Podcasts about group creative director

Warning: this episode speaks about autism and mental health. We remind listeners that the Graphic Support Group hosts are not medical professionals. Please listen with care and understanding.I met Able during my junior year as a passionate and painfully green design student. What I remember was that he was a tall, older guy who was simultaneously disarming for his height and earnestness. For a chronically detached art student, it was a breath of fresh air that I didn't know how to take in. Him and I only attended school together for one semester, but he's taken that education and gone very, very far. He's currently a Group Creative Director at Thought Matter in New York and previously worked at Noom, been a Creative Director at Deustch NY and LA, member of the AIGA NY board and taught at SVA. Over the years, Able and I have been in sporadic touch through past projects and social media. From a afar, he's defined persistence for me and I'm so glad we got to spend some time together on the podcast. Able bares all about the many obstacles he's overcome including a life threatening illness, financial precarity and mental health struggles. Through it all he's remained hopeful and grateful to be who he is. Able is a truly creative human being and I'm very fortunate to know him. I hope that his story can be of support for anyone. For me, it was yet another reminder of how much good there can be in the work we do and to not be tied up in the implications we can't always control. Check out some of the projects he's mentioned in the episode: his music as Kamuter, his partner Julia Parris' creative studio Analog is Heavy, his own work at WTF Studio and some of his collage works. Choose gratitude friends. Get full access to Graphic Support Group Podcast at graphicsupportgroup.substack.com/subscribe

Darren O'Meara, Growth Director, and Troy Graham, Group Creative Director, experience marketing agency GPJ, also known as George P Johnson, share the state of play in the experience marketing industry.  They explore how brands are shifting from traditional advertising to creating immersive experiences that engage customers on a deeper level. The conversation highlights the importance of memory-making, the value exchange in brand experiences, and the need for ongoing engagement post-event. They also discuss the role of technology in enhancing experiences and the challenges of measuring success in this dynamic field.  Ultimately, the episode emphasizes the necessity of choosing the right partners and strategies to effectively leverage experience marketing and delves into the intricacies of experiential marketing, emphasizing the importance of creating engaging brand experiences, understanding client expectations, and the role of specialization in marketing.  Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Zach and Geoff get saucy and share the stories behind iconic campaigns like Heinz “Draw Ketchup” and “Can't Unsee it” with Deadpool.ABOUT OUR GUESTS:Geoff Baillie is a Group Creative Director at Rethink, where he started as an intern in 2018.He's led work for brands like IKEA, Molson Coors and Heinz—including campaigns like Draw Ketchup, Heinz Ketchup and Seemingly Ranch, and the Heinz x Marvel Studios collaboration Can't Unsee It.His work has been featured on The Late Show with Stephen Colbert, The Drew Barrymore Show, The Tonight Show Starring Jimmy Fallon, in marketing books like Hey Whipple Squeeze This and Pearson's Fundamentals of Marketing textbook.Geoff's campaigns have been recognized at every major international award show. He was named to AdAge's 40 Under 40, The One Club's Young Guns Under 30 competition, and AdAge's Creative Team of the Year. He was also ranked Canada's #1 copywriter in 2022, 2023, and 2025 by Strategy Magazine.He has taught at Miami Ad School Toronto, and guest lectured at Humber and McMaster.He also likes to read, play music, and play golf badly. He lives in Toronto with his girlfriend and cat Diego. He recently broke his tibia jumping over a fence. Zachary Bautista is a Partner, Group Creative Director at Rethink.From art school dropout to one of the most consistently recognized creatives in Canada, his work has been awarded at every major international award show from Cannes to Clios with acclaim from figures like Jimmy Fallon and Drew Barrymore, and headlines on publications like CNN and FastCompany.Zach was ranked the #1 Art Director back-to-back-to-back-to-back in Strategy Magazine's Creative Report Card for 2022-2025. He was among AdAge's 40 Under 40 in 2021 and the only Canadian on the list. You can find his work on a billboard near you or in the 6th Edition of Hey Whipple Squeeze This along with Pearson's Fundamentals of Marketing Textbook.In addition to his impassioned dedication as an industry mentor, Zach was a recurring instructor at Miami Ad School in Toronto. In his role as teacher he has elevated the talents of up-and-coming art directors and copywriters. His approach to his students is teaching peers to become future co-workers.Zach spends most of his money on sports memorabilia. He spends most of his time making money to afford sports memorabilia. ADCC Created is brought to you by The Advertising & Design Club of Canada, hosted by Lyranda Martin Evans (Fellow Human), with music and studio care of Grayson Music. Follow us on Instagram @theadccEmail us at created@theadcc.ca

Send us a textThis is the first episode in a 3-part mini series about exploring creative education, both as a noun and a verb; new ways of thinking about assessments, grading and ungrading with 3 brilliant educators who work and teach in the spaces of communication, design, creativity, art and art therapy. First up is Dom Prevost, Group Creative Director at Resonance and also teaches at IDEA School of Design (Capilano University) and Miami Ad School. With a multi-disciplinary approach and years of international experience, Dom has created award-winning, fully-integrated campaigns for some of the world's most iconic brands including Nike, adidas, Benetton, lululemon, Foot Locker, Mercedes, Ford, Johnnie Walker, Red Bull, Pabst Blue Ribbon, Ministry of Sound, Playstation and Ubisoft. In this episode, you'll hear about a course Dom teaches that, at its core, is helping students succeed through embracing failure, by removing control and providing space for things to go wrong. Dom explains what he hopes to instil in his students about failure, iteration and pushing past the first ideas, as well as how he uses grades not as a means of control and power, but as a means of relinquishing control and power, handing it back to students to show up with good, bad and ugly ideas.Finally, Dom gives us a sneak peek at his upcoming new workshop at DesignThinkers Vancouver, May 13-14, 2025.I'm all about interesting projects with interesting people! Let's Connect on the web or via Instagram. :)

Marta Hooper | Group Creative Director at AntiSocial/ThinkingboxToday, Monica chats with Marta Hooper, Group Creative Director at AntiSocial - the social media division of Thinkingbox. In this episode, Marta discusses:Social-first thinking in your brand strategyHow she got her start in advertising (as a plan B to becoming a pro tennis player)A deep dive into the craft and creativity of advertisingThe value of mentorship in creative fields like advertisingThe impact of remote culture on mentorshipMarta Hooper has 20 years of experience with increasingly senior titles at some of Canada's top agencies. Most recently she was chief creative officer at Rain, and before that ECD at doug&partners. Earlier stops include trevor//peter, Leo Burnett, Sid Lee, and Taxi, working on some of the biggest brands in the world including Nike, Spotify, Honda, Ford, Dell/Alienware, Telus, Red Bull, Diageo, Labatt, and HBO.Marta's LinkedIn: https://www.linkedin.com/in/marta-hooper-6543b71b/Marta's Website: https://www.martahooper.com/ResourcesFigma Jam: https://www.figma.com/figjam/If you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com

“As important, if not more important, than the individual assets themselves, is the brand's commitment to using them over time.” Chelsea Campbell, (Group Creative Director, SiriusXM's Studio Resonate) The world's only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 10 - "Congruent Cues." Stew Redwine (VP, Creative, Oxford Road) welcomes Chelsea Campbell (Group Creative Director, Studio Resonate–SiriusXM's in-house audio agency) to discuss the science of persuasive audio advertising as well as this month's top spenders in audio. We're talking the Magic of Audio, Bacon vs Rain, and Missed Audio Opportunities. Let's dive in.

