Podcasts about reveal mobile

On this week's episode of #LocationWeekly we talk about Mood Media acquiring Vibenomics, Panera Bread testing Amazon's palm payment tech, Yext releasing a “no code” page builder tech, AARP launching a free app to encourage safe driving & Reveal Mobile introducing new OOH measurement tool. Tune in now!

This week our host, Brandi Starr, is joined by Dan Dillon, Chief Marketing Officer at Reveal Mobile. Dan is responsible for all aspects of Reveal Mobile's marketing strategy, execution and measurement centered on generating qualified demand, sales pipeline and MRR. He has nearly 20 years of software marketing experience with expertise in marketing and sales alignment, revenue marketing, positioning, and messaging, influencer marketing, content marketing, and PR. In this week's episode of Revenue Rehab, Brandi and Dan Dillon dive into the hot topic of Influencer Marketing, with an important distinction: B2B Influencers.  Join us for our first episode of 2023: Influencer Marketing: Leveraging Leaders & Advocates to Drive Demand. Links: Get in touch with Dan Dillon on: LinkedIn Reveal Mobile Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

On this episode of #LocationWeekly we talk about Near going public via a merger with Kludeln, FinGo using Hitachi's vein mapping for user identification, Reveal Mobile launching Mira console for OOH measurement & Domino's deploying PopID tech for facial recognition ordering to promote Stranger Things season.

Episode 537 of #LocationWeekly is out now! Today we talk about Uber Eats rolling out pumpkin delivery in 3 cities, Lancome debuting a virtual pop-up store in UK with ByondXR, Reveal Mobile acquiring MIRA, Kantar and Route joining forces on OOH measurement and Esty launching a virtual AR showroom with The Etsy House. Tune in now!

On this week's episode of the Performance Delivered Podcast, we talk to Dan Dillon. He is a strategic marketing and communications executive with over 20 years' experience in high growth software. Dan serves as the CMO of Reveal Mobile, a company that provides location-based marketing and analytics. Today we are talking with Dan about geofencing marketing, and location-based advertising to extend retailers' reach, as well as: The post pandemic impact on retail shopping—it's not what you think The critical element in consumer data sharing The real value of an in-store visit His prediction on what the new “big 3” social media platforms will be And more

It's spring! Positive vibes are here and so is #LocationWeekly with exciting news! Safegraph raising $45M, bLinkup app providing COVID safety ratings on local bars/restaurants, Reveal Mobile receiving patent on “custom tagging” and Apple dropping a hint at wearable tech with new patent... All on this week's episode of your favourite industry podcast. So tune in and DM us your thoughts!

In episode eight of Unstack's Zero to a Million, VP of Sales and Marketing Zach Rego talks with Brian Handly, CEO of Reveal Mobile.Reveal Mobile provides location-based marketing, foot traffic attribution, and analytics for agencies, brands, media companies, and app publishers.Connect with Brian: LinkedIn | Reveal MobileThis episode is brought to you by Unstack.

In this episode GrepBeat's "Pete Meets..." web series, we welcome Brian Handly, the CEO of Reveal Mobile, thanks to our sponsor TriNet. GrepBeat's Pete McEntegart moderates. (Thus the "Pete Meets...")

#LocationWeekly is full of intriguing news from all around the world! Check out our newest episode to learn all about Colorado artists selling their wares in refurbished vending machines, Google Maps enabling parking payments with Passport, Reveal Mobile looking at average CPMs for location-based audiences and Amazon going big on AR with Room Decorator... We are looking forward to your comments after watching Episode 481!

There's a lot happening in location-based marketing and unless you're spending a lot of time in this niche—you might not know the extent of it. In this episode, Vice President of Marketing Dan Dillon and Marketing Manager Laura Conway of Reveal Mobile explain the foundation of location-based marketing as the 3 legs of a stool, give us free location-based marketing campaign ideas, and give us a lesson on geotargeting, geo-conquesting, geo-fencing and data enrichment. They also show us how to use these strategies for ecommerce stores. RESOURCES MENTIONED IN THIS EPISODE 10 Campaign Ideas for Location-Based Marketing Reveal Mobile Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

There’s a lot happening in location-based marketing and unless you’re spending a lot of time in this niche—you might not know the extent of it. In this episode, Vice President of Marketing Dan Dillon and Marketing Manager Laura Conway of Reveal Mobile explain the foundation of location-based marketing as the 3 legs of a stool, give us free location-based marketing campaign ideas, and give us a lesson on geotargeting, geo-conquesting, geo-fencing and data enrichment. They also show us how to use these strategies for ecommerce stores. RESOURCES MENTIONED IN THIS EPISODE 10 Campaign Ideas for Location-Based Marketing Reveal Mobile Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Partnerships, innovation and creativity… Some words that come to our minds when we think about the world of location data. This week on #Location Weekly, we will be discussing Burberry teaming with Tencent for the worlds first social store, Voxel51 helping keeping stores healthy, Popeyes helping people to “autocorrect” their dinner plans, Foodpanda using traffic & weather data in a DOOH programmatic campaign, and Tapad and Reveal Mobile partnering to launch new audience and attribution capabilities for ad buyers. Curious much? Tune in and listen to/watch our latest episode.

