Podcasts about customer driven

Welcome to a special author's episode of The Data Chief, where we delve into the minds of three influential authors who are shaping the conversation around data and AI. First, Geoff Woods, author of The AI-Driven Leader, shares his philosophy of prioritizing strategy over technology to make faster, smarter decisions. Next, Wendy Batchelder, author of The Data Governance Handbook, discusses how to transform governance from a rigid bureaucracy into a business accelerator by focusing on business outcomes. Finally, Malcolm Hawker, author of The Data Hero Playbook, challenges data leaders to adopt a heroic mindset by becoming customer-driven and aligning their incentives with business success. Join us to learn how to lead effectively in the AI era by building a strategy-driven, governed, and customer-centric data function.The Data Chief Podcast: Author Episode Key MomentsGeoff Woods: The AI-Driven LeaderFrom "IT Problem" to Strategic Partner (06:20): Woods advocates for viewing AI as a "strategic thought partner" rather than an assistant or replacement, and emphasizes that AI strategy must align with business strategy.The CRIT Framework for Smarter Prompts (12:25): He introduces the CRIT framework for prompt engineering: Context, Role, Interview, Task. This method helps leaders get non-obvious, high-impact strategies from AI by having the AI ask the right questions.Beyond the Bottom Line: AI's Human Impact (22:17): Woods discusses the ROI of AI, including a case where AI identified savings equivalent to 2% of a company's revenue. Wendy Batchelder: The Data Governance HandbookData Governance as an Accelerator (32:33): Wendy Batchelder addresses the myth that data governance is a "dirty word" or a code for "no," arguing that its true purpose is to be an accelerator.Speaking the Language of Business (35:17): Batchelder emphasizes that data governance should be embedded from the start of a project, not as an afterthought. She provides an example of "bad" vs. "good" communication, urging data professionals to speak the language of the business.Measuring Value with Business Outcomes (40:00): She outlines how to measure the value of data governance by connecting it to business outcomes like increased revenue or improved customer service. Malcolm Hawker: The Data Hero PlaybookFrom Limiting Mindset to Growth Mindset (56:00): Hawker discusses why he wrote the book, calling the current moment a "do or die" opportunity for CDOs. He challenges the "limiting mindset" that leads to defeatism.Customer-Driven, Not Data-Driven (1:08:00): He urges data leaders to be "customer-driven, not data-driven," emphasizing the need for data teams to become more business literate.The Power of Product Management (1:14:00): Hawker advocates for bringing product management disciplines into data teams. This approach focuses on putting the customer at the center and ensures that data products are economically viable and tied to ROI.Key Quotes:"It is not technology first, strategy second. It is strategy first, technology second.” - Geoff Woods"The companies that are treating data as something that helps drive business outcomes are thinking about data at the beginning and set up at the end." - Wendy Batchelder“If you deliver value to your customers, if you are the lever of change and transformation in your organization, if you show value from data, you will get a seat at the table." - Malcolm HawkerMentionsThe AI-Driven Leader: Harnessing AI to Make Faster, SmarterHow AI is transforming strategy developmentData Governance Handbook: A practical approach to building trust in data5 key reasons why data analytics is important to businessThe Data Hero Playbook: Developing Your Data Leadership SuperpowersCDOs and CDAOs: Rethink your role or fade awayGuest Bios:About Geoff Woods Geoff Woods is the #1 bestselling author of The AI-Driven Leader, host of the AI-Driven Leader podcast, and Founder of AI Leadership and The AI-Driven Leadership Collective™, a highly vetted network of executives collaborating to harness AI to build better businesses and better lives. As the former Chief Growth Officer of Jindal Steel & Power, Geoff's strategic leadership helped the company grow its market cap from $750 million to over $12 billion in just four years. Prior to that, he co-founded the training and consulting company behind The ONE Thing, advising businesses ranging from $10 million to $60 billion in annual revenue.About Wendy Batchelder Wendy Batchelder is a three-time Chief Data Officer across financial services, technology & healthcare industries, with a wide understanding of how to take highly technical aspects of data management and translate them into simple, concise business valued solutions that are practical and simple to understand. Her background has led her to lead global data & analytics organizations at four Fortune 500 companies. She approaches situations with curiosity and humility, which has led to applying innovative data solutions to challenges with increased complexity to deliver value that companies can measure.A lifelong learner, Wendy graduated from Miami University with a B.S. in Accounting and Information Systems, from Drake University with a Masters of Accountancy, from University of Iowa with an Executive MBA, and pursues ongoing education through Harvard Business School. Her work history includes EY, KPMG, Aviva, Wells Fargo, VMware and Salesforce.About Malcolm HawkerMalcolm helps senior business leaders harness the power of data to transform their businesses. As a former Gartner analyst, he has consulted with some of the world's largest and best-known brands on their enterprise information management strategies and digital transformation initiatives.He is a frequent public speaker on data and analytics best practices with a passion for Master Data Management (MDM) and Data Governance. He welcomes the opportunity to share practical and actionable insights on how companies can become truly data-driven by implementing the cultural, technical, and organizational changes needed for success in the digital age. He is also the author of The Data Hero Playbook. Hear more from Cindi Howson here. Sponsored by ThoughtSpot.

Want to discover how to build products that actually change lives? In this episode of the CPO Rising Series hosted by Products That Count Resident CPO Renee Niemi, Omada Health Fmr Chief Product Officer Randhir Vieira will be speaking on transforming product development through deep customer empathy. Discover how AI and a member-centric approach can drive meaningful engagement and clinical outcomes in virtual healthcare.

