Podcast appearances and mentions of jenny poon

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Best podcasts about jenny poon

Latest podcast episodes about jenny poon

Business of Story
#476: How to Build Community and Collaboration Through the Stories You Tell

Business of Story

Play Episode Listen Later Aug 12, 2024 46:10


Jenny Poon, CEO & Founder of HUBB and CO-HOOTS, empowers entrepreneurs, especially those from underrepresented communities, to overcome barriers and seize the opportunities they deserve. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

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AZ Big Podcast with Michael & Amy
Ep. 65 - Jenny Poon talks about helping entrepreneurs

AZ Big Podcast with Michael & Amy

Play Episode Listen Later Dec 20, 2022 17:08


Jenny Poon, founder and CEO of HUUB, talks about helping entrepreneurs.

Econ Dev Show
70: Digital Entrepreneurial Support and Ecosystem Building with Jenny Poon

Econ Dev Show

Play Episode Listen Later Oct 24, 2022 27:32


In this episode, Dane talks with Jenny Poon about HUUB, a digital resource platform for economic developers to better serve and engage with their small business community. Like this show? Please leave us a review here (https://econdevshow.com/rate-this-podcast/) — even one sentence helps! Special Guest: Jenny Poon.

Speak with Presence
35. Do What Scares You – Jenny Poon

Speak with Presence

Play Episode Listen Later Oct 18, 2022 32:01


Episode 35:  Do What Scares You Jenny Poon is a serial entrepreneur and founder of CO+HOOTS. Ranked No. 4 coworking space in the U.S. by Inc.com, CO+HOOTS currently houses 280+ scaling entrepreneurs and small businesses and has been an integral role in creating hundreds of jobs locally. She has led CO+HOOTS from its inception in 2010 to being recently ranked the No. 1 most innovative coworking space in the world. Through her background in business, design-thinking and marketing, she built a place where she could connect with like-minded professionals who believe business growth comes from collaboration between different industries. She speaks regularly on leadership, the importance of nurturing innovation in the workspace and works tirelessly to bring visibility to coworking as a new economic development tool for building vibrant and equitable cities. Jenny serves as an advisor for numerous startups, Board Chair of CO+HOOTS Foundation (a 501c3 nonprofit) and as a mentor for several young entrepreneurs. Jenny was named Phoenix Business Journal's 2016 Phoenix Businessperson of the Year. The first minority and the first woman to receive the honor. Podcast sponsor:  William and Lauren If you want to see if it's a good fit to work with Jen V. and JRT on speaking courageously as a leader, schedule a free call: https://www.voicefirstworld.com/apply  

How to #KeepGoing
E5 P2 : Jenny Poon #KeepGoing

How to #KeepGoing

Play Episode Listen Later May 25, 2022 26:43


In the conclusion of Mari's conversation with Jenny Poon, the founder of HUUB and CO+HOOTS, Jenny shares how she built a co-working space one desk at a time and how she developed a 'mindset of creating efficiency' while working at her family's restaurant.

keep going huub co hoots jenny poon
How to #KeepGoing
E5 P1 : Jenny Poon #KeepGoing

How to #KeepGoing

Play Episode Listen Later May 18, 2022 32:11


Jenny Poon is Mari's guest on the podcast. Jenny is the founder of HUUB, a city-wide entrepreneur platform, and the founder of CO+HOOTS, a coworking space and entrepreneur center. In part one, Jenny shares what it's like running a co-working space before, after, and during the pandemic, why it's therapeutic to share your struggles, and the impact her immigrant parents had on her life and career.

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Everything Coworking
217. Jenny Poon on a Coworking Management Agreement Gone Wrong, Buying a Building and Automation Hacks

Everything Coworking

Play Episode Listen Later Sep 8, 2021 57:25


Jenny Poon is the CEO and founder of CO+HOOTS coworking in Phoenix, AZ. She is a true OG in the coworking industry with a wealth of experience to share. In this episode, we talk about: - How Jenny got her first space started by doing a management agreement with her landlord way back in 2010. - How she eventually moved her community into a building that she bought...after having her SBA loan pulled at the last minute and crowd-funding to save her business. - How favorite automation hacks to free up her Community Managers to focus on...community!

