Podcasts about influencer strategy

Ryan Davis, Co-founder and Chief Operating Officer at People First, guests for a debrief on content creators in the 2024 US election. We discuss content creator strategies between the two parties, how influencers have become professionalized, and what this means for communications and elections going forward. Advertising, authenticity, and power flows are constantly in flux in this environment, and the very conceptions of old and new media are being challenged. A space to watch!Check out People First's Substack to keep in the loop, and Ryan's Travel Podcast just for fun :)

Are incumbent media networks losing ground? Kamala stuck to broadcast media, while Trump bypassed traditional filters and reached audiences as an influencer, taking his message to Rogan and Fridman. Among concerns over echo chambers and AI-controlled narratives, there's a flip side—more people now have a platform, giving everyone a voice. Guillermo Rauch of Vercel says “everyone needs to be empowered to create.” The more people who can build their own platforms and apps, the more we decentralize the conversation. Tune in as we break down the election aftermath and the future of content in a post-AI world. We're also on ↓ X: https://twitter.com/moreorlesspod Instagram: https://instagram.com/moreorless Spotify: https://podcasters.spotify.com/pod/show/moreorlesspod Connect with us here: 1) Brit Morin: https://x.com/brit 2) Dave Morin: https://x.com/davemorin 3) Jessica Lessin: https://x.com/Jessicalessin 4) Sam Lessin: https://x.com/lessin

Tara is joined by journalist and host of the TikTok account UnderTheDeskNews V Spehar to talk about the effect social media influencers have on the 2024 presidential election. They shine a light on how the Trump and Harris campaigns are going outside mainstream media to promote their campaigns, break down the elements of the imminent TikTok ban that is currently signed and being challenged in the courts, and examine the effect of celebrities on voter turnout. For more of Tara's reporting, please sign up for her newsletter, 'The Best and the Brightest,' at puck.news/tarapalmeri and use the discount code TARA20. Host: Tara Palmeri Guest: V Spehar Producer: Chris Sutton Production Supervision: Conor Nevins Learn more about your ad choices. Visit podcastchoices.com/adchoices

Discover how to harness the power of influencers and micro-influencers to elevate your brand and drive sales on Shopify in 2024!Learn to identify the right influencers, craft compelling campaigns, and measure your ROI effectively. We'll explore the newest strategies for building authentic relationships and leveraging influencer content to engage your target audience. Whether you're new to influencer marketing or looking to refine your approach, this episode provides actionable insights and practical tips to stay ahead in 2024!Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencerSign up to the Growth Hub here: https://community.winningwithshopify.com/ Key takeaways:0:00 Introduction & About Brett6:42 How to Win with Micro and nano-influencers10:10 What Is A Good & Bad Influencer Engagement Rate?16:32 Shopify Influencers: Long-Term Collaborations23:46 Do You Need a Micro-Influencer?30:05 Shopify Influencers: More Creative Control Than Brand Accounts37:43 How To Find Influencers41:46 How to Integrate Influencers into your Business48:00 How to use AfluencerWebsite: https://wwspodcast.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the Show.

Dave joins Chris Walker for a Refine Labs Expert Series event. Chris is the Founder & Executive Chairman of Refine Labs and Founder & CEO of Passetto. They discussThe principles of building a communityLinkedIn personal vs. company page engagementThe role of executives in thought leadership contentHow companies are leveraging influencer partnershipsHow to approach LinkedIn organic and grow your audienceTimestamps(00:00) - - Intro (07:15) - - Importance of Community Engagement (11:32) - - Tailoring Marketing Strategies to Target Audiences (14:04) - - Depth Over Width in Influencer Strategy (16:26) - - Leveraging Influencer Networks for Product Promotion (19:36) - - Importance of Laser Focus in Content (25:03) - - Organic vs. Paid Content Amplification (27:27) - - Leveraging Content for Successful Advertising (33:05) - - The 1% Mindset in Achieving Success (36:06) - - Creation Strategies: Leveraging Existing Comfort Zones (40:06) - - Utilizing Content Variation for Effective Marketing (42:59) - - Investing in Employee Long-term Value (45:34) - - Validating and Refining Effective Communication Strategies (48:57) - Identifying Trending Topics on LinkedIn for Content Creation Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Apollo.io. If you share a pipeline goal with your sales team, then you care about the deliverability rate of your team's outbound emails. No email visibility means no meetings. This is the “silent nightmare” for marketers. You often don't even know this is happening. And the most common cause of it? It's actually an easy one to fix: you're not using the right tool. That's why 100s of marketers at companies like Mutiny are switching to Apollo.io. Apollo has every tool you need to power your entire outbound and inbound motions (yes that's right, I said inbound emails too, ask their team about it).Marketers using Apollo have seen outbound email deliverability jump from 62% to 98% after making the switch. 98%! That means more replies, more meetings, and of course, more pipeline.Want to see what type of results you can get? Head over to apollo.io/e5 right now and book a meeting with their team to get set up. And as a thank you for your time, you will receive a free annual exit five membership, that's valued at $275.  ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

In this episode of Content in the Kitchen, we explore content marketing strategies and insights with Samuel Schmidt, the founder of Thruuu. He shares his journey from starting Thruuu in 2019. He shares his experience writing content that truly resonates with the human audience, rather than focusing solely on satisfying search engine algorithms.Samuel and Ashley chat about the challenges of delegating content creation, how to build a content outline, the significance of topic clusters, and the strategy of offering free tools to build a brand in this episode.Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.Website:https://contentyum.com/Socials:https://www.instagram.com/contentyumm/https://www.linkedin.com/company/contentyumhttps://www.tiktok.com/@contentyumhttps://www.facebook.com/contentyummhttps://www.youtube.com/@Content-Yum

In this episode of ‘Content in the Kitchen', we explore how businesses, especially startups and those with tight budgets, can scale their content marketing efforts efficiently. Joined by Casie Gillette, a content marketer with 18 years of experience, we discuss the significance of evaluating existing content for improvement, leveraging the power of tools for content optimization, and innovative strategies for content repurposing.Casie shares her journey from agency to startup, offering actionable tips on utilizing AI and other tools to save time without compromising on content quality. She emphasizes the importance of quick wins, mid-term, and long-term content strategies, and the role of customer insight in shaping content that drives traffic and leads. The discussion also covers how to align content with organizational goals and leveraging influencer insights for content ideation.Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.Website:https://contentyum.com/Socials:https://www.instagram.com/contentyumm/https://www.linkedin.com/company/contentyumhttps://www.tiktok.com/@contentyumhttps://www.facebook.com/contentyummhttps://www.youtube.com/@Content-Yum

In this episode, we're diving into the smart ways to share your Amazon affiliate links and the best places to do it, so you can see those affiliate commissions soar! We'll also cover the secrets to posting on social media effectively, pinpointing the perfect locations to feature your affiliate links for the ultimate earning boost. This is a must-watch for beginners and seasoned influencers alike! Get ready to uncover the top five spots where your Amazon Affiliate links can truly thrive and work overtime for you.

Brittany Hennessy sits down with me to discuss her time at Heart as the first Senior Director of Influencer Strategy & Talent Partnerships for Hearst Magazines Digital Media before co-founding her influencer platform, Carbon August. She also delves into how you should shoot your shot, maximize your influence, and make the case for what you're worth.

Brands need to think about their influencer strategy like a basketball team

Isaac French, founder of Experiential Hospitality, has one of the crazier stories I've heard in hospitality about how he built Live Oak Lake - a 7-cabin landscape hotel in Texas - for $2.3 million in 2022 and sold it for $7 million in 2023.Isaac credits social media and working with influencers as the biggest factors of this success story - so I wanted to share how exactly he did this with you. In this episode, you'll learn the common misconception most people have with social media, how to leverage your location as an advantage, how Isaac did outreach to influential people on social media and decided who to work with - and ....what he learned through it all. Follow Isaac on XFollow Isaac on InstagramFollow Isaac on YouTubeWhat did you think about this episode? Join the Hospitality Daily community on LinkedIn and share your thoughts. If you care about hospitality, check out the Masters of Moments podcast where Jake Wurzak interviews top leaders in hospitality. His conversations with Bashar Wali and Matt Marquis are a great place to start, but also check out his solo episodes such as how he underwrites investment deals and a deep dive into GP fees you know about. Music by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

