Everything Coworking

Summer is here—and while the kids are out of school, your pipeline might be slowing down too. But don't worry, I've got three ideas to help you bring in extra revenue during the slower months, and even build momentum heading into fall. Whether you've got open offices sitting empty, a virtual mail program that's been collecting dust, or phone booths that aren't pulling their weight, I walk you through how to turn these underused assets into revenue-generating machines. I also share some creative packaging and pricing ideas and how to test new concepts without getting stuck in analysis paralysis. What You'll Learn: Why now is the perfect time to start—or focus on—your virtual mail program How to turn an unused office into a styled-up part-time rental for parents and travelers A clever way to monetize your phone booths (yes, really) How to sublet your members' offices while they're out of town—win-win The importance of clearly communicating your phone call setup to prospective members Resources Mentioned in this Episode: Register for The Mailbox Moneymaker Challenge Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

Craig Baute is a familiar name in the coworking world—and he's got a big update. After 13 years of running Creative Density, he made the leap and merged his coworking brand with Thrive, another local Denver operator. In this super candid chat, Craig dishes on what led him to walk away from day-to-day operations, what the structure looks like now, and why he's finally embracing weekly meetings. Whether you've hit the scale ceiling or you're just wondering what it looks like to not be the boss anymore, this episode is a must-listen. What we get into: Life with two kids, four coworking locations, and one burnt-out founder Why losing a trusted team member forced Craig to rethink everything The call that changed it all: how a casual “Let's do lunch” turned into a merger The power of middle management (yes, it's a thing in coworking now) Thrive's operating structure and how Craig fits in post-merger The mental shift from “owner” to “team member” — and how that changes everything Why most spaces stall at 2–3 locations and how combining forces helps you scale 68 fake plants, a $6,500 coffee machine, and why Switchyards has everyone's attention Thinking about selling? Merging? Scaling beyond your comfort zone? This episode might be the nudge (or reality check) you need. Bonus: Yes, Craig and Jamie share a birthday. Yes, that makes this episode extra fun. Resources Mentioned in this Episode: Get on the Waitlist For The Mailbox Money Maker Challenge Craig's LinkedIn profile Creative Density website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

If you're still asking people to "fill out a form" to book a meeting room—this episode is for you. I'm joined by Miro Miroslavov, CEO and co-founder of OfficeRnD, to talk about why e-commerce is no longer optional for coworking spaces, and how their new Growth Hub is making it easier than ever to meet customer expectations—and convert website visitors into paying members. We cover how consumer expectations have shifted, why friction kills revenue, and how the most successful operators are rethinking their websites and booking flows for today's demand. In this episode, we cover: Why meeting room bookings, day passes, and even small offices need to be available for instant online purchase. The two user personas your coworking website must serve—and how to optimize for both. Why booking friction is leaving money on the table, and how to reduce it. How OfficeRnD's Growth Hub helps operators capture and convert demand in a competitive market. What's changing in demand gen as users move from Google to AI-powered search—and how to stay visible. Miro also shares how operators are already using the Growth Hub to boost bookings and better measure ROI, and what features (like dynamic pricing and deeper CRM integration) are coming next. If your goals include better marketing performance, more bookings, and a more profitable bottom line—you don't want to miss this conversation. Resources Mentioned in this Episode: Miro's LinkedIn profile OfficeRnD website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

If you're not optimizing your coworking space for quick, seamless online bookings—especially for meeting rooms and day passes—you're leaving serious money on the table. In this solo episode, I break down the real numbers behind poor user experiences, what the latest coworking tech can actually do for your bottom line, and why every single operator needs to rethink how they serve the on-demand customer. Whether you're in a small market or managing multiple locations, this episode will help you see your website, your phone booths, and your meeting rooms in a whole new light. We cover: Why conversion rate optimization on your website is the fastest path to more revenue—and what's getting in the way Real math on what a 5% improvement in booking conversions can do for your bottom line How operators are using new tools like Elumo and Growth Hub to monetize amenities and eliminate friction Why the traditional “tours-first” mindset doesn't match today's on-demand buyer behavior Why your meeting rooms (and phone booths) should be treated like products with real dollar value—and how to make that happen with minimal effort Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

Operators are seeing growing demand for meeting rooms and private call space—but squatting, no-shows, and friction-filled booking systems continue to cost time and revenue. James Shannon and Kurt Patrick from Essensys join the podcast to share how they're tackling those pain points with Elumo, a new product that simplifies access, booking, and billing in one smart, user-friendly system. In this conversation, we cover: The real cost of squatting and how much revenue is lost from underutilized shared space. Why Essensys built Elumo and how it's solving both revenue leakage and poor user experience. How Elumo uses Apple and Google Wallet integration to streamline access and eliminate the friction of traditional booking systems. The role of dynamic pricing and data-driven utilization in maximizing revenue from shared spaces. How Elumo works with (not against) your existing tech stack, including OfficeRnD and other booking platforms. If you've ever wondered how to monetize your meeting rooms without creating more headaches for your community managers, this episode is for you. Resources Mentioned in this Episode: Kurt's LinkedIn profile James' LinkedIn profile essensys website elumo by essensys website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