The triumphant return of the HEMI V8 engine to Ram trucks headlines this information-packed episode featuring Nick Cappa, Ram Trucks Communications Manager. Customer demand has spoken loudly, bringing back this iconic powerplant that so many truck enthusiasts crave for its distinctive sound, predictable torque, and authentic driving experience.Ram isn't simply reintroducing the HEMI—they're enhancing it with valuable additions including the eTorque mild hybrid system for improved efficiency, a specially tuned exhaust system that amplifies that beloved V8 rumble, and a generous 33-gallon fuel tank for extended range. The response has been overwhelming, with dealer orders quickly reaching allocation limits, demonstrating the passionate following this engine commands.While celebrating the HEMI's comeback, Ram maintains its forward-thinking approach with the impressive Hurricane engine, a 3.0-liter twin-turbo inline-six producing up to 540 horsepower in its high-output configuration. This engineering marvel exemplifies Ram's commitment to providing a comprehensive powertrain lineup that gives customers genuine choice—from the entry-level Pentastar V6 to the high-performance Hurricane and now, once again, the legendary HEMI V8.The episode also reveals significant updates to Ram's Heavy Duty lineup, including standardizing the high-output Cummins 6.7-liter diesel (delivering a massive 1,075 lb-ft of torque) across all diesel HD models. Plus, recognizing that most truck loans now extend beyond seven years, Ram introduces "America's best full-size limited powertrain warranty"—a 10-year/100,000-mile protection plan providing unprecedented peace of mind for truck buyers making long-term investments.Excitement continues to build with Ram's return to NASCAR's Truck Series in 2025, announced with a spectacular reveal featuring pyrotechnics and a high-performance demonstration. Ready to experience what's driving Ram's resurgence? Tune in to discover why this iconic American truck brand continues to resonate with drivers who demand both heritage and innovation.Be sure to subscribe for more In Wheel Time Car Talk!The Lupe' Tortilla RestaurantsLupe Tortilla in Katy, Texas Gulf Coast Auto ShieldPaint protection, tint, and more!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.---- ----- Want more In Wheel Time car talk any time? In Wheel Time is now available on Audacy! Just go to Audacy.com/InWheelTime where ever you are.----- -----Be sure to subscribe on your favorite podcast provider for the next episode of In Wheel Time Podcast and check out our live multiplatform broadcast every Saturday, 10a - 12noonCT simulcasting on Audacy, YouTube, Facebook, Twitter, Twitch and InWheelTime.com.In Wheel Time Podcast can be heard on you mobile device from providers such as:Apple Podcasts, Amazon Music Podcast, Spotify, SiriusXM Podcast, iHeartRadio podcast, TuneIn + Alexa, Podcast Addict, Castro, Castbox, YouTube Podcast and more on your mobile device.Follow InWheelTime.com for the latest updates!Twitter: https://twitter.com/InWheelTimeInstagram: https://www.instagram.com/inwheeltime/https://www.youtube.com/inwheeltimehttps://www.Facebook.com/InWheelTimeFor more information about In Wheel Time Car Talk, email us at info@inwheeltime.comTags: In Wheel Time, automotive car talk show, car talk, Live car talk show, In Wheel Time Car Talk

“We invest to meet the needs of the customer. What's driving these investments are really the customer partnerships that we're building to make these happen,” explains Arul Ramadurai, Chief Commercial Officer at Axplora.Axplora, a global leader in API small molecule and ADC manufacturing, was formed through the merger of Farmabios, Novasep, and PharmaZell. With 2,400 employees across ten API manufacturing sites in Europe, India and the US, the company has recently accelerated its growth strategy with major investments in high-growth areas like GLP-1 peptides and antibody-drug conjugates (ADCs).In a strategic leadership move to drive this expansion, the company appointed Martin Meeson as its new Chief Executive Officer in April 2024, succeeding Sylke Hassel.In the latest episode of the PharmaSource podcast we interview Arul Ramadurai about the company strategy.Full interview

A story about transforming a horizontal solution into targeted value propositions This podcast interview focuses on the entrepreneurial journey to build sustainable growth by deeply understanding customer needs over chasing broad market opportunities. My guest is Nick Wassenberg, CEO of Cludo. Nick is a marketing veteran turned CEO with an entrepreneurial mindset shaped by working closely with founders. Previously, as employee #12 at Fulcrum, he experienced rapid-growth dynamics firsthand. His diverse background spans manufacturing, healthcare, financial services, and global consulting – driven by an insatiable curiosity to understand how different businesses work. In June 2023, he became the CEO at Cludo. Their mission: To get website visitors of critical organizations the most relevant, timely, and trusted answers. And this inspired me, and hence I invited Nick to my podcast. We explore his strategic decisions in his first 90 days. He shares how he's transforming Cludo's approach from serving everyone to deliberately focusing on specific customer segments where they can deliver the most value. Last but not least, he shares his insights on how understanding the hidden patterns in customer behavior shapes both product development and go-to-market strategy. Here's one of his quotes: “If I were going to start from the beginning, I wouldn't say 'let's have 27 different industry categories.' We would pick one and build a product that was amazing for them, and then pick another, and then broaden out from there. That's an easy mistake - your eyes get pretty big, especially in a solution set like ours. Some amount of it is universal and universally applicable - but you still have to close the niche down and find your way that way.” By listening to this podcast you will learn the following: The importance of aligning your solution with your customer's top priorities rather than trying to elevate the priority of your specific solution Where he's investing his marketing budget to solve the current challenges of trying to make outbound work in complex B2B sales The strategic advantage of focusing on input metrics that drive outcomes rather than just measuring outputs The importance of building strengths in areas outside your comfort zone to drive business growth For more information about the guest from this week: Nick Wassenberg Website: cludo.com  Subscribe to the Daily SaaS Reflection Get my free, 1 min daily reflection on shaping a B2B SaaS business no one can ignore. Subscribe here Yes, it's actually daily. And yes, people actually stay subscribed (Just see what peer B2B SaaS CEOs say) My promise: It's short. To the point. Inspiring. And valuable. Learn more about your ad choices. Visit megaphone.fm/adchoices

CNH's Joe Miller says having farmer input is what inspired their CDPD process, or customer-driven product design.

Are you struggling to create a standout product in the competitive pet food market? Then you'll love today's episode featuring Kyle Feigenbaum, founder of healthybud, who turned a passion for pet nutrition into a booming business. Initially inspired to create pet treats that mirror human nutritional standards, Kyle has developed a product line of deliciously healthy meals that most pets prefer.With an impressive 70% of pet parents declaring they would be devastated if healthybud disappeared, the brand has quickly become a go-to solution for health-conscious pet parents. Join us as Kyle dives into the healthybud startup journey, sharing how an obsession with customer needs, strategic market positioning, and financial discipline transformed his idea into a thriving business.In today's episode of the Harvest Growth Podcast, we'll cover: Strategies for identifying and filling market gaps in your industryThe importance of bootstrapping and financial disciplineLeveraging customer feedback for product developmentAnd much more!Are you a pet parent seeking high-quality, nutritious treats for your furry friend? Visit www.healthybud.co to discover how healthybud's innovative products can transform your dog's diet.To be a guest on our next podcast, contact us today!Do you have a brand that you'd like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today! 

In this episode of The Kula Ring, Todd Carroll, Vice President of Sales and Marketing at B&B Manufacturing, shares the remarkable growth story of a company that started in a garage and evolved into North America's largest synchronous drive pulley manufacturer. Todd discusses how B&B has doubled its footprint, innovated manufacturing processes, and expanded its inventory to meet customer needs. He highlights the company's "belted drive expert" philosophy, their hands-on approach to customer service, and creative marketing strategies like "Todd Talks" that blend humour and insight to drive awareness. Tune in to discover how staying close to customers and embracing change fuels success in the power transmission industry.

