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2 episodes with Geotargeting
2 episodes with Geotargeting
2 episodes with Geotargeting
2 episodes with Geotargeting
Building a Full-Funnel DSP Strategy For Amazon Sellers Danny welcomes Sam Lee, an Amazon DSP expert with years of experience at companies like Thrasio. Sam provides insights into the Amazon DSP (Demand Side Platform), a less accessible yet powerful tool compared to Amazon's PPC. DSP allows for advanced targeting using Amazon's first-party data, perfect for those ready to expand beyond traditional ad methods. Danny and Sam dive into the essentials of DSP, covering campaign structures, targeting methods, and common pitfalls that many brands face when venturing into DSP. What is Amazon DSP? Sam explains that Amazon DSP is different from traditional Amazon PPC in accessibility and functionality: Barrier to Entry: DSP isn't as easy to access as Seller Central; it requires Amazon-approved agencies or meeting certain spend thresholds. Initial Challenges: Early misuse led to its reputation issues, as many advertisers applied blanket strategies, not optimizing DSP for unique brand/product needs. Building the Full Funnel Sam emphasizes a strategic approach to DSP that adapts to product price points and buying cycles, avoiding a one-size-fits-all approach: Understanding Customer Journey: Higher-priced products require longer consideration windows, so retargeting timelines should vary. Tailoring Campaigns by Product Type: A $10 product doesn't need a 30-day retargeting window, while a $200 product may need up to 45 days to properly engage the audience. Key Metrics for Success in DSP To evaluate DSP campaign effectiveness, Sam discusses focusing on core metrics: Return on Ad Spend (ROAS) and Total ROAS as primary performance indicators. Effective Cost Per Detail Page View: Lower costs (below $1) signal efficient DSP campaigns, with top performers achieving $0.50 or less. Percent of Purchases New-to-Brand: Indicates how well DSP attracts fresh customers, avoiding retargeting those already inclined to purchase. Sam highlights Amazon Marketing Cloud (AMC) as a tool to monitor customer touchpoints in the purchase path, offering more transparency into DSP's role in converting new users. DSP Budgeting Insights One misconception Sam dispels is that DSP requires excessive budgets to yield results: Optimal Spend Range: While larger budgets provide more data for refinement, DSP can still be tested effectively at lower levels if PPC campaigns are fully maximized first. Synergy Between PPC and DSP: He advises investing as much as possible into PPC until returns diminish, then strategically layering DSP to further boost conversions. Evaluating DSP Managers When hiring or assessing a DSP manager, Sam recommends looking for these critical skills: Sales Deduplication Knowledge: A solid understanding of deduplicating sales between DSP and PPC, often through merchant tokens, which ensure accurate attribution. Customized Campaign Strategy: Effective DSP managers tailor retargeting windows and budgets based on product price points and sales cycles, avoiding generic settings. Expertise with Streaming and Video Ads: Familiarity with OLV (Online Video) and Streaming TV (OTT) can add value to campaigns, especially for brand awareness. Streaming TV and Online Video (OLV) Advertising Sam and Danny discuss the advantages of Streaming TV (OTT) and Online Video (OLV) as part of DSP's offerings: OTT vs. OLV: OTT, or Over-the-Top Media, is a more premium option, placing ads on streaming platforms like Hulu and Prime Video, while OLV covers a broader online space (e.g., ads between games or online content). Use Cases: Streaming ads are highly effective for certain brands but come with higher costs, while OLV offers a budget-friendly alternative for brands targeting broader, online-savvy audiences. DSP for Non-Amazon Sellers One of the most forward-thinking DSP strategies involves leveraging Amazon's first-party data for external brands: Application for Non-Amazon Sellers: Brands not selling on Amazon, like car companies or public services, can still use DSP to target potential customers based on Amazon's deep data insights. Geotargeting and Demographics: For example, public transit services like LA Metro have used DSP to target specific areas, showing the versatile applications of DSP data. The Role of DSP in Amazon's Search and Ranking Algorithm Sam shares advanced insights on how DSP impacts Amazon's ranking system through behavioral targeting: Bayesian Update System: Amazon's algorithm adapts based on live data (clicks, conversions), helping high-performing products “win” visibility quickly while demoting less successful items. Behavior-Driven Launch Strategy: For launches, a well-optimized DSP campaign can create significant early traction, contributing to better search rankings. Common Pitfalls and Misconceptions in DSP Sam addresses frequent DSP errors that agencies and brands make: Misleading Attribution: Lack of merchant tokens can lead to inflated success metrics, misleading clients on actual DSP effectiveness. Uniform Strategy Application: Applying the same retargeting window or budget across all campaigns, regardless of product type or target audience, can dilute DSP's impact. Amazon as a Search Engine First Both Sam and Danny agree that Amazon's primary goal is search relevancy, driven by conversion rates and user experience: SEO Principles on Amazon: Amazon prioritizes high-conversion products to ensure users find relevant, desirable items. Successful DSP campaigns enhance this by generating high-quality traffic. Cold Start Problem: New products face Amazon's cold-start challenges, where initial performance metrics determine future visibility. DSP's behavioral targeting can boost early sales velocity, easing this process. Closing Thoughts Danny and Sam conclude by reinforcing Amazon's profit-centric nature, encouraging sellers to align with Amazon's goals to maximize DSP benefits. For sellers looking to experiment with DSP, Sam advises working with knowledgeable agencies or managers to avoid wasted spend and achieve incremental gains over PPC alone. Reach Out to Sam Lee: Company: Trivium Co. Contact: sam.lee@triviumco.com Looking for a Free PPC Audit? https://www.databrill.com/
Meaghan Milliorn, Director of Digital Strategy at the University of Arkansas at Little Rock, reached attendees of local high school graduations hosted on their campus with geotargeted ads. The goal was to take advantage of this captive audience and promote the university's affordability and scholarships. The ads were motion ads displayed on Facebook and Display during the graduation ceremonies. The initial campaign had 32,000 impressions and 306 clicks, while the follow-up campaign had 85,000 impressions and 120 clicks. With a capacity of 5,600 and 6 total events, that's not bad! The success of the tactic highlights the importance of targeting audiences during emotional moments and taking advantage of what's right in front of you (literally!).Guest Name: Meaghan Milliorn, Director of Digital Strategy, University of Arkansas at Little RockGuest Social: https://www.linkedin.com/in/meaghan-milliorn-fikes/Guest Bio: Meaghan Milliorn has worked at the University of Arkansas at Little Rock for 15 years and serves as the director of digital strategy. She and her team are responsible for overseeing the university website, its strategic focus and ensuring it meets the needs of our future and current students. She is currently leading the comprehensive redesign of the university website. - - - -Connect With Our Host:Dayana Kibildshttps://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Mission Admissions and Higher Ed Pulse.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
In this week's episode, DK Hammonds and guest Justin Nava discuss what geofencing is about in the context of church and faith-based communities. DK shares the importance of using the right tools found in the tech space and introducing them into the church. Justin emphasizes how geofencing or geotargeting is properly done to make an impact in God's Kingdom. They also talk about why church marketing strategies should align with their mission and ministry priorities. Tune in to hear their thoughts on the significance of geofencing as a tool where it can be good for churches and organizations. Show Notes: Connect with DK Hammonds: DK Hammonds Instagram DK Hammonds Facebook DK Hammonds Twitter DK Hammonds YouTube Connect with Justin Nava: Nava Church Marketing Justin Nava Website Justin Nava Facebook Justin Nava InstagramJustin Nava TwitterJustin Nava LinkedInJustin Nava TikTokJustin Nava YouTube Social Media Church Discord Amplify Social Media, your trusted partner in navigating the ever-evolving landscape of social media marketing. This episode is brought to you by Donorbox. Thousands of churches trust Donorbox MinistryMatters to increase tithes and offerings. With comprehensive tools like a lightning-fast donation form, donor-managed recurring giving, the powerful Donorbox Live™ Kiosk app to collect in-person donations, crowdfunding and peer-to-peer functionality, and more, raising more for your church or ministry has never been easier. Discover how Donorbox MinistryMatters can elevate your ministry's impact today.
In this episode of The Ecommerce Braintrust, Kiri Masters, shares updates and reminders related to peak season dates, including Prime Day and Black Friday Cyber Monday. She also discusses a fascinating update about Amazon Marketing Cloud, focusing on three key points: Day Parting Settings, Geotargeting, and AMC Custom Audiences. These best practices offer insights for optimizing advertising strategies and maximizing performance on Amazon. In today's episode, Kiri talks about: Important Dates for Ecommerce Sellers Reminder to send FBA and Multichannel Fulfillment Inventory to Amazon by October 26. Importance of shipping inventory early due to potential carrier backlogs. Example of inventory shortage in previous Q4 season. Ensuring inventory arrives before cutoff dates to maximize advertising strategy. Updates on Amazon Marketing Cloud Day Parting Settings: Report available in Amazon Marketing Cloud to view performance by hour. Testing showed slight increase in ROAS and Troas during non-midnight to 5 am hours. Geotargeting: Focusing on specific areas of states or DMAs can lead to more visibility and better performance. Test combining geotargeting and day parting for optimal results. AMC Custom Audiences: Creating an audience of customers who added products to cart but didn't make a purchase. Effective for reminding potential customers about the brand. Benefits of Amazon Marketing Cloud Overview dashboard for analyzing customer journey and conversion paths. Audience Insights for understanding shopper demographics, location data, and interests. Using AMC Insights to segment targeting and optimize performance. Success story of account's performance growth after incorporating AMC before Prime Day. Integration of DSP and PPC with AMC AMC as an advanced reporting package suitable for Amazon DSP users. Bringing together data from DSP and PPC to understand their impact on performance.
