Podcasts about ecommerce brands

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Ross Correia is the Co-founder and CEO of Reactiv, an AI-powered mobile commerce platform. Under his leadership, Reactiv has raised significant seed funding and forged partnerships with major retail brands. Before Reactiv, Ross held sales and leadership roles at companies, including Shopify. He has also been named to Forbes' 30 Under 30 list for retail and e-commerce.  In this episode… Most e-commerce brands believe they own their customers — until ad costs spike, algorithms shift, or attribution breaks overnight. When growth depends on rented attention, even healthy revenue can hide fragile foundations. What allows brands to build durable growth and real customer relationships in an increasingly noisy digital world? Mobile app builder Ross Correia maintains that the strongest brands focus on ownership over optimization — prioritizing direct relationships, reducing friction at every touchpoint, and meeting customers where and when they're most receptive. Brands should stop over-optimizing short-term metrics, design experiences that feel native to how people use their phones, personalize outreach thoughtfully, and choose long-term trust over quick wins. The result is sustainable growth rooted in loyalty, not volatility. In this episode of the Up Arrow Podcast, William Harris talks with Ross Correia, Co-founder and CEO of Reactiv, about building owned customer channels in e-commerce. Ross explains why paid ads create hidden risk, how mobile-first experiences increase retention, and what it takes to build a company — and culture — by choosing the difficult but durable path.

In this episode, I sit down with Chris Brewer, co-founder of OMG Commerce, to break down what's really happening in ecommerce right now. We talk about the explosion of TikTok Shops, Amazon, and influencer-driven sales and why so many brands are confusing fast transactions with real brand building. Chris shares why viral sales don't always translate to long-term success, how chasing shiny marketing objects can kill longevity, and what it actually takes to build a brand that people search for, trust, and stay loyal to. We also dive into the agency versus in-house debate, how to properly vet marketing partners, and why treating agencies like true partners changes everything. This episode is a wake-up call for entrepreneurs who want to stop playing the short game and start building something that lasts. About Chris: Chris Brewer is the co-founder of OMG Commerce, a premier performance marketing agency that works with high seven-figure to nine-figure ecommerce brands. Over the past 15 years, Chris and his team have been invited to speak at Google multiple times and have also presented at Microsoft, placing OMG Commerce in the top one to two percent of agencies worldwide. Chris specializes in ecommerce growth strategy, YouTube and Google Ads, brand longevity, and omni-channel marketing. In addition to agency work, Chris also advises founders and executive teams across industries on leadership, process, and scaling through his consulting work with The Brewer Group, applying the same principles whether a company sells consumer products or operates in traditional industries like oil and gas. Connect with Chris: https://www.linkedin.com/in/momarketer/   About Justin: Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur who built his wealth through real estate, completing nearly 3,000 deals across wholesaling, fix and flips, and long-term rentals. With over 18 years of experience, Justin has generated seven figures in active income and accumulated a diverse real estate portfolio that includes apartment buildings, single-family homes, and commercial assets. His longevity comes from his ability to adapt to changing markets, raise private capital, and build powerful lead-generation systems. Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence. Connect with Justin: Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode #365 - What Percentage of Revenue Should Email Marketing Drive? (Benchmarks for Ecommerce Brands) If you've ever wondered, "Is my email program doing what it's supposed to be doing?" — you're not alone. Because everyone throws around percentages like they're universal truth… "Email should drive 30%." "No, it should be 40%." "Wait, mine is 12%… is that bad?"

Discover how ecommerce brands are using omnichannel marketing automation to dramatically increase brand visibility. From video marketing strategies to influencer partnerships and automated content distribution, learn the proven tactics that are driving measurable growth for online retailers in today's competitive marketplace. Read more at https://ampifire.com/blog/how-to-boost-your-ecommerce-brand-exposure/ AmpiFire City: London Address: London Office 15 Harwood Road, , London, England United Kingdom Website: https://ampifire.com/

What is the (ecommerce) holiday hangover? If December was your biggest month ever, January can feel like something broke overnight.During December sales spike, ads look strong, and dashboards glow green.But January hits and suddenly refunds accelerate, inventory disappears and cash tightens.In this Week in Review, Neil breaks down why December rewards volume but January reveals discipline. You'll learn how post-holiday returns, refund timing, inventory lockups, and fixed expenses quietly crush unprepared ecommerce brands, even after a “record” Q4.If you understand what January is actually showing you, it can become your strongest quarter instead of your worst.

In this video, Jordan West breaks down exactly why your cold traffic is dead and how the brands that win on Meta and TikTok Shop are doing it differently. You'll learn how to build a Creative Mix that the algorithms love — from video, image, and carousel ads to TikTok Shop GMV Max campaigns.We'll cover:

✅ Scaling eCommerce Brands is one of the biggest challenges founders face once they've reached that early traction stage, and in this episode, CPA-turned-eCommerce operator Abir Syed breaks down how entrepreneurs can overcome plateaus, maintain margins, and scale beyond the limits of their own time, energy, and operational bottlenecks. Whether you're struggling with advertising metrics, cash flow forecasting, inventory management, delegation, or 8-figure operations, this conversation delivers clear, experience-backed answers that match exactly what people search for when trying to grow an eCommerce brand effectively.Founders looking for help with scaling eCommerce brands typically ask questions like:• “Why am I stuck at 6 or 7 figures?”• “How do I keep margins healthy when ad costs rise?”• “When should I hire? When should I replace myself?”• “What data actually matters for profitable scaling?”Abir Syed's background—starting in accounting, running an 8-figure eCommerce brand hands-on, moving into advertising, and now running a 70-person eCommerce accounting & CFO firm—makes him uniquely qualified to answer these exact questions. His expertise sits at the intersection of financial clarity, eCommerce operations, and performance marketing, giving founders a blueprint for sustainable growth rooted in real data instead of guesswork.This episode is tailored to the search intent of entrepreneurs who want solutions to:✔ inconsistent cash flow✔ poor understanding of true acquisition costs✔ weak operational systems✔ margin erosion✔ lack of clarity in revenue, profitability, and scaling strategyYou'll learn how Abir identifies bottlenecks, how he advises brands on omnichannel expansion, how to manage the “unglamorous” operational side of scaling, and how founders can break past the mindset barriers that keep them from hitting 8-figure growth. If you're actively researching how to scale your eCommerce business, optimize profitability, and build processes that don't depend on you—this episode gives you the frameworks, insights, and wisdom to take the next leap.⏱️ Timestamps (14:46 Total)00:00 – Intro00:24 – Abir Syed's background & journey01:10 – Running an eCommerce brand end-to-end02:00 – Why founders need better financial data03:00 – Scaling past $3M–$5M revenue04:00 – Why most founders get stuck at 7 figures05:00 – How to keep eCommerce margins healthy06:00 – Accounting → advertising: Abir's shift07:00 – What investors look for in eCommerce brands08:00 – The unglamorous truth of scaling past 8 figures09:10 – Founder trust issues & bottlenecks10:20 – The right level of customer acquisition12:00 – Entrepreneurship & career advice13:30 – Where to follow Abir Syed14:46 – Outro