In this conversation, Sarah Grosz shares insights and strategies for influencer marketing. She emphasizes the importance of educating and empowering influencers, providing them with content examples and direction. We discuss my experience at CharCharms, where we send ideas and links to influencers for video collaborations. We also highlight the challenges of working with influencers and the need for adaptability. Sarah predicts future trends in influencer marketing, such as social platforms creating their own shopping features and stronger live streaming incentives. Working with Influencer Managers and Talent Agencies Collaboration with Marketing Teams Tips for Building an Influencer Strategy Integrating UGC in Marketing Mix Balancing Brand Voice and UGC Giving Direction for UGC Campaigns Educating and Empowering Influencers Providing Direction and Ideas for Content Challenges and Unexpected Results Future Trends in Influencer Marketing Connect with Sarah Grosz This episode has the CUTEST sponsor EVER! Only click if you like cute things. Follow As A Creator Connect with Sarah on Instagram & LinkedIn

In episode #2648, we delve into the most recent marketing trends. We spotlight the achievements of companies like Airbnb and Ollipop, which have pivoted from paid ads to fostering creator partnerships and generating organic content on platforms like TikTok. Furthermore, we explore the declining click-through rates in search results, underscoring the necessity for marketers to embrace unconventional approaches. Additionally, we debunk the notion of "parasite SEO" and stress the significance of adopting long-term strategies. The episode wraps up with a conversation about pioneering brand deals, exemplified by Prime's collaboration with Patrick Mahomes.   Don't forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: AirBnb and Olipop Ditching Paid Ads, Logan Paul's New Influencer Strategy, Parasite SEO, and the Decline of Digital Marketing (Trends Dec 2023 Week 3) (01:36) Ollipop's revenue growth through creator partnerships and organic content (03:02) Airbnb's shift from search ads to brand marketing (05:09) Analysis of falling click-through rates in search queries (07:12) Critique of the trend of "parasite SEO" (08:35) Importance of long-term, white hat SEO strategies (09:14) Increase in companies leveraging digital marketing (09:53) Andrew Chen's "law of shitty click-through rates" (09:56) Conclusion on the changing landscape of marketing strategies (10:56) Neil Patel and Eric Siu's unique approaches to generating leads (11:33) Importance of getting creative in marketing strategies (12:05) Example of Logan Paul and KSI revolutionizing brand deals (12:54) Discussion on the innovative partnership between prime and Patrick Mahomes (13:15) That's it for today! Don't forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain

In this conversation, Sarah Grosz, an influencer strategist at Allbirds, shares insights and tips on influencer partnerships and marketing. She discusses the evolution of influencer marketing, the process of building an influencer program, and the benefits of collaborating with other brands. Listen to part 2 in next weeks episode! 00:00 Introduction and Background 03:07 Evolution of Influencer Marketing 04:35 Building an Influencer Program 05:40 Collaborating with Other Brands 08:10 Setting Up Influencer Partnerships 10:04 Starting with Gifting and Product Collaborations 12:05 Working with Medium to Bigger Brands 15:46 Influencer Strategy vs. Influencer Management 16:40 Finding Influencers for Campaigns 19:41 Finding Influencers through Keywords and Location 21:47 Evaluating Influencer Pitches

In Ep. 103 of Earned, we sit down with Natasha Vaquer, SVP of Talent Partnerships and Influencer Strategy at VICE Media—the largest independent youth media company in the world. To start, we dive into the ever-evolving relationship between publishers and creators, and Natasha reveals where she thinks it's heading next. With a decade of experience in the industry, Natasha sheds light on how editors have now become the talent in their own right, and why she believes these subject-matter experts may become the new focal point in companies' creator strategies. Switching gears, Natasha, who previously ran the talent partnerships division at Refinery29, recounts being acquired by VICE, and adapting to the publication's different audience. We discuss VICE's relationship to different social platforms, and Natasha emphasizes how the “key” is to be nimble with finding what works for your audience. Next, Natasha reveals the mistakes brands often make with talent partnerships, and reiterates the importance of giving creators the autonomy to make content that's suited to their audience. To close the show, we touch on the current state of affairs with the SAG-AFTRA strike, and unpack how social media creators are being affected. In this episode, you'll learn: 1. How the relationship between publishers, brands, and creators is evolving.2. Why subject-matter experts may become the new focal point in companies' creator strategies.3. Why brands need to give creators the autonomy to create content that works for their audience.Resources:VICE Media - https://www.vicemediagroup.com/Connect with the Guest(s):Natasha's LinkedIn - https://www.linkedin.com/in/natasha-vaquer-a98402/Connect with Conor Begley & CreatorIQ:Conor's LinkedIn - @conormbegleyCreatorIQ LinkedIn - @creatoriqFollow us on social:CreatorIQ YouTube - @TribeDynamicsCreatorIQ Instagram - @creatoriqCreatorIQ TikTok - @creator.iqCreatorIQ Twitter - @CreatorIQ

Imagine embarking on a journey to a new country, with the mission to make a profound impact on the lives of children in need. That's exactly what Maggie Doyne, co-founder and CEO of the BlinkNow Foundation, did when she moved to Nepal in 2008. During our heartfelt conversation, Maggie delves into the power of personal narratives in building trust and mobilizing action. You'll hear how storytelling and social media became instrumental in propelling the foundation's work and establishing meaningful connections with supporters around the world.From using newsletters and emails to social media campaigns, she shares the compelling, real, and raw story of Dave, a star student struggling with hearing difficulties, and how a video they launched for International Day of the Girl garnered over 300,000 views!Maggie also takes us behind the scenes into how her digital team is structured and how she leverages her 29,000+ followers to spread the BlinkNow Foundation's vision, create a connection that is not transactional, and shares their collective purpose. We explore the power of authenticity for small organizations and how platforms like Instagram can be used to infuse joy into our daily scroll. Be ready to discover how social media can be a potent force for change and bring about real, tangible impact!Resources & LinksApplications are now open for my Monthly Giving Mastermind program! Ready to build a dedicated community of recurring donors to generate consistent revenue? Let's make it happen together. Learn more and apply here.Learn more about the BlinkNow Foundation and their mission to create a world where every child is safe, educated, and loved. Follow them on Instagram and view their video that amassed over 300,000 views for International Day of the Girl.Connect with Maggie and check out her book, Between the Mountain and the Sky: A Mother's Story of Love, Loss, Healing, and Hope.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for helpful digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

Is it important to use brand ambassadors as a part of a marketing strategy? Listen to our Influencer Marketing Director, Lucy, talk about what makes a good brand ambassador and how brands can benefit from them. #influencers #influencermarketing #socialmedia #socialmediaagency #socialmediamarketing

Jess Hunichen and Emily Ward, Co-Founders of Shine Ventures, discuss angel investing in the content creation space.Hosts: Carol Massar and Tim Stenovec. Producer: Paul Brennan. See omnystudio.com/listener for privacy information.

Jess Hunichen and Emily Ward, Co-Founders of Shine Ventures, discuss angel investing in the content creation space.Hosts: Carol Massar and Tim Stenovec. Producer: Paul Brennan. See omnystudio.com/listener for privacy information.

Welcome to a special episode of the MTM Visionaries podcast! In this exclusive session recorded during our Los Angeles Forum at the Snap Inc. headquarters, we bring you a deep dive into the Next Evolution of Creators and Collabs.Join us as we sit down with four seasoned marketing veterans who share their expertise:Ilona Aman, CMO at Fabletics.Jabari Hearn, Managing Partner at AKQA.Noora Raj Brown, EVP Brand at goop.Michelle Crossan-Matos, CMO at Ulta Beauty.Together, they unravel the complexities of the evolving creator economy and explore how brands can establish authentic connections with creators. They also introduce the innovative "Above the Ground, On the Ground, and Underground" framework, providing a fresh perspective on creator marketing.If you're curious about the future of marketing and the power of authentic creator partnerships, this episode is a must-listen. Subscribe to the MTM Visionaries podcast to stay informed about the latest insights and trends in the world of marketing.ABOUT VISIONARIESThe Visionaries Podcast is recorded from MTM's Live Visionaries show hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter which airs weekly.CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.FOLLOW US! Tweet us at @MTMInsights, @NadineDietz Find us on LinkedIn & Instagram

On today's episode, Kunle is joined by Cody Wittick, Co-Founder of Kynship, a California-based influencer agency with the goal of serving and connecting D2C brands with influencers and content creators around the world. At the tail end of 2020, Taylor Lagace, Cody's partner and a Co-Founder of Kynship, brought us into the world of Influencer Marketing and how it was a complex ecosystem with wanna-be influencers and unengaged or fake followers. Alongside those negative intricacies, many brands have cracked the code of influencer marketing and skyrocketed their growth. In 2021, he again sat with Kunle to discuss the changes in the influencer market, and that it is no longer the elephant in the room as it used to be. It's 2022 and it's Cody Wittick's turn to sit down with Kunle and share Kynship's philosophies on seeding and the intricacies of influencer marketing post-pandemic. The Creator Economy is reaching new heights with social media as a platform for growth. Kynship is using the growing platform and matching brands with influencers and content creators that align with their products.  Before you jump into the pool of influencers, listen to what Cody has to say about the different tiers of influencers in order for your brand to understand what fits your needs and ad spend. He also emphasizes how influencer marketing is just like any other marketing tool while adding human-to-human interactions in a digital age.  Cody discloses Kynship's philosophies on seeding and mass seeding especially when it comes to high-ticket items as well as how they work with the principle of giving and not asking. He also dives into the principle of repurposing content across platforms and how the unboxing experience can be a way to convey a brand's story without a creative brief. This episode is truly something to be excited about especially when a brand is looking at the possibility of using influencer marketing to grow their brand.  --- SPONSORS:  This episode is brought to you by:  Tidio This episode is sponsored by Tidio, the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration. With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth. TreydThe 2X eCommerce Podcast is sponsored by Treyd, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts.  With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io. 

