Work The System

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Official Work the System Podcast

Sam Carpenter & Josh Fonger


    • Jan 18, 2024 LATEST EPISODE
    • monthly NEW EPISODES
    • 30m AVG DURATION
    • 142 EPISODES

    4.7 from 51 ratings Listeners of Work The System that love the show mention: wts, sam and josh, zachary sexton, fires, employees, successful business, always something, chaos, business owners, result, effective, step, create, running, actionable, turn, small, money, putting, important.


    Ivy Insights

    The Work The System podcast is a must-listen for entrepreneurs and business owners who are looking to improve their systems and processes. Hosted by Sam Carpenter and Josh Fonger, the podcast explores the principles outlined in Carpenter's book of the same name. The podcast covers a wide range of topics related to running a business efficiently and effectively, from product development and marketing to recruitment and taxes. It brings on guests from various industries who share their insights on how they have implemented the systems mindset in their own businesses. One of the best aspects of this podcast is its practicality. The hosts provide actionable advice that listeners can immediately apply to their own businesses. They break down complex concepts into easy-to-understand principles and share real-life examples that illustrate the benefits of systemization. Additionally, the podcast emphasizes the importance of focusing on priorities in order to achieve long-term success. It encourages listeners to take the time to develop a strong foundation before implementing new systems, ensuring that they are built on solid ground.

    While there aren't many negative aspects to this podcast, one potential drawback is that some episodes may be repetitive for those who have read Carpenter's book or already have a good understanding of the systems mindset. However, even for those familiar with the principles, the podcast offers valuable reinforcement and new techniques that can enhance their implementation.

    In conclusion, The Work The System podcast is an excellent resource for entrepreneurs and business owners seeking to improve their systems and processes. Its practical advice, real-life examples, and emphasis on priorities make it a valuable tool for anyone looking to streamline their business operations for greater efficiency and profitability. Whether you're just starting out or have been in business for years, this podcast will provide you with valuable insights and strategies that can help you work smarter, not harder.



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    Latest episodes from Work The System

    Working Procedures

    Play Episode Listen Later Jan 18, 2024 20:47


    In this episode, Sam Carpenter and Josh Fonger emphasize the significance of working procedures in business transformation and the need for courage and a systematic approach.  The conversation delves into the following essential themes: How the implementation of working procedures shifts businesses from chaos to control and profitability. The vital role of employees in crafting and maintaining working procedures.  Determining critical processes that require documented procedures and striking a balance between systemization and flexibility. How to avoid the “hero's trap” by empowering employees.

    procedures sam carpenter josh fonger
    General Operating Principles

    Play Episode Listen Later Jan 3, 2024 30:21


    In this podcast episode, Sam Carpenter and Josh Fonger discuss the importance of taking control of your business and documenting clear General Operating Principles.  Sam shares insights from his book, Work the System: The Simple Mechanics of Making More and Working Less and highlights the simplicity and effectiveness of his methodology. If you're looking to transform your business and achieve greater freedom, this podcast provides valuable guidance and actionable steps to get you started. In this episode, we discussed:   Implementing General Operating Principles Taking control of your business The importance of courage in decision-making Creating a clear direction and structure for your team  

    work working less making more sam carpenter josh fonger operating principles system the simple mechanics
    The Critical Element Of Transferability

    Play Episode Listen Later Oct 18, 2023 21:43


    In this podcast episode, Ryan Ryan discusses the importance of building effective systems for business success. He shares his experience with using visual boards and lean management principles to manage projects and tasks.  Ryan's boutique firm offers tailored solutions and back-office support to clients, showcasing the power of implementing a comprehensive "systems-based" operating system. In this episode, we discussed: Ryan's journey from working long hours to achieving greater freedom and flexibility in his life. How Ryan applied the principles from the book Work the System to his own businesses, creating order, peace of mind, and transferability. Utilizing technology for cross-listing and cardboard systems to make standard work accessible and easy to follow.

    The Strategic Objective

    Play Episode Listen Later Sep 28, 2023 15:37


    In this episode Sam explains the many benefits of having a Strategic Objective and how you can create one yourself. In this show we discuss: How to create your Strategic Objective How to apply your Strategic Objective to manage your business What you can do today to finally get control Note: Connect with Sam Carpenter directly to receive his latest content by clicking here: www.workthesytem.com #businesstips  #businessmindset101  #strategicobjective #thesystemsmindset  #systemsmindsetcoach  #businessmindsetandstrategy  #businessmindset  #businessmindsetchallnge  #businessmindsetdevelopment  #businessmindsetdevelop

    strategic objective sam carpenter
    Simplifying Small Business Success with Tim Nevitt

    Play Episode Listen Later Sep 6, 2023 22:15


    In this episode of the Work the System podcast, host Josh Fonger introduces Tim Nevitt, a seasoned Business Systems Professional consultant with a unique approach to simplifying business challenges. In this episode, we discussed: Tim's journey from discovering the power of systems to becoming a catalyst for change in small businesses. The importance of clarity and simplification in tackling common pain points within businesses. Tim's knack for finding missing puzzle pieces to optimize business operations. 

    Simple Productivity: Unlocking Your Business's Potential

    Play Episode Listen Later Mar 6, 2023 16:00


    In this episode Dawn Robles, founder of Simple Productivity, discusses how small business owners can maximize their productivity through customized solutions based on the Work the System methodology. Dawn's background in project evaluation and organizing systems led her to start her own organizing company before shifting her focus to coaching and consulting for small businesses. In this episode we discuss:   Understanding underlying systems and habits that drive productivity  The role of consultants and coaches in helping business owners achieve their goals  Time management skills and key business processes Note: Dawn Robles is also a WTS Certified Business Systems Professional

    The Magic Of Having a Small Business

    Play Episode Listen Later Jan 11, 2022 22:36


    For most business owners, their goal is to become as large as possible. But is that really the right end goal? According to Lee LeFever, you don't have to have a big business to be successful.   In this episode Lee LeFever --- CEO of Common Craft --- Explains the benefits of staying small and simple. In the past, Lee has had many opportunities to double or triple the size of his business, Common Craft, but chose not to. He stayed small and provided for himself and his wife with relative ease as he maximized success in his small, but efficient business.   In this episode we discuss:  How to have success in a small business (that stays small) Building a business that revolves around your life Passive Income   #smallbusiness  #smallbusinessowner  #smallbusinesstips  #smallbusinesssupport  #bsmallbusinesstips  #bsmallbusinessmarketing  #smallbusinesscommunity  #smallbusinessdevelopment  #smallbusinessdesign  #smallbusinesseveryday  #smallbusinessgoals

    magic building small business lee lefever common craft
    Increasing Business Value

