Podcasts about stormie andrews

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Best podcasts about stormie andrews

Latest podcast episodes about stormie andrews

The Unfiltered by G'Ade
The 21 Laws to keep your woman in check. Guest: Shawn and Stormie Andrews

The Unfiltered by G'Ade

Play Episode Listen Later Nov 19, 2024 40:21


In this fun episode, we discuss The Dance of Partnership, Mastering Important Dates, Selective Hearing, and more. While you listen to this episode, please remember not to judge a book by its cover. To contact Shawn and Stormie: https://sleek.bio/21laws G'Ades Books: https://linktr.ee/theunfilteredbygade

Obehi Podcast: In-depth interviews
Transforming Your Vision Into Reality: The Role Of Strategy In Business - Shawn & Stormie Andrews

Obehi Podcast: In-depth interviews

Play Episode Listen Later Oct 11, 2024 63:45


Dream, vision, and purpose. How do you translate all these in your business and professional life? In this episode of the Obehi Podcast, Shawn and Stormie Andrews talks about the role of strategy in businesses and how to transform your vision into reality. ___________________________________ Want To Learn More About The Obehi Podcast? Since 2019, the Obehi Podcast has been providing its listeners with in-depth interviews, covering such important topics as Business, Leadership, History, Storytelling, Content Creation, and the relationship between Africa and the rest of the world. Now, you can dive even deeper with Obehi Podcast by taking advantage of his signature program, “OWN YOUR STORY”, A Five-step Transformative Journey to Reshape Your Professional and Business Narrative for Success in Less Than 90 Days.

Relationships & Revenue with John Hulen
Episode 232 The 21 Laws to Keep Your Woman in Check with Shawn & Stormie Andrews (Part 2)

Relationships & Revenue with John Hulen

Play Episode Listen Later Oct 4, 2024 46:57


John continues his discussion with Shawn and Stormie Andrews. In Part 1, they share the story of how they went from being work colleagues to becoming friends and, eventually, a couple. In this episode, Shawn & Stormie discuss the story behind writing their new book, The 21 Laws to Keep Your Woman in Check, which started as a business book but turned into a humorous look at relationships. They also share how working on it helped them grow closer as a couple. Listen to this episode to learn more: [00:00] - Selling is serving [02:04] - Marketing is storytelling [03:43] - The idea behind "The 21 Laws to Keep Your Woman in Check" [12:20] - How writing the book helped them rediscover balance in their marriage [14:34] - Walk and talk sessions to maintain their connection [16:37] - Shawn and Stormie's definition of success [18:10] - The impact of faith in their business [22:54] - Shawn and Stormie's top daily habits [25:47] - Stormie's bad habit that he broke [27:11] - Their favorite podcasts [30:03] - John's favorite podcasts [32:23] - John's experience as a professional speaker and voiceover artist [34:42] - Traits of a great leader [36:29] - Best advice they ever received [38:24] - What Shawn and Stormie want their legacy to be [40:08] - Best way to connect with Shawn and Stormie [46:36] - Closing thoughts NOTABLE QUOTES: “Selling is serving. That's all it is. When we're serving people, they never feel sold to.” “Marketing is storytelling. The problem that most companies have is they tell the wrong story, or they tell it to the wrong people.” “Don't ever start with your own story. Tell stories of people you've helped. Those are the stories people want to hear.” “You can't keep anyone in check. The premise of the book is really this: when you bring two people together, they get to bring their own individuality.” “A relationship is not about dominance or submission. It's about two people coming together and creating something greater than the sum of the two parts.” “Having the ability to create something that makes the world better on your own is a blessing, but doing it with the person you love the most is ten times better.” “The most valuable asset that you have is your name, and unfortunately, some people sell off that asset for a pittance.” “Know yourself and never settle down. Don't sacrifice your standards. Keep your standards.” “Never do business with someone that you wouldn't want to have a coffee, a tea, a beer, or wine with.” “Leaders read and readers lead.” “The greatest leaders never had a title.” BOOK MENTIONED: The Coming Wave: Technology, Power, and the 21st Century's Greatest Dilemma by Mustafa Suleyman (https://a.co/d/8iYYWlY) PODCASTS MENTIONED: Lex Fridman Podcast (https://tinyurl.com/LexFridmanPod) The Why Files Podcast (https://tinyurl.com/TheWhyFilesPodcast) The Craig Groeschel Leadership Podcast (https://tinyurl.com/CraigGroeschelLeadershipPod) Read to Lead Podcast with Jeff Brown (https://tinyurl.com/ReadToLeadPodcast) USEFUL RESOURCES: https://stormieandrews.com/  https://www.linkedin.com/in/shawnandrews143/  https://www.linkedin.com/in/stormieandrews/  https://www.breatheconvention.com/ https://www.instagram.com/shawnwillis5am/ https://www.instagram.com/stormie_a/ https://www.facebook.com/quinn.vega https://www.facebook.com/stormie.andrews.3 https://x.com/StormieAndrews “The World's Best Buyer Persona Reimagined: It's Not Who They Are But HOW THEY THINK!” (https://a.co/d/3RsxRG5)  “The 21 Laws to Keep Your Woman in Check” (https://a.co/d/1Lwwdy7) CONNECT WITH JOHN Website - https://thejohnhulen.com  Instagram - https://www.instagram.com/johnhulen  Facebook - https://www.facebook.com/johnhulen  Twitter - https://www.twitter.com/johnhulen   LinkedIn - https://www.linkedin.com/in/johnhulen     YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA  EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/ 

Relationships & Revenue with John Hulen
Episode 231 21 Laws to Keep Your Woman in Check with Shawn & Stormie Andrews (Part 1)

Relationships & Revenue with John Hulen

Play Episode Listen Later Sep 27, 2024 43:20


John sits down with Shawn and Stormie Andrews, the dynamic husband-wife duo who co-authored The 21 Laws to Keep Your Woman in Check. Shawn is a seasoned entrepreneur with over 30 years of experience in business and was named Entrepreneur of the Year in Nevada in 2021. Stormie, the creator of the World's Best Buyer Persona System, is an author and has been named one of the Top 50 Tech Visionaries by InterCon.  They are also the founders of BREATHE! Exp, an event and experience company that combines technology and creativity to help businesses grow and scale. Beyond their professional achievements, Shawn and Stormie are also proud parents and doting grandparents to two wonderful granddaughters. Listen to this episode to learn more: [00:00] - Intro [02:38] - Shawn & Stormie's background [05:35] - Stormie's The World's Best Buyer Persona System [07:56] - Their roles at the BREATHE! Exp [09:09] - How Shawn and Stormie met [11:14] - Developing their friendship [15:36] - Becoming interested in each other [17:21] - The journey from friend-zone to falling in love [20:45] - Stormie's awkward first confession [22:38] - The unexpected date after 20 people backed out [24:47] - Finding notes about their relationship date at a museum [26:38] - People who treat relationships like disposable resources [30:29] - Role of honest communication in building strong relationships [30:58] - How we say things vs what we say [33:21] - Their partnership in business ventures [37:09] - The BREATHE! Summit NOTABLE QUOTES: “Life and business are all about relationships because if you don't have those, you don't have anything.” “Business and personal relationships are about communication. Honest communication is the glue that strengthens the relationship.” “Our communication is very important, but it's not what we say that gets us in trouble—it's how we say it.” “Most people spend their lives developing wealth, and then they have to return that wealth to regain their health.” “When it comes to communication, according to the tenets of NLP (Neuro Linguistic Programming), only 7% of our intended messages are in the words we use. 38% is tonality, and 55% is body language.” “People do not realize that sales is actually a part of marketing. Event production is one component of marketing.” “In order for a company to fully succeed, operations have to be efficient.” USEFUL RESOURCES: https://stormieandrews.com/  https://www.linkedin.com/in/shawnandrews143/  https://www.linkedin.com/in/stormieandrews/  https://www.breatheconvention.com/ https://www.instagram.com/shawnwillis5am/ https://www.instagram.com/stormie_a/ https://www.facebook.com/quinn.vega https://www.facebook.com/stormie.andrews.3 https://x.com/StormieAndrews “The World's Best Buyer Persona Reimagined: It's Not Who They Are But HOW THEY THINK!” (https://a.co/d/3RsxRG5)  “The 21 Laws to Keep Your Woman in Check” (https://a.co/d/1Lwwdy7) CONNECT WITH JOHN Website - https://thejohnhulen.com  Instagram - https://www.instagram.com/johnhulen  Facebook - https://www.facebook.com/johnhulen  Twitter - https://www.twitter.com/johnhulen   LinkedIn - https://www.linkedin.com/in/johnhulen     YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA  EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/ 

