Podcast appearances and mentions of David Baldwin

For perspective on the Trump administration’s deployment of active duty Marines to Los Angeles and the federal call-up of the National Guard, Geoff Bennett spoke with James McPherson, an under secretary of the Army during the first Trump administration, and retired Maj. Gen. David Baldwin, the top military commander of National Guard forces in California from 2011-2022. PBS News is supported by - https://www.pbs.org/newshour/about/funders

After fifty years of dedicated research at local archives and around various world libraries and archives, Ventnor resident, David Baldwin, has uncovered new evidence that challenges accepted accounts of the Armada's course off the Isle of Wight. David has highlighted some fascinating facts about the Armada in the attempted invasion of England here on the Isle of Wight in 1588. His latest book The Isle of Wight Armada Coast 1588 is jam-packed with 50 years' of research, charts, maps, photographs and more. This book can be obtained from the Longshoreman's museum on Ventnor seafront or Medina Bookshop in Cowes. 

Deputy Mayor of Ventnor , Steph Toogood talks about Armada Day 2025. On May 21, 2025 there will be an event in Ventnor, Isle of Wight to commemorate the anniversary of the Armada's attempted invasion of England in 1588. History books will need to be re-written as a result of research by Ventnor resident David Baldwin over the past fifty years into the course charted by the Spanish Armada off the Isle of Wight in 1588.  There is now an opportunity to correct the misinterpretation of a letter by George Carey, Captain & Governor of the Isle of Wight, written in Carisbrooke Castle on the same day once the Armada had finally disappeared from sight beyond Selsey Bill.  With the battle off Dunnose key to the outcome, the Isle of Wight can now resume its rightful place in Armada history. Ventnor is acknowledging these Armadas, North and South of the Island, with presentation of a special ‘Almirante Recalde' annual competition Cup for bowls matches between Ventnor and Cowes, the first to be played at Ventnor Bowling Club against Plessey Bowls Club of Cowes on Friday morning 23rd May 2025 at ten o'clock. The Fundación Nao Victoria in Andalucia are supporting the Armada Coast 1588 by sending the galleon, Santa Maria from Spain to mount gun-salutes off Ventnor's coastline between St Lawrence and Bonchurch from 2-3pm to mark the opening of the dedicated Coastal and Downs Armada 1588 Heritage Trail on Wednesday 21st May 2025 by Ventnor Town Council, before sailing on to berth at Cowes until the 26th May. School bookings to go aboard Santa Maria in Cowes can be made through contacting Elena Campos at: ecampos@fundacionnaovictoria.org. The event will include a Four-Cannon Salute from the passing Galleon; raising of the Armada Coast 1588 flag, the Town Crier; Bells, Boules & Enactments; and an evening of shanties, sea songs and stories at The Spyglass Inn. , Ventnor For further details about the event, please contact: History enquiries – David Baldwin davidjpbaldwin@hotmail.com Programme enquiries – Cllr Steph Toogood steph.toogood@ventnortowncouncil.org.uk

Ed Pavlić, Baldwin historian and Professor of English & African American Studies at UGA-Athens, describes how he became friends with the James Baldwin family and helped the film version of If Beale Street Could Talk happen. Ed also shares his research on Baldwin's family relationships—especially with his brother David Baldwin—and the surprising lessons Ed discovered in getting to know the real James Baldwin through reading his personal letters. This podcast is a production of Penguin Random House Media + Knopf Publishing. It is hosted by Cree Myles, produced by Stephanie Bowen and Shalea Harris, edited by Clayton Gumbert, and executive produced by Trevor Baldwin.For more information and to get the deluxe centenary editions of James Baldwin's works, check out JamesBaldwinBooks.com, JamesBaldwin.info, and All Ways BlackListen to more podcasts from Penguin Random House:THIS IS TASTE, a food culture podcast CRIMINAL TYPES, a podcast featuring your favorite crime fiction authorsMARLON & JAKE READ DEAD PEOPLE, co-hosted by Marlon JamesBOOKS CONNECT US

David Baldwin and Tim Ward are joined by Jeremy, a graduate of Oak Hill who worked for a number of years as a language consultant living among Kurdish people. There are 300,000 Kurdish people in the UK, and plenty of fascinating and useful insights come out from Jeremy's long experience and deep reflection.

In this episode of Locked On MLB Prospects, host Lindsay Crosby dives deep into the prospects and farm system of the Atlanta Braves. Despite appearing less impressive on paper, the Braves' farm system is a perfect fit for their major league roster. Lindsay discusses various prospects, including Hurston Waldrep & AJ Smith-Shawver, catcher David Baldwin, infielder Ignacio Alvarez, and multiple pitchers like JR Ritchie, Spencer Schwellenbach, and Owen Murphy. Plus, a special mention of future utility man Cody Milligan Find all the different ways to connect with the show (Discord, email, etc) HERE: https://linktr.ee/CrosbyBaseball Follow along with LockedOn MLB Prospects host Lindsay Crosby as we follow 120+ affiliated teams throughout the 2024 season! From prospect call-ups to impactful trades to the ever evolving battle for minor league living and working conditions, Lindsay is covering it all on five days a week. Available exclusively on the Locked On Podcast Network. Follow the show on twitter @LockedOnFarm and email your Mailbag Monday questions to LockedOnMLBProspects@gmail.com Follow Lindsay for up to the minute details on all things Minor League Baseball: On Twitter: https://twitter.com/CrosbyBaseball Support Us By Supporting Our Sponsors! Factor Meals Head to FactorMeals.com/lockedonmlb50 and use code lockedonmlb50 to get 50% off.  eBay Motors With all the parts you need at the prices you want, it's easy to turn your car into the MVP and bring home that win. Keep your ride-or-die alive at EbayMotors.com. Eligible items only. Exclusions apply. eBay Guaranteed Fit only available to US customers. Gametime Download the Gametime app, create an account, and use code LOCKEDON for $20 off your first purchase. FanDuel New customers, join today and you'll get TWO HUNDRED DOLLARS in BONUS BETS if your first bet of FIVE DOLLARS or more wins. Visit FanDuel.com/LOCKEDON to get started. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Learn more about your ad choices. Visit podcastchoices.com/adchoices

What happens when the host becomes the guest? Today, David Baldwin sits on the other side of the microphone to talk with Mitch Bennett, the ECD who took over creative duties for David, and Ashley Yetman, Co-CEO and head of strategy at Baldwin&, who recently bought the agency. Join us for a fun discussion about what it was like building three purpose-based brands, the power of creativity, and what retirement might look like for someone who can't stop creating things.00:18 - David Intro03:12 - David's Story/Podcast Purpose09:20 - Balancing starting an agency with purpose12:03 - David's Core Beliefs14:31 - HB2 and Ponysaurus20:31 - Creativity going forward23:17 - Determining how to choose which idea comes next26:54 - Stepping away and being held accountable31:34 - How did you pull off the transitionhttps://www.baldwinand.com/https://www.ponysaurusbrewing.com/https://takeyourseat.co/

