Podcasts about marketing systems

#943 From military spouse to marketing maven, Selena Conmackie turned an unexpected opportunity into a thriving agency! In this episode, host Brien Gearin sits down with Selena, founder of Hauoli-Socially Inspired, to dive into the real-world journey of building a marketing agency from the ground up. Selena shares how she went from 20 years in the restaurant industry to running a successful business helping entrepreneurs create websites and marketing systems that actually work together. From “falling into” marketing as a military spouse to scaling with referrals, testing ads, and managing clients across industries, she reveals the tools, lessons, and mindset shifts that made it all possible! (Original Air Date - 10/9/25) What we discuss with Selena: + Transition from restaurants to marketing + Accidental start in social media management + Building a business as a military spouse + Learning through “YouTube University” and Facebook groups + First clients from referrals and networking + Scaling with websites, ads, and analytics + Balancing a small, family-based remote team + Importance of Google Analytics and data + Differences between Google vs. Facebook ads + Honest client relationships and sustainable growth Thank you, Selena! Check out Hauoli-Socially Inspired at ⁠TheHauoli.com⁠. Follow Selena on ⁠Instagram⁠ and ⁠LinkedIn⁠. Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

What does it really take to scale your business with paid ads — without wasting money, burning out, or feeling overwhelmed? In this powerful episode, Allison Walsh welcomes paid advertising expert and entrepreneur Ashley Brock, founder of the Paid Ads Academy, to break down the mindset, strategy, and systems behind profitable business growth through paid traffic. Ashley shares her incredible journey from working with Fortune 500 brands like Coca-Cola, Michaels, and GameStop to building her own 8-figure company in less than three years. Together, Allison and Ashley unpack: The biggest mistakes entrepreneurs make with paid ads How to know when you're ready to invest in advertising Why your mindset around money directly impacts your sales How Ashley overcame fear and self-doubt while building her business What makes paid ads work across Facebook, Instagram, Google, YouTube, TikTok, Pinterest, LinkedIn, Spotify, and more The importance of data, testing, and customer lifetime value Why visibility is critical for scaling your impact and income How to stop relying on guesswork and become “findable” online Ashley also shares the emotional story behind the moment she bet on herself, invested in mentorship while pregnant, and turned uncertainty into her first six-figure day — a decision that ultimately helped launch an 8-figure brand. Whether you're a coach, creator, service provider, local business owner, or entrepreneur ready to grow your audience and revenue, this episode will help you rethink how you approach marketing, money, and scaling your business. If you're ready to learn how to turn visibility into consistent leads and real business growth, this conversation is for you. Ready to stop guessing when it comes to paid ads? Join Ashley Brock's 5-Day Win With Paid Ads® Challenge and learn how to attract the right audience, create profitable ad strategies, and become more “findable” online — without wasting money or relying solely on organic growth. ✨ Join the challenge here: https://paidadscoaching.com/challenge-604074?am_id=allison2763 Connect with Ashley: https://www.instagram.com/ads.with.ashley/ https://paidadscoaching.com/ https://www.linkedin.com/company/paid-ads-academy https://www.youtube.com/@ads.with.ashley https://www.facebook.com/WinWithPaidAds/ This episode was sponsored by Be A Mind Leader and AdventHealth for Women.  Learn more about Be A Mindleader here.  Learn more about AdventHealth for Women here   Positioned for Partnerships™ Mini Course - Turn your platform into a revenue-generating brand opportunity—without needing a massive following. Learn how to position your brand, create a high-converting media kit, and confidently pitch partnerships so brands instantly understand your value. 

Links & Mentions: Consult booking link: www.dryazdancoaching.com/consult Email me: DrDYazdan@gmail.com Make more money video: www.dryazdancoaching.com/MDM Follow me for more tips: (@DrYazdan) www.instagram.com/dryazdan and (@DrYazdanCoaching) www.Instagram.com/dryazdancoaching Episode Summary: Most dental practices don't have a marketing problem — they have a systems problem. In this episode, we break down the difference between random marketing efforts and true marketing systems that consistently bring in the right patients year after year. If your new patient numbers fluctuate, your schedule feels unpredictable, or you “turn on” marketing only when things slow down, this episode will show you exactly what's missing. What You'll Learn in This Episode: Why Most Dental Practices Struggle with Marketing Systems to aquire new patients: System #1: The New Patient Attraction System System #2: The Patient Value System System #3: The Referral System Key Takeaway: The fastest-growing dental practices are not always the best clinically. They are the most consistent operationally. Marketing consistency always wins. Ready to Build These Systems? If you want to go deeper and implement this inside your practice, book a consult for Systems for a Million Dollar Dental Practice:

The beverage alcohol industry is a complex beast with an intense regulatory environment and shifting consumer preferences. The foundational fuel for driving sales is product content that is always accurate and increasingly adaptive to the consumer's context - an occasion, a specific meal, their budget. With 700 - 1000 new SKUs a year, Bailie Duncan, Product Manager, Marketing Systems at Jackson Family Wines has rallied a small but mighty digital shelf team to make data a secret weapon that meets the consumer where they are, and steers them toward the right product at the right time.

Guest Links Rising Tides Marketing: https://risingtides.io Grady's YouTube: [link to be added] Book “Building Distribution” (coming Q3/Q4 2025) Edit your podcasts like a pro:https://get.descript.com/mrzy10nwivuqJoin me as a guest or start your podcast journey:https://www.joinpodmatch.com/nickkuhne Timestamps 00:00 – Welcome & Grady's wild background 01:30 – Why 250 launches cost him his hair 02:45 – What “Building Distribution” really means 05:20 – Why most founders fail at customer acquisition 07:40 – The brutal focus conversation every founder needs 09:15 – Finding your first 100 ideal customers 12:00 – How to stop being everything to everyone 14:30 – Building marketing systems that actually work 20:45 – Rising Tides team model explained 26:30 – Making the hand-off to in-house teams easy 31:00 – The real mentality behind building distribution 33:20 – Final advice on killing founder dissonance Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This is the final episode in my AI mini-series and it feels like a turning point.Over the last few episodes I've taken you through how I actually use AI day to day, the mindset shift from speed to outcomes, how to prompt properly, how to build Custom GPTs, how to lead a team through it, and even how I used AI for a confidence boost before a keynote.But this episode is different. This one is about what comes next.Because I've hit a new ceiling and I want to share honestly where I am, what I'm trying to solve, and what I'm building towards over the next six weeks.If you've been on this journey with me through the series, this is the episode that takes it a level further. This is a great place to start thinking bigger about what AI can actually do for your marketing.Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/For more episodes visit my website : emmawindsor.com  

