The Page 2 Podcast: An SEO Podcast

In this week's episode – the Season #3 finale, we talk with Azeem Ahmad (you know him as Azeem Digital), award-winning digital marketer, international conference speaker, diversity advocate, and host of the Azeem Digital Asks digital marketing podcast.Azeem shares how he began as an aspiring sports journalist and when that didn't work out he shares how he landed his first SEO gig. He discusses his time at multiple agencies, his transition to in-house SEO roles, and the different challenges each type of role presents. We also get into salary transparency, disparities in salary, knowing your value, and we share our experiences and advice for negotiating the salary you want. We also cover off on why he decided to start a podcast and how he has used his podcast to build his personal brand.For our core topic, there's no better way to end the season than by digging deep into Diversity and Inclusion. We talk about Azeem's article from February entitled “Diversity and Inclusion in Marketing in 2021: Why has nothing changed?” We discuss the current state of diversity and inclusion in SEO, Azeem shares his experiences, we discuss what areas we believe are still not where they need to be, and what we can all do to continue to improve diversity and inclusion in our industry.Lastly, we take our final round of Twitter questions of the week and award an entire box of Page 2 Podcast swag.So get your popcorn ready as we tell Azeem's SEO story and have another great roundtable discussion.

In this week's episode, we talk with Dawn Anderson, Managing Director at Bertey, International Technical SEO Consultant and Speaker.We talk about how she went from owning a construction company to transitioning into web development, digital marketing, and then becoming a self-taught SEO. We talk about what it's like to go through the challenge of initially learning SEO when there are so many grey areas and opinions, and how she learned SEO from an Information Architect,.Additionally, Dawn shares her thoughts on traditional education as it relates to digital marketing preparedness, why she started her own company, and her passion for information retrieval and indexing which has led her to get her Masters in the field of Computer Science, AI and Machine Learning.For our core topic, we discuss Google's BERT and how it incorporates natural language understanding, AI, machine learning, and just what – if anything – you can do to optimize for it (spoiler: it's not simple to optimize for).Finally, we answer Twitter questions of the week and award some more Page 2 Podcast swag.So get your popcorn ready as we tell Dawn's SEO story and have another great roundtable discussion.

In this week's episode, we talk with Chima Mmeje, Content Strategist, SEO Copywriter and Founder of Zenith Copy.We talk about growing up in Nigeria, going to college, working at hotels, working as a bartender, landing a government job (which she still works at today), why she decided to get a second job, how she became a copywriter at a content mill churning out 100,000 words per month, and how that back-breaking job led her to found her own copywriting company Zenith Copy. We also touch on why she decided specifically to focus on SaaS and tech companies, how she's gone about developing her personal brand and establishing her presence within the SEO industry.For our core topic, we talk about topic clusters and long-form content, how to properly execute a topic-cluster strategy, we share our thoughts on whether long-form content is right for all types of pages, and talk about how to use topic clusters and long-form content to sell your products and services.Finally, we answer Twitter questions of the week and award some more swag.So get your popcorn ready as we tell Chima's SEO story and have another great roundtable discussion. 

In this week's episode, we talk with Kevin Indig, Director of SEO at Shopify and host of the Tech Bound Podcast.We talk about his beginnings living as a young gamer, his collegiate experience in the business space and his eventual transition into digital marketing as a trainee at The Reach Group, a former digital marketing agency in Germany. We talk about how they helped him build his foundational skills, how they helped him develop his craft as a consultant, and which skills he honed on his own. We cover his roles at Searchmetrics to Atlassian, G2, and finally how we landed his gig at Shopify and what his role looks like there. As a sidebar, we all share our hilarious first websites.For our core topic, we discuss a new concept we're calling “Zero-Based SEO” (are actually Kevin is terming it) that involves testing literally everything you can from an SEO perspective and using it to drive your strategy. It's an amazing part of the discussion that you won't want to miss.And finally, we take Twitter questions of the week and award some more Page 2 Podcast swag!So get your popcorn ready while we tell Kevin's SEO story and have another great roundtable discussion.