This is Offer #2 in our 5 Offers series – and it's the one that quietly kills most ecommerce growth. You've got the first sale. Great. But if you're not locking in the second sale quickly, you're bleeding profit and your ad model won't scale. In this episode, Mark and Ian break down: Why the second sale is the linchpin of your LTV How long you've really got before your customer forgets you exist (hint: it's weeks, not months) Examples from 8- and 9-figure brands like Cox & Cox, Goat Milk Stuff, Grenade, and more How to position your second-sale offer so it doesn't just feel like a discount The “earned credit” trick that makes customers want to use their reward before it expires How changing this one offer can make your ROAS model work

Episode #358 - The Essential Guide to Domain Verification for Ecommerce Brands Ever throw a party and forget to tell the bouncer who's on the list? Suddenly your best friends are stuck outside while total randos waltz right in. That's basically what happens when you skip domain verification - and your emails are the ones getting bounced.

#659 What if the simplest, scrappiest tactics could unlock massive success online? In this episode, host Kirsten Tyrrel chats with Kurt Elster, founder of Ethercycle and host of The Unofficial Shopify Podcast, about how he built a thriving agency helping e-commerce brands scale on Shopify. Kurt shares how handwritten letters under shop doors turned into multimillion-dollar opportunities, why niching down is the key to standing out, and how building relationships and showing up consistently built his authority in the Shopify space. They also dig into the power of positioning, the psychology behind great website design, and why doing the uncomfortable things — like showing up, sharing your knowledge, and saying yes to new challenges — creates “luck” in business! What we discuss with Kurt: + Building a business around Shopify + How handwritten letters led to clients + The power of niching down + Turning expertise into authority + Creating “luck” through visibility + Lessons from early entrepreneurship + Why consistency compounds success + Common e-commerce design mistakes + Importance of copy and clarity + Building audience before launching Thank you, Kurt! Check out Kurt Elster at KurtElster.com. Check out Ethercycle at Ethercycle.com. To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

Ad blockers and privacy rules are changing how marketers measure success. ClickMagick breaks down the tech behind modern ad tracking and how clean data helps e-commerce owners stop guessing and start scaling.Visit https://clickmagick.com/go/freetrialoffer for more info. ClickMagick Inc. City: Houston Address: 3120 Southwest Fwy Website: https://clickmagick.com/go/freetrialoffer Phone: +1 213 761 4681 Email: help@clickmagick.com

On this episode, Dots Oyebolu speaks with Erik Huberman, Founder and CEO of Hawk Media. Erik has built and scaled one of the most recognized marketing consultancies, helping over 4,700 brands generate nearly $3 billion in revenue. Named in Forbes' “30 Under 30” and Inc.'s “Top 25 Marketing Influencers,” Erik shares how marketers can apply the “Hawk Method” — awareness, nurturing and trust — to drive measurable growth in today's crowded landscape.Key Takeaways:00:00 Introduction.03:12 Gen Z values individualism and customization above broad generalizations.06:36 Social media fuels unrealistic expectations and comparison culture.09:21 Influencer marketing thrives because people seek third-party validation.12:40 Word of mouth remains the most powerful marketing driver.16:09 The Hawk Method: awareness, nurturing and trust build brands.20:34 Data-driven decisions: “stop using yourself as a case study”.24:02 ROAS metric fails without factoring in purchase cycle length.27:30 AI marketing tools reveal low-hanging fruit and fix problems.30:39 Building lasting business relationships matters more than quick results.Resources Mentioned:Erik Hubermanhttps://www.linkedin.com/in/erikhuberman/Hawk Media | LinkedInhttps://www.linkedin.com/company/hawkemedia/Hawke Media | Websitehttps://www.hawkemedia.com"Forbes' “30 Under 30”https://www.forbes.com/profile/erik-huberman/Inc.'s “Top 25 Marketing Influencers”https://www.inc.com/dave-kerpen/25-marketing-influencers-who-will-help-you-dominate-2016.htmlInsightful Links:https://www.shopify.com/ca/blog/go-to-market-strategyhttps://shopoteque.com/b/5-key-components-of-a-successful-go-to-market-strategy-for-e-commerce-tipshttps://coschedule.com/marketing-strategy/marketing-strategy-examples/red-bull-marketing-strategy Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

In this episode, I chat with Ritu Java, founder of PPC Ninja, about how top ecommerce brands are using AI to scale faster and smarter. We dig into real-world examples of how automation and data-driven tools are transforming ad management, product research, and day-to-day operations. Whether you're running a seven- or eight-figure store, you'll learn how to use AI to save time, cut costs, and unlock new growth opportunities. What You’ll Learn Discover how 7 and 8 figure ecommerce brands are using AI to automate growth and improve efficiency. Learn practical ways to apply AI to ad management, product research, […] The post 610: How To Use AI To Scale 7 & 8 Figure Ecommerce Brands With Ritu Java appeared first on MyWifeQuitHerJob.com.

Summary:James & Paul delve into the evolving landscape of agentic commerce, with agency leaders Chris Marshall of Onstate and Liam Quinn of Visualsoft.The podcast focuses on the recent integration of OpenAI's technology with Shopify. The discussion highlights the potential impact of AI-driven commerce on ecommerce brands, emphasising the need to sift through the hype to understand the practical implications. Key points include the exploration of AI's role in enhancing the shopping experience, the challenges of trust and adoption, and the potential for AI to transform product discovery and purchasing processes.Learn about the strategic considerations for brands in adopting AI technologies, such as the importance of maintaining structured product data and the potential for AI to complement existing sales channels. The conversation also touches on the competitive dynamics between tech giants like Google and OpenAI, and the evolving role of platforms like TikTok in product discovery. The episode concludes with a call for brands to focus on foundational elements like data quality and user experience to effectively leverage AI in commerce.Key discussion points:There is a lot of hype around AI, but practical applications are still emerging.Trust in AI technologies is crucial for consumer adoption.The checkout experience is complex and needs to be optimised.Product discovery through AI can change consumer behaviour.Brands must maintain a strong presence to foster loyalty.Structured data is essential for AI to function effectively in ecommerce.AI can enhance convenience but may not replace traditional shopping experiences.Businesses should focus on solid data foundations before adopting new technologies.Chapters:[00:35] Introduction to Agentic Commerce and AI Checkout[03:30] Understanding the Hype: AI's Role in Ecommerce[06:05] The Practical Implications of AI in Shopping[09:30] Trust Issues in Agentic Commerce[12:00] Adoption Challenges and Consumer Behaviour[15:10] Commercial Opportunities and Limitations[27:40] The Challenge of Customer Experience in AI[30:45] Navigating Payment and Fulfilment Challenges[36:25] The Importance of Data Structure [38:30] Practical Steps for Brands in the AI Era[42:15] Security Concerns and Best Practices in AI