AZ Tech Podcast
#4: Jenny Poon, Founder & CEO, CO+HOOTS/HUUB

AZ Tech Podcast

Play Episode Play 59 sec Highlight Listen Later Feb 26, 2021 74:31


Entrepreneurship is in Jenny Poon's DNA. Her parents own and run a Chinese/Vietnamese restaurant in Minnesota and they worked hard so that Jenny could go to college and get a good job. They didn't want her to have to start a business like they did.  But, that's exactly what she did. Jenny's been running CO+HOOTS, a co-working space in Phoenix,  with her husband for more than 10 years. During that time, she's found several opportunities to give back to her community by helping fledgling entrepreneurs grow their businesses. Now, Jenny has launched HUUB,  which is a platform to provide entrepreneurs from all backgrounds with resources and training for success.Hamid and Jenny talk about growing up with immigrant parents, the stress of starting a company, and how to solve some of the country's biggest problems. 

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GovLove - A Podcast About Local Government
#412 Supporting Small Business Recovery in Mesa, AZ with Jaye O'Donnell & Jenny Poon

GovLove - A Podcast About Local Government

Play Episode Listen Later Feb 23, 2021 62:21


Mesa Cares. Two guests joined the podcast to talk about supporting entrepreneurship and economic development using an online tool and technical assistance. Jay O'Donnell, Assistant Economic Development Director for the City of Mesa, Arizona, and Jenny Poon, Founder & CEO of CO+HOOTS, discussed how the City worked with CO+HOOTS to support small businesses. Jaye shared what the City was looking for in providing technical assistance to help businesses recover from the COVID-19 pandemic. Jenny talked about how CO+HOOTS got involved and the creation of the online HUUB platform. Host: Lauren Palmer

Career Blindspot
082 Equity through Entrepreneurship Jenny Poon

Career Blindspot

Play Episode Listen Later Jan 21, 2021 49:18


“I was told NEVER to become an entrepreneur.” - Jenny Poon CBQ - “When’s the first time you felt COOL?” CoHoots founder, Jenny Poon joins us today. Jenny works to create equity through her entrepreneurship. She shares what brought her into the coworking space, BEFORE it blew up, and how navigating diversity and the working in cultivating resources to have the creative freedom we all seek. CoHoots.com

GCUC Radio
Jenny Poon - Founder and CEO at CO+HOOTS

GCUC Radio

Play Episode Listen Later Dec 7, 2020 36:27


Liz Elam and Jenny Poon, founder and CEO at CO+HOOTS talk about where it all began, where it is now, and where Jenny is going next. We explore how Jenny’s parents continue to fuel her love for creating equitable entrepreneurial ecosystems with their own inspiring story of perseverance and persistence. We talk about the importance of lowering the risk of entrepreneurship and small businesses, especially for people of color, using the government as a connector, and scaling on a city level. You don’t want to miss this. #gcucpodcast #JennyPoon #CO+HOOTS #entrepreneur #smallbusiness #poc #coworking #community

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HUUB | Powered by CO+HOOTS
How to run your business with robots

HUUB | Powered by CO+HOOTS

Play Episode Listen Later Oct 8, 2020 40:02


If you're wondering what robots can do for your business, you may be asking the wrong question. The right question is, what can't they? Automation helps you unlock endless possibilities by taking away the boring, repetitive tasks and helping you focus on what you're good at — as well as what you love to do. But before you can free up time, you need to train your robots. Jenny Poon, founder of CO+HOOTS and self-proclaimed automation nut, suggests spending three hours per week to start setting up your system. Once you do, you'll have much more free time and a happier work life.

Ignition Point
Understanding Your Partners with Jenny Poon

Ignition Point

Play Episode Listen Later Mar 9, 2020 17:52


For the second of our three episodes on overcoming struggle, I’m joined by Jenny Poon – the cofounder of Phoenix’s purpose-driven coworking space called CO+HOOTS. Together, Jenny and I are going to help you navigate the pitfalls of partnership by giving you clarity on the importance of understanding your partners and walking through how to prequalify potential partners.

