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Josh Zad opened his first Alfred Coffee location in 2013 on tree-lined Melrose Place with the trademarked catchphrase, "But First, Coffee.” With his knack for eye-catching design and innate understanding of customer wants, Zad has developed Alfred into the standard bearer on how to successfully marry a brick-and-mortar offering with an enduring, memorable digital presence. After successfully growing to 16 locations now across the U.S. and Japan, Josh has more recently shifted gears and launched his newest concept – Calidad Beer, a Mexican-style lager with a laid-back, California attitude. Less than one year after launch, Calidad can be found in over 900 locations across Southern California, from Whole Foods to Disneyland. He has his B.A. in Economics from Yale University and his M.B.A. from UCLA Anderson in Finance/Real Estate. In this episode of How Do You Do? Podcast, Ben asks Josh to share how he comes up with the vision for his brands and ensures that his visions are reflected in branding & design (2:23), how Calidad's pre-launch campaign built excitement around the brand before its product was available to enjoy (23:05), the story of how Alfred almost appeared in the Entourage movie and what the mishap taught Josh (29:52), and more. Follow us! Josh Zad: @joshfromalfred ( https://www.instagram.com/joshfromalfred/ ) How Do You Do? Podcast: @hdydpod ( https://www.instagram.com/hdydpod/ ) Ben: @benhannani ( https://www.instagram.com/benhannani/ ) Website: www.hdydpod.com ( https://www.hdydpod.com/ ) Our guests' jams can be found on the "HDYD Jams" playlist ( https://open.spotify.com/playlist/4tBdUz3kXb1T5im2CzSBUV?si=qc_DgVSCR1W65phsuv6vVQ ) on Spotify!
But first, coffee. That’s not just a cute Pinterest quote, it’s the trademarked tagline of this week’s guest, Josh Zad, who is the CEO and Founder of LA’s iconic Alfred Coffee. Josh is an architecture and design nerd, and he intentionally infused his eclectic personality into the creation of his coffee shops and tea rooms. You have most definitely seen pictures of people gleefully posing with their fancy drinks at one of his fabulously outfitted cafes. Hear how social media helped turn this coffee shop into a global tourist attraction. What’s in this episode: Is it Alfred, or Alfred’s? Josh spills the literal tea. How social media made this cafe a tourist destination How Instagram played into the design and creation of the cafe experience Yes, they really do own that phrase “But first, coffee” The Pink Drink - who made it first? We say it was Alfred. Can you guess the secret ingredient in the Pink Drink? The most popular drinks at Alfred Coffee and Tea What makes their Iced Vanilla Latte world-famous? Do you know what boba is? I just learned: it’s tapioca. Wait until you hear the celebrities that have visited Alfred coffee HINT: Presidents drink Alfred coffee The famous TV show that shot an episode at Alfred. It will make you want to Curb Your Enthusiasm … how’s that for a hint? Larry David wears silk socks. Josh shares the whole story. It’s classic. How does the owner of a famous coffee shop take his coffee? Why coffee is pandemic-proof And much more! Links from the show: Alfred on Instagram: @alfred. Alfred's Website: www.alfred.la Dear Food on Instagram @DearFoodPodcast Dear Food on YouTube Be on the Show Tell us your food stories! The first time you remember tasting food, your dream dinner, or just a food that you can’t stop thinking about. Call in to leave us a voicemail at 626-709-6551 or send your messages to dearfoodpodcast@gmail.com PLEASE SUBSCRIBE to Dear Food on Apple Podcasts. It's totally free to subscribe, and it makes a huge difference for independent podcasters like me. Thank you, I love you.
But first, Coffee. Maybe you’ve seen the phrase hanging above a picture in a coffee shop or cafe, or maybe you first saw the phrase on Instagram. Regardless of where you noticed it, those three words resonate with coffee drinkers around the globe — but it’s also the mantra that drives Josh Zad. Josh is the founder and CEO of Alfred Coffee, a coffee shop less focused on the actual coffee and more on the customer experience. Josh joined Marketing Trends to discuss everything from building and marketing the Alfred brand, to his new adventure with Calidad beer. Plus he talks about how to approach advertising investment and connecting with customers. Main Takeaways Make it Pop!: Your brand is your image and it’s how your consumer connects with the product. Work hard to create something iconic and something that stands out on the shelf so that when the consumer sees the product, it’ll instantly resonate with them. Invest Like the Best: Invest in advertising that fits your distribution needs and find channels that make sense for your brand. When it came to marketing Calidad beer, digital and social advertising didn’t make sense for the industry because there was no way to push consumers to an eCommerce store. Instead, the Calidad team bought physical billboards near locations where people could purchase the products. Change Isn’t Always Good: When Josh was building Alfred coffee, he was constantly tinkering with the brand’s image, its colors, font, and website. When you change your imagery for the sake of change, you make it hard for your consumer to keep up. Find something that is powerful and resonates with your consumer and build off that. --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.
