Podcasts about lancome

Have you ever felt lost or unfulfilled, wondering if you're truly following your passion? You're not alone, and the good news is, there's a way to uncover what your soul is really calling for.   Join Elysia Skye on a transformative journey to uncover your soul's true calling! In this inspiring video, Elysia shares her wisdom and expertise to help you discover your life's purpose and unlock your full potential. Whether you're feeling lost, stuck, or simply curious about your path, this video is for you. Get ready to tap into your inner guidance, overcome self-doubt, and align with your highest self.  Discover the signs and signals that your soul is trying to communicate with you, and learn how to trust your intuition and make decisions that align with your true north. If you're ready to awaken to your soul's true calling and live a life of purpose, passion, and fulfillment, watch this video now! Elysia Skye has over 18 years of experience leading and supporting corporate and individual clients through speaking engagements, workshops, and video production. Her work is based on the foundations of mindfulness and stress reduction for increased productivity and happiness. Bridging mindfulness and creativity, Elysia has produced and directed branded content, training videos, and entertaining digitally televised fundraisers. Some of her clients include GAP inc, Banana Republic, L'Oreal, Wal Mart, YouTube, Google, Snapchat, Warner Brothers, Lancome, Sony, NBC, Disney, Oprah, Vanderbilt University, Pepperdine University, USC, NYU, UC Berkeley, Arizona State University, March for Science, Wisconsin Democrats, Pennsylvania Democrats, Voto Latino, No Kid Hungry, as well as many others. Elysia often speaks on the topics of: Mindfulness in Recruiting, Mindfulness for Productivity, Career Expansion, Mindful Eating, Listening to Your Intuition for Business Success, and has led weekly mindfulness morning meditations for thousands of leaders and store employees. She also facilitates Corporate Mindfulness 1:1 Coaching and Wellness Makeover Workshops. Elysia Skye is a certified mindfulness, wellness, life purpose, clarity, happiness, and business coach. She is also certified through Andrea Quinn's QuinnEssentials for Women's Empowerment and Accomplishment coaching. elysiaskye | Twitter, Instagram, Facebook, TikTok | Linktree   My name is Rebecca Whitman, awarded Life Coach of the Year by International Association of Top Professionals. USA Today rated me Top 5 Entrepreneurs to Watch in 2024. I believe there are SEVEN pillars of abundance; spirituality, fitness, emotions, romance, mental, social, and finally your financial life. When you get all seven areas in alignment, you are Balanced, Beautiful and Abundant!  This show is rated top 1% globally in self-help and won the Positive Change Award by Speak Up Talk Radio.  These life changing interviews with amazing thought leaders will help you go from BURNED OUT to BALANCED, BEAUTIFUL and ABUNDANT! My mission is to support you in achieving work/life BALANCE so you can have more FUN and FREEDOM!  Follow me: https://www.instagram.com/rebeccaewhitman/ https://www.youtube.com/channel/UC3PaOeXvkhIHue2hreB22Vw https://www.facebook.com/rebecca.whitman https://twitter.com/RebeccaEWhitman https://www.linkedin.com/in/rebeccaewhitman/ My website is: https://www.rebeccaelizabethwhitman.com Rebecca Whitman, podcast, holistic wellness, transformative learning, balanced living, motivation, Elysia Skye, life coaching, mindfulness, personal development, spirituality, personal growth, abundance, inspiration, soul's purpose, find your purpose, success mindset, emotional well-being

Have you ever felt lost or unfulfilled, wondering if you're truly following your passion? You're not alone, and the good news is, there's a way to uncover what your soul is really calling for.   Join Elysia Skye on a transformative journey to uncover your soul's true calling! In this inspiring video, Elysia shares her wisdom and expertise to help you discover your life's purpose and unlock your full potential. Whether you're feeling lost, stuck, or simply curious about your path, this video is for you. Get ready to tap into your inner guidance, overcome self-doubt, and align with your highest self.  Discover the signs and signals that your soul is trying to communicate with you, and learn how to trust your intuition and make decisions that align with your true north. If you're ready to awaken to your soul's true calling and live a life of purpose, passion, and fulfillment, watch this video now! Elysia Skye has over 18 years of experience leading and supporting corporate and individual clients through speaking engagements, workshops, and video production. Her work is based on the foundations of mindfulness and stress reduction for increased productivity and happiness. Bridging mindfulness and creativity, Elysia has produced and directed branded content, training videos, and entertaining digitally televised fundraisers. Some of her clients include GAP inc, Banana Republic, L'Oreal, Wal Mart, YouTube, Google, Snapchat, Warner Brothers, Lancome, Sony, NBC, Disney, Oprah, Vanderbilt University, Pepperdine University, USC, NYU, UC Berkeley, Arizona State University, March for Science, Wisconsin Democrats, Pennsylvania Democrats, Voto Latino, No Kid Hungry, as well as many others. Elysia often speaks on the topics of: Mindfulness in Recruiting, Mindfulness for Productivity, Career Expansion, Mindful Eating, Listening to Your Intuition for Business Success, and has led weekly mindfulness morning meditations for thousands of leaders and store employees. She also facilitates Corporate Mindfulness 1:1 Coaching and Wellness Makeover Workshops. Elysia Skye is a certified mindfulness, wellness, life purpose, clarity, happiness, and business coach. She is also certified through Andrea Quinn's QuinnEssentials for Women's Empowerment and Accomplishment coaching. elysiaskye | Twitter, Instagram, Facebook, TikTok | Linktree   My name is Rebecca Whitman, awarded Life Coach of the Year by International Association of Top Professionals. USA Today rated me Top 5 Entrepreneurs to Watch in 2024. I believe there are SEVEN pillars of abundance; spirituality, fitness, emotions, romance, mental, social, and finally your financial life. When you get all seven areas in alignment, you are Balanced, Beautiful and Abundant!  This show is rated top 1% globally in self-help and won the Positive Change Award by Speak Up Talk Radio.  These life changing interviews with amazing thought leaders will help you go from BURNED OUT to BALANCED, BEAUTIFUL and ABUNDANT! My mission is to support you in achieving work/life BALANCE so you can have more FUN and FREEDOM!  Follow me: https://www.instagram.com/rebeccaewhitman/ https://www.youtube.com/channel/UC3PaOeXvkhIHue2hreB22Vw https://www.facebook.com/rebecca.whitman https://twitter.com/RebeccaEWhitman https://www.linkedin.com/in/rebeccaewhitman/ My website is: https://www.rebeccaelizabethwhitman.com Rebecca Whitman, podcast, holistic wellness, transformative learning, balanced living, motivation, Elysia Skye, life coaching, mindfulness, personal development, spirituality, personal growth, abundance, inspiration, soul's purpose, find your purpose, success mindset, emotional well-being

Balanda Atis is a pioneering cosmetic scientist and chemist. When Atis realized that there were limited options for women of color in terms of foundation tones, she started a project with L'Oreal to study skin tones across the world. Her work led to the discovery that ultramarine was the tone needed to create rich and deeper shades of brown without leaving a muddy finish. Her pioneering work led to the foundations that actress Lupita Nyong'o wore in ads for Lancome. Elle magazine named Atis as one of the 10 Black Women Making History and her work in expanding shades of makeup led to brands such as Armani, Lancome, Maybelline and Urban Decay expanding their marketing of products to women of color. Atis joins us on the vault to inspire other women of color to take charge and create passion products that uplift and inspire their communities. We are honoring Atis because she is a Caribbean-American Black woman who has made us all feel more beautiful from the inside out. How can I pursue my passion? How to advocate for yourself in the workplace as a woman of color? Ways to create diversity and inclusion in the workplace? How to build a team of allies in the workplace. What are the tools to cope with stressful situations? What are the signs of High Functioning Depression? How to Cope with High Functioning Depression.Follow Balanda Atis: Balanda Atis Instagram https://www.instagram.com/balandaatis/ Balanda Atis LinkedIn https://www.linkedin.com/in/balanda-atis-87a07089/ Balanda Atis Wikipedia https://en.wikipedia.org/wiki/Balanda_AtisFollow Dr. Judith:Instagram: https://instagram.com/drjudithjoseph TikTok: https://www.tiktok.com/@drjudithjoseph Facebook: https://www.facebook.com/drjudithjoseph Website: https://www.drjudithjoseph.com/Sign up for my newsletter here: https://www.drjudithjoseph.com/newsletter-sign-upDisclaimer: You may want to consider your individual mental health needs with a licensed medical professional. This page is not medical advice.

Rodeo Drive has gone wild. Visitors to the luxury street have fallen in love with eight colorful, life-size sculptures of animals – Wild Kong, Standing Bear, Panda and Crocodile – designed by the French artist Richard Orlinski, and part of this summer's “Rodeo Drive Celebrates Fashion”.But sculptures are only part of Orlinski's multifaceted output. He was the artist of record at the 2024 Olympic Games in Paris, he mixes up art with music and stand up comedy, and he has partnerships with international brands including Lancome, Hublot, Puma, and Disney. Now he has written a book – Pourquoi J'ai Cassé les Codes, or “Why I Broke The Codes” – about his life of going against the grain.He stopped off recently in Beverly Hills, and talked with Lyn Winter, host of Rodeo Drive - The Podcast, about his unconventional approach to art and life, starting with why he chose to celebrate wild animals in his sculpture.Animals, he says, have much to teach humans, as they “obey a virtuous circle,” and kill only for food, while humans kill for nothing. He spoke about his personal experience with a violent father, which also laid the ground for his future self: “I realized very early that I have nobody to trust, so I was very alone. And when you like that, you're angry, and you want to succeed.”He says that his fighting spirit helped him deal with initial rejection from the Parisian art world, and develop his mass appeal with a sense of freedom to do his own thing. “I'm not like a niche artist,” he says. “I'm popular, but popular in a good way. I create an emotion, even a bad emotion, but it is emotion.”Orlinski explains his admiration for Andy Warhol, why he opened his own chain of Orlinski galleries, and how he treats art more like fashion - with seasons, and a branded experience that is meant to be fun for people of all ages. The future of art display, he says, is big spaces, where visitors can eat, spend time, and enjoy a multisensory experience. “The competition is always the same. So you have to create, invent something new, and I think the artist and the galleries and the people in this industry need to create something like that.”He also talks about his book, Pourquoi J'ai Cassé les Codes, which has been a hit with the French public. It's a self-help guide of sorts, delivering life lessons from his own experiences. “Many people are very thankful about this book, because it helps them to change, to listen to the little voice inside, to follow their dreams.”While seven of Orlinski's wild creatures will leave Rodeo Drive, one work will remain permanently on view. Which one might that be, asked Winter.“I think it's the Kong with a big heart, and written on the heart is ‘Rodeo Drive', responds Orlinski. “It fits with the place, and it was made for it. This is the only piece that was really made for it.”Season 5 of Rodeo Drive – The Podcast is presented by the Rodeo Drive Committee with the support of The Hayman Family, Two Rodeo Drive, Beverly Wilshire, A Four Seasons Hotel, and the Beverly Hills Conference & Visitors Bureau.Season 5 Credits:Executive Producer and Host: Lyn WinterOn behalf of the Rodeo Drive Committee: Kay Monica RoseScriptwriter and Editorial Advisor: Frances AndertonEditor and Videographer: Hans FjellestadTheme music by Brian BanksProduction Assistant: Isabelle AlfonsoListen, subscribe, rate and review on Apple Podcasts, Spotify or wherever you get your podcasts.Visit the website: https://rodeodrive-bh.com/podcast/Join us on Instagram @rodeodrive Hosted on Acast. See acast.com/privacy for more information.

Marketing im Kopf - ein Podcast von Luis Binder  In dieser Folge wird über verschiedene Unternehmen gesprochen, da Markennamen genannt werden, handelt es sich um UNBEZAHLTE WERBUNG! In dieser Folge: In der heutigen Podcast Folge von Marketing im Kopf ist Ravi Walia zu Gast. Ravi ist Geschäftsführer einer Agentur für Social Media & Influencer Marketing und Management und arbeitet mit Marken wie Taxfix, Lancome, Rosental und Tamaris zusammen. In dieser Folge habe ich mit Ravi darüber gerochen, ob die Gehälter von Influencern gerechtfertigt sind, wie wichtig Brand Safety bei der Arbeit mit Influencern ist und was er mit dem Satz meint "Unternehmen können ihr eigener Creator sein".  Und wie immer erfährst du in der heutigen Folge auch wieder, was der beste und schlechteste Rat war, den Ravi bisher bekommen hat und in was er gerne richtig gut wäre.  ____________________________________________ Ravi auf Linkedin:  https://www.linkedin.com/in/ravi-walia-93ba45b8/ ____________________________________________ Kanäle von Ravi: Webseite: https://www.raviwalia.com Mentoring: ⁠http://www.raviwalia.com/mentoring/⁠ Instagram: https://www.instagram.com/raviwalia/ ____________________________________________ Über den Podcast: In dem Podcast Marketing im Kopf soll es um die Frage gehen, was notwendig ist, um ein Produkt oder eine Dienstleistung gut vermarkten zu können und was für grundsätzliche Strategien verfolgt und ganz leicht umgesetzt werden können. Egal, ob du selbst im Bereich Marketing arbeitest, oder, ob du dich einfach nur für das Thema interessierst, in diesem Marketing-Podcast lernst du alle Grundlagen und Strategien, die aktuell im Marketing verwendet werden.  Vernetz dich gerne auf LinkedIn ⁠https://www.linkedin.com/in/luisbinder/⁠  Du hast Fragen, Anregungen oder Ideen? Melde dich unter: marketingimkopf@gmail.com  Die Website zum Podcast findest du hier. [⁠⁠⁠https://bit.ly/2WN7tH5⁠⁠⁠]

Marketing im Kopf - ein Podcast von Luis Binder  In dieser Folge wird über verschiedene Unternehmen gesprochen, da Markennamen genannt werden, handelt es sich um UNBEZAHLTE WERBUNG! In dieser Folge: In der heutigen Podcast Folge von Marketing im Kopf ist Ravi Walia zu Gast. Ravi ist Geschäftsführer einer Agentur für Social Media & Influencer Marketing und Management und arbeitet mit Marken wie Taxfix, Lancome, Rosental und Tamaris zusammen. In dieser Folge sprechen wir darüber, warum für Ravi Instagram die Basis eines ordentlichen Social Media Auftrittes ist, für wen Influencer-Marketing geeignet ist, was er über User Generated Content und KI-Influencer denkt und welche Veränderungen er im Social Media Bereich sieht.   ____________________________________________ Ravi auf Linkedin:  https://www.linkedin.com/in/ravi-walia-93ba45b8/ ____________________________________________ Kanäle von Ravi: Webseite: https://www.raviwalia.com Mentoring: http://www.raviwalia.com/mentoring/ Instagram: https://www.instagram.com/raviwalia/ ____________________________________________ Über den Podcast: In dem Podcast Marketing im Kopf soll es um die Frage gehen, was notwendig ist, um ein Produkt oder eine Dienstleistung gut vermarkten zu können und was für grundsätzliche Strategien verfolgt und ganz leicht umgesetzt werden können. Egal, ob du selbst im Bereich Marketing arbeitest, oder, ob du dich einfach nur für das Thema interessierst, in diesem Marketing-Podcast lernst du alle Grundlagen und Strategien, die aktuell im Marketing verwendet werden.  Vernetz dich gerne auf LinkedIn ⁠https://www.linkedin.com/in/luisbinder/⁠  Du hast Fragen, Anregungen oder Ideen? Melde dich unter: marketingimkopf@gmail.com  Die Website zum Podcast findest du hier. [⁠⁠⁠https://bit.ly/2WN7tH5⁠⁠⁠]

La empresa francesa (dueña de marcas como Maybelline o Lancome) ahonda en la crisis provocada por la desaceleración de ventas en China y los cambios de hábitos de la Generación Z

In Part Two of our Beauty Face-Off, we explore the wide-ranging arts of shimmer eyeshadow and the power of eyelash primers, sharing expert tips using both common and undiscovered brands. Alissa offers advice for those who are new to the world of makeup, while Kristi demonstrates techniques for brushing up around the eyebrows, the eyes, and the cheeks. She also tells of the time she became Marilyn Monroe.We also share excitement about the upcoming Scott Barnes Masterclass in Dallas, TX., and provide practical tips for blending and mixing products, ensuring you build a beauty routine that suits your lifestyle and budget.https://www.lissnkristi.comhttps://www.amazon.com/shop/schillehttps://www.eventbrite.com/e/scott-barnes-master-class-tickets-1036299829687STORIES:- 00:00 Start00:12 Shimmer, or glow, on the eye01:35 Eyelash Primer02:35 You want it to stay where you put it!04:10 The brush I'll never live without 05:06 Having a hard time with mascara05:20 The $500 eyelash curler06:29 A trick on Ebay07:20 Snatched and sculpted, work from out to in 07:50 The Scott Barnes Masterclass 08:06 Korean "porn star" Primer09:58 My whole new regimen of health care products10:55 I went to hairdressing school long enough to learn to do my own hair12:20 If I can't see it, I'm not worried about it 13:05 Kim Gatlin and Good Christian Bitches15:15 If you're new to makeup brands15:56 My skin has improved with these products16:30 Familiarity with clothing brands - are they late to the makeup game?18:34 Lashes: Heavier on the edge, because that's where you want the most drama19:10 Right above the waterline, I go in with a chocolate21:25 Scott's Masterclass - Downtown Dallas at 5 p.m. Nov. 9 202422:02 Q-tip - great invention23:10 Bronzers which are "buildable"24:45 I love listening to Jim Nance and Bailey Sarian 26:15 Everybody's moving to Texas28:50 Merle Norman "plaster for your face"30:05 Mary Kay has a story31:15 "Can you get that done in 3 hours?"32:32 How many bridesmaids were there? 33:18 Everyday staples for runaround makeup 35:00 Mascara and the brush 36:03 Using bronze everywhere37:22 70s and 80s looks in the future37:30 Looking for Marilyn Monroe, and finding Kristi       

In 2022, the Elections Act introduced a huge change for in-person voting – voters would now be required to present eligible photo ID at polling stations or face being turned away. The Electoral Commission had to find a way to clearly communicate the new ID requirements to the nation across a vast array of demographics, without impacting the public's motivation to vote.   The solution? Giant sticky notes. For this episode, we're joined by Susan Crown, Flick Duncan, and Kayley Almond to uncover the challenges the new law presented, the story behind the campaign, how they shifted behaviours, how they got the first ad out within 24 hours of the General Election being announced, and the incredible results the campaign has generated. What we cover in this episode Where do you begin when trying to change the behaviour of so many demographics? Going down wormholes and the importance of segmentation Overcoming apathy and understanding barriers The importance of research and accessibility How the sticky notes stood out amongst 12 options Why the team were operating at severe risk early on The pressure of overcoming negative public opinions and getting the tonality right Finding longevity in the creative How the team go the first assets out within 48 hours of the general election being announced   Bringing the ‘warm and fuzzy' to life-admin Finding the human touch (including hand written sticky notes) Key lessons in accessibility and inclusion Why post-campaign analysis is a must Connecting with key audiences The incredible results generated by the campaigns Watch the ads Voter ID: https://www.youtube.com/watch?v=WDU6_ZW-mRw Voter registration: https://www.youtube.com/watch?v=HHb8lrjRPIY  About the speakers  Susan Crown is Head of Campaigns and Corporate Identity at The Electoral Commission and is passionate about encouraging participation in democracy. An expert in marketing, press, strategic, internal, and corporate communications, Susan as extensive experience in developing behavioural change campaigns. Flick Duncan is Managing Partner at McCann Demand, leading on some of the biggest household names. With a belief in building trusted, open and collaborative partnerships, she is dedicated to achieving ambitious, world-first creativity and growing industry-leading client servicing teams. Kayley Almond is a seasoned Strategy Director at McCann Demand, celebrated for her innovative thinking and passion for igniting creative sparks that help businesses meet their growth potential. With over a decade of experience shaping impactful campaigns for esteemed brands like Hargreaves Lansdown, Lancome, and the Electoral Commission, Kayley approaches her work with humility and a desire to connect with real people.