When your music marketing systems start falling apart, how do you come up with a game plan?   In this episode of Creative Juice, Jack and Circa tackle the chaos that happens when your best marketing campaigns and systems break! Learn about identifying points of failure in your music marketing strategy, tweaking your process to better fit your life and career, and the importance of being prepared for changes!   If you've ever felt like your marketing efforts hit a roadblock right when you need them most, this episode is packed with insights to keep your momentum going even when life throws you curveballs!   DISCOVER: Why Being Underprepared Will Derail Your Music Marketing Systems How to Identify and Fix Points of Failure in Your Content Strategy What It Means to Build Resilience in Your Marketing Systems How to Adjust Your Plans for Unexpected Life Changes Why There's No "One-Size-Fits-All" Solution in Music Marketing How Honest Reflection on Your Priorities Drives Success What Your Beliefs About Burnout Teach You About Sustainability   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

For years, growth has been built around a simple idea. Drive traffic into a funnel, move people through stages, convert, repeat. But that model was built for a different time. A time when brands controlled information and buyers followed predictable paths. That is no longer the reality. Today, people explore, pause, research, ask communities, trust creators, and make decisions on their own terms. They don't move in straight lines. They move in networks. That shift is exactly why funnels and pipelines are no longer enough on their own. In this episode, we break down what changed, where traditional models still work, and where they fall short. More importantly, we introduce a new way to think about growth through Conscious Growth Pathways™. Instead of forcing people through linear systems, this approach focuses on building environments, ecosystems, and connections that people naturally move through. It's about awareness, trust, culture, and community driving momentum. We also unpack a six-phase growth cycle that helps identify where your growth is actually breaking and how to fix it, from investigation and initiation to innovation and introspection. If your marketing feels heavy, inconsistent, or stuck, this will reframe how you think about growth and what it actually takes to win today. Beyond The Episode Gems: Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

https://whitedeer.com.au/multiplyGrab your FREE Canva repurposing system: https://whitedeer.com.au/mutiply Last year, I shared something slightly embarrassing… I had published nearly 200 podcast episodes, and barely repurposed any of them. Which meant hundreds of hours of valuable content were basically sitting there… unseen. Today I'm pulling back the curtain on what actually changed everything for me. Because spoiler: the problem wasn't what I thought it was… and it's probably not what you think either. If content creation feels overwhelming, messy, or inconsistent, this is going to shift everything for you. I cover: Why content isn't actually hard (and what the real problem is) The hidden bottleneck slowing down your business Why your visuals might be costing you clients The system I built to repurpose content without overwhelm The exact results I saw after implementing it (they're BIG) Timestamps Intro 0:00 Making content 2:25 Why does making content feel hard 4:16 Stat breaking 6:30 Insight 8:00 PSA 13:52 Wrapping up 14:39 Watch on YouTube: https://youtu.be/6oS1VXczzuE Read on the Blog: https://whitedeer.com.au/ep259/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Send us Fan MailWhat does Arnold Schwarzenegger, Prince, and performance marketing have in common?In this powerful episode of Joey Pinz Conversations, Joey sits down with performance marketer and Codarity founder Dan Charles to explore how structure creates freedom — in business, creativity, and life.Dan's journey from music studios and 3,000-person live events to building systematic marketing engines for the events industry reveals a powerful truth: unpredictability is optional.They dive deep into marketing vs sales, AI in modern campaigns, personal branding, fatherhood, fitness, and how mountain biking and model painting sharpen clarity and leadership.This conversation blends entrepreneurship, personal growth, marketing strategy, resilience, and mindset into one compelling story of transformation.

Artificial intelligence is rapidly transforming how companies approach marketing strategy.In this episode of Backstory on Marketing and AI, we explore how organizations can combine AI and Marketing to build scalable growth engines.Many companies struggle with disconnected marketing tactics. These “random acts of marketing” create inconsistent results and unpredictable pipelines.This conversation explores how businesses can design disciplined marketing systems that drive consistent growth.How founders can align sales and marketing teams Why predictable demand generation systems matter The role of AI enabled Market Research in understanding customer behaviorHow AI helps analyze marketing funnels and improve conversions Why companies should start with small AI use cases before scaling automationThe episode also explains how companies can build demand generation engines using content, thought leadership, and backend marketing automation.AI helps marketers uncover insights faster, organize strategy, and identify leaks in the sales funnel. However, strong marketing systems still require clear processes and strategic thinking.When AI supports those systems, companies can scale revenue more effectively.

If you want more clients you do not need a new marketing strategy every month. You need a simple system you can stick with. In Episode 337, Cathy shares a sustainable client system you can run weekly without burnout. Stay visible in a way that suits you, follow up with the people already in your world and make clear invitations so potential clients know how to take the next step.

Send a textIf marketing feels heavier than it should, this episode explains why.Most service providers are building around effort instead of infrastructure. In this episode, I break down what evergreen marketing actually is (and what it's not), and the four parts of a predictable marketing system: clear positioning, one primary traffic source, a repeatable content engine, and a clear conversion path.Evergreen doesn't mean passive. It means predictable. If you want leads without relying on daily posting, this is the structure that makes that possible.Book a Discovery Call: https://jenvazquez.com/discoverySupport the show

In This Episode Most companies attend trade shows hoping for leads. Samantha McGuiness builds systems that turn events into predictable appointment engines. In this episode, Adi Klevit interviews Samantha about how to structure face-to-face marketing so it consistently produces measurable results. Samantha explains that success at events is not about showing up. It is about hiring intentionally, training systematically, and following a repeatable qualification process. From recruitment scripts to booth engagement, everything must be deliberate. Adi and Samantha dive into common mistakes, including hiring out of desperation, asking ineffective opening questions, and staffing booths with the wrong roles. Samantha shares how a simple shift from asking "What brings you to the show?" to directly qualifying with targeted questions dramatically increases engagement and conversion. The conversation reinforces a systems-driven truth: event marketing should not be occasional or random. When built as a structured, year-round department with clear KPIs and defined ownership, it becomes one of the most profitable growth channels in a business.  