Are you wondering whether your agency really needs to niche down? Do you struggle to get prospects to take you seriously? Whether you have declared a niche or are running a full-service agency, the secret is owning what you do. In this episode, we'll cover: Should your agency niche down? How to handle sales objections from agency prospects. 3 ways to build relationships. Today I sat down with Bronwyn Mondoux, owner and creative director at Cinnamon Toast, a creative agency based out of Canada. As a full-service agency, Cinnamon Toast has faced some challenges, but over time has found a way to truly thrive in their space. Bronwyn's here to discuss why she's chosen not to niche down and how she has learned to get out of her own way. Should Your Agency Niche Down? I've shared my opinion on the benefits of niching down several times in the past. Declaring a niche helps your agency have a focus and makes it easier for potential clients to understand what you do. That said, that doesn't mean you can't find success as a full-service agency. Bronwnyn says, one of the reasons why she has chosen not to declare a niche is she's worried her team will become bored.  They enjoy the variety in clients and industries. And that's a valid concern. You have to make sure you enjoy what you do. At the same time, Bronwyn admits, because they are a full-service firm, most of the client base is localized within the Canadian market. Niching down positions your agency as an authority in that field. Prospects are more likely to work with an agency that understands their business and its challenges. Does your agency have to declare a niche to be successful? No. But it will help you focus on the types of clients you attract. It doesn't mean you can't work with clients outside of that niche. It just means you identify a specific audience to focus on. At the end of the day, it's about what kind of agency you want to run and what makes you and your team happy. How to Handle Sales Objections from Agency Prospects We've all faced that challenge where we just can't get certain clients to sign on. They'll tell you that they'd love to work with you, but there's an excuse for why they can't.  Bronwyn says being a youthful, small, and mostly female agency has advantages, but sometimes it's a hard sell. The best way to overcome these difficulties is to lean in. Embrace who you are. If you're a female-led agency, this may mean targeting female-owned companies and showing them "we get you." Is your team really young? If potential clients are looking to target a younger demographic, you're going to understand their needs a lot better than an agency that has more experience but is not as youthful. Discover what makes you different and leverage it as a strength instead of a weakness. 3 Ways to Build Relationships Despite what you hear on the podcast and see in my videos, I'm an introvert. I would rather listen than start a conversation. Bronwyn says she's the same way. As an agency, relationships are critical to your success. So what's an introvert to do? Know what you're good at. Clients work with you for a reason. They need you to provide a service and solve a challenge they cannot solve on their own. If you own an agency, chances are, you're good at what you do. When you acknowledge what you're good at and the value you provide, you'll be more confident when selling to prospects. Make it interesting. What got you interested in what you do? What makes your job exciting? When you're proud of the work you provide, your confidence will shine through. Bring in personal stories and things you've learned to make it interesting. Fake it until you make it. Let's be honest, whether you're an introvert or an extrovert, sometimes you're just not feeling it. Remember, it's okay to fake it to push through. Sometimes all you have to do is make that first connection and the rest will come. As much as anyone can say, "You should do this, or you should do that," there is no right way or wrong way to run an agency. Often focusing on what makes you happy is the best way to find success. Do Your Clients Need Help with Location-Based Marketing? Would you like to help your brick-and-mortar clients so you can drive the right foot traffic to their locations? How about gaining insight into visitor trends for stores, chains, or retailers? Our partner, Reveal Mobile is reinventing how agencies use location-based analytics for geotargeting. They help you bring new insights early in the sales cycle, easily build and deliver location-based audiences with their launch of VISIT Local Free. This is a FREE tool agencies can use to understand their clients' audiences, from foot traffic patterns, store visitors that live and work nearby, frequency of visits, competitive information, and much more. Check out VISIT.RevealMobile.com/Swenk to get your free access to this amazing tool.