Join Katie as she talks with Nicole Ellingson, VP, Group Creative Director at Quigley-Simpson about elevating female creatives, being a breast cancer survivor, empathetic leadership during difficult times and tips for mental wellness.

อีพีใหม่ของ Final_Revise2 พอดแคสต์ของชาวครีเอทีฟ ยังอยู่กับ บอล-ณัฏฐ์คเณศ เรืองรุจเมธกุล Group Creative Director จาก VML Thailand ที่อีพีนี้หยิบเอาโปรเจกต์ที่ทำร่วมกับแบรนด์ใหญ่อย่าง KFC  เมื่อแบรนด์โอบกอดความบกพร่องในตัวเอง และยอมรับว่าอาจเป็นส่วนหนึ่งของปัญหาใหญ่ ทำให้ KFC ทำแคมเปญ Bone Tie เพื่อสร้างความเข้าใจเรื่องกระดูกไก่ที่เป็นหนึ่งในตัวการสำคัญที่ทำให้น้องหมาต้องป่วยหรือจบชีวิตจากการกินกระดูก ด้วยความเข้าใจผิดทั้งของตัวน้องหมาเอง หรือคนเลี้ยงที่คิดว่าสุนัขกินกระดูกได้ ไปฟังที่มาที่ไป และการปรับแก้ revise ในงานชิ้นนี้ ว่ามีกระบวนการอย่างไรบ้าง ใน Final_Revise2 กับโฮสต์ชะ-ชโลธร นวนทอง แห่ง CJ Worx กันเลย https://linktr.ee/Final_revise2 #SalmonPodcast #FinalRevise2  —-- ติดต่อโฆษณาได้ที่ podcast.salmon@gmail.com Follow Final_Revise2 on Instagram Salmon Podcast https://www.instagram.com/salmon_podcast ชะ ชโลธร https://www.instagram.com/chalomejai Learn more about your ad choices. Visit megaphone.fm/adchoices

Matt Sauter Linkedin Interview with Health Marketing Collective  

About the Guest: Shaz Edmondston: At the time of recording, Shaz Edmondston is the Group Creative Director at M&C Saatchi, Australia, a celebrated advertising agency. With years of experience in the industry, Shaz has a proven track record of excellence, having risen through the ranks in a traditionally male-dominated field. Her career journey spans various roles from junior art director to her current leadership position, and she is known for her trailblazing work in championing women's rights and promoting gender equality within her organization and the advertising industry at large.   Key Takeaways: Gender Representation Struggles: Current statistics reveal that only 22% of CEOs and 35% of key management roles in Australia are held by women, indicating a significant gender gap. Inclusive Policies Lead to Change: The shift from maternity to parental leave is highlighted as a critical step towards gender equality, making a profound societal impact beyond just the advertising industry. Cultural Shift: There is a noticeable and positive cultural shift happening within the advertising industry, driven by progressive policies and inclusive company cultures. Mentorship and Role Models: Initiatives metioned in pod like FEMM&C and The Aunties provide crucial support and inspiration for women in the industry, demonstrating the value of a strong network. Overcoming Discrimination: Shaz shares strategies for handling sexist comments and discriminatory practices, emphasizing the importance of resilience and self-worth. Notable Quotes: "Guys are naturally more combative in the way that they talk to each other...when you've got that debate, they have opinions, and they're happy to fight about their opinions." "You can't make them want what you want...you can also...I'm glad that I didn't plateau and say, 'Okay, I'm going to settle.'" "The expectation that you have to stay at home or that you're going to leave, again, a transient, they think you're going to not be there. So don't invest in someone who's just going to leave." "It's having babies, right? The expectation that you have to stay at home or that you're going to leave…any role that requires care is filled by a woman." "Don't let anybody tell you how you've got to do it."   Resources: Cindy Gallop: Learn more about her work here. FEMM&C: Support and networking initiative for women at M&C Saatchi. The Aunties: A program providing mentorship and support for women in the advertising industry. Click here to contact Janet & Amelia or ask them a question or click here to contact the She Wasn't Born Yesterday team! She Wasn't Born Yesterday, hosted by Janet Evans, a former M&C Saatchi advertising creative and Dr Amelia Haines, a sexual and relationship therapist, who have written Australia's first book on empty nest syndrome called Empty Next. Visit Empty Nest Chicks for more resources, click here for their book, or join the discussion on Facebook. Listen to more from our Hope Podcasts collection at hopepodcasts.com.au. And send the team a message via Hope 103.2's app, Facebook or Instagram.Support the show, a product of Hope Media: https://hope1032.com.au/donate/2211A-pod/See omnystudio.com/listener for privacy information.

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today's episode, we welcome Matt Sauter to discuss how to foster a creative and innovative environment even within the constraints of limited budgets and high-functioning teams. Matt talks about the necessity of engineering an environment that naturally promotes desired creative outcomes and shares practical strategies that can be implemented in healthcare marketing. Our conversation emphasizes the need for creating an atmosphere of psychological safety, ownership, support, and strategic curiosity. Matt outlines practical approaches that teams can adopt to remain creative, such as reserving dedicated time for creativity, nurturing playfulness, and being intentional with strategic thinking. The discussion also highlights how impactful creativity in health marketing transcends grandeur and focuses on creating value and addressing real-world barriers. One particularly powerful example Matt shares is a campaign by Siemens Healthineers, which transformed intimidating MRI experiences into magical storytelling moments for children—a testament to how meaningful creativity can significantly improve patient experiences. Sara Payne and Matt agree on the importance of authenticity, education, and thought leadership over mere product promotion in healthcare marketing. Authenticity and a drive to make positive changes in the industry are recurring themes in this insightful conversation. Thank you for being part of the Health Marketing Collective, where strong leadership meets marketing excellence. The future of healthcare depends on it. Key Takeaways: 1. Engineering an Innovative Environment: Matt Sauter explains the importance of developing an environment that fosters creativity and innovation. This includes psychological safety, providing ownership and support, clear objectives, nurturing curiosity and playfulness, and training team members to see opportunities differently. 2. Meaningful Creativity over Grandeur: Matt stresses that impactful creativity doesn't always mean grand ideas but rather creating solutions that remove barriers, make individuals feel seen, and genuinely make a difference. His example of transforming MRI experiences for children illustrates how small, thoughtful actions can have profound impacts. 3. Practical Creativity Strategies: Both Sara and Matt dive into practical strategies for promoting creativity in the workplace. They suggest setting aside specific times for creativity, creating designated venues for creative sessions, and encouraging habits that enhance creative thinking. These strategies ensure that creativity becomes an integral part of the work culture. 4. Authenticity and Impact in Health Marketing: The conversation highlights the growing expectation for brands to show authenticity and contribute to meaningful change. Rather than focusing solely on product promotion, the emphasis is on education, thought leadership, and genuinely understanding and addressing audience needs. This alignment helps to build trust and foster stronger connections with the audience. 5. Adapting to Audience Needs: Sara and Matt discuss the challenges of budget constraints in audience research and suggest scrappy, innovative approaches to understanding audience needs. They emphasize the importance of social listening, research, and direct engagement to stay relevant and adapt marketing strategies. This ensures that health marketing efforts are meaningful and resonate with the target audience. [embed]https://www.youtube.com/watch?v=jXgVXFeuToE[/embed] About Matt Sauter Group Creative Director, Avalere Health Matt is a Group Creative Director running agency teams in the healthcare and pharmaceutical industries, with substantial product launch experience across categories. He's passionate about drawing out the best in people and teams, and helping them develop...