Model, content creator and podcaster Cynthia Taylu has graced the runways and worked with Gucci, YSL, and MAC. Her career takes her to the front row of Fashion Week and within the pages of glossy mags.  Today, she reveals her off-duty beauty routine, sharing a hack for using skincare as makeup, the best products for achieving the perfect 'sunset blush,' and insider tips for matching your makeup to your outfit. LINKS TO EVERYTHING MENTIONED:  EMMA LEWISHAM Skin Reset Serum $140 Sunday Riley Good Genes Lactic Acid Treatment $199 Yves Saint Laurent All Hours Foundation $100 Lancome Teint Idole Ultra Wear $71 Revlon Colorstay Limitless Matte Lipstick $29.95 Laura Mercier Real Flawless Concealer $55 MECCA MAX Off Duty Serum Skin Tint $32 NUDESTIX Nudies Bloom All Over Dewy Color Blush Crimson Lover $60 NUDESTIX Nudies Bloom All Over Dewy Color Blush Poppy Girl $60 Yves Saint Laurent Lash Clash Mascara $65 Anastasia Beverly Hills Brow Powder Duo $41 MAC SQUIRT PLUMPING GLOSS STICK $40 M·A·C Cosmetics Lip Pencil $38 FENTY BEAUTY Gloss Bomb Universal Lip Luminizer $36 Weleda Skin Food $39.95 SUBSCRIBE:  Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Host: Lucy Neville Guest: Cynthia Taylu Producer: Cassie Merritt Audio Producer: Lu Hill Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

SCROLL FOR SPECIAL PERFUME ROOM DISCOUNT! Bayly Ledes, President of Fashion Fragrances & Cosmetics, which owns Robert Piguet Parfums, is in the the Perfume Room this week! Bayly and I discuss the making of Fracas and speculate as to why it was and has remained so seminal; she shares insider stories of Robert Piguet and of Germaine Cellier and her task and privilege of preserving their legacy; you'll learn about her late father, Beauty Publisher and Titan of the Industry, John Ledes. And of course we discsss which of your fav celebs are wearing Fracas! FRAGS MENTIONED: Marissa Zappas, Neandertal Them, JORUM STUDIO: Monolith, Trimerous; The Maker Lover, Robert Piguet: Fracas, Zazen, Bandit, Fracas, Fracas Eau Fraiche, Bandit, Rue de Cirque, Oud Delice; Revlon Charlie, YSL Opium, Jean Nate, Eau de Lancome, Dior Eau Sauvage, Mugler Angel, Madonna Truth or Dare, Robert Piguet: Fracas Eau Fraiche, Fracas SHOP: www.robertpiguetparfums.com (+ special discount!) 10% OFF RP W CODE: PERFUMEROOM (NOW-JULY 31, 2024) TUNE IN TO THE PERFUME ROOM SUBSTACK ON FRIDAY FOR EXCLUSIVE CONTENT FROM THIS INTERVIEW!

https://youtu.be/0b5b0fB0F1sWelcome listeners! I'm so excited to introduce my guest on today's episode, Lisa Scheps, Vice President at L'Oréal, where she oversees Lancome.com in the US. Lisa is a seasoned professional with a rich background in both brick-and-mortar and digital retail, having started her career in store retail before transitioning to e-commerce. She brings a wealth of knowledge and insight into the ever-evolving beauty industry.In this episode, Lisa shares her unique perspective on the shift of power from retailers to brands and now to consumers, highlighting how the rise of social media and platforms like TikTok have transformed consumer behavior. We discuss the importance of maintaining a strong brand presence across multiple channels, from the traditional beauty counter to online platforms, ensuring that consumers have a seamless and educational shopping experience.We also dive into the challenges and opportunities presented by digital transformation, the evolving role of AI in marketing, and the impact of customer-centric strategies on business success. Lisa's passion for mentorship and helping the next generation of professionals shines through, as she shares her experiences and advice for navigating the landscape of retail and e-commerce.Stay tuned for a compelling conversation filled with valuable takeaways and actionable insights from Lisa Scheps. Enjoy the episode!Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Lisa Scheps, Vice President at L'OréalLinkedIn: https://www.linkedin.com/in/lisa-a-scheps-mba-ab0003a/Takeaways:The beauty industry has seen a shift in power from retailers to brands and now to consumers, who dictate what they want, how they want it, and when they want it.Digital transformation is a complex process that requires a customer-centric approach and a deep understanding of consumer trends and behaviors.Email marketing is evolving, with declining open rates but strong click-through rates. Social listening and surveying customers are important tools for understanding consumer preferences.Lisa is passionate about mentorship and helping young professionals navigate their careers. She also has a personal interest in jewelry design.Being adaptable and open to change is crucial in the ever-evolving world of retail and marketing.Chapters:00:00 Introduction and Quick Overview03:05 The Shift in Power in the Beauty Industry06:14 Digital Transformation in the Beauty Industry09:03 The Changing Dynamics of Email Marketing and Social Listening23:44 The Challenges of Targeting Different Generations26:21 Targeting Gen X Plus and the Future of Work28:38 Passion for Mentorship and Jewelry Design30:37 Closing Thoughts and Optimism for the Future

Jeannette talks to Courtney Bagby Lupilin, the founder of Little Red Management, to discuss her journey in connecting brands with influencers in the social media space. Courtney has activated partnerships for huge brands including Disney, FOX, Hallmark, Nike, Adidas, Amazon, Dove, Lancome and more. Courtney shares her experiences of starting the business, building relationships with both brands and influencers, and navigating challenges in the industry. She emphasises the importance of trust, consistency, and aligning values when working with influencers and brands KEY TAKEAWAYS Consistency in content creation and posting is crucial for success on social media platforms, as it helps in building a strong personal brand and engaging with the audience effectively. Courtney advises not to let the fear of rejection hinder progress, emphasising the need to persevere and not take rejection personally in the entrepreneurial journey. Staying true to one's niche and expertise, rather than expanding internationally, can lead to better results and success in the long run, as it allows for a deeper understanding and specialisation in a specific area. In cases of brand misalignment or controversial situations, maintaining a strategic approach, staying quiet when necessary, and aligning with brands that share similar values are essential for reputation management and recovery. BEST MOMENTS “Sometimes I just feel like you need to like be quiet and like not say anything and let it pass." "I think sometimes it's hard when you do care about people, especially if I don't think I can get you work based on past experience” “It's a commercial, a commercial venture and everyone, everyone has money, you know, earning money is not a dirty word, right? It's a, it makes the world go round."   This is the perfect time to get focused on what YOU want to really achieve in your business, career, and life. It's never too late to be BRAVE and BOLD and unlock your inner BRILLIANCE. If you'd like to jump on a free mentoring session just DM Jeannette at info@jeannettelinfootassociates.com or sign up via Jeannette's linktree https://linktr.ee/JLinfoot VALUABLE RESOURCES Brave Bold Brilliant - https://brave-bold-brilliant.com/  Brave, Bold, Brilliant podcast series - https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970     Little Red Management - https://www.littleredmanagement.com/ ABOUT THE GUEST Courtney Bagby Lupilin, the CEO and Founder of Little Red Management, is the go-to talent manager for reality TV stars from shows on ABC, CBS, MTV and Netflix including The Bachelor Franchise, Big Brother, The Challenge, and Love is Blind. A true fangirl turned entrepreneur, Courtney merged her passion for reality television with her acumen for advertising, communications, and digital media honed at the University of Colorado at Boulder. She began her career in the corporate sector at Oracle in San Francisco, managing internal communications and events. But her passion for the celebrity side of influencer marketing led her to Los Angeles where she hustled and boldly built relationships in the reality TV world. In 2019, Courtney founded her company Little Red Management at the young age of 25. Courtney's approach to influencer and celebrity brand management is rooted in her extensive knowledge and proclivity for pop culture, her ability to foster impactful brand and talent relationships, and her unwavering commitment to helping her clients achieve their dreams. Courtney has activated partnerships for huge brands including Disney, FOX, Hallmark, Nike, Adidas, Amazon, Dove, Lancome and more. Her love for pop culture has been reinforced through her travels around the world, where she has discovered that music, TV shows, sports, and movies are the universal language that connects people from all walks of life. Courtney currently resides in Los Angeles, CA. ABOUT THE HOST Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 25 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development. Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams.  CONTACT THE HOST Jeannette's linktree - https://linktr.ee/JLinfoot https://www.jeannettelinfootassociates.com/ YOUTUBE - https://www.youtube.com/channel/UCtsU57ZGoPhm55_X0qF16_Q LinkedIn - https://uk.linkedin.com/in/jeannettelinfoot Facebook - https://uk.linkedin.com/in/jeannettelinfoot Instagram - https://www.instagram.com/jeannette.linfoot/ Email - info@jeannettelinfootassociates.com Podcast Description Jeannette Linfoot talks to incredible people about their experiences of being Brave, Bold & Brilliant, which have allowed them to unleash their full potential in business, their careers, and life in general. From the boardroom tables of ‘big' international businesses to the dining room tables of entrepreneurial start-ups, how to overcome challenges, embrace opportunities and take risks, whilst staying ‘true' to yourself is the order of the day.Travel, Bold, Brilliant, business, growth, scale, marketing, investment, investing, entrepreneurship, coach, consultant, mindset, six figures, seven figures, travel, industry, ROI, B2B, inspirational: https://linktr.ee/JLinfoot

Hilary Holmes is a makeup artist with over 15 years of international experience. 2 years ago, she founded Holme Beauty, a brand we Youbies know and love. Today, we're deep-diving into the products Hilary uses for her signature terracotta glow, including her cult-status primer, blush and setting spray. Plus, Hilary's secret product for the perfect eyeshadow base, her tips for applying your foundation without leaving streaks, and what to do if your makeup just isn't lasting. LINKS TO EVERYTHING MENTIONED:  Holme Beauty Base Primer $65 Holme Beauty Setting Spray $49 M·A·C Cosmetics Pro Longwear Paint Pot $46 LancomeTeint Idole Ultra Wear $71 Holme Beauty Loyal & Loving Lash Duo $80 SUBSCRIBE:  Subscribe to Mamamia Sign up for our free You Beauty weekly newsletter for our product recommendations, exclusive beauty news, reviews, articles, deals and much more! Want to try our new exercise app? Click here to start a seven-day free trial of MOVE by Mamamia  GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice message, and one of our Podcast Producers will come back to you ASAP. Join our You Beauty Facebook Group here. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Host: Lucy Neville Guest: Hilary Holmes Producer: Cassie Merritt Audio Producer: Lu Hill Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

Get ready to ignite your spirit with another captivating episode of the Breakfast with Tiffany Show, where we delve into the heart of self-discovery and empowerment! Hosted by the extraordinary Tiffany Rossdale, a beacon of positivity and transformation, this podcast is your compass for navigating life's challenges with grace and resilience!Tiffany brings together two remarkable trans girlfriends, Maki Gingoyon, hailing from the vibrant Philippines, and Paulie Durig, representing the serene landscapes of Switzerland, for an electrifying Facebook livestream. Their candid discussion illuminates the often-overlooked facets of dating as a trans woman, offering a beacon of hope and guidance to listeners navigating similar paths.Listeners are invited to join this dynamic trio as they peel back the layers of vulnerability and authenticity. Maki shares her journey of self-discovery, recounting the highs and lows of navigating the dating scene in a society that often misunderstands and misrepresents trans women. Paulie, with her endearing charm and wisdom, offers invaluable insights gleaned from her own experiences, emphasizing the importance of self-love and acceptance in cultivating meaningful connections.Throughout the episode, Tiffany masterfully guides the conversation, weaving in her own pearls of wisdom and encouraging listeners to embrace their uniqueness unapologetically. From debunking common misconceptions to celebrating the beauty of diversity, this episode is a testament to the resilience and strength of the trans community.As March draws to a close, mark your calendars for the upcoming Transgender Day of Visibility forum on March 31st. Join Tiffany, Maki, Paulie, and a diverse array of voices as they amplify the narratives of trans women, fostering a community of support, understanding, and empowerment.Embark on this transformative journey with us, as we navigate the complexities of love, identity, and acceptance. Tune in now and discover the power of authenticity in forging genuine connections. Don't forget to hit that follow button for more empowering episodes!Maki's website: https://makigingoyon.com/My Transgender Date: https://mytransgenderdate.com/Paulie's site: https://www.sacredspacesuisse.com/homeFacebook Pre-Survey Form: https://www.facebook.com/share/QX2tEGJnpqEorFWz/?mibextid=WC7FNeSupport the showBreakfast With Tiffany Show Official Facebook Page ~ https://www.facebook.com/breakfastwithtiffanyshow Tiffany's Instagram Account ~ https://www.instagram.com/tiffanyrossdaleofficial/ For coaching sessions & programs with Tiffany, check out her official page ~ https://www.tiffanyrossdale.com Breakfast With Tiffany Show Youtube Channel ~ https://bit.ly/3vIVzhE Breakfast With Tiffany Show Official Page ~ https://www.tiffanyrossdale.com/podcast For questions, requests, collaborations and comments, feel free to reach us via our e-mail ~ breakfastwithtiffanyshow@outlook.com

Would you like to join me on an audacious fragrance journey?Today's guest, internationally-renowned fragrance expert, Sue Phillips, is delighted to help you find your perfect post-divorce scent! Sue has developed and launched fragrances for Lancome, Avon, and even created the first perfume for Tiffany & Co. She also creates custom scents for celebrities such as Jaime Foxx, Zendaya and Katie Holmes. In today's episode, “What's Your Scent-sual Style,” Sue will help YOU create the perfect post-divorce fragrance just like her celebrity clients. Do you desire a more stimulatingly spicy scent or a fresh and fabulous new fragrance?Get ready to smell as delicious as you feel on this new episode of Sadie's Divorced and Happy podcast!Learn more about Sue's fragrances and events at: https://suephillips.com/Take Sue's scent quiz here: https://suephillips.com/pages/scent-personality-quizLearn about Sue's scent club: https://suephillips.com/pages/sue-phillips-scent-clubFind Sue's Book, The Power of Perfume, on AmazonFollow Sue on social media at: @scentfullysue (IG) or @suephillips (FB)Learn Your Dating Flavor Profile. Take the Vanilla, Strawberry, Sprinkles quiz for free here: https://www.divorcedandhappy.net/vssquizLeave Your Sweet and Creamy Quiz Comments Here: SpeakPipebit.lyShop for your Divorced and Happy Flare: https://bit.ly/SDHmerchandiseFollow me on Social Media (IG, FB, Tiktok, Youtube and Pinterest): @sadies@divorcedandhappySponsorship: Interested in sponsoring the podcast? Email contact@divorcedandhappy.net to learn more. What's Your Burning Question? Leave me a burning question OR answer mine on Speak Pipe using this link: https://bit.ly/SDHSpeakPipeYou can also visit the home page of my website, DivorcedandHappy.net to leave your Burning Question! Rate & Review on iTunes and Spotify: If you found value in today's episode or have been enjoying the podcast for some time now, please rate, review and share with your community! iTunes: https://podcasts.apple.com/us/podcast/sadies-divorced-and-happy/id1546035678Spotify: https://spoti.fi/3qyUfz9Podcast Episodes: Listen to all the Sadie's Divorced and Happy episodes at https://www.divorcedandhappy.net/podcastJoin the Twin Cities Divorced and Happy Meet Up Page: https://www.meetup.com/divorced-and-happy/Join the Chicago's Divorced and Happy Meet Up Page: https://www.meetup.com/chicago-divorced-singles/Join the Denver's Divorced and Happy Meet Up Page: https://www.meetup.com/denver-divorced-singles/Buy Me a Coffee: If you found value in today's episode please consider buying me a "cup of coffee" @ https://www.buymeacoffee.com/sadiemarieDivorced and Happy Blog: Visit my blog at divorcedandhappy.net/blog#sadiesdivorcedandhappypodcast #divorce #lifeafterdivorce #getsprinkled #divorcehumor #divorcecommunity #soloeposide #divorcedwoman #divorcedman #dessert #divorcepodcast #divorcedsingles #meetupevents #divorcedandhappymeetups #contestwinner #burningquestions #caution #uncensored #divorceblog...

Länk till Lancome:https://www.google.com/url?q=https://www.kicks.se/lancome/hudvard/ansiktsvard/anti-aging/advanced-genifique-youth-activating-concentrate-serum-30-ml?utm_source%3Dpodcast1%26utm_medium%3Daudio%26utm_campaign%3Dla_superserum_q124&source=gmail-imap&ust=1705921772000000&usg=AOvVaw3qsThSjPVBDBayW4azza0Zhttps://www.google.com/url?q=https://www.kicks.se/lancome/hudvard/ansiktsvard/ansiktsserum/renergie-h.c.f-triple-serum-50-ml?utm_source%3Dpodcast1%26utm_medium%3Daudio%26utm_campaign%3Dla_superserum_q124&source=gmail-imap&ust=1705921772000000&usg=AOvVaw2JoruVbK-KbYwRVE6THK5tKlipps av Victor Ganguly Hosted on Acast. See acast.com/privacy for more information.

Join me on a profound journey with the incredible Ezinne Iroanya, beauty industry titan and CEO of SKN Muse, as we explore her inspiring story of resilience and rebirth. Listen in as Ezinne shares the pivotal moments of her life, from bravely moving to the United States alone at 16 to overcoming an abusive relationship. Her tale is a testament to the power of personal and professional transformation, illustrating how authenticity and voice can empower oneself and others.Ezinne's commitment to inclusivity shines through as she discusses how her company fosters self-expression and provides therapy sessions for children in underserved communities, underlining beauty's role as a tool for rest and financial empowerment, particularly for black women. Discover the impactful strides Ezinne has made in the beauty industry, where she has carved a niche for herself as a perfumer and later as a national artist for prestigious brands like Lancôme and Dior.Listen as she recounts stories of lifting women's spirits through skincare and makeup, and how mentorship shaped her professional growth. Her journey is marked by the transformational influence of beauty on individuals' lives and the profound impact good leadership can have on personal success. We will explore the trials and triumphs of entrepreneurial life during a global pandemic as Ezinne recounts the excitement of SKN Muse's soft launch and the subsequent pivot required to face the pandemic's challenges head-on, highlighting the significance of visual marketing in a time when physical interaction with products was limited.The joy of food adventures and the fortuitous boost from an unexpected endorsement by Beyoncé become anecdotes in a broader narrative about perseverance and the influence of powerful networks. Additionally, we confront the harsh realities black women founders face in fundraising, debunking myths and emphasizing the importance of mindset and sustainable growth strategies amidst financial adversities.As a special gift to The ReLaunch listeners, Ezinne is offering a 20% discount on products in her store. Visit https://sknmuse.com/ and use coupon code RELAUNCH20 at checkout. About our Guest:Ezinne Iroanya is a beauty industry expert with 13+ years at prestigious brands like Lancome & Dior. She's now CEO of SKNMUSE, promoting inclusivity in luxury beauty. Under her leadership, SKNMUSE gained recognition from Beyonce, Issa Rae, Vogue, ELLE USA, and more. As a16z's 2022 Cultural Genius, she's raised $300,000+ in grants, including from Glossier & Cantu. Using beauty as a tool for financial empowerment, her company has sponsored 100+ therapy sessions for kids in underserved communities. She champions authentic representation, empowering all, especially Black women, to embrace beauty as a tool for rest, self-expression, and empowerment.https://sknmuse.com/Start Your ReLaunch Journey Today: https://therelaunchco.comInterested in being a guest on the ReLaunch Podcast or booking Hilary as a guest? Email UsFind Us on Your Favorite Podcast App - Subscribe Now

Välkommen till Sveriges bjussigaste podd där vi, Malin Falk Gramer och Jessica Lasses, plöjer igenom vardagskaos, mammaliv, karriär och roliga anekdoter. Vi svarar även på en lyssnarfråga varje avsnitt! Hör av er till oss på Instagram så löser vi era livsproblem: @malingramer & @jessicalassesLänk till Lancome:https://www.google.com/url?q=https://www.kicks.se/lancome/hudvard/ansiktsvard/anti-aging/advanced-genifique-youth-activating-concentrate-serum-30-ml?utm_source%3Dpodcast1%26utm_medium%3Daudio%26utm_campaign%3Dla_superserum_q124&source=gmail-imap&ust=1705921772000000&usg=AOvVaw3qsThSjPVBDBayW4azza0Zhttps://www.google.com/url?q=https://www.kicks.se/lancome/hudvard/ansiktsvard/ansiktsserum/renergie-h.c.f-triple-serum-50-ml?utm_source%3Dpodcast1%26utm_medium%3Daudio%26utm_campaign%3Dla_superserum_q124&source=gmail-imap&ust=1705921772000000&usg=AOvVaw2JoruVbK-KbYwRVE6THK5tKlipps av Victor Ganguly Hosted on Acast. See acast.com/privacy for more information.

