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Have you ever wondered how some service businesses seem to dominate their local markets while others struggle to get seen? The secret might be simpler than you think – and it all starts with how you show up on Google. Today's guest breaks down what really works in local SEO, how to increase your visibility without increasing your workload, and why finding your niche might be the smartest move you can make. Bradley Benner is a leading local SEO expert and the founder of multiple businesses, including TreeCareHQ, Semantic Mastery, Semantic Links, and Semantic SEO. With over a decade of experience in agency building, lead generation, and SEO coaching, Bradley helps both business owners and marketing professionals create systems that convert clicks into clients. Why Local SEO Still Matters Even with the rise of AI-driven search, Google Maps still drives the majority of local leads – nearly 70%, according to Bradley. But most business owners aren't optimizing their Google Business Profiles the right way. From posting geo-tagged photos to writing location-specific content, Bradley shares actionable strategies that help local businesses get seen and generate results. He also emphasizes why local businesses should aim to rank in both Maps and traditional search results. It's not just about visibility – it's about building long-term authority and creating a safety net when algorithms shift. Why Niching Down Changes Everything In 2020, Bradley made a pivotal shift by focusing solely on tree service contractors – a decision that helped him streamline his processes, scale faster, and build a thriving local agency. By specializing, he was able to reuse assets, simplify his marketing, and generate predictable results for his clients. Today, his white-label SEO agencies serve other marketers looking for efficient, proven systems. Whether you're a service-based business owner or a marketing pro supporting them, this episode is packed with practical SEO insights and long-term strategy. Enjoy this episode with Bradley Benner… Soundbytes 8:20-8:34 “Just because we may have a skill like being able to know how to get stuff to rank in Google, that doesn't mean that you're going to be effective at being able to convert that skill into money – not just for yourself as the SEO professional, but for the business that you're selling that service to.” 10:14-10:34 “In 2020 I niched down. I finally decided to ignore anybody else other than tree contractors from my own local SEO agency. And boy, that was the biggest thing, the best thing I could have ever done. Because it simplified my business significantly from the workload.” Quotes “If you can build enough brand strength, you can typically rank well, even if you have terrible SEO.” “About 70% of the leads that are generated from Google Search come from maps.” “One of the most valuable things that they can do is just train their technicians to take three to five photos from a mobile device.” “AI is changing search behavior fast. If your business isn't feeding the model, you're invisible.” Links mentioned in this episode: From Our Guest Website: https://semanticmastery.com/ Connect with Bradley Benner on LinkedIn: https://www.linkedin.com/in/bradleybenner/ Connect with brandiD Download our free guide to learn 16 crucial website updates that attract more leads and convert visitors into clients: https://thebrandid.com/website-tweaks/ Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/
Hernan Vazquez is the Founder and CEO of Hernan Vazquez Media, a marketing training and consulting firm. He is a digital marketing trainer and consultant who helps clients worldwide increase their revenue by using the most cutting-edge digital marketing strategies and technologies. With extensive experience in the digital marketing space, Hernan has held positions, including co-founding Semantic Mastery, the Marketing Director at Frank Kern Inc, and the Director of Marketing at CardoneKern. He is also the host of the Marketing Atlas podcast. In this episode... What advertising strategy should you use to find and engage with your potential customers? How can you increase sales and scale through digital ads? Facebook has been a popular social media advertising platform for many years. It has evolved tremendously, and what worked a couple of years ago may not work today. To meet customers' demands, brands must ensure they have the right people, structures, and digital marketing tactics in place. In this episode of The Fit Growth Machine Podcast, Brian Roisentul is joined by Hernan Vazquez, the Founder and CEO of Hernan Vazquez Media, to discuss best practices for Facebook advertising. They talk about tips for building customer trust, the main challenges brands face using Facebook ads, and strategies for improved targeting.
