap between content and commerce.Brandon opens up about the emotional complexity of navigating his relationship with the NFL after retirement, his personal journey with mental health, and the pivotal moment that transformed how he shows up in business and life. From hustling into locker rooms to creating I AM ATHLETE, he shares how he went from being under siege in his own brand to becoming a powerful media entity and mental health advocate.We talk about the power of purpose, how to structure brand deals with integrity, and why understanding your audience is everything.If you're ready for a bold, vulnerable, and wildly inspiring take on entrepreneurship and identity-driven marketing, this one's for you.About BrandonBrandon Marshall is the creator of the wildly successful unscripted podcast I AM ATHLETE and the newly launched daily show Paper Route.Within just a few seasons, the platform has grown to over 1 million YouTube subscribers—fueled by raw, real conversations around sports, culture, and identity. Co-hosted by Marshall and fellow former NFL stars, I AM ATHLETE is known for pushing boundaries and challenging the traditional definition of celebrity.A six-time Pro Bowl wide receiver, Brandon spent 12 years in the NFL, where he shattered records and earned a reputation as one of the top wideouts in the game. But his impact didn't stop on the field. Brandon has become a powerful voice in the mental health space, using his personal journey to break stigma and drive change.Today, he's the founder and CEO of House of Athlete and HOA+, a lifestyle wellness brand built to help athletes of all levels train like pros—mentally and physically. Through his work, Brandon continues to redefine what it means to be an athlete, entrepreneur, and advocate.A two-time Emmy nominee for his role on Inside the NFL, Brandon has also been a recurring guest on The Drew Barrymore Show and is widely considered a pioneer in mental health awareness.Connect with BrandonInstagram: https://www.instagram.com/bmarshall/?hl=enX: https://x.com/bmarshall?lang=hiYouTube: https://www.youtube.com/@IAMATHLETEConnect with VeronicaInstagram: https://www.instagram.com/vromney/LinkedIn: https://www.linkedin.com/in/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Ever wonder how some brands create die-hard fans who wouldn't dream of buying from anyone else? In this episode, I sit down with Bill Neff, a marketing powerhouse known for his work with YETI and beyond, to break down the secrets behind brand loyalty, community-driven marketing, and authentic storytelling.Bill shares his journey from professional kayaking to becoming a key player in the outdoor industry, showing how passion and authenticity can fuel marketing success. We discuss what most brands get wrong about building a following, the power of grassroots engagement, and why storytelling—not selling—is the ultimate key to long-term success.Connect with VeronicaInstagram: https://www.instagram.com/vromney/LinkedIn: https://www.linkedin.com/in/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

What if social media wasn't really social—but instead, a space for self-discovery?This week, Xanthe Wells, VP of Global Creative at Pinterest, joins me to unpack how Pinterest is redefining the way people interact with content, brands, and their own identities. Unlike other platforms, Pinterest isn't about followers or fleeting trends—it's about inspiration, aspiration, and personal growth.Xanthe shares how Gen Z is using Pinterest differently, why identity-based marketing is the future, and how brands can tap into this shift to create more meaningful connections. We also discuss the evolution of social media, the changing landscape of digital marketing, and what brands need to do to stay relevant in 2025 and beyond.If you're looking to understand where digital marketing is headed and how to align your strategy with the changing behaviors of today's consumers, this episode is packed with insights you won't want to miss.About Xanthe:Xanthe is currently VP of Global Creative for Pinterest and runs the House of Creative under CMO Andréa Mallard.Since arriving at Pinterest in November of 2022, Xanthe has been driving the brand's creative transformation and has been responsible for a major step change in creative output. Her team's work has resulted in unprecedented ROI for each of the major initiatives she has led, most notably the launch of the global creative platform “It's Possible,” the 2024 Pinterest Predicts campaign and report, the record-breaking Cannes Manifestival, Pinterest Presents and the best performing brand campaign in the company's history.Her team's creative output has beat all previous benchmarks and driven increased monthly active users on the platform, surpassing over half a billion MAU in 2024.Connect with Xanthe:https://www.linkedin.com/in/xanthewells/Connect with VeronicaInstagram: https://www.instagram.com/vromney/LinkedIn: https://www.linkedin.com/in/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

How does a 175-year-old brand stay relevant in a constantly evolving market?Tracey Panek, Levi's brand historian, joins me to share how Levi's balances heritage with innovation to remain a cultural icon. From historical accuracy in marketing to the brand's deep connection with customers, Tracey offers a fascinating look into how storytelling shapes Levi's identity.We dive into what exactly the role of a brand historian plays in modern marketing, how Levi's taps into its rich archives to inspire future campaigns, and why authenticity is the key to long-term brand success. Tracey also shares incredible stories from Levi's history—including how a pair of jeans helped tow a broken-down car and why some fans insist on being buried in their Levi's.If you're passionate about branding, storytelling, and marketing that stands the test of time, this episode is packed with insights you won't want to miss.About TraceyTracey Panek is the Historian for Levi Strauss & Co. and Director of Archives at the company's world headquarters in San Francisco. She manages the day-to-day workings of the Levi Strauss & Co. Archives as a key corporate asset, answering historical questions, assisting designers, brand managers, executives and other employees whose work requires historical materials in the Archives. She regularly hunts for unique vintage Levi's® garments and unusual Levi's® items to add to the Archives.Tracey is a contributor to Unzipped, the company's blog, writing about company history, vintage Levi's® garments, and behind-the-scenes work in the Archives. She narrates the video series From the Levi's® Archives on YouTube and From the Levi's® Archives on TikTok. Tracey is the media spokesperson for Levi Strauss & Co. heritage.Connect with Tracey:https://x.com/TraceyPanekConnect with VeronicaInstagram: https://www.instagram.com/vromney/LinkedIn: https://www.linkedin.com/in/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

How do you market a brand when the product itself is completely out of your control?This week, Kathryn Dobbs, Chief Marketing Officer of the Columbus Blue Jackets, joins me to share her unique perspective on sports marketing, fan loyalty, and how to create an unforgettable game-day experience—regardless of what's happening on the ice.We dive into the challenges of keeping fans engaged during tough seasons, the role of storytelling in sports, and why optimism is the most important trait a sports marketer can have. We also explore how she transitioned from nonprofit leadership into the world of professional sports and what it takes to lead marketing for a major league team.If you've ever wondered what goes into building fan loyalty or how to market something you don't have full control over, this episode is packed with real-world insights, leadership lessons, and fresh perspectives from one of the best in the business.About KathrynKathryn Dobbs is the senior vice president and chief marketing officer for the Columbus Blue Jackets. Dobbs leads the club's efforts to grow the Blue Jackets brand, broaden the fan base, and integrate the club's collective marketing initiatives, including branding, promotions, event presentation, broadcasting, communications, community and fan development.Dobbs was promoted to the position in December 2018 after serving as the club's vice president of community development and executive director of the Columbus Blue Jackets Foundation for three years. In 2017, Dobbs was named to the 40 Under 40 list by Columbus Business First and was recognized again in 2020 as a most admired executive. Prior to joining the Blue Jackets, Dobbs spent more than a dozen years as a senior-level executive with the YMCA organization in multiple locations around the United States. The Northern Ontario native is a graduate of the University of North Georgia and currently lives in suburban Columbus with her daughter, Myah.Connect with Kathrynhttps://x.com/KateDobbs99https://www.instagram.com/katedobbs99/https://www.linkedin.com/in/kathryn-dobbs-45179710/Connect with VeronicaInstagram: https://www.instagram.com/vromney/LinkedIn: https://www.linkedin.com/in/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