Jessica och Marcus cuttar sina kostnader för att spara pengar, men det finns gränser på vad och vilka besparingar som ska göras. Malin och familjen är i fjällen, Calle har abstinens medan Malin bara beter sig gubbigt. Sen var det det där med att råka ha med sig redan betalda varor på matbutiken och ovärderliga spartips. Lyssna det blir kul!Länk till Lancome:https://www.google.com/url?q=https://www.kicks.se/lancome/hudvard/ansiktsvard/anti-aging/advanced-genifique-youth-activating-concentrate-serum-30-ml?utm_source%3Dpodcast1%26utm_medium%3Daudio%26utm_campaign%3Dla_superserum_q124&source=gmail-imap&ust=1705921772000000&usg=AOvVaw3qsThSjPVBDBayW4azza0Zhttps://www.google.com/url?q=https://www.kicks.se/lancome/hudvard/ansiktsvard/ansiktsserum/renergie-h.c.f-triple-serum-50-ml?utm_source%3Dpodcast1%26utm_medium%3Daudio%26utm_campaign%3Dla_superserum_q124&source=gmail-imap&ust=1705921772000000&usg=AOvVaw2JoruVbK-KbYwRVE6THK5tKlipps av Victor Ganguly Hosted on Acast. See acast.com/privacy for more information.

Malin har varit hos tandläkaren med och allt urartades till en Mr Bean sketch där bedövningsprutan hamnade lite här och där. Jessica har för en gångs skull planerat en framtida semester. Och den vita månaden har tydligen börjat hemma hos familjen Gramer Falk, vi är inte eniga över om det är ett bra beslut eller ej. Vad händer egentligen med Jessicas utredningen. sen var det det där när vi rasar vi över bedragarna i Marbella. Lyssna det blir kul.Länk till Lancome:https://www.google.com/url?q=https://www.kicks.se/lancome/hudvard/ansiktsvard/anti-aging/advanced-genifique-youth-activating-concentrate-serum-30-ml?utm_source%3Dpodcast1%26utm_medium%3Daudio%26utm_campaign%3Dla_superserum_q124&source=gmail-imap&ust=1705921772000000&usg=AOvVaw3qsThSjPVBDBayW4azza0Zhttps://www.google.com/url?q=https://www.kicks.se/lancome/hudvard/ansiktsvard/ansiktsserum/renergie-h.c.f-triple-serum-50-ml?utm_source%3Dpodcast1%26utm_medium%3Daudio%26utm_campaign%3Dla_superserum_q124&source=gmail-imap&ust=1705921772000000&usg=AOvVaw2JoruVbK-KbYwRVE6THK5tKlipps av Victor Ganguly Hosted on Acast. See acast.com/privacy for more information.

The Braw and The Brave is a podcast about people and their passions. Episode 223 is in conversation with Charlie of Bang Bang Scotland. Starting off her professional life studying dance in Liverpool, Charlie pursued a career in performing and choreographing, working across the UK on a plethora of projects and productions, from theatre to education, cabaret to community work. It was then a move into working in retail with brands such as Chanel, YSL, Lancome, Christian Dior and Tom Ford that then sparked an interest in makeup…something she'd already perfected as a dancer. From bridal makeup to working with bands and brands, Bang Bang Scotland is highly respected name within the industry and now, with a decades of experience, Charlie balances her two passions, dance and makeup artistry, going after the things that make her soul sing. With her sparkling personality, unwavering work ethic and innate talent, Charlie is a force of nature! Bang Bang Scotland https://www.bangbangbeauty.uk/about Instagram https://www.instagram.com/bangbangscotland?igsh=aGN2anNxdDNtZnJj Facebook https://www.facebook.com/bangbangbridal If you've enjoyed this episode you can help support the production of future episodes by clicking on the Ko-Fi link below. Many thanks. https://ko-fi.com/thebrawandthebrave Follow The Braw and The Brave https://www.instagram.com/thebrawandthebravepodcast/ https://www.facebook.com/TheBrawandTheBrave https://twitter.com/BrawBrave

Becoming a successful influencer isn't necessarily about having a large following. Host Michelle Thames and talent expert Courtney Bagby Lupilin share what it takes to be a successful and profitable influencer (and it isn't your follower count). Courtney also shares tips on negotiating brand deals to ensure a strong and mutually beneficial relationship between you and the brand you're partnering with. Courtney Bagby Lupilin, CEO and Founder of Little Red Management, is the go-to talent manager for reality TV stars from shows on ABC, CBS, MTV, and Netflix including The Bachelor Franchise, Big Brother, Love is Blind, and The Circle. A true fangirl turned entrepreneur, Courtney merged her passion for reality television with her acumen for advertising, communications, and digital media honed at the University of Colorado at Boulder. She began her career in the corporate sector at Oracle in San Francisco, managing internal communications and events, but her passion for the celebrity side of influencer marketing led her to Los Angeles where she hustled and boldly built relationships in the reality TV world. In 2019, Courtney founded her company Little Red Management at the young age of 25. Courtney's approach to influencer and celebrity brand management is rooted in her extensive knowledge and proclivity for pop culture, her ability to foster impactful brand and talent relationships, and her unwavering commitment to helping her clients achieve their dreams. Courtney has activated partnerships with huge brands including Disney, FOX, Hallmark, Nike, Adidas, Amazon, Dove, Lancome, and more. Her love for pop culture has been reinforced through her travels around the world, where she has discovered that music, TV shows, sports, and movies are the universal language that connects people from all walks of life. Courtney currently resides in Los Angeles, CA.--Courtney's InstagramLittle Red Management websiteCatch up on other podcast episodes on Apple and SpotifyFollow Michelle on InstagramJoin Michelle's Cashflow Queens Facebook groupLeave a review for Social Media Decoded Support the show

