Podcast appearances and mentions of matt davies

Welcome to another insightful episode of Build a Better Agency! This week, host Drew McLellan is joined by Matt Davies and Pieter-Paul von Weiler, the strategist duo behind the Better Briefs Project, to tackle one of the most persistent and frustrating challenges agencies face: the elusive art of creating a truly effective brief. If you've ever struggled with unclear objectives, misaligned expectations, or wasted rounds of creative development, this episode is packed with data-driven answers and practical solutions. Drawing on global research from over 1,700 marketers and agency professionals across 70 countries, Matt and Pieter-Paul share eye-opening findings about the wide gap between what clients think they're delivering in a brief and what agencies are actually receiving. They break down the staggering disconnect—like the fact that 78% of marketers believe their briefs offer clear strategic direction, while only 5% of agencies agree—and explore the ripple effect this misalignment has on wasted budgets, morale, and creative outcomes. Drew leads a discussion on why so many briefs fall short, what really constitutes a great brief, and how both agencies and clients can step up to improve the process. You'll hear actionable advice on teaching clients the value of a well-crafted brief, initiating honest conversations before a live project starts, and creating custom templates that actually work for both sides. Plus, Matt and Pieter-Paul draw on their extensive agency experience to explain the difference between client briefs and creative briefs, and how agencies can strategically refine incoming briefs for stronger creative results.  Whether you're an agency owner, account executive, or creative lead, don't miss this episode if you're ready to reclaim lost time, reduce budget waste, and build stronger partnerships with your clients around the brief-writing process. By the end, you'll feel equipped to have more candid, constructive conversations and ensure every campaign starts with clarity and purpose. Head over to betterbriefs.com for more resources and get ready to produce your agency's best work yet!  A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Understanding the disconnect between marketers and agencies when it comes to briefs   Why most briefs lack clear objectives, strategic direction, and alignment The business impact of poor briefs—including wasted budgets and extra rework How agencies can proactively educate clients and improve the briefing process The difference between client marketing briefs and agency creative briefs The importance of partnership and communication in crafting great ideas Practical steps to help clients (and agencies) write better, more effective briefs

In this episode of The Sleeping Barber Podcast, Marc Binkley and Vassilis Douros sit down with Pieter-Paul and Matt Davies from BetterBriefs to talk about one of marketing's most overlooked tools: the creative brief. From common pitfalls to practical fixes, they explore why so many briefs miss the mark — and what marketers and agencies can do to write ones that actually drive great work. Expect candid insights, real-world challenges, and a few strong opinions on what it takes to brief better.Enjoy the show!Our Guests:Pieter-Paul von Weiler https://www.linkedin.com/in/pieterpaulvonweiler/ Matt Davies https://www.linkedin.com/in/matt-davies-a7570433/ Founders of Better Briefsformer creative agency strategistsWon a couple of Grand Effies and IPA Effectiveness AwardNow they help brands create better briefs that inspire more effective workFollow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠Get in touch with our hosts:Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠Chapters 00:00 The Importance of Creative Briefs07:11 Understanding the Briefing Process13:59 Challenges in Brief Writing20:48 The Role of Strategy in Briefs28:12 Evaluating Ideas and Creativity34:56 The Cost of Poor Briefs43:47 The Power of Partnership in Marketing48:24 The Importance of Training and Communication52:01 Navigating the Briefing Process55:07 The Human Element in Creative Work58:43 Optimizing Creative Processes01:01:12 The Role of AI in Marketing01:05:10 Post Pod with V & MarcBackground Research & Links:Better Breifs https://www.betterbriefs.com/the-betterideas-project

In this episode, we continue our conversation with Dr. Matt Davies on CRRU UK's latest updates. We delve into the practical implications of the upcoming restrictions on second-generation anticoagulant rodenticide (SGAR) use in open areas and waste dumps, clarify burrow baiting rules, and discuss how pest controllers can adapt to these changes. The post Episode 42: CRRU UK Update Part 2: Navigating the New Rodenticide Rules first appeared on Killgerm Podcast.

