Podcasts about customer driven

Krista Johnson brings a real passion for enabling universal access to clean energy to this episode of the podcast. Listen in for a conversation that explores what it means to get true customer-driven demand for projects and how to engage authentically and positively with the neighbours and stakeholders of your projects.  Anyone working to execute major projects in decarb or energy transition knows that customer engagement is increasingly requiring a total change in approach. In the US, the incentive-based policy approach absolutely demands that projects have real customer buy-in. Early engagement is key to invite stakeholders on the transformation journey and address fears of new technologies. Takeaways:  o   Why is it so essential – commercially, ethically, strategically – to have consumer/local engagement?o   Listen to a comparison of two different project approaches to get a feel for how the landscape is changing and how different approaches yield different outcomeso   Explore how to work with communities as partners from the start to build trust and supporto   What adopting a curiosity about community plans can do for your commercial project's success. o   How is Johnson Matthey taking a lead in this space to help deliver the energy transition  Show links: -          Follow Krista Johnson on LinkedIn-          Follow Alex Cameron on LinkedIn and find how to get involved with the membership and work of Decarb Connect Learn about our Sponsor: Janno MediaMany thanks to our production partner and sponsor Janno Media for their support in delivering this podcast. They continue to facilitate great conversations that connect us with our audience, and their skills and expertise mean we can concentrate exclusively on generating great content to engage, inform and inspire. Want to learn more about Decarb Connect? Our global membership platform, events and facilitated introductions support the acceleration of industrial decarbonization around the world. Our clients include the most energy-intensive industrials from cement, metals and mining, glass, ceramics, chemicals, O&G and many more along with technology disruptors, investors and advisors.  Explore our Decarbonisation Leaders Network (DLN), where members share insights and experiences as they accelerate their net zero plans. Check out our full offering and learn more about our members, summits, reports and webinars.  If you enjoyed this conversation, take a look at the discussions about industrial decarbonisation taking place across our global event series. You could the community of leading decarbonizers at conferences in Berlin (June), Boston (Our TechInvest event in September), Toronto (November), the UK or Houston or at any number of meet ups, site tours and virtual meetings.  

For marketers, it's essential to step out from behind the screen and reconnect with what really matters—your customers. In this episode of Content Disrupted, Natalie Adis, VP of Digital Marketing and Social Media at Marquis Health Consulting Services, shares how prioritizing empathy over automation through boots-on-the-ground interactions transformed her team's healthcare marketing. Discover simple ways to gain invaluable firsthand insights that drive more meaningful connections and results through curiosity, humility, and an authentic human touch.

Chris joined Sam Nicholson on the Untold Insights Podcast to chat about navigating the integration of sales and marketing strategies grounded on customer-driven data analysis. The discussion focuses on the complex aspects of market engagement navigated by businesses today. Chris provides an expert analysis of the innovative strategies that are leading to success in the field. Chris highlights the critical shift in B2B marketing that occurred in 2017 when corporate leaders began acknowledging the essential role of marketing in the expansion of their companies. He asserts that the most significant challenge currently facing B2B companies is the mastery of go-to-market data and analytics. By advocating for both efficiency and effectiveness, Chris elaborates on the method of differentiating between assumptions and legitimate insights by meticulous evaluation of existing data. His examination has unearthed substantial findings, including the identification of extensive financial waste in Google Ads and various other notable inefficiencies. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

In this second conversation about Michael's book, Backward Entrepreneur: From Idea to $20 Million" , we dive into the crucial pillars of customer acquisition, scaling a business, the pitfalls of VC funding, and the necessity of understanding customer motivations for successful product development. Michael shares a unique process for customer-driven acquisition, emphasizing the importance of validation before investing significant resources. We conclude by addressing the art of exiting a business, with valuable insights into timing, goal-setting, and preparing for potential buyers Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode was the most popular one of 2023 - it first aired Apr 18, 2023. Enjoy and have a happy new year! Miguel Armaza sits down with Nilan Peiris, Chief Product Officer at Wise (WISE.L), a global fintech that helps clients move money around the world. Founded in 2011 by Kristo Käärmann and Taavet Hinrikus, Wise went public on the London Stock Exchange in 2021 and has a current market cap of £6 billion, has served 16 million people and businesses, and processes £9 billion in monthly cross-border transactions across 170 countries in 50 currencies.We discuss:Building through a mission-driven approach and why it's crucial for companies to have very clear missionsHow Wise turned a consumer product into a B2B offering and an infrastructure business, essentially building three companies inside a single firm.Building customer trust through transparency and how this can lead to high customer satisfaction and strong referralsTurning regulatory challenges into opportunities… and a lot more!Want more podcast episodes? Join me and follow Fintech Leaders today on Apple, Spotify, or your favorite podcast app for weekly conversations with today's global leaders that will dominate the 21st century in fintech, business, and beyond.Do you prefer a written summary, instead? Check out the Fintech Leaders newsletter and join 60,000+ readers and listeners worldwide!Miguel Armaza is Co-Founder and General Partner of Gilgamesh Ventures, a seed-stage investment fund focused on fintech in the Americas. He also hosts and writes the Fintech Leaders podcast and newsletter.Miguel on LinkedIn: https://bit.ly/3nKha4ZMiguel on Twitter: https://bit.ly/2Jb5oBcFintech Leaders Newsletter: bit.ly/3jWIp

“For memorykpr, a lot of my self motivation comes from spending time... The post Customer Driven Storytelling with Jessica McNaughton first appeared on Startup Canada.

To meet the ever-increasing expectations of customers and thrive in this competitive market, organizations face the challenge of delivering exceptional experiences. To capture and retain loyal customers, organizations need to become customer-centric. Listen to the episode to learn the steps companies can take to adopt this customer-focused approach and what mistakes to avoid during this transition. Host: J.D. Power Expert, Denese Waiters, Director, Customer Service Advisory and Omnichannel Practice Leader Special Guest: Annette Franz, Founder, and CEO, CX Journey Inc.

