Podcasts about marketing systems

In this episode of the Elevate Media Podcast, Dr. Steven Greene breaks down his powerful “Triangle of Success” framework—Product, System, and Mentorship—and how it can help entrepreneurs monetize their message and build a thriving brand. We explore how giving away real value attracts paying clients, why your greatest asset is your tribe, and how staying consistent and available positions you as the go-to expert in your niche. From nurturing a community to building evergreen content that earns while you sleep, Dr. Greene shares practical, no-fluff strategies to help you turn your message into a movement. Whether you're just starting out or looking to scale, this episode will sharpen your focus and elevate your game. This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.===========================⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.comOur mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

Inside the Design Studio: Meet Sage Real Estate's Creative Director JP KellyIn this special episode, we have a captivating conversation with JP Kelly, Studio Director at Sage Real Estate. JP shares the behind-the-scenes magic of how their listings shine with professional photography, innovative design, and comprehensive marketing strategies. Learn about JP's journey from government work in Newfoundland to leading a talented design team in Toronto. We also dive into his favorite local spots, the charming office dogs, and the unconventional yet effective marketing techniques that set Sage apart. Whether you're into real estate, design, or just love a good story about following your passions, this episode has something for everyone. JPs Top Sites to Work, Eat, Play and Camp in Ontariohttps://lemongrasstoronto.comhttps://www.ontarioparks.ca/park/bonechohttps://www.mapleleafsbaseball.comhttps://www.instagram.com/mapleleafsbaseball?igsh=MTY4OXFrdDVuYjI1NA==https://www.instagram.com/sage.designstudio?igsh=MXF3M3Y4YzhoMHd5cg==CHAPTERS (00:00) Introduction and Episode Kickoff(00:10) Meet JP Kelly: The Man Behind the Sparkle(00:17) JP Kelly's Favourite City Spots(03:55) The Toronto Maple Leafs Baseball Club(07:57) JP Kelly's Journey into Design(09:38) The Evolution of Sage's Design Studio(12:49) The Power of Sage's Marketing Systems(22:16) Trends and Technology in Design(26:25) Marketing Strategies for Real Estate Agents(28:18) Print and Digital Marketing Strategies(29:14) The Importance of Traditional Methods(30:22) Professionalism in Real Estate Marketing(33:20) Creative Preferences and Unique Listings(39:23) The Role of Pets in the Office(41:21) Outdoor Adventures and Personal Hobbies(43:26) Lego Collections and Creative Spaces(47:30) Advice for Aspiring Real Estate Marketers(49:58) Final Thoughts and Team AcknowledgementsFEEDSPOT TOP CANADIAN REALTOR PODCASTShttps://podcast.feedspot.com/canadian_realtor_podcasts/FEEDSPOT TOP TORONTO PODCASTShttps://podcast.feedspot.com/toronto_podcasts/WHERE YOU CAN FIND US

About the Guest(s): Dr. Chad Woolner and Dr. Andrew Wells are the hosts of the Simplified Functional Medicine podcast. Dr. Woolner is known for helping over 300 functional medicine practitioners enhance their practices through a systems-based approach to solving chronic health issues. Dr. Wells, his co-host, has joined forces with Dr. Woolner to assist doctors in growing their businesses and making a significant impact on patient health. Together, they provide valuable insights into the field of functional medicine, focusing on practical solutions that streamline clinical practice, business systems, and marketing strategies. Episode Summary: In this provocative episode of the Simplified Functional Medicine podcast, Dr. Chad Woolner and Dr. Andrew Wells tackle the controversial topic of functional medicine certification, questioning its necessity and value. They delve into the idea that certifications may not be as crucial as practitioners are led to believe, particularly when compared to the importance of having effective business and marketing systems in place. With over 300 successful practitioners under their guidance, Dr. Woolner and Dr. Wells advocate for a more streamlined approach to functional medicine that prioritizes systems and results over formal accreditation. Challenging conventional wisdom, the hosts of the Simplified Functional Medicine podcast argue that effective patient outcomes do not solely rely on formal certifications. They explore the concept that possessing comprehensive clinical knowledge, while important, falls short without robust business strategies and marketing systems. By emphasizing the plug-and-play model of their program, they provide proof of the success achievable when practitioners focus on holistic systems and methods. This episode encourages functional medicine professionals to reassess their approach, ensuring they prioritize tangible patient outcomes and business sustainability over the pursuit of certifications. Key Takeaways: Functional medicine certification programs may not deliver the value practitioners expect, especially without complementary business and marketing systems. Success in functional medicine practice relies heavily on having proven systems in place for patient engagement and business operations. The Simplified Functional Medicine model offers a streamlined approach with ready-made clinical protocols and marketing systems, eliminating the need for practitioners to create these from scratch. Patient outcomes and business success are more effectively driven by practical systems and methods than by formal certifications. The hosts provide real-world examples of practitioners achieving significant results with their model, even without prior functional medicine certification. Notable Quotes: "Getting certified in functional medicine is a scam. There, I said it." - Dr. Chad Woolner "Practitioners want to make a living and earn money by helping solve chronic health issues." - Dr. Andrew Wells "More than a certification, what you really need is a proven system." - Dr. Chad Woolner "If you can't find patients, then I would say pause on the conversation about getting clinically certified." - Dr. Andrew Wells "The most amazing thing was that the patients are getting profound results." - Dr. Andrew Wells Resources: Simplified Functional Medicine - Learn more about the systems-based approach advocated by Drs. Woolner and Wells. Listeners are encouraged to dive deeper into this eye-opening episode to explore how functional medicine practitioners can shift focus towards effective systems over certifications for better patient outcomes and business growth. Stay tuned for more insightful episodes from the Simplified Functional Medicine podcast, where we continue to push the boundaries of traditional healthcare approaches.

In a noisy music industry, artists often find themselves stuck, spinning their wheels with different advice, and not knowing what steps to take to actually hit their goals. And it's not your fault...   In part two of this Creative Juice conversation, Jack sits down with IndieFounder Lead Strategist Jonah McLean to dig deeper into marketing systems that help artists hit their goals! Learn about growing streaming with digital marketing, where to optimize your marketing for chart success, and how to think bigger about your music career.   If you're chasing your goals, trying to figure out your next step, or wondering how the future of music marketing is shifting, this episode is packed with stories from other artists to help!   DISCOVER: How To Think About Growing Your Streaming Numbers Using Digital Marketing Why Streaming Might Not Be Your First Roadblock and How To Find What Is What To Focus On If You're Aiming For Chart Success With Your Releases What Jonah Wishes Every Artist Knew About Music Marketing Why "Direct To Fan" Is Becoming A Buzzword How The Music Marketing Landscape Is Evolving And What To Prepare For Next   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Apply To Work With The IndieFounder Team Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Don't Fall for the Buyer's Trap: Why No-Marketing Businesses Aren't Easy Wins In this episode of Jackquisitions, we dive into a common pitfall many first-time buyers fall for—the belief that a business with little or no marketing is a “goldmine” just waiting to be unlocked. Spoiler: it's not that simple. Using the tongue-in-cheek example of an underwater basket weaving business, we break down the real costs of building out a marketing engine from scratch.Jack unpacks the "buyer's trap": the dangerous assumption that adding marketing will instantly generate revenue. In reality, successful marketing requires time, capital, and deep strategic focus—and that investment often erodes the profit margins buyers were initially excited about. Instead of chasing fixer-uppers, Jack recommends targeting businesses with established marketing systems already in place. It's about buying stability, not a project.Whether you're just starting your acquisition journey or knee-deep in LOIs, this episode is a must-listen for anyone looking to grow through home service business acquisitions without overextending financially.

In This Episode What happens when you combine decades of marketing expertise with a deep appreciation for systems? You get Jay Berkowitz's framework for helping law firms grow through scalable, data-driven marketing strategies. In this episode of the Systems Simplified podcast, Adi Klevit sits down with Jay to break down the Ten Golden Rules of Online Marketing. They discuss why online marketing is both art and science, and how building a repeatable system—from SEO to intake follow-ups—can turn clicks into paying clients. Jay shares his law firm growth formula, explains the importance of tracking every touchpoint, and emphasizes the role of processes in client experience and referral generation.  

The importance of marketing and self-promotion in business is HUGE! In this new episode, I am bringing in a special guest to amp up the value! April Edwards is the owner of Deck Builder Marketers, and we are dishing out all of the insider tips…emphasizing the need for a one-call closing system, efficient lead management, and continuous marketing efforts. Of course, we highlight the significance of customer experience, branding, and attribution in marketing, as well as the importance of investing in business growth and maintaining marketing efforts throughout the year. We wrap up this value packed show with a discussion on strategies for growing a business from 1 million to 5 million dollars, emphasizing the importance of having a marketing system in place, focusing on SEO, and being helpful to customers.You're definitely going to want to catch this one!

Marketing isn't just about creativity; it's about having the right systems in place. In this episode, Austin LaRoche, CEO of ATAK Interactive, shares his journey from intern to agency leader and the lessons he's learned along the way. He explains why structured marketing strategies matter, how B2B and B2C marketing differ, and why customer segmentation is key to reaching the right audience.We also discuss the balance between creativity and clarity in advertising, the power of personal stories in shaping marketing strategies, and how businesses can craft messages that truly connect. If you're struggling with consistency or wondering how to refine your approach, this episode will help you focus on what works.Send us a textDownload the free Marketing Playbook to help you plan your marketing strategy! Support the show Show Notes Apply to be featured on My Weekly Marketing!

Email marketing is one of the most powerful tools bloggers can use to grow their audience and drive traffic to their websites. But without the right systems in place, it can feel overwhelming. In this episode of The Ultimate Blog Podcast, Jennifer and Amy welcome Allea Grummert from Duett back to the show. As their resident email marketing expert, she's sharing practical ways to implement email marketing systems at any stage of your blog business.

