Performance Delivered

Title: Insider Secrets for Digital Marketing Success Part 2In this episode, join Steffen Horst and digital marketing expert Navar Hopkins in Part 2 of their insightful series on how small businesses can thrive through digital advertising. Discover the essential strategies for effective advertising, explore the latest ad channels like local service ads and DemandGen, and learn how to avoid common pitfalls. With over 15 years of experience, Navar shares her expertise on budget allocation, conversion tracking, and the importance of data-driven decision-making. Don't miss this opportunity to elevate your digital marketing game!On this episode, We'll talk about:Advertising Strategies: The importance of location targeting and time zone considerations when running ads, particularly in the U.S. market.Conversion Tracking: The significance of using Google Tag Manager for efficient tracking and how it can improve site speed and diagnostics.Primary vs. Secondary Conversions: Understanding the difference between primary conversions (which impact reporting and bidding) and secondary conversions (which do not) and how to manage expectations during periods of volatility.Micro Conversions: The suggestion to incorporate micro conversions if a business is struggling to reach the required number of conversions for effective ad performance.Community Engagement: Navar Hopkins shares ways to connect with her and learn more about PPC management through various platforms and groups.The views and opinions expressed on the “Performance Delivered” podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Performance Delivered, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2024.

Show Notes:In this episode, we kick off the first part of a special three-part series on how small businesses can grow through digital advertising. In today's discussion, we dive into Google Search and Performance Max (PMAX) campaigns, exploring how small businesses can maximize their advertising efforts with the power of automation and AI-driven insights.Joining Steffen, is Navah Hopkins, a brand evangelist at Optmyzr, an award-winning PPC management suite powered by AI and machine learning. Navah brings over 15 years of digital marketing expertise, having worked for major brands like WordStream and NSE Digital. As a passionate innovator and data-driven strategist, Navah offers key insights into how small businesses can navigate the ever-evolving world of digital marketing.What You'll Learn in Part 1: • What is Google PMAX and how it integrates various campaign types • Why 50+ conversions per 30-day period is essential for PMAX success • The importance of video content in PMAX campaigns • How small businesses with budgets under $10,000 can optimize their ad spend • The role of AI and machine learning in PPC and PMAX campaigns • Tips for balancing automated control with hands-on campaign management • Real-world examples of how small businesses can hit conversion goals with limited budgetsKey Takeaways: • PMAX simplifies campaign management but requires businesses to give up some control over budget allocation. • Success in PMAX relies heavily on having strong video assets and achieving a minimum of 50 conversions within 30 days. • Dynamic search ads and strategic secondary conversions can help small businesses with lower ad budgets compete effectively. • Understanding when to use broad match keywords and maximizing clicks with bid caps can help businesses scale their paid search campaigns.About Navah Hopkins:Navah Hopkins is a digital marketing expert and brand evangelist at Optmyzr, a leading PPC management platform. With a background in SEO, SEM, and content strategy, Navah has helped brands of all sizes achieve their advertising goals through innovative AI and automation strategies. In her role, she works closely with product, marketing, and customer success teams to deliver impactful insights and drive business success.Join Us for Part 2:In the next episode, we'll focus on how small businesses should approach advertising to be successful, the various channels available to them, and common pitfalls to avoid.To learn more about digital marketing for small businesses, visit Symphonic Digital or follow us on X (formerly Twitter) at @SymphonicHQ.