What's up folks, today we have the pleasure of sitting down with Anthony Rotio, Chief Data Strategy Officer at GrowthLoop.(00:00) - Intro (01:10) - In this episode (04:05) - Journeying From Robotics to Modern Marketing Systems (11:05) - Most Marketing Systems Don't Learn Because They Lack Feedback Loops (16:10) - The Martech Engineering Talent Gap (19:51) - AI Will Amplify Whoever Has the Cleanest Causal Feedback Loop (29:17) - Agent Context Graphs for Drift Detection in Marketing Systems (31:51) - Humans Will Set Hypotheses, AI Will Accelerates Iteration (35:50) - The Evolution of Retail Media Networks (45:07) - How Commerce Networks Redefine Targeting With Governed Data (48:26) - How Agent to Agent Commerce Operates Inside Marketing Funnels (53:04) - Google Universal Commerce Protocol Explained (54:43) - Personal Happiness System (56:30) - Favorite Books Summary: Anthony traces a path from robotics and computer science to his current role where he approaches marketing as an engineering system. He explains how execution-first marketing stacks weaken feedback loops and fragment data, which slows learning and iteration. He introduces the agent context graph as a causality model that lets AI simulate and predict customer behavior with greater confidence. The conversation also covers retail media networks, first-party data monetization through governed access, and a shift toward zero-to-zero marketing driven by agent-to-agent transactions. He closes by stressing that strong data foundations determine who can compete as marketing becomes more automated and agent-driven.About AnthonyAnthony Rotio is the Chief Data Strategy Officer at GrowthLoop, where he leads partnerships and builds generative AI product features for marketers, including multi-agent systems, AI-driven audience building, and benchmarking and evaluation work. He previously served as GrowthLoop's Chief Customer Officer, where he built and led teams across data engineering, data science, and solutions architecture while supporting product development and strategic sales efforts.Before GrowthLoop, Anthony spent nearly six years at AB InBev, where he led a $100M owned retail business unit with full P&L responsibility and drove major growth through operational and digital transformation work. He also led U.S. marketing for Budweiser, Bud Light, Michelob Ultra, Stella Artois, and other brands across music, food, and related consumer programs. He earned a B.A. in computer science from Harvard, played linebacker on the Harvard football team, founded the consumer product Pizza Shelf, and holds a Google Professional Cloud Architect certification.Journeying From Robotics to Modern Marketing SystemsAnthony's career started far away from marketing. He trained as a computer scientist and spent his early years working with robotics and reinforcement learning. His first exposure to a learning agent left a lasting impression because the system behaved less like traditional software and more like something adaptive. That experience shaped how he would later think about work, systems, and feedback. He learned early that progress comes from loops that learn, not static instructions.That mindset followed him into an unexpected chapter at AB InBev. Anthony entered a world defined by scale, brands, and operational complexity. He treated his technical background like a carpenter treats tools, useful only when applied to real problems. Running marketing across major beer brands taught him how value is created inside large organizations. It also exposed a recurring issue. Marketing teams had ambition and data, but execution moved slowly because ideas had to travel through layers of translation before anything reached customers.That friction became impossible to ignore. Audience definitions moved through tickets. Campaigns waited on queries. Data teams became bottlenecks through no fault of their own. Anthony felt the pull back toward technology, where systems could shorten the distance between intent and action. That pull led him to GrowthLoop, where he joined early and worked directly with customers. The appeal was immediate. The product connected straight to cloud data and removed several layers of mediation that marketing teams had accepted as normal.As language models improved, Anthony recognized a familiar pattern. Audience building behaved like a translation problem. Marketers described people and intent in natural language, while systems demanded structured logic. Early experiments showed that natural language models could close that gap. Anthony framed the idea clearly.“Audience building is a translation problem. You start with a business idea and you end with a query on top of data.”Momentum followed quickly. Customers like Indeed and Google responded because speed changed behavior. Teams experimented more often and refined audiences based on results instead of assumptions. Conversations with Sam Altman and collaboration with OpenAI reinforced that this capability belonged in the core workflow. Standing on stage at Google Cloud Next marked a clear moment of validation.That arc reshaped Anthony's role into Chief Data Strategy Officer. His work now focuses on building systems that learn over time. Faster audience creation leads to shorter feedback loops. Shorter loops improve decision quality. Better decisions compound. The throughline from robotics to marketing holds steady. Systems improve when learning sits at the center of execution.Key takeaway: Career leverage often comes from carrying one mental model across multiple domains. Anthony applied learning systems thinking from computer science to enterprise marketing, then rebuilt the tooling to match that mindset. You can do the same by identifying where translation slows your work, then designing interfaces that move intent directly into action. When feedback loops tighten, progress accelerates naturally.Most Marketing Systems Don't Learn Because They Lack Feedback LoopsMarketing organizations generate enormous amounts of activity, but learning often lags behind execution. Campaigns launch on schedule, dashboards fill with numbers, and post-campaign reviews happen right on time. The pattern repeats month after month with small adjustments and familiar explanations. Over time, teams become highly efficient at producing output while remaining surprisingly weak at retaining knowledge. The system rewards motion, visibility, and short-term lifts, which slowly conditions teams to forget what they learned last quarter.Anthony connects this behavior to structural pressure inside large organizations. Quarterly reporting cycles dominate priorities, and executive tenures continue to compress. Leaders feel urgency to show impact quickly and publicly. Compounding growth requires early patience and repeated reinforcement, which rarely aligns with board expectations or career incentives. Short time horizons shape long-term behavior, even when everyone agrees that learning should stack over time.“When you think about compound interest in finance, the early part looks almost linear. People want big bumps now, even if those bumps never build momentum.”Technology choices deepen the problem. Many companies invested heavily in customer data and built impressive data clouds that capture transactions, events, and engagement in detail. Activation remains slow because teams still rely on handoffs between marketing and data groups. A familiar sequence plays out:A marketer defines a campaign and requests an audience.A ticket moves to a data team for interpretation and SQL.The audience returns weeks later.The marketer realizes the audience lacks scale for ne...