What separates a good brand from an iconic one? This week, Chris Kneeland, co-founder of Cult Collective and expert in brand loyalty, joins me to break down the strategies behind cult-like brands and what makes them stand the test of time.Chris shares how brands like John Deere, Airbnb, and Lululemon built deep emotional connections with their audiences—and how you can apply these lessons to your own brand.In this episode, we explore the psychology of branding, why great brands focus on belief systems over behaviors, and how companies can create lasting communities instead of just selling products. Chris also shares his insights on brand storytelling, marketing evolution, and why the best companies aren't afraid to break the mold.Whether you're building a business from the ground up or looking to strengthen your existing brand, this conversation is packed with actionable insights that will change the way you think about marketing and branding.About ChrisChris Kneeland is the cofounder of Cult Collective, a marketing advisory firm, Cult Ideas and he also cofounded The Gathering, a Forbes top-rated business conference. Chris is a proven business leader with an impressive track record of increasing revenue and brand relevance. He specializes in delivering profitable growth through the smarter deployment of discretionary resources, improving specific elements of the customer journey that matter most, and increasing internal and external engagement via the masterful application of proven “cult brand” principles.Chris possesses enviable audience engagement expertise and have driven sustainable growth for some of North America's most beloved brands, including Harley Davidson, Best Buy, H-E-B, The Home Depot, Canadian Tire, GoDaddy, Keurig, and John Deere. He has helped launch over a dozen start-ups and currently serves as a Fractional CMO for companies earning between $25MM-$250MM annually.Chris believes in building brands from the inside out (i.e., enhancing corporate culture and employee engagement), developing customer-centric org structures, and delivering category-leading KPI's. He champions change management best practices and excels at developing effective frameworks, strategies, and action plans. He's also a dynamic presenter and elevates what customers and employees believe is possible. Chris has a master's degree from Northwestern University and a B.A. from Brigham Young University. Connect with Chrishttps://www.linkedin.com/in/chris-kneeland-838b2921/www.cultgathering.comwww.cultideas.comConnect with VeronicaInstagram: https://www.instagram.com/vromney/LinkedIn: https://www.linkedin.com/in/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

What happens when honesty becomes your best client filter? This week, Michelle Morgan—PPC expert, agency owner, speaker, and consultant—joins me to share her no-nonsense approach to client relationships, why setting firm boundaries upfront matters, and how being brutally honest helps her attract the right clients (and scare off the wrong ones).Michelle gets real about the state of the marketing industry, the emotional baggage clients bring into new relationships, and why so many service providers end up playing the role of business therapists. We also dive into the importance of buy-in—both external (from clients) and internal (believing in yourself when stepping into entrepreneurship).Whether you're a seasoned agency owner, freelancer, or considering your next career pivot, Michelle's candid insights will leave you with plenty to think about—and the confidence to stand firm in your own values.About MichelleMichelle Morgan is a Co-Founder of Paid Media Pros and an international speaker. She's been in PPC since 2010 and has honed her PPC skills in both in-house and agency roles. She won “SEM Speaker of the Year” at the Search Engine Land Awards and was voted the Most Influential PPC Pro from PPC Hero in 2020Connect with Michellehttps://www.linkedin.com/in/michellemsem/Connect with VeronicaInstagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

What happens when an entrepreneur transitions back into the corporate world—but on their own terms? This week, Mandy Balak, newly appointed President of The Gathering, joins me to share her journey from business owner to leading one of the most renowned marketing events in North America. We dive into what it means to shift identities, embrace new leadership roles, and navigate the tension between ambition and sustainability.In this episode, Mandy shares how she went from attending The Gathering as an eager entrepreneur to now standing at the helm of the organization. We explore the power of community-driven marketing, the hidden challenges of leadership, and the importance of balancing high performance with personal well-being.If you've ever struggled with redefining your career path or wondered how to lead with both heart and strategy, this conversation is filled with raw insights and transformative lessons you won't want to miss.Connect with Mandy:https://www.instagram.com/mandybalak/https://www.instagram.com/cultgathering/Connect with Veronica:Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

What's the smartest way to use Meta ads without relying on them as your sole traffic source? This week, Amanda Robinson—Facebook ads expert and Meta-certified speaker—joins me to break down the best strategies for leveraging Meta ads to amplify your marketing efforts rather than using them as a last-ditch effort to rescue a struggling campaign.In this episode, we dive into the mindset shifts marketers need when approaching paid ads, the role Meta ads should play in a well-rounded strategy, and why your existing marketing foundation is the key to maximizing ad performance. Amanda also shares her brilliant “algorithm appetizer” analogy that will completely change how you think about ad engagement.If you've ever wondered how to make Meta ads work for you—without them becoming your entire strategy—this episode is packed with insights and expert advice to help you get the most out of your paid campaigns.About Amanda:Amanda Robinson is the Founder & CEO of The Digital Gal Inc. She is a Certified Meta Lead Trainer and regularly presents on behalf of Meta at in person and virtual events. She is widely recognized in the digital marketing industry for her knowledge, training, skills and coaching as a Facebook Ads expert with her Swift Kick In the Ads Membership, and her Facebook Ads Training Bootcamp. She is an author, international speaker, consultant, and educator who has taught thousands of business owners and entrepreneurs the foundational skills of Facebook Ads. Amanda brings personality and passion to teaching others how to make Facebook ads work for them.Connect with Amanda:Facebook.com/thedigitalgalInstagram.com/thedigitalgalConnect with VeronicaInstagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

What does it really take to build an unforgettable personal brand?This week, Sun Yi, branding expert and founder of Night Owl Nation, joins me for a no-BS conversation about personal branding, marketing, and the fine line between influence and integrity. Sun shares why most personal brands fail, the difference between true experts and knowledge brokers, and how to stand out in a world full of noise.In this episode, we dive into the power of storytelling, the importance of authenticity in branding, and why detaching from outcomes can lead to greater success. Sun also shares his experiences working with high-profile personal brands like Jay Shetty and Mel Robbins—and what separates the truly great from the rest.If you're looking to build a personal brand that actually matters (without selling out), this episode is packed with insights, real talk, and strategies you can apply today.About SunFounder at Night Owls and Night Owl Nation, Entrepreneur, Personal Branding Expert, Storyteller, TEDx Speaker, Mentor, Podcaster of Authentic As F*ck podcast and Forbes Agency Council Member.Sun Yi is a personal branding expert and founder of Night Owls , the award-winning digital agency behind Fortune 500 companies and branding specialized for clients such as Mel Robbins, Jay Shetty, Marc Randolph. With over 20 years of experience working in digital branding, Sun has helped brands go from virtual zero revenue to $1 billion. He is passionate about teaching and has taught over 28,000+ students on Domestika through his online course, "The Art of Storytelling for Freelancers and Creators," as well notable achievements on Forbes Agency Council. In 2022, he started Night Owl Nation, a global community of entrepreneurs and creators who practice storytelling together. Connect with Sunhttps://sunyi.co/https://instagram.com/sun.yihttps://linkedin.com/in/sunyi-nightowlshttps://www.youtube.com/c/sunYiCoConnect with VeronicaInstagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