In this week's episode, we talk with Alina Benny, SEO & Content Lead at Nextiva.We talk about her background in engineering and as an aspiring astrophysicist, her transition away from that career path and her start in brand and product marketing, what led her to make the switch to SEO, as well as her journey from Freshworks to Saleshacker and eventually to Nextiva. We also talk about traditional bias against Indian SEO's within the U.S. along with the most common misperceptions. Additionally, we cover Alina's really awesome LinkedIn profile in which she brings the fire by publishing actual results next to her job history (something more people should do). For the core topic, we talk about content strategy in SEO, the most important aspects of doing content the right way, how to balance product SEO and selling in an era where Google values high-funnel informational content, and much more.Finally, we answer Twitter questions of the week and award some more Page 2 Podcast swag.So get your popcorn ready as we tell Alina's SEO story and have another great roundtable discussion.

In this week's episode, we talk with Hannah Bryce, SEO Manager at Holland & Barrett and former co-host of the SEO SAS podcast.We talk with Hannah about her beginnings in general digital marketing, and how that led her to SEO over a decade ago. She shares how she started at a software company and then moved into many different verticals including legal, education, agencies, bathroom supplies, fitness, and now nutrition. She discusses her best and worst experiences and so much more.For our core topic, we discuss podcasting in SEO, what went into her decision to start the SEO SAS podcast with Sarah McDowell, her favorite experiences, biggest learnings, what it was like to make it to 100 episodes, her best podcasting advice, and why she ultimately decided to step away.Finally, we answer more Twitter questions of the week and award some more Page 2 Podcast merchandise.So get your popcorn ready as we tell Hannah's SEO story and have another great roundtable discussion.

In this week's episode, we give you a double-header as we talk to not one but two amazing SEOs! We chat with Jaimie Clark, former Head of SEO at The Wirecutter (now VP of SEO at Centerfield), and also with Christine Liang, Director of SEO at The New York Times.We discuss our previously unknown digital marketing background crossover, and both Jaimie and Christine talk about their SEO career journeys from working at different digital marketing agencies to previous experience in publishing, jumping in-house, biggest challenges, as well as what it's been like to lead the SEO strategy at New York Times and The Wirecutter respectively.For our core topic, we dive deep into Publisher SEO and specifically what it's like to work on SEO for a massive news site, how to work with editorial teams, doing SEO at scale, handling SEO for sites with paywalls, as well as what it was like to migrate The Wirecutter from a separate domain into a subfolder on The New York Times website.We also answer Twitter questions of the week and award some more Page 2 Podcast merch!So get your popcorn ready for this double-feature as we tell Jaimie and Christine's SEO stories and have another great roundtable discussion.

In this week's episode, we talk with Mordy Oberstein, liaison to the SEO community for Wix.We talk about his background as a teacher, why he decided to get out of the education field, and how he got his start in digital marketing. We go into how he landed the job at Rank Ranger and his evolution from Marketing & Content Manager to CMO. We also discuss what was behind his decision to move on and become the SEO community liaison at Wix and how he is managing to juggle leading or contributing to 3 podcasts.For our core topic, we talk about Wix SEO, tackle why Wix seems to get a bad rap in the SEO community, and touch on key SEO features and capabilities.Finally, we answer Twitter questions of the week and award some more Page 2 Podcast merch!So get your popcorn ready as we tell Mordy's SEO story and have another great roundtable discussion.

In this week's episode, we talk with Daniel K. Cheung, SEO team lead at Prosperity Media, an SEO and Content company based in Australia, and Host of the Make SEO Simple Again Podcast.We discuss his background in speech pathology and health, his career in wedding photography, and why he eventually transitioned to digital marketing and SEO. We discuss his rise from junior SEO and content strategist and how he was able to work his way up to the team lead, talk about his best stories and so much more.For today's core topic, we dive deep into what it's like to run an SEO podcast, talk about how we all decided to start our podcasts, things to consider before you start a podcast, our equipment set ups and recommendations, and so much more.Finally, we read Twitter questions of the week and award some Page 2 Podcast swag!So get your popcorn ready as we tell Daniel's SEO story and have another great roundtable discussion.

In this week's episode, we talk with Geoff Atkinson, Founder & CEO of Huckabuy, an SEO platform focused on a technology-based approach to SEO.We talk about Geoff's evolution from ski-bum to SEO to CEO, his time and experience at Dartmouth College, how he went from Email Marketing Manager to leading all SEO & Digital at Overstock as marketplaces were on the rise, what it was like being part of the acquisition of Portico, and what drove him to found his own company Huckabuy and take it from a coupon-website to a SaaS SEO company.For our weekly topic, we discuss the ins and outs of doing Enterprise Ecommerce at massive scale, and what strategies Geoff was able to use during his time at Overstock that still work today.And lastly, we take more weekly Twitter questions and award more swag.So get your popcorn ready as we tell Geoff's SEO story and have another great roundtable discussion. 