The Unfiltered by G'Ade
Humor in Relationships with Guest: Shawn and Stormie Andrews

The Unfiltered by G'Ade

Play Episode Listen Later Aug 27, 2024 27:50


Shawn and Stormie are Authors, Founders, and Co-Founders of Breathe. Today, we talk about humor in relations and the benefits that it has. Humor has the ability to resolve conflicts and tension, contribute to emotional and physical intimacy, and so much more. Enjoy this episode. To connect with Shawn and Stormie: https://sleek.bio/21laws To purchase the book:https://www.amazon.com/LAWS-KEEP-YOUR-WOMAN-CHECK-ebook/dp/B0CYHS9SLV/ref=sr_1_1?crid=10VCJN511HJ3J&dib=eyJ2IjoiMSJ9.4jZJvPiLqRXN3YAZAO7UwxFOLdFaX88ttUmx9tmZdYk.CU_qg7nFx6A9JfGYClRTt7FGP9WP2vymkmyWu7_LEmM&dib_tag=se&keywords=the+21+laws+to+keep+your+woman+in+check&qid=1723153389&sprefix=The+21+Laws+to+%2Caps%2C95&sr=8-1 To Purchase G'Ades Book:://www.amazon.com/s?k=Mrs+Gloria+Ade-Gold+Lawrence&i=stripbooks&crid=U0O7Q3CTO4PQ&refresh=1&sprefix=mrs+gloria+ade-gold+lawrence%2Cstripbooks%2C283&ref=glow_cls

Obehi Podcast: In-depth interviews
The 21 Laws To Keep Your Woman In Check Shawn And Stormie Andrews, A Lovely Couple Working Together

Obehi Podcast: In-depth interviews

Play Episode Listen Later Jul 5, 2024 73:25


In this podcast interview on the Obehi podcast, Shawn and Stormie Andrews, a delightful couple, discussed their new book, "The 21 Laws To Keep Your Woman In Check." This book offers a humorous and insightful journey into the complexities of relationships, turning traditional advice on its head. "The 21 Laws To Keep Your Woman In Check" is both a satirical take on relationship guides and a genuine tribute to the intricate dance of love, making it clear that the key to a successful relationship lies in navigating challenges together with patience and humor. Through anecdotes ranging from dinner debates to family dynamics, this book captures the essence of everyday moments that define a relationship. To learn more, visit https://aclasses.org/

No Bull Business And Brews
EP 69- Stormie Andrews: Powered Up with Outsmart Tools: Savage Marketing Monster

No Bull Business And Brews

Play Episode Listen Later May 1, 2023 50:09


In the world of marketing, there exist an anomaly of a human being educating business owners, entrepreneurs, and digital marketers on the most vital roadmap to discovering your perfect client, attracting them, and developing a lifetime relationship with them.  Our guest today is Stormie Andrews, Best-Selling Author of “The World's Best Buy Persona System,” and co-author of “Power of the Platform,” speaker, coach, Top 50 Tech Visionary, and co-founder of Yokel Local. On today's episode, Jason, Steve, and Stormie waste no time or value stacking this session with hard-hitting and impactful processes used to discover your perfect client using the 8 elements of marketing.  Stormie shares how he navigated being bi-racial as a child, moving from place to place, making new friends, and how in the end, the only important thing in our current world is mastering marketing and technology to unify the world. Jason, Steve, and Stormie    What You'll Learn:   Why people fail at marketing The importance of the 8 elements of marketing Knowing your ideal client and how to find them The number one thing that drives your customers' decisions What T.I.N. B. stands for and why it's necessary to remember How Stormie navigated being bi-racial and making new friends everywhere he moved Effective communication tips to help you go deeper with clients and create them into “lifers” A free guide to help you identify the 8 elements of your marketing wheel  The value of being able to mentor Millenials as well as learn what we didn't And much more!     Favorite Quote: “If you want to improve your awareness with the right people. If you want to improve your engagement, generate more leads, have better conversion optimization, better wow, all of the things I spoke of, do you think you would be better served knowing as much about your ideal customer as you could possibly know?” -Stormie Andrews   Connect with Stormie:  OutSmartTools  How to Get Involved: Find Jason on Instagram & Facebook. Find Steve on Instagram & Facebook. Enjoyed the episode? Hop over to Apple Podcasts for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Jason and Steve next.

Predictable B2B Success
How to create a b2b buyer persona that actually drives revenue growth

Predictable B2B Success

Play Episode Listen Later Jul 22, 2022 53:12


Stormie Andrews is the Founder of Yokel Local. He is an award-winning author, having co-authored "Power of the Platform, Speakers on Success" with Jack Canfield, Brian Tracy, and Les Brown. In July 2020, he released - “The World's Best Buyer Persona System” which is the foundational first step to outsmarting your competition. The system is so effective, that he was recognized by Intercon as one of the Top 50 Tech Visionaries in the world. In this episode, Stormie shares how we can create a b2b buyer persona that actually drives effective marketing and revenue growth. Insights he shares include: Why do some marketing agencies see so much churn with their client baseHow to solve the issue of setting the right expectations with b2b clientsThe success marketing wheel and its componentsWhy some businesses do not create effective b2b buyer personasWhat is "transfer of knowledge learning" and how does it help set expectationsThe difference in b2b buyer persona approach Stormie advocates for in his book as opposed to what is advocated by othersWho should be involved in creating a b2b buyer personaand much much more ...

Boss Uncaged
Co-Founder, Author Of The World's Best Buyer Persona System: Stormie Andrews AKA The Buyer Persona Boss - S3E30 (#126)

Boss Uncaged

Play Episode Listen Later Jun 28, 2022 69:01


“Build one bridge at a time. Clients have these bridges that lead them nowhere. So there's a strong possibility that within your arsenal of half-built bridges, you may find one that's 95% complete. You know what? Go finish that bridge. Don't worry about any of this stuff.” In Season 3, Episode 30 of the Boss Uncaged Podcast, S.A. Grant sits down with the Co-Founder, Author of The World's Best Buyer Persona System, Stormie Andrews.

Total Fit Boss Chick - Entrepreneurship, Mindset, and Lifestyle
Expert Advice: Mapping Out the Ideal Customer Journey

Total Fit Boss Chick - Entrepreneurship, Mindset, and Lifestyle

Play Episode Listen Later Jun 2, 2022 28:55


Listen to this week's episode of the Total Fit Boss Chick to learn all about the organic marketing funnel and the ideal customer journey!Topics on Customer Journey Mapping ProcessIntent and Half-Built BridgesCustomer Journey MapsPitching to PublicationsMentoring Moments with StormieHow to Perfect the Customer Journey? The customer journey is crucial to funnel your audience to actual paying customers. However, most of the time, we rush our consumers to buy a product that they end up cutting all connections with you. Let's avoid break-ups by tuning in to this week's episode of the Total Fit Boss Chick Podcast to get all the details! Key Points on Customer Journey Mapping Awareness Stage: Customer Journey TouchpointsIn this stage of the process, we're highlighting and understanding the customer touchpoints or pain points that are problems your audience faces. This prompts us to begin our research. We can start the search by considering what resources we can provide and the different types of messaging that would benefit a person trying to learn about solving their issue.Customer service starts with listening to the customer's pain points. An effective customer journey doesn't put sales pressure on the consumer when presenting solutions. This will ruin the customer experience and cause the user to choose an alternative. How well are you applying the customer pain to your customer journey? Unique Value Proposition A successful company should offer something unique to its buyer persona. So, how do we set ourselves apart without pressuring the customer? It's with our unique value proposition. Our unique approach, offering, content, intent, or relation, is our unique approach. Our unique value proposition is what will truly get us far with our business. Discover Your IntentPinpointing what your intent can be difficult; try answering these questions to help you determine what they are: What truly sets you apart from your competitors?Can your competitor easily imitate your message and offer?  Craft Your Message From here, you need to create a message that shows your audience you understand their pain points, what they're looking for and need and how you or your brand can assist them in the buying process. Remember, you're helping them with their journey - not a bibliography on yours. Marry Your Success Let's not get too caught up in proposing to our audiences and scare them away! Instead, let's learn more about marketing strategies in this week's episode of the Total Fit Boss Chick podcast so we can marry our success in the long term! I encourage you to grab your FREEBIE, Get Stuff Done: One Day at a Time!Check out the 20-minute video to help you maximize your bonus: https://youtu.be/nX4tvlkXi9E.I also highly suggest you check these out: (FREE) Productivity Quiz(FREE) Digital Planner Download (FREE) One Page, One Hour Business PlanCustomer Journey Map Template Productivity SheetsHabit Builder Tool Kit  Connect with Stormie, Website: https://www.stormieandrews.com/LinkedIn:  https://www.linkedin.com/in/stormieandrews/Twitter: https://twitter.com/stormieandrews  Facebook: https://www.facebook.com/Stormie-Andrews-109573034541634/Instagram: https://www.instagram.com/stormie_a/ 