What does it take to craft meaningful connections between brands, athletes, and fans?This week, Cameron Wagner, a veteran sports marketer with over two decades of experience, joins me to share her journey in creating impactful activations and redefining sports marketing. From orchestrating partnerships at six Olympic Games to working with iconic brands like Hasbro and P&G, Cameron offers a behind-the-scenes look at how she's elevated fan experiences and brand storytelling.We discuss the art of activation, the evolving role of personal branding in sports, and how to balance creativity with strategy to cut through the noise. Cameron also shares her perspective on mentorship, the challenges of cultivating new talent in a post-pandemic world, and the unconventional methods that fuel his creativity.Whether you're a marketer, a sports enthusiast, or simply curious about the stories behind unforgettable campaigns, this episode is packed with insights and inspiration to take your craft to the next level.About Cameron:Cameron Wagner is the Chief Client Officer at Elevate, an award-winning, full-service consulting firm supporting high-performing organizations in sports and beyond. In her role leading the agency's global brand consulting and activation practice, Wagner utilizes Elevate's powerful data and insights engine to create convention-defying partnerships and activations for brands. She believes in the unique power of sports and live events to forge meaningful connections between consumers and brands and has played a key role in crafting some of the most iconic brand programs in sports history.Before joining Elevate, Wagner served as the Chief Client Officer at GMR Marketing, where she oversaw US-based offices in New York, San Francisco, and Charlotte, as well as teams in the UK, Brazil, and Tokyo. Before her tenure at GMR, Wagner held a key leadership role at IMG, leading significant programs for major brands including Coca-Cola, Visa, and Hasbro.Among her industry accolades, Wagner considers the client programs her team developed and activated across eight Olympic Games as some of the most significant and meaningful of her career. This includes work for clients, such as Procter & Gamble, Visa, Intel, General Electric (GE), Bridgestone, and many others.Wagner earned her B.S. in Communications from Appalachian State University. A casual runner and determined golfer, she resides in Charlotte, NC, with her husband and two sons. She is an active member of the community, serving on the board of Charlotte's Crisis Assistance Ministry and previously on boards for the Charlotte Housing Authority Scholarship Fund and the Bethlehem Center, where she also served as a CHAMPS mentor.Connect with CameronLinkedIn: www.linkedin.com/in/cameron-wagner-0a92394Connect with VeronicaInstagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

What does it take to rise as a young leader in competitive, male-dominated industries? This week, Melissa Rosenthal joins me as she shares her inspiring journey from her meteoric career at BuzzFeed to her leadership role at ClickUp and her leap into entrepreneurship. As a seasoned marketer, Melissa reflects on the challenges of navigating transitions between industries and balancing her professional growth with personal resilience.We dive into her strategies for fostering self-awareness, creating a positive work culture, and overcoming the hurdles of being a young female leader. Melissa also discusses the unique dynamics of working alongside her husband and the valuable lessons she's gained from her experiences. Whether you're climbing the corporate ladder or pursuing entrepreneurial dreams, Melissa's story offers actionable insights and inspiration.Learn more about Melissa:Melissa Rosenthal is an award winning media and tech executive currently building Outlever. Previously, Rosenthal served as the CCO of ClickUp, CMO of Insight Timer, CRO of Cheddar, and VP of Creative at BuzzFeed. Her achievements have been recognized by Forbes' 30 Under 30, Business Insider's 30 Most Creative People Under 30, and Digiday's "Changemakers."With a passion for net new value creation, Rosenthal has always been focused on enabling brands to own the conversations they care about while reaching their ideal customers. This drive led to the co-founding of Outlever, a company that transforms brands into the #1 news source in their industry. Melissa's Links:LinkedIn: https://www.linkedin.com/in/melissarosenthal5/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

What happens when you reach the top of the corporate ladder and realize it's not the summit you expected? This week, Shelley Paxton, former CMO of Harley Davidson and author of Soulbatical: A Corporate Rebel's Guide to Finding Your Best Life, joins me to share her powerful journey from marketing executive to Chief Soul Officer.In this episode, we discuss the lessons Shelley learned while stewarding one of the world's most iconic brands, the awakening that led her to redefine success on her own terms, and the importance of living authentically. She opens up about her “soul-shaking” realization, how it transformed her life and career, and her mission to inspire others to lead with courage, humanity, and impact.Whether you're navigating corporate challenges, entrepreneurial burnout, or your own personal crossroads, Shelley's story will resonate deeply and leave you with actionable insights for creating a more fulfilling life and career.About ShelleyShelley is a 26-year advertising and marketing veteran whose legacy is imprinted on iconic global brands like McDonald's, Visa, and Harley-Davidson. At the pinnacle of her career, as Chief Marketing Officer of Harley-Davidson, she was shocked to find herself feeling success-empty instead of success-full. That awakening led her on a profound journey that became her mission, business, and bestselling book, Soulbbatical: A Corporate Rebel's Guide to Finding Your Best Life (Simon & Schuster).Now Chief Soul Officer, she works with leaders and organizations to advocate for redefining success and reshaping culture in ways that celebrate humanity, wellbeing, and soul. Her influential work is an empowering antidote to corporate burnout, attrition, and disengagement. It's gained recognition on platforms from NBC, CBS, Forbes, Inc., and Thrive Global, to the TEDx stage. She's also a regular contributor to CBS Chicago's Mental Health Minute.Shelley is a respected thought leader, advisor, and sought-after keynote speaker who's been called “the next Brené Brown” by Chip Conley, NY Times Bestselling Author, Former Airbnb Exec, and Founder of MEA. She graduated with a BS in Business and Marketing from Boston College.Connect with Shelleyhttps://www.instagram.com/theshelleypaxton/https://www.linkedin.com/in/shelleypaxton/Connect with Veronicahttps://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

This week's episode of The Rainmaker Podcast is a special one—we're bringing you an exclusive recording from the virtual launch party we held last week for my first-ever book, Identity Marketing: How to Create Loyal, Lifelong Fans and a Legendary Brand (No Matter What You Sell or the Size of Your Budget)! It was a memorable and special celebration with some of the incredible stars featured in the book, and the insights they shared were just too good not to share with you too. In this episode, you'll hear from a few of the stars of Identity Marketing, including Kelly Ruta, Alex Cattoni, and Mike and Nicole from SMASHD. We dive into the key themes of Identity Marketing, including ethical marketing practices, the role of identity in relationship marketing, and actionable ways to elevate your own marketing strategy. If you desire to make your marketing more human and impactful, this conversation is filled with golden nuggets and practical advice you don't want to miss. So grab a notebook and enjoy this unique behind-the-scenes look at the Identity Marketing launch party!Get your very own copy of my new book, Identity Marketing: How to Create Loyal, Lifelong Fans and a Legendary Brand (No Matter What You Sell or the Size of Your Budget) at https://identitymarketingbook.com/ Connect with Veronicahttps://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

What does it take to craft a standout launch in today's fast-paced market? This week, Brenda McGowan, a seasoned launch strategist, joins The Rainmaker Podcast to discuss the art and science of successful launches. With Q1 as the busiest season for marketing campaigns, Brenda shares her predictions for 2025, insights into evolving buyer behavior, and strategies to roll over from 2024.In this episode, we discuss the critical pre-launch phase—what Brenda calls the “pre-open cart courtship”—and how industries like film use slow-burn anticipation to captivate audiences. She also uncovers common missteps and the essential elements to ensure your next launch hits its mark.Whether you're gearing up for a product debut, service launch, or major marketing campaign, Brenda's expertise will leave you with actionable tips to elevate your strategy and boost your results in 2025. About BrennaBrenna McGowan is a launch strategist & copywriter. She believes that hustle-based, high-pressure program launches don't serve you or your customers. Instead, she teaches a systemized pre-launch process to put leads through so they're primed, pre-sold, qualified, and eager to buy your offer. By leveraging her pre-launch and Anticipation Marketing™ strategies, Brenna's clients have tripled — and even quadrupled launch revenue growth — without the frenzy and chaos they used to feel when launching. She also helps her students inside The Pre-Launch Plan Program create strategic pre-launch plans that've raked in hundreds of thousands in revenue. When Brenna's not strategizing or helping clients launch, you can find her walking in her Labradoodle in her Northern California neighborhood, continuing her endless search for the perfect white t-shirt, reading cheesy romance books, or coming to terms with soon becoming an empty-nester. Connect with Brennahttps://www.instagram.com/brennamcgowanco/https://www.facebook.com/groups/behindthelaunchwithbrennamcgowanConnect with Veronica https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