Market Proof Marketing · Ep 307: The Warehouse Of Empty PromisesIn this episode, Kevin Oakley is joined by Beth Russell and Julie Jarnagin! The team dives into marketers who are struggling to integrate sales teams that want to be involved. Their advice: They can be involved, but within your boundaries. Kevin shares his new favorite thing to ask during meetings. They discuss how the marketing message in home building can get over complicated and that it's worth taking a step back, looking at the data and remembering exactly what the original offering was.Story Time (01:14)Julie has started crocheting something call a Wooble.Beth advised marketers that when sales teams want to be involved, you must remember you're the protector of the brand.Kevin's new favorite thing to say “Huh, that's interesting. What data point did you reference to get to that conclusion?”The News (23:30)Google accused of downplaying ad price manipulation (https://searchengineland.com/google-accused-downplaying-ad-price-manipulation)Homes.com Hits 100M Visitors: Zillow's Rivalry Heats Up (https://nowbam.com/homes-com-hits-100m-monthly-visitors-zillows-rivalry-heats-up/)Housing industry urges Powell and the Fed to stop raising interest rates (https://www.cnbc.com/2023/10/10/housing-industry-urges-powell-and-fed-to-stop-raising-interest-rates)RE/MAX becomes 3rd major firm to distance itself from NAR (https://www.inman.com/2023/10/06/re-max-becomes-3rd-major-firm-to-distance-itself-from-nar)59% of Recent Homebuyers Say Purchasing a House Is More Stressful Than Dating: Survey (https://www.redfin.com/news/homebuying-more-stressful-than-dating-survey/)Things We Love Things We Hate (54:21)Julie is loving her Wooble.Beth loves her portable cleaner “bissell little green” Kevin urges everyone to get the Rhode Wireless MicsQuestions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.Subscribe on iTunesFollow on SpotifyListen On StitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Transcript:KevinSo I wasn't on last week because I was sick. Yeah. And I had there was something else going on anyway, so Julie, Beth and Jen decided to have a podcast party, and I still haven't heard it yet because it doesn't come out until later today or right today. Did it come out today?BethIt came out today.KevinI've been busy. So all I know I'm and I'm kind of scared to listen to it as it just said, like boys drool and girls rule.BethI may have sent a message to the whole group saying, Girl rule, Boys drool.KevinYeah.JulieWas so much fun. Yeah every podcast should be like that.KevinThat was definitely a micro-aggression.KevinSaying that I was sad.BethI wanted you to really feel left out and that's fine.KevinThis is going to be fun. Kevin. We're going to have all new sound effects, new fun times. Let's get started. Welcome to episode 307. I'm Kevin Oakley. And with me today is Julie Jernigan and Beth Russell. Hello. Hello. Who wants to start off story time today?JulieI can start.KevinNow, what is a rule allowable?JulieSo a wooble is a little crocheted stuffed animal, basically. So what happened was that we made new phone rules for the kids because grades were slipping a little bit. Everybody was on their phones. But when you make rules about how much you can be on screens for your kids, that means that you also cannot sit there in the evenings and scroll your phone.JulieAnd I was like, Well, I need something when I don't want to read or whatever. Another option to do. So I got influenced on Instagram. I don't know if you've ever seen their little crocheted. It's a little packet and it's supposed to teach you to crochet, which I learned to crochet like ten years ago. But it had been forever and I'd never done anything like that.JulieBut they are marketing geniuses. They are so smart because, number one, the little the little thing kits they send you are expensive. Like they cost more than if you went bought your own stuff. But you don't have to figure it out. They just send it as is. Then you scan a little code and they the videos are like super beginner.JulieLike you do this step first, then you do the step, then you do the step. It's great. And then if you have a question and it can't answer it, it gives you an email address and a phone number of who to contact to ask your question to. So it's very, very much like walks you through it. And then now I've learned that they always have something new because they have all these limited editions like they'll market to you like the Frankenstein.JulieThat's only a limited time. And then I'm sure they'll come out. So they're just very smart marketers. And after I bought my first one, I was like, Well, next time I make something, I'll just buy it all myself. But then you love it so much because it's so easy and they do everything for you. And it starts with the little ring and everything.JulieBut I'm like, They're smart, they're smart. I'm just going to send you my money because you made it so easy and so fun.KevinBecause you're not on your phone as the TV on are as their music are with you on.JulieSocial.KevinMedia like gas lamps.JulieYou know, the kids are around. So, I mean, it's like family time. They're doing whatever they're doing. So it's very you know, it's whatever we're all sitting in the living room. But it was one of those things like, if you can't be on your phone and you're tired at night and you just want to sit on the couch, it's like you don't want to just sit on the couch and all, like, stare at each other.JulieSo it's nice to have something to do. So that's been my thing as a people. So it's been a lot of fun, that.BethLevel of follow up and like detail that they provided and like, and then a resource for help because I was that person to try to teach myself to crochet. Me and my daughter were both like on a mission and we're going to learn how to do this. And I could get like the first row and the second row, but like I tried to build a square and I was just like, I keep doing the wrong thing.BethI'm losing count and I'm watching this video, but it's not helping. And then I just gave up.JulieYeah. And then you find on video that helps and then you can never find it again, you know, because I went through that, too, and I taught myself. So they're smart, smart marketers.BethAnd now I want to try them. You're influencing.JulieI know I'm influencing people. People have messaged me.BethI did you, I saw it and I messaged to do.KevinI'm always the genius of artificial scarcity, which is again, part of what we sell without fail is built around around information in that case and actually maximizing the true uniqueness of each and every home site. But like how many are they really limited by how many Frankenstein wins they can create.JulieFor, you know.KevinCrochet together? No. Yeah, but it's just like the McRib or anything else. It's like back for a limited time. The Shamrock Shake, the I'm sure the grimace will be back at some point. Yeah. More people should do it. Why not have a limited edition or plan?JulieYeah.KevinOr. Or standard a limited edition Standard option or optional option? Mm hmm. That's cool.BethI like that better than limited incentives, since incentives are never limited.KevinYeah. And again, just because you're saying limited doesn't mean it has to be truly limited. That's just how you talk about it. I love it. Yeah, that's what you got.BethI had a really great conversation with a marketer this morning who is struggling to find that marriage between making salespeople feel involved and as though they have influence over not marketing.KevinBut yeah, moving times.BethThey they have a contribution. They want to feel as though they are contributing and setting boundaries of what their contributions should look like. So I had this epiphany moment during conversation of it's like when you have a buyer come in and they want to make a change to the house or they want to put their own personal twist on the house, you do that within boundaries.BethYou do that within a set number of restrictions that you have as a company, because not only is it something that you can actually do that you know, fits within the constraints of the plan and the limitations you have as an organization. And so we are constantly telling our customers that they have to live within these boundaries that we set for them.BethBut we're not doing that internally as a team, especially when it comes to marketing and that conversation between sales and marketing. So in this example, we were talking about Facebook, we were talking about, you know, on site team members having their own Facebook and putting their content out there. And they should do that within the boundaries set by the marketing team because they are representing the brand and the marketing team should be the protectors of that brand.BethIf that salesperson leaves and all of a sudden the messaging change or you can't get that Facebook page back and it has your name attached to it in ten different ways, or if they're sharing content that you can't get because they're not sending it and sharing it to you, you're just hurting your brand and hurting your company. So allow them to participate.BethAllow them to feel the level of contribution that they they can, but do it within the boundaries that you set for them.KevinYeah, it's team members are not children. What I mean by that is I have four kids. If all four kids when they were two years old, let's say they were all two year olds at the same time, and they all draw pictures. It doesn't matter what the picture looks like. I put it on the fridge. Everyone gets a picture on the fridge.KevinI do not have to put everyone's picture on the fridge. And but there is this tension of we should be curating and crowd sourcing from any available team members. And how you do that is tricky because you don't want to mock up like where marketers go to work in your CMS system, in your well-organized folders and files of images and videos, etc. You don't want to mock that up with a hundred different people sending you mostly mediocre stuff.KevinMm hmm. So you do have to find ways to allow people to contribute without promising that you'll hit publish. Yep. But the the people who are good at it, their stuff gets published. That becomes a reinforcing mechanism to encourage them to do it more. Mm hmm. And the people who keep trying, but aren't quite getting there when. When you are the team has time.KevinYou can train and try to, you know, show them how to do it better because they want to do it better at it. Yeah, it's it's interesting that employees, generally speaking, they don't feel like it's co-opting to take the company's name or their community name and say, this is the page of this thing. It's like, well, it's mine.KevinI'm just doing it. It's just me. Like, well, then you would just do it on your personal page if it was just you. So there does have to be some recognition that, like you are actually using that as your own.BethThat's exactly what we're talking about. Like they can brand themselves in terms of an expert in the real estate world or in a contract or whatever. That's fine. If they as a salesperson, they want to brand themselves, I'm fine with that. Where I get frustrated is where they are branding themselves without acknowledging the fact that they are a subset of another brand and what they are selling is not theirs.BethIt is of this homebuilder. Their product is not theirs. And so you can't take your name and put it on something that is not yours.KevinThat's fair. My my story time is my new favorite saying or a thing to try to help marketers train themselves to say more frequently in meetings or discussions with others, which is, huh, That's interesting. What data point did you reference to come to that conclusion? Hmm. Hmm. That's interesting. What data point did you reference to come to that conclusion?KevinBecause any time the market gets tough, all the feelings come out everywhere. All of the I'm the expert, I'm closer to the customer. That's the stuff we tend to hear from the set, like I'm talking to customers. I know, I know, I know. Or what we heard from one individual was I just can't believe that there's only X number of people who are interested in a new home of a certain price point to be built over the next year.KevinIn this one specific location. And like almost no matter what people tell you, I think that's a great response. People pay for that calls with you. If you're listening.BethI feel like I would pay to just be in a room where you ask somebody that question so I could just watch.KevinYeah, because either they're mean, It's it's always going to be good and not like we're not trying to trick people, but maybe they have a data point, but they're looking at it incorrectly, meaning like cancellation rate historically is one of those where people can look at that incorrectly and they're like, We're so proud. Our cancellation rate is 0% this year.KevinMaybe not something to be proud of if you're trying to, you know, get them the number of sales you want to hit. So they might just be that they have the right metric, but they're looking at it incorrectly or they're comparing it. And so that's a teachable moment that I'm like, Oh, I totally understand how you came to that conclusion.KevinIt's just there's this other nuance that let me help you understand or, you know, on the side, I'll send you other information about to clarify, or they're going to say, Well, I don't know. I just how I feel. And then that just leads me back down the path of, okay, so we don't have a data point, but what you're saying is that you need help with this problem.KevinAnd it goes back to taking things out of the tactical and back to the strategic level again. I think that's that to me is the healthy boundary. We want to talk strategically with partners in any or any silo of the organization. We want to talk strategically all the time, but just like I don't ask them, which closing technique did you use?KevinAre you sure that was the right one, saying, Hey, I think we should use this specific platform with this kind of a budget, with this kind of a message in order to solve this, this challenge, that's where things go sideways. So when they don't have any data point, it's like, awesome. So really what it is, is you're just saying that this this is a problem that you don't know how to overcome except to solve it this way.KevinAnd most of the time they're like, Yeah, that's. Can you help me with that? Yes, I can help you. I'm going to end up helping you by again separately outside of a group scenario, walking you down a different, better way to get there. Then maybe your rational initially were thinking of. But I don't I can't think of a bad outcome of that question being answered.KevinThat's why I love it so much now.JulieAnd actually you all are putting together two things that I love with your story time. So and Kevin, you know this that Steve Shoemaker used to when a sales person would come to him and say, we need more signs or we need an event, he had a little form that he would give them to fill out that said, okay, like, what would it be?JulieWhat would the goal of that be? What is this data? Which did a few different things. They either it wasn't important enough for them to even fill out. So then we didn't have to worry about it or it actually highlighted what is the thing they're trying to solve and is that the best way to solve it? Or we can can we help in another way, which is combine jobs to storytimes to me that it's like making them forcing people to to look at that, you know, the data and the problem and that and then come up with the best solution for that.KevinYeah, I think it's it's interesting to juxtapose this in all of the branding conversation that happened around the summit this year and post and how important that can be and how it can lift revenue and it can lift profitability and it can increase absorption and all those things are true. And yet the first for something that's already been launched to the world and you don't have that laboratory, it's time you go back to your blog post, Beth, about the drug industry and all the research and prep that goes into it.KevinIf something's already out in the wild, the actual best thing to do is to clarify in as extreme away as possible exactly what the offering is, to let it to make it more easily discoverable by the audience that wants it. Yeah, that's always the first place to go is are we trying to be too cute? Are we trying to overcomplicate this?KevinAre we maybe semi embarrassed of something that we don't want to talk about instead of just saying, But you would never say it this way. We are the least expensive, sheepishly built home that will allow you to have a roof over your head in the school district you want. That's not a tagline anyone's going to use, but if that's what you offer, like, the clarity of that speaks to a certain audience.KevinAnd if and if there's enough of those people, then you win. If it's easy enough. And but oftentimes what comes back is there isn't. And that's when people think we're just going to, you know, Jedi mind trick them into purchasing something that they don't want or can't afford.BethAre you guys seeing the same in your builders data that I'm seeing? Because it was came up twice today with mine, the broad messaging incentive versus the like you just talked about the very specific messaging incentive right now. You know, I have a builder, one that has a dollar amount listed on their incentive. It is still converting higher than their website, but at nearly 2%, whereas another builder with a more pointed messaging about their incentive.BethAnd what I mean by that is a actual mortgage rate listed in there, their prime messaging that's converting at a steady like 10% plus in comparison. And I think it's like one of the theories that I have behind that, especially right now, is that because one of the marketers just recently asked me, well, that confuses me when I see this whole page broken down of all these mortgage rates and the PR, And that's a lot for me and that confuses me.BethAnd for me, I think a dollar amount is just easier to understand. Well, I know what $10,000 means. I know what $15,000 means. But then I reminded them that what is this buyer seeing in their everyday life? What? It was all over the news right now? What is everyone telling them? The realtor telling them their their mortgage broker telling them it's the mortgage rates they are that is what they are inundated with in everyday life, especially if they're searching for homes.BethAnd so when they see this very specific messaging of a lower rate, they're like, oh, wait, that's interesting. And psychologically they're more likely to click on it because they know what that means versus what does $10,000 my way mean to me? How is that going to help me right now?KevinI think the real problem is that people don't understand when things need to be handed off to the next part of the process. And what I'm even.BethWaiting to use that.KevinI have, I don't use the neg, I have like them grouped by positive and negative sounds and I just don't use the negative sounds very much because people sometimes accuse me of being glass half empty, which I think is insane. That's not how I live at all. But they want they want the landing page to sell the house and overcome objections.KevinAll of that. We talk about this in the world of online sales all the time. The whole point is to have a conversation that moves people forward and makes that connection to on site sales. Mm hmm. That's that's the goal. That's also the goal of everything you're doing from a marketing advertising standpoint. And yet again, and this is the thing that I think is going to continue until sales become easier is right now the challenges that sales management or sales VP's are getting more involved in messaging as well.KevinAnd they're like, No, no, no, you have to overcome this objection on the landing page. And get a lead. Yeah, we don't want we don't want we just don't want more conversations with people. We want conversations the people are ready to buy. Yeah, because that's what I keep hearing. And the data and the qualitative conversations is the vast majority of builders, I would say 80%.KevinI know we saw plenty of activity. We have plenty of activity on site. In particular, we have enough appointments. We just can't get that final conversion to take place. And so that's where you just have to help everyone understand that the point of the promotion or the incentive is to begin a conversation, not to not to you know, get them to the point where they're just ready to sign the dotted line.KevinSo I don't I would say, but that you don't have to have an either or. But like anything else, we should constantly be saying, do you want to dig into more of this on your own or are you just ready to go do the fun stuff and make the connection and take the next step and go on site or have an appointment?KevinYou can always go deeper, but most people don't want to dig deeper into the financing. Certainly not at the top end of the funnel. And that's that's the other thing I would say is a generally still what I'm seeing anyway is that there is no incentive that's bringing vast number of new people to the market. It's still speaking primarily to that middle of the funnel and bottom of the funnel rate again, which is important because again, the number of people in your CRM system from last two and a half years is enormous.KevinAnd so finding that right message that gets those people to respond and reengage is arguably more important than trying to find the new people. Yeah.BethI've also talked to a lot of builders recently about serving the people that haven't moved forward to find out like what is the talent, the most challenging part of this market right now And holding them back, or why didn't they go with them to find out? Like we talked a lot about some about the 1 to 1, right, the personalization and things like that.BethAnd I think those survey results will tell them going back to market research will tell them that it's not the top level stuff that's interrupting them, it's the middle stuff that's interrupting them. It's the okay, well, I have the timeline. Does it match up? I have to go here. I just there's more going on than I think we think.BethAnd we can't solve it all at the top.KevinRight? Yeah, but there's there's so many ways I want to go. But we got a lot of news articles to do. I want to do. I want to pull backwards on that. Yeah. So just a little bit more. So the reason that New community launches tend to fail is that people don't know how to activate the list. Building list is typically never the problem.KevinIf it is, just call us or email, show it to you canva.com. I'll be getting people on the list generally is never the hardest part. Hard part is activating them properly and it's because they're like people who just give it their best shot. They're like, Well, we send everyone an email and no one showed up or We only got three appointments, send another one, okay, sent another email and we got five more.KevinBut that's it. It's really, really sad. Did we call everybody? No. Okay, now we're going to call it. You know, it's just layering that stuff on and there's no it's no different with incentives, especially to the database you already have. Why would you resend the same exact message with a bigger font size at the top? This time and be like, No, now really pay attention to this.KevinSo I guess the other part I'm trying to say about is you do have to pick something. You have to hit, but it doesn't have to stay that way for the whole month. Or if you're going to be emailing people twice or three times during the month, one that's text only one that's curated for marketing. Maybe something towards brochures, look at different aspects of the same message.KevinSo your first time maybe you are talking about the interest rate and then the second time around you didn't open up or interact with the first one. You weren't talking about monthly payment or you are talking about a different testimonial about how this incentive made buying possible from someone who bought last month. I think both with new community launches and with communication and promotions, people are stuck in neutral or first gear and they just keep you got to be that squirrel trying to break into the into the birdfeeder, like, how are we going to make this happen?KevinKeep trying and our message, different message.BethThat being said, like the different message is important, but also like avoid the whole $10,000 this month. Okay, now it's $15,000, now it's $20,000. Like it's clearly something's not working. If if that messaging isn't working, like, let's try a different like you're saying, try a different route. Don't just keep going with the same route and upping the dollars because that is not resonating with them.KevinYeah, I saw someone is offering real estate agents a 5% or 6% commission. I'm just like, Oh, that's like classic in those markets that are struggling. By the way. Mm hmm. You all know who you are. All all of the builders that we work with have said I reached out to to the general real estate community, and they're all like, we got no buyers for you.KevinLike, there's no one here. We don't have anyone to work with ourselves. Yeah. So giving them extra money isn't making people show up for them either. It's. It's bizarre. Yeah. That the joke in art school was if you can't if you're not a good artist, do it big. If you're really bad, do it read. And if you suck at art, make it big and read and just like just scream out louder, bigger, stronger.KevinYeah. Oh, that's great. All right. First up, from search engine Lancome. And if we can cue in Eminem's song like Guess Who's Back or controversy, we need a little controversy here. Some controversy. Google is accused of downplaying ad price manipulation. So they're being sued. They've got a couple of problems right now. Google does around antitrust and also this inflation of ad prices.KevinSome advertisers believe that Google is quietly inflating ad prices by 100%, a stark contrast to the 5% suggested by the search engine. The search engine has admitted at the federal antitrust trial that it frequently inflates ad prices by as much as 5% without telling advertisers, sometimes ten, and everyone saying, Yeah, baloney. We think it's up to 100. Now I want to get your two takes, but I just want for the audience, Google's take on this is basically, hey, you're telling us what your maximum cost per click is, what you're okay with it being.KevinAnd so, you know, we might just add a little bit, but it's still going to be under what you told us you were happy to pay per click. So all is fair, right? And it's just five or 10% and it's like a rounding error.JulieWell, number one, it's just the fact that there's no transparency that you're saying it's one thing we're calling it an auction, but it's kind of an auction and it's kind of we're setting whatever we want. The second is just that that's tied in to that. They're inflating the things to meet their own revenue goals, which I mean, obviously that's a conflict right there that doesn't help advertisers.JulieAnd then also, I just wonder, I don't know if I'm explaining this right, but really they're setting pricing on impressions. We're looking at it as just clicks. If it was a pure auction, it would feel like it was just clicks. But how they're raising and lowering prices without telling us is more on clicks and ad. And so I think they're trying to say, well, we're just trying to raise the quality, but it's leaving us out of that equation.JulieYou know, the advertisers out of the equation. They're benefiting themselves with that.KevinYeah. I wonder I think I think I follow where you're going. There you went as nerdy as you can get.JulieBut for me.KevinYou know, it just does, period. Because I'm like, again, I'm like the cat hanging on the branch, like, I think I know it. She's gone. I think maybe this is such as Google doing a terrible job of explaining because to your point, it's not just who bids the most money. Yeah, the two bids. It's the most money. And as the most relevant ad that typically gets clicked the most.KevinSo there are certainly other things beyond financial measures, but that's really not what Google said, even if that's what they meant. Like, hey, there's two other factors here. What they woops, what you said was, no, we just inflate prices by 5 to 10%. If we're if we believe that we can make the money on it. Now, Google, by the way, you know, of all of the major tech organizations, Google generally scores pretty well in trust with consumers.KevinAnd I can't explain why they rolled out. There's a phone I think it was the Google pixel five or something like that. I was reading or watching a Marquese Brownlee YouTube video on this where they said, Hey, you buy the phone, and for one monthly fee you can get YouTube premium, YouTube TV, all these different like six different features.KevinAnd every two years you get a free upgrade of your phone to the latest Google pixel. It was called like Google one or something. Guess what program they canceled and terminated just a month or two before the two year mark. Like these are some shady folks and they get they get away with it based upon the hey, we try lots of things and then we shut things down when it's not working.KevinBut they're like a and like their logo should. The tagline should be Google the warehouse of empty promises. So really good at search and video. Like they do some things really well, but they're not to be trusted. And we're you even started today on our call with Andrew. He's like who's seeing this other warning, warning message now that they're adding on to accounts?KevinThat's basically saying.BethYou're spending some money on your bids.KevinYeah, the person managing your account might not be doing you a favor by doing it this way, even though and this is we just kind of pass this article around was like, Exactly. That's why we manage bids the way we do, because you cannot give people control. That's just like clear as day that they don't. Alter Did you see, by the way, the Amazon like admitted that they raise prices by like up to 30 or 40% on products that they believe they could during the pandemic, just like let's just make more money.KevinWe can. Well, that's what they call free inflation.BethWhich, speaking of Amazon, their second prime day just wrapped up. And my favorite thing about Prime Day is that you look at the price and then it says like a total price, like the price it normally is. But if you go to a camel, camel, camel and look at the price history that the average price is actually like closer to the prime Day deal and they just knocked it down like a dollar or two.BethLike it's all it's all manipulation, which is how marketers get such a bad name.KevinYeah, Yeah. Can we not call it that? Marketing is to be another word.BethI'm just getting bad Google.KevinI mean, it still is. Still. And that's again, you just need control. You need you need really limit the keywords. You need manual bidding on terms performance. Max campaigns are from the devil, say aloud. They're proud. Okay. Next up from Redfin.com 59% of recent home buyers say that purchasing a house is more stressful than dating. It's been a while.KevinSo I'm going to I mean, I don't know what dating's like, but baby boomers are most likely to say the opposite because again, they haven't dated in a while. Maybe either with nearly half saying that dating is more stressful than home, buying divorce and finding a new job, or the only two listed life events that a majority of respondents said are more stressful than purchasing a home.JulieThis is weird, weird survey like potty training a child with all of those things.BethGetting into college, like very specific getting into college. But yeah, no, I when this first came out, that was exactly what I said. Julie I was like potty training.JulieYeah. No, no, I think this is a little click baity. Like, what can we do that maybe people will.KevinAgree with you, But look at some of these some of these are fascinating because we typically talk about how broken the the like processes of buying a car. Yeah. And yet 66% of people said buying a home is more stressful than buying a car and let me let's so I agree click baby maybe things position in a way for extreme effect but why do we think like just the top line truth of buying a home is really stressful and might be like stupidly obvious, but let's just name out some things.KevinWhy we think it's really stressful.JulieSpending a lot of money is very stressful.KevinYeah.JulieLike often getting a mortgage and answering all those questions and figuring out maybe you don't know all the answers to all the things you should know is stressful.KevinYep.JulieMoving a stressful birth knows death. Yes.KevinAnd I've talked about before, like it's not just the physicality of moving, it's the mental reorganization that has to occur of everything needs a new habit, you know, like just how you walk out of bed and into your bathroom. Your brain has to relearn the it's taxing. Yep. There's no opportunity for trade in, like, no take backs, right?KevinLike, I'm just going to try it for a week. So you're stuck with your decision for a period of time? Yeah.BethYou can't have a first date with a house that you're buying.KevinWhat about the shopping process? Like, that's all the stuff after you buy or as you're buying, but that's where you're like lack of options.BethBeth Yeah, a lack of options right now. I mean, a to the approval of many builders is that new construction is the way a lot of people are going just because of the lack of resale inventory available or affordable resale inventory that's available and affordable, factoring in mortgage rates, of course. And and just like, okay, well, if I have to move what is out there and I'm staying on my street right now, the trouble of selling their house, if they have to sell their house in order to move to this new house, that is very, very stressful.KevinIt's I think just the the interaction with humans generally is not good. That's like I'm just again, getting phone calls to be returned, getting questions answered, feeling like you're not a bother when you do. Do have a question or need an answer.BethThat's a whole can of.KevinWorms. So I guess to me the bigger thing that I think is interesting to think about in relationship to this article is, is the how much of this is stuff that we could be doing better versus two that a lot of the things we went to early on of it's a lot of money. It's a big decision. You can't redo it quickly.KevinThose those things we can't necessarily change but like if you if a builder did all the things, just all the things to make the experience as good as possible. Do you think home buying would still be top top of the list other than dating? Hmm.BethI don't know. I don't know how to answer that.JulieYeah. And because.BethWithout biases.JulieExactly. And because it's not just home builders to, you know, it's the existing world, too. So we can fix our little or we can try to fix our little corner of the world of home buying. But can we be fixed? You know, dealing with realtors and losing out on a house You thought you have to be process.KevinSome people would say, I'm being stubborn on like sitting on this, really. But let me just shifted to something else that you both know way more about than me giving birth to a child. Is that stressful?BethYeah. Yeah.KevinLike, I don't know the situation where it isn't because and again, from from my stupid vantage point, it's like we've had great hospital experiences, we've had good nurse experiences, we've had good food experiences, we've had good comfortable beds, like all the things you can take, but it's still there. Still because of the amount of change involved. Mm hmm.KevinI actually don't I'm not trying to go negative, but I don't think it's pop. I think the stress will always be there. It's how you manage and respond to the stress versus trying to take it away. Maybe. That's right. I think a lot of the focus is like, we're going to do these things and remove all the stress as well.JulieAnd a lot of the stress comes the stress is the uncertainty of not knowing how it's going to go. So it's so it's going to be stress, even if it goes great, even if your house has no problems, you don't know that beforehand. So you're going to stress about all the problems that can happen. Yeah, for you happens.BethAnd that's why moving has been consistently, consistently one of the biggest structures in someone's life. And it's because it's just the simple act of moving is stressful enough. But then right now you're layering in a lot of other issues that the stress is never going to go away, like you just said. But there's ways that we can respond better to it or help people respond better to it, better a little bit more creative that maybe we haven't explored yet.BethLike the most stressful part about having a child and purchasing a new home is the stuff that happened after having a child. It's the healing, it's the bringing the baby home, adjusting to a new life. It's the no sleep, it's the feeding issues. It's all of that all happening at once. And then for moving and closing on a home, then have to move.BethYou have to hemorrhage more money. You have to get used to a new house. You have to unpack your stuff. Okay. So you still have time out.KevinFirst I got because I love it, because again, I'm I'm I'm just a guy who doesn't know much. So imagine in the scenario of you having a kid. And then as soon as you come home, your partner says, hey, I'll be back for a 30, 60, 90, 120 day inspection. But you figure this out. How that how that go down?KevinTerrible, right? So I think we just solved a bunch of things for a bunch of people here is we know that the stressful part often comes after moving in that trigger moment. We like, oh my gosh, my kid just punched hole in the door or like, this new thing is being destroyed for my eyes or I found something that they missed and they're going to say, My kid did it.KevinAnd they they didn't do it. Yeah. Mm. So that's, but it's clear as day that that's where the vacuum occurs in terms of the builder's interaction with the customer. Mm. Yeah.BethAbsolutely. I think it's all clear. Is that a way of announcing we're going to have like a parental leave policy now to no one.KevinWe have actually spousal policy. Yeah, yeah, yeah. So yeah. So I think the post event is a big part of it. And the other thing that I was considering talking about as my story time was I took my oldest to visit college, a college for the first time on Monday and she's, you know, constantly she's a junior, so she's got time to figure this.KevinObviously, she's constantly like, I just can't wait to get out of high school, get to the next phase, like I'm ready to be an adult, give it to me, let me out. And she wasn't super excited about this first school we're going to because there's only like 3000 kids on the campus and it's in Indiana, kind of in the middle of nowhere.KevinBut she had done some research and she thought she was ready and like this was all going to be beneath her. And then she texts me at 6 a.m. the next morning after spending the night in the dorm and was like, How'd it go? She's like, Oh, the dorm is awesome. All the people here are super nice. I love it, but I'm just so freaking happy that I have two more years because I am not ready for college.KevinLike I'm not ready to be all on my own, do my own things, be in this place where I don't know anyone else. Like I need I need time to go back and like, she's also like, I just appreciate the community that I have and the people I know at school, and I'm going to maximize those next two years of relationships with those people because I know now, like I can see the change.KevinSo part of this is also the we talk and have talked and we'll continue to talk a lot about inoculation being an important aspect of what you do is setting expectations. And yet and yet, like did you set expectations well enough or not? I don't think can be defined by simply what the customer's reaction always is.BethYeah, absolutely.KevinBecause you can tell them and tell them and tell them and tell them, but they're still going to have a reaction in a lot of cases. And you just got to be ready for it and be available.BethWell, I think I mean, what you said there too, like you can tell them and tell them and tell them oftentimes early, telling them once and expecting them to remember that doesn't work either.KevinAnd once through one format. Yep. Just like everyone knows email and never run scared to keep sending emails. And you do have to make sure it stands out above the clutter. But the number of emails that I get just from my kids school on a weekly basis and then, you know, you're, you know, you get one email from the builder about an important milestone that gets sent to spam or junk.KevinAnd and then you're just internally your team is incredulous, like, why don't customers just understand they need to come prepared for this thing? Maybe if it's important enough, you should tell them more than once from more than one method.BethWhere's your sound effect from now?KevinBam dot com. And this is an interesting it's a like Inman like publication but they like to go edgy and they have a YouTube channel and I watch some of them and the guy, one of the guys is kind of a weird jerky. So anyway, just keep that in mind as we talk about the article. But homes dot com has claims this is not the headline but I'm adding this home scam claims it has hit 100,000 monthly visitors.KevinZillow's rivalry heats up so homes com is owned by costar and their goal they say Andy Florence is the CEO says hey we're going to be the number one syndication platform for residential real homes And they claim that they hit 100 million unique visitors. Last month, Realtor.com and Redfin reported 74 million uniques that would put them in second place, and Redfin reported 52 for the quarter.KevinSo that's by the quarter. And they're saying 100 million in a month. Now, here's what's interesting is this would be a 1290 percent increase in traffic year over year for the site. So I don't I can't recall if it's mentioned historic or not, but I think both Zillow and Realtor.com are like heads or some other third party that they probably pay or nudged and were like, Hey, can you help us refute this?KevinThey're like, Yeah, that doesn't quite seem right because the prior month they had like 70 million where I should find the exact numbers. But basically they increased by like almost all of the traffic that Realtor.com gets in a month by a month is what they're calling them. So take it with a grain of salt. But they are everyone does seem to agree that they are trending.KevinNow, have either one of you spent any time on Hanscom? Mm hmm.JulieJust after reading this article.BethAm going to see for it had been on there because I used to use the home snap app and dot com is now they acquired Thomson app whenever and so when I went to go use the home snap app, it was like we're now home XCOM. You got to go download a whole new thing and all this stuff and at first I was like Mac.BethBut then I looked at it, but then it didn't have the same amount of data that I used to get in the same format. So then I was just disappointed.JulieAnd I did go Google Homes in Mandeville, Louisiana, which is where I live, to see if they came up in the paid search, which they did. So also you have to wonder how much of this is just did they take one, not push it as much advertising dollars as they could in that one month. Right. Because Zillow does didn't come up in the paid search.JulieAnd I mean, maybe they do have some and it just didn't come up in that one. But and just push in that one month to have these numbers to show investors and all those different people. So it doesn't mean that organically more people are going there than Zillow. Like there's ways they can wait. Those numbers.KevinSure. And there already are platforms that we know basically get almost all the traffic from a paid activity, names that you would know. I think what's really interesting about their approach is and I'll share it for those of you watching the video, this is a listing nearby and they say shots fired to to to Zillow in particular. I think no fake agents on home scum.KevinSo it shows the listing agent, Buffy Patterson, her phone number, and then it says No fake agents. We connected you directly to the listing agent who knows the home best. No cold calls, robocalls or spam from random agents. And that's their whole thing, is you're listing your lead and their belief is that the best customer experience is to get you in touch with a person who knows at home the best sellers are all agents, the kinds of agents we want to work with who really do know the home they list really well inside and out unnecessarily.KevinI think that's the first kind of floor. And the second is Buffy doesn't pick up the phone. It doesn't matter if she's the most knowledgeable. So yeah, it'll be interesting to see how their strategy pushes output.BethFrom a consumer standpoint. I appreciate that message better than the message that they're pushing. And I even just sent you all in the chat that we'll have to provide open the notes. But on their website they are pushing the same message of We are the fastest growing industry. There have all these graphs and all this stuff of why they're so much better and they're moving so much faster.BethBut like what you just said is way more interesting to me from a a realtor and consumer standpoint, because I can't tell you how many times we would be moving and I'm just frantically trying to get any listing information that I can get before I talk to a realtor, because I like to do my own research. And I would accidentally submit the question on Zillow's like promoted realtor versus the actual listing realtor.BethAnd most people don't know that you have to go into the list. There's like a small, very particular place. You have to click to actually get in touch with the realtor that is listing the property both rental and resale. So I like that part from a consumer point.KevinYeah. If again, that person never responds to you. Yeah. Just true. They seem like and anyone from Zuckerman wants to come on the podcast. I would love to have you to talk through this. It seems like they're just on the offensive to try to, like, swing as hard as I can and see what sticks. Like just putting out here millions of free leads.KevinMm hmm. Billions and commission value.JulieWhat's the data point you're using for that?KevinYeah, yeah.BethYeah.JulieWe're going to use Kevin's question.KevinYeah. Yeah. It's like millions of free leads delivered since 2004 when we were home start up or somewhat like, what does that what was. I mean.BethYeah, it's getting desperate.KevinYeah. Speaking of desperate from CNBC dot com, the housing industry in air quotes urges Jerome Powell to stop raising interest rates or risk an economic hard landing. This this whenever this stuff happens I'm always just like are we really spending time on this? I mean I guess people should do it probably is helpful. But the National Association of Homebuilders, the Mortgage Bankers Association and the National Association of Realtors all wrote to the Fed to convey profound concern about the industry.KevinThe group asked the Fed not to contemplate further rate hikes and not to actively sell its holdings of mortgage backed securities. Not selling securities would, in theory, help hold down mortgage rates, and obviously not increasing short term rates might also help mortgage rates. But it just is like Jerome Powell doesn't work for you. So it's kind of like my neighbor.KevinIf I if I had a neighbor who would be like, Hey, I'm going to write you a letter. I'm also going to get the local butcher to sign on and we would like you to chop down that tree because we just think that a tree is ugly. I'll be like, That's cool. You don't own land. So now what is this really?BethDo write. Great question, Aren't they?KevinAren't they all? I think all these three industry things for also actively running messaging saying there's never been a better time to buy is like wow, how's it both? I don't know. Can you tell I don't like political anything. Yeah.JulieYeah. They had lobbyists that needed something to do. It was like when the all the people came together against a they wrote the letter against AIG when, like, they've used forever, you know, it's kind of the same. Yeah. Same feeling.KevinRight. Also, the people who are against, they are the people who are already leading the field in like all kinds of competition coming from other places to be harder.JulieYeah, it's like a different version of that.KevinFor those of you are are playing along at home with the game like what Metta is doing with Lama too, which is an open source. All of them is basically trying to say, Hey, we're going to if you're going to try to make it hard for the little guys to compete against you, we're just going to make open source software available for people to use that will build almost taking a play out of Google's playbook with Android.KevinLike, yeah, in Nokia you stink at building software to run phones. We'll just build software for you because we're a software company.KevinOkay, moving right along from Inman Re Max becomes the third major firm to distance itself from NPR announcing details of its settlement in the bombshell Commission lawsuit, the franchisors said agents and brokerages, the freedom to set and and or negotiate commissions as they see fit and will no longer require a realtor membership as part of working with them or for them.KevinSo that follows Redfin anywhere and now REMAX All, all. And and they are we're not sure that we can continue for saying we're not going to require membership. Now all these remember the is places and we're going to have Rob hon back on to talk a little bit more about this. For those of you who couldn't come to the summit or missed his session because a lot of people were sad that they missed that one afterwards, you thought it was going to be boring and then it really it wasn't boring.KevinEveryone was talking about it and you missed it. But there's a lot of MLS is that require realtor membership in order to access the MLS and so that's kind of one of the next battlegrounds to come is if that if that holds or whether people will relent in in hopes that the Department of Justice will stop pushing things to change.KevinSo any other thoughts, insights on this one from either you.JulieJust finally the like flood? I feel like everybody's been talking about this for the last year or two. And finally, like once the floodgates kind of opened, people are following. So it's interesting to see movement on it. Instead of just talking about things. It's like people are actually starting to take a little action. Whether that really makes a difference in how things work yet.JulieBut I think eventually they're getting there.BethYeah, Yeah. But does that what we were talking about last week is just Redfin was the first. Now what's next? And now we're starting to see the domino effect happen a little to.KevinRedfin's was voluntary is the one distinction. Redfin's is voluntary anywhere, and Remax is part of the setup. Once they reached on those lawsuits. So they both agreed to pay millions of dollars in fines as well in settlement funds, and then also say we won't make this happen. So that's where some people are, like Redfin. We're just doing this to try to get as far away from this as possible because they don't have much cash to give and a settlement anyway.KevinMM Well, yeah, there's lots of unintended consequences. It might happen from this one. One example that Rob gave was okay, so in theory being able to put I'm not going to offer any money to the other agent and the transaction sounds like it'll be good to consumers and it'll prevent steering, but actually it might make steering worse. Was this scenario of like, okay, if I work a plea, all the three of us work in the same office, I'm going to put I'm not going to pay anyone from, you know, Keller Williams anything but everyone else in the team.KevinLike if you bring me one of your buyers, we'll figure something out. I'll tell them, like, Hey, this this whole thing is good enough that you should pay them some money in addition to as part of the deal. So it actually could make things worse, not better on the steering fronts. All right, Rob, for the rest of that.BethWhat and going back to what you said earlier about like the realtor incentives that people are pushing, there's like people with parallel to throw money and there are the steering wheel, the offering. So I'm interested to see how that plays out.KevinYeah. All right. Things we love, things we hate. So we close out every show, you know, on.JulieAbout mine, my and my bills. If you need something to get off your phone, go do it. We will crochet. Yeah, we.KevinWill.BethIt was really cute. Mine is. I was also influenced, similar to Julie. I had been waiting for our prime date to happen so that I could get my Bissell little green. If you don't know what that is, it's like a portable upholstery cleaner, carpet cleaner, spot cleaner for pets and whatnot. But when we moved into our new house, we have these chairs that we've had since we lived in Texas, which was like three, four moons ago.BethAnd they have they're old, they've been in use, but they've also been in storage and through a couple houses. And so they are stained. And I also have children, so they are stained. And so I just really wanted to bring them back to life now that we have them in use in this house and that little thing, it did its job.JulieTo help the water growth afterwards for you like it.BethIt honestly, I was a little concerned because it didn't I only did two chairs as a test to see and I have to go back and do them again, like out on the patio so that I can like really get the sides by. I showed my husband and I took a picture beforehand and then we looked at it after and we were like, Holy cannoli.BethIt actually worked. I should post like a before and after, but I'm a little embarrassed by that for.KevinMy parents used to have their main vacuum cleaner was a rainbow. I mean, anyone heard of this? Yeah. And it's like one of the last things that was sold door to door by by, like, vacuum salesman. And it was like, the best product ever because you fill it up with clean water and then you just vacuum and there are no bags, and the vacuum just goes through this big water thing in the center.KevinBut like how much dirt you really need to put in water to make it look filthy is not lot of dirt, no wonder. And so I was just like, Oh, it's so gross. But missiles are great ray machines. I'm going to try to solve everyone's terrible audio problems everywhere. I we all love and we cheer all of you when you make great content for social or video work.KevinBut a lot of you really have to pay attention to your audio game because one of the sounds workers for real talk your it doesn't translate and no one wants to watch that and it's that's just like it's painful almost every content creator we've ever interviewed and we talk about like which is more important the photo image quality or the sound quality.KevinThey're like, Oh, you can't fix sound nearly as easily as you can fix image after you shoot it. So this is the latest iteration of the Road Wireless family. It's called the Pro. It's 399 and that sounds like it's a lot of money and it is a lot of money, but just the two lab mikes that come with it, if you were to buy those separately, they are $200.KevinSo what I just said there and the justification, it's basically like free the case now charges every everything else in in the so you just have one charging case and accessories case. You get two different receivers and one transmitter. So you put the one transmitter on your camera and it comes with all the cables to attach this to an iPhone with lightning cable or you have SBC in Android.KevinSo these are the same things you'll watch on YouTube where people just clip and it has like a fuzzy dead cat on the side. You don't even have to use Alabama. Like it's just an all around easy to fill. The batteries last forever. It also has a 32 bit float, which technically speaking, that just means there. But that's like 130 a bit float is just like super high quality recording said it can't clip at and in terms of going too high or too low it can cover all of the all of the sounds and give you the chance in post to choose what you want or don't want.KevinThanks for listening. We'll see you next week.KevinHow about that?BethI like that better.KevinBye! The post Ep 307: The Warehouse Of Empty Promises appeared first on Online Sales and Marketing for Home Builders - DYC.

