Podcasts about location based marketing

In the ever-evolving landscape of marketing, businesses are increasingly recognizing the power of social proof, not only in the digital realm but also within the physical spaces where consumers make tangible decisions. From bustling retail stores to local eateries, the concept of social proof extends its influence into our everyday surroundings. In this episode, we'll explore how businesses strategically harness the collective choices and behaviors of consumers within specific locations, examining the impact of social proof on decision-making in the physical world.    Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism

Location Based Advertising (LBA) adalah strategi pemasaran langsung yang menggunakan perangkat seluler seperti ponsel cerdas untuk menawarkan produk untuk audience di lokasi tertentu. Nah Seberapa penting LBA bagi bisnis anda? simak selengkapnya

This week we are going to learn how Foursquare is trying to identify and map all of the places in the world!  Foursquare uses a mixture of crowd source and data conflation to maintain a database of 205 million places ... and it's not easy! Each phone might see the world slightly differently in terms of location accuracies and crowdsourcing data means that people "check-in" at different locations.    Kyle Fowler - Senior Director, Engineering at Foursquare Is going to give a behind-the-scenes look at how the "Orginal location-based social network" is trying to map all of the places in the world.  This episode is the first in a series of episodes I am going to publish in partnership with Foursquare and the idea is to use it as a reference for later episodes about Privacy and location data, Knowledge Graphs, AI, Location Based Marketing and Big geospatial Data in the Browser.       

There's a lot happening in location-based marketing and unless you're spending a lot of time in this niche—you might not know the extent of it. In this episode, Vice President of Marketing Dan Dillon and Marketing Manager Laura Conway of Reveal Mobile explain the foundation of location-based marketing as the 3 legs of a stool, give us free location-based marketing campaign ideas, and give us a lesson on geotargeting, geo-conquesting, geo-fencing and data enrichment. They also show us how to use these strategies for ecommerce stores. RESOURCES MENTIONED IN THIS EPISODE 10 Campaign Ideas for Location-Based Marketing Reveal Mobile Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

There’s a lot happening in location-based marketing and unless you’re spending a lot of time in this niche—you might not know the extent of it. In this episode, Vice President of Marketing Dan Dillon and Marketing Manager Laura Conway of Reveal Mobile explain the foundation of location-based marketing as the 3 legs of a stool, give us free location-based marketing campaign ideas, and give us a lesson on geotargeting, geo-conquesting, geo-fencing and data enrichment. They also show us how to use these strategies for ecommerce stores. RESOURCES MENTIONED IN THIS EPISODE 10 Campaign Ideas for Location-Based Marketing Reveal Mobile Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

How can you give your brick-and-more clients a bigger ROI? Are you looking for a way to drive more traffic to your retail clients? Location-based marketing, or geotargeting is an effective way to learn about customer behaviors so you can analyze habits and trends to drive new business for your clients. Better results for them means more new business for you. In this episode, we'll cover:  2 reasons geotargeting is better than traditional marketing.  Should your agency offer location-based marketing?  Is location-based marketing right for your agency clients? Today I talked to Dan Dillon, VP of Marketing at Reveal Mobile, a location-based marketing and analytics agency. Reveal Mobile helps clients analyze customer behavior and use that information to create effective marketing campaigns. Dan's here to discuss how location-based marketing works and what your agency needs to do to be successful. 2 Reasons Geotargeting Is Better Than Traditional Marketing In a constantly changing space, it can feel like a never-ending battle to keep up with technology and trends. So what separates geotargeting from all those other trends and makes it stand out as one your agency should invest in? Greater insight into customer behavior: Imagine what it would be like if you could tell your client not only how many visitors they had, but where those visitors went before and after their visit? Geotargeting allows you to take a deep dive into customer behavior to analyze habits, preferences, and why some customers never return. Targeted marketing to potential customers. Just because a customer doesn't stop by your client's business, that doesn't mean you can't still get a sale. With geotargeting, you can see customers' buying habits and trends and specifically target to that market. Should Your Agency Offer Location-Based Marketing? To put it simply, geotargeting allows you to be more efficient with your marketing dollars. When you can offer potential clients greater insight, they are more likely to see the value of your services. Often, clients don't realize specific characteristics about their customers, and presenting this information can be a real eye-opener. The benefit of geotargeting means driving more of the right visitors to your client. You can use location-based marketing data to build custom audiences for Google and Facebook ads while really zeroing in on results for your clients. It's a win-win! Is Location-Based Marketing Right for Your Agency Clients? If you're like me, the whole concept of geotargeting sounds a little too much like "Minority Report." So how can you make sure location-based marketing is right for you before you dive in? Dan says it's simple — do your homework. Many services like Google Ads and Facebook Ad Manager already allow customers to use geotargeting on a smaller level to analyze customer behavior. Try this first. While you won't have the level of customization or flexibility that you would with a full-service provider, you can experiment and see what kind of return you get. After you give it a try, the numbers will tell you what to do next. Location-based marketing provides your clients with valuable information they would not otherwise have access to. Your job is to help your clients figure out what to do with that information. When you're willing to think outside of the box and offer unique services, you're more likely to see big results. Ready to see what location-based marketing can do for your agency? Reveal Mobile has a special offer just for Smart Agency Masterclass listeners. Head over to Visit.RevealMobile.com/Swenk to learn more and sign up today.