Do your clients struggle to find consistency, working with multiple agencies to create an advertising campaign? Are you looking for a way to add more value to your clients? When you build out and provide more services, your clients are more likely to choose you. In today's episode, we'll cover:  Why clients want your agency to do more.  How branching out can help you find your agency's niche.  3 steps to creating a team that supports your vision. Today, I sat down with Meny Hoffman, CEO of Ptex Group, a full-service digital marketing agency. Meny started his agency over 18 years ago and has learned a lot about culture, customer satisfaction, and creating a business model that works. He's here to discuss how to find your niche while delivering multiple services and creating a culture of excellence. Why Clients Want Your Agency to Do More Over the years, I have talked to a lot of agency owners. And a good deal of them find the one thing they are good at and really knock it out of the park. But imagine what would happen if you were able to provide a team of experts to your client who can address all of their needs? Instead of going to one agency for branding, one for web development, and one for SEO, they can get everything they need under one roof? Ptex Group has multiple departments that each focus on one component of the marketing strategy. There's a division for branding, one for design, and one for web development — they even have a call center! When you provide a comprehensive service your client will see greater consistency and they won't have to go somewhere else for the next step, a win-win! How Branching Out Can Help Your Find Your Agency's Niche I've said it before and I'll say it again, you can't underestimate the value of declaring your niche. The reason Meny's model works is he is not trying to provide all types of services for all types of industries. If you are going to provide a larger range of services, you need to find your niche. A lot of people are reactive to the market — they're afraid to go all in. The best way to find opportunities (and discover what you're good at) is to get down in the trenches. Go wide and let the market tell you where you are successful. Remember, your niche won't always be where you have the most clients. You have to find a path that aligns with your vision, passion, and your team's skill set. When you bring your team into the conversation, you're more likely to find success. 3 Steps to Creating a Team That Supports Your Vision At the end of the day, this model won't work unless you have a solid team to back you up. So how do you find the right people that will support your vision? It all comes down to culture. It goes without saying, culture is more than ping-pong tables and babysitting (Meny calls these perks). To be successful, you have to create a culture of excellence. Where do you start? Walk the walk. You can't just put your values up on the wall. You have to live and breathe your core values. Culture is actionable and is what you do and what you say, not something that's written on a poster. Give room to grow. When you give your team infrastructure and autonomy to make decisions and grow, they're able to shine and add value to the team. Be open and approachable. Talk to your team. "How's it going?" "What can we do better for you?" "How can you provide more?" Often it's the little conversations to engage employees that make the biggest difference. At the end of the day, we're here to provide our clients with a quality service. The more you're able to meet your client's needs, the greater the opportunity you'll have to grow. Do Your Clients Need Help with Location-Based Marketing? Would you like to help your brick-and-mortar clients so you can drive the right foot traffic to their locations? How about gaining insight into visitor trends for stores, chains, or retailers? Our partner, Reveal Mobile is reinventing how agencies use location-based analytics for geotargeting. They help you bring new insights early in the sales cycle, easily build and deliver location-based audiences with their launch of VISIT Local Free. This is a FREE tool agencies can use to understand their clients' audiences, from foot traffic patterns, store visitors that live and work nearby, frequency of visits, competitive information, and much more. Check out VISIT.RevealMobile.com/Swenk to get your free access to this amazing tool.

How can you give your brick-and-more clients a bigger ROI? Are you looking for a way to drive more traffic to your retail clients? Location-based marketing, or geotargeting is an effective way to learn about customer behaviors so you can analyze habits and trends to drive new business for your clients. Better results for them means more new business for you. In this episode, we'll cover:  2 reasons geotargeting is better than traditional marketing.  Should your agency offer location-based marketing?  Is location-based marketing right for your agency clients? Today I talked to Dan Dillon, VP of Marketing at Reveal Mobile, a location-based marketing and analytics agency. Reveal Mobile helps clients analyze customer behavior and use that information to create effective marketing campaigns. Dan's here to discuss how location-based marketing works and what your agency needs to do to be successful. 2 Reasons Geotargeting Is Better Than Traditional Marketing In a constantly changing space, it can feel like a never-ending battle to keep up with technology and trends. So what separates geotargeting from all those other trends and makes it stand out as one your agency should invest in? Greater insight into customer behavior: Imagine what it would be like if you could tell your client not only how many visitors they had, but where those visitors went before and after their visit? Geotargeting allows you to take a deep dive into customer behavior to analyze habits, preferences, and why some customers never return. Targeted marketing to potential customers. Just because a customer doesn't stop by your client's business, that doesn't mean you can't still get a sale. With geotargeting, you can see customers' buying habits and trends and specifically target to that market. Should Your Agency Offer Location-Based Marketing? To put it simply, geotargeting allows you to be more efficient with your marketing dollars. When you can offer potential clients greater insight, they are more likely to see the value of your services. Often, clients don't realize specific characteristics about their customers, and presenting this information can be a real eye-opener. The benefit of geotargeting means driving more of the right visitors to your client. You can use location-based marketing data to build custom audiences for Google and Facebook ads while really zeroing in on results for your clients. It's a win-win! Is Location-Based Marketing Right for Your Agency Clients? If you're like me, the whole concept of geotargeting sounds a little too much like "Minority Report." So how can you make sure location-based marketing is right for you before you dive in? Dan says it's simple — do your homework. Many services like Google Ads and Facebook Ad Manager already allow customers to use geotargeting on a smaller level to analyze customer behavior. Try this first. While you won't have the level of customization or flexibility that you would with a full-service provider, you can experiment and see what kind of return you get. After you give it a try, the numbers will tell you what to do next. Location-based marketing provides your clients with valuable information they would not otherwise have access to. Your job is to help your clients figure out what to do with that information. When you're willing to think outside of the box and offer unique services, you're more likely to see big results. Ready to see what location-based marketing can do for your agency? Reveal Mobile has a special offer just for Smart Agency Masterclass listeners. Head over to Visit.RevealMobile.com/Swenk to learn more and sign up today.

