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Michael Cruse has amassed a passionate following of wine lovers since he first launched Ultramarine, a wine light ruby in color and full of fine bubbles, in 2008. So much so that you now have to join a waitlist to get a bottle. Using sparkling wine to examine uniquely Californian soils, in 2013 Michael opened Cruse Wine Co. based in Petaluma, California.In 2016 he was named the San Francisco Chronicle's Winemaker of the Year. He also happens to be one of Stephen's favorite winemakers in the world.On this episode, Michael shares the realities of running a successful craft wine business and what it takes to run an enduring company year after year. If you want to try Cruse Wine yourself you can find them at https://www.crusewineco.com/ Follow us on IG and Threads @whetstonemedia. Learn more about Whetstone Media at https://www.whetstonemagazine.com/Produced by Whetstone Radio Collective
Damn, here come those Santa Ana winds again. Recorded in East Oakland, CA, an intimate discussion with Michael Cruse of Cruse wine Co and Jenny Eagleton, the inventor of modern snacks. We discussed sparkling California wine. Duck didn't take off his sunglasses all episode. ////LIST////Emme Wines, Sonoma County Cider, 'Monday's Child,' 2022//Martin Pohl Wines, Sparkling Sauvignon Blanc, 'Orange Hue Pet-Nat,' 2021//Ruth Lewandowski, Lost hills Ranch Muscat, 'Tasteful in Nature,' 2019//Cruse Wine Co, Napa Valley, 'Sparkling Rancho Chimiles Validiguie,' 2022//Cruse Wine Co, Napa Valley, 'Tradition,' NV, 2019 base//Ultramarine Wines, Sonoma, 'Ultramarine,' 2016 ////Support the show
MJ's guest in this episode is Michael Cruse, winemaker and owner of Cruse Wine Co. and Ultramarine Wines. Michael is a renowned winemaker passionate about crafting artisanal wines using traditional techniques and modern technology. In this episode, MJ and Michael discuss his journey From Biology to Winemaking. Michael shares his journey from studying molecular biology to becoming a winemaker. He talks about his passion for wine and how he learned the craft by working with renowned winemakers in California and France. Michael also discusses his challenges when starting his winery and how he overcame them. He talks about his winemaking philosophy and how he strives to make wines that express the unique characteristics of the vineyard and the grapes. He shares his blending approach and techniques to achieve balance and complexity in his wines. Michael also discusses the importance of sustainability in winemaking and how he incorporates sustainable practices in his vineyards.Michael talks about his two wineries, Cruse Wine Co. and Ultramarine Wines. He shares the story behind each winery and the different wines they produce. Michael also discusses the challenges and rewards of running two wineries and the unique opportunities it provides.Michael shares his thoughts on the future of winemaking and the trends he sees in the industry. He talks about the increasing interest in natural and organic wines, the importance of sustainability, and the role of technology in winemaking. He also discusses the industry's challenges, such as climate change and changing consumer preferences, and how winemakers can adapt.A massive Thank You to Michael Cruse!For information about Cruse Wine Co., click the link.For details about Ultramarine Wines, click the link.Follow Michael on IGFollow Cruse Wine Co. on IGThis episode in-studio wines: 2016 Ultramarine Blanc de BlancsNV Cruse Wine Co. Reserve Cask Sparkling Wine ____________________________________________________________Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers! Subscribe and give The Black Wine Guy Experience a five-star review on whichever platform you listen to.For insider info from MJ and exclusive content from the show, sign up at Blackwineguy.comFollow MJ @blackwineguyThank you to our sponsor: Rare Liquid. Rare Liquid is setting a new provenance standard for the rare wine & spirits industry. Utilizing the untapped potential of Web 3.0, Rare Liquid is building a community of artisan producers, technology, and logistics professionals to serve the needs of next-generation wine collectors.Learn more at Rare LiquidFollow Rare Liquid on IG @rareliquidclub Hosted on Acast. See acast.com/privacy for more information.
