Podcast appearances and mentions of leland maschmeyer

'Follow Your Curiosity' Leland Maschmeyer, Co-Founder/CEO of COLLINSwww.MeettheCreatives.orghttps://linktr.ee/meetthecreativesny 

https://www.linkedin.com/in/lelandmaschmeyer/https://swaythefuture.com/https://www.wearecollins.com/ 

Highlights from the conversationWhen you're on the client side there are so many priorities to handle other than brand buildingIt's about encouraging a culture of not just being on repetition, but a culture that is about making things better and making things happenThe important thing is to know that a lot of people on the client side aren't brand buildersYou just hope that senior leadership has enough vision, communication ability and consistency in the narrative that they're telling that everyone in the company starts thinking with a holistic mindAs a business owner, he's like, I can't do any of that. I can't be the best marketer for my brand because I don't have the money to do thatIn an agency, you want to put a dent in the universe, you want to do something cool and breakthrough that people take notice. But when you're inside the company, you just want to survive to the next day and be a little better tomorrow More about LelandLeland is a designer and business executive fascinated with incredible innovation and incredible scale. In 2008, he co-founded and led as co-chief creative officer COLLINS, the globally renowned brand firm specialized in creating incredible innovation at incredible scale. In 2016, he joined Chobani as its first chief creative officer — then became its chief brand officer — where he transformed incredible scale to do incredible innovation. Today, he is the co-founder of two startups dedicated to incredible innovation that scales incredibly: River, an interest discovery engine, and Sway, a materials science company inventing seaweed-based plastic. In 2020, the World Economic Forum elected him a Young Global Leader. He is also a Board Member of the One Club for Creativity and Advisory Board Member of NOMI Networks – a global organization dedicated to ending modern slavery.Leland has built organizations honored as the most creative in the world: “Company of the Year” finalist (Fast Co), “In-House Agency of the Year” (Ad Age), “Design Firm of Year” (Ad Age), ”30 Most Important Design Companies" (Fast Co), "A Cult Brand" (The Gathering), “Most Innovative Company in the World” (Fast Co) x4, "50 Best Places for Innovators" (Fast Co) “Agency Creatives Would Kill to Work At” (WNW Magazine), “Agency Inventing the Future of Brand Building” (Forbes), “Brand that Matters” (Fortune), “Brands Changing the World” (Forbes). They have created “the next big design trend” (AIGA Eye on Design), produced “the future of music videos” (Forbes), influenced federal climate legislation, federal childhood nutrition policy, presidential candidate platforms, and won every major global creative award. He co-authored “The Anti-CEO Playbook,” a TED talk enjoyed by millions of people. He has won recognition as "Global 30 under 30” (Campaign), “Young Influencer” (Ad Age), “Most Influential Designers Today” (HOW Magazine), “Design Thinking Leader” (IBM), “Master of Marketing” (Assoc. of National Advertisers), “Tastemaker” (PDN Magazine), and “Designer to Watch” (Graphic Design USA).Find Leland here: LinkedIn | Instagram Show NotesPeople:Milton FriedmanCompanies and organisations:Chobani How can you help?There are four ways you can help us out.Give us your thoughts. Rate the podcast and leave a comment.Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)Tell us how we can create a better podcast - tell us what you liked, didn't like, or what you'd like to hear more (or less) ofTell us who you'd like to hear on the podcast. Suggest someone that you think we should interview.One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.Hosted by our founder Ross Drakes.Subscribe iTunes, Spotify, Stitcher, Google PodcastsMusic by: @dcuttermusic | http://www.davidcuttermusic.com