UNLOCKED with Tracy Wilson
Outsmart Your Competition, Then Outsell and Outgrown Them

UNLOCKED with Tracy Wilson

Play Episode Listen Later May 25, 2022 57:02


Stormie Andrews is the Founder of Yokel Local.  He released the foundational first step to outsmarting your competition. The system is so effective, he was recognized by Intercon as one of the Top 50 Tech Visionaries in the world. Join Tracy Wilson as she unlocks his system!He is a Licensed Practitioner of Neuro-Linguistic Programming, Top 50 Tech Visionary as named by Intercon, award winning author, Forbes contributor, Hubspot contributor, HubSpot Certified Trainer, Master Graduate of Rapport Leadership International, and recipient of the Member of the Year award of the American Marketers Association, and his agency is the first and only HubSpot Platinum Agency Solutions Partner in Nevada

MYFB Podcast
Running A Marketing Agency with Stormie Andrews

MYFB Podcast

Play Episode Listen Later May 16, 2022 49:31


Running a marketing agency is rewarding and a lot of work. Who better to tell us about marketing agencies than Stormie Andrews. Author, Speaker, and founder of Yokel Local. This episode is a must-listen for any business owner. Checkout Stormie's Website

Digital Marketing Therapy
Ep 150 | Importance of Your Donor Persona with Stormie Andrews

Digital Marketing Therapy

Play Episode Listen Later Apr 26, 2022 28:20


Building out your donor persona is critical in helping you, your team, your consultants and more speak the same language. It is also helpful in identifying the right people at the right stage so you can deliver the right message! Learn how to create them and take them to the next level.

Center Stage
065 - Outsmarting Your Competition with Stormie Andrews

Center Stage

Play Episode Listen Later Apr 13, 2022 32:37


There's a saying that the best cases go to the best marketers. When you're a solo/small firm, you often can't compete with the bigger marketing budgets of larger firms. However, as our guest Stormie Andrews explains, you can outsmart them by understanding your clients better than your competitors.Learn more about Stormie's Buyer's Persona and more at www.outsmarttools.com

Center Stage
065 - Outsmarting Your Competition with Stormie Andrews

Center Stage

Play Episode Listen Later Apr 13, 2022 32:37


There's a saying that the best cases go to the best marketers. When you're a solo/small firm, you often can't compete with the bigger marketing budgets of larger firms. However, as our guest Stormie Andrews explains, you can outsmart them by understanding your clients better than your competitors.Learn more about Stormie's Buyer's Persona and more at www.outsmarttools.com

Science of CX
Stormie Andrews: Lead Gen Challenges in a CX-Centric World

Science of CX

Play Episode Listen Later Apr 8, 2022 40:16


Stormie Andrews is the co-founder of Yokel Local, Nevada's premier inbound marketing agency located in Las Vegas.  Since 2010, Yokel Local has helped organizations generate hundreds of millions in revenue by implementing strategies and tactics that are supported by the exact concepts you will learn in today's podcast.  Stormie's passion is to make it much easier for organizations to attract their ideal clients by understanding how their prospects think in order to experience what it's like to achieve ridiculous growth! He is a licensed practitioner of Neuro-Linguistic Programming (NLP), an award-winning author, Forbes contributor, HubSpot contributor, recognized buyer persona expert, HubSpot Certified Trainer, and featured marketing expert by the Nevada Department of Business and Industry.   Key Takeaways How to understand and create great personas for your CX journey.Attracting your ideal clients through understanding a prospect's mindset; Thus leading to predictable flow of customers. How to create messaging that resonates to your ideal clients better than your competitors. Getting insight about your prospective buyers from your employees. Learning what establishes and differentiates a marketing qualified lead from a sales qualified lead. Why the customer facing groups in your organization are the best shot at improving your CX strategies. Why it's important to change your internal and external messaging in order to address the constantly changing global culture. Revisiting and making changes to your buyer persona on a regular basis.  Connect with Stormie Facebook - https://www.facebook.com/stormie.andrews.3  Instagram - https://www.instagram.com/stormie_a/ Linkedin - https://www.linkedin.com/in/stormieandrews/ Twitter - https://twitter.com/stormieandrews Free Resources - http://outsmarttools.com/  Amazon - https://www.amazon.com/Stormie-Andrews/e/B09CHHJM6P?ref_=dbs_p_pbk_r00_abau_000000

The Positive Polarity Podcast
Want to outsell and outgrow your competition? Learn to outsmart them first!

The Positive Polarity Podcast

Play Episode Listen Later Mar 16, 2022 40:53


In this episode, Stormie Andrews shares If a business wants to outsell and outgrow their competition, why they should focus be on outsmarting them as well as how you can understand your buyer persona.  

BizQuik
Stormie Andrews - Lead Generation

BizQuik

Play Episode Listen Later Mar 15, 2022 31:33


S03E025 - Julie and Corey are joined by Stormie Andrews to talk about lead generation and marketing your business.  On the front end, Julie and Corey talk about sales funnels and lead generation in SB PACE and for their clients.  Once Stormie joins, the three talk about using the sales process to connect with your clients as well as being able to display value to them.  They cover building awareness and networking before ending the show on finding and connecting with your target market.     Connect with Stormie on his website, buy his book, and learn everything you need to know about our guest on www.outsmarttools.com.    Podmatch is the platform to use when you want to find guests for your show or if you want to be a guest on others.  Check them out (podmatch.com/signup/bizquik)   Support our show by visiting our Patreon page (https://www.patreon.com/BizQuik)   Shout out to FeedSpot (https://blog.feedspot.com/small_business_podcasts/) - The internet's largest human curated database of blogs and podcasts.   Need some help with customer service or social media management?  Check out Certivium (https://www.certivium.com/)   Find out everything you want to know about us and our businesses on our website SBPACE.com.  You can also find us on the following social media platforms:   Facebook (SB PACE) Instagram (@sb.pace) LinkedIn (@sb-pace) TikTok (@sb.pace) YouTube  (SB PACE)   If you like our intro, hit up Pat Hilton on Instagram (@pathiltonlive)   You can buy our book, Seriously?  Now What?!  A Small Business Guide to Disaster Preparedness, on Amazon.   BizQuik is a Traxler-Harris production. #Podcast #entrepreneurship #startup #businessowners #businesscoach 

Time to Thrive - Marketing Strategies For Small Business

Our guest for this episode is Stormie Andrews. Stormie is the co-founder of Yokel Local, an award-winning digital agency based in Las Vegas, Nevada. He is a licensed practitioner of neuro-linguistic programming which he uses to bring a unique perspective to digital marketing. He is the creator of The World's Best Buyer Persona® System, a Forbes Agency Council Member, the recipient of the Member of the Year Award from the American Marketer's Association, an award-winning author, a HubSpot Certified Trainer and was named one of the Top 50 Tech Visionaries.Digital agency website HERE. Get the free resources mentioned on the show HERE.Get a copy of Stormie's new book The World's Best Buyer Persona System HERE.

Blind Insights Podcast
Blind Insights - Who is your audience and how can you connect with them? (Special guest Stormie Andrews)

Blind Insights Podcast

Play Episode Listen Later Mar 1, 2022 50:17


David and Tim are joined by Stormie Andrews to discuss how The World's Best Buyer Persona System can be used to identify and connect with your audience. If you have any thoughts, questions, or want to how to best manifest destiny and contribute to your community, contact us and send us an audio clip at timwhiffen@auscastnetwork.com Want to work with David? Get in contact on his website. Need help with your podcast project? Ask Tim of Whimsy Productions. Support the show: https://auscast-network.myshopify.com/collections/blind-insights See omnystudio.com/listener for privacy information.