In this episode, we delve into the fascinating world of experience management and design with the renowned pioneer, keynote speaker, and expert, Lou Carbone. Join us as we unlock the power of emotional and unconscious clue-based experience design and learn how businesses can create profound connections with their customers.Key Points Discussed:The Essence of Total Experience Management

Andrew Mitchell: Communication, and Empowering Engineers, Two Product Owner Superpowers Read the full Show Notes and search through the world's largest audio library on Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. The Great Product Owner: Marty Cagan's Influence, Inspiring Excellence in Product Ownership In this segment, Andrew emphasizes the importance of moving POs out of engineering and into the business to better understand business needs. Inspired by Marty Cagan's book “Inspired”, this great PO excelled in writing effective stories and facilitated closer collaboration between developers and customers. They viewed the engineers' involvement with customers as a helpful aid rather than a threat. This shift toward self-management empowered the team and enabled faster delivery of products. A great PO plays a crucial role in fostering collaboration, understanding business requirements, and driving successful outcomes. The Bad Product Owner: The PO that could not communicate requirements effectively, and what to do about it In this segment, Andrew discusses the challenges that arise from having a bad Product Owner (PO). These POs excel in discovery but struggle to communicate effectively with the team, leading to frustration and a lack of trust. Andrew suggests coaching the POs in writing clear stories and focusing on value and prioritization. Interrupting the team's work is another issue to avoid. He emphasizes the importance of well-defined acceptance criteria in stories. Andrew also notes that problems with bad POs often stem from organizational issues rather than individual skills. Bringing the team closer to the discovery work can help address these challenges effectively.   [IMAGE HERE] Are you having trouble helping the team work well with their Product Owner? We've put together a course to help you work on the collaboration team-product owner. You can find it at bit.ly/coachyourpo. 18 modules, 8+ hours of modules with tools and techniques that you can use to help teams and PO's collaborate.   About Andrew Mitchell Andrew prioritizes people when building products, aiming for happy and engaged employees who create great products and serve customers well. He emphasizes trust, psychological safety, servant leadership, and believes Scrum is the best framework to achieve these goals. He was also a host of the Product Owner Summit 2023, where we collaborated. You can link with Andrew Mitchell on LinkedIn.

In the world of entrepreneurship, overcoming challenges and finding solutions is a constant pursuit. Louie Dupe, the founder and director of Customer Driven has experienced the highs and lows of building his business.   After more than a decade of experience in leading large-scale customer service operations, Louie took the leap to starting his own business. In 9 years, he and his team have successfully navigated the path to growth and profitability. Today, Customer Driven has a turnover of almost $20 Million and a team of 90 people.  In this episode, we discuss Louise's insights into the importance of sharing one's story, celebrating achievements, and building a self-sustaining business. These lessons underpin the success of many aspiring entrepreneurs and business owners alike.  In our conversation we discuss:  Balancing different responsibilities in a business can be challenging, but finding ways to juggle tasks and prioritise effectively is crucial for growth. Motivating and mentoring staff requires dedicated time and effort, including understanding their ambitions and providing opportunities for development. Strategic initiatives should be driven by a combination of opportunistic factors and thoughtful planning, considering market opportunities and client feedback. Collaboration and open communication between co-founders or leaders can lead to better decision-making and business management. Long-term thinking and prioritising impactful activities are essential for a successful business strategy. Adaptability and the ability to learn from setbacks and hardships are key to overcoming challenges and driving growth. 

This episode features an interview with Marbue Brown, Founder of The Customer Obsession Advantage, a consulting firm helping companies accomplish business results through customer obsession. Marbue is a leader in customer experience and has dedicated his career to companies like JP Morgan Chase, Amazon, Microsoft, and Cisco Systems. He is also the author of Blueprint for Customer Obsession, which outlines the eight habits and practices that make customer-obsessed companies stand out from their counterparts.In this episode, Kailey and Marbue discuss the difference between being customer-driven and customer-obsessed, how AI is affecting customer experience, and anticipating customer needs.-------------------Key Takeaways:Getting your customer experience right starts with getting your employee experience right. Employees are interacting with your customers daily, they can't be bogged down with systems that are slow or difficult to navigate. If your employees can do their job seamlessly and happily, your customers will feel that in their experience.The hallmark of customer obsession is to engage personally and give customers what they want before they know they need it. By anticipating your customers' needs, they know that you understand them and they will become rabid fans of your business.If you're wanting to become customer-obsessed, start by looking at your policies. If you have policies that make you do a double take because they're so customer-friendly, you're headed in the right direction. On the flip side, if you have policies that are objectionable, figure out where you can adjust so your customers won't find a better alternative.-------------------“Customer-obsessed companies, they take actions. They adopt policies and they make investments in the customer's favor, even when they cannot immediately connect the dots to their own financial benefit because they know that, in the end, it always pans out. Their customers are not casual consumers, they're rabid fans. If nothing else, recognize that when you invest in that, you can save some money on the other end because you're going to have people who are out there evangelizing your message for you.” – Marbue Brown-------------------Episode Timestamps:‍*(02:50) - Marbue's career journey*(04:41) - Marbue digs into his book, Blueprint for Customer Obsession*(08:44) - Industry trends in customer experience*(15:21) - How AI will impact customer obsession*(22:46) - How Marbue defines “good data”*(25:58) - How data influences customer obsession*(37:16) - Changes in the next 6-12 months in customer obsession*(40:03) - Marbue's recommendations for upleveling customer obsession-------------------Links:Visit The Customer Obsession AdvantageConnect with Marbue on LinkedInBuy Marbue's book Blueprint for Customer ObsessionConnect with Kailey on LinkedInLearn more about Caspian Studios-------------------SponsorGood Data, Better Marketing is brought to you by Twilio Segment. In today's digital-first economy, being data-driven is no longer aspirational. It's necessary. Find out why over 20,000 businesses trust Segment to enable personalized, consistent, real-time customer experiences by visiting Segment.com