Guest: Andrew Bihl, Co-Founder & CTO at Numeric Overview:In this episode, Andrew Bihl discusses how engineering teams can better integrate customer feedback into their development processes. He explores the concept of product engineering, the challenges of context switching, and how engineers can stay close to the customer while maintaining productivity. This episode is essential for tech leaders looking to create a culture where engineers are empowered to solve real customer problems. Key Takeaways: Customer Proximity Matters: Engineers should be directly exposed to customers to better understand product requirements and make informed decisions. Avoiding multiple layers between engineers and customers reduces miscommunication and lost context. Context Switching is Costly: Interruptions during deep work can derail productivity. Effective scheduling and batching of meetings minimize disruptions and maximize focus time for engineers. Product Engineers Build with Ownership: Product engineers should be involved from problem definition to implementation. Empowering engineers with context improves their ability to make real-time product decisions. Balancing Business Needs with Engineering Focus: Organizations should facilitate a balance between business engagement and technical execution. Cross-functional collaboration through structured processes prevents common bottlenecks. Highlights:[00:02:26] Defining the Role of a Product Engineer[00:03:44] How Customer Feedback Typically Reaches Engineers[00:05:04] Importance of Engineers Talking Directly to Customers[00:06:54] Breaking the "Engineers Just Want to Code" Stereotype[00:08:28] Challenges of Context Switching in Engineering[00:13:24] Translating Engineering Work to Non-Technical Teams[00:15:55] Effective Collaboration Between Product Managers and Engineers[00:17:55] Real-World Example: How Numeric Handles Customer Feedback[00:20:42] Adjusting the Product Roadmap Based on Customer Insights[00:24:28] Managing Multiple Roles as a CTO Final Thought:Empowering engineers with a deep understanding of customer needs leads to better product development and more fulfilling careers. If you're looking to refine your product development process and improve customer-driven engineering, this episode is packed with actionable insights. Like, share, and subscribe to stay updated on future episodes exploring leadership, product innovation, and engineering excellence.

Most businesses profess to love their customers. However, only a few have figured out how to transform brand love into advocacy on a consistent and scalable basis. Enter this episode's guests:  Tejal Parekh, previously of Upside  Rebecca Stone of Cisco  Suzanne Reed of LBMC In this insightful conversation, these three powerhouse CMOs share their unique approaches to turning satisfied customers into vocal advocates. They dive into the essential elements of building a successful customer advocacy program, from structuring advocacy within the organization to funding and measuring its success. Listen in as they explore the balance between short-term goals and long-term impact, and reveal real-world strategies to elevate customer voices. Whether you're starting from scratch or looking to scale your advocacy efforts, this episode offers invaluable insights for B2B marketers committed to fostering genuine customer loyalty and influence.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This podcast interview focuses on the entrepreneurial journey to democratize political data and anticipate regulatory changes. My guest is Victor Kristof, Co-founder and CEO of DemoSquare.  Victor is a fascinating individual with a unique blend of academic excellence, entrepreneurial spirit, and a passion for leveraging technology to enhance democratic processes. He holds a Ph.D. in Machine Learning from Ecole Polytechnique Federale de Lausanne, where he developed algorithms and statistical models to study human behavior within social and political systems. That research became the foundational idea behind DemoSquare, a SaaS startup he co-founded in November 2022.  Their mission: to "democratize democracy" by making political and regulatory data more transparent and accessible with artificial intelligence. It will change how companies and their public affairs teams navigate the complex world of politics and regulation and, potentially, how citizens engage with democracy. And this inspired me, and hence I invited Victor to my podcast. We explore the journey of transforming academic research into a change-making political data platform. Kristof shares his lessons learned by doing customer interviews and pivoting in the right direction. He highlights the value of sharing ideas openly, adapting to constant change, and maintaining resilience in the face of rejection. Last but not least, he offers practical advice on investor relationships, sales strategies, and personal stress management.  Here's one of his quotes I've heard several times people saying, "I have this super cool idea. I don't want to share it with anyone until I do it. I had the complete opposite experience. Even when it wasn't completely ready, we were not selling it, just talking about it to people, not even in a professional or formal context. You go to a party, you go to a family gathering, and you meet with some friends. You just share your ideas and see what's happening. The most important feedback I got came from these informal discussions. I cannot count how many introductions to potential customers I've gotten through these informal discussions. During this interview, you will learn four things: How to gather feedback and validate your idea - and use both positive and negative feedback to refine (or even pivot) your product. How finding the right co-founder can have a multiplicative effect on your business. How to stay resilient in the Face of Rejection from both customers and investors. What to look for to select investors who will make a difference for your business.  For more information about the guest from this week: Victor Kristof Website: DemoSquare Subscribe to the Daily SaaS Reflection Get my free, 1 min daily reflection on shaping a B2B SaaS business no one can ignore. Subscribe here Yes, it's actually daily. And yes, people actually stay subscribed (Just see what peer B2B SaaS CEOs say) My promise: It's short. To the point. Inspiring. And valuable. Learn more about your ad choices. Visit megaphone.fm/adchoices

In our latest episode, we dive into the fast-paced world of design. In a wide-ranging discussion, Zdenek Kuncar, Director of Product Design at Productboard, touches on multi-team collaborations, the importance of feedback, and the benefits of moving from an IC role to the management track.    Zdenek joined Productboard six years ago and immediately realized he had found his niche. He explains how design is not viewed as a support function here but as an integral part of the company's core mission to bring new products to market fast. He talks about the design team's deep influence at Productboard. An emphasis is placed on long-term thinking, and truly understanding the needs, motivation, and challenges of each individual customer.Interested in joining our team? We're hiring across multiple departments. Check out our careers page for the latest vacancies. We'd love to hear from you!