How to Change the World
Ep. 103 Co+Hoots Founder Jenny Poon: How to change the face of entrepreneurship and why it matters

How to Change the World

Play Episode Listen Later Jan 21, 2020 60:44


Jenny Poon is a serial entrepreneur and the founder of CO+HOOTS, a purpose-driven coworking space in Arizona. Jenny is committed to building vibrant and equitable cities by bringing visibility to coworking as an economic development tool. She talks to Catherine about the childhood moment that changed everything for her, and has led her to a career dedicated to changing the face of entrepreneurship in our communities.  

Gruler Nation Podcast
Episode #71: Odeen Domingo, Co- Founder of CO+HOOTS

Gruler Nation Podcast

Play Episode Play 30 sec Highlight Listen Later Nov 13, 2019 45:26 Transcription Available


Odeen Domingo co- founded CO+HOOTS in 2014 with his wife, Jenny Poon. CO+HOOTS is a collaboration, coworking and community space, currently ranked #4 in the nation. CO+HOOTS houses 280+ scaling entrepreneurs and small businesses and has been an integral role in creating hundreds of jobs locally. CO+HOOTS mission is to extend entrepreneurship to different sectors. CO+HOOTS has held the largest youth coding event in the nation with the most diverse attendance, the largest pro-bono event in the nation and is now helping fight for equal pay in Arizona. As a trained journalist and content writer, Odeen has led the messaging behind some of the strongest local and national brands as a freelance writer, editor and content strategist. Are you interested in learning more about CO+HOOTS? Visit their website at cohoots.com, follow them on Twitter, Facebook, and Instagram @cohootsphx or reach out to Odeen personally by following him on Twitter @azc_domingo. Please Like, Subscribe, and Comment below! #cohoots #coworking #collaboration #communityspace #entrepreneurship #freelance #writer #smallbusinesses #arizona #success #podcast #InspirationwithGrulerNation #inspire #gruler #inspiration #GrulerNation #GrulerNationPodcast #gnp #arizonapodcast #scottsdale #yesphx #phx The Gruler Nation Podcast is a show that focuses on conversations with interesting "Level 10" people passionate about changing the world with their work, relationships and ideas. The show is hosted by Robert Gruler, an attorney and founding partner of the R&R Law Group, a criminal defense law firm based in Scottsdale, Arizona focused on helping good people charged with crimes move forward with their lives. Interested in being on the show or have a guest recommendation? Email Robert directly at robert@rrlawaz.com or visit www.robgruler.com for more information. Support the show (https://www.ericshouse.org/donate/)

Skyler Irvine Podcast
TSIS 117 Jenny Poon: Building a Better Community for Entrepreneurship

Skyler Irvine Podcast

Play Episode Listen Later Sep 9, 2019 69:17


On this episode of The Skyler Irvine Show, Skyler is talking to Jenny Poon. Jenny is a serial entrepreneur, award winning designer and strategist, and co founder of Co+Hoots.  Episode Notes: - Jenny 2016 Phoenix Business Journal's Business Person of the Year - What did Jenny do before owning Co+Hoots - How Jenny got into the coworking space - Tips for entrepreneurs  - Why networking and resources is the most important part of entrepreneurship  Connect with Jenny: Website: https://cohoots.com/ Website: https://www.jennypoon.com/ Instagram: @cohootsphx Instagram: @poondingo

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Square Stories
CO+HOOTS Founder/CEO Jenny Poon Talks Benefits of Coworking Communities, What Entrepreneurs Need, Finding the Right Partnerships

Square Stories

Play Episode Listen Later Jul 4, 2019 64:18


Jenny Poon is a highly diverse entrepreneur and the founder/CEO of CO+HOOTS, the largest coworking community in the state of Arizona. CO+HOOTS was ranked the No. 4 coworking space in the nation by Inc.com, and it currently serves as the home to more than 280 entrepreneurs and small businesses. Because of her tremendous success and the rapid growth of CO+HOOTS since it opened in 2010, Jenny was named Phoenix Business Journal’s 2016 Phoenix Businessperson of the Year, making her the first minority AND the first woman to receive the honor. She’s a regular speaker, giving presentations on topics including leadership as a millenial and the importance of nurturing innovation in the workspace, all while bringing visibility to coworking as an economic development tool for building vibrant and equitable cities. Oh, and she’s also the creator of “eeko studio,” a design and branding boutique committed to working with business, large or small, who are hell bent on having a positive impact on their community. Join us as Jenny discusses women and minorities in business, the immeasurable impact her parents had on her life and her vision for the future.

