People of Marketing by Planable

Our guest today is Janice Suter, GSD&M's Head of Social. Janice oversees the agency's thriving social media practice, providing strategic leadership and mentorship to her team, the staff and the agency's clients including U.S. Air Force, Capital One, Pizza Hut and more. Her expertise spans leadership on the evolving social space, generating new business opportunities, seeking out diverse talent and skillsets, and managing day-to-day operations of the agency's social practice.

Let's give a warm welcome to Michael Heaven, founding partner at Social Chain, a global social advertising agency, and currently Media Director at Offbeat Media Group. At Social Chain, Michael led Social Chain's US media network where he focused on helping clients to deliver campaigns that harness the power of digital and social media with platform-native creativity to create memorable and engaging activations. Michael also mentors marketers taking their first steps in the industry, consults with fast-growth startups, and provides pro bono advice to non-profits in childhood education and mental health.

In today's episode of People of Marketing, Xenia Muntean, CEO of Planable, interviewes Meng Li, Vice President of Marketing at Native. Meng has extensive experience in the personal care industry, having served as Director of Retail Sales and Channel Marketing at Kinsa, Business Manager at Method Products PBC, and Associate Brand Manager at Johnson & Johnson.

For today's episode, Xenia, Planable CEO and host of People of Marketing, had a chat with Emily Sechrist, Global Head of Social Strategy at intel. A tenacious marketer and communicator with a passion to analyze and solve complex problems, Emily leads the global social media strategy for Intel's B2B business groups. She has an affinity toward B2B markets and telling the world about the ways their services and solutions touch people's lives.

In today's episode, Xenia, CEO of Planable, is going to take a sneak peak into the career of Steve Denker, the former vice president of marketing and digital for WarnerMedia. In this role, Steve was responsible for the marketing, digital strategy and social media, planning, allocation and campaign management across all platforms as well as TCM digital products and operations. Steve also worked closely with HBO Max, overseeing social and linear executions promoting the TCM/Classics on the streaming service.

Join us today as Xenia Muntean, Planable Co-founder and CEO, explores the career of Michaela Kron, Lead PR & Social Media Manager @ Duolingo, the most popular language-learning platform and most downloaded education app worldwide, with over 300 million total learners. As part of Duolingo's in-house PR team, she manages media relations and leads social media strategy for Duolingo. Before joining Duolingo in October 2016, Michaela led PR for CommonBond, a financial technology startup in New York City. She received a Bachelor of Science degree in Media, Culture, and Communication from New York University.

Let's give a warm welcome to Colin Lepiscopo, director of marketing for Social Media Examiner. Colin has 8 years of experience marketing live events, TV productions, Broadway musicals, best-selling books, and online products. He is the founder of Meta, an online marketing resource that helps businesses and entrepreneurs grow. Colin is also a Brazilian jiu-jitsu blue belt that trains in San Diego, CA.

Today we're going to take a sneak peek into the life of Abigail Cruz, the Head of Social for THG's Own Beauty Brands. Abigail leads the global strategy and implementation of over 25 social accounts, across a portfolio of nine beauty brands (and counting). Abigail has seven years of experience in the fashion and beauty industry, spanning from Sydney (her hometown) to London and now Manchester where she is currently based. Abigail enjoys real-life stories on social, curated feeds and going down the Reddit rabbit hole of threads.

Today we're going to take a sneak peek into the life of Bethany Cantor, currently head of content and brand marketing at Teachable. Bethany has over a decade of experience in helping companies craft their brand stories and develop engaging content experiences that turn customers into dedicated fans. She's spent the last seven years bringing together social media, editorial, community, partnerships, and product marketing strategy to create powerful, innovative integrated marketing teams.

Our guest today is Evan Weiner, a rising young executive and currently Global Head of Social Marketing at GoDaddy. He is focused on architecting an all-new, end-to-end social marketing program, strategy, and team overseeing social for GoDaddy's strategic acquisitions across EMEA and the Americas, as well as the GoDaddy Pro sub-brand launch in 2021.

Today we're going to take a sneak peek into the life of Alison Tyrell, Global Head of Content, Brand Marketing & Media. Alison helps clients identify their brand narratives and connect with their audience through marketing. Alison's 360 experience spans both brand and agency side in Ireland, Australia, and the United Kingdom. She has worked for and with brand titans such as Mondelez International, Sony PlayStation, UBS & Marriot, plus boutique fashion, food, and music brands.