In this quick tip episode, the concept of customer-driven growth is explored through a personal entrepreneurial journey. Our guest, Jaren Loman of Kajabi, reflect on their early experiences of selling pencils on the playground, realizing that while pencils were a useful tool for school, they didn't generate much excitement among customers. The key philosophy behind customer-driven growth is listening to customers and using their feedback as a catalyst for business growth.   Resources: Kajabi: https://kajabi.com/ Jared Loman's LinkedIn: https://www.linkedin.com/in/jaredloman/ Connect with Sally and the Sparkle World: Instagram Youtube Facebook

Today on the show we have Daniel Hammond. Daniel has an incredible constellation of experiences, backgrounds, and interesting stories to tell. We are blessed with the opportunity to explore quite a few of those around the world and in very unexpected places and professions.  The main thing that we are going to be talking about today is operating systems for your business. How does your business operate as a whole? This is a really important system and culture and thing to install as you start to grow beyond being able to influence everybody directly and manage everybody directly in a small business.  We are going to be talking about the counterintuitive nature that is customer-driven leadership as opposed to leader driven. The difference is in how you approach and solve problems in your business.  In This Episode: Customer-driven leadership is an operating system. It creates checks and balances on a team level.  It starts with a big vision. A big lie of entrepreneurship is that as the leader of the organization, it is our job to solve all the problems. At the team level, it is really increasing the understanding of how the different teams all serve to deliver for the end customers.  And so much more!!!   Connect with Daniel Hammond: Daniel's Website Daniel on LinkedIn  

How to Leverage Customer Feedback to Enhance Every Stage of the Customer Journey Shep Hyken interviews Evan Klein, Founder and President of Satrix Solutions, a customer experience and employee engagement consulting firm. He talks about how businesses can encourage customer feedback and how to leverage that to improve the overall experience. Top Takeaways:   ·      The Net Promoter Score (NPS) is the question that lets your customer rate the likelihood of them recommending your business on a scale of 0 to 10. A rating of 9 or 10 is a promoter. Customers are more likely to recommend you after a great experience.   ·      A successful NPS program in your business ensures that all of your employees are aligned and understand their role in delivering an exceptional service experience.   ·      The frontline is important, but we need all employees to act based on the feedback of the customers. Every employee should leverage customer feedback to think about their role in enhancing the customer experience.   ·      Be open to really listening to the customer. NPS is a good way to start understanding your customer's experience with your brand. Adding open-ended questions like “What can make your experience even better?” can give you so much more context and rich feedback.   ·      Survey and ask for feedback from different audiences. Decision makers, influencers, subject matter experts, and users experience your brand in different ways. Tailor your surveys with each customer's experience in mind.   ·      Leverage your promoters. Use their feedback for marketing purposes, testimonials, and case studies. Find feedback patterns that will influence your product roadmap, service delivery model, support channels, and future investments.   ·      Plus, Shep and Evan discuss how to maximize customer participation in the age of survey fatigue. Tune in!  Quote:  "Be open for context and find patterns across all the feedback you receive from your customers. Probe and understand customer frustrations. Mobilize your promoters and leverage their feedback to operationalize creating excellent customer service."   About:   Evan Klein is the Founder and President of Satrix Solutions. He helps companies increase revenue growth by enhancing customer experience and improving employee engagement. Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices

Miguel Armaza sits down with Nilan Peiris, Chief Product Officer at Wise (WISE.L), a global fintech that helps clients move money around the world. Founded in 2011 by Kristo Käärmann and Taavet Hinrikus, Wise went public on the London Stock Exchange in 2021 and has a current market cap of £6 billion, has served 16 million people and businesses, and processes £9 billion in monthly cross-border transactions across 170 countries in 50 currencies.We discuss:Building through a mission-driven approach and why it's crucial for companies to have very clear missionsHow Wise turned a consumer product into a B2B offering and an infrastructure business, essentially building three companies inside a single firm.Building customer trust through transparency and how this can lead to high customer satisfaction and strong referralsTurning regulatory challenges into opportunities… and a lot more!Want more podcast episodes? Join me and follow Fintech Leaders today on Apple, Spotify, or your favorite podcast app for weekly conversations with today's global leaders that will dominate the 21st century in fintech, business, and beyond.Do you prefer a written summary, instead? Check out the Fintech Leaders newsletter and join 53,000+ readers and listeners worldwide!Miguel Armaza is Co-Founder & Managing General Partner of Gilgamesh Ventures, a seed-stage investment fund focused on fintech in the Americas. He also hosts and writes the Fintech Leaders podcast and newsletter.Miguel on LinkedIn: https://bit.ly/3nKha4ZMiguel on Twitter: https://bit.ly/2Jb5oBcFintech Leaders Newsletter: bit.ly/3jWIpqp