Big Brain Channel
Blind Insights - Who is your audience and how can you connect with them? (Special guest Stormie Andrews)

Big Brain Channel

Play Episode Listen Later Mar 1, 2022 50:17


David and Tim are joined by Stormie Andrews to discuss how The World's Best Buyer Persona System can be used to identify and connect with your audience. If you have any thoughts, questions, or want to how to best manifest destiny and contribute to your community, contact us and send us an audio clip at timwhiffen@auscastnetwork.com Want to work with David? Get in contact on his website. Need help with your podcast project? Ask Tim of Whimsy Productions. See omnystudio.com/listener for privacy information.

Counsel Cast
What is a buyer persona and how is it important to your law firm? with Stormie Andrews

Counsel Cast

Play Episode Listen Later Jan 25, 2022 29:49


Have you heard of a buyer persona? If you've done any kind of rebranding for your law firm or practice, you will likely have gone through a buyer persona exercise. I know it may be cumbersome to sit down and figure out who your buyer personas are, but I promise that it's worth it, and this week's episode will explain why. I'm joined by Stormie Andrews, creator of The World's Best Buyer Persona® System and the co-founder of Yokel Local, an award-winning digital marketing agency located in Las Vegas, Nevada. His company is also the first Hubspot Platinum Agency Partner in the state.Stormie gives listeners actionable tips on: How to identify your buyer persona How to define desirability and the ways in which it translates to your buyer persona Why your buyer persona is a critical part of your marketing strategy The 8 parts of the Element of Success Wheel and how they correlate with your buyer persona

Counsel Cast
What is a buyer persona and how is it important to your law firm? with Stormie Andrews

Counsel Cast

Play Episode Listen Later Jan 25, 2022 29:48


Have you heard of a buyer persona? If you've done any kind of rebranding for your law firm or practice, you will likely have gone through a buyer persona exercise. I know it may be cumbersome to sit down and figure out who your buyer personas are, but I promise that it's worth it, and this week's episode will explain why. I'm joined by Stormie Andrews, creator of The World's Best Buyer Persona® System and the co-founder of Yokel Local, an award-winning digital marketing agency located in Las Vegas, Nevada. His company is also the first Hubspot Platinum Agency Partner in the state. Stormie gives listeners actionable tips on: How to identify your buyer persona How to define desirability and the ways in which it translates to your buyer persona Why your buyer persona is a critical part of your marketing strategy The 8 parts of the Element of Success Wheel and how they correlate with your buyer persona

Legal Talk Network - Law News and Legal Topics
What is a buyer persona and how is it important to your law firm? with Stormie Andrews

Legal Talk Network - Law News and Legal Topics

Play Episode Listen Later Jan 25, 2022 29:48


Have you heard of a buyer persona? If you've done any kind of rebranding for your law firm or practice, you will likely have gone through a buyer persona exercise. I know it may be cumbersome to sit down and figure out who your buyer personas are, but I promise that it's worth it, and this week's episode will explain why. I'm joined by Stormie Andrews, creator of The World's Best Buyer Persona® System and the co-founder of Yokel Local, an award-winning digital marketing agency located in Las Vegas, Nevada. His company is also the first Hubspot Platinum Agency Partner in the state. Stormie gives listeners actionable tips on: How to identify your buyer persona How to define desirability and the ways in which it translates to your buyer persona Why your buyer persona is a critical part of your marketing strategy The 8 parts of the Element of Success Wheel and how they correlate with your buyer persona

Be BOLD Branding
Trust Begins With Knowing Your Customer

Be BOLD Branding

Play Episode Listen Later Jan 19, 2022 33:49


Stormie Andrews is an award-winning co-author who created “The World's Best Buyer Persona System”. In this interview, we discuss the importance of really getting to know your customer. Who exactly is your customer? What do you want to say to them? What's important to them? What struggles and pain points do they have? Learn how his system helps you get in tune with your customer as he shares tips to outsmart your competition through marketing and brand messaging.

Better Presentations - More Sales : Helping you grow revenues by sharing enhanced in-person and virtual sales and presentatio

In this episode of the Better Presentations More Sales podcast host Trevor Lee shares with listeners 5 goals and challenges for them and their business in 2022.To make those goals and challenges happen you will need to be proactive, you will need to avoid distractions and you will need to avoid moaning about resources you don't have and instead focusing on making the most of the resources you do have.The five challenges:Half Built Bridges:  This was driven from episode #175 with Stormie Andrews and the challenge is to take one of the projects or ideas that you started in 2021 and didn't complete and make it happen in 2022 but on a grander scale so turn it into a big hairy audacious goal or BHAGProduct/Service Offering Review: Have a good look at what you are offering and identify those products or services that you are investing time and money into which ultimately no one is really purchasing and then get rid of themCustomer Review: Identify customers that bring you low revenue but are high maintenance and make a decision to disengage with them.I've Always Wanted To: Aim to do that in 2022 – it could be speak at a conference, write a blog, use video on LinkedIn, start a podcast, be a guest on the podcast, write a book ... which ever one it is focus on making it happen in 2022.Communicate Better: A very simple way of being better in business is to communicate better so pick up the phone rather than send an email that can be misinterpreted, check the consistency of your marketing communication messages across various platforms, in sales calls stop talking and start listening and generally have a communication strategy that focuses on stop selling and start helping.This is episode 198 of the Better Presentations More Sales podcast -  the previous 197 episodes are available on your usual podcast app or you can listen and download them via this link.  To find out how more about how I can help you with your sales challenges in 2022 please follow this link. For presentation coaching programmes, including helping you deliver that key presentation please follow this linkIf you or your company are keen to get better at sales and presentations in 2022 and you think you might need some help to make that happen let's have a 15-20 minute informal no obligation no charge chat on Zoom. Simply click on this link to make that happen.To find out more and potentially purchase my book please click here: 12 Business Lessons from Running and UltraMarathon. Thanks for listening. If you like the show please do leave a review via your podcast app. or comment in Linked in or share with others. Any / all of those actions would be much appreciated.

Take Back Time: Time Management | Stress Management | Tug of War With Time
The World's Best Buyer Persona System: Save Time, Money, And Energy In Business With Stormie Andrews

Take Back Time: Time Management | Stress Management | Tug of War With Time

Play Episode Listen Later Dec 17, 2021 32:32


Are you looking for marketing that will help you save time, money, and energy? Then look no further as Penny Zenker interviews the creator of The World's Best Buyer Persona ® System, Stormie Andrews. In this episode, Stormie takes us deep into his book that spun a system that helps to identify how your customers' think so you can reach out and relate to them better and offer the best help you can offer through your business. Stormie details how we can get clear on defining our best persona, providing the questions we need to answer to know who best we can serve. More often, some of the best businesses create products and services that are more beneficial to customers. So join Stormie in this talk as he shows you how to create your best buyer persona.Love the show? Subscribe, rate, review, and share! https://pennyzenker360.com/positive-productivity-podcast/

The Success Ascent
Once You Think You Know Something, You Know Nothing

The Success Ascent

Play Episode Listen Later Dec 14, 2021 25:20


Stormie Andrews is the Founder of Yokel Local. He is an award-winning author, having co-authored "Power of the Platform, Speakers on Success" with Jack Canfield, Brian Tracy, and Les Brown. In July 2020, he released, “The World's Best Buyer Persona System” which is the foundational first step to outsmarting your competition. The system is so effective, he was recognized by Intercon as one of the Top 50 Tech Visionaries in the world. Here's What We Cover in This Episode The importance of keeping commitments to yourself The benefits of hiring a business coach sooner in the journey The world's best buyer persona system What are digital employees? Understanding the pain points of your buyer The marketing wheel exercise How to outsmart your competition when they can outspend you Connect With Stormie https://www.facebook.com/stormie.andrews.3 (Facebook) https://www.stormieandrews.com/ (Website) https://www.linkedin.com/in/stormieandrews/ (LinkedIn) https://twitter.com/stormieandrews (Twitter) https://youtu.be/OL2-1tAu_Cg (Watch the Full Episode on YouTube )