Join us for an amazing conversation with Leland Maschmeyer, former Global Brand Officer for Chobani. If you're interested in what creative organizations might look like going forward, Leland has something to say about it. Perfect for anyone building a creative culture or trying to install one in their client side organization. 00:55 - Leland Intro02:30 - Going from client to agency and how to build an organization07:34 - Evaluating an environment before losing perspective09:37 - Practical example of implementing the duality11:47 - Fear as an identifying factor13:01 - Using the practice to practically look at systems15:41 - Brands need belief systems18:43 - How do these conversations differ in a client situation vs agency23:26 - Awards - Positivity26:26 - What's the future of the ad agency?34:44 - Deciding on what type of agency you're be, middle agencies disappearing35:36 - Future of industry 10-20 years41:48 - Importance of creativity

'Follow Your Curiosity' Leland Maschmeyer, Chief Brand Officer at Chobaniwww.MeettheCreatives.orgwww.linktr.ee/meetthecreativesny 

Portfolio Advice for Entry-Level Creatives from Leland Maschmeyer, Chief Brand Officer at Chobaniwww.MeettheCreatives.orgwww.linktr.ee/meetthecreativesny 

Creating “Happily Ever After” — The Brand Identity for Chobani with Leland Maschmeyer, Chief Brand Officer at Chobaniwww.MeettheCreatives.orgwww.linktr.ee/meetthecreativesny 

Leland Maschmeyer, Chief Brand Officer at Chobaniwww.MeettheCreatives.orgwww.linktr.ee/meetthecreativesny 

Our guest today is Leland Maschmeyer, the Chief Creative Officer of Chobani. His re-imagination of the Chobani brand was honored as Best of the Year and is considered one of the best of the last decade, being described as "literally and absolutely perfect." His global re-imaginations of Spotify and Instagram were each recognized as “Best of the Year”. For these accomplishments, he won recognition as "Global 30 under 30”, “Young Influencer”, and the “Design Thinking Leader”. His work has earned honors from every major global creative award show.

Advice for Entry-Level Designers' with Leland Maschmeyer, CCO at Chobaniwww.linktr.ee/meetthecreativesny 

During this 205th episode of “Marketing Today,” host Alan Hart interviews Leland Maschmeyer, the chief creative and strategy officer at Chobani. On the show today, Maschmeyer shares what he's doing at Chobani and tells us about this unbelievable creative organization he's now leading at the company. We talk about recent campaign work as well as his philosophy on design and business and the intersection between those two things.  Maschmeyer shares that he built Chobani's internal agency out of a desire to transform Chobani into a creatively-driven culture. Creativity was critical for Chobani's growth plans. He says, "Change requires going through periods of destruction, periods of learning, periods of being unknown." They never wanted to separate their agency from the rest of the organization. Maschmeyer says that his desire to do the best creative work possible has always been at the intersection of design and business. We talk about the strategy they devised for the “Almost Milk” campaign, its visual style, and the campaign’s emphasis on usage and occasion. Throughout this conversation, Maschmeyer highlights the critical importance of creativity and how that drives decisions at Chobani.    Highlights from this week’s “Marketing Today”: Leland shares some background from his early years. 01:25 How Leland got his start and the path to his role at Chobani. 02:56 How Leland started one of the best internal agencies in the world. 05:11 Why Leland's approach works for him and whether he would recommend it to other companies. 16:23 Leland's experience finding talent. 19:38 Chobani almost never goes outside the company for creative work. 23:01 Leland comments on the state of agencies in today's world. 23:48 Advice for someone just getting started building their in-house agency. 26:36 All about the oat milk Almost Milk brief. 28:43 The rich and graphic visual style of the Almost Milk campaign reminiscent of Norman Rockwell. 33:57 The focus on usage and occasion in the Almost Milk campaign. 35:50 Is there an experience in his past that defines who he is today? 37:32 What is the advice Leland would give to his younger self? 40:03 Are there any brands, companies, or causes that Leland follows that he thinks other people should take notice of? 41:03 Leland’s take on the top opportunities or threats facing marketers today. 43:00 Resources Mentioned: Chobani Jay Livingston – Marketing Todayepisode from his Bark Box days Collins Brian Collins – co-founder Almost Milk Campaign (Marketing Dive) RGB6 (production company in Sweden) System Dynamics Indirect Proof (concept)   Subscribe the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: https://www.linkedin.com/in/lelandmaschmeyer/ https://twitter.com/leemaschmeyer https://twitter.com/Chobani Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/   Support the show.