gmb semantic mastery walk through --- Support this podcast: https://anchor.fm/chrsplmr/support
Adam Moody Secrets to Win Big with Arjun Sen S04E022: Honest Reflections: Helping You Find & Stay On Your Path with VIP guest Adam Moody Adam Moody creates & implements highly effective email marketing, full sales funnels, & with continuous optimization with significant results like generating 7+ figures from one sales funnel. While Adam started out in the Marine Corps followed by degrees in physics in order to become an optical engineer he found his calling in the intersection of analytical and design work: creating, building, and optimizing sales funnels profitably. Adam now works with his own businesses and a select number of clients, via Oasis Optimization, to implement sales funnels and email marketing to generate a large ROI and long term partnerships. When not working in those areas, you can find Adam outdoors; trail running, hiking, and backpacking with his wife Jeney. Listen to this powerful Secrets to Win Big episode with Adam Moody to hear Arjun inquire into Adam's unique path in life as well as how & why his ability to self reflect have played into his business decisions. Here is what to expect on this week's show: Lessons Adam learned from Marine Corp and studying physics and how they have played into his career path. How & why Adam works closely with a handful of clients at a time. How is it that Adam isn't just “another content provider” through advising his clients. The importance of a sales funnel and how to think about building one. A look into Semantic Mastery, a company Adam started, and it's motto “No Fluff, Just Verified Results”. What Adam would tell his younger self & the daily practices that sustain his productivity. Connect with Adam Links Mentioned: https://oasisoptimization.com/ https://semanticmastery.com/ Adam's Contact Info: Twitter: https://twitter.com/AdamMoody Instagram: https://instagram.com/beardedgoattrailrunning Facebook: https://www.facebook.com/AdamMoody LinkedIn: https://www.linkedin.com/in/jadammoody
Scaling Up Services is a podcast devoted to helping founders, partners, CEOs, key executives, and managers of service-based businesses scale their companies faster and with less drama. Have each episode delivered to your inbox by subscribing here: http://www.scalingupservices.com/subscribe
Show Notes Talks with Bradley Benner Bradley co-founded Semantic Mastery, providing SEO and semantic web training and education, where he has taken the role of instructor/coach. He regularly holds Hump Day Hangouts (weekly digital marketing Q&A sessions) and private group training sessions to educate marketers on achieving results through online marketing activities, as well as best practices for succeeding with the semantic web. Subscribe to the show! iTunes/Spotify/Google Play/Stitcher Resources: Crunchbase: https://www.crunchbase.com/ To view the ways to get in touch with Bradley or Semantic Mastery-see the how to connect section below. Tips from Bradley: His Big Tip: Optimize via the semantic web- create entities through structured data Another Tip: Important to have organization or corporation markup and local business markup-you also should have different designation of business types as well. Then start to get posted or published on a lot of other sites out there that validate your entity (Your social media sites are good for this) Show Notes with Takeaways: (1:29) Share a valuable tip you can WOW us with about Local SEO? We're going further and further into the semantic web with Google's newest algorithm update called BERT -and it's all about entity validation. I've heard you can't optimize for BERT, and that's not true, it's about optimizing an entity-the semantic web entities. One way to optimize semantic web entities is through structured data. Iframes act as dofollow links-bidirectional dofollow links. (3:25) Can you breakdown a little more what the semantic web is and how we've had this move toward entities Semantic web is: a shift from strings to things. Meaning: Google has shifted from using a query of search strings of keywords to things, which its identifying as objects or entities. For the semantic web to understand how there is a relationship between these objects structured data must be used. (7:45) Can you give some tips on where you would start on establishing their entity? It's going to start with your “money site” your self hosted site, and
Do you wonder why no one visits your company website? Do you have any information about your online reputation? Bradley Benner is a self-proclaimed addict when it comes to digital marketing. He’s the co-founder of Semantic Mastery, as well as owner/founder of Big Bamboo Marketing. Bradley is here today to share actionable tips and tricks to help you navigate the semantic web and optimize your digital marketing efforts so that you can make more money and get better clients by working smarter, not harder. Get the book for free! Work the System: The Simple Mechanics of Making More and Working Less is in its third edition, has helped tens of thousands of business owners and managers finally break free and take their businesses to the next level. You’ll find: -The simple mindset “tweak” that will change everything-No feel-good theory, no psycho-babble and no take-my-word-for-it promises-Practical and believable real-word solutions you can implement TODAY.-A wide assortment of additional free resources that you can immediately put to work Grab your free copy at: https://bit.ly/2m4dhMV
The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business
It is a proven fact that one of the largest influencing factors for gaining local visibility in Google is by optimizing your Google My Business listing. After all, Google My Business is essentially your nerve center for controlling how the way your business’s information is displayed on Google and Google Maps during searches. If getting search engine traffic is important to your business, then Bradley Benner of Semantic Mastery has a thing or two to teach you about diving deeper into SEO to help build a solid foundation for tour business that will translate into marketing success.