The guys do a whole session on targeting—what it means and how to do it—and then dive deep into a case study on a well-known attorney's geotargeting mishap. ----- Welcome back to school, kids. Today's lesson is all about hitting the marketing bullseye—with targeting! Now, targeting means that you are putting the right message in front of the right person at the right time. How do you do that? Gyi and Conrad focus this session of LHLM 101 entirely on helping you understand how to identify and connect with your target market to gain more clients for your law firm. Later, Conrad recently stumbled upon a Facebook ad specifically targeting Pennsylvania car accident victims… but he wasn't IN Pennsylvania. So, why did this ad appear outside of its target area, and does this equate to sending marketing investments up in smoke? Gyi and Conrad analyze this particular example of a geotargeting blunder and share their thoughts on how lawyers should approach the complexities of area-specific advertising. The News: From the Googly Googs at Google: Something's up with the Local Pack. Gyi's thoughts on what to do about Google's core algorithm update and AI policy changes. ClioCon is coming, and LHLM has swag! Mentioned in this Episode: Target Markets: Why They Aren't Just for Marketers [A Quick Guide] The Geotargeting Mishaps of a Pennsylvania Lawyer Leave Us an Apple Review Lunch Hour Legal Marketing now on YouTube Lunch Hour Legal Marketing on TikTok
The guys do a whole session on targeting—what it means and how to do it—and then dive deep into a case study on a well-known attorney's geotargeting mishap. ----- Welcome back to school, kids. Today's lesson is all about hitting the marketing bullseye—with targeting! Now, targeting means that you are putting the right message in front of the right person at the right time. How do you do that? Gyi and Conrad focus this session of LHLM 101 entirely on helping you understand how to identify and connect with your target market to gain more clients for your law firm. Later, Conrad recently stumbled upon a Facebook ad specifically targeting Pennsylvania car accident victims… but he wasn't IN Pennsylvania. So, why did this ad appear outside of its target area, and does this equate to sending marketing investments up in smoke? Gyi and Conrad analyze this particular example of a geotargeting blunder and share their thoughts on how lawyers should approach the complexities of area-specific advertising. The News: From the Googly Googs at Google: Something's up with the Local Pack. Gyi's thoughts on what to do about Google's core algorithm update and AI policy changes. ClioCon is coming, and LHLM has swag! Mentioned in this Episode: Target Markets: Why They Aren't Just for Marketers [A Quick Guide] The Geotargeting Mishaps of a Pennsylvania Lawyer Leave Us an Apple Review Lunch Hour Legal Marketing now on YouTube Lunch Hour Legal Marketing on TikTok
Hyperlocal marketing is a strategy that targets potential customers who are close to your business location and looking for products and services like yours. The local area is usually very specific, which is awesome, but how does hyperlocal apply to ecommerce? Let's find out from LiveRetail's Wayne Reuvers, a serial entrepreneur who has led 6 exits for a combined $110M!This episode of Deal Closers is hosted by Izach Porter, brought to you by WebsiteClosers.com, and is produced by Earfluence. Hosted on Acast. See acast.com/privacy for more information.
Geotargeting is a valuable tool if you run a local business. Connecting with customers around the block is what drives your business. But guest, Krystal Covington suggests it can also be a valuable tool if you have a national or even international brand. The trick is not to try to market everywhere all at once . Instead, be strategic and select an a attractive region. Google Trends can help you do just that. By studying the data you can find out which key words have grown in popularity and in which markets there is more interest in that particular term. Now, instead of trying to run a national PPC campaign you can zero in and areas with a high level of interest.
Location-based marketing is one of the most valuable tools available to personalize and target your marketing as it allows you to reach your customers at the right time, in the right place. Geotargeting and geofencing are geofencing are two marketing tactics that use location data. In this Ignite Your Business® Podcast, learn three advantages to adding geofencing and geotargeting to your marketing strategy.
Today Jeremy and Jack are letting you in on their recommended A/B tests you can add to your week to score big! Listen in to their skilled perspectives and first-hand experience using these successful tests! HERE'S WHAT WE COVER IN THIS EPISODE: -Should you be changing your follow-up times? -A simple trick to do with your inbound list -Small but impactful changes -Geotargeting and campaigns -How to navigate Linkedin integration -Which previous prospects should you reach out to -An interesting way to humanize your emails -When retrying your old methods can benefit you -and so much more! Want to bring in even more leads? Learn how to land more success through emails with our expert-curated Cold Email Masterclass at https://course.quickmail.io/! Try it for 30 days risk-free! Have an email you want us to teardown? Send us your emails, cold emailing questions, and campaign examples at podcast@quickmail.io and it could be featured on the air! Happy Cold Emailing! Jeremy and Jack
Geofencing vs. geoframing vs. geotargetingWhat is geofencing? (01:28)What is geoframing? (03:11)What is geotargeting (display)? (04:17)Real-world examples (04:46)The Pros of each tactic (09:01)The challenges of each tactic (11:43)Episode wrap-up (14:55)New to Programmatic? Check out our primer episodeEmail us at info@GranularMarketing.comFollow us on Facebook
Kurt talks with Chris Teague, Director of Strategic Marketing at Bioventus. Chris talks about engaging with his audience and maintaining the highest level of care. He explains the positives of actually spending time with the patients and finding their challenges.
This episode is a rerun - while I take a much-needed break from the pod, keep your SEO skills sharp by checking out one of my favourite episodes. International SEO is the process of optimising your website so that search engines can easily identify which countries you want to target and which languages you use for business. Most of us struggle with getting to rank locally, so do we really need to care about international SEO? Well if a good share of your website visitors are coming from a different country to where you're located then it might be the right time to think global. In this episode I'll be chatting with Nitin Manchanda - an International SEO expert, about everything we need to know to get our global SEO in tip-top condition. Tune in to learn: When should you worry about international SEO. How to structure your site for International SEO best practice. What is Geotargeting and how should you be using it. What to look out for when formatting your site for a country. Which signals Google uses to understand the countries you're targeting. The importance of backlinks on international SEO. Tips on how to win links in other countries. How to handle local search engines like Yandex in Russia and Baidu in China. Tips on international SEO for e-commerce businesses. What are the biggest mistakes businesses make with International SEO. The best ways to measure your international SEO success. Show notes: https://therecipeforseosuccess.com/international-seo-a-beginners-guide/ Website: www.therecipeforseosuccess.com.au
Let's face it: our jobs, what we do, are part of who we are. Our jobs determine who we spend our time with, what products or services we are familiar with, and even our daily surroundings. It's no surprise, then, what we do defines what we're interested in buying, too.Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you!Amazon Associate ID is thedoctorofdi-20
Geotargeting and geofencing are two of the trendiest advertising activities going. More than that, they're proving to be the next big thing on the bank marketing frontier.
Die Google Core Web Vitals werden erst Mitte Juni zum Rankingfaktor und entfalten erst ab Ende August ihre volle Wirkung. Weitere Meldungen: Das sind die wichtigsten Unterschiede zwischen Geotargeting und Hreflang, Google verwendet gerne Überschriften als Titel in Suchergebnissen, Erklärungen zum neuen Page Experience Report in der Google Search Console und: Rankingverluste durch Soft-404-Fehler.
In the world of advertising and marketing, geotargeting is an incredibly important tool. But where is geotargeting going? What's the next stage of this tool? Key Links: Jason Hanson of Wrapify Article: Geolocation Misses The Mark In Podcast Targeting------Like podcasters running geotargeted advertising campaigns, Wrapify has to combine a large sample size with mobile device IDs to prove their worth. Did the right audience encounter the ad? Did the exposed consumers take the intended action? And how much can we rely on the accuracy of an IP address? Advertisers and marketers try—and fail—to boil all advertising down to the same thing. But as Jason says, every medium serves its own purpose and informs the buyer's journey. Local advertising—especially hyper-local advertising that podcast can provide—plays an important role. But it's important that we not over-reach with its capabilities. Podcasts ads aren't the same as digital. Podcast ads aren't the same ad radio. Podcast advertising is a worthy channel that can and does stand on its own, while also supporting other larger campaigns.-----Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridland of Podnews Podcast hosting and dynamic insertion wizardry by Whooshkaa Join our Premium Feed! https://soundsprofitable.supercast.tech/ See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.
In the world of advertising and marketing, geotargeting is an incredibly important tool. But where is geotargeting going? What's the next stage of this tool?Key Links:Jason Hanson of WrapifyArticle: Geolocation Misses The Mark In Podcast Targeting------Like podcasters running geotargeted advertising campaigns, Wrapify has to combine a large sample size with mobile device IDs to prove their worth. Did the right audience encounter the ad? Did the exposed consumers take the intended action? And how much can we rely on the accuracy of an IP address?Advertisers and marketers try—and fail—to boil all advertising down to the same thing. But as Jason says, every medium serves its own purpose and informs the buyer's journey. Local advertising—especially hyper-local advertising that podcast can provide—plays an important role. But it's important that we not over-reach with its capabilities.Podcasts ads aren't the same as digital. Podcast ads aren't the same ad radio. Podcast advertising is a worthy channel that can and does stand on its own, while also supporting other larger campaigns.-----Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaJoin our Premium Feed! https://soundsprofitable.supercast.tech/See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
Heute beantworte ich wieder diverse Leser-Fragen, die mir in der letzten Zeit per Mail geschickt oder die in Kommentaren auf Selbstaendig-im-Netz.de geschrieben wurden. Darin geht es unter anderem um das Amazon Partnerprogramm, die Nutzung der Amazon API, den Site Stripe von Amazon, die Meldung bei der VG Wort, englischsprachige Websites, Plugins und mehr.
