Podcasts about marketing monster

Do modern writers have to be marketers? In a word, yes.    This catches many authors by surprise. Isn't it the publisher's job to promote a book? Yes, but in today's publishing climate, marketing is a joint effort一a partnership between author and publisher. In the age of social media, writers are expected to leverage their audience to boost sales.   However, this is daunting for most writers. Where should you start? What platform should you use? What type of content should you post? How often? Today's guest is a firehose of helpful tips, and a breath of fresh air for anyone who feels intimidated by the task of promotion and marketing. Jordan Raynor is a leading voice in the faith and work movement, and the author of several best-selling books, including Called To Create and Redeeming Your Time. As a lifetime entrepreneur, who feels called by God to start businesses, he shares his best marketing practices with senior editor Will Parker Anderson. His insights include:  The 8 things to look for when choosing a book idea How to beta test every idea with your audience before you start writing  His formula for clarifying your book idea in a single sentence Why one platform is all you need to grow your audience  Don't fear the marketing monster. With Jordan's strategies in hand, you can tame it. Jordan's approach will help you promote your work, while also making you a better writer in the process一one who knows the market and resonates with readers.        EPISODE LINKS   Subscribe to Will's weekly newsletter: willparker.me Please rate this podcast: Apple | Spotify Will's Instagram: @willparkeranderson Will's LinkedIn: https://www.linkedin.com/in/willparkeranderson/ Jordan's books: Called to Create, Redeeming Your Time, The Sacredness of Secular Work 

In the world of marketing, there exist an anomaly of a human being educating business owners, entrepreneurs, and digital marketers on the most vital roadmap to discovering your perfect client, attracting them, and developing a lifetime relationship with them.  Our guest today is Stormie Andrews, Best-Selling Author of “The World's Best Buy Persona System,” and co-author of “Power of the Platform,” speaker, coach, Top 50 Tech Visionary, and co-founder of Yokel Local. On today's episode, Jason, Steve, and Stormie waste no time or value stacking this session with hard-hitting and impactful processes used to discover your perfect client using the 8 elements of marketing.  Stormie shares how he navigated being bi-racial as a child, moving from place to place, making new friends, and how in the end, the only important thing in our current world is mastering marketing and technology to unify the world. Jason, Steve, and Stormie    What You'll Learn:   Why people fail at marketing The importance of the 8 elements of marketing Knowing your ideal client and how to find them The number one thing that drives your customers' decisions What T.I.N. B. stands for and why it's necessary to remember How Stormie navigated being bi-racial and making new friends everywhere he moved Effective communication tips to help you go deeper with clients and create them into “lifers” A free guide to help you identify the 8 elements of your marketing wheel  The value of being able to mentor Millenials as well as learn what we didn't And much more!     Favorite Quote: “If you want to improve your awareness with the right people. If you want to improve your engagement, generate more leads, have better conversion optimization, better wow, all of the things I spoke of, do you think you would be better served knowing as much about your ideal customer as you could possibly know?” -Stormie Andrews   Connect with Stormie:  OutSmartTools  How to Get Involved: Find Jason on Instagram & Facebook. Find Steve on Instagram & Facebook. Enjoyed the episode? Hop over to Apple Podcasts for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Jason and Steve next.

Welcome to another LEGENDARY episode! Our Legendaries are special guests that are an expert within their area of storytelling. Emily Rath is a romance and fantasy author of THE SECOND SONS DUET, WHISKEY AND SIN, and the forthcoming ALCOTT HALL (Winter 2023). She is repped by Susan Valazquez at JABberwocky. A university professor by day, Emily lives in Florida with her husband, son, and cat. They regularly comb the local beaches looking for shark teeth. In this episode you'll hear about: Insight into how to decide if hybrid publishing is right for you. Considerations indie authors can bear in mind when looking for an agent. Following the joy. One of us may or may not sing some T Swift and Harry Styles numbers. Giving yourself grace. Writing to market and writing to holes in the market. Navigating the landscape of how much of ourselves we share as storytellers. Courtney's reference to juggling many balls and hopefully only dropping the plastic ones. An exclusive peek into Emily's new monster romance book. Special thanks to Deore for our musical number. You can find her on Instagram or more of her creative work on Spotify. As ever, thank you dear listeners. Please consider leaving a review to support this podcast. You can find us here on our website at www.storybeastpodcast.com or on Instagram. For more storytelling content to your inbox, subscribe here. Feel free to reach out if you want to talk story or snacks! Be brave, stay beastly. --- Send in a voice message: https://podcasters.spotify.com/pod/show/storybeastpodcast/message