In 2010, Bradley Benner noticed that the marketing landscape had shifted to the digital space, so he began learning web design, SEO, and social media. He realized his passion for online marketing and built his consulting business, Big Bamboo Marketing, into a total digital marketing solution for small businesses. Bradley also founded Semantic Mastery, an online SEO and semantic web training and education site, where he has taken the role of instructor/coach.
Mail-Right: Real Estate Agents Show: About Technology & Online Marketing & Getting Seller Leads
Bradley Benner is a self-proclaimed addict when it comes to digital marketing. He’s the co-founder of Semantic Mastery, as well as owner/founder of Big Bamboo Marketing. With a unique skill set, Bradley provides digital marketers and business owners with the tools, training, and insights they need to make more money, get better clients, and work less. Together with his team at Semantic Mastery, Bradley consistently delivers proven, real-world results-oriented training and business development tools. Bradley is here today to share actionable tips and tricks to help you navigate the semantic web and optimize your digital marketing efforts so that you can make more money and get better clients by working smarter, not harder. https://semanticmastery.com/ https://bigbamboomarketing.com/
Mail-Right: Real Estate Agents Show: About Technology & Online Marketing & Getting Seller Leads
Bradley Benner is a self-proclaimed addict when it comes to digital marketing. He’s the co-founder of Semantic Mastery, as well as owner/founder of Big Bamboo Marketing. With a unique skill set, Bradley provides digital marketers and business owners with the tools, training, and insights they need to make more money, get better clients, and work less. Together with his team at Semantic Mastery, Bradley consistently delivers proven, real-world results-oriented training and business development tools. Bradley is here today to share actionable tips and tricks to help you navigate the semantic web and optimize your digital marketing efforts so that you can make more money and get better clients by working smarter, not harder. https://semanticmastery.com/ https://bigbamboomarketing.com/
Bradley Benner shares some amazing and free google tools for small business. Bradley is a self-proclaimed addict when it comes to digital marketing. He’s the co-founder of Semantic Mastery, as well as owner/founder of Big Bamboo Marketing. With a unique skill set, Bradley provides digital marketers and business owners with the tools, training, and insights they need to make more money, get better clients, and work less. Together with his team at Semantic Mastery, Bradley consistently delivers proven, real-world results-oriented training and business development tools. Bradley would love to share tips and tricks to help your show’s listeners navigate the semantic web and optimize their digital marketing efforts so that they can make more money and get better clients by working smarter, not harder. Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth.