In this episode of the Marketing Systems for Success podcast, host Helen interviews Kika Mitchell, a professional photographer specialising in personal branding and various forms of portrait photography.   They explore Kika's journey from a TV director to a successful photographer, emphasising the importance of professional images in today's market.   The discussion covers practical advice for preparing for a branding photoshoot, selecting the right location and outfits, and the significance of consistent personal branding.   Kika also shares her top marketing strategies, including the power of networking and aligning with like-minded individuals, and offers valuable tips for small business owners on converting leads.    00:34 Meet Kika Mitchell: A Journey in Photography   01:35 The Evolution of Personal Branding   06:25 Networking and Building Client Relationships   10:03 The Importance of Quick Responses   16:14 Preparing for a Personal Branding Photoshoot   24:28 Client Booking and Professional Responsibility   26:35 Personal Experiences with Photo Shoot Attire   28:54 Consistency in Brand Image   32:51 The Importance of Pre-Branding Work   37:38 Aligning with Your Target Market   40:57 Enjoying Marketing and Business Growth   45:00 Final Advice and Business Offerings   Useful Links   Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman/    Connect with Kika on LinkedIn: https://www.linkedin.com/in/kika-mitchell-172b37134/    Connect with Kika on Instagram: https://www.instagram.com/kikamitchellphotography/    Join the community for more weekly support here: https://www.helendickmancoaching.com/community   

Let's be real—word-of-mouth is great… until it's not. Ever had that moment of panic wondering, “Where is my next client actually coming from?!”

Text us your thoughts on the episode or the show!Curious about how a fitness instructor transitions into a marketing ops powerhouse? Join us for a fascinating conversation with Jannelle Roscoe, the Associate Director of Digital Marketing and Marketing Systems at Lonza. Jannelle shares her unique journey from the world of fitness to mastering marketing operations, all while sticking to a budget. Her experience highlights the importance of customer-centric thinking, not only when engaging with external clients but also within internal teams. Her insights into customer journeys and motivations are must-hear lessons for anyone navigating the complex realm of marketing operations.In our discussion, you'll discover the power of continuous learning and humility in professional growth. Jannelle opens up about embracing new challenges and overcoming the fear of not knowing everything, striking a perfect balance between confidence and humility. We explore the importance of creating nurturing environments where newcomers can freely ask questions, seek guidance, and grow without unnecessary struggles. This approach not only fosters personal growth but also strengthens the marketing operations community by encouraging collaboration and shared experiences.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Find your next great hire in the MarketingOps.com community. Reach specific members seeking new opportunities by region, years of experience, platform experience, and more. Support the show

How do you take a painting business from a solo operation to $7M+ in revenue? Russell Peach, founder of Peach Painting, Peach Roofing, and co-founder of Mighty Stack, reveals the game-changing strategies that helped him scale.

Send us a textMarketing isn't optional—it's the engine that drives growth. Yet, many law firms struggle with the perception that they can't afford it or that it doesn't work for them. In this episode, I sit down with Leonard Scheiner, CEO of Geek Haus, to uncover the secrets of effective law firm marketing. Leonard has spent over a decade helping law firms grow predictably, including taking one client from $150,000 to millions in revenue through his proven frameworks.We explore the critical need for scalable marketing systems, how to strategically align your budget with firm goals, and what to do when leads don't match your niche. Leonard shares actionable insights on turning referrals into revenue, hiring marketing help at the right time, and avoiding the most common growth pitfalls.Leadership growth also takes center stage as Leonard emphasizes the importance of personal development and intentionality in achieving business success. Whether you're a solo practitioner or managing a growing firm, this episode will equip you with strategies to scale your practice while building a solid foundation for long-term growth.Connect with Leonard Scheiner: As the CEO of Geek Haus, Leonard Scheiner has helped law firms achieve remarkable growth through strategic marketing systems. Visit GoGeekHaus.com or check out his free Podcast Guest Intensive at PodcastGuestIntensive.com to elevate your practice and amplify your brand.  Books Mentioned:Never Split the Difference by Chris VossJoin the New Catalytic Leadership CommunityCheck out our new online membership site, with new resources by Dr. William Attaway and his team added weekly: https://checkout.catalyticleadership.net/Support the showJoin Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call:Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Special Offer:Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. Connect with Dr. William Attaway: Website LinkedIn Facebook Instagram TikTok YouTube

What makes a brand memorable? And what does that have to do with not only selling a product- but recruiting top talent? On this episode of Workforce 4.0, host Ann Wyatt sits down with Emily Wilkins, Founder and CEO of Marketing Metal to discuss actionable ways that manufacturing companies can reach their target audience and their targeted talent. This conversation also touches on the importance and defining brand integrity in business, the value of networking, modern marketing strategies and even tips on how company's can leverage tools like Chat GPT for best business practices. Tune into this fun and enlightening conversation on how modern marketing strategies are not only here to tell your story, but share how rad your brand is to your customers and to talent, alike.In This Episode:-00:30: Meet Emily Wilkins- Marketing Rockstar-02:33: The Importance of Brand Integrity-06:05: Adventures at IMTS: Networking and Fun-08:50: Marketing Strategies for Small Manufacturers-12:36: Recruitment as a Marketing Function-16:33: Engaging the Next Generation Workforce-20:21: Client Interviews and Employee Stories-21:16: Ownership and Employee Satisfaction-22:32: Recruitment Marketing Strategies-25:23: Leveraging Technology in Recruitment-32:00: ADHD and Personal Productivity-34:15: Marketing Systems and Processes-35:25: Podcast and Trade Show Highlights-37:37: Conclusion and Contact InformationMore About Emily WilkinsEmily is the Founder and CEO of Marketing Metal and she's on a mission to help job shops crush their marketing by building them a Radical brand that's authentic to who they are and magnetic to those they want to attract. Her process empowers them to market their businesses simply and effectively without spending a fortune or wasting countless hours on social media. Emily uses her shiny disposition and sharp wit to help manufacturers source and shape their METAL–the stuff that makes their shop magnetic to the kinds of humans that they want to have around them. She asks hard questions and goes deep with her customers so that she can not only build them a Radical brand but help them OWN it and recognize their own Radicalness. To learn more about Emily, connect with her here.Grab your free download of her "Blueprint For A Radical Brand Message," as mentioned in this episode here.The Future of Work (and this Episode) Is Brought To You By Secchi:Secchi is a revolutionary workforce engagement tool created for organizations to make data-driven frontline decisions in real-time. By measuring and combining multiple people-related lead indicators, Secchi provides in-the-moment visibility into individual frontline employee performance, team performance, engagement/turnover risks, and positive employee behaviors all while removing the traditional barriers of administrative burden on leaders. To learn more about Secchi, check them out here.

Phil Risher is the President of Phlash Consulting, a digital marketing consulting company that helps local service businesses increase sales. He founded Phlash Consulting after becoming frustrated with traditional marketing services while working at one of the country's largest air duct cleaning companies. Through his proprietary marketing strategies, Phil doubled a company's size before selling it to private equity. In this episode: Home service business owners often focus solely on targeting new customers. Yet past and existing customers are an untapped market these entrepreneurs can leverage to scale. What marketing strategies can you employ to enhance your customer base? Home service executive turned marketing consultant Phil Risher has developed a three-part marketing system that involves visibility, conversions, and retargeting. Eighty-seven percent of customers rely on Google business profiles and reviews when selecting home service companies, so building your online presence through SEO optimization and B2B partnerships keeps you top of mind. Generating conversions requires consistent communication with new leads through automatic text messages, letting potential customers know you haven't forgotten them. You can also retarget current and past customers through cross-sales or promotional offers. Tune in to this episode of Systems Simplified as Adi Klevit talks with Phil Risher, the President of Phlash Consulting, about his three-step marketing process for home service companies. Phil shares how to foster lifetime value, the value of memberships, and how to nurture leads.

Send us a textIn this episode of The Good Enough Mompreneur Podcast, Angela sits down with the brilliant Victoria Hajjar, founder of Ugli Ventures, to unpack the secrets to marketing success, stepping confidently into your CEO role, and building a brand that resonates with your ideal clients. Victoria shares her journey from the corporate world to entrepreneurship and reveals the strategies she's used to help female leaders scale their businesses and break through revenue ceilings.You'll walk away with actionable insights to grow your business and feel more empowered as a leader. Plus, stick around to the end to hear 3 actionable tips you can start using today to elevate your business and simplify your marketing.What You'll Learn in This Episode:How Victoria's 24/7 Marketing Flywheel can transform your marketing and reduce overwhelm.The confidence gap in female leadership and how to step into your CEO role with clarity.Why aligning your brand with your promise is the key to attracting dream clients.Practical tips to create marketing systems that work for you.Resources Mentioned and How to Connect with Victoria:Download Victoria's free 24/7 Marketing Flywheel Guide at ugliventures.com/overwhelm.Explore additional resources to help you build your brand at ugliventures.com/resources.Connect with Angela:Website: mombusinesscoach.comWork with Angela: Coaching and Reiki services for mompreneurs

In this episode of the Marketing Systems for Success podcast, host Helen offers a behind-the-scenes look at growing your audience and simplifying your marketing through effective systems.   Helen shares content and marketing ideas for the week commencing December 9th, with themes including Christmas Card Day, Human Rights Day, International Mountain Day, and Gingerbread House Day.   She provides creative examples and emphasises the importance of personalised, on-brand content.   Helen also discusses preparing for the new year and offers insights on engaging clients effectively. Tune in for inspiration and actionable marketing tips.     00:33 Content and Marketing Ideas for the Week   01:51 Creative Marketing Themes and Strategies   03:12 Personalized Marketing Activities   04:27 Empowering Clients and Inclusive Spaces   05:30 Using Metaphors in Marketing   07:50 Building Strong Foundations   09:52 Preparing for the New Year   11:01 Conclusion and Final Thoughts   Useful Links   Connect with me on LinkedIn: https://www.linkedin.com/in/helen-dickman/    Join the community for more weekly support here: https://www.helendickmancoaching.com/community   