In this Performance Delivered episode, Steffen Horst interviews Dawn Muller, CMO at Vitech, about the vital role of inter-functional coordination in achieving digital marketing success. Dawn shares her marketing journey, extensive experience in B2B marketing within the tech and professional services sectors, and her position at Vitech. The conversation explores the concept of market orientation, emphasizing the necessity of customer and competitor focus alongside inter-functional collaboration. Dawn highlights the importance of teamwork between sales and marketing and how organizations can enhance alignment and communication to improve marketing strategies, product development, and customer focus. Practical insights and emerging trends for SaaS companies are also discussed, offering valuable advice for establishing a successful inter-functional coordination framework.In this episode, we will talk about: • Introduction to Performance Delivered • Meet Dawn Muller: CMO at ViTech • Dawn's Journey into Marketing • Defining Interfunctional Coordination • Ensuring Sales and Marketing Alignment • Practical Implementation in SaaS Companies • Future Trends and Recommendations

In this episode of Performance Delivered, Steffen Horst sits down with Peter Mahoney, CMO at Goto, to explore the intricacies of marketing investments. Peter shares his expert tips on how to determine the right amount to spend on growth and how to prove it's worth the investment. From understanding essential metrics and the hidden costs of customer acquisition to practical steps for measuring and improving ROI, this episode is packed with actionable insights for startups and established companies.Show NotesHow much should you invest in growth, and how can you prove it's worth it?In this episode, Peter Mahoney, the CMO at Goto, dives into the complex equations and strategic decision-making behind determining marketing investments and their ROI.In this episode, you'll discover: • The essential metrics every company should track for effective marketing investment. • Key considerations for startups versus established companies when planning growth strategies. • The hidden costs in customer acquisition and how to account for them. • Why awareness might be more important yet difficult to quantify for startups. • Practical steps for measuring and improving marketing ROI.Mentioned in this episode: • Goto • LinkedIn - Peter Mahoney

In this episode of “Performance Delivered,” Steffen Horst is joined by Asaf Wolff, SVP of Growth and Experience at the University of the People, to discuss the transformative role of marketing automation and technology in student recruitment and global outreach. Discover how Asaf drove a 500% growth in student numbers at the world's first nonprofit, tuition-free, American-accredited online university. Learn the strategies behind reducing acquisition costs, creating personalized marketing funnels, and ensuring student satisfaction to drive word-of-mouth growth.Key Takeaways: • The secret to reducing acquisition costs per student • How personalized marketing funnels lead to skyrocketing enrollment rates • Challenges faced during the integration of marketing automation tools • The pivotal role of student satisfaction in driving word-of-mouth growth • Strategies for maintaining a consistent brand message across diverse demographicsMentioned in This Episode: • University of the People • Asaf on LinkedInPodcast Description:Join Steffen Horst on “Performance Delivered” as he sits down with Asaf Wolff, SVP of Growth and Experience at the University of the People. Discover how Asaf leveraged marketing automation and technology to revolutionize student recruitment, driving a remarkable 500% growth in student numbers. Gain insights into the strategies that reduced acquisition costs, personalized marketing funnels that boosted enrollment rates, and the challenges faced during tool integration. Learn how maintaining student satisfaction plays a crucial role in word-of-mouth growth and how to maintain a consistent brand message across diverse demographics. Tune in for insider secrets on digital marketing success!

In the rapidly evolving world of digital marketing, the intersection of artificial intelligence (AI) and human creativity is reshaping the landscape. Are you prepared to harness the power of AI while preserving the invaluable human touch? Dive into this enlightening episode to discover how industry leaders are navigating this dynamic shift.In this episode, we are joined by David Stark, the Chief Marketing Officer at Openstream. With over 25 years of experience in growth marketing and digital practices, David has worked with top-tier companies like IBM, Stratasys, and 3D Systems. At Openstream, a pioneer in multimodal conversational AI, David shares his insights on the role of digital marketers in the age of AI. Learn how AI is transforming marketing strategies and what it means for the future of human creativity in this field.We'll cover:David's journey from aspiring ad agency professional to CMO of Openstream.The evolving relationship between AI and human creativity in digital marketing.Practical use cases for AI in digital marketing, from content creation to demand generation.Strategies for maintaining the human touch in AI-driven marketing campaigns.Future skills and knowledge digital marketers need to thrive alongside AI technologies.And more

