Podcasts about meny hoffman

Feel like your hard work isn't delivering the breakthroughs you deserve? Ever wonder what truly separates a dedicated pro from a thriving CEO? This episode reveals the unvarnished truth. Meet Simcha Beller, a leader who climbed from cold calling for a job to CEO of renowned luxury design firm Yossi G Design. He didn't have success handed to him; he earned it. In this powerful Let's Talk Business episode, Meny Hoffman dives deep with Simcha, unpacking the "brutal truths" and practical strategies behind his incredible journey to sustainable growth and authentic leadership. You'll discover:

If you think success is about having it all figured out… this episode will prove you wrong—in the best way possible. From losing his job and being $95K in debt to leading growth at John Maxwell and Dave Ramsey's companies, and now running his own firm — Trey Sheneman is a master of turning chaos into clarity. In this episode of Let's Talk Business, Meny Hoffman sits down with Trey to unpack what really drives growth: from mindset, to systems, to what founders often get wrong when scaling from $3M to $30M. You'll hear:

In this episode of “Let's Talk Business,” Meny Hoffman sits down with Seth Farbman—serial entrepreneur, investor, and founder of multiple successful companies including Vintage Filings, Vstock Transfer, and Share Media—to talk about what it really takes to build, sell, and scale businesses. Seth shares his journey from sleeping on a couch while launching his first company, to executing multi-million dollar exits, to reinventing himself as a marketing strategist helping others share their story on LinkedIn. The conversation dives deep into the emotional side of entrepreneurship—what it feels like to step away from something you built, how to navigate identity after a major exit, and what founders often overlook when selling their companies. They also unpack practical lessons on CRM systems, client relationships, and how staying top-of-mind can be more valuable than chasing new leads. Seth explains why storytelling is the ultimate business skill, how great service starts with the person answering the phone, and what really moves the needle when building trust with clients. This episode is full of honest reflections and actionable insights for entrepreneurs across any industry—whether you're just getting started or thinking about your next chapter. - This episode is brought to you by Ptex Group's One-Off Clarity Sessions—a game-changer for business owners looking to get unstuck and move forward with confidence. Whether you need help refining your strategy, improving your branding, or overcoming a business challenge, Ptex Group's expert-led 60-minute strategy sessions give you the clarity and actionable insights you need to make real progress. Book your session today at https://calendly.com/ptex/60-minutes-strategy-meeting-clone and take your business to the next level. - Book a Clarity Session with Meny Hoffman Panda Doc Seth's Life Changing Book Vstock Transfer ShareMedia Seth's LinkedIn For promotions & inquiries Episode Timestamps 00:00 – Welcome to Let's Talk Business 01:27 – Meet Seth Farbman: builder, seller, and storyteller 03:02 – From lawyer to multi-exit entrepreneur 04:21 – The ups and downs after selling Vintage Filings 07:59 – Should you build a company to sell? 09:17 – Structuring your business for a successful exit 14:47 – Why non-competes matter more than you think 20:00 – What matters most: relationships, not just revenue 25:16 – The power of consistent messaging & storytelling 28:11 – How Share Media and LinkedIn marketing began 34:31 – AI's role in content creation today 35:46 – Advice for entrepreneurs in today's economy Practical Pointers  Build smart, not just to sell. If you focus on doing good work and solving real problems, the right people will come knocking. CRM isn't optional. It's not exciting—but if you're not tracking your relationships and staying top-of-mind, you're leaving a lot on the table. Details matter. Sometimes it's not the pitch, the deck, or the product—it's the person answering your phone that wins you the client. Learn to tell your story. Your story, is what connects people to your business. And if you don't tell it, someone else will—and not the way you want. The exit isn't the end. You've still got to show up, keep growing, and stay aligned with who you are and what you're about.

In this episode of "Let's Talk Business," Meny Hoffman welcomes Dr. Daren Martin, a business strategist and best-selling author, to explore the transformative power of company culture. They delve into the significance of culture, not just as a part of the game but as the game itself, and discuss how it can be assessed and improved within a company. This episode is brought to you by Ptex Group's One-Off Clarity Sessions—a game-changer for business owners looking to get unstuck and move forward with confidence. Whether you need help refining your strategy, improving your branding, or overcoming a business challenge, Ptex Group's expert-led 60-minute strategy sessions give you the clarity and actionable insights you need to make real progress. Book your session today at https://calendly.com/ptex/60-minutes-strategy-meeting-clone and take your business to the next level. They outline the four Cs of company culture: call it, craft it, cast it, and cultivate it. Daren explains that a strong culture is evident when employees are eager to work and proudly represent their company. He shares stories illustrating how culture can be palpable within an organization and emphasizes that cultural change requires genuine commitment from leadership. The conversation touches on debunking the misconception that culture improvement requires significant financial investment. Instead, they highlight the importance of leadership engagement and listening to employee feedback to foster an environment where people feel valued and heard. Throughout the episode, listeners gain insights on building a company of owners, where employees are treated like owners and empowered to contribute ideas and drive change. Daren underscores the potential pitfalls of attempting cultural shifts that appear disingenuous and stresses the importance of patience in this transformation process. This episode is full of actionable insights for leaders looking to enhance their workplace culture and harness it as a tool for business success. Tune in to explore how these strategies can be applied to create a thriving and engaged workforce. Episode Links :  Book a Clarity Session with Meny Hoffman https://www.darenmartin.com/bookstore https://www.youtube.com/@DarenMartinPhD Panda Doc   Episode Timestamps  03:22 - From Kroger to Consulting Tycoon 08:08 - Understanding Company Culture Instinctively 10:38 - Company Culture vs. Reality Gap 14:53 - Streamline Proposals with PandaDoc 16:26 - Great Culture Eliminates Recruiting Need 20:22 - Culture Fix for Rapid Growth 24:24 - Customer Service Over Marketing Budget 27:36 - Employee Appreciation Over Extravagant Events 29:18 - CEO's Distant Approach Criticized 35:25 - Fast Food Success through Training 39:03 - Confronting Workplace Negativity 40:22 - Leadership Decision Boosts Team Morale 43:22 - Amazon Presence and Unique Name 46:35 - Align, Motivate, and Engage Employees Practical Pointers Spend time with employees in various roles to understand their day-to-day challenges and successes. Show genuine interest in their work and listen to their insights. Offer employees the autonomy and decision-making power akin to that of an owner. Recognize their potential to contribute to the company's success and trust them with more responsibility.  Develop a clear, actionable mantra that reflects the values and goals of the company. This helps employees understand and align with the company's vision and mission. Implement a system of recognition to motivate employees. A simple thank you or a public acknowledgment of hard work can significantly boost morale. Understand that culture is more about how employees feel and how engaged they are, rather than just perks. Cultivate an atmosphere where employees look forward to coming to work and are proud of their contributions  

In this episode of "Let's Talk Business," Meny Hoffman sits down with Jay Owen, a dynamic entrepreneur who founded his own marketing agency as a teenager. Together, they navigate Jay's entrepreneurial journey and share pivotal business insights. This episode is brought to you by Ptex Group's One-Off Clarity Sessions—a game-changer for business owners looking to get unstuck and move forward with confidence. Whether you need help refining your strategy, improving your branding, or overcoming a business challenge, Ptex Group's expert-led 60-minute strategy sessions give you the clarity and actionable insights you need to make real progress. Book your session today at https://calendly.com/ptex/60-minutes-strategy-meeting-clone and take your business to the next level. They discuss strategic marketing budgeting, recommending businesses allocate between 5% to 12% of their revenue—tailored by the business's growth stage. The duo emphasizes the importance of choosing the right social media platforms, advocating for mastering one platform before branching out to optimize resources effectively. Jay highlights the profound impact of AI tools like ChatGPT in enhancing daily business operations by generating marketing materials, analyzing data, and streamlining communication. Beyond business strategies, Jay shares his perspective on achieving work-life balance and stresses the impact of personal values on business success. He reflects on fostering a positive family environment and achieving a holistic view of success. This episode is rich with insights on consistent growth, innovative planning, and the benefits of adopting new technologies, offering invaluable takeaways for business owners aiming to elevate their ventures. Tune in to discover how you can apply these strategies for success in your own business journey. Links : http://aiwithjay.com http://linkedin.com/in/jayowen/ https://ptex.co/pandadoc Episode Timestamps :  05:06 - Marketing spend strategy essentials. 06:48 - Strategic website planning essentials. 11:37 - Typical marketing budget: 5-12% of revenue. 15:23 - Focus before expanding platforms. 17:44 - Early tech awakening. 21:57 - AI's impact on agency efficiency. 24:17 - Streamlining tasks with ChatGPT. 28:30 - Effective ChatGPT prompting framework. 29:16 - Refining AI for authentic content. 33:49 - AI integration for business optimization. 36:15 - Optimizing marketing and AI efficiency. PRACTICAL POINTERS: Ensure that marketing efforts are not just expenses but are generating returns. This involves strategic planning and measuring outcomes effectively Even if your business is referral-based, ensure your online presence is strong. Customers often research online before engaging, so maintaining an up-to-date and positive digital footprint is essential  Use AI tools like ChatGPT to save time and improve efficiency in tasks such as content creation, customer engagement, and internal processes. AI can also enhance decision-making by providing quick insights and solutions  As AI evolves rapidly, continuously seek out new tools and ways that AI can benefit your business operations, keeping your workflows efficient and competitive  Develop a clear marketing plan before diving into execution. Avoid starting with SEO or social media without a proper strategy, similar to building a house without a blueprint  

In today's rerun episode of Let's Talk Business, we are revisiting an insightful conversation with Jeff Akerman, the founder of Rise Architecture. Hosted by Meny Hoffman, this episode takes us through Jeff's journey from starting his architectural firm in his basement to establishing a successful business that has expanded across 11 states. Jeff shares his story, beginning with his mother's encouragement to pursue architecture, which laid the foundation for his career. His narrative highlights the importance of balancing creative ambitions with business acumen, a challenge many in the creative industry face. Jeff candidly discusses the realization that a successful business requires not just design talent but also a keen understanding of business operations and growth strategies. Listeners will benefit from Jeff's exploration of bridging the gap between creativity and business efficiency, emphasizing the necessity of delegation and creating a company culture that fosters both innovation and accountability. The discussion provides practical insights on maintaining creativity within structured timelines, as well as incentivizing employees through ownership and profit-sharing models. Additionally, Jeff delves into his audacious project in Florida—developing a new community with thousands of housing units, aiming to address the housing crisis in the Jewish community. This ambitious undertaking reflects Jeff's vision of making a lasting impact beyond financial success. This episode is a treasure trove of actionable strategies for business owners and creative professionals alike, offering guidance on building a business that harmonizes creative passion with strategic growth. Tune in to discover how you can nurture a successful business environment while still pursuing creative excellence and community impact. Whether you're starting out or looking to scale your business, Jeff's journey offers valuable lessons in entrepreneurship, resilience, and visionary thinking.   05:15 - Architecture Meets Business Strategy 08:33 - Balancing Creativity and Business 11:36 - Streamline Proposals with PandaDoc 14:42 - Balancing Creativity and Project Timelines 18:59 - Ownership Fuels Business Growth 20:02 - Let's Talk Business Sponsorship 23:31 - Unpredictable Puzzle Planning 26:47 - Affordable Housing Community Vision 30:32 - Importance of Written Agreements 33:33 - Diversity in Partnerships: Respect Differences 38:26 - Creative Freedom and Aligned Vision 39:26 - Partner Collaboration: Plan & Document https://ptex.co/pandadoc https://www.risearchitecture.com/   Remember that in the creative space, you need to give your employees the leeway to think, because they want to feel that they are still being creative. If you stifle that creativity, and say, “You must do it my way,” you're likely to lose a lot of people pretty quickly. One of the best ways to avoid the conflict between the business side of things - which demands creativity according to a specific timetable - and the creative side, is to suggest that your creatives give you their own timetable, rather than asking them to hew to one that the business people made. This increases accountability and personal responsibility, and also does wonders for the company culture. The most important element in choosing a partner is to make sure that you have the same vision. If every detail is perfect but you each see the end goal differently, then the partnership will fall apart, with potentially disastrous results. When you work together with a partner, you absolutely must hammer out the details in advance, and put them in writing - even if your partner is your best friend in the world - so that you both understand what's expected of each of you. If you don't, the business may fall apart - or on the contrary, it may work great, but you're doing all the work even though you're splitting the profits.  

In this rerun episode of Let's Talk Business, we revisit a captivating conversation that dives deep into the essence of strategy in scaling a business successfully. Join your host, Meny Hoffman, as he sits down with Simon Severino, the author, CEO of Strategy Sprints, and host of the Strategy Sprints podcast. Simon shares his journey from a strategy advisor to revolutionizing the business world with the Strategy Sprints method. His approach helps businesses double their revenue in 90 days by focusing on effective strategy and getting owners out of the weeds. Through Strategy Sprints, Simon emphasizes the significance of direct paths to scaling and identifying bottlenecks within a business to streamline operations and maximize efficiency. Throughout the episode, Simon offers insightful advice on understanding the bottlenecks that prevent business growth, highlighting elements such as financial transparency and agility in business operations. He unveils the importance of weekly evaluations of profit, cost positions, and cash flow to maintain proper steering of the business. Furthermore, Simon discusses the role of proper delegation and accountability within business teams. He explains how these elements help business leaders transition from being doers to effective strategizers, who guide their companies through strategic insights and agile decision-making. Listeners will gain valuable knowledge on why removing oneself from daily operations and staying focused on strategic growth can propel a company to thrive in today's ever-changing market. Tune in to discover how businesses can achieve rapid growth by implementing strategic operations and learning faster than competitors.   https://ptex.co/pandadoc http://www.strategysprints.com/   00:00 - Business Growth with Simon Severino 06:00 - Scaling Challenges Beyond Initial Growth 08:29 - Uncovering Direct Paths in Business 11:27 - Prioritize Simple, Effective Business Steps 13:32 - Survival Through Fast Learning 19:07 - Financial Oversight for Business Leaders 21:42 - Weekly Scorecards Drive Business Success 26:02 - Strategy Sprints: Doubling Sales Skills 28:19 - Raise Prices to Boost Profit 30:21 - Rapid Testing Over Prolonged Research 33:59 - Podcast Takeaways for Immediate Action 38:59 - CEOs: Balance Autonomy and Oversight 42:10 - Blockchain's Transformative Power   The importance of adjusting pricing strategies and effectively communicating the value proposition is discussed. Simon and Meny talk about how businesses can consider increasing their prices by leveraging client testimonials and focusing on delivering and showcasing tangible value to their customers. Simon introduces the idea of return on luck, which reflects the impact of experimentation on business success. Running marketing and sales experiments regularly helps businesses seize opportunities akin to creating one's luck through strategic actions and learning faster than competitors.  Simon shares his insights and excitement about blockchain technology, describing it as transformational like the internet. The potential changes to business operations, finance, and global trade are profound, signaling the importance for business leaders to understand and integrate blockchain into their future strategies.  Develop standard operating procedures (SOPs) for various roles to enable effective delegation and reduce reliance on any single individual. Regular inspection of key metrics is vital for ensuring alignment with business goals and for effective decision-making.