What does it take to build a brand that's both authentic and impactful? In this episode, I sit down with marketing legend Seth Godin for an unforgettable conversation about identity in marketing and beyond. We explore the power of personal branding, the ethical dilemmas marketers face today, and why authenticity is the key to building genuine connections. From unpacking cultural phenomena like the Swifties to examining how identity shapes consumer behavior, Seth offers profound insights that challenge traditional marketing practices and inspire a more thoughtful, human-centered approach.But our discussion doesn't stop at marketing. Seth and I dive into leadership, community building, and even the lessons we can learn as parents trying to instill core values in our kids. We tackle the balance between authenticity and consistency, the challenges of leading with integrity, and the transformative potential of meaningful connections in a digital age.Whether you're a marketer, a leader, or someone seeking to make an impact, this episode is packed with insights to help you rethink how you show up in the world.About Seth:A serial entrepreneur, Seth Godin has a degree in computer science and philosophy from Tufts University, and an MBA from Stanford Business School. He runs the altMBA, a global business-thinking workshop, and founded two companies, Squidoo and Yoyodyne. In 2013, Godin was one of just three professionals inducted into the Direct Marketing Hall of Fame, and in May 2018 he was inducted into the Marketing Hall of Fame too. Connect with Seth:Website: https://www.sethgodin.com/Social links: https://seths.blog/socialmedia/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Are you confident your coach has the qualifications to guide you? In this week's episode, Kelly Ruta, a clinical psychotherapist turned coach, joins me in tackling the ethical challenges plaguing the coaching industry. We candidly share frustrations, including a disappointing $1,500 one-to-one session, highlighting the prevalence of unqualified coaches and manipulative tactics.Together, we examine the emotional toll of unethical coaching and the misuse of marketing strategies that prey on vulnerability. We also discuss the vital role of intuition when selecting a coach and advocate for a more transparent, integrity-driven industry.This episode is a must-listen for anyone seeking guidance in a coaching relationship or looking to navigate the industry with discernment.Learn more about Kelly:Kelly Sullivan Ruta is a seasoned clinical psychotherapist of two decades who leaped into the coaching world to help entrepreneurs create the ultimate inner operating system for rapid growth without rapid breakdown.Kelly believes entrepreneurs are perfectly positioned to create a massive positive impact on the planet. But she also knows that no strategy, plan, or tactic will ever outperform one's mindset, limiting beliefs, conditioned programs, or habits. She is obsessed with helping entrepreneurs and their teams do deep inner work, unlocking their generational wealth-building potential along the way.Kelly is a hardcore introvert, 9 Quickstart, and Enneagram 8. Her soul calls the beach home. When she isn't working, Kelly hangs with her ride-or-die besties, has her head in a book, or is with her husband and two (mostly grown) sons.Kelly's Links:Website: www.kellyruta.comInstagram: @kellysrutaFree Radical Resilience Roundtable Replay: https://kellyruta.com/op/roundtable-registration-october-2024Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

How do top performers, especially marketers, stay resilient and avoid burnout?This week, I'm joined by mindset coach and former TEDx speaker Matt Gagnon for a powerful conversation on mental health, resilience, and personal growth. Matt shares his journey from corporate life to coaching, opening up about struggles with mental health and the transformative power of vulnerability and community.We explore "atomic mornings," a flexible way to start your day, the differences between coaching and therapy, the importance of self-care, and the ethical responsibilities of coaching. Packed with actionable insights, this episode helps you prioritize well-being while achieving personal and professional success. Don't miss it!Learn more about Matt:From corporate burnout to executive coach, Matt Gagnon has lived it all. After 15 years in the corporate grind, missing out on life's precious moments, Matt took a leap of faith and transformed his life. Now, he's the founder of Atomic Mornings, a TEDx speaker, and as the founder of Matt Gagnon Coaching he is a certified professional executive coach. Additionally he is a virtual professor at Austin Community College focusing on LinkedIn strategies and also spends weekends as a touring musician through the state of Maine.After hitting a plateau in running his own practice and on the verge of burnout again, Matt decided to make the unthinable move to become a morning person - 30 Day Custom Program designed to create a sustainable habit focused on protecting your self care supply lines. Matt believes that the world wants the best of you and not what's left of you. Matt's Links:https://linktr.ee/atomicmorningswww.linkedin.com/in/mattgagnon1IG: @IamMattGagnonIG: @Atomicmornings.ioTEDx Talk: https://youtu.be/9lwJ3FxVTF4?si=0O-1MYztau6YuKZuConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

What does it mean to live abundantly in a world that often feels scarce? In this episode, I sit down with Cathy Heller, a podcaster with over 40 million downloads, to explore this question. Cathy shares her wisdom on redefining abundance—not as material wealth but as a life filled with well-being, purpose, and meaningful connections. Reflecting on the challenges of the past year, we discuss how to stay authentic amid societal pressures and the importance of pursuing your passions to inspire future generations. Cathy also introduces her new book, Abundant Ever After, which provides actionable tools for fostering an abundant mindset.Learn more about Cathy:Cathy is a renowned teacher, podcaster and author. She hosts one of the top spiritual podcasts, Abundant Ever After, which has been downloaded more than 45 million times. She's a practitioner of the law of reception, and has a deep understanding of the universal principles of manifestation. Cathy guides individuals on a transformative journey towards unlocking their highest potential.Drawing from the wisdom of Jewish mysticism and ancient teachings, Cathy illuminates the path to spiritual growth and abundance. Through her unique approach, Cathy empowers students to embrace their innate ability to receive and manifest their desires effortlessly with a focus on meditation and mindfulness practices.By quieting the mind and connecting with the divine, students learn to harness their energy and create positive shifts in their lives.Through Cathy's teachings, individuals gain practical tools and techniques to attract abundance in all areas of life, including wealth, health, relationships, and personal growth. Cathy believes that abundance is not simply about material wealth, but also about aligning with one's purpose, experiencing joy, and cultivating meaningful connections.With Cathy's guidance, individuals unlock a life of abundance, fulfillment, and spiritual growth.Cathy's Links:Instagram: https://www.instagram.com/cathy.heller/Book: https://www.cathyheller.com/abundant-ever-after-book-1Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Are you caught in the cycle of ignoring your needs, telling yourself there's no time for rest, reflection, or even being human? In this week's episode, I'm joined by Heather Chauvin, a renowned advocate for emotional well-being, to dive deep into the struggles of high performers who push themselves to the brink.We'll explore the concept of "time debt" and how constantly postponing self-care can lead to emotional and physical burnout. Drawing from themes of vulnerability and resilience, Heather shares strategies for setting boundaries, prioritizing your humanity, and breaking free from the relentless pursuit of productivity.This conversation is a wake-up call for anyone who feels trapped by their own expectations—tune in to learn how to reclaim your time, your health, and your sense of self.Learn more about Heather:Heather Chauvin is a leadership coach who helps ‘successful' women courageously and authentically live, work, and parent on their own terms. Heather started her career as a social worker helping adults understand children's behavior. But it wasn't until 2013 when a stage 4 cancer diagnosis pushed her to take a deeper stand for change, uncovering how cultural expectations sabotage our dreams. She has been featured in Forbes, Entrepreneur, Real Simple Magazine, Mind Body Green, Google, and more. When Heather isn't working, you will find her living out what she teaches which may include kayaking Alaska, snowboarding, hiking, or anything else that challenges what she believes is possible for herself (and inviting her children along the journey). Life is full of opportunities. It's time to feel alive.Heather's Links:Instagram: https://www.instagram.com/heatherchauvin_/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