    Play Episode Listen Later Dec 28, 2021 19:14


    In this episode Joseph Frasko, owner of Aurora Capital Group, explains the techniques for growing a valuable business while making time for things outside of work. Joseph has 30 plus years of hands-on experience in multiple startups and exits, as well as C-level executive experience in over a dozen companies. Joseph will help you walk the path of success by conquering process, people, technology, and data. In this episode we discuss:  How to extract a business owner from the day-to-day Building a business that revolves around your life Increasing business value #smallbusiness  #smallbusinessowner  #smallbusinesstips  #smallbusinesssupport  #bsmallbusinesstips  #bsmallbusinessmarketing  #smallbusinesscommunity  #smallbusinessdevelopment  #smallbusinessdesign  #smallbusinesseveryday  #smallbusinessgoals

    Business Advertising

    Play Episode Listen Later Dec 13, 2021 25:29


    Making an ad is one thing, but making a successful ad is another. Not only does it take long hours of brainstorming, but it can be difficult to pinpoint what is making it work. According to Brian Gregory, people only buy products if they appeal emotionally.  In this episode Brian Gregory -- CEO of Admanity -- Explains the secret to making a successful advertisement. Brian is the CEO and founder of admanity.com. If you ever wished that a professional ad agency would coach you about your brand, but found out you couldn't afford it, you're going to enjoy this episode. Admanity has created a breakthrough emotional algorithm that can instantly give any business the advertising strategies, tactics and formulas that will sell it most effectively in the market without the high cost of hiring an agency.    

    The Systems Mindset

    Play Episode Listen Later Nov 29, 2021 32:37


    I just had the opportunity to interview Sam Carpenter for this week's podcast episode. In this episode, Michelle Cooper --- CEO of Alchemy Accounting and Bookkeeping --- Explains the many benefits of choosing to hire accountants and bookkeepers for your business. In this episode we discuss: How to get the systems mindset The processes of life and business  Applying the systems mindset to your work

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    Winning Your Week

    Play Episode Listen Later Oct 11, 2021 34:16


    In this episode, Demir Bentley -- CEO of Life Hack Method -- Explains how to arrange your week to be as productive as possible.  On the show we discuss:   How to “Win Your Week” Keys for planning a successful week Personal life systems   #productivitytips  #productivityhacks  #productivityhabits  #productivityawaits  #aproductivitymonth  #aproductivitybook  #bproductivityhacks  #productivityduringquarantine  #productivityexperts  #productivityessentials  #productivityenhancement  #eproductivity2020  #eproductivity2021  #productivityforcreatives  #productivityforentrepreneurs  #productivityforthewin  #productivityguru  #lproductivitytip  #lproductivitygoals  #productivitymindset

    How To Recruit Employees

    Play Episode Listen Later Sep 13, 2021 32:10


    Employees are the backbone of all businesses, and finding the right ones isn't always easy. Hiring the wrong employees makes for a tense and toxic workspace. However, Erin Longmoon has a method for selecting the right employees for the right jobs.  In this episode Erin Longmoon --- CEO of Zephyr Recruiting --- Explains the processes for matching the right employees with the right businesses.  She recognizes the importance of analyzing work culture, and knows that the right employees will keep that culture healthy. Today, she continues to assist business owners and their employees to create balanced and efficient work spaces.  In this episode we discuss: The Process for finding the right fit Interviewing Potential Employees Who To Let Go  

    Tips for Cold Calling

    Play Episode Listen Later Sep 3, 2021 30:21


    Cold calling is often overlooked by most business owners. However, Wendy Weiss believes in using all the tools available to acquire potential clients, and cold calling is a sharp one!    In this episode, Wendy Weiss - a sales trainer and coach - explains an effective method to make connections with clients.    After moving to New York to become a professional ballet dancer, Wendy discovered a gift in business development within herself when she took a day job at a telemarketing agency. She soon started her own business to help others grow and become successful in their businesses.    In this episode we discuss:   Cold calling tactics that are working right now Proven techniques to build connections with clients How to hire a good salesperson or appointment setter   #coldcalling #coldcallingtips #coldcallingcoach #coldcallingexperts #coldcallingguide  

    Improving a Struggling Business

    Play Episode Listen Later Aug 15, 2021 29:52


    Growing a small business becomes more difficult by the year. Now simply maintaining a small business can be a struggle. But Stephen King knows that if a business owner knows what the driving forces behind a business are, that same business owner will make better decisions and ultimately change their company for the better.    In this episode Stephen King -- CEO of Growth Force -- Explains how to improve a business by taking a careful analysis of the forces behind it.    From startup to working with Fortune 500 executives, Stephen King brings a unique combination of vision, foresight, and experience to help small businesses run better, grow faster and make more money. Regarded as one of the accounting industry's top thought leaders, he's currently serving as President & CEO of GrowthForce, one of the nations largest cloud-based accounting services.   In this episode we discuss:   The five drivers of businesses Cash flow tips Important systems for business

    The Sales System

    Play Episode Listen Later Aug 2, 2021 29:51


    Conducting sales is a diverse field with many techniques being used by different salesmen. It can be difficult to find the best way to conduct sales, but Jeremy Demerchant, a professional salesman, has developed a solid system to enhance sales dramatically.   In this episode Jeremy Demerchant -- CEO of Permission To Sell Consulting Group -- Explains his proven method for successful sales.    Discovering sales techniques since his teen years, Jeremy Demerchant is an expert at controlling the conversations with clients to get sales with efficiency. He founded Permission To Sell to assist sales teams and improve their methods for winning over customers.

    conducting sales system jeremy demerchant
    Tips on Public Speaking for Business Owners

    Play Episode Listen Later Jul 19, 2021 36:29


    Public speaking and effective communication are the keys to growing your business in a cost-effective way. Pat Quinn — one of the nation's top presentation coaches — gives tips on public speaking for business owners.  Pat delves into the whys and hows of connecting with an audience and leading them toward a particular course of action through public speaking. In this episode we discuss: The four components to great communication How to connect with the audience from the get-go How to phrase your call-to-action

    Using Software to Track Overdue Accounts

    Play Episode Listen Later Jun 23, 2021 25:05


    Keeping track of unpaid accounts is a necessity and it does not have to be overly complex.   In this episode, Matt McFedries --- CEO of Debtor Daddy -- Explains how to use software to easily account for the debtors of any business. In this episode we discuss:   The Common Mistakes People Make When Accounting How to Fix Those Mistakes Efficient Accounting Processes  

    The Process to Automate Small Business

    Play Episode Listen Later Jun 16, 2021 34:53


    While it's important to build systems in your business, running them all manually can be expensive and time-consuming. According to Chris Davis, the answer lies in automating your small business systems. In this episode, Chris Davis — founder and Chief Automation Officer of Automation Bridge — explains what you need to automate in your small business to increase the impact of your systems.  In this interview we discuss: Which processes to automate in your small business The timescales of automating your business The tools to use to automate your business