Podcast summary:It's hard to keep customers happy, and coming back for more. Businesses are constantly seeking innovative ways to enhance customer experience and drive growth. In our latest podcast, we delve into a transformative approach with insights from Martin Newman, one of the world's leading authorities on customer centricity.Martin challenges the traditional mindset of viewing investment in people as a cost line. Instead, he advocates for a paradigm shift where people are seen as profit centers. This perspective focuses employee on shared outcomes, enhancing customer experience and driving tangible business growth. By investing in their teams, ecommerce brands can unlock the potential of their workforce, leading to improved customer interactions and increased profitability.Throughout the episode, Martin shares actionable insights and real-world examples of how businesses can implement this mindset shift. He emphasises the importance of empowering employees, fostering a culture of innovation, and aligning business strategies with customer needs. By doing so, ecommerce brands can create a competitive edge and build lasting relationships with their customers.Join us as we explore this groundbreaking approach to customer experience and discover how viewing people as profit centres can revolutionise your ecommerce business. Tune in to gain valuable insights from an industry thought leader, and learn how to transform your customer experience strategy for success.Key discussion points:1. Customer experience has evolved to be more customer-centric.2. Many businesses still operate in silos, hindering customer experience.3. Measuring customer experience should focus on long-term value, not just productivity.4. Company culture is crucial for employee engagement and customer satisfaction.5. Engaging employees in cultural change leads to better outcomes.6. Successful brands create emotional connections with their customers.7. Technology should be used strategically to enhance customer experience.8. AI can improve efficiency and personalisation in customer interactions.9. Customer lifetime value should be prioritised over short-term gains.10. A mindset shift is needed to view customer experience as a profit centre.Chapters:[00:45] Introduction to Martin Newman and His Expertise[04:40] The Evolution of Customer Experience[10:50] Measuring Customer Experience Effectively[16:25] The Importance of Culture in Business[22:25] Driving Change and Transformation in Organisations[27:15] The Importance of Employee Engagement[29:30] Building Brand Loyalty Through Purpose[34:55] The Role of AI in Customer Experience[48:40] Transforming CX from Cost Center to Profit CenterSubscribe to our LinkedIn newsletter: https://www.linkedin.com/newsletters/inside-commerce-7126171854813188096/

#577 Want to build a thriving Google Ads agency with real results? In this episode, host Brien Gearin sits down with Shri Kanase, founder of Yoru Marketing and YouTube educator, to unpack how he built a 7-figure agency rooted in real e-commerce experience. Shri shares his journey from dropshipping in high school to scaling high-ROAS Google and Bing ad campaigns for brands doing $50K+/mo. He breaks down how to find your niche, attract clients organically, price for profitability, hire global talent, and adapt to AI's evolving role in paid search. Whether you're starting an agency or scaling one, this episode is a masterclass in strategic, data-driven growth! What we discuss with Shri: + Shri's start in e-commerce as a teen + Transition from brand owner to agency founder + Importance of niche-specific agency focus + How he got his first client from YouTube + Offering Bing Ads as a strategic differentiator + Pricing models: retainer + ad spend percentage + Hiring and managing a lean global team + Why he avoids working with unproven startups + Adapting to AI in Google Ads and search + High-ROAS opportunities with Bing for certain niches Thank you, Shri! Check out Yoru Marketing at YoruMarketing.com. Follow Shri on Instagram. Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

If you've hit $10K months but can't seem to grow beyond it, this episode is for you. It's one of the most common plateaus I see as an e-commerce coach, and today I'm breaking down exactly why it happens (spoiler: it's not just about working harder) and how to move past it with clarity and confidence. This isn't theory. It's based on real conversations with clients, my own journey scaling and selling a fashion brand, and the patterns I see every week inside my mastermind. Inside this episode, I'll walk you through: The hero product blind spot that keeps you stuck in “creating mode” instead of scaling Why under-spending on proven ads might be the real reason your growth has stalled The surprising cost of doing everything yourself and how to start stepping into your CEO role What happens when you don't have a clear end goal (and how to fix it fast) Whether you're still figuring out your bestsellers or already seeing results but can't scale further, this episode will help you spot where the real bottlenecks are and what to do next. ✨ Want the step-by-step breakdown? Grab my free guide Deconstructing a Million-Dollar-a-Year Online Fashion Store at jodieminto.com Links & resources:

Neil Twa is the Co-Founder of Voltage Holdings, which invests in and acquires ecommerce brands and SaaS brands.

Tools Mentioned in This Episode:Customer Service:• Gorgias AI Agent ($360/month for 1,200 automated resolutions)• Tidio (Multi-channel AI chatbots)• Yuma AI (Shopify-specific, integrates with Zendesk)Personalization:• Algolia Recommend (Real-time personalization engine)• Luigi's Box (AI-powered product recommendations)• Octane AI (Interactive product quizzes)Inventory Management:• Prediko (AI inventory management for Shopify)• Genie (Inventory planning and analysis)• Polar Analytics (Data analytics with "Ask Polar" AI)Fraud Detection:• Signifyd (Guaranteed Fraud Protection)• Riskified (AI-driven fraud detection and chargeback protection)Visual Search:• ViSenze (Visual search for Shopify stores)• Snap Search (AI-powered visual product search)Marketing Automation:• Klaviyo AI (Omnichannel personalized campaigns)• Shopify Magic (Comprehensive marketing content generation)• Jasper (On-brand content creation)Dynamic Pricing:• Pricefy (Dynamic pricing platform for e-commerce)Ad Creative Optimization:• AdCreative.ai ($29/month, #1 AI ad creative platform)• QuickAds (Rapid AI ad creation for multiple platforms)Conversion Rate Optimization:• VWO Copilot (AI assistant for CRO)• FERMÀT (Personalized post-click experience optimization)