Management Blueprint
67: Train Your Digital Employee with Stormie Andrews

Management Blueprint

Play Episode Listen Later Nov 23, 2021 41:01


Stormie Andrews is the president of Yokel Local, an inbound marketing agency and HubSpot partner that helps companies generate revenue, reduce sales cycles, and increase customer lifetime value. We talk about the world's best buyer persona system, customer delight, and the six-step inbound marketing methodology.    Time Stamps [00:30] Stormie's entrepreneurial journey [01:58] Stormie's experience with management blueprints [05:36] Strata levels of work and organizational structure [20:08] Introducing the World's Best Buyer Persona System  [11:26] The definition of a 'digital employee' [14:14] How to identify your ideal buyer persona [17:58] Why most companies have multiple buyer personas [19:45] Buyer personas in the franchise space  [21:51] Emotional messaging: What is it and how does it work? [23:13] Applying Maslow's Hierarchy of Needs to sales and marketing [25:35] Action and inaction beliefs  [27:21] How to use neuro-linguistic programming to improve your marketing efforts [30:26] A practical illustration of neuro-linguistic programming [34:31] Stormie's six-step inbound marketing methodology. [38:41] What is customer delight? [40:25] Parting thoughts   Links and Resources Stormie's LinkedIn Stormie's Website The World's Best Buyer Persona System by Stormie Andrews YokelLocal.com Outbound Air by Tom Foster  Steve Preda's Book: Buyable Complete the Buyability Assessment for Your Business https://StevePreda.com

No Bull Business And Brews
Ep 32: Stormie Andrews, Outsmart Tools: Savage Marketing Monster

No Bull Business And Brews

Play Episode Listen Later Nov 15, 2021 51:06


In the world of marketing, there exist an anomaly of a human being educating business owners, entrepreneurs, and digital marketers on the most vital roadmap to discovering your perfect client, attracting them, and developing a lifetime relationship with them.  Our guest today is Stormie Andrews, Best-Selling Author of “The World's Best Buy Persona System,” and co-author of “Power of the Platform,” speaker, coach, Top 50 Tech Visionary, and co-founder of Yokel Local. On today's episode, Jason, Steve, and Stormie waste no time value stacking this session with hard-hitting and impactful processes used to discover your perfect client using the 8 elements of marketing.  Stormie shares how he navigated being bi-racial as a child, moving place to place, making new friends, and how in the end, the only important thing in our current world is mastering marketing and technology to unify the world. Jason, Steve, and Stormie    What You'll Learn:   Why people fail at marketing The importance of the 8 elements of marketing Knowing your ideal client and how to find them The number one thing that drives your customers' decisions What T.I.N. B. stands for and why it's necessary to remember How Stormie navigated being bi-racial and making new friends everywhere he moved Effective communication tips to help you go deeper with clients and create them into “lifers” A free guide to help you identify the 8 elements of your marketing wheel  The value of being able to mentor Millenials as well as learn what we didn't And much more!     FAVORITE QUOTE: “If you want to improve your awareness with the right people. If you want to improve your engagement, generate more leads, have better conversion optimization, better wow, all of the things I spoke of, do you think you would be better served knowing as much about your ideal customer as you could possibly know?”   Connect with Stormie:  OutSmartTools  How to Get Involved: Find Jason on Instagram & Facebook. Find Steve on Instagram & Facebook. Enjoyed the episode? Hop over to Apple Podcasts for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Jason and Steve next.

Paul Green's MSP Marketing Podcast
Episode 104: What's the Average Lifetime Value (ALV) of an MSP client?

Paul Green's MSP Marketing Podcast

Play Episode Listen Later Nov 9, 2021 25:59


In this week’s episode Are you prepared to out-spend your competitors to attract new clients? You will be when you calculate the Average Lifetime Value (ALV) of a client to your business! This week Paul takes a deep dive into how you can link your marketing to the ALV of a potential new client It can be hard for a prospect to jump straight into a monthly recurring revenue relationship. Paul explains more about the special low-cost purchases that can help convert prospects into regular clients And, is the future of IT support in the hands of artificial intelligence? This week’s featured guest is working on a system to help your MSP shoulder some of the heavy lifting Featured guest Thank you to Lucas Meadowcroft from Tribu for joining Paul to talk about how artificial intelligence could be help you deliver IT support in the future. Pushing the boundaries when it comes to tech & innovation, his mission is to change the MSP industry forever. For more than 17 years he has served a diverse range of businesses, from start-ups to scale-ups, with the highest calibre in helping businesses leverage the latest technology trends, digitally transforms organisations and drive competitive advantage. Connect with Lucas on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Here's a link to the book Paul mentioned Influence by Dr Robert Cialdini Paul suggested listening back to Episode 91 for more on the subject of risk reversals and guarantees Register for a free copy of Paul's book Thank you to Stormie Andrews from the Yokel Local marketing agency for recommending the book Post Corona by Scott Galloway In the next show on November 16th Paul will be joined by Todd Kane from Evolve Management Consulting, talking about how to run your business instead of your business running you Got a question from the show? Email Paul directly: hello@paulgreensmspmarketing.com Episode transcription Voiceover: Fresh every Tuesday, for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hello, and welcome to the show. We only recently celebrated our 100th episode, but this

Paul Green's MSP Marketing Podcast
Episode 104: What's the Average Lifetime Value (ALV) of an MSP client?

Paul Green's MSP Marketing Podcast

Play Episode Listen Later Nov 9, 2021 25:59


In this week’s episode Are you prepared to out-spend your competitors to attract new clients? You will be when you calculate the Average Lifetime Value (ALV) of a client to your business! This week Paul takes a deep dive into how you can link your marketing to the ALV of a potential new client It can be hard for a prospect to jump straight into a monthly recurring revenue relationship. Paul explains more about the special low-cost purchases that can help convert prospects into regular clients And, is the future of IT support in the hands of artificial intelligence? This week’s featured guest is working on a system to help your MSP shoulder some of the heavy lifting Featured guest Thank you to Lucas Meadowcroft from Tribu for joining Paul to talk about how artificial intelligence could be help you deliver IT support in the future. Pushing the boundaries when it comes to tech & innovation, his mission is to change the MSP industry forever. For more than 17 years he has served a diverse range of businesses, from start-ups to scale-ups, with the highest calibre in helping businesses leverage the latest technology trends, digitally transforms organisations and drive competitive advantage. Connect with Lucas on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Here's a link to the book Paul mentioned Influence by Dr Robert Cialdini Paul suggested listening back to Episode 91 for more on the subject of risk reversals and guarantees Register for a free copy of Paul's book Thank you to Stormie Andrews from the Yokel Local marketing agency for recommending the book Post Corona by Scott Galloway In the next show on November 16th Paul will be joined by Todd Kane from Evolve Management Consulting, talking about how to run your business instead of your business running you Got a question from the show? Email Paul directly: hello@paulgreensmspmarketing.com Episode transcription Voiceover: Fresh every Tuesday, for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hello, and welcome to the show. We only recently celebrated our 100th episode, but this

B2B Digital Marketer
231 Stormie Andrews - How to Attract Your Most Valuable Customers with the World's Best Buyer Persona System

B2B Digital Marketer

Play Episode Listen Later Oct 21, 2021 49:16


Every company has its own buyer persona system. Sometimes, they have more than one. But what does it take to be the world's best buyer persona system? In this episode, you'll find out how. Your buyers' voice matters, there's no doubt about that. You have to truly understand them in order to offer the best solution. Unfortunately, we are sometimes unsure of how to truly relate to them. It's not about who they are. It's about how they think! In this episode, Stormie Andrews shares the world's best buyer persona system and how it can help you craft the best messaging and attract your most valuable customers.

InnovaBuzz
Stormie Andrews, How to See the World Through the Eyes of Your Best Customers - InnovaBuzz 466

InnovaBuzz

Play Episode Listen Later Oct 21, 2021 52:11


In this episode, I'm really excited to have as my guest, Stormie Andrews, President, Yokel Local, Co-host, PowerHouse Experts Podcast and the Finances the Other "F" Word Podcast as well as Author of The World's Best Buyer Persona System. Yokel Local is an online inbound marketing agency partnering with overwhelmed marketing departments and executives to take the burden of the inbound marketing maze off your shoulders. Stormie has a unique marketing mindset having transitioned from a successful sales career. He bridges the gap between marketing and sales eliminating the blame game with his knowledge, expertise, and understanding of both sales and marketing. He's developed the World's Best Buyer Persona ingratiating their Six Step Inbound System to achieve measurable results as described by his clients. In our discussion, Stormie talked to me about: His Marketing Wheel Audit and seeing the world through the eyes of your best customers Having a WOW system for your clients That Trust is way more important than the sale Listen to the podcast to learn more. https://innovabiz.co/stormieandrews (Show Notes and Blog) https://innovabiz.com.au/innovabuzz/ (The Podcasts)