Daniel Sander from Feature.FM joins us. Daniel Sander from Feature.FM joins us to discuss many of the platforms features including: geotargeting, retargeting, how their landing pages work and the webinars Feature.fm is offering on how to best use all their tools. Visit: http://www.Feature.fm MichaelBrandvoldMarketing · 456 Geotargeting, Retargeting, Land Pages and Educational Webinars with Feature.FM […]
Local businesses have special marketing challenges. Namely, it's your job as a business owner to make sure that the people who are most likely to patronize your business – the people who live in your service area – know what you have to offer and where to find you. One way to accomplish that goal is to use geolocation marketing. Here's what you need to know. What Is Geolocation Marketing? Let's start with the basics. Geolocation marketing is a type of marketing that's location specific. By that, I mean that you can connect with potential customers who are near your business and target them directly with offers and ads. The benefits of geolocation marketing are clear: You'll have access to a highly targeted audience of people who are likely to frequent your business You can attract new customers by reaching out to them with offers that appeal directly to them You can learn about the shopping habits and preferences of your existing customers and use what you learn to grow your business You can reward your most loyal customers with special content and offers designed to turn them into brand ambassadors In other words, geolocation marketing can help you to tap into a resource base of your existing customers and potential customers in your area, allowing you to connect with them and market your business in a way that's likely to yield a high return on your investment. Tools to Use for Geolocation Marketing for Your Business There are three kinds of geolocation marketing that you can use depending upon your needs. They are: 1. Geotargeting. This is the broadest form of geolocation marketing. It uses the IP addresses of your customers' web browsers. In practical terms, you can't use geotargeting for precise target audiences because it can't pinpoint your audience's location exactly. It's best suited for marketing to general regions, cities, or states. 2. Geofencing. is more precise than geotargeting, allowing you to target specific neighborhoods and even streets. Don't think that limits you, though – it can also be used for entire towns or cities. Geofencing uses mobile devices' GPS locations instead of IP addresses. That means you can track your customers' locations even if they move. It's ideal for attracting foot traffic but not as effective for tailoring specific marketing campaigns to your target audience. 3. Beacons. are by far the most specific option for geolocation marketing. A beacon is a small device that you'll put inside or near your business. It collects data from Bluetooth signals in smartphones. They're ideal for use in places with poor Wi-Fi reception because they're used for close communication. The Bluetooth technology allows you to send messages and offers directly to customers who are in range. The type of geolocation marketing you choose depends on what you hope to accomplish with it. If your business is highly dependent upon foot traffic, you may decide that geofencing is the most cost-effective and useful form of geolocation marketing. Tips for Using Geolocation Marketing Now, let's talk about some specific tips to help you make the most of geolocation marketing and grow your business. There are lots of ways you can use this technology. Here are some suggestions. Target people in a venue or at an event. If yours is the type of business that relies on foot traffic and you're near a popular event venue, such as a stadium or theater, you can set up a geofence to target people who are at the place you specify. For example, a bar could target concertgoers at a nearby theater. You can also use this option to target office complexes and neighborhoods. Set up a geofence in your delivery area. If you own a business that delivers – whether you're delivering Thai food or furniture – you can easily use geofencing to target the people who live in the area you service. Those people are the most likely to buy from you and they may not know about your business – until you use geolocati...
ow did GeoFli help Onyx Maps almost double its website conversion rates? This week on the Inbound Success podcast, GeoFli founder Kyle Pucko talks about the benefits of website personalization and shares examples of companies that have used geotargeted website content to significantly increase website conversion rates. Check out the full episode to learn more about geotargeted website content and how implementing it on your own website can help improve conversion rates. Resources from this episode: Connect with Kyle on LinkedIn Check out the GeoFli website Transcript Kathleen (00:01): Welcome back to the Inbound Success Podcast. I'm your host Kathleen Booth. And this week, my guest is Kyle Pucko, who is the founder and CEO of GeoFli.com. Welcome Kyle. Kyle (00:21): Thank you, Kathleen. Great to be here. Kathleen (00:23): Yeah, I'm excited to have you here. Maybe you could start off by talking a little bit about your story, who you are, what GeoFli is and how you got to where you are today. Kyle (00:32): Yeah, absolutely happy to do it. So like you said, my name is Kyle Pucko, founder GeoFli. We are based out here in Missoula, Montana, so big sky country for those who haven't made it out here. It's a beautiful place to visit even this time of year, which sounds a little funny to say. And so my story Kathleen really starts in marketing with higher education. So I spent almost a decade in higher education marketing. So colleges and universities. Worked at a small liberal arts school outside of Chicago and then made my way West to the university of Montana. And really during that time, you know, when we talk about inbound marketing and all the tactics that you've talked with your guests about over a hundred plus episodes not many of those existed when I started in, in higher ed. Kyle (01:20): So it was a lot of traditional marketing. It was a lot of trade shows. It was a lot of sending packets and it was a lot of in person meetings and talking with students about just why they should go to this university. So, you know, fast forward and of course I'd be at these trade shows and I would see a lot of students holed in the corner looking at their phones, right? So the question became well where are these students spending a lot of time and attention? And I just started to really focus on, you know, if we are going to spend 10 hours a week marketing, where can we work? Can we have the best results? And so I, that, that transitioned into a more traditional marketing role into a, into a digital marketing role. And I was, at least according to LinkedIn, the first and only digital marketing manager at any university across the country. Kyle (02:10): And I think this was in 2013. So really cut my teeth and, and learning things like Google ads, Facebook ads. And now, now we're getting into a lot of the topics that you cover with your guests. And then in 2015 you know, I started GeoFli and I, and I left the university full time to go full time entrepreneur. And what GeoFli does is it allows anybody to easily change and replace website content based on physical location. So somebody visiting a university website from California would see different content than somebody visiting that same website from New York. This was, this was a product at the university. We have students from all over the world visiting our homepage and getting the same one size fits all content. And so it was a problem. I looked for a solution, couldn't find it. And when I couldn't find it decided to do it myself. Kathleen (03:04): Interesting. So, I mean, I think that the concept behind it makes total sense and I feel like that's the direction that the world of marketing is going generally is personalization and the ability to hyper personalize. You said you looked out there at the market and you couldn't find a solution. I would imagine when you think about building a solution for delivering personalized content on websites, it's not as simple as it may sound just because websites are all built so differently from each other. You know, there's different CMS's, different kinds of code behind them. Let's, maybe we can start just by talking about how GeoFli works. Like, does it work with every website? Kyle (03:46): Yeah, so that's a, that's a really good question. And the first thing that, so I, I co founded the company with somebody that I worked with for five years at the university of Montana. He was the web manager there. And so he was really the, the, the technical side of building this out. And the first question we had to answer was is this even possible to do? And the way that we figure that out is we you know, we created this simple website and somebody would click on a link and a dot would appear on a map. And it would say, does this dot represent where you are located? And I think we posted on Facebook had a hundred people click on the link, had a hundred dots on a map and our accuracy was really great. So yep. There or somebody like, Oh, you're like a couple of miles off. Kyle (04:32): So the way that GeoFIi works is we use IP address and then combine that information with latitude and longitude. So, you know, 99% of the time it will work really great. Somebody is using a VPN, that's going to be a little tricky. But you know, we've been able to mitigate those problems, you know, anytime they've, they've come up. And then, you know, from a technical side early on, like any like any early startup our product was clunky. It was difficult to use our, our value proposition was that anybody could do this, but that promise wasn't resonating when somebody would log in. So we ended up doing a lot of the work for our clients very early on. Today, GeoFli allows anyone regardless of technical background to log in. So there's a, a dashboard. You simply add your URL, select the element that you want to change, and then you can make that change depending on what region you want to do it for. And your question about kind of, does this work on any website? It does. It works on Wix. It works on WordPress. It works on custom content management systems. So as long as you can add the GeoFli script onto the back end of your website, GeoFli can personalize your site. Kathleen (05:49): That's pretty cool. So, so the notion of personalization, I think it can sound really appealing to a lot of businesses. When you think about who is this right for how do you, how do you talk about that? Kyle (06:04): Well, you know, I, I sort of alluded to our, my experience in higher ed and it might help to think about where the idea to do this sort of originated from, and it, and it started with Google display advertising. I was a counselor based here in Missoula working for the university of Montana. And occasionally I would get sent to college fairs on the East coast. So there was a college fair in Boston. Well, I was also managing the digital marketing. So, you know, in between traveling to Boston, I was setting up Google display ads and Facebook ads and purchasing keywords on search. So I launched a display campaign and I did a simple 50, 50 split, simple AB test. And I targeted the Boston area. So a 50 mile radius of any student in Boston that had any interest in Montana. Kyle (06:54): They, there were retargeting audiences. There were interest based audiences, demographic based audiences, high school, students and parents. So one of the ads read, learn more about why UM is right for you and the other ad read Montana visits Boston meetup, and that's the button. The call to action is meetup. So the click through rate for the learn more kind of the generic message to New Englanders was 0.18% click through rate. The click through rate when I used personalized language was 0.3, 3%. So almost double click through rates still low and that's to be expected on display ads, but that, that happened before any idea or any code was written for GeoFli. So it, it became really clear that when people hear their local, their local region, or when it's personalized in some way based on location, there's there was a result at least in display ads. Kyle (07:53): And so if you're out there and you're thinking, you know, all of my customers are exactly the same wherever they're located, then GeoFli probably isn't a great option for you. Personalization, you know, might be not the best use of your time. Most people though will, will say that, you know, they're when they start breaking down their personas, I'm sure there's demographic personas. You know, we're going to communicate. We want to communicate differently to 18 year olds than we do to 28 year olds. The same is true for location. If you have customers all over they're going to behave very differently. I mean, I think about an auto dealer that is based sort of on the outskirts of a city. You know, you may even want to communicate differently to folks that are living in a dense metropolitan area versus somebody that's visiting your dealership from a more rural or the outskirts of the city. Kyle (08:44): You know, they might be interested