In this milestone 100th episode of the Marketing Systems for Success podcast, host Helen Dickman dives into the story behind her recent business rebranding.   Helen shares the motivations, challenges, and ultimate decisions that led to renaming her business from Love Mondays Club to Helen Dickman Coaching.    Listen to this episode to gain practical tips and lessons on what to do and what to avoid when considering a rebrand for your own ventures.   00:00 Introduction and Milestone Celebration   00:13 The Story Behind the Rebrand   01:53 Why I Decided to Rebrand   05:45 Challenges and Worries   10:32 The Rebrand Day   16:43 Lessons Learned and Moving Forward   19:49 Conclusion and Future Plans   Useful Links   Connect with me on LinkedIn: https://www.linkedin.com/in/helen-dickman/    Work with me: https://www.helendickmancoaching.com/work-with-me 

Welcome Back:   Introducing the New Marketing Systems for Success In this premiere episode of the newly rebranded 'Marketing Systems for Success' podcast, host Helen discusses the show's rebranding journey and what listeners can expect from future episodes.   Helen shares updates on her coaching certification, her recent business rebranding process, and the restructuring of her programs and services. She also introduces new podcast segments, including weekly marketing content inspiration and interviews with various experts and clients.     00:00 Welcome to Marketing Systems for Success   00:34 Rebranding and New Beginnings   01:57 Coaching Milestones and Insights   02:52 Email List Overhaul   03:10 Service Offerings and Program Updates   05:51 Podcast Content and Future Plans   07:52 Content Inspiration and Community Support   10:38 Conclusion and Next Steps   Useful Links   Connect with me on LinkedIn: https://www.linkedin.com/in/helen-dickman/    Work with me: https://www.helendickmancoaching.com/work-with-me 

In this episode of the Marketing Systems for Success podcast, host Helen introduces an experimental mini-episode format.   She shares content ideas for social media posts and emails for the week starting December 2nd, including themes like Cyber Monday, National Cookie Day, and International Volunteer Day.   Helen provides examples of chatty and sales-oriented content, aiming to help listeners engage with their audience more effectively.   00:34 Experimenting with New Content   00:54 Content Ideas for Social Media   02:10 Themed Days and Creative Engagement   02:55 Chatty Emails and Building Rapport   04:29 Sales Strategies and Volunteer Day   06:45 Community Resources and Templates   07:19 Conclusion and Next Steps   Useful Links   Connect with me on LinkedIn: https://www.linkedin.com/in/helen-dickman/    Join the community: https://www.helendickmancoaching.com/community   

In this episode of the Marketing Systems for Success podcast, host Helen discusses the importance of bringing a human touch to online businesses.   We revisits key points from her recent Coffee and Coaching Club session, a monthly marketing and networking event.   Helen emphasises the significance of personalised outreach, building relationships, and customer engagement.   She shares practical tips on enhancing social media interaction, leveraging personalised content, and drawing lessons from brick-and-mortar customer service practices.   Listen in for insights on making your marketing more authentic and effective.   00:36 Introduction to Coffee and Coaching Club   02:22 Human Approach in Online Marketing   06:30 Personalised Outreach Strategies   10:50 Enhancing Customer Experience   12:09 Conclusion and Upcoming Events   Useful Links   Sign up for the next coffee and coaching session: https://www.helendickmancoaching.com/coffee-and-coaching    Connect with me on LinkedIn: https://www.linkedin.com/in/helen-dickman/    Work with me: https://www.helendickmancoaching.com/work-with-me  

On today's episode, I'm going to talk about the top three new patient marketing strategy systems you need.3 New Patient Marketing Systems you needLead Magnet and Follow up sequence to generate new leads every day from your website, social media, and even FB or Google AdsNew patient nurture sequence for all prospective and new patientsMonthly marketing plan and promotional calendar so you can generate new leads, convert leads into new clients and get clients and patients to pay, stay and refer their friends. We're rolling out a Stocking Stuffer promotions for our clients in December and if you want the exact scripts, emails, texts, systems and have us install them directly into your business to add $5K in new patients by the end of 2024, let's hop on a New Patient Strategy call to see if your business qualifies. Go to CallwithAaron.com or DM me the words “stocking stuffer” over on Instagram @aaronlebauer

In this bootstrapping episode, Sara Nay, Chief Operating Officer of Duct Tape Marketing, shares how she takes care of all the little things that make our community members feel appreciated, informed, special, and cared for. You will discover:- why strategy must precede tactics for marketing success- how to implement your first real marketing strategy- why you may want to outsource your marketing for better results
Sara Nay is the COO of Duct Tape Marketing. With 14+ years working in the small business space, it is her passion to install marketing and operating systems for small business owners so they can get more clarity and freedom in their lives. As the COO, she oversees company-wide operations, work to support the company culture and vision, and designs and implements business systems. She has always believed in focusing on strategy before tactics. She and her company champion sustainable marketing strategies over quick fixes and gimmicks, ensuring their clients feel confident and in control, as their business achieves predictable growth.
Want to learn more about Sara Nay's work at Duct Tape Marketing? Check out her website at https://ducttapemarketing.com/ and get your free resources at dtm.world/growth. Mentioned in this episode:Take the Founder's Evolution Quiz TodayIf you're a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you're doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.Founder's Quiz

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Integrated marketing systems refers to a strategic approach wherein various aspects of marketing communication like advertising, PR and social media are seamlessly coordinated and aligned to work together towards a common goal. The aim is to create a unified and consistent brand message across different channels and touchpoints, thereby maximizing the effectiveness and impact of marketing efforts. This is a challenge and one that Amy Woodward Parrish consistently takes on as chief marketing officer for Rhythm Communications. Marketing, like rhythm in a music composition, needs to be consistent. Amy has an impressive resume and some great insights on how to use integrated marketing, which is a strategic approach, both for businesses and entrepreneurs, for consistency in messaging and maximum impact. See article at: https://goalsforyourlife.com/integrated-marketing/ Contact Amy Parrish at: https://rhythmcommunications.com/ and aparrish@rhythmcommunications.com Sign up for weekly articles at: https://goalsforyourlife.com/newsletter CHAPTERS: 00:00 - Intro 01:44 - Amy Parrish 04:29 - Integrated Marketing Strategies 07:38 - Digital vs In-Person Events 16:38 - Leveraging Digital Platforms in Marketing and PR 21:11 - Importance of Data Analytics in Marketing Campaigns 25:40 - Team Management Essentials 27:35 - Building a Strengths-Based Team 31:19 - Significance of Integrated Marketing 32:06 - Optimal Social Media Engagement 37:44 - Artificial Intelligence in Marketing 41:55 - How to Contact Amy 44:18 - Closing Remarks

We love a good system. And when it comes to content marketing, having clear systems, or ways of doing things can save you a lot of time and rework. In fact, you can create a ton of successful marketing content in a streamlined way when you have good systems. Which is why, in today's Content Sells episode, your hosts, Suzi Dafnis and Michelle Falzon are sharing 4 Must-Have Marketing Systems That Can Save You HOURS Every Week! Listen to This Episode to Hear More About: -> Why even a “back of the napkin” marketing plan is better than none -> Discover the project planning tools Suzi uses in her own business to keep productivity high -> Why you need to build a “runway” into your project plans and the specific part of the process most of us forget when planning out our campaigns. -> The content planning process in place for the HerBusiness Growth Retreat. -> The one thing you must always do before pressing the “send” button on your emails. -> How to collect more awesome testimonials and case studies. -> How to create a powerful “Feedback Loop” that accelerates your business growth. -> And much more… Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> HerBusiness Network -> HerBusiness Growth Retreat -> Episode 199 - Creating a Runway: How To Pave The Way For The Sale & Get MORE Results For LESS Cost! -> Episode 245 - 8 Website Mistakes That Could Cost You -> Kristy-Lee Billett, People Powered HR

In this episode, Jodi interviews Jenn Zellers, co-founder of Virtual Summit Search and Visibility Ecosystem, about building sustainable marketing systems for business owners. Jodi and Jenn talk about strategies for leveraging collaborations and speaking opportunities, particularly through podcast tours, to promote one's book and enhance business visibility without burning out. The episode also includes practical tips for introverted authors and the benefits of having a cohesive strategy to effectively use their book in business marketing. Time Stamps: 00:00 Podcast for entrepreneurs on writing, publishing market. 03:43 Promote book and expertise through podcasts and summits. 08:47 Imagination is limitless, help with focus. 12:32 Create diverse presentations from book content creatively. 16:06 Plan podcast pitches 3-6 months in advance. 17:28 Podcast host supports call to action change. 20:24 Redirect waitlist URL for effective launch impact. 23:24 Busy business owners, check out author mentorship.   Keywords: book publishing, writing a book, marketing a book, business growth, book marketing, visibility ecosystem, sustainable marketing, collaboration opportunities, online service providers, digital product creators, coaches, authors, speaking engagements, podcast tour, burnout prevention, repurposing content, marketing strategy, virtual summits, group programs, podcast interviews, audience engagement, sleaze-free sales, expert positioning, book snippets, content creation, presentation tips, introverted authors, public speaking, business ecosystem, book launch Resources Mentioned: Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite https://visibilityecosystem.com/audio - free audio training that you can take on the go - in your favorite podcast player! - to learn more about Visibility Ecosystem and how you can use your own Ecosystem in your business About Our Guest: Jenn Zellers and the Visibility Ecosystem team equip online service providers, digital product creators, coaches, and authors with everything they need to establish a sustainable marketing system that grows your business, generates sleaze-free sales, and establishes you as a thought leader through speaking and collaborations.   https://visibilityecosystem.com/ https://instagram.com/visibilityecosystem/ https://linkedin.com/in/jenn-zellers https://visibilityecosystem.com/planting-seeds - our group program to give you everything you need to create a thriving Visibility Ecosystem, including live quarterly Podcast Tour Sprints, our complete Visibility Ecosystem Hub, and our suite of done-for-you tools that do everything from creating presentation outlines and podcast interview questions, to writing podcast pitch emails for you, and more! LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1UV-ptfaKZAvoJw-B7VTDPrE6p86jhS4EKbfGfDlTdJ0/edit?usp=sharing  

Darcy Juarez is the Chief Business Strategist at Magnetic Marketing, a community of entrepreneurs and business owners led by Dan Kennedy. As a direct response and automation marketing expert, she helps entrepreneurs grow their businesses by implementing marketing strategies to generate conversions. Darcy has spoken at events for Infusionsoft, The Team Training Institute, and Chicago's Sharpest Entrepreneurs. In this episode: When marketing to their target audiences, many businesses launch memorable brand-building campaigns but don't include a call to action. Direct response marketing solicits a specific response from audiences, generating more leads, conversions, and revenue. How can you develop a strategic direct-response marketing system for your business? Having worked under Dan Kennedy to establish some of the most renowned direct-response marketing processes, Darcy Juarez explains that automated systems allow you to generate leads and conversions without working extra hours. To implement these systems effectively, you must first identify your ideal customer and their challenges, needs, and interests. This allows you to create highly targeted messages with specific and clear calls to action. You can also leverage referral partnerships and flagship offers to boost your efforts. Join Adi Klevit in the latest Systems Simplified episode as she chats with Darcy Juarez, the Chief Business Strategist at Magnetic Marketing, about crafting powerful direct response marketing strategies. Darcy talks about creating targeted offers that resonate with desired clients, common referral marketing mistakes, and how she began working with Dan Kennedy.