Nottingham Forest suffered a third defeat in four Premier League games as they lost 2-0 at home to Brentford after conceding two horrible goals. Matt Davies is joined by Mark Sutherns, Pete Blackburn and former Reds midfielder David Prutton to review the game and look ahead to the final four fixtures of the season.

Nottingham Forest blew their chance to return to third place in the Premier League as they lost 2-0 to Brentford at the City Ground on Thursday night. It was a miserable defeat for the Reds as they gifted Brentford both goals in front of the Sky Sports cameras. Matt Davies is joined by Paul Morley and Chief from Barstool Sports to discuss the game in full from 9.45pm. #nffc #nottinghamforest

Matt Davies is joined by Billy Grant from the Beesotted Brentford podcast for the opposition verdict ahead of Nottingham Forest v Brentford at the City Ground in the Premier League on Thursday. We discuss Brentford's European chances, tactics and the futures of two men linked with Forest in Bryan Mbeumo and Yoane Wissa. #nffc #nottinghamforest

Nottingham Forest owner Evangelos Marinakis has formally paused his day to day involvement in the club as Forest get ready for European football with three further changes to the board as a former Girona director comes in. Matt Davies breaks down the announcement and goes through Swiss Ramble's detailed analysis of Forest's 2023/24 accounts and what it means for the club's summer spending power in the transfer market. #nffc #nottinghamforest

Nottingham Forest face another huge game in the Premier League when they take on Brentford at the City Ground on Thursday night. We'll preview the match in full and discuss the latest transfer talk as Forest are linked with Liverpool's Darwin Nunez, Manchester City's James McAtee and Parma's Ange-Yoan Bonny. Matt Davies is joined by Pete Blackburn, Simon Bristow (Our Glorious Banners) and Elliott Talbot. #NFFC #nottinghamforest

Matt Davies is joined by Emily Anderson, Michael Temple and Nottingham Forest legend Garry Birtles as we reflect on the FA Cup semi-final defeat to Manchester City. We discuss Nuno's team selection, Zach Abbott's impressive performance, first half v second half performances and we look ahead to the Premier League run-in. #nffc #nottinghamforest

Matt Davies and Greg Mitchell are live from Wembley as they're joined by Chris Aylmer to discuss the 2-0 defeat the national stadium as Nottingham Forest lost Manchester City in the FA Cup semi-finals. Team selection, a nightmare first half, missed chances in a better second half and what can we take from the game on the agenda. #nffc #nottinghamforest

Matt Davies is joined by David Mooney from the Blue Moon podcast for our FA Cup semi-final opposition verdict. We discuss the changes Pep Guardiola has made to Manchester City since they lost to Nottingham Forest, if Wembley experience matters David gives a passionate explanation for why City have not sold their ticket allocation. #nffc #nottinghamforest

Matt Davies is joined by Michael Temple, Pete Blackburn and Paul Morley to preview Nottingham Forest's FA Cup semi-final against Manchester City. We discuss team selection, the importance of Forest fans and the relative Wembley experience of the two teams. #nffc #nottinghamforest

Matt Davies is joined by Pete Blackburn and former Nottingham Forest defender Kelvin Wilson to discuss Monday night's massive win over Tottenham Hotspur to move back up to third in the Premier League. Topics on the agenda include Nuno's bold team selection, Harry Toffolo's impressive performance and how Forest can beat Manchester City in the FA Cup semi-final on Sunday. #nffc #nottinghamforest

Nottingham Forest beat Tottenham Hotspur 2-1 to claim a massive three points in the race for a Champions League place. Elliot Anderson and Chris Wood got the goals with some heroic moments for Harry Toffolo and Matz Sels as the Reds hung on. Matt Davies is joined by Emily Anderson and Mark Sutherns from to discuss the win against Spurs. #nffc #nottinghamforest

Nottingham Forest saw the Champions League race get ever tighter on Saturday as Manchester City and Aston Villa both won in the Premier League, although Newcastle United did drop points in a heavy defeat to Villa. Matt Davies is joined by Greg Mitchell, Michael Temple and Mikey Clarke to preview Monday's trip to Spurs in full with the Reds seeking to halt their run of consecutive defeats #nffc #nottinghamforest