in more compact cars if they have to parallel park every day, versus if they're coming in from out of town or from, they might be able look at the full size or the, or the SUV. So that's just one example. And I'm sure if you're listening, you can think about many more, but colleges is where we started, but today we work in e-commerce, we work in tourism, you know, if you were in Missoula. So it's a, we like to say, Montana is not on the way to anything. And so if you are looking to travel to Montana, you might be thinking, well, it's really hard to get to, you know, instead maybe if somebody from, where are you based out of Kathleen? Kathleen (09:27): In Maryland. Kyle (09:28): In Maryland? So Maryland to Montana is going to be a tough trip, but maybe if somebody from Maryland visits, you know, destination Montana or visit Montana, there could be a quick message that says something like, Hey, we're actually not that difficult to get to. Like, check it out. There's this direct flight from Chicago. If you can get to Chicago, you can get to Missoula. So just meeting people where they're at and you know, maybe it's a road trip for people from Washington state. Hey, have you ever thought about a road trip to Montana? So if you saw that message in Maryland, you'd be like, no, I have not thought of a road trip. Kathleen (10:02): Well, I can totally see it too with like weather related content. Like if you're trying to say beat the heat and somebody's not in someplace that's hot or, you know, things along those lines, I could see a lot of applications for that. Not only in tourism, but in, you know, any companies that sell products that have to do with climactic changes. There, there's a whole host of things I think that you could use it for. Kyle (10:31): Totally, totally. Kathleen (10:33): Now is this, you know, I think the other side of this is there's the possibility of who could use personalization, but I've run into this as a marketer. I think personalization sounds so great to a lot of people, but then they, and they might even get a tool that lets them do it, but then there's the actual execution of personalizing. And, and I wonder if you could speak to that a little bit, because I feel like, I feel like it's the kind of thing where you could put all of your time into simply creating personalized messages. Like you could, you could go crazy, but I don't know. I don't know the extent to which the value would be there. Like what's, what's the right way to approach your strategy for personalizing because there has to be an element of bang for your buck involved. Kyle (11:22): Absolutely. and anybody in marketing has probably tested or downloaded a software that they quickly think to themselves. There are so many features in here that I will never, ever use. And they might've heard the analogy of, you know, you're, you're driving a Ferrari, like you never drive a Ferrari over 20 miles per hour because just need the fire to get to point a to point B, you don't need to race it. You don't need so with GeoFli, you know, we want it to be the best in the world at geo personalization, at changing content based on location. And so when we, when we do onboard new clients, you hit the nail on the head, Kathleen that they, they immediately get excited. Like I can change the footer link. I can change this. You know, I have 127 pages on my website. I can change every word on every page. Kyle (12:12): We, we usually pull back the reigns if you don't love to do, but we do that early. And we say, let's focus on, we call it three, three, three. So let's focus on three pieces of content on your website that you, that you want to change. What we usually recommend is anything above the fold on the homepage is a good place to start. You know, we don't really need to look at in depth, like, like scroll depth charts to understand the most eyeballs are going to be on these few sections. And that can be, we can change your homepage hero image. We could change videos. So video is a great, is one that we usually go to and say, do you have different videos of maybe your sales team for regions? Or just like we talked about some of these examples before. So we picked three pieces of content on, on on your website. Kyle (13:05): Then we pick the three regions that you want to personalize content for. So I'll use a university as an example, the university of Oregon, you know, when, when they started working with us we chose Oregon. So the local audience, we chose California because that was the, they had the most amount of students come into the university of Oregon from the most amount of, out of state students coming from the state of California. And then we chose an international country. So Japan. So students coming from Japan to the university of Oregon, what is their website experience like? And that was really the first, the first two threes. And then the third three is we, we picked two more pages. So you have three pages total. So maybe your homepage, your contact us page and your about us page are the, are the three personalized pages. Kyle (13:51): And that's where we stop. We set you up with the analytics, we integrate directly with Google Analytics. So if you're using Google Analytics, you will GeoFli analytics will work just fine. And then we wait 30 days and we see what were the results. And then based on those results, we make additional changes. So that's really how we start with folks. And we're right there with you. I think that's one of the differences you mentioned. Yeah. You get this tool and then it sort of collects dust. Virtual dust, right. I'm doing air quotes. It collects virtual dust. Charges, your credit card. And you're like, Oh, I gotta cancel that. Like that, that made no sense for me. We really make an effort to make sure that GeoFli does have a positive impact on your website. And if it doesn't, which has happened, then we'll cancel. But most of the time the results show that you know, things like bounce rate decreases, time on site improves, and conversion rates, if you're tracking that or any event type conversion, improves as well. So that's our strategy. Kathleen (14:52): I like the three, three, three approach because that really does make it manageable. Can you give me, like, walk me through some examples of, of where you've implemented this either for yourself or for a client and what the results have been? Kyle (15:08): Certainly. So we worked when we first got started here with a company named Onyx Maps. They're hunting software. So stereotypically there there's some things that are stereotypical Montana. For example, the first Uber I ever took in Montana was like a three 50 diesel. Sometimes stereotypes do turn out to be true. So we're working with a hunting application company based here in Montana and hunting for those that aren't in the world of hunting. You know, it's very state specific. Somebody in South Dakota is going to get it. Most hunters in South Dakota, or at least on a percentage basis are gonna hunt for pheasants versus somebody in New York are going to hunt for like white tail deer. So it's very state specific Onyx maps wanted to use GeoFli to showcase and to surface different images based on where people were visiting from. Kyle (16:01): If someone's visiting from Florida to get a hunting permit, they're going to be a little dismayed when they see a giant elk. They're like, well, I can't hunt that elk in Florida. Like that makes no sense for me. So they personalize imagery and then what they also did was personalize testimonials. And so wherever you were visiting the website from, and this was specific to a landing page, you would see a state based testimonial. So if I'm visiting from Texas, I'm going to see somebody else from Texas that has purchased the app, download the app and have had success with the application in Texas. And basically what the application does is it tells you where the public and private land that you can hunt on is where those boundaries are. And so we ran a really statistically significant test where we would drive people to a specific page using Google search. Kyle (16:51): So, you know, all the, all the ads were set up like hunting applications, hunting permit. And what we found was before using GeoFli or any of the non GoeFli'd pages that we, that we sent them to. So the default page the conversion rate for app download was right around 3% with. GeoFli'd pages, it was 5% across the board. And so that might not sound like a huge lift, but, you know, at a percentage base, it's, it's tremendous. And when you're spending a lot of money on those paid search ads it really made a positive impact. And so that was a really simple way. I think we changed an image and a quote, and it probably took for each state, you know, maybe five minutes to set up in a, in a really clean way. And that had a tremendous impact on, on the business and on the effectiveness of those, of that advertising campaign. Kathleen (17:44): That's really interesting. And I definitely would agree. From three to 5% is a big, it is a big shift. Have you ever seen situations where it hasn't worked? I'm curious and, and like why, why would it not? Kyle (17:56): Yeah, good question. You know, typically what will happen is the analysts on the analytics side, it can be difficult to prove that, that GeoFli is working if you haven't set up a conversion. And we help people do that. For example, tourism might be, might be one. So we worked with an economic development company that wanted to showcase different tax advantages to people in state versus out of state. Well, we set this campaign up and we felt like it was really strong, but at the end of the year, you know, when, when we asked the question, well, what impact did GeoFIi have on total businesses? Kind of moving or moving the needle on getting businesses to move to this specific city. It was just, it was difficult to prove, you know, we could show an increase in time on site. We could show an increase in pages per session to GeoFli versus non GeoFli visitors. Kyle (18:51): But it's hard to say, trust us, it's, you know, it's, it's having, it's having a positive impact on your, on your ultimate conversion. But for those really long tail conversions in digital marketing, and I'm sure your audience can, can attest that it can be difficult. And the same is true of higher ed, really that a sophomore visiting your website from California you know, and they see a personalized message and alumni in their area. It's hard to tie that back to because of GeoFli that student three years later attended the university, the university of Texas. Kathleen (19:30): Yeah. it, I think that's a great point. So what can you talk me through? How do you need to set things up so that it is trackable? So that, cause I think this is a mistake. Marketers make a lot, they jump in, they do these things, but they haven't put in place those fundamental building blocks, either the analytics or setting up the tech correctly and they might get further down the road only to find out they can't prove what they think is true, which is so frustrating. Cause you, you know, you have data, you just don't have data. That's usable. So what does somebody need to know before they start a process like this? Kyle (20:09): I would refer to a book and I forget the author, but it's titled How to Measure Anything. And it talks a lot about removing layers of uncertainty. And so when we start with a new client, whether, you know, regardless of the size of that client, we want to meet them right where they are from an analytics standpoint. So if we ask them, you know, what is your, how many page visitors does your website currently get? And they sort of scratch their head and I'm like, well, that's a really good question. Like that's where we start. Okay. Let's set up analytics so that we can figure out how many page visitors you actually get from these different regions. Like, does it make sense to personalize for Texas if you only get a hundred visitors a year or a month? And then, you know, we, we then look at what we call third column metric. Kyle (20:53): The first column metric is always impressions. And that's just how many people visit your page. The second column metric is sort of how many people actually, well, this is more based on an ad side, but how many people will click on your advertising? And then the third metric is how many people take the action that you want them to take on your page? And that to me, Kathleen is really the key. If you can get a third column metric and the key is metric, not dozens of metrics like, Oh, we want to know how many people watch this video. We want to know how many people clicked on this phone number. We want let's split, let's focus on, does your one, does your homepage have one goal or one action that you want people to take? And then what we do is we, we set up a Google data studio report for them. Kyle (21:34): So we will actually go in and build you a custom dashboard. And we can help you do this. You become the owner of this dashboard. We set up all of the GeoFli regions. So again, three, three, three, usually it's three regions. So maybe you're targeting California, Texas, and Japan. So we show all the traffic from California, Texas in Japan. And then that third column metric actually becomes the second column next to the