Ever wondered how to stand out in a crowded market? This episode dives into the art of building a challenger brand with insights from an industry expert who has done it time and again.In this episode of Performance Delivered, we are joined by Dhiraj Kumar, the Chief Marketing Officer at Dashlane, a leading password management platform protecting 2.5 billion credentials. Dhiraj brings a wealth of experience from scaling multibillion-dollar businesses at companies like Facebook, PayPal, and Bluevine. He shares his journey and the strategies he uses to turn Dashlane into a formidable challenger brand in the credential security industry.We'll cover:Dhiraj's unconventional career path from engineering to marketing.The critical challenges faced when rebranding Dashlane for business and consumer markets.Strategies for competing against well-established brands with limited resources.The importance of having a clear and distinct point of view as a challenger brand.Tips for hiring the right team to drive a challenger brand forward.And more

Imagine boosting your marketing efficiency without expanding your team. In this episode, we delve into how AI can revolutionize your marketing workflows, making your strategies more effective and streamlined.In today's episode, I'm thrilled to have Chris Arden, a seasoned fractional CMO who helps early-stage startups develop their go-to-market strategies. With a rich background leading marketing efforts at top companies like Adidas, Puma, and Canyon Bicycles, Chris shares his insights on integrating AI into marketing workflows to achieve outstanding results. Join us as we explore the cutting-edge ways AI is transforming the marketing landscape.We'll cover:Chris' journey from traditional marketing to becoming a fractional CMOThe game-changing impact of AI on marketing automation and content creationPractical examples of AI tools enhancing SEO analysis and image creationHow to leverage AI for content repurposing and efficiencyThe future of AI in marketing and the balance between automation and human oversightAnd more

Are you leveraging AI to streamline your business processes, or is it just another tech trend you're observing from the sidelines?In today's episode, we demystify the integration of AI into less tech-savvy sectors, focusing on substantial benefits over the tech hype.Joining us today is Benjamin Brown, Vice President at AKASA, a leader in generative AI solutions for healthcare revenue management. With a rich background spanning from journalism to marketing major AI-powered platforms, Ben shares invaluable insights into marketing AI effectively, ensuring it's accessible and beneficial to all.

Imagine starting a marketing department from scratch in a fast-paced, tech-driven environment. How do you align a new team with the established rhythm of a thriving company? This episode unveils the highs and lows of building a marketing framework that not only meets but accelerates business objectives.Welcome to today's episode, where we explore the intricate dance of establishing and expanding a marketing function within a company. My guest, Dan Malgran, VP of Marketing at Steno, brings a wealth of experience in spearheading marketing initiatives across tech startups and scale-ups. With a unique perspective on demand generation and strategic advising, Dan shares his journey and insights into creating a marketing department that truly drives growth.

In today's digital age, filling the pipeline is more challenging and critical than ever. But how can agencies leverage the latest in generative AI to not only survive but thrive? Tune in to this episode where David Howard, VP of Marketing at BuzzBoard, dives deep into modern strategies for business growth.David brings years of experience in pioneering next-generation marketing strategies and building successful teams. With BuzzBoard's AI-driven platform at his disposal, he's here to share how agencies can enhance their customer engagement and pipeline development.We'll cover:The evolution of AI in marketing: how generative AI has reshaped the landscape.Personalization strategies: finding the balance between effective and excessive personalization.Building a pipeline: innovative approaches for lead generation and engagement.Content creation with AI: enhancing outreach with AI-generated, hyper-personalized content.Future trends in AI and marketing: preparing for what's next in the fast-evolving world of digital marketing.And more 

Are you tapping into the full potential of zero and first-party data? Zero and first-party data are eclipsing third-party data… When brands use this data strategically, they can drive more sales and acquire more customers because they know exactly who they're selling to. But a majority of brands are missing out on this opportunity—are you one of them? Sean Simon, founder of Cogent, is here to break down how brands can use zero and first-party data to drive performance in media and e-commerce. We'll cover:What happens when third-party data disappearsThe difference between zero and first-party dataHow brands can capture first-party data in a privacy compliant wayWhy brands shouldn't outsource their first-party dataUntapped resources for zero-party dataAnd more