#27. In this episode, we are joined by Kerry Diamond, a remarkable individual with a lifelong passion for journalism and amplifying the voices of women in the food industry. From her humble beginnings in third-grade journalism, Kerry has evolved into an influential figure in the food media landscape.As the founder and Editor-In-Chief of Cherry Bombe, Kerry has transformed her vision into a dynamic reality. Initially, Cherry Bombe was a print-only magazine, dedicated to shedding light on the often overlooked contributions of women in food. Over the years, it has grown into a multifaceted platform encompassing events, conferences, podcasts, cookbooks, and a robust social media presence.Kerry has had a diverse and intriguing career path. She began her journey at Spin Magazine and interned alongside the renowned punk rock journalist, Legs McNeil. Later on, she delved into the world of fashion journalism, working with publications like Harper's Bazaar and Lancome. She went on to open a restaurant cafe in Brooklyn, which ultimately fueled her mission to bridge the gender disparity in food industry narratives.In this conversation, Kerry and Josh Sharkey delve into the nuances of brand building, the pivotal advice she received from Danny Meyer, and the exciting future of Cherry Bombe. Where to find Kerry Diamond: InstagramLinkedInThreadsWhere to find host Josh Sharkey:InstagramLinkedInIn this episode, we cover:(05:17) The beginning of Kerry's Journalism career (07:00) How Kerry came to work for Legs McNeil(12:10) The impact of the Punk Rock scene on Cherry Bombe(14:19) The story of how Cherry Bombe began(18:11) The impact Lucky Peach had on Cherry Bombe's beginnings(15:48) The goals of All in the Industry Podcast(22:52) How Cherry Bome's Mission has evolved(25:24) Current issues women still face in the restaurant industry(25:43) How Shari collaborated with chefs around the world(31:11) Danny Meyer's words of advice to Kerry(35:05)James Beard Awards and Pellegrino 50 Best(31:29) Cherry Bombe's focus on fundraising(35:05) Jubilee conference(41:35) White space in the community(45:03) meez elevator pitch(46:53) Cherry Bombe podcasts(55:51) Nuances of brand building(58:40) The future of Cherry Bombe