Welcome to The Voice of Retail podcast. I'm producer & host Michael LeBlanc, and this podcast is produced in conjunction with the Retail Council of Canada. Meet Amanda Amar, Senior Director of PR & Social Media with ALDO, as she takes us through some of its most successful Influencer Marketing campaigns ever and how this Canadian brand uses Influencer Marketing to meet consumers with the content they want to see on social platforms and drive traffic and sales.  In a wide-ranging conversation, we cover everything from optimal organizational structures to getting the best out of your social campaigns, choosing the best influencer strategy to meet your needs, and what to think about when your selected social media platform falls under public scrutiny.About AmandaA strategic communications leader, with 14 years of Global brand experience in the fashion retail industry, Senior Director of PR & Social Media, Amanda Amar has been with the ALDO Group for nearly 10 years. Amanda is passionate about building and nurturing teams, along with managing and executing data informed, creative and strategic communications plans that have proven to drive results across brand equity, brand sentiment and overall brand health metrics. A leader in the industry, Amanda consistently builds working relationships across internal and external stakeholders to support in crisis communications, content strategy, celebrity, press and influencer relations, consumer engagement and scalable 360 marketing campaigns. About Michael Michael is the Founder & President of M.E. LeBlanc & Company Inc. and a Senior Advisor to Retail Council of Canada and the Bank of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, Today's Shopping Choice and Pandora Jewellery.   Michael has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions with C-level executives and participated worldwide in thought leadership panels. ReThink Retail has added Michael to their prestigious Top Global Retail Influencers list for 2023 for the third year in a row. Michael is also the president of Maven Media, producing a network of leading trade podcasts, including Canada's top retail industry podcast, The Voice of Retail. He produces and co-hosts Remarkable Retail with best-selling author Steve Dennis, now ranked one of the top retail podcasts in the world. Based in San Francisco, Global eCommerce Leaders podcast explores global cross-border issues and opportunities for eCommerce brands and retailers. Last but not least, Michael is the producer and host of the "Last Request Barbeque" channel on YouTube, where he cooks meals to die for - and collaborates with top brands as a food and product influencer across North America.

Greetings and welcome to a special episode recorded live in the on-site Stream Commerce podcasting studio at the Los Angeles Global eCommerce Leaders Forum in early 2023. These episodes are presented by Stream Commerce, a full-service Shopify Plus eCommerce agency delivering world-class Shopify Plus digital storefronts & growth marketing solutions. Stream Commerce can help you navigate the new Markets, Markets Pro and Global-e international capabilities native to Shopify and work hand-in-hand to help you drive profitable global sales.And if you have questions about whether or not your international Klaviyo email marketing and paid performance marketing with Meta and Google is working as hard as you are, call the experts at Stream Commerce; they can help you maximize your return.The Global eCommerce Leaders Forum LA 2023 offered retail professionals strategic insights and actionable takeaways about how industry leaders are tackling their top Global DTC and cross-border eCommerce challenges – and how they are successfully making a case for investing in global retail growth. Nisha Oza returns to the podcast on this episode and delivers a social media and influencer management masterclass.  Now expanding her expertise beyond fashion and into wellness and better living internationally with KOS, a plant-based nutrition brand, Nisha breaks down the tradecraft of influencer marketing and shares the passion she brings to her craft. If you liked this podcast, you can follow it on Apple iTunes, Spotify, Google, the Amazon Music podcast channel or your favourite podcast platform. Please rate and review with a five-star rating and be sure and recommend us to a friend or colleague in the retail and cross-border commerce industry.You can learn more about the Global E-Commerce Leaders Forum and continue to keep up with the latest on cross-border commerce online at https://www.globalecommerceleadersforum.com.   Be sure and block off your calendar for the next GELF event in New York City on October 12, 2023!   I'm your host Michael LeBlanc, strategic retail advisor, keynote speaker and podcaster, and you can learn more about me on LinkedIn. About NishaPassionate, well-connected, and fashion-obsessed PR & influencer relations expert experienced in both new & traditional media, with proven track record of growing digital brand & social media presence, managing VIP relationships, securing top-notch press placements, & driving e-commerce sales. Stellar leadership, interpersonal, communication, written, project management, & content creation skills. Well-versed in both the creative & analytical sides of fashion.About MichaelMichael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada's top retail industry podcast,       The Voice of Retail, plus  Global eCommerce Leaders podcast, and The Food Professor  with Dr. Sylvain Charlebois.    You can learn more about Michael   here  or on     LinkedIn. 

MMA is the world's third most popular sport, behind soccer and basketball. There are 451 million people interested in MMA, according to Nielsen Sports DNA (soccer has 901 million fans, according to Forbes. For Ryan Vevon Rapaport My life mission is to make authentic and valuable connections. High-performing Business Development and Operations Executive with 10+ years of experience innovating in partnership development and sales strategies to forge global relationships across sports, CPG, and entertainment. Creates impactful social media and live event sales strategies for building market penetration and exceeding revenue generation goals. An entrepreneurial spirit coupled with extensive startup experience building valuable strategic partnerships in SaaS, events, content, and brand activations. Areas of Expertise: Talent Activation, Brand Sponsorships, Marketing Strategy, NIL (Name, Image, and Likeness) Rights, Training & Development, Reporting & Analysis, Social Media Strategy, SaaS Negotiations, CRM Staff Leadership, Brand Management, International C-Level & Client Relations, Data Analytics, Technical Development, Social Selling Strategy, and Influencer Strategy. He's Fluent in English and conversational in Spanish and Italian. Vevon Rapaport is currently serving in Brand Partnerships for Naciones MMA. Naciones MMA develops and showcases the next generation of professional mixed martial arts Latin American superstars. The most experienced Latin American MMA experts came together to create an electrifying experience in combat sports. He joined me this week to tell me more. Follow: @nacionesmma YouTube: @NacionesMMA

You already know we focus our attention here on influence marketing. That encompasses what many traditionally think of as influencer marketing (with the R) where a brand finds a social media content creator with a large audience to post about their product or service. We expand that conversation to include anyone with influence … social media followers be damned … to help communicate your message.  That brand-to-creator-to-audience style of influence makes up the lion's share of how we think in the influence or influencer space.  But then along comes a slightly different model that makes us take note and perhaps inspires us to think differently. Cooper Lycan is not your typical marketer. Nor is his company in a typical vertical. His background and instincts are different enough, that he came up with a slightly different model for using influencers, even though he may not have labeled that as influencer marketing. Cooper is the founder and CEO of a sports betting community called SoBet. It's a place where sports bettors can get wagering advice from influencer in the handicapping and betting space. These influencers exist on social channels and with their own websites. Cooper, though, has built a place where the influencer can find more fans and followers because SoBet shows off their results and recommends them to a community of bettors.  The brand is taking the audience to the influencers, not the other way around. I was fascinated by the model so I asked Copper to come on the show and walk us through how it came to be, how it's working and so we could get some inspiration for perhaps looking at our influence marketing differently. This conversation is going to be quite insightful. I'm willing to bet on it.  Winfluence is made possible by Cipio.ai – The Community Commerce Marketing platform. What does that mean? It's an influencer marketing software solution, but it has additional apps that function to tap into your brand community to drive commerce. Community Commerce Marketing moves beyond influencers to fans and followers, customers, employees and more. Try its generative AI application, Vibe Check, with a two-week free trial at cipio.ai/vibecheck, and generate a library of social captions in minutes you can use right away. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this video, marketing entrepreneur Ryan Stewart takes you behind the scenes as he walks a gym client through a powerful marketing strategy you can leverage for your own local business in 2022. This marketing method demands effort and planning, but it is well worth it since it has proven to be the top converting traffic source.Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/KEY MOMENTS0:00 Introduction UNDERRATED Marketing Strategy For Local Businesses in 20221:09 One Of The Most Powerful Marketing Strategies | Earned Media1:40 Marketing With Earned Media | PR, Media, And Influencers3:10 Marketing With Earned Media | Organic Customer Posts3:57 Marketing With Earned Media | Organic Search6:17 Marketing With Earned Media | Partnerships And Co-Marketing EventsSupport the show