Bradley Benner: From Solopreneur to Business Owner Through Marketing and Systems Bradley Benner is a self-proclaimed addict when it comes to digital marketing. He’s the co-founder of Semantic Mastery, as well as owner/founder of Big Bamboo Marketing. With a unique skill set, Bradley provides digital marketers and business owners with the tools, training, and insights they need to make more money, get better clients, and work less. Together with his team at Semantic Mastery, Bradley consistently delivers proven, real-world results-oriented training and business development tools. Bradley is here today to share actionable tips and tricks to help you navigate the semantic web and optimize your digital marketing efforts so that you can make more money and get better clients by working smarter, not harder. Bradley Benner will share: SEO and Lead GenerationInfo ProductsCreating SystemsDelegatingScaling Find Bradley on the web: Facebook | Twitter | YouTube
Service Business Mastery - Business Tips and Strategies for the Service Industry
Tersh talks with Bradley Benner from Semantic Mastery Reach out to Bradley at www.semanticmastery.com/sbm/ -Ensure all of your info tab is complete -Fill out your Service items -Add Photos! -Update your GMB Posts daily or weekly Read what Tersh is reading www.kit.com/tersh/reading-for-success/ Connect with Tersh on Social @tershblissett
Service Business Mastery - Business Tips and Strategies for the Service Industry
Tersh talks with Bradley Benner from Semantic Mastery Reach out to Bradley at www.semanticmastery.com/sbm/ -Ensure all of your info tab is complete -Fill out your Service items -Add Photos! -Update your GMB Posts daily or weekly Read what Tersh is reading www.kit.com/tersh/reading-for-success/ Connect with Tersh on Social @tershblissett
“We are now a web of things, not strings.” Bradley Benner, a self-proclaimed digital marketing addict, is the co-founder and senior partner at Semantic Mastery, an online SEO and semantic web training and education site. In his role as instructor and coach at Semantic Mastery, he regularly holds private and group training sessions to educate marketers on achieving results through online marketing activities, as well as best practices for succeeding with the semantic web. Together with his partners at Semantic Mastery, Bradley also hosts Hump Day Hangouts, weekly live-streamed digital marketing Q&A sessions. The team’s YouTube channel is packed with useful SEO resources on topics ranging from content curation to drive stack. With a combined 30+ years of experience, Semantic Mastery consistently delivers proven, real-world results-oriented training and business development tools to help marketers and business owners succeed. Listen And Learn: What it means to create “semantic relationships.” How to strengthen your brand’s online footprint. The six steps to validating your semantic entity. The nuances of the semantic web. Strategies for impactful content marketing. How to strengthen your brand’s entity so that it has more authority. TO LEARN MORE ABOUT SEMANTIC MASTERY, CLICK HERE. TO FIND HEATHER LARRABEE ON LINKEDIN, CLICK HERE.
Bradley Benner is an expert on online lead generation, business scaling, and brand building. He is a contractor, publicist, PR marketing and lead generation specialist for Contractor Media, and the co-founder of Semantic Mastery. He also owns a marketing company called Big Bamboo, and hosts weekly digital marketing Q&A sessions called Hump Day Hangouts. In this episode, we talked about SEO, Online Lead Generation, Reputation Marketing...
Bradley Benner is an expert on online lead generation, business scaling, and brand building. He is a contractor, publicist, PR marketing and lead generation specialist for Contractor Media, and the co-founder of Semantic Mastery. He also owns a marketing company called Big Bamboo, and hosts weekly digital marketing Q&A sessions called Hump Day Hangouts. In this episode, we talked about SEO, Online Lead Generation, Reputation Marketing...
In this episode, Stacy sits down with digital marketing consultant and co-founder of Semantic Mastery, Bradley Benner. Before speaking on how to simplify the business model to grow effortlessly overtime, the two discuss the necessity of systems and processes for scaling businesses.