Roseline and Merlinn are the sister-duo behind Holistic Executive Suites in Boynton Beach, Florida. With backgrounds in healthcare and project management, they took their unique coworking model from concept to reality—serving holistic health practitioners and wellness-focused professionals. In this episode, they share how they built a space that goes beyond office rentals, creating a supportive business environment tailored to their members' needs. We dive into their journey, the challenges of launching a niche coworking space, and the strategies that have helped them grow. We cover: How they turned their personal need for space into a thriving coworking business. Why they chose a "wellness-first" niche and how it impacts their operations. The challenges of marketing a specialized coworking space—and what actually works. Lessons learned about community-building before and after opening. Why they chose not to list pricing on their website and how they guide prospects to the right membership. If you're thinking about launching (or refining) a niche coworking space, this episode is packed with valuable insights! Resources Mentioned in this Episode: GCUC discount code: EVERYGCUC for 20% off - https://na.gcuc.co/ Roseline's LinkedIn profile Merlinn's LinkedIn profile Holistic Executive Suites website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

The biggest real estate operator in the world—the U.S. federal government—is making a bold move toward flexible work. Mark Gilbreath, CEO of LiquidSpace, joins us to break down what this means for the coworking industry, why it signals a major shift in how large organizations view their real estate portfolios, and what coworking operators should be doing right now to prepare. In this episode, we cover: How the GSA's new enterprise-wide marketplace for flexible work could change the coworking industry. What it means when a government agency starts thinking like an enterprise occupier. How coworking operators can position themselves to capture demand from this shift. Why flexible office space is becoming a critical piece of workplace strategy for major organizations. Mark's insights on how the coworking industry is evolving—and what's next. This is a huge step forward for the coworking and flex space industry. Don't miss this conversation! Resources Mentioned in this Podcast: GCUC discount code: EVERYGCUC for 20% off - https://na.gcuc.co/ Mark on LinkedIn LiquidSpace website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

Coworking spaces often promise community—but what does it really take to build one that's engaged, vibrant, and truly member-driven? Liz Barney, Director of Marketing & Community at Cahoots in Ann Arbor, Michigan, joins us to share how her journey from remote worker to coworking leader led to a game-changing experiment: a member-led approach to building community and social events. In this episode, we dive into: How Cahoots launched its “Community Committee” and empowered members to take ownership of events and initiatives. Why structured, member-led engagement can be more effective than traditional coworking social events. Lessons learned from different types of community-building experiments (what worked and what didn't!). The surprising ways introverts and extroverts engage in coworking spaces—and why a variety of offerings matters. How this approach fosters deeper connections, improves retention, and makes coworking spaces truly feel like home. This episode is packed with practical takeaways for coworking operators who want to level up their community strategy—without putting everything on their community team. Resources Mentioned in this Episode: GCUC discount code: EVERYGCUC for 20% off - https://na.gcuc.co/ Liz's LinkedIn profile Blog post describing the experiment: How Shared Purpose Creates Community For Remote Workers Cahoots website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

What happens when a seasoned real estate investor decides to dive into coworking? James Westbrook, co-owner of Magnolia Woods, shares his journey from corporate sales to running two successful coworking spaces in the Houston suburbs. We talk about the challenges of expansion, why office-heavy coworking models work in his market, and the strategies that keep his spaces full. In this episode: How James transitioned from real estate investing to launching coworking spaces The pros and cons of owning vs. leasing coworking properties Why private offices are the key revenue driver in his suburban market Marketing and lead generation strategies that actually work (including what didn't) The power of community in coworking—without forcing happy hours If you're an operator thinking about expansion or a real estate investor eyeing coworking, this episode is packed with insights! Resources Mentioned in this Episode: GCUC discount code: EVERYGCUC for 20% off - https://na.gcuc.co/ James' LinkedIn profile Magnolia Woods website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

If summer has ever meant fewer members, lower revenue, and way too much empty space in your coworking business, this episode is for you. A seasonal slowdown can feel inevitable—but smart coworking operators know how to stay ahead of the dip. In this episode, we're diving into three powerful, low-lift strategies that can help you: Create predictable revenue (even if members pause their coworking plans). Leverage creative offers to attract new members who actually need space in the summer. Lock in cash flow now so you're not scrambling when June rolls around. Plus, we cover: The most underrated coworking growth strategy that gyms have been using for years—and why it works even better in a coworking space. A simple tweak to your current membership model that could add thousands in revenue before summer even starts. How to make sure your summer marketing connects with the right people - so you're filling desks, not just throwing out random discounts. Don't wait until your space is half-empty—tune in now and set yourself up for a strong, profitable summer! Want a custom plan to avoid the summer slump? Book a call with a mentor at CoworkingMentorship.com and build a strategy that works for your space! Hit play and let's make this your most profitable summer yet! Resources Mentioned in this Episode: **GCUC discount code: EVERYGCUC for 20% off >> https://na.gcuc.co/ Get on the waitlist for the Mailbox Moneymaker Challenge! Join the coworking mentorship program: CoworkingMentorship.com Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