What does it take to build a brand known for both service and culture? In this weeks episode I am joined by Omar Soliman, co-founder of College Hunks Hauling Junk, to explore this question. Omar discusses the company's unique culture, which is built on trust, selective hiring, and a commitment to employee development. Approaching its 20th anniversary, College Hunks now aims for $1 billion in revenue, with Omar emphasizing a continued focus on learning, mentorship, and positive community impact.Tune in to discover how they've built a team that doesn't just move items but inspires loyalty, positivity, and growth—within their ranks and in every community they touch. Whether you're a business leader or aspiring entrepreneur, this episode offers invaluable lessons on cultivating a thriving brand culture.Learn more about Omar:Omar Soliman is a published author, entrepreneur, and TV personality. He is the Co-Founder of College H.U.N.K.S. Hauling Junk and Moving, a national junk removal and moving franchise with over 200 franchises across the country. CHHJ was named one of the fastest-growing franchises in the nation by Entrepreneur Magazine and currently employs over 10,000 people nationwide.Recognized for his entrepreneurial achievements, Omar was named 'Top 30 Entrepreneurs in America Under 30' by Inc. Magazine, awarded Ernst & Young's Entrepreneur of the Year, and honored as the International Franchise Association's Entrepreneur of the Year. Omar has also made TV appearances as a frequent guest on FOX Business News and MSNBC, and starred in the series premiere of ABC's Shark Tank as well as on CBS's Undercover Boss.Omar's Links:Website: https://www.omarsoliman.com/Website: https://www.collegehunkshaulingjunk.com/ Instagram: https://www.instagram.com/omarsolimanceoConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

In a world inundated with marketing messages, how do we discern between ethical persuasion and manipulative tactics? This episode delves into this complex issue with Brad Parscale, a seasoned strategist who has shaped successful political campaigns.Parscale explores the blurred lines between marketing and advertising, discussing the ethical considerations that underpin effective campaigns. He sheds light on the power of identity marketing, examining how leveraging shared identities can resonate with audiences. Additionally, the episode delves into the impact of shame culture, analyzing its effects on both individuals and organizations. Ultimately, this conversation challenges us to consider the moral implications of persuasion and the responsibility of marketers to use their influence ethically.Learn more about Brad:With nearly 20 years of experience in digital media and digital media strategy, Brad Parscale is responsible for representing hundreds of organizations throughout the United States, ranging from small business to multi-million dollar companies. In 2004, he invested his last $500 into Parscale Media, an agency focused on building websites and digital media strategy. By 2011, Brad had created a multi- million dollar company. In 2016, Brad was named Digital Director for the Donald J. Trump for President campaign, developing, implementing and managing the digital marketing strategy. Under Brad's digital leadership and direction, President Trump not only won the presidency but also raised more money through small- dollar donations than any Republican presidential candidate in history. Currently, Brad is serving as President Donald J. Trump's Campaign Manager for his 2020 Election Campaign.Brad's Links:X: https://x.com/parscaleConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

What makes a brand truly unforgettable? This week, I dive into that question with Laura Belgray, bestselling author and celebrated copywriter, known for her unique brand, "Talking Shrimp." Initially born from a practical tax decision after getting married, Talking Shrimp has grown into a standout brand with a dedicated community of "shrimpers." Laura reveals how her brand resonates deeply by creating a sense of identity and belonging, touching on the psychology that binds communities to brands. Tune in as she offers insights into building authenticity, embracing imperfection, and infusing originality into your branding. You'll leave this episode knowing how personal stories and real connections can transform a brand into something truly memorable.Learn more about Laura:Laura Belgray is founder of Talking Shrimp, co-creator of The Copy Cure, and author of Tough Titties: On Living Your Best Life When You're the F'ing Worst. An award-winning copywriting expert, she helps entrepreneurs find the perfect words to express and sell what they do in a way that gets them paid to be themselves. Through her work with hundreds of clients (including online biggies like Marie Forleo and Amy Porterfield) she's seen firsthand that putting “you” into your copy and all through your business is pure magic for getting people to love you up, share your ideas, and happily click your Buy button.In addition to online types, Laura's list of clients and credits include NBC, Bravo, HBO, TBS, Fandango, and many, many more. So if you watch TV -- and don't skip the commercials -- you've probably seen her words on air.Tough Titties, her first book, published via Hachette, is available now.Laura's Links:Instagram: https://www.instagram.com/laurabelgray/Facebook: https://www.facebook.com/talkingshrimpTwitter: https://twitter.com/lbelgrayConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

How does identity shape marketing strategies? Today, I am diving into this question with marketing expert Tamsen Webster. A message designer and strategist with over 25 years of experience, Tamsen shares insights from her upcoming book, explaining how deeply identity influences consumer behavior and decision-making. Instead of relying on fear-based tactics, she explains why we need to shift our approach so we can better align our marketing efforts with consumers' sense of self. Plus, we also explore the role of empathy in marketing, personal branding, and the transformative power of writing. Tune into this episode if you're ready for fresh insights on personal identity and personal branding strategies.Learn more about Tamsen:Part message designer, part English-to-English translator, part magpie, Tamsen Webster helps leaders craft their case for large-scale change. In addition to her work in and for major organizations such as Harvard Medical School, Fidelity Investments, and Klaviyo, she's a judge and mentor for the Harvard Innovation Labs, a professional advisor at the Martin Trust Center for MIT Entrepreneurship, and has spent over 10 years as the Idea Strategist for one of only nine legacy-level TEDx events in the world. She was named to the Thinkers50 Radar in 2022 and is the author of two books, Find Your Red Thread: Make Your Big Ideas Irresistible and Say What They Can't Unhear: The 9 Principles of Lasting Change. She lives in Boston with her husband, two sons, and two brindle Greyhounds, Hazel and Walnut.Tamsen's Links:https://tamsenwebster.com/little-change-book/LinkedIn: https://www.linkedin.com/in/tamsenwebster/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Have you wondered how a simple idea can grow into a community-driven business? In this week's episode, I'm joined by Sarah Calhoun, founder of Red Ants Pants, a company dedicated to workwear for women. Sarah opens up about her entrepreneurial journey, from identifying a gap in the market to creating a brand that empowers women in labor-intensive fields. She shares the story behind the company's unique name and the "Red Ant Challenge," which fosters a strong connection among her customers. The discussion emphasizes how storytelling and community-building are essential for business growth and personal connections.Learn more about Sarah:Sarah Calhoun is a businesswoman and social entrepreneur living in White Sulphur Springs, Montana, United States. She is the founder of the Red Ants Pants clothing brand, which creates rugged clothing designed for women who perform blue-collar and outdoor work. From her business proceeds, she has also created a charitable foundation, and founded an annual outdoor music festival, both of which use the Red Ants Pants trademark.Sarah's Links:Red Ants Pants: https://www.facebook.com/redantspants/https://www.instagram.com/redantspants/Foundation: https://www.facebook.com/redantspantsfoundation/https://www.instagram.com/redantspantsfoundationRed Ants Pants Music Festival: https://www.facebook.com/redantspantsmusicfestival/https://www.instagram.com/redantspantsmusicfestival/YouTube: https://www.youtube.com/user/RedAntsPantsMusicFes/videosSpotify playlists https://open.spotify.com/user/dh1d95bc0et0glukavcxf3khdConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