Bojangles is an iconic Southern brand with a storied past and some pretty famous fried chicken around these here parts. Today, Bojangles Restaurants CMO Jackie Woodward talks about what it's like to market a brand that is entrenched in the South and to take it to greater heights than ever before. Give it a listen. 00:18 - Jackie Intro01:21 - How Jackie got to Bojangles04:20 - What is Bojangles09:22 - Bojangles "Southern” branding14:03 - Tailgating16:32 - Telling the Bojangles brand story19:05 - Tone of Voice19:52 - Hard Sweet Tea22:35 - Testing/Research24:03 - Championing Women Executives26:35 - Where to find Bojangles

We're talking education this week with Quinn O'Brien, CMO at Carnegie Learning, which is the leading brand for education tools and methods. Quinn brings his experience working on mega brands like IBM, Volkswagen, and Lenovo to the space where Carnegie is dedicated to helping teachers create more “Aha!" moments” for students. Quinn has a lot of marketing wisdom, give him a listen. 00:18 - Quinn Intro02:14 - Journey to current position05:26 - Lenovo and IBM10:47 - How did those experiences leave a stamp on you15:27 - Unpacking Carnegie's offerings23:09 - Carnegie Mission25:46 - Biggest challenges27:27 - What role do the parents play29:14 - How do you advertise most effectively30:30 - Brand Articulation33:22 - The future of learning35:54 - Tone of Voice41:18 - Being an objective voice in education https://www.carnegielearning.com/

Join us for an inspiring conversation with Christopher Symmes, Director of Marketing at Unilever where he manages their dressings line, including Hellmann's, Sir Kensington's, and Maille. Christopher is a living, breathing adherent to Brand Purpose and showing how it can drive your business – not just your advertising – to foster growth and create change. In fact, sometimes Brand Purpose isn't part of the advertising at all. 00:18 - Christopher Intro01:18 - What brought you to Unilever06:50 - How do you define brand purpose and how does that fit at Unilever13:17 - Super Bowl Commercials / Brie and Ham18:56 - Does the purpose of food waste live outside of Hellman's within Unilever19:54 - Does every Unilever brand have a social good component22:26 - Customer feedback25:21 - Other adjacent brands and their purposes29:25 - How does your personal purpose manifest itself professionally34:18 - Googling Hellmans Food Waste  

Brilliant decisions, a great culture, and really smart people are the reason Best Buy has thrived during the great migration to e-commerce. That and smart people like Bruce Bildsten. Bruce has built a world class in-house agency and now produces work as good as any you can find in the biz. In today's episode, he talks about what makes a great in-house agency, creative person, and brand. 00:18 - Bruce Intro02:02 - Moving out of the "Silver Age" and going in-house05:47 - What are the challenges of moving in-house10:40 - Is it possible to have the same type of career if you're in-house16:23 - Best Buy's comeback20:33 - Articulation of Purpose25:42 - Brand Iconography27:18 - Tone of Voice Articulation29:03 - What have you learned being on the inside at Best Buy that you would take back to the agency world32:29 - BMW Films37:23 - Should you get the warranty?37:46 - What Best Buy work should people check out?https://bestbuy.box.com/s/kiii5k51j21r29apuwt9yc5uviqlbmtw

How good are you when it comes to listening? Matty Wishnow believes it's one of the keys to growing a company and, in particular, to accelerating a startup's success and efficiency. Today I talk to Matty about his book, "Listening for Growth," it's a great read about lessons he's learned and the plan forward he developed for launching his three successful startups. A must-read for anyone thinking of starting their own company. 00:18 - Matty Intro01:45 - Starting your first company03:58 - How do you define growth08:38 - The pressure to grow disrupting the company10:09 - Epiphany leading to changes in entrepreneurship13:31 - GPS (Goals, Problems, Solutions)16:00 - Pentagon tool20:53 - How do you institutionalize this mindset within a company23:04 - Definition of “Listening"25:58 - Experiments and Hypotheses30:00 - When did you implement GPS with your companies33:48 - The business you didn't start36:47 - Past Prime Podcast39:49 - How can people find youhttps://www.mattywishnow.com/https://www.linkedin.com/in/mattywish/

On today's episode, we welcome Amy Merrill. When it comes to brands leading the way in using what they do to create social change, Amy and her brand, Plan C, are the real deal. Amy talks about the opportunities and challenges Plan C has found in providing information and access to women who've been deprived of their personal choice. Branding, social mission, and creativity collide in a fascinating conversation. 00:24 - Amy Intro01:35 - Amy's Story14:41 - Making world changes in a capitalistic society17:49 - How did Plan C come about?24:47 - US background compared to other countries30:02 - Complexities of working with each state36:50 - Bigger goal for the company44:44 - How do you get the message out via the brand47:43 - Does "C" have another meaning51:01 - Formerly Alien54:27 - How can you find Amy and Plan CAdditional Resources: Amy Merrillhttps://www.eyesopendesign.com/abouthttps://www.linkedin.com/in/amyjmerrill/instagram.com/amyjmerrill Plan Chttps://www.plancpills.org/instagram.com/plancpills Formerly Alienhttps://www.formerlyalien.com/Formerly Alien on Spotifyinstagram.com/formerlyalien The NYT podcast Amy referenced on the story of how abortion became a politically conservative issue:https://www.nytimes.com/2022/05/07/podcasts/the-daily/roe-v-wade-supreme-court-jane-roe.html