Send a textIf you've been posting more but seeing less clarity, less traction, and more burnout — this episode is for you.We're talking about why volume doesn't build trust, why platforms don't reward “more” the way you think they do, and what actually creates growth: clarity, focus, and a repeatable marketing system.If you're ready for marketing that feels lighter and more aligned, press play.Want help? Book a call:  https:jenvazquez.com/discovery FREE Marketing Summit: https://creativemarketingsummit.com

In This Episode Marketing doesn't fail because of creativity—it fails when decisions are made without understanding the data behind them. In this episode, Adi Klevit interviews Brook Shepard about how data should drive both marketing strategy and internal processes. Brook shares a powerful example of a brand whose revenue dropped in direct correlation with a decline in branded search volume. The insight was simple but overlooked: fewer people were searching for the brand, meaning awareness—not efficiency—was the growth problem. Adi and Brook dive into one of the biggest misconceptions in marketing: over-optimizing for return on ad spend. Brook explains why relentless focus on efficiency often leads businesses to market only to existing customers, limiting long-term growth. Understanding the lifetime value of a new customer versus the short-term return of remarketing can completely change budget allocation decisions. The conversation expands to AI, evolving search behavior, and the importance of documented internal systems. Brook emphasizes that while AI accelerates execution, taste and judgment remain human responsibilities. He also shares how Mason Interactive relies on clearly defined weekly processes to ensure consistency across remote teams. The takeaway is clear: whether in marketing or operations, growth requires structured systems supported by thoughtful analysis.  

Listen to episode 151 'Smarter Marketing Systems for Modern Health Practices' with Eva Buchroithner.

Send a textIn this episode of Imperfect Marketing, I'm joined by Ed Troxell, visibility strategist and organic marketing expert, for a real, practical conversation about showing up online—without overwhelm, perfectionism, or burning yourself out.Ed shares his unexpected journey from stage fright (yes, literal panic attacks) to becoming a trusted guide for business owners who want to increase visibility, attract the right audience, and build a sustainable personal brand. Together, we unpack what visibility really means in today's noisy digital world.From Fear to VisibilityEd opens up about:His early fear of being seen and heard—and how that shaped his approach to marketingWhy visibility doesn't require perfection, polish, or confidence on day oneHow consistency and repetition help you “get over yourself” and show up as you truly areWhere to Show Up (and Where Not To)We dive into the overwhelm many entrepreneurs feel around social media and discuss:Why being “everywhere” is the fastest path to burnoutHow to choose platforms based on business goals, not trends or pressureThe importance of understanding where your audience is actively looking for solutionsCreating a Visibility System That Fits Your LifeEd introduces his GPS framework—Goal, Plan, System—and explains:What a visibility “system” actually is (and why it doesn't need to be complicated)How to break marketing into bite-sized, manageable piecesWhy 15 minutes a day can be enough when you have the right structureHow content creation, repurposing, and email marketing work togetherThe Role of Video, AI, and AuthenticityWe also explore:Why video remains one of the most powerful tools for building trustHow AI can support your content without replacing youWhy AI-generated avatars and videos can hurt credibility if overusedHow to use tools like ChatGPT as a creative partner—not a replacementCommon Content Mistakes (and How to Fix Them)Ed highlights one of the biggest mistakes entrepreneurs make:Posting content without a clear call to actionWhy storytelling matters more than everHow to guide your audience instead of leaving them hangingKey TakeawaysVisibility isn't about doing more—it's about doing what mattersYour personal brand grows when you show up, not just your contentMessy action beats perfect silence every timeSystems create freedom, not rigidityWhether you're relying on referrals that have slowed down, struggling with social media overwhelm, or trying to figure out how to be visible without it taking over your life, this episode offers grounded, honest guidance you can actually use.Ready to stop hiding behind the screen and build visibility that works for your business?Connect with Ed:Website: https://edtroxell.com/LinkedIn: https://www.linkedin.com/in/edtroxell/ 

Welcome to the ThrivetimeShow.com Cleaning Business Podcast Series. During this 100 episode business coach podcast series Clay Clark teaches how you can achieve success in automotive repair, carpet cleaning, dog training, grooming, home building, home cleaning, home remodeling, manufacturing, medical, online sales, podcasting, photography, signage, skin care, and other industries. #CleaningBusinessPodcast   Where You Find Thousands of Clay Clark Client Success Stories?  https://www.thrivetimeshow.com/testimonials/    Breaking Down the 1,462% Growth of Stephanie Pipkin with Clay Clark: An EOFire Classic from 2022 - https://www.eofire.com/podcast/clayclark8/    Who is Clay Clark?  Clay Clark is the co-founder of five kids, the host of the 6X iTunes chart-topping ThrivetimeShow.com Podcast, the 2007 Oklahoma SBA Entrepreneur of the Year, the 2002 Tulsa Metro Chamber of Commerce Young Entrepreneur of the Year, an Amazon best-selling author, a singer / song-writer and the founder of several multi-million dollar businesses.  https://www.forbes.com/councils/forbescoachescouncil/people/clayclark/    Where Can You Learn More About Clay Clark? https://www.thrivetimeshow.com/need-business-coach/#coaching-about-founders    Where Can You Read Clay Clark's 40+ Books? https://www.amazon.com/stores/Clay-Clark/author/B004M6F5T4?ref=sr_ntt_srch_lnk_1&qid=1767189818&sr=8-1&shoppingPortalEnabled=true    Where Can You Discover Clay Clark's Songs & Original Music?  https://open.spotify.com/album/2ZdE8VDS6PYQgdilQ1vWTP?si=Am65WUlIQba4OLbinBYo1g

Fix the Foundation Before You Scale: Ryan Caracciolo on the Business Growth Flywheel, Marketing Systems, and Sustainable RevenueIn this episode of Uncomplicated, I sit down with Ryan Caracciolo, Founder & CEO of StriVenta and creator of the Business Growth Flywheel, to unpack why so many businesses stall not because they lack marketing tactics, but because their foundation can't support growth.With over a decade of experience helping small, mid-sized, and enterprise businesses align marketing, sales, and retention systems, Ryan is known for cutting through hype and vanity metrics to focus on what actually moves the revenue needle. From website infrastructure to call tracking to CRM adoption, his work centers on building systems that scale without burning teams out.Ryan is also the creator of Hyperdrive WP, a streamlined website framework designed to eliminate tech debt, improve performance, and give business owners something they actually own without overengineering or bloated subscriptions.This conversation is a must-listen for founders and operators who feel stuck doing “all the right things” but aren't seeing real growth.We cover:Why most businesses try to scale before their foundation is readyThe three non-negotiables for growth: website, call tracking, and a trusted CRMWhy more traffic is often the wrong goal and how less traffic can convert betterThe Business Growth Flywheel and how it creates alignment between marketing, sales, and serviceWhy marketing fails when it's disconnected from sales and customer experienceHow poor CRM adoption quietly kills momentum (and what realistic timelines look like)The hidden cost of tech debt and overbuilt websitesHyperdrive WP and how to ship fast without sacrificing qualityWhy clarity beats cleverness in messaging for both users and GoogleHow consistency, not shiny tactics, separates businesses that scale from those that stallKey Takeaways:Growth doesn't come from more tactics, it comes from better systems.Marketing should support the entire business, not just look good.Quality leads beat high volume every time.CRMs fail when teams aren't aligned, trained, or bought in.Sustainable growth is built methodically, not rushed to market.This is a grounded, tactical episode for founders, business owners, and leaders who want to simplify growth, build trust across teams, and scale without chaos.