Viele 7-Figure E-Commerce Brands kämpfen mit einem verborgenen, aber entscheidenden Problem. Was, wenn genau dieser Faktor den Unterschied zwischen Rekordumsätzen und Stillstand ausmacht? In dieser Episode von ECOM SECRETS enthüllen wir die essenziellen Strategien, die nur erfolgreiche Unternehmer kennen. Bleib dran, um das Geheimnis zu lüften! --- Hol dir noch mehr wertvolle Insights mit unseren kostenlosen Ressourcen: 8-Figure Checkliste: www.ecomcheckliste.de ECOM SECRETS Buch: www.ecombuch.de ECOM INSIDER Newsletter: www.ecomhouse.com/newsletter Kostenloser Strategie Call: www.ecomhouse.com/skalierungs-call Wenn du Fragen an Daniel Bidmon hast oder möchtest, dass er und sein Team dir bei der Skalierung deines Onlineshops helfen, dann vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com Daniel Bidmon und sein Team aus 35 A-Level Mitarbeitern und exklusiver Meta Business Partner auf höchstem Level, hat seine Agentur ECOM HOUSE GmbH über 1 Milliarde Euro E-Commerce-Umsatz für ihre Kunden generiert. In seinem Nr.1 E-Commerce Podcast in der DACH-Region zeigt er dir, wie du dein Marketing so optimierst, dass du profitabel auf 7 und 8-stellige Umsätze skalierst – mit bewährten Meta Ads-Strategien, präziser Kundenansprache und weiteren Erfolgsgeheimnissen.

Your customer list is your most powerful asset when it comes to Google Ads, and sharing that information with Google unlocks a wealth of opportunities for effective audience targeting. In this episode, we dive deep into the often-overlooked world of audience targeting, exploring how it can significantly enhance your advertising strategy. We've got Jyll Saskin Gales, a Google Ads expert and author, sharing her insights and experience, including how your customer data can inform smart bidding algorithms and optimize your campaigns.Audience targeting in Google Ads is a topic that often doesn't get the attention it deserves, yet it holds immense potential for eCommerce businesses looking to optimise their ad performance. A key takeaway from our conversation with Jyll is the impact of sharing your customer list with Google. This list is not just a collection of emails; it represents a powerful asset that informs Google's bidding algorithms and unlocks features like optimised targeting. Jyll emphasizes that for eCommerce retailers leveraging this customer data can significantly enhance ad effectiveness.Transitioning into practical applications, Jyll shares real-world examples of how businesses can utilize Google's audience targeting capabilities, illustrating that understanding who your target audience is can lead to better engagement and conversion rates. The conversation also touches on the importance of keeping your customer lists updated and utilizing Google's automation features to stay competitive. By the end of the episode, listeners are equipped with not only theoretical knowledge but also practical tips that can be immediately implemented to boost their Google Ads campaigns.Whether you are a small business or a larger retailer, this episode is packed with insights that can drive your marketing efforts forward.Takeaways:Your customer list is an invaluable asset that can greatly enhance your Google Ads campaigns.Sharing your customer list with Google unlocks features that can optimise bidding and targeting strategies.Audience targeting is essential for eCommerce success, especially with Google Ads evolving rapidly.Utilizing Google's audience segments can help you reach specific demographics and interests effectively.Always keep your customer data updated to maximize the potential of automated targeting in Google Ads.Understanding how to leverage Google audiences will give you a competitive edge over your rivals.Find the notes here: https://keepopt.com/260Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Forming your company is an often required step for e-commerce sellers, whether you're a us citizen or selling in US markets from overseas. In this short video I'll be walking you through the importance of forming an LLC and how you can form one, along with a US business address and bank account

Most Amazon FBA sellers say they're building to exit—but few are building a brand someone actually wants to buy.   Ryan Condie from QuietLight joins as a micro-guest to share real-world insights from buying and selling dozens of brands. He reveals the hidden red flags that kill deals—and what sellers can do now to prepare for a successful exit in the next 12–24 months. In this episode, Andy and Ryan break down what buyers really care about when evaluating e-commerce brands for acquisition in 2025. From clean financials and profit margins to platform diversification and operational independence, you'll learn what makes or breaks your brand's valuation.   If you're serious about building a sellable Amazon or e-commerce brand, this episode gives you the blueprint.   Reach out to Ryan@quietlight.com for a no-hassle, no-strings-attached valuation call. He's helped 7 entrepreneurs exit this year already.    Book your free Amazon brand audit at www.weavos.io to get 3 custom action steps to increase your brand's value and exit potential.

Amazon is powerful—but it's not the whole game.   In this episode, Andy breaks down the key differences between building an Amazon-first brand and building a true e-commerce brand. From platform dependency and customer ownership to exit multiples and long-term equity, this episode helps sellers see the bigger picture.   You'll learn: Amazon Brands Vs. E-Commerce Brands. What's the difference? The temptation to stay on Amazon Why this matters in 2025 How to evolve if you're Amazon first Questions to ask yourself   If you're serious about scaling your business beyond Amazon, this is a must-listen episode.   All my resources are right here to help! www.andyisom.com  

Discover the value-packed E-Commerce Coffee Break newsletter in this milestone 400th episode!  Host Claus Lauter shares how his twice-weekly newsletter helps busy online sellers stay informed in just 3-5 minutes of reading time.  The newsletter includes curated e-commerce news, podcast episode highlights, and educational tips to improve your online business. Sign up for free at https://newsletter.ecommercecoffeebreak.com/Topics discussed in this episode: What makes this newsletter unique: Curated from 50+ sources in 3–5 mins. How the newsletter is structured: News, podcast picks, education. Why twice-weekly works: Frequent, not overwhelming. What value it provides: Time-saving insights for busy sellers. How it complements the podcast: Direct links to episodes. What premium subscribers get. How the community helps: Connect with fellow merchants. What the readership looks like: 8,100+ and growing. Why feedback matters: Claus replies to every email. Links & Resources Newsletter: https://newsletter.ecommercecoffeebreak.com/Website: https://ecommercecoffeebreak.com/LinkedIn: https://www.linkedin.com/company/ecommerce-coffee-break-podcast/X/Twitter: https://twitter.com/ecomcoffeebreakInstagram: https://www.instagram.com/ecommercecoffeebreak/Get access to more free resources by visiting the show notes athttps://tinyurl.com/jvkjpfxmSUPPORT OUR SPONSORThis episode is sponsored by Ahrefs — the all-in-one marketing intelligence platform trusted by SEO professionals, content creators, and digital marketers around the world. Whether you're doing keyword research, checking backlinks, or analyzing competitors, Ahrefs gives you the tools to make smarter marketing decisions.