In this week's episode, we talk with Veruska Anconitano, a multilingual SEO expert and digital marketing consultant with over 20 years of experience.We discuss how she started her career in the early days of the web in Italy, how she went from a journalism background to a long-term career in SEO, what it's like being a Google Quality Rater, as well as some of her best SEO experiences and stories.For our core topic, we discuss Multilingual SEO from a content and cultural standpoint including how SEO strategy might differ from culture to culture, language to language, and how to handle SEO for non-English or non-US based websites.Finally, we answer this week's Twitter questions and award an amazing set of laser-generated P2P coasters.So get your popcorn ready as we tell Veruska's SEO story and have another great roundtable discussion.

In this week's episode, we talk with Paul Shapiro, Global Director of Technical SEO at Condé Nast and co-founder of TechSEOBoost, an advanced technical SEO conference.We discuss how he went from wanting to do social media marketing to SEO, his unique Twitter handle, agency vs. in-house, his funniest SEO story, the story behind the founding of TechSEOBoost, and much more.For our core topic, we talk about the rise of Technical SEO, why we think advanced technical SEO has blown up over the last few years, and the skills that make great technical SEO's.Finally, we take Twitter questions of the week and award another Page 2 Podcast t-shirt.

In this week's episode, we welcome Jason Barnard (aka The Brand SERP Guy), Founder & CEO of Kalicube. Jason Barnard is a digital marketing consultant who specializes in Brand SERPs and knowledge panels. He also hosts The Kalicube Marketing Podcast in which he talks with the smartest people in digital marketing on topics they know inside and out.We tell Jason's SEO story in which he went from producing an internationally syndicated children's show called Boowa and Kwala to a career in SEO. We also spend time paying tribute to Hamlet Batista, the late CEO & Founder of Ranksense and a guest on our show earlier this season. We share our stories and talk about the outpouring of grief and support within the industry. We can't promise that we'll do his legacy justice, but we felt it appropriate to pay our respects. Rest in Peace Hamlet.Please if you have the means, donate to Hamlet's GoFundMe to assist his family in their time of need: https://www.gofundme.com/f/in-memory-of-hamlet-batista

In this week's episode, we talk with Jackie Chu, Global Lead of Intelligence at Uber.We discuss how she started at a marketing agency out of college as an unpaid intern beginning in local SEO for franchises and backlinking for lawyers, and how she has worked her way into the tech industry with roles at Yahoo, Square, Dropbox, and Uber.We get into what it's like to do SEO for very large enterprises as well as emerging tech companies, what was behind her boomerang back to Uber, as well as diversity and representation in the industry, impostor syndrome, and much more.For our topic of the day, we dive into App Store Optimization and discuss best practices and key differences from traditional SEO.And finally, we take your Twitter questions and award another P2P t-shirt!

This week we talk to Kameron Jenkins, SEO & Content Lead at Shopify.We talk about her beginnings in the agency world as an SEO and digital marketer at Scorpion Design, her rise within the company to VP of SEO & Content Strategy, how she began working with Moz (and her first Whiteboard Friday episode), her transition to Botify, and finally how she landed at Shopify. We also cover managing large teams as well as how Kameron has created a great personal brand.For our topic of the day, we cover the most important aspects and biggest pitfalls of creating content with SEO in mind. We talk about areas where SEO does and does not overlap with content marketing, working with content teams, using analytics to inform and guide content strategy, and passage-based indexing.Finally, we answer Twitter questions of the week --- and award another Page 2 Podcast t-shirt!

In this week's episode, we talk to Mark Alves, SEO Manager at GMMB.We discuss his beginnings growing up as a beach kid in Massachusetts, going to college for political science, and his first foray into digital marketing and SEO while experimenting on his wife's church website in the 90's. From there we talk about his time working as a jack-of-all-trades at Freddie Mac, his time doing freelance consulting, what it was like doing SEO for ThinkGeek, and how he transitioned into agency SEO.For our core topic, we focus on doing SEO and analytics for non-profits, as well as the issue of agism within the search industry.Finally, we wrap the episode up by answering our Twitter questions of the week and selecting the winner of a Page 2 Podcast t-shirt!