In today's episode of Let's Talk Business, host Meny Hoffman sits down with Yoel Judowitz to explore the fascinating journey from illustration to digital marketing success. Starting his career as a children's book illustrator, Yoel's story is one of adaptation and growth, showcasing how creative skills can evolve to meet changing market demands. What makes this conversation particularly compelling is Yoel's unique perspective on transitioning from traditional artistic work to the dynamic world of digital marketing. As the founder of Story Tribe Media, he shares how his background in storytelling and visual arts became invaluable assets in the modern marketing landscape, especially within the Jewish community. The discussion delves deep into the challenges of scaling a creative business, with Yoel candidly sharing his experiences in building and managing a studio team. He offers valuable insights into maintaining creative quality while delegating work, particularly when dealing with cultural nuances specific to the Jewish market. A significant portion of the conversation focuses on the evolution of digital marketing, especially the growing importance of platforms like WhatsApp status in the firm and Jewish communities. Both Hoffman and Judowitz explore how businesses can effectively navigate these new channels while staying true to their brand identity. Whether you're a creative professional looking to expand your horizons, a business owner navigating the digital landscape, or simply interested in the intersection of creativity and business, this episode offers practical insights and actionable strategies for success in today's evolving market. Panda Doc storytribemedia.com Yoel's Links 04:05 - LinkedIn Growth & Creative Storytelling 06:53 - Turning Passion for Illustration Into Business 12:09 - Cultural Challenges in Creative Marketing 15:50 - Building a Sellable Service Business 18:48 - The Rise of Authentic Marketing 21:02 - ArtScroll's WhatsApp Status Development 26:32 - Navigating Social Media Strategies 27:13 - Platform Presence Depends on Company 30:15 - Metrics Inform, But Don't Dictate 35:39 - Align Values, Build Career, Focus Platforms 36:33 - Make It a Great Day Don't be afraid to fail; view setbacks as opportunities to learn and grow, much like Yoel did when he was initially fired. Learn to delegate tasks and build a team that can sustain your business independently, as illustrated by Yoel's journey from YJ Studios to managing a team for illustration. Consider building a personal brand alongside your company brand to create a more personalized connection. However, ensure alignment with company values to avoid any discrepancies. Utilize the skills you are naturally good at, as a way to build your career initially, like Yoel did with illustration for children's books. Focus on platforms that provide the most benefit for your business, whether it's LinkedIn, Instagram, or WhatsApp status, similar to Yoel's observations about these mediums.  

In today's episode of Let's Talk Business, we are thrilled to chatting with Doug Stephens, a visionary in the retail industry and founder of Retail Prophet. Hosted by Meny Hoffman, this episode delves into Doug's extensive experience and his expert perspective on the evolution of branding, retail trends, and the essential elements of customer experience. Doug shares his journey of observing and shaping the retail landscape for over two decades, highlighting critical observations about how brands can remain relevant and thrive in an ever-changing market. This narrative underlines the importance of having a clear brand purpose and consistently animating this purpose across all facets of a business. Doug discusses the dual nature of a brand, comprising both visible elements like logos and advertising, and the less visible components such as company culture and supply chain practices. He emphasizes that true brand success hinges on a brand's ability to integrate and manifest its core purpose in every business process, creating a genuine connection with their audience. Additionally, Doug provides a compelling analysis of post-pandemic retail dynamics, discussing the fusion of physical and digital experiences, the rise of third-party marketplaces, and the strategic adjustments businesses must make to cater to modern consumer behaviors. His insights are particularly beneficial for retailers and business owners seeking to navigate the complexities of today's market while aiming to deliver unparalleled value and experience to their customers. Through thoughtful anecdotes and expert advice, this episode offers actionable strategies for business owners and leaders to leverage the principles of effective branding and customer experience design. Tune in to explore how maintaining a clear brand purpose and innovating on customer touchpoints can drive business growth and customer loyalty. Whether you're a seasoned retailer or an emerging entrepreneur, this episode is packed with insights to help you refine your strategy and strengthen your brand's impact. 04:21 - Retail Profit's Market Vision 09:02 - Purpose: Key to Brand Success 12:04 - Apple's Renegade Vision 13:46 - Retail Innovation and Founder Vision 18:51 - Branding Commitment vs. Lip Service 21:34 - Brand Identity vs. Strategic Focus 27:25 - Amazon's Delivery Evolution & Marketplaces 29:53 - Identifying Market Opportunities 32:37 - Experiential NYC Toy Store 37:26 - AI Transforming Retail Workflow 40:07 - End of Retail Era 44:08 - Dominate One Area, Maintain Values 45:04 - Align Business Purpose & Delivery   Select one primary area to dominate from the four positions mentioned: culture, entertainment, expertise, or design. Focus on excelling in one area rather than trying to be everything to everyone. Experience your own customer service channels firsthand, just as Doug suggested CEOs should do quarterly, to identify gaps in service delivery. If you're growing, create systems to maintain your brand purpose and values even as the organization expands, preventing the "watering down" effect that often happens with scale Create clear guidelines about what your brand promises and ensure all business decisions (from sourcing to pricing) align with these commitments. Review how your stated purpose is actually showing up across all aspects of your business - from products to customer service to employee culture. Look for gaps between what you claim and what you deliver.  

In today's rerun episode of Let's Talk Business, we're diving back into a compelling discussion on the power of authenticity and purpose in driving business success. Join your host, Meny Hoffman, as he reconnects with Berel Solomon, a dynamic entrepreneur and the founder of Wealthy Commercials and Wealthy Executive Coaching. Berel's journey from running a family business to starting his own ventures is nothing short of inspiring. From his candid reflection on mixing family with business, to his passionate approach towards video marketing and executive coaching, Berel provides a wealth of actionable advice for aspiring entrepreneurs and seasoned business owners alike. In this episode, Berel shares his perspective on aligning personal passions with professional pursuits, and the profound impact it has on one's success. He reveals the challenges and triumphs he faced while transitioning from his family business to founding Wealthy Commercials, a company that has taken on a life of its own through powerful video marketing strategies. Moreover, Berel delves into the crucial role of mentorship and coaching in personal and business growth. He talks about the importance of having experienced mentors to navigate the complexities of running a family business and the strategic significance of coaching for continuous development. Berel's core message is to operate within your "zone of genius"—a concept that he believes redefines how entrepreneurs should view their unique capabilities and contributions. He articulates how passion-driven work not only brings personal fulfillment but also attracts opportunities and resources that propel business growth. Throughout the conversation, Berel provides insights on building strong teams, effective delegation, and the impact of genuine, purpose-driven branding. His candid anecdotes and practical advice offer listeners a roadmap to integrating personal values with professional goals for sustained business success. Tune in to this episode for an enriching conversation that marries the heart of entrepreneurship with actionable business strategies. Whether you're facing challenges in your family business, seeking to explore new ventures, or looking to inspire your team, this discussion with Berel Solomon promises invaluable takeaways.   05:21 - "Balancing Family and Business Dynamics" 09:01 - Embracing Self-Awareness and Authenticity 09:55 - "Embracing Faith and Genius" 13:08 - Pursue Passionate Work 17:40 - Influencer Journey: Open Book Approach 19:21 - "Lighting the World for God" 23:33 - Balancing Personal and Business Success 26:18 - Balancing Business Ventures Timing 29:19 - Empowering Coaches Boost Business 35:11 - Mentorship and Self-Improvement Magic 38:11 - Regretting Poor Influence Decisions   Berel Solomon talks about the challenges of working in a family business, especially with his father and brothers. The key takeaway is the importance of maintaining professional relationships and sometimes seeking external help, like hiring a mentor to mediate conflicts. Berel Solomon discusses being in one's "zone of genius" rather than just following a passion. He shares insights on how operating within this zone allows for greater success and fulfillment. He contrasts this with simply making money, emphasizing that true success comes from aligning one's work with personal strengths and passions. Berel reveals how he juggles several business ventures, a documentary, and personal commitments by utilizing technology and delegating tasks. He highlights the importance of focusing on high-value activities and outsourcing less critical tasks, underscoring effective time management and prioritization.  Berel's mission is to bring awareness about God and spirituality through his work. He emphasizes that his end goal is to connect people to the one above, regardless of the means, whether through business ventures, social media, or upcoming projects like his documentary. Berel explains how COVID-19 impacted his business structure. He trimmed down his workforce to retain only the most committed employees. This adaptation not only sustained but also streamlined his business operations, suggesting that crises can present opportunities for re-evaluating and optimizing business practices.   https://www.linkedin.com/in/berel-solomon/ https://www.wealthyco.com/main http://berelsolomon.com/      

In today's rerun episode of Let's Talk Business, we're thrilled to revisit a highly engaging conversation on the critical role of company culture, leadership, and conflict resolution in scaling a business. Join your host, Meny Hoffman, as he speaks with Dr. David Kaplowitz, a former top chiropractor who transitioned into a respected business coach specializing in leadership development and organizational culture. In this episode, Dr. Kaplowitz offers actionable advice on mastering active listening skills, a fundamental component for building a strong company culture. He details a four-step conflict resolution formula that helps leaders address issues effectively while maintaining organizational harmony. Additionally, he discusses the significance of teachable moments in leadership, empowering leaders to grow from everyday experiences and improve team dynamics. Dr. Kaplowitz shares his journey from running a successful chiropractic practice to becoming one of the most sought-after business coaches. Drawing from his experience, he highlights the importance of nurturing a supportive company culture, effective communication, and conflict resolution for sustained business growth. Dr. Kaplowitz also touches upon the balance between a leader making critical decisions and involving the team in the decision-making process for a balanced and inclusive workplace. He emphasizes the need for leaders to understand and refine their leadership energy levels to inspire and influence their teams positively. Tune in for a wealth of practical insights from Dr. Kaplowitz on transforming leadership and cultivating an environment where both business and personnel thrive. Don't miss this episode filled with valuable strategies and real-world examples of effective business leadership.   00:00 - Pioneering Chiropractic Advertising 04:34 - From Practitioner to Leadership Coach 08:21 - Fostering Inclusive Company Culture 12:06 - Improving Company Culture Tips 12:56 - Mastering Active Listening Skills 18:09 - Chiropractor's Early Practice Experience 20:17 - Streamlining IT Management Follow-Ups 25:23 - Effective Conflict Resolution Strategy 26:31 - Empowering Leadership through Engagement 31:31 - Achieving Authenticity in the Workplace 33:33 - Leadership Balance: Directive vs. Inclusive 37:29 - Level Five Leadership and Communication 41:47 - Free Leadership Coaching Consultation 43:08 - Effective Leadership Consulting Advice 47:23 - Hiring Help vs. Profit Balance   Involve your team in the decision-making process to gain different perspectives and ensure informed, balanced choices. Leaders must develop active listening skills to understand their team's concerns better, which includes asking open-ended questions, validating feelings, and truly hearing employees, leading to improved engagement and solutions. Setting clear expectations and accountability mechanisms ensures that employees understand their responsibilities and the timelines for completing tasks, which helps prevent misunderstandings and improves efficiency. Building a company culture requires focusing on both content (operational) and context (emotional) conversations. Creating a supportive environment where employees feel valued and engaged is crucial for sustainable growth and productivity. Continuous personal and professional growth is essential for leaders. Effective leaders listen actively, resolve conflicts constructively, and constantly seek feedback to improve their leadership skills and maintain their organization's direction.   https://ptex.co/pandadoc https://www.rockspringcoaching.com/ https://www.linkedin.com/in/davidkaplowitz/    

In today's rerun episode of Let's Talk Business, we're excited to revisit a foundational conversation with Adam Lean, a seasoned accountant, business owner, and founder of the CFO Project. Hosted by Meny Hoffman, this episode focuses on the crucial importance of understanding and managing business finances, especially for entrepreneurs driven by passion rather than numbers.   Adam Lean delves into the common challenges faced by business owners who often prioritize their craft over financial management. This candid discussion illuminates how neglecting crucial metrics can undermine business success, and emphasizes the vital role of cash flow in sustaining and growing a business. Listeners will gain valuable insights into essential financial strategies. Adam breaks down the importance of tracking cash flow over mere revenue or profit, explaining that actual cash on hand is what keeps a business afloat. He introduces key performance metrics—like the number of leads, conversion rates, retention rates, purchase frequency, and average purchase amounts—that drive cash flow and highlights the need for regular monitoring using tools like scorecards. This episode also clarifies the distinction between accountants and CFOs, drawing attention to the proactive, strategic planning that CFOs provide, which goes beyond mere number tracking. The conversation underscores the benefits of virtual CFO services for small and medium-sized businesses, offering a cost-effective way to gain strategic financial insight. Through practical examples, including a roofing company that transformed its business by focusing on targeted financial metrics, Adam underscores the power of weekly tracking and adjustment over waiting for annual financial reports. Tune in to uncover actionable advice and essential wisdom for mastering your business's financial health. Whether you are an emerging entrepreneur or an established business owner, this episode is filled with indispensable strategies to enhance your financial literacy and business performance.   00:00 - Business reports often confuse owners, making it difficult to take actionable steps. 06:12 - Upgrade to PandaDoc for efficient document creation. 07:37 - Miscalculated margins due to overlooked financial insights. 13:31 - Leads, conversion, retention, purchase frequency rates. 15:16 - CFO vs. Accountant: Broader business performance tracking. 19:03 - Strategies to improve gross profit percentage highlighted. 21:49 - Involvement ensures spending yields profitable returns. 27:17 - Successful entrepreneurs are determined and persistent. 28:33 - Helping clients succeed financially as trusted advisors.    Implement scorecards to track weekly performance, helping you make informed decisions in real-time rather than waiting for quarterly or annual reports. Understand that accountants focus on historical data and compliance, while CFOs offer strategic planning for future growth and profitability. If hiring a full-time CFO is too costly, consider virtual CFO services to get strategic financial advice at a fraction of the cost. Evaluate all expenses to ensure they're contributing to making money. Avoid cutting costs randomly, as this could harm business operations. Instead of relying solely on industry standards, benchmark your performance against your past results to gauge progress and improvement accurately.   https://ptex.co/pandadoc https://thecfoproject.com/ https://www.linkedin.com/in/adamlean/    