Lead Up for Women: Speak Up to Lead Up
Get out of your way, launch a business and be a badass!

Lead Up for Women: Speak Up to Lead Up

Play Episode Listen Later Jun 26, 2019 57:16


International Entrepreneurs
Interview with Jenny Poon

International Entrepreneurs

Play Episode Listen Later Nov 2, 2018 18:07


I got to know Jenny through the YTILI program in summer 2018 where she is a mentor. Jenny is a fascinating entrepreneur. She founded CO+HOOTS, a co-working space in Arizona, Ranked #4 in the nation by Inc.com. CO+HOOTS currently houses 280+ scaling entrepreneurs and small businesses and has been an integral role in creating hundreds of jobs locally.

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Skyler Irvine Podcast
Entrepreneurs Growing Together at CO-HOOTS with Odeen Domingo - #TSIS 86

Skyler Irvine Podcast

Play Episode Listen Later Jun 25, 2018 67:54


About Odeen Domingo: Odeen Domingo is an entrepreneur extraordinaire who co-founded CO-HOOTS, the CO-HOOTS Foundation, is the owner of Fresh Words Market, and puts in work as a word ninja at Eeko Studio. He has also interned for the Los Angeles Times in the newsroom and sports desk. After his dream internship, he moved on to working at the Arizona Republic and covered several different levels of sports. His passionate project, CO-HOOTS, has grown into a collaborate co-working space for entrepreneurs, startups, freelancers, and other influencers who want to share knowledge and grow with each other. Favorite AZ restaurant, venue, or activity and why? Matt's Big Breakfast -- I love breakfast. And this is my all-time favorite breakfast spot. I order an off-the-menu item that I usually have to explain to the server what it is. And the Griddlecakes are THE BEST. Who is someone that has had a major impact in the person you are today? My wife, Jenny Poon. Her passion, her drive and her business acumen are awe-inspiring. She has taught me several things about business and about myself. She has also give me the greatest gifts I could ever ask for -- our marriage and our daughter. What is your most memorable mistake you have made in your business or career? Partnering with the wrong person when we started the Foundation and putting 100% trust in that person without much oversight. What’s the biggest obstacle you've overcome? Not being able to retain my position as the Arizona Cardinals beat reporter at The Arizona Republic after the 2005 season. Advice to someone pursuing a career path in what you do? Everything boils down to empathy. Having empathy. Being empathetic. You have to be empathetic to people's needs and your audience's problems to add value to this world; to find solutions. Show Notes: Odeen’s sports writing and media background Working at the Arizona Republic What is CO-HOOTS and how did it start? His wife, Jenny, her background and design company, Eeko Studio Hurdles with CO-HOOTS Seeing companies grow (and graduate) with CO-HOOTS His role at CO-HOOTS today Improving skills at the Youth Change-Makers Summit What ‘Grit” means to him and succeeding as a company Mentors, strategizing, and learning from others Technical skills needed in business Marketing, digital media, and analytics versus creativity Advice for young entrepreneurs - technology and relationships Being self-aware, authentic, and empathic His excitement for the future Movement of celebration for women Soccer in America now and in the next decade World Cup and the right mentality Who would you like to be featured on The Skyler Irvine Show? Let us know at: http://www.skylerirvine.com/ Connect with Odeen Domingo on Twitter:  @azc_domingo Support Odeen’s Youth Change-Makers Summit and other upcoming events: http://cohoots.com/events/ Support the Co-Hoots Foundation here: https://www.azgives.org/cohootsfdn And don’t forget to connect with your host, Skyler Irvine, on Instagram: @skylerirvine Thank YOU for supporting us!

GCUC Radio
Episode 10 - Jenny and Iris talk Coworky Awards!