Matt Davies is joined by our regular Spurs correspondent Baker ahead of Nottingham Forest's trip to Tottenham Hotspur on Monday night. We discuss why he has wanted Ange Postecoglu to be sacked as manager for months, their changing tactics, fan discontent and how it impacts this game, plus his predicted XI. #Nffc #nottinghamforest

Matt Davies is joined by Chris McGuane, the head of Nottingham Forest's Academy, and former Forest Academy boss Nick Marshall, who is now assistant academy director at Liverpool. We discuss the changing face of Academy football, the dangerous influences on young players with social media, releasing players and the pressure to produce first team players. #nffc #nottinghamforest

Matt Davies is joined by Ped from Toffee TV to give us the lowdown on Everton under David Moyes ahead of their trip to the City Ground to take on Nottingham Forest in the Premier League on Saturday. #nffc #nottinghamforest

Nottingham Forest face Everton at the City Ground in a crucial game in their pursuit of a Champions League place. Forest go into the Premier League game with a host of injury concerns to players including Ola Aina, Anthony Elanga, Chris Wood and Taiwo Awoniyi. Matt Davies is joined by Mark Sutherns and Mikey Clarke to preview the game in full. We'll also discuss the week's transfer rumours as Morgan Gibbs-White is linked with Manchester City, while Liam Delap reportedly has a £30m release clause which is activated when Ipswich are officially relegated. #nffc #nottinghamforest

Matt Davies is joined by Sky Sports commentator Seb Hutchinson to discuss Nottingham Forest's Champions League chances after defeat to Aston Villa. We also discuss their summer transfer plans and FA Cup semi-final against Manchester City. #nffc #nottinghamforest

Manchester City are considering a move for Nottingham Forest midfielder Morgan Gibbs-White as a replacement for the departing Kevin De Bruyne, according to The Athletic. Meanwhile, the Reds have been touted as a possible summer destination for Dominic Calvert-Lewin when his Everton contract expires. Matt Davies is joined by Paul Morley to discuss the news from a player and club point of view. #nffc #nottinghamforest

Nottingham Forest were beaten 2-1 at Aston Villa on Saturday but they remain third in the Premier League as their Champions League prospects were dealt minimal damage as Manchester City and Chelsea both drew ahead of Newcastle United playing on Monday night. Matt Davies is joined by Mark Sutherns and TNT Sports commentator Darren Fletcher to reflect on the game and assess the Reds' top five prospects as they anxiously await the returns of Chris Wood, Ola Aina and Taiwo Awoniyi, while Anthony Elanga could also need a scan after his half-time withdrawal against Villa. #nffc #nottinghamforest

Nottingham Forest lost 2-1 to Aston Villa in the Premier League as two teams battling for a Champions League place met at Villa Park. Forest had a nightmare start and were soon 2-0 down before Jota Silva pulled one back. After that the Reds missed plenty of chances to get a point. Matt Davies will be joined by Mark Sutherns and Saveena Johal to discuss whatever happens at 8pm. #nffc #nottinghamforest

Matt Davies is joined by our regular Aston Villa fan guest Steve Farmer to give us this week's opposition view ahead of Nottingham Forest's trip to Villa Park. Unai Emery's team are in fine form with six wins and four clean sheets in a row so a tough task awaits Forest in the race for Champions League football. #nffc #nottinghamforest

Matt Davies is joined by Mikey Clarke and Dan Cook to preview Nottingham Forest's trip to Aston Villa in the Premier League. Forest are on fire in the race for the Champions League but so are Villa as they sit nine points behind the Reds in seventh. #nffc #nottinghamforest

Matt Davies is joined by Pete Blackburn and European Cup winner Colin Barrett to reflect on Nottingham Forest's 1-0 win over Manchester United in the Premier League as they moved one step closer to the Champions League at the City Ground. We also discuss what football finance expert Kieran Maguire told us about the summer spending power after the club's accounts for 2023/24 were released. #NFFC #nottinghamforest

Nottingham Forest beat Manchester United 1-0 at the City Ground on Tuesday night thanks to Anthony Elanga's incredible goal and some equally incredible defending. Third placed Forest took another step closer towards the Champions League next season as they moved 10 points clear of sixth placed Newcastle United. Matt Davies will be joined by Chief from Barstool Sports and Paul Morley. #nffc #nottinghamforest