In this episode of "The Free Lawyer" podcast, host Gary interviews M&A advisor David Shavzin about how lawyers can prepare their firms for sale or transition. David explains the importance of reducing owner dependency, improving productivity, and building sustainable marketing systems to increase a law firm's value. They discuss strategies for gradual exits, the emotional challenges of leaving a practice, and the need for early planning. David also highlights the value of revenue diversification and assembling a trusted advisory team. The episode offers practical advice for lawyers seeking freedom while preserving their professional legacy.David is an M&A Advisor and Exit Strategist who truly understands what business owners go through when they start thinking about their exit strategy and the real value of what they have built.What makes David stand out is his rare combination of deep M&A transaction experience, strategic planning expertise, and business valuation knowledge. He founded The Value Track to help owners understand and grow their company's value — whether they are planning to exit in two years or ten.He does not just focus on the sale - he helps owners look 3–5 years ahead and build value systematically. It is a practical, forward-looking perspective that most business owners will benefit from, whether or not they are actively thinking about an exit.David's Background and Human Element in Exits (00:01:07) Learning the Importance of Personal Conversations (00:02:27) What Makes a Law Firm Sellable? (00:04:50) Myths vs. Reality of Selling a Law Firm (00:08:12) Optimizing Value and Owner Irrelevance (00:09:40)Productivity, Process, and Marketing Systems (00:12:31)Building a Marketing Machine (00:13:35) The Buyer's Perspective and Value Multipliers (00:15:05) Team Quality and Internal Dynamics (00:17:31) TPersonal Goodwill vs. Enterprise Goodwill (00:20:08) Deal Structures for Gradual Transition (00:22:12) When to Start Exit Planning (00:23:53) Cost of Waiting Too Long (00:25:18) Navigating Post-Sale Identity Crisis (00:26:11) Strategic Exit Planning for Freedom (00:28:12) Most Overlooked Value Creation Strategy (00:29:37) First Steps for Lawyers Considering Exit (00:31:58) Take The Free Lawyer Assessment (10 minutes, completely free):https://www.garymiles.net/the-free-lawyer-assessmentWhat you'll get immediately:✓ Your Professional Freedom Score (out of 300 points)✓ Breakdown across Internal Authority, Sustainable Excellence, and Authentic Practice✓ Personalized action plan in your inbox✓ Specific steps you can take this weekWould you like to learn what it looks like to become a truly Free Lawyer? You can schedule a complimentary call here: https://calendly.com/garymiles-successcoach/one-one-discovery-callWould you like to learn more about Breaking Free or order your copy? https://www.garymiles.net/break-free

Introduction of the Guest Kalen Marie Cotto is a fractional Chief Marketing Officer, author, and the founder of KMC Digital. With more than 20 years of experience in marketing, journalism, and public affairs—including coordinating media in high-pressure environments—Kalen brings a disciplined, no-fluff approach to revenue growth. She is the author of The Revenue Runway, where she helps business owners simplify sales, marketing, and messaging into systems that actually work.

Today, my guest is Charles Gaudet. Charles is the CEO of Predictable Profits. He has helped clients generate over a billion in revenue by solving The Founders Trap where successful entrepreneurs become their businesses biggest bottleneck, and in just a minute, we're going to speak with Charles Gaudet about escaping The Founder's Trap.   https://predictableprofits.com/ https://www.linkedin.com/in/charlesgaudet  

This week, AmSpa founder Alex R. Thiersch, JD, speaks with Jennifer Orechwa, founder and CEO of Salt Marketing, a boutique agency helping medical spas and aesthetic practices turn their story into strategy. Orechwa shares why Salt Marketing chose to focus on aesthetics, how StoryBrand became her go-to approach (she's a certified coach!), and the proven strategies med spas need to build with authenticity. Listen to learn: The five-part framework for a marketing system that attracts, converts and scales; How StoryBrand positions the patient as the hero, and why that matters; Common marketing mistakes med spas make and how to fix them; Affordable resources for small med spa or solo practitioners; AI and how to keep your brand authenticity as you grow. Find more insights at saltmarketing.co and check out the Worth Your Salt podcast. -- Music by Ghost Score

Can a year's worth of hard-won ground marketing lessons help you escape inconsistent patient numbers for good?This episode challenges everything you think you know about ground marketing. Michael unpacks why true, sustainable growth isn't about charming scripts or one-off tactics, it's about building an external operating system for your practice. Discover how moving from random “hit or miss” outreach to a structured model transforms conversations into appointments, and appointments into loyal patients. Drawing on a year's worth of lessons, you'll learn how systems, psychology, and the right ecosystems can form the backbone of a repeatable, team-driven patient acquisition process.We go beyond the basics, revealing the psychology that makes potential patients feel genuinely safe and understood, no matter their background or setting, from bustling cities to close-knit small towns. Learn how to turn “no” into valuable data, adapt your strategies to fit your unique local environment, and integrate authentically with community hubs like gyms, schools, or senior centers. Plus, we break down actionable ways to empower your team, assign clear marketing roles, and track your progress so you can become the practice everyone in your area trusts. If you're ready to replace random acts of marketing with a reliable system that builds real authority, this episode is for you!What You'll Learn in This Episode:Why ground marketing is a system, not a handful of sales tactics.How to implement a flywheel approach for consistent patient flow.The psychological foundations of trust and rejection in marketing outreach.Steps to transition from random outreach to repeatable, data-driven processes.How to leverage schools, gyms, and local hubs to grow your practice.Assigning team roles to create accountability and measurable results.Ways to adapt your ground marketing to urban vs. rural environments.Tracking, reviewing, and improving each stage for predictable growth.Turning every patient interaction into a community-building opportunity.Start your journey to sustainable new patient growth with the best lessons we've learned in a year of ground marketing!‍‍Learn More About the Ground Marketing Course Here:Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Send us a text"Cut the bullsh*t, Marketing isn't rocket science."This is from Kai Stone's website where he specializes in Website Design & Marketing Systems for Contractors.So helping folks with websites and marketing is what Kai is doing now. But how did a Maui kid, kicked out of pretty much every school he was in create such a successful online business? Take a listen as Kai shares his story in this last Nobody Knows Your Story episode of 2025.Kai's Instagram- kaistone808