Today's guest is Leland Maschmeyer, Chief Creative Officer at Chobani in New York NY. Also previously Co-Founder and Chief Creative Officer at Collins in New York. Leland tells us about the early days starting Collins, the big break moment when they landed a large client and project, and how they approached the pitch. He also shares the challenges they encountered while rebranding Chobani in only 9 months! You will hear how architecture has him Leland in his career and that reading is how he finds clarity in some decision making. Be sure to listen to the lightning round and his ask-it-forward question. There is so much packed into this interview. Enjoy!

Today's guest is Leland Maschmeyer, Chief Creative Officer at Chobani in New York NY. Also previously Co-Founder and Chief Creative Officer at Collins in New York. Leland tells us about the early days starting Collins, the big break moment when they landed a large client and project, and how they approached the pitch. He also shares the challenges they encountered while rebranding Chobani in only 9 months! You will hear how architecture has him Leland in his career and that reading is how he finds clarity in some decision making. Be sure to listen to the lightning round and his ask-it-forward question. There is so much packed into this interview. Enjoy!

'Advice for Entry-Level Creatives' with Leland Maschmeyer, CCO at Chobani www.Linktr.ee/MeettheCreativesNY

In this episode I talk with Leland Maschmeyer, chief creative officer at Chobani and co-founder at Collins. Leland is a widely celebrated designer, recognized as most influential designer by HOW magazine, he has worked with brands such as Chobani, Spotify, Instagram and much more. We talk about Leland's experiences when founding Collins, working in house at Chobani and Leland's vision on Systems thinking. Topics: The story of how Leland met Brian Collins and they co-founded Collins The rebrand at Chobani The Spotify redesign The difference and similarities between strategy, systems thinking and design thinking Design thinking The future of design The book on systems thinking If you liked this episode, please give me a rating on Itunes or subscribe to the newsletter on letstalkbranding.be

Best of MTC: Leland Maschmeyer, CCO at Chobani/Co-Founder of Collins (Please note: This episode was recorded prior to Leland being CCO at Chobani) www.Linktr.ee/MeettheCreativesNY