Today, we're thrilled to have Laibel Schwartz—a dynamic and multifaceted entrepreneur—joining us. Laibel's journey is nothing short of inspirational. From starting as a wedding photographer to evolving into a pioneer in video content creation, Laibel has navigated the ever-changing landscape of business with unyielding authenticity and creativity. In this episode, we're delving into Laibel's extensive experience, gleaning insights from his mastery in storytelling, his emphasis on human connectivity, and his drive to create sustainable business models. Laibel discusses how his unique professional path—marked by genuine human connections and innovative practices—has shaped his approach to modern entrepreneurship. Get ready to explore the essence of what it means to complement your strengths with those around you, the importance of expressing gratitude, and the power of vulnerability in business settings. Laibel also sheds light on his systematic approach to scaling creative processes and the success of his new venture, "Everyone Needs a Video." How can surrounding oneself with individuals who have complementary strengths positively impact business success? What role does genuine human connection play in creating impactful video content? How did Laibel Schwartz transition from wedding photography to establishing a thriving video content business during the COVID-19 pandemic? Why is maintaining authenticity in business presentations critical, and how can it prevent customer disappointment? https://ptex.co/pandadoc http://www.laibel.com/ https://www.linkedin.com/in/laibelschwartz/ 00:00:00 - Leibel Schwartz: Inspiring journey in business creativity 00:03:37 - She learned photography; built successful wedding brand 00:06:17 - Discussing weddings, innovation in established industries 00:11:14 - Product vs. experience: exceptional service makes difference 00:15:13 - Connecting through storytelling creates lasting bonds 00:16:35 - B2B transactions feel less personal than weddings 00:20:40 - Adapt, innovate, build trust; seize unique opportunities 00:25:08 - Systematizing creativity is challenging but possible 00:27:47 - Perfecting style through detailed training process 00:32:22 - Agility is key: Avoid overcomplicating processes 00:35:45 - Learning and engaging beyond expertise level's norm 00:37:09 - CEOs exchanged insights from diverse industries collaboratively 00:42:14 - Being vulnerable helps relate to others 00:43:01 - Found a truly human-centered, connected company 00:46:23 - Emotional freedom achieved in real estate startups 00:52:13 - Authenticity and storytelling strengthen professional relationships 00:53:09 - Share episode, rate, subscribe to Let's Talk Business Laibel Schwartz emphasizes the balance between technical skills and emotional connection in his photography business. He maintains humility in his personal life while being outgoing professionally, which helps him connect deeply with clients and offer a personalized experience. This theme highlights the need for authenticity alongside professional demands in client interactions. Laibel Schwartz highlights the necessity of genuine business representation to prevent customer disappointment. He advocates for traditional photography over Photoshop to preserve authenticity in headshots. This belief centers on the idea that authenticity builds trust and connection with clients, fostering long-term relationships instead of short-term misrepresentations. Laibel Schwartz emphasizes the impact of gratitude and personal stories on workplace dynamics, especially in healthcare projects. His approach highlights the importance of storytelling and emotional engagement to strengthen connections among employees and clients, enhancing both the work environment and relationships. Schwartz and Hoffman highlight how storytelling enhances real estate projects by fostering emotional connections rather than mere transactions. Schwartz mentions a project at Pure Village that reflects developers' personal dreams. They argue that authentic storytelling in marketing deeply resonates with potential clients, making projects more attractive. Meny Hoffman and Laibel Schwartz highlight society's focus on weaknesses over strengths and recommend surrounding oneself with those who have complementary strengths. Laibel also notes that valuing others' skills and giving compliments can enhance positivity, emphasizing the importance of recognizing individual strengths.

In today's episode of Let's Talk Business, we are excited to present a compelling conversation with Shulem Berkowitz, an esteemed leadership coach and business strategist. Hosted by Meny Hoffman, this episode dives deep into the intricate journey of transforming from a skilled craftsman to an effective leader. Shulem recounts his own transition from excelling in writing, graphic design, and printing to embracing his role as a leadership coach. His journey underscores the challenges and rewards of moving beyond personal accomplishments to empowering others. Highlighting the fundamental distinctions between consultants, coaches, and therapists, Shulem and Meny explore how each role uniquely contributes to business success. Listeners are taken through practical strategies for overcoming bottlenecks, such as temporarily stepping away from daily operations and identifying delegable tasks. Shulem emphasizes the importance of focusing on the 20% of crucial tasks that leaders must handle themselves and trusting the team with the rest. This episode also sheds light on self-awareness and growth, encouraging leaders to recognize their unique strengths and leverage them effectively. The discussion extends to company culture, where Shulem highlights the necessity of clear communication and value alignment. Drawing parallels between organizational success and the leader's personal development, he illustrates how achieving business goals is intertwined with personal growth and overcoming internal barriers. Whether you're an emerging leader or a seasoned entrepreneur, this episode provides a wealth of knowledge to help you transcend challenges and achieve sustainable growth.   00:06:20 - Learn business, self-transform, understand leadership, empower others 00:08:34 - Consultants guide on business strategies and execution 00:11:04 - PandaDoc streamlines document creation and management 00:14:28 - Transition from craftsman to teacher, guiding others 00:17:40 - Navigating organizational growth while managing uncertainty 00:21:30 - Assess essential tasks by observing absence effects 00:25:20 - Who am I, beyond others' perceptions? 00:28:00 - People struggle with identity, leaders with delegation 00:31:12 - Pursue leadership goals positively, not reactively 00:34:44 - Real understanding and communication ensure company cohesion 00:38:31 - Leadership growth mirrors personal development 00:42:33 - Seek help sooner to alleviate pain and struggles 00:44:33 - Success increases your need for help 00:48:33 - Understand strengths, delegate, align values, seek support   Pratical Pointers  Shulem's journey illustrates the importance of transitioning from a hands-on entrepreneur to an empowering leader. By focusing on enabling team members and embracing leadership roles, individuals can foster business growth and personal development. Recognizing the unique contributions of consultants, coaches, and therapists can help individuals and organizations leverage the right expertise at the right time. This understanding is crucial for overcoming obstacles and achieving organizational goals. Leadership effectiveness is closely tied to self-awareness and continuous personal development. Shulem emphasizes the significance of understanding one's strengths and delegating tasks to create space for strategic leadership. Shulem highlights the necessity of aligning company culture with shared values and clear communication. Leaders should articulate their goals and foster a supportive culture to ensure that team members act in ways that reflect the company's ethos. Shulem's experience underscores the importance of seeking external support and being open to help. Understanding that asking for assistance is a strength rather than a weakness can lead to greater success and continuous growth, both personally and professionally.   PandaDoc Rock Leadership Solutions Sholem's Linkedin

In today's episode of Let's Talk Business, we're thrilled to revisit an enlightening discussion on the intricate balance between personal charisma and business branding. Join your host, Meny Hoffman, as he dives deep with Bentzi Elkouby, an accomplished entrepreneur who transformed a friend's coaching business into a flourishing enterprise without any prior business experience.   Bentzi shares his inspiring journey from the UK to the US, where he saw the potential in English language coaching for non-native speakers, especially in sectors like high tech and outsourced work. He discusses the pivotal strategies he used to scale his company sustainably, ensuring financial accountability and operational efficiency, and emphasizes the significance of creating both personal and business mission statements to enhance interactions and delineate boundaries.   They discuss how Bentzi's company differentiates itself with a concierge-style service that prioritizes customer satisfaction over conventional language software. The conversation highlights strategic planning, cautious financial management, and the tailored approach of one-on-one coaching to maximize client success.   Moreover, Meny reveals his own experiences and struggles with work-life balance, branding, and scaling his business. He shares practical entrepreneurial advice, emphasizing the value of proving business concepts before expansion, managing employee loyalty, and the benefits of an "Innovation Hour" to explore automation and modernize business operations.   Tune in to gain invaluable insights on creating effective business processes, the power of delegation, and maintaining a strong professional network in today's dynamic entrepreneurial landscape. Whether you're an aspiring entrepreneur or a seasoned business owner, this episode is packed with actionable strategies and profound reflections that can help you navigate the complexities of both personal and professional growth.     00:06:17 - Understanding profit structures opens more opportunities 00:09:49 - Struggles with balancing work and fast turnover 00:12:50 - Emphasizing entrepreneurial passion and growth transition 00:13:35 - Course helps business leaders address growth challenges 00:19:42 - Empower employees, reward sales, redefine client trust 00:20:34 - Remote work boosts productivity and personal branding 00:23:39 - Understanding client pain points for effective marketing 00:27:22 - Separated personal and PTEX brands for focus 00:30:23 - Personal brand vs. broader company representation strategy 00:34:15 - Explaining progressive verb forms in English 00:39:47 - Jewish and British cultures share matchmaking practices 00:41:46 - Balance: prioritize 100% where needed, communicate effectively 00:44:41 - Business isn't for everyone; consider alternatives 00:47:46 - Networking, feedback, skills drive growth and innovation   Pratical Pointers :  Bentzi emphasizes the importance of proving business concepts and ensuring financial stability before expanding. His story serves as a reminder that strategic planning and cautious financial management are crucial, particularly in people-oriented businesses, to achieve sustainable growth. The discussion highlights the challenges of managing dual identities as a business owner and public figure. Bentzi shares strategies for maintaining clear boundaries between personal charisma and professional expertise, illustrating how separate mission statements for personal and business brands can enhance both interactions. Bentzi's success story illustrates the value of building and maintaining a strong professional network. Engaging with peers and mentors provides diverse perspectives and opportunities, which can be pivotal for personal growth and business success. Bentzi emphasizes that a customer-centric approach not only builds loyalty but also drives innovation by encouraging feedback and iteration. Transitioning from an ESL teacher to a successful entrepreneur, Bentzi highlights how constantly acquiring new skills and adapting to changing business landscapes can drive growth and innovation.  

In today's episode of Let's Talk Business, we are thrilled to share this conversation with Morri Chowaiki, a successful entrepreneur, Shark Tank alum, and head of sales and special partnerships for Daymond John's Shark Group. Hosted by Meny Hoffman, this episode dives deep into Morri's extensive experience in business, offering listeners invaluable advice on pitching, partnerships, and entrepreneurial resilience. Morri shares his transformational journey from growing up in Los Angeles to achieving significant success in various business ventures, including his memorable appearance on Shark Tank. This narrative emphasizes the importance of authenticity, preparedness, and leveraging opportunities to build lasting relationships. Listeners will gain crucial insights into the art of pitching to investors, understanding business metrics, and the value of aligning personal and professional brands for long-term success. The episode also explores the pivotal role of resilience, adaptability, and creating genuine, impactful connections in the entrepreneurial realm. Moreover, Morri unveils the intricate details of the Shark Tank process, from auditioning to post-show due diligence, offering a candid look at what it takes to stand out. He shares his firsthand experience of working both sides of the Shark Tank process, which enriches his insights on nurturing successful business partnerships. The conversation delves into the intersection of personal and professional life, reflecting on the sacrifices, challenges, and rewards of the entrepreneurial journey. Morri and Meny also touch upon the critical importance of work-life balance, setting boundaries, and finding personal satisfaction in one's career endeavors. Through thought-provoking anecdotes and expert guidance, this episode delivers actionable strategies for entrepreneurs to optimize their pitches, foster meaningful relationships, and navigate the complexities of business with integrity and resilience. Whether you're new to entrepreneurship or looking to refine your approach, this episode is brimming with valuable takeaways to help you thrive. Tune in to discover how embracing authenticity and strategic thinking can propel your business and personal growth.   Resources :  Morri's Linkedin The Shark Group Panda Doc   00:05:25 - Modern kids lack financial and practical education 00:09:56 - Worked hard balancing theater, work, and classes 00:12:01 - Action distinguishes entrepreneurs from dreamers 00:14:27 - Have resources and passion to succeed entrepreneurially 00:19:17 - Auditioned for Shark Tank; didn't progress further 00:22:30 - No guarantees on Shark Tank appearances airing 00:26:14 - Maintained connection through favors for influential individual 00:27:52 - Top motivational speaker inspires Fortune 500 audiences 00:31:47 - Seek opportunities aligning with intuition for growth 00:35:12 - Personality and sincerity matter more than resumes 00:38:17 - Focus on investor's interests, not personal gain 00:39:50 - Pitch well, maintain relations, choose strategic partners 00:43:22 - He achieved rapid success through entrepreneurship programs 00:47:06 - Support, balance, resilience crucial for success   Practical Pointers   Learning from mentors and industry icons can provide invaluable guidance in one's entrepreneurial journey. Mentors offer experience-based insights and advice that can accelerate personal and professional growth. Morri emphasizes the importance of authenticity in building lasting business relationships. Genuine interactions foster trust and loyalty, which are essential for sustainable success. A strong support system, both personally and professionally, is integral to entrepreneurial success. Morri's experience illustrates how surrounding oneself with supportive individuals can provide encouragement, advice, and resources during challenging times. Insights from industry icons like Kevin O'Leary and Mark Cuban emphasize the necessity of balancing professional ambitions with personal life. Achieving this balance is crucial for long-term success and personal well-being. Morri's journey is a testament to the power of resilience, demonstrating how maintaining a strong and adaptable mindset can help navigate both personal and professional obstacles. This quality enables individuals to persevere in the face of setbacks and continue striving toward their goals.    