In this episode, we dive into the impact of tariffs on e-commerce brands.Olivier Grinda, Chief Operating Officer at Clearco, shares insights on how these extra costs can hurt profit margins and offers practical strategies for handling the situation. He explains what tariffs are, how they affect brand profits, and why waiting for market conditions to stabilize might be riskier than taking immediate action. Olivier provides valuable advice on financing options that can help businesses weather these challenging times.Topics discussed in this episode: How tariffs cut into your e-commerce profits. Why grasping protectionism's past is key to judging tariffs. How passing costs to customers can hurt demand and loyalty. How to share tariff costs with manufacturers. Why shifting production to Vietnam or Cambodia is so hard. How new shipyard taxes on Chinese vessels will disrupt shipping. What dangers come from “waiting and seeing” during trade shifts. How Clearco's revenue financing can stabilize your cash flow. Why underwriters use margins, reserves, and trends to set rates. What it means to be “mindfully aggressive” in a tariff crisis. Links & Resources Website: https://clear.co/LinkedIn: https://www.linkedin.com/company/getclearco/X/Twitter: https://x.com/getclearcoFacebook: https://www.facebook.com/getclearcoGet access to more free resources by visiting the show notes athttps://tinyurl.com/usakn83jSUPPORT OUR SPONSORThis episode is sponsored by Ahrefs — the all-in-one marketing intelligence platform trusted by SEO professionals, content creators, and digital marketers around the world. Whether you're doing keyword research, checking backlinks, or analyzing competitors, Ahrefs gives you the tools to make smarter marketing decisions.

Discover how to navigate e-commerce outsourcing to streamline operations and scale your business. Siva Balakrishnan, founder and CEO of Vserve with over 20 years of e-commerce outsourcing experience in the US market, shares strategies for brands at different growth stages. Learn how the right partner can help optimize supply chain management, expand to multichannel selling, and improve profitability while navigating today's complex omnichannel marketplace.Topics discussed in this episode: How to boost EBITDA and ad returns as your brand grows. What smart outsourcing looks like at each business stage. How to build a strong supply chain with tech and people. What shifts when moving from single-channel to omnichannel. Why knowing marketplace quirks fuels multichannel growth. How to stay clear and open when working with outsourcers. What makes a mid-market ecom brand ideal for outsourcing. How to pick between retainer and project pricing. What steps to take to start outsourcing with lasting results. Links & Resources Website: https://vservesolution.com/LinkedIn: https://www.linkedin.com/company/vservesolution/posts/LinkedIn: https://www.linkedin.com/in/siva-balakrishnan-38216b1/Facebook: https://www.facebook.com/vservesolution1Get access to more free resources by visiting the show notes athttps://tinyurl.com/2satzjt7SUPPORT OUR SPONSORThis episode is sponsored by Ahrefs — the all-in-one marketing intelligence platform trusted by SEO professionals, content creators, and digital marketers around the world. Whether you're doing keyword research, checking backlinks, or analyzing competitors, Ahrefs gives you the tools to make smarter marketing decisions.

In this episode of the Inner Edison Podcast, host Ed Parcaut sits down with Simon Phillips, a New Zealand-based entrepreneur with a remarkable journey through the highs and lows of building e-commerce brands and agencies. Simon opens up about launching his first successful brand at 19, scaling it to seven figures, and then losing it all—only to bounce back with a new agency and, ultimately, a powerful accelerator program for e-commerce businesses. Through candid discussions, Simon shares hard-earned insights on what it really takes to build, lose, and rebuild both business and self-belief. The conversation covers the pitfalls of working with agencies, the shift to training internal teams, the power of niching down for business growth, and the crucial balance between personal development and professional success. You'll also hear their thoughts on leveraging AI, building community, and why focusing on your core customer is more important than ever. Whether you're an entrepreneur, marketer, or anyone seeking inspiration through adversity, Simon's story and Ed's wisdom will leave you with valuable takeaways on resilience, reinvention, and the importance of both inner and outer work in business. Learn more about Simon Phillips at E-commerce Accelerator. Tune in, get inspired, and discover why your greatest confidence often comes from your greatest defeats.  **Contact Ed Parcaut:** -

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, we dive into a genius solution for handling open box returns. Brad Sorock, e-commerce veteran and creator of the Shopify app "Returns for Sale," shares how his app helps merchants easily sell returned items at discounted prices. Learn how his unique tool transforms a common e-commerce headache into a revenue opportunity while supporting sustainability by keeping returned products out of landfills.Topics discussed in this episode: Why efficient open box returns matter.How drip pricing optimizes product sales.Why different industries struggle with returns.How seamless Shopify integration simplifies processes.Why customer service is a top priority.How location independence shapes business strategy.Why eco-consciousness drives app development.What challenges exist in marketing the app.Links & Resources Website: https://returnsforsale.com/Shopify App Store: https://apps.shopify.com/returnsforsaleLinkedIn: https://www.linkedin.com/in/brad-sorock-7054a02/Get access to more free resources by visiting the show notes athttps://tinyurl.com/27n38ef9SUPPORT OUR SPONSOR This episode is sponsored by Ahrefs — the all-in-one marketing intelligence platform trusted by SEO professionals, content creators, and digital marketers around the world. Whether you're doing keyword research, checking backlinks, or analyzing competitors, Ahrefs gives you the tools to make smarter marketing decisions.

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, we dive into how to create an effective cross-selling strategy to boost your online store's average order value. Our guest Varun Kundra, co-founder of AfterSell, shares practical insights on the psychology behind successful upselling and cross-selling. He explains different ways to implement these strategies - in cart, at checkout, and post-purchase. Varun also introduces an innovative "network offers" feature that lets merchants earn passive income by displaying relevant third-party offers on their confirmation pages. Learn how personalization, timing, and presentation can significantly impact your cross-selling success.Topics discussed in this episode: How to get the right cross sell offer. What are the types of cross sell offers. Why cross selling will boost your AOV. How to implement cross-selling post-purchase. Why post-purchase timing creates the perfect upsell opportunity. How to monetize your thank-you page with other brands' products. Why smart merchants are becoming mini retail media networks. The most effective post-purchase upsell implementation revealed. How to earn passive income displaying 3rd party offers on Shopify. Links & Resources Website: https://www.aftersell.com/Shopify App Store: https://apps.shopify.com/aftersellLinkedIn: https://www.linkedin.com/in/vk1/X/Twitter: https://x.com/varkundraGet access to more free resources by visiting the show notes athttps://tinyurl.com/hha27ypzSUPPORT OUR SPONSORTry Brevo for free or use code ECB for 50% off Starter & Business Plans (first 3 months, annual plan).