In this episode, I sit down with Dixie Willard, founder of Poised and Plumb for a candid conversation about the two essential forces that drive a thriving design business: marketing and systems. Marketing brings in clients, but systems keep them happy.Key Takeaways:How to begin documenting your processes without overwhelm or perfectionism.The Best way to streamline your workflow with tools & templates while maintaining a personal, human touch.Why clear communication, internally and with clients, is the ultimate service.How to avoid tech fatigue and choose software that fits your business (not the other way around).Why progress is better than perfection and small steps toward clarity beat inaction every time.You can connect with Dixie on IG at: poisedandplumb

Tired of hustling with no results? Discover how to scale your business without burning out using proven marketing systems, mindset shifts, and client retention strategies that actually work. In this episode of Journey to Legacy, former pro cyclist and 8-figure entrepreneur Draye Redfern shares how he sold a company to Warren Buffett's Berkshire Hathaway, built a profitable agency from scratch, and found freedom through systems and simplicity.Whether you're stuck in scope creep, overwhelmed with marketing chaos, or chasing growth that doesn't feel sustainable, this is your blueprint for scaling smarter, not harder.

Ever felt like your to-do list was running your life instead of the other way around?  This week, Tamara sits down with Erika from Trello, who went from being part of a 10-person product marketing team to leading a two-person powerhouse and somehow became more productive in the process. They unpack how to set real boundaries, build systems that scale (without burning out), and turn chaos into clarity. From choosing the right tools and saying no to endless Slack pings, to developing intentional rituals and co-creating SLAs across teams, Erika shares practical ways to bring sanity back to your workflow. If you've ever wrestled with a launch that didn't hit its mark, struggled to get cross-functional buy-in, or wondered how to make your messaging actually resonate, this is the episode for you.  Follow Erika: LinkedIn: https://www.linkedin.com/in/erika-storli/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In today's episode of Culture Camp, Jason and Vince discuss the challenges and solutions for businesses in Q4 2025, emphasizing the importance of marketing strategies amid economic turmoil. They critique the traditional fractional CMO model, advocating for a more cost-effective, fractional funnel approach. They highlight the need for businesses to understand their Ideal Customer Profile (ICP) and develop targeted marketing strategies. Vince shares a successful case study with a client, detailing how they optimized Meta ads and content creation, leading to significant improvements in ad performance. They also stress the importance of empowering teams with best practices and strategic answers rather than full-time management.Tweetable Quotes:"If where we're driving traffic is capturing and making sales, then we're doing a good job." - Jason Haugen"The best possible marketers are also psychologists." - Vince McCullamIf you found value in this episode, please leave a rating and review, also, don't forget to share it with a friend! Remember to follow us on Instagram for more!

#622 From military spouse to marketing maven, Selena Conmackie turned an unexpected opportunity into a thriving agency! In this episode, host Brien Gearin sits down with Selena, founder of Hauoli-Socially Inspired, to dive into the real-world journey of building a marketing agency from the ground up. Selena shares how she went from 20 years in the restaurant industry to running a successful business helping entrepreneurs create websites and marketing systems that actually work together. From “falling into” marketing as a military spouse to scaling with referrals, testing ads, and managing clients across industries, she reveals the tools, lessons, and mindset shifts that made it all possible! What we discuss with Selena: + Transition from restaurants to marketing + Accidental start in social media management + Building a business as a military spouse + Learning through “YouTube University” and Facebook groups + First clients from referrals and networking + Scaling with websites, ads, and analytics + Balancing a small, family-based remote team + Importance of Google Analytics and data + Differences between Google vs. Facebook ads + Honest client relationships and sustainable growth Thank you, Selena! Check out Hauoli-Socially Inspired at TheHauoli.com. Follow Selena on Instagram and LinkedIn. To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a textMost contractors don't have a marketing problem—they have a systems problem. We sat down with Skip Wilson, CEO of Draft Media Partners and a veteran of iHeart's digital era, to break down how to replace tactic-hopping with a durable plan that compounds. We start with the core: define a real audience, clarify the action you want (calls, forms, financing inquiries), craft messages people actually care about, and then build a channel mix that won't collapse when a platform changes the rules.We get practical fast. If “family-owned” is your headline, you're blending in. Instead, choose a USP that's provable and valuable: same-day installs, weekend hours without overtime, or flexible financing. From there, we map a resilient stack that aligns operations with demand: a CRM that can handle volume, automated nurturing to recover no-shows and slow deciders, strong search visibility, and brand-building through video and audio with precise household targeting. One standout tactic: retarget website visitors with oversized direct mail that lands days after they browse—perfect for bigger, non-urgent purchases like tankless water heaters, where timing and recall close the gap.Measurement is the unlock. We walk through shifting from cost per lead to customer acquisition cost and show how matchbacks connect exposure on CTV, radio, and social to actual new customers. No advanced stack? Use call tracking and a simple monthly CAC baseline to create a meaningful “pass/fail” view. Month one is an educated guess; month two should be optimization, not reinvention. When leads dip, pull pre-planned levers—adjust the audience, rotate offers, move budget up or down the funnel, or trigger targeted mail and outbound—rather than scrambling for “what's new.”If you're ready to stop chasing the most expensive leads in your market and start building a brand people search by name, this conversation is your blueprint. Listen, take notes, and then tell us: what's your current CAC target, and which lever will you pull next? If the show helped, subscribe, leave a review, and share it with a contractor who needs steadier growth.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

In this episode of the Profitable Christian Business Podcast, Doug Greathouse sits down with Jennifer Elia, founder of Lead Funnel Scale and a marketing strategist helping businesses grow through simple, effective, and sustainable strategies. Jennifer shares how her homesteading lifestyle connects to her faith and her approach to marketing. She explains why consistency matters more than chasing viral trends, how systems prevent burnout, and why trust is the foundation of lasting client relationships. With her focus on data, research, and simplicity, Jennifer equips small businesses to create profitable campaigns without gimmicks or overwhelm. You'll discover: Why consistency trumps virality in long-term marketing success How building trust and relationships drives real growth The role of systems in avoiding burnout and scaling smart How data and research optimize campaigns for profit Why small businesses matter for protecting community freedom How Jennifer's faith shapes her client-first approach to business