Summary - A First Person Perspective of the First Battle of Loc Ninh, Vietnam mereliberty.com/038 My father died a two weeks ago today, March 21st. It was expected, as he suffered for many years from COPD. In 2011, he composed a brief memoir. This was meant as catharsis for therapy we was receiving for PTSD he had suffered from his service in Vietnam. Prior to this, and for my whole life to this point, all we knew about my dad was that he had “shell shock” from time Vietnam - and so we didn't talk about it. In his memory, I've put that memoir to narration. Initially, this has been planned only for my family. But as I dug into his story a bit, I realized, that my father was part of a major battle that has historical significance. And so, with permission from my mother, I'm publishing it here for my listeners. I've snagged a description from Wikipedia about the battle and it's context. It reads: “The First Battle of Loc Ninh was a battle during the Vietnam War that occurred between 29 October and 7 November 1967, fought by the Viet Cong, Army of the Republic of Vietnam (ARVN), Civilian Irregular Defense Group (a military program developed by the CIA of South Vietnamese to counter Viet Cong), and the United States Army. The battle was part of the Operation Shenandoah II campaign. This battle represented the first time that North Vietnamese Communists (headquartered in South Vietnam) had coordinated attacks from different divisions, and was intended as "rehearsal" to experiment with urban-fighting techniques to be used for the Tet Offensive. Their operational goals were in part, to draw US and ARVN forces away from the cities in an upsurge of activity, in preparation for the Tet Offensive the next year. The Tet Offensive was a major escalation and one of the largest military campaigns of the Vietnam War. It was launched on January 30, 1968 by forces of the Viet Cong (VC) and North Vietnamese against the forces of the South Vietnamese Army of the Republic of Vietnam (ARVN), the United States Armed Forces and their allies. It was a campaign of surprise attacks against military and civilian command and control centers throughout South Vietnam. The name is the truncated version of the Lunar New Year festival name in Vietnamese, Tết Nguyên Đán, (tet win dawn) with the offense chosen during a holiday period as most ARVN personnel were on leave. The purpose of the wide-scale offensive by the Hanoi Politburo was to trigger political instability, in a belief that mass armed assault on urban centers would trigger defections and rebellions." The First Battle of Loc Ninh, instigated by the North Vietnamese against South Vietnamese and the US, resulted in what was considered an American and South Vietnamese victory. This is my father's recollection of that story. Main Points of Discussion 00:00 Introduction 04:06 Part 1: David Baldwin enlists in the US Army 11:34 Part 2: David Baldwin deploys to Vietnam 16:58 Part 3: The battle and related skirmishes 29:53 Part 4: David Baldwin reassigned to An Loc 34:30 Part 5: David Baldwin returns rotates home 37:54 Part 6: Discharge and the beginning of a new life 43:06 Part 7: Postscript by Kerry Baldwin David B. Baldwin received the Bronze Star with Valor on February 27, 1968 Resources Mentioned https://en.wikipedia.org/wiki/First_Battle_of_Loc_Ninh https://en.wikipedia.org/wiki/Tet_Offensive

Today's episode is a doozy. We're featuring Mike Watson: technologist, marketer, entrepreneur. The man was on the team that invented Bluetooth, of all things. Now he's turning his acumen to the spirits category as president of Lonerider Spirits, which is new on the scene of spirits but sure to make noise with Mike in charge. 00:18 - Mike Intro01:22 - How does a Tech and Bluetooth background lead to Spirits03:54 - Origin of Lonerider Spirits05:01 - Decision to move from beer to spirits07:51 - How do you make your brand stand out on the shelf12:31 - What are the challenges for being known for the Lonerider Brewery12:58 - Beer only drinkers vs Spirits only drinkers16:09 - How did you gain the expertise to make whiskey17:28 - Lonerider sub-brands21:22 - Driving penetration24:22 - Tone of Voice25:36 - How do you use measurements27:48 - Marketing specific cocktails and using influencers29:42 - How did Covid affect Lonerider31:25 - Sober curious movement39:16 - What's next for Lonerider https://loneriderspirits.com/

Would you look at that, our 50th episode. While that ain't nothing but a thing, we do have a doozy for you this time, an episode about the impact of AI. Few creative people in the ad industry know AI the way George Tannenbaum does. Considering his long stint working with Watson at IBM, who better to engage in a thoughtful discussion about the effects and ramifications of AI? As usual, George says things you should listen to – so listen here. 00:18 - George Intro02:57 - George's thoughts on AI04:29 - George's AI Experience07:44 - Gutenberg Press09:10 - Has the Smartphone changed us13:05 - What does AI do well15:29 - AI and Economic Pull26:49 - Curating the bottom but creating the top30:32 - 10 year AI ad projection 35:11 - Behaviors affecting brands38:33 - AI and churn45:56 - Showing companies and value and downfall of AI https://georgeco.de/

In this extended Special Edition, David Baldwin and Martin Brossman discuss the book "How the Mighty Fall by Jim Collins" and how it relates to Brick and Mortar businesses. Here is the original video https://youtu.be/6Iwk6E0UVKI About our Alignable Brick and Mortar Roundtable https://groupsfinder.alignable.com/expert-groups/main-street-mastermind with myself and Dave Baldwin for on just $39 a month, giving your two closed zoom meetings with Dave and me focusing on your success. Also, a closed group keeps your Brick and Mortar business sharp, successful, and profitable. It is ONLY for Brick and Mortar Businesses. No contract, and if you are not gaining clear value, you can stop at any time. The open group on Alignable for Brick and Mortar business https://www.alignable.com/groups/brick-mortar-business-owners You can find me, Martin Brossman, on Alignable at: https://www.alignable.com/raleigh-nc/martin-brossman-and-associates-llc and Dave Baldwin https://www.alignable.com/raleigh-nc/baldwin-systems-llc My Success Coaching website is https://Coachingsupport.com . To join Martin Brossman's Small Business Monthly News Letter for useful tips and more, sign-up here: https://bit.ly/MartinsNewsletter If you value this podcast, share it! Email me what shows you like and what you want more of. Please include the word podcast and the show you are referencing in the subject line to martin@martinbrossman.com - Find all my online content at https://linktr.ee/martinbrossman

Yeesh, when you talk about clients who understand how to build a brand through great work, you'll undoubtedly bring up Melissa Waters, CMO of Upwork. Melissa talks about how Upwork is leading the way in the “new work awakening” and telling those stories with some of the best advertising of the year, their “This is how we work now” campaign…okay, the Zombie CEO campaign. If you haven't seen it, you'll want to. 00:18 - Melissa Intro02:04 - Journey to Upwork05:42 - Upwork Mission08:47 - Does Upwork drive the industry or fill the need12:41 - Covid affecting strategy15:38 - Empathy with your customer20:22 - Company culture in a remote workforce23:21 - Global layoffs bringing opportunity to Upwork26:02 - Smart advertising37:39 - What needed to change at Upwork when you arrived39:51 - Tone of voice44:27 - Where can you find Upwork https://www.upwork.com/howweworkhttps://www.linkedin.com/in/melissawaters/

Welcome to the Best of Brands in Action. Today we're replaying our most popular episode of 2022 with our guest Joey Manfre from Fender Guitars. Joey talks about keeping the flame alive to take one of America's most iconic brands into the future. Happy holidays everyone. 00:33 - Joey Intro01:45 - How did you get to Fender?05:51 - Being mission driven08:23 - Fender culture11:43 - Intimidation to start working for Fender13:23 - Response to "Guitar is Dead”18:35 - Influencers22:43 - Mission of Fender24:39 - How does Fender support artists33:07 - Genre stories in marketing communication37:48 - Fender Brand ID41:05 - New Fender guitar42:40 - Imitations44:11 - Tone of Voice46:21 - What knowledge would you take with you to former self47:31 - How can you find Fenderhttps://www.linkedin.com/in/joey-manfre-10218612/https://www.fender.com/en-US/starthttps://www.facebook.com/Fender/https://twitter.com/Fenderhttps://www.instagram.com/fender/https://www.youtube.com/user/fendermusical