Content creators are the entrepreneurs of the future… And user-generated content has enormous potential in the influencer marketing space… With user-generated content done right, you can drive exponential conversions… But many brands don't understand how to make user-generated content that works. Daniel Salcedo, the founder of Bolder, is here to give you an inside look at user-generated content. Listen to learn:The role of content creators in the marketing funnelWhen to use UGC vs influencer marketingWhat makes videos workHow to find the right UGC creator for your brandAnd more

Does your marketing work?Many companies produce marketing content that looks great but doesn't get results.But what is the secret to converting leads with marketing?And how can you sync your marketing with your financial model?John Harlow, a seasoned CEO and consulting leader, is here to share a CEO's view of marketing partnerships.Listen to learn:Why you need to reduce leads to grow conversionHow to measure marketing effectivenessThe pros and cons of internal marketing teams vs. agencies Why great ideas get lost in the executionHow to use consumer data to refine marketingAnd more

Consumer behavior can give you powerful insights on your business…When you analyze the purchase behavior of your best customers…Your next growth and acquisition strategies become clear…And you can tailor your marketing to maximize advertising efficiency…Jim Davis of clothing brand Buck Mason is here to show you how to read consumer purchase behavior so you can drive sales and convert leads into long-term customers.Listen to learn:How seasonality affects consumersWhen consumers decide vs. when consumers purchaseWhy purchase behavior shows you where to investAnd more

Are your marketing tactics really converting clients? Without data, it's all guesswork. You might be wasting thousands of dollars on a campaign that doesn't bring in revenue. My guest, Tim Luukkonen, is here to fix that.  He's going to show you how to tell a compelling marketing story with data… So you can make informed decisions to get prospects through your pipeline. In this episode, Tim reveals:The basic data collection systems you need to implementHow to take advantage of data trendsWhy some data is more valuable than othersAnd more.

Too many brands are trying to keep up with competitors and fail to differentiate. Too many brands are getting lost in the digital clutter. Don't be one of the too many brands. Martin Pazzani is a veteran of the marketing and brand building industry. His experience managing some of the world's largest and most iconic brands has given him unmatched insight into what works... and what trends to avoid. This conversation is a must listen for everyone looking to build their brand equity, break through to consumers, and avoid the pitfalls too many brands are falling into today.

The B2B sales process is becoming ever more like that of B2C sales. Behind this long-term trend is the understanding that the people behind B2B buying decisions are behaving more and more the way they do as B2C buyers. All of this makes my conversation with Bryant Lau all the timelier and more important for anyone involved in B2B marketing. Bryant is the Head of Demand at Flockjay, a business services company that both recruits and trains candidates for positions in tech sales and connects them with companies looking to add motivated, diverse members to their sales teams. His role places him squarely between B2C and B2B marketing and sales. Bryant shares his lessons for success in both areas, including:The structure of a marketing team that incorporates B2B and B2C sales The differing channel needs of B2B and B2C How to balance the marketing needs of each And moreTo get the most out of your B2B efforts, you need to better understand B2C marketing, and to better understand that, you need to listen here.

Most companies build a sales team and expect them to self-generate leads; few have an efficient method to feed their sales pipeline. Today's guest, Ian Bellais, spearheads the partner marketing efforts as VP of Business Development at Verified First. With over 20 years of experience creating thriving, robust pipelines and revenue streams, Ian shares the power of partner marketing and what it takes to get any company into, and benefiting from, marketing through organizations to their end users in mutually beneficial partnerships, including:How to structure a partner marketing arrangement The types of marketing events partners can provide How to identify partners that will be a great fit The keys to a healthy partner marketing relationship And moreIan has created a system where almost 100% of his company's pipeline is fed by partner marketing and that results in close rates as high as 65%. Listen in and learn how to boost your own numbers.