I have a special empathy for people intimidated and even terrified by marketing. I've been there, and I know how big, overwhelming, and scary it can feel, especially for new business owners who know how much is riding on it. In this Coffee Break, I gained a few insights from observing a couple of different people in the music world. One felt they had to be marketing constantly, showing up everywhere, all the time. Interestingly, the results weren't any better than the next person, who spent most of their time nurturing her relationships with existing fans and equipping them to bring more people into her audience. The second person described above consistently had full rooms and happy fans. The first one spent most of her time finding new people to invite and didn't have the consistency that the second did. Another thing I observed was that a few musicians in my circle were masters at creating memorable and valuable experiences with their fans. These were the ones who showed up early for the gig so that they could invite fans to a pre-show dinner or cocktail hour, or they planned after parties for when the show was over. They found special ways to recognize fans who were always showing up, and they always delivered performances geared towards improving their audience's day. There's more to hear in the Coffee Break, but I want to encourage people struggling with knowing where to start and what to do to market their businesses more effectively. I'd love to help you find some creative ways that will be fun for you and won't break the bank. Just get in touch through my blog: https://franklintaggart.com #marketing #newbusiness #smallbusiness

In the world of marketing, there exist an anomaly of a human being educating business owners, entrepreneurs, and digital marketers on the most vital roadmap to discovering your perfect client, attracting them, and developing a lifetime relationship with them.  Our guest today is Stormie Andrews, Best-Selling Author of “The World's Best Buy Persona System,” and co-author of “Power of the Platform,” speaker, coach, Top 50 Tech Visionary, and co-founder of Yokel Local. On today's episode, Jason, Steve, and Stormie waste no time value stacking this session with hard-hitting and impactful processes used to discover your perfect client using the 8 elements of marketing.  Stormie shares how he navigated being bi-racial as a child, moving place to place, making new friends, and how in the end, the only important thing in our current world is mastering marketing and technology to unify the world. Jason, Steve, and Stormie    What You'll Learn:   Why people fail at marketing The importance of the 8 elements of marketing Knowing your ideal client and how to find them The number one thing that drives your customers' decisions What T.I.N. B. stands for and why it's necessary to remember How Stormie navigated being bi-racial and making new friends everywhere he moved Effective communication tips to help you go deeper with clients and create them into “lifers” A free guide to help you identify the 8 elements of your marketing wheel  The value of being able to mentor Millenials as well as learn what we didn't And much more!     FAVORITE QUOTE: “If you want to improve your awareness with the right people. If you want to improve your engagement, generate more leads, have better conversion optimization, better wow, all of the things I spoke of, do you think you would be better served knowing as much about your ideal customer as you could possibly know?”   Connect with Stormie:  OutSmartTools  How to Get Involved: Find Jason on Instagram & Facebook. Find Steve on Instagram & Facebook. Enjoyed the episode? Hop over to Apple Podcasts for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Jason and Steve next.