Krista Johnson brings a real passion for enabling universal access to clean energy to this episode of the podcast. Listen in for a conversation that explores what it means to get true customer-driven demand for projects and how to engage authentically and positively with the neighbours and stakeholders of your projects.  Anyone working to execute major projects in decarb or energy transition knows that customer engagement is increasingly requiring a total change in approach. In the US, the incentive-based policy approach absolutely demands that projects have real customer buy-in. Early engagement is key to invite stakeholders on the transformation journey and address fears of new technologies. Takeaways:  o   Why is it so essential – commercially, ethically, strategically – to have consumer/local engagement?o   Listen to a comparison of two different project approaches to get a feel for how the landscape is changing and how different approaches yield different outcomeso   Explore how to work with communities as partners from the start to build trust and supporto   What adopting a curiosity about community plans can do for your commercial project's success. o   How is Johnson Matthey taking a lead in this space to help deliver the energy transition  Show links: -          Follow Krista Johnson on LinkedIn-          Follow Alex Cameron on LinkedIn and find how to get involved with the membership and work of Decarb Connect Learn about our Sponsor: Janno MediaMany thanks to our production partner and sponsor Janno Media for their support in delivering this podcast. They continue to facilitate great conversations that connect us with our audience, and their skills and expertise mean we can concentrate exclusively on generating great content to engage, inform and inspire. Want to learn more about Decarb Connect? Our global membership platform, events and facilitated introductions support the acceleration of industrial decarbonization around the world. Our clients include the most energy-intensive industrials from cement, metals and mining, glass, ceramics, chemicals, O&G and many more along with technology disruptors, investors and advisors.  Explore our Decarbonisation Leaders Network (DLN), where members share insights and experiences as they accelerate their net zero plans. Check out our full offering and learn more about our members, summits, reports and webinars.  If you enjoyed this conversation, take a look at the discussions about industrial decarbonisation taking place across our global event series. You could the community of leading decarbonizers at conferences in Berlin (June), Boston (Our TechInvest event in September), Toronto (November), the UK or Houston or at any number of meet ups, site tours and virtual meetings.  

For marketers, it's essential to step out from behind the screen and reconnect with what really matters—your customers. In this episode of Content Disrupted, Natalie Adis, VP of Digital Marketing and Social Media at Marquis Health Consulting Services, shares how prioritizing empathy over automation through boots-on-the-ground interactions transformed her team's healthcare marketing. Discover simple ways to gain invaluable firsthand insights that drive more meaningful connections and results through curiosity, humility, and an authentic human touch.

In today's episode, we're diving deep into the dynamic duo of cash flow management and customer satisfaction. Discover how balancing your business's financial health with meeting your customers' needs is the key to unlocking sustainable growth and success. Stay tuned as we explore real-world challenges, share expert insights, and unveil strategies to align your cash flow practices with customer-centric approaches. Don't miss out – it's going to be an episode packed with valuable tips and tricks for entrepreneurs and business owners alike! Unlock Your Business Potential and Live Your Best Life with the Cash Flow Ignition Series Are you ready to revolutionize your business and reclaim your life? Welcome to the Cash Flow Ignition Mini-Series, where we're on a mission to empower small business CEOs like you to achieve unprecedented success while living life on your own terms. In this exclusive mini-series, we're diving deep into the transformative power of my Cash Flow Ignition Methodology—a proven framework designed to supercharge your business growth while preserving your sanity and well-being. Say goodbye to the endless hustle and burnout, and hello to a future where success and fulfillment go hand in hand. Access the free mini-series here. Your Virtual CFO Coach host: Lieah Torbert, CEO of Harrington Strategic Partners Incorporating 20 years' experience in the retail, oil & gas, automotive, and chemical manufacturing industries, I developed my proprietary growth system, the Cash Flow Ignition Method. My system helps you build & implement a fully customized roadmap to achieving your business goals without sacrificing more of your personal time. If you've ever found yourself wondering if there's a better way to: Have a financial strategy that drives profit, work/life harmony, expansion and retirement Transition from the owner/operator of your business to the strategic CEO Then it's time for you to learn more about how the Cash Flow Ignition Method can help get you there! Take the Wheel of Your Destiny: Shape the course of your business by adopting a Decisive CEO Mindset. Be the one confidently calling the shots, making choices that pave the way for growth and success. Run Your Operations Like a Well-Oiled Machine: Imagine your cash flow as a high-performance engine. Make sure it runs smoothly with every part working together seamlessly. This is your Cohesive Cash Flow System, ensuring that your business stays fueled and ready for action. Design your Cultivated Success Blueprint: Take charge of designing a roadmap that guides your journey to success. It's not a one-size-fits-all plan - it's a tailor-made strategy that aligns seamlessly with your business goals so you can transform your business into a high-powered machine, breaking through barriers and achieving what others say is impossible. Learn more about Harrington's services Schedule your Cash Flow Optimization (CFO) call Follow me: LinkedIn Facebook YouTube Subscribe to the podcast: Apple Spotify YouTube #virtualcfo #outsourcecfo #strategicplanning #ceomindset #cashflow #cashflowplanning #smallbusiness #servicebusiness #bookkeeping #bookkeepingservices #strategicgoals #businessgrowth #worklifebalance

Chris joined Sam Nicholson on the Untold Insights Podcast to chat about navigating the integration of sales and marketing strategies grounded on customer-driven data analysis. The discussion focuses on the complex aspects of market engagement navigated by businesses today. Chris provides an expert analysis of the innovative strategies that are leading to success in the field. Chris highlights the critical shift in B2B marketing that occurred in 2017 when corporate leaders began acknowledging the essential role of marketing in the expansion of their companies. He asserts that the most significant challenge currently facing B2B companies is the mastery of go-to-market data and analytics. By advocating for both efficiency and effectiveness, Chris elaborates on the method of differentiating between assumptions and legitimate insights by meticulous evaluation of existing data. His examination has unearthed substantial findings, including the identification of extensive financial waste in Google Ads and various other notable inefficiencies. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

In this second conversation about Michael's book, Backward Entrepreneur: From Idea to $20 Million" , we dive into the crucial pillars of customer acquisition, scaling a business, the pitfalls of VC funding, and the necessity of understanding customer motivations for successful product development. Michael shares a unique process for customer-driven acquisition, emphasizing the importance of validation before investing significant resources. We conclude by addressing the art of exiting a business, with valuable insights into timing, goal-setting, and preparing for potential buyers Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode was the most popular one of 2023 - it first aired Apr 18, 2023. Enjoy and have a happy new year! Miguel Armaza sits down with Nilan Peiris, Chief Product Officer at Wise (WISE.L), a global fintech that helps clients move money around the world. Founded in 2011 by Kristo Käärmann and Taavet Hinrikus, Wise went public on the London Stock Exchange in 2021 and has a current market cap of £6 billion, has served 16 million people and businesses, and processes £9 billion in monthly cross-border transactions across 170 countries in 50 currencies.We discuss:Building through a mission-driven approach and why it's crucial for companies to have very clear missionsHow Wise turned a consumer product into a B2B offering and an infrastructure business, essentially building three companies inside a single firm.Building customer trust through transparency and how this can lead to high customer satisfaction and strong referralsTurning regulatory challenges into opportunities… and a lot more!Want more podcast episodes? Join me and follow Fintech Leaders today on Apple, Spotify, or your favorite podcast app for weekly conversations with today's global leaders that will dominate the 21st century in fintech, business, and beyond.Do you prefer a written summary, instead? Check out the Fintech Leaders newsletter and join 60,000+ readers and listeners worldwide!Miguel Armaza is Co-Founder and General Partner of Gilgamesh Ventures, a seed-stage investment fund focused on fintech in the Americas. He also hosts and writes the Fintech Leaders podcast and newsletter.Miguel on LinkedIn: https://bit.ly/3nKha4ZMiguel on Twitter: https://bit.ly/2Jb5oBcFintech Leaders Newsletter: bit.ly/3jWIp

“For memorykpr, a lot of my self motivation comes from spending time... The post Customer Driven Storytelling with Jessica McNaughton first appeared on Startup Canada.