In today's rerun episode of Let's Talk Business, we are thrilled to revisit an inspiring discussion with Isaac Bardos, a renowned business coach, public speaker, and former college athlete. Hosted by Meny Hoffman, this episode delves into Isaac's remarkable journey from being underestimated to achieving success in various fields. Isaac shares his transformative experience of discovering his public speaking talent during a high-stakes college Shabbaton, turning a perceived weakness into a powerful strength. This narrative underscores the potential that lies within challenging moments and the transformative power of necessity. Listeners will gain valuable insights into rethinking leadership and personal growth, as Isaac discusses how upbringing and personal choices shape our paths. The episode highlights the importance of resilience, relatability, and the learnable nature of leadership, encouraging even those hesitant to lead to cultivate impactful leadership skills. Additionally, Isaac shares practical strategies for business growth, emphasizing the significance of genuine engagement, financial literacy, and the role of vulnerability in fostering innovation and trust within teams. Through compelling anecdotes and expert advice, this episode offers actionable strategies for aspiring leaders and entrepreneurs to harness their hidden talents and navigate challenges with purpose and resilience. Tune in to explore how embracing vulnerability and maintaining focus can drive both personal and business success. Whether you're an emerging leader or an established business owner, this episode is packed with insights to help you unlock your full potential.   00:00:00 - Discovering Your Calling 00:12:09 - Leading With Purpose and Resilience 00:24:06 - Metrics and Scaling for Business Growth 00:35:11 - Mastering Focus and Adaptation in Business 00:40:32 - Embracing Vulnerability for Business Growth 00:49:22 - Effective Leadership and Business Strategies   Pratical Pointers : “Having a calling” doesn't mean that you're going to save the world; it means that you find yourself in a certain situation at a certain time - and you showed up and did what had to be done. Leadership is effective when a leader demonstrates empathy by showing up, participating, and above all listening. That will encourage your employees to follow where you lead them more than simply issuing orders from above. Although leaders like being seen as the experts who know everything, people will look to you for guidance and open up to you if you are willing to be vulnerable and open up to them, too. Great business leaders are like great coaches: they look at themselves and their opponents in order to discover the patterns. If you're not sure where something is going, zoom out, notice the patterns, and that will help you figure out the most appropriate steps to take and what steps to avoid.

In today's rerun episode of Let's Talk Business, we are thrilled to revisit an enlightening discussion on the interconnected world of real estate financing with the knowledgeable Yanki Markowitz, CEO of SBA Loan Group. Hosted by Meny Hoffman, this episode revisits Yanki's remarkable journey from encountering challenges in obtaining SBA loans to successfully facilitating over $600 million in real estate transactions. Yanki's dedication to empowering small businesses shines through as he shares his deep expertise on navigating SBA loan programs, particularly the flexible 7A and the asset-driven 504, both crucial tools in real estate financing. Throughout this insightful conversation, Yanki stresses the vital importance of financial literacy for business owners, covering essential topics such as tax returns, cash flow, and the strategic decision-making process of purchasing versus renting property. The episode also incorporates valuable perspectives from financial expert Dave Ramsey and underscores the necessity of maintaining financial clarity through regular accountant consultations. Listeners will be inspired by Yanki's values of hospitality, rooted in his upbringing, and the significant role of generosity and community in building meaningful relationships. Whether you're an experienced entrepreneur or just beginning your journey, this episode is packed with insights and actionable strategies for leveraging real estate to drive business growth and financial stability. Tune in to discover how to master business finance and make strategic real estate decisions that foster financial success.   00:01:34 - Small Business Financing With Janky Markowitz 00:03:31 - Government-Funded SBA Loan Program Overview 00:08:01 - Small Business Financing Options 00:09:20 - Real Estate Financing and SBA Loans 00:12:31 - SBA Lending to Startups 00:21:32 - Educating Business Owners on Risk 00:22:20 - Real Estate Investment vs. Company Ownership 00:26:51 - Strategic Real Estate Growth and Profit 00:27:29 - Real Estate Financing Decision Dilemma 00:31:02 - Real Estate Financing for Business Growth 00:33:22 - Understanding Business Owners Through Numbers 00:36:46 - Optimizing Inventory and Maximizing Profits 00:37:11 - Understanding Numbers and Strategic Business Planning 00:43:47 - People, Process, Product in Business 00:49:02 - Personal Background and Hospitality Values   One of the safest bets is that real estate appreciates over time - almost no matter what. It may take a while before it happens, but if your business can afford to do so, be your own landlord and own your own facility.    Every business owner hopes and expects to grow as quickly as possible. When investing in real estate - or, frankly, anything - keep this in mind so that you don't find yourself with a ten year commitment to a building that you outgrow in half that time.    Make sure to speak to your accountant at least once a quarter, and prepare an interim financial statement for that period. Being ignorant of your actual numbers is one of the biggest mistakes you can make, so avoid the problem by regularly updating your statements and being aware of what those numbers really mean.    If you're a business owner, you can outsource a lot but you can't outsource the fundamental strategy of where the company is going to go, and what goals it has to reach.

In today's rerun episode of Let's Talk Business, we are thrilled to revisit an enlightening discussion on the interconnected realms of SEO, spirituality, and personal development. Join your host, Meny Hoffman, as he sits down with Stephan Spencer, a renowned SEO expert, author, and podcaster who integrates his profound spiritual beliefs into his professional life. Stephan Spencer's journey transcends traditional business success. As the founder of Netconcepts and author of multiple books on SEO, Stephan has worked with some of the world's largest brands including Volvo and Sony, optimizing their online presence. In this episode, He discusses the importance of aligning personal values with professional goals, and how maintaining a mindset open to miracles can influence business growth and success. The conversation also delves deep into practical SEO strategies. Stephan emphasizes the necessity of integrating SEO from the planning stages of website development and using tools like Moz, Ahrefs, and Semrush for competitive keyword research. Stephan elaborates on the risks of depending solely on third-party platforms and the benefits of maintaining content on personal blogs or resource centers. He offers advice on developing linkable assets and ensuring proper setup of Google Search Console and Analytics to track performance.   00:04:24 - Balancing SEO expertise with spiritual purpose pursuits. 00:07:51 - SEO builds enduring assets; PPC has limitations. 00:10:04 - Research keywords, plan content, build linkable assets. 00:13:26 - Combine text with visuals for engaging content. 00:18:48 - Own your content; don't rely on platforms. 00:22:03 - Ensure Google accounts and tools are set up. 00:25:42 - Substantiated SEO case studies with detailed results. 00:27:15 - Free SEO hiring guide and interview tools available. 00:32:55 - Synchronicities increase with benevolence, creating cycles. 00:35:15 - Personal growth starts within, influences others. 00:38:01 - Optimize SEO: Research keywords, prioritize user-friendly content.     When you plan to redesign your website and you want to make sure that you're optimizing your SEO, research keywords in advance using tools such as Semrush or Moz Keyword Explorer, in order to identify keywords that your competitors are ranking in, and you're not. Too many companies work so hard at search engine optimization that they make their sites keyword-rich, but also extremely boring and unhelpful. What should you do? Use those keywords, have rich and valuable content, but avoid a long wall of text. Instead, use short sentences and short paragraphs, while adding lots of imagery, screen shots, pull quotes, and YouTube embeds. That's the way you can have the best of both worlds. If you hire a professional firm to help you with SEO, don't just look for a referrals page; look for a results page, with actual numbers that you can analyze. Ideally, this should include case studies explaining the background information, the solution, and results that substantiate the claims that the company makes. You should also be able to take the firm's clients' URLs and use various tools to verify that the results are to your satisfaction. Social media presents two obvious problems: first, you're subject to the rules and whims of the social media companies, and second, no one looks at posts from last month. So turn your social media posts into blog entries on your website- but call them something else, like a research center, academy, or university. Make sure to organize them by subject rather than by date, so that it won't matter how long they've been up.  

In today's rerun episode of Let's Talk Business, we're excited to bring back an insightful conversation focusing on the significance of systems and processes in scaling a business. Join your host, Meny Hoffman, as he sits down with Chris Ronzio, the founder and CEO of Trainual, a SaaS platform dedicated to small business onboarding, training, and scaling. Chris started his entrepreneurial journey at the age of 14 with a video production company, learning valuable lessons about business processes early on. Now, as the author of "The Business Playbook" and the host of his own podcasts, Chris shares his expertise on the importance of proper systems, processes, and delegation for business growth. In this episode, Chris explains how Trainual, which has grown to 81 employees in just four years, uses detailed Standard Operating Procedures (SOPs) to manage its rapid growth and ensure consistency. He discusses why managing growth can often be more challenging than achieving it, due to the necessity of clear processes and effective delegation. Chris shares valuable insights on the entrepreneurial journey, moving from performing all tasks alone to efficiently using tools and collaborating with team members. He highlights the complexity of managing team dynamics and the importance of creating long-term value and structure over getting stuck in everyday tasks. Additionally, Chris emphasizes the power of delegation, outlining the differences between delegating tasks and delegating responsibilities. He offers practical advice on creating effective SOPs, ensuring clear expectations, and training team members for better accountability   00:02:00 - Transitioned roles, built systems; founded Trainual later. 00:05:39 - Managing growth is harder than starting businesses. 00:09:11 - Entrepreneurs scale by delegating and focusing long-term. 00:10:15 - Leaders focus on unique, non-delegable tasks. 00:15:25 - Delegate responsibilities, not tasks; ensure comprehensive training. 00:19:49 - Onboarding confirms or ruins new employees' initial experience. 00:20:46 - Offer $5,000 for employees to quit early. 00:25:20 - Importance of context, timing, success, and steps. 00:28:42 - Business change frequency influenced by industry pace, hiring. 00:30:58 - Delegation crucial early; formalize roles with growth. Chris Ronzio is the founder and CEO of Trainual, a leading SaaS platform that transforms the way small businesses onboard, train and scale their teams. Chris is the host of “The Fastest Growing Companies” and “Organize Chaos” podcasts as well as the author of the best-selling book “The Business Playbook – How to Document and Delegate What You Do So Your Company Can Grow Beyond You.”   http://www.trainual.com/ http://www.thebusinessplaybook.com/ https://www.ptex.co/pandadoc

What makes a business truly thrive? Is it the strategy, the products, or the people behind it? In today's episode, we dive deep into the essential role that people and culture play in shaping the success of any organization. Our guest, Meny Hoffman, shares his insights on why building a strong company culture is not just a leadership buzzword but a crucial foundation for long-term business growth.

In today's rerun episode of Let's Talk Business, we're excited to bring back an insightful conversation with a marketing legend who has helped generate billions in revenue for major brands. Join our host, Meny Hoffman, as he sits down with Gerry O'Brien—author, speaker, and advisor—to delve into the powerful strategies and insights that have shaped Gerry's remarkable career. Gerry has worked with household names like Procter & Gamble, Coors Lite, and Red Robin. He is known for his innovative marketing concepts, such as the color-changing mountains on Coors Lite bottles. In this episode, Gerry shares his expertise on how small businesses can stand out in competitive markets without massive marketing budgets. Gerry O'Brion emphasizes the power of word-of-mouth referrals and decreased training times by specializing in specific areas, such as Volkswagen car repairs. He explains that small businesses can learn from large brands by listening to and gathering insights from customers to understand their choices and preferences. A significant challenge in influencing customer decisions lies in external factors and the credibility of a company's claims. Gerry highlights the necessity of providing proof for business promises—referred to as the "because" factor—which helps differentiate a company from its competition and assures customers they're making the right choice. O'Brion promotes his book "They Buy Your Because," offering additional resources through his website, and underscores the value of consistent brand messaging across all platforms. He also discusses the role of inspirational "why" messages internally while stressing the importance of clear and unique value propositions in customer-facing communications. Key insights include the need for small businesses to identify unique aspects of their offerings, ask why existing customers choose them over the competition, and tailor their approach to varied sales scenarios. These strategies, coupled with understanding customer mindsets and problems, enhance a small business's ability to succeed in a crowded market.   00:04:51 - Focus efforts, refine niche, demonstrate unique value. 00:09:25 - Proof distinguishes your promise from marketing fluff. 00:12:45 - Helping businesses find their "because" for differentiation. 00:14:22 - What makes your business exceptional? List specifics. 00:17:01 - Strategically structure website for effective visitor engagement. 00:22:43 - Varied outreach methods tailored to listener's company. 00:26:06 - Innovative weed control additive for resistant pests. 00:28:47 - Understand and address decision maker's real concerns. 00:30:51 - Optimize messaging sequence based on consumer insights. 00:34:30 - Narrow your focus to grow faster financially. 00:38:50 - Ensure audience targeting, understanding, outcomes, and credibility. 00:42:42 - Identify clients, unique value, and effective persuasion. 00:43:44 - Focus on delivering a unique, authentic because.   The first question a business owner needs to ask is, Where do my current clients come from - and where can I find more like them? Many times, the answer is in small niches where people already value what you offer. That means that the next question you need to ask is, What does your business bring to the table that the bigger competitor doesn't bring or can't bring? And the third question which follows is, What is the most effective way of convincing those potential clients that you offer something that bigger companies do not? The biggest mistake that companies make when it comes to marketing, is making promises without also giving the “Because” - meaning, the reason that you will be able to keep your promise. Promises without a “because” sound like empty marketing fluff. Promises with a “because” offer a compelling reason for a potential client to choose you instead of someone else. The following exercise is very important: Write down, “You should buy from us instead of from our competitors because- “ and complete the sentence with your authentic answer. If your answer sounds the same as any of your competitors, you're just adding to your customers' confusion, when they actually want certainty that they're making the right decision. So think long and hard about the “because” that will make your business unique while remaining true to what you can actually do. Many people confuse their “Because” with their “Why” - and that's a big mistake. Your “Why” is the reason that you do what you do, and is a type of mission statement that can inspire you and your employees. But when you're selling something and a customer is about to give you money, he doesn't care about your “Why”; he cares about your “Because” - meaning, what you do differently from everyone else, and how you can deliver that unique aspect to your client. When you talk about your “Because,” you are giving your client the certainty that buying from you is the right choice.  The main thing that big companies do better than small companies is listening and learning from their customers. Understanding the mindset of the people you serve is the foundation of all influence. So act like the big companies, and learn to ask questions. Make surveys. Go to the people who chose your competitor instead of you and ask them why they made that decision. Getting this information will help you better focus on how to close the next sale.   Gerry Website Linkedin They Buy Your Because Panda Doc