location and visitors from Japan. What is their conversion rate visitors from Texas? What is their conversion rate? And that can be purchase if you're e-commerce. That can be forms, submissions, if you're B2B, or it could honestly be like time on site, if you're if you're, you know, if you just want people to spend longer on your website. So that's our third column metric becoming the second column. I know this is kind of difficult. Maybe I can send you our template to put in the show notes. Kathleen (22:28): Yeah, no, that's, I mean, it sounds like you have a pretty good format though. Kyle (22:32): Yeah. And then the last piece is all other content, excluding the regions that you're GeoFliing so that you can compare okay. For non-GeoFli'd regions, the conversion rate is 2%. For GeoFli'd regions, it's 2.5%. And then you have to ask yourself, does that make, is that a big enough lift for me to keep GeoFli and continue to grow GeoFli? Or do I want to just stay where I'm at or do I want to cancel? And usually it's much greater than 0.5% difference and we will help figure out like, okay, now, now that we know this is working for these regions, let's pick three more regions. Kathleen (23:08): I want to go back for a second and talk about data integrity, because you touched on this at the beginning, but I just want to dig a little deeper. And you mentioned that you're able to target geographically based on IP address and then longitude and latitude. And IP address targeting is, is interesting to me because in some cases it can be very accurate. You know, you're coming through a company IP, and it's very clearly denoted who it is. But in other cases, you know, you have people using Amazon web services or, you know, some kind of an aggregator for an IP, whether they're working from home or, you know, traveling, et cetera. And then, and then there's the whole topic of VPN, which that's a whole different ball of wax, but like to what degree is the data really accurate? Kyle (24:00): We, we say that, you know, GeoFli is 95% accurate at the city level. So if you're targeting Chicago, you're going to have 95% of visitors that visit your website between 95 and 99% of your visitors are going to see the Chicago content. The other 1%, if you're targeting Chicago. It's important to remember that that 1% that maybe their IP addresses pinging from Denver well, they're outside of your targeted area. So they're going to see your default website, the same website as it exists today. So, you know, the question is, is it better for 95% of visitors to see personalized web personalized content and 5% of visitors to just see your website as it exists today? Or is it better to have a hundred percent accuracy wherever everybody's sees your, just your default site? And we believe that it's a, it's a better experience if 95% of your visitors are getting from Chicago are getting a personalized experience. Kyle (25:04): Even if 5% of them are sort of, you know, left out of the personalization party. We also think we're, we're kind of ahead of, you know, we're early in this and the technology continues to improve. The accuracy continues to improve. You know, we're, it's something that we're constantly looking to get better at. Even at 95% though, we do feel like we are the most accurate tool out there when it comes to geo personalizing. You know, you'll find this feature in tools like Optimizely, but it's sort of buried under their enterprise plan and you have to pay thousands of dollars more to get access to it. And even then it's sort of an afterthought for them. This is what we study. This is what we look at. We, you know, we look at it every day. So the data integrity piece, and then if you're targeting at the state level or even at the country level, you're actually is going to be of course much, much higher. Kathleen (25:59): And is there any variation in terms of desktop versus mobile users and how that renders data? Kyle (26:06): There is. Yeah, mobile is usually a hundred, closer to a hundred percent accurate. So, you know, we, we've added a feature where on desktop, you can, you've probably seen it before, allow, allow this website to use your location. If you add that prompt, then we are of course, a hundred percent accurate. Without that prompt, that's when it drops you closer to 95%. So you can opt into asking your website visitors if they want to do that. So that's an option that you have. Kathleen (26:33): And then I guess there's the data integrity thing can, can work both directions, right? As you mentioned, you can have people who are in your targeted area, who don't your targeted content, because they're not recognized as being there, but how often do you have cases where somebody is not in your targeted area or they might have, for example, I might be from Maryland, but I happen to be on a work trip in Los Angeles. I go to a website. It, it recognizes me as being from Los Angeles. It might even cookie me and then think every single time I come that I'm from Los Angeles. Like, how do you deal with that? Or do you? Kyle (27:13): Totally. We, we call that the airplane problem, you know, and somebody lands at a different location. Of course their IP addresses is going to change. We've run into that the most in New York city when people are trying to target boroughs. So they, they treat Brooklyn as a city and they treat Manhattan as a city as they should. But those two are separate by a river. And so somebody in Brooklyn will see occasionally Manhattan content and, you know, that's, that's one of the issues that we run into is, is New York city being those boroughs, being so close together. But outside of that, you know, if somebody really, if that's if that's a real concern for folks and they, and maybe that surfaces, then we really recommend they prompt for location. Users have gotten used to it. My guess is that listeners out there have seen GeoFli'd content. Kyle (28:01): They just don't quite know it. That's the other piece is we want GeoFli to feel like we don't want it to be an interruption, an intrusion, a popup, a GeoFli exists on your site. It's elegant. And so we want that experience. You know, we don't love asking people for location prompts because it's another click or it's just sort of an intrusion and it kind of goes against our vision right now while the technology is still advancing. And the IP address targeting is still, you know, we're still honing that in to be a hundred percent accurate. We would recommend you use the location prompt and just avoid that. Kathleen (28:39): And then I guess one of my last questions before we shift gears is really with things like GDPR. I imagine that could be a plus and a minus. It could be a plus for you because you could theoretically use GeoFli to determine who is in a GDPR covered region. And then, and from that, maybe, you know how you need to treat them on the website. But I also imagine that on the flip side, if you're using it on your site, you're collecting geographic location based information, like is that somehow subjected to GDPR requirements? Like talk to me a little bit about GDPR and GeoFli. Kyle (29:19): Yeah. GDPR and GeoFli. When, when every company in the world was sending the GDPR emails to us we, you know, we were, we were in that bandwagon also, or that, that boat also. We thought, okay, what, what impact is this going to have? Because it was so specific to location. And, you know, we sort of default to if you, if you have a GDPR notification and you're running and you're collecting cookies and you're collecting data on your website, visitors, like you, you just need to have it. We don't police our clients to make sure our customers to make sure that they do have it. You know, that liability is on them to make sure they do that. In our case though, you know, we've had some folks ask you. Yeah. So I could show this to, so I could surface GDPR to these countries and not these? And we don't love those conversations. We, we don't recommend people do that. Kathleen (30:15): Can I ask about that? Because I would think there would be people who'd say couldn't I use GeoFli to determine with whom I needed to make sure I was being GDPR compliant. Kyle (30:26): You certainly could. And, and you're spot on that people have inquired about that. And we usually deflect those and say, yeah, just, that's not what this tool is designed to do. Yeah. Kathleen (30:37): Yeah. I don't blame you. All right. Well, switching gears there's two questions that I always ask everybody who comes on. The first being, we talk a lot about inbound marketing on the podcast. Is there a particular company or individual you think is really doing it right these days? Kyle (30:56): Yeah, I, in, in preparation for this for this question, I was thinking, you know, I always like, as most marketers do to think about what marketing has worked on them and like gotten me to conversion or purchase. And it's funny, I recently purchased a GoPro. I never thought I would say that, but GoPro, that, that was my company that I came up with. I had been following along with GoPro for, Oh, probably the better part of seven years. Just kind of following them on Facebook and I'm looking at their images because I always thought they were really cool, but I always thought to myself, like, I, I don't do really cool things like that. I have no need for GoPro, but they've really done a good job of expanding their customer base and showing just how GoPro can be used in a day to day. Kyle (31:40): And you know, us as a, as a marketing team and as a software company, I think there's a lot of use cases for it. We use it as a second camera when we're doing any sort of interviews or just capturing moments around the office. And so GoPro, you know, they are masters at sort of the jab jab, right hook strategy from Gary Vaynerchuk, which is like, we're going to show you seven awesome images of in that, you know, none, none of them are going to have a call to action. Oh. And then we're going to take 50 bucks off of our recent GoPro hero eight. So, so that's what ended up getting me and maybe it had something to do with quarantine and just like a retail therapy, but I purchased a GoPro recently, so well done GoPro. Kathleen (32:23): Nice. All right. That's a good one. Second question, everybody in marketing seems to always complain that things change so quickly and it's really hard to keep up and, you know, there's so much information to absorb. So how do you personally stay educated and up to date on, in the world of digital marketing? Kyle (32:42): Well, you mean aside from this podcast, I definitely, that's a really good question cause it does change so fast. And if you tried to keep up with everything you would, you could spend 40 hours a week just keeping up whatever with everything. Our team has a meeting every Friday, we call it just a strategy meeting where we actually bring something to the table that each of us has learned. So, you know, this week I'm really excited to talk about like Hulu's new self-serve ad platform which is a big one. So maybe we're not going to go in and design and build an ad campaign today. But just knowing that, Hey, they've opened this up to small businesses or maybe it's a beta version. I actually don't know, but I saw some headlines on it on SearchEngineJournal.com. And that's just something that I want to talk about. Kyle (33:27): Is it something that we could use? Do we have some video footage we could put on there and test this? So you know, becoming a thought leader as you alluded to is so huge in, in the marketing space and, and it's funny because you don't actually need to spend that much time to know more than 99% of marketers into what's going on. It seems like that bar is kind of low. So I bet if we pulled a hundred marketers, maybe five of them would know that Hulu came out with a new ads self-serve platform. But so it allows you to just be keep on that cutting edge and reduce that crappy click through rate syndrome that can happen with, are you guys do using Facebook, newsfeed ads are pretty powerful. Like they're, you know, that's, that's been fatigued, so you have to, Kathleen (34:15): Yeah. I love the idea of having a meeting with your team and everybody having to bring something to the table. I think the best marketers I know are the ones who are just insatiably hungry to learn and, you know, make institutionalizing that as part of the process is a really smart way to go. Yeah. So, great idea. So if somebody wants to learn more about the stuff you're working on or connect with you online, what's the best way for them to do that? Kyle (34:41): Yeah. GeoFli.com, and then Kyle Pucko, you can find me on LinkedIn. So I don't, I don't know if there's too many other Kyle Puckos out there. Shoot me a message. Happy to, happy to get in touch. Kathleen (34:57): Awesome. I will put those links in the show notes. So head to the show notes, if you want to connect with Kyle or learn more about GeoFli and of course, if you're listening and you liked this episode, please take a minute to head to Apple podcasts and leave a five star review. It makes a huge difference. And of course, if you know someone who is doing kick ass, inbound marketing work, tweet me at @workmommywork because I would love to make them my next interview. Thanks so much, Kyle. This was a lot of fun.