When a 2 year old business launches during the pandemic, sells millions of dollars in product, and attracts more than 2,000 ambassadors reaching a collective 20 million people every single month, you know they're onto something.Morgan Lerner, CEO and Co-Founder of GoNanas (the #1 banana bread mix in the world), does it all - from strategy, to sales, to product development. I am SO impressed with how Morgan runs her company while making time to cultivate genuine appreciation for their thousands of ambassadors.If you've ever wondered whether an ambassador program makes sense for your organization, this is the episode for you!Episode Partner: This episode is presented by LoudCrowd, the social CRM where you can organize social tags, build a curated library of content, and segment UGC growth programs. Whether focused on spreading a movement, growing customer loyalty or growing your fan base, there is a UGC strategy for any organization! Learn more and sign up for a 10-day free trial here. Resources & LinksShop GoNanas delicious banana bread mixes on their website and follow them on Instagram at @go_nanas. You can connect with Morgan at morgan@eatgonanas.com or on Instagram at @morgan.lerner.Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you'll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.Check out some of Morgan's favorite people to follow: fitness influencer @aubrewinters, @healthygirlkitchen for amazing recipes, and @oat.haus, a female-founded company that makes delicious granola butter.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

On today's episode, Kunle is joined by Cody Wittick, Co-Founder of Kynship, a California-based influencer agency with the goal of serving and connecting D2C brands with influencers and content creators around the world. At the tail end of 2020, Taylor Lagace, Cody's partner and a Co-Founder of Kynship, brought us into the world of Influencer Marketing and how it was a complex ecosystem with wanna-be influencers and unengaged or fake followers. Alongside those negative intricacies, many brands have cracked the code of influencer marketing and skyrocketed their growth. In 2021, he again sat with Kunle to discuss the changes in the influencer market, and that it is no longer the elephant in the room as it used to be. It's 2022 and it's Cody Wittick's turn to sit down with Kunle and share Kynship's philosophies on seeding and the intricacies of influencer marketing post-pandemic. The Creator Economy is reaching new heights with social media as a platform for growth. Kynship is using the growing platform and matching brands with influencers and content creators that align with their products.  Before you jump into the pool of influencers, listen to what Cody has to say about the different tiers of influencers in order for your brand to understand what fits your needs and ad spend. He also emphasizes how influencer marketing is just like any other marketing tool while adding human-to-human interactions in a digital age.  Cody discloses Kynship's philosophies on seeding and mass seeding especially when it comes to high-ticket items as well as how they work with the principle of giving and not asking. He also dives into the principle of repurposing content across platforms and how the unboxing experience can be a way to convey a brand's story without a creative brief. This episode is truly something to be excited about especially when a brand is looking at the possibility of using influencer marketing to grow their brand. -----------  SPONSORS:This episode is brought to you by:Wayflyer As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals. Why should you give up equity or pay high interest rates to grow your business? There is a new way to access growth capital that transforms eCommerce businesses.Wayflyer has shaken the way eCommerce operators access working capital. With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back.. There is just a simple fee and the funds you need to grow are deposited to your account instantly. It's worth checking out – Wayflyer.com Klaviyo  This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.  Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.  Find out more on klaviyo.com/2x. Gorgias  This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.  This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.  Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x.

Jess Hershfield is the founder and CEO of Just Enough Wines, a premium canned wine brand based out of San Francisco. They focus on high-quality wine, in the convenience of a can. After working at Google, Uber, and Lime, Jess had a fantastic resume but just wasn't passionate about her work. She decided to leave to solve a problem that she cared about.Along the way she found an amazing co-founder and dealt with the challenges that came with breaking into an unfamiliar industry dominated by men.In just a few short years, Jess has accomplished a lot, and in this episode, you will hear:Why her first startup failed and what she learned from itAll about their specific micro-influencer strategy and why it's more effective than what you've tried in the pastHow they managed to execute win-win partnerships and how it helped them get exposureDon't forget! You can get 15% off Just Enough Wines when you use code Renegade15 at checkout. Connect with your host on Instagram at @shauna.armitage and listen to more Startup Renegade stories at www.startuprenegades.com

Every Tuesday at 5:00PM ET we go live on TikTok to answer rapid-fire Q&A. In our 7th installment (and best yet) we cover: - How to transition from a sales role into marketing - How to test messaging before it's deployed to sales - Community as a B2C marketing strategy - The 3 types of demand (creating, capturing, and damming) - Demand creation vs. ABM - How B2B companies should think about influencer marketing - And much more! Join us every Tuesday at 4 PM ET to ask your question on TikTok by following @chriswalker171 Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

Today, we're exploring the world of influencer marketing. Specifically, what does influencer marketing look like in today's landscape? And how can we engage with user-generated content to increase retention and loyalty?Having worn almost every hat in marketing, Lacey Miller, Head of Marketing for LoudCrowd, is not slowing down. Tune in as we talk about brand ambassador programs, macro vs. micro influencers, TikTok, and how LoudCrowd has helped over 80 of their most active brands reach 8 billion impressions collectively.Join me the rest of this month as we continue our series on influencer marketing!Episode Partner: This episode is presented by LoudCrowd, the social CRM where you can organize social tags, build a curated library of content, and segment UGC growth programs. Whether focused on spreading a movement, growing customer loyalty or growing your fan base, there is a UGC strategy for any organization! Learn more and sign up for a 10-day free trial here. Resources & LinksLacey invites us to connect with her over email at lacey@loudcrowd.com.Lacey encourages us to follow @carriec on Instagram who invests in women-owned businesses.Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you'll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.

Matt Gielen is the Co-Founder & CEO of Electric Monster, a portfolio company of digital content properties in the general entertainment and kids and family space. Matt started his career in production and audience development at Driver Digital, then served as VP of Programming & Audience Development at Frederator. In 2016, he founded Little Monster Media Co., an agency that helps brands and publishers build out their YouTube audience, which was later acquired by his latest venture Electric Monster. In this episode, Matt and I talk about the growth of creator-driven business and the recent flurry of digital media acquisitions. From consolidation among digital publishers (Vox and Group Nine, Vice and Refinery29) to creator-first media companies (Mythical Entertainment and Smosh, Moonbug and Cocomelon), M&A activity has reached record heights over the last 12 months. Matt offers some insight into Electric Monster's acquisition of React Media (formerly Fine Bros. Entertainment) and their future ambitions. Finally, we talk about the growth of YouTube Shorts, increasing the level of transparency from social platforms, and why creator funds don't pay very well. Host: James Creech LISTENER SUPPORT If you'd like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world's leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media. Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He currently serves as SVP, Influencer Strategy at Brandwatch, the world's leading digital consumer intelligence company.

Patrick Ward is the VP of Marketing at Rootstrap, a custom software development agency and the tech team behind MasterClass. Patrick and Brett examine the differences between B2B and B2C influencer marketing and how to execute it the right way. Play to your team's strengths, focus on consistency rather than going viral, and engage with existing audiences, according to Patrick. Although measuring marketing efforts and influence is difficult, implementing B2B influencer marketing correctly can help your company expand. 0:00 Intro 1:09 Conversation with Patrick 3:08 Influencer marketing the wrong way 6:20 Going viral 9:30 Quality over quantity 12:40 Patrick's marketing background and mindset 15:30 Why influencer marketing works 18:35 B2B vs B2C influencers 22:40 Crawl, walk, run approach 26:48 In-house influencers 32:26 Lean into strengths 38:00 Advice to marketers, prove yourself first 43:16 Get connected 43:40 Outro Join The JuiceSign up for the Creator Pages waitlistSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Patrick: | Twitter | LinkedIn | Website Follow Brett:| Twitter | LinkedIn 

NDA's podcast series, Masters of Media talks to heads of media at brands to understand how advertisers are able to keep pace with the frenetic speed of development of media and its fragmentation across channels. Next up is Tom Greenlees, Head of Digital Media & Influencer Strategy at The Coca-Cola Company.Tom discusses how the role of media today is  "moving from functionality to effectiveness”.The conversation includes the changing role of agency relationships: "Agencies need to understand consumers more than ever before. Our partners need to understand an ever-growing Gen Z marketplace and how consumers want to engage with brands."And his role driving the changing role of influencer relations within Coca-Cola: "To increase the focus on long-term collaborations and partnerships and change the perception of influencers as only a paid-for media channel to focus more on partnerships. And the roles influencers play within the end-to-end framework for each campaign."Amid much more, we also find out why Tom is so excited about the development of the metaverse:  "At the moment there are a lot of brands doing it because it's the latest thing and doing it wrong, which we can learn from. But it is going to be the new did playground for most brands."