In today's episode of Let's Talk Business, we are thrilled to welcome Mitch Axelrod, an entrepreneurial powerhouse, speaker, trainer, advisor, best-selling author, and a man who has significantly contributed to generating over $3 billion in revenue. Join our host, Meny Hoffman, as he sits down with Mitch to unravel the profound insights and strategies that have defined Mitch's illustrious career. We'll delve into Mitch Axelrod's inspiring path from a seasoned salesperson to a thought leader in the world of sales strategies. Mitch will share his revolutionary approach known as "The New Game of Selling," which emphasizes long-term client relationships over transactional sales. You will also learn about the impactful question that Mitch claims has been instrumental in generating substantial revenue. Discover how Mitch has successfully integrated marketing, sales, and service to create a holistic strategy for attracting, converting, and retaining customers. He explains how qualifying prospects early and adding real value, like sharing top 20 no-load mutual funds with clients, has helped him build trust and maintain confidentiality. In this episode, Mitch and Meny discuss the importance of understanding the roles of different corporate buyers, building authentic business relationships, and fostering a win-win philosophy in deals. You'll hear about Mitch's unique methods for engaging clients, maintaining long-term relationships, and the significance of being a trusted advisor.   Episode Timestamps 04:58 Focus on genuine potential clients, not indifferent ones. 09:40 Help clients attract, convert, retain, and reactivate customers. 13:04 Focus on their buying cycle for success. 14:42 Understanding clients' needs to facilitate their journeys. 17:04 Supporting brand journeys; focus on existing clients. 23:42 Build relationships and understand client needs deeply. 25:12 Prioritize long-term relationships post-sale for success. 28:45 Questioning authenticity: genuine or mere marketing tool? 33:39 Switch seats, advocate together, achieve mutual understanding. 35:43 Identify stakeholders and their roles for sales decisions. 40:19 Everyone matters: allies or adversaries based on approach. 42:41 Work backwards, language distinctions, leverage existing clients. Practical Pointers that can learned from this episode : Use impactful questions to understand your clients' needs and motivations, which can drive significant revenue and deeper relationships. Don't waste time on unlikely customers. Ask your prospects upfront critical questions to gauge their potential as clients. Use real feedback from your satisfied clients to attract similar customers. Directly ask your successful clients, "What was the main benefit you received from our service?"  Start with serving rather than selling. Begin your meetings or calls with, "What's the biggest challenge you're facing right now that I might help with?" When re-engaging lapsed clients, authenticity is key. Refrain from using scripted, generic follow-ups. Instead, say, "I realized it's been a while since we last connected, and I wanted to make sure your needs are still being met." Links : https://ptex.co/pandadoc https://thenewgameofselling.com/ https://www.youtube.com/user/mitchaxelrod https://www.facebook.com/mitchaxelrod  

Guy Kawasaki shares his inspiring trajectory, beginning with his early days in the jewelry business, where he honed essential selling skills that set the foundation for his future endeavors. Recruited by his college classmate, Guy made a pivotal transition to the Apple Macintosh Division, marking the start of his significant contributions to the tech world. This episode sheds light on Guy's philosophies, including the realistic outlook on pursuing interests that may eventually transform into lifelong passions. We also delve into the nuances of career transitions, the vital role of empathy and resilience in sales, and the modern landscape of democratizing design through tools like Canva.   Guy reveals the serendipitous journey that led him to Canva and his mission to make design accessible to all. Through his extensive experience and captivating anecdotes, Guy imparts practical advice on innovation, product development, and the entrepreneurial mindset. Moreover, Guy Kawasaki opens up about his podcast, "Remarkable People," featuring stories that inspire and motivate listeners through the achievements of extraordinary individuals.   Gain insights into Guy's meticulous preparation for interviews, his favorite podcast moments, and episodes that left a lasting impact.   Tune in for a conversation that promises to elevate your understanding of business dynamics, spark innovation, and inspire you to embrace luck and resilience on your entrepreneurial path. 00:04:23 - Standout: Learning sales from unconventional experiences in life.   00:08:24 - Upgrade proposals with Pandadoc: organized, professional, efficient. 00:11:04 - Innovation essential; focus on customer needs, not product. 00:16:09 - Innovation through personal desire and empathy works. 00:17:26 - Customer feedback, talent, mission-driven work foster success. 00:22:49 - Guy Kawasaki became chief evangelist of Canva unexpectedly. 00:25:18 - Remarkable podcast featuring in-depth interviews with luminaries. Connect with Guy Follow him on LinkedIn and Twitter. Head to Guy Kawasaki and see how you could become more remarkable! We're a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com Let's Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718 Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!   Resources mentioned: Book: If You Want To Write - Brenda Ueland   

Sometimes, we like to imagine that business success can be separated from success in other areas of life. But as Meny Hoffman, host of the "Let's Talk Business" podcast, often says, life is like a car with four wheels: the wheels of spiritual goals, financial goals, health goals, and family goals; if one wheel is flat, the others won't do much good. In this conversation with international speaker, bestselling author, business coach, and CEO of Self-Mastery Academy Rabbi Shmuel Reichman, Meny and Shmuel discuss the importance of personal development as a part of business success, the need to create an integrated life, the necessity of having a vision and the ways to divide that vision into bite-size goals, avoiding irrational fears of failure, having partners to whom you can be accountable, and much more.   In our episode, Rabbi Reichman emphasizes the necessity of accountability and having a supportive network when pursuing new goals or personal development. Our conversation highlights the need for balanced growth across spiritual, financial, health, and family aspects to sustain long-term success. We discuss the value of involving spouses in business endeavors and how shared missions and communication transform personal and professional relationships. Lastly, we discuss the role of coaching and mentorship in overcoming obstacles and guiding personal and professional development, including Rabbi Reichman's approach to integrating therapy, coaching, and consulting. This and so much more on the "Let's Talk Business" podcast... Let's dive into our conversation with Rabbi Shmuel Reichman. Timestamps:  06:05 - Devoted life to ideas and wisdom, blending worlds. 07:45 - Mission to synthesize personal development and business. 11:33 - Achieving balance across life's dimensions ensures success. 15:13 - Discovering and achieving personal and professional potential. 17:46 - Developing a vision for self-improvement and success. 22:12 - Self-improvement without needing validation from others. 24:42 - Discover and express your true self's purpose. 30:50 - Breaking down ambitious goals into manageable steps. 33:12 - Having an exercise partner is essential accountability. 36:03 - Essential hardcore success: identity, belief, mindset, persistence. 40:50 - Appreciate timeliness and impact of personal growth. 44:51 - Set a six-month deadline to transition careers. 46:01 - Embrace, control, and surround yourself for success. 49:41 - Spouse commitment surpasses business partnerships and values. 52:17 - Diverse coaching program covers therapy, coaching, consulting. 56:07 - Recognize and overcome irrational fears for success.   Practical Pointers: You often hear people say that we shouldn't mix family and business. But that's not necessarily the case. Your spouse is committed to you for the long term, has the same mission and goals as you do, and is 100% trustworthy, supportive, and cheering you on to succeed. Even when you have bite-size goals on the way to the big vision, you still need accountability. That's why having a partner is essential: a spouse, a coach, or someone else who will make sure that you're doing what you set out to do.  It's important to have a big and impressive vision; but you'll probably get discouraged if the goal appears beyond reach. Instead, divide your time into bite-size goals so that you can reach for the first step before trying to get to the second.  Learn to recognize the difference between rational and irrational fears. Too often, people are afraid of failure even though there's no reason to believe that failure is likely.  You accomplish this by thinking of a realistic time frame for something very big, then orienting this year towards one step of that goal, and this month towards one step of the yearly goal, and this day towards one step of the monthly goal. Connect with Schmuel on LinkedIn and Instagram. Visit his website to think deeper, leave inspired, and achieve the extraordinary!   Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn   LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Coming to you from the Ptex headquarters in Brooklyn, NY, this podcast is for no-nonsense advice to help you learn, grow, and lead.  Today, I'm so excited to welcome our guest, Nesanel Moeller founder of Purple Stairs Nesanel Moeller has extensive experience in operations and management consulting, specializing in driving business growth. At the Penguin Group, he led the establishment of a recruiting department to source top-tier talent, facilitating numerous successful placements and significantly enhancing client performance. In our episode today, we delve into the world of recruiting and career enhancement with special guest Nesanel Moeller. He shares insights into the challenges of job hunting, building a job marketplace platform, and the balance between attracting candidates and companies. Nesanel discusses the importance of systematic onboarding processes, emphasizing the need for clear roles and contributions within a team. We also talk about the current tight job market, overpaying for talent, and the impact of automation and streamlining on the recruiting industry. Moreover, Nesanel talks about his transition from social work to operations and recruiting, as well as the lessons he has learned from his experiences in building a software SaaS business. He shares advice for business decision-making, common misconceptions about automation, and his vision for the companies he works on. This and so much more only on the Let's Talk Business Podcast. Let's get right to our conversation with Nesanel Moeller. LINKS https://www.linkedin.com purplestairs.com PLEX GROUP:  To watch or listen to this episode, visit: https://ptexgroup.com/podcast/ Listen via WhatsApp: https://chat.whatsapp.com/LQcX4QJzavWEKTGAbgK3Gh For all other episodes or to view all other ways to subscribe, visit https://ptex.co/podcast PRACTICAL POINTERS:  Focus on honesty and realistic evaluation when advising individuals on their potential for increased value in the job market, promoting trust and credibility within the recruitment industry. Implement systematic onboarding processes to ensure a positive employee experience and facilitate a smooth transition for new hires, ultimately contributing to higher employee retention. Maintain a balance between automation and personalized interactions in recruitment processes to efficiently handle a large volume of candidates while preserving the human element in the hiring experience. Take a step back and carefully assess decisions before making them to minimize potential setbacks and ensure strategic, well-informed choices when building and expanding companies. Learn from successful business principles, such as those found in "Profit First" by Mike Mikalowitz, to optimize financial strategies and savings within a growing business venture. TIMESTAMPS :  00:00 Podcast episode featuring Nassan Muller on recruiting. 03:49 Transition from consulting to recruiting in Penguin. 07:23 Automation reducing value, budget cuts affect job market. 10:08 Recruiting challenges due to lack of clarity. 13:00 Purple Stairs: solving recruiting pain points online. 17:34 Questions about platform benefits for non-traditional recruiting. 21:32 Seeking job satisfaction and fair compensation concerns. 25:18 Economic challenges make job market tough. 27:47 Create profile, attract candidates, benefit companies' needs. 30:41 Software project involved investors, planning, design, development. 33:42 Developing systems for new employee onboarding challenges. 36:53 Communication before starting job is important. 40:15 Nisana Muller's advice for job market success. GUEST BIO : Nesanel Moeller has extensive experience in operations and management consulting, specializing in driving business growth. At the Penguin Group, he led the establishment of a recruiting department to source top-tier talent, facilitating numerous successful placements and significantly enhancing client performance. Recognizing shifts in the recruitment market, Nesanel founded Purple Stairs to address the need for a more efficient recruitment process. This innovative platform eliminates traditional recruitment fees through a subscription model, providing employers with direct access to a comprehensive candidate database. Nesanel's dedication to optimization and market responsiveness continues to drive his passion for helping businesses thrive.  

Welcome to another exciting episode of "Let's Talk Business"! In today's conversation, our host, Meny Hoffman, sits down with Pinchas Engel, founder of Pinit Bookkeeping, to delve deep into the world of e-commerce and financial management.  Pinchas shares invaluable insights on how to stand out in the competitive e-commerce landscape, the pivotal roles of bookkeepers, controllers, and CFOs, and the importance of delegating tasks to elevate your business. From understanding key financial metrics and their impact on profitability to navigating the challenges posed by COVID-19, Pinchas brings a wealth of knowledge to help business owners align their vision, financial strategies, and marketing efforts. Whether you're an early-stage entrepreneur or a seasoned business owner, this episode is packed with practical tips on improving your financial literacy, creating a structured business model, and hiring the right financial support to ensure success. Tune in to learn why understanding your finances is crucial and how you can leverage expert advice to make better decisions and grow your business profitably. Let's talk business with Pinchas Engel! BIO : Pinchas Engel founded Pinit Bookkeeping, a firm dedicated to helping established e-commerce sellers. Pinchas's main mission is to give his clients clear insights into their finances, turning complex data into simple, actionable strategies. With a knack for making numbers make sense, he's helped many clients boost their profits, making Pinit a trusted place for sellers looking for financial support. LINKS :  pinitbookkeeping.com PLEX GROUP:  To watch or listen to this episode, visit: https://ptexgroup.com/podcast/ Listen via WhatsApp: https://chat.whatsapp.com/LQcX4QJzavWEKTGAbgK3Gh For all other episodes or to view all other ways to subscribe, visit https://ptex.co/podcast.   TIMESTAMPS :  06:20 Business owners must know key financial metrics. 08:08 Key business metrics: return on investment, profitability. 13:10 High product profit gives room for contingencies. 17:12 New companies need strategy to succeed. 19:31 CFO focuses on future; bookkeeper, controller on past. 21:46 Marketing spends should align with company objectives. 26:33 Outsourcing services for business growth and efficiency. 29:54 Start with pricing, then justify cost. 32:55 Prefers business conversation over transaction categorization stress. 35:46 Create a clear business roadmap for success. 39:34 "Assess skills, seek support, and plan growth." PRACTICAL POINTERS: Identify tasks you are not proficient at or do not enjoy and delegate them to your team. Make a list of tasks to delegate and assign them to team members or outsource as necessary. Implement systems to track and manage inventory and sales data, especially important for e-commerce. Invest in analytics tools and review inventory data weekly to avoid over or under-stocking. For early-stage businesses, consider outsourcing bookkeeping and hiring a fractional CFO to manage finances cost-effectively. Research and engage a bookkeeping service and fractional CFO to ensure professional financial oversight. If you're a business owner, objectively assess your financial skills and seek support where needed. Take a financial literacy course or workshop, and consider consulting a CFO to get a professional audit of your financial strategy. Develop a structured business model and a hiring roadmap that evolves as your company grows. Draft a business model that includes your long-term goals and a phased hiring plan based on projected growth milestones.  