Kim is as unstoppable as it gets. Born and raised in the Boston area she became very interested in entertainment. After a bit, someone convinced her to go into sales which she did and has been involved with ever since. For the past 20 years she has been a professional financial advisor.   Nine years ago she decided to invoke both sides of her brain by starting her own production company, Miles In Heels productions. She is an event strategist which she will explain.   Of course, since Kim was in sales we talk a lot this time about sales, what makes great sales people and how sales professionals can and should do more to relate to their customers. I'm not going to give everything away. I hope very much you enjoy and are inspired by our episode with Kim. About the Guest: Kim Miles (TEDx Speaker, Executive Producer & Event Strategist, Serial Connector & Shoe Collector) What do you call a successful businesswoman with a vibrant financial advisory practice, more than 30 years of sales experience, a background in performing, and a serious shoe habit? Kim Miles! Through her company, Miles in Heels Productions (milesinheels.com), Kim is a highly sought-after TEDx speaker, emcee, creative collaborator and event strategist who partners with her clients to deliver critical messaging to their key audiences in fresh, unexpected and entertaining ways. No matter the format, live or virtual, from ideation to execution, Miles in Heels Productions is the answer. When you need to think outside of the box and laugh while you're learning, look no further: if Oprah and Ellen had a love child, it would be Kim Miles. Kim creates mic-drop moments for her clients by using both the left and right sides of her brain, simultaneously. She brings her business acumen AND her creative lens to every problem-solving scenario. From securing A-list talent to comprehensive content creation by way of video production and copywriting, Kim's goal is to make sure each client is attracting its perfect audience. Kim has worked with the likes of comedians Fran Drescher, Judy Gold, and Jackie Fabulous to Broadway actors like Miguel Cervantes (Hamilton), to celebrity chefs such as Karen Akunowicz (Top Chef/James Beard Winner) to bring star power to her clients' events. Major clients include The Massachusetts Conference for Women, Babson College, Ropes & Gray, Worcester Women's Leadership Conference, Wellesley College, Winchester Hospital/Lahey Health, Women's Bar Association and Foundation of Massachusetts, Yankee Dental Congress, Foundation for Business Equity, League of Women Voters of Massachusetts, Goulston & Storrs Counsellors at Law, College of The Holy Cross, MassChallenge, Women in Technology International, Colwen Hotels, Regis College, Bryant University Women's Summit, MetroWest Conference for Women and many more. She's a member of The WIN Lab Coaching Circle at Babson College, the Innovation Women Speakers Bureau, and the GDA Speakers Bureau. Kim is widely known as a powerhouse problem solver, kick-a** content creator, and a hilarious humorist. When she's not working, Kim has been known to take off her signature heels only to hit the slopes or the golf course…that is when she's not singing with her band! Ways to connect with Kim: WEBSITE: www.milesinheels.com TEDx Talk: https://www.ted.com/talks/kim_miles_surviving_the_big_c_conformity LINKEDIN: Kim Miles/Miles in Heels Productions: https://www.linkedin.com/in/kim-miles-00342294/ INSTAGRAM: @Kimmilesinheels: https://www.instagram.com/kimmilesinheels/ FB: Miles in Heels Productions/Kim Miles: https://www.facebook.com/pages/Miles-In-Heels-Productions/752242571474563 TWITTER: @KimMilesinHeels: https://twitter.com/kimmilesinheels YOUTUBE: Miles in Heels Productions: https://www.youtube.com/channel/UCTD-99e7kYl1byWqSMzQVkw?view_as=subscriber About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app. Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes **Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us. **Michael Hingson ** 01:21 Well, hi once again. And yes. And well. Hi there, too. You too. And hi to everyone listening. Welcome to unstoppable mindset. We're glad you're here. Today, we get to visit with Kim Miles. And Kim has a company with a very clever name. And I'm gonna let her tell you because I don't want to spoil it. And she has a lot of interesting stories to tell. She's a very creative individual by any standard. And I really am glad that you're going to spend some time with us today. So welcome aboard, Kim. **Kim Miles ** 01:52 No, I feel honored. Thank you. It was really so great to get to know you on our initial call. And it's just been fun learning about you and and accessiBe ever since. So I'm happy to be here. Thanks for having me. **Michael Hingson ** 02:05 Yeah, one of the things that we do for those who may not really have caught on over the last number of episodes is before we do a podcast, I love to get a chance to meet virtually in person, whoever is going to come on the podcast because it's great to get to know them and for them to get to know me and make sure we're all comfortable with the podcast, which is as you all know, a conversation. And so Kim and I connected and here we are. So I'm very glad you're here. And I expect that we will have fun today. I agree. I agree. And you are in Boston, and what's the temperature back there? **Kim Miles ** 02:41 We cannot seem to get out of our own way. We have literally we had the most glorious Memorial Day weekend, which we don't typically have. So that was a surprise. It was absolute perfection. And then ever since then we've really been it's been cold here. Everybody's been joking around that they put away their winter coats far too early. And so we are really hovering in the 50s and 60s here where we're trying desperately to warm up. So we were praying for warmer weather, but it'll come it'll come and then we'll be complaining. It's too hot. We're now trying England. We're never happy in New England. **Michael Hingson ** 03:13 You know, it's not just New England. I am fascinated when I listen to weather prognosticators like out here. When it's really hot, of course, we have greater chances of fires wildfires, right used to be called forest fires. But now Smokey Bear calls them wildfires, anyway, whatever. But the the issue is that when it's really hot, the whole Southern California area is much more susceptible to fires. And so now, we have also primarily had much cooler weather, it's going to get up to 72. Today, they say it's 67 outside right now and it's about 1135 in the morning. But the thing is that what people have been complaining about the weather people is the May gray in the June gloom. You know, they're complaining about that every single weather forecast I always hear about the May gray or the June Gloom is still with us. The Marine layers there, we're not getting the sun. But you are absolutely right. What's going to happen is once it starts to really heat up, then they're going to complain about it being too hot and the chance of fires. There's no pleasing them and they teach us all that which is unfortunate. **Kim Miles ** 04:29 Well, I don't know if you know the saying but if you live in New England and you don't like the weather, just wait a minute, it'll change. **Michael Hingson ** 04:36 I lived in with her for three years and spent a lot of time in the Boston area. So I understand, ya know, how **Kim Miles ** 04:42 do we know exactly. **Michael Hingson ** 04:44 New Englanders are very opinionated. I remember a couple of times. At the beginning of baseball season the Red Sox lost the first game of the season. And the immediate thing I started hearing from everyone is wait till next year. **Kim Miles ** 04:57 Well, here's what the old adage says As though the seasons are not one in April, but they are last in April. So if you don't have a strong start in April, you're likely doomed. Of course, crazier things have happened. But that is the old adage. And yeah, we were very spoiled here in Boston, I have to say I have a conversation with a friend of mine who lives out out west and, and he's always saying, Do you know do you know lucky you guys aren't you know, spoiled you guys are that you have a team in every sport to look forward to. And I realize we're spoiled. I understand that completely. But it's, you know, when you're a born and bred New Englander, you get used to it. And you know, we have high standards for sports teams, I suppose. **Michael Hingson ** 05:40 Or at least, or maybe lower high standards for fans. It's hard to say **Kim Miles ** 05:47 to Shay, **Michael Hingson ** 05:49 I remember when Steve Grogan was the quarterback for the Patriots. And people didn't like him. And they actually booed him off the field one game, which was, I thought a little bit amazing. I heard of that concept before, but never actually saw it. But of course, I also was back in Boston living there. When Michael Rooney ruzi. Oni and the Olympic team in 1981. Hockey against the Russians. **Kim Miles ** 06:15 Yes, that was yeah, that's if you've ever seen the movie. That movie is such an amazing, you know, a such an amazing movie. The story of it is it's one of the greats, it's one of the one of the sports greats. **Michael Hingson ** 06:27 Yeah, well, and by any standard it is, by any standard, any standard. That is it was great. And it was wonderful. And that was the year I think they also introduced first night in Boston. And he and I think some of the team made an appearance at a couple of the subway stations. So it was kind of fun. **Kim Miles ** 06:48 That's back in the day. That's what in the **Michael Hingson ** 06:51 day, right? Yeah, back in the day. Well, tell us a little bit about you, maybe the the younger kid growing up and all that. And let's see how we get to where we are now. **Kim Miles ** 07:01 Absolutely. Well, I think that that's always the question, right? How is it that you did get to where you are now it's always or you hope that it's an interesting story? I think in my case that it is **Michael Hingson ** 07:10 much, much, much less how not only how you get there, but where are you? No, that's okay, go ahead. **Kim Miles ** 07:15 Exactly. Well, you know, for me, I've always been a very, very creative kid, I was always a very creative person, I was always the one who gravitated toward theater and music, I've been singing my whole life. And I definitely, you know, have a huge appreciation for the arts, and sports, but definitely for the arts. And, you know, all through high school I sang with, you know, state choirs, and I was on stage with all my performances. And when I went and lived in Manhattan after I graduated, I joined a very large chorus there, which was a very renowned chorus in New York, it was a Greek Orthodox choir. And that was a beautiful, beautiful thing. And every step of my, I would say, of my life, there's always been something creative going on. So much so that I went to school specifically for television, radio and film production. That is, I went to Syracuse University at the Newhouse School of Communications. And I graduated with a television, radio and film production degree. And so for me, you know, my my final exams or putting together and producing television shows and writing scripts and producing CDs, I'm sure that there are a lot of younger people will be listening to this and not remembering what CDs are, but gotten deeper, the hot technology, you know, so those were my final exams. And when I, when I graduated, I drove straight to New York City from Syracuse, the same week, I graduated. And I was trying desperately to get a job in what for me felt was my goal, which was my ideal job. I because I loved sports and grew up so much with sports, I really wanted to do what, what I call sports package production. So if you ever watch any of the, you know, any of the championship games, or if you watch the Olympics, they always do human interest stories on the athletes, there's always a story behind the athlete. And so or story behind the team, right, or how the team got to where they are. So those packages that we call them, somebody has to produce those, somebody has to write the scripts and edit the footage and pick the music. And that was the stuff that I love to do. It's kind of funny now, if you think now, everybody has access to that on their iPhone, right? So in their own hand, they can edit a story, they can edit a reel on Instagram, they can make their own little movie on their phone, but back in the day, you know, that was something a bit more a bit more specific to the industry. And so that's what I really wanted to do. And that was back in in the 90s and And I, I had interviews at the NBA, I wanted to work at the NBA. And even back in the 90s, they didn't really hire a lot of women so. So I was a professional waitress for a while, until I got my big break. And I finally got a job with a couple of different commercial production companies. And some of their clients were Burger King, and Lancome. And so I watched these people make these commercials that you would see on TV. And then I got a job working for a management company, who was a manager for a lot of very famous comedians. And those comedians were very unhappy people, it was a very interesting job, because it was a very sort of, it kind of gave me an introduction to like the dark underbelly of the business. And I realized very quickly that that was not really for me. So a friend of mine, actually acknowledged something in me that I didn't see in myself. But she said, you know, Kim, you're such a people person. And you're great with people and people really respond to you, you really should try your hand at sales. And so I actually pivoted to a very, very long and lucrative career in technology sales in Manhattan. And I was doing that up until 911, which is something of course, you and I have in common. We've talked a lot about that. And, of course, your story is profound, and everybody has their story. And I work down there as well. And we've shared those stories. But it was time for me to go home after 911. And so I came back to Boston. And when I came back to Boston, I actually was trying to figure out what I wanted to do when I grew up. And so I was meeting with different people and having different cups of coffee. And my father came to me one day, and he said, you know, Kim, I think you should meet this gentleman that I just met, he was an accountant. And he now is a financial advisor, and he works for this life insurance company, I think you should have a cup of coffee with him. And I looked at my father and I said, Dad, I'm your only daughter due to me. I don't I don't know how it is that you want me to go sell life insurance. But here I am 20 years later, and I've been a very successful financial advisor for 20 years for the same company. And I love what I do. But that creative side of me, has always been with me and has always been the kind of thing where I, you know, wanted it to be a part of my life. And so nine years ago, I launched my production company, miles in hills productions. And that was really born out of something very specific, which was I was volunteering my time and my efforts for my local Chamber of Commerce. And I was doing all sorts of event production for them and raising them all sorts of money. And after doing that, for them on a volunteer basis for 10 years, I realized that I could put my own moniker on my talents and offer my talents and my services to lots of different organizations and companies. And so nine years ago, miles in heels was born. And so I run my two businesses side by side, which makes me a bit of a unicorn, using my right brain and my left brain on, on off on all facets. And so that's where, you know, the creative side, me gets to come in, and I get to play and do what I like to do through miles and hills productions. Cool. **Michael Hingson ** 13:27 Well, a question that I have, going back to what you talked about earlier regarding the whole concept of producing the information for athletes and so on. Do you produce those into they oftentimes just sit in the can waiting for someone to come along? Who needs them? Or usually just produce them when they're needed? **Kim Miles ** 13:55 Are you talking about me specifically what I produce for my clients? Are you talking about the people who work in the industry for the athletes? I'm thinking **Michael Hingson ** 14:01 in general does does a lot of that stuff get produced in advance? And then it sits until it's needed? Or do you? You anyone? **Kim Miles ** 14:09 No, I think that those are very specific asks, right, there's usually a very specific initiative that they're producing those four, I certainly know that in the case with my clients where we're producing a package for something very specific, we're trying to promote an an event or there's some sort of a milestone that they're trying to promote. But in the case of athletes, those are very much. Those are very timely, right, those things that are going on right in the moment. Right. So case in point right now we're in the NBA Finals, and you know, there are a lot of really wonderful human interest stories about how those two teams got there. As far as you know, Miami right now, those were they were the eighth seed, so they weren't really expected to do as well as they've done in the NBA Finals. They beat the Celtics. So, you know, number two seed, we weren't happy about that. The point is, is that they're they're definitely going out and they're producing packages that are timely and germane. to what's going on right now, for sure. Now, I **Michael Hingson ** 15:02 know in the case of obituaries, and so on, it's a little different animal, and I'm sure they do a lot of preparation. And if someone happens to pass, it's amazing how fast that gets up, they must have a lot of that already done and stored away and ready to **Kim Miles ** 15:15 technology today, what's amazing is how accessible footage is. Right? So think about the statisticians who are commenting during the game. So these commentators who are calling the game or you know, you're, you're listening to these people, they've got people feeding those stats, right? You're right. You know, it's amazing what technology can do, you can bring up that information and those stats at the drop of a hat. So be able to get that footage, it's just that those people who are in production, like myself, it's poring over that footage. And you know, that's the really sort of, that's the cumbersome part of it. It's like it's a labor of love, but you have to pour over that sort of information and that, that, that footage to get the right footage, and then string it all **Michael Hingson ** 15:59 together. And it's so much easier today, to do that and to edit it and to produce something that is we're seeing because our whole world of technology has made that a lot easier. I know, when I worked in radio, back in college, which goes back to the 70s when you wanted to edit something you cut and spliced tape, and I was never a great splicer. But now of course, with digital audio editors, it's amazing. **Kim Miles ** 16:30 Well, just again, back to my original point, which is I'm floored by what you can accomplish on your iPhone. I mean, it you know, you can master some significant editing on your iPhone, and they're always changing the technology up. So yeah, I mean, it's, it's, it's, it's definitely a lot easier to do. And the technology has come so so far. So but you know, creating those stories, I think that really, the editing has tons to do with it. The music that is chosen the vibe, the scripting, but it's the storytelling. Everybody loves to hear stories, that's what they relate to, and you more than anybody with your amazing book and your amazing story, you know, people gravitate towards storytelling, and that's what ends up resonating with them. And that's that that stories become long lasting for them. And it's the same in sports, it's same in the arts, it's the same anywhere. So **Michael Hingson ** 17:22 it is the same anywhere. And you know, any really good salesperson is all about telling stories. **Kim Miles ** 17:30 They're, they're about telling stories, and they're also about, you know, being really relatable. You know, for me, the reason why I have had such a wonderful career, both in technology sales and in the financial services industry, is not necessarily because I'm the smartest person in the room. It's because I know about relationship building, and relationship cementing and about relationship selling. And think about yourself as a consumer, right? If you are having an experience that you're not enjoying, how many times have you gone on to maybe work with somebody else, whether it's door or on the phone, or whatever. I mean, that's just sort of a fact of life. And I feel that when the relationship is cemented first, and that trust is built, and of course, you have to be smart. But I think that that's the foundation first. And then the the sort of the acumen comes almost second in a way. **Michael Hingson ** 18:24 And you also have to be honest and straightforward. And not mislead, especially when you're in sales, which all too often happens. The the best again, the best salespeople are people who are honest about what they have, what they do and what they can do, and not new for a particular customer. Well, it only **Kim Miles ** 18:43 takes one bad experience for somebody to be soured on something, right. So a lot of times people are so in my financial services practice, somebody will come to me and they'll say, you know, I haven't had the best experience with financial advisors in the past. And my job is to change that for them. I want them to have a good experience. I want them to feel good about the planning that they're doing for themselves, their businesses, their families. But it's the same thing. When I work with my clients with miles and hills productions. Let's say that they had a terrible experience running an event once and now they're hiring me to come in and help them run an event. I want that experience to change them. I want them to have a different experience altogether. And I want them to have a completely positive taste in their mouth. I don't want them to have a negative taste in their mouth. That's part of my job. You know, so I agree it only takes one bad apple to spoil the bunch. And fortunately, **Michael Hingson ** 19:30 it does and in and it only takes one mistake on the part of a salesperson to lose that relationship because we're so geared toward not necessarily trusting that it tends to be a challenge to **Kim Miles ** 19:46 Yeah, I mean, this is a tough time to live in. I mean, let's talk about the fact that there's a lot of mistrust that's being sort of spread and perpetuated. And while social media can be bought The blessing and a curse. Unfortunately, sometimes technology can work against us where, you know, sometimes misinformation is what is being put forth. And so it's getting harder and harder, especially with AI to discern what is accurate and truthful and real. And those can be some scary things. So, you know, in terms of something that I hold to the highest esteem is, is integrity, right, and honesty, and and, you know, I only have this one reputation. And so it means everything to me to make sure that I'm protecting it. And to make sure that, as my mother always said, if you if you always do the right thing, you never have to wonder if you did the right thing. I live by that so **Michael Hingson ** 20:46 well. And that makes perfect sense. If you always do the right thing, you never have to worry about doing the right thing, which makes a lot of sense. How did you come up with the name miles in heels productions? **Kim Miles ** 21:00 Well, you know, after having done so much work, like I said, on a volunteer basis for one particular organization. And when I wanted to put forth my own company and put my own stamp on things and really go out to other organizations, I needed something that was going to really encapsulate for me, what I'm all about what I'm known for, and really what I stand for. And so for me, I have a complete, as you can see right here, and those watching my little magic red shoe, I mean, I have a complete shoe obsession, I'm known for my shoes, they are my favorite accessory in the whole world. And so I really became synonymous with my shoe collection. And so the fact that my last name is Miles, thanks to my husband. You know, walking a mile in heels, is a great metaphor for life, and for women who are doing things outstanding every day, and sometimes having to try a little bit harder as a female. And so for me, miles in heels was it was actually the first name, I thought that it wasn't even hard, it was something that just kind of really came to me and putting my talents and skills in my offerings under the umbrella of a production company just made sense, because I do wear a lot of different hats for my clients when it comes to miles and hills productions. And so having that global umbrella of a production company just made sense for me, but miles in heels was just an obvious choice. And it was it came to me quickly, and it stuck. So **Michael Hingson ** 22:29 and it makes perfect sense. Especially the way you explain it. So what's the company logo? **Kim Miles ** 22:36 Well, the company logo is actually two high heeled shoes facing each other forming the shape of an M. So it's, it's trademarked. And it was one of the first things I did because I was not willing to part with that my genius brand strategists who's a dear dear friend of mine, she and I worked on the brand from day one. And she's the person who you know, has helped me bring my brand to life. And so yeah, my logo is very, very, very representative wholeheartedly and comprehensively of who I am and what my company is. **Michael Hingson ** 23:11 So you are still doing financial advising well, also operating miles in heels productions. **Kim Miles ** 23:18 Yeah, I have to tell you. So you know, my 20 years of being a financial advisor has given me incredible business acumen in order to be able to run my businesses. And you know, when you are a financial advisor, you really are running your own business. And so it was, I don't want to say it was easy to launch a second business, but I certainly knew what I was doing. And I've been very fortunate in the respect that I am somebody who's highly motivated, highly, highly organized, and definitely can, you know, wear both hats simultaneously, they complement each other really beautifully. And I feel very blessed that I'm able to fashion my day and my week and my month and my year, the way I need to to be able to accommodate both my businesses, and it's just been for the past nine years. It's been such a beautiful experience. And both of them, both of the businesses help each other. And I'm really proud to have been able to sustain my business for 20 years and launch new business at the same time. **Michael Hingson ** 24:16 When you're running the business, especially miles and hills productions. What are some of the most fun projects and the most fun things that you've done? And why are they kind of more fun to do than other things? **Kim Miles ** 24:30 That's a great question. I mean, for me, I get incredibly jazzed about first of all, I love I love connecting people, right? So my Twitter handle is serial connector and shoe collector. I really love bringing people together in a convivial atmosphere. I love connecting people I love mentoring people, lifting people up, helping people and collaborating with people. So one of my favorite things to do And it's certainly what I'm probably the most known for, is when organizations or companies are coming to me in two different elements, the first element they'll come to me with is, Can we've been running this event, this fundraiser, this gala, this banquet, this business conference, we've been running this for the past, you know, 1015 20 years. And it's been great. But we recognize that we need to evolve, we need to really add a little bit of life to, to this and have a new spin on it, we'd like you to come in and really resurrect this event. So I'd love to get in there, get my hands dirty, and everything from ideation to execution, in terms of concept, branding, a list talent, how we're going to market the event, how we're going to raise money for the event, all of that strategy I love. The second way a client will come to me is that they'll say that they have an idea for an event, but they don't know how to go about bringing it to fruition. And so again, getting in on that ground floor and bringing all my areas of expertise. I just really love when the end result is you got you know, 200 500,000 people in a room, and they're all coming together for a common purpose for a common gathering. And they leave better than when they came, right. That's my biggest reward. They come to that event. They say things like, that was the most special fundraiser I've been to that was the most fun, I met the best people. I felt great when I left I you know, moving people, and it's like storytelling, right? Having them leave and feel differently than when they came in or started. Is my goal as an event strategist. **Michael Hingson ** 26:39 Now you call yourself an event strategist? How is that different than event planning? as it were? **Kim Miles ** 26:45 Yeah, that's a great question. And it's one that I'm constantly explaining, because it's so critical. So I do call my cellphone event strategist and an executive producer. And the reason why that's different than an event planner, is because I actually have to hire event planners for my event. So event planners really usually focus on things like catering and lighting and linens and, you know, bartending services and things of that nature. For me. I'm really the event strategist and the executive producer event, I'm really talking about what is the messaging of this event? What is our goal with this event? Are we fundraising? How do we structure our sponsorship opportunities? How do what do you what do you want the messaging to be to your attendees? What kind of speakers are we going to get? What kind of ageless talent do we have to get? How do we get people to sign up for this event, and again, leave them feeling better than when they came. So I'm really digging in at a completely different level than an event planner. And as I said, at the top of the hour, you know, I'm a bit of a unicorn in this space, because people hire me for both my business acumen and my creative side, because both sides of my brain are working at the same time, all the time. And so I'm not just a creative, I'm paying attention to margins, I'm paying attention to strategy. I'm paying attention to branding and content creation for my clients. So there's a lot more that goes into it than, you know, simply making the room look pretty event planners are necessary and critical. I'm not at all dismissing or diminishing what they do, I need them. I need fantastic event planners to come into my event and help me create an amazing environment. So I hire event planners to come in as part of my event strategy to create the vibe that I need for my clients. **Michael Hingson ** 28:28 At the same time, you're as you said, or as Emeril Lagasse would say, kicking it up a notch. And you are, you are enhancing the event. And I'm sure that one of the most gratifying things for you is when someone comes up to you after an event and says we've never had an event like this here. Before. **Kim Miles ** 28:50 That we'll QUESTION I mean, unequivocally, you know, and I'm proud to say that at all of my events, somebody has always come up to me after factory scouting after the fact. And they've said, I saw you, you know, on stage, you were emceeing this event, or I noticed that you produce this event and I had such a good time at that event. We want to work with you for this event for the same kind of magic or when it comes to fundraising. I think one of the things I'm most proud of is that I can unequivocally say that for all the clients who hire me, even if they're paying me my fee, when it comes to fundraising, I am instilling practices and strategies for them where they are absolutely knocking their fundraising goals out of the park. And for a lot of my fundraising clients that I work with, we have consistently over the past nine years, raised more money each year from working with me than the year prior. And that's something I'm incredibly proud of, because the the causes that I work with are incredibly worthy. And fundraising means everything to them. It's how they keep their lights on. It's how they tell they help their clients. So for me, that's one of the biggest compliments. So Are **Michael Hingson ** 29:52 most of the events that you do with more not for profits doing fundraising do you do events for or work with corporations on internal meetings and so on that they might produce **Kim Miles ** 30:04 all of the above. It's not, it's not limited, it really isn't limited. You know, I love to come in when it's a business kickoff meeting. And, you know, case in point, I came into a law firm, sort of when we were just coming out of COVID, you know, just really coming out of COVID. And they really needed to get people excited about coming back into the office. And so we did an onsite for them. And it really got people more comfortable and more excited about coming back. But, you know, nonprofits and fundraising is an arena, that's very dear to my heart. For me, I have to be, I have to be excited, or the cause has to align with me as a person. You know, there have been clients who have approached me in the past and have wanted to hire me, but I knew in my gut that maybe it just wasn't the right fit or great fit. And so, you know, you politely decline. But for the most part, I just really enjoy being able to work on things that get me excited, or that I'm excited about the cause. Yeah. **Michael Hingson ** 31:06 How about doing virtual events? Have you done many of those? Or is that a, I assume it's somewhat of a different animal, because you're not necessarily doing the same kind of contact when everyone is in the room? But do you? Do you do many? Or have you done many virtual events? And how do those work out? **Kim Miles ** 31:22 I love this question, I have to say that when COVID hit and it was 2020, and we all pivoted to the world of virtual, I had one of my most banner years in 2020, because I had to scramble to learn about virtual production, like everybody else. But everybody else needed to hire somebody at the helm, to be able to continue to do their fundraising to continue to do their events, because the world didn't stop as we saw. And so we needed to move forward. And so I was hired by all sorts of organizations to pivot to help them with virtual events. And it was a skill that I took up very, very quickly. And I aligned myself with the right technology partners, which I'm, you know, I still work to, to this day. So I always say that, you know, my company specializes in event strategy and an executive production for live virtual and hybrid events, because still to this day, there are people who are still putting on hybrid components to their to their events. **Michael Hingson ** 32:19 Do you think that will continue? Or do you think if COVID doesn't come back, we're going to kind of forget about the whole concept of hybrid **Kim Miles ** 32:25 COVID is coming back, it's already back in China, it's on its way, there's no question about another wave. So I think COVID is something we're always going to live with. What I think has changed profoundly in the marketplace is that I think people are adjusting to the levels of productivity, of being able to do things in a hybrid fashion, and that companies are excited about the fact that they have a broader reach now that they have a virtual component that they can rely on so that they can reach more people to offer a hybrid offering. I don't think it's going away. I think that it sort of depends on what the mission and the goal is for that particular event or organization. So I think that it's not going away, will it be as prominent, perhaps not. But I think it's hard where we've gone, where the pendulum has swung that way. And you've given that offering, it's a little bit harder to go back the other way and to leave that offering off the table. Especially if you've expanded your audience, you don't want to alienate those people that you've you know, that you've opened your your world up to. **Michael Hingson ** 33:29 Yeah, I know, for me, as a speaker, I have a challenge with doing virtual events, although I love doing them. It certainly is convenient. But the challenge is that as I am speaking, I don't get some of the same input that I get when I'm in a room with a live audience. If I say something, and I've worked on speeches, so I know what typically to expect from an audience when I make a particular statement or lead them down a particular path to get to a particular place. And when I can hear those reactions, it helps and I don't get that information. When I do a virtual presentation. And I'm sure there are equivalents for people who can see the screens as well, you're not going to see the same stuff. But having done so many presentations live, I can pretty much tell by working with the people who are coordinating the event, I can get a pretty good idea of what the audience is going to be like. So doing a virtual event doesn't scare me or bother me at all. **Kim Miles ** 34:38 Well, it does a very interesting point. There is nothing that's ever going to replace the energy that you can feed off of being on stage and being in front of a live audience. And myself being a speaker like yourself and also being an at premiere emcee. There's nothing that's going to to replace that Right, I will tell you that one of my one of my favorite stories, and it was really, it was one of the most fun challenges and adventures. in the thick of COVID, one of my biggest clients, we had an alias comedian, who was the the guest of honor. And we were fundraising and I ran a live auction, over zoom, what wasn't zoom, it was another platform, but I was running a live auction to raise money. And there was a lag time between the time that the bids are coming in and between the time that I was seeing that, and so that challenge, like you're saying about that direct feedback, and that direct impact, it's a very real thing. For me when I'm emceeing an event, or if I'm speaking like yourself, the energy is a huge component. So the biggest thing for me that happened in COVID was, I was selected to do a TEDx talk, right when COVID hit, and so they pushed us off for a year. But as it turns out, I did my TEDx talk. However, unlike most TEDx talks, which are in front of a live audience, my TEDx talk was recorded in a studio. So I had a very unique and different TEDx experience. I wouldn't trade it for the world. But it was a very different experience, because I did not have the live audience feed and feel and energy like you're talking about, and it makes a difference. There's no question. **Michael Hingson ** 36:27 Well, it does make a difference. But it isn't necessarily a bad thing. **Kim Miles ** 36:30 No, no, I think it's, you have to learn how to adapt. If you're a business owner, you always have to learn how to adapt. And so in 2020, I learned how to adapt. And that's what I did. And now I'm proud to be able to say that I can offer people live virtual or hybrid events, and there's nothing we can't do for them. I've got the right technology partners, and I'm not fearful, you know, you have to learn how to adapt. And that's what you did. Yeah, **Michael Hingson ** 36:56 you know, for me not seeing the audience is not even relevant, because as we just discussed, if I'm doing a live presentation, I get to hear a lot and probably even, perhaps hear some things that someone looking at the audience might not see in the same way. But by the same token, like you, it's all about feeling the energy. And so when you're doing it, virtually, you don't feel the same kind of energy. But if you've done enough talks, you ought to be able to figure out how to do a speech and make it meaningful and just as relevant. And I think I've been pretty successful at that. And it's a lot of fun to do. **Kim Miles ** 37:40 You feel that your senses are heightened in terms of feeling that energy, because obviously, you know, you don't you don't see the audience, but you do feel that there's a there's like an even higher level of vibration of energy for you, especially, **Michael Hingson ** 37:54 only if I learned to, to look for it and and receive it, it isn't necessarily because of being blind, because that doesn't, in of itself, change senses. But as a speaker, you know, you know very well, what you do is you use all the skills that you have. And so for me, learning to pick up that energy, whatever it is, is very important. And I think that I probably pick up some different cues than you might, but we we both end up at the same place. Pretty much. **Kim Miles ** 38:31 Yeah. Which is what a great storyteller does, which is **Michael Hingson ** 38:35 exactly what a great storyteller does, I have had in my life. Two speeches that I thought didn't go very well. And both of them, as it turns out, although I didn't have enough information in advance about the audiences. And both of them were too small service clubs in my local area. So we didn't even get money for it. But that's okay. It was a it was a service. But as it turns out, in one case, most of the people couldn't even hear very well. They weren't Deaf people, they were seniors, but they seem not to be able to pick up on what was being said. And the other one was somewhat similar. It wasn't necessarily seniors, but I never did quite figure out what their priorities were. They wanted me to come in and talk about a couple of specific subjects, and I did, but they seem to be off in another world somewhere. But basically, that doesn't happen very often, which is of course, very helpful. **Kim Miles ** 39:37 I think your job or our job as speakers are and highly sought out speakers. And the reason why people hire us to speak is because we do have a good command on the audience. We're taking them on a journey and you know, if they've if they've seen you speak before or if somebody is recommending you that they've heard you speak before they walked away having felt something so that's why they're there. Going back to you is because they, they know you can kind of portray that energy. So, you know, it's just because people are great practitioners does not make them great speakers, you know, oh, yeah, yeah, I mean, you know, with my clients that the, they'll say, Okay, we want to have this person speak. And I'll say, Listen, we need to know that these people can capture the audience, it's very important just because they're brilliant. And they're the leader in their field does not necessarily make them either an entertaining or a great speaker. And that's a huge thing. That's something that's really important, especially when you're trying to put together a killer conference or killer business meeting. You got to you got to make sure that these people can get up there and hold the audience. **Michael Hingson ** 40:42 And the more you speak, the more you get to learn about different kinds of audiences. And so, in theory, if you really practice analyzing what you do, the better you will be at holding audiences even in new and unexpected ways and unexpected places. Indeed, yes, I remember, well, my late the last speech I gave, actually, technically, the second to the last speech, they were two days apart, was at the convention of Headstart, you know, for children, the National Head Start Association convention, and I was invited to come by somebody who would have become speak at a school district in Michigan when she was there. And then her husband invited me to come and speak, actually at Freddie Mac, as well. But then this, this came along, and she convinced people that I could probably hold the audience reasonably well, to be polite about it. I think she was much stronger in her words than that. But anyway, so we did the speech. There were 3000 people there. Wow. And some people would say, Aren't you scared of 3000? People? No, my largest speech was a bout a six minute presentation to a church service for 6000 people just after September 11. So 3000 didn't bother me. But anyway, what was really a great honor and pleasure for me was, we got a standing ovation at the end. Wow. Which was was a lot of fun. **Kim Miles ** 42:15 I think what you're saying is super important, right? There's different ways that people let you know, as a speaker, that you've that what you've said, has resonated with them. And, you know, I'm always moved, when I hear from somebody that I don't know at all that will find me that will reach out to me on my social channels, or they'll email me or I've had people even call me before and they say you don't know me, I caught your podcast, I was in the audience, I read your, you know, your post, whatever it is. And if I, you know, connect on that kind of a level that moves somebody that much for them to reach out to me, then you know, you've done your job, right. And it's the same thing when you're live and with the audience. So, listen, there's never going to be a substitute for live and in person. But I'm glad that we've got tools so that there are substitutes for being live and in person because we need them. **Michael Hingson ** 43:06 Yeah, well, it's like, there's nothing like going to see a Broadway musical or a Broadway play on Broadway. Exactly. There's nothing like that at all. The energy is so different. It's all live. It's not like a movie or anything like that. And it's so wonderful to have had the opportunity to experience a bunch of those just like seeing a live concert. There's nothing like it. It's not the same when you're watching it on TV. It's different. Agreed. Well, how many TEDx talks have you given just the one or two? **Kim Miles ** 43:42 I've given I've given the one. It was incredible experience. It was a very profound. It was a profound time in my life. And it was also a very profound, cathartic moment. For me. I think, writing that TED X Talk was something that was one of the scarier things I've ever done, because it's actually a great story. I was I was working, I was working with one of my clients. Babson College here in Boston, which is the number one entrepreneurial school, and I do a lot of work with Babson. And I was I was speaking in front of a group of women. And I was telling my story. And this woman in the audience raised her hand and she said, Have you ever thought about giving a TED talk? And I laughed sort of out loud? And I said, Oh, gosh, no, I would be I would be terrible at that. I said, I don't think that that's really my, my jam. And she said, Oh, that's too bad. She said, Because I run the I run the TEDx Babson program, and I think you'd be really amazing at it. And so I laughed and I immediately said, Well, what I meant to say was, I would love to talk to duck. And as it turns out, I'm so glad that I did something that scared the most scared me the most, you know, they always say try something every day or every year that scares you the most. And that scared me the most because I, I am a much more unscripted person, I am a much more off the cuff type of person. I've done stand up comedy before. As I mentioned, I'm a performer, I'm a singer. So for me, things that are a little bit more unscripted feels slightly more natural for me. So the fact that this was pretty rigid and very scripted, and you have to follow a process, etc. It kind of terrified me. But it was one of the most profound experiences of my life. And I loved it so much that I then started to work with the TEDx team at Babson and I wrote their speaker handbook for them. And I just like to give back to them because it was just a truly truly profound experience. For me, **Michael Hingson ** 45:47 I find my strong suit is when a talk isn't necessarily scripted, mainly, because when I go to different places, I like to get there before my talk, and maybe hear people before me and get to meet more of the audience. And the advantage of that is, I work stuff into the talk right up until, and even during the time that I speak, something will come into my brain that says this needs to be said, much less with the event planners have already in requested be included if there are any messaging things, and so on. But it's so much fun, because that's what the audience really is going to relate to. If you're just up there reading a speech, dude, I can relate. Yeah, no, **Kim Miles ** 46:33 listen, I am anti PowerPoint, I am anti cue cards, I am anti anything, I love to just be able to be off the cuff. And obviously I know enough of my stuff to be able to get there confidently and the talk but but the TEDx thing was something that was very unique. And like I said, I wasn't in front of a live audience where most people are for their talks, I would like to do it again, because I would like the experience of doing it in front of a live audience. So I would, I want to apply again to another TEDx talk. And I would like to have the full the full package experience. Next time, **Michael Hingson ** 47:08 I had a speech that I was scheduled to do, it was set up by a speaker's bureau. And they told me what the audience was, what the organization was, and all sorts of stuff, I got there only to find out that the speaker, Bureau representative had no clue. And it was totally different than what I had come expecting to do. Unfortunately, what this organization was about was also something else that I had experience with. So I had 15 minutes to change on the fly. And that's why I love to have the ability to be a lot more flexible, and it makes for a much better speech. **Kim Miles ** 47:41 Absolutely. **Michael Hingson ** 47:42 I agree. I agree. So it makes it a lot of fun. What's for you, what would you say, is one of the most unique factors that people encounter when they work with you. **Kim Miles ** 47:56 I mean, for me, you know it again, I'm definitely a unicorn in my industry because of my ability to use both sides of my brain simultaneously. My business acumen and my creative side, most people who are creatives are exactly that they're creatives, they're not great at the business acumen side, and vice versa. And for me, I'm incredibly strong in both areas. And I know that and that is what makes me special. So I know that that's a very unique factor when people work for me. But I think that the other thing that unequivocally goes along with working with me is my sense of humor and keeping things really fun and keeping things really enjoyable. The process is enjoyable, I mean, having a sense of humor and infusing my humor in things appropriately. Of course, the way that I work with my clients, you know, when they're having a good time, we all are having a good time, and there's success across the board. So it's definitely a combination of my business acumen and my creative, my creativity, and also just bringing my sense of humor, whether it be to the stage or to the content that I'm helping them create, or, you know, just making them feel more at ease about the process. **Michael Hingson ** 49:08 Yeah, having a sense of humor is really important. I've heard people say, as a professional speaker, you should start off with a joke. And, you know, I certainly find that there are times when having humor upfront actually helps break through to the audience, but there are ways to do it. **Kim Miles ** 49:30 There well you have to do it appropriately. I mean, you know, I I have a history in performance I have a background and performance I have I'm no stranger to a stranger does stranger to a sage doesn't bother me or scare me. I've done stand up comedy when I lived in New York and you know, I write the way that I sort of speak and talk and so but you have to do it. You have to do it appropriately. I mean there there are appropriate times for it. And then there are appropriate times for when you need to be He, you know, you're gonna read the room. That's what I say, gotta read, how to read the **Michael Hingson ** 50:04 bottom read the room. Absolutely. One of the favorite things that I like to start with, especially if there is any kind of a disabilities component, but even not necessarily with that I love to start by saying, want to do a little bit of market surveying. And I'll ask a few questions like, Do you know any blind people? And you know, any number of questions like that three or four questions. And one of three things happens, people, when I asked questions raised their hands, some people applauded, or most people applauded. And I have the person who introduced me stay up on the stage, so I can get that sense of it. But the last question, especially when I know that some people are raising their hands, the last question is, so do you really think it's a bright idea that when a blind speaker asks you a question that you respond by raising your hand, and it that has so often just drawn people in it's so much fun, because they know they're dealing with **Kim Miles ** 51:03 a person? Yeah, you break the ice that way that that's brilliant. I love that. **Michael Hingson ** 51:07 Yeah. And it's, it's a lot of fun to do. And again, my belief is I don't talk to an audience, I talk with an audience. **Kim Miles ** 51:18 One of my early taglines in my business was, it's a conversation, not a presentation. And I feel really strongly about that. I mean, everything that I do is, as I said, I really enjoyed trying to create convivial atmosphere is for my clients, and for myself and putting other people at ease. And, you know, it's, it's about the conversation, and it's about listening. It's about really, you know, engaging, and I agree with you, you're not talking at the audience, you're talking with them. I agree with you wholeheartedly. **Michael Hingson ** 51:49 And I love it, when there is a chance at the end of his speech doesn't always happen. But at the end of the speech, where we can have q&a. And of course, if there is time for q&a, is getting people to ask questions, because people tend to be so shy, and getting people to actually open up and ask questions. And even though I'll say there is absolutely no question in the world that's off limits. It still takes a while. And actually, I've got a favorite story about that, which is that I spoke talking about keeping an audience's attention. I spoke at a school in elementary school in San Francisco, K through six. And the teacher said, now you can only talk for about 10 or 15 minutes, you're not going to hold these kids attentions. And I said, okay, and 45 minutes later, I opened it up for questions. How are you not gonna want to listen to somebody who's standing up there talking to you with a dog? Right, man? So anyway, open it up for questions. And a young man, third grade, a guy, of course, gets up. And his question was, and this is why I tell the story, because I say no questions off limits. How do blind people have sex? **Kim Miles ** 53:03 In the third grade? Yep. God bless. **Michael Hingson ** 53:07 I know. And you know, so I said, Look, no CIA interrogator is going to be able to ask a tougher question than that. But my response immediately was, it just popped into my head the same way everyone else does. And if you want to know more, go ask your parents. I'm not done. **Kim Miles ** 53:22 That's a very good answer. Well played, well played. **Michael Hingson ** 53:28 Yeah. It's a lot of fun. And, you know, when I start to tell that kind of a story, people will start to open up and ask questions. And so it's, it's a lot of fun and interacting with an audience is always fun. Of course, after speaking, oftentimes, we'll go out into the lobby and sell thunder dog. And I've got my best sales rep with me, the dog, Alamo who's a black lab. So I'll take his harness off, tie him to one of the legs on the table where we're selling books. And he is out in front visiting with everybody. And of course, if they come to visit with him, then they have to buy a book anyway. And so he's a he's a great crowd drawer and a crowd pleaser by any standard. Everybody loves a dog, everybody, and you know what? He is discovered the law of maximum pet ability space. So he will lay down and stretch out every appendage as far as he can, in every direction to get as much interaction from people as possible, especially when it's kids. Smart boy. Oh, yeah. Most all of the guide dogs I've ever had have been very smart about doing that. But but they love it. And, you know, it makes him feel good that he gets to be a part of it and he gets a chance to relax and not be in the harness all the time. It's a level of trust, but it's really a lot of fun. Well, what's one thing you stand for in your life? **Kim Miles ** 54:53 I'd like to think that I stand for kindness. I think that I'm I'm sort of always amazed at how often kindness is forgotten or put last or ignored. And I think that in today's world, I think, personally, a lot of things could be dictated and solved, or heard a little bit more. Kindness was put toward the forefront of things. Yeah, I grew up in a very loving and kind home. And I care very deeply about family and friends. And I give back to my communities of people in organizations, I think, with kindness and integrity. And I don't know, I just, I think we've forgotten a little bit of kindness along the way. And I think that that's never lost on me. So I would, I would like to hope that I stand for kindness, I would like to help, **Michael Hingson ** 55:56 I would like to see us regain the art of conversation and listening and respecting other people's views. And of course, that's part of kindness also. But yeah, we just seem to forget all of that. **Kim Miles ** 56:12 I think we're just going through a weird shift, I think that there's there's a, there's sort of a perfect storm of things going on in our world between technology and, and, and the world itself, and, and economics and, you know, just sort of humanity itself. But here's where I get hopeful. As I mentioned before, I think that sometimes it can get a little scary, where social media can be so great and so harmful at the same time, every time I sort of kind of lose a little bit of hope, then I'll see something really promising on social media or on the news. And it just takes that one story about an act of a small act of kindness. Yeah, to kind of restore my faith, I've been the recipient of so many small acts of kindness that I really like to think that I, I love to put forth small acts of kindness, because you can really, you can change the trajectory of somebody's entire being with a small act of kindness. So I don't know, that's just always been really important to me. But it's always it's been taught to me by my by my family, my parents. So **Michael Hingson ** 57:28 I think we're best when we when we recognize that we're, we're here to serve others first. It isn't about me, it's about all of us. Well, I **Kim Miles ** 57:38 think it goes back to what my mother always said, if you do the right thing, you never have to wonder if you did the right thing. **Michael Hingson ** 57:43 So Right. We do have a moral compass, if we would only pay attention to it. **Kim Miles ** 57:48 Most of us do. I agree. I would say most of us do. Yes. What would **Michael Hingson ** 57:52 you advise for an entrepreneur starting out? Or what kind of advice do you have, that you would offer for, for people in business? Or just people in general? **Kim Miles ** 58:04 Well, without question, I mean, my biggest message to entrepreneurs, especially, but just people in general, your network is your net worth. I mean, I myself have built two very successful businesses, you know, absolutely on the merit and the cultivation, and the care that I've given to my network, and I, it's like a garden, right, I feed it, I tend it, I pay attention to it. And I listened to it. And, you know, when you give back to your network, you get a lot from your network. And so people have to really understand the power of their network and, and how to utilize their network the right way. I teach a curriculum on best practices in networking. And it's something that's a very popular curriculum that I get hired for, because I think that most people are inherently not great networkers. Back to one of your earlier points, I always talk about the fact that effective networking is, you know, 90% listening and 10% talking and I think people think it's the other way around. Yeah, and I'm not even talking about, like going to a networking event and sitting in a room and networking, I'm talking about how to look at your centers of influence in your internal network and using it for good for better to make a difference to make a change to propel yourself, to help yourself and to help others. So that for me would be my biggest message and to learn how to do that successfully, is I think the ticket to success. **Michael Hingson ** 59:37 So when you're not financially advising or producing what do you do to relax and have fun? **Kim Miles ** 59:44 Well, I sing with my band which is one of the most fun things that I do. I love my band. We have a blast we perform and and it's just one of my favorite outlets. I spend time with my nieces, which is a great joy for me. I don't have children. I have six nieces, and I golf, and I play pickleball. I am a huge pickleball fan. So I try to play pickleball anytime I can. **Michael Hingson ** 1:00:10 My nephew, since he is retired, has gotten into pickleball and plays several times a week. He's in a league, where he lives and is just always playing pickleball. And it's something I never even heard of two years ago. **Kim Miles ** 1:00:25 It's there's a reason it's the fastest growing sport in the world. It's it's so much fun. It's so easy. And it's super social. And so I have become a bit by the pickleball bug in between that and golf. I keep myself very busy in the summertime. **Michael Hingson **