Location Based Marketing, also standortbasierte Werbung, gewinnt aufgrund der Digitalisierung zunehmend an Bedeutung. Doch wer denkt, dass dabei lediglich die richtige Eingabe von Informationen in Google nötig ist, liegt falsch – denn dazu gehört deutlich mehr! Wenn eine Location Based Marketing-Strategie einmal richtig aufgesetzt wird, steigert dies nicht nur den Sichtbarkeitsindex, sondern auch die Markenbekanntheit und das Reputationsmanagement eines Unternehmens. In dieser Podcastfolge erzählt Tobias Schwertmann, Online-Marketingmanager beim Logistikdienstleister Hellmann Worldwide Logistics, wie sie Location Based Marketing im Unternehmen einsetzen und wo die Stolpersteine dabei liegen. Am Ende staunte Moderatorin Georgina Bott nicht schlecht darüber, welche Ergebnisse Schwertmann mit seinem Team bereits erzielen konnte.

With the growth of mobile phone usage, mobile marketing has been growing by leaps and bounds. More recently, marketers have taken full advantage of its capabilities with geofencing, an incredibly powerful way to harness the power of location based marketing. On this episode of SmartBug on Tap, I share how you can take your mobile marketing to the next level with geofencing.

Subscribe to this channel for new podcasts every week!Welcome to Through The Funnel Podcast where we talk about digital marketing things while drinking local craft beer!Visit Dan Dillon's website at www.revealmobile.com and ask him questions!In this episode, we talk about how big data and technological improvements allow 21st-century marketers to use location-based marketing.We want to hear from you, so write to us your questions or feedback at inbox@postduskmarketing.comBased in Denver, Colorado.Our website: www.PostduskMarketing.com

In order for brick and mortar businesses to continue to remain competitive with the rise of ecommerce, new ways of engaging customers is needed. In this episode, Adam Torres and Sneh Parmar, Co-Founder & CEO at Lucky Mobility, explore how business can drive new sources of traffic using location based marketing. Follow Adam on Instagram athttps://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/

A new episode has arrived and we've got the latest location based news for you! This week we're discussing 7Eleven launching mobile voice ordering, Adidas testing AR Instagram in London, Amex launching mobile restaurant booking app, Augemented Reality wine labeling with Winerytale app, Toys R’ Us first in Canada to use Snapchats Portal Lens, and Factual introducing predictive & loyalty audiences. This week is an awesome episode so you'll definitely want to listen in and be caught up on all things location based marketing!

This week in location based marketing we're discussing Mobivity launching omnichannel offer platform with Subway, Apple teaming with PlayNetwork for retail music, PayPal to acquire Honey for $4B, Tesco’s One Stop launches AR game, JCPenney opening new store with barbershop and styling, and CVS + Weather Channel team-up on AI flu predictions. So many amazing location based marketing occurred this week so this episode is a must see!

This week we're discussing DSW launching the “Do Good Pop Up” for charity, Pointr bringing way-finding to Washington D.C. airports, Kubient launching Audience Cloud, Yahoo Japan and Line talking merging, Dunkin’ Donuts doubling down on digital with rewards, & Starbucks opening “mobile-only” pick-up store in NYC. So many things happened around location based marketing this week that this episode is a must see!

This week we're discussing Quotient Technology to acquire Ubimo, Fortnite and Royal Canadian Legion, Pepsi to pay it forward for the holidays, GroundLevel Insights + Gathr Lab, UPS and CVS team for drone delivery of prescription drugs, and Wirecard buys majority stake in AllScore. On our podcast we bring you the latest location based marketing news in the industry, how that impacts your business, and what your brands can learn from these real life examples. Tune in every Wednesday to make sure you're in the loop on this growing trend!