    How to Improve Workplace Culture

    Play Episode Listen Later Jun 3, 2021 34:34


    So many businesses fail to think about how to improve workplace culture when planning for growth. According to company culture, expert Tristan White, your company’s ethos and values are the glue that binds your whole operation together. Tristan White — founder and CEO of The Physio Co — generously outlines the systems that helped him to win “Australia’s Best Place to Work” 11 times in a row! In this episode we discuss: How to cure business bottlenecks with culture by design Tristan’s four-part system to become the best place to work The power of taking an incremental approach to self-growth

    Business Systems Thinking as the Second-In-Command

    Play Episode Listen Later May 25, 2021 30:56


    While being second-in-command means supporting the leader, it’s often difficult to understand where you fit in. According to Joshua Hudson, a second-in-command needs to build robust systems that support the leader’s vision to identify which ideas are viable and which need to be passed over. Joshua Hudson — CMO of I Build Your Brand — explains how he supports and complements the CEO’s vision for growth by using business systems thinking to automate processes so multiple projects can run simultaneously. In this episode we discuss: The importance of playing Devil’s Advocate to the first-in-command Why you need to over-communicate with your business partners The necessary tools for systemization in today’s world

    How to Generate More Sales by Building Relationships

    Play Episode Listen Later May 18, 2021 37:21


    Sales isn’t just about making a conversion. According to Mitch Axelrod, it’s a holistic process of attracting, converting, and keeping customers. In this episode, Mitch Axelrod — CEO of The New Game of Selling — gives expert tips on how to improve your sales process by leveraging relationships with your existing client base. Author of The New Game of Selling, Mitch Axelrod has helped clients generate over $3 billion of revenue with his revolutionary selling system. Mitch is also a prolific teacher and speaker, having given keynotes at more than 3500 seminars and taught at NYU, USC, Notre Dame, and more.   In this episode we discuss: How the sales landscape has changed Leveraging the buying cycle to boost conversions Learning from existing customers to engage new customers

    Scale Your Business By Seeking Bigger Opportunities

    Play Episode Listen Later May 11, 2021 29:30


    If you want to dramatically scale your business, it’s no use sticking to the same tactics you’re using now. According to Bill Gallagher, businesses that want to scale tenfold need to rethink everything.   In this episode, Bill Gallagher — founder of Scaling Coach — explains how you scale your business exponentially by changing your mindset to growth.   Bill Gallagher has over 30 years of executive experience as an international business coach, helping thousands of businesses in over 11 countries. Using the ‘Rockefeller Habits’ and his own ‘Scaling Up’ method, Bill has built companies from the ground up to the $500 million mark. He also hosts a world-renowned podcast, Scaling Up.   In this episode we discuss:   The difference between growing incrementally and growing exponentially The illusion of stability and understanding risk How to monitor trends to find opportunities

    Simple Strategy to Boost Cash Flow

    Play Episode Listen Later May 4, 2021 37:26


    When it comes to business finances, financial statements are misleading. According to Jeff Prager, entrepreneurs should be focusing on cash flow. In this episode, Jeff Prager — nicknamed the “King of Cash Flow” — gives his Seven-Figure Funnel System that helps businesses get a handle on their financials. Founder of Cash Flow Engineering, Jeff helps small businesses maximize their cash flow in 90 days or less. Following his three-decade-long career as a CPA, Jeff is now an expert business consultant who has helped over 1000 companies with his linchpin system.    The Seven-Figure Funnel System for creating cash flow How your numbers can determine your short- and long-term actions Financial planning for a downturned market

    Effective Team Leadership Strategy

    Play Episode Listen Later Apr 27, 2021 34:25


    Since each and every person in your company has a unique set of skills and abilities, wouldn’t it make sense to delegate tasks in a manner that effectively optimizes those unique qualities? Shannon Waller, top business strategy coach, says that the success of your business lays within the framework of your team. If you can identify what each member's unique ability is, you will become a better team leader. In this episode, Shannon Waller — director and entrepreneurial team strategist at Strategic Coach — gives a thoughtful review of her groundbreaking team leadership strategy. Listen to this recording to find: • how to foster a proper entrepreneurial mindset • characteristics of an effective team leader • developing a strategic plan for the future

    The Best Software to Document Procedures

    Play Episode Listen Later Apr 21, 2021 28:54


    Documenting procedures can be a laborious task. Not only does it take a lot of time, you probably find that your staff all document procedures in different ways. According to Owen McGab Enaohwo, documenting procedures doesn’t need to be a chore when you use the software. In this episode, Owen McGab Enaohwo — CEO of SweetProcess — explains the many benefits of documenting your systems and procedures with software. Having spent seven years helping businesses to outsource, Owen acutely understands the frustrations with poorly documented systems. Aiming to solve the problem, Owen co-founded SweetProcess in 2013 so that company executives and their employees can collaborate together to quickly document standard operating procedures, processes, and policies. In this episode we discuss:   How software helps your team collaborate on procedures How to test and choose procedure-writing software The types of procedures that work best with software

    Growth and Efficiency Around Refined Systems

    Play Episode Listen Later Apr 13, 2021 25:22


    Have you ever felt like you’re spending too much time working in your business instead of working on your business? Rick Bertino, WTS Certified Business Systems Professional, says if you’re spending too much time putting out fires, implementing effective and efficient systems is your solution.    Today, Rick Bertino — Founder of G.E.A.R.S Business Solutions — gives us an up-close-and-personal look into how he works with clients to enhance their systems for more effective and efficient operations. Using his 30 years of organizational experience as a compass, Rick explains the common issues that businesses have and how they navigate away from chaos into sustained growth.   In this episode we discuss: What it means to refine your systems The value of organizing your information  How to know if it’s time to tweak your processes

    The Power of Business Planning Strategy

    Play Episode Listen Later Apr 9, 2021 27:29


    Entrepreneurs have big visions. But, how do you turn those visions into a reality? According to Kathy Boyle, it all comes down to drive and planning.   In this episode, Kathy Boyle — serial entrepreneur and business planning expert — shares her five-leg strategy that helps entrepreneurs reach their business goals.   Founder and president of Chapin Hill Advisors, a business, estate, and personal planning firm, Kathy has a broad range of experience across multiple disciplines, thanks to her diverse background as an entrepreneur. Having been featured on Bloomberg Radio, Fox Business Network, and Yahoo Finance, Kathy is a top keynote speaker on strategic business planning to help entrepreneurs blossom.   In this episode she shares:   How to design actions to mitigate risk The five legs of your business that you need to strategize The power of reverse engineering to meet your goals