In this episode of the Everything Coworking podcast, I'm joined by Leslie M. Bosserman, the powerhouse Co-Founder and Community Manager at The Makers Place™ in Sacramento. Leslie has blended coworking with licensed childcare, creating a unique and welcoming space for working parents. With a background in education, leadership coaching, and a passion for intentional community, Leslie has taken coworking to a new level. Join us as she shares the journey of building The Makers Place™, lessons from creating a family-friendly coworking environment, and the value of staying connected to core values. We talked about: How Leslie's diverse background in education, coaching, and community-building informed The Makers Place™ model The journey from idea to reality – including buying a building in record time and finding the ideal setup for childcare and coworking Designing a childcare program that prioritizes flexibility and quality, allowing parents to work confidently Valuable insights into operating a coworking space that supports both parents and children Balancing work, family, and the daily demands of running a coworking space Resources Mentioned in this Episode: **GCUC discount code: EVERYGCUC for 20% off >> https://na.gcuc.co/ Leslie's LinkedIn profile The Makers Place™ website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

If you've ever thought, Maybe I should switch my space management platform…—this episode is for you. Your space management software is the backbone of your coworking business. It handles bookings, invoicing, door access, reporting—basically, everything that keeps your space running smoothly. But what happens when it's not running smoothly? Before you hit the eject button and sign up for the latest and greatest platform, let's talk about what's really involved in switching. Because spoiler alert: It's not just a quick flip of a switch. In this episode, I cover: ✅ How to decide if switching is actually worth it—or if you're just experiencing software envy ✅ The painful parts of migrating to a new system (including the fact that your members will have to re-enter their credit cards—yep, all of them) ✅ The importance of choosing a platform that will grow with you—not just one that solves today's problems ✅ Why building your own platform is probably not the answer (trust me, it's a massive undertaking) ✅ Why none of these platforms have a real CRM—and what you need to do about it Plus, I'll share the #1 thing operators forget to ask about their new platform—and why it can make or break your experience. Thinking about switching platforms? Listen in before you make the move! Resources Mentioned in this Episode: **GCUC discount code: EVERYGCUC for 20% off >> https://na.gcuc.co/ Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

Your Google Business Profile is more than just a listing—it's the front door to your coworking space online. And if it's not up to date, you're missing out on members. In this episode, we're diving deep into why your profile matters, how Google ranks coworking spaces, and what you can do right now to increase your visibility and bookings. We cover: Why your Google Business Profile is the top of your coworking sales funnel How fresh reviews can push you ahead of the competition The must-have details that make or break your listing The Google Review Challenge—why it's time to automate the process Pro tips for keeping your profile active, engaging, and optimized for conversions If you're ready to bring in more members without increasing your ad spend, this episode is a must-listen. Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

Starting a private practice is hard. Doing it alone? Even harder. That's why Laura Spiller, PhD, founder of Practice Age Therapist Collective, created a shared workspace that supports therapists in their entrepreneurial journeys. Laura shares her story of launching a coworking space designed specifically for mental health professionals, the lessons she's learned, and the community she's building in Houston. In this episode, we talk about: How Laura's experience as a relationship therapist led her to entrepreneurship. Why shared workspace is the future for therapists balancing in-person and virtual practices. The unique needs of therapists and how Laura designed her space to meet them. Building an online community alongside a physical space for deeper connections and support. Lessons learned from navigating leasing, marketing, and launching a hyperlocal niche space. Laura's story will inspire you to think creatively about building community and sustainable business models. Resources Mentioned in this Episode: **GCUC discount code: EVERYGCUC for 20% off >> https://na.gcuc.co/ Laura's LinkedIn profile PractiSage website PractiSage Instagram Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

In this episode, Jamie talks with Amanda Findlay, Executive Director at Matchbox Studios in Lafayette, Indiana, about leading a coworking space that is more than just a place to work. Matchbox Studios thrives as a nonprofit organization, blending coworking, innovation, and community-building in a town with a population of just 70,000. Amanda shares how their unique approach has fostered a loyal and diverse membership base while supporting local economic development. We talk about: How Matchbox Studios evolved into a thriving nonprofit coworking space. Why their model focuses on community and shared spaces rather than private offices. Strategies for engaging local HR departments to attract and retain talent. The value of offering unique resources like a makerspace and acceleration programs. How Matchbox Studios keeps their mission-driven business sustainable. This episode is packed with inspiration and actionable insights for anyone interested in coworking, community building, or nonprofit innovation. Don't miss Amanda's story of growth and impact at Matchbox Studios Resources Mentioned in this Episode: Amanda's LinkedIn profile MatchBOX Coworking Studio website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