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Meena Venkataraman: Customer Feedback Loops - Key to Building the Right Product, the Agile Way! Read the full Show Notes and search through the world's largest audio library on Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. The Great Product Owner: Customer Feedback Loops: Key to Building the Right Product, the Agile Way! In this segment, Meena describes a great product owner who was very effective at product discovery. This PO paired hypothesis with metrics to ensure that what was being built was what the customer wanted. He focused on feedback loops, using customer interviews to learn about the flow and using that feedback to inform delivery decisions. The PO also involved the team in interpreting the numbers, which helped the team understand how to build the right thing. The Bad Product Owner: Technical Leadership Challenges in Product Ownership, leaving the tech lead role behind Meena shared a story about a product owner who transitioned from being a senior developer and was unable to let go of technical leadership. This resulted in the PO intimidating the team by providing specific solutions and telling them exactly what to do, creating an unhealthy dependency. Meena gave one-on-one feedback to the PO, and appealed to the PO's human relations ability. She emphasizes the importance of coaching and giving feedback to the PO, and not just focusing on the rules.    [IMAGE HERE] Are you having trouble helping the team work well with their Product Owner? We've put together a course to help you work on the collaboration team-product owner. You can find it at bit.ly/coachyourpo. 18 modules, 8+ hours of modules with tools and techniques that you can use to help teams and PO's collaborate.   About Meena Venkataraman Meena is an Agile & Lean coach who helps organizations and teams transition to Agile ways of working. She is passionate about the neuroscience behind team dynamics and is interested in organizational design and the application of Agile principles across different business domains. Meena enjoys speaking at conferences and is an avid learner. You can link with Meena Venkataraman on LinkedIn.

In this episode of Straight Talk with Sally, we welcome Jared Loman, an entrepreneur who has spent over a decade helping startups and small businesses grow. Jared shares his insights on customer driven growth, effective communication with customers, and overcoming roadblocks in business growth. Customer Driven Growth Jared defines customer driven growth and explains why it is important for businesses to focus on their customers. He shares his experiences in running an agency and building key functions for customer success at Kajabi. Effective Communication with Customers Jared discusses the different ways businesses can communicate with their customers effectively. He emphasizes the importance of listening to customer feedback and using it to improve products or services.  Overcoming Roadblocks in Business Growth Jared identifies common roadblocks that businesses face when trying to grow and shares his strategies for overcoming them. He also talks about his own failures and how he learned from them. Jared and Sally wrap up the episode by emphasizing the importance of customer satisfaction in achieving business growth. He shares his personal goal of becoming a jack of all trades and encourages listeners to never stop learning and improving. Resources: Kajabi: https://kajabi.com/ Jared Loman's LinkedIn: https://www.linkedin.com/in/jaredloman/ Connect with Sally and the Sparkle World: Instagram Youtube Facebook  

Welcome to another episode of The Action and Ambition Podcast! Joining us today is Jan Schemuth, the Managing Director of The Retail Performance Company, a consulting firm dedicated to the entire process of customer-centric transformation, launched by BMW Group. RPC is present in more than 10 countries and provides services around consulting, coaching, training, talent management, customer experience design, and data analytics for companies such as Lufthansa, Mini, Nespresso, and many other big names. Don't miss a thing on this. Tune in to learn more!

Look around, wherever you're listening to this episode, many products you can see have three people associated with them - consumer, marketer, and developer/builder/designer - you get the point. So hence the following questions are always involved. What does the consumer want? How to make sure the product is what the consumer is looking for? And how to build the damn thing to meet those needs? Trying AppTweak too. In today's episode, we welcome back Josh to talk about consumer-driven app development. Today's Topics Include: The impact of the economy on mobile apps The role of marketing in the current situation with mobile apps Enterprise app development challenges and how marketing can help with it App industry 2023 predictions Things Josh would like to change about the app industry Links and Resources: Josh Wetzel on LinkedIn OneSignal Business Of Apps - connecting the app industry Quotes from Josh Wetzel: "OneSignal is a customer engagement platform, it's currently installed in approximately 1 every 5 new mobile Android and iOS mobile apps. We support businesses across the globe. We deliver about 11.5 - 12 billion messages a day.” “I see it both as a consumer and in my role here [in OneSignal]. There is a decline in the efficacy of user acquisition due to some things happing with app targeting and the costs are rising in general." “I think there is a great example [Netflix] when adding the ad component, I think it was a big mistake." Follow the Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube

Look around, wherever you're listening to this episode, many products you can see have three people associated with them - consumer, marketer, and developer/builder/designer - you get the point. So hence the following questions are always involved. What does the consumer want? How to make sure the product is what the consumer is looking for? And how to build the damn thing to meet those needs? In today's episode, we welcome back Josh to talk about consumer-driven app development. Today's Topics Include: The impact of the economy on mobile apps The role of marketing in the current situation with mobile apps Enterprise app development challenges and how marketing can help with it App industry 2023 predictions Things Josh would like to change about the app industry Links and Resources: Josh Wetzel on LinkedIn OneSignal Business Of Apps - connecting the app industry Quotes from Josh Wetzel: "OneSignal is a customer engagement platform, it's currently installed in approximately 1 every 5 new mobile Android and iOS mobile apps. We support businesses across the globe. We deliver about 11.5 - 12 billion messages a day.” “I see it both as a consumer and in my role here [in OneSignal]. There is a decline in the efficacy of user acquisition due to some things happing with app targeting and the costs are rising in general." “I think there is a great example [Netflix] when adding the ad component, I think it was a big mistake." Follow the Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube

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There's no doubt that the future of retail is digital. And now, Saks is doubling down on that theory by spinning off its digital and e-commerce presence to create a separate entity from its physical stores. CMO Emily Essner says that the experience for customers hasn't changed, but spinning off the digital arm allows Saks to solidify its investment in the future of digital in an increasingly complex world. The digital-specific business can focus solely on growing an omnichannel experience without other distractions. Blake Morgan is a customer experience futurist, keynote speaker, and author of the bestselling book The Customer Of The Future.   

Get everyone in your business playing the same game—and winning it. In this episode, Shannon chats with Daniel Hammond, co-author of Customer Driven Leadership. Download Episode Transcript The post Customer Driven Leadership, with Daniel Hammond appeared first on Your Team Success.