    How to Plan Your Entire Year on One Sheet of Paper

    Play Episode Listen Later Apr 1, 2021 29:44


    Most entrepreneurs understand the need for annual strategic planning, but the long, arduous process often leads to procrastination.   Laura Posey — the Simple Planning Specialist — explains exactly how to create a concise yearly business plan.   In this episode we discuss: How to create a one-page annual business strategy How to prioritize your time, resources, and knowledge How to use the 20:60:20 Rule to the net and retain better clients #WorkTheSystembook #BusinessPerformanceArchitect #JoshFonger #Makemoreworkless #certificationprogramforbusinessconsultants #JoshFongerandSamCarpenter #Joshspeaking #documentyourworkproceduresnow #JoshFongerSmallBusinessSpeaker #systemizeyourbiz2021 #lauraposey #simplesuccessplans #strategicplanning #strategyexpert #businessstrategy #businessstrategy2021 #businesstips2021 #startupstrategy #2021strategy #marketingstrategy #businessplan #businessplan2021

    Motivational Tools for Entrepreneurs

    Play Episode Listen Later Mar 19, 2021 37:48


    Sometimes you’re so used to putting out fires in your business that you inadvertently put out your own! According to Semay Rashad, entrepreneurs are often bursting with motivation when they start their businesses, but get rundown with day-to-day operations over time.   In this podcast, Semay Rashad  — motivational speaker and entrepreneur — provides motivational tools for entrepreneurs to reignite your inner fire so that you can inject life into your business from the top down.    In this episode we discuss:   Empowering yourself to transition to the next level  How to ask better questions to get better answers  The power of passive income and diversifying your portfolio #WorkTheSystembook #BusinessPerformanceArchitect #JoshFonger #Makemoreworkless #certificationprogramforbusinessconsultants #JoshFongerandSamCarpenter #Joshspeaking #documentyourworkproceduresnow #JoshFongerSmallBusinessSpeaker #systemizeyourbizin2021 #motivationalspeaker #SemayRashad #motivationforentrepreneurs #selfmotivation #entrepreneurialspirit #lightyourfire #findyourpassion #takeaction #optimisticoutlook #thinkbig #diversifyyourportfolio #financeforretirement #businesslending #nofear #diversify #takecharge #passiveincome #prepareforretirement

    Build Your Business While Balancing Work and Family

    Play Episode Listen Later Mar 9, 2021 36:56


    Are you burning the candle at both ends and sacrificing your relationships in the process? Father of three and successful entrepreneur, Joel Louis, claims automating marketing systems is the key to balancing business growth and family time.                      Today, Joel Louis — founder of Integrator and Co. — gives us key insights into how he was able to build a six-figure business in just fifteen months, while successfully balancing work and family.    Having enjoyed an impressive career at Intel, Joel decided to merge his love of fatherhood and entrepreneurship by spearheading a movement called Startup Dad Headquarters.   In this episode we discuss:   How parents can shift from the corporate world to entrepreneurship  Developing automated sales and marketing pipelines Digital marketing strategies for various online platforms #WorkTheSystembook #BusinessPerformanceArchitect #JoshFonger #Makemoreworkless #certificationprogramforbusinessconsultants #JoshFongerandSamCarpenter #Joshspeaking #documentyourworkproceduresnow #JoshFongerSmallBusinessSpeaker #systemizeyourbizin2021 #fatherentrepreneur #motherentrepreneur  #workingmom #workingdad #fatherpreneur #motherpreneur #mompreneur #clickfunnels #marketingstrategy #onlineplatform #convertingleads #generatingleads #salespipeline #balanceworkandhomelife #worklifebalance

    father intel build your business integrator balancing work and family joel louis
    Business Systems for Improving Workplace Productivity

    Play Episode Listen Later Mar 3, 2021 15:41


    Has something ever fallen through the cracks because your schedule was so out of control that you simply ran out of time? Lisa Lansing, Certified Business Systems Professional (cBSP), says that by identifying the pain point, you can immediately begin making minor tweaks that will yield significant results in how efficiently your business operates. That’s where business systems come in. With an emphasis on time management, Lisa walks listeners through how she goes about identifying systemic problems and the necessary steps to properly address them. Highlighting the significance of being well organized, Lisa hammers home the important need for a structured workday. In this episode we discuss: Proven systems for improving workplace productivity  The importance of time management within a growing business Realistic scenarios that can be ironed out with effective systems #WorktheSystembook #BusinessPerformanceArchitect #JoshFonger #Makemoreworkless #certificationprogramforbusinessconsultants #JoshFongerandSamCarpenter #Joshspeaking #documentyourworkproceduresnow #JoshFongerSmallBusinessSpeaker #systemizeyourbizin2021 #operateefficiently #organizeyourbusiness #timemanagement #improveproductivity #scalefaster #scalesmarter #simplesolutions #consulting #businesssystems #todolist #systemsprofessional  #lessismore #tipsforsuccess #LisaLansing  #simplifyyourbusiness #streamline #stopprocrastinating  #commonsensesolutions #timemanagementsolutions  

    Mastering Inbound Marketing Systems

    Play Episode Listen Later Feb 22, 2021 36:26


    Inbound marketing isn’t a one-size-fits-all model, but that doesn’t mean you can’t build a strategy to systemize it. According to marketing specialist, Tom Poland, inbound marketing all comes down to finding your winning formula and creating a repeatable structure. In this week’s episode, Tom Poland — Founder of Leadsology, The Science Behind Being in Demand — gives world-class advice on building a successful inbound marketing strategy, no matter the size of your firm.    Author of The Million Dollar Ceiling and Leadsology, and host of Marketing the Invisible podcast, Tom Poland has trained over 2,000 business owners to generate an inbound flow of high-quality, new client inquiries that brings in fresh customers each week.In this episode we discuss:   The key differences between inbound and outbound marketing How to systemize your inbound marketing approach The importance of building an inbound marketing strategy #WorkTheSystembook#BusinessPerformanceArchitect#JoshFonger#Makemoreworkless#certificationprogramforbusinessconsultants#JoshFongerandSamCarpenter#Joshspeaking#documentyourworkproceduresnow#JoshFongerSmallBusinessSpeaker#systemizeyourbizin2021#tompoland#inboundmarketing#inboundmarketingtips#marketingstrategies#marketingadvice#inboundmarketingtips#inboundmarketingblog#inboundmarketingstrategy#inboundmarketingcertified#inboundmarketingcoach