In this episode, I chat with Olivia Levin, the brains behind the popular Instagram account @Swiftiesforeternity, to unpack what it truly means to be a Swiftie. We dive into the rise of Swiftie influencers, including Olivia's journey as a content creator, and how this fandom has evolved into a powerful community that shapes personal identities and connections. We also explore the evolution of the fandom and how Swifties have transformed from casual fans into a movement with its own values and social influence. Olivia talks about the unique dynamics of the Swiftie community, where fandom goes beyond the music to embrace mutual support and advocacy. Together, we unpack the powerful impact that Taylor Swift's artistry has on shaping cultural conversations, and how Olivia's own journey reflects the deeper values of this vibrant community. Whether you're a die-hard Swiftie or just watching from the sidelines, this conversation is an insightful look into what it means to be part of Taylor's world.Learn more about Olivia:Olivia Levin, also known online as Swiftiesforeternity, is a social media influencer. She started her account in 2014, and in just the last year, amassed over half a million followers. The marketing and communication major from Fairfield University is a Connecticut native but now resides in Nashville, Tennessee. She is the youngest of three. Her proudest moment is when Taylor Swift found her fan account in 2017 and invited her to her home to preview the reputation album.Olivia's Links:Instagram: https://www.instagram.com/swiftiesforeternity/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

How can entrepreneurs create a powerful marketing strategy? To discuss this hot topic, I am joined by PR expert Genieva. We discuss fresh approaches to promoting yourself, starting with Genieva's journey at 12 when she wanted to set up a dog-walking business.In this episode, Genieva highlights the value of personalizing pitches, focusing on serving your audience, and gracefully managing rejection. She also shares her resilience journey, sharing how refining her approach over time led to success. We also touch on personal branding, the importance of service in marketing, and the ongoing process of self-discovery. This episode has actionable insights for anyone looking to enhance their marketing efforts.Learn more about Genieva:Genieva Davidson is owner of Genieva Bliss Media that specializes in PR through press and podcast interviews as well as speaking, grants, awards and in general pitching the business and brand. Genieva became an expert pitcher from back in high school when she pitched herself to hundreds of scholarships to go to college for almost free. From there, she pitched for jobs in her 9-5 and never became afraid to ask. After being a PR assistant for a few years, she learned the industry and saw what was needed to stand out among pitches. Through relationship building and efficient systems, Genieva has landed her clients features in BBC, Forbes, Entrepreneur, New York Post, New York Times, Mind Body Green, Women's Health, podcasts with over 23 million downloads, and more. Genieva's Links:Instagram: http://www.instagram.com/genievablissmediaConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Ever wonder what it's really like to go viral overnight? In this episode we get the inside scoop from Nicole the Intern, the mastermind behind the social media account that exploded to hundreds of thousands of followers in just six months—and even grabbed the attention of Gary V.Nicole shares her journey from intern to internet sensation, revealing the hidden struggles behind her viral success. We dive into the pressures of being known as "Nicole the Intern," the weight of representing the Smash Army, and how her identity evolved behind the scenes. From mental health challenges to breaking through stigmas in the professional world, this conversation is raw, real, and eye-opening.Tune in for an honest dialogue about navigating viral fame, personal growth, and the reality of success in the digital age.Learn more about Nicole:Nicole Wingard is a young professional from Dallas, Texas working for the fastest growing beverage company in the world, SMASHD! A new face to the marketing world, Nicole helped lead an explosive social media campaign with her boss Mike and the whole team at SMASHD that accrued over 500,000 followers in a span of 60 days. In her free time Nicole competed in the Miss Texas Organization for the last four years where she placed in the top five twice and completed over 300 hours of community service. When she is not working, Nicole enjoys trying new coffee, anything outside, spending time with family and friends, dogs, and good food.Nicole's Links:Instagram: https://www.instagram.com/thebestmarketingstrategyeverConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