In this episode, Jamie is joined by Emanuele Sisti, founder of Innovation Campus, a coworking brand with locations in Spain and Italy. Emanuele shares his inspiring transition from engineering to entrepreneurship and his journey to create vibrant coworking spaces tailored for international communities. With an emphasis on connection, design, and adaptability, Innovation Campus thrives in competitive markets while fostering a global community. In this episode, we cover: How Emanuele's engineering background shaped his approach to launching Innovation Campus. The unique challenges and opportunities of serving expats in coworking spaces. Balancing growth and consolidation while maintaining community-focused values. The competitive coworking landscape in Spain and strategies for standing out. Creative partnerships and expanding into new markets on a budget. Emanuele's story is a must-listen for anyone looking to grow their coworking space or gain inspiration for building a global community! Resources Mentioned in this Episode: Emanuele's LinkedIn profile Innovation Campus website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

Are your community managers ready to help your coworking space accomplish goals with less friction in 2025? In this episode, we're diving into the four key strategies to align, empower, and strengthen your team for success.

Tamara Payne is a multi-passionate, human-centered entrepreneur and a master connector...it makes sense that she ended up in coworking! Tamara owns Ensemble Coworking, along with a coaching business. This episode is full of gold nuggets on how she structures a team that allows her to work on the business, not in it, and how she has created a profitable business that is still community-first (check out her Google reviews!) In this episode, Tamara shares: The transition from a marketing business to launching a coworking space in Fort Worth and the challenges she faced. Why a strong, community-focused culture is at the heart of Ensemble Coworking's success and how it impacts member retention. The role of a visionary and integrator in a coworking business partnership and how to work through early-stage challenges. How they leveraged organic marketing and word-of-mouth to grow their business and build a loyal community. Insight into their diverse revenue streams, including meeting room rentals, virtual memberships, and dedicated desk options. Tamara's journey proves that, with the right mindset and a community-first approach, a coworking space can thrive. Resources Mentioned in this Episode: Q1 2025 Planning Session - Join us! Tamara's LinkedIn profile Ensemble Coworking website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Community Manager University Follow Us on YouTube

Aligning incentives is critical...unfortunately, our intuitiion sometimes leads us to bonus performance that should be intrinsically rewarded....and we end up sending a signal that table stakes behaviors are actuall going above and beyond the call of duty. On this episode, we go through some unexpected findings on how to do bonuses right and walk through coworking-specific applications.   Resources Mentioned in this Episode: Harvard Business Review Article: Research: When Bonuses Backfire Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

Hope is not a strategy. One of the pitfalls of being an entrepreneur is that we tend to like to just keep moving. But actions taken at random will not get us closer to our goal as fast as focused actions taken against a plan. In this episode, we introduce a "12 Week Year" planning framework and invite you to our Q1 2025 planning workshop. Resources Mentioned in this Episode: The Q1 2025 Planning Workshop for Coworking Space Owners The Twelve Week Year book Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

In this episode of the Everything Coworking Podcast, I'm joined by Dorothy Rogers-Bullis and Dan Bullis, founders of Saratoga CoWorks. Known for their community-focused approach, Dorothy and Dan are experts in creating coworking spaces that blend functional design with personal touches. Together, they discuss their philosophy on coworking design, the power of local connections, and how they've used their own design backgrounds to cultivate an inviting environment at Saratoga CoWorks. In this episode, you'll hear: How Dorothy and Dan's background in business interiors led to their unique approach to coworking space design. Key design elements that set Saratoga CoWorks apart, including flexible layouts and personal touches. Strategies for balancing aesthetics and functionality to create a welcoming yet practical environment. Insights into how they build relationships with members, making coworking spaces feel like a true community. Practical tips on using design to cater to the evolving needs of coworking members. Whether you're designing your own coworking space or looking for ways to enhance community-building, this episode with Dorothy and Dan offers valuable insights into building coworking environments that support both form and function. Resources Mentioned in this Episode: Dorothy's LinkedIn profile Daniel's LinkedIn profile Elisabeth LaPierre on LinkedIn Saratoga CoWorks website drb Business Interiors Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

In this episode, Jamie chats with Amanda Lewan, CEO and co-founder of Bamboo, about her journey from a grassroots coworking concept in Detroit to leading three thriving locations across Michigan. Amanda shares invaluable lessons on building sustainable, hyperlocal coworking communities, and how community support, private offices, and strategic expansion can drive success. We talked about: How Amanda built Bamboo from a small pop-up to three high-demand locations, starting with $5,000 and a passion for community Insights on navigating the coworking needs of different markets and why hyperlocal adaptability matters The importance of small private offices for stabilizing revenue and meeting community needs Bamboo's approach to forming a launch committee to integrate authentically into new markets Leveraging community-driven initiatives and strategic property ownership to create a sustainable coworking model Resources Mentioned in this Episode: Amanda's LinkedIn profile Bamboo website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