    The Power of Video Marketing

    Play Episode Listen Later Feb 16, 2021 31:10


    Looking for a powerful way to market your products to your target audience? According to video marketing expert, Rick Cesari, customers retain 95% of marketing messages delivered by video, compared to only 10% delivered in written content.                   In this episode, Rick Cesari — Direct Response Video Pioneer and best selling author of Buy Now, Creative Marketing that gets Customers to Respond to You and Your Marketing — delves into the power of video marketing to grow your brand.    As a specialist in direct response video advertising and digital marketing, Rick has helped to build up a wealth of iconic brands, including Sonicare, The George Foreman Grill, OxiClean, and Rug Doctor.   In this episode we discuss:   What video marketing can achieve for your business Which video technology you need to get started quickly How to create powerful and persuasive marketing videos #WorktheSystembook#BusinessPerformanceArchitect#JoshFonger#Makemoreworkless#certificationprogramforbusinessconsultants#JoshFongerandSamCarpenter#Joshspeaking#documentyourworkproceduresnow#JoshFongerSmallBusinessSpeaker#systemizeyourbizin2021#videomarketing#videomarketingtips#videomarketingstrategy#videomarketingexpert#videomarketingforbusiness#videomarketingadvice#rickcesari#directresponsemarketing#directresponseadvertising#videomarketingideas#videomarketingsolutions#videomarketingfacts

    Creating a Radically Engaged Team

    Play Episode Listen Later Feb 10, 2021 32:01


    Have you ever found yourself on a vacation or a holiday, spending too much time thinking and worrying about your business? Rich Allen, a highly sought-after business advisor, believes that if your team is properly engaged, it’s far easier to scale your business without getting bogged down in day-to-day minutiae.  In this podcast, entrepreneur and business advisor, Rich Allen, dives deep into the true value of empowering your employees.    Speaking from his experience turning a small manufacturing company into a $100 million enterprise, Rich explains why and how an engaged team enhances the work environment and leads your company to unprecedented growth.   In this episode we discuss: Harnessing the power of your team  Key benefits of a highly engaged team Leveraging transparency and honesty   #WorktheSystembook#BusinessPerformanceArchitect#JoshFonger#Makemoreworkless#certificationprogramforbusinessconsultants#JoshFongerandSamCarpenter#Joshspeaking#documentyourworkproceduresnow#JoshFongerSmallBusinessSpeaker#systemizeyourbizin2021#teamwork#engagedteam#teamengagement#teamworkmakesthedreamwork#incentivizeemployees#empoweremployees#motivateemployees#motivateteam#RichAllen#strongrelationships#profitsharing#businessbicycle#transparency Have you ever found yourself on a vacation or a holiday, spending too much time thinking and worrying about your business? Rich Allen, a highly sought-after business advisor, believes that if your team is properly engaged, it’s far easier to scale your business without getting bogged down in day-to-day minutiae.  In this podcast, entrepreneur and business advisor, Rich Allen, dives deep into the true value of empowering your employees.    Speaking from his experience turning a small manufacturing company into a $100 million enterprise, Rich explains why and how an engaged team enhances the work environment and leads your company to unprecedented growth.   In this episode we discuss: Harnessing the power of your team  Key benefits of a highly engaged team Leveraging transparency and honesty   #WorktheSystembook#BusinessPerformanceArchitect#JoshFonger#Makemoreworkless#certificationprogramforbusinessconsultants#JoshFongerandSamCarpenter#Joshspeaking#documentyourworkproceduresnow#JoshFongerSmallBusinessSpeaker#systemizeyourbizin2021#teamwork#engagedteam#teamengagement#teamworkmakesthedreamwork#incentivizeemployees#empoweremployees#motivateemployees#motivateteam#RichAllen#strongrelationships#profitsharing#businessbicycle#transparency#educateyouremployees#fireonallcylinders#problemsolving#reachyourpotential    

    How to Create a Top-Selling Online Course in 2021

    Play Episode Listen Later Jan 15, 2021 21:11


    In this episode, Jane Sagalovich—founder and CEO of Scale Your Genius—teaches how to create a top-selling online course that repackages your validated business expertise into a passive online delivery model.   Leaving an 18-year career in corporate strategy, Jane now heads up the specialist course creation firm Scale Your Genius. Jane digs into the importance of solving one problem for one customer avatar at a time, along with the procedures needed to produce well-balanced multimedia educational content that’s concise, targeted, and up-to-date.   In this episode we discuss:   How to build online courses to create a passive income stream  Common online course mistakes and how to overcome barriers to entry Top online course creation tools to create high-quality education-based content for 2021

    What it Takes to Sell Your Online Business

    Play Episode Listen Later Jan 13, 2021 29:30


    Since the internet has grown to encompass every sphere of our lives, it’s no wonder that online businesses are thriving. But, have you ever considered what goes into buying and selling online businesses? Eric Owens, top internet business broker, says that while entrepreneurs may be great at starting businesses, the ongoing operation required often encourages these founders to sell. That’s where internet business brokers come in.   In this episode, Eric Owens—master online business broker—gives us an insider peek into how to buy and sell internet businesses in 202120.   Having started in the online brokerage industry in 2007, Eric founded AppBusinessBrokers.com to facilitate the buying and selling of online businesses in the modern market.    Teaching us about the importance of time management, Eric walks listeners through the realistic process needed to sell a website, along with seller expectations for a smoother deal closure. Honing in on the significance of good prospecting, Eric drums home the need for entrepreneurs to focus on developing strong, multi-faceted advertising campaigns for enhanced strategic buyer outreach.   Speaking from experience, Eric delves into what it takes to sell your online business, the common seller mistakes that entrepreneurs make at crunch time, and operational inefficiencies that give buyers cold feet.   Giving his expert advice for future online business brokers, Eric educates listeners on the value of serving a target niche, growing credibility and trust within a specific vertical.   In this episode we discuss:   Realistic time frames for buying and selling an online business Key factors that affect your online business valuation Top selling mistakes that entrepreneurs make when selling their online businesses   #WorktheSystembook#BusinessPerformanceArchitect#JoshFonger#Makemoreworkless#certificationprogramforbusinessconsultants#JoshFongerandSamCarpenter#Joshspeaking#documentyourworkproceduresnow#JoshFongerSmallBusinessSpeaker#systemizeyourbizin202120#onlinebusinessbroker#internetbusinessbroker#businessbroker#sellyourbusiness#sellonlinebusiness#onlinebusiness#sellonlinecompany  