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Diventa un esperto di vino con il podcast di Tannico. In questa puntata parleremo dei vignaioli che hanno rivoluzionato la scena del vino in California, da Michael Cruse a Mike Rott, fino a Progetto Wyatt e Ambyth Estate. Scopri la più accurata selezione di vini della California e non solo sul sito di Tannico. Al primo acquisto avrai diritto a uno sconto del 10% su tutto il catalogo (*): https://bit.ly/3xyibEa (*) La promozione è valida solo in Italia e per i clienti non ancora iscritti a Tannico. Sono esclusi i vini rari e le Master Experience. Per qualsiasi informazione o chiarimento ci puoi contattare all'indirizzo tfs@tannico.it
Sparkling wine is trending at the moment and no brand best embodies the trend more than cult California sparkling wine producer Ultramarine. Michael Cruse, the founder of Ultramarine and Cruse Wine Co, explains how he developed a passion for sparkling wine that led to his accidental success. He covers how Ultramarine took off, techniques and production practices that have business implications he took from Champagne, pricing, and his view on sales channels. Detailed Show Notes: UltramarineStarted in 2008, 1st real vintage was 2010Sparkling wine in CA that focuses on coastal single vineyards, high acid, single vintagePrecise production style - not copying Champagne, but taking some techniques and applying them to CAHarvest ~1,000 cases/year, ~500-750 cases make the cut for releaseLimited ability to grow (due to lack of suitable fruit sources), target ~1,200-1,500 case rangeCruse Wine CoStarted in 2013, supposed to be a custom crush facilityInitially not for sparkling wine, an interest in ValdiguieLater realized his passion was in sparkling wine - does pet nats, more experimental, more oxidative stylesFocus on CA as a whole vs. coastal vineyards of Ultramarine~7,000 cases/year (2018 was peak ~8,500 cases)The capital intensity of producing sparklingCruse Tradition takes ~40 months to make which means 3 vintages must be paid for before selling any wine (e.g. - fruit, glass ($2+/bottle), etc…) - this limits growthUltramarine spends 38-48 months en tirage, found this to be its sweet spotSparkling wine equipmentBought own equipment vs. doing custom crush at Rack & Riddle - partially due to using a bottle that they would not takeFollows many Champagne producers - they may use co-op press, but do own elevage and disgorgementUses a gyropalette, which requires some bentonite (riddling aid)Long term relationship with growers is important -> growing sparkling is different than still wine grapesVarietal impact on winemakingChardonnay - less fruit, more minerality - be more reductive to preserve fruitPinot Noir - more fruit, less minerality - be more oxidative to get more mineralityPricingValue spaces (~$20-25/bottle), e.g. - Gloria Ferrer, Roederer Estate, Cruse doesn't have the scale or capital to compete hereDoesn't think he can sell 10,000 cases @ $70/bottleBelieves he can sell 5-10,000 cases @ $45-55/bottleUnclear how Champagne price inflation will impact market opportunity for domestic sparklingUltramarine secondary pricing - goes for 3x release price; believes it's only ~30 bottles/year @ $200/bottle, could not sell entire production at that price pointSales channelsCruse - ⅓ DTC, ⅓ domestic wholesale, ⅓ export (Asia - Japan, Singapore strong)Ultramarine - 90-95% DTC - believes sweet spot is ~80% DTC to get more into restaurantsUltramarine mailing listBig supporters early on propelled the brand (e.g. - the NYC crew of Patrick Cappiello, Levi Dalton, and Pascaline Lepeltier)Instagram helped to fuel growthTook 3 releases (2012 release) to get a waiting listWine Berserkers also helpedCruse launch planNo real plan initially focused on friends & familyHardy Wallace helped get wines in front of distributorsRelationships with certain wine critics helpThe website is unintentionally sparse but does longer allocation emails Get access to library episodes See acast.com/privacy for privacy and opt-out information.
James sits down with Jasmine Hirsch, the general manager and winemaker of Hirsch Vineyards in Sonoma Coast, California, and consulting winemaker Michael Cruse to discuss the 2019 vintage. Jasmine says the mild growing season made for an easier vintage with greater specificity. "I think our job really is to figure out what choices can we make in the vineyard and now in the winery that are going to help the vineyard be more itself in the bottle," she said.Hirsch Vineyards Pinot Noir Sonoma County Sonoma Coast West Ridge 2019Hirsch Vineyards Pinot Noir Sonoma County Sonoma Coast Block 8 2019Hirsch Vineyards Pinot Noir Sonoma County Sonoma Coast San Andreas Fault 2019Hirsch Vineyards Pinot Noir Sonoma County Sonoma Coast East Ridge 2019Hirsch Vineyards Pinot Noir Sonoma County Sonoma Coast Raschen Ridge 2019Hirsch Vineyards Pinot Noir Sonoma County Sonoma Coast Reserve 2019Hirsch Vineyards Pinot Noir Sonoma County Sonoma Coast The Bohan-Dillon 2019
Chris sits down with Michael Cruse, Owner/Winemaker of Cruse Wine Co and Ultramarine.
Chris sits down with Michael Cruse, Owner/Winemaker of Cruse Wine Co and Ultramarine.
Here are your Atlanta Jazz Notes event listings for May 29th, 2021. Saturday, May 29th - Catch the amazing vibraphonist and percussionist Jason Marsalis at TEN ATL in East Atlanta with Kenny Banks Jr. on keyboard, Michael Cruse on trumpet, Terrell Montgomery on bass, and Dave Potter on drums. Call (404) 940-4777 for reservations. 8 to 10 PM. 495 Flat Shoals Rd. Atlanta, 30316 Sunday, May 30th - Each Sunday, bassist Fransisco Lora brings his trio with occasional special guests to Corner Tavern in Hapeville from 5-8PM. The food and drinks compliment the great music. 573 N. Central Avenue, Hapeville Monday, May 31st - Head back to TEN ATL in East Atlanta for their amazing weekly jazz jam. The music usually lasts from 9 until midnight and features some of the very best jazz musicians in Atlanta. Wednesday, June 2nd - Stop by another jam session, this time at Red Light Cafe. The great trumpeter and educator Gordon Vernick has led this session for a number of years and the house band is always incredible, as are the many guest musicians who stop by to play. 9 to midnight. 553-1 Amsterdam Ave. NE Atlanta 30306 If you have a jazz event that you would like me to know about and possibly list here, please use the contact form at atljazznotes.com to message me. --- Send in a voice message: https://anchor.fm/atljazznotes/message
In the final episode of this bonus mini-season, Joe talks to Michael Cruse of Cruse Wine Co and Ultramarine. Michael discusses how his science background informs his winemaking, how he makes sparkling wines that reflect their Californian terroir, and why he's resisted raising the price of his super sought after Ultramarine wines.