Customer-driven leadership empowers teams to serve their clients better, both internally and externally. But what does that holistic model look like for financial services in this digital age of AI? Daniel Hammond (https://www.linkedin.com/in/daniel-l-hammond/), Managing Partner at Customer Driven Leadership LLC ( https://www.linkedin.com/company/customer-driven-leadership-llc/about/) and author of Customer Driven Leadership (https://www.customerdrivenleadership.co/) told us how this thinking can transform your organization.  Join us as we discuss: - What can prevent servant leadership from taking hold (11:10) - Why leaders get offended when flipping the organizational chart (18:58) - Short-term versus long-term planning and development (26:40) Check out these resources we mentioned during the podcast: - Daniel Hammond -https://www.linkedin.com/in/daniel-l-hammond/ - Customer Driven Leadership - https://www.customerdrivenleadership.co/ You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or at digitalgrowth.com.  Listening on a desktop & can't see the links? Just search for Banking on Digital Growth in your favorite podcast player.

You've heard of Servant Leadership. Well, now pay attention to Customer Driven Leadership (CDL). It's not necessarily better than Servant Leadership, it is an addition to. Why should you pay attention to this method? For starters, it has turned million dollar companies into billion dollar earners. But more importantly for the married entrepreneur, it has helped business owners gain the freedom from the business they desired when they first started. - Work-life balance! Now that I have your attention, you will want to listen to our interview with Daniel Hammond. If that name sounds familiar, we interviewed him and his wife, Carolina, in episode 92 “Trust: The Key To Marriage and Business Success.” https://marriedentrepreneur.co/blog/trust-key-to-marriage-business-success  He's back with his new book, “Customer Driven Leadership,” and discusses this amazing method that has been around since 1995. So this isn't some “latest and greatest” technique. It's been proven with businesses, nonprofits and bureaucracies around the world. Tune in and find out what CDL is and how it can help your business.

If you have to tell people that you're running a customer-centric organization, you are probably not. In this Expert Insight Interview, we welcome Matt Edmundson, Managing Director at Aurion Digital.

Brought to you by Athletic Greens (https://athleticgreens.com/naeem)Brought to you by Swannies  (https://naeemmahmood.com/swannies/)Brought to you by Whoop (https://naeemmahmood.com/whoop)Brought to you by Fundrise (https://bit.ly/3ypL7Nz)Interested in sponsoring the podcast?  Email n@naeemmahmood.comConnect with Daniel:Get Customer Driven Leadership:https://amzn.to/3oBVqd3Email:daniel@customerdrivenleadership.coLinkedin:https://www.linkedin.com/in/daniel-hammond-0491a6b4/

No matter what type of product your company develops, the goals and vision should always be customer-driven. Product managers need to understand their customers' pain points, and how they do their work in order to create proper frameworks and strategies. So, how do product managers create a stubborn long-term vision that is flexible in execution? This week, ProductTalk host and Transfix Director of Brand Content and Sustainability, Patrick Blute, interviews CareRev CPO, Filiz Genca, who shares insights on how to create customer-driven frameworks that align with your company's vision. 

Topics:   (7:11) - Brett's earliest memories of his strengths   (9:58) - Understanding different skills and abilities   (13:36) - Brett's early career   (18:08) - What was the moment of conception for Remind?   (26:03) - What were some pivotal moments early on?   (30:08) - How much did Twilio aid your growth?   (31:18) - What role did investor selection play into the success of Remind?   (35:00) - Transitioning into Omella   (44:18) - How many customers did you talk to before building the product?   (45:11) - What's the process of building conviction in your product?   (50:38) - How much wider is the purview of Omella than Remind in terms of the market it helps?   (55:11) - Thoughts on distribution, engagement and retention   (1:01:15) - How has the founder experience compared with your second company vs. the first?   (1:03:38) - How does leverage fit into structuring Omella?   (1:08:23) - What are the most common mental models you use to make decisions?   (1:12:50) - Do you find people to be overthinking while building a product?   (1:14:13) - Where would you like Omella to be in the next 5-10 years?   (1:15:09) - How do you ensure you can keep a small high-performance team rather than solve problems via headcount?   (1:16:16) - How often do customers that you interact with become evangelists for Omella?     Links: BrettKopf.com Brett Kopf on Twitter and LinkedIn   Omella   Remind   Acton academy   The Theory of Constraints   To support this costs of producing this podcast:  >> Buy a copy of the Navalmanak: www.navalmanack.com/  >> Sign up for my online course and community about building your Personal Leverage: https://www.ejorgenson.com/leverage  >> Invest in early-stage companies alongside Eric and his partners at Rolling Fun: https://angel.co/v/back/rolling-fun >> Join the free weekly email list at ejorgenson.com/newsletter >> Text the podcast to a friend >> Give the podcast a positive review to help us reach new listeners  >> Name-your-price subscription monthly, annual, or one-time: https://app.omella.com/o/9Bufa  >> Follow me on Twitter: @ericjorgenson >> Get in touch about sponsoring this podcast by replying to an email or DMing me on Twitter.

Laura talks to Nice Job's Shawn Hill about how to understand and create customer driven growth.

In the SaaS world, customer experience is king. Drive a great customer experience and customers will expand and renew their subscription to your service. Deliver a poor experience, and customers will quickly switch to a competitor and likely share their bad experience online. Genesis Lee, VP of Global Customer Experience at Allbound, shares how a … Genesis Lee: Customer Driven Partner Success Read More » The post Genesis Lee: Customer Driven Partner Success first appeared on Channel Journeys.