To meet the ever-increasing expectations of customers and thrive in this competitive market, organizations face the challenge of delivering exceptional experiences. To capture and retain loyal customers, organizations need to become customer-centric. Listen to the episode to learn the steps companies can take to adopt this customer-focused approach and what mistakes to avoid during this transition. Host: J.D. Power Expert, Denese Waiters, Director, Customer Service Advisory and Omnichannel Practice Leader Special Guest: Annette Franz, Founder, and CEO, CX Journey Inc.

In this episode, we delve into the fascinating world of experience management and design with the renowned pioneer, keynote speaker, and expert, Lou Carbone. Join us as we unlock the power of emotional and unconscious clue-based experience design and learn how businesses can create profound connections with their customers.Key Points Discussed:The Essence of Total Experience Management

Andrew Mitchell: Communication, and Empowering Engineers, Two Product Owner Superpowers Read the full Show Notes and search through the world's largest audio library on Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. The Great Product Owner: Marty Cagan's Influence, Inspiring Excellence in Product Ownership In this segment, Andrew emphasizes the importance of moving POs out of engineering and into the business to better understand business needs. Inspired by Marty Cagan's book “Inspired”, this great PO excelled in writing effective stories and facilitated closer collaboration between developers and customers. They viewed the engineers' involvement with customers as a helpful aid rather than a threat. This shift toward self-management empowered the team and enabled faster delivery of products. A great PO plays a crucial role in fostering collaboration, understanding business requirements, and driving successful outcomes. The Bad Product Owner: The PO that could not communicate requirements effectively, and what to do about it In this segment, Andrew discusses the challenges that arise from having a bad Product Owner (PO). These POs excel in discovery but struggle to communicate effectively with the team, leading to frustration and a lack of trust. Andrew suggests coaching the POs in writing clear stories and focusing on value and prioritization. Interrupting the team's work is another issue to avoid. He emphasizes the importance of well-defined acceptance criteria in stories. Andrew also notes that problems with bad POs often stem from organizational issues rather than individual skills. Bringing the team closer to the discovery work can help address these challenges effectively.   [IMAGE HERE] Are you having trouble helping the team work well with their Product Owner? We've put together a course to help you work on the collaboration team-product owner. You can find it at bit.ly/coachyourpo. 18 modules, 8+ hours of modules with tools and techniques that you can use to help teams and PO's collaborate.   About Andrew Mitchell Andrew prioritizes people when building products, aiming for happy and engaged employees who create great products and serve customers well. He emphasizes trust, psychological safety, servant leadership, and believes Scrum is the best framework to achieve these goals. He was also a host of the Product Owner Summit 2023, where we collaborated. You can link with Andrew Mitchell on LinkedIn.

This episode features an interview with Marbue Brown, Founder of The Customer Obsession Advantage, a consulting firm helping companies accomplish business results through customer obsession. Marbue is a leader in customer experience and has dedicated his career to companies like JP Morgan Chase, Amazon, Microsoft, and Cisco Systems. He is also the author of Blueprint for Customer Obsession, which outlines the eight habits and practices that make customer-obsessed companies stand out from their counterparts.In this episode, Kailey and Marbue discuss the difference between being customer-driven and customer-obsessed, how AI is affecting customer experience, and anticipating customer needs.-------------------Key Takeaways:Getting your customer experience right starts with getting your employee experience right. Employees are interacting with your customers daily, they can't be bogged down with systems that are slow or difficult to navigate. If your employees can do their job seamlessly and happily, your customers will feel that in their experience.The hallmark of customer obsession is to engage personally and give customers what they want before they know they need it. By anticipating your customers' needs, they know that you understand them and they will become rabid fans of your business.If you're wanting to become customer-obsessed, start by looking at your policies. If you have policies that make you do a double take because they're so customer-friendly, you're headed in the right direction. On the flip side, if you have policies that are objectionable, figure out where you can adjust so your customers won't find a better alternative.-------------------“Customer-obsessed companies, they take actions. They adopt policies and they make investments in the customer's favor, even when they cannot immediately connect the dots to their own financial benefit because they know that, in the end, it always pans out. Their customers are not casual consumers, they're rabid fans. If nothing else, recognize that when you invest in that, you can save some money on the other end because you're going to have people who are out there evangelizing your message for you.” – Marbue Brown-------------------Episode Timestamps:‍*(02:50) - Marbue's career journey*(04:41) - Marbue digs into his book, Blueprint for Customer Obsession*(08:44) - Industry trends in customer experience*(15:21) - How AI will impact customer obsession*(22:46) - How Marbue defines “good data”*(25:58) - How data influences customer obsession*(37:16) - Changes in the next 6-12 months in customer obsession*(40:03) - Marbue's recommendations for upleveling customer obsession-------------------Links:Visit The Customer Obsession AdvantageConnect with Marbue on LinkedInBuy Marbue's book Blueprint for Customer ObsessionConnect with Kailey on LinkedInLearn more about Caspian Studios-------------------SponsorGood Data, Better Marketing is brought to you by Twilio Segment. In today's digital-first economy, being data-driven is no longer aspirational. It's necessary. Find out why over 20,000 businesses trust Segment to enable personalized, consistent, real-time customer experiences by visiting Segment.com

In this quick tip episode, the concept of customer-driven growth is explored through a personal entrepreneurial journey. Our guest, Jaren Loman of Kajabi, reflect on their early experiences of selling pencils on the playground, realizing that while pencils were a useful tool for school, they didn't generate much excitement among customers. The key philosophy behind customer-driven growth is listening to customers and using their feedback as a catalyst for business growth.   Resources: Kajabi: https://kajabi.com/ Jared Loman's LinkedIn: https://www.linkedin.com/in/jaredloman/ Connect with Sally and the Sparkle World: Instagram Youtube Facebook