Während der letzten Monate hat McDonald’s seinen Fokus verstärkt auf nahezu kontaktlose Angebote wie McDrive oder die McDonald’s App gelegt. Letztere hatte Nicolas von Sobbe, Vice President Technology Germany, vor zwei Jahren bei der K5 Future Retail Conference vorgestellt. Im Interview mit Sven Rittau erzählt er an welchen Stellschrauben McDonald’s nun in der App dreht, um eine bestmögliche UX zu erreichen und die Nutzer, deren Anzahl im 2-stelligen Millionenbereich liegt, zu binden. Außerdem sprechen Nicolas und Sven, neben Inhalten wie Gamification und Geotargeting, auch darüber ob es Unterschiede bei offline und mobile Bestellungen gibt und wie viele landesspezifische Produkte es eigentlich gibt. *Podcast Übersicht*: (3:00) Wer bist Du und was machst Du? (4:50) McDonalds hat 2018 eine App mit einem Coupon System gelauncht. Wo steht McDonald’s heute nach 2 Jahren? (13:00) Rentieren sich die Investitionen in die digitale Umstrukturierung auch hinsichtlich der Franchisenehmer? (16:30) Ist das der Schritt von “Mass McDonald’s” zu “My McDonald’s”? (18:00) Öffnet McDonald’s das Konzept dann auch für Partner, im Sinne von einer mobilen Plattform? (20:30) Bist Du bei Entscheidungen von technischen Entwicklungen miteinbezogen? (22:10) Wie viele landesspezifischen Produkte gibt es eigentlich? (23:10) Gibt es Unterschiede bei den Topsellern in offline und mobile Bestellungen? (24:30) Nutzt McDonald’s Geotargeting in der App? (27:20) Bildet sich durch die Gamification in der McDonald’s App auch eine Community? (28:50) Was liegt in den nächsten 1-2 Jahren auf der Roadmap? Wo geht die Reise hin? >> Unser Sponsor: Das Kollaborationstool für disruptive Innovation: www.disrooptive.com >> Wenn Du wissen willst, wie eine 5-Sterne App geht, melde Dich JETZT für die Coaching Class mit Sebastian Clauß an: https://www.k5-school-of-masterminds.de/sebastian-clauss
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
How can you give your brick-and-more clients a bigger ROI? Are you looking for a way to drive more traffic to your retail clients? Location-based marketing, or geotargeting is an effective way to learn about customer behaviors so you can analyze habits and trends to drive new business for your clients. Better results for them means more new business for you. In this episode, we'll cover: 2 reasons geotargeting is better than traditional marketing. Should your agency offer location-based marketing? Is location-based marketing right for your agency clients? Today I talked to Dan Dillon, VP of Marketing at Reveal Mobile, a location-based marketing and analytics agency. Reveal Mobile helps clients analyze customer behavior and use that information to create effective marketing campaigns. Dan's here to discuss how location-based marketing works and what your agency needs to do to be successful. 2 Reasons Geotargeting Is Better Than Traditional Marketing In a constantly changing space, it can feel like a never-ending battle to keep up with technology and trends. So what separates geotargeting from all those other trends and makes it stand out as one your agency should invest in? Greater insight into customer behavior: Imagine what it would be like if you could tell your client not only how many visitors they had, but where those visitors went before and after their visit? Geotargeting allows you to take a deep dive into customer behavior to analyze habits, preferences, and why some customers never return. Targeted marketing to potential customers. Just because a customer doesn't stop by your client's business, that doesn't mean you can't still get a sale. With geotargeting, you can see customers' buying habits and trends and specifically target to that market. Should Your Agency Offer Location-Based Marketing? To put it simply, geotargeting allows you to be more efficient with your marketing dollars. When you can offer potential clients greater insight, they are more likely to see the value of your services. Often, clients don't realize specific characteristics about their customers, and presenting this information can be a real eye-opener. The benefit of geotargeting means driving more of the right visitors to your client. You can use location-based marketing data to build custom audiences for Google and Facebook ads while really zeroing in on results for your clients. It's a win-win! Is Location-Based Marketing Right for Your Agency Clients? If you're like me, the whole concept of geotargeting sounds a little too much like "Minority Report." So how can you make sure location-based marketing is right for you before you dive in? Dan says it's simple — do your homework. Many services like Google Ads and Facebook Ad Manager already allow customers to use geotargeting on a smaller level to analyze customer behavior. Try this first. While you won't have the level of customization or flexibility that you would with a full-service provider, you can experiment and see what kind of return you get. After you give it a try, the numbers will tell you what to do next. Location-based marketing provides your clients with valuable information they would not otherwise have access to. Your job is to help your clients figure out what to do with that information. When you're willing to think outside of the box and offer unique services, you're more likely to see big results. Ready to see what location-based marketing can do for your agency? Reveal Mobile has a special offer just for Smart Agency Masterclass listeners. Head over to Visit.RevealMobile.com/Swenk to learn more and sign up today.
Learn what geo fencing and geotargeting are, how they work and how they can help you get in front of your ideal candidates.
Clinical Trial Podcast | Conversations with Clinical Research Experts
Using Medical Records to Pre-Qualify for Clinical Trials with Komathi Stem The traditional model involves sponsors and CROs contracting with trial sites and hoping the sites will find and enroll eligible patients. Through her work at monARC Bio, Komathi Stem is flipping the traditional model upside down. In this interview, Komathi shares how patients can now share medical records for clinical research purposes. Pharmaceutical and medical device companies can then leverage this data to easily identify potential clinical research patients. With the rapid growth of software technology and high pressure to keep medical costs down, there is a growing need and application of real-world data in clinical research. For this reason, we are likely to see a rapid use of technology and the use of real-world data in clinical research and trial management. In this interview, we’ll cover the following topics: Why does monARC exists and what it does? Data generated through routine clinical care and how to aggregate it Patient powered registries Role of support groups, social media, clinician, and advocacy groups Mobile application to collect data between the clinical Understanding patient journey Geotargeting patients using Facebook Traditional versus “real-world” clinical trial Looking at the natural progression of the disease via a natural history study getting data on patients with no intervention Measuring treatment impact with a digital endpoint Impact of the intervention of Quality of Life (QoL) Challenges with real-world data Access to the data Different formats and need for standardization Speed of decision making in big pharma Creating a sense of urgency using storytelling Importance of developing trusted relationships Future of electronic data capture (EDC) with the rise of real-world projects The current state of EDC and EHR integration Accelerating Research through Collaboration
¿Te gustaría poder enseñarle tus anuncios, ofertas y publicidad a las personas que sabes que están interesadas en el negocio de tu competencia? Bueno, con Geofencing y Geotargeting eso es posible. Estos dos métodos de mercadeo son muy buenos cuando tu competencia tiene negocios físicos. Por ejemplo tiendas, restaurantes, salones, gimnasios, etc. Las posibilidades son infinitas. Usando estas tácticas podrás mostrarle a los clientes de tu competencia mejores ofertas y les podrás dar muchas razones por las cuales es mejor que se vuelvan tus clientes. Además, el Geofencing y el Geotargeting no son solamente para alcanzar a los clientes de tu competencia. Si conoces la localidad en donde están tus clientes ideales, también puedes usar estas tácticas para mostrarle tu publicidad a una audiencia relevante y específica. Solo las personas que estén en el radio que hayas escogido verán tus anuncios. Nadie más. Esta es una manera muy eficaz de no desperdiciar dinero en personas que sabes que no tienen ningún interes en hacer negocios contigo. Espero que este episodio te guste y que aprendas algo nuevo. Estoy seguro de que estos métodos te ayudarán muchísimo a encontrar a tu audiencia adecuada y convencer a los clientes de tu competencia de volverse TUS clientes. Por favor comparte el podcast en tus redes sociales, con amigos y familia porque me ayudará mucho a crecer y poder alcanzar a más personas que podrían estar interesadas en hacer crecer su negocio. Cualquier duda, comentario o interés en colaborar, no dudes en contactarme que con gusto responderé lo que quieras saber. Gracias de antemano y espero que lo disfrutes. Juan Diego
What you'll learn: Did you know 90% of the US population lives within a 10-mile radius of a Home Depot? In today's episode your host shares key takeaways from the 2019 Home Depot Vendor Summit. Listen in, HD is a powerhouse player to help grow online sales. About our guest: Luke Peters, President and CEO of Retail Band, has 17 years of sales and product development experience in the home appliance space. A self-made entrepreneur and founder of 5 companies, Luke is skilled at taking a product from concept and bringing it to high-volume sales at Home Depot, Lowes, Walmart, and Amazon. Retail Band, Luke's new venture, is a r-Commerce agency that works with brands to manage and accelerate online business through retailer platforms. He is also your host of the Page One Podcast, a twice-weekly Podcast featuring interviews with thought leaders on topics ranging from channel strategy, tariffs, influencer marketing, product launches, and eCommerce growth on big box retail sites. Key takeaways from this episode: Home Depot Stats: stock valuation, quarterly earnings, net profit margins, business model – 1:50 CEOs' instore sales tactics and HD top customer – 3:32 Diversity Luncheon: HD's networking event, training opportunities, what diversity means – 5:03 HD'S push towards brand partnership – 5:29 New Geotargeting for vendors – 6:15 Avoid channel conflict on HD – 6:43 Investing in HD team product training – 7:27 Bring your team: compliancy, operations, marketing, sales, and supply chain insights – 8:45 HD culture and PNL focus – 10:41 New 2020 HD Marketing Solutions: Sponsored Advertising, Dynamic Marketing, SKU enrichment – 13:09 HD is a key company to invest in (expand your reach beyond just Amazon) – 17:26 Act now: HD's marketing and advertising is underutilized, low barrier to entry – 18:10 Develop a relationship with your Merchant – 18:16 FREE AUDIT HERE Need more expert advice? Learn more at www.retailband.com Positive thoughts? Leave us a review on iTunes Want to connect? Follow us on LinkedIn or email Luke@retailband.com
En esta entrevista hemos querido conocer qué es y cómo se trabaja el Geotargeting y el Retargeting, en el ámbito publicitario. Sabemos cómo a través del uso de nuestro teléfono móvil se pueden organizar acciones publicitarias personalizadas que permitan un impacto muy targetizado, pero todo ello tiene una serie de retos tecnológicos y creativos que hay que ir gestionando.