On this week's episode of Product Marketing Life, host Mark Assini is joined by Zakry Chami, Product Marketing Manager at Paystone and NiceJob.The pair discuss the role of product marketing in customer-driven growth, and how companies like NiceJob are empowering small to medium-sized businesses with the tools they need to take advantage of the same customer-driven growth practices used by medium and large enterprises.

On this week's episode of Product Marketing Life, host Mark Assini is joined by Zakry Chami, Product Marketing Manager at Paystone and NiceJob. The pair discuss the role of product marketing in customer-driven growth, and how companies like NiceJob are empowering small to medium-sized businesses with the tools they need to take advantage of the same customer-driven growth practices used by medium and large enterprises. 

In this session, we talk all about the need for enterprises to be customer-driven. We speak to Milan Guenther, President of the Intersection Group, and Jim Kalbach, Chief Evangelist at Mural. We talk about not only the importance of enterprises being customer-driven but how they can practically go about organizationally and architecturally achieving this, always thinking about the customer experience and everything they do. 

In this episode, MJ Peters, VP of Marketing at CoLab Software, shares how the manufacturing industry is sitting on a marketing goldmine. She joins Toph & Ryan to share her secrets for getting products on page one of search engines and talks about the importance of a pillar page as search engines grow increasingly smarter, plus much more---------Quotes“If you just write the following SEO ‘best practices, you're going to eventually get to the point where you're diminishing the value of the content to the customer – and you don't want to cross that line.”---------Key TakeawaysMarketing leadership has to own and embrace the idea that everything is customer first – this means giving marketers the resources they need to know their customers deeply.When marketing creates intent to purchase, more people will come to your brand through high-intent conversion points on your website.Lack of SEO competitiveness in the manufacturing space gives early adopters of content marketing an advantage in reaching page one of search engines. ---------Time Stamps:* (1:15) Meet MJ Peters, VP of Marketing at CoLab Software* (4:40) Transitioning from founder-led sales to process-led sales* (7:15) Search engines are getting smarter* (9:30) Pillar page importance now that historical SEO tactics are dead * (12:20) Giving Marketers space to create good content* (15:38) Creating a category: capturing vs. creating Demand* (25:48) How manufacturers are sitting on a marketing goldmine*(28:44) Great content lands and stays on page one*(30:00) Quick Hits--------SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn't rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.--------LinksConnect with MJ on LinkedInConnect with Christopher on LinkedInConnect with Ryan on LinkedInLearn more about CoLab SoftwareListen to The Industrial Marketing Show podcastLearn more about DemandJump

Shawn Hill with NiceJob joins us to discuss how to utilize your previous customers to build your online reputation and grow your roofing business.

How do you build a community of your customers from whom you can gain key insights about your financial brand? What obstacles stand in the way? In today's Clarity Calls episode, Erin Caldwell , Director of Client Voice at MX , and I dive into these questions to find out how to make Erin's customer-driven community the best it can be. In this episode, we discuss: Erin's customer-driven community Ensuring the sturdiness of a community built of competitors The four C's of community You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts , on Spotify , or here . Listening on a desktop & can't see the links? Just search for Banking on Digital Growth in your favorite podcast player.

Kevin Wessels is the Founder and Managing Director of RevSherpas LLC, a boutique business growth advisory and customer experience strategy consulting firm for the small business community. He has over 10 years of management consulting experience scaling global companies using his internationally proven and proprietary Client Connect!™ formula. He has worked with some of the fastest-growing digital agencies and financial institutions in the world to accelerate revenues and create more consistent cash flow quickly, inexpensively, and with less effort. To date, his largest client engagement involved directing a multi-year $60M global CRM strategy, digital customer experience, and marketing transformation program for a leading investment management firm. Kevin's specialties are building client-centric company cultures, maximizing employee engagement, boosting staff productivity, revitalizing underperforming marketing strategies, improving sales conversions, and increasing client retention to ultimately significantly grow profits. His work has appeared in CustomerThink, MyCustomer, SmallBizClub, TrainingZone, Disrupt, True Hollywood Talk, Small Business Sense, Hustler Minds, Successful Hacks, BossUp Weekly, The Business Times, Influencer Hustle, USA Business Radio, Thrive Global, and several other media outlets and publications. He is the author of the following books: 1) EXPONENTIALLY OUTPERFORM IN ANY ECONOMY: Proven Growth Acceleration Strategies for Time-Constrained Business Owners to Uncover MASSIVE Additional Revenue in Under 1 Hour 2) CLIENT CONNECT!: Why You Need An Elevated CRM Strategy To EXCEED Heightened Customer Expectations 3) GET THERE!: The Premier Peak Performance and Profits Playbook for Entrepreneurs 4) GROWTH GAME CHANGERS: How to Outshine and Outlast the Competition Without Burning Out 5) DIGITAL MARKETING DEMYSTIFIED: How to Generate MORE Leads Online Even if You're Not a Techie 6) FINANCIAL STATEMENT ANALYSIS MASTERY: The SIMPLE Way to Understand and Unlock Untapped Profits from Your Financials Even if You're Not a CPA or MBA Kevin earned his M.B.A in Finance from Saint Joseph's University and received his B.A. from Vanderbilt University with a double major in Economics and Spanish. Kevin resides in Houston, TX with his wife, two daughters, and mini Labradoodle.  Follow Kevin:  LinkedIn: https://www.linkedin.com/in/kevin-wessels-83748959/ Twitter:  https://twitter.com/KevinMWessels Website: https://revsherpas.com/ Amazon: https://www.amazon.com/Kevin-Wessels/e/B087X8ST52 Official Heart-repreneur® Site:  https://heartrepreneur.com

Today we are talking to Yoni Eini, the CTO at Upsolver. And we discuss how being customer-driven has been his key to career success. How Upsolver's data lake platform is an end-to-end data solution, and why Yoni prefers a company culture that doesn't focus on hierarchy.  All of this, right here, right now on the Modern CTO Podcast! To learn more about Upsolver, check them out at https://www.upsolver.com