The Red Sandcastle is a 50 seat storefront theatre, in which_ Anything is Possible!_ In May of 2011, Rosemary Doyle opened the Red Sandcastle Theatre, with the intent of giving theatre artists a canvas. The Red Sandcastle acts as an Artistic Hub to rent for creators in theatre, dance, visual art, and music. 2021 marks the 10th anniversary of Red Sandcastle, and brings a new look and new management: long time renter with Red Sandcastle, Eldritch Theatre‘s production and artistic team, Eric Woolfe and Adrianna Prosser, join the Red Sandcastle team as Managing Director and General Manager and will act as Caretakers of the Castle. Adrianna Prosser Adrianna is a Theatre Erindale + Sheridan College Alumnus and award winning storyteller. She joined Eldritch Theatre as their Marketing Monster and Artistic Producer in 2016, marketing and producing Dora award winning shows such as The Harrowing of Brimstone McReedy and Space Opera Zero! _as well as adding new programming such as children and adult Dungeons and Dragons camps _Sword and Sorcery School, and online digital theatrical experiences during the COVID-19 theatre blackout. Adding a new layer of support for artists at Red Sandcastle Theatre, with her digital marketing expertise; Adrianna has been teaching digital marketing storytelling at Centennial College since 2017 to both their Arts Management and the Museum Management program, and has been a guest lecturer for Humber College. As well as leading Eldritch Theatre's marketing, Prosser has led digital marketing for the City of Toronto's museums, Festival Players, Groundling Theatre, Theatrefront, GhostLight, and many more. Eric Woolfe Eric is an actor, playwright, puppeteer and magician, and the Artistic Director and founder of Eldritch Theatre which has been horrifying audiences since 1999 using puppetry, live actors, and parlour magic. His work for Eldritch Theatre includes Dora award winning and nominated works such as Space Opera Zero!, The Harrowing of Brimstone McReedy, Frankenstein's Boy, Madhouse Variations, _and _The Babysitter.  He is resident Dark Arts Professor at Eldritch Theatre's Sword and Sorcery School, where he is head Dungeon Master and writer of Dungeon and Dragon adventures for the young and young at heart. Some of his other theatre credits include Old Man and the River (Theatre Direct), The Comedy of Errors (Humber River Shakespeare), The Glass Menagerie, Ghosts (Touchmark Theatre) Rocket & the Queen of Dreams, (Roseneath Theatre). Little Shop of Horrors (Canstage), and Timon in Disney's The Lion King. Rosemary Doyle Rosemary founded the Red Sandcastle Theatre in 2011, after being in theatre for 80% of her life and counting. Currently she is the Artistic Director of Theatre Kingston in Kingston, Ontario her home-town.  Notable roles created by Rosemary include, Jane in My Mother's Lesbian Jewish Wiccan Wedding, (Fringe, Mirvish), and A.L.P. for Finnegans Wake (Grand Theatre, Tarragon). Doyle has won seven 24 hour playwriting contests. This love of instant creation inspired her to create the Thousand Monkeys Playwriting Festival  and her Play in a Week Camp that creates a play from nothing to full production in 5 days. Because of her love and talent for creation, she has been referred to as the “patron saint of indie theatre” a nickname she works hard to live up to, even in the government funded theatre world she is navigating now. Rosemary actively acts, directs, builds and designs sets and costumes and, of course, writes plays. We call her our Red Queen Emeritus. redsandcastletheatre.com Instagram: @redsandcastletheatre Facebook: https://www.facebook.com/RedSandcastle Support Stageworthy Tip Jar: https://tips.pinecast.com/jar/stageworthy Merch: https://shop.stageworthyproductions.com/

In today’s episode, discover multiple ways to build a world and business where everyone feels like they have a place. Diversity & Inclusion has become a buzzword now more than ever. This year has taught us a lot of tough lessons. It’s brought to the forefront the importance of inclusive marketing for our brands. You have to convey messages to connect with all audiences and ensure your brand is resonating with your audience beyond the stock photos on your website. Christine and Anita (@anitachauhan) discuss the reasons why inclusive marketing can increase your sales and why we need to take diversity and inclusion seriously to build our best brand.Anita Chauhan is a communications & content leader and senior marketer. She is equal parts strategist, storyteller, and creative media producer. She’s passionate about diversity and inclusion and has been an advocate for women in tech within the Toronto community. Through her marketing and branding work, she helps brands grow and be more aware and inclusive of other people from different walks of life, races, countries and spaces. Anita works to make spaces more equitable and inclusive for others. What to Listen For Overwhelmed by your Marketing Monster? Try these solutions to get laser-focused on your marketing right away. (3:38) Talk the talk. Walk the walk. What inclusive marketing is and what it’s NOT. (5:10) Are you new to inclusive marketing? The 3 most impactful ways to be diverse and inclusive with your brand messaging. (8:19) It’s a Win-Win! How companies are losing money by not becoming more inclusive and diverse in their marketing and branding. (11:57)Happy being stagnant in your biz? This is the true test of your business growth. (14:42) Resources From This Episode:Study from Google Study from KantarMulticultural Marketing: What It Is, Why You Should Do It, and How to Do It The Right WayGuide to Gender-Inclusive Language25 Boldly Diverse CampaignsThe Easiest Way to Schedule Client Calls is HereLike what you've heard? Rate & Review this Podcast Share this Podcast with your bestieFree Brand Consistency ChecklistCheck In With Christine & AnitaChristine on InstagramAnita on InstagramAnita on TwitterAnita on LinkedInBrand Party Podcast on Instagram