Episode 15. In today's interview, "Client Experience 2.0 for Accounting Firms with Alison Ball." Alison Ball is the Director of Marketing and Influencer Strategy for Liscio which helps firms differentiate themselves by providing Client Experience 2.0TM to their clients. How do you make exchanging sensitive data and information with your clients delightful, trackable, and transparent across team members? Liscio does that just - everything in one place and designed from the ground up to be secure, mobile, and delightfully easy to use for clients and for staff. Before joining Liscio, Alison spent 15 years leading accountant influencer programs at Intuit. This interview was recorded earlier in 2021 and revisited here due to its high relevance to the accounting profession. Key takeaways from this episode include: ◆ what a career helping accountants and bookkeepers be more successful looks like ◆ why the accounting and fintech world is such a good place to be right now and a great career to go into ◆ the shocking percentage of US CPAs that are over retirement age, and probably the same in the UK and other countries ◆ how accountants and CPAs have coped generally with the pandemic and what has been especially challenging ◆ link to Alison's LinkedIn article on how accountants and bookkeepers can help their small business clients navigate through covid ◆ where accountants have more opportunities as a result of challenges their small business clients are facing ◆ the key things thriving accountancy firms do really well that struggling practices do not ◆ the three reasons why email has been such a drain for accounting professionals and their clients in the pandemic ◆ how Liscio coined the term "client experience 2.0" and what it means for accounting and CPA firms ◆ defining "client experience 1.0 and 1.5" and the three ways things have changed for accountancy practices ◆ the benefits for accountants and bookkeepers of providing a better client experience ◆ the critical ways remote working has affected the way CPAs and accountants in practice in servicing their clients ◆ how an accountant can know when they are giving their clients too many choices to communicate and control service ◆ questions an accounting firm can ask to help them decide what level of experience they are offering clients ◆ the key ways the accountancy experience for clients is inferior to the banking experience ◆ critical steps accounting practice can take to upgrade their client experience, both with mindset and with process ◆ how accountants can help their clients articulate what a great experience and good service looks like ◆ a checklist for CPAs and accountants to ensure their technology and processes are client friendly and effective ◆ the percentage of the world's population that is under 25 years old, and why they will not tolerate poor technology from accountants ◆ the keys for accountants and CPAs to be successful in the coming year (reference 2021 but equally applicable to 2022 and beyond) In her spare time, Alison grows amazing backyard vegetables and loves hiking in the San Francisco Bay Area. She believes that life is too short to spend it with mean people, and any day she can help someone else be successful is a good day indeed. Contact her here: http://liscio.me/ (Website and blog) https://liscio.me/blog/ How Accountants and Bookkeepers can help their Small Business Clients Navigate through COVID-19 published on LinkedIn by Alison Ball March 2020 https://www.linkedin.com/pulse/how-accountants-bookkeepers-can-help-small-business-clients-ball/ NOTE TO LISTENERS: The Accounting Influencers Podcast is a daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays . On Sundays, listeners get a short min trailer for the coming week's episodes. Every Tuesday the show gives you a relevant...

Alex Maxwell started Earth Bonez after struggling with severe hand pain. Today, we're talking about expanding his reach through social media, working with influencers, and some reflexology tips that all entrepreneurs should know. Earth Bonez on social: instagram: https://www.instagram.com/earthbonez/ indiegogo: https://www.indiegogo.com/projects/real-hand-relief-made-easy-earth-bones#/ maxwell's instagram: https://www.instagram.com/iconography_1/ #BIZMAS2021 Calendar! https://calendar.google.com/calendar/u/5?cid=Y19wNmpxbnR2aGh2YmFobTMwOG5oajRlZGYya0Bncm91cC5jYWxlbmRhci5nb29nbGUuY29t BIZMAS is my version of Vlogmas, which is a daily vlogging challenge that happens every December. The idea is you vlog every day December 1-24. I am going to extend the challenge to Instagram and TikTok this year and invite you to join in on one, some, or all of the days if you want to! Use the prompts provided in the calendar, or just freestyle and post using the hashtag so I can watch. My Socials: youtube: https://www.youtube.com/user/latmichjam?sub_confirmation=1 instagram: http://instagram.com/thelatashajames twitter: http://twitter.com/thelatashajames my business email: hey@latashajames.com

Captiv8 CEO and co-founder Krishna Subramanian joins me on Tech Talks Daily to share his tech journey. Krishna is an expert in mobile advertising. Before creating Captiv8 in 2015, he was a co-founder at BlueLithium, an online advertising network that Yahoo acquired for $300 million after becoming the fifth largest ad network in the US and the second-largest in the UK. He then went on to co-found Mobclix, a mobile ad exchange network, which went on to be acquired by Velti, where Krishna then became the CMO. Captiv8 started as a social listening tool and has grown to become a leading Influencer Marketing company that offers a fully self-service, AI-powered platform and a managed service marketplace. We also discuss their partnership with LiveRamp to turn brands' first-party data into scalable influencer campaigns.  

Today we speak to Verity Park. Verity is a talent manager at Gleam working with the UK’s top digital talent, having conceptualised and launched popular sustainable lifestyle brand TALA with Grace Beverley. She is also the founder of Daily Flame, a female empowerment candle brand. In this episode we talk about building a personal brand and the do's and don'ts of influencer marketing.   Follow Verity: instagram.com/veritypark   Gleam Talent Agency: www.gleamfutures.com   Daily Flame: www.dailyflame.co.uk   Please do rate, review and subscribe on iTunes if you enjoy listening to our podcast!   Bianca & Anna

It’s been a big year for Crocs. The popular shoe brand, known for its ubiquitous plastic slip-ons, saw revenue grow 12.6% year-over-year, hitting $1.39 billion. E-commerce was a big driver of its business, growing 92%. About half of the company’s revenue comes from digital channels. According to the company’s president Michelle Poole, this success was thanks to the brand keeping its ear to the ground and remaining scrappy. “I’m most focused on how the brand comes to life across the globe, in all channels,” she said on the Modern Retail Podcast. Poole spoke about how the company dealt with all the changes brought on over the past year, as well as how it approaches large branding campaigns and influencers. Part of Crocs’ growth was thanks to its varied marketing campaigns. The company has unveiled a number of collaborations with companies like KFC and celebrities like Justin Bieber. These campaigns are a way to keep the shoe brand relevant. A few years ago, Crocs was less choosy when it came to celebrity partnerships. “At the beginning, we were just frankly, we were grateful to have someone to partner with,” said Poole. “And we’ve now really got the opportunity to be more strategic.” A Bieber-branded Croc isn’t Poole’s only focus. Currently, she’s thinking about international expansion. “We actually have three key markets that we’re really focused: China, Japan and Korea,” she said. “I would say that the playbook we are really focused on in Asia... is [to] really establish icon status.” This is how the company has approached growth in all its regions, she said. Poole added that “where it does need to be tailored is in our marketing strategy.” That is, the campaigns -- and influencers -- Crocs work with in Asia are slightly different than those in North America. Despite the recent growth, things haven’t been a walk in the park. For the last year, Poole said, Crocs was in defense mode. But now, she went on, “I think as we move out of Covid, [we] move back into I would say is offense mode.”

As marketers begin to expand their definition of influencers to those beyond Instagrammers and TikTokers – the time is ripe to explore the similarities that podcasters have with social influencers and how to leverage them as an integral part of an influencer strategy.  