Need to hear some fresh voices? Location Weekly has 2 new guests this week in our Members at Home series: Denise McKenzie, the Director of Benchmark Initiative at Geovation and Walter Geer III - SVP, Group Creative Director at TBWA/WorldHealth. And of course, the industry news is still here for you as well: Reveal Mobile is awarded patent & raises fresh funding and EQ Works partnering with Opta Information to use location data for the insurance industry. Tune in, stay updated and share your comments with us. And do not forget to contact us if you want to be our guest!

Featuring: Walmart Mexico accepts WhatsApp orders, Nex raises £2M for lunch discovery, Gucci lets try on shoes in AR, 7Eleven delivers to beaches & parks, Reveal Mobile launches foot traffic attribution, Trax acquires Shopkick.

Featuring: Walmart Mexico accepts WhatsApp orders, Nex raises £2M for lunch discovery, Gucci lets try on shoes in AR, 7Eleven delivers to beaches & parks, Reveal Mobile launches foot traffic attribution, Trax acquires Shopkick.

Featuring: RideYellow + LISNR, Bidooh goes to South Korea, Francesco Rinaldi's "talking jars", Reveal Mobile launches Visit platform, Foursquare measures TV with Inscape, Kroger finds their voice.  IKEA launches start-up bootcamp

Featuring: RideYellow + LISNR, Bidooh goes to South Korea, Francesco Rinaldi's "talking jars", Reveal Mobile launches Visit platform, Foursquare measures TV with Inscape, Kroger finds their voice.  IKEA launches start-up bootcamp

Welcome to episode #267. On the show: CES beacon scavenger hunt (again); EyeLock & Diebold rename the ATM "Irving"; Screen commerce by Think&Go; Billy Bishop Airport DOOH's the tunnel; Faking human stench to fight Dengue Fever; GM takes a Lyft for half a billion; Car commerce thanks to OnStar and Synchross; Emirates + Millennial Media; AT&T, Cisco, IBM, Intel and the city of IoT; Garmin & Accuweather team up around MinuteCast. Special guest is Brian Handly, CEO of Reveal Mobile.

Welcome to episode #267. On the show: CES beacon scavenger hunt (again); EyeLock & Diebold rename the ATM "Irving"; Screen commerce by Think&Go; Billy Bishop Airport DOOH's the tunnel; Faking human stench to fight Dengue Fever; GM takes a Lyft for half a billion; Car commerce thanks to OnStar and Synchross; Emirates + Millennial Media; AT&T, Cisco, IBM, Intel and the city of IoT; Garmin & Accuweather team up around MinuteCast. Special guest is Brian Handly, CEO of Reveal Mobile. The post Down with Dengue Fever appeared first on UNTETHER.tv - Mobile, wearables and the Internet of Things.

Welcome to episode #267. On the show: CES beacon scavenger hunt (again); EyeLock & Diebold rename the ATM "Irving"; Screen commerce by Think&Go; Billy Bishop Airport DOOH's the tunnel; Faking human stench to fight Dengue Fever; GM takes a Lyft for half a billion; Car commerce thanks to OnStar and Synchross; Emirates + Millennial Media; AT&T, Cisco, IBM, Intel and the city of IoT; Garmin & Accuweather team up around MinuteCast. Special guest is Brian Handly, CEO of Reveal Mobile.