Quinnton is the Co-Founder & CEO of Retrospect. A creative leader and designer passionate about leading teams and developing talent, he specializes in designing compelling and authentic brand experiences for companies and entrepreneurs.Quinnton is also an MIT graduate, kickstarting his dynamic career includes serving as an Art Director at Digitas, Lead Creative for acquired Procter & Gamble brand Walker & Company (makers of Bevel), inaugural Creative Director at Blavity, Inc., and Group Creative Director & Global Experience Lead at Publicis Sapient. In 2023, Harris was selected to be Jury President for Design Lions at the 2023 Cannes Lions International Festival of Creativity. He is the second Black president in the festival's 69-year history.

This week, Brit and Harper talk with designer Jon Delman about creative leadership. Jon Delman has had a diverse and influential career in design over the past 27 years. He is currently leading the Design Systems team at Workiva, focusing on helping product and engineering teams build world-class enterprise software. Jon has a wealth of experience working with major brands such as Google, Apple, Splunk, and Samsung. His prior roles include Executive Creative Director at Ueno, Group Creative Director at Beyond, and Creative Director at Huge. In addition to his professional endeavors, Jon has also been involved in educational initiatives, contributing as a guest speaker on topics like building a learning organization and leading change management in digital environments. Jon's deep commitment to fostering a nurturing environment for design teams is reflected in his public discourse about leadership in design. He emphasizes the importance of kindness, curiosity, and authenticity in leadership, advocating for a more inclusive and supportive approach within creative teams. This philosophy aims to challenge the often rigid norms of leadership within the design industry and promotes a more flexible and humane approach to managing and inspiring teams. His blend of hands-on design work and educational outreach highlights his dedication to both practicing and teaching design, aiming to inspire and develop the next generation of designers. TIMESTAMPS 7:24 - How to cultivate curiosity within oneself 11:28 - Embracing “not getting it” 16:57 - Staying in your craft 23:33 - How creatives take in work from a team 28:40 - Strong opinions, loosely held 29:28 - Redefining creative contributions 38:12 - Created while managing 45:16 - People you want to be around 51:50 - Design systems 57:29 - Giving feedback the right way 58:16 - The role of the creator in taking in feedback 01:09 - Addressing Imposter Syndrome 1:12 - Advice for young creators MUSIC: “Am I Dreaming [Instrumental]” (Metro Boomin, A$AP Rocky, Roisee) ©2024 The Furious Curious

Welcome to a special episode of the show, brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. In today's episode, we explore the fascinating intersection of branding and business strategy through the lens of a recent project between Blackbaud and The Office of Experience. We are joined by Lori Poer, Vice President, Global Brand and Corporate Marketing at Blackbaud, and Nigel Dennis, Group Creative Director at The Office of Experience. RESOURCES Blackbaud website: https://www.blackbaud.com   The Office of Experience website: https://www.officeofexperience.com   Connect with Greg Kihlström on LinkedIn: https://www.linkedin.com/in/gregkihlstrom   Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv   Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show   Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com   The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow   The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Welcome to a special episode of the show, brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. In today's episode, we explore the fascinating intersection of branding and business strategy through the lens of a recent project between Blackbaud and The Office of Experience. We are joined by Lori Poer, Vice President, Global Brand and Corporate Marketing at Blackbaud, and Nigel Dennis, Group Creative Director at The Office of Experience. RESOURCES Blackbaud website: https://www.blackbaud.com   The Office of Experience website: https://www.officeofexperience.com   Connect with Greg Kihlström on LinkedIn: https://www.linkedin.com/in/gregkihlstrom   Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv   Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show   Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com   The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow   The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Discover the latest in modern marketing with Margeaux Buttner, SVP, Group Creative Director, and Jennifer Squillante, Director, Development Operations, and in this special episode of PROPcasts. Margeaux and Jenn share their expertise on everything from modular content to experience optimization rooms, offering valuable insights and practical tips for navigating today's dynamic marketing landscape. Recently recognized in the PM360 Elite 100, Jenn as a "Leader of the Future" and Margeaux as a “Creative Director”, their perspectives are not to be missed. Tune in to hear their inspiring journey and innovative strategies.

This week's guest - Frank Garcia is Group Creative Director at Mojo Supermarkets. As a musician and creative, for over a decade Frank has been helping lead ad creative for brands like Coach, WhatsApp and Under Armour. His work has been featured on CNN, The New York Times, SNL, and has received numerous accolades at Cannes Lions, The Webbys and many more.

Many pharmaceutical companies say attacking health inequities is a strategic objective, but addressing the topic is hard to do. Why is this so? This episode's guest, Elisa Remoundos,  Senior Vice President and Group Creative Director for Entrée Health, believes that for pharma and market access to tackle health inequities they need to rethink the social determinants of health that can have a huge impact on adherence, compliance, health outcomes, and societal burdens.Follow Elisa on LinkedIn. Follow Valuate on LinkedIn or learn more here.

Some commercials were classics while others fell flat during Sunday's Super Bowl.

Jimmy Smith is the dopest storyteller I know. No. Really. He is. Founder of Amusement Park Entertainment (APE), he is an advertising legend who has been in the game since 1985. Jimmy got his start working on the Nike ‘Just Do It' campaign and his career has included stints at Wieden & Kennedy, where he created ‘Book of Dimes', an ad starring LeBron James and Bernie Mac for Nike; BBDO, where he served as Executive Creative Director for Motorola; and TBWA/Chiat/Day L.A., where he was Group Creative Director for Gatorade. In this episode of Kindness Warriors we talk about passions, sports, barriers to entry in adland, breaking down walls, playing the long-game with GREAT creative ideas, & origin stories. How wonderful life is with hearts & minds like Jimmy's in this world.