“In Q1  of 2021, we spent $4,315 on Trend and made $51,194 from working with creators on Trend's platform.” Ashton Marshall #DTCPOD“We make sure and pick influencers who are aligned with  our product and our target market.” Ashton Marshall #DTCPOD“At the end of the day, you need to create trust. That's the only way people are going to buy it from you.” Ashton Marshall #DTCPOD“Our Facebook group has about 2 million people in it. The reason it works so well is that the people in that group post content about their interests and support each other.” Ashton Marshall #DTCPOD“People miss out on many opportunities because they aren't as open-minded. If something doesn't work once, give it another shot in a more optimistic way.” Ashton Marshall #DTCPODWe Speak About:[00:55] About Ashton and Mindful Health[05:10] Affiliate vs Influencer marketing[06:45] Growing brands and engaging audiences[11:20] Ashton learning and using influencer marketing[16:35 How Mindful Health drives results[18:05] Utilizing content to boost results[20:35] Ashton’s Facebook group with 2 million users[27:00] Remaining optimistic with your brand[28:10] What’s next for Mindful HealthWhen used right, influencers can 7x your revenue. Ashton Marshall, Affiliate Manager of Mindful Health, joins the POD to talk about the differences as well as the benefits of influencer marketing and working with creators. Mindful Health focuses on internal and external wellness, acquiring brands to promote and achieve their mission. In the podcast, Ashton not only discusses the benefits of influencers but also the benefits of a good affiliate strategy.Affiliate and Influencers are two different things that are often confused, but affiliate generally encompasses email and traffic. It is a lot easier to gauge specific traffic from affiliates, rather than through using influencers, and understand how much revenue can be generated. But when you combine spend with gut and analytics, influencer marketing can be much more lucrative than affiliate marketing sometimes.Influencer Marketing has shown to be a necessary strategy for Mindful Health. In the past, Ashton had little success working with influencers to grow the brand, especially Instagram. Using Trend has helped Ashton and Mindful Health with achieving more success with influencer marketing. Trend pre-vets influencers for brands. Pre-vetted influencers on Trend create better content and have more to offer to brands. This was key in Ashton's success with Trend. It is also important to understand and know your audience so that you can properly get the message across to them. Stay tuned as Ashton shares his experience as an affiliate manager and working with influencers for Mindful Health and how it has helped the brand growIf you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Mindful Health’s website: https://mindfulhealthlife.com/Mindful Health on Twitter: https://twitter.com/mindfulhealth

Ricardo Jack Zulueta is the founder of Paid Exposure a great platform created to allow influencer and brand to work in a trustworthy and consistent way to create an impact, increase revenue and develop strong partnerships. In this episode, we will be covering: How should you reach out to sponsors? How do you figure out your pricing? How can you get sponsors more consistently? Should you join influencer managers or marketing agencies? Which metrics and stats brands are considering when looking for influencers?

“When I think about go-to-market strategy, there are two ways of doing it. Top-down where you get as many eyeballs on your brand as possible or bottoms up where you try to turn early adopters into loyalists.” @AmandaMGoetz #DTCPOD“I believe in brand marketing where you create a community first that understands you and is a part of your brand.” @AmandaMGoetz #DTCPOD“I like thinking about my influencer strategy with the micro-influencers mostly, and then plugging in a few strategic macros that we create a longer-term relationship with.” @AmandaMGoetz #DTCPOD“One trend that I am really, really interested in right now is the fact that some of these major creators are now becoming investors and getting into the investor game.” @AmandaMGoetz #DTCPOD“As a founder of an early-stage company you have to remember that you’re on day one when comparing yourself to competitors that might already be doing this for a few years.” @AmandaMGoetz #DTCPODWe Speak About:[01:00] About Amanda and her experience[03:15] Why Amanda started House of Wise[05:20] Amanda’s thoughts on go-to-market strategies[06:35] The importance of brand marketing when building[10:15] How Amanda thinks about influencer marketing for SMBs[13:45] Is influencer marketing still effective for growing brands?[16:25] Fitting influencer marketing into your marketing mix for SMBs[19:25] Amanda’s strategy for influencer marketing for early-stage brands[24:10] How Amanda approaches influencer pitches[27:50] What matters to Amanda when selecting influencers[31:15] Pitfalls to avoid for early-stage brands doing influencer marketing Influencer marketing for early-stage brands works. Here’s the playbookAmanda Goetz, CMO of Teal and Founder of House of Wise, joins the POD to talk about how SMBs can successfully do influencer marketing.Customer acquisition today is more about building an audience than just running paid advertising campaigns.That’s where influencer marketing comes. Working with the right influencers can help you build your audience and keep your brand top of mind which is key in the early stages.When you’re building your brand, you want to turn early adopters into brand loyalists.Doing this means talking to early adopters and creating strong relationships that keeps them loyal to your brand.The way you turn early adopters into loyalists is the same approach you should take with influencersStrong relationships shouldn’t only be with customers. They should be with influencers too.To get the most out of influencer marketing, you also need to create strong relationships with creators.That means getting them excited about your brand and getting them to buy into your mission, vision, and most importantly, the product itself.Stay tuned as Amanda shares how SMBs can correctly use influencer marketing to grow, how to select creators, and some of the pitfalls you should avoid in influencer marketing.If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:House of Wise’s website:https://houseofwise.co/Follow Amanda on Twitter: https://twitter.com/AmandaMGoetzHouse of Wise on Twitter: https://twitter.com/house__of__wiseHouse of Wise on Instagram: https://www.instagram.com/house__of__wise/

In Ep. #1, Caroline interviews Eb Jones to hear the full story of the WNBA Orange Hoodie, and how it came to be one of the most successful pieces of merchandise in the history of women's sports.In 2020, the WNBA Orange Hoodie made history. The Sports Business Journal named it the “Fashion Statement of the Year”, Opendorse named it one of the top 5 performing athlete influencer marketing campaigns of 2020, and at one point, it was the top-selling item across the entire Fanatics website, and ultimately became the best-selling WNBA item ever sold.The story of the WNBA Orange Hoodie begins in February 2019, with a strategic decision by Eb Jones, who was the Head of Content of Influencer Strategy at the WNBA at the time. As the WNBA underwent their most recent rebrand, Eb put together the merchandising & influencer strategy to support the rebranding efforts. The result? The WNBA Orange Hoodie was born, and selected to be the WNBA's signature item. Eventually, the Orange Hoodie was distributed to all WNBA players and a small group of athlete and entertainment influencers, including A'ja Wilson, Kobe Bryant, Naomi Osaka, Lebron James, Jemele Hill, Gabrielle Union, Shea Serrano, and many more. Many reports and analysts attribute the recent growth & success of the WNBA in large part to the Orange Hoodie, and the impressions and excitement it generated for the league. More from GOALS Subscribe: Email sign-upTwitter: @goals_sports_Instagram: @goals_sports_Website: goals-sports.comEmail: caroline@goals-sports.com

We are back for Season 3 and joined by Brittany Hennessy! Brittany was the first Senior Director, Influencer Strategy & Talent Partnerships at Hearst Magazines Digital Media and is also the best-selling author of "INFLUENCER: Building Your Personal Brand In The Age Of Social Media." She breaks down the truth behind the influencer industry and shares helpful tips and tricks for those who are looking to break out in the industry, grow their own personal brand, or just simply step up their social media game.

In our final episode of 2020, we chat to Nicola Simmons, PR & Influencer Manager at Ben & Jerry's. She shares how Ben & Jerry's retains its place as one of Gen Z's favourite brands in the FMCG space, and how PR and influencers fit into their youth marketing strategy. For more info on Voxburner and YMS, check out www.voxburner.com and follow us on socials @voxburner. This episode is sponsored by Dig-In. Read about their latest student research at www.voxburner.com/blog-source/2020/11/27/best-time-to-market-to-students

Alison Ball is the Director of Marketing and Influencer Strategy for Liscio, Inc. Liscio helps firms differentiate themselves by providing Client Experience 2.0TM to their clients. How do you make exchanging sensitive data and information with your clients delightful, trackable, and transparent across team members? Liscio does that just - everything in one place and designed from the ground up to be secure, mobile, and delightfully easy to use for clients and for staff. Before joining Liscio, Alison spent 15 years leading accountant influencer programs at Intuit. In her spare time she grows amazing backyard vegetables and loves hiking in the San Francisco Bay Area. She believes that life is too short to spend it with mean people, and any day she can help someone else be successful is a good day indeed. . Shownotes: Why the accounting profession is in great shape despite the pandemic The two biggest challenges for accounting firms in these tough times (clue - it's to do with people) The impact of accounting firms realising that they can work remotely The major concern for accounting firms who have a remote workforce The first thing accounting firms must do if they want to maintain a strong culture Why hope is not a strategy for survival, growth and recovery The difference between rockstars and superstars in a professional firm Shout out to Jim Collins and his book Good to Great - get the right people on your team bus What attracting great people to your accounting firm allows you to do What new entrants to accounting need to understand if they want to get excited by their career A major but underestimated benefits of working as an accountant in practice vz industry Why failing to clarify to emerging leaders what it takes to make partner is a sign of poor leadership in accounting firms What high performing professional firms do with their talent and succession that other firms don't The biggest mistake accountants make in carving out a stellar career for themselves How a stellar accounting career is very different to a good career The importance of recognising your strengths and unique abilities to forge a standout career in accountancy The dangers of staying in your comfort zone and what stepping out of it looks like for ambitious accountants The challenge of feedback and why most people don't grow/progress because they won't ask for it What accountants can learn from the Eisenhower Matrix as promoted by Stephen Covey The power of being intentional with your career planning in professional life Sam and his wife, Marlene, live outside of Park City, Utah. His hobbies include spending time with his family, fly fishing and golf. Sam and Marlene have seven children. Contact him here: http://upstreamacademy.com/ (Website and blog)