Advice for Entry-Level Designers' with Leland Maschmeyer, CCO at Chobani

Advice for Entry-level Designers with Leland Maschmeyer, CCO at Chobani

  When I look back at the way, way too many Instagram photos I posted during my week at Harvard's Program on Negotiation, I'm left with a sense of awe and gratitude. If you take a listen to episode two, you can hear me getting a solid tip to take the workshop from Leland Maschmeyer, a very smart dude and chief creative officer at Chobani. When someone like that tells you that this class is the best, most worthwhile he's ever taken, you listen. It was *still* hard to take time and money to go. I'm seeing this now with my upcoming Facilitation Masterclass that I'm co-hosting with Think Clearly's Mathias Jakobsen. Someone just canceled their attendance due to a client workshop coming up! I get it. I told my biggest client that I was taking the workshop at Harvard and to not even *tell* me about anything that might pop up that week. I didn't want to get FOMO. I couldn't know, wouldn't have guessed that my experience as a design thinker and facilitation coach could have prepared me well for my experience at Harvard, or that there would be so much overlap in the Program on Negotiation's approach and the design thinking approach to empathy, active listening, co-creation and ideation. I didn't even think that negotiators cared about that stuff. Robert Bordone, my professor, turned out to be a kindred spirit. And while some of my negotiation counterparts during the training felt that my drawing, colorful post-its and whiteboard use was weird, Bob got it and loved it. We've been talking for months now about how to combine our offerings into something fun and exciting! Robert Bordone is the Thaddeus R. Beal Clinical Professor of Law at Harvard Law School and the Founding Director of the Harvard Negotiation & Mediation Clinical Program. He teaches several courses at Harvard Law School including the school's flagship Negotiation Workshop. Bob also teaches in the Harvard Negotiation Institute and the Harvard Program on Negotiation's Senior Executive Education seminars. As a professional facilitator and conflict resolution consultant, Bob works with individual and corporate clients across a spectrum of industries. He specializes in dispute systems design and in assisting individuals and groups seeking to manage conflicts in highly sensitive, emotional, or difficult situations. Negotiation in our culture is a bad or fraught word: it makes people anxious. We see negotiations as win/lose, contentious. That's a misunderstanding. It doesn't have to be win lose. Bob sees negotiation as a creative act that generates possibilities and that can create new value. I took away three big Insights from our conversation. 1. Perspective Taking: FROM THE "OTHER SIDE" and The BALCONY You *must* take the perspective of the "other side". The "untrained" negotiator only asks their counterpart questions about their interests and preferences 7% of the time. Finding more about *why* people want what they want is the key to great negotiations. Before you even get into the room, you need to spend half of your prep time thinking, not about what you want and think you can or should get, but what the other person thinks *they* can and should get and why. That's why I made my 1-pager negotiation prep sheet, which synthesizes and summarizes the key elements I learned. It's divided down the middle to remind me to take that time and think one-to-one on all aspects of a solid negotiation preparation. You can download that in the show notes. Bob also talks about going "to the balcony" to look at the whole situation from an outside perspective, which can be very powerful. 2. Move from Negotiation to Conversation When you find the points of difference in criteria, interests and positions, the negotiation doesn't have to devolve into conflict. You differ. Congratulations! You've identified a dilemma, a core issue. You can call that difference out, and ask "How might we close the gap in our positions?". Then, you can negotiate about the negotiation. You can discuss the differing positions, and lay them all out. The fresh air and sunlight will only help make the process more enjoyable and productive. Don't be afraid of the conflict. Name the game, and find a new way to play it 3. Generate options with Generous Questions If you can frame the core conflict with an opening, welcoming question, you and your counterpart can generate multiple potential solutions using many of the tools available in the Design Thinking canon. Negotiating about the process can be a lot easier than deciding the issue. A fair process is easy to choose. A fair outcome is then a lot easier to see, even if we don't get everything we want. So... Enjoy the episode. Bob is a wonderful thinker! You should check out the show notes and watch some of his other lectures online, especially his talk about increasing conflict capacity!   Bob on twitter More about Bob at Harvard's Site The Harvard Program on Negotiation Getting to Yes: Book and Creative Mornings talk by author William Ury the circle diagram The negotiation within PDF The ZOPA and scoring games (splitting 2 dollars) The prisoner's dilemma and scorable games evolving over time Building Conflict capacity Bonus Content: Reflections from my Negotiation Teammates on the impact of the workshop on their conversations

On this episode of Meet the Creatives, I Skype with Leland Maschmeyer. Leland is the executive creative director and founding partner of Collins. His work focuses on accelerating brand growth through story-driven design. Subscribe on iTunes ► https://itunes.apple.com/us/podcast/meet-the-creatives/id1252503888?mt=2 Subscribe on YouTube ► https://www.youtube.com/channel/UCtb7w0TeVHdGGJ4KK5F3aZg/videos Follow on Medium ► https://medium.com/@rob_86719 Rob Johnston is a New York based Designer whose work focuses on brand growth through digital, print and environmental design. He is also the founder of Meet the Creatives; a podcast which seeks to bridge the gap between entry-level Designers and top creatives from companies like Google, Facebook, Nike, Airbnb, Pentagram and more. Learn more about Rob ► www.RobJohnston.Design www.MeettheCreatives.Design www.RobJohnston.Design www.Facebook.com/MeettheCreatives www.Twitter.com/MeettheCreative

On the 26th episode of Meet the Creatives, I meet Alex Center, Design Director at Coca-Cola. We talk about Package Design, how meeting Leland Maschmeyer and Brian Collins helped him "slay dragons" at Vitaminwater, how Kanye West influences his work and much more!