GCUC Radio

Play Episode Listen Later Apr 1, 2017 39:34


Jenny Poon of CO-HOOTS and returning guest Iris Kavanagh talk the Coworky Awards! Nominate a community or leader for an award here: http://coworkyawards.com

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On the Grid
Episode 8: Jenny Poon of CO+HOOTS

On the Grid

Play Episode Listen Later Sep 26, 2016 47:04


On the Grid and Jenny Poon are in cahoots! For Episode 8 of the podcast, we talk to the entrepreneur about her co-working space Co+Hoots, which is expanding to a new midtown Phoenix office with a goal of gaining 1,000 new members. The 14,000-square-foot building is three times the size of her previous location and will open Sept. 30. And she's got big plans. Co+Hoots is looking to create at least 100 new jobs, and host 400 community events and 52 lunch-and-learns a year. This is the story of start-ups in central Phoenix.

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The SuccessLab Podcast: Where Entrepreneurs Collaborate for Success

It's a question many business owners eventually face…does it make more sense to own commercial space or rent it? Both arguably have equal pros and cons. In this episode I talk to Jenny Poon, founder of eeko studio and Co+Hoots, about her decision to purchase the next space that is soon to become the new home of Co+Hoots. She talks about what ultimately drove their decisions and some of the biggest hurdles they had to overcome on the road to securing the building. Jenny also talks about the need to get creative around the loan structures and even funding the building…they launched a crowdfunding campaign (check it out!). Show references: Co+Hooots I'm in Co+Hoots Crowdfunding Campaign Quote of the Week: “Success is simple. Do what's right, the right way, at the right time. ~ Arnold Glasow Next week I'm in the lab with Nick Loper, founder of Side Hustle Nation. We talk all things side hustle of course! Be sure to tune! Until then, have prosperous week!

The SuccessLab Podcast: Where Entrepreneurs Collaborate for Success
Managing Growth for Multiple Businesses with Hugh Stephens

The SuccessLab Podcast: Where Entrepreneurs Collaborate for Success

Play Episode Listen Later Nov 12, 2014 38:31


Welcome to the SuccessLab Podcast episode #24! This week I'm joined in the lab by Hugh Stephens, founder of  Dialogue Consulting in Australia and the new Instagram scheduler app, Schedugram. He is one accomplished guy. He has served on the advisory board for the Mayo Clinic Center for Social Media, and also spoken extensively on the role of social media in the health care industry. Can you tell us a bit about your journey? I've been involved in all kinds of businesses small and large since I was still in school. About five years ago I started Dialogue Consulting, which is not a digital agency, but more of a consulting company specializing in social and digital. We do a lot of risk management for larger brands and their use in social media. A few years down the track, I identified a need to be able to schedule a post to Instagram. How do you know when to hire an employee vs. a freelancer? I've made terrible hiring decisions before. But really the question it comes down to for me is how much of a disaster would it be if this person suddenly disappeared? If they play a role in your business that is core to how you operate, then I'm of the perspective then you're better to bring them on as an employee. Have you created systems before hiring or delegating work to a freelancer? My attitude has always been you shouldn't outsource something you haven't done once before. I know for me, and this seems true for number of entrepreneurs, it can be hard to let go of certain projects and delegate. How have you been able to do that? It took me a very long time to be able to let go and realize other people do things differently and they don't always have to do things my way as long as the outcome is the same. You can to communicate clearly what the outcome should be though and that there's time constraints around that. With your company Dialogue Consulting, I thought you had a really interesting approach. You focus on increasing their internal capability and capacity, so they can use social media effectively. How do you go about increasing the capacity? One of the things about social media is that you can teach anyone to manage social media, so one of the areas we work on with our clients is identifying the people within the business who have knowledge or interest in social media and teaching them the technical implementation side of it. Are there common mistakes you see most businesses make? One is trying to do too many things. It's better to do a few things well than many things poorly. Another is really understanding your audience and what value they (the business) can provide to the business. You have to provide value. How do you know when it's time to make a safe exit from a social media platform? It's ok to ask the audience. Ask where they want to hear from you, what do they want to hear through this particular channel. Sometimes you have to go back to the market research phase. With Schedugram, I know you've had some bumps along the way. You are always very quick to alert customers and offer a solution or incentive. As entrepreneurs we're going to face obstacles and the road is not always smooth, do you have any tips for dealing with set backs or the unexpected challenges that arise? I'm of the opinion that it's always best way to manage PR is to be as transparent as you are. People understand that mistakes happen, and what you need is to be building up that bank of trust so when something does go wrong, explain what went wrong. This is the problem, this is how we dealt with it, and this is how we're going to make sure it doesn't happen again, and here's what we were going to do to correct it. Do you have a tip, tool or even a book you can share? Something you're loving right now? I am a big fan of Business Model Generation. How can people connect with you? Twitter: @hughstephens Email: hughstephens at hughstephens dot com This week's Biz Hack: This one actually came from a fellow SuccessLabr, Jenny Poon. She came across a productivity hack on Fast Company that suggests allotting a theme to each day to help maintain focus when distractions occur. Jack Dorsey, CEO and co-founder of Square, noted doing this while he was simultaneously guiding Square and Twitter, to quickly refocus the day's tasks when a distraction would interrupt the flow. So for instance, his week might look like this: Monday - Focus on management and running the company Tuesday - was dedicated to product Wednesday - Marketing, communications and growth Thursday - Developers and partnerships Friday - Company culture and recruiting Saturday - Day off for hiking Sunday - Reflect, feedback, strategy, get ready for the rest of the week  Action Items: Try dedicating themes to each day of the week. If you're not sure where to start or which themes to set, try listing out all of your regular work activities so you can identify common themes. Then separate these tasks by theme. If you try it, let me know if it works for you in the comments section.  Quote of the week: “No matter how low the pendulum swings, there's a high just on the other side. Be thankful for the failures, because those speak to you in a language you'll never hear. You learn through failure.” ~ Tanner Lawley Next week I talk with Matthew Manos. He is the other of “How to Give Half of Your Work Away for Free,” and was named one of “Seven Millennials Changing the World” by The Huffington Post. He's done a lot and he's only 26! And if you're compelled to do so, please rate The SuccessLab Podcast in iTunes…but only if you like it. Until next week, be prosperous!