Today on the show we have Daniel Hammond. Daniel has an incredible constellation of experiences, backgrounds, and interesting stories to tell. We are blessed with the opportunity to explore quite a few of those around the world and in very unexpected places and professions.  The main thing that we are going to be talking about today is operating systems for your business. How does your business operate as a whole? This is a really important system and culture and thing to install as you start to grow beyond being able to influence everybody directly and manage everybody directly in a small business.  We are going to be talking about the counterintuitive nature that is customer-driven leadership as opposed to leader driven. The difference is in how you approach and solve problems in your business.  In This Episode: Customer-driven leadership is an operating system. It creates checks and balances on a team level.  It starts with a big vision. A big lie of entrepreneurship is that as the leader of the organization, it is our job to solve all the problems. At the team level, it is really increasing the understanding of how the different teams all serve to deliver for the end customers.  And so much more!!!   Connect with Daniel Hammond: Daniel's Website Daniel on LinkedIn  

How to Leverage Customer Feedback to Enhance Every Stage of the Customer Journey Shep Hyken interviews Evan Klein, Founder and President of Satrix Solutions, a customer experience and employee engagement consulting firm. He talks about how businesses can encourage customer feedback and how to leverage that to improve the overall experience. Top Takeaways:   ·      The Net Promoter Score (NPS) is the question that lets your customer rate the likelihood of them recommending your business on a scale of 0 to 10. A rating of 9 or 10 is a promoter. Customers are more likely to recommend you after a great experience.   ·      A successful NPS program in your business ensures that all of your employees are aligned and understand their role in delivering an exceptional service experience.   ·      The frontline is important, but we need all employees to act based on the feedback of the customers. Every employee should leverage customer feedback to think about their role in enhancing the customer experience.   ·      Be open to really listening to the customer. NPS is a good way to start understanding your customer's experience with your brand. Adding open-ended questions like “What can make your experience even better?” can give you so much more context and rich feedback.   ·      Survey and ask for feedback from different audiences. Decision makers, influencers, subject matter experts, and users experience your brand in different ways. Tailor your surveys with each customer's experience in mind.   ·      Leverage your promoters. Use their feedback for marketing purposes, testimonials, and case studies. Find feedback patterns that will influence your product roadmap, service delivery model, support channels, and future investments.   ·      Plus, Shep and Evan discuss how to maximize customer participation in the age of survey fatigue. Tune in!  Quote:  "Be open for context and find patterns across all the feedback you receive from your customers. Probe and understand customer frustrations. Mobilize your promoters and leverage their feedback to operationalize creating excellent customer service."   About:   Evan Klein is the Founder and President of Satrix Solutions. He helps companies increase revenue growth by enhancing customer experience and improving employee engagement. Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices

Miguel Armaza sits down with Nilan Peiris, Chief Product Officer at Wise (WISE.L), a global fintech that helps clients move money around the world. Founded in 2011 by Kristo Käärmann and Taavet Hinrikus, Wise went public on the London Stock Exchange in 2021 and has a current market cap of £6 billion, has served 16 million people and businesses, and processes £9 billion in monthly cross-border transactions across 170 countries in 50 currencies.We discuss:Building through a mission-driven approach and why it's crucial for companies to have very clear missionsHow Wise turned a consumer product into a B2B offering and an infrastructure business, essentially building three companies inside a single firm.Building customer trust through transparency and how this can lead to high customer satisfaction and strong referralsTurning regulatory challenges into opportunities… and a lot more!Want more podcast episodes? Join me and follow Fintech Leaders today on Apple, Spotify, or your favorite podcast app for weekly conversations with today's global leaders that will dominate the 21st century in fintech, business, and beyond.Do you prefer a written summary, instead? Check out the Fintech Leaders newsletter and join 53,000+ readers and listeners worldwide!Miguel Armaza is Co-Founder & Managing General Partner of Gilgamesh Ventures, a seed-stage investment fund focused on fintech in the Americas. He also hosts and writes the Fintech Leaders podcast and newsletter.Miguel on LinkedIn: https://bit.ly/3nKha4ZMiguel on Twitter: https://bit.ly/2Jb5oBcFintech Leaders Newsletter: bit.ly/3jWIpqp

創造滿意的顧客是企業獲利的唯一手段。如果你能利用顧客的抱怨發掘新的商機，並滿足他們的需求，顧客自然會一次又一次回來向你提出更多要求。

Meena Venkataraman: Customer Feedback Loops - Key to Building the Right Product, the Agile Way! Read the full Show Notes and search through the world's largest audio library on Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. The Great Product Owner: Customer Feedback Loops: Key to Building the Right Product, the Agile Way! In this segment, Meena describes a great product owner who was very effective at product discovery. This PO paired hypothesis with metrics to ensure that what was being built was what the customer wanted. He focused on feedback loops, using customer interviews to learn about the flow and using that feedback to inform delivery decisions. The PO also involved the team in interpreting the numbers, which helped the team understand how to build the right thing. The Bad Product Owner: Technical Leadership Challenges in Product Ownership, leaving the tech lead role behind Meena shared a story about a product owner who transitioned from being a senior developer and was unable to let go of technical leadership. This resulted in the PO intimidating the team by providing specific solutions and telling them exactly what to do, creating an unhealthy dependency. Meena gave one-on-one feedback to the PO, and appealed to the PO's human relations ability. She emphasizes the importance of coaching and giving feedback to the PO, and not just focusing on the rules.    [IMAGE HERE] Are you having trouble helping the team work well with their Product Owner? We've put together a course to help you work on the collaboration team-product owner. You can find it at bit.ly/coachyourpo. 18 modules, 8+ hours of modules with tools and techniques that you can use to help teams and PO's collaborate.   About Meena Venkataraman Meena is an Agile & Lean coach who helps organizations and teams transition to Agile ways of working. She is passionate about the neuroscience behind team dynamics and is interested in organizational design and the application of Agile principles across different business domains. Meena enjoys speaking at conferences and is an avid learner. You can link with Meena Venkataraman on LinkedIn.

In this episode of Straight Talk with Sally, we welcome Jared Loman, an entrepreneur who has spent over a decade helping startups and small businesses grow. Jared shares his insights on customer driven growth, effective communication with customers, and overcoming roadblocks in business growth. Customer Driven Growth Jared defines customer driven growth and explains why it is important for businesses to focus on their customers. He shares his experiences in running an agency and building key functions for customer success at Kajabi. Effective Communication with Customers Jared discusses the different ways businesses can communicate with their customers effectively. He emphasizes the importance of listening to customer feedback and using it to improve products or services.  Overcoming Roadblocks in Business Growth Jared identifies common roadblocks that businesses face when trying to grow and shares his strategies for overcoming them. He also talks about his own failures and how he learned from them. Jared and Sally wrap up the episode by emphasizing the importance of customer satisfaction in achieving business growth. He shares his personal goal of becoming a jack of all trades and encourages listeners to never stop learning and improving. Resources: Kajabi: https://kajabi.com/ Jared Loman's LinkedIn: https://www.linkedin.com/in/jaredloman/ Connect with Sally and the Sparkle World: Instagram Youtube Facebook  

Welcome to another episode of The Action and Ambition Podcast! Joining us today is Jan Schemuth, the Managing Director of The Retail Performance Company, a consulting firm dedicated to the entire process of customer-centric transformation, launched by BMW Group. RPC is present in more than 10 countries and provides services around consulting, coaching, training, talent management, customer experience design, and data analytics for companies such as Lufthansa, Mini, Nespresso, and many other big names. Don't miss a thing on this. Tune in to learn more!