Are you struggling to keep up with marketing while running your boutique? What if you didn't have to do it all alone? Today I sit down with Kinsey Harris, a former boutique owner who transformed her burnout into a thriving marketing agency, Boutique Bestie Solutions. Kinsey shares her journey from running a boutique to helping retailers master email, SMS, and Pinterest marketing, as well as practical strategies to build strong customer connections and drive sales.  Resources: Boutique Bestie Solutions: Website | Pinterest | Instagram | Facebook Kinsey Harris: LinkedIn Content Machine Sign Up Promo Sign Up Join The Boutique Hub Pink Friday 2025 Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Most entrepreneurs make business decisions based solely on sales data. But I've learned that auditing your entire marketing ecosystem gives you a much clearer picture of what's actually working and what needs to change. In today's episode, I'm walking you through the comprehensive marketing audit framework I use to make informed business decisions in my seven-figure creative agency. This isn't about analyzing individual content performance. It's about taking a 360-degree view of your messaging, positioning, funnel, brand perception, and systems to understand why certain offers aren't converting or why you're attracting unqualified leads. I'm sharing how this audit approach helped me realize that people were buying our rebrand service first, then Sales Studio, when I wanted Sales Studio to be the entry point. That insight led me to completely reposition Sales Studio as campaign support that helps people make money, which then funds their rebrand investment. You'll learn the 5 key areas I audit: service and audience alignment messaging and positioning content performance  conversion points in your funnel visual branding consistency  Plus, I'm breaking down how to use these findings to make strategic decisions about offer direction, platform focus, and whether you need new systems or just need to double down on what's already working. In this episode, we're chatting about: • The 5-part marketing audit framework • How I repositioned Sales Studio  • Beyond vanity metrics  • How audit findings should inform offer direction, platform focus, and resource allocation Connect with me:  Website Join our email list! Instagram Pinterest Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience  

Everyone knows they need to build a consistent lead flow for their business, but few people know what that actually looks like. In this episode, we break down how to build marketing systems for your business into 3 areas: Time Intervals, Trigger Events, and Background systems to help understand the process for getting your marketing to be consistent and systematic!Need help implementing these marketing systems? Schedule a free business analysis meeting with us at www.elitebusinessadvisors.com!

Overwhelmed by marketing your business? Returning guest and TMA mentor Annemie Tonken is back on the podcast today, offering a refreshingly grounded, human-first approach. Originally a live session inside the membership, Annemie shares a powerful framework, the Marketing Windmill, to help creatives finally get consistent, strategic, and aligned in their marketing efforts without burning out. If you've ever felt like you're shouting into the void on social media, or you're drowning in content creation without a clear plan, this one's for you. ✨ Themes Explored ➡️ Why most creatives struggle with consistency and variety in marketing—and how to fix it ➡️ The “Marketing Windmill” framework: social media, email, content, and buzzworthy campaigns ➡️ How AI (including custom GPTs) can support—not replace—your creative process ➡️ Personal branding as a trust-builder: why people connect more with your Costco stories than your portfolio ➡️ Email marketing strategies that actually work, from welcome sequences to lead magnets to consistent sending ➡️ Reclaiming your time by building marketing systems that run even when you're busy being human (or a mom of six) & so much more! Connect with Annemie: Annemie's Website - https://www.thiscantbethathard.com/ Enroll in TMA: Enrollment link - https://themotherhoodanthology.com/photography-mentoring/ Connect with TMA: Website | Membership | Courses: ⁠⁠⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠⁠⁠ Free Community: ⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠⁠⁠⁠ Our Instagram: ⁠⁠⁠⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠⁠⁠⁠ Connect with Kim: Site: ⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠ IG ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox 

He's built empires, burned out, bounced back, and now he's building the future with AI. David Asarnow doesn't play it safe—and in this episode, he proves exactly why that works. From hustling snow-shoveling gigs at age 7 to growing a franchise into one of the hottest in the country, David's story is full of bold moves, brutal lessons, and unfiltered wisdom.David shares pivotal moments that shaped his entrepreneurial DNA, including the humbling day he borrowed his daughter's babysitting money just to keep the lights on. From those tough lessons came powerful insights about leadership, gratitude, and staying ahead of the curve—even when the world turns upside down (hello, COVID). You'll hear how his team's loyalty became a turning point and how being people-first, even in hard times, paid off big.You'll also learn about his time with legends like Tony Robbins and Chet Holmes, how he became a top closing business speaker, and why he believes the next evolution of growth lies in mastering AI. And don't miss the personal side—David's preparing for a 17,000-foot trek in the Himalayas with his son. Buckle up—this one's equal parts business strategy and human story. TakeawaysStart where you are, use what you have: David began his journey with a shovel, a paper route, and sheer determination.Build your team like it's family: In tough times, transparency and trust brought David's team closer—and ultimately fueled a massive rebound.Master one thing, then test another: His business philosophy? Don't chase 10,000 shiny objects—double down on the few that actually work, and always test new ones monthly.AI isn't the future—it's the now: David's latest venture creates branded AI agents that help companies scale faster and smarter.Life beyond business: Success isn't just revenue—David's next big win? Trekking the Himalayas with his son. Chapters00:00 The Entrepreneurial Journey Begins01:55 First Ventures and Lessons Learned05:53 Corporate America: A Stepping Stone09:32 Overcoming Challenges in Business13:58 The Importance of Mentorship18:44 Adapting to Change and Innovation22:32 Personal Growth and Future Aspirations

Learn about his bestselling book, 'No More Average,' and how you can elevate your social circle to achieve greater success. Along the way, Andy shares insights on managing a growing team and integrating AI into business processes. Don't miss this inspiring story filled with actionable takeaways for aspiring entrepreneurs.00:00 Introduction: Elevate Your Social Circle00:45 Meet Andy: Marketing Expert and Entrepreneur01:17 The Power of Webinars in Business02:02 Andy's Entrepreneurial Journey04:05 Building a Successful SaaS Business10:10 Navigating Challenges in Business Growth14:05 No More Average: The Book16:30 Conclusion: Connect with Andy Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

Here's a wild stat to kick things off: According to HubSpot, 61% of marketers say generating traffic and leads is their number one challenge. And yet—some marketers don't just generate leads… they create systems that turn leads into raving fans, repeat buyers, and lifelong customers. That's where today's guest comes in. Seth Greene is a…