In this episode of the 'Yes, Jazz Matters Podcast', hosts Edwin Williams and Von Coulter sit down and talk to trumpeter Michael Cruse. Cruse is a musician based out of Lexington, Kentucky, who has also studied at the The University of Cincinnati – College Conservatory of Music on scholarship for Jazz Trumpet Performance. He has also been featured in the 2016 Don Cheadle film 'Miles Ahead' based on the life of famed trumpeter Miles Davis. ****************************************** His Website https://www.michaelcruse.com/ You can check out his live performance from our December 2019 fundraiser https://twitter.com/JazzMattersATL/status/1202041437325578240?s=20 ******************************************* Facebook https://www.facebook.com/michaelcrusemusic/ ******************************************* Twitter https://twitter.com/SoulfulCruse ******************************************* Instagram https://www.instagram.com/michaelcrusemusic/ ******************************************* --- Support this podcast: https://anchor.fm/jazz-matters/support
It's no secret that we love talking about wine at Blackberry. On this episode, you'll hear Vice President of Food and Beverage Andy Chabot chat with friends and winemakers Jasmine Hirsch and Michael Cruse about trends in the industry and what they're drinking. This was recorded during Blackberry Mountain's Wine with Jasmine Hirsch event in March 2019, and the conversation inspired "The Emancipation of the American Palate" article for Volume 002 of Blackberry Magazine.
We sit down to chat w/ Michael Cruse for this open episode. Chat about Ultramarine, the Covid situation, and how he got started as a winemaker.
David Wilson is the co-founder of Wilson Foriegner & Director of Vineyards & Grower Relations at Pahlmeyer. Learn more about David with the show notes here. David grew up on the family ranch, Rancho Chimiles, where he resides now with his wife, Christine, and their two children. David studied fruit science with an emphasis on wine and viticulture at Cal Poly San Luis Obispo. From working harvest in South Africa to learning directly from Warren Winiarski at Stags Leap Winery, David has cut his teeth around the world. In this episode, David & I dig into his story and background, he tells us the history behind his family’s ranch, Rancho Chimiles in Wooden Valley, and we discuss the concept of a California terroir. We then chat about his new wine label, Wilson Foreigner, which makes Valdigué from the same vineyard as Michael Cruse, Albarino from the Rorick Vineyard, and Zinfandel from the Del Barba Vineyard.
Martha Stoumen is a winemaker and viticultralist behind Martha Stoumen wines out of Napa Valley. Learn more about Martha with the show notes here. In this episode we dig deep into the thinking behind wine as an agricultural product, the work that Martha does in the vineyard, and how she approaches making the best wines she possibly can with inspiration from her love of Italian culture and having worked on a farm in Tuscany. We then dig into a very enlightening conversation around the ideas of how to learn about wine. Where does it stem from, how do we learn, and how Martha has approached learning about wine from both the experiential and the academic sides. Then we chat about a topic that Michael Cruse and I had a great conversation around, that being the idea of the terroir of California. What does that mean to Martha, is there even such a thing, and how both history and societal norms play a role in how we define and describe California wine. I really loved chatting with Martha and will certainly have to have her on the show again to keep exploring her vast amounts of knowledge of wine.
Michael Cruse (@crusewine) is the winemaker and owner of Ultramarine Wines and Cruse Wine Co. based in Petaluma, California. Learn more about Michael with the show notes here. In this episode, Michael and I dig into his background and how he got into the wine world, the terroir of California and how Michael is working to share that through his wines, and where his love of sparkling wines come from. Before we get into the show, I want to invite you to subscribe to the podcast on iTunes and leave us a review. You can do so on iTunes itself, or with the podcast player on your phone. By subscribing and reviewing the show, you’re helping others discover the show and working to grow this community of people who are also passionate about wine. And if you’re interested, subscribe to our weekly email newsletter, Cru Mail. We send you one email every Monday with the latest podcast episode, so you’ll be the first to hear it, and we send another email on Friday with anything from other podcasts we’re enjoying, wine videos, articles, books, events, and even offers from great wine companies that give you a discount when buying their wines online and in their shops. You can subscribe to Cru Mail here.
In this Episode of The Honest Pour John interviews one of America's most exciting winemakers, Michael Cruse of Cruse Wine Co., and Ultramarine.
Michael Cruse is the winemaker of Cruse Wine Co. and Ultramarine, both in California. Also in this episode, Erin Scala talks St. Laurent.