Send us a Text Message.Click here to fill out the no-obligation application to work with me.What if you could revolutionize your B2B service marketing without spending a dime? Join me, Sarah Noelle Block, as I share the Lean Marketing Engine Masterclass—a no-nonsense framework specifically crafted for busy B2B service founders who juggle their own marketing despite lacking expertise or enthusiasm. This episode breaks down a six-step system designed to integrate seamlessly into your hectic schedule, focusing on building profitable relationships through referrals, networking, and business development. From pinpointing your dream client to creating a signature offer, we'll cover how to streamline your efforts across one main social media channel, one core content piece, two lead generators, and a gateway offer. You'll learn how to repurpose content and apply trust-building strategies to attract your ideal clients and surpass common marketing challenges like low visibility and pricing objections.Simplify your client decision-making process by developing a clear, single signature offer and explore the flexibility of creating upsell and downsell options, as well as the power of micro offers to draw clients into your ecosystem. We'll highlight the importance of concentrating on one main marketing channel and sticking to a consistent content schedule to build strong, lasting trust. Discover how to craft an effective gateway offer with high-value, low-cost entry points like audits and workshops that seamlessly transition clients to your signature offer. You'll also gain insights into how these offers can double as critical market research tools, helping you refine your approach for maximum efficiency and client satisfaction. Don't miss out on these invaluable strategies to build a cost-free, efficient marketing engine that transforms your business!Support the Show.Come tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> Newsletter

There are SO many tech and marketing platforms for small businesses, and in this episode, I'm breaking down my favorites, and why I love them/use them. The best email marketing platform for small businesses: flodesk [use code FRIDAYSOCIETY]The best booking software for small businesses (solo): acuityThe best booking software for small businesses (group fitness): marianatek or momenceThe best payment software for small businesses: stripeThe best website design platform for small businesses (solo): ShowitThe best showit templates for small businesses (solo): Elizabeth McCravy (10% off with code FridaySociety), Tonic Site Shop (15% off with code FridaySociety), Christie EvensonTie it all together with Zapier (training video here)Maximize your SEO moduleDownload my small business marketing appTo keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!

In this episode of the Private Practice Owners Club Podcast, Nathan and Adam delve into the four essential marketing buckets crucial for every private practice clinic owner's success. Discover how to establish a strong marketing plan that can elevate your clinic from a standard practice to a flourishing business.​They discuss simple, cost-effective methods for generating referrals from your current patients, as well as strategies for reactivating former patients and maintaining their engagement. Learn how to cultivate and nurture strong relationships with referring physicians to ensure a consistent flow of referrals. Additionally, explore innovative ways to connect with your community through social media, events, and more.Nathan and Adam offer practical advice and real-life examples, including a story about how a PTA converted patient referrals into a steady stream of new business.Are you prepared to take your practice to the next level and uncover the keys to successful marketing? Don't miss this thrilling episode with Nathan Shields and Adam Robin as they explore the world of Marketing Systems.​Want to talk about how we can help you with your Private Practice business, or have a question you want to ask? Book a call with Adam - https://calendly.com/adamrobin/dr-adam-s-30-minute-connection​Love the show? Subscribe, rate, review, and share! https://ppoclub.comThe 1st in-person Private Practice Owners Club Conference is set for Sept. 20-21 in Clearwater, FL. If you're a private practice owner you won't want to miss this! Register at ppoclubevents.com.

About the Episode:Ken Yarmosh, the founder of Savvy Apps, is an entrepreneur and business coach focused on helping consultants, solopreneurs, and founders build scalable systems and improve sales. He authored "App Savvy," which has sold over 12,000 copies. Ken was also a partner at Modus Create and currently works as a Fractional COO for companies like Content Growth.In this episode of "Uploading...," Ken reveals the secrets behind creating scalable systems that drive business success. He introduces the mnemonic DTA—Document, Template, Automate—as a key strategy for freeing up time for high-impact tasks. He also covers why marketing, sales, and client delivery are the lifeblood of any scalable offer and how to hyper-target your ideal "lighthouse clients." Ken shares his content strategy, particularly how he came up with the category "remote solopreneur" on LinkedIn and the effectiveness of daily publishing and repurposing content for conversion.Today, we'll cover:- Ken's system for business growth: Document, Template, Automate (DTA)- How to identify and target lighthouse clients- Ken's LinkedIn content workflow for daily publishing and engagement- The significance of focusing on conversion over virality in social media content- Challenges and benefits of building a remote agencyWhat You'll Learn1. Definition and Importance of Systems2. Content Strategy and Workflow3. Targeting and Client Engagement4. Business Growth Strategies5. Remote Work Benefits and ChallengesTimestamps03:19 Lessons from going against conventions in building a business07:21 Business systems — what are they and how to build one11:08 Framework for assessing challenges within businesses as a consultant13:28 How to turn your skills into an offer that gets you clients you want19:09 Looking at competitors, alternatives, and lighthouse clients22:20 Building a business through content as a solopreneur 27:20 Virality vs conversion in social media28:34 Ken Yarmosh's content workflow, from ideation to repurposingThe Future of Knowledge Work: "I do believe that we're going to be more powerful as knowledge workers, combining tools and AI with those knowledge workers, I don't think it's just like, hey, content marketers are going to be replaced by Castmagic or AI. I think that content marketers are going to find new lanes. It's called creative destruction." — Ken Yarmosh [00:08:08 → 00:08:29]Scaling Business Post-Automation: "The systems allow us as business owners to scale and to have control over that scale because we say, I'm not just gonna go replace this with another person." — Ken Yarmosh [00:09:03 → 00:09:13]The Three Pillars of Business Success: "When I look at most businesses, not saying all businesses, but most businesses, they largely are going to be driven by three systems: marketing, sales and client delivery." — Ken Yarmosh [00:11:44 → 00:11:55]Hyper-targeting Lighthouse Clients; “ A lot of the targeting is so generic, right? Title revenue and headcount, those are, that's a lot what people do to define their ICP. And I say the lighthouse client, we go deeper into things like the psychographics, right? How do they think? What are their pain points, the exegraphics? How does the company perceive themselves?” — Ken Yarmosh [00:15:09 → 00:15:27]Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn  ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicKen Yarmosh - Business Coach at The Remote Solopreneur

Send us a Text Message.Join the waitlist!Discover the secret sauce to a marketing strategy that doesn't just work, but thrives, even when you're flying solo or leading a small team. This bonus episode of the Tiny Marketing Club series reveals how to construct a marketing flywheel that keeps on spinning, from pinpointing your ideal client to developing a standout offer and choosing the perfect main channel for your content. I break down the step-by-step process to transform these components into powerful lead generators and enticing gateway offers, all designed to refine your marketing finesse and replicate success with ease.Imagine never feeling overwhelmed by marketing again. This episode is your ticket to a streamlined process, where I share how to set a content creation rhythm, leverage project management tools, and embrace the power of automation and AI. You'll learn how to train ChatGPT to speak in your brand's voice, significantly expanding your content's reach. And when it's time to scale, I'll guide you through the art of outsourcing tasks, from video editing to managing workflow, ensuring your marketing machine runs smoothly without missing a beat. So, join the Tiny Marketing Club today by visiting sarahnoelblock.com/club, where we're not just making marketing manageable—we're making it downright magical.Have questions about the Tiny Marketing Club? Submit them here.I will go live on Friday, May 31 at 1pm CST to answer them.---WebsiteLinkedInNewsletter

Meet Sarah Noel Block, your Marketing Strategist friend. Sarah has rocked the content world for 16 years. She's supported big shots like apartments.com and Prudential, but her heart lies with small teams. As the creator of the StrategicSpark Workshop, the StrategicStory, and Tiny Marketing Framework, she's a master at helping tiny teams achieve big results. With an award-winning content platform under her belt and features in Entrepreneur, Forbes, and Thrive, Sarah knows her stuff. Catch her speaking at conferences and dazzling audiences with her wisdom. She's like that favorite teacher who makes learning fun and impactful. Let Sarah guide your marketing journey and unlock the secrets to success :) https://g.page/tiny-marketing?we https://www.linkedin.com/in/sarahnoelblock/ https://www.youtube.com/channel/UCthKB_eYQBVeJ9NTiIq6Scg