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.In this episode, Narine Galstian, CMO, SADA, joins Matthias Mencke, Group Creative Director, Jenna Isken, Group Director, Experience and Jason Cieslak, President, Pacific Rim, Siegel+Gale, for a conversation that explores how the award-winning cloud services consultancy rebranded to drive meaningful business transformation and the results produced three years in.

Today we discuss the Shorty Award winning Prepare for Misuse campaign from Brady, the Ad Council and McKinney - and why it was so important to tell the story from the perspective of a gun owner when trying to inspire change. Susan Lavington began working with Brady in 2017 and became Brady's Chief Operating Officer in 2021. She oversees Brady's strategic plan and leads Brady's transformative efforts in the media and marketing space, which have ushered in significant budget, brand, and infrastructure growth. Prior to this, she led the marketing effort that built usatoday.com into one of the top national news websites and was promoted to the first SVP of marketing for USA TODAY, overseeing the entire portfolio of products — print, online, and mobile Ro Patrick is a Senior Vice President, Group Campaign Director for the Ad Council, the national nonprofit that mobilizes the energy and talents of the communications industry to make a measurable impact on the most critical social issues of today. She leads the development, implementation and evaluation of national public service campaigns at the Ad Council, particularly on critical efforts to reduce gun violence and address the drug overdose epidemic. Alex Shulhafer has extensive experience in the creative field, with their most recent position being at McKinney as an Executive Creative Director since September 2023. They served as a Group Creative Director at McKinney starting from May 2019. Previously they held the same role at 360i and with Cannes Lions, Clio and Webby wins and a now a Shorty Award it's no fluke why they were named one of Adweek's Rising Stars.

Not many kids dream of designing a billboard one day. It was at age 11, when he picked up his first commission from the printer (business cards for his equally entrepreneurial teenage brother), that he realised he was hooked on design. Soon after, a school careers night opened his eyes to commercial art, and his future was set. Some would call it a singular talent for designing original ideas. If you ask him, it's down to hard work and luck.  Ant Donovan is a multi-award-winning creative who has attracted widespread attention throughout his career. As Partner & Group Creative Director at Frost*collective, he's helped some of the world's biggest brands find people-centred solutions to difficult problems. Ant has had a huge impact in the design space over the past two-plus decades globally. And if you're Australian, there's a very slim chance you haven't been impacted by his work.  Ant's career in design has taken him on an amazing journey, from flying in a helicopter above the most populated city in the world to riding a hovercraft in the remote wilderness of Australia's outback. His first ‘real' job was as Art Director at the critically acclaimed photography and culture bible, Black+White magazine. Since then, he's worked with a diverse range of organisations and industries; from large-scale corporations, tourism bodies and retail giants, to iconic cultural institutions, not for profits and one-person start-ups. His passion and relentless drive to make work that matters is what gets him out of bed.  Listen in as Vince and Ant discuss designing layouts for David Bailey, Rankin and Testino aged 22, what drawing an entire typeface by hand with a Rotring pen can teach you about design, and how to find original ideas in today's oversaturated world.  https://www.frostcollective.com.au/ See omnystudio.com/listener for privacy information.

A creative thought leader in multicultural advertising, Kevin has led teams to push creative boundaries and redefine what traditional multicultural advertising can be: nationally recognized and award-winning advertising. He has applied his talents to a diverse set of clients, including American Airlines, Chrysler LLC, Domino's Pizza, Ford Motor Company, Verizon Wireless and Walmart. Kevin has also created work for several distinctive brands, including Corona beer, the Bermuda Department of Tourism, BMW, Bounce and Tide. Kevin's work has been featured in Shoot magazine, Advertising Age, AdWeek and Target Market News.  

Rob Bagot has work for some of the world's greatest advertising agencies and many influential brands, as Chief Creative Director, Group Creative Director, even Global Chief CD. He's collected over 750 national, international and regional awards. At his very heart, Rob is a commercial storyteller, now as CCO of Storymachine Films, he leads a “full-stack” creative agency that writes, directs and delivers award-winning commercial content. We chat about how we met (he gave my a big Kia job early on), that new AI thing and a brief history of advertising. A great talk, thank you Rob!! Sign up for Rob's newsletter Nextness here. EVENTSSecond Annual Filmmaker Retreat in Joshau Tree is sold out. July 19th, 2023 I'll be at University Film & Video Association's conference giving a talk called "Help the Next Gen Filmmakers Direct Commercials." It's at Georgia Southern University, stop by if you're in Savanah.  LIMITED TIME ONLY! Summer Office Hours, a chance for one-on-one consultations to whip your career, spec, rough cut or mojo into high gear. Book now while spots are available. My next in-person Commercial Directing Bootcamp is Saturday, January 20th, 2024. Sign up soon or miss out. Check out my Masterclass or Commercial Directing Shadow online courses. (Note this link to the Shadow course is the one I mention in the show.) All my courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details. How To Pitch Ad Agencies and Director's Treatments Unmasked are now bundled together with a free filmmaker consultation call, just like my other courses. Serious about making spots? The Commercial Director Mega Bundle for serious one-on-one mentoring and career growth.   Amazon Prime!! Jeannette Godoy's hilarious romcom “Diamond In The Rough” streams on the Amazon Prime! Please support my wife filmmaker Jeannette Godoy's romcom debut. It's “Mean Girls” meets “Happy Gilmore” and crowds love it. Here's the trailer.   Thanks,   Jordan    This episode is 54 minutes.   My cult classic mockumentary, “Dill Scallion” is online so I'm giving 100% of the money to St. Jude Children's Hospital. I've decided to donate the LIFETIME earnings every December, so the the donation will grow and grow. Thank you.   Respect The Process podcast is brought to you by True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.

"I wanted to make Nike commercials". That's what I told the career counselor at VCU after I dropped out of art school. At that time I'd never heard of advertising or Ad agencies for that matter. I'm from Virginia, But not the Virginia that comes to mind when you think of Virginia. Richmond, Fairfax, Virginia Beach. I'm from the town of Tazewell. A one redlight town in the panhandle of the state. Years of classes including a masters from VCU, odd jobs and an economic crash or two, I found myself working at Wieden + Kennedy, the place in Portland Oregon that makes those Nike commercials. I made work I loved, I made friends I love. Then I made the decision to keep growing which brought me to Google where I've continued to make meaningful pieces of communication, Black girl magic and Most searched Black history month, and co-founded the Brand Studio fellowship program. 