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.Want help to market, grow, and scale your business? Schedule a free strategy session.In this episode, I break down exactly why your marketing feels like throwing spaghetti at the wall, and it's probably not what you think. After working with 500+ businesses and generating over $300M in revenue, I've identified three specific types of business owners who get stuck, and chances are, you're one of them. I walk you through my 6-pillar growth framework, which completely transforms how you should think about strategic growth. The part about why most businesses are unknowingly leaving six figures on the table every month? That alone will change your perspective.If you've hit a plateau, feel overwhelmed by execution chaos, or suspect your marketing engine is breaking down under pressure, this episode reveals the systematic approach that fixes it all.We love feedback. Send us a text message. Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

In this episode of the Elevate Media Podcast, Dr. Steven Greene breaks down his powerful “Triangle of Success” framework—Product, System, and Mentorship—and how it can help entrepreneurs monetize their message and build a thriving brand. We explore how giving away real value attracts paying clients, why your greatest asset is your tribe, and how staying consistent and available positions you as the go-to expert in your niche. From nurturing a community to building evergreen content that earns while you sleep, Dr. Greene shares practical, no-fluff strategies to help you turn your message into a movement. Whether you're just starting out or looking to scale, this episode will sharpen your focus and elevate your game. This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.===========================⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.comOur mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

About the Guest(s): Dr. Chad Woolner and Dr. Andrew Wells are the hosts of the Simplified Functional Medicine podcast. Dr. Woolner is known for helping over 300 functional medicine practitioners enhance their practices through a systems-based approach to solving chronic health issues. Dr. Wells, his co-host, has joined forces with Dr. Woolner to assist doctors in growing their businesses and making a significant impact on patient health. Together, they provide valuable insights into the field of functional medicine, focusing on practical solutions that streamline clinical practice, business systems, and marketing strategies. Episode Summary: In this provocative episode of the Simplified Functional Medicine podcast, Dr. Chad Woolner and Dr. Andrew Wells tackle the controversial topic of functional medicine certification, questioning its necessity and value. They delve into the idea that certifications may not be as crucial as practitioners are led to believe, particularly when compared to the importance of having effective business and marketing systems in place. With over 300 successful practitioners under their guidance, Dr. Woolner and Dr. Wells advocate for a more streamlined approach to functional medicine that prioritizes systems and results over formal accreditation. Challenging conventional wisdom, the hosts of the Simplified Functional Medicine podcast argue that effective patient outcomes do not solely rely on formal certifications. They explore the concept that possessing comprehensive clinical knowledge, while important, falls short without robust business strategies and marketing systems. By emphasizing the plug-and-play model of their program, they provide proof of the success achievable when practitioners focus on holistic systems and methods. This episode encourages functional medicine professionals to reassess their approach, ensuring they prioritize tangible patient outcomes and business sustainability over the pursuit of certifications. Key Takeaways: Functional medicine certification programs may not deliver the value practitioners expect, especially without complementary business and marketing systems. Success in functional medicine practice relies heavily on having proven systems in place for patient engagement and business operations. The Simplified Functional Medicine model offers a streamlined approach with ready-made clinical protocols and marketing systems, eliminating the need for practitioners to create these from scratch. Patient outcomes and business success are more effectively driven by practical systems and methods than by formal certifications. The hosts provide real-world examples of practitioners achieving significant results with their model, even without prior functional medicine certification. Notable Quotes: "Getting certified in functional medicine is a scam. There, I said it." - Dr. Chad Woolner "Practitioners want to make a living and earn money by helping solve chronic health issues." - Dr. Andrew Wells "More than a certification, what you really need is a proven system." - Dr. Chad Woolner "If you can't find patients, then I would say pause on the conversation about getting clinically certified." - Dr. Andrew Wells "The most amazing thing was that the patients are getting profound results." - Dr. Andrew Wells Resources: Simplified Functional Medicine - Learn more about the systems-based approach advocated by Drs. Woolner and Wells. Listeners are encouraged to dive deeper into this eye-opening episode to explore how functional medicine practitioners can shift focus towards effective systems over certifications for better patient outcomes and business growth. Stay tuned for more insightful episodes from the Simplified Functional Medicine podcast, where we continue to push the boundaries of traditional healthcare approaches.

In a noisy music industry, artists often find themselves stuck, spinning their wheels with different advice, and not knowing what steps to take to actually hit their goals. And it's not your fault...   In part two of this Creative Juice conversation, Jack sits down with IndieFounder Lead Strategist Jonah McLean to dig deeper into marketing systems that help artists hit their goals! Learn about growing streaming with digital marketing, where to optimize your marketing for chart success, and how to think bigger about your music career.   If you're chasing your goals, trying to figure out your next step, or wondering how the future of music marketing is shifting, this episode is packed with stories from other artists to help!   DISCOVER: How To Think About Growing Your Streaming Numbers Using Digital Marketing Why Streaming Might Not Be Your First Roadblock and How To Find What Is What To Focus On If You're Aiming For Chart Success With Your Releases What Jonah Wishes Every Artist Knew About Music Marketing Why "Direct To Fan" Is Becoming A Buzzword How The Music Marketing Landscape Is Evolving And What To Prepare For Next   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Apply To Work With The IndieFounder Team Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Don't Fall for the Buyer's Trap: Why No-Marketing Businesses Aren't Easy Wins In this episode of Jackquisitions, we dive into a common pitfall many first-time buyers fall for—the belief that a business with little or no marketing is a “goldmine” just waiting to be unlocked. Spoiler: it's not that simple. Using the tongue-in-cheek example of an underwater basket weaving business, we break down the real costs of building out a marketing engine from scratch.Jack unpacks the "buyer's trap": the dangerous assumption that adding marketing will instantly generate revenue. In reality, successful marketing requires time, capital, and deep strategic focus—and that investment often erodes the profit margins buyers were initially excited about. Instead of chasing fixer-uppers, Jack recommends targeting businesses with established marketing systems already in place. It's about buying stability, not a project.Whether you're just starting your acquisition journey or knee-deep in LOIs, this episode is a must-listen for anyone looking to grow through home service business acquisitions without overextending financially.

Email marketing is one of the most powerful tools bloggers can use to grow their audience and drive traffic to their websites. But without the right systems in place, it can feel overwhelming. In this episode of The Ultimate Blog Podcast, Jennifer and Amy welcome Allea Grummert from Duett back to the show. As their resident email marketing expert, she's sharing practical ways to implement email marketing systems at any stage of your blog business.

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