In this episode, Christina Martin, owner of Manizza's Pizza, shares her successful marketing tactics. Highlights: Direct Mail Success: Christina uses targeted direct mail coupons to attract new customers in their neighborhood. Building Relationships: She prioritizes creating a positive customer experience with greetings, complimentary food, and personalized touches. Data-Driven Decisions: Christina tracks key metrics to measure marketing effectiveness, like coupon redemption rates and order times. Free Samples Drive Sales: Minutes Pizza offers complimentary cinnamon bites with every order to incentivize purchases. Authenticity is Key: Christina highlights the importance of genuine interactions with customers. Community Matters: Giving back to the community is important to Christina. She shares how the community supported her business during a challenging time. Check out 550 Pizzeria: https://manizzaspizza.com Follow 550 Pizzeria here: https://www.facebook.com/manizzaspizzaparlor/ https://www.instagram.com/manizzaspizzaparlor/ Thank you to our show sponsors: Ooni Pizza Ovens Affiliate⁠ https://ooni.com/?sscid=51k7_g9gpn&utm_medium=shareasale&utm_source=2800064&utm_campaign=1232202 ⁠Corto Olive Affiliate⁠ https://corto-olive.com/?sscid=51k7_g9fhj& Bacio Cheese https://www.baciocheese.com/?utm_source=Influencer&utm_medium=Podcast_Social_Web&utm_campaign=Whats_Good_Dough&utm_content=Bacio DM @whatsgooddough https://www.instagram.com/whatsgooddough/ email me: eidref@whatsgooddough.com Topics: (LIST DOWN TOPICS HERE) Women's Pizza Month Marketing Strategy Helping the Community Pizzeria

 Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial!Ever wondered what makes a testimonial not just good, but truly exceptional? Natasha Davis and I peel back the layers of just that—the art and strategy behind securing powerful testimonials that can vault your business into the limelight. We share three proven tactics to gather feedback that goes beyond mere compliments and truly demonstrates the transformative impact of your offerings. Whether you're debuting something new or aiming to solidify your reputation, these insights are goldmines for any entrepreneur seeking to fortify their credibility.During our chat, we also lay out the blueprint for weaving an effective testimonial system into the fabric of your business routine. By engaging with beta testers and establishing a consistent workflow, you'll learn how to collect and showcase praise that resonates with potential customers. I'll even let you in on my personal approach to encourage clients to share their experiences in a way that's both easy and genuine. Ready to turn testimonials into your business's most persuasive advocates? Tune in and transform your client success stories into trust-building assets.Meet Natasha:Natasha E. Davis, MBA-M, RN-BSN, CEME, CSMA affectionately known as “The Chief Visionary” holds a Master's in Business degree, certifications in marketing and is the CEO and founder of Impact Branding Consulting, Inc. and CRM software platform The Profit Enhancer Analysis. Natasha specializes in positioning the daily operations of corporations and government agencies to perform in alignment with the vision of the leader through strategic planning and branding. The Chief Visionary has written and published four books focused on business development and branding, has been recognized by President Barack Obama with the Lifetime Achievement Award, awarded as one of the fastest growing home-based small businesses in the State of Georgia and featured in the “Big Grit” Entrepreneurial docuseries produced by Infusion Soft Keap.Her specialty is helping entrepreneurs, companies and government create brands that have a sustainable & profitable impact. She thrives on fixing problems, closing performance gaps and eliminating frustrations for organizations and their executives. She believes that every business owner and leader should Think Big; Build Momentum and Scale Fast. In her free time, Natasha organizes clothing drives and book drives for women of domestic violence and their children. Natasha has proudly served as the chairwoman on the academic advisory board for Shiloh High School in Gwinnett County and currently serves as the chairwoman of economic development for the state of Georgia with the National Small Business Association. WebsiteLinkedIn--Brad Powell's Mic and Camera Set-up.Get 40% off VIP tickets for the Creative Marketing Summit!Website: https://www.sarahnoelblock.comLinkedIn: https://www.linkedin.com/in/sarahnoelblock/Newsletter: https://tinymarketing.me/newsletterTiny Marketing CommunityClick here to ask a question about the episode

Welcome to The Good Enough Mompreneur Podcast! In this episode, I dive deep into the world of business and marketing with the exceptional Sarah Noel Block. From the benefits of creating a business that suits you to mastering B2B and B2C content marketing, this conversation is packed with actionable insights for every mompreneur.Episode highlights: 1. Crafting Your Ideal Business:  Explore the benefits of tailoring your business to suit your needs and transitioning from a side-hustle to a full-time venture.2. Content Marketing Mastery: Delve into the nuances of B2B and B2C content marketing, creating your ideal customer avatar, and dispelling common content marketing misconceptions.3. Marketing Strategies Unveiled: Learn the rules for crafting irresistible offers, distinguish between marketing strategy and content strategy, and uncover hidden marketing opportunities with a special quiz.4. Email Marketing Essentials: Gain insights into email marketing and sequences, from the hello and tour to nurturing sequences and sales sequences.5. Maximizing Marketing Impact: Whether you're a solo mompreneur or part of a small team, discover how to maximize your marketing impact with Sarah's insights on AI tools like Toasty AI and Opus Clip.Action Steps:- Craft your ideal business model.- Implement B2B and B2C content marketing strategies.- Take the hidden marketing opportunity quiz.- Revamp your email marketing sequences.- Explore the world of AI tools for marketing.Connect with Sarah Noel Block:

Systems enable us to be efficient and productive while producing consistent repeatable results. Many of us have systems for the various departments or functions in our business, but most overlook marketing. If you want to grow your business predictably, a marketing system is a must. Today, I'm going to walk you through a simple marketing system you can apply to your business immediately. 

Why it was selected for "CBNation Architects": In this episode of the IAMCEO Podcast, we learn from Billy Batt, a seasoned sales and marketing expert who has built a thriving agency, Chrome Consulting & Management, while working 10-14 hours a day in the oilfields of Northern Canada. CEO Story: Despite the harsh conditions, Batt's hard work and determination have enabled his agency to thrive through robust systems and management practices. He has gone through numerous trial and error attempts at entrepreneurship, resulting in a strong team that serves their customers to the best of their abilities. Business Service: Batt's team assists in executing multiple successful events and marketing campaigns for their partners and clients. He's worked with professionals in fields ranging from Real Estate and Contractors, coaching, kitchen or bath remodeling, rent to own, and investors - helping them bolster their business sales, recruitment, and marketing systems. CEO Hack: Batt lives by his calendar through time blocking, which appears to be his productivity secret. CEO Nugget: His nuggets of wisdom are two-fold: reinvest your money in personal development and do the work necessary to achieve your goals. CEO Defined: For Batt, being a CEO means having the ability to control or create your own economy.   Check out our CEO Hack Buzz Newsletter--our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!   Previous Episode:

This episode is all about how you can get literally HOURS back each week by adopting some simple but powerful marketing systems. Your hosts Suzi Dafnis and Michelle Falzon share 3 marketing systems that are do-able and don't need a lot of tech AND can save you from doing a bunch of stuff you don't need to be doing. Listen to this episode to hear more about: -> What one of the biggest “red herrings” in Content Marketing is and why it's keeping you distracted, exhausted and frustrated. -> The surprising thing about repetition and why knowing this can literally save you HOURS of time. -> What Hollywood understood in the 1930's that most content marketers still don't know today. -> The Rule of 7 and how to use it to your advantage. -> The surprising thing Michelle found in her Inbox and why this discovery can unlock a breakthrough when it comes to saving your time! -> Suzi's approach to content marketing for her free Facebook Group and how you can use this one idea to get hours back each week if YOU have a Facebook Group! -> The simple way to leverage the effectiveness of your email marketing (even if you have a small list!). -> The AI “mic drop” moment (once you hear this you will never look at ChatGPT the same way again)! -> And much more! Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> The REACH Retreat in Hawaii -> ChatGPT -> Content Sells Facebook Page -> Lyndelle Newey - The Quilt Room Email Automation Tools: MailChimp ActiveCampaign Klaviyo Keap Ontraport

A breakthrough technique for Small Business: Don't manage, build systems. Many small business owners experience frustration in trying to manage their businesses. So many things can get in the way of organized and profitable implementation. Management is hard, especially when it involves managing other people. Beverlee Rasmussen has interviewed and coached thousands of small business owners all over the world, and spent 10,000 hours developing her small business system of systems. Systems are how things get done. If you build systems, you don't have to manage people. Beverlee offers systems for every facet of small business: Leadership Systems, Operations Systems, Financial Systems, Team Systems, and Marketing Systems. Those titles might seem like something for big businesses only. But they're not. Every business owner can design and implement their own systems - and doing so will bring back all the joy and freedom and success that you expected from becoming an entrepreneur.Don't manage, build systems.Resources:Beverlee's latest book: Small Business, Big Opportunity: Systematize Your Business.Small Business Coach TrainingSmall Business Field Guide: Organized and ProfitableThe Small Business Coach Gameboard

Sales and Marketing Systems and SupportOn this episode of The Inside BS Show with The Godfather and Nicki G, Dave and Nicola discuss how Dave evaluates the sales and marketing function in a business. They also talk about how you can enhance the value of your business if you improve the sales and marketing systems. Chapters00:00 Sales and Marketing Systems and Support01:00 Dave Reveals the Entire System05:45 Drive Suspects to Your Business08:00 Converting Suspects Into Clients10:30 Converting Prospects Into Customers11:04 Deepening Customer Relationships15:25 SupportAbout Inside BS Show with The Godfather and Nicki GThe Inside BS Show with the Godfather and Nicki G provides business leaders with inside business secrets to help them make a great living and live a great life.Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. Dave Lorenzo and Nicola Gelormino have the unique ability to get their guests to share the insider secrets that have helped them dominate their industries. A new episode is released at 8 AM each business day.

An Exit Planning Preview? An Exit Strategy Show? Should we be concerned about a business exit plan? Today on The Inside BS Show with The Godfather and Nicki G. we have our weekly Saturday Side Hustle. On this week's show, Dave Lorenzo shares the ten value drivers for a business.These value drivers are:1). Revenue Streams (Diversity and Quality)2). Management Team3). Operations Standard Operating Procedures (SOPs)4). Human Resources SOPs5). Legal Exposure6). Brand Reputation7). Sales and Marketing Systems and Support8). Market/Industry/Supplier Conditions9). Financial Condition and Reporting10). Cyber Security Risk and Information Technology SystemsThis show is an informal preview of the process Dave and Nicola use to help businesses increase their value (regardless of when or if they plan on selling). Exit planning and exit strategy are something that every business should be focused on because it increases the value of your business. 