    How Real Leaders Strategize Business to Grow

    Play Episode Listen Later Jan 6, 2021 34:22


    In this episode, Ron Carucci — founder of organizational consultancy firm, Navalent — gives hard and fast advice on why leaders struggle to grow and scale without well-thought-out strategies.   Having completed an incredible ten-year longitudinal study on why more than 50% of business leaders fail in the first 18 months, Ron knows the answers first-hand. Without a clear strategy that shows who you are and what you do, Ron explains how hard it is to differentiate from the competition.   Imploring companies to create a stable structure from within, Ron warns about the dangers of false egalitarianism within a company culture. Ron throws light on how successful enterprises create leaders from below to foster innovation and resourcefulness at all levels of a company.   Drawing on his 35 years of experience, Ron’s book Rising to Power, looks at how and why certain leaders thrive, while others crash and burn. A repeat TEDx speaker, Ron now makes it his mission to inject strategization into every organization he works with.   To find out more about Ron’s company, head to Navalent.   In this episode we discuss:   Strategizing for growth versus scale — and the distinction between the two What happens when leaders mistake revenue for viability The importance of creating dynamic leaders from below

    Entrepreneurial Tips from the "Expert's Expert"

    Play Episode Listen Later Dec 16, 2020 31:47


    Ever wonder what makes someone a credible expert?    In this episode, David C. Baker—dubbed “The Expert’s Expert” by The NY Times—gives top entrepreneurial tips on repositioning your business to pinpoint and solve bottlenecks for your key target audience.   A renowned author and advisor to entrepreneurial creatives worldwide, David has now coached over 500 firms and written five books—including his latest bestseller, The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth. A charismatic and much-loved speaker, David has given keynotes in over 30 countries and co-hosts 2Bobs—the most listened-to podcast in the creative service field.   In this episode we discuss:   The fear barrier faced by entrepreneurs and how to confidently overcome this hurdle The importance of defining your niche, both vertically and horizontally Mastering the art of saying “no” to create more business opportunities

    The Top Secret of Successful Outsourcing

    Play Episode Listen Later Oct 18, 2020 30:01


    There’s a point in every scaling business when hiring becomes unavoidable. While fruitful hiring can lead to happy partnerships, where both employer and employee grow together, poor hires waste time, money, and team morale.   In this episode, Nathan Hirsch—remote hiring and ecommerce guru—breaks down the steps to a more productive remote hiring process.    After selling his thriving freelance job marketplace, FreeUp, Nathan dedicated his time and acumen to coaching businesses on how to properly and effectively outsource staff. Through his newest venture, OutsourceSchool, Nathan teaches practical techniques on how to build teams, meet targets, and scale harmoniously.   Speaking on systemization of the hiring process and a keen eye on establishing expectations early, Nathan advises listeners to hire candidates based on their skill, attitude, and communication style.    Nathan reminds us that team management doesn’t stop with hiring, and coaches listeners into gaining an empathetic understanding of their staff to best manage both parties’ needs over the course of the relationship.   In this episode we discuss:   Why it’s vital to systemize rock-solid hiring processes How to set and manage expectations for better longevity and efficiency with your remote team Common mistakes businesses make when outsourcing or hiring remotely

    Overcoming Mental Barriers to Scaling Your Business

    Play Episode Listen Later Oct 7, 2020 26:01


    Every entrepreneur faces barriers in their journey to success. However, some of these hurdles seem insurmountable. According to Malorie Nicole, entrepreneurs and small businesses all over the world struggle with overcoming subconscious programming that prevents them from scaling to their true potential.   In this episode, Malorie Nicole, business coach and host of Abundantly Clear podcast, talks about overcoming mental barriers in business and life. Malorie teaches business owners—through subconscious belief work—the power of emotional intelligence and self-awareness in rewriting the negative stories that confine our lives.   By analyzing the individual beliefs that hold entrepreneurs back, Malorie gives steps on how to hold ourselves accountable for the mental barriers we enforce upon ourselves that block our systems from aligning with our visions.   According to Malorie, the key to tearing down the walls to scaling is in highlighting our blindspots and uprooting harmful conditioning.    In this episode we discuss: Identifying personal blockers to success by deep-diving into individual belief systems Reprogramming internal stories to take ownership of hurdles in business growth Steps to practicing self-awareness to foster a growth mindset in business

    3 Simple Steps to Systemize your Business Procedures to Thrive

    Play Episode Listen Later Sep 3, 2020 18:32


    When an employee leaves, the time and cost of training a replacement can be enormous. Erato Aristotelous, business procedures expert, has seen this stress in businesses over and over again. Without standardised procedures, businesses are always starting again at square one.  In this episode , Erato Aristotelous — procedural document guru — shares the most effective method to thrive with robust business procedures. With a profound background in procedural development and project management, Erato uses her broad experience working with multinational corporations (like Coca Cola, Cap Gemini, and Xerox) to teach the value of optimized business procedures.  As a certified Business Systems Professional (cBSP) for Work The System and founder of ProcedureWriters.com, Erato makes it effortless to outsource business procedures writing in three easy steps.  Helping businesses of all sizes to scale using standardized, replicable procedures, Erato has helped companies save more than $11,000 a year by systemizing procedures.  Offering an incredible ROI tool and a wealth of insider secrets, Erato explains how outsourcing procedures helps enhance company culture. By freeing up employees to do their official assigned jobs, Erato’s professionally-trained procedure writers reduce your team’s workload, while optimizing workflows for all-round efficiency. Delving into cost reductions associated with training new employees, Erato stresses the importance of ownership over working procedures.  If you’re looking to improve accountability, employee efficiency, and team training, take a listen to Erato’s invaluable advice on procedure writing. To find out more, head to ProcedureWriters.com If you’d like to learn more from Erato Aristotelous, contact us about our Systemize to Thrive consultancy.  In this episode: How to save $11K+ by documenting procedures effectively The three simple steps to streamlined business procedures How to measure your ROI when outsourcing procedures

    The Systems behind Australia's Best Place to Work

    Play Episode Listen Later Aug 13, 2020 34:34


    Your team is the heart and soul of your company, yet so many businesses fail to consider workplace culture when planning for growth. According to company culture expert Tristan White, your company’s ethos and values are the glue that binds your whole operation together. Without a robust, resilient, and flexible team working in harmony together, you’re a sinking ship.   In this episode, Tristan White—founder and CEO of The Physio Co—generously outlines the systems that helped him to win “Australia’s Best Place to Work” 11 times in a row!   Having begun with an aspiration to treat top Australian Football League (AFL) athletes, Tristan quickly realized his  that goal wasn’t driven by passion or a sense of purpose.   Pivoting to follow his true purpose, Tristan founded The Physio Co to offer physiotherapy treatments that improve mobility for elderly patients so they can live normal lives.   Offering honest accounts of his own successes and failings with business growth, Tristan delves into the profound importance of systemizing organizational culture. Offering hacks that make his company the best place to work, Tristan explains the processes he employs in his business to make it such an outstanding place to work.   Helping you to uplift your working environment, Tristan gives his proven four-part company culture system to foster a more cohesive work dynamic across your company.   Learn how Tristan coaches the importance of love, gratitude, and self-compassion for growing your team.   You’ll be amazed at how Tristan transfers these systems to his home life, and how his family unit has created their own cultural systems to iron out personal bottlenecks as a team. In this episode we discuss:   How to cure business bottlenecks with culture by design Tristan’s four-part system to become the best place to work The power of taking an incremental approach to self-growth ---- #tristanwhite #cultureiseverything #workplaceculture #companyculture #corporateculture #teammanagement #teamplayer #teamworkmakesthedreamwork #WorkTheSystembook #BusinessPerformanceArchitect #JoshFonger #Makemoreworkless #certificationprogramforbusinessconsultants #JoshFongerandSamCarpenter #Joshspeaking #documentyourworkproceduresnow #JoshFongerSmallBusinessSpeaker #systemizeyourbizin2020

    ceo australia work offering best place best place to work tristan white australian football league afl
    Fostering Positive Mental Health in Business to Drive Transformation