He began his career as a Copywriter in the Marcus Graham Project's iCR8 Summer Bootcamp, where he learned that representation is the key to breakthrough creative.Since then, he's led award-winning campaigns for brands like PNC Bank, McDonald's and Toyota. At RAPP, he was named the company's first-ever U.S. Lead of Diversity, Equity & Inclusion, in addition to his responsibilities as VP, Group Creative Director.In 2021, Kevin joined Cashmere Agency to further his mission of authentically telling stories of the culture — the young, diverse consumers that are defining the new general market. At Cashmere, Kevin leads impactful, authentic campaigns for brands like Taco Bell, Amazon Music, Dave & Buster's, Main Event, Oscar Mayer, Instagram and more.He's previously served as a member of Snapchat's Creative Council, Advisor to the Marcus Graham Project Alumni Board, member of Strava's first-ever Anti-Racism Advisory Board and Co-Chair of the ADCOLOR Advisory Board, where he and 30+ other DE&I champions created a holistic career development program for ADCOLOR FUTURES.Kevin is also an emerging speaker and thought leader, sharing his insights on podcasts and national industry conferences. Kevin finds his greatest fulfillment, however, as a mentor and ally for colleagues and emerging talent in the industry.When he's not working, you can catch him spending quality time with his three favorite people in the world: his wife Jasmin and daughters Audrey and Autumn.

In this week's episode I speak to Guy Bradbury, Creative Partner at M&C Saatchi.Join us whilst we talk about what happens when success becomes addictive, to the point it takes away happiness.Guy also shares his thoughts about why we need to stop making such quick judgment calls on people and give them the support they need to succeed.Key takeaways include:Finding enough energy for your work and your familyThe importance of who you surround yourself withThe big jump from being a Creative to a Creative Director Guy is an award-winning creative leader, with 20+ years experience in building highly effective creative teams.Throughout his career Guy has been Group Creative Director and Executive Creative Director at some of the world's most successful agencies. And helped both DDB London and Saatchi & Saatchi to win ‘Most awarded agency in the world' for bothcreativity and effectiveness.Prior to joining M&C Saatchi as their first Creative Partner, Guy founded Atomic London, a leading independent Creative Agency.Over his career, he has won over 200+ awards for creativity across Including D&AD, Cannes Lions, Creative Circle and IPA.Useful links:website: https://www.thechangecreators.com linkedin: https://www.linkedin.com/in/joannahowes/For Leadership and team coaching and training, you can message me at joanna.howes@thechangecreators.com and we can book a call. website: https://www.thechangecreators.com linkedin: https://www.linkedin.com/in/joannahowes/youtube: https://www.youtube.com/channel/UC2kZ-x8fDHKEVb222qpQ_NQ

Bridget Esposito has been the Vice President and Global Creative Director at Prudential Financial for nine years. She is also a visual problem solver, a mother of two, a professor teaching design to nondesigners, and a former D1 softball player and coach. She still plays softball and credits the sport with her philosophy around leadership, team dynamics, and culture. The best piece of advice she has received is that "the game doesn't know" anything about you. All it knows is your level of effort on that given day. This advice has helped her fight the fear of hierarchies in business and approach her career with a "why not me?" attitude.In this episode, Alan and Bridget discuss the launch of Adobe Firefly and how it's helping calm fears and answer questions about AI for marketers and creatives. She advises professionals not to be scared of AI replacing them but instead to use it as a tool and understand how it can support them. She also gives us insight into the marketing focus at Prudential and the benefits and challenges of being a 150-year-old company. Prudential is pushing for innovation with a customer-first mindset and a culture that empowers everyone to understand they have the responsibility and ability to solve problems and improve processes. Bridget finishes up with advice about the necessity of failure to achieve innovation and the importance of having a holistic business understanding to facilitate effective creativity.In this episode, you'll learn:Why AI isn't a threat but rather a toolWhy innovation is so prudent for PrudentialLessons learned from softball Key Highlights [00:30] Introduction[01:20] Lifelong athlete[02:15] Takeaways from the summit[03:15] AI copyright conversation[04:10] Prudential's marketing journey[05:50] Culture at Prudential and accountability at the top[06:45] Content Creation to Personalization[08:25] Tips for marketers trying to change business lines and improve partnerships[10:00] Her biggest lessons learned[11:00] The best piece of advice she's ever gotten[12:25] Learn ALL aspects of marketing.[13:25] The love of teamwork Resources Mentioned: Bridget EspositoPrudential Financial Hosted on Acast. See acast.com/privacy for more information.

Welcome to a brand new episode of the ¿Quién Tú Eres? podcast, where we explore the conflict we often face between "professionalism" & being our authentic selves. This week's guest is Walter Geer, who's currently the Chief Experience Design Officer at VMLY&R HEALTH. As Chief Experience Design Officer at VMLY&R HEALTH, Walter Geer is responsible for creating innovative design solutions to health. His role is to bridge technology, storytelling, design and user experience together to create meaningful health experiences.  With an 80 percent focus on health and pharma he also maintains a broader range of clients like Dell Technologies, Coke and Walgreens.   Walter was honored in Adweek's ‘50 Most Important People in Marketing, Media and Tech' and Savoy Magazine recognized Walter in their ‘Most Influential Black Executives in Corporate America'. He is not only known for re-inventing and revitalizing the way brands and advertisers connect with consumers, but also for being a passionate and vocal advocate. As the co-founder of Diverse Creatives, he has been outspoken in the charge for creating a diverse and inclusive culture for Black and brown creatives in advertising. A veteran of the digital advertising space, Walter holds a total of six U.S. patents for digital ad formats and has implemented creative products and strategies for a variety of publishers and leading technology and media companies including Google, Viacom, NYTimes and MySpace. One of his most famous inventions was Skippable Pre-Roll (5,4,3,2,1 Skip video ad format). Walter has been an architect of market-first usability labs, applying biometric research to the development of creative executions while minimizing risk by understanding how consumer emotions and demographics impact brand engagement. Prior to VMLY&R, Walter was SVP, Group Creative Director at TBWAWorldhealth, where he ran Digital, Innovation and creative production. --- Send in a voice message: https://podcasters.spotify.com/pod/show/quientueres/message Support this podcast: https://podcasters.spotify.com/pod/show/quientueres/support

In this episode of the A-List podcast, sponsored by Adhouse Advertising School, Tom Christmann talks with Jaime Cabrera, Group Creative Director on Hyundai at Innocean USA in Los Angeles, California. Jaime's focus at Innocean is what's called “Experiential marketing”. It's sometimes called "engagement marketing" and “event marketing". Encompassing everything from car shows to virtual in-car experiences, experiential is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience. To experiential marketers, the audience isn't just a passive receiver of messages. Rather, the audience is actively involved in the production and co-creation of marketing programs, developing a relationship with the brand. Jaime (pronounced HY'-may) was born in El Paso, Texas to Mexican immigrant parents and he went to the University of Texas Austin where he studied broadcast and film. A talented musician, Jaime headed to L.A. to record some albums. He's got some excellent music on Spotify under the name J Cabrera. While he was pursuing his musical dreams, he started working at a small agency in El Paso called The Laster Group (now known as CultureSpan) creating 360 campaigns for car dealerships. He was even the star of his very first ad. Jaime is, at his core, a storyteller. In addition to his music and his ad work, he's also an author and podcaster. His book is called What's The Big Idea?: An Indispensable Guide To Becoming A Kick-Ass Creative Director and his podcast, Confessions of a Creative Director, takes the ideas in that book and uses them as discussion points with Creative Directors from all over the world, including our very own Tom Christmann. Samples of Jaime's song about his mom, entitled “Hey Maria”, are used in this episode with permission from Jaime. Enjoy the episode. And remember… ADHOUSE SUMMER ZOOM CLASSES WILL BE ANNOUNCED SOON. REGISTER NOW AT ADHOUSENYC.COM.