In this solo episode, Jamie breaks down the critical elements of sales funnel automation and member onboarding, drawing from personal experiences outside the coworking world. Jamie explores the power of creating a frictionless sales funnel and dives deep into how a strategic onboarding process can drive member retention. Here's what she covers: The role of automation in streamlining your sales funnel to convert leads without missing a beat How to use text messaging and email automation effectively to engage potential members Why first impressions during the onboarding process are key to creating a lasting member relationship Simple strategies to gather feedback from new members and improve your space's experience Practical tips for avoiding the common pitfalls of automation, from broken links to inappropriate messaging tone Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

In this episode, I'm excited to chat with Sarah Athanas, Co-Founder of Groundwork Coworking in New Bedford, Massachusetts. Sarah's story of starting and growing a coworking space in a smaller market is inspiring, full of persistence, creativity, and community building. She shares how her experience living in Argentina planted the seed for Groundwork and how she navigated the challenges of building a business from scratch in a city that needed it. Here's what we dive into: How Sarah's experience at an Argentine coworking space inspired her to bring the concept to New Bedford The unique journey of partnering with the city and using grant funding to get Groundwork off the ground What it's like to grow a coworking business in a smaller market and how patience and persistence paid off Insights on expanding to a second location and the importance of finding the right partners The evolving role of nonprofits and the offshore wind industry as key members of Groundwork Resources Mentioned in this Episode: Sarah's LinkedIn profile Groundwork website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

In this episode, I chat with Evan Preslopsky, Senior Sales Manager at VentureX and Office Evolution, about his unique path from fitness to coworking sales. Evan shares how his background in fitness and construction sales has influenced his approach to building broker relationships and scaling sales across multiple coworking locations. What you'll learn in this episode: Evan's journey from the fitness industry into coworking and sales How to cultivate strong broker relationships to close larger coworking deals The role fitness plays in maintaining discipline and focus in the sales process Key strategies for managing multiple coworking locations efficiently Tips on automating and tracking sales processes to support coworking growth Resources Mentioned in this Episode: Evan's LinkedIn profile Venture X - Charlotte – The Refinery website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

In this episode, I sit down with Kristin Hardwick, the Founder and CEO of CoHo, a thriving coworking space in Milford, New Hampshire. Kristin shares her journey from corporate life to photography, and eventually, the creation of CoHo—a coworking space that prioritizes community, connection, and the needs of small business owners and remote workers. Tune in as Kristin breaks down her philosophy on creating a welcoming environment and the unique challenges of opening a coworking space right before the pandemic. We talked about: How Kristin's experience in photography and corporate life influenced her approach to building CoHo. The unexpected benefits of launching a coworking space in a smaller town. The importance of building personal connections with members to foster a thriving coworking community. How Kristin has adapted her space and operations to meet the post-pandemic demand for private offices. Marketing strategies that have worked for CoHo. Resources Mentioned in this Episode: Kristin's LinkedIn profile The Coworking House website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube  

In this episode, I sit down with Karen Tait, founder of The Residence Coworking in Bishop's Stortford, Hertfordshire. Karen shares her inspiring journey from a career in investment banking to creating a high-end coworking space that caters to the needs of suburban professionals. With a vision for blending luxury with functionality, Karen has turned The Residence into a thriving hub for the local business community, providing more than just desks—it's a space that fosters connections, collaboration, and a sense of belonging. We talked about: How Karen transitioned from investment banking to launching The Residence Coworking The unique challenges and opportunities of building a high-end coworking space in the suburbs Why community and customer experience are crucial for coworking success How The Residence caters to the needs of suburban professionals and remote workers Insights from scaling up The Residence during and after the pandemic Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

In this episode, I chat with Alison Rogers, the founder of Blush Cowork, a coworking space that combines professional workspace with onsite childcare services. Alison shares her journey from corporate marketing to entrepreneurship, addressing a gap for working parents. Her story highlights how Blush Cowork is reshaping the coworking landscape for families, especially for parents seeking a balance between professional life and parenting. What you'll learn in this episode: Alison's background and what inspired her to create Blush Cowork. How coworking and childcare can coexist and support working parents. Challenges Alison faced in building a business that serves both professionals and parents. Effective strategies for creating flexible, sustainable childcare models. How Blush Cowork fosters entrepreneurship, with a special focus on supporting women. Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

Q4 is right around the corner and on this episode, I share three ideas for Q4 goals that you can set to add profit to your business. Resources Mentioned in this Episode: Mailbox Moneymaker Challenge Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube  