Malin har lämnat landet och hamnat i en paniksituation på sitt hotell som involverar en mormor med badring. Jessica har jagat solen och ätit sig igenom Gotland. Ingen av medverkande i denna podd verkar ha koll på geografin och sen var det det där med att få böter om du är naken hemma i din lägenhet. Lyssna det blir kul.Länk till Lancome: https://lancome-se.beauty-campaigns.com/quiz/1256671_1221/RénergieTSHPN.html?utm_source=podcast&utm_medium=audio&utm_campaign=lancome_rng_q3_milKlipps av Victor Ganguly Hosted on Acast. See acast.com/privacy for more information.

Välkommen till Sveriges bjussigaste podd där vi, Malin Falk Gramer och Jessica Lasses, plöjer igenom vardagskaos, mammaliv, karriär och roliga anekdoter. Vi svarar även på en lyssnarfråga varje avsnitt! Hör av er till oss på Instagram så löser vi era livsproblem: @malingramer & @jessicalassesLänk till Lancome: https://lancome-se.beauty-campaigns.com/quiz/1256671_1221/RénergieTSHPN.html?utm_source=podcast&utm_medium=audio&utm_campaign=lancome_rng_q3_milKlipps av Victor Ganguly Hosted on Acast. See acast.com/privacy for more information.

The root of the word “perfume," Ancient Egyptian perfume rituals, and the use of galbanum in the 13th century, with Sue Phillips, who carved her space in the industry as a "scentrepreneur.” It's a term she coined to describe her work developing fragrances for luxury brands like Tiffany & Co., Lancome, and Burberry, and celebrities like Jamie Foxx and Katie Holmes.In this “Summer School” special bonus episode, Sue sits down with Brittney Jackson Moseley, who runs integrated marketing at Scentbird. She shares the early history of perfume as a ritual, the story of bringing Tiffany's first fragrance to life, and how men can break free old-time scent preferences.Highlights:The root of the word “perfume”Ancient Egyptian perfume ritualsThe use of galbanum in the 13th centuryWhy Grasse became fertile ground for perfumeryHow Sue's love of fragrance beganThe accident that led to an “aha!” momentAmbient scenting and why it worksThe story behind Tiffany's anniversary fragranceWorking with perfumer Jacques PolgeFinding a fragrance that suits youUnderstanding fragrance familiesKeeping a pulse on what's new in fragranceEver been invited to an immersive scent dinner?Training your nose and uncovering your scent preferences“Not all roses are the same”Scent Spotlight: Fresh, Floral, Woodsy, Spicy, and FruityMen can love florals, tooWhy so many people love vanillaSue's book: “The Power of Perfume”Soak in all of our audio and video content at https://podcast.scentbird.com.