The SuccessLab Podcast: Where Entrepreneurs Collaborate for Success
Finding Success By Building Community With Jenny Poon: SuccessLab Podcast 19

The SuccessLab Podcast: Where Entrepreneurs Collaborate for Success

Play Episode Listen Later Sep 23, 2014 46:22


Welcome to the SuccessLab Podcast episode #19. In this episode, I'm in The Lab with Jenny Poon! She is the founder of eeko studio and Co+Hoots, a co-working space in downtown Phoenix, and co-founder of Co+Hoots Foundation. In this episode we discuss how Jenny hatched and grew two businesses by tapping the power of community, prioritizing and hiring the right people. Can you tell us a little about your journey? How did eeko studio and Co+Hoots come to be? Eeko studio is a graphic design studio. I started that in 2009. It hatched from bad experiences working for different organizations. I worked for a range of different companies and some of them had really bad leadership, and some of them developed some bad culture and company morale. How have you built up the Co+Hoots community over the years? Did you have a definitive plan or have things developed as you've gone along? I go into all these business meetings, and these pitch sessions with these people who have been around in business for a long time. They talk about business plans and goal setting, and I feel a little embarrassed because we didn't plan that well with this. So there's definitely been a lot of things that I've learned over the years. I did not have a plan to begin with. I hatched this little idea and launched it in a month. I had very reasonable goals and I'm pretty conservative with my goals to make sure that I'm still motivated to move forward. At what point did you decide to bring on help? I thought that this could grow without any kind of staffing so I didn't plan to hire staff and I was just aiming for sustainable plus extra so it could have a little nest egg fund. Co+Hoots is a side project of mine so it wasn't anything that I had planned to make money off of, so I didn't build that into it. Then I realized that "Ok, now we're at 30 people, we should probably have someone here making sure the lights continue to stay on and that people are locking the doors." In terms of building the community around it, everything from having the owl mascot to different events like Food Truck Wednesdays and the Mid-Week Mind Tweak, how have those things come about? Have you planned how to build the community in that regard? No, this community is truly built by our community. The only thing I really did was force some interactions, force some questions - some leading questions. I often sit down with our members and have those conversations of “What do you think we should be doing?" "Do you have any good ideas?" Was there ever a point, maybe early on, when you tried to do everything yourself? I still get there. Early on, definitely. I think that when you are starting a business, you just have to know that you are going to be doing everything yourself in the beginning until you can ramp up in terms of salary and in terms of revenue to be able to support another staff member. Is there anything you know now that you wish you knew when you first started out? I wish I knew how important it was to hire the right person and I still have to remind myself about that every day. There is a level of training that goes with every role, but the most important thing that I've learned is making sure that you hire the right person. Do you have any efficiency tips or tools you can share?  Yes! (Here comes my royalty check!) I use Asana a lot. I'm really into these small start-ups that have great technology because they are constantly focused on customer service and improving their business and they're really listening to customers. So I really like Asana, they obviously have a bigger team but they are constantly improving their App. I love Freshbooks, which is my billing system. I also set up routines. Every night before I go to bed I look at my calendar so I can mentally prepare myself, and check my email and make sure anything that needed to be responded to did get a response. Other apps I love: CloudMagic Sunrise Postagram Pocket This week's Biz Hack: Generally, if you've considered trying to get media coverage, you already have a wish list of publications, websites, or TV or radio shows you would like to go after. For a while, when Oprah was still on regular television, if I had a dollar for