Procrastination can be a result of perfectionism, wanting things to be just so before launching. And, until it's perfect then it's not fit for human eyes. Well, procrastination can also result in losing business to your competition. Why not launch what you have and make edits as you go along, testing it out on clients. During this episode, I'll share my Marketing Monster Renny and his voices of doubt and fear. Then I'll share a few tips you can use to kick your procrastination monster to the curb. Is Renny your Marketing Monster? Click here to take the Marketing Monster Quiz and find out! Is Your Marketing Driving You to Success? If not, click here to attend our next "Marketing Your Way to the Money" virtual workshop. Most importantly, click here to learn more about the Introvert Marketing Monsters Academy.

One of the best ways to build a sustainable business is to create relationships with the right people. You want your network to also include those who would be great referral partners. During this episode, I'll introduce you to Gerke and his fears around playing bigger. I'll give him some tips on how to build meaningful relationships in a way that gets people to say YES. Is Gerke your Marketing Monster? Click here to take the Marketing Monster Quiz and find out! Is Your Marketing Driving You to Success? If not, click here to attend our next "Marketing Your Way to the Money" virtual workshop. Most importantly, click here to learn more about the Introvert Marketing Monsters Academy.

Getting ready to walk into a room full of strangers to benefit your business can be frightening. Sometimes the anxiety around networking has to do with having confidence in our business and message. Things get easier when you have the right ammunition and support. During this episode, I'll introduce you to Faye and her networking woes plus share some simple mind shifts you can make today to increase your confidence and networking savvy. Is Faye your Marketing Monster? Click here to take the Marketing Monster Quiz and find out! Have you defined your "Purpose" yet? If not, click here to attend our next "Discover Your Purpose" virtual workshop. Most importantly, click here to learn more about the Introvert Marketing Monsters Academy.

One of the biggest challenges we face in business is deciding on a target market, niche, or specialty. It is so important to know some basics about your target market in order for them to find you and you to find them. During this episode, I'll introduce you to Gabby and the fears she has about finding her people. Plus, I'll share a few tips to help you strengthen your marketing mojo in this area. Is Gabby your Marketing Monster? Click here to take the Marketing Monster Quiz and find out! Have you defined your "Purpose" yet? If not, click here to attend our next "Discover Your Purpose" virtual workshop. Most importantly, click here to learn more about the Introvert Marketing Monsters Academy.

When you open your doors to do business online, you should take steps to set up your business legally. Having a legal business can open doors of opportunities and increase your credibility, confidence, and business savvy. In this episode, you'll meet my Marketing Monster, Avery. I'll share Avery's voices and fears along with tips on how to kick them to the curb. Is Avery your Marketing Monster? Click here to take the Marketing Monster Quiz and find out! Have you defined your "Purpose" yet? If not, click here to attend our next "Discover Your Purpose" virtual workshop. Most importantly, click here to learn more about the Introvert Marketing Monsters Academy.

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He's BACK!Kyle Hanson, the Marketing Monster from Let's Get Clicks, joins us again on the Podcast to elaborate the techniques WE use in order to grow our brand and the changes we are constantly making or keeping an eye on to continue to grow.Learn why being on top of Google SEO is a great marketing technique for your business, and why we work with Kyle to build our brand. You can find Kyle Hanson at:Instagram: @kyleish & @letsgetclicksFacebook: https://www.facebook.com/getclicks/Webpage: https://letsgetclicks.com/?fbclid=IwA...

On this episode, Kyle Hanson, Owner and Founder of Let's Get Clicks, aka Marketing Monster, talks about:- Building his recently sold IT company- SEO- Marketing - Entrepreneurship- Family & MORE!See what it takes to be at the number one top spot for Google with Google Ads along with building your own websites and stepping out of your comfort zone to build our own business you are passionate aboutYou can find Kyle Hanson at:Instagram: @kyleish & @letsgetclicksFacebook: https://www.facebook.com/getclicks/Webpage: https://letsgetclicks.com/?fbclid=IwAR3Q7mIX4FsnJXAB4r7qQe-OU4KjS6GNrbuDqtC0tEQAztqVKWyCTOKV0-o

Ich stelle Dir das Marketing-Monster vor und untersuche, welches Mindset Dir für Dein Marketing weiterhilft.