Today we're speaking with Courtney Bagby Lupilin of Little Red Management. Courtney Bagby Lupilin, the CEO and Founder of Little Red Management, is the go-to talent manager for reality TV stars from shows on ABC, CBS, MTV and Netflix including The Bachelor Franchise, Big Brother, Love is Blind, and the Circle. A true fangirl turned entrepreneur, Courtney merged her passion for reality television with her acumen for advertising, communications, and digital media honed at the University of Colorado at Boulder. She began her career in the corporate sector at Oracle in San Francisco, managing internal communications and events. But a yearning for the celebrity side of influencer marketing led her to Los Angeles where she diligently volunteered her time and built relationships within the reality TV world before taking the bold leap to launch Little Red Management in 2019 at the young age of 25. Courtney's approach to influencer and celebrity brand management is rooted in her extensive knowledge of pop culture, her ability to foster impactful brand and talent relationships, and her unwavering commitment to helping her clients achieve their dreams. Courtney has activated partnerships for huge brands including Disney, FOX, Hallmark, Nike, Adidas, Amazon, Dove, Lancome and more. Her passion for pop culture has been reinforced through her travels around the world, where she has discovered that music, TV shows, sports, and movies are the universal language that connects people from all walks of life. Courtney currently resides in Los Angeles, CA. TIMESTAMPS 07:21 - Path to influencer marketing, Launching company. 12:14 - Owning a Talent Management Company. 14:59 - Working with Reality Tv stars vs. Traditional Influencers. 19:25 - Successful model of an influencer. 21:33 - Representing Influencers who are on multiple platforms. 23:05 - Good partnerships for creators. 26:01 - Influencers loving every product. 31:20 - Brands willing to cater to reality star's extra needs. 33:12 - Delivering content on time. 35:35 - Transparency with clients concerning delivery time. 38:19 - Best quality of an influencer. 42:33 - Content creators getting attention from their dream brands. 45:47 - Representing Micro-influencers. 47:20 - Brands that work with Reality Tv stars. 48:38 - Overpricing. 54:21 - Mistakes Creators make when pursuing brand partnerships. 59:47 - Tips to Creators/Managers. 01:02:25 - Video quality for different types of content. 01:07:46 - Predictions. 01:13:34 - Video qualities for different types of content. Check out Little Red Management: WebsiteLinkedInInstagram Connect with Courtney: LinkedInInstagram Connect with Jessy: LinkedInInstagram Upcoming Events: Chicago meet up More Events Want to join WIIM's Membership? Check out our website Don't forget to follow us on Instagram --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

We all think beauty editors must have perfect skin right? Wrong! On this special episode of You Beauty Kelly and Erin share with us the ingredients they love to target skin concerns, from dryness, to ageing and dehydration.  And, if you missed last week's chat all about peptides you can catch up here. This episode was made in partnership with Lancome's Renergie HPN-300 Peptide Cream. SUBSCRIBE: Subscribe to Mamamia. GET IN TOUCH: Got a beauty question you want answered?  Email us at youbeauty@mamamia.com.au or call the podphone on 02 8999 9386.  Join our You Beauty Facebook Group here. Want this and other podcasts delivered straight to your inbox? Subscribe to our podcast newsletter. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Erin Docherty & Kelly McCarren Executive Producer: Talissa Bazaz Audio Producer: Leah Porges Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures. Just by reading our articles or listening to our podcasts, you're helping to fund girls in schools in some of the most disadvantaged countries in the world - through our partnership with Room to Read. We're currently funding 300 girls in school every day and our aim is to get to 1,000. Find out more about Mamamia at mamamia.com.auBecome a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

Courtney Bagby, the CEO and Founder of Little Red Management, is the go-to talent manager for reality TV stars from shows on ABC, CBS, MTV and Netflix including The Bachelor Franchise, Big Brother, Love is Blind and The Circle. A true fangirl turned entrepreneur, Courtney merged her passion for reality television with her acumen for advertising, communications, and digital media. Courtney has activated partnerships for huge brands including Disney, FOX, Hallmark, Nike, Adidas, Amazon, Dove, Lancome and more. If you're a reality tv show fan like us, this episode is for you! https://instagram.com/littleredmgmt?igshid=Y2I2MzMwZWM3ZA==https://instagram.com/courtneybagby?igshid=Y2I2MzMwZWM3ZA==

Welcome to Peptides 101!In this bonus episode we pop on our imaginary lab coats and learn about the power of peptides. We dive into what they are, the way they peptides work, and how you can incorporate them into your skincare routine to unlock a new level of nourishment and radiance. This episode was made in partnership with Lancome's Renergie HPN-300 Peptide Cream. SUBSCRIBE: Subscribe to Mamamia. GET IN TOUCH: Got a beauty question you want answered?  Email us at youbeauty@mamamia.com.au or call the podphone on 02 8999 9386.  Join our You Beauty Facebook Group here. Want this and other podcasts delivered straight to your inbox? Subscribe to our podcast newsletter. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Erin Docherty & Kelly McCarren Executive Producer: Talissa Bazaz Audio Producer: Leah Porges Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures. Just by reading our articles or listening to our podcasts, you're helping to fund girls in schools in some of the most disadvantaged countries in the world - through our partnership with Room to Read. We're currently funding 300 girls in school every day and our aim is to get to 1,000. Find out more about Mamamia at mamamia.com.auBecome a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

With one important exception. Steve Sipress, entrepreneur, marketing, sales, tips, ideas, help, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, direct mail, postcard, advertising, Macy's, Lancome, campaign, multi, multiple, multi-step, steps, media, multimedia,

When you do this correctly, your ideal prospect will feel like a fool NOT to do business with you. Steve Sipress, entrepreneur, marketing, sales, tips, ideas, help, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, advertising, irresistible, offer, wow, Macy's, Lancome,

In this episode, Rob and Ileana are joined by the Founder of SKNMUSE, Ezinne Iroanya and her Chief Creative Officer, and partner in life, Ambrose Price to hear the story of the building of one of the hottest, fastest growing Black beauty brand companies in the market today. They hit on the difficulties of raising capital as under represented founders and their early success. Ezinne shares her incredible life journey from Nigeria, graduating high school at age 15, entering college to study engineering at age 16, while testing her entrepreneurial chops working numerous side hustles on campus while a student.... She talks about life in the the midwestern USA and now eventually, Los Angeles, as well as Ambrose's creative career and entrepreneurial roots which led him to leave New York City to LA and eventually find Ezinne. The couple brings so much authentic energy, love and wisdom that'll be inspirational and helpful for any founder. Ezinne comes with over a decade of experience working for brands like Lancome, and Dior, and is the current President of The Black Beauty Club. Her brand, SKNMUSE, has been featured by Beyonce, Issa Rae, Essence, and Vogue, rated top 10 by ELLE USA. She is a recent Glossier and Cantu Grant winner. Ambrose is an experienced brand design and marketing consultant, with a variety of company experiences in both New York City and Los Angeles, and he's a graduate, with honors, of the Fashion Institute of Technology, and he is of course, the other side of this dynamic duo. Feel free to follow and engage with EZINNE & AMBROSE here: LinkedIn Ezinne: https://www.linkedin.com/in/ezinne-iroanya-567a6515b/ LinkedIn Ambrose: https://www.linkedin.com/in/priceiii/ Instagram Business: https://www.instagram.com/sknmuse/ Website: https://sknmuse.com/ Instagram Ezinne: https://www.instagram.com/Avenue_z/ Instagram Ambrose: https://www.instagram.com/bythreenails/ We're so grateful to you, our growing audience of entrepreneurs, investors, builders, influencers and those interested in the entrepreneurial economies of Latin America and the under-represented entrepreneurial communities in the USA! Plug in, relax and enjoy some Spanish, English and a fun dose of spanglish as always. We're here to help inspire, educate and empower you, so that you can build the future! ¡Salud y gracias!, Mentors Today's Team --- Send in a voice message: https://podcasters.spotify.com/pod/show/mentorstoday/message

MAKEUP MONDAY FEATURE Jaleesa Jaikaran is a Trinidadian makeup artist based in New York City. She works behind the camera on beauty & fashion campaigns with brands including MAC, Maybelline, Lancome, Kith, Nike, and Pyer Moss, to name a few. In front of the camera, Jaleesa creates content driven by beauty education and has collaborated with various brands including UOMA Beauty, Estee Lauder, Milk Makeup, Ulta Beauty, and Pinterest. She hosts The Life of a Makeup Artist podcast, which focuses on rising and defining voices in beauty, breaking into the industry, and why it's critical to create an inclusive future. --- Send in a voice message: https://anchor.fm/skincareanarchy/message Support this podcast: https://anchor.fm/skincareanarchy/support

Olya Bar is *Our Fragrance Keeper.* With a collection that runs 900 bottles deep—YES I SAID 900—she's transcended being a collector, and at this point, is more of an archivist. Want to know how or if a bottle design has changed since it first launched? Olya can tell you. Which reformulation is the sweetest? Olya can tell you. In addition to being a lover/keeper/creator, she's also an industry vet with over a decade of experience in both retail and marketing. Currently, she works as Twisted Lily's Digital Strategist. We cover all the hard-hitting issues like Mercari vs. eBay, niche vs. designer, and of course, the hidden and obvious gems of her… erm… archives. Plus, stay tuned for part 2 next week where Olya and I share all our favorite designers fragrances currently on the market! FRAGS MENTIONED: Louis Vuitton Étoile Filante, GAP Dream, M. Micallef Note Vanillée Nectar, Liz Claiborne Vivid, Givenchy Amarige, Guerlain Shalimar, Dior Dune, Mancera, Montale, Amouage, Vilhelm To My Father, Richard Red Square, CK one, Red Moscow, Lancome, Shalimar, Ralph Lauren Blue, Ralph Lauren Ralph, Paco Rabanne XS Pour Homme Sensual Summer, Roccobarocco Silver Jeans Men, Chanel Egoïste, Tom Ford Vanille Fatale, Frederic Malle Portrait of a Lady, MFK Baccarat Rouge 540, Montale Dark Aoud, Narciso Rodriguez Musc Noir Rose, Narciso Rodriguez Musc Noir, Lanvin Éclat d'Arpège, Keiko Mecheri, Frapin, Marc-Antoine Barrois Ganymede, Heeley Sel Marin, Carner Barcelona Tardes, ELdO Remarkable People SHOP THIS EPISODE: https://shopmy.us/collections/130311 FOLLOW OLYA: @olyabar 10% OFF TWISTEDLILY.COM CODE 'PERFUMEROOM10' SIGN UP FOR SMELL CLUB: https://www.eventbrite.com/e/march-smell-club-tea-tickets-571006203927 FOLLOW PERFUME ROOM: @perfumeroompod (IG) @emma_vern (TT)

Länk Lancome: https://lancome-se.beauty-campaigns.com/quiz/1085019_1221/Renergie-Triple-Serum.htmlJessica gråter på bussen och vi pratar om psykisk ohälsa och hjälpen Malin har fått efter sin hjärnhinneinflammation. Marcus förbereder familjen för en apokalyps och vi funderar på hur våra män skulle klara sig i ett krig egentligen?Mitt i Livet klipps av Victor Ganguly Hosted on Acast. See acast.com/privacy for more information.

Länk Lancome: https://lancome-se.beauty-campaigns.com/quiz/1085019_1221/Renergie-Triple-Serum.htmlVälkommen till Sveriges bjussigaste podd där vi, Malin Falk Gramer och Jessica Lasses, plöjer igenom vardagskaos, mammaliv, karriär och roliga anekdoter. Vi svarar även på en lyssnarfråga varje avsnitt! Hör av er till oss på Instagram så löser vi era livsproblem: @malingramer & @jessicalassesMitt i Livet klipps av Victor Ganguly Hosted on Acast. See acast.com/privacy for more information.

Länk Lancome: https://lancome-se.beauty-campaigns.com/quiz/1085019_1221/Renergie-Triple-Serum.htmlVälkommen till Sveriges bjussigaste podd där vi, Malin Falk Gramer och Jessica Lasses, plöjer igenom vardagskaos, mammaliv, karriär och roliga anekdoter. Vi svarar även på en lyssnarfråga varje avsnitt! Hör av er till oss på Instagram så löser vi era livsproblem: @malingramer & @jessicalassesMitt i Livet klipps av Victor Ganguly Hosted on Acast. See acast.com/privacy for more information.

Länk Lancome: https://lancome-se.beauty-campaigns.com/quiz/1085019_1221/Renergie-Triple-Serum.htmlMarcus har gjort något oförlåtligt! Malin har överlåtit lägenheten och är lite sorgsen, men hon väntar även på att pengarna från försäljningen ska komma in på kontot. Vad gör man när man får in pengarna från en försäljning på kontot, vi hamnar en en manlig / kvinnlig anekdot om just detta! Jessica har blivit utskälld av läkaren! Och plötsligt har alla barn utvecklat en allergi mot kökssysslor som påverkar tarmen på ett märkligt sätt…. Lyssna det blir kulMitt i Livet klipps av Victor Ganguly Hosted on Acast. See acast.com/privacy for more information.

Länk Lancome: https://lancome-se.beauty-campaigns.com/quiz/1085019_1221/Renergie-Triple-Serum.htmlVälkommen till Sveriges bjussigaste podd där vi, Malin Falk Gramer och Jessica Lasses, plöjer igenom vardagskaos, mammaliv, karriär och roliga anekdoter. Vi svarar även på en lyssnarfråga varje avsnitt! Hör av er till oss på Instagram så löser vi era livsproblem: @malingramer & @jessicalassesMitt i Livet klipps av Victor Ganguly Hosted on Acast. See acast.com/privacy for more information.

Länk Lancome: https://lancome-se.beauty-campaigns.com/quiz/1085019_1221/Renergie-Triple-Serum.htmlMalin och Calle har äntligen flyttat men har endast två fungerande lampor i nya lyan. Sveriges mest kända korv som varit borta i flera år har äntligen hittats. Douglas skola har haft inbrott och stölden ligger helt rätt i tiden men chockar ändå alla! Jessicas Marbella-resa blev ångestfylld och hur skulle livet se ut om vi gjorde en husband-swap? Sen var det det där med att Marcus är stolt över Jessica, kanske för första gången någonsin? Mitt i Livet klipps av Victor Ganguly Hosted on Acast. See acast.com/privacy for more information.

Länk Lancome: https://lancome-se.beauty-campaigns.com/quiz/1085019_1221/Renergie-Triple-Serum.htmlVälkommen till Sveriges bjussigaste podd där vi, Malin Falk Gramer och Jessica Lasses, plöjer igenom vardagskaos, mammaliv, karriär och roliga anekdoter. Vi svarar även på en lyssnarfråga varje avsnitt! Hör av er till oss på Instagram så löser vi era livsproblem: @malingramer & @jessicalassesMitt i Livet klipps av Victor Ganguly Hosted on Acast. See acast.com/privacy for more information.

At just 18 years old, Ellie Zeiler has built a community of over 12.5 million followers across social media. As a high schooler when the COVID-19 shutdown happened, Ellie used her free time to start creating content on TikTok, and has now become one of the most notable names on the platform for her fun, easygoing, big sister-like content across fashion, beauty, and lifestyle. She's partnered with brands like Fendi, Dior, Levi's, and Lancome, and worked with the White House last year to help push important initiatives like voting, restoring abortion rights, and more to her audience. In this episode, Ellie gives a behind-the-scenes look at becoming a full-time content creator, her best tips for social media growth, and a look at her new podcast, I'll Be Your Sister. Follow Ellie here https://www.instagram.com/elliezeiler/ Listen to I'll Be Your Sister here https://podcasts.apple.com/us/podcast/ill-be-your-sister-with-ellie-zeiler/id1654629420 Love the show? Follow us and leave a review! And for more behind-the-scenes, follow Liv on Instagram, @LivvPerez.    Produced by Dear Media This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.

In this episode, guest host Haixia Yu is joined by Aaron Levant, founder and CEO of NTWRK, a premier e-commerce platform bringing livestream shopping to the North American market. Launched in 2018, NTWRK has already taken off by storm among Gen Z audiences, working with brands and artists such as Billie Eilish, Doja Cat, Foot Locker, Lancome, and Hulu—just to name a few. During their conversation, Aaron shares his journey to launching NTWRK, including founding AGENDA, a world-famous streetwear fashion tradeshow held annually in Las Vegas. Haixia and Aaron also discuss how TikTok adoption has increased interest in livestreaming and shoppable video in the United States, as well as what Western markets can learn from the success of livestreaming in China. If you enjoyed this episode, please let us know by subscribing to our channel and giving us a 5 star rating us on Spotify and Apple Podcasts.

This mind blowing mono-material packaging design makes you question what you thought you knew about molded fiber and product packaging manufacturing. The team at Colourform (yes, with a U), are questioning why everything is overpackaged and how to reduce materials and packaging components to deliver fresh take on branding and what it means to package something. Their award winning brand building molded fiber designs challenge everything from how to package a bottle and cosmetics, to fragrance and fashion. Listen to learn the first 5 things you need to ask before you start down the path of molded fibre (yes, with an "re" not an "er") Links to stuff in the show: ColourForm James Cropper La Vie Est Belle by Lancome packaging Ruinart packaging --- Connect with Evelio on LinkedIn for his packaging classes Love learning about packaging? Subscribe to our Youtube channel

This week's episode is sponsored by: Carry your creativity with Erin Lane Bags! Whether you show your fiber fandom with the woolly wonder Sheepleverse, or dive into history with the Curiosities collection, our project bags, totes, and hook and needle organizers are at the ready to keep your hobby happy. “Go to HelloFresh dot com slash knitmore16 and use code knitmore16 for up to 16 free meals AND 3 free gifts!”     Have you ever had to frog because you forgot a step several rows back? Or lost your spot because you dropped your magnet board or lost track with your highlighter tape? Instead of wrestling with paper, use the knitCompanion app. It keeps you on track so you can knit more and frog less. knitCompanion works with ALL your patterns and is available for Apple, Android, and Kindle Fire Devices Wearing a color you love is like wearing a truly great pair of boots. You stand taller and walk proud. You carry a sense of purpose. LL Yarn Co.'s 2 woman dye-studio inside a century old former wool mill in Louisville, KY creates bold and energetic colors. We are driven by fashion, culture, and cause to put our passion for color onto stunning yarns. With LL Yarn Co. on your needles and hooks you are telling the world you aren't afraid to be noticed. Afterall, your knitting is an opportunity to share your passion with your world. LL Yarn Co., for when your knits need to speak louder than words. Are you feeling dis-GRUNT-eled about your stash? Are you browsing Insta-HAM looking for knitting inspiration? Is color "kind of a PIG deal" in your life? Oink Pigments offers over one hundred forty PIG-ture perfect colorways to make you SQUEAL with delight. For a limited time only, bring home the bacon with code KNITMORE and get fifteen percent off in-stock yarns and fibers at oinkpigments dot com. Shop soon, because these pigs will FLY!           On the Needles: (0:51) Gigi : new socks for Andrew cast on: Meilenweit Colortweed Jasmin is nearly done with the body of Sam's Gramps cardigan by Tincan Knits Gigi wound yarn from LolaBean for a Stephen West shawl out of Painting Shawls Jasmin finished the Gatsby shawl by Dawn Henderson in Ocean by the Sea “Quill” Gigi :the Elton cardigan, super wash merino, from Neighborhood Fiber Co. Slow progress, Jasmin pulled her Ice Queen out of the UFO pile, and is finished except for the beaded picot bind off (waiting on more beads to come) Gigi started another pair of socks for Andrew , heel flap is Lucy Neatby technique  Jasmin is progressing on her crocheted the XY scarf in the 19th Amendment kit from Lady Dye Yarns. Jasmin pulled her Cashmere/Silk/beaded Curtain Call Cowl out of the UFO pile         Jasmin mentions Stila lip color in Beso and Lancome make up wipes [CORRECTION: They're Clinique makeup wipes] Jasmin got a new UFO out of the sweater chest: the Akimbo shawl in A Verb for Keeping Warm's Merino/Silk fingering weight yarn.   Events:(21:15) Jasmin & Diane from Lady Dye are co-hosting a KAL! The Sea Glass Pullover (in DK). Pushed back to June 20 Cache Dash has started! May 27 - End of August Tour de Fleece  Rhinebeck Hopefully  STITCHES SoCal in Pasadena!   Mother Knows Best:(25;40) HALT (Hungry Angry Lonely Tired) Gogurt   When Knitting Attacks:(34:29) Gigi: socks for Andrew: picked up stitches for the side of the heel flap before turning the heel  Jasmin: deciphering where in the pattern i am, 4 times. Sheila Ernst Glass needles       Knits in Space:(39:35) Dyeing at Little Skein yarns NEEDS SAFE LINK   Review(48:49) Outlander Knitting  By Kate Atherley   And Sew On :(1:02:50)   8646:Vogue dress  Jasmin set up the overlock stitch on the serger  Gigi: Signed up for class :Fabric Analysis I at Westvalley, ordered and got the books Also, got a pattern that I found on Pinterest. Vogue 9236  

We're still in the thick of the College World Series, so you know we're gonna get into all of our feelings about college baseball this week (not to mention the Aggies' match-up against the Longhorns). We also do a little recapping of our weekends, and we discuss whether or not it's possible to cover all the important topics / life skills with college kids before they leave home. On top of all that, we break down my current situation with my hair, and it's Melanie's turn for Five Favorites. Enjoy, y'all!  - Our Amazon Shop - Become a Patron Show Notes: - Notre Dame's uniforms with trim - Lots of Scotts' list of life skills for young adults - our Patreon episode on inconsequential grievances  - Wet detangler brush - velcro rollers - Patreon Live Q&A for June - interview with Alex - Vacation Chardonnay oil SPF 30 sunscreen - Lancome mascara primer - TikTok mascara hack - No Boundaries slides (only $12.98) - Texas Aggies tee from 47 Brand - Redland cotton sheets Sponsors: - KiwiCo (use promo code BIGBOO to get 50% off your first month plus free shipping) - Rothy's (use this link for $20 off your first order) - Stamps.com (use promo code BIGBOO for a 4-week trial, free postage, and a digital scale) - Peloton