Heather Samarin is the co-founder of Product Rebels and has over 17 years of experience in design, development, and management of customer experiences. She has held multiple product executive roles for successful companies like Intuit. With Vidya Dinamani, she co-wrote Groundwork: Get Better at Making Better Products. In this episode of the Product Science Podcast, we cover how to conduct scrappy research, improve your organization's usage of personas, and get buy-in from business leaders. Read the show notes to learn more: https://h2rproductscience.com/ep322-heather-samarin

Key takeaways:Learn how to lead a company through a CUSTOMER-DRIVEN purposeFind out the UNIQUE strategy GN Hearing deployed to survive and thrive in the pandemicThe value of being PEOPLE-CENTREDWhy Gitte's favourite day is MONDAY About Gitte:Gitte is President & CEO of GN Hearing and a member of the executive management since 2019. She brings a unique set of capabilities and values to the Executive Management within international management, finance, IT, sales, and marketing in the medical sector as well as deep insights into building digital communities. Gitte Aabo's career since 1992 has taken her through diverse managerial positions including finance, IT, and general management. In 2001, Gitte was appointed CFO and Senior Vice President, Finances & IT in LEO Pharma; in 2005, member of the Executive Board; in 2007, Deputy Group Managing Director, and from 2008 to 2019 Gitte Aabo was President and CEO in LEO Pharma. Gitte holds an MBA from Copenhagen Business School, an HD graduate diploma in business administration as well as a bachelor's degree in economy.Career inspiration, medtech opportunities, hiring solutions and market insights, all in one place. Find them here.

Today my guest is Abdel Tefridj. Abdel is the CEO and CPO at Data Bid Machine, designed to optimize companies' traffic acquisition. He is a technology and product executive with an extensive background in eCommerce, data science, and software development. He is advising several growing companies in their digital transformation and scaling their data science initiatives. Main Takeaways: ● Customer-driven innovation ● Customer-centric business framework ● Abdel's advice on how you can be more innovative and become a “think outside of the box” person Be sure to check out full show notes at https://innovationmeetsleadership.com/resources. You can connect with Abdel on Linked at https://www.linkedin.com/in/abdel-tefridj-innovation. Visit his company website https://www.databidmachine.com/ These are proven solutions to advance your leadership and innovation process. Check out our website innovationmeetsleadership.comor connect with us on Instagram or Facebook @innovationmeetsleadership Don't forget to subscribe and leave a 5-star review! Let's go transform something! --- Send in a voice message: https://anchor.fm/natalie-born/message Support this podcast: https://anchor.fm/natalie-born/support

What legacy are you going to leave when all is said and done? If you invest in the humanity of your employees, tell them the truth, and equip them with the tools to do their jobs and do them fearlessly, you're going to leave the kind of legacy that you can be proud of. On this episode of Conversations that Matter, we sit down with Jeanne Bliss, Founder and CEO at Customer Bliss for a discussion all about humanity, AI, and so much more. On the show we discussed: How the 3 block-long line of people saying goodbye to her father at retirement shaped the way she approaches her career Why the ability to swivel is more important now than ever before. How, with the right set of metrics, AI can be the game changer in your customer contact center Links discussed in the podcast: Jeanne Bliss website - https://www.customerbliss.comJeanne on LinkedIn: https://www.linkedin.com/in/jeannebliss/Jeanne on Twitter: https://twitter.com/JeanneBliss bgg Seth Godin Interview by Jeanne Bliss: https://www.linkedin.com/posts/jeannebliss_live-with-seth-godin-game-changing-author-activity-6663104983761768449--CbxBook: Would You Do That to Your Mother?: The "Make Mom Proud" Standard for How to Treat Your Customers https://www.amazon.com/dp/0735217815/ref=cm_sw_r_tw_dp_x_YodkFbARE1SKTBook: Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine https://www.amazon.com/Chief-Customer-Officer-2-0-Customer-Driven/dp/1119047609/To hear this interview and many more like it, subscribe to the Conversations that Matter Podcast on Apple Podcasts, on Spotify, or on our website.

Javier Maldonado is the Director of Corporate Facilities at VF Corporation - Outdoor Coalition. He has spent more than 25 years working in building management, starting from Real Estate and Property Management to his current Building Management position. Javier is detail-oriented and customer-focused, and he works with building budgets from $1M to $63M, making sure that even the most complex projects produce amazing results. In this episode… Building management is a balancing act. Finding an equilibrium between making a building comfortable and creating a place where people can be efficient is a key component to managing a building with care and detail. Asking the right questions on important details such as air regulation, plumbing, and sanitation on a regular basis is crucial to the work of a facilities manager. Javier Maldonado deals with concerns around the different facets of building management as the Director of Corporate Facilities at VF Corporation - Outdoor Coalition. With the coronavirus pandemic, he needed to pivot his work and his team from working in the office to working from home in an instant. And he found out that providing his team with the right tools allowed them to remain productive and effective despite the work proximity. In this week's episode of Watching Paint Dry, Greg Owens chats with Javier Maldonado, of VF Corporation - Outdoor Coalition, about how to effectively manage facilities remotely. Javier discusses how he moved his work from the office to the home and how he led his team in doing the same, and he also shares how he uses technology and agile methodologies in building management. Stay tuned.