    Play Episode Listen Later Jul 24, 2020 29:49


    While the discussion of mental health may be prominent in the public sphere, the topic is often neglected or overlooked when it comes to business. Though we nurture self-care practices in our personal lives, Adam McGraw argues that the lack of positive mental health practices in the business sector stifles growth.   In this episode, Adam McGraw, CRO of Positive Intelligence, discusses the effective routes to shutting out self-sabotaging rhetoric in our personal and professional lives. Adam notes that founders and entrepreneurs should, instead, focus on exercising daily mental practices to unleash positive intelligence. By directly addressing our negative inner critics, we can identify, label, and shift negative storylines that smother personal and business growth.   Adam explains how his platform—through the gamification of empowering behaviors—trains and encourages business owners and entrepreneurs to leverage the five key positive powers of positive intelligence (exploration, empathy, innovation, navigation, and laser-focused action) to create sustainable change.    In this episode we discuss:   How to identify the 10 root factors to self-sabotage in life and business How to habitualized growth mindset practices to eradicate negative storylines The five building blocks for positive intelligence to harness in your start-up     ----#mentalhealth #mentalhealthbusiness #businesstransformation #shiftingnarratives #redefiningnarratives #businessnarrative #selftalk #selfcare #entrepreneurdailypractices #dailypractices #growthmindset #positiveintelligence #WorkTheSystembook #BusinessPerformanceArchitect #JoshFonger #Makemoreworkless #certificationprogramforbusinessconsultants #JoshFongerandSamCarpenter #Joshspeaking #documentyourworkproceduresnow #JoshFongerSmallBusinessSpeaker #systemizeyourbizin2020

    Systemize to Thrive Like a Medal-Winning Athlete

    Play Episode Listen Later Jul 14, 2020 28:52


    What can businesses learn from athletes? Top performers in their fields and medal-winning athletes like Jenny Davis know what it takes to break barriers and grow consistently.  Today, Jenny Davis—WTS Certified Coach, international sprint cyclist, and ex-judo player—unpacks the process of enhancing your business with systems she uses as a world-class athlete and businesswoman. With a Commonwealth Games medal under her belt, Jenny is the fastest woman in Scottish sprint cycling and a sought-after keynote speaker for organizations looking to expand their horizons. Teaching us the importance of deep strategy, Jenny explains the pitfalls of chasing quick wins at the expense of practicing consistent, positive habit formation. By applying the systems she uses to excel in athletics, Jenny explores how “The Compound Effect” has shaped her exponential results over time, and how attention to detail makes the difference between winners and losers. Jenny also shares her working process for helping businesses balance their operations and find new areas of growth.  In this episode we discuss: How to set clear business goals and reverse engineer business processes for defined, actionable steps. “The Compound Effect” and its capacity for exponential results through consistency. The importance of attention to detail and how to use deep strategy to avoid “Shiny Object Syndrome.”

    Small Business Tax 101: Building Your Financial Team

    Play Episode Listen Later Jul 9, 2020 26:26


    Taxes feel like the bane of all small businesses. However, according to ex-criminal-tax investigator Senica Evans, the trick to mastering small business tax is in creating a solid financial team and robust tax strategy from the very beginning. In this episode, Senica Evans, expert small business tax specialist, gives us common small business tax mistakes and straightforward strategic tax systems for SMEs. With a background in tax audits and criminal investigation, Senica gives poignant insights into small business tax compliance, state-registration, and IRS red flags. Senica vibrantly shares her own emotional journey of switching sides—from busting tax fraudsters to aiding SMEs in avoiding tax pitfalls. Generously imparting nuggets of wisdom from her eight years as an independent tax consultant, Senica gives actionable advice on hiring contractors vs. employees, hiring family, systemizing finances, finding the right tax advisor, and reducing tax deductions. In this episode we discuss: Common tax mistakes small businesses make Top tips for building a robust financial team Growth strategies for full tax compliance without overspending ----#Senicaevans #smallbusinesstax #SMBtax #SMEtax #taxadvisor #taxhelp #taxpodcast #taxsystems #businesstaxes #smallbusinesstaxadvisor #taxdeductions #WorkTheSystembook #BusinessPerformanceArchitect #JoshFonger #Makemoreworkless #certificationprogramforbusinessconsultants #JoshFongerandSamCarpenter #Joshspeaking #documentyourworkproceduresnow #JoshFongerSmallBusinessSpeaker #systemizeyourbizin2020

    How Books Build Credibility as a Thought Leader

    Play Episode Listen Later Jul 2, 2020 34:26


    Establishing yourself as a thought leader means proving your credibility in solving your customers’ problems. Mitchell Levy, thought leader expert and publishing guru, says that while the democratization of publishing (especially online) has meant anyone can publish any old nonsense, a truly valuable book is priceless in establishing credibility for thought leaders and entrepreneurs. In this episode, Mitchell Levy—global credibility expert—breaks down the tricks to building thought leaders, while explaining how to write an Amazon #1 bestseller to fortify credibility and expand entrepreneurial opportunities. Having published over 850 books and having penned over 60 books himself, TEDx speaker and Amazon #1 best-selling author Mitchell Levy is a true master on how to build credibility on a foundation of books. Inviting listeners to title books according to customer points of pain (C-POP), Mitchell gives a three-step method for pinpointing your C-POPs in strategy meetings and a list of social proof materials that build credibility, such as podcasts and interviews. Listen in for Mitchell’s advice on how to leverage your book to create partnerships and clinch speaking opportunities as an expert. In this episode we discuss: How to pivot to solve your customers’ pain points What drives your brand credibility and how to maximize this authority How to become an Amazon #1 best-selling author and convert this title to opportunities #amazonbestseller #mitchelllevy #credibility #brandcredibility #buildyourbrand #howtowritebooks #bookwritingtips #publishingtips #WorkTheSystembook #BusinessPerformanceArchitect #JoshFonger #Makemoreworkless #certificationprogramforbusinessconsultants #JoshFongerandSamCarpenter #Joshspeaking #documentyourworkproceduresnow #JoshFongerSmallBusinessSpeaker #systemizeyourbizin2020