“If you’re looking to scale user-generated content and influencer-generated content, Trend can help you do it at $100 per creator.” @jadesai94 #DTCPOD“To run a successful creator or influencer campaign, you want to make sure you pick creators and influencers that fit your brand.” @jadesai94 #DTCPOD“The reason creator and influencer content works so well is that it often looks native to the platform. It doesn’t look like it’s coming from a brand.” @jadesai94 #DTCPOD“By using custom brand content in ads from creators and influencers on Trend, Mizzen+Main was able to increase ROAS by 2.7x.” @jadesai94 #DTCPOD“Don’t just stop at generating the post from a creator or influencer. Use that content on your website, emails, social, and ads to get more mileage out of your partnerships.” @jadesai94 #DTCPODWe Speak About:[01:20] What parts of Mizzen+Main’s creator strategy we are going to cover[01:30] How Mizzen+Main activates creators and influencers[03:00] How to pick the right creators and influencers for your brand[03:40] Where Mizzen+Main is using custom brand content by creators[04:20] Why creator and influencer content will perform better than your own content[05:00] Where else to use user-generated content and influencer-generated content[05:50] Why all of your ad content should use UGC and IGC[07:10] Breaking down Mizzen+Main’s whitelisting strategy and results[08:15] What Mizzen+Main did after whitelisting to get even more results[09:30] How to start replicating Mizzen+Main’s content strategyHow Mizzen+Main increased purchases by 2.3x and return on ad spend by 2.7x with custom creator contentToday, we are breaking down Mizzen+Main’s winning creator strategy that’s increased purchases and boosted ad performance. Mizzen+Main has run campaigns on Trend, so we’re excited to break down their strategy.For context, Mizzen+Main is a clothing brand that specializes in performance fabric menswear. Mizzen+Main’s strategy for activating creators and influencers has helped boost conversions and stay top of mind for consumers.There are two big reasons Mizzen+Main has been so successful in working with creators and influencers:They make sure to pick creators and influencers that fit in with their brand.They make sure to get the most mileage out of these partnerships, using influencer-generated content in multiple ways.Continuing to get more mileage out of creator content is key in generating a return on your investment. You can’t just rely on an influencer’s post to make you money.Stay tuned as we cover where Mizzen+Main activates creators, how they pick the right ones, where they use the custom brand content they get, and what results they have generated.If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Mizzen+Main’s website: https://www.mizzenandmain.com/Facebook ads library: https://www.facebook.com/ads/library/Trend breaks down Mizzen+Main’s creator and influencer strategy in a blog post: https://trend.io/blog/mizzen-and-main-dtc-marketing-micro-influencersMizzen+Main dark posting case study: https://www.facebook.com/business/success/mizzen-and-main

There are two different types of sponsored YouTube influencer videos: An integrated sponsored video and  Stand-alone sponsored video. Stand-alone sponsored influencer videos are what most brands use and what most people think of when they hear “YouTube influencer marketing.” Stand-alone videos are typically an influencer providing a quick review or endorsement about a particular product.  So the video is titled “Widget 12 Pro Unboxing and review.” An integrated sponsored influencer videos is an ad put inside of video on a separate topic.  The video might be about fortnite or camping, or whatever, but inside the video is a 30 second ad, read by the creator, for your product. These integrated video ads are Ridge Wallets secret sauce.  Here's a quick look at what we uncover on the show: Why integrated sponsored videos are so great and why they scale better than stand alone influencer videos.  How to approach influencers Why subscribers on YouTube is largely a vanity metric How to spot a dead channel vs. an active channel How to measure the impact of your influencer videos  What to pay influencers and how to think about CPMs (cost per thousand) How to achieve scale in your outreach and deployment of influencer videos Plus more!

In Episode 10, Influencer Majesty Acheampong chats with Brittany Hennessy about Influencing in 2020. In this episode, you'll hear: *How Brittany got her start with blogging. *How Brittany's career path led her to become the first influencer marketing employee at many companies. *What inspired Brittany to write her book. *Brittany's advice for creating content and influencing amidst a pandemic. *Why you should be using Pinterest to amplify your content. *What American influencers can learn from Chinese Influencers. Stay Connected w/ Brittany ~ Website | Instagram | Book Bio: Brittany Hennessy is the best-selling author of “INFLUENCER: Building Your Personal Brand In The Age Of Social Media” and the co-founder & Chief Relationship Officer at CARBON AUGUST, an influencer development platform serving creators, performers, and entrepreneurs. Brittany was the first Senior Director, Influencer Strategy & Talent Partnerships at Hearst Magazines Digital Media where she secured fashion & beauty influencers for Cosmopolitan, Harper’s Bazaar, Elle, Esquire, Town & Country, Seventeen, Good Housekeeping, and other titles across the digital portfolio. She was also the first Associate Director, Social Strategy & Influence at Horizon Media where she secured comedy and parenting influencers for top brands in the entertainment, spirits, CPG, and automotive categories. Brittany was named to Talking Influence’s 2018 Top Industry Player list, is a member of the Real-Time Academy of Short Form Arts and Sciences where she judges the annual Shorty Awards and the Shorty Social Good Awards, and was also a judge of the 2019 Influencer Marketing Awards. --- Support this podcast: https://anchor.fm/majesty-acheampong/support

Today I’m speaking with Alison Ball Director of Marketing and Influencer Strategy for Liscio, Inc. In this episode, we talk about . . . Her new role at a category breaking app Liscio Designing Customer Experience 2.0 Building and Growing a Community Influencer Marketing and activities one can undertake to be an ‘influential thought leaders’ The concepts of Hive Mind and Adjacent Possibility As well as exploring all things around community building and influencer marketing Subscribe to the Accounting Apps newsletter here http:// HeatherSmithAU.COM

Please visit our show's parent podcast for more on Brenda Ster and the 3Ps of Social Media Marketing: https://runliftmompod.com/epi47 Show notes: 2:00 push versus pull marketing 3:00 why people use social media 6:00 abundance based mindset 7:30 on cold messaging 9:00 displaying your true self through lifestyle content 10:30 your story is not boring 12:00 3Ps defined 13:00 crafting your own story 14:30 vulnerability as a strength 16:00 3 types of stories 17:00 value of purposeful content 18:00 walking the talk of the value 20:00 create a safe space in community moderation 21:30 defining ideal client (minute 24) in the Influencer Strategy episode 22:30 progress over perfection 23:30 serve those behind you on the line 25:00 promotional content 28:00 weaving 3Ps with social psychology 30:00 predicting behavior as a marketer 33:00 rapid fire Connect with me: Want to connect with me further? Connect with me on Instagram or YouTube and reach out! https://instagram.com/runliftmompod.com https://youtube.com/runliftmom Want to work together? Here's how we can do that! ZYIA Active brand rep 1:1 podcast consulting services https//runliftmompod.com/contact This podcast is sponsored by: ZYIA Active Run Lift Mom training plans HelloWoofy Red H Nutrition (use RUNLIFTMOM to save 15% on anything) Audible --- Send in a voice message: https://anchor.fm/serve/message Support this podcast: https://anchor.fm/serve/support

Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today--earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . .As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to:*Build an audience and keep them engaged*Package your brand and pitch your favorite companies*Monetize your influence and figure out how much to chargePlus tips on:*Landing an agent*Getting on the radar of your favorite sites*Praising a brand without alienating their competitors

New to influencer marketing? Confused as to exactly what it entails? You're not alone. Listen to the new episode of Instagram Growth Podcast to get over that hump and execute an effective influencer marketing campaign.