In the final episode of 2020, we talk with Mr. Luke Carthy, an ECommerce growth consultant and founder of Afrodrops, an online store featuring products for natural afro and curly hair care.We discuss Luke's background where he worked at an Electronics retailer, transitioning into selling HDMI cables on eBay and how that helped him develop a love for eCommerce which eventually led him to SEO. We discuss how he landed his first major speaking gig at an SEO conference and what it's like becoming known in the SEO space.We also talk at length about diversity and representation within the hair care industry which led him to the founding of his company Afro Drops. We talk about what it's like founding a business during COVID, entrepreneurship and side hustling while still doing SEO by day.In our deep dive, we get into a little post-holiday SEO as well as general Ecommerce SEO strategy, answer this week's Twitter questions in which we give away our biggest prize ever – a Page 2 Podcast hoodie!!!

In this week's episode, we talk with Claire Carlile, owner of Claire Carlile Marketing and a Chartered Marketer at the Chartered Institute of Marketing.We dive deep into Claire's early career in Education and how her teaching experiences led her down the path of a career change, getting her Masters in Marketing, and how she began her career in Digital Marketing. We explore her time at agencies and how she knew that small-business marketing was her passion, and how that led her to SEO.We talk at length about impostor syndrome, getting into SEO speaking, the importance of say “Yes” to things that may scare you, as well as cover her upcoming Brightlocal Academy course.For this week's topic, we get Claire's perspective on what it's like to run a small boutique marketing agency, and we answer over 10 Twitter questions submitted and declare the winner for a free Page 2 Podcast 2-shirt!

In this week's episode, we talk with Amanda Jordan, Director of Local Search at Locomotive, an award-winning technical SEO agency.We talk about odd jobs before we were SEO's including ice cream and Amanda's love for gaming, her studies in math, science, philosophy, sociology, and engineering before she got into marketing and SEO. We talk about her early career in SEO and how she found her niche as a local SEO expert and her passion for helping local businesses. Amanda also tells the story of how she crushed her interview at Locomotive, and her tips for becoming better-known within the industry.We also dive deep into diversity and inclusion within the SEO space and how we can do better, and we react to the news of the December Core Algorithm update.

In this week's episode, we have a conversation with Helen Pollitt, Managing Director at Arrows Up, an SEO agency based in the UK.We talk about her decision to leave school at the age of 18 to get into the world of work, which eventually led her to digital marketing. We discuss how her early years led her to become an SEO, her time at agencies, how she got into public speaking, what made her decide to found her own agency, as well as her involvement with the Women in Tech SEO group.For our core topic, we dive head-first into website migrations and share our experiences and advice around some of the biggest challenges and where we've seen success.And of course to round out the episode, we take more Twitter questions of the week.

In this week's episode, we talk with Hamlet Batista, Founder and CEO of Ranksense.We talk about his origins in the Dominican Republic, his background as a Software Developer and Systems Administrator, his early business successes and failures, and how he developed his convictions in automation and making things more efficient.We dive into his immigration to the United States in 2010 on a special visa, what led him to found his company Ranksense, and how he knew he had the entrepreneurial bug.Lastly, we discuss Python, whether or not you need to know it to do SEO, how automation can help you be successful as an SEO, as well as the limitations of machine learning and which types of things can't or won't be automated for some time.

This week we talk with Kristina Azarenko, Founder of Marketing Syrup and the creator of the 45-day SEO challenge course. We cover her beginnings as a Linguistics major in Belarus, and how her job as a debt collector led her a career in digital marketing and SEO, her career in agencies and in-house, what led her to founding her own company.With the holidays coming up, we also dive into E-Commerce SEO strategy, how to handle Black Friday and Cyber Monday strategies, faceted navigation and site speed and much much more.See: 

In this week's episode, we have a tag team matchup between myself and Jeff on one side, and the dynamic duo of Jairus Mitchell and Jennifer Calogero, both of the open source technology company Red Hat. We talk about how Jairus and Jennifer got into SEO and product management respectively. We discuss how Jennifer became a self-taught developer and product manager, and how she influences SEO from her product management role. We also talk about Jairus' beginnings as a link builder and how he's evolved into a well-rounded SEO practitioner. We dive into everyone's favorite Halloween candy, make tons of pro wrestling analogies, and even find out if Jairus is truly An Internet Robot.