You wanna talk grit? In our latest episode of Brands in Action, Brett McCoy, CEO and founder of Huck Cycles, talks about how his career in the Army, client-side marketing, and agency strategy has prepared him to become the founder of a hybrid electric motorcycle startup. Their mission is to bring manufacturing back to the U.S. and maybe change the way you get to work. 00:18 - Brett Intro01:24 - The journey to Huck02:30 - What did you learn in the army to become a better marketer03:07 - The Huck Story06:00 - Mission of the company07:15 - Barriers to manufacturing in USA07:45 - Brand driving your organization09:55 - How has it worked getting into the E category13:28 - Customer Base15:27 - Adding to product line16:50 - Women in customer base17:06 - Bolts vs Welding18:24 - Repairs19:02 - Design Inspiration20:35 - Brand behaviors within the company22:26 - Brand Articulation23:59 - Tone of Voice27:06 - What price do you pay starting a business while working full time30:16 - Importance of life experience plus paycheck31:51 - How can you find Huck https://www.linkedin.com/in/brettmccoy/https://huckcycles.com/

Can you imagine having the guts to start a food company when you're only 25? Ian Walker and a friend did just that to create Canada's largest organic bulk foods distributor. And now they have an amazing brand called Hippie Snacks, a better-for-you, plant-based food that's sold all over the place. In this BIA episode, Ian talks about how leading with their values has been a key ingredient in their success. 00:18 - Ian Intro01:50 - Journey of starting a food distribution company at 2505:49 - Original Brand08:36 - What ties your different brands together?10:48 - Articulation of purpose16:41 - Real food movement20:28 - Articulation of Hippie Snacks26:32 - Could Hippie Snacks exist with a copacker29:41 - How are you fostering employee development34:11 - How does the brand focus on social relevancy38:30 - What advice would you give to a new CEO39:47 - Who plays Ian Walker in the movie? https://www.hippiesnacks.com/https://www.linkedin.com/in/ian-walker-a8725318/

Today's episode of Brands in Action is part one with our guest Melissa Katrincic from Durham Distillery. We hear how Melissa is building an empire from out of this little distillery in Durham, NC. She and her husband started from absolutely nothing and have built one of the finest gins in the world. 00:18 - Melissa Intro02:06 - Origin Story09:3 - Entrepreuners and actually doing it15:42 - Covid Taskforce19:19 - Making the product feel big with design23:38 - What makes gin "gin”?31:06 - How do you educate about gin via messaging32:34 - Differences in types of gins and how that relates to messaging36:27 - Categorization in gin competition https://durhamdistillery.com/ https://www.linkedin.com/in/melissagreenkatrincic/

Carpe Diem. Seize the day. The Cameron Day. This week we've snared industry legend, author, and birthday boy, Cameron Day, for a chinwag.  Creative Director, writer, and chainsaw enthusiast, Cameron has been crafting ads and shape-shifting brands for over thirty laps around the sun. Pile your paper plate high with topics including the influence of his father Guy Day (of Chiat/Day), writing his Advertising Survival Guides, hiring the quietest person in the room, patience, jargon, trying to pitch a naked lady ad, and tons more.   And the icing on the cake is a side-splitting story involving a power cut, an unfinished joke, winning the Land Rover account, too much sushi, and a fart that nearly brought down a plane. Party on.    ///// Follow Cameron on Twitter and LinkedIn  Check out his website  Here's his interview with Luke Sullivan, David Baldwin, Thomas Kemeny and Nancy Vonk  Cameron's Advertising Survival Guides  Chew With Your Mind Open  Spittin' Chiclets  Timestamps (02:06) - Quick fire questions  (03:20) - First ever job  (06:32) - How his dad, Guy Day, influenced his decision to go into advertising  (15:49) - Why he's never tried to prove himself because of his dad's name (18:27) - His experience of big versus small agencies (21:42) - Writing his Advertising Survival Guides  (26:43) - Why it's so hard for creatives to leave work on time (30:17) - Spittin' Chiclets  (34:38) - Cameron's disaster story that'll leave you in stitches  (43:37) - Pitching a naked lady ad  (46:00) - Listener Questions (including one from Luke Sullivan) (55:46) - 4 Pertinent Posers  Cameron's book recommendations are: Junior by Thomas Kemeny  Hey Whipple, Squeeze This by Luke Sullivan  The Belief Economy by David Baldwin  Pick Me by Nancy Vonk  Well-written and red by Alfredo Marcantonio  /////

This podcast was funded by a medical educational grant from AstraZeneca, with the purpose of enhancing the fundamental understanding of oncology specialists of the value of a multidisciplinary team approach in the management of patients with cancer. In this EMJ Podcast, our host Brigitte Scott is joined by experts David Baldwin, Honorary Professor, School of Medicine, University of Nottingham, UK, Michelle Greenwood, Uro-oncology Clinical Nurse Specialist and Lead Teenage and Young Adult Nurse, St. Bartholomew's Health NHS Trust, London, UK; and Kerry Archer, Cancer Specialist Physiotherapist, Active Against Cancer, Harrogate & District NHS Foundation Trust, UK, who share their perspectives on the multidisciplinary team (MDT)–patient dynamic and the importance of patient empowerment in multidisciplinary cancer care.

Joey Manfre leads creative for Fender Musical Instruments, one of the coolest and most iconic brands in the world (OK, maybe one of the coolest brands in the history of brands). Joey talks about Fender turning the quarantine into an advantage, working with artists to take the brand into new places, and generally how Fender fits in popular culture.00:18 - Joey Intro01:30 - How did you get to Fender?05:36 - Being mission driven08:08 - Fender culture11:28 - Intimidation to start working for Fender13:08 - Response to "Guitar is Dead”18:20 - Influencers22:28 - Mission of Fender24:24 - How does Fender support artists32:51 - Genre stories in marketing communication37:33 - Fender Brand ID40:49 - New Fender guitar42:25 - Imitations43:55 - Tone of Voice46:06 - What knowledge would you take with you to former self47:16 - How can you find Fender https://www.linkedin.com/in/joey-manfre-10218612/https://www.fender.com/en-US/starthttps://www.facebook.com/Fender/https://twitter.com/Fenderhttps://www.instagram.com/fender/https://www.youtube.com/user/fendermusical