In this video, Kassi and Kyle talk about the three prongs of trade shows and specifically, we talk about geotargeting your trade show before and during your event. Whether you're an attendee or a vendor, this episode is sure to be valuable for you. Want to learn more about trade shows? Check out our video (https://youtu.be/eitWWj5GlfU) and blog article (https://www.pintlergroup.com/blog/geofencing-trade-shows/) on this topic.
In this video, Kassi and Kyle talk about the three prongs of trade shows and specifically, we talk about geotargeting your trade show before and during your event. Whether you're an attendee or a vendor, this episode is sure to be valuable for you. Want to learn more about trade shows? Check out our video (https://youtu.be/eitWWj5GlfU) and blog article (https://www.pintlergroup.com/blog/geofencing-trade-shows/) on this topic.
Welkom allemaal bij deze podcast om de online automotive beter te maken. Deze week als gast Elias Crum van Marketing Guys. Elias, dankjewel voor je komst naar de studio hier in Ede. Zou jij onze luisteraars wat meer willen vertellen over jezelf en wat je doet? Datagedreven “Ik ben met Marketing Guys gestart in 2012. Wij zijn een online marketingbureau en richten ons met name op de datagedreven kant van marketing en leadgeneratie. We doen dat voor verschillende klanten uit verschillende branches. We ondersteunen de kampeer- en caravanbranche bijvoorbeeld online en op social media bij het populairder maken van kamperen. Met onze datagedreven aanpak kunnen we de verschillende doelgroepen effectief benaderen. We gebruiken verschillende datapunten om een leadscore van bezoekers te maken. Op een schaal van 100 punten spreken we bij een score van 75 punten en hoger van een warme lead. Op basis van hun zoek- en klikgedrag bieden we bezoekers onderwerpen aan die aansluiten bij hun interesses.” Geotargeting “98 procent van de Nederlanders heeft een smartphone. Het toestel weet waar je bent, wat jouw patronen zijn, enzovoorts. Een smartphone verzamelt gegevens over de gebruiker. Met geotargeting kan je deze data combineren om advertenties te laten zien die relevant zijn voor iemands locatie. Je kan iemand op de camping in Zuid-Frankrijk benaderen en later opnieuw benaderen zodra hij weer in Nederland is. Geotargeting en geofencing kan je ook in de autobranche toepassen. Je kan iemand bijvoorbeeld jouw advertentie laten zien zodra hij of zij een concurrerend autobedrijf bezoekt. Een ander voordeel van geotargeting is dat je de resultaten van de campagne goed in kaart kunt brengen. Je kan de effecten heel nauwkeurig meten.” Specialist “De autobranche geeft veel geld uit aan traditionele online marketing. Met geotargeting en geofencing kan je voor een paar duizend euro een opvallende campagne neerzetten. Bij grote dealers gaat er veel geld naar personeel en reclame in bladen, kranten en billboards, terwijl de meeste klanten eerst online kijken. Ik kan elk bedrijf helpen met een geocampagne of een Google Adwords-campagne, maar dat is vooral bedoeld als ondersteuning van de marketingstrategie. Bij autobedrijven wordt online marketing er vaak een beetje bij gedaan. Dat doet geen recht aan het belang van het onderwerp. Veel autobedrijven hebben geen online marketingstrategie en geen online marketeer. Wil je als bedrijf actueel en succesvol zijn met online marketing dan ben je daar al gauw 40 uur per week mee bezig. Als je het serieus aanpakt, is het een fulltime functie.” Elias, dankjewel voor je komst alhier en dankjewel voor de leuke podcast om de online automotive beter te maken. Volgende week weer een nieuwe aflevering voor onze luisteraars. Ik hoor en zie jullie graag terug. Deze Podcast wordt mede mogelijk gemaakt door: Marktplaats, Activlease, UCC, Calldrip en UnameIT Marktplaats is met ruim 7.3 miljoen unieke bezoekers per maand al jaren een van de populairste sites van Nederland. Per dag worden rond 350.000 nieuwe advertenties op de site geplaatst. Particuliere en zakelijke aanbieders zorgen voor een groot en gevarieerd tweedehands en nieuw aanbod. Marktplaats is de plaats met de hoogste kans om een betrouwbare tweedehandse auto succesvol te (ver)kopen tegen een goede prijs. ActivLease is expert in elektrisch leasen. Wij werken samen met de beste leasemaatschappijen, banken en dealers om maatwerkoplossingen te bieden aan de mkb’er en zzp’er. Mobiliteit met scherpe leaseprijzen, hoge inkoopkortingen en een grote voorraad leaseauto’s die snel leverbaar zijn. UnameIT is de bedenker, bouwer en leverancier van het leadmanagementsysteem LEF, het CRM-systeem SAM en het offertesysteem GSF! Onze medewerkers werken met veel passie aan onze producten en kennen de branche. Het zijn stuk voor stuk echte specialisten. We willen de allerbeste tools maken waar onze klanten écht mee geholpen zijn. Door deze gedrevenheid zijn onze producten mooier, branchespecifieker, functioneler en toegankelijker dan u verwacht. Meer info op UnameIT Calldrip is een rapid respons tool die de verkoper in staat stelt om direct, snel en effectief met je klanten in contact te komen! Vele importeurs zoals Hyundai, Opel en Toyota gebruiken Calldrip al succesvol. UCC: Steeds meer collega’s gebruiken Used Car Controller. Taxeren, calculeren, publiceren of auto’s verhandelen met je persoonlijke handelsplatform? Met 1 abonnement geeft Used Car Controller je controle over alle kritische gebruikte auto processen. Zo maakt Used Car Controller je tot de beste in je vak!
In this week's episode of The Cassandra Daily Podcast I recap the rise of oat milk ice cream, sneaker brands making use of upcycled materials, modern high-protein cereals that target Millennials, and brands using geo-targeting to give consumers the goods on the go. Plus, this week we feature a special guest star! April Hautea, Cassandra's Insights Writer, chats with me about our mutual feelings on these healthy treats and gives listeners a peak into our upcoming Q3 Burnout report. For more information on this week's topics, visit https://www.cassandra.co/daily.
Two Heads: Brand Marketing & Strategic Coaching for Today's Marketplace
Integrated marketing at its best! The benefits of using specific demographics to draw the interest of a specific audience. Reach out - let us know how we're doing: info@twoheadschannel.com Check out Rich: www.richgee.com Check out BJ: www.nurenu.com
Die OMR Aftershow-Party in Köln am 11.9. steht bevor! Sicher dir jetzt dein Ticket unter omr.com/aftershow! Wer auf krasse Line-Ups steht, muss vorbeikommen - oder sich hier #askOMR anhören, denn Headliner Andre Alpar hat wieder frische Antworten parat. Hier die Fragen der Woche: "Mich interessiert, wie man leads oder Verkäufe im B2C als Reseller am ehesten bekommt. Viele Artikel bewegen sich im 4 bis 5-stelligen Bereich. Folglich kommt der Abschluss meist letztendlich übers Telefon (vergewissern, Fragen noch offen, Vertrauen etc.). Daher sollte man sich wahrscheinlich eher darauf konzentrieren leads zu generieren, um dann anschließend im email-Marketing für conversions zu sorgen, oder sehe ich das falsch? Welche Plattform ist in diesem Bereich zu priorisieren? Ich dachte da bisher an Facebook, da sich dort auch ältere Zielgruppen aufhalten, die sich diese Produkte auch leisten können." (1:30) Was können Gründe sein, warum Lookalike Kampagnen in FB Ads nicht performen? Wir testen dies derzeit aus mit 1%, Geotargeting und broad interesting targeting on top... Any recommendations? (12:40) Schickt uns wie immer auch gerne eure Fragen via Whatsapp. Wir binden auch eure Audionachrichten gerne in die Folge mit ein! Die Nummer direkt ins Herz von #askOMR lautet: +49 176 30010452 Die Übersicht aller bisher gestellten Fragen findest du hier: https://bit.ly/2szU7yb Alle Infos, Links und die Shownotes zur aktuellen Folge findest Du im Laufe der Woche hier: https://goo.gl/Av2V79 In #askOMR beantworten wir Eure Fragen rund um das Thema Digitalmarketing. Stelle im #askOMR Slack-Workspace Deine Fragen an unseren Podcast-Host Andre Alpar. Du kannst hier einfach alles loswerden, was du von Andre & OMR wissen willst. Wir beantworten deine Frage für Dich und alle Hörer im #askOMR-Podcast, jeden Montag neu. Just ask OMR. Join now: www.omr.com/askomr podstars@omr.com
International SEO is the process of optimising your website so that search engines can easily identify which countries you want to target and which languages you use for business.Most of us struggle with getting to rank locally, so do we really need to care about international SEO? Well if a good share of your website visitors are coming from a different country to where you’re located then it might be the right time to think global.In this episode I’ll be chatting with Nitin Manchanda - an International SEO expert, about everything we need to know to get our global SEO in tip top condition. Tune in to learn: When should you worry about international SEO. How to structure your site for International SEO best practice. What is Geotargeting and how should you be using it. What to look out for when formatting your site for a country. Which signals Google uses to understand the countries you’re targeting. The importance of backlinks on international SEO. Tips on how to win links in other countries. How to handle local search engines like Yandex in Russia and Baidu in China. Tips on international SEO for e-commerce businesses. What are the biggest mistakes businesses make with International SEO. The best ways to measure your international SEO success.