Nottingham Forest will face Manchester City in the FA Cup semi-final at Wembley but before that they host Manchester United in the Premier League at the City Ground on Tuesday night. We preview that game and reflect on the FA Cup win over Brighton as Matt Davies is joined by Michael Temple, Pete Blackburn and former Reds defender Kelvin Wilson. #nffc #nottinghamforest

Nottingham Forest are going to Wembley as they beat Brighton and Hove Albion in the FA Cup quarter-finals on penalties after it finished 0-0 on Saturday evening. Matt Davies is joined by Emily Anderson and Chris Aylmer from Forest All Over to discuss the game at the Amex Stadium in full as Matz Sels and Ryan Yates were the shootout heroes after Forest had an earlier penalty overturned by VAR. #nffc #nottinghamforest Correcting an error in the episode, Ryan Yates and Neco Williams aren't suspended for Wembley.

Matt Davies is joined by the Copa Club's Nathan Joyes to discuss Murillo's difficult debut for Brazil and how it has gone down in his homeland, Evangelos Marinakis' interest in Sao Paolo, the changing South American transfer market and his three players Nottingham Forest should buy. #nffc #nottinghamforest

Matt Davies is joined by Greg Mitchell and Michael Temple to preview Nottingham Forest's FA Cup quarter-final at Brighton. We'll also discuss Fabrizio Romano suggesting Neco Williams could sign a new deal, Murillo's nightmare debut for Brazil and the prospects of Morgan Gibbs-White leaving after it was reported Thomas Tuchel suggested some England contenders needed to move clubs. #nffc #nottinghamforest

Matt Davies is joined by Brighton and Hove Albion fan Az Phillips for this week's opposition preview as Nottingham Forest look to claim a place in the FA Cup semi-finals. We discuss their transformed form after losing 7-0 to Forest in the Premier League and their predicted XI, among other topics. #nffc #nottinghamforest Due to a scheduling change this recording is coming out on Wednesday rather than Friday.

Matt Davies is joined by TNT Sports commentator Adam Summerton to discuss the latest Nottingham Forest news after Morgan Gibbs-White was an unused sub for England against Latvia. We also hear from Chris Wood on his injury and discuss the latest transfer news as Forest are linked with Atalanta's Ademola Lookman. We also put Adam's expertise on Serie A and European football to good use by asking about potential signings and how the Reds would fare in Europe next season if they qualify. #nffc #nottinghamforest

The Premier League season has not yet ended but Nottingham Forest are already being linked with a number of ambitious signings including Viktor Gyokeres, Douglas Luiz, Jobe Bellingham and Matheus Cunha. Matt Davies is joined by Pete Blackburn and Mikey Clarke to rate the rumours, discuss the kind of signings Forest should make this summer and name the player they want the Reds to target. We'll also discuss Chris Wood going off injured for New Zealand on Monday morning as they qualified for the World Cup. #NFFC #nottinghamforest

Nottingham Forest have nine games left to secure their place in the Champions League next season in what is a congested race in the Premier League. Forest are seven points clear of sixth placed Newcastle and look well placed but only five points separates Chelsea in fourth and Bournemouth in 10th. With that in mind, Matt Davies spoke to the following regular contributors to discuss their team's run in and if they think they will make it to the Champions League or not... Harry Daniels (Chelsea), David Mooney (Manchester City), Rob Smyth (Newcastle), Az Phillips (Brighton), Russ Goldman (Fulham), Steve Farmer (Aston Villa) and Matt Davies (Bournemouth)

Nottingham Forest have been linked with what would be a shock move for Sporting Lisbon striker Viktor Gyokeres. Matt Davies looks at that rumour and the chances of it happening, as well as a wider look at the finances of playing in the Champions League and what the transfer business of Newcastle United and Aston Villa tells us about what Forest could do. #nffc #nottinghamforest

Nottingham Forest were 4-2 winners against Ipswich Town as results went their way in the Premier League at the weekend. The Reds are now seven points clear of sixth placed Newcastle United, who have a game in hand, after Manchester City drew with Brighton and Bournemouth lost to Brentford. Matt Davies is joined by Mikey Clarke and former Reds midfielder David Prutton to discuss the game at Portman Road, the Champions League race, Morgan Gibbs-White's belated call up to the England squad and Newcastle United providing FA Cup inspiration. #nffc #nottinghamforest