Business Podcasts | The Brian Wiggs Success Story | The Power of Implementing Turn-Key Hiring & Marketing Systems | "Google Reviews & Video Reviews Are Invaluable. Now When Potential Customers Come In, They Are Already Believing In us." See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Schedule a FREE 13-Point Assessment with Clay Clark Today HERE: https://www.thrivetimeshow.com/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire 10 of the Key Revenue Producing Activities to Used Grow A Business: ACTIVITY #1 - Gather Objective Google Reviews from REAL Clients ACTIVITY #2 - Gather Objective Video Reviews from REAL Clients ACTIVITY #3 - Conduct the Weekly Group Interview ACTIVITY #4 - Write Original HTML Website Content to Optimize the REAL Website ACTIVITY #5 - Pull the Weekly Tracking Statistics ACTIVITY #6 - Schedule a Daily Huddle ACTIVITY #7 - Verify That the Online Advertisements ACTIVITY #8 - Schedule a Time for Weekly Staff Training ACTIVITY #9 - Conduct Our Weekly Call Recording / Sales Meeting ACTIVITY #10 - Schedule a Weekly All-Staff Meeting Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire Show Audio: https://rumble.com/v23mywc-business-podcast-dr.-zoellner-and-clay-clark-teach-how-to-build-a-successfu.html Learn More About Steve Currington and the Mortgage Services That He Provides Today At: www.SteveCurrington.com Entrepreneurship 101: Step 1 - Find Problems That World Wants to Solve Step 2 - Solve the Problems That the World Wants to Solve Step 3 - Sell the Solution Step 4 - Nail It and Scale It How to Decrease Your Business' Reliance Upon You? Step 1 - Improve Your Branding Step 2 - Create a Turn-Key Marketing System Website Pre-Written Emails Dream 100 Marketing System Pre-Written Script Step 3 - Create a Turn-Key Sales System and Workflow Step 4 - Weekly Optimize the Business to Prevent Drifting Step 5 - Install a Tracking Sheet Clay Clark Testimonials | "Clay Clark Has Helped Us to Grow from 2 Locations to Now 6 Locations. Clay Has Done a Great Job Helping Us to Navigate Anything That Has to Do with Running the Business, Building the System, the Workflows, to Buy Property." - Charles Colaw (Learn More Charles Colaw and Colaw Fitness Today HERE: www.ColawFitness.com) Learn More About Attending the Highest Rated and Most Reviewed Business Workshops On the Planet Hosted by Clay Clark In Tulsa, Oklahoma HERE: https://www.thrivetimeshow.com/business-conferences/ See Thousands of Actual Client Success Stories from Real Clay Clark Clients Today HERE: https://www.thrivetimeshow.com/testimonials/ See Thousands of Case Studies Today HERE: https://www.thrivetimeshow.com/does-it-work/