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, Yi Hung Lin (Jeffrey), founder of AB Convert, breaks down how A/B testing helps you grow a Shopify store the smart way. Jeffrey explains how smart testing can significantly boost your profits. Learn how to make data-driven decisions about pricing, shipping thresholds, and other key factors that can increase conversion rates by 10-15% without spending more on advertising. Topics discussed in this episode: What makes A/B testing a scientific growth tool. How simple tests like banner copy swaps yield conversion data. Why starting with a clear hypothesis and the Store Growth formula matters. What native Shopify experiments AB Convert enables. Why only about 7% of tests are expected to win. What test duration to aim for—10K sessions or 200 orders. Why pre-test prep like theme cleanup and code audits is important. How real case studies—like 5% price hikes or AOV boosts—prove ROI. Links & Resources Website: https://www.abconvert.io/ Shopify App Store: https://apps.shopify.com/a-b-convert-price-a-b-test LinkedIn: https://www.linkedin.com/in/yi-hung-lin-040889138/ X/Twitter: https://x.com/billionxdev Get access to more free resources by visiting the show notes athttps://tinyurl.com/5ajsjnpn SUPPORT OUR SPONSOR This episode is sponsored by Ahrefs — the all-in-one marketing intelligence platform trusted by SEO professionals, content creators, and digital marketers around the world. Whether you're doing keyword research, checking backlinks, or analyzing competitors, Ahrefs gives you the tools to make smarter marketing decisions.

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, email marketing expert Gavin Hewitson reveals how to boost conversions by treating customers and non-customers differently in your email campaigns. Learn why reiterating offers to non-customers is crucial for getting that difficult first purchase, and why most brands miss this simple yet powerful segmentation strategy. Gavin shares his expertise on creating effective welcome flows, optimizing popup forms, and building email strategies that drive real results through personalized customer journeys. Get Access to 70 Fully Editable Email Templates for FREE: https://in-box.co.nz/newsletter/Topics discussed in this episode: Why treating all subscribers the same hurts conversionsWhat customer vs. non-customer segments reveal about revenueHow repeating signup offers speeds up first purchasesWhat a high-performing welcome series looks likeHow popups and flyouts boost both signups and salesWhy showing the discount code on-site works betterWhat zero-party data unlocks for personalizationHow storytelling + segmentation drive deeper engagementKey KPIs to set when hiring an agency (and revenue-share red flags)How small flow tweaks lead to long-term revenue growthLinks & Resources Website: https://in-box.co.nz/70 Fully Editable Email Templates for FREE: https://in-box.co.nz/newsletter/LinkedIn: https://www.linkedin.com/in/gavin-hewitson-bb561685/X/Twitter: https://x.com/KlaviyodeepdiveYouTube: https://www.youtube.com/@GavinhewitsonsemailGet access to more free resources by visiting the show notes athttps://tinyurl.com/2s5d677dSUPPORT OUR SPONSORTry Brevo for free or use code ECB for 50% off Starter & Business Plans (first 3 months, annual plan).

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this solo episode, Claus Lauter takes you through his e-commerce and podcasting journey. With 20 years of experience in digital marketing, he discusses founding a SaaS startup and running a seven-figure Shopify store. Claus dives into the origins and evolution of his podcast, its current success, and explains why podcasting is a powerful tool for businesses—despite the long-term commitment it demands.Topics discussed in this episode: Why podcasting helps DTC brands build stronger customer ties. How low eCommerce margins risk your business without income diversity. Why podcasting beats social media for lasting engagement. Why even top eCommerce brands face cash-flow issues. How content creation yields better margins than online stores. Why merchants should prioritize profit over revenue. What true consistency means in building a content brand. Links & Resources Website: https://ecommercecoffeebreak.com/ LinkedIn: https://www.linkedin.com/company/ecommerce-coffee-break-podcast/ X/Twitter: https://twitter.com/ecomcoffeebreak Instagram: https://www.instagram.com/ecommercecoffeebreak/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/2sh92ykhSUPPORT OUR SPONSORTry Brevo for free or use code ECB for 50% off Starter & Business Plans (first 3 months, annual plan).

4 - Google just dropped major Google Merchant Center updates—are you ready?In this episode, we break down what these changes mean for eCommerce brands, especially when it comes to email marketing, audience segmentation, and growing your owned channels.Joining us is Tanya Chandik, an eCommerce Strategist who's seen firsthand how platforms evolve.Tune in to learn how to turn these updates into a competitive edge and avoid costly mistakes.Watch the full episode here! WIN a FREE Email Design Transformation for Your Brand: https://flowium.com/giveaway Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---Expanding into international markets can jumpstart growth for e-commerce brands, but proper systems are crucial for managing the increased complexity. In this episode, Sharoon Thomas, founder and CEO of Fulfil, explains what it takes to successfully scale globally. He shares insights on when to transition from simple systems to more robust solutions, how to manage multi-entity operations, and the importance of balancing business complexity with effective technology infrastructure. Topics discussed in this episode: Why scaling internationally is harder. How returns management becomes critical. What determines if a market is worth it. Why multiple legal entities become necessary. How to recognize when spreadsheets limit growth. Why multi-warehouse inventory creates visibility issues. What makes multi-channel selling complex. How open APIs outperform traditional ERPs. Why real-time financial visibility matters. What implementation approach prevents ERP failure. Links & Resources Website: https://www.fulfil.io/ LinkedIn: https://www.linkedin.com/company/fulfil-io/ LinkedIn: https://www.linkedin.com/in/sharoonthomas/ X/Twitter: https://x.com/Sharoonthomas Get access to more free resources by visiting the show notes athttps://tinyurl.com/46ur2mejSUPPORT OUR SPONSORTry Brevo for free or use code ECB for 50% off Starter & Business Plans (first 3 months, annual plan).

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, we dive into the changing world of global e-commerce shipping as trade policies shift. Our guest, Erez Sages—founder and CEO of iBundle—shares insights on adapting to new international shipping rules, including the effects of recent U.S. trade changes. He explains how AI-driven logistics are cutting delivery failures, streamlining cross-border routes, and lowering costs for online sellers. Erez also breaks down smart strategies for managing multi-platform sales, simplifying returns, and being upfront with customers about shipping costs. Topics discussed in this episode: Why eCommerce sellers must adapt to new trade laws. How AI prevents failed deliveries and shipping issues. What makes returns hard and how to simplify them. Why duties at checkout hurt sales and how to fix it. How to manage shipping across multiple platforms. Why postal shipping no longer works for eCommerce. How automation saves time on shipping decisions. Links & Resources Website: https://www.ibundle.net/ Shopify App Store: https://apps.shopify.com/ibundle?st_source=autocomplete LinkedIn: https://www.linkedin.com/in/erez-sages-358642b7/ Facebook: https://www.facebook.com/profile.php?id=100077930402227 Get access to more free resources by visiting the show notes athttps://tinyurl.com/35xj2tvhMORE RESOURCES Enjoying this episode? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ Store Optimization Beginners Guide: Instant PDF Download! It's FREE.