We talk with Joe Hall, Founder & Principal Analyst at Hall Analysis. We cover how he began his SEO career, moving from web development into full-time SEO consulting, his time at agencies, greatest successes and failures, his experience with impostor syndrome, his favorite programming language, personal branding, and much more.

Jacob and Jeff talk about some career updates since the end of Season 2, cover what they've been doing over the summer, how they've been handling life in the COVID-19 era, discuss what's in store for Season 3 including some amazing guests, format changes, and an increased focus on their YouTube channel (in which interviews will be recorded with video and not just audio).

In this episode, the Season 2 finale, we talk with Dan Leibson, Vice President of Search at LocalSEOGuide.We talk about his passion for gardening, anything green, his family, and his goal to retire by 45. From a career perspective, we cover Dan's background doing bulletin boards in the early 90s, being online and connected his early days, his political science background, and his decision on whether to go to law school versus a career in marketing, why SEO ended up being the best decision for him, building the frameworks of an SEO service offering, and more.In the news we talk about Google's announcement that Google Shopping is free so brands can add products and Whitespark's introduction of a Yext replacement service.Finally, we deep dive into Local SEO strategy, talk about the most important aspects of a good local SEO strategy, discuss the good and bad points of various local aggregator services, talk about local SEO misnomers, and more. 

In this episode, we talk with Jessica Levenson, Head of Digital Strategy & SEO at Netsuite.We discuss our experiences during COVID-19, and how we've all been coping, and then we dive into Jessica's background as a mom, Bostonian, sports fan, and our mutual love of the movie The Godfather.From a career perspective, we cover Jessica's background in science and mathematics, front-end development, and the intersection of her technical skills with her passion for content. We track her career arc and deep dive into her experiences coming up as an SEO, building a team at Tech Target, her new role at Netsuite and so much more.In the news we talk about the White House encouraging the usage of schema.org markup for COVID-19 announcements, as well the results of an experiment from Cyrus Shepherd of Moz that showed opting out of Google featured snippets led to a 12% traffic loss.Finally, we deep dive into content strategy, talk about how to build your strategy from the ground up, execute the process end-to-end, how to create content that deserves a top ranking, and more. So get your popcorn ready as we tell Jessica's SEO story and have another great roundtable discussion!

In this episode, we talk with Areej AbuAli, SEO Manager at Zoopla and Founder of Women in Tech SEO.We discuss how she moved from Egypt to London to study computer engineering and business IT, how that led her to find a passion for technical SEO, her experiences at agencies and why she likes in-house, biggest SEO challenges, and much more.In the news we talk about Google's news that temporary store closures now won't hurt your search rankings and structured data for COVID-19 announcements, as well as the SEO plot-line on Tiger King.Finally, we deep dive into diversity, talk about Areej's experience as a woman in SEO, discuss how she founded the Women in Tech SEO group and turned it into an amazing conference, and discuss advice on how we can gain better gender balance in the industry. 

In this episode, we talk with Bill Sebald, Founder & Partner at Greenlane.We discuss how he began doing SEO in 1996 selling CD's on eBay, to working for a major music publisher, getting experience with an SEO agency, and then eventually founding his own agency Greenlane. We also touch on the challenges of building an agency, finding employees who are the right fit, his stint as an adjunct professor at Philadelphia University, and much more.In the news we talk about a few examples of amazing leadership being displayed by digital marketing agencies during the COVID-19 pandemic, how Amazon is asking some affiliates to pause, and Google's recent advice on how to pause your online business.Finally, we deep dive into how to make better SEO reports in which we talk about everything from KPIs and data visualization, the art and science of presenting results, to speaking the language of your reporting audience. Also read Bill's article on “How To Make Better SEO Reports for Your Campaigns”

In this episode, we talk with Lily Ray, SEO Director at Path Interactive.We discuss how she grew up in a technology-centric family, learning HTML growing up, attending law school with an interest in politics around the time of the 2008 financial crisis, how all of those experiences led her to digital marketing, and how she eventually found a career in and a passion for SEO. We also talk about some of her biggest SEO challenges, and how to build trust with clients. In addition, we talk about her side hustle as a professional DJ!In the news AND our deep dive we again talk about the impact of Coronavirus on the SEO industry, trends that we're seeing with our clients, and the advice that we've been giving during these troubling times.Also read Lily's article, on the “Impact of the Coronavirus (COVID-19) On Google Organic Search Visibility”