Adrianna is sometimes an actor, sometimes a playwright, but a full time geeky social media addict who supports mental health advocacy. She is the Host for the mental health storytelling podcast Stories Like Crazy. Adrianna was the Arts & History Host for the IAWTV award winning educational webshow Cranium Cookie, about all things edu-tastic in Canada, and the Geeky Host for Geektropolis, an online community talking about all things geek-chic in Toronto.Adrianna is also the Marketing Monster for Eldritch Theatre.http://www.adrianna-prosser.com Twitter: @adriannap Instagram: @adriannaprosserhttp://www.eldritchtheatre.ca/ Twitter: @eldritchtheatre Facebook: https://www.facebook.com/eldritchtheatre

“How can brands be built with customers” - Jamal Benmiloud This week we’re thrilled to welcome a fantastic marketer and business owner, Jamal Benmiloud. Jamal has had a glowing career. Having risen to become Head of Marketing at Redbull and VP Marketing at Monster Energy, he decided to stretch himself even further and start his own consultancy, EARN Studios. Now Jamal works at Non Executive Director at Huel, a company we know well from episode #34 with Huel founder Julian Hearn. This episode is one of our favourites by far! There is so much to learn from Jamal’s approach to business and life in general. In particular, we discuss: His and his wife’s goal setting process - a really interesting process Starting and maintaining a lean operation Challenging the conventions of marketing agencies His experience writing his new book, Brand Love How Jamal approaches business ideas Some of the more challenging times when running your own business REFERENCES Brand Love - How To Build A Brand Worth Talking About - Jamal Benmiloud, Graham Brown & Paul O’Shannessey EARN Studios Jamal LinkedIn Huel One Simple Idea - Stephen Key CATCH US ON: Website Ross LinkedIn Lucy LinkedIn Twitter Instagram Please leave us a review on iTunes if you enjoyed this episode. We'll read out your review in a later episode!  Lucy & Ross Menghini

Welcome to  episode six!Run time: 18:49Community Divas on iTunesA podcast about communities and social media toolsIn this episode:- An interview with Adele McAlear about video tools- Discussion by Eden and Connie about the interview with Adele- Community NewsAdele McAlear is the principal at McAlear Marketing and she blogs at Marketing Monster - http://www.adelemcalear.com/. Adele was in town recently and organized a Tweet-up, a real-life get together for some of her twitter friends. After the tweet-up, the three of us went to a nearby restaurant  and recorded the interview so please excuse the background noise.00:01 Intro by Jay Moonah00:09 Eden Spodek and Connie Crosby00:15 Summary of today’s episode00:21 Introducing this week's guest, Adele McAlear01:08 Introducing Adele01:24 What video tools Adele is using?01:41 Seesmic has just hit the 100,000 user mark with 5,000 active users currently02:14 Seesmic going through a "belt-tightening" period02:24 They are about to release a new version. Currently they have a "black version" http://seesmic.com which is a flash-based site and a "white version" http://seesmic.com/home which is easier to run but has less functionality.04:03 She is also using 12seconds.tv; what can you say in 12 seconds?04:49 She is using 12seconds to tell stories from her life05:20 Phreadz.com is in closed beta - see also podcamp.phreadz.com - only 200 people in the community so far 07:20 Phreadz is distinguished from other video tools because you can have channels by topic, or your own branded channel.07:50 What is the barrier to entry in using Phreadz? How difficult is it to use?08:47 Is it the same group of earlier adopters across the various platforms?10:05 Are these tools being used to build community above and beyond the community of early adopters?11:40 Would these tools be useful to libraries?12:41 Adele discusses Utterli and YouTube.13:48 Wrapping up the talk with Adele.14:03 Eden and Connie discuss the communities that have sprung up around the video tools.17:19 We would like to hear from listeners about using video tools for building community.17:30 Community News: Podcamp Toronto - Feb. 21 & 22 at Rogers Communications Centre at Ryerson University, sign up on the wiki at http://podcamptoronto.org18:05 Connie wraps up the episode.Our cool theme music “Get Out of My Face” is by Uncle Seth and is from the Podsafe Music Network. We hope to hear from you! Send your comments to communitydivas@gmail.com or post them on the blog at communitydivas.com. Follow us on Twitter, our Facebook page or our FriendFeed room. Some registration may be required.