    Physiotherapist to Business Consultant—Thriving with Systems

    Play Episode Listen Later Jun 29, 2020 23:51


    For business owners, the actual systematic working procedures of the business are usually secondary to the core services provided. However, as a physiotherapist and business systems expert, Robert Moss stresses smooth-running systems are the backbone of any successful enterprise, no matter the industry. Being the best physiotherapist wasn’t enough alone; Robert needed business systemization to thrive. In this episode, Robert Moss—top physio and WTS certified coach—gives us insights into how he applies systemized business design to streamline team management and scale his physiotherapy business. Providing real-world examples from his physio business, Robert delves into the strategic collaborative exercises he uses to identify and solve problems within his team’s workflow and automate marketing processes to ensure regular brand exposure. Diving into the seven key business principles he applies across his company when making decisions, Robert offers actionable insights into how to apply the Japanese concept of Kaizen to grow your firm one small step at a time. Going from physiotherapist to business consultant, Robert reflects on how he’d approach his physio business differently now. Robert cannot understate the importance of how integrating business systems has enabled him to boost accountability, productivity, and profitability. In this episode we discuss: ● Top communications systems to improve team workflows and collaboration ● The power of regular, closed-loop marketing systems ● How to improve accountability with business systems automation

    CRM—Running Your Business through Excel Is No Longer an Option

    Play Episode Listen Later Jun 25, 2020 33:21


    Are you looking for ways to more efficiently manage your leads and therefore increase sales? In this episode, Resa Gooding, a prestigious HubSpot Platinum Partner, explains why all businesses can benefit from switching to a CRM. Based in Israel, Resa has over 12 years of agency experience assisting businesses of all types with marketing automation. She is an expert at analyzing the processes and systems related to lead management, and excels at helping companies restructure their lead capture and management systems for greater profit. Her clients include traditional companies that tend to be less tech savvy, as well as startups. In this episode we discuss: ● Why it’s time to upgrade from Excel or Google Sheets to a CRM. ● The advantages of HubSpot and how their CRM can help you learn more about your leads. ● Basic data points that can automatically be appended to a lead in a CRM system such as HubSpot. ----- #ResaGooding #CRM #CRMsystem #CRMforhumans #MarketingAutomation #HubSpot #HubSpotPartner #Peoplesoft #ExcelVSCRM #GoogleSheetsCRM #WorkTheSystembook #BusinessPerformanceArchitect #JoshFonger #Makemoreworkless #certificationprogramforbusinessconsultants #JoshFongerandSamCarpenter #Joshspeaking #documentyourworkproceduresnow #JoshFongerSmallBusinessSpeaker #systemizeyourbizin2020

    How to Access Your Million-Dollar Client List

    Play Episode Listen Later Jun 10, 2020 31:16


    When we consider that most business deals and new hires come through referrals, it seems foolish to ignore the potential million-dollar client list you may have locked within your own professional network. According to business breakthrough specialist Adam Kipnes, entrepreneurs are wasting enormous chunks of time chasing new leads when they should be categorizing their existing contact list. In this episode, Adam Kipnes—world-renowned marketing strategist and host of The Entrepreneur’s MBA podcast—delivers insightful lessons on how to scale your client base, advisory list, and referral network by reimagining lead conversion using the connections you already have. With over 25 years of experience working with small businesses, Adam coaches from the standpoint that companies struggle because what you’ve learned about marketing is wrong. Instead of starting with cheap, easy marketing campaigns, Adam gives actionable methods for reshuffling your contact list to pinpoint connections who can build and refer your business and identify potential clients. Adam invites listeners to take confidence in their ability to solve customer issues, and he offers robust strategies to diminish negative self-talk and establish brand trust with your target audience. Stressing the importance of providing real-world value to customers, Adam urges entrepreneurs to nurture B2C communication by asking what keeps your customers up at night? According to Adam, this is where you’ll convert most leads and find real, profitable value. Don’t miss Adam’s guide to making better business decisions with four easy questions. In this episode we discuss: The value of concrete strategic business planning vs. annual planning How to categorize your contact lists to identify clients, mentors, and referral partners Four important strategy questions to ask before making any business decision 

    Making Money with Digital Marketing

    Play Episode Listen Later Jun 3, 2020 35:19


    In this podcast, we discuss things very close to every entrepreneur’s heart—lead generation and customer acquisition. Our guest, Adam Lundquist, founder of Nerds Do It Better, shares valuable insights that he’s gained while driving growth for his customers through digital marketing. Join us as we navigate the multi-channel landscape, right from leads to deals.  In this episode, we discuss:  How to tailor your offer for each marketing medium to get the best results.  How to increase the speed of your response to queries.  Select digital marketing strategies that will grow sales.    We hope these tips help you to apply digital marketing to achieve your specific business goals.  ----- #digitalmarketing #leadgeneration #AdamLundquist #Nerdsdoitbetter #PPC #FacebookAds #GoogleAds #PaidSearch #viralvideo #salesfunnel #microcommitment

    Ditch Upwork! Learn Why Filipino Outsourcing Is Good for Business

    Play Episode Listen Later May 28, 2020 36:48


    Worrying about fitting all your daily tasks into your packed entrepreneurial schedule? Looking for solutions for long-term time management? Considering hiring a remote worker to lighten your load? In this episode, John Jonas—“The Rockstar of Virtual Assistants”—breaks down the benefits of outsourcing from the Philippines. John, director of onlinejobs.ph, founded the world’s largest online Filipino outsourcing platform. Having helped over 100,000 employers find remote talent, and with more than 5 million résumé submissions, John is an eloquent authority on enhancing business systems with remote hiring. He also practices what he preaches: working less (17 hours/week!) and making more. In this episode we discuss: ● How to reduce your workload by leveraging outsourcing services in the Philippines. ● Why, how, and where to focus training efforts to truly maximize the benefits of outsourcing. ● Challenges entrepreneurs face when taking that leap from contracting to outsourcing.   We hope this episode helps you to learn the value of outsourcing as a tool to reduce bottlenecks in your business systems. #outsourcing #outsourcingservices #outsourcingsolutions #outsourcingbenefits #virtualassistant #virtualassistantservices #virtualassistants #virtualassistantsforhire #hiringva #philippines #philippinesculture #smallbusinesshiring #smallbusinesshiringtips #hiringonline #onlinehiring #onlinehiringplatform #hiringdevelopers #hiringdesigners #hiringgraphicdesigners #hiringquality #hiringqualitytalent #hiringremote #hiringtipsforsmallbusiness #hiringtipssmallbusinesstips #hiringtips

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