Here's part two of our discussion with Jenny Bonchak, Founder of Slingshot Coffee Co/Needs & Wants. In this episode, Jenny talks about her newest brand – a line of sparkling superfruit teas called Needs & Wants – as well as the pitfalls of brand purpose, the importance of commitment to craft, and, oh yeah, social media. We've said it before and we'll say it again: Jenny is the epitome of humanity in the world of entrepreneurs.  00:18 - Part 2 Intro00:32 - Where purpose can go wrong01:04 - What does Community mean?06:13 - Goal of beverage13:07 - Needs and Wants Design17:37 - Commitment to Craft21:04 - Needs & Wants - The Brand25:17 - Big P Purpose34:31 - How do you drive trial?36:23 - How do you use social media?39:07 - Where can you find Slingshot? https://slingshotcoffee.com/https://www.instagram.com/slingshotcoffee/https://www.facebook.com/SlingshotCoffeeCompany/https://twitter.com/slingshotcoffee

If you're interested in seeing how passion turns into an incredibly diverse set of brands in just a decade, then this episode is the one for you. Jenny Bonchak, Founder of Slingshot Coffee Co/Needs & Wants, talks about the company's journey from kitchen table idea to emerging as a force in the category. So much so, they're now expanding into new ones. Jenny is the epitome of humanity in the world of entrepreneurs.  00:18 - Jenny Intro01:35 - How does it feel to watch how Slingshot has grown?04:03 - The story of Slingshot11:14 - Hustle Culture with Entrepreneurs12:06 - LinkedIn20:55 - Loneliness that comes with being a company founder21:59 - Pioneers in Entrepreneurship29:52 - Do you think of yourself as a Purpose Brand? https://slingshotcoffee.com/https://www.instagram.com/slingshotcoffee/https://www.facebook.com/SlingshotCoffeeCompany/https://twitter.com/slingshotcoffee

We hear a lot about bravery in our industry but rarely do we see it in action like we do with Priscilla Johnson. Brands come from all sort of interesting places and experiences, but Priscilla faced down a global corporation who tried to falsify their environmental data and paid a huge personal price. One of the amazing outcomes of the experience was EcoBellus, a sustainable cleaning products company that is trying to change the equation in the industry.00:18 - Dr. Intro01:20 - Journey to EcoBellus14:33 - What does EcoBellus do?16:33 - What does the name EcoBellus mean?20:12 - Toxicity in endocrine system22:22 - Articulation of brand23:48 - EcoBellus values28:41 - Product Formulation32:28 - Perception of natural ingredients35:03 - Getting sample product out35:45 - Marketing to drive product36:48 - How much of the brand is Dr. Priscilla?39:00 - Brand changes from EcoDaisy to EcoBellus41:04 - If EcoBellus was a Pinterest board41:14 - EcoBellus in five years41:43 - Where can you find Ecobellus? https://www.linkedin.com/in/priskainc/https://ecodaisyusa.com/https://www.facebook.com/ecodaisyusa/https://www.instagram.com/ecodaisyusa/?hl=en

Our first truly luxury goods episode, Randy Ramsey co-founded Jarrett Bay custom boats when he was 18 and his positive impact and outlook has gone in every direction on everything he touches. If you want to hear “paying it forward” in action, this is the episode for you.00:18 - Randy Intro02:08 - How did Jarrett Bay start?07:58 - Boat building cycle10:14 - Collaboration11:03 - Scaling the business13:49 - Boat repairs15:24 - Brand articulation16:54 - Furniture line18:28 - Jeff Burton's boat19:03 - Sun Communities acquirement23:40 - Marketing24:33 - Measuring ROI26:28 - Accidental boat builder28:45 - Company's values30:23 - Dream build31:03 - Educating others33:49 - What keeps you up at night34:43 - The next five years https://www.jarrettbay.comhttps://www.facebook.com/JarrettBayBoatworks/https://twitter.com/JarrettBayhttps://www.youtube.com/c/jarrettbayhttps://www.instagram.com/jarrettbay/

On today's #BrandsInAction #podcast episode, we welcome Steve Luttmann, a serial innovator and entrepreneur. Maybe it's because Steve has the rules down from his time in the traditional packaged goods space that he's found ways to break them into pieces to create so many amazing brands in the spirits category over the last few decades. His newest, Hercules Mulligan, is another hit 

In our first episode featuring a sports marketer, we have an incredible one. Stephen Malik is the driving force behind the North Carolina Football Club, the largest youth to pro soccer club in the country. With multiple teams, properties, and world class players, the organization manages multiples brands. It doesn't hurt that The Courage has already won two back-to-back championships in its first two years. And with all they've accomplished, they've only just begun. 00:18 - Steve Intro01:55 - How did you get into soccer? (Note: I just went with soccer the whole time.. the first questions were actually stated as futbol, and then soccer was later used so I kept the notes consistent)03:52 - Strength of North Carolina in soccer05:25 - Organization chart from youth to pro13:08 - Championships14:55 - How did Covid affect the team18:08 - How do you think about all the different soccer brands under the umbrella25:11 - Team name change to The Courage27:12 - How “North Carolina” plays into the design30:18 - Building onto the brand31:17 - Brand purpose36:50 - What's next for NCFC39:14 - How did healthcare and soccer grow together44:22 - How can you find NCFC/Steve https://www.linkedin.com/in/stephen-malik-45840/https://www.nccourage.comhttp://facebook.com/thenccouragehttp://twitter.com/thenccouragehttp://instagram.com/thenccouragehttps://www.youtube.com/channel/UC6A1Ay5UQhpBM5iyB6Y-oBghttps://www.northcarolinafc.comhttp://www.facebook.com/NorthCarolinaFC/http://www.twitter.com/NorthCarolinaFChttp://www.instagram.com/NorthCarolinaFC

In a category marked by over-promises, Melisse Shaban CEO of Virtue Labs, has created something that truly delivers. Virtue's hair care line is just different because of, well, a miracle ingredient. You heard us, a miracle ingredient. In our latest episode, Melisse talks about creating the company, the products, and the brand from scratch and building it for the long haul. 00:18 - Melisse Intro00:56 - Origins of Virtue05:11 - Why is human keratin better07:53 - How is original technology being used08:15 - How do you cut through the noise in the beauty industry12:02 - How does Virtue stand out in D2C world14:59 - Salon business during Covid17:56 - Salons and word of mouth22:31 - Is Virtue a purpose brand25:55 - Brand articulation33:10 - If Virtue was a Pinterest board38:17 - Would you open source the technology42:50 - The next five years44:46 - Where can you find Virtue https://www.linkedin.com/in/melisse-shaban-377969b/https://www.virtuelabs.comhttps://www.twitter.com/virtuelabshttps://www.facebook.com/virtuelabshttps://www.instagram.com/virtuelabs/https://www.pinterest.com/virtuelabs/