Coming to you from the Ptex headquarters in Brooklyn, NY, this podcast is for no-nonsense advice to help you learn, grow, and lead.  Today, I'm excited to welcome back my good friend and past speaker of the Let's Talk Business Conference, Eric Lofholm Eric Lofholm is a Master Sales Trainer who has taught his proven sales systems to thousands of professionals around the world. He is President and CEO of Eric Lofholm International, Inc., an organization he founded to professionally train people on the art and science of selling. Eric has been teaching people how to make more sales since 1999. In today's insightful discussion, our host Meny Hoffman sits down with master sales trainer Eric Lofholm to delve into the intricacies of achieving sales success. Eric shares his expertise on the pivotal "inner game" of sales, emphasizing the importance of mindset and beliefs in driving performance. From viewing selling as a service to overcoming the fear of rejection, Eric offers practical tips and strategies to elevate your sales game. Tune in as we explore the transformational sales triangle, uncovering the critical roles of mindset, technique, and consistent action. Eric also shares his personal journey from struggling salesperson to top producer, highlighting how proper training and a positive outlook can revolutionize your career. Whether you're an entrepreneur, salesperson, or sales manager, this episode is packed with valuable insights on goal setting, planning, and the art of closing deals. Join us and learn how to master the inner and outer game of sales, leverage content creation and technology, and most importantly, fall in love with the sales process itself. Get ready for a transformative conversation that will reshape your understanding of sales and set you on the path to success! This and so much more only on the Let's Talk Business Podcast…  Let's get right to our conversation with Eric Lofholm Links : wwww.saleschampion.com https://www.linkedin.com/in/ericlofholm https://www.facebook.com/ericlofholm https://www.youtube.com/saleschampion1 https://www.facebook.com/EricLofholmInternational TIMESTAMPS :  05:34 Explore strengths and passion for successful sales. 06:32 Being in sales is universal, skills essential. 11:13 Negative beliefs create roadblocks, especially in sales. 14:51 Prepare presentation with clear desired outcome defined. 18:43 Adapt communication and processes to each client. 21:52 Self-acknowledgment boosts sales success and confidence. 25:09 Transition from salesperson to manager requires different skills. 26:55 Consider compensation, leads, and text marketing efficiency. 30:35 Free goal-setting classes offered twice yearly online. 33:50 Key sales tips: positive mindset, action-based goals. PRACTICAL POINTERS: Eric Lofholm emphasizes the crucial role of maintaining a positive mindset in sales. He suggests the importance of being mindful of your thoughts, advising you to catch and replace negative thoughts with optimistic ones.  Focusing on actions rather than outcomes is another key lesson. Lofholm encourages setting action-based goals, such as making a certain number of prospect calls daily, instead of fixating on sales numbers.. Regular and structured planning is vital for sustained success. Eric highlights the importance of conducting mid-year and annual reviews to set and adjust your goals. By using the SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) framework, you can make your goals clearer and more actionable. Understanding and being flexible in the sales process is essential. Mapping out the stages of your sales process and reviewing them periodically ensures that you stay in control.  Effective sales management involves understanding and facilitating your sales team. Knowing what motivates each salesperson and understanding their specific challenges allows you to customize your management approach. 

Welcome back to another insightful episode of "Let's Talk Business."  Today, our host Meny Hoffman dive deep into the intricacies of happiness, satisfaction, and fulfillment. Naftali shares his perspective on why fleeting happiness should take a backseat to the enduring pursuit of meaning and satisfaction. Drawing from his experience as a managing director and financial advisor at JPMorgan and his best-selling book "You Revealed," Naftali emphasizes the importance of living authentically, harnessing unique skills, and practicing gratitude. In this episode, we'll explore essential financial wisdom, such as the importance of budgeting, responsible spending, and understanding investments to avoid risky ventures. We'll also hear Naftali's thoughts on economic cycles, adjusting standards of living, and prioritizing savings for the future. As Naftali and Meny tackle the challenges of modern financial pressures, they provide actionable advice for those living paycheck to paycheck. We'll also illuminate personal development themes, like recognizing one's potential, focusing on self-improvement, and steering clear of futile comparisons. With discussions on self-esteem, the success of "You Revealed," and Naftali's plans for further contributions to self-development, this episode promises to inspire and empower you on your journey toward a fulfilling and responsible life. Tune in now to gain valuable insights into making meaningful changes in your financial and personal life. Links :  Buy his book : https://www.artscroll.com/Books/9781422627464.html   Episode Timestamps : 05:29 Think twice before spending to avoid regret. 07:19 Choose long-term enjoyment through disciplined financial decisions. 09:44 Save, budget, and plan for financial security. 13:03 Importance of budgeting for understanding expenses and value. 18:07 Stocks yield 6-10% above risk-free treasury. 19:09 Questioning 14% return as less risky than stocks. 25:16 Comparing people is ridiculous; spurs personal growth. 26:48 Focus on your own potential, not others. 31:03 Professional perspective on personal development and growth. 33:18 Do you communicate, keep promises, seek shortcuts? 38:09 Gratitude is vital for happiness and fulfillment. 40:32 Be grateful for what you have, always. 44:19 Book changes lives, inspires self-development and learning. 46:20 The impactful Torah book is challenging yet popular. 50:01 Closing remarks encouraging sharing and subscribing. Practical Pointers Understanding and navigating economic fluctuations are crucial for maintaining financial health. By being aware of these cycles, individuals can make informed decisions about saving, investing, and spending, which can lead to more stable and secure financial outcomes. Early financial planning is key to long-term stability. Initiating savings, investments, and retirement plans at the start of one's career can compound over time, providing a robust financial buffer and enabling greater financial freedom in the future. Achieving financial balance is essential for a satisfying life. It's important to enjoy the present while also ensuring future financial security. This involves making conscious choices about spending and saving, allowing for both immediate enjoyment and long-term financial goals. Breaking free from the paycheck-to-paycheck cycle requires deliberate financial action. By setting goals, reducing unnecessary expenses, and increasing income through various means, individuals can create a more sustainable financial situation that allows for savings and investment. Budgeting is a powerful tool for uncovering financial vulnerabilities and creating opportunities for advancement. By regularly reviewing and adjusting a budget, individuals can identify areas where they can cut back on expenses and redirect funds towards career development or other investments that can lead to increased income.   Happiness, satisfaction, fulfillment, purpose, unique skill sets, gratitude, perspective, Naftali Horowitz, Meny Hoffman, Let's Talk Business podcast, personal development, economic cycles, financial advice, responsible spending, budgeting, comparing oneself to others, potential for growth, JPMorgan, Yu Revealed, investment risks, self-esteem, financial planning, retirement savings, reckless spending, fraudulent investment schemes, career advancement, time management, communication skills, self-improvement, book readership, Torah learning

Welcome to "Let's Talk Business"! In today's episode, host Meny Hoffman sits down with entrepreneurial guru Jon Darbyshire to delve into the intricacies of software implementation and AI-driven business solutions. Tune in as they explore why so many software projects fail, the pivotal role of AI in transforming everyday tasks, and how Darbyshire's Smart Suite is setting new standards in project management. They also share insights from the startup grind conference, discuss how to vet the best project management systems, and the critical importance of customer feedback and company culture in driving growth and innovation. Plus, get inspired by exclusive stories from Darbyshire's journey, including the successful sale of Archer Technologies. Whether you're a tech enthusiast or a business leader aiming for greater efficiency, this episode offers a wealth of practical advice and forward-thinking strategies.  Jon's Links and Etc  (smartsuite.com) (https://www.linkedin.com/in/jondarbyshire/) (https://www.youtube.com/@hellosmartsuite) The book that changed my life : Outliers by Malcolm Gladwell. Advice I'll never forget : follow the customer. Topics within this episode :  ### 1. Factors Contributing to Software Implementation Failures - Overly simple or complex processes - Need for automation to streamline tasks ### 2. Utilization of AI in Smart Suite - Enhancing user experience and improving client work - Automating content generation, summarization, and management - Creating custom workflows and CRM systems - Enabling data analysis through chatbots and dashboards ### 3. Insights from Startup Grind Conference - AI's potential impact on various industries - Exponential growth and utilization of AI in businesses ### 4. Importance of Using AI for Task Automation - Automating disliked or inefficiently performed tasks - Leveraging AI for improved productivity and time-saving benefits ### 5. Selecting Software and Considering Tech Stack - Importance of the tech stack for younger employees handling day-to-day activities - Vetting the proper system for project management   - Understanding available features   - Mapping out the process   - Utilizing free trials for comparison ### 6. Involving Team in Decision-Making Process - Creating ownership and involvement in chosen systems ### 7. Client Feedback and Product Development - 90% of feature growth from direct client feedback - Public roadmap and customer-inspired development - Building relationships through regular customer meetings - Involving customers in development processes for better outcomes and adoption ### 8. Archer's Referral Program and Hiring Practices - $2,500 offered for referrals leading to hires staying for a year - Assessing cultural fit through lunch meetings with existing team members ### 9. Long-term Versus Short-term Hiring Practices - Prioritizing culture fit and internal referrals - Differences between bootstrapped companies and venture-backed companies ### 10. Archer's Acquisition by EMC - Negotiations with multiple parties - Adjustments due to differences in company culture - Post-acquisition operational and community involvement changes - Archer's culture ultimately prevailing ### 11. Development of Smart Suite - Inspiration from Hoffman's break and startup investments - Need for a single platform to manage various processes and projects - Native integrations with over 6000 products - Eliminating the need for multiple point solutions ### 12. Data Integration and Management Reporting - Solving the problem of disparate point solutions - Importance of accessible and consolidated data for decision-making - User-friendly and collaborative interfaces for younger users ### 13. Use Case and Customer Experience with AI - Rebranding PTAC's group website focusing on UI/UX, coding, and analytics - Significant cost savings and efficiency improvements within 20 days of implementation ### 14. Future Strategic Goals for Smart Suite - Integrating AI in a non-intrusive and understandable way - Simplifying interfaces for general users while adding features for advanced users ### 16. Rapid-fire Questions and Personal Insights - Book recommendation - Memorable advice - Future traveling aspirations ### 17. Hiring Practices at Archer - Hiring individuals with specific experience levels - Focus on consulting backgrounds - Prioritizing employee referrals for cultural compatibility - Balancing hiring top talent with maintaining company culture This sequence encapsulates the primary and sub-topics discussed in this episode, providing a clear and comprehensive understanding of the content.   Keywords :  software implementation failures, AI in business, automation in tasks, Smart Suite AI, custom workflows, CRM systems, data analysis, startup grind conference, AI impact, employee tech stack, project management system, free software trials, team decision-making, customer feedback, public roadmap, customer-inspired development, recruitment strategies, culture fit, internal referrals, bootstrapped companies, venture-backed companies, acquisition negotiations, Archer Technologies, EMC acquisition, direct-to-consumer product, managing processes, no-code platforms, data integration, user-friendly interfaces, Microsoft Clarity, cost savings and efficiency.

Meny Hoffman, the CEO of Ptex Group, an award-winning branding and marketing agency, has been guiding and coaching people in our community for the better part of the last two decades, helping them to learn, grow, and lead in their business and personal development. He graciously sat down for an interview to share more about his story and expertise, providing actionable knowledge. As always like, comment, and even show some love with a “super Thanks”. Feel free to email us your thoughts at shmuelicast@gmail.com The episodes are available to listen to on our ShmueliCast hotline at 718-970-8884. ----------------------------------------------------- To learn more about Ptex Group visit: https://ptex.co/sc To listen to the Let's Talk Business Podcast, visit: https://ptex.co/shmuelicast Join the dedicated Ptex Group WhatsApp Group at: https://ptex.co/sc-whatsapp Follow on social media. ShmueliCast https://www.instagram.com/shmuelicast/ Shmueli Ungar https://www.instagram.com/shmueliungar/ Listen to the podcast on your favorite streaming services. Amazon Music: https://music.amazon.com/podcasts/d517c630-b6eb-40e2-8c78-2f5937db5a46 Apple Podcasts: https://podcasts.apple.com/us/podcast/shmuelicast/id1693139726 Castbox: https://castbox.fm/channel/id5481304?utm_source=podcaster&utm_medium=dlink&utm_campaign=c_5481304&utm_content=ShmueliCast-CastBox_FM Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9lNDE4N2UyMC9wb2RjYXN0L3Jzcw?sa=X&ved=0CAMQ9sEGahkKEwjY_bDF8tL_AhUAAAAAHQAAAAAQpe0B iHeartRadio: https://www.iheart.com/podcast/117681061/ Spotify: https://open.spotify.com/episode/4sgve265bzeVQHwlmkh0rg?si=9VZkWO4nQMiWEd_Vw-2iwA 24Six: https://tfs.app.link/IaFYJx4cSEb Shmueli_cast Toll free hotline (718)970-8884

Hear the story of how Meny Hoffman stayed humble and learned from failure to become a respected business leader in the Jewish community. Meny's dedication to his family and culture encouraged a healthy work-life balance that led to his multi-faceted success today. In this episode, you'll learn the systems and principles Meny used to build a flourishing business. Listen to his story and choose which action will best serve you today.Action Principles Pick one to do this week: Reframe your perspective on failure. Failure is a powerful opportunity to learn. Rather than internalizing it, look at it as an experiment. ACTION: Step back from a failure and ask yourself what you can do differently next time, then try again.Analyze your work. Knowing what you enjoy doing in your job will help you determine your MVAs. ACTION: Determine what parts of your job you enjoy most and focus the majority of your time on it. Minimize the other activities as much as possible.Identify your core principles. Core principles help you set boundaries and goals, which are vital to long-term success. ACTION: Choose one principle that you believe in and commit to living it more fully.Improve your leadership skills. Being a strong leader will help you and your team grow and be more productive. ACTION: Take a course on improving your leadership skills.Guest ResourcesFollow Meny Hoffman on LinkedIn and listen to his podcast, Let's Talk Business. You can also learn more about his business by visiting Ptex Group.Suggested LinkedIn Learning CoursesProductive LeadershipFree Time Management CourseThanks to Dave Crenshaw's partnership with Microsoft and LinkedIn Learning, you can get free access to his full course, Time Management Fundamentals, at DaveGift.com.Dave Crenshaw develops productive leaders in Fortune 500 companies, universities, and organizations of every size. He has appeared in Time magazine, USA Today, FastCompany, and the BBC News. His courses on LinkedIn Learning have been viewed tens of millions of times. His five books have been published in eight languages, the most popular of which is The Myth of Multitasking—a time management bestseller. As an author, speaker, and online instructor, Dave has transformed the lives and careers of hundreds of thousands around the world. DaveCrenshaw.com