We are recording new episodes for the remainder of the year! This topic seemed very timely with ChatGPT in the news - co-authoring a book with AI. Part 2 : A different take on technology. Iain Thomas, Group Creative Director, Virtue talks about the book he wrote with AI. Yes with a non-human called "What Makes Us Human". Why do we suffer? What is the meaning of life? Oh boy...00:00 Writing a book with AI02:56 Has AI provided the meaning of life?07:37 Can AI sell too?07:56 Do we lose our humanity with AI?12:40 The concern : bias14:15 Buy the book. Here's why.Linkedin: https://www.linkedin.com/in/iain-s-thomas-7838445/Website: https://product.soundstrue.com/what-makes-us-human/Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

On this episode of ROCK IT LIVE I had a conversation with John Renz, VP and Creative Director at Prudential and together we discussed his background and career. He talks about his love for writing and how he initially wanted to be an investigative journalist in college and eventually realized that advertising was the perfect blend of storytelling and creativity for him. He shares his experience working at Prudential and how it has evolved over the years. Here are some highlights from our conversation: He works closely with Bridget Esposito, who was previously featured on the show How he fell in love with the craft of writing when he was young He initially wanted to be an investigative journalist in college Realizing that advertising was the perfect blend of storytelling and creativity for him The evolution of his role at Prudential He talks about the behind-the-scenes work that goes into creating marketing campaigns The difference between working at an agency versus in-house at a company Connect with John on LinkedIn: https://www.linkedin.com/in/john-renz-8204a5/ John Renz leads the copywriting, messaging, positioning, advertising, and social media efforts for Prudential's U.S. Businesses. Before joining Prudential, John led creative efforts for some of the world's most respected brands, including MetLife, Dow Jones, The Wall Street Journal, New York Life, Lionel Leisure, and Johnson & Johnson. John's work, or work created under his direction, has earned numerous awards for creative excellence including Webby, Telly, PIMA, APEX, FCS, and the Ad Club. Outside of great creative, his passions include useless trivia, relevant history, and bad jokes. He lives in New Jersey with his tolerant wife and two exceptional sons.

Erica Ptohos is the SVP, Group Creative Director for TBWAWorld Health and she has some great advice and stories for you in this episode. Erica talks about shooting in an active mental institution and one project that really hit close to home for her. You will also hear her advice (Which is great advice) to anyone wanting to get into advertising and design, how she got into this whole career, why she thinks going to college at Hartford Art School before she went to Pratt Institute was a good idea and how she selects photographers for projects, plus a lot more. So go take a listen and let me know what you think. Be sure to Like it, Share, Subscribe and Comment!

You know you've got a solid creative team when you're confident in the way they represent you. Learn how to build your own winning group from Bridget Esposito, VP, Group Creative Director, Prudential. This special episode of Real Creative Leadership was recorded live at Adobe MAX 2022.Real Creative Leadership is a video and podcast series that helps creative leaders make an impact on the business world. The series is produced by The Stoke Group (@thestokegroup), a full-service digital marketing and creative agency. Our host Adam Morgan (@askadmo) is Adobe's executive creative director, an Adweek Creative 100, and author of Sorry Spock, Emotions Drive Business. For more information, go to realcreativeleadership.com.Mentioned in this show: Adobe ExpressAdobe MAXAdam MorganThe Stoke Group

Glenn van Zutphen and award-winning author Neil Humphreys speak to Gaston Soto, Group Creative Director, BBH Singapore, and Sabrina Ooi, Founder, Calm Collective about a new survey on men's mental health for International Men's Day and some surprising results about the pressures on men in Singapore.See omnystudio.com/listener for privacy information.

Iain S. Thomas is a #1 bestselling author, poet and AI evangelist. His latest book "What Makes Us Human" uses GPT-3 artificial intelligence to answer some of humanity's greatest questions. He also works as Group Creative Director at VICE's in-house agency VIRTUE, where he helped launch the Cannes Grand Prix winning campaign "Backup Ukraine". In this interview, we talk about the tragic inspiration behind Iain's latest book, the philosophical questions surrounding AI, and a glimpse into what the future of co-creation with artificial intelligence will look like.

Can advertising's immense power to change behavior be used for good? In this brand new podcast, produced by Intelligence Squared, Myra Nussbaum, President and Chief Creative Officer at Havas Chicago and Dan Lucey, Chief Creative Officer at Havas New York, talk to the people who are harnessing the power of advertising to help people and the planet. This week, Dan and Myra were joined by the VP of Creative at Liquid Death Mountain Water. For Gen Z water connoisseurs, Liquid Death has become a cult favorite. The punky, irreverent drink, designed like a beer can and adorned with a melting skull has drawn a huge following on social media. Its TikTok account is the most followed beverage brand in the US on the platform, at 2.9 million followers, and with content earning more than 21 billion media impressions in the past year. Across its social media content, Liquid Death has collaborated with icons like Martha Stewart, Tony Hawk, who appears in several videos as a Liquid Death fanboy; Steve-O, who got ‘Liquid Death' tattooed on his neck, and Wiz Khalifa. Andy even tells us about one viral commercial, in which the CEO of Liquid Death, Mike Cessario, got a fan's face tattooed on his body.  Previously, Andy was VP Associate Creative Director at Crispin Porter + Bogusky, VP Creative Director and Deutsch LA, Creative Director in Residence at Humanaut Creative and Group Creative Director at McKinney LA. At Liquid Death, Andy helps oversee all creative outputs of Liquid Death, from viral advertising campaigns to social content to merch to experiential events and more.