On today's episode, meet Sara Ward, Senior Vice President, Brand Marketing at Spoonflower. Sarah is leading the team at Spoonflower to make amazing design accessible for everyone's home, supporting artists, designers, and customers along the way. Today she talks about how to use your brand to create phenomenal growth by always remembering your mission. 00:18 - Sarah Intro01:36 - Kickball Champions!03:03 - Sarah's journey04:32 - What is Spoonflower?06:52 - Growth and Covid12:31 - Standing out in a Direct to Consumer world14:44 - Spoonflower artists and marketing15:32 - Articulation of the brand16:12 - Purpose brand18:13 - Spoonflower values22:35 - If Spoonflower was a Pinterest board23:27 - Tone of voice25:00 - Shutterfly Acquisition28:09 - The next five years29:32 - Possibility of brick and mortar30:45 - Where can you find Spoonflower https://www.linkedin.com/in/sarah-ward-79206679/https://www.spoonflower.comhttps://www.facebook.com/Spoonflower/https://twitter.com/spoonflowerhttps://www.instagram.com/spoonflower/https://www.pinterest.com/spoonflower/https://www.flickr.com/groups/spoonflower/https://www.youtube.com/user/spoonflowerfabric

Josh Bach is a one man army and set out to add a little fun into the fashion world at a time where neckwear in particular was mostly striped, slanted, and available in maybe 5 colors. On this episode we to Josh about how he started a business in his New York City apartment and turned it into a fashion phenomenon in Men's Neckwear. Just in time for the holidays, here's a podcast about ties. 00:18 - Josh Intro01:55 - Josh's journey05:17 - Bravery in starting a business06:12 - What is Josh Bach Neckwear - conversation turns to background08:11 - The idea behind Josh Bach Neckwear10:26 - Issues moving into fashion12:43 - How did you run the business by yourself14:31 - Josh Bach as a brand15:39 - When was “spirited neckwear” adopted17:51 - Ties as billboards for the brand19:14 - Casual Friday20:58 - Where won't Josh Bach Neckwear go21:53 - Is Josh Bach a purpose brand25:01 - How have you been ripped off - Intellectual Property29:17 - Brand iconography from NYC30:58 - What drives the business32:08 - Will there be a resurgence in neckwear?33:21 - Where can you find Josh Bach? https://www.linkedin.com/in/joshua-a-bach-812621118/https://joshbach.comhttps://twitter.com/joshbachltdhttps://www.facebook.com/pages/category/Clothing--Brand-/Josh-Bach-Limited-116976464995792/https://www.pinterest.com/JoshBachLtd/https://instagram.com/joshbachltd

Who says a B2B brand can't be powerful and have a big personality? Critical Start CMO Carrie Kelly brings her experience from both sides of the Client/Agency ball to show that it most definitely can. She's using the brand to drive awareness while leveraging the company's culture to become one of the fastest growing companies in Texas. 00:18 - Carrie Intro01:03 - Path to CRITICALSTART04:20 - Starting position right before COVID05:01 - How did COVID affect business06:03 - Explain role as CMO06:55 - Who is target audience07:28 - Emerging competition08:41 - How do you look at competition10:59 - Mission Statement11:30 - “Badass” in Mission Statement12:55 - Company values14:34 - How do you get your message to customers16:26 - How was manifesto received17:14 - Articulation of tone of voice17:53 - If your brand was a Pinterest board18:41 - Category of business operating with fear19:50 - Is Critical Start a purpose brand21:47 - Is marketing 24/36523:29 - How was marketing accepted into an engineering world26:08 - In house creative26:35 - Does brand drive B2B or B2B drive brand?27:57 - What cocktail is CRITICALSTART?29:12 - How can you find CRITICALSTART?29:31 - “Son of a Breach” Podcast31:12 - Where did the name CRITICALSTART come from? https://www.linkedin.com/in/carrienkelly/https://www.criticalstart.comhttps://www.criticalstart.com/sonofabreach/https://www.instagram.com/criticalstart/https://www.facebook.com/CriticalStartMDRhttps://www.linkedin.com/company/critical-starthttps://twitter.com/CriticalStart

Ed Roberts is a lot of things, he's an accomplished designer, creative director, and now the Brand and Creative Director at Georgia Power. On today's episode, Ed talks about how the brand lives its stand to generate possibility for its customers and its own employees. Ed shows how design thinking can drive marketing rather than the other way around. 00:18 - Ed Intro01:19 - Are you working at home due to Covid?02:00 - Working for a utility company during Covid04:08 - Where did love of design come from?08:14 - How did you go client side?11:09 - How has it been to integrate marketing into your role?14:28 - Advertising without objective is art - comment makes Ed recall story16:12 - Mentality of students coming out of school and reframing ideas17:55 - How do you look at brand when customers aren't experiencing challenges20:29 - GA as a community22:27 - Living the brand23:42 - Hyperlocalization26:13 - Is GA Power a purpose brand?28:20 - Brand statement30:46 - How do you generate possibility in your role34:02 - Articulation for brand tone of voice37:08 - If your brand was a Pinterest board38:00 - How does the brand and you as a leader view the company within social change https://www.linkedin.com/in/ed-roberts-3096b35/https://www.georgiapower.comhttps://www.facebook.com/GeorgiaPower?WT.svl=fb2&hp=rfy_facebookhttps://twitter.com/georgiapower?WT.svl=tw3&hp=rfy_twitterhttps://www.instagram.com/ga_power/https://www.youtube.com/user/GeorgiaPowerChannel?WT.svl=yt2&hp=rfy_youtube

As broadcast November 2, 2021 with plenty of extra television for your podcast experience.  Tonight we mark the date that Jan Hammer changed the TV soundtrack game with his iconic theme to "Miami Vice," which went to #1 on the Billboard charts on this date in 1985.  The Czech-American producer and multi-instrumentalist is just a titan of tunes, but this is definitely his biggest mark in the public consciousness.  After the opener and the how-do-you-dos, it's two hours of Prince Paolo laying down the freshest indie & underground singles out this week, with highlights from Ann Streichman, HUSBANDS, The Delines & daste., the latter of whom are out with their debut as of just under a week ago!  #feelthegravityTracklisting:Part I (00:00)Jan Hammer Group – Peaceful SundownHotel Décor – SunflowerThe Delines – Little EarlMorning Silk feat Sur Black & Kolezanka – So Fundaste. – light onDad Bod - Tenderness Part II (34:45)Endearments – EmpressLouiza - Kind CoincidencePeaness - Whats The Use?Mediocre - Give InBaile - After All This TimeCrayon - Misplace (ft Tora & Gracy Hopkins) Part III (63:06)Marina - I Love You But I Love Me More (feat Beach Bunny)Anorak Patch – DelilahFoyer Red - BloodComing Up Roses - All Our TimeMike Turpin - Blacked Out LoveJennifer Hall - Why Cut Time Part IV (94:15)Chloe Rodgers – BonesCreature of Doom - Dead RingerAnn Streichman - Smoke & MirrorsNICOLAS - LEFT THE PARTYHUSBANDS - Ancient OneMild Minds - HAUNTED