How can a creative social media campaign turn a brand into a viral sensation? This week, I am joined by SMASHD CEO Mike Chambers, one-half of the masterminds behind a buzz-worthy marketing campaign for the non-alcoholic cocktail brand. Mike's insights on one of the most successful marketing campaigns in history are captivating. Mike shares how their unconventional strategy—featuring Nicole smashing cans with a baseball bat—captivated audiences and skyrocketed their follower count. We explore the hurdles of brand recognition, the organic rise of their audience as the "Smash Army," and the crucial role of authenticity in building a community. This really is one not to be missed.Learn more about Mike:CEO @ SMASHD and the Founder @ Bang Bang Media.Mike's Links:Website: https://smashd.com/LinkedIn: https://www.linkedin.com/in/chambers-mike/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Join us for a captivating conversation with Ann Handley, a renowned leader in the world of content marketing. Discover the inspiring journey that led her to become Chief Content Officer and learn why this title was more than just a personal branding move.In this episode, Ann shares her insightful perspective on leadership, defining it as a delicate balance of speaking your truth, being open to others, and maintaining humility. She explores the importance of embracing your leadership identity and its impact on your organization.Learn about the challenges marketers face in defining their leadership roles and the constant evolution of the marketing landscape. Ann emphasizes the need for clarity, empowerment, and a touch of inspiration, fun, and authenticity to truly embody the role of a leader.Learn more about Ann:Ann Handley is a Wall Street Journal bestselling author focused on helping businesses worldwide escape marketing mediocrity to ignite tangible results. Her work has appeared in Entrepreneur, the Wall Street Journal, NPR, Chicago Public Radio, and the Financial Times. IBM named her one of seven people shaping modern marketing. More than 50K people subscribe to her popular email newsletter.She is the world's first Chief Content Officer, a principal at training and education company MarketingProfs, and a regular speaker at events globally.Ann is also a mom, dog person, and writer. Her favorite food is kale salad. But don't hold that against her.Ann's Links:Instagram: https://www.instagram.com/annhandley/Website: https://annhandley.com/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Are personalized services more valuable than scalable group programs in today's business world? Today, I'm joined by Kierra Conover, and we explore the growing shift from broad, scalable programs to one-on-one, tailored business services. Kierra shares her journey from corporate life to entrepreneurship, highlighting the increasing demand for deeper, more personalized client relationships. We discuss the struggles in finding customized support, which inspired Kierra to develop a service model centered on individual client needs. We also cover the importance of data-driven decisions, strong project management, and clear support structures for business success, emphasizing the rising value of personalized services in today's market.Learn more about Kierra:Kierra Conover has worked for large brands like Banana Republic and Gap leading the True Hues diversity campaign and directing all departments to efficiently execute this campaign. This campaign led her to win a Shorty award as well as be featured in Forbes. Kierra is passionate about a brand truly being represented from one team to have them help structure teams as well the data driven marketing plan. Kierra uses her large brand experience to help entrepreneurs receive the support they need to grow their business to execute highly successful and data driven launches as well as a long term CMO.Kierra's Links:Instagram: https://www.instagram.com/klc.thestudio/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Feeling overwhelmed by social media's complexities? Want to build a thriving business while staying true to yourself? You're in the right place. Today, I'm joined by the extraordinary Kary Perry, a social media expert who's helped countless entrepreneurs navigate the digital landscape.From overcoming self-doubt to mastering effective social media strategies, Kary shares her invaluable insights. We'll dive into practical tips to help you stand out, connect with your audience, and build a loyal following. Plus, we'll discuss the importance of mental well-being in the fast-paced world of entrepreneurship. Discover how embracing your authentic self can be the key to unlocking your business potential.Learn more about Kary:Kary Perry is a Social Brand Coach and founder of Social From Scratch who flipped the script on her 15 years of marketing experience into multiple six-figure businesses, all by harnessing the power of social media. Her vast experience in attraction marketing and social selling is backed by her MBA from Georgia Tech, years of consumer insights for billion-dollar brands at Procter & Gamble, and nearly a decade as a successful serial entrepreneur.However, success did not come easily for her. She believes that it wasn't until she stopped marketing her business and started building her brand that she truly began growing. Now she's dedicated to helping women entrepreneurs build intentionally authentic social brands that lead with value and close with trust. Her goal is to help you attract, connect and convert your followers to clients by connecting versus selling, so you can work less, live more, and have fun doing it.And to prove it, she recently closed her 13k follower account to start from scratch and teach women entrepreneurs exactly what it takes to grow a profitable social brand in 2021.Kary's Links:Instagram: https://www.instagram.com/socialwithkary/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Megan Hansen, the powerhouse behind "Megan the Dietitian," didn't start her career in a lab coat. Her journey from bartending to building a successful nutrition business is a testament to her entrepreneurial spirit and passion for helping women.In this episode, Megan shares the blueprint for her nutrition empire. Discover how she carved a niche in the competitive women's health industry, leveraging her unique approach to metabolism and weight loss. We dive into her secrets for building a loyal audience, turning social media followers into paying customers and scaling a nutrition business. Megan also shares invaluable insights on overcoming challenges, maintaining authenticity in a saturated market, and creating a sustainable business model. Get ready to be inspired as Megan reveals the strategies that have propelled her to the forefront of the nutrition industry.Learn more about Megan:Megan Hansen is a dietitian, author, single mom, and the founder of Metabolism Makeover—a nutrition coaching business with a focus on weight loss and metabolic health. Megan went from being in debt to building a 7-figure business with a community of over 40 dietitians and 7000 past and present clients.Megan's Links:Instagram: https://www.instagram.com/megan.the.dietitian/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Amber Lilyestrom is not your average sports marketer. From her college days to leading her own company, she's defied expectations at every turn. In this episode, Amber shares the secrets behind her success, from the importance of strong relationships to the thrill of skydiving a game ball. Discover how she navigated the challenges of the sports industry, balanced a demanding career with family life, and ultimately redefined what it means to be a leader in sports marketing. She'll share how setbacks fueled her determination and how she turned obstacles into opportunities. Whether you're a seasoned pro or just starting out in the sports industry, this episode offers invaluable insights and a front-row seat to the mind of a true marketing maverick.Learn more about Amber:Amber Lilyestrom is a business mentor, branding expert, author and speaker renowned for her expertise in business energetics and brand alchemy. Her work has been featured by Forbes, Entrepreneur, SUCCESS, Tony Robbins' & Dean Graziosi's Mastermind.com, Mindvalley and Working Mother Magazine. As the host of The IGNITE Your Dream podcast and author of books, Master Your Money Mind & Paddle Home, Amber empowers her clients to achieve quantum leaps in their businesses.Through her transformational programs, business energy readings & mentorship experiences, Amber has served thousands of lives worldwide and helps her clients realize more meaningful results, leveraging a balanced approach to life and business expansion. Her introspective methods serve as a catalyst for profound transformation and powerful activation within organizations, small businesses and beyond.Amber spent 10 years working in higher education as the Associate Athletic Director for Marketing & Strategic Initiatives at the University of New Hampshire prior to launching her business. She played an integral role in managing and expanding the UNH Wildcats brand, where she taught sports marketing and mentored student interns. She was also recognized as one of the top sports marketing professionals in the US before she left to launch her company in 2014.Amber's Links:Instagram: instagram.com/amberlilyestromWebsite: https://amberlilyestrom.com/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

How can a personal challenge like jaw fatigue transform into a groundbreaking product? Today, we talk with Sachin Patel, CEO of ROCKJAW®️.Sachin recounts his journey from facing a personal challenge to creating a product that enhances jawline aesthetics. We explore the nuances of influencer marketing, the sacrifices essential for entrepreneurial success, and the financial realities of brand building.Sachin highlights the importance of authenticity and relentless effort while I share pivotal moments from my own career. This episode provides inspiring insights into the trials and triumphs of entrepreneurship and innovative marketing strategies.Learn more about Sachin:Founder of ROCKJAW®️, and head of marketingSachin's Links:Instagram: https://www.instagram.com/rockjawgum/Website: www.rockjaw.co.ukConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Feeling stuck in your content marketing role? Dreaming of that next promotion? This episode equips you with the tools to navigate the content marketing career ladder. Today's episode features Megan Morreale, a content marketing expert whose journey took her from aspiring journalist to working with industry leaders like SEMrush and Reddit.Discover how to leverage your existing skills for promotions, decipher job descriptions to find the perfect fit, and transition from a content marketing specialist to a leadership role. Plus, gain valuable insights into the evolving content marketing landscape, explore effective career growth strategies, and learn how to develop the leadership skills employers seek.Don't miss this episode, whether you're a seasoned content creator or just starting out! This conversation equips you with the knowledge and tools to climb the content marketing career ladder.Learn more about Megan:Former Head of Content Marketing @ Reddit.Megan's Links:LinkedIn: https://www.linkedin.com/in/meganmorreale/Website: https://www.meganmorreale.com/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

In today's digital world, where customers flock to social media with questions and concerns, social media customer care is no longer a nicety, it's a necessity. Join me as I chat with Brooke Sellas, founder of B Squared Media, about the most effective social media strategies for proactive customer interaction. We dive into the future of social media marketing, exploring the exciting potential of AI to enhance customer experiences. Brooke also shares her insights on the importance of a customer-centric approach and the dedication required to excel in both social media marketing and public speaking.Learn more about Brooke:Brooke Sellas is shaping the future of digital marketing one conversation at a time. As an award-winning CEO, she's the visionary behind B Squared Media, a boutique digital marketing agency that's redefining 'social care' for industry giants like Brother International, Endless Pools, and BCU. With her groundbreaking 2022 book, "Conversations That Connect," she's charting a course for authentic digital interactions. Dive into her insights on the Marketing Agency Show podcast or from one of two courses she teaches at the University of California, Irvine. Brooke's Links:LinkedIn: https://www.linkedin.com/in/brookebsellas/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