Matt Davies is joined by Nottingham Forest Women forward Charlie Wellings to discuss the game against Derby County at the City Ground this Sunday and the final weeks of the season as they look to win the league. #nffc #nottinghamforest

Nottingham Forest were 4-2 winners again Ipswich Town in the Premier League as they strengthened their grip on a Champions League place. Anthony Elanga scored twice with further goals for Nikola Milenkovic and Jota Silva. Matt Davies is joined by Simon Fotheringham and former Reds midfielder Lewis McGugan to discuss the game in full. #nffc #nottinghamforest

Matt Davies is joined by Joe from the Blue Monday podcast to give us the opposition view ahead of Nottingham Forest's trip to Ipswich Town on Saturday. We discuss their dwindling survival hopes and preview the game at Portman Road. #nffc #nottinghamforest

Thomas Tuchel has named his first England squad as manager with zero Nottingham Forest players picked. Matt Davies discusses the ridiculous decision to ignore Morgan Gibbs-White while the likes of Kyle Walker and Jordan Henderson are included. #NFFC #nottinghamforest

Matt Davies is joined by Matt Davies-Adams, Mikey Clarke and Simon Fotheringham to preview Nottingham Forest's trip to Ipswich Town in the Premier League. We also look to ease any fears the Reds will be barred from the Champions League due to Evangelos Marinakis' dual ownership of Olympiacos. #NFFC #nottinghamforest

Matt Davies is joined by Greg Mitchell to take calls from Nottingham Forest fans as the Reds push for Champions League football. We will also discuss today's news that season ticket prices have been increased, although not as much as last season. We're live from 8pm. #nffc #nottinghamforest

Matt Davies is joined by Michael Temple and TNT Sports commentator Darren Fletcher to review Nottingham Forest's brilliant 1-0 win against Manchester City in the Premier League and what it means for Forest's Champions League chances.

Nottingham Forest beat Manchester City 1-0 in the Premier League's early kick-off on Saturday as they claimed a huge win in the race for the Champions League football. Matt Davies is joined by Ruby Naylor, Chris Aylmer from Forest All Over and Chief from Barstool Sports to discuss a brilliant day in full. #NFFC #nottinghamforest

Matt Davies is joined by David Mooney from the Blue Moon podcast for this week's opposition preview as Nottingham Forest prepare to face Manchester City. We discuss City's decline this season and if those problems are behind them after a January spending spree. David also gives his predicted City line-up. #nffc #nottinghamforest

Nottingham Forest host Manchester City in the Premier League early kick-off on Saturday morning. Matt Davies is joined by Mikey Clarke, Pete Blackburn and the Copa Club's Nathan Joyes to preview the game in full as we discuss team selection, tactics and ask if teams have worked out a way to stop Forest's counter attacking threat. #nffc #nottinghamforest

Nottingham Forest are through to the FA Cup quarter-finals after beating Ipswich Town on penalties. Can the Reds go all the way as the draw opens up? And can they use the win as a catalyst to beat Manchester City in the Premier League this weekend? Matt Davies is joined by Emily Anderson, Michael Temple and Forest legend Garry Birtles to discuss all that and more. #nffc #nottinghamforest

Nottingham Forest beat Ipswich Town 5-4 on penalties in the FA Cup fifth round on Monday night to secure a tie at Brighton in the quarter-finals. It finished 1-1 before Matz Sels was the shootout hero after all five Reds takers took top class penalties. Matt Davies is joined by Paul Morley and Chris Aylmer from Forest All Over to discuss the game in full. #nffc #nottinghamforest

Nottingham Forest host Ipswich Town in the FA Cup fifth round on Monday night as they look to push on in the competition. How strong should Reds manager Nuno go as Forest look to balance Cup commitments with their push for a Champions League place? Matt Davies is joined by Michael Temple, Paul Morley and Ian Finch to preview the game in full and test the panel's knowledge with a game of starting XI. #NFFC #nottinghamforest