What started as a hobby in the founders apartments has turned into a nationwide enterprise with distribution in stores and bars all over the country. After graduating from Wharton Business School, Jomaree Pinkard could have done anything he wanted, listen to him tell the story of how he and his close friends chased their passion and turned it into the powerhouse it has become. 00:17 - Jomaree Intro01:51 - Jomaree's Journey04:36 - How did Hella Cocktail happen?05:38 - Funny story about making bitters in the early days07:26 - Decision to make bitters for nonalcoholic drinks09:16 - What was your first bitter/infusion?10:24 - How has Covid affected business?13:19 - Bitters and soda - did Covid affect the innovation?15:56 - Shelf space fight18:56 - Your brand as a black owned business22:37 - History and points of view of founders26:09 - Rebranding journey30:18 - Articulation of the brand31:53 - How are you advertising?33:49 - Versatility of bitters36:43 - The “Included” Organization41:30 - Do you use the brand to further social movement44:46 - How can people find you? https://hellacocktail.cohttps://instagram.com/hellacocktailco?utm_medium=copy_linkhttps://www.linkedin.com/company/hella-bitter/https://twitter.com/hellacocktailco?lang=en

Ep #82 - Aligned with Purpose with David Baldwin - In another instalment of The Climb, brought to you by The Digital Mastermind Group, Jon and David speak with David Baldwin about knowing yourself and putting yourself into your work.  Join us for another exciting interview with leaders in the digital space.

Kurt Squiers isn't just a very successful ad guy who owns his own shop, he's also acknowledged as one of the biggest AC/DC fans in the world. And he's found a way to marry his two passions into one of the coolest podcasts around, AC/DC Beyond the Thunder. Today we talk to him about AC/DC's impact on culture, the music world, and how marketers can learn from them as one of the smartest Rock brands in the world. 00:18 - Kurt Intro01:28 - The path that led to AC/DC06:14 - The path to Beyond the Thunder10:05 - Lessons learned from AC/DC11:30 - Bands as brands12:37 - Difference in branding between AC/DC and KISS15:13 - Articulation of AC/DC the brand17:33 - AC/DC never sold out18:52 - Tone of Voice20:43 - AC/DC being rebellious but loved23:02 - How does AC/DC adapt as a brand25:51 - What's the closest AC/DC has come to a ballad26:15 - AC/DC selling music to brands28:52 - Licensing music from AC/DC and dealing with the band31:56 - What other bands are brands?32:22 - Bon or Brian?37:40 - Summation of what we've learned from AC/DC Additional Resourceshttps://www.linkedin.com/in/kurtsquiers/https://beyondthethunder.comhttps://twitter.com/ACDC_Podcasthttps://www.facebook.com/ACDCBeyondtheThunderhttps://www.instagram.com/squiersllc/https://www.youtube.com/channel/UCMCcQV5fUzeV4C5odzyn4wA

For our first live in-studio interview, Joe Kwon brings the heat. Okay, actually he brings the kindness, enthusiasm, and passion you may know him for with his work in the Avett Brothers. We talk about his new brand CARV Fitness, a company dedicated to getting people to live their fittest lives, but Joe being Joe, we talked about how he looks at everything as an opportunity to create community and give back. 00:18 - Joe Intro01:27 - How do you define yourself as a home cook03:04 - Do you have a set of values that follows what you do06:38 - Where did CARV come from09:50 - Who would CARV be in 5 years11:39 - CARV being part of a community14:58 - Avett Brothers community with CARV16:47 - How aware are you of your band being a brand25:54 - CARV giving back to community29:09 - Community organizing32:50 - What did you want to be as a kid38:04 - Joe redefining roles41:25 - Being an influencer43:21 - What should David have asked

Dion Hughes isn't just a brilliant advertising and marketing mind, he's put his money where his mouth is by creating a successful, sustainable, personal hair care brand called HiBAR. This new company aims to take on the issue of ocean plastics while delivering an optimistic start to your day. There's no plastic in their products or in Dion's personality.00:18 - Dion Intro01:42 - Why did you start Hibar03:12 - Forging a different path with advertising08:14 - How did freelance lead to Hibar12:21 - Who is the competition15:19 - Stance on sharing plastic free technology19:11 - Is Hibar a new category20:16 - Articulation of the brand look25:48 - Intention driving interaction with the right people30:24 - What are your challenges32:03 - You are the brand33:41 - How do you go up against beliefs about liquid products36:10 - Purpose of lathering37:43 - 10 years from now what kind of client is Hibar41:53 - Where can you find Hibar42:42 - How can clients find you at Persuasion43:26 - Helping brands articulate45:58 - How do you think about your brand's purpose

Our latest guest, Colleen Craig, has an infectious energy that will get you very excited about the world of Wild Blueberries. It isn't every day that you get to hear from someone managing the work for a fourth generation, family owned business that is absolutely killing it in their category.00:17 - Colleen Intro00:55 - History with Oscar Meyer03:57 - What did you learn from all the food experiences05:20 - Food Universities encompassing the brand and how that would apply to Wyman's07:05 - History of Wyman's08:47 - Wyman's wild blueberries in lots of products10:24 - How is working for a family owned company different12:43 - The mission of Wyman's16:16 - How is Wyman's integrated into foodie scene19:03 - How does marketing change for a behind the scenes company21:58 - How do you win the sale over Dole25:24 - Are fresh blueberries biggest competitor26:45 - Wyman's truck and jingle30:44 - Wyman's promoting other types of fruit in business31:42 - How the harvest gets affected by temperature36:45 - One sentence brief38:07 - Brand articulation40:25 - What cocktail is Wyman's

What's Mike Indursky up to? Oh, just trying to reshape the entire beauty industry with his new brand, Hear Me Raw. Mike is using his company to create a new movement he calls, Responsible Beauty. Listen to how he thinks he can pull it off.00:17 - Mike Intro01:11 - Experience to create something new03:50 - Hear Me Raw story07:41 - Is responsible beauty a new category09:59 - The brand as a movement12:08 - How is the product formulated16:50 - How the sustainable packaging works19:23 - Claims in the beauty industry22:57 - Tone of voice26:14 - How do you navigate legalities in the beauty industry28:20 - Title of your marketing seminar30:10 - Would you share your technology?30:35 - How is Hear Me Raw funded?32:12 - How has Covid affected product launch34:37 - Where can you find Hear Me Raw35:01 - Beauty industry ten years from now38:37 - Marketing while also being world conscious https://hearmeraw.comhttps://www.linkedin.com/company/hear-me-raw/https://www.facebook.com/HearMeRawBeauty/https://www.instagram.com/hearmerawbeauty/?hl=enhttps://twitter.com/hearmerawbeauty?lang=en