How can you stand out in a crowded job market? Today I explore this question with Evan Weiner, diving into personal branding and career development in marketing.We discuss the importance of owning your career narrative and advocating for yourself. From the impact of technology and the necessity of mentorship to the challenges of creating a unique brand identity, we also discuss the art of self-mastery and setting boundaries with clients.Join us for an insightful conversation that will equip you with the tools and strategies to carve out your unique path in the competitive job landscape. Tune in and discover how you can elevate your career to new heights!Learn more about Evan:Evan brings 14 years of passion and dedication to the marketing practice, with experience architecting and leading marketing functions across agency, consulting, and in-house formats. Evan has enjoyed supporting a variety of industries, including technology and ecommerce, where he has held global marketing leadership roles with category leaders such as TrueCar and GoDaddy. In his global role at GoDaddy he contributed to a 150% increase in market capitalization through a full brand identity and architecture refresh, the launch of the GoDaddy Pro sub-brand, the launch of the GoDaddy Payments product, and a new social marketing center of excellence model.Evan is also a passionate voice within the broader marketing ecosystem, namely through his status as an awards judge and editorial contributor with Adweek, as a lecturer at the University of Southern California and in the California State University system, and as an Advisor to Reaching Out MBA (501c3), the nation's largest community of LGBTQ+ graduate students.In addition, his many years of leadership experience has also enabled him to support marketing executives in developing themselves and their marketing programs through his speaking, workshop, and consulting programs.Evan is a Los Angeles native (he used to surf competitively!), which has influenced the unique creative and cultural perspective he brings to his strategies. Evan holds an MBA from the Marshall School of Business at USC.Evan's Links:LinkedIn: https://www.linkedin.com/in/evangweiner/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Step into the world of marketing strategy and innovation with John Huntinghouse as we unpack their experience navigating the challenges of an uber-regulated industry. John, who comes from this challenging sector, shares his refreshing approach to building and leading successful teams, offering practical insights that defy industry norms. We discuss how he overcomes regulatory hurdles to foster creativity and collaboration within his teams, challenging conventional thinking along the way. John shares his journey of finding a brand voice and reveals intentional strategies and mentorship moments that helped him break free from conformity and authentically amplify his brand's message. This discussion not only highlights the importance of authenticity in marketing but also provides actionable advice for marketers aiming to navigate similar regulatory landscapes. Tune in to discover firsthand experiences, valuable lessons, and actionable strategies that promise to inspire and empower your marketing efforts.Learn more about John:John Huntinghouse is an award winning, VP of Marketing for TAB Bank. John has over 16 years of executive marketing experience, an M.B.A. from the University of Utah and has taught over 500 students at various colleges and universities and currently teaches at Weber State University. He loves spending time with his wife Kara, and his three kids Maya, Mason & Aubrey. He is a lover of all things pasta, the 49ers & anything that Ed Catmull writes. John's Links:LinkedIn: https://www.linkedin.com/in/johnhuntinghouse/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Ready to transform your understanding of marketing? Join us for a compelling conversation with marketing expert Michelle Thames! Starting with social media complexities, the discussion evolves into an insightful exploration of leadership, entrepreneurship, and race. Michelle's candid approach leads to a truly transformative dialogue. Learn how to overcome imposter syndrome, craft impactful messages, and appreciate the importance of diversity in marketing. Plus, get bonus tips on staying authentic. Don't miss this must-listen episode!Learn more about Michelle:Michelle Thames is a marketing trailblazer, an acclaimed podcaster, and a trusted monetization strategist. With a passion for empowering women entrepreneurs, she has established herself as a dominant voice in digital marketing. Known for her innovative and effective marketing strategies, Michelle has been instrumental in driving the growth of startups into household names. She can transform businesses from obscurity to mainstream prominence by leveraging organic digital marketing strategies.Besides her marketing work, Michelle is the creator and host of the highly-rated global podcast Social Media Decoded. Here, she breaks down complex social media strategies into comprehensible narratives, equipping businesses with the tools to thrive in the digital world.Michelle is also the founder of the Elevate & Empower coaching group. This program equips ambitious women entrepreneurs with the know-how to increase their visibility, attract the right clientele, and monetize their skills using organic marketing.Michelle brings a powerful blend of knowledge, strategy, and supportive mentorship to her work. Her mission is to guide you past roadblocks and help gain clarity on your journey to business success. Michelle's Links:Instagram: Www.instagram.com/michellelthamesConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Are you drowning in marketing advice? Data-driven strategies here, the latest social media trends there – it's enough to make your head spin. The truth is, that effective marketing goes beyond just following the latest fads. It takes a strategic approach that considers your unique audience and avoids the pitfalls of bias.Join us as we chat with marketing guru Andy Crestodina, co-founder of a top marketing agency. We'll explore how to navigate the complexities of the field, craft data-driven strategies that get results, and achieve the perfect balance between the art and science of marketing. You'll also learn how to build a strong personal brand and avoid burnout in this ever-changing landscape. Ditch the guesswork and unlock your marketing potential – tune in today!Learn more about Andy:Andy Crestodina is the co-founder and CMO of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 24 years, Andy has provided digital marketing advice to 1000+ businesses.Andy has written 600+ articles on content strategy, SEO, GA4, AI and visitor psychology. These articles reach more than three million readers each year. He's also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.Andy gives up to 100 webinars and presentations per year and is a frequent repeat speaker at many of the top national marketing conferences.Andy's Links:LinkedIn: https://www.linkedin.com/in/andycrestodina/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

How can you elevate your professional visibility and credibility in today's online world? In this week's episode I am joined by the incredible Purna Virji, a former Microsoft luminary and current Principal Consultant, Content Solutions at LinkedIn. Together, we explore the power of thought leadership and uncover top strategies to boost your professional profile. Purna offers her expert advice on maintaining a unique perspective and standing out authentically in a competitive landscape. Her insights are sure to be invaluable for both you and me. Tune in to gain a wealth of knowledge on enhancing your thought leadership.Learn more about Purna:Purna Virji is a globally recognized content strategist and author of the Goody Award winning book, High-Impact Content Marketing. She is currently the Principal Consultant, Content Solutions at LinkedIn. She previously led global learning and thought leadership programs for Microsoft and is also an award-winning former journalist. A regular top-rated international keynote speaker, Virji has been featured in publications including The Drum, TechCrunch+, TNW, Marketing Land and Adweek. She has been recognized as an Adweek Young Influential, the Search Personality of the Year by the US Search Awards and the most influential PPC Expert in the world by PPC Hero. Virji is also an Honored Listee on the Marquis Who's Who 2023 list.Purna's Links:LinkedIn: https://www.linkedin.com/in/purnavirji/Twitter: https://twitter.com/purnavirjiConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

How can you stand out in a competitive job market? We're exploring this question on employability with someone who helps underrepresented and traditional MBA candidates get into top programs and is here to share her practical advice to differentiate yourself in this crowded job market, Laura Nelson.Throughout this episode we emphasize the importance of self-marketing during job searches, highlighting how demeanor and energy can influence interview success and the necessity of fitting into a team. Plus, we also discuss the balance between leadership and technical skills in senior roles and offer strategies for navigating a competitive market, such as embracing flexible positions and creative compensation.Tune in to gain valuable insights and tips that can help you shine in your job search and career development!Learn more about Laura:Laura has led a multifaceted career across the entertainment, tech, marketing, and consulting industries, with a particular focus on guiding MBA candidates toward their dreams. Early on, she discovered her passion for marketing and dedicated herself to learning more by networking, listening, pitching herself, and considering an MBA.Despite facing numerous rejections, Laura persevered. Her transformative experience at the University of Michigan - Ross School of Business's full-time MBA program built her business acumen, practical skills, network, and confidence. Concurrently, she began mentoring future MBA candidates.Laura's professional background and MBA admissions consulting experience uniquely qualify her to support both underrepresented and traditional candidates in their pursuit of admission to top programs.Laura's Links:LinkedIn:https://www.linkedin.com/in/lauraliznelson/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.