What does it take to leave a high-stakes career in investment banking and build a thriving coworking community in the suburbs? Mark Fornasiero, co-founder of ACE Coworking in Oakville, shares his unexpected journey from the trading floor to coworking. Mark reveals how he and his wife, Nancy, went from dreaming about coworking spaces to opening two successful locations. They navigated the ups and downs of building in a suburban market, including surviving the challenges of COVID-19.  In this episode, we cover: The pivotal decisions that led Mark from investment banking to coworking. Why picking the right location is everything—and how they found theirs. How ACE Coworking became a local favorite and attracted key partners like the Chamber of Commerce. The strategies Mark uses to keep ACE Coworking running smoothly and profitably. Whether you're looking to expand your coworking business or just getting started, Mark's insights will help you think strategically and make the right moves. Tune in to hear Mark's real-life experiences and get practical tips you can use in your own coworking journey! Resources Mentioned in this Episode:  Mailbox Money Maker Challenge Waitlist Mark's LinkedIn profile ACE Coworking website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

Resources Mentioned in this Episode: Mailbox Money Maker Challenge Waitlist Watch this on Youtube Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

On this episode, we're sharing some nuggets from our recent Community Manager University roundtable on 2024 Coworking Trends. The group discussed the "hospitality" trend in coworking and shared a few simple ideas to integrate daily hospitality into your coworking space. Resources Mentioned in this Episode: Mailbox Money Maker Challenge Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube  

While recurring memberships are the gold standard, the reality is that more and more users are seeking flexibility. In this episode, we explore how to adapt to this shift and capitalize on the opportunities it presents. We talk about: The Rise of On-Demand Users: Understanding the increasing demand for flexible, on-demand coworking options and how to cater to this market segment. Types of On-Demand Products: An overview of popular on-demand offerings, including day passes, meeting room bookings, day offices, and punch cards, and how they can fit into your business model. Pricing Strategies: Tips on setting premium prices for on-demand services to ensure profitability while meeting user needs. Mindset Shift: Encouraging operators to embrace on-demand users and view them as a valuable revenue stream rather than a disruption to traditional membership models. Implementing On-Demand Services: Practical advice on how to integrate on-demand booking options into your website, ensuring a seamless and user-friendly experience for potential customers. Resources Mentioned in this Episode: https://www.mindspace.me/ https://theyard.com/our-offer/ https://nomadworks.com/ https://www.wework.com/solutions Is Your Coworking Space Ready for Enterprise Clients? (episode with Phil Kirschner) Podcast episode on part-time private office memberships Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube  

A recent trip to the groomer got me thinking about balancing tech-enabled coworking purchases and onboarding with on-site customer service and hospitality.  Resources Mentioned in this Episode: Live Masterclass: on August 15th: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Everything Coworking Featured Resources: Coworking Startup School Community Manager University Follow Us on YouTube

To Staff or Not to Staff. That is the question we explore in this episode. Here's what we dive into: Staffed vs. Unstaffed Spaces: Why might an operator choose to run a space without staff? What are the trade-offs? Real-Life Experiences: Hear about operators that successfully operate unstaffed spades. Coffee Culture: Learn creative ways to manage coffee service in unstaffed coworking environments—because let's face it, coffee is the lifeblood of productivity! Hybrid Models: Explore how some coworking spaces are blending staffed and unstaffed models to maximize flexibility and efficiency for their members. Decision-Making Tips: Get practical advice on choosing the right model for your coworking space based on target audience, location, budget, and long-term goals. Resources Mentioned in this Episode: AltSpace Bishop Coworking Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

You love a little extra revenue...flex memberships are hard to sell, so you're happy to have a little more buzz in the space with the day passers...but day passers can be high maintenance, it can be challenging to make sure they have a great experience, and sometimes it feels like they are more work than they're worth. Day passes create the ultimate flexibility for the commitment-phobic user. So if you offer them at an attractive price, you might get repeat day pass users who never upgrade to a recurring membership, helping you to sleep a little easier at night. Who does not offer them? Lucid Private Offices Gather   Here are a few tips to encourage day passers to upgrade to recurring memberships: Raise the price of your day pass. If the daily rate of your lowest recurring membership is not significantly less than your day pass, you won't get your day pass users to upgrade. There's both a monetary cost and a mental cost to committing to a recurring fee. You have to make it attractive enough to overcome that resistance. Create a more compelling "fence" between your day pass and a recurring membership. If you don't want to encourage repeat day pass purchases, don't give them the benefits of membership. Run periodic promotions to create urgency and scarcity. Humans generally operate on inertia. You have to give them a really compelling reason to change their behavior. Encourage the upgrade by offering new-members-only promotions with a compelling discount on a recurring membership for a short period. You could put a minimum membership commitment on the promo such as 3 months, to avoid having day passers upgrade for one month only. And if the admin cost of offering day passes is just too high, don't do it. Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