Today's guest is Paul do Campo    Paul is a Investor with an active income as a copywriter, creating marketing systems and sequences for investors.   Show summary: In this episode, Paul do Campo discusses the significance of building relationships in the real estate industry. He emphasizes the need for personalized communication and shares his journey from wholesaling to becoming an investor and copywriter. Paul explains the psychology behind building relationships with investors and recommends using channels like email marketing to establish a personality-driven marketing approach. He also discusses the importance of authenticity in writing, citing examples from Stan Lee's success in Marvel Comics.  -------------------------------------------------------------- [00:00:00] Intro [00:00:58] Paulo's Journey from Pipeline Construction to Copywriter [00:09:41] Marketing to Investors through Personality-Driven Marketing [00:10:57] The importance of seller lead acquisition [00:11:59] The role of automation in real estate marketing [00:16:27] The messaging mistake of sounding too robotic [00:20:20] The Journey of Stan Lee [00:21:21] Applying Authenticity in Business [00:22:15] Closing -------------------------------------------------------------- Connect with Paul:  Web: www.reiOmnidrip.com   Connect with Sam: I love helping others place money outside of traditional investments that both diversify a strategy and provide solid predictable returns.     Facebook: https://www.facebook.com/HowtoscaleCRE/ LinkedIn: https://www.linkedin.com/in/samwilsonhowtoscalecre/ Email me → sam@brickeninvestmentgroup.com   SUBSCRIBE and LEAVE A RATING. Listen to How To Scale Commercial Real Estate Investing with Sam Wilson Apple Podcasts: https://podcasts.apple.com/us/podcast/how-to-scale-commercial-real-estate/id1539979234 Spotify: https://open.spotify.com/show/4m0NWYzSvznEIjRBFtCgEL?si=e10d8e039b99475f -------------------------------------------------------------- Want to read the full show notes of the episode? Check it out below: 00:00:00:01 - 00:00:24:05 Paul do Campo When you have a repeat transaction type business, I mean, you're going to sell. You're not going to sell one deal to investors. You might sell a second or a third deal. Hopefully that same investor, if he has a good experience with you. Yep. Now, that type of business requires relationship, acquirer requires procedure, rather than just like trying to trying to win the quick trying to, you know, butcher the kill and the one time thing and forget it and lay them to the curb.   00:00:24:06 - 00:00:34:20 Paul do Campo Right. So you so yeah, again, automation kind of slightly removes that, that relationship into when you're especially connecting with investors.   00:00:35:01 - 00:00:55:24 Sam Wilson Welcome to the How to Scale Commercial Real Estate Show whether you are an active or passive investor, we'll teach you how to scale your real estate investing business into something big. Part of Campeau is an investor with an an active income. As a copywriter, he creates marketing systems and sequences for investors. Paul, welcome to the show.   00:00:56:14 - 00:00:58:06 Paul do Campo Awesome man. Appreciate you having me on it.   00:00:58:10 - 00:01:05:10 Sam Wilson Absolutely. Paul, there are three questions I ask every guest who comes on the show in 90 seconds or less. Can you tell me, where did you start? Where are you now and how did you get there?   00:01:06:16 - 00:01:46:13 Paul do Campo All right. That's a long story, but how and where? When did I start? So back in 2015 started like everybody else was rich, had a poor dad, dove into the rabbit hole in bigger pockets dot com, all that sort of wholesaling. I was doing direct mail, lots of direct mail the time not this is my first entrepreneur venture going from going from working as a pipeline construction welder foreman in the utility business, natural gas utility and then moving into a whole different world of sales, marketing, business processes and systems.   00:01:46:22 - 00:02:15:09 Paul do Campo So when you jump into that, I mean, it's not it's never a clean, smooth transition. Transition. It's never, oh, I got to figure it out at least for at least for me. Anything new like that has never been a smooth, clean transition like that. And so I learned a lot back then. I, now I slowly, I mean, long story short, slowly started transitioning into flipping land, which did well for me, flipping land to notes, flipping mobile homes into notes as well.   00:02:16:09 - 00:02:43:08 Paul do Campo While I was doing that, I kind of accidentally fell upon another rabbit hole, which was corporate investor care. It became was my first client. I was in a lot of the concierge clients type of type of working on the phone with their clients, building out their pages for them, and then kind of slowly transitioned from that to being a full time copywriter, active, full time copywriter for clients in the space.   00:02:43:08 - 00:03:30:08 Paul do Campo And I say space, I mean, software vendors, services coaches, that type of thing. And then creating now today I, you know, I'm still investor and passive investor more so than having a volume business like I used to. I kind of escape that my from that being my active income to my activism as copywriting into passive income meaning I'm just looking I'm always looking for cash flow deals and those investing with local flippers around here or buying a deal, they find a and today I have my own offer that I sell to investors, which is basically taking all my knowledge of copy and and I merged together creating a, a complete follow up automated system in   00:03:30:08 - 00:03:46:23 Paul do Campo their CRM, everything from all the tactics and techniques of copy that I've done over the years and, and all the sequences into an actual system for follow up rather than just like a couple handful of drip, drip sequences that don't really mean much.   00:03:46:23 - 00:04:16:08 Sam Wilson So right now I'm inter, I'm interested. I mean, how did how did you figure out that? Because we I didn't quite hear the spot where you went from working. We say with pipeline construction. Yeah, work in pipeline construction to a copywriter. Those seem to be two totally different skill sets. Figure out that, hey, I'm actually a really good copywriter and maybe I can let welding go, right?   00:04:16:08 - 00:04:45:03 Paul do Campo Absolutely. You know, I actually enjoyed well, I actually enjoyed that job. It was. But there was limitations to it. I really hated just working for the man. Like I just just every day having to do, you know, knowing that, know, I really don't have that much freedom. And knowing that I have to if I want to go out on vacation, I got to grovel to somebody to ask for education.   00:04:45:03 - 00:05:08:07 Paul do Campo Right. And then now it was union based, so meaning it's seniority. And I was at the bottom of the totem pole. I was the youngest welder there. And so everybody else, you know, they take all the great time, you know, all this all the great vacation slots, all, you know. So I just I just hated that. And then I also hated I, I used to live in Southern California and a lot of people going to just think this is bizarre.   00:05:08:07 - 00:05:31:20 Paul do Campo But I hated living there. I personal reasons that just we didn't enjoy the weather, the people, the traffic, the congestion we enjoy that. So I was stuck there. I worked utilities. And so there's no way for me to get out unless I get a job somewhere else. And so one year I just decide I need to get out.   00:05:31:20 - 00:05:50:19 Paul do Campo And I was doing some copywriting and had it in my mind every day. I actually kept a card in my pocket that I was going to quit. I didn't know how in know how I was going to do it had I was actually had my own publishing business too. I had a course I was selling, had an email list and but I didn't know how I was gonna do it.   00:05:50:19 - 00:06:11:13 Paul do Campo I had some notes from land and mobile homes as well. And then a client, a couple of clients came by that that offered me a heck of a lot of money. And I took it and I took it. And it was more than more than what I got paid at that company that as a as a welder and.   00:06:11:13 - 00:06:13:02 Paul do Campo Yeah. And I never turned back.   00:06:13:02 - 00:06:34:00 Sam Wilson So so you made it out of Southern California and said, hey, look, I'm now a now a copywriter. What talk to me about the psychology of building, because you're more than just a copywriter. Like it's one thing. And I've employed various copywriters over the years where it's like, you know, I'd record the big idea or talk about it.   00:06:34:00 - 00:06:53:04 Sam Wilson It's like, Hey, this is what I'm talking about. This is the knowledge inside of my head. Now I need this synthesized into something meaningful. That's one copywriting skill set. And I was always impressed when a copywriter can take my ideas that I couldn't really synthesize in anything meaningful and turn it into a beautiful paragraph. Because, yeah, it's exactly what I wanted to say.   00:06:53:12 - 00:07:16:12 Sam Wilson Well done. That's one skill set. But it's another thing entirely to understand the the the psychology and a lot of people on this or that listen to this show are probably struggling, I would imagine. Maybe I'm wrong. I'm just projecting my own struggles, but the investor psychology kind of process, as they come in, they get an idea of, okay, who is that?   00:07:16:14 - 00:07:30:14 Sam Wilson What is it that you do? What's your business like? And then then moving them from that curious onlooker to now I want to invest with you in getting them through those drip sequences. That's a different skill set entirely. How have you built that out?   00:07:31:01 - 00:07:45:19 Paul do Campo Right. So as your your example is more so the target is is an investor is your your trying to get fund, fund or sell deals to them, right? Yeah.   00:07:45:19 - 00:07:54:21 Sam Wilson So well, in this case, it would be it would be an investor looking, looking to get that investor, you know, to be comfortable with us as sponsors and then come alongside invest.   00:07:55:05 - 00:08:25:06 Paul do Campo Yeah. Yeah. So with that, I'm going to say that I think the strongest element for that particular segment, I think it's going to be a relationship rather than, you know, you know, because there's nothing really I mean, it depends on what segment you're going after that's important, right? There's there's market awareness is market sophistication. So if you're if you can spread out your blanket, you're going to get all kinds of people to come on board and give it brand new people that just read Rich Dad, Poor Dad.   00:08:25:06 - 00:08:54:08 Paul do Campo And they're so excited about by buying a deal, but they probably won't. Right? So and then there's the season investors and that's the affluent class or you know, that's so there's a great book and I brought this up in another podcast I was in Dan Kennedy's Marketing to the affluent and and that that is a very interesting group that I'm trying to understand as well better because that's who I market to on the drip is my is my offer, my company.   00:08:54:14 - 00:09:15:06 Paul do Campo We actually when I say create sequences, I'm talking about off market investors who are who have lots of leads to buy to be deals from. Right. So in this case, I would have probably have a long sequence for an investor and said what I what I would do instead is have a channel that I'm consistently marketing to them with.   00:09:15:12 - 00:09:51:23 Paul do Campo I saw somebody has, has took me up on this challenge or not took on this challenge but kind of debated or argued with this idea that, you know, an investor is just looking for a deal. That's true. But it's also not true because you're you're marketing to the fool. And in fluent are more likely to to buy from somebody like rather than price shopping or looking for a deal and and the really good in the case study example of this is Brandon Turner speaking of bigger pockets Brandon Turner's open door capital.   00:09:52:04 - 00:10:16:02 Paul do Campo Right doing the same thing. They're going after investors. And so if you watch their advertising, it's just him. It's his personality. So it's personality driven marketing. So I so I what I'm saying here is, is think about how you can grow the relationship that really puts your personality, that is driven by your personality, and you can do it via email.   00:10:16:02 - 00:10:42:13 Paul do Campo You can do a verse versus social media versus ads like Open Door or in some type of influencer type person like Brandon Turner. My, my, my cup of tea is as email. I love doing email marketing. That's how I that is the channel I've used since 2016 to to build a personality driven marketing channel. So yeah, that's, that's my, my tip for marketing to investors.   00:10:43:05 - 00:11:17:07 Sam Wilson Man. That's cool. I like that. I like that a lot. What did you do? Because I'm looking through here at your your website here, which for those of you who are listening is REIT Omni Trip.com. So REIT omni drip dot com. And it looks like to me one of the one of the things that you've really helped real estate investors work through is I think you said it, but it is with the seller side and that's very important obviously on the commercial real estate side of things as well because we have them as two things.   00:11:17:07 - 00:11:32:15 Sam Wilson We need, we need we need money, we need deals without either one of those. Then we really don't have a commercial real estate business. So it sounds like you work more on the seller lead acquisition and or and getting deals closed side of things is that is that about a fair synopsis.   00:11:33:12 - 00:11:58:19 Paul do Campo Yeah. And that that site you're looking at that offer. Yeah. Just because it was just more of a need for that, it was just a lot of is more likely for when you're creating an offer. You know you got to look at what's what's more likely what's what do you fill in the gap with. So yeah like I mentioned earlier I don't answer for or investors LLC having a very complex type of automation in place.   00:11:59:18 - 00:12:20:20 Paul do Campo I'm a fan of automation, but there's a time and place you don't really need it, like having a rat's nest of all these little things. And so with a like we, we put in place for these flippers and wholesalers, we have 20 sequences in place has because there's there's it's the long sales process all kinds different avenues to go with.   00:12:21:08 - 00:12:44:13 Paul do Campo And these people are dealing with at least 100 leads per month. So you can't follow up with that when somebody has a smaller business and only dealing with with 30 leads per month, it's something that you don't really need a whole lot of automation with or it just gets becomes a rat's nest and then you kind of remove the whole relationship because in commercial business you have the advantage over the guy who's just looking for deals.   00:12:46:01 - 00:13:15:13 Paul do Campo When you're selling to investors. I mean, you have repeat transactions. When you have a repeat transaction type business, I mean, you're going to sell you're not going to sell one deal to investor. You might sell a second to a third deal. Hopefully that same investor, if he has a good experience with you. Now that type of business requires relationship, acquire requires procedure rather than just like trying to try to win the click, trying to, you know, butcher the kill and the one time thing and forget it and lamb to the curb, right.   00:13:15:13 - 00:13:26:10 Paul do Campo So yeah. So yeah. Again, automation kind of slightly removes that, that relationship into when you're especially connecting with investors. So yeah.   00:13:27:14 - 00:13:47:12 Sam Wilson No I hear you man. That, that, that's spot on. And that's one of the things I think in our drip campaigns when an investor signs up for the an investor Club, one of the things that they get early on is opportunities and I think they get them throughout the campaign. But it's instead of, hey, read one more email sequence, it is schedule a call with us.   00:13:47:13 - 00:13:54:18 Sam Wilson Get on the phone with us. Let's get to know each other. Let's talk. It's not just have one way one way communications. I think that.   00:13:54:18 - 00:14:11:20 Paul do Campo So I'm not saying at all to remove any drip or automation. I mean, at the bare minimum, I would have a welcome series that welcome serious goals intentions with us here. What are you trying to achieve? What's the first quote sale you have to make? You know, in your case, it's getting on a phone, getting a phone call.   00:14:12:18 - 00:14:32:06 Paul do Campo It could be it could be driving value by getting in with maybe educating. It can be whatever it is. So a bare minimum. I do have a welcome series. Everybody I think should have some sort of welcome series, but I think it might stop there depending on your business, right? If you have a whole lot of things itself, you're an e-commerce business.   00:14:33:00 - 00:14:46:14 Paul do Campo Yeah, you're going to probably have a little more with complicated segmentation on who's buying what, who's looking what and all that kind of stuff. Because you're dealing with lots of volume of leads coming in. Yeah. So it's all it's all business related, all, you know, case by case.   00:14:46:14 - 00:14:59:18 Sam Wilson So got it. I love it. What's the, what's the, what's the limits to what it is that you're doing and the number of industries that you feel like you can effectively serve?   00:14:59:18 - 00:15:22:21 Paul do Campo That's a good question. I don't know yet. So I know with with Army drip itself. I mean, you know, I've covered people with land and that that buy and sell land and they sell land to the consumer world. They don't really sell land to investors typically. And I've dealt with them. I've bought the build sequences for them. I get my limit.   00:15:22:21 - 00:15:46:02 Paul do Campo You know, I, I don't to, to be transparent. I'm like, I'm there writing for every single client. I built this so it's scalable for me and affordable for everybody. So I built I built it to where I have a library of different messages that fit different people, different scenarios. And then I have a software that pulls that all together so that it creates a sequence for them or the sequences.   00:15:46:02 - 00:16:03:14 Paul do Campo So yeah, if somebody comes in, I don't have any of that stuff, I'd have to either. I have to make a decision and say, Well, am I going to charge them a lot of money to create it? Can I resell it? Can I package it up and resell it if it's a one time thing or I'm never going be able to do anything about it, charge a lot more for it.   00:16:03:14 - 00:16:19:02 Paul do Campo So it's all running by case by case scenario. But if it's a single family resident flipper, wholesaler Def, I mean, that's an easy that's easy not out of the park type of thing. If it's somebody who's doing commercial, that's a little I got to see what I can do with that.   00:16:19:07 - 00:16:25:20 Sam Wilson Right. What do you feel like? The number one messaging mistake maybe people make is.   00:16:27:16 - 00:16:35:14 Paul do Campo Oh, that hey, what? What? Give me some what medium or what what kind of channel are we talking about here?   00:16:37:07 - 00:16:41:05 Sam Wilson Let's say it could be. It could be from the.   00:16:41:17 - 00:17:05:01 Paul do Campo Day I got one. Then that's a similar SMS email. Let's just start with that. I think that that the number one I think is sounding too robotic and h.r. Type. I give this tip a lot and i think people sound like they're they're a lawyer or they're from the department. Right? And so it's just dry, boring. They'll be it.   00:17:05:05 - 00:17:23:23 Paul do Campo So my, my tip to that is, is be a little talk like you're from you know, you're Joe Schmo from down the street talk like a normal person would I mean, you want to write I should say write like a normal person would. You know, you're not right. You're not there's nothing legal that you're writing about. You know, there's you're not a lawyer.   00:17:24:02 - 00:17:59:10 Paul do Campo You're not signing a contract. Right. That you're I should say you're not creating a contract for a you know, so just, you know, you're right, like any other person would. Then we get to evolved into into trying to sound professional that that actually just hurts just hurts you because there's a copywriting principle that that you you don't want here here's a really good analogy is if I if I saw a guy roll up in a in a Ferrari in front of my house wearing a slick suit, and he's coming to knock on my door.   00:17:59:24 - 00:18:24:20 Paul do Campo I have barriers immediately out like you're doing all right, says salesman. You know, he screams Salesman, as you approaches Utah. I have barriers. They come right up because he's put himself in a level that where he's looking down on me now. And so and that's the consumers going to have that. Everybody's going to have that barrier, rather, a guy who rolls up in a beat up pickup truck.   00:18:24:20 - 00:18:42:19 Paul do Campo I'm not I'm not saying this is what you do for your sales process. I'm just putting analogy. Your grows up in a pickup truck, comes knocking on door, kind of like almost like the Columbo type of figure. I don't think they Columbo you're just kind of, you know, just this weirdo, like not weirdo but but kind of aloof.   00:18:42:23 - 00:19:06:17 Paul do Campo And so when somebody rolls up like that, you're and he's now on a lower like level where you're looking down on him instead and, and so you put step of the person the same level as you two. Now it's more comfortable, it's more you're the bears are less. But that's an old negotiation strategy of this guy named Jim Camp.   00:19:06:24 - 00:19:27:17 Paul do Campo So I think I think Chris Voss learned from him. He's Jim Camp is long gone. But his book Start With No it's a great book on negotiation has those principles principles there where you don't you don't have to sound perfect at all. I mean, the soundtrack sound perfectly good works against you, so.   00:19:28:03 - 00:19:34:10 Sam Wilson Yeah. No, that's it. I like it. And what you what I hear you say in there is just be authentic, be yourself like.   00:19:34:10 - 00:19:54:21 Paul do Campo Yeah, and that's that's always yeah. And that's a buzz word lies be authentic. And I think a lot of people have trouble being authentic, which I mean, they try to be somebody else or trying to be authentic, which is like, you know, so and that's a hard thing to do. I get it. So one, one tip tip that I, I do, I write a daily email with my list.   00:19:54:21 - 00:20:29:02 Paul do Campo So, so trying to be authentic is a very Yeah. You know, so I don't try to think about I got to be authentic to be authentic and said there's a really good documentary on on Disney on Disney Channel on Stan Lee. I think if you just type in Stan Lee, you'll find it. So Stan Lee helped you didn't create ma why you're kind of created because he but he worked there at Marvel he was there editor and at the time in the fifties he was at comics where everybody was doing the same thing.   00:20:29:02 - 00:20:50:18 Paul do Campo It was all hate for the trans. For the trans just right when everybody was writing and it sells. Stan Lee changed gears and he started writing what he liked to what he wanted to write about, the sort that interests him. That's where Spider-Man is like what I create teenage superhero and which is art was unheard of at the time, teenage superhero with problems.   00:20:50:18 - 00:21:15:07 Paul do Campo And so he did that. And like Marvel took off after that, they were called Marvel. Marvel at the time. They changed the name after but took off it actually tapped into a new market. And that's been so to get back to authenticity, that's being authentic. So the day I just start, I just kind of write what goes against what everybody says I do, but I just write what what I have interest in at the time.   00:21:15:21 - 00:21:21:03 Paul do Campo And and you're going to hit this, you know, that is kind of being in a way, being authentic. So.   00:21:21:09 - 00:21:50:16 Sam Wilson No, it absolutely is. It absolutely is. Yeah, I like I like that a lot. Yeah. That's a that's a great a great clue. There are hint there, but we can certainly apply in our own businesses. Paul, this has been a lot of fun learning from you today. I love what you've done in the journey you've taken from working on the pipelines to making a business out of copyrighting and sequence building and really, you know, dial in in the back end of a lot of a lot of things that we as real estate investors certainly need and use.   00:21:50:16 - 00:22:14:08 Sam Wilson Thanks for taking the time to break down some of the more mechanics of how you do that, what you look for. You've given us some great book recommendations here start with no marketing to the the fluent the the the documentary called Stanley those are like fun fun things to to dig into there and certainly appreciate your time and expertize here today if our listeners want to get in touch with you or learn more about you, what is the best way to do that?   00:22:15:12 - 00:22:27:07 Paul do Campo Yeah just head over my website WWL dot RC omni com was mentioned earlier You can find me there just send me an email from there and I'll be glad to help and answer your questions.   00:22:27:14 - 00:22:36:15 Sam Wilson Awesome Paul, thank you again for your time. RFI Omni drip dot com. We'll make sure we include that in the show notes. Appreciate it and have a great rest you Debbie.   00:22:37:02 - 00:22:38:00 Paul do Campo Awesome man. Thank you.   00:22:38:07 - 00:22:59:18 Sam Wilson Hey, thanks for listening to the How to Scale Commercial Real Estate podcast. If you can do me a favor and subscribe and leave us a review on Apple Podcasts, Spotify, Google Podcasts or whatever platform it is you use to listen. If you can do that for us, that would be a fantastic help to the show. It helps us both attract new listeners as well as rank higher on those directories.   00:22:59:18 - 00:23:02:24 Sam Wilson So appreciate you listening. Thanks so much and hope to catch you on the next episode.  