Meet one of the most instinctively brilliant marketers I've ever met. Victor Lytvinenko has no formal training as a marketer, but he and his wife Sarah have built one of the leading lights in the fashion and apparel worlds, Raleigh Denim Workshop, by practicing something they call Marketing Anarchy.00:55 - Victor Intro01:29 - Victor & Sarah's Background04:46 - Transition from Nobu to denim06:46 - People's knowledge of textiles in NC07:51 - Narrative of Raleigh Denim bringing textiles back to NC09:42 - Responsibility for manufacturing in Raleigh12:51 - How being named to The Fashion Designers of America changed things15:36 - What you learned from New York store20:56 - Articulation of the brand26:50 - How would you change a big brand if Raleigh Denim got bought out30:30 - Art through Raleigh Denim35:28 - How do Raleigh Denim jeans fit so well41:15 - Show Us Your Jeans campaign43:00 - Snake Eat Tail45:32 - Non-Profit Wolf47:51 - Safety is risk and risk is safety49:59 - Next ten years for Raleigh Denim

We thought George Tannenbaum would be the perfect guest to talk about the power and the opportunities of Personal Branding. Of course, George being George the conversation ended up being about so much more. Enjoy our latest episode, featuring one the voices of conscience in the advertising Industry.  #personalbranding #ageism00:18 - George Intro01:40 - George's Background10:26 - Democratization of Creativity and lack of Monetization12:31 - George as a brand himself20:36 - Difference between writing then and now25:01 - Personal GeorgeCo ads26:55 - George's strengths turning complicated into understandable and delightful30:31 - Worldview and trust in advertising changing with VO32:40 - George's stance on ageism37:16 - Role of the ad school in the rise of digital43:03 - George's creative compilation for students46:12 - Getting stuck creatively48:15 - Fear of talent50:44 - George's stance on networks and repercussions56:23 - What would you say to CMO's website: georgetannenbaum.comlinkedin: https://www.linkedin.com/in/georgetannenbaum/twitter: https://twitter.com/georget20blog: adaged.blogspot.com (A Business Insider "Most Influential" blog.)

Are you fascinated by the power of Purpose marketing with a capital P? Here's your chance to hear directly from the OG in the space. Today we welcome David Best, the president and CEO of Newman's Own.  #Purposebranding #purposemarketing00:18 - Dave Intro01:22 - How has Covid affected business02:43 - Newman's Own model04:05 - Brand origin06:36 - How much money Newman's Own has raised07:41 - How did Paul Newman feel about advertising overall09:14 - How did Paul and the organization feel about starting to advertise10:23 - How do you look at the brand after Paul's passing12:04 - What do you learn/unlearn with traditional training for a brand like this14:49 - How did you navigate values and purpose in all aspects of the business16:38 - Does wide distribution affect strategy18:52 - Category that Newman's Own hasn't succeeded in20:07 - Attention towards money spent on marketing21:49 - Strengths and weaknesses of brand awareness23:54 - Sub brands27:02 - Tone of voice31:41 - What cocktail is Newman's Own33:09 - Could Newman's Own go into spirits https://newmansown.comhttp://www.facebook.com/newmansownhttps://www.instagram.com/newmansown/

This episode of Brands in Action features Kate Godbout, CMO at Scholl's Wellness. Kate talks about the challenges and opportunities of taking a brand with over a century of history into a whole new category. Everyone's aware of Dr. Scholl's so how do you get them to reconsider what they think they know? Kate knows.00:18 - Kate Intro01:09 - Joining Dr Scholl's right before pandemic02:43 - Office reintegrating after Covid03:41 - Changes within Dr Scholl's04:34 - How company changes the competition05:41 - Why did Dr Scholl's start?07:24 - What does Dr Scholl's meet for people09:31 - Awareness within brand12:03 - Positive and negatives of “Gellin” campaign14:54 - Initial wins after joining Dr Scholl's17:09 - Channel conflicts with online sales during Covid18:19 - Do you have a USP and has it changed?19:34 - Does Dr Scholl's move beyond feet20:37 - How does brand affect who you hire23:31 - One sentence brief23:45 - If your brand was a Pinterest board24:39 - What cocktail is Dr Scholl's Additional Links: https://www.drscholls.com/https://www.facebook.com/DrScholls/https://www.instagram.com/drscholls_usahttps://www.youtube.com/user/DrSchollshttps://www.pinterest.com/drscholls_usa/https://twitter.com/drscholls 

Bob Stohrer knows a little something about overturning category conventions given his incredible experience at brands like Virgin Mobile and the NFL. Well, now he's training his sharp marketing mind on the home security category with Kangaroo and it won't be the same once he's finished with it. Check out the latest episode of Brands in Action.00:18 - Bob Stohrer Intro01:03 - How quarantine has been01:43 - Workplace culture changes due to Covid02:42 - Why was Kangaroo founded?07:13 - Business opportunities with increase in home delivery10:38 - What does security mean right now?13:10 - Kangaroo customer base14:38 - Building trust and combating fear to use this type of product17:15 - Creative strategy vs. other companies21:01 - The safety of risk22:52 - Small wins to build creative credibility24:52 - How brand drives organization29:17 - Holding creatives accountable33:44 - Education at Syracuse and NYU37:27 - Risky creative strategy

On Today's episode of Brands in Action we talk to Willa's Oat Milk CEO and Co-Founder Christina Dorr Drake. It's not enough that she launched a brand that challenges all the category conventions during a global pandemic, she also did it while facing and beating cancer. If there's a more heroic tale we don't know it. Lots of perspective and good advice in this one.00:18 - Christina Intro00:59 - How did ad agency career lead to entrepreneurship02:23 - Starting a business requires being somewhat naive03:01 - Willa's origin story04:56 - Food waste and climate change05:55 - How Willa's is different from other plant based milks07:19 - Difference between almond milk processing vs. Willa's08:02 - Grandma Willa09:39 - Taking the handmade recipe to production12:36 - Purpose of the brand13:52 - Articulation of the brand14:58 - Willa's marketing and pivot with Covid18:20 - To grocery or not to grocery19:55 - Iconography of the brand21:28 - With an ad background, how design was looked at differently23:18 - Feedback from design23:58 - How personal health affected conviction of the brand's purpose29:41 - Cancer changing how Willa's is thought of in a broader sense30:48 - Importance of real vanilla31:48 - How flavor is accomplished without added sugar32:46 - Importance of whole grain compared to filler in other products33:25 - Where you can buy Willa's34:06 - What kind of cocktail is Willa's35:57 - Outro https://willaskitchen.comhttps://www.amazon.com/s?k=willa+kitchen+oat+milk&dc&crid=22OAQAFQ8SY5A&sprefix=Willas+k%2Caps%2C145&ref=a9_sc_1https://www.facebook.com/willaskitchenhttps://www.twitter.com/willaskitchenhttps://www.pinterest.com/willaskitchen/https://www.instagram.com/willas_kitchen/