Our guest today is Thomas Wakelin, Social Media Marketing Manager for Microsoft – responsible for the digital communication strategy across consumer, commercial, education, and developer audiences. Prior to this experience, Thomas has worked across multiple marketing agencies and publications, helping brands to better connect to customers across multiple industries. Working in partnership with brands such as Adobe, Amazon, Canon, D&AD, HP, and NFL, Thomas is particularly passionate about technology and helping brands to realize the power of building engaging community programs.

Our guest today is Ken Gibbs Jr., currently Head of Series Social @ Amazon. Ken has a passion for entertainment and technology. He began his digital career as part of the original staff of Henry Louis Gates' Africana.com and remained with the product as it was acquired by Time Warner, then merged with AOL to become what was eventually known as the new Aol BlackVoices.com. Since then, Ken has gone on to hold leadership positions at Interactive One, Essence, Loop21.com, and BET Networks.

Sarah Glaswand is a storyteller, strategist, and innovator specializing in content strategy and social change communications. Currently, as Digital and Social Media Manager at the Mastercard Center for Inclusive Growth, the philanthropic arm of Mastercard, Sarah is responsible for leading social media strategy, community building, and analytics efforts that strengthen and advance Mastercard's thought leadership on inclusive growth and sustainable development.

Alexandra Shockey is the manager of Global Social Media at FedEx, a position she has held since December of 2018. She has been with FedEx for more than eight years, serving as an advisor in both social media and digital user experience prior to her current position. Her team is responsible for brand storytelling and social engagement across all FedEx social media platforms.

Our guest today is Heather Green, Senior Director, Social Media Thought Leadership @ W2O Group. Heather is a Webby Award-winner digital marketer with over 15 years of experience in brand publishing, performance marketing and content strategies. Her most recent roles placed her in front of $100M+ paid social and content programs for both L'Oreal USA and Verizon. She currently leads social media thought leadership at W2O.

Our guest today is Mikey Dowling, director of Communications at Obsidian Entertainment, a studio renowned for developing both cult and mainstream video games such as Fallout: New Vegas and The Outer Worlds.

New year, new season. We promised we'd be back, so here we are. Tune in next week for People of Marketing Season 2.

Let's take a stroll down memory lane. Today, we'll explore the things marketers would have liked to know at the beginning of their careers. Listen to our episode and let us know which one strikes a chord with you.

We all wish we could master as many skills as possible. From better management & discipline all the way to being an exceptional listener. Today, we'll go through some of the skills even the greatest marketers struggle with. Let's hear them out!

They're extremely popular. Some even find them annoying. Wanna know which are the top marketing buzzwords of 2020? Our first season has just ended & we decided to look back and have some fun. Tune in!

Our guest today is Bianca Spada, global digital strategy expert with 11 years of experience in delivering successful digital strategies and global campaigns in some of the world's leading and cutting edge companies. She is currently the Global Senior Social Media Manager at Red Bull and oversees the social media strategy comprising of over 30 projects across Music, Dance, and Social Innovation with more than 50 social channels on Facebook, YouTube, Instagram, Twitter as well as new platforms such as TikTok and Twitch.

Our guest today is Amir Jirbandey. He has been working in the Tech industry for the last 10 years, mainly within Marketing and Growth roles in fast-growing SaaS companies. He has recently joined Papercup, an Ai powered solution, to lead their growth efforts.

Our guest today is Kevin Young. He joined The Economist in April 2019 as Head of Social Media, leading a team of ten people and more than doubling social referrals in six months. He now spearheads the newsroom's digital growth in a new role as Head of Audience. He devises editorial strategies for social output, newsletters, push alerts, and SEO, as well as developing the organization's presence on new platforms and exploring other digital opportunities. Kevin's team was nominated at The Drum Online Media Awards 2020 for Social Media Team of the Year, an award that he received in 2018 in his previous role at Bloomberg. Prior to this, Kevin spent 15 years at the BBC as a digital journalist and broadcaster.

Our guest today is Meg Smith, a creative brand marketer with an extensive background working with numerous brands, including but not limited to VP of Marketing for a sports branding agency and media platform (Kompany39), CMO of an organic cosmetics line, Editor-in-Chief of magazine & digital publication. She also leads marketing strategy and brand design for a jewelry line, real estate development, charity events, health food & beverage, and many more. Furthermore, Meg launched Gold Sparrow (her brand and marketing boutique agency) in 2015, to hone in on the elements of marketing and branding that she's truly passionate about.