Management Blueprint
67: Train Your Digital Employee with Stormie Andrews

Management Blueprint

Play Episode Listen Later Sep 25, 2021 41:02


https://youtu.be/47PizAWj04U Stormie Andrews is the president of Yokel Local, an inbound marketing agency and HubSpot partner that helps companies generate revenue, reduce sales cycles, and increase customer lifetime value. We talk about the world's best buyer persona system, customer delight, and the six-step inbound marketing methodology.    --- Train Your Digital Employee with Stormie Andrews Our guest is Stormie Andrews, the president of Yokel Local, an inbound marketing agency and HubSpot partner that helps companies generate revenues, reduce sales cycles, and increase customer lifetime value. Welcome to the show, Stormie. Great, Steve. I am so excited to be here with you today. It's great to have you. So, we always start the show with the question about the entrepreneurial journey. So, what's been your journey to running Yokel Local Marketing? How did you get here? Well, it's interesting. So, Yokel Local was founded back in 2010. But how I got here, I'm located in Las Vegas. And for those of you that can recall, back in the 2007, 8, 9 timeframe, there was a major mortgage housing crisis meltdown. And Las Vegas was the epicenter of that disaster. I was here in Las Vegas, I was the vice president of sales and marketing for a home builder, and we got crushed. But while I was in that role for the home builder, I was in charge of marketing and I was able to cut my teeth. In the world of marketing. And unfortunately the builder, we were private home builder had to close our doors and I wanted to get out there and help local businesses. I knew when I was in charge of marketing, I was struggling with this world of digital marketing. That's when I met my business partner, Darrell. He was an internet marketing guru. We were able to join forces, put our heads together, and originally when we started, we had a purpose of helping local Las Vegas businesses. We did that, and now we've grown and we're helping businesses all over the country. So, before we get into how you actually did that and what you're doing, I'd like to ask you about business frameworks. Have you used any management blueprints or business frameworks to kind of shortcut your way to success, to build a systemize your business, Yokel Local, or maybe your previous, the home builder business, maybe you use something there. Can you tell us something about that? Yeah, we're fortunate enough where I would say five years ago, my, Yokel Local, we joined a business peer advisory group. And in that peer advisory group, we have some incredible people that come and speak to us as business owners, but we also have a phenomenal business coach, someone who sits there with us, we meet monthly, and he holds us accountable. I have a firm belief if it wasn't for him, we would be in big trouble, or we may not even be here today, because there were many times we wanted to make a decision, but based on his experience and his leadership, we were able to make better decisions. And then over the years, we've been introduced to systems like EOS and quite a few other systems where we were able to integrate different elements within our business, CEO tools, and a few other platforms where we've been able to integrate bits and pieces from the various systems into our business. And it's been very, very helpful. Okay. So you mentioned CEO tools, which is a really, uh, interesting toolkit. When I was in Vistage, Craig Kramer, the late Craig Kramer was still a Vistage speaker and he, he's, I think his stock was one of the best, he was the best, uh, speaker on the circuit and was one of the most invited speaker. I had the privilege of seeing his talk about the CEO tools. I'd love to hear some of the tools that you have used from his toolbox if you could talk about them. The tools from his toolbox. That may be interesting because we implement it. Because we have this, I'm going to call it a hodgepodge. I don't know, now it's to the point where some of the advice we've gotten from our business ad...

Paul Green's MSP Marketing Podcast
Episode 97: Should your MSP run Google ads?

Paul Green's MSP Marketing Podcast

Play Episode Listen Later Sep 21, 2021 32:39


In this week’s episode Of course you’d love to appear at the very top of Google when a ‘hot buyer’ is searching for a new MSP. In many cases you’d need to use Google Ads to achieve this… but are they really worth it? This week Paul dives into the pros and cons of Google Ads for MSPs Also on the show this week, it’s the second half of Paul’s masterclass on PR. Listen for 10 practical killer ideas for generating free publicity Plus, what is a ‘buyer persona’ and how can your MSP use one to out-smart the competition? All this and more is answered by Paul’s featured guest this week, Stormie Andrews Featured guest Thank you to Stormie Andrews from the Yokel Local marketing agency for joining Paul to talk about how to outsmart the competition by creating a fictitious buyer persona. Stormie’s passion is to make it much easier for organisations to attract their ideal clients by understanding how their prospects think in order to experience what it’s like to achieve ridiculous growth. Stormie is a recognised Member of the Year from the American Marketing Association, named as a Top 50 Tech Visionary by Intercon in 2020-2021, and his book, “The Worlds Best Buyer Persona System“, became an Amazon Hot New Releases Best Seller when released in July of 2020. Connect with Stormie on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In discussing the benefits of Google Ads, Paul recommended listening back to Episode 88 for a conversation with an MSP who uses Google Ads heavily Listen back to Episode 96 for part one of the conversation on PR and getting free publicity Find out more about Paul Green's MSP Marketing Edge Many than

Paul Green's MSP Marketing Podcast
Episode 97: Should your MSP run Google ads?

Paul Green's MSP Marketing Podcast

Play Episode Listen Later Sep 21, 2021 32:39


In this week’s episode Of course you’d love to appear at the very top of Google when a ‘hot buyer’ is searching for a new MSP. In many cases you’d need to use Google Ads to achieve this… but are they really worth it? This week Paul dives into the pros and cons of Google Ads for MSPs Also on the show this week, it’s the second half of Paul’s masterclass on PR. Listen for 10 practical killer ideas for generating free publicity Plus, what is a ‘buyer persona’ and how can your MSP use one to out-smart the competition? All this and more is answered by Paul’s featured guest this week, Stormie Andrews Featured guest Thank you to Stormie Andrews from the Yokel Local marketing agency for joining Paul to talk about how to outsmart the competition by creating a fictitious buyer persona. Stormie’s passion is to make it much easier for organisations to attract their ideal clients by understanding how their prospects think in order to experience what it’s like to achieve ridiculous growth. Stormie is a recognised Member of the Year from the American Marketing Association, named as a Top 50 Tech Visionary by Intercon in 2020-2021, and his book, “The Worlds Best Buyer Persona System“, became an Amazon Hot New Releases Best Seller when released in July of 2020. Connect with Stormie on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In discussing the benefits of Google Ads, Paul recommended listening back to Episode 88 for a conversation with an MSP who uses Google Ads heavily Listen back to Episode 96 for part one of the conversation on PR and getting free publicity Find out more about Paul Green's MSP Marketing Edge Many than

Paul Green's MSP Marketing Podcast
Episode 96: Why your MSP should do PR, not advertising

Paul Green's MSP Marketing Podcast

Play Episode Listen Later Sep 14, 2021 45:16


In this week’s episode Do you know the difference between PR (publicity) and advertising? It’s to do with cost vs credibility… and former journalist Paul explains in this week’s podcast Also on the show this week: Three classic book suggestions you may not have heard of before, but you absolutely should read And what data is hiding within your business? The chances are you already have access to some powerful information that, once identified, could go on to help you make better business decisions Featured guest Thank you to Colin Knox from Gradient MSP for joining Paul to talk about how to unlock and use the hidden data in your MSP. Colin has spent the past 20 years deeply embedded in the technology field and is now the Founder & CEO of Gradient MSP, focused on giving vision and voice to MSPs both small and large.  Colin is a technology innovator, passionate leader, and professional speaker focused on advising entrepreneurs how to grow, expand, and mature their businesses. Connect with Colin on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul recommended the following classic marketing and business growth books: How I Raised Myself from Failure to Success in Selling by Frank Betcher Think and Grow Rich by Napoleon Hill Success Through a Positive Mental Attitude by Napoleon Hill Register for a free copy of Paul's book Many thanks to Stephen De Tomasi from Amigo Technology for recommending the book Work the System by Sam Carpenter On September 21st Paul will be joined by Stormie Andrews to talk about how to outsmart the competition Got a question from the show? Email Paul directly: hello@paulgreensmspmarketing.com Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Gre

Paul Green's MSP Marketing Podcast
Episode 96: Why your MSP should do PR, not advertising