What gets focus gets better. If you want to improve your coworking business, define your KPIs (Key Performance Indicators), track them, pull levers to make them better, and grow your coworking business. In this episode, I walk through 3 of my 5 favorite KPIs for coworking businesses. If you missed the first two KPIs, scroll back to episode #351. Resources Mentioned in this Episode: Feasibility study for landlords - evaluate a coworking business or partnership with clarity and confidence with industry-benchmarked coworking financial metrics and a pro forma customized to your market and your project. Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

What gets focus gets better. If you want to improve your coworking business, define your KPIs (Key Performance Indicators), track them, pull levers to make them better, and grow your coworking business. In this episode, I walk through 2 of my 5 favorite KPIs for coworking businesses. Resources Mentioned in this Episode: Feasibility study for landlords - evaluate a coworking business or partnership with clarity and confidence with industry-benchmarked coworking financial metrics and a pro forma customized to your market and your project. Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

Maryann Baldwin opened a 2400 square foot coworking space in Lansing Iowa, population 1,000. This is her third year in business and this year she will turn a profit.  She owns the building and doesn't staff full time. Her “Whys” in no particular order include: economic development, connecting like-minded people, coaching new business owners, helping the local community keep their minds healthy through lifelong learning, and providing Internet and a great place to work for visitors. Resources Mentioned in this Episode: Maryann's LinkedIn profile The Works website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube  

Sam Pickering is the head of the sustainability practice at Incendium Consulting which is part of the Instant Group. Sam shares: What their Sustainability Index tracks and how it helps operators make better decisions about their environmental impact and changes they can make to improve their score. Incendium's partnership with the International WELL Building Institute (IWBI) to create a simplified/approachable coworking version of the Well Certification. Resources Mentioned in this Episode: Sam's LinkedIn profile Incendium Consulting website The Instant Group website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

Felicia founded HAYVN to support local women in business and make an impact in the community. Being a B Corp Certified business is an external signal of the values she leads at HAYVN from recruiting practices to vendor selection, to the programming she hosts to drive local economic development.  She and her B-Corp Certification consultant, Kerrie McDevitt, share what it means to be B-Corp certified, why a business might want to become certified, how much time it takes, and what it costs.  Resources Mentioned in this Episode: Felicia's LinkedIn profile Hayvn website Connect with Kerrie at Impact Growth Partners: kerrie@impactgrowthpartners.com Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

Wes Walker, Laura Fisher, and Ashleigh Ramsay share the details on their virtual service revenue - what they offer, how they price, lead sources, how long it takes them to process the mail, the impact it has on their revenue, and more. Deadline: May 12: Register for the Everything Coworking Club's Quarterly Revenue Challenge: Start or Grow your Virtual Mailbox Service Get on your email address to learn more about the quarterly revenue challenge. Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University The Everything Coworking Academy Follow Us on YouTube

Virtual Mailbox demand is growing - see our "Why Mail" video. Virtual Mailbox services can create a significant revenue stream for coworking spaces. This video walks through a simple forecasting model for how virtual mail adds revenue to your coworking business over time.   Resources Mentioned in this Episode: The video version of this episode on YouTube Get on your email address to learn more about the challenge. Deadline: May 12!! Register for the May Mail Money Maker Challenge   Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University The Everything Coworking Academy Follow Us on YouTube

Is it a head-scratcher to you as to why someone might buy a virtual mailbox at a coworking space? Or do you get it but you just think it's got to be too much work to make it worth it? Have you launched a mail program half-heartedly and had lukewarm results? In this episode, we dive into why people buy mail packages, why you should consider launching a mail program, and how our upcoming challenge will help you start or optimize a money-making mail program.  Resources Mentioned in this Episode: Get on your email address to learn more about the challenge. Deadline: May 12!! Register for the May Mail Money Maker Challenge   Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University The Everything Coworking Academy Follow Us on YouTube

Welcome to another episode of the Everything Coworking Podcast! Today, I'm joined by Tracy Beavers, a business visibility and strategy coach who specializes in turning strategies into actionable success. We dive into a crucial topic for any coworking space owner looking to boost their business—email marketing. Want to join Tracy's FREE, live masterclass coming up next week? https://www.tracybeavers.com/masterclass What We Discuss: The Power of Email Marketing: Tracy explains why email marketing remains a powerful tool for coworking spaces, helping to promote memberships, event spaces, meeting rooms, and special events effectively. Building Your Email List: We cover strategies for not just creating but also growing a marketing email list—a vital asset for any business. Tracy shares insights on how to attract the right subscribers who are genuinely interested in what your coworking space offers. Consistency is Key: Tracy emphasizes the importance of consistency in emailing, recommending that coworking owners send out communications at least twice a month. We talk about how regular updates can keep your community engaged and informed. Content That Converts: Learn what types of emails have been most successful in converting inquiries into memberships and event participants. Tracy provides examples of content that resonates with audiences and drives engagement. Resources Mentioned in this Episode: Tracy's Free, live masterclass (week of 4/15 and 4/22)   Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University The Everything Coworking Academy Follow Us on YouTube  