Featuring: Neura + Salesforce, do it outdoors media partners with BlueBite, NinthDecimal adds Inscape TV data, Eatigo (Thailand) matches restaurant deals with customers, Yoplait using facial detection for free offers with JCDecaux, Walmart launches alcohol pick-up in 2,000 US locations.

Featuring: Neura + Salesforce, do it outdoors media partners with BlueBite, NinthDecimal adds Inscape TV data, Eatigo (Thailand) matches restaurant deals with customers, Yoplait using facial detection for free offers with JCDecaux, Walmart launches alcohol pick-up in 2,000 US locations.

Featuring: Republican campaign using beacon-enabled lawn signs, &Pizza + Lyft, WeChat battles fake GPS data, Nordstrom will deliver food to you in store, Jägermeister summons “Darke Spirits”, Chick-Fil-A launches dine-in mobile app.

Featuring: Republican campaign using beacon-enabled lawn signs, &Pizza + Lyft, WeChat battles fake GPS data, Nordstrom will deliver food to you in store, Jägermeister summons “Darke Spirits”, Chick-Fil-A launches dine-in mobile app.

Featuring: Snapchat using OOH + AR, Zippin has store at Sacramento Kings stadium, Gig Economy under fire in California, Michael's Stores + UPS, Wirecard partners with SES-imagotag, UPS gets drone fleet approval in U.S.

Featuring: Snapchat using OOH + AR, Zippin has store at Sacramento Kings stadium, Gig Economy under fire in California, Michael's Stores + UPS, Wirecard partners with SES-imagotag, UPS gets drone fleet approval in U.S.

Featuring: Skoda announces in-car voice assistant Laura, Philadelphia bans stores that don't accept cash, Kochava teams with CubeIQ, GOAT let's you try on exclusive sneakers in AR, Olo powering restaurant orders from Google search and maps, Amazon to roll-out hand recognition payment at Whole Foods.

Featuring: Verizon Media goes AR, Pared app for restaurants, Veeve re-invents the shopping cart, Uber testing milk/bread delivery in Australia, Albert Heijn piloting their own Amazon GO, Apple quietly adds UWB to iPhone 11.

Featuring: Verizon Media goes AR, Pared app for restaurants, Veeve re-invents the shopping cart, Uber testing milk/bread delivery in Australia, Albert Heijn piloting their own Amazon GO, Apple quietly adds UWB to iPhone 11.

Featuring: New York Yankees using Postmates, Uncle Ben's goes Google Lens with Innit, Toy R' Us back with Candytopia, Heineken teams with Grab in SE Asia, Walgreens delivers with Wing drones, Starbucks  Japan let's you pay with a pen.

Featuring: New York Yankees using Postmates, Uncle Ben's goes Google Lens with Innit, Toy R' Us back with Candytopia, Heineken teams with Grab in SE Asia, Walgreens delivers with Wing drones, Starbucks  Japan let's you pay with a pen.

Featuring: Factual returns to Europe GDPR compliant, WeChat release new facial rec. payments, Curiosity Lab teams with Georgia Tech, Gimbal releases Trends, iOS 13 changes location game, McDonald's acquires Apprente.  Special Guest: Kipp Jones - Chief Technology Evangelist - Skyhook

Hunter Stevens founder of MapTrack talks about how his SaaS startup is helping agents automate their marketing with geo-location data from various users visiting your website.

Featuring: Vibenomics AOOH platform, Cerberus Interactive takes on location-based gaming, Southwest Airlines with ApplePay, Blis partners with Location Sciences, 7Eleven launches mobile checkout in NYC, Unacast releases Turbine platform.

Featuring: Vibenomics AOOH platform, Cerberus Interactive takes on location-based gaming, Southwest Airlines with ApplePay, Blis partners with Location Sciences, 7Eleven launches mobile checkout in NYC, Unacast releases Turbine platform.

Featuring: Google Nest's package detection, Spirit Airlines using WhatsApp, Reebok's voice contest, Experian partners/invests in PlaceIQ, Hubbell Lighting teams with Signify & PointInside, Nike creates Joyride experience in NYC.

Featuring: SpotHere raises $50M, Israel's Shufersal serves the visually impaired, Jibestream acquired by Inpixon, Amazon rolls it's Treasure Truck, Comscore + PlaceIQ launch MovieLift, TomTom releases APIs for EV developers.

Featuring: SpotHere raises $50M, Israel's Shufersal serves the visually impaired, Jibestream acquired by Inpixon, Amazon rolls it's Treasure Truck, Comscore + PlaceIQ launch MovieLift, TomTom releases APIs for EV developers.

Featuring: InMarket acquires Thinknear, Google Assistant lets you send reminders to others, Kraken Rum's dining experience in London, Wirecard launches app in North America, Nike buys Celect for data science, Infiniti teams up with JCDecaux in Russia.