Paul Green's MSP Marketing Podcast

Play Episode Listen Later Sep 13, 2021 45:16


In this week’s episode Do you know the difference between PR (publicity) and advertising? It’s to do with cost vs credibility… and former journalist Paul explains in this week’s podcast Also on the show this week: Three classic book suggestions you may not have heard of before, but you absolutely should read And what data is hiding within your business? The chances are you already have access to some powerful information that, once identified, could go on to help you make better business decisions Featured guest Thank you to Colin Knox from Gradient MSP for joining Paul to talk about how to unlock and use the hidden data in your MSP. Colin has spent the past 20 years deeply embedded in the technology field and is now the Founder & CEO of Gradient MSP, focused on giving vision and voice to MSPs both small and large.  Colin is a technology innovator, passionate leader, and professional speaker focused on advising entrepreneurs how to grow, expand, and mature their businesses. Connect with Colin on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul recommended the following classic marketing and business growth books: How I Raised Myself from Failure to Success in Selling by Frank Betcher Think and Grow Rich by Napoleon Hill Success Through a Positive Mental Attitude by Napoleon Hill Register for a free copy of Paul's book Many thanks to Stephen De Tomasi from Amigo Technology for recommending the book Work the System by Sam Carpenter On September 21st Paul will be joined by Stormie Andrews to talk about how to outsmart the competition Got a question from the show? Email Paul directly: hello@paulgreensmspmarketing.com Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Gre

Impact Pricing
Setting Prices Using the World's Best Buyer Persona with Stormie Andrews

Impact Pricing

Play Episode Listen Later Sep 6, 2021 29:16


Stormie Andrews is the president of Yokel Local. He is a licensed practitioner of Neuro-Linguistic Programming (NLP), an award-winning author, Forbes contributor, HubSpot contributor, recognized buyer persona expert, and HubSpot Certified Trainer. He has also been recognized as a Member of the Year from the American Marketing Association, named as a Top 50 Tech Visionary, and his book, "The World's Best Buyer Persona® System," became an Amazon Hot New Releases Best Seller. In this episode, Stormie talks about how the World's Best Buyer Persona System helps users set them apart from competitors in terms of market positioning where pricing doesn't have to be one driver.   Why you have to check out today's podcast: Find out how to create the next best thing in creating your best buyer persona in the absence of the gold standard Learn how to create a value proposition where pricing isn't the number one driver Find out the concept of TINB (There Is No B) in the World's Best Buyer Persona System   “It's not about you. It's not about your goods and services. It's about your prospects, your ideal customers, their pain points, their issues. The more time, energy, and effort you put into that, the more in alignment you're going to be as it pertains to your pricing.” - Stormie Andrews   Topics Covered: 01:53 - How he started getting into personas 03:20 - Differentiating sales and marketing 07:02 - Creating multiple personas for each buyer type and making recommendations 07:52 - The next best thing to do when you don't meet the gold standard to help you create the best buyer persona 09:55 - Using Maslow's hierarchy of needs as a basis for creating personas 14:01 - How does a buyer persona influences pricing 17:34 - Building personas for different decision makers 21:28 - What could be the CFO's TINB for a certain product 22:23 - Putting a TINB for a buyer persona 25:50 - The belief systems that are addressed in the World's Best Buyer Persona 27:15 - Stormie's pricing advice that can have a great impact on one's business   Key Takeaways: “As we go through that exercise, we can spend an entire day just on positioning factors, because we have to have unique positioning factors that are designed to resonate with someone, not everyone. And if we can align those positioning factors, put them in alignment with the belief systems, the motivations of their ideal prospects, they're going to be in better shape.” - Stormie Andrews “When we get into that positioning in the marketplace, we can find that market gap that sets the users of the ‘world's best buyer persona' that sets them apart from their competitors, they market on that unique positioning that they have within the market. And that becomes their value proposition that can become their TINB (There Is No B), where pricing isn't the number one driver.” - Stormie Andrews “What if we build a persona where we build resources for the initial influencer, and then we create and build a packet that they can download and give to the CFO that addresses their problems, their issues, their concerns, their motivations. That makes the world or at least that it's designed to speed up the sales process and make for a much smoother sales process.” - Stormie Andrews   Connect with Stormie Andrews: Website: https://www.flowcode.com/page/stormieandrews LinkedIn: https://www.linkedin.com/in/stormieandrews/ Email: stormie@yokellocalmarketing.com   Connect with Mark Stiving:  Email: mark@impactpricing.com LinkedIn: https://www.linkedin.com/in/stiving/  

Better Presentations - More Sales : Helping you grow revenues by sharing enhanced in-person and virtual sales and presentatio

Stormie Andrews is the author of The Worlds Best Buyer Persona System In this action packed 25 minute episode questions that arise and get discussed include:What is your definition of Success?How many half built bridges have you got in your business?Do you understand how your customers think? Stormie also shares his 7 step Marketing Wheel Audit:AwarenessLead GenerationEngagementConversion OptimisationWowCustomer LadderReviews / ReferralsQuestions Stormie suggests you ask yourself:Do you know what motivates your ideal customer to do business with you?What noise are they seeing in the market place?What are they being told,what are they hearing? What are they doing as it pertains to a solution? Stormie's new podcast: The PhactorFind Stormie at www.outsmarttools.com

Sales Chalk Talk
Buyer Persona - Stormie Andrews 7-19-21

Sales Chalk Talk

Play Episode Listen Later Jul 19, 2021 37:58


Buyer Persona - Stormie Andrews 7-19-21 by Hugh Liddle - THE Sales Wizard

Lead Generation Strategies for B2B Tech Companies
The Buyer Persona: It's Not Who They Are But How They Think - Stormie Andrews

Lead Generation Strategies for B2B Tech Companies

Play Episode Listen Later Sep 25, 2020 37:34


Learn how to create the best Buyer Persona for your Business. In this podcast episode Stormie Andrews, President of Yokel Local Internet Marketing and author of the book The World's Best Buyer Persona System, teach us how to create a Buyer Persona in the right way. Do you want to take part of the promotion code Stormie is mentioning in the episode, follow this link: https://www.yokellocal.com/on-air-offer If you want to know more or get in touch with Stormie and Yokel Local Internet Marketing, Follow the links below: https://www.linkedin.com/in/stormieandrews/ https://www.yokellocal.com/  

Goodbye Past...Hello Purpose
The Past I said Goodbye To!

Goodbye Past...Hello Purpose

Play Episode Listen Later Dec 7, 2019 20:53


As a guest on Powerhouse Experts podcast with Stormie Andrews and De'Borah Fortune Scott, (also joined by Darren La Criox of StageTime University) I share my story of trials to triumph!  As a child of divorce and abuse of every kind, I became an adult who found herself in a pit of anxiety, depression and panic attacks. After years of therapy and finally reaching to my maker for healing, I triumphed over the pain from my past. You too, can find freedom in the Goodbye Past Hello Purpose program. Journey along with me today as we discover the power of hope.

Finances the Other
#32 Re-release of Episode #6-Route 91

Finances the Other "F" Word

Play Episode Listen Later Oct 1, 2019 19:10


Today we are airing again our podcast on the Route 91 festival here in Las Vegas, where a gunman cut short the lives of many innocents and changed the lives of the survivors forever.   Our hearts go out to you as you continue to heal.   Mel O, Zoe Terry, Stormie Andrews  

The MindShift Podcast with Darrell Evans
9: Mindset for Success with Stormie Andrews, Co-founder - Yokel Local

The MindShift Podcast with Darrell Evans

Play Episode Listen Later Sep 10, 2019 45:12


Stormie Andrews is the Co-Founder of Yokel Local Internet Marketing Host of the Powerhouse Experts Podcast and creator of The World's Best Buyer Persona. He is an award-winning author for "Power of the Platform, Speakers on Success" which he co-authored with Jack Canfield, Brian Tracy, and Les Brown. He is a Licensed Practioner of Neuro-Linguistic Programming, frequent Forbes contributor, Forbes Agency Council member, Hubspot Certified Trainer, Hubspot Agency Partner, Yelp Certified Agency Partner, UNLV Presidents Corporate Council member, and the 2015-2016 Member of the Year of the American Marketers Association.Prior to the formation of Yokel Local, Stormie had an accomplished career in sales and recognized as was one of the top salespeople in the consumer electronics and home building industry nationwide. As recognized communication and internet marketing expert, Stormie has a unique gift of uncomplicating the complicated.What we discussed:- How he made six figures/year when the average person in his industry made $30,000- The mindset for success led him to more effective as a salesperson- His rise to the #1 salesperson in the nation- The power of deciding what you want and going for it- Not settling for NO!- His counterintuitive approach to sales- The moment that challenged his confidence and almost broke him- Feeling regret after accomplishing one of his dreams- Refining his skills to get back on the speaking stage- His passion to help organizations communicate better through their digital assets.- The brief look into his new book, Blending In.Episode webpage: https://www.themindshiftpodcast.com/9Are you subscribed to this inspirational podcast yet? If not, I'd love to encourage you to do so today so you don't miss an episode. Click here to subscribe on iTunes.While you're there, be sure to leave us a rating and review.This show is sponsored by The MindShift Podcast StoreJoin our global Facebook community and stay inspired to reach your goals each week. Join The MindShift Podcast Community Facebook GroupLearn more about the show at www.themindshiftpodcast.comLearn more about Darrell Evans at www.darrellevans.netConnect with Darrell on your favorite social channel:Instagram: @mrdarrellevansFacebook: @darrellevansfanLinkedIn: @mrdarrellevansTwitter: @mrdarrellevans