#277: On this episode we are joined by entrepreneur Josh Zad. Josh is the founder and creator of the wildly popular coffee brand; Alfred's Coffee. On this episode we discuss how to stand out in a crowded marketplace, how to build a brand, how to launch a business, and how to stay disciplined to find success throughout the process. To connect with Lauryn Evarts click HERE To connect with Michael Bosstick click HERE Read More on The Skinny Confidential HERE For Detailed Show Notes visit TSCPODCAST.COM To Call the Him & Her Hotline call: 1-833-SKINNYS (754-6697) This episode is brought to you by Feals Feals is a better way to feel better. Our premium CBD will keep your head clear and help you feel your best. CBD has been proven to greatly reduce anxiety, pain, and sleeplessness. Feals has us feeling our best every day and it can help you too.Become a member today by going to Feals.com/skinny to get 50% off your first order with free shipping! This episode is brought to you by Each & Every Each & Every’s gender-inclusive deodorant is formulated for sensitive skin–made without aluminum, parabens, baking soda, alcohol, and synthetic fragrances. With just 6 simple ingredients (plus essential oils), Each & Every uses natural ingredients like coconut oil and Dead Sea salt that work together to reduce body odor. Try it risk free with a 30 day money back guarantee and receive 30% off your first purchase by visiting eachandevery.com/skinny and using promo code skinny. This episode is brought to you by HYDRANT Hydrant is a simple, morning hydration mix, optimized to hydrate you rapidly. Lightly flavored with real fruit juice = subtle, refreshing taste. Up to 3x the electrolytes of a traditional sports drink. There are no synthetic color or artificial sweeteners. It's also vegan and only a buck a day for a 30 pack. For 25%off your first order , go to DrinkHydrant.com/skinny or enter promo code ‘skinny’ at checkout Produced by Dear Media
#Adulting: Life Hacks to Get Your Sh*t Together with Zack Peter & Abigail Fraher
Founder of Alfred Coffee and Calidad Beer, Josh Zad joins #Adulting with Zack Peter and Abigial Fraher to spill his insight on building a business, savvy social marketing, and why Starbucks shouldn't mess with him! We tackle: The intention behind Alfred (it wasn't about coffee) Scaling the business into a cultural phenomenon Marketing a brick-and-mortar with the power of Instagram How to handle other brands trying to rip you off Transitioning from coffee to beer Finding mentors This episode is brought to you by Trust and Will and High Beauty Get ahead of the game with future-planning and give Trust and Will a try. Get 10% off now at www.trustandwill.com/hacks Try our favorite cannabis skincare High Beauty. Get 15% off your first order with code ADULTING at www.highbeauty.com Keep up with Josh at @joshfromalfred Keep up with us @theadultingpodcast on Instagram and don't forget to subscribe and tune-in every Tuesday! (A 5-star review wouldn't hurt either!) Keep up with Zack @justplainzack and Abigail @abigail__af.
In just six years, Josh Zad has built a beverage empire as the founder of LA’s cult-favorite coffee shop chain Alfred Coffee, Alfred Tea Room, and Calidad Beer. In 2013, he opened his first Alfred Coffee location with its social media-friendly catchphrase "But First, Coffee.” on the idyllic Melrose Place. Since then, Zad has successfully scaled to 16 locations across the U.S. and Japan, and has recently expanded his beverage empire with a shift to his Mexican-style beer concept – Calidad Beer. Less than one year after launch, Calidad can be found in over 900 location across Southern California, from Whole Foods to Disneyland. In this episode, Josh tells us the secret to building a brand-first business, how to overcome indecision, and his next business venture that will have people lining up in West Hollywood yet again.