Featuring: InMarket acquires Thinknear, Google Assistant lets you send reminders to others, Kraken Rum's dining experience in London, Wirecard launches app in North America, Nike buys Celect for data science, Infiniti teams up with JCDecaux in Russia.

Featuring: PatientPoint's proximity in healthcare, Boen Wines using NFC with Guala Closures, Bumble gets into physical space, Puma geotargets on Firefly's DOOH, Google launches "seasonality" and "location groups", Groupon acquires Presence AI for voice & text.

Featuring: PatientPoint's proximity in healthcare, Boen Wines using NFC with Guala Closures, Bumble gets into physical space, Puma geotargets on Firefly's DOOH, Google launches "seasonality" and "location groups", Groupon acquires Presence AI for voice & text.

Featuring: PreciseTarget, Pinterest, Pokemon Go in NYC, Amazon killing Dash button, Walgreens using Theatre, MediaMarkt rolls out Signify indoor navigation, RevealMobile adds Canadian data.

Featuring: PreciseTarget, Pinterest, Pokemon Go in NYC, Amazon killing Dash button, Walgreens using Theatre, MediaMarkt rolls out Signify indoor navigation, RevealMobile adds Canadian data.

Featuring: Sweden's "The Fitting Room", Mabata Honesty Shop, Nutella goes voice commerce, Unibail-Rodamco-Westfield brings the VOID to malls, SoundHound integrates HERE, Kroger launches Stratum data platform.

Featuring: Sweden's "The Fitting Room", Mabata Honesty Shop, Nutella goes voice commerce, Unibail-Rodamco-Westfield brings the VOID to malls, SoundHound integrates HERE, Kroger launches Stratum data platform.

Featuring: Project Verte rates customers, Near raises $100M for AI platform, Moz introduces Local Market Analytics, T-Mobile launches NB-IoT asset tracking solution.  Special Guest: Harvey Wells from GeoBroadcastSolutions.

Featuring: Project Verte rates customers, Near raises $100M for AI platform, Moz introduces Local Market Analytics, T-Mobile launches NB-IoT asset tracking solution.  Special Guest: Harvey Wells from GeoBroadcastSolutions.

Featuring: U.S. Army #InOurBoots VR recruiting, Transport for London using WiFi tracking, Havaianas shoppable boardwalk, McDonald's Sweden's QR picnic blanket, Zeta Global takes over PlaceIQ's ad business, Amazon's employee incentive for creating delivery start-ups.

Featuring: U.S. Army #InOurBoots VR recruiting, Transport for London using WiFi tracking, Havaianas shoppable boardwalk, McDonald's Sweden's QR picnic blanket, Zeta Global takes over PlaceIQ's ad business, Amazon's employee incentive for creating delivery start-ups.

Featuring: Brands form "Voice Coalition", CherryPicks navigation + translation app, Paytronix + FriendShip loyalty, Signify's new LiFi, Coca-Cola Italy drives recycling, Sam's Club + Instacart for alcohol delivery.  Special - new white paper from Digital Element.

Featuring: Brands form "Voice Coalition", CherryPicks navigation + translation app, Paytronix + FriendShip loyalty, Signify's new LiFi, Coca-Cola Italy drives recycling, Sam's Club + Instacart for alcohol delivery.  Special - new white paper from Digital Element.

Join AK Stout, Deb Evans and friends of Social Geek Radio as they celebrate the 100th episode of the popular Thursday night BlogTalkRadio Show - Social Geek Radio! Tweet along  using #SocialGeekRadio, watch the Facebook page http://www.facebook.com/SocialGeekRadio and/or join their Google Hangout as they play "Social Geek Radio Guest Trivia" game and award prizes. Which guest shared all the tricks to delight customers, how to create an irresistible brand, be likeable and wrote a book about it? Which guest published how marketing on Twitter can be accomplished an hour a day? Which guest is joyful about baths? Which guest wrote "Location-Based Marketing for Dummies?" Which guest is Nashville's community enthusiast, and geeked out a VW bus to blog his way to CES?   AK, Deb and Social Geek Radio show friends plan to have fun talking about the wonderful guests of the last two years and revisit some of the geekiest sites that were shared at the end of each show in the "Geek It Out' segment.

Join us as we talk about the new book Location Based Marketing for Dummies with co-author Aaron Strout.  Learn about how this growing concept and new technologies are making an impact on business and commerce.  Want to learn how you can use location based services to attract and retain customers? Listen in as BJ Emerson joins Deb Evans as AK is away this week.