BIZruptions
World Class Speakers Journey to Influence 2019 NSA Powerhouse Presenters Recap Pt. 2 W/ Jim Root, Darren LaCroix, Stormie Andrews

BIZruptions

Play Episode Listen Later Aug 29, 2019 51:06


Influence 2019 Pt.2 features some of the top thought leaders and subject matter experts from around the globe sharing from years of expertise. In this episode, two presenters and an event interview host share powerful takeaways from the 'female' experts like Dr. Bertice Berry, Carey Lohrenz - Navy Fighter Pilot, Patricia Fripp - World-Class Relevance speaker, Lois Kramer- Perez, and Musician / Crypto Expert Shelita Burke, to mention a few.               Resource: http://freemusicarchive.org/music/Blue_Dot_Sessions/Banana_Cream/Hardboil Comments: http://freemusicarchive.org/ Curator: Music for Video Copyright: Attribution-NonCommercial: http://creativecommons.org/licenses/by-nc/4.0

BIZruptions
World Class Speakers Journey to 'Influence 2019' NSA Powerhouse Presenters Recap W/ Jim Root, Darren LaCroix, Stormie Andrews

BIZruptions

Play Episode Listen Later Aug 19, 2019 58:46


Influence 2019 features some of the top thought leaders and subject matter experts from around the globe sharing from years of expertise, part-1. In this episode, two presenters and an event interview host share powerful take-aways from experts like Jia Jiang - The renowned 'TED' Rejection Therapy expert, Erik Weihenmayer -The blind adventurer, Phil Hansen - With his powerful 'Embrace the Shake' presentation and Robert Cialdini, Ph.D. - Author of the highly acclaimed book 'Influence', just to mention a few.               Music from- http://freemusicarchive.org/genre/Soundtrack/

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When Hell Breaks Loose and Stops Progress | De 'Borah Fortune Stott, Stormie Andrews

BIZruptions

Play Episode Listen Later Jul 25, 2019 22:38


As with any level of growth and progress, there always seems to be a level of chaos, that point where all 'Hell breaks loose'.  The million-dollar question is always "Is this a sign to concede to defeat and start all over again... Or, is this the time to muster all strength to forge forward".  Our hosts Stormie Andrews and De 'Borah Fortune Stott share a couple of recent challenges, including how recent changes stifled the growth of their podcast.

BIZruptions
Unstoppable Strategies to Maximize Profitability with Business Building Expert Shawn Willis

BIZruptions

Play Episode Listen Later Feb 12, 2019 66:19


Take time to discover the simple relationship journey in marketing, those easy to execute strategies present in your everyday life that are  usually right in front of your face. Our guest Shawn Willis shares how she's used the Little Rascal lessons she learned as a child to build brands for clients around the world with our hosts De 'Borah Fortune Stott and Stormie Andrews. Don't Miss... the awesome discount she's offering our BIZruption listeners to her upcoming 'Breathe Summit' Life balance leadership event!  Resources: https://5amglobal.com/  https://breathesummit.com/    

BIZruptions
Getting On Track For Financial Success in The New Year with Lydia High

BIZruptions

Play Episode Listen Later Feb 6, 2019 54:10


Stop wishes for success in your business... Instead, know your financial goals for the year by starting with the 'END' in mind.  Our guest Lydia High shares with our host Stormie Andrews and De 'Borah Fortune Stott the 2018 tax loopholes, laws, benefits and credits to help build your bottom line in the new year. As well as some powerful out of the box funding strategies to utilize for ultimate success in the years to come! Make 2019 your BEST year ever!

BIZruptions
Strategies to Become More Proficient Strategy, with Human Capital Development Expert Dr. Jeffrey Magee

BIZruptions

Play Episode Listen Later Nov 28, 2018 60:15


Listen in to the powerful insights Dr. Jeffrey Magee shares with our hosts De 'Borah Fortune Stot and Stormie Andrews on how to increase your value and continually develop your talent to any organization. Benjamin Franklin said it best  “If a man empties his purse into his head, no man can take it away from him. An investment in knowledge always pays the best interest.”  You don't want to miss the knowledge Dr. Magee is sharing on this episode.

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Bring Your Business To Life With The Queen of Content, Amanda Edens

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Play Episode Listen Later Oct 17, 2018 38:07


Content is still KING! Learn how to us content to expand your business and brand from the Queen of content creation.  Whether you're running a business, building a brand, or have a great book idea, this podcast episode is for you. Amanda Edens - Editor shares how to capitalize on your expertise with the power of content creation with our hosts De 'Borah Fortune Stott and Stormie Andrews.

AMA Las Vegas Podcast: Marketing Schmarketing
Marketing Schmarketing Podcast Episode 19

AMA Las Vegas Podcast: Marketing Schmarketing

Play Episode Listen Later Aug 16, 2018 31:37


Cariela Santana, Shahab Zargari, Jacob Gallegos, and Stormie Andrews get together to talk about Advertising and Marketing trends, mishaps and tricks of the trade, straight from the Yokel Local headquarters in Las Vegas!

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Success Secrets You Learn By Mastering Public Speaking, Darren LaCroix

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Play Episode Listen Later Jul 24, 2018 55:43


Champion Speaker, Coach, Trainer Darren LaCroix shares on today's episode how to go from ordinary to extraordinary by simply mastering the art of Public Speaking. Listen in as our hosts Stormie Andrews and De 'Borah Fortune Stott dig into the comical journey that lead Darren to create Stage Time University which now trains TOP business leaders from around the country.  Resources: https://stagetimeuniversity.com/ https://darrenlacroix.com/ http://top10speakingmistakes.com/  Darren's Books: Laugh and Get Rich The Speaker's Age

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The Customer Experience with Christoff Weihman, Is Your Team Passing The Test?

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Play Episode Listen Later Jul 14, 2018 53:01


On this special Bizruptions episode Christoff Weihman shares 'The 5 Star Customer Journey and Beyond' with our hosts Stormie Andrews and De 'Borah Fortune Stott  Discover why every manager, leader and business owner should be focused on Excellerating Customer Service to Five Stars. Christoff also unveils his new, #1 Amazon Best Selling book and his formula for Advancing Service Performance, by Inspiring Relationship Excellence and what that means to your performance and business growth. This is invaluable information anyone wanting to increase their Personal or Professional brand value should know.

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Strategies To Put Your Growth In Business On Steroids

BIZruptions

Play Episode Listen Later Jul 10, 2018 63:39


Listen in as our powerhouse guest, Yokel Local Co-founder Darrell Evans shares simple, easy to implement strategies on how 'To Put Your Business Growth On Steroids' with our hosts De 'Borah Fortune Stott and Stormie Andrews.  Darrell has a proven track record and wealth of information on taking businesses from the Survival to Success mode and from Success to Significance in their respective industries.

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Dealing With The Daily "ISH" On Your Success Journey

BIZruptions

Play Episode Listen Later Jun 27, 2018 31:56


Hosts De 'Borah Fortune Stott and Stormie Andrews talk Business, Attitude and your overall success journey with the Bizruptions Podcast. We share our podcast goals based on decades of experience, and expertise working with business owners throughout the country. Helping you simplify the journey of your business while achieving the success you desire and deserve. Join us weekly for our 'Think Out of The Box' insights, tips, and training presented in a fun, exciting way.

BIZruptions
The Two Simple Words To Change The Future of Your Business

BIZruptions

Play Episode Listen Later Jun 24, 2018 58:39


This powerful Author of 'How You Leave Them Feeling', Jesse Ferrell, will leave you feeling ready to conquer the world as he shares his amazing journey on how he built a phenomenal business on what would have stopped most in their tracks.  Because every business has challenges you'll want to hear the journey Jesse shares with our Bizruptions host De 'Borah Fortune Stott and Stormie Andrews.