Our second episode features Julia Dietmar, our Chief Product Officer at Vue.AI interviewing Judy Hsieh, former SVP of Digital Product and Marketing at Nasty Gal. The conversation highlights Nasty Gal's evolution over the last decade, Hsieh's opinion on the role of social media to propel brand presence and how an impactful online-offline retail strategy is usually driven by the customer itself. The Retail Podcast by Vue.ai, our first ever podcast series on Leaders in Retail is an exciting space for you. There's SO much going on in retail right now. Consumption patterns of shoppers are evolving so fast that brands need to be agile to be successful. Our podcast features the true champions of retail - We're interviewing CEOs, CTOs, Investors, heads of product, heads of innovation, merchandisers, buyers and all the other people that are shaping up this billion dollar industry. We're featuring amazing change-makers from Zilingo, Tata Cliq, Macy's and Mercado Libre in this series. Tune into our podcast to find out in what they're shaping and influencing the global fashion retail industry. Stay tuned to this space for details on our next episode.

I spoke with Eyal Iffergan, the president and CEO of Hyperion Global Partners, a consulting firm focused on legal business strategy and operations for the AmLaw 200 and Global 1000. We discussed the genesis of Hyperion Global Partners, how his team aligns the application of technology with consulting guidance, ways that the conversation about operational efficiency and innovation has changed in the past 10 years, and where the legal industry is headed.

Tiffani Bova, Global Customer Growth and Innovation Evangelist at Salesforce, joins Jen Spencer to talk about empowering sales teams in the SaaS industry in this episode of The Allbound Podcast. Tell us what you do as a Global Customer Growth and Innovation Evangelist. My number one focus every day is around customer success and evangelizing ways in which companies can leverage technology in new ways and reimagine the organization that is responsible for selling and bringing products to market. And more importantly, the entire experience that's created by brands. Growth and innovation are the two things that many companies are focused on today, whether it's a small business, medium or enterprise. So this was a great way for me to align to the broader remit that people were looking to accomplish this year. What are some of the biggest changes you've seen in sales over the years? For anyone who knows me, knows I love to call myself a recovering seller. What has really changed for me – and this may be cliche today – is that the customer really is different than they ever were even 10 years ago. When I was selling, people only had a PC on their desk, they didn't have them at home. Not everyone had a cell phone and they would turn off that connection when they went home. But now there's more power in the hand of the consumer than there was on their desk 10 years ago. So much is being generated by this connection between social, mobile, cloud and information. And the speed at which that technology is changing has reshaped the way consumers interact with technology and the way in which they conduct commerce between themselves and a brand. And that was the catalyst for people to then change the way they wanted to consume and sell in their business lives. I think the learnings from B2C are what is really accelerating and challenging sales from a process perspective. What do you think will continue to shape the way in which sales organizations function and succeed in this modern environment? We get caught up in ‘technology is going to solve all the problems we've been facing.' Technology to me is the enabling tool to help facilitate changes in people and process. If you just deploy technology, and you don't rethink the metrics you're tracking, the information you are able to gather, the kinds of behaviors that change because of the information gathered, how you should be allocating resources, etc. –– all of that has implications. If you just deploy technology to manage the team better and have more metrics, the relationship between the sales rep and that technology is not one of love. It's more viewed as big brother, and that's a people/process shift that should happen in tandem with any kind of deployment of technology. We've seen how effective a customer-led sales organization can function, are more organizations starting to embrace this? How do you see them implementing it? This is a big challenge. When you make a decision to put the customer at the true north of the decisions you make as an organization, you have to understand the gap between an executive making that decision and a person in the line of fire such as a customer service representative or a sales rep. They need to understand what it means to them. If we're going to become more customer centric, what does it change in my daily life? Do we do things differently, or are we just saying it and I'm behaving the same way. If you don't have that connection point between strategically at the executive level and the entire company doesn't understand what does that mean to their job, then you've really set yourself up for disappointment. You've got to get everyone rallied behind it. And it has to become a drumbeat of communication and engagement with all employees, because it really is about changing a mindset. And that is far more difficult than deploying new technology. It will take mindset, executive sponsorship, and inspiring the entire organization to understand what it means to be a customer-centric company. A couple of years ago you wrote a piece about how technology sales reps have “lost their mojo.” Since then have you noticed sales leaders getting better about empowering their sellers? Have the tech sales reps gotten their mojo back? A lot of that had to do with finding a new way while still maintaining the things that made them (sales people) successful in the past. You can't just forget everything, but you have to be willing to unlearn things we've done and relearn by using some of the new capabilities. While we've spent a lot of time helping the sales rep be a better seller, I think where we've got a blind spot is with the sales managers and they're the ones that are working every day to teach and coach. What's the one thing an executive can do today to empower their sales managers? Unfortunately, we live and die by metrics, and until leadership starts to say, “Hold on. If we're really going to become a customer-driven organization, that can't be the only thing we track.” Sales leaders have to start to think about the long-term game ––instead of going from lead to cash, you have to go from lead to advocacy. If you want a customer to not only buy from you, and also become a raving fan and advocate on your behalf...it's going to take more time. And if you're held to the same metrics, it's going to be really difficult. Sales managers have to work with their managers to advocate for more coaching and mentoring. Mindset is a huge component here and sales managers and leaders have to lead that charge by working with their team downstream different. Have you noticed a shift in tech companies building their own reseller channels as opposed to going through large distributors? You have to be able to solve against, who is the target customer at the end user level, and how does that end user actually like to buy the technology you sell? You can't solve to everything, especially if you're a small company, but you have to look for those hot spots. What are those two to three channels that satisfy the highest percentage of demand from your target end user? That's how you develop your indirect or your go-to market strategy. It's the “Bermuda Triangle of Segmentation.” Speed round questions: Favorite city? Somewhere in Hawaii Animal lover…yes or no? Yes Mac or PC? Both Uber or Lyft? Uber All expenses paid trip to where? I'd stay home!

Moe and Jeanne Bliss talk about a proven framework that has launched and advanced the customer experience transformation in both business-to-consumer and business-to-business companies around the world.