every time a client said they wanted to be on the show, I'd have tens of dollars. I'm joking, but this was a very real goal for many clients. And while I'm a big proponent of aiming high, you also have to have a more realistic and strategic game plan just in case Oprah or Mashable doesn't come calling. So how do you build a media list to target? Start with your end goal in mind - what your goals? Is it to position yourself as a though leader or industry expert? Gain visibility for a specific product? Build brand awareness among a specific demographic? Zero in on your target audience - while media exposure in large media outlets with massive audiences is great, sometimes it's the niche media outlets that deliver the biggest return. When you target niche media outlets you are tapping into an audience that is often more attune to what you may have to say or offer. For instance, I work with a company that makes rugged mobile tablets, and our primary focus is industry publications in specific verticals like trucking and transportation, warehousing, machinery, and oil and gas. Not very sexy, but the people who read these publications are most likely looking for technology like this. Discover what your audience reads - there are several ways to go about this. Some ideas include: Poll your audience - If you already have audience (perhaps on your Facebook page, an email database, or blog following), simply ask them what media they most consume. You can either leave it an open ended questions, but you may get responses all over the place, or if you have a general idea, you could ask them to rank a list of specific media outlets. Review media kits - most media outlets will have a media kit, usually in their advertising section that will outline their reader demographics. Some go really in depth with the demographic information (this information is also great for creating your buyer personas) so you can see if it's targeting the right audience for you. Research social networks - this one can be a bit time intensive, but you could also search on Facebook for people interested in a specific topic or your industry. You can add other filters like location, gender, age, etc. and see, based on their likes, what media they may be engaging with. Look at your competition - Take a look at who is covering your competition. These media outlets will obviously be interested in your industry or topic and perhaps you can offer them a fresh perspective. Google keywords - Search keywords relevant to your industry or topic and see who is currently covering it. This might help you discover new media outlets you can target. It might also give you some ideas on what and how to pitch them. Timeliness - the other thing to take into account is the timeliness of the news you are trying to get coverage for. If you have a product that is launching soon or an upcoming event that's only a couple weeks out, targeting print magazines that have 4-9-month lead times (some even more), wouldn't be the best strategy. You'll want to go after more immediate outlets like daily print, online or TV media. Hopefully this helps get you started on planning your media outreach campaign! Action Items: This week's action item doesn't have anything to do with the Biz Hack for a change. Your action time is to systematize and document one process you routinely do in your business. We all have them, so just pick one. Creating a system for that process then documenting will allow you to easily delegate this task, should you decide to offload some of your work down the road. For those of us who have trouble delegating because you think no other human being can possibly do this task as good as you, creating a system and documenting it will help you see that it just might be possible. If they follow your amazingly awesome process of course. Quote of the week: Another Seth Godin great! “Quit or be exceptional. Average is for losers.”~Seth Godin Next week we're in the lab with Tim Paige, the conversion educator at LeadPages. It's an awesome interview...he provides great marketing tips! Be sure to tune in. Until next time, have prosperous week!

Doubt The Doubts | Crazy Cool People Sharing Great Tips, Tactics, & Tools
0160 Making Shared Workspaces Work with Jenny Poon

Doubt The Doubts | Crazy Cool People Sharing Great Tips, Tactics, & Tools

Play Episode Listen Later Jan 22, 2014 46:53


Jenny Poon lays out the pluses and minuses for shared work spaces.