Seven years ago, Josh Zad opened Alfred Coffee, a stylish cafe nestled among the luxury boutiques in the Melrose Place neighborhood of West Hollywood. Conceived with the intention of creating a comfortable space and “Instagrammable” moments for its customers, the store quickly became a popular destination among social and celebrity influencers. Alfred has since established itself as a prime example of how to marry brick-and-mortar retail with a memorable digital presence, having grown to 16 locations across the U.S. and Japan. In an interview included in this episode, Zad explained that Alfred’s success and appeal is derived from its foundation as “a creative platform” focused on customer experience, rather than as a coffee brand. “It’s about the lifestyle,” he said. “We have a broader message that goes in many different directions. The personality is there, and we try to reflect that on social media. It’s not about ‘Is this the perfect latte art, yes or no?’” Today, Zad is aiming to replicate Alfred’s success with Calidad Beer, a brand of Mexican-style lagers that, like his coffee company, lives at the intersection of design, storytelling and consumer experience. As part of our conversation, Zad spoke about how, despite no formal training in coffee or branding, he’s built one of the most beloved coffee chains in Southern California, why he believes that the company isn’t “doing anything groundbreaking,” the secret to Alfred’s “customer-first” focus and how he defines success for Calidad. Show notes: 2:46: Interview: Josh Zad, Founder, Alfred Coffee/Calidad Beer -- Zad met with Taste Radio editor Ray Latif at Alfred headquarters in West Hollywood and kicked off their conversation with a brief chat about Alfred’s unusual “ban” on NBA star Kawhi Leonard, Alfred’s average customer and how he became an expert in delivering unique consumer experiences. Zad also spoke about why the company invests heavily in culture, why being nimble is key to being consistently better than its competitors and why he views himself as Alfred’s “creative director” and not its CEO. Later, he discussed why he wants Alfred to be synonymous with L.A., why he’s not interested in launching a cannabis brand, how he views Calidad as a direct offshoot of Alfred and why he wants the can’s color to be the most eye-catching element of its design. Zad also spoke about key mentors in his career and what he likes most about being a boss. Brands in this episode: Alfred Coffee, Oatly, Blue Bottle, Stumptown, Starbucks, Sugarfina, Vybes, Calidad Beer, Corona, Pacifico Beer
Over the past seven years, 37-year old Josh Zad has built a coffee and tea empire with a dozen locations and 180 employees spanning from LA to Japan. He’s also the brilliant creator/owner of popular trademark "But first, coffee.” Another cool accolade? He’s our podcast host’s former landlord. Yes, it’s true! Do not miss this episode where the old pals powwow about how Josh went from landlord to budding commercial realtor to culinary genius cashing in on both good bites and good vibes.
If you love coffee (and we know all of our PRIV Babes do), you need to hear this one! Michelle Zad, brand director of Alfred Coffee and Tea Room, is joining Donni, Leah, and Bailey (Hunter) to chat about the super successful company that was founded by her brother, Josh Zad. We're talking about what it's like working with family, the power of partnerships, and the importance of trusting your gut. Plus, hear how Alfred is changing the game by collaborating with other industries! | #PRIVtalks
Alfred Coffee has become a global phenomenon and a multi-million dollar company. I sit down with the creator Josh Zad and learned how he used Instagram to build his coffee empire!
Founder of Alfred Coffee Shop and Tea Room, Josh Zad discusses everything caffeine and his new Mexican beer line Calidad. We also talk Hillstone's Honor Bar, Matsuhisa, chicken parm, and of course Mastro's.
First-, second- and third-wave coffee, Melrose Place, and how to order chicken in Farsi. Josh Zad loves fried chicken and is the best Beverly Hills tour guide I've ever met. Plus some notes on the topic from Mike Harris, Manager of Culinary Innovation at McDonalds. Buy tickets to Smart Mouth with Mohanad Elshieky in Portland: www.listenupportland.com/ Smart Mouth is on Patreon: www.patreon.com/smartmouthpodcast www.instagram.com/smartmouthpodcast/ www.facebook.com/groups/268127480409103/ Please subscribe to (and rate & review) this podcast in iTunes or any podcast app so you never miss an episode! https://itunes.apple.com/us/podcast/smart-mouth/id1171755407?mt
Josh Zad is the founder and CEO of Alfred Coffee & Kitchen, Alfred Tea Room and the new Calidad Beer. The former real estate developer opened his first Alfred location on Melrose Place in 2013. He has since opened several coffee locations and tea rooms around Los Angeles, as well as locations in Austin and Tokyo. Alfred has become somewhat of a cult-favorite LA business for social media influencers, celebrities, and really, anyone in need of a caffeine boost. Serving Stumptown Coffee, Alfred's brick-and-mortar stores are known for the uniquely designed interiors and the trademarked catchphrase "But First, Coffee." Josh is the mastermind behind the company's memorable branding, retail space and social media presence (#TeaYesYouMaybe). Scrolling through Instagram under #AlfredCoffee leads to more than 33,000 posts of hip customers, aesthetically-pleasing coffee pictures and cool neon signage. The Los Angeles native is now taking what he's learned with Alfred to launch a new brand, Calidad Beer -- a Mexican-style lager made in Santa Barbara, California. He joined me on Olympic & Bundy to talk about his background in real estate, what led him to open a coffee shop, famous customers, his skill for branding and design and a lot more! Share this story: https://bit.ly/2Sp9WDs Thank you to Josh Zad! Subscribe to Olympic & Bundy on iTunes, Google Play, Spotify and Stitcher. Connect on social: Facebook.com/OlympicAndBundy Instagram.com/OlympicAndBundy Twitter.com/OlympicAndBundy OlympicAndBundy.com