Personalizing the customer experience is the smartest way to improve retention, add value, and increase revenue. But how do you collect the right data, and how do you use it intelligently to create highly relevant experiences across the entire customer journey? Brian Border is the Head of Marketing for JustAnswer, the leader in connecting customers to professional services experts. JustAnswer is revolutionizing the way customer data is collected and used to build robust consumer profiles across their platform and marketing efforts. Using data science, machine learning, paid media, and more, they create relationships with their customers that grow over time. Brian details their approach for anyone wanting to make better use of their customer data efforts, including:How to extract data from hesitant customers How to build in-depth profiles 3 recommendations for companies just beginning And much moreGo beyond the basics and start building better customer relationships.

There is often a lot of uncertainty surrounding social media marketing, especially among B2B companies. There is the time crunch to create content for the various platforms. The pressure to keep up with other brands. And questions about future trends. Kathy Dunlay helps bring clarity and direction to companies looking to maximize their social media efforts. The Founder of New England Sales & Marketing has over 30 years of strategic marketing experience in the tech and digital spaces. Her firm leverages multi-channel campaigns to generate sales demands and she brings her expertise to answering the big social media marketing questions, including:How has B2B social marketing evolved What are the most effective ways to utilize social media for sales Have we reached the limits of marketing automation What is next for social media marketing And moreKathy's mantra is “don't implement other people's best practices, figure out your own.” Listen now to start figuring out what social marketing efforts are right for you.

Your company's positioning, says Lee Wochner, is what determines your marketing, design elements, and messaging.  Get it right, says the CEO of L.A.-based full-service marketing agency Counterintuity, and positioning can be key to setting your business apart from the competition… not to mention help you refine your target market and spot what you're doing wrong with your marketing… and ensure you aren't wasting money on campaigns that don't work. We take a deep dive into that, including…A multi-step strategy to determine if your positioning could be improvedWhy your ideal prospect can help you come up with effective positioningA lesson you can learn from Apple's early daysHow to figure out if your product or company name is sabotaging you And more

Mattan Danino, CEO of WEBITMD, sees a gap in digital marketing services. And he's passionate about working with small and medium-sized businesses who aren't served by bigger agencies. To that end, he strives to provide better results for clients by looking not only at the performance from individual marketing channels but also activities across all channels. He leverages technology to track – and act on – those results, including CRM, advanced automation tools, and more. He says that helps bridge the gap between the theory of what should work… and what's actually working. We discuss that issue in-depth, including…The importance of KPIs and the right ones to use to measure digital marketing results How to integrate inbound marketing and sales – automatically The fatal flaw of the last touch attribution model – and what to do about itWhy a CRM is an essential tool – but not for the reason you might thinkAnd more

Part 2 of our two-part series with the Queen of Cold Calling, Wendy Weiss, is here! If you tuned into Part 1, you know what Wendy is all about, but if you didn't…Wendy is an author, speaker, sales trainer, and so much more! Wendy's track record is impressive— she's recognized as one of the leading authorities on lead generation, cold calling, and new business development. In this episode, we'll pick right up where we left off and chat with Wendy about overcoming rejection, why you need to optimize your calling scripts, and…The structure of a successful callHow you should design your voicemail messagesShould you always follow your script to the letter?How to know if your script is workingQuality vs. quantityAnd more

It's part 1 of our special 2-part series! In this episode, we sit down with Wendy Weiss— the Queen of Cold Calling, and an author, speaker, sales trainer, and so much more! Wendy's track record is impressive— she's recognized as one of the leading authorities on lead generation, cold calling, and new business development! Wendy is passionate about helping her clients speed up their sales cycles, reach more prospects directly, and generate more sales revenue. Her impressive client list includes Avon Products, ADT, Sprint, and thousands of entrepreneurs throughout the country.We'll chat with Wendy about how cold calling has changed over the years, why you need to have a target audience, as well as… How to not overthink what you're going to say— and why a script is important to haveHow to micro-target your audienceWhy knowing your audience's pain points is importantWhat you need to do in order to set yourself up for cold calling successAnd more 