On the 26th episode of Meet the Creatives, I meet Alex Center, Design Director at Coca-Cola. We talk about Package Design, how meeting Leland Maschmeyer and Brian Collins helped him "slay dragons" at vitaminwater, how Kanye West influences his work and much more! Subscribe on iTunes ► https://itunes.apple.com/us/podcast/meet-the-creatives/id1252503888?mt=2 Subscribe on YouTube ► https://www.youtube.com/channel/UCtb7w0TeVHdGGJ4KK5F3aZg/videos Follow on Medium ► https://medium.com/@rob_86719 Rob Johnston is a New York based Designer whose work focuses on brand growth through digital, print and environmental design. He is also the founder of Meet the Creatives; a podcast which seeks to bridge the gap between entry-level Designers and top creatives from companies like Google, Facebook, Nike, Airbnb, Pentagram and more. Learn more about Rob ► www.RobJohnston.Design www.MeettheCreatives.Design www.RobJohnston.Design www.Facebook.com/MeettheCreatives www.Twitter.com/MeettheCreative

I first met Leland when he was giving a talk at SVA's Design Criticism Program back in 2010 and he referenced “Finite and Infinite Games” by James Carse...I knew, right then and there, that we had to be friends!   Lee is the Chief Creative officer at Chobani, which Fast Company rated in the top 10 most innovative companies in the world. When I met him, he was one of the Founders of Collins, an agency that Forbes tapped in 2016 as an agency defining the future of brand building.   We had a wide ranging conversation where we tried to find a theory of change: can you only harness trends and follow patterns, or can you create the future? We also discuss how companies need to digest chaos and turn it into Creativity and Action through balancing volume of ideas captured, velocity of ideas turned into opportunities and maintaining a Variety of ideas in the mix. I hope you enjoy listening to Lee as much as i enjoy talking with him!   Links and Notes:   Eight Flavors, by Sarah Lohman https://www.nytimes.com/2016/11/20/nyregion/sarah-lohman-four-pounds-flour.html http://www.npr.org/2016/12/15/505751272/eight-flavors-the-untold-story-of-american-cuisine   Innovation through features vs The Jobs to be Done Framework https://www.youtube.com/watch?v=Kjcx87JmhvM   Finite and Infinite Games https://www.amazon.com/Finite-Infinite-Games-James-Carse/dp/1476731713   IxD17 Users versus Owners (video not posted yet!) http://interaction17.ixda.org/session/chelsea-mauldin-keynote-tbd/   Sketch notes at https://twitter.com/dastillman/status/839189078352486400   Reinventing Instagram: http://www.recode.net/2017/1/23/14205686/instagram-product-launch-feature-kevin-systrom-weil     Harvard Negotiation Project and classes   http://www.pon.harvard.edu/category/research_projects/harvard-negotiation-project/   Other book mentioned:   https://www.amazon.com/Never-Split-Difference-Negotiating-Depended-ebook/dp/B014DUR7L2   On Improv:   https://en.wikipedia.org/wiki/Harold_(improvisation)   Rejection vs Acceptance vs. Creation https://www.amazon.com/Harold-Purple-Crayon-Books/dp/0064430227 https://www.amazon.com/Where-Wild-Things-Maurice-Sendak/dp/0060254920   On VUCA:   https://hbr.org/2014/01/what-vuca-really-means-for-you   On cherry blossoms and cradle-to-cradle-design   https://www.ted.com/talks/william_mcdonough_on_cradle_to_cradle_design     My whole life is waiting for the questions to which I have prepared answers. - TOM STOPPARD , ENGLISH DRAMATIST "

Chobani Chief Creative Officer Leland Maschmeyer talks to IBM’s Robert Schwartz about distilling creative processes into business-ready design thinking. Theme music by Andrew Atkin & Michael Simonelli of Full Stop Art.