In this episode, we talk with Luke Davis, SEO executive at Adzooma.We discuss growing up in the UK, moving to the US and the culture-shock that ensued, growing up using computers and the Internet and how that experience pushed him to learn HTML/CSS on his own, how blogging eventually led him to a career in digital marketing, and how that eventually led him to SEO. We also discuss the difficulty of landing his first true SEO gig, optimizing for a PPC company, the challenge of finding his voice within the industry, and much more!In the news we again talk about the impact of Coronavirus on the SEO industry as well as our personal lives.Finally, we have a deep dive into another incredibly important topic – diversity in the SEO industry.

In this episode, we chat with Bartosz Góralewicz, CEO of Onely and Co-Founder of Elephate.We discuss how he went from going to college to get his Master's in psychology to helping his wife rank her photography website to SEO. We also discuss his brief career as an affiliate marketer with some black-hat tendencies to transitioning to a true white-hat practitioner, founding the first “white-hat” SEO agency in Poland, the difficulty of getting into the English SEO market, founding his companies, specializing in technical SEO, and JavaScript SEO.In the news we talk about the impact of Coronavirus on the SEO conference circuit, Google's announcement that they'll be moving to mobile-first indexing for the entire web by September 2020, and another Google update that tightens the restrictions on the usage of FAQ schema.Finally, we have a deep dive into the topic of website migrations.

In this episode, we chat with Aleyda Solis, International SEO consultant, speaker, author, as well as Founder of Orainti & Remoters.net.We discuss how she studied as a system engineer in Nicaragua and got her Masters in E-Commerce from the University of Salamanca in Spain, how her studies led her to become a web designer which eventually led her to SEO, going from agency to in-house to becoming an independent consultant, founding and managing her businesses, building her personal brand, public speaking, keeping up with her hectic schedule, why she loves travel (and food), and so much more.In the news we talk about getting more and better data exports in Google Search Console, and also a study published on Search Engine Journal entitled Unpacking the causal impact of Google's double-dipping featured snippet update.Finally, we have a deep dive into the topic of YouTube and Video SEO and Aleyda shares tips that she's learned from her YouTube series Crawling Mondays.

In this episode, we chat with Natalie Arney, Digital Marketing and SEO consultant.We discuss how she went from the profession of teaching to a career in SEO, how her skills ended up being a very natural fit in the SEO industry, getting started in copywriting, agency life versus in-house, and so much more.In the news we talk about the new Bing Webmaster Tools rollout, as well as Google's recent statements on how their systems aren't looking for EAT but hope that their signals align to EAT.Finally, we have a deep dive into one of our most important and serious topics yet, mental health and SEO.

In this episode, we chat with Jason White, Director of SEO at PMG, a digital marketing agency based in Fort Worth, TX (but with offices in Austin, Dallas, New York, and London).We discuss his passion for cycling and how he went from working at a bike shop to SEO. We cover his time both in-house and at agencies, why he believes his best fit is within the agency environment, doing SEO on eBay, local search, being a jack of all trades, and so much more.In the news we talk about a few studies on keyword research (from Brian Dean of Backlinko & Dan Leibson of Local SEO Guide) and how accurate the search volumes of various SEO tools may or may not be, and the new Review snippets reports in Google Search Console.Finally, we have a deep dive biggest SEO challenges. To paraphrase Frank Costanza of Seinfeld, we got a lot of problems, and now you're gonna hear about them!

In this episode, we chat with Garrett Mehrguth, Founder and CEO of Directive, a search marketing agency for mid-market and enterprise brands.We discuss how he went from college soccer star to Fiverr hustler to SEO. We cover the founding of his business, his advice on how SEOs can begin to speak executive-level language, what it's like to scale and run an agency and the pressure of being responsible for so many people, how he works to empower those within his organization, what it's like to have to deliver bad news to an employee, and so much more.In the news we talk about the acquisition of Distilled by Brainlabs and a really interesting Twitter thread started by Kevin Indig about super annoying public speaking habits.Finally, we have a deep dive into why discoverability (not traffic, keywords, and links) needs to be put on an SEO pedestal.So get your popcorn ready as we tell Garrett's SEO story and have another great roundtable discussion!