LinkedIn is the easiest social network to go viral on, says AJ Wilcox of B2Linked. And that means it has tremendous potential to expand your business's organic reach. But to make this free marketing method work, you have to take a very specific approach, adds AJ.  In part 1 of this interview, AJ highlighted the advantages of LinkedIn over Facebook and Google, the best ad formats, and why this business-oriented social network isn't a good advertising fit for every business. Here in part 2, we expand on the organic side, including how to expand your influence using your personal and company profiles.The main reason most company LinkedIn profiles don't much attention or trafficHow the latest LinkedIn update leveled the playing field The most effective content to post on LinkedIn – and when to post itWhat you need to know about how LinkedIn's algorithm “judges” your new content And more

Even though LinkedIn advertising can be incredibly effective for certain industries and businesses, not many agencies specialize in serving clients using this social network.  There's no better authority to speak with than AJ Wilcox, of B2Linked, who, at one point, managed five of LinkedIn's top 10 ad customers.  Like with many ad networks, being effective on LinkedIn is all about getting quality leads. You should also be able to track what spend gives you what results – and best contributes to your bottom line.  But you'll have to use different tactics than you would with Google or Facebook ads. AJ gets into all the details, including…Why many companies are “priced out” of LinkedIn – and how to figure out if yours isHow to figure out if your audience is on LinkedIn – and if you can target themThe key element of an effective LinkedIn ad campaign that will engage your target marketThe minimum amount you need to spend per month to get resultsAnd more

Ray Carbonell and the team at Qnary have helped radically change the way we think of thought leadership and reputation management. Ray says thought leadership isn't about a TED Talk that goes viral… and if you only worry about reputation management when something goes wrong – then you've missed a big opportunity.They show companies in a wide variety of industries how they can use thought leadership to boost engagement with their audience, land new business, and boost recruitment of top-notch new employees.But they don't focus on building the brand. Today's consumers want a more personal connection, and that means building up the online profile of key executives.We talk about the strategies they implement for their clients, including…The top 5+ social networks for creating thought leaders from the ground upWhy helping executives build an individual brand actually increases retentionHow to use social media to create an exponential boost in audience engagementWhat to include in your online bios – and what to leave outAnd more

Many companies focus on product and forget about the value of brand…But when you rethink your approach to brand, you can transform your company…My guest, Kevin Susman, is the VP of Brand and Communications at MATRIXX Software.In this episode, he'll share his expertise on commercial innovation, digital transformation, and strategy.He'll cover:The difference between “new” and “innovative”How brand contributes to the customer experienceWhat companies miss when they overfocus on productHow a bad customer experience hurts your brand And more

Is it time for a rebrand? Whether you need to refresh outdated content… Reflect changes in your scale… Or fix branding mistakes keeping you stagnant… Getting your rebrand right can impact your bottom line. My guest Dorit Baxter, Chief Marketing Officer at Connect America, is a marketing professional with 20+ years of experience developing corporate and product brand identities.  Listen to find out:How you know it's time for a rebrandWhy your brand impacts performanceThe most important steps in the branding processHow to get your team aligned around a rebrandAnd more

Value pricing puts you in charge… Equalizing the playing field between you and your customer… But how do you price your services so you and your clients get the best value? Julie Cohen is the Founder and CEO of Across the Pond, a global creative agency helping tech brands create a better world. Julie believes that culture is the key to a successful business—and that value pricing establishes a culture that empowers employees. In this episode, she'll break down value pricing and reveal how she created an award-winning workplace culture.