Look around, wherever you're listening to this episode, many products you can see have three people associated with them - consumer, marketer, and developer/builder/designer - you get the point. So hence the following questions are always involved. What does the consumer want? How to make sure the product is what the consumer is looking for? And how to build the damn thing to meet those needs? Trying AppTweak too. In today's episode, we welcome back Josh to talk about consumer-driven app development. Today's Topics Include: The impact of the economy on mobile apps The role of marketing in the current situation with mobile apps Enterprise app development challenges and how marketing can help with it App industry 2023 predictions Things Josh would like to change about the app industry Links and Resources: Josh Wetzel on LinkedIn OneSignal Business Of Apps - connecting the app industry Quotes from Josh Wetzel: "OneSignal is a customer engagement platform, it's currently installed in approximately 1 every 5 new mobile Android and iOS mobile apps. We support businesses across the globe. We deliver about 11.5 - 12 billion messages a day.” “I see it both as a consumer and in my role here [in OneSignal]. There is a decline in the efficacy of user acquisition due to some things happing with app targeting and the costs are rising in general." “I think there is a great example [Netflix] when adding the ad component, I think it was a big mistake." Follow the Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube

Look around, wherever you're listening to this episode, many products you can see have three people associated with them - consumer, marketer, and developer/builder/designer - you get the point. So hence the following questions are always involved. What does the consumer want? How to make sure the product is what the consumer is looking for? And how to build the damn thing to meet those needs? In today's episode, we welcome back Josh to talk about consumer-driven app development. Today's Topics Include: The impact of the economy on mobile apps The role of marketing in the current situation with mobile apps Enterprise app development challenges and how marketing can help with it App industry 2023 predictions Things Josh would like to change about the app industry Links and Resources: Josh Wetzel on LinkedIn OneSignal Business Of Apps - connecting the app industry Quotes from Josh Wetzel: "OneSignal is a customer engagement platform, it's currently installed in approximately 1 every 5 new mobile Android and iOS mobile apps. We support businesses across the globe. We deliver about 11.5 - 12 billion messages a day.” “I see it both as a consumer and in my role here [in OneSignal]. There is a decline in the efficacy of user acquisition due to some things happing with app targeting and the costs are rising in general." “I think there is a great example [Netflix] when adding the ad component, I think it was a big mistake." Follow the Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube

There's no doubt that the future of retail is digital. And now, Saks is doubling down on that theory by spinning off its digital and e-commerce presence to create a separate entity from its physical stores. CMO Emily Essner says that the experience for customers hasn't changed, but spinning off the digital arm allows Saks to solidify its investment in the future of digital in an increasingly complex world. The digital-specific business can focus solely on growing an omnichannel experience without other distractions. Blake Morgan is a customer experience futurist, keynote speaker, and author of the bestselling book The Customer Of The Future.   

Get everyone in your business playing the same game—and winning it. In this episode, Shannon chats with Daniel Hammond, co-author of Customer Driven Leadership. Download Episode Transcript The post Customer Driven Leadership, with Daniel Hammond appeared first on Your Team Success.

Customer-driven leadership empowers teams to serve their clients better, both internally and externally. But what does that holistic model look like for financial services in this digital age of AI? Daniel Hammond (https://www.linkedin.com/in/daniel-l-hammond/), Managing Partner at Customer Driven Leadership LLC ( https://www.linkedin.com/company/customer-driven-leadership-llc/about/) and author of Customer Driven Leadership (https://www.customerdrivenleadership.co/) told us how this thinking can transform your organization.  Join us as we discuss: - What can prevent servant leadership from taking hold (11:10) - Why leaders get offended when flipping the organizational chart (18:58) - Short-term versus long-term planning and development (26:40) Check out these resources we mentioned during the podcast: - Daniel Hammond -https://www.linkedin.com/in/daniel-l-hammond/ - Customer Driven Leadership - https://www.customerdrivenleadership.co/ You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or at digitalgrowth.com.  Listening on a desktop & can't see the links? Just search for Banking on Digital Growth in your favorite podcast player.

You've heard of Servant Leadership. Well, now pay attention to Customer Driven Leadership (CDL). It's not necessarily better than Servant Leadership, it is an addition to. Why should you pay attention to this method? For starters, it has turned million dollar companies into billion dollar earners. But more importantly for the married entrepreneur, it has helped business owners gain the freedom from the business they desired when they first started. - Work-life balance! Now that I have your attention, you will want to listen to our interview with Daniel Hammond. If that name sounds familiar, we interviewed him and his wife, Carolina, in episode 92 “Trust: The Key To Marriage and Business Success.” https://marriedentrepreneur.co/blog/trust-key-to-marriage-business-success  He's back with his new book, “Customer Driven Leadership,” and discusses this amazing method that has been around since 1995. So this isn't some “latest and greatest” technique. It's been proven with businesses, nonprofits and bureaucracies around the world. Tune in and find out what CDL is and how it can help your business.

If you have to tell people that you're running a customer-centric organization, you are probably not. In this Expert Insight Interview, we welcome Matt Edmundson, Managing Director at Aurion Digital.

Brought to you by Athletic Greens (https://athleticgreens.com/naeem)Brought to you by Swannies  (https://naeemmahmood.com/swannies/)Brought to you by Whoop (https://naeemmahmood.com/whoop)Brought to you by Fundrise (https://bit.ly/3ypL7Nz)Interested in sponsoring the podcast?  Email n@naeemmahmood.comConnect with Daniel:Get Customer Driven Leadership:https://amzn.to/3oBVqd3Email:daniel@customerdrivenleadership.coLinkedin:https://www.linkedin.com/in/daniel-hammond-0491a6b4/

No matter what type of product your company develops, the goals and vision should always be customer-driven. Product managers need to understand their customers' pain points, and how they do their work in order to create proper frameworks and strategies. So, how do product managers create a stubborn long-term vision that is flexible in execution? This week, ProductTalk host and Transfix Director of Brand Content and Sustainability, Patrick Blute, interviews CareRev CPO, Filiz Genca, who shares insights on how to create customer-driven frameworks that align with your company's vision. 