Follow Shawn and Mike on Instagram! Shawn: @shawn_dimartile   Mike: @investormikedotcom Learn more about Mike and Shawn Shawn: www.investorshawn.com Mike: www.investormike.com   In this episode, we are joined by Adam Gower, an expert in real estate marketing and fundraising for real estate syndicators. He shares valuable insights on how to use digital marketing systems to attract investors and promote real estate offerings effectively. Adam highlights the significance of content in driving lead generation and emphasizes the importance of creating authentic, personalized content to engage potential investors. He outlines his process of conducting interviews with principals to gather information and create high-level articles and videos that showcase the authenticity of the investment opportunity. These pieces of content are then shared on social media platforms to expand visibility and attract prospects. Adam also discusses the importance of calls to action (CTAs) in lead generation and social media marketing, advising businesses to incorporate CTAs in all forms of communication to encourage prospects to take the next step in their relationship with the company. Furthermore, he shares insights into paid marketing campaigns, suggesting starting with Facebook for cost-effectiveness and faster lead generation. However, he advises having a well-optimized website and content before launching any paid campaigns. Lastly, Adam delves into different fundraising regulations, focusing on Reg D 506(c) as the preferred option for raising capital online. He offers his expertise to help clients optimize existing marketing systems or build new ones from scratch. To connect with Adam Gower and stay updated with real estate syndication and crowdfunding news, listeners can visit his website GowerCrowd.com and sign up for the newsletter.   Please help us out and be sure to subscribe to the show and leave us a review on Apple iTunes.  Want to connect or be a guest on our show? Visit https://takeoffcapital.co/podcasts/ and click the “Be a Guest Button Interested in investing with us? Visit www.takeoffcapital.co and click “Invest with Us”

I'm excited to share our latest episode with you. Are you finding it challenging to attract new clients to your veterinary hospital? Or maybe you're struggling to retain current clients and engage with them effectively? Well, you're in luck because in this episode, we're diving into how to create effective marketing systems for your veterinary business. Our guest speaker and I share valuable insights on the importance of creating reusable and duplicatable marketing systems with specific goals and objectives. We break down these systems into three categories: attracting new clients, retaining current clients, and engaging with current clients. By focusing on these three areas, you can ensure that your marketing efforts are targeted and effective. One key takeaway from this episode is the importance of using a consistent naming convention for easy access to content. This ensures that you can quickly access the relevant information you need and saves you time in the long run. We also highlight our podcast sponsors, usedvetequipment.com and newvetequipment.com, which offer used and new veterinary equipment with clear pricing and warranties. And as always, I offer free marketing consultations to interested listeners, with a focus on creating scalable, measurable, and dependable ways to generate clients for veterinary hospitals. In conclusion, if you're struggling with your veterinary business's marketing efforts, this episode is a must-listen. By following the tips and advice provided, you can create effective marketing systems that will help you attract new clients, retain current clients, and engage with them effectively. And remember, don't hesitate to reach out for further assistance and support.

Having a system for marketing your product or service is essential. Unfortunately most businesses don't have a clearly defined process for getting the attention of new prospects and getting them excited about your product. When we talk about a “marketing system” we're actually talking about a series of processes or ‘sub-systems' you'll need to create to maximize the value of your marketing. Today I'll walk you through the 4 types of media as well as the 4 systems you'll need to develop to be successful. It sounds complicated, and it can be, but I'm going to simplify it for you so you can start building your own marketing system no matter what stage of growth you're in. Link to the Super Bowl Commercial mentioned on the show https://www.youtube.com/watch?v=cvTh3n1-f40 Attend the “Fix Your Marketing LIVE Workshop - https://go.jasonstapleton.com/fix-your-marketing Want help building your Marketing Systems? Let's talk - https://bit.ly/3WVxC39 == Other Stuff You'll Want to Checkout == Join our FREE Community https://bit.ly/3klVUVQ Ready to start your business? Learn how for free - https://bit.ly/3R9DAuN Subscribe to the YouTube Channel: https://www.youtube.com/channel/UC6CIAhTIE-mvGDpj3FEDUvw?sub_confirmation=1 // FOLLOW ME // Youtube - https://www.youtube.com/jasonstapletonofficial VERO - https://vero.co/thejasonstapleton Instagram - https://www.instagram.com/thejasonstapleton/ Twitter - https://twitter.com/Jason_Stapleton Website - https://jasonstapleton.com/ Sponsors https://tnhotsauceco.com/ - Use Promo Code: ‘Stapleton' to save 20% on your order. Watch my video testing some of Danny's Sauces: https://www.youtube.com/watch?v=WfgbVdrsm90