#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How important is geographic targeting in the accounts you work on? Why is it at that level of importance? (I am assuming it matters to some degree to all advertisers, but not equally importantly). Q2 In Google Ads what historically has been your preferred geo targeting setting? Why? Q3 Do you expect the change in the way you can target geography in Google Ads to impact you or your clients? If so, how? Q4 Do you use similar geo targeting on other platforms? Why or why not? Which are similar or different? Q5 Do you have any practices you employ to try to keep geo targeting limited to where you actually want it (on any platform)? Q6 Do you regularly monitor location data for your campaigns (on any platform)? Q7 Do you find that you are geo located correctly by search engines, web sites or social platforms? If not, does that concern you as an advertiser? Q8 Is geo targeting something you would trust machine learning to figure out for you? Why or why not? Does your answer vary by platform? Q9 If you could magically change one thing about how you’re currently able to geo target campaigns on any platform, what would you do? https://neptunemoon.net/2019/06/google-ads-makes-a-major-change-to-location-targeting/ --- Send in a voice message: https://anchor.fm/ppcchat/message
Check out the full list of articles at: https://www.digitaleer.com/seo-this-week/episode-105/ Welcome to another episode of SEO This Week! Episode 105 goes over some PPC GeoTargeting, a new Google user-agent, and even some notes from a Google Webmasters show! All this and more on Episode 105 for SEO This Week!
If you're targeting your customers through states and city zip codes, you're probably not getting the most out of your ad spend! Tune in to hear Andrew Bloom from Single Grain share how to do your Google Ads with the Nielsen DMA Zones to maximizer the buying intent of your audience. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @EricSiu Instagram @Ericosiu
Viel Wissenswertes rund um die Google Search Console hört Ihr in dieser Ausgabe von 'SEO im Ohr'. Google hat zum Beispiel davor gewarnt, dass die Anzahl der gemeldeten Fehler in der Search Console in diesen Tagen stark ansteigen könne. Außerdem: Ein Slash in URLs kann dazu führen, dass das Geotargeting ins Leere läuft, welche Bedeutung es hat, wenn Google Links in der Search Console anzeigt, Google indexiert auch Seiten, die per robots.txt gesperrt sind, Suchergebnisse können nicht für einzele Länder blockiert werden, schwankende Rankings je nach Wochentag sind normal, es gibt laut Google viele Möglichkeiten, sich von der Konkurrenz abzuheben, und: Google macht Inhalte von Podcasts durchsuchbar.
Facebook ist eine der spannendsten Werbeplattformen der digitalen Welt. Florian Litterst von Adsventure kennt die Plattform und ihre Möglichkeiten ganz genau und teilt mit uns und mit euch hilfreiche Insights zu Allem rund um Facebook Advertising. Florian ist auch mitverantwortlich an unserem "Facebook & Instagram Marketing"-Report, den Du dir hier zu Gemüte führen kannst: www.omr.com/report Wie lange "funkt" mein Facebook-Pixel nach Hause? Wie lange kann ich Retargeting machen? (0:40) Ist eine Einrichtung von Facebook Attribution empfehlenswert? (1:58) Wie kann ich Geotargeting extrem eingrenzen? Kann damit auch Leute targeten, die auf dem Weg zur Konkurrenz sind? (6:15) Gibt es smarte Wege Zielgruppen für ein saisonales Geschäft aufzubauen? (8:00) Ich möchte über ein Whitepaper mehr Leads generieren? Sollte ich dafür Lead-Ads nutzen? (9:20) Würdest du bei Facebook Werbung zu Laufzeitbudget oder Tagesbudget raten? (12:30) Schickt uns wie immer auch gerne eure Fragen via Whatsapp. Wir binden auch eure Audionachrichten gerne in die Folge mit ein! Die Nummer direkt ins Herz von #askOMR lautet: +49 176 30010452 Die Übersicht aller bisher gestellten Fragen findest du hier: bit.ly/2szU7yb Alle Infos, Links und die Shownotes zur aktuellen Folge findest Du im Laufe der Woche hier: goo.gl/Av2V79 In #askOMR beantworten wir Eure Fragen rund um das Thema Digitalmarketing. Stelle im #askOMR Slack-Workspace Deine Fragen an unseren Podcast-Host Andre Alpar. Du kannst hier einfach alles loswerden, was du von Andre & OMR wissen willst. Wir beantworten deine Frage für Dich und alle Hörer im #askOMR-Podcast, jeden Montag neu. Just ask OMR. Join now: www.omr.com/askomr podstars@omr.com
This is a special episode with Jeremiah Worth, VP of Client Strategy at CG Life and guest host Hilary Graham, Director of Scientific Marketing and Applications at Luminex Corporation. You may have …
This is a special episode with Jeremiah Worth, VP of Client Strategy at CG Life and guest host Hilary Graham, Director of Scientific Marketing and Applications at Luminex Corporation. You may have … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com
How do you get your money's worth? How do you know? How do you analyze your Adwords market before even even starting? How do you track your data after the click? When do you turn off certain ads? We discuss all of this and more! Podcast Highlights: When adwords slow down The “try this, try that” mentality The knowledge lacked by the dental consumer Geotargeting and inexpensive clicks The surprising keywords that are searched for and how to find them Adwords tracking with analytics Measuring analytics after the click Landing page design for conversions Getting ghosted by web visitors Call tracking The importance of an analytics dashboard What are you getting for your money? Receiving wrong-number phone calls Cutting off bad ads Getting your market analyzed Knowing when to do Adwords
In the sixth episode of the New Construction Marketing Podcast I chat with Allen Belfatti from M3 Media about the results of a geo-targeting campaign for one of my communities.
On this episode, we explore the world of geotargeting, and how marketers can use it to create more personalized online experiences. In 2015 Kyle Pucko left his job as the digital marketing manager at the University of Montana to launch a software product with his co-founder and developer, Nick Shontz, called GeoFli. Today they're a team of 4 and work with companies ranging from the University of Oregon to one of the largest RV dealers in the country. For full show notes, visit https://earnworthy.com/114
In this week’s episode of “Marketing Today,” Alan talks with Douglas Zarkin, who’s been vice president and CMO at Pearle Vision since 2012. Under Zarkin’s leadership, Pearle won Effies in the Health Care Services category in 2015 and 2016. And in 2017, Zarkin and his team took home a Silver Clio for Pearle’s “Small Moments” equity campaign. During his conversation with Alan, Zarkin touches on his drive to make an impact on the trajectory of the companies he works for, the difference between the “need to haves” and the “nice to haves,” and that while he admires the transformative power of Apple, he wonders if they’ve started to drink their own Kool-Aid (there’s a marketing metaphor for you). And despite the fact Amazon has a lot of retailers shaking in their boots, according to Zarkin, it’s the marketers willing to face that acid test who will succeed. “Amazon is not a retail killer,” says Zarkin. “What Amazon is, is basically a mirror that any brand that is doing a mediocre job meeting the emotional and rational needs of a consumer need to be looking at themselves through.” Highlights from this week’s “Marketing Today” podcast include: Zarkin at the crossroads: how he came to understand the power of truly applying yourself. (1:34) It’s true, Zarkin was an Avon Lady. (3:29) Zarkin notes, “Retail is not dead — bad retail is dead.” (5:22) For Zarkin, it’s not that happy employees mean happy customers. It’s that valued employees mean valued customers. (6:53) Zarkin talks about Pearle Vision’s Effie and Clio success. (8:55) Geotargeting is effective and efficient. (10:42) Zarkin on the right way to use digital and big data: “Data doesn’t make decisions.” (15:34) Delivering the marketing narrative. (19:36) Zarkin on his admiration for the NFL brand. (21:02) Support the show.
Join me with my guest, Ted Simpson, Vice President of Marketing for the Electrical Division of AD or Affiliated Distributors as we discuss trends, technology and teams in marketing for electrical distributors and manufacturers.
In #233, we cover Nickelodeon's TMNT reboot, Marvel's GeoTargeting marketing plan, we review Logan, Batman #18, and more! As always, we appreciate your constructive Feedback, Suggestions, and Questions. Thank you for the continued love and support! Enjoy the show. Daniel and Kelli T-Shirt Shop www.Patreon.com/TheReasonsImBroke www.TheReasonsImBroke.com FOLLOW US: Twitter: @ReasonsImBroke / @PalpaKelli Facebook: /TheReasonsImBroke Instagram: @TheReasonsImBroke Pinterest: @ReasonsImBroke Tumblr: /TheReasonsImBroke YouTube: /TheReasonsImBroke
This week we talk with Gil Elbaz, The Data Guru. Gil is the founder and CEO of Factual, a company that provides data to mobile developers, publishers and advertisers to help create contextual mobile experiences. What does that really mean? Gil is helping tie together all the big data we keep hearing about into relevant experiences that enable lifestyle services, like all the personalization we love when we show up at a store or when we get sent information on our phones that’s really meant for us. It’s very cool stuff! And the future of our very mobile world. So sit back and put down that screen because Gil Elbaz, The Data Guru, is going to help connect all the data dots on The Tech Cat Show.
Need some tips? Here are five ways to use Facebook geotargeting for your business:
Domain Geotargeting and Keyword Research are up for discussion this week. Ross and John talk about how to balance content across several top-level domains, Keyword Research, Google Instant, brand search and a new spam report extension for Google Chrome.
Domain Geotargeting and Keyword Research are up for discussion this week. Ross and John talk about how to balance content across several top-level domains, Keyword Research, Google Instant, brand search and a new spam report extension for Google Chrome.
Domain Geotargeting and Keyword Research are up for discussion this week. Ross and John talk about how to balance content across several top-level domains, Keyword Research, Google Instant, brand search and a new spam report extension for Google Chrome.
Jamie and Brian discuss how to improve your PPC with geotargeting, including how Google treats geo-targeting, the impact it has on marketers account structure strategies, the levels marketers can geo-target and more.
Geotargeting with Contextual Ads with Rhonda Ellis of Shelley Ellis Consulting. She tells us about her Content Advertising training and goes over her expertise in content targeting geostrategies.
Geotargeting with Contextual Ads with Rhonda Ellis of Shelley Ellis Consulting. She tells us about her Content Advertising training and goes over her expertise in content targeting geostrategies.
David offers some free expert advice on how to improve your Google AdWords campaign.
David offers some free expert advice on how to improve your Google AdWords campaign.
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