In this episode, we chat with Carolyn Lyden, President and Lead SEO at Search Hermit.We discuss how she began her career as a copywriter and how that eventually led her to SEO, why it's easier to train copywriters to be SEOs than SEOs to be copywriters, developer and SEO relations, doing SEO for small businesses, doing SEO for a funeral home (and why it wasn't morbid for her), her time at CallRail and what that taught her, founding her own business and the life of a solopreneur, and last but not least the importance of women's empowerment and balance in representation within the SEO industryIn the news we talk about how Avast has shut down marketing analytics subsidiary Jumpshot amid controversy over selling user data and why Google may be getting rid of Favicons & Black Ad Label On The Desktop Search ResultsFinally, we have a deep dive into the role of SEO in user journeys.

In today's episode, we talk with Andrew Cock-Starkey (better know as “Optimisey”). Andrew runs an SEO consultancy out of Cambridge, England working with clients all over the globe. He also runs one of the most popular SEO meet-ups in the UK.We talk about how Andrew's career began 20 years ago as a broadcast journalist working at the BBC with a focus on cricket and fut ball and how the emphasis placed on creating fresh and timely content around the sports stories of the day really opened his eyes to the power of building traffic online. Additionally, we talk about his time as Web Editor as Newsworks, his management of the website for the Marylebone Cricket Club (MCC), how it all led him to found his own SEO consultancy Optimisey, what it's like running the Optimisey SEO meeting, his Optimisey video series, and more.We also touch on the news that Google has started dropping a site's normal snippet when a featured snippet is displayed, as well as the sunsetting of support for data-vocabulary.org as a schema language.And last but not least, we dive into a few overlooked SEO fundamentals.

In today's episode, we talk with Martha van Berkel, CEO and Co-Founder of SchemaApp, a service that empowers the Digital Marketer to own their schema markup strategy through to implementation without ever writing code or engaging with IT. We talk about her background in mathematics and engineering (she also attended the MIT Sloan school of management). We also discuss how she spent almost 14 years at Cisco, what it's like to be an innovator at an otherwise slow-moving, highly-bureaucratic company, and the circumstances that led to her going out on her own and eventually forming her own company with her husband. In the news, we talk about Google's recent broad core algorithm update and share our thoughts on how the industry reacts to algo updates as well as our own approaches.And finally, we deep dive into structured data, how brands can use it, as well as what challenges SEOs face with schema and getting it implemented.Also, follow Schema App on Twitter.

In today's episode, we talk with Ian Howells, long-time SEO and one of the partners at Traffic Think Tank, which is one of the best private SEO communities in the world.We discuss how he began building websites in high school as part of a class project, how that led him to building affiliate websites and making money online at a very early age. We discuss his foray into marketing and optimization in the adult and online poker industries, as well as how a federal law forced him to change his career arc, which eventually led on to various agency and in-house roles.From there, we discuss the founding of Traffic Think Tank, what it's like to run one of the most well-known and reputable private SEO communities, as well as coordinating the Traffic Think Tank Live conference.We also kick around the news that Bing says 2020 will be the year where keyword research becomes obsolete (while Google says it isn't), discuss the rise of DuckDuckGo, and deep dive into Affiliate Sites.And much more.

In this episode, we talk with Sarah McDowell, SEO Specialist at LikeMind Media and Co-Host of the SEO SAS Podcast, a podcast that delves into individual SEO issues each week.We discuss how she went from a background in dance to a digital marketing role focused on link building and then eventually into a career in SEO, her experiences going between agencies and in-house roles, founding her own business and eventually shutting it down, the challenges and psychology of getting stuff implemented, and more. In addition, we cover and share our perspective on a recent SEO “kerfuffle” around the subject of hiring for SEO and interview questions which stems from a tweet put out by Bill Hartzer which caused a few side-eyes in the industry (here, here, here).And to round out this episode, we dive deep into what went into founding her podcast, and we share our experiences on what it's like to run an SEO podcast, as well as some of the behind-the-scenes work that goes into making a podcast come to life.