Leading a purpose-driven life is now a lot easier to do through the help of the wisdom of Barry Shore from The JOY of Living as he breaks down his acronyms. When you lead a purpose-driven life, you can go MAD—Make A Difference. This is just one of the acronyms guest Barry Shore from The JOY of Living has under his sleeves, helping people live a healthier, wealthier, and wiser life through his memorable wisdom and insights. In this episode, he joins Meny Hoffman to impart some of those with us by breaking down the three fundamentals of life and giving some tips on how to take care of them to live our best lives. Barry also shares with us his story, one that many would have given up on, but still, he managed to overcome. He talks about what caused that mindset shift and how he built and preached it to many. From the personal to the professional aspects of our lives, Barry digs up some great tips and tools about being profitable, overcoming stress, living inspirationally, and more. The Power of Joy to Transform Your Business—with Barry Shore Our guest is Barry Shore also known as the Ambassador of JOY. I'm not going to read the full bio that Barry prepared because I want you to read this episode. This episode is contagious with the amount of positivity and joy shared and much no-nonsense advice on how you could be a better person in your life. Read Barry's story and how he turned that story into a lifelong mission. Without further ado, here is my interview. Links Mentioned: www.BarryShore.com/free www.BarryShore.com https://www.LinkedIn.com/in/barryshore/ @BarryEShore – Twitter https://www.Facebook.com/groups/joyoflivingclub https://www.Instagram.com/barryeshore/ https://www.YouTube.com/channel/UC-Tn96AXiTFWtyMDGifVSKw Episode Timestamps : 00:00 PTEX Group CEO supports business growth mindset. 04:10 Spreading happiness, purpose-driven life leads to success. 07:18 2020 pandemic will be remembered for years. 10:10 Seven-foot walking wand made by a Zen master. 15:33 Reflecting on past success and mindset shift. 17:51 Barry involved in business and sense of wonder. 19:54 Questioning existential suffering and search for purpose. 23:55 Show interruption to emphasize the shift happens. 28:43 Barry, how can we be more positive? 30:20 Book titled "Joy of Living" promotes positivity. 33:57 Emphasize kindness and wisdom in all interactions. 35:24 Two ways of looking at a situation. 39:43 Don't wiggle toes for 8 seconds. 44:06 Find links in show notes for gifts. 46:44 Closing remarks from Let's Talk Business podcast.

Hudi Greenberger is well-known for his commercial photography, particularly in the area of food and cookware. But creating his photography studio was a process that involved growth and setbacks, failure and success.   Listen in as Meny Hoffman asks Hudi about his journey toward becoming one of the very best at what he does. Learn about how he started in this unusual field, the way he maintains his passion for work and some of the secrets of using photos effectively for online sales. You'll also discover some of the pitfalls (as well as the benefits) of scaling, how to get the most from your employees without smothering them, what you can learn from failure, the best ways to promote you and your services, and more.     [00:01 - 08:17] The Evolution of a Photographer Transition from music to photography driven by curiosity and creativity Early recognition of e-commerce potential in photography Realizing the power of high-quality images in driving sales   [08:18 - 16:01] Scaling and Its Challenges Scaling requires learning from experience and continuous self-education The importance of understanding business concepts like scalability Early mistakes in scaling can provide valuable lessons for future growth   [16:02 - 24:16] Passion, Creativity, and Business How to balance creative passion with business acumen Necessity of adapting and learning new skills for business growth Recognizing that passion alone isn't enough; business strategies are crucial   [24:17 - 32:00] Managing Growth and Profit Understanding the difference between growth and profit Realizing the impact of a well-managed team on business success The need for effective project management in scaling a business   [32:01 - 39:46] The Human Aspect of Business The significance of treating employees with respect and humanity Building a positive workplace culture for better productivity The reciprocal nature of employer-employee relationships     Want to connect with Hudi? Follow him on LinkedIn and Instagram. Visit his website to explode your sales!     Key Quotes:   "Don't confuse growth with profit." - Hudi Greenberger   "To me. creativity is the person that has a vision and is able to take that vision and put it into reality." - Hudi Greenberger   "Make sure your photography is answering the customer's questions before they ask it." - Hudi Greenberger     Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn   LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on  Spotify,  Apple Podcasts, or wherever you get your podcasts!

What fuels the fire inside today's most unstoppable entrepreneurs? Join host Meny Hoffman's conversation with the high-energy Ramon Ray. They cover the mental shifts and focused hustle needed to drive positive entrepreneurial momentum - from skillful networking to savvy technology integration. You'll learn Ramon's personal tales of professional reinvention, unlocking the secrets behind risks that pay dividends. With wisdom earned from toxic career failure, Ramon ignites the entrepreneurial sky, lighting the way for future business trailblazers.   Ramon Ray is an in-demand motivational speaker and event host, as well as a leading expert on personal branding and small business growth. He is the publisher of ZoneOfGenius.com and BWCDaily.com, and is a serial entrepreneur who has started 5 businesses and sold 3 of them. Ramon founded Celebrity CEO in order to help people build their personal brand, and is known for his high energy and positivity.     [00:01 - 13:47] The Value of Staying Positive & Focused Choosing positivity over negativity helps you handle challenges more effectively Implement morning rituals like devotionals, exercise & healthy eating Successful leaders have tremendous focus and clarity of vision As new tech emerges, understand it before jumping on trends Pay attention as trusted sources validate innovations   [13:48 - 24:56] Branding & Networking Strategically Some founders build personal brands, others prioritize company branding Both approaches are valid depending on your goals Turn to people, smile and introduce yourself Follow up online connections with in-person meetings Build genuine relationships, not just surface-level connections   [24:57 - 33:10] Leveraging Relationships & Technology Leverage relationships over time as opportunities arise Technology is undoubtedly a game-changing force Usage and integration matter more than just acquiring tech Tolerance for risk, persistence, self-motivation, and leadership capability are key   [33:11 - 37:03] Closing Segment Learn about your Zone of Genius and reach out to Ramon using the links Ramon on the rapid four questions   Want to connect with Ramon? Follow him on LinkedIn. Visit https://zoneofgenius.com/ to see how they help small business owners live life fulfilled.     Key Quote:   "If I'm not positive, what does that leave me with? I choose to shut off the light. What's the alternative? Darkness. - Ramon Ray       Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn   LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!  

In 2008, Tom Jackobs purchased a personal training facility… and almost went broke in the first six months. He had to learn how to sell - and those skills changed his life forever.   In this engrossing episode of Let's Talk Business, Meny Hoffman talks to Tom about the secrets of successful selling, including how to see sales as problem solving, at what point you need to keep your mouth shut, how to avoid appearing like (and being) a sleazy salesperson, how to get a prospect to give you a decision at the end of the first meeting, why the questions you ask before your presentation are more important than the presentation itself, the reasons that you are your best salesperson (and what to do about that when you are big enough to have a full sales team), and more.   [00:01 - 09:33] Opening Segment • How Tom grew up disliking sales to becoming a successful salesperson • The negative approach to sales comes from the idea that one person wins and one person loses, creating a zero-sum game • Tom's approach to sales starts with the mindset shift that salespeople are problem solvers   [09:34 - 20:50] Understanding The Process of Selling • Tom discusses his experience in sales in the fitness industry and why the consultative approach is important • Salespeople should focus on getting a decision from the prospect at the end of the conversation • Treating sales as a process will ensure you'll consistently close the deal   [20:51 - 24:49] How the Sales Process Can Set You Up for Success • Some extroverts spend too much time on rapport-building • Introverts do better if they stick to the process • As a business owner, you are the primary salesperson in your business Establish a good management process and scripting of the sales process for your team   [24:50 - 30:48] Leveraging the Power of Storytelling • Understand the needs of the client or crowd you're speaking to and address any objections throughout the presentation • Share stories and case studies of past clients, as well as your own personal story • Tailor your presentation to connect the audience to their dream outcome with your product   [30:49 - 36:54] Closing Segment • The sale is made during the questioning or discovery phase • Be comfortable having uncomfortable conversations with your client • Tom on the rapid-fire questions     Want to connect with Tom? Visit TomJackobs.com and follow him on LinkedIn, Facebook, Instagram, and Twitter. Get your FREE gift now, Tom's powerful workbook in creating an impactful story!    Key Quotes:   “If we come across as that needy salesperson or the sleazy salesperson that's pushing something on somebody that's going to turn off most of the population these days. But if we rather approach it as we are problem solvers and our first initial obligation and duty for that prospect is to find out what their problem is.” - Tom Jackobs   “I am a problem solver now, and I have to find a process to sell. And that's the key word is that it's a process. And when you treat it like a process, then you do it the same way each and every time and you'll get the same result, which is the sale at the end of it.” - Tom Jackobs   “There's no reason that a decision should not be made. And oftentimes, I'm giving them the agenda of what's going to happen and at the end of our conversation, we're going to make a decision together, whether this is a good fit for you or not, either is okay, but we do want to make a decision today.” - Tom Jackobs     Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn   LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!   

Join us for an informal chat between Ptex CEO Meny Hoffman & Strategist Shlomo Grossman as they debrief and discuss the recent Ptex Group rebrand. Listen to the challenges companies face when rebranding, as well as the important ingredients that make a branding project successful.   Key Highlights:   [00:00 - 02:30] Intro to Episode [02:30 - 05:30] Why Rebrand [05:30 - 06:26] The Next Step [06:26 - 07:56] Market Confusion [07:56 - 12:11] Brand Narrative [12:11 - 16:34] The New Platform (Target Audience, Common Denominator) [16:34 - 19:10] Hero vs Guide     Key Quotes:     “You need to have a brand that you personally are very comfortable with.” - Meny Hoffman   “A great brand becomes the way your salespeople are talking about your brand.” - Meny Hoffman     Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn   LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!   

I had the pleasure of being on Meny Hoffman's "Let's Talk Business" podcast where talked about all the best strategies for long-term business success.  Business success is always connected to success in other areas of life. In this episode, we discuss the importance of personal development as a part of business success, the need to create an integrated life, the necessity of having a vision, and the ways to divide that vision into bite-size goals, avoiding the fear of failure, the importance of having partners and mentors to whom you can be accountable, and much more.  Can't wait to hear your thoughts! --- Support this podcast: https://podcasters.spotify.com/pod/show/shmuel-reichman/support

Sometimes, we like to imagine that business success can be separated from success in other areas of life. But as Meny Hoffman, host of the Let's Talk Business Podcast, often says, life is like a car with four wheels: the wheels of spiritual goals, financial goals, health goals, and family goals; if one wheel is flat, the others won't do much good.   In this conversation with international speaker, bestselling author, business coach, and CEO of Self-Mastery Academy Rabbi Shmuel Reichman, Meny and Shmuel discuss the importance of personal development as a part of business success, the need to create an integrated life, the necessity of having a vision and the ways to divide that vision into bite-size goals, avoiding irrational fears of failure, having partners to whom you can be accountable, and much more.     [00:01 - 07:45] Opening Segment • Introducing Rabbi Shmuel Reichman An international speaker, bestselling author, business coach, and CEO of Self Mastery Academy • Personal development is vital to personal success, family success, and business success • Shmuel's expertise on topics of business, psychology, Jewish thought, and leadership   [07:46 - 22:30] How Self-Development Can Help You Achieve Financial Success • We need to live a blended life, focusing on spiritual goals, financial goals, health goals, and family goals • Personal development is not just about growth but also about balance and long-term success The recipe for success is to understand who you are and tap into your greatness • Success in personal life does not need outside approval   [22:31 - 36:18] A Guide to Self-Development and Personal Growth • Why you need to get a clear sense of your identity and purpose in life People who are stuck need coaching or consulting from someone outside themselves to push them • The importance of building habits and getting accountability from friends or family • The only way to start is to build a mindset and overcome limiting beliefs   [36:19 - 49:35] Mastering Self-Awareness and Building a Shared Vision • Success takes years of hard work and dedication - focus on micro wins and momentum • Self-awareness, confidence, and patience are hard to quantify • Surround yourself with the right types of people and ideas that will help you grow • Mixing family and business is possible if done right   [49:36 - 58:35] Closing Segment • Businesses sometimes fall apart due to different values or visions • The importance of communication, shared values, and understanding each other's concerns • Schnuel on the rapid-fire questions     Connect with Schmuel on LinkedIn and Instagram. Visit his website to think deeper, leave inspired, and achieve the extraordinary!     Key Quotes:     “If you really want to do something with your life, you have to figure out how to support it yourself.” - Shmuel Reichman   “The only way that you're going to get different results in life is if you evolve. If you do what you've always done, you're going to get what you've always gotten.” - Shmuel Reichman   “Your job in life is to figure out what's incredible within you.” - Shmuel Reichman   “The best possible life is where everything is harmoniously building towards a shared vision direction.” - Shmuel Reichman       Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn   LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Almost every business owner dreams of scaling their company, turning it from a small operation into a multinational corporation. Yoni Mazor, Co-Founder and CGO of GETIDA, actually managed to do it, creating the largest organization in the world dedicated to Amazon FBA auditing with more than 180 employees in 7 countries.    In this episode of Let's Talk Business, Meny and Yoni have a candid discussion about when it's time to scale a business, what types of investors you should consider, the importance of creating a company culture that will survive your future growth and more. Yoni also offers some practical tips for Amazon sellers on how to increase their profit margins and get back money that you may have assumed was gone forever. It's a great conversation that might just change the way you understand scaling, so don't miss it!    Yoni began developing GETIDA after successfully founding and operating a $20 million yearly Amazon FBA business, selling fashion brands internationally. GETIDA specializes in Amazon discrepancy analytics and consulting. By utilizing data visibility technology, GETIDA focuses on discovering and managing financial and inventory-related discrepancies with tens of billions of daily transactions.    [00:00 - 12:50] Opening Segment • How GETIDA has scaled into the largest organization dedicated to Amazon FBA auditing • How the landscape of the Amazon space has changed drastically over the last 20 years • The challenges facing Amazon sellers in the age of increased competition • Sellers have to be good at all aspects of their business to succeed   [12:51 - 24:52] Maximizing Amazon FBA Reimbursements and Refunds with GETIDA • Amazon provides reimbursement or refund for losses incurred in shipping, storage, and returns • Sellers have to bear the responsibility of reconciling discrepancies • GETIDA's mission is to help sellers get maximum FBA reimbursements and refunds How it is achieving rapid expansion and maintaining its culture   [24:53 - 36:35] The Story of Successful Bootstrapping and Private Equity Investment • Good people with honesty and humility are vital to growing a successful company • People are the foundation of every major empire, politically, business-wise, or financially • Staying focused on one niche instead of becoming a jack-of-all-trades master of none • How to leverage strategic investment and smart money for long-term success   [36:36 - 43:58] Closing Segment • Amazon sellers should reconcile shipments to ensure they receive the retail value and make a profit • Yoni's secret weapon for success • Yoni on the rapid four questions   Want to connect with Yoni? Follow him on LinkedIn, Instagram, and Facebook. Head to GETIDA, improving the overall operations of Amazon FBA sellers!   Key Quotes:   “Our mission today is pretty simple, is just to make sure that Amazon FBA sellers all over the world get the maximum FBA reimbursements and refunds that they're eligible to receive.” - Yoni Mazor   “What counts for a business is not gross revenue is always the bottom line net profit.” - Meny Hoffman   “You want to build a good team around you that can really provide something at a large scale if you have the ambition to go large scale.” - Yoni Mazor   Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn   LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!   