Can advertising's immense power to change behaviour be used for good? In this brand new podcast, produced by Intelligence Squared, Myra Nussbaum, President and Chief Creative Officer at Havas Chicago and Dan Lucey, Chief Creative Officer at Havas New York, talk to the people who are harnessing the power of advertising to help people and the planet. This week, Dan and Myra were joined by the VP of Creative at Liquid Death Mountain Water. For Gen Z water connoisseurs, Liquid Death has become a cult favourite. The punky, irreverent drink, designed like a beer can and adorned with a melting skull has drawn a huge following on social media. Its TikTok account is the most followed beverage brand in the US on the platform, at 2.9 million followers, and with content earning more than 21 billion media impressions in the past year. Across its social media content, Liquid Death has collaborated with icons like Martha Stewart, Tony Hawk, who appears in several videos as a Liquid Death fanboy; Steve-O, who got ‘Liquid Death' tattooed on his neck, and Wiz Khalifa. Andy even tells us about one viral commercial, in which the CEO of Liquid Death, Mike Cessario, got a fan's face tattooed on his body.  Previously, Andy was VP Associate Creative Director at Crispin Porter + Bogusky, VP Creative Director and Deutsch LA, Creative Director in Residence at Humanaut Creative and Group Creative Director at McKinney LA. At Liquid Death, Andy helps oversee all creative outputs of Liquid Death, from viral advertising campaigns to social content to merch to experiential events and more.   Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, our guest is Josh Pailaii, a creative leader with extensive experience driving award-winning campaigns and business growth across automotive, gaming, CPG, and QSR categories. Over the past 15 years, he has collaborated with and developed breakthrough work for brands such as Panda Express, Chameleon Coffee, Lexus, Riot Games, and Netflix, to name a few. Since joining The Many in 2019, where he now serves as Group Creative Director, Josh has played an integral role in the agency's transformation, contributing to nearly a dozen new business wins. Before that, he worked both in-agency and in-house at companies like Team One, Riot Games, Ubisoft, Pitch, TBWAChiatDay, and more. Josh believes in brand storytelling with human tension at its core regarding the work. He also believes the best ideas aren't merely a question of how but from whom — that representation matters. Josh is constantly working on new ways to introduce local high school mentorship programs to build stronger pipeline opportunities for the next generation of award-winning creatives. _____ E-mail Us: asiansinadvertising@gmail.com Shop: asiansinadvertising.com/shop Learn More: asiansinadvertising.com --- Support this podcast: https://anchor.fm/asiansinadvertising/support" --- Support this podcast: https://anchor.fm/asiansinadvertising/support

Part 2 : A different take on technology. Iain Thomas, Group Creative Director, Virtue talks about the book he wrote with AI. Yes with a non-human called "What Makes Us Human". Why do we suffer? What is the meaning of life? Oh boy...00:00 Writing a book with AI02:56 Has AI provided the meaning of life?07:37 Can AI sell too?07:56 Do we lose our humanity with AI?12:40 The concern : bias14:15 Buy the book. Here's why.Linkedin: https://www.linkedin.com/in/iain-s-thomas-7838445/Website: https://product.soundstrue.com/what-makes-us-human/Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

Part 1 : A different take on technology. Iain Thomas, Group Creative Director, Virtue talks creativity and humanities, connecting people with technology, and Artificial Intelligence's impact on the creative arts. AI, NFTs, Web 3.0, Metaverse. 01:34 The brand of being Iain Thomas12:47 AI, NFTs, Web 3.0, Metaverse, and Crypto14:36 Have Millennials rented their lives?17:37 All things NFT24:20 AI meets poetry (Sappho)28:16 What does GPT-3 offer that humans cannot?30:06 The idea wrote the book32:38 Al, not A.I., is officially oldLinkedin: https://www.linkedin.com/in/iain-s-thomas-7838445/Website: https://product.soundstrue.com/what-makes-us-human/Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

A note from Group Creative Director, Eli Vasiliou by Iris

Artist/subject: Wade AlgerWade Alger is a writer and Group Creative Director for a great national ad agency (GSD&M) and we got to sit down and pick his brain about creativity. He is a warm and friendly guy who was generous with his information. A lot of what he said has a universal appeal to working with others. This was a fun and insightful interview and I know you'll love it. After listening to this podcast, go and check out Wade's site at: http://www.wadealger.com/Don't forget to leave feedback on your favorite podcast app or hit us up on https://www.facebook.com/TrueFictionPodcast!CreditsHost: Patrick Boggstruefictioncast@gmail.comCohost: Norbert Yatestruefictioncast@gmail.comEngineer/Cohost/: Marshalltruefictioncast@gmail.comAmazing Voice in the show bumpers: Bobbie AshleyBobbie's Amazing first albumhttps://rb.gy/hfpluuBobbie's Bookshttps://rb.gy/bjzijuIntro and exit music: Jon DacostaSong title: Funky IntroSpotify Link to a couple of Jon's projects:Cuba: https://open.spotify.com/artist/2SWNpmjhVyCCcHGb3ZUl0b?si=xuqPreLCSGakMyKeFbRDBQHighland Reunionhttps://open.spotify.com/artist/2FkBd7GBKSINGFXediVPDy?si=NnPRxEXRRy-9PU5w_B1e0gAd for True Fictions "Buy Me a Coffee" site where listeners can support the show. The money we get will be used to keep creating episodes of True Fiction and True Fiction's Kino Club. Thanks in advance for your support.Ad for True Fictions "Buy Me a Coffee" site where listeners can support the show. The money we get will be used to keep creating episodes of True Fiction and True Fiction's Kino Club. Thanks in advance for your support.Support the show

A few weeks back I was fortunate to chat with Neel Williams - Group Creative Director at the Martin Agency. Neel runs all things creative on the massive GEICO account. I couldn't beat the brilliant intro Neel has on his website, so I decided it was simplest to just cut and paste it."I am a copywriter by trade, Group Creative Director by title and gumbo-lover by birth. I graduated from Yale University, majoring in Art History. After attending The Creative Circus and working in Atlanta & New York, my wife and I moved to Richmond, Virginia.Since then I've made a lot of fun stuff at The Martin Agency, helped write two nationally published books, invented a high-five machine, grown two mediocre moustaches, fathered two outstanding children, founded a modern fairytale podcast, and sang lyrics about Irritable Bowel Syndrome with Boyz II Men."In the episode- we discuss Neel's early motivations to be a strategist, how he shifted into the creative domain, the importance of inspiration, improvisation with boundaries, the importance and role of strategy on the GEICO account, and the challenge of finding new ideas when you've already done most of the ones that are available. 