Today we go DEEP into how Influencers can use Messenger to beat the algorithms and dominate their competition while ALSO monetizing their fans. This is an inside look at the strategies we use for our influencer clients

On this episode, I talk about an influencer strategy update as we approach 2020. I reference this article and some stats from it: - Only 4% of people now trust what influencers say online - 79% of people say that user-generated content (UGC) highly impacts their purchasing decisions, while only 8% say influencer-created content would do the same. - People are 9.8x more likely to make a purchase after seeing a peer’s social post, as opposed to that of a traditional social media influencer

The words 'influencer marketing' are perhaps the most contentious in our industry today. Whether you love or loathe them, these popular figures have an undeniable place in the world of marketing. And given the statistics – 63% of brands plan to increase their budget for influencer marketing; by 2020 influencer marketing is expected to be a $10bn industry; in the past 3 years Google searches for ‘influencer marketing’ grew by 1500% - it's clear that influencer marketing is a force not to be ignored. Our recent panel event brought together industry leaders to discuss how brands can harness the power of influencer marketing and how to avoid potential pitfalls. Chaired by Gemma Glover, Head of Influencer Strategy at ENGINE, our guests included: Karl Loko – Influencer Adrienne Herbert – Influencer Zoe de Pass – Influencer Eleanor Wilcox – Social Media Manager, Next Louise Cole – General Counsel, ENGINE

2:00 push versus pull marketing 3:00 why people use social media 6:00 abundance based mindset 7:30 on cold messaging 9:00 displaying your true self through lifestyle content 10:30 your story is not boring 12:00 3Ps defined 13:00 crafting your own story 14:30 vulnerability as a strength 16:00 3 types of stories 17:00 value of purposeful content 18:00 walking the talk of the value 20:00 create a safe space in community moderation 21:30 defining ideal client (minute 24) in the Influencer Strategy episode 22:30 progress over perfection 23:30 serve those behind you on the line 25:00 promotional content 28:00 weaving 3Ps with social psychology 30:00 predicting behavior as a marketer 33:00 rapid fire >>> TO DO:

They say bigger is better ... but in the case of influencer strategy, we think the opposite could be true! The latest data shows that micro-influencers, influencers with 10,000 or fewer followers, are getting the best results for brands and businesses. More engagement, more clicks, and lower ROI. Join us for this episode as we dive into the world of micro-influencers and explain the ins and outs of this new trend toward going small with your influencer campaigns. If you're keen to dip your toe into influencer marketing or if you're just interested in a strategy shakeup, then we think you'll find a lot to love in this episode! - Dave & Heather-Mae Read the Show Notes: https://buffer.com/resources/micro-influencers About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode. It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer

Today we’re speaking with Natasha Vaquer (@natashavaquer), the Vice President of Talent Partnerships and Influencer Strategy at Refinery29, the leading lifestyle digital media company for millennial women with a loyal following of over 25 million monthly visitors.Find WIIM online:www.iamwiim.comJoin our newsletter:www.iamwiim.com/joinJoin our Industry Online Private Facebook Group: www.facebook.com/groups/wiimindustryFollow us on Instagram:www.instagram.com/iamwiim

3:33 - Latin Music Takeover: Forbes shares Latin music has rose in market share ahead of country & EDM. We unpack collaboration and integration of the genre in music. 18:40: Moet’s Influencer Strategy: The Drum shares Moet’s approach to influencer, content, and messaging for the brand. See acast.com/privacy for privacy and opt-out information.

Whether you've been hustling and grinding at the influencer game for several years or you're brand new to the scene, you no doubt have questions. The hard part is finding somebody competent to answer them. I'm so excited for you to meet influencer marketing pioneer Brittany Hennessy. She shares actionable solutions for the challenges you're facing right now, so you can break your platform through to the next level and sustain it for years to come. About the Book:  If you've ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can't someone pay me to live my best life? this book is for you.   Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today—earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle.   As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to: Build an audience and keep them engaged Package your brand and pitch your favorite companies Monetize your influence and figure out how much to charge Plus tips on: Landing an agent Getting on the radar of your favorite sites Praising a brand without alienating their competitors Whether you're just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered to understanding FTC rules and delivering metrics, she'll show you how to elevate your profile, embrace your edge, and make money—all while doing what you love. About the Author:  Brittany Hennessy is the best-selling author of Influencer: Building Your Personal Brand In The Age Of Social Media and the Co-Founder of Carbon, a technology company building solutions for influencers. A pioneer in the influencer marketing industry, she lends her expertise to brands, small businesses, and influencers as a consultant.  Brittany is the former Senior Director, Influencer Strategy & Talent Partnerships at Hearst Magazines Digital Media and the first person to hold that title. She is also a member of the Real-Time Academy of Short Form Arts and Sciences where she judges the annual Shorty Awards and the Shorty Social Good Awards. Brittany is an active member of New York Women In Communications, Inc. and has served on the board of directors as Vice-President of Scholarship & Awards and Vice-President of Student Affairs. Connect with Brittany: BrittanyHennessy.com Instagram @MrsBrittanyHennessy Facebook Twitter @2Legit2Britt For additional show notes, visit ShaunTabatt.com/238.

Consider yourself an influencer or thinking about becoming one in your space? You NEED to listen to this honest episode filled with strategies on how to be an influencer.

If you have an innovative or functional product, you know that one of the biggest challenges is spreading the word about its features and benefits. One problem - people don’t connect with information. Consumers connect more on an emotional level, with aspirational messages or lifestyle images. A dissertation on the metabolic integrity of non-GMO allulose… that  just isn’t going to land. The KNOW Foods team have found a solution - unleash the power of influencers. This week, KNOW Foods Co-CEO Yemeni Mesa joins us to talk about the influencer strategy that's changing the game for the rapidly growing, keto-friendly baked goods brand.   Additionally, Yemeni and Jordan geek out on keto topics, and Yemeni shares the top three lessons learned from scaling Quest, one of the true unicorns in CPG. Links KNOW Foods (use the code BrandBuilder20 for 20% everything on the site) Follow Yemeni on Instagram @keto_head Connect with Yemeni on LinkedIn Peter Attia Dominic D’Agostino More on the Stanford “Marshmallow Experiment”  Have an idea for the show? Drop us a line! Brandbuilder@snacknation.com. Brand Builder is a co-production of SnackNation and ForceBrands.

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by fellow ninja, Stacey Overton, and together they interview Jennifer Hamley of Jennifer Hamley England -- an award-winning British bag company selling ‘Statement Handbags for Inspirational Women’. Tim and Stacey dive into Jen’s marketing strategy and find out how a bag company that’s only two-years-old has managed to win so many awards and get featured in some of the fashion industry’s top online media -- we’re talking Grazia, InStyle and Glamsquad to name but a few. Jen also walks us through her ‘accidental’ influencer marketing strategy that has helped her to engage with her customers and grow a dedicated tribe of women that champion the brand on a daily basis! Jen is super fun and the guys had a blast recording this one -- enjoy! For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode107

Meera Shah is the Social Media Manager for IKEA UK and IE, handling social strategy, content and execution. We discuss how the IKEA philosophy guides their work and ensures that influencer partnerships are meaningful and well thought-out. Full Show Notes & Links: http://blogtacular.com/podcast/ Tickets on sale NOW: http://blogtacular.com/tickets/ 

Lauren McGrath is Head of Influencer Engagement at Lippe Taylor where she leads influencer marketing efforts, driving value and thought leadership through partnerships with leading creators and tastemakers. Previously, Lauren was the Vice President of Talent Partnerships and Influencer Strategy at Refinery29 where she launched their dedicated influencer division and lead the team retaining cultural tastemakers, digital influencers and celebrities for R29's array of branded partnerships, ranging from sponsored content to full scale endorsement deals.

In this week’s episode, we chat with Kim Leitzes, the CEO and Founder of PARKLU, China’s premier influencer marketing platform. This episode with Kim is not only super interesting, but is also full of practical tips for brands who want to run influencer campaigns. We dive deep into some of the most common questions she […]

In this week’s episode, we chat with Kim Leitzes, the CEO and Founder of PARKLU, China’s premier influencer marketing platform. This episode with Kim is not only super interesting, but is also full of practical tips for brands who want to run influencer campaigns. We dive deep into some of the most common questions she receives from clients including: Should I work with one top tier KOL or many smaller KOLs? How much should I budget? Which platforms should I use? Is there a minimum number of KOLs we need to work with in order to see a significant result? And, do you suggest running a short, concentrated campaign or spreading out KOL collaborations over a longer period of time? We also discuss what brands can do to develop and maintain a good relationship with KOLs and what brands can do to avoid misunderstandings and miscommunication during campaigns.    Guest: Kim Leitzes Website: parklu.com LinkedIn: https://www.linkedin.com/in/kimleitzes/ Email: sales@parklu.com   Host: Lauren Hallanan Website: laurenhallanan.com LinkedIn: https://www.linkedin.com/in/lauren-hallanan/ Instagram: @laurenleren   Mentioned in the Episode: Weibo and WeChat KOL Marketing Costs CIM Podcast Episode 006 with PARKLU CMO Elijah Whaley Article: Influencer Marketing Effectiveness is Limited by Management!   Upcoming Event! I’ll be speaking about influencer marketing at the Global From China China Business Workshop in Miami, Florida on February 8th-9th. Come join us! Podcast listeners can receive 30% off of the ticket price using code lhcbw2018 at checkout. Learn more about the event at: www.chinabusinessworkshop.com/florida     Thanks to our sponsor PARKLU: www.parklu.com   For additional information and show notes head over to www.chinainfluencermarketing.com     If you like this podcast and know someone who might find it interesting, please share!