Neal Schaffer is a leading authority on helping innovative businesses through their digital transformation of sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in more than a dozen countries. He is also the author of 4 books on social media, the most recently published one being The Age of Influence.

Victoria Azarian is the Chief Creative Officer at MKTG U.S. leading global lifestyle, entertainment, and sports marketing agency, working for brands including Diageo, FedEx, Nike, P&G, and Toyota. Azarian was named one of the “New Icons in Creativity” by Adweek in 2019. She also contributed to IBM's 2019 Effie ‘5 for 50' Award win. Her work for IBM Watson, The Thinking Dress, which debuted on the red carpet at the Met Gala 2016 outperformed fashion giants like Prada and Dolce & Gabbana. And now it is on permanent display in the Henry Ford Museum of innovation.

Our guest today is David Bolton, the Digital Marketing Manager at Dock & Bay. He started his marketing career in digital marketing in a small agency, at 21 y.o. Having worked his way up the agency ladder and moving into the world of contracting, he has worked for every size business from 5 man craft beer retailers to multi-billion dollar corporate fashion giants. Now specializing in digital growth in new and overseas markets, He has become the jack of all trades in digital marketing and digital growth. Startup, corporate, SMB, freelance, contracting, consultancy, he has worn the t-shirt.

Brandon Cooke joined FCB three years ago as Global Chief Communications Officer. He is on a mission to drive the positioning of the agency and build up its reputation around the world. Brandon has a very unique background in marketing, communications, and new business from his previous role as global CMO at mcgarrybowen.

Our guest today is Amelia Torode, the co-founder of The Fawnbrake Collective. She launched it as an antidote to large ad agencies, it's a new Operating System for brands, a new approach. Amelia has spent 20 years in London and New York working for agencies such as Ogilvy Interactive, MindShare, VCCP, Naked Communications, and TBWA. She began her career as one of the first WPP Marketing Fellows and has built deep expertise in technology.

Our guest today is Stuart Stobbs, Chief Creative Officer at McCann1886. He's basically the creative heart of the agency and he's focused on 3 areas: innovation, purpose, and culture development, both internally and for clients.

Our guest today is Lachlan Williams, ex. Head of Strategy at R/GA London. He has over 15 years of experience in both creative and media agencies. He started out in Sydney where he majored in advertising and PR, and he's currently based in London. During his career, he's been lucky enough to work across just about every category and discipline.

Jonathan is a commercially focused marketer with nearly 20 years of experience holding leadership positions in agencies, brands, and growing to help the businesses. Having started his career in brand advertising, he moved into digital marketing and now is specialized in digital commerce.

Our guest today is Emmy Clarke - an experienced marketer with a focus on paid advertising. She's also a former actress, probably best known for a 6-year stint in the popular TV series “Monk”. She dived into the world of Entertainment at the early age of 10, landing roles in a number of Films & Television series. After 12 years, she decided to put an end to her on-camera acting career and pursue her passion for Media, specifically within the Advertising niche. Now Emmy is the Associate Media Director of Paid Social at Good Apple.

Our guest today is Leland Maschmeyer, the Chief Creative Officer of Chobani. His re-imagination of the Chobani brand was honored as Best of the Year and is considered one of the best of the last decade, being described as "literally and absolutely perfect." His global re-imaginations of Spotify and Instagram were each recognized as “Best of the Year”. For these accomplishments, he won recognition as "Global 30 under 30”, “Young Influencer”, and the “Design Thinking Leader”. His work has earned honors from every major global creative award show.

Our guest today is Caroline Shumway - Global Campaign and Media Manager at Sennheiser. She is a creative marketer with a decade of experience on both the creative agency side and the brand side.

Our guest today is Viviane Goncalves, the Venturing and Emerging Brands Marketing Director for LATAM at The Coca-Cola Company. She has been working for Coca-Cola for some good years, gaining a very diverse experience. It includes Digital and Cultural Transformation, Integrated Marketing Communication, and Brand Management. An important side of Viviane's career is also the focus on People Management and Mentoring.