Today on Not Real Art, we are joined by the one and only Jimmy Smith from Amusement Park Entertainment (APE), an advertising legend who has been in the game since 1985. He got his start working on the Nike ‘Just Do It' campaign and his career has included stints at Wieden & Kennedy, where he created ‘Book of Dimes', an ad starring LeBron James and Bernie Mac for Nike; BBDO, where he served as Executive Creative Director for Motorola; and TBWA/Chiat/Day L.A., where he was Group Creative Director for Gatorade. In 2012, Fast Company named Jimmy one of the Top 100 Most Creative People and, in today's episode, he shares with us the power of ideas and why it's so important for creatives, especially creatives of color, to treat their ideas as precious resources. We also discuss the difference between making an ad and creating a piece of culture that lives on long after the campaign is over and Jimmy shares the incredible story of how he convinced Luke Aikens to jump out of a plane without a parachute for Stride Gum in 2016. For more awe-inspiring stories from a true creative force to be reckoned with, make sure not to miss this episode with Jimmy Smith! Key Points From This Episode: The importance of aligning yourself with the innovators and one-upping the ‘knuckleheads'. Why Jimmy believes the highest-paid people are oftentimes the givers. Some of the challenges that come with creating something completely new. Why you're probably not innovating if you aren't ruffling some feathers. The battles creatives have to go through sometimes to bring their visions to life. Why Sourdough encourages creatives to “take heart” when their ideas are stolen. Jimmy emphasizes the value of treating ideas as precious, especially as a Black creative. Insight into why APE co-owns ideas with the brands they work with. The difference between making an ad and creating a piece of culture that lives on. Hear the story of how Jimmy got Luke Aikens to agree to jump from a plane without a parachute for Stride Gum. The quote from Jo Muse that Jimmy lives by, which starts with “think the unthinkable." Jimmy cautions that, as crazy as your ideas are, they have to still serve the client. Some of the ideas he is working on right now, including an oil product that reduces smog. How he has seen the advertising game evolve and where he believes it is headed. Examples of how brands can leverage podcasting to their benefit. Jimmy closes with his belief that, if it isn't going to be great, it's time to go home! For more info, please visit: https://notrealart.com/jimmy-smith

Host Adam Meckler and guest Tess Nyberg talk about how Tess chooses music when she's working on ads for brands like Cheerios, Skippy, Hormel, Reeses, Larabar, Totinos and more. She is Group Creative Director at Martin Williams Advertising, and sits on the board of MPLS Madwomen, an organization that exists to empower women's voices and increase gender equity in the Twin Cities creative industry._____________________Stuff we talked about:Pond5 Music (stock music database): https://www.pond5.com/Marmoset Music: https://www.marmosetmusic.com/Who'z the Boss: https://whozthebossmusic.com/Blacklabel Music: https://www.blacklabelmusic.com/Tracks the Sync Book: https://www.goodreads.com/book/show/60280763-tracks-that-sync______________________From Tess:Cheerios: https://youtu.be/sAEV2JuZCagGOODBELLY: https://youtu.be/6zcndR_vS34General Mills Cereals: https://youtu.be/NV8sYr9Nw8gAllina Health: https://youtu.be/MCz2uP9NfPk^These are ads I (Tess) did. The music between these varies greatly in style. But definitely sets the tone for the spots.______________________A: An Ad you didn't do where the music makes the spot?T: A classic: https://youtu.be/jdccNAOvPHg_____________________Download Gig Boss app: https://linktr.ee/gigbossJoin the Gig Boss Facebook Group: https://www.facebook.com/groups/gigbossBumper Music: Sunshine is Out by Adam Meckler https://open.spotify.com/track/1u12flYbzE4jxD1cwG5pGT?si=5228a5324e474da9

In this episode, our guest is Daniel Oh a Group Creative Director of copy at Marina Maher Communications where he helps lead the creative function of the agency. Dan is uniquely versed in communicating with virtually everyone with buying power and/or influence: consumers, businesses, healthcare professionals, educators, prospective donors, government officials, and the media. He has built his career-launching products, devising awareness campaigns, and setting creative strategies for brands of all shapes and sizes—CPG, healthcare, non-profit, spirits, energy, and advocacy organizations. Dan spends any free time he can get his hands on, writing short stage plays, mentoring youth, and teaching his own kids the mindset to be the world's best. MMC: hellommc.com _____ E-mail Us: asiansinadvertising@gmail.com Shop: asiansinadvertising.com/shop Learn More: asiansinadvertising.com --- Support this podcast: https://anchor.fm/asiansinadvertising/support

Hello and welcome to the A-List, the podcast that asks the world's top advertising professionals how they got started in the business. In this episode, host Tom Christmann talks with Danny Gregory. Danny is the founder of Sketchbook Skool and the best-selling author of several books on creativity. But before all that he was in advertising. They talk about how Danny got in, but also how he got out to start his own business teaching people to get back to making art with Sketchbook Skool. Danny's story will take us from Pakistan to Pittsburgh to Princeton to Jimmy Carter's White House and finally to the offices of trendspotter Faith Popcorn, where Danny got his start in the business. He would go on to work as a Group Creative Director at Ogilvy, Chief Creative Officer at Doremus and finally as an ecd and partner at McGarryBowen. But then a tragic accident would change his life forever and cause him to rediscover the power of art for finding meaning in life. This episode is all about trusting in the universe to show you the way. So get out your sketchbook and doodle while you listen to a very illuminating conversation with Danny Gregory. A-LIST LISTENER OFFER: 14-day free trial of Spark from Sketchbook Skool - click sketchbookskool.com/spark/?alist Check out Danny's blog at dannygregory.com ---------------------- This episode brought to you by Adhouse Advertising School ADHOUSE CLASSES START IN JUNE. APPLY BY MAY 15 AND GET $199 OFF. adhousenyc.com

How can we create advertising that transcends the world of commerce into culture?In episode 15 of The B-side, I speak to Adam Lock, Group Creative Director at VaynerMedia from his home in New York. Originally from Sydney Australia, Adam has over 15+ years of experience as an integrated creative. And a career that's seen him work across three continents and on some of the most creative brands in the world including Budweiser, Vodafone and Burger King. With many of his campaigns being recognized at most of the major award shows. Including Cannes, Clio, D&AD, OneShow and The Effies.We discuss how, after finishing a business degree and starting out as a suit, he became an art director through his creative focus and passion for ideas. He talks about the move to New York, how his work on Burger King, led to his mission of working on Budweiser. And how he landed his gig at VaynerMedia. Where he's spent the last 4 years working with internet guru and social media marketing megastar, Gary Vaynerchuk's (AKA GaryVee). Leading the development of campaigns for Anheuser-Busch, GE and PepsiCo businesses, overseeing a department of over 30+ creatives.Adam shares what it's like working at VaynerMedia, and how their processes and ways of working differ to traditional advertising agencies. He explains The Vayner Volume Model, which involves sending out smaller content ideas via social media channels, to test how well they engage various audiences. Which then inspire and inform the creative ideas and content for more extensive campaigns. And how this real-time, customer-centred approach, takes much of the subjectivity out of the equation, allowing them to create work that resonates and is hyper-targeted to their audience.Adam's passion for creativity that connects, and for creating out-of-the-box, not-so-advertising-like solutions to marketing problems is inspiring. He's a rare talent, a super switched on dude, and a really nice guy too. I really enjoyed our chat, and I'm sure you will too.CheersYou can connect with Adam Lock here: LinkedInAnd check out some of his work we discussed on the episode here:BUDWEISER: Wade's Last SwapBUDWEISER: Wind Powered RadioBURGER KING: Grilled Dogs Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.