When Eli Rosenbloom noticed that the price of certain specialized vehicles was unusually high, he started to do some research - and soon started to manufacture them himself. The result? His company, FR Conversions, is on the road to becoming the biggest ambulance manufacturer in the United States and potentially the world. Meny Hoffman and Eli talk about the problem of knowing too much before you start, understanding the barrier to entry before you invest, the issue of information sharing, the best way to train employees, the importance of choosing a specific avatar, and much more. With over 20 years of experience as an owner and operator, Eli Rosenbaum has executive management experience in emergency pre-hospital care, manufacturing, and software. He got his start as a commercial ambulance operator & EMT and eventually went into vehicle manufacturing while simultaneously developing ERP software for manufacturing and distribution. He is currently the CEO of FR Conversions, the only ambulance manufacturer worldwide that has increased production during Covid. Key Highlights: [00:01 - 07:18] Opening Segment • Eli's journey from commercial ambulance operator to van conversion company owner How he has expanded his portfolio and opened several new factories • How to help alleviate logistical problems in manufacturing and distribution • Where the idea for manufacturing wheelchair-accessible vehicles comes from [07:19 - 14:02] The High Cost and Complexity of Building Wheelchair Accessible Vehicles • Wheelchair-accessible vehicles are expensive and were not profitable 20 years ago • Why the complexity of building a mobility van is much greater than building an ambulance • How Eli took apart and rebuilt his van with the help of a fabrication shop • The need for more affordable wheelchair-accessible vehicles [14:03 - 20:55] The Challenges and Successes of Building Customized Vans and Ambulances • Minivans are a small segment with low demand and high cost to produce • Building a car is complicated with thousands of parts, and custom fabrication is expensive The barrier to entry for manufacturing vehicles • Why the target audience for Eli's vehicles is himself [20:56 - 27:26]From Craigslist to Cohesive Distribution Model for B2B Vehicles • Understanding your client is crucial in B2B and B2C businesses The power dynamic between the customer and the company • Service and maintenance are critical in industries where downtime is not an option • Business models should be based on passion and target customers, not just profitability [27:27 - 34:05] Scaling Up a Unique Manufacturing Business • How labor is the biggest challenge for FR Conversions • Information sharing is a significant challenge as the company scales The need for better systems to handle escalating complexity • How building software has been a secret sauce for managing the process of scaling up [34:06 - 44:51] Closing Segment • Tips on delegation and root cause analysis for business success Delegating authority and responsibility is vital for scaling up • Understand the root cause of problems, not just the surface issue Want to connect with Eli Rosenbloom? Follow him on LinkedIn. Head to FR Conversions to explore the innovative conversion van solutions for everybody!  Key Quotes: “Understand enough about your business that you can keep on making or help make informed decisions..” - Eli Rosenbloom “When you teach people, don't teach them the what to do; teach them the why. When they bring you problems, don't attack the problem for what it appears to be; attack it for what's the root cause.” - Eli Rosenbloom “The right hand never knows what the left hand is doing.” - Eli Rosenbloom Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts! 

It's not uncommon for businesses to initiate an advertising campaign, only to watch it fail miserably. Chayale Kaufman, a media strategist, marketing professional, and the founder of the Jewish Content Network and ConsultWrite Media, explains that companies often ignore the importance of strategy, consistency, and choosing the right media outlets and that some tweaks to the way they implement their marketing strategy can do wonders for increasing its effectiveness. In this fascinating conversation, Chayale and Meny Hoffman talk about the secret to effective sales, what it means to have a marketing strategy, achieve a work-life balance, and much more. Chayale Kaufman is a veteran marketing professional and media strategist with experience spanning over 18 years and thousands of marketing campaigns. After starting as a secretary at a large newspaper and later moving into advertising, Chayale discovered a passion for marketing and a love of sales - a love which she now tries to impart to her clients, and which has helped her become a well-known expert in the Jewish advertising world. She is the founder and owner of the Jewish Content Network & ConsultWrite Media. Key Highlights: [00:01 - 07:31] Opening Segment • How Chayale ended up creating the Jewish Content Network Creating content that engages and connects with the Jewish community • Chayale shares her career path and how she became successful in sales Her advice for aspiring sales professionals [07:32 - 21:17] Moving On From Sales: How One Woman Succeeded • Why sales is an amazing opportunity that can lead to success and fulfillment • Rejection is something that new salespeople have to learn to deal with Salespeople need to have a strong will to overcome rejection and negativity • What the Jewish Content Network is and what it does Offering a solution for businesses that don't have time or resources to create their content Planning and budgeting for marketing campaigns [21:18 - 34:13] Creating a Successful Marketing Campaign • What small businesses should do to improve their branding and marketing efforts Focusing on their LinkedIn profile, developing a personal brand, and creating a marketing budget • Make sure to have a marketing strategy in place and track metrics to measure success Successful campaigns have a consistent message, focus on a specific target market, and have the potential to inspire people to take action • The importance of having a work-life balance Set boundaries and figure out ways to make sure you're not missing out on important aspects of your lives [34:14 - 43:43] Closing Segment • Q&A: How to determine the right amount to pay your employees • Chayale on there paid four questions Want to connect with Chayale? Follow her on LinkedIn, and visit the Jewish Content Network and promote your business! Key Quotes: "I love getting to know the people behind the product. Understanding them and actually being able to come up with a solution for them." - Chayale Kaufman Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

In this Prime Talk Podcast Sponsored by GETIDA – Meny Hoffman - CEO of Ptex Group, talks about educating Amazon sellers on how to reach their maximum potential and also more information about his life's journey. #menyhoffman #ecombroker About Meny Hoffman of Ptex Group - https://www.ptexgroup.com Ptex Group offers strategic marketing, design, printing, web development, and call center services. Find out more about GETIDA: https://getida.com/ Please subscribe to our channel and share your thoughts and comments below. Stay safe and healthy in the meantime!

In this episode of Startup Hustle, Andrew Morgans and Meny Hoffman, CEO of Ptex Group, talk about long game strategies for eCommerce and Amazon. Hear key insights on how to set up your business for success and keep it sustainable.   Find Startup Hustle Everywhere: https://gigb.co/l/YEh5   This episode is sponsored by Full Scale: https://fullscale.io/   Learn more about Ptex Group: https://ptexgroup.com/ Learn more about Marknology: https://www.marknology.com/     See omnystudio.com/listener for privacy information.

Our guest today is Meny Hoffman of Ptex Group. Meny is many things. He does things in the area of marketing and business growth, working with all types of companies from around the world. But today we will be focusing on something he helps leaders with: effective leadership for growing companies. Listen closely as we discuss some key principals that you can apply right after this episode to improve your leadership and performance of your organization. Meny Hoffman is the CEO of Ptex Group, an award-winning branding, and marketing agency headquartered in Brooklyn, NY. A lifelong entrepreneur, passionate about creating winning strategies that help growing businesses flourish, Meny has been successfully helping brands grow and thrive since 2001. He is the founder of the Let's Talk Business (LTB) podcast, designed to provide entrepreneurs with powerful tools they'll need to learn, grow and lead. After listening to today's episode, visit his website to learn more about the Ptex Group.

What You'll Learn From This Episode: How to reach your fullest potential in your business Think about delegation, marketing, and sales Managing your business growth Related Links and Resources: I ended up writing a full guide where it leads you not only on the conceptional part and the strategy behind it, it also gives you step by step on how to actually do it. And literally start by taking the next few days and write down everything you do and then start figuring out what are the things that you're going to be delegating. And we also share the 5 steps of the proper delegation. The way to get it is our main website, it's www.ptexgroup.com/delegation Summary: Meny Hoffman is the CEO of Ptex Group, an award-winning branding, and marketing agency headquartered in Brooklyn, NY. A lifelong entrepreneur passionate about creating winning strategies that help growing businesses flourish, Meny has been successfully helping brands grow and thrive since 2001. He is the founder of the Let's Talk Business (LTB) platform, a movement to provide entrepreneurs with powerful tools needed to learn, grow and lead. Meny is a popular speaker who shares his strategies at regional corporations and conferences. He is a proud husband and a lucky father of eight. Here are the highlights of this episode: 1:30 Meny's ideal Client: Our ideal client is we help growing businesses flourish. Which means you have a proof of concept, you are committed to what you're doing but you're looking to go to the next level. We're there to support you. 1:57 Problem Meny helps solve: We're looking at clients that have a power and also have a product that they want to bring in the market or it's already in the market but they're not maximizing the potential. They're coming to us and maybe they need to clarify their communication, their messaging, and ultimately their branding and marketing. And they're looking to get that out so that they can help more people and make the world a better place. 2:38 Typical symptoms that clients do before reaching out to Meny: There're so many good people out there with great products and services, but they're not reaching their fullest potential. And the goal is, you got to at one point reach out to people that have done it and have worked with other companies to figure out "what is my next step if I really want to move the needle forward?" either internally in my company or externally in the marketing, branding, so on and so forth. You reach out; because when you reach out, sometimes you get some thinking out of the box and you want to get their perspective. Because sometimes you can be so in it, and working in it versus working on it. 3:43 What are some of the common mistakes that folks make before finding Meny and his solution: First of all, you got to know that you could stay a solo entrepreneur, which means is that you have limitations not only in time which is the most important thing that we have which were limited, but more importantly in skills. And when you're not surrounding yourself with other people that could actually help you and support you in what you need to do, then you're missing out. So, think about delegation, think about marketing, think about sales. You might be the best inventor but if you don't have sales skills and you don't have sales personnel that will help you out, it's not going anywhere. And this you could apply what I've just said to every part of your business. It could be in finance; you could have the greatest product in building the greatest company but if nobody in the company is really focused on financing, margins, and so on and so forth, you might find out that it's a great hobby if you're not making money. 4:57 Meny's Valuable Free Action (VFA): When speaking about delegation, just continuing on this topic, I've coached hundreds of CEO's or C-level executives within companies, within different programs, and the likes of business, or leader's forums and conferences.

Meny Hoffman is the CEO of Ptex Group, an award-winning branding, and marketing agency headquartered in Brooklyn, NY. A lifelong entrepreneur, passionate about creating winning strategies that help growing businesses flourish, Meny has been successfully helping brands grow and thrive since 2001.   Meny talks about building an agency that offers multiple services, how they offer each service effectively, what a brand truly is, and his focus on core values!

Meny Hoffman is the CEO of Ptex Group, an award-winning branding, marketing and business services agency headquartered in Brooklyn, NY. As a lifelong entrepreneur passionate about creating winning strategies that help growing businesses flourish, Meny has been successfully helping private label product brands grow and thrive since 2001, some of which have reached over 8 figures in sales. He is the founder of the Let's Talk Business (LTB) platform, a movement to provide entrepreneurs with powerful tools needed to learn, grow and lead. Meny is a popular speaker who shares his strategies at regional corporations and conferences. He is a proud husband and lucky father of seven. To learn more, visit www.menyhoffman.com. What the podcast will teach you: Why it is important to transition from an entrepreneur to a business leader to further the growth of your business Why Meny found it particularly challenging to relinquish control of aspects of his business through delegating work to others Why even growing businesses need to be prepared to scale their strategies with their growth or risk failure What activities and practices Meny follows that allow him and his team to continue to grow with their business How Meny coaches and helps develop leaders within his organization, and how he structures his weekly activities Why Meny considers himself to be the Chief Culture Officer at Ptex Group, and why culture is such a key focus of his work How Meny defines a great culture, and how he brings the members of his team into alignment on their core values What practical benefits a company can expect from dedicating time and energy to culture work Resources: Website: www.ptexgroup.com Website: www.ptexgroup.com/podcast LinkedIn: www.linkedin.com/in/menyhoffman/

He's the founder of the popular email series "Let's Talk Business", and he's been featured in Crain's Magazine, The Daily News, The New York Enterprise Report and the American Express OPEN Forum. Renowned for his ability to provide clients with advanced business-boosting tactics and strategic marketing solutions for achieving success, Meny Hoffman is the CEO of Ptex Group, an Inc. 5000-ranked company, the founder of LTB Summit, as well as a co-author of "The Only Business Book You'll Ever Need", which he wrote alongside Brian Tracy and many others. He delivered a live keynote presentation at the InfusionCon marketing automation conference, and was honored with an Official Proclamation by Brooklyn Borough President Marty Markowitz for his work in encouraging entrepreneurism amongst New York businesses. He's a husband, a father, a best-selling author and speaker, angel investor, and a lifelong power entrepreneur. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Meny Hoffman is CEO of Ptex Group, an award-winning business solutions agency headquartered in Brooklyn, NY. A lifelong entrepreneur, he is passionate about collaborating with growing businesses to create winning strategies that allow them to lead and flourish. Meny is also the founder of the LTB (Let's Talk Business) platform, which offers business education to entrepreneurs and businesspeople looking to learn, grow, and lead. He is a proud husband and father of seven.    In this interview Meny shares:   Fill your clients' needs The future of print Knock on doors to launch your business When to diversify your business verticals The importance of the “1 thing” Creating a company culture Importance of business books The difference between marketing and advertising Creating a brand with distribution on Amazon Creating a Brand Perception The strengths and weaknesses of the Jewish Community in Business Learn more about Ptex www.ptexgroup.com Download the top 10 recommend books  www.menyhoffman.com Learn more about the Leaders Forum  www.ltbhub.com/leaders-forum