Hernan and Adam take a look at what's coming with Semantic Mastery and Serp Space in this short episode. Tons of good training coming up in the next few months! If you're interested in joining the MasterMIND, now's the time - limited time offer for a $1 7-day trial: https://semanticmastery.samcart.com/products/mastermind-1-trial/
We had a good question from a members at yesterday's HDHO where they asked about taking on a client who wanted something done in a non-WordPress environment. Would you take the job? We discuss the pros and cons and how you can approach this type of situation. Bonus - find out where Semantic Mastery is heading in 2018! Facebook group: www.facebook.com/groups/SEOtutorials/
On this episode we talk about how you can launch an affiliate campaign using Semantic Mastery's products. Links: Power suggest pro: http://semanticmastery.com/powersuggest Semrush: http://semanticmastery.com/semrush Ask your next Marketing question here: hdho.semanticmastery.com Music: Gramatik - Solidified All rights reserved
Lion Zeal Show: Turn Your SEO Expertise Into a Highly Profitable Business
In this weeks episode, I'm discussing the semantic web with Bradley Benner from Semantic Mastery. Bradley is a fairly well known SEO in our community, mostly known for his emphasis on building engagement instead of links. So rather than mass-sending PBN links, you create different "entities" for your brand to establish it as a real authority site. He believes this is becoming increasingly important for the algorithm, and will be the future of SEO. Watch the video interview and get the transcription here: https://lionzeal.com/podcast/bradley-benner/
Get access to the SEO Battleplan: http://battleplan.semanticmastery.com - Use coupon "MISILELAUNCH" to get a big discount! Ask your next SEO question here: http://hdho.semanticmastery.com Music: Gramatik - I Really Do Believe In All rights reserved
On this video we show you what can we teach you at Semantic Mastery that you can't learn anywhere else (not in a million years :P). Join the IFTTT SEO ACADEMY V2.0 Which is Rocking Socks!: http://iftttseo.com/ More SEO Goodness and Tutorials at http://www.semanticmastery.com/humpday Music: Gramatic - Solidified All rights reserved
On this video we show you how to actually make money with IFTTT sydnication networks and be an overall badass. Join the IFTTT SEO ACADEMY V2.0 Which is Rocking Socks!: http://iftttseo.com/ More SEO Goodness and Tutorials at http://www.semanticmastery.com/humpday Music: Gramatic - Adriatic Summer Nights All rights reserved
This week we are in San Diego for the ClickFunnels Funnel Hacking Live event and learning about advanced funnels and uses, local use of funnels for greater conversions and a lot more! It's a short episode as we're on the road this week as well as in the middle of our launch week with IFTTT SEO Academy 2.0: http://iftttseo.com If you want to check out ClickFunnels, do so here: http://semanticmastery.com/clickfunnels
Are you looking for a good content marketing plan? This week, my guest is SEO specialist Bradley Benner from Semantic Mastery, and we'll discuss how to grow your business using content marketing best practices such as repurposing content, leveraging video and automating your SEO. The post How to Fast-Track Your Content Marketing [OMP 015] appeared first on Online Marketing for Profits.
Are you looking for a good content marketing plan? This week, my guest is SEO specialist Bradley Benner from Semantic Mastery, and we'll discuss how to grow your business using content marketing best practices such as repurposing content, leveraging video and automating your SEO.
Confused by SEO? Bradley Benner, of Semantic Mastery, is an SEO expert and he'll guide us through the best SEO tactics in 2016, including critical yet unknown on-page factors, the best ways to leverage social media to boost your rankings, and the one thing you need to do right now to be compliant. The post The Definitive Guide to SEO in 2016 [OMP 014] appeared first on Online Marketing for Profits.
Confused by SEO? Bradley Benner, of Semantic Mastery, is an SEO expert and he'll guide us through the best SEO tactics in 2016, including critical yet unknown on-page factors, the best ways to leverage social media to boost your rankings, and the one thing you need to do right now to be compliant.
Linkbuilding FAQ by Semantic Mastery
On this Episode of the Semantic Mastery Podcast we talk about how to Start Making Money Online with the Courses inside Semantic Mastery. Join the MasterClass here: http://masterclass.semanticmastery.com More SEO Goodness and Tutorials at http://www.semanticmastery.com/humpday Music: Gramatik - Victory All rights reserved
On this Episode of the Semantic Mastery Podcast we talk about how to rank videos using IFTTT, a discussion about PBN Hosting and Where to Start with Semantic Mastery. Resources Mentioned: YouTube Silo Academy: http://youtube.silo.academy More SEO Goodness and Tutorials at www.semanticmastery.com/humpday Music: Duran Duran vs Gramatik - Wild Boys All rights reserved
In Episode 4 of the Semantic Mastery podcast we talk about the use of personas and how effective they can be when used for syndication, web 2.0 properties, and more.