Americans are dealing with tumultuous change. For an ecommerce ad agency, that means navigating the same tariff craziness, the Meta ad platform going haywire, seeing Temu ads pulled from the US market and AI solutions making a bid to replace human agency services.

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, we explore the impact of negative reviews on Amazon sellers and how to effectively manage them. Our guest, Shane Barker, CEO and founder of Trace Fuse, shares insights from his 20+ years in marketing and his pioneering work with the first Amazon TOS-compliant negative review removal system. Shane discusses the challenges sellers face with unfair and fraudulent reviews and offers strategies to protect and grow your brand on Amazon. Visit the TraceFuse Amazon Review Checker at https://tracefuse.ai/amazon-review-checker/ Topics discussed in this episode:Why negative reviews impact more than ratings - affecting BSR, PPC costs and sales by up to 50%. How Trace Fuse removes Amazon TOS-violating reviews while staying compliant. What competitor attacks look like - strategic negative reviews before Prime Day or product launches. How to differentiate between valuable negative feedback and fraudulent reviews. Why proactive review monitoring prevents sales losses before they happen. What makes supplements, beauty and pet products most vulnerable to review manipulation. How Amazon's review guidelines determine which reviews qualify for removal. Why DIY review removal has such a steep learning curve with Amazon. How Trace Fuse achieved 13,000+ review removals for 500+ clients. What sellers should consider before investing in professional review management. Links & Resources Website: https://tracefuse.ai/LinkedIn: https://www.linkedin.com/company/tracefuse/LinkedIn: https://www.linkedin.com/in/shanebarkerX/Twitter: https://twitter.com/shane_barkerInstagram: http://instagram.com/shanebarkerGet access to more free resources by visiting the show notes athttps://tinyurl.com/mr2xyvjzMORE RESOURCES Enjoying this episode? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ Store Optimization Beginners Guide: Instant PDF Download! It's FREE.

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, we dive into how AI can boost your organic traffic and improve your SEO strategy. Mike Simmons, CEO of Plug In Useful, shares insights on using AI tools to help Shopify store owners compete in the crowded SEO landscape, save time on optimization, and grow organic traffic without relying on paid ads. Discover how Plug In AI makes SEO accessible and affordable for e-commerce businesses of all sizes.Topics discussed in this episode:- Why is organic traffic still hard for Shopify brands to get.- How does Google's ad focus impact your SEO strategy.- What mindset do you need to win in SEO today.- Why is AI the key to faster, easier SEO.- How does Plug In AI optimize Shopify content automatically.- What's the best mix of AI and manual SEO control.- Why you must speak to both customers and Google bots.- How AI can optimize 20,000 SKUs in hours.- What results can you expect in the first 60 days.- Why now's the time to prioritize SEO for long-term growth.Links & Resources Website: https://pluginuseful.com/Shopify App Store: https://apps.shopify.com/plug-in-ai-seo-optimizerGet access to more free resources by visiting the show notes athttps://tinyurl.com/3uz99evmMORE RESOURCES Enjoying this episode? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ Store Optimization Beginners Guide: Instant PDF Download! It's FREE.

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ --- In this episode, we explore how sending free products to micro influencers can effectively scale your eCommerce brand. William Gasner, co-founder and chief marketing officer of Stack Influence, shares his expertise on why brands are shifting from celebrity endorsements to micro influencers.  William explains how to find the right influencers, compensation models that work, and strategies for leveraging influencer marketing to improve marketplace visibility and drive authentic engagement. If you're looking to automate and scale micro-influencer marketing sign up for Stack Influence at stackinfluence.com.Topics discussed in this episode: - Why micro influencers matter. - How to find influencers. - What compensation models work. - How to manage influencers. - How trust affects marketing. - How marketplaces reward visibility. - Why Amazon ranking matters. - What Stack Influence offers. Links & Resources Website: https://stackinfluence.com/Instagram: https://www.instagram.com/stackinfluence/LinkedIn: https://www.linkedin.com/in/william-gasnerX/Twitter: https://x.com/stackinfluenceGet access to more free resources by visiting the show notes athttps://tinyurl.com/36euvhbaMORE RESOURCES Enjoying this episode? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ Store Optimization Beginners Guide: Instant PDF Download! It's FREE.

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, we explore how customers navigate from search to sale and how AI is driving consumer discovery and retail spend.Steve Warrington, SVP of Client & Industry Engagement at upp.ai, shares insights from research conducted with Retail Economics involving 2,000 customers and 100 major UK retailers. The discussion reveals why search engines remain the most influential discovery channel despite retailer underinvestment, how fragmented consumer attention affects purchasing behavior, and the critical role AI plays in optimizing search performance for retailers with large inventories.Link to research: https://insights.upp.ai/from-search-to-sale-report Topics discussed in this episode: Why search is underrated by retailers. How the customer journey has changed. What is the ‘messy middle' in eCommerce. Why older shoppers lean heavily on search. How AI improves more than just bidding. How to use product data to boost search. Why large inventory retailers need automation. Links & Resources Website: https://upp.ai/Link to report: https://insights.upp.ai/from-search-to-sale-report  LinkedIn: https://www.linkedin.com/company/upp-ai/  LinkedIn: https://www.linkedin.com/in/stephenwarrington/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/3d9adw2z MORE RESOURCES Enjoying this episode? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ Store Optimization Beginners Guide: Instant PDF Download! It's FREE.

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In today's episode, we dive into why the influencer marketing landscape has evolved beyond simple paid or organic approaches.  Joining us is Danil Saliukov, CEO & co-founder of Insense, who explains how combining both strategies creates maximum impact, with particular focus on the growing importance of "whitelisting" - running ads through influencer handles.  The discussion covers finding the right content creators, crafting effective briefs, and leveraging TikTok Shop not just as a sales channel but as a powerful product discovery platform that can complement existing e-commerce platforms like Amazon and Shopify. Special offer for our listeners: Book a demo with Insense to claim your $200 bonus at https://hubs.la/Q039VGYJ0 Topics discussed in this episode: Why influencer marketing is no longer just paid or organic – it's both. How whitelisting influencers in ads boosts performance. What makes UGC scalable and impactful in paid campaigns. Why clear, focused briefs lead to better content. How to find the right creators based on your goals. Why TikTok Shop changes the game for product discovery. How gifting filters top influencers with low risk. Why TikTok content can spike Amazon sales indirectly. What to pay influencers – pricing models that work. Why channel diversification is key to brand survival. Links & Resources Book a call to claim your $200 bonus: https://hubs.la/Q039VGYJ0 Website: https://insense.pro/ LinkedIn: https://www.linkedin.com/in/danil-saliukov/ X/Twitter: https://x.com/DanilSalukov Get access to more free resources by visiting the show notes athttps://tinyurl.com/yt3jvj4j MORE RESOURCES Store Optimization Beginners Guide: Instant PDF Download! It's FREE.