SEO is crucial for driving leads to your website and converting them to clients. But too many people leave SEO as an afterthought… And lose clients to sites who put optimization first. In this episode, Rich Guth reveals why SEO needs to be part of your messaging from the beginning. Rich is an SEO expert with 25+ years in marketing. Listen to him break down his winning SEO research process—and tell you how to get your site in the top ten results for competitive keywords.

How can you develop a purpose-led brand strategy?Ed Farley, Executive Vice President, Senior Strategist at Crosby Marketing Communications, is here to share the importance of a purpose-led brand strategy in today's environment.He'll cover: Why authenticity is crucial Creating a consistent message across channels Building a team that lives your brand's purpose Thinking about consumers as your family The 3 best practices for adopting a purpose-led brand strategy And more

Client leadership is a choice.And in this episode, Lori Bartle shares why…Lori is the founder and CEO of Cultivagency, a company that partners with agencies to further develop the mindset, skillset, and operational alignment to advance client leadership.With a focus on growth-oriented strategic planning, brand development, and brand innovation, Lori has a track record of long-term, highly successful client partnerships among national and international brands.She'll share: How account management has changed over the years The importance of coaching The impact of remote work Creating a successful client leader And more

What is the difference between the collective agency model and the traditional agency model—and how can a hybrid model work to your advantage?I'm joined by Brook Jay, founder and CEO of All Terrain, an independent brand strategy and activation powerhouse.In this episode, Brook shares her journey of over 25 years of designing memorable consumer experiences for brands that translate into real time ROI.She'll also cover how her agency's model has shifted over time—and her advice for traditional agencies looking to transition to collective or hybrid agencies.

What is the decision making process for companies looking for an agency?My guest Lucas Ballasy is partner and chief experience officer at Barrel, an agency working with brands to grow their businesses through website design, development, and optimization.In this episode, he'll share: The changes and trends in the process of looking for an agency Key factors companies consider when selecting an agency Red flags when talking to a prospect Navigating various stakeholders How companies can get clarity on which agencies to choose And more

98% of the time, we fail to turn leads into customers…How can testing personalization driven by AI optimization help?My guest Guy Yalif is the co-founder of Intellimize, a software that optimizes web experiences for testing, personalization, and AI optimization.In this episode, he'll share how generative AI is changing the website experience from an optimization perspective.He'll also cover how a website optimization tool can help B2B marketers be more effective.

Why should companies consider partner marketing?Partner marketing is a misunderstood and underappreciated approach…In this episode, Tye DeGrange, founder and CEO of Round Barn Labs, shares how you can get started with partner marketing.He'll cover: The difference between partner marketing and affiliate marketing Common mistakes with partner marketing How to measure the success of partner marketing Successfully approaching partners and influencers Can partner marketing work for B2B? And more

These days, it's hard to cut through the content marketing noise…That's where ABM comes in.But what's the best way for brands to get started using ABM?In this episode, Jeff Loeb, partner and CMO at Chief Outsiders, is here to share his expertise on ABM.He'll cover: Why companies should use ABM as part of their growth strategy The components required for an ABM initiative Finding alignment between sales and marketing The best way to scope an ABM pilot And more

Storytelling is a crucial part of growing a brand…In this episode, Lisette Paras will share the importance of strategic and steady storytelling---and how brands can begin their storytelling efforts.Lisette is the president and founder of Gravitate PR, an award-winning public relations firm that transforms high growth technology startups into category leaders.She'll cover: Why PR storytelling has become more personal Storytelling approaches for different stages of a company How to measure impact  And more

How can you separate consumer information from insight?Bill Williams is here to share his perspective on how agencies can better understand consumers.Bill is the Director of Client Services at The Miller Group, a woman-owned, creatively-led, strategically-driven digital advertising and marketing agency.He'll cover: The importance of asking “why” Root cause analysis Why data is a commodity, but insights are precious Why briefs are crucial And more