We talk with Casie Gillette, Sr. Director of Digital at KoMarketing.We discuss:How she got her start in marketing working for an online dating site in the mid 2000s literally handing out flyers in clubs, which actually led to her first SEO job which is ultimately where she fell in love with itHow she got to KoMarketing, how she left and then boomeranged right backIn-house versus agencyHer biggest SEO challengesConvincing clients to get recommendations implementedHow she learned to be a confident public speakerThe recent SEO's are assholes kerfuffleThe importance of SEO training and educationAnd much more.

We sit down with Patrick Stox, Product Adviser at AHrefs, former technical SEO at IBM, and co-moderator of The TechSEO subreddit (one of the best SEO subreddits going right now) and organizer of several SEO meetups in Raleigh, NC.We talk about:How the downturn in the economy caused by the 2008 financial bubble led him to a career as a developer which eventually led him to SEOHis time at IBMWhat he's currently up to at AHrefs (also pronounced “Hrefs”)The importance of practical experience rather than simply having a degreeThe announcement that Speakable structured data is no longer restricted to news contentAnd so much more.

We have an amazing episode in store for you today as we have not one, but two guests! In today's episode, we chat with Ashley Berman Hale, Director of Technical SEO consulting and professional services at Deep Crawl, as well as Jamie Alberico, Technical SEO consultant at Not a Robot.We had such a free-flowing conversation that we ditched the traditional format (as you will soon find out) and we covered a ton of topics including: Ashley and Jamie's backgrounds and career progressions into SEOTheir amazing friendshipWhy they love technical SEODealing with impostor syndrome and self doubtPublic speaking and writingThe conference circuitAnd so much more.

In this episode, we're chatting with Angela Bergmann, Senior SEO Strategist at Advance Local and fellow Ohioan! We talk about: Her career progression from Wordpress developer to SEOHer passion for Wordpress.orgSpeaking at Wordcamps all around the MidwestPublic speaking adviceThe Wall Street Journal SEO kerfuffleDeep dive into Structured Data

Today we talk with Alicia “AK” Anderson, former Associate Director of SEO at WebMD, former head of SEO at Hipcamp, and currently a freelance SEO.We discuss:Her path to SEOHer pursuit of a PHD in mythological studiesSEO news including page speedGoogle's acquisition of FitbitThe importance of SEO educationWhat makes a good SEO teacherAnd much more.

We talk with Kelly Stanze, SEO specialist at Hallmark. We discuss how she started in marketing, how it led her to SEO, and how she eventually made it to Hallmark.We also discuss a ton of other topics including:What it's like to get laid off, how to cope with failure in a way that makes you stronger,Agency versus In-HouseDeep dive into Holiday SEO & Snowman poopTalk about evergreen content strategyOur thoughts on Google's BERTGoogle Search Console's new page speed reportsWork life balanceImportance of relationships

We chat with Martin Splitt, Webmaster Trends Analyst at Google, and we also have JR Oakes, Senior Director of Technical SEO Research at Adapt Partners, joining as a special guest host.We discuss Martin's background, how he got to Google, what working at the big “G” is actually like, discuss the challenges he runs into day-to-day, what it's like being a public-facing Google employee, as well as his amazing hair. We then dive into Javascript and tackle some Google Search Console questions.

We chat with UK technical SEO Simon Cox. Simon is the founder of Cox & Co Creative along with his wife. He is a web standards evangelist, content management specialist, amateur bread baker, member of the LondonEErs ExpressionEngine Group and a founding member of the Croydon Creatives social group.We cover his early days as a graphic designer, explore how he turned into a technical SEO during his 20 years within the banking industry, and discuss his recent transition to owning his own company. We also react to the new page speed reports in Google Search Console and other SEO news, and deep dive on replatforms, redesigns, and website migrations.

We introduce the new co-host Jeff Louella, Jake talks about what he learned in Season 1 and what to expect in Season 2, and we even react to some SEO current events.

In this episode, the final episode of Season #1 of The Page 2 Podcast, we talk with Ross Hudgens, Founder and CEO of Siege Media. We cover his beginnings in the SEO world centering around link building around the time of the Penguin update, how he went from beginning his career on the corporate side to founding his own company, the challenges of being a business owner and entrepreneur. We also discuss the Siege Media video content strategy, how their amazing studio and video production quality comes together, if he ever feels any pressure being the face of most of the videos, and much more.