Brandon Houston, founder of the Collingwood Foundry shares his entrepreneurial journey from running a web development agency to pioneering a coworking space that has grown into a central hub of community and innovation in Collingwood, Ontario. Key topics include: The power of starting small and building a connection and reputation with the local community. The evolution of Collingwood Foundry into a space that members don't just work in, but genuinely love and support. The challenges and triumphs of bringing coworking to a smaller town and the vision for expanding the Foundry's influence. An exploration of culture-setting and hospitality in coworking, with creative initiatives like the use of the Donut plugin to foster member interactions. Resources Mentioned in this Episode: Brandon's LinkedIn profile Collingwood Foundry website Everything Coworking Featured Resources: Free Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University The Everything Coworking Academy Follow Us on YouTube

In the latest episode of Everything Coworking, we're unpacking a truth bomb about the entrepreneurial life, especially in our world of coworking. Taking a page from Brooke Castillo, we're exploring the idea that our journeys are a healthy mix of wins and challenges – yes, it's a 50/50 split of highs and lows. I'm diving into why expecting a smooth sail can throw us off course and how those inevitable tough times actually shore up our resilience and push our growth. It's all about embracing every bit of the ride, knowing that each twist and turn is shaping us and our coworking ventures. If this conversation hits home for you, do me a favor – drop by Apple Podcasts and share your thoughts with a review. It helps spread the word and gets more folks in on our coworking convos. Tune in and let's get real about the ebb and flow that keeps us on our toes and makes this whole journey worthwhile. Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University The Everything Coworking Academy Follow Us on YouTube  

This episode explores how we might apply some examples of hospitality to elements of hospitality offered at a coworking space. Episode Highlights: Introduction to Hospitality in Coworking: We kick things off by exploring why hospitality is just as crucial in our coworking spaces as it is in the hotel industry. It's about creating experiences that stick and spaces where people feel truly welcomed. A Personal Tale of Hotel Hospitality: I share my own story of incredible service during a hotel stay - from the effortless help with finding the best local sandwiches to sorting out ski rentals and even snagging a ride to the airport. It was service with a smile, but more importantly, it was personal and responsive. Drawing Parallels: How do these moments of thoughtful hospitality translate to the coworking world? We dive deep into the similarities between the services provided by hotels and those we can offer in coworking spaces. It's all about elevating the member experience. Lessons for Coworking Spaces: Learn how we can apply these hotel hospitality hacks to make our coworking spaces more responsive, personable, and ultimately, more successful. From communication tools to staff training and creating personalized member experiences, we cover it all. Resources Mentioned in this Episode: Interview with Grant Barnhill, CEO of Shift Workspaces Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School  Community Manager University The Everything Coworking Academy Follow Us on YouTube  

Are you leveraging the full potential of digital ads for your coworking space? Dive into our latest episode where we decode the mysteries of Google vs. Facebook ads, tailored specifically for coworking entrepreneurs. Discover which platform aligns best with your marketing goals, whether you're targeting active searchers or building brand awareness. Plus, get insider tips on using the Facebook Ads Library to spy on competitors' strategies!

John Egan Director of Operations at Lucid Private Offices, shares: His approach to hiring, including specific questions he asks How he screens for “joy” in his hiring process How his career as a Camp Director and an Insurance Advisor prepared him for his role at Lucid Private Offices Resources Mentioned in this Episode: John's LinkedIn profile Lucid Private Offices website Everything Coworking Featured Resources: Free Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University The Everything Coworking Academy Follow Us on YouTube

This episode is all about testing the conversion rate on your offer/landing page before scaling up the traffic to the campaign. We talk about: The Importance of Marketing Conversion for Coworking Spaces: We define marketing conversion in the context of coworking spaces and discuss the significance of setting clear conversion goals for each campaign. Landing Pages Explained: Discover what a landing page is, its role in your marketing strategy, and best practices for creating landing pages that convert. Best Practices for Effective Landing Pages: Learn the key elements of high-converting landing pages, including clear headlines, compelling calls to action, benefit-oriented copy, high-quality imagery, social proof, mobile optimization, and the importance of speed. Introduction to Testing and Optimization: Understand the basics of A/B testing and other optimization methods to improve your marketing campaigns' conversion rates. A Case Study on Facebook Ads: We walk through a hypothetical case study of a coworking space testing its Facebook ad campaigns, emphasizing the importance of starting with a small budget and gradually increasing spend based on performance. Key Metrics to Watch: Learn about the crucial performance indicators for digital marketing in the coworking sector, such as cost per lead, conversion rate, and return on ad spend (ROAS). Scaling Up Successful Marketing Efforts: Tips on how to scale your marketing efforts once you've identified successful strategies, including reallocating budget and exploring new platforms. Episode Resources: 13 Tips for Creating Better Landing Pages Hotjar - Understand how users behave on your site Everything Coworking Featured Resources: Free Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University The Everything Coworking Academy Follow Us on YouTube