Gaming has never been bigger…With 1/3 of the global population engaging in gaming, there's an immense opportunity for marketers to use gaming as a media channel.In this episode, Claire Nance will cover why marketers should pay attention to gaming as a media channel.Claire is the Head of Global Communications & Industry Marketing at Activision Blizzard, one of the world's largest interactive entertainment companies. She's here to share her expertise on gaming & advertising, including: Common misconceptions about gaming audiences 3 ways brands can interact with games A “player-first” approach to advertising And more

What does it mean to be an iconic brand? And how can marketing teams help an iconic brand evolve over time? Ian Stewart, a CMO with marketing leadership experience at iconic brands like Coca-Cola, MTV, and Nike, is here to share his expertise. He'll cover: How to nurture iconic brands Establishing your brand DNA The meaning of “product first” Knowing your audience And more

How can you successfully make a leadership change?When your organization changes its leaders, it's crucial to communicate the change to clients and team members in the right way…In this episode, Tiffany Sauder shares her own leadership change story.As the CEO at Element Three, Tiffany recently implemented a President so she could achieve her goal of spending more time with her family.She's here to provide insight on how leaders can prepare for such a change, including: Communicating the “why” behind the “what” The most common mistakes about leadership change Building client confidence in a new leader Why most agencies don't have succession plans And more

What is the best strategy for sales and programmatic?In this episode, Gina Cavallo, CRO of Audigent, the leading data activation, curation, and identity platform, is here to share her insight.She'll also cover: How to decide if a brand should go in-house The future of third party cookies Aligning sales and marketing The process of driving revenue And more

How can you make public relations measurable? Numbers are a powerful way to demonstrate the value of PR and negotiate for a higher budget… But is there a way to track PR numbers in the same way you can with digital marketing? My guest Travis Murdock is the US general manager at Sonus PR, a B2B agency focused on cutting-edge tech.  With 25 years of tech experience in B2B and consumer companies, Travis is on a mission to help entrepreneurs build their brands and tell their stories—and in this episode, he'll share his expertise with you.

How has the rise of hybrid channels impacted marketing?My guest Jacob Ross is the CEO of PebblePost, the world's leading digital direct mail marketing platform.In this episode, he'll share what marketing teams need to know about hybrid channels, including: Why diversifying channels puts marketers ahead of the crowd How to convince clients that marketing is worth investing in  The effects of cookies disappearing on the industry And more

What are the best strategies to scale a team and agency?My guest Ellyn Savage is the VP of Media at Mindgruve, a global independent digital agency that leads media strategies that help brands identify and acquire new customers.In this episode, she'll share her expertise on scaling, including: Retaining talent in a sustainable way Developing processes for growth How to avoid a siloed approach The top 5 lessons she's learned on her journey And more

How will the search landscape change in an AI/ChatGPT world?And what can marketing teams do to succeed as these changes occur?My guest David Wilson oversees the digital marketing team at Zozimus agency and has over 20 years of digital experience in marketing.In this episode, he'll share his thoughts on the relationship between search and AI, analyze how new technology will impact marketing, and weigh in on Bing's new AI chatbot.

How can companies dominate SEO in the era of ChatGPT?My guest Kevin Lee is the Co-Founder of Didit, a fully integrated marketing and communications firm, where he invents marketing technology solutions. In this episode, he'll delve into SEO in the AI era, analyzing how the landscape will change and what strategies brands can use to stay on top.He'll also share best practices for content teams that leverage AI—and his take on who will win the AI war.

These days, brands can no longer lean on direct-to-consumer as an identity…With most brands now selling online, direct-to-consumer has become one of many channels that brands can leverage.My guest Ashly Knox is here to break down this shift and how brands can thrive using DTC as a channel. The COO and CMO of Henson Shaving, a DTC razor manufacturer based in Canada, Ashly has over 20 years of experience in sales and marketing, working for both global brands and startups alike. In this episode, he'll cover the challenges of DTC and the levers brands can pull for customer retention.