Topics:   (7:11) - Brett's earliest memories of his strengths   (9:58) - Understanding different skills and abilities   (13:36) - Brett's early career   (18:08) - What was the moment of conception for Remind?   (26:03) - What were some pivotal moments early on?   (30:08) - How much did Twilio aid your growth?   (31:18) - What role did investor selection play into the success of Remind?   (35:00) - Transitioning into Omella   (44:18) - How many customers did you talk to before building the product?   (45:11) - What's the process of building conviction in your product?   (50:38) - How much wider is the purview of Omella than Remind in terms of the market it helps?   (55:11) - Thoughts on distribution, engagement and retention   (1:01:15) - How has the founder experience compared with your second company vs. the first?   (1:03:38) - How does leverage fit into structuring Omella?   (1:08:23) - What are the most common mental models you use to make decisions?   (1:12:50) - Do you find people to be overthinking while building a product?   (1:14:13) - Where would you like Omella to be in the next 5-10 years?   (1:15:09) - How do you ensure you can keep a small high-performance team rather than solve problems via headcount?   (1:16:16) - How often do customers that you interact with become evangelists for Omella?     Links: BrettKopf.com Brett Kopf on Twitter and LinkedIn   Omella   Remind   Acton academy   The Theory of Constraints   To support this costs of producing this podcast:  >> Buy a copy of the Navalmanak: www.navalmanack.com/  >> Sign up for my online course and community about building your Personal Leverage: https://www.ejorgenson.com/leverage  >> Invest in early-stage companies alongside Eric and his partners at Rolling Fun: https://angel.co/v/back/rolling-fun >> Join the free weekly email list at ejorgenson.com/newsletter >> Text the podcast to a friend >> Give the podcast a positive review to help us reach new listeners  >> Name-your-price subscription monthly, annual, or one-time: https://app.omella.com/o/9Bufa  >> Follow me on Twitter: @ericjorgenson >> Get in touch about sponsoring this podcast by replying to an email or DMing me on Twitter.

Laura talks to Nice Job's Shawn Hill about how to understand and create customer driven growth.

In the SaaS world, customer experience is king. Drive a great customer experience and customers will expand and renew their subscription to your service. Deliver a poor experience, and customers will quickly switch to a competitor and likely share their bad experience online. Genesis Lee, VP of Global Customer Experience at Allbound, shares how a … Genesis Lee: Customer Driven Partner Success Read More » The post Genesis Lee: Customer Driven Partner Success first appeared on Channel Journeys.

On this week's episode of Product Marketing Life, host Mark Assini is joined by Zakry Chami, Product Marketing Manager at Paystone and NiceJob.The pair discuss the role of product marketing in customer-driven growth, and how companies like NiceJob are empowering small to medium-sized businesses with the tools they need to take advantage of the same customer-driven growth practices used by medium and large enterprises.

On this week's episode of Product Marketing Life, host Mark Assini is joined by Zakry Chami, Product Marketing Manager at Paystone and NiceJob. The pair discuss the role of product marketing in customer-driven growth, and how companies like NiceJob are empowering small to medium-sized businesses with the tools they need to take advantage of the same customer-driven growth practices used by medium and large enterprises. 

In this episode, MJ Peters, VP of Marketing at CoLab Software, shares how the manufacturing industry is sitting on a marketing goldmine. She joins Toph & Ryan to share her secrets for getting products on page one of search engines and talks about the importance of a pillar page as search engines grow increasingly smarter, plus much more---------Quotes“If you just write the following SEO ‘best practices, you're going to eventually get to the point where you're diminishing the value of the content to the customer – and you don't want to cross that line.”---------Key TakeawaysMarketing leadership has to own and embrace the idea that everything is customer first – this means giving marketers the resources they need to know their customers deeply.When marketing creates intent to purchase, more people will come to your brand through high-intent conversion points on your website.Lack of SEO competitiveness in the manufacturing space gives early adopters of content marketing an advantage in reaching page one of search engines. ---------Time Stamps:* (1:15) Meet MJ Peters, VP of Marketing at CoLab Software* (4:40) Transitioning from founder-led sales to process-led sales* (7:15) Search engines are getting smarter* (9:30) Pillar page importance now that historical SEO tactics are dead * (12:20) Giving Marketers space to create good content* (15:38) Creating a category: capturing vs. creating Demand* (25:48) How manufacturers are sitting on a marketing goldmine*(28:44) Great content lands and stays on page one*(30:00) Quick Hits--------SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn't rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.--------LinksConnect with MJ on LinkedInConnect with Christopher on LinkedInConnect with Ryan on LinkedInLearn more about CoLab SoftwareListen to The Industrial Marketing Show podcastLearn more about DemandJump

Today we are talking to Yoni Eini, the CTO at Upsolver. And we discuss how being customer-driven has been his key to career success. How Upsolver's data lake platform is an end-to-end data solution, and why Yoni prefers a company culture that doesn't focus on hierarchy.  All of this, right here, right now on the Modern CTO Podcast! To learn more about Upsolver, check them out at https://www.upsolver.com

Heather Samarin is the co-founder of Product Rebels and has over 17 years of experience in design, development, and management of customer experiences. She has held multiple product executive roles for successful companies like Intuit. With Vidya Dinamani, she co-wrote Groundwork: Get Better at Making Better Products. In this episode of the Product Science Podcast, we cover how to conduct scrappy research, improve your organization's usage of personas, and get buy-in from business leaders. Read the show notes to learn more: https://h2rproductscience.com/ep322-heather-samarin

Today my guest is Abdel Tefridj. Abdel is the CEO and CPO at Data Bid Machine, designed to optimize companies' traffic acquisition. He is a technology and product executive with an extensive background in eCommerce, data science, and software development. He is advising several growing companies in their digital transformation and scaling their data science initiatives. Main Takeaways: ● Customer-driven innovation ● Customer-centric business framework ● Abdel's advice on how you can be more innovative and become a “think outside of the box” person Be sure to check out full show notes at https://innovationmeetsleadership.com/resources. You can connect with Abdel on Linked at https://www.linkedin.com/in/abdel-tefridj-innovation. Visit his company website https://www.databidmachine.com/ These are proven solutions to advance your leadership and innovation process. Check out our website innovationmeetsleadership.comor connect with us on Instagram or Facebook @innovationmeetsleadership Don't forget to subscribe and leave a 5-star review! Let's go transform something! --- Send in a voice message: https://anchor.fm/natalie-born/message Support this podcast: https://anchor.fm/natalie-born/support