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode, we dive into the world of ecommerce conversion optimization and explore the AI-powered path to value-based commerce. Our guest Mike de La Cruz, President of iAdvize, shares insights on how artificial intelligence is transforming online shopping experiences from overwhelming to personalized. Learn how AI shopping assistants can guide customers throughout their journey, anticipate their needs, and provide the kind of personalized guidance previously only available in brick-and-mortar stores. Mike reveals how companies are achieving 20% conversion rates with AI-powered shopping assistance. Topics discussed in this episode: Why shoppers get overwhelmed. What value-based commerce is. How AI bridges conversion tools and chatbots. Why traditional chatbots failed. How AI personalizes shopping. What makes e-commerce data AI-ready. How brands see 20% conversion with AI. What future shopping looks like. How Shopify merchants implement AI. Why focus shifted to sales growth. Links & Resources Website: https://www.iadvize.com/en/ Shopify App Store: https://apps.shopify.com/iadvize-ai-copilot LinkedIn: https://www.linkedin.com/in/mikejdelacruz/ Instagram: https://www.instagram.com/iadvize/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/bd57p67p MORE RESOURCES Store Optimization Beginners Guide: Instant PDF Download! It's FREE.

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode, we're diving into the future of Facebook ads, specifically what 2025 might hold. Manel Gomez, a media buying expert with years of experience and a large ad spend, is our guest. He'll explain how Facebook ad algorithms are changing. We'll also learn the secrets to creating effective ads that grab attention. Plus, we'll discuss how to scale your ad campaigns for better results. Manel shares valuable tips for anyone using online ads. Topics discussed in this episode: Why is Facebook advertising in 2025 different. How has Facebook ad strategy evolved. What matters most in Facebook ads now. How do you structure a winning campaign. What metrics should you track. Why is ad testing crucial for scaling. How can small advertisers scale. What role does AI play in ad success. How do brands scale ad spend. When should you increase ad spend. Links & Resources Website: https://www.metascalingaccelerator.com/ Instagram: https://www.instagram.com/manel.gomez/ YouTube: https://www.youtube.com/@ManelGomezOfficial/videos Get access to more free resources by visiting the show notes athttps://tinyurl.com/ysnr7vfh MORE RESOURCES Store Optimization Beginners Guide: Instant PDF Download! It's FREE.

It's been a minute since we've talked about Pinterest marketing here on the podcast, so I thought it was time that we revisit this topic.  A lot has changed over the years with Pinterest, especially given the explosion of AI. So this week, Heather Farris is joining me on the podcast. She runs a Pinterest agency and education company. Heather has helped hundreds of creators on Pinterest grow their traffic and sales through both organic and paid Pinterest ads.  During the episode, we talk about how to use the Pinterest trends tool, which helps you determine which keywords are and are not popular on the platform. We talk about missed opportunities that e-commerce brands make when it comes to Pinterest, how much time you should allocate to Pinterest marketing, and also how AI is affecting how people use Pinterest and so much more. This episode is brought to you by our Email Marketing For Product Makers guide. 49% of our customers want to hear from us consistently, yet, only a small percentage of product-based business owners are actively sending monthly emails to their customers.   If you've struggled with what to say, when to send, or how to plan out your email marketing strategies, we've got just the tool for you. This tool and the optional training have helped hundreds of product makers plan out an entire year's worth of emails.  And, the best part… they are creating templates that they can rinse & repeat year after year.   DOWNLOAD NOW You can view full show notes and more at http://prooftoproduct.com/385  Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp

Send us a textThe 25% U.S. import tariff is here—now what? If you sell products from Canada or Mexico into the U.S., your costs just skyrocketed overnight. But instead of panicking, let's focus on solutions.In this episode, Jordan West breaks down exactly what you need to do to protect your margins, rethink fulfillment, and keep your business profitable despite these new costs. If you're in e-commerce, this episode is a must-listen.The new tariffs are a massive challenge for e-commerce brands, but instead of focusing on why they happened, let's talk about what to do next.Jordan dives into:How to adjust pricing without losing customersThe best fulfillment workarounds to avoid tariff hikesHow to reposition your brand to stay competitive in the U.S.Why you should consider expanding to new international marketsStep-by-step strategies to survive and thrive despite the tariffsKey Takeaways & Next StepsRaise prices strategically—consider splitting the tariff cost with customers.Explore fulfillment options—setting up a U.S.-based warehouse or 3PL could save you.Expand beyond the U.S.—consider Europe, Australia, or Asia for growth.Adjust marketing & messaging—double down on brand loyalty & premium positioning.Look into tariff-exempt strategies—some goods/categories might have workarounds.Growth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin our community and connect with other eCommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodcast

If you own an e-commerce store or have just launched a product, understanding these three essential truths can make all the difference between staying stagnant and achieving rapid growth. Whether you're just starting out or scaling quickly, these actionable insights from our expert guest will help you drive more sales and grow your business.Here's Must-Know Truths to Boost Sales and Scale Your E-Commerce StoreProduct pages are your sales team—optimize them to convert browsers into buyers.Utilize email marketing to nurture leads and upsell existing customers.Invest in retargeting ads to re-engage visitors who didn't convert.Use tools like Google Ads and Facebook Pixel to track campaign performance and ROI.A/B test headlines, CTAs, and layouts to find what resonates best with your audience.Unlock more sales by truly understanding your target audience! Dive deeper than demographics—address their pain points, fulfill their desires, and align with their buying behaviors. Build a strong, trustworthy brand that turns shoppers into loyal advocates. Start implementing these strategies today—small, consistent steps can drive massive results for your e-commerce success!

In this episode of Zero to CEO, I speak with Neil Twa, CEO and co-author of "Almost Automated Income with FBA," about building profitable e-commerce brands on Amazon. Neil shares insights from over 15 years of experience, revealing the strategies behind creating, scaling, and exiting successful Amazon FBA businesses. We discuss how to identify profitable products, the four steps to building a sustainable e-commerce brand, and why automation and innovation are key to long-term success. Whether you're an aspiring entrepreneur or a seasoned business owner, this episode offers actionable advice to thrive in the competitive world of e-commerce.Get 45% off the Magic Mind bundle with my link: https://magicmind.com/SOYBJAN