Our guest today is Mark Francis, an experienced marketer who has led marketing teams in global blue-chip financial services companies, including London Stock Exchange and New York Stock Exchange. In 1999 he founded a digital agency, Blue Flamingo Solutions, alongside his marketing career. In 2013 he left his marketing position to focus on his agency. Nowadays Blue Flamingo is a successful digital enablement, web design, and development agency with offices in London in the UK and Toronto in Canada.

Our guest today is Michael Knox - Head of Creative at Roller, News Corp's in-house Creative agency. He's the former Chief Creative Officer of Grey Hong Kong and member of Grey's Global Creative Board. He's judged and won at major award shows including D&AD, Cannes Lions and Spikes Asia.

Our guest today is Perrin Lawrence, the Global Head of Marketing and Communications for AI. Reverie, a Forbes Top 2020 pick in the white-hot field of A.I. She jumped into start-up life from her previous role at the NBA as Director of Audience Development. Prior to that, she helped lead The New York Times's transition into a digital-first company. Her past lives include brand promotion at Disney and a year filming a travel documentary and writing her way across 25 countries.

Our guest today is Dave Smith, Brand Strategist, and MBA graduate (Kelley School of Business, Indiana University) whose career thus far has focused on building both alcoholic and non-alcoholic beverage brands. Dave has had almost a decade of experience in brand management and experiential marketing working for global companies like Coca-Cola and Heineken amplifying iconic brands such as Powerade, Dos Equis, Strongbow Hard Ciders, and Amstel Light.

Our guest today is Mostafa Elbermawy — entrepreneur, angel investor, and the founder of NoGood, one of the fastest-growing performance and growth agencies in New York City. At NoGood he has assembled a team of creative, product, and growth experts to help startups validate and scale their products. Previously, Mostafa worked as a growth team lead at various VC-backed startups and consulted with Fortune 500 brands including Microsoft, American Express, and Procter & Gamble.

Our guest today is Kristin Lorie - the Brand Marketing and Social Media Manager at Airbnb. She is a global marketing professional with more than 8 years of experience working for top tier companies in the technology, travel, and entertainment industries.

Our guest today is Elijah Toh, currently heading growth at WorldRemit, helping the business to deliver growth and optimize its operations. Before this, he led brands such as P&G, Now TV, Unibet, and Uber across disciplines such as product marketing, CRM, and acquisition. Elijah's experiences also included a memorable stint as an entrepreneur running a craft beer distribution.

Our guest today is Itay Rahat, associate VP product consumer marketing at Warner Music. He has designed and launched campaigns for several well-known artists such as Bruno Mars, Ed Sheeran, Dua Lipa, and Cardi B. *This episode was recorded before COVID-19 took over our day to day work-life.

Our guest today is Talia Gerecitano, Head of marketing for Mailchimp Presents, Mailchimp's streaming platform. With more than 18 years of experience in consumer marketing, entertaining marketing, and brand management, Talia has worked before for big television and video-on-demand companies like HBO, AMC Networks, Netflix, and Facebook Watch.

Geoff Desreumaux is the CEO and co-founder of "We are social media", one of the world's leading independent sources of digital marketing, covering social media, marketing, the connected lifestyle, and a lot in between.

Our guest today is Elena Bersadschi. She's a growth marketer with more than 6 years of experience in both B2B and B2C industries. Currently, she is the Global Growth Marketing Manager at Deliveroo, where she leads the function for the rider side of the business. Her professional experience spans across multiple marketing disciplines, from customer acquisition, up to churn prevention and user re-activation.

Our guest today is Ksenia Barton, currently looking after LEGO Communication strategy for EMEA overlooking overall eco-system and communication planning. Previously being part of the LEGO Social media team Ksenia developed and launched highly awarded first LEGO Chatbot, which was named as an industry benchmark by Facebook. Ksenia moved to the UK from Russia where she was driving LEGO Digital strategy including launching LEGO Social media presence and Search strategy in close collaboration with local platforms like Vkontakte, Odnoklassniki and Yandex.

Today we have Jennifer Cacace on the show. She's a digital native and content strategist with more than a decade of experience in marketing on both the creative agency side and the brand side. She's led social media and digital content for brands and events like the Radio City Rockettes, America's Got Talent and the Toni awards. Now, Jennifer leads the development and promotion at Pandora as the Director of Original Content. Jennifer's creating editorial programming with talent to reach more than 60 million listeners.

Today's guest is Kenny Gold. He is currently the Director of Social Media at Grey for the North America region.