POPULARITY
AI is no longer simply helping consumers make decisions. It is becoming an active participant in what they discover, trust and buy. Learn more at https://justcreative.com/podcast In this episode of JUST Branding, Jacob Cass and Matt Davies speak with Asha Parmar, founder of Élan Intelligence, about the changing relationship between brands, buyers and AI. Asha explains how AI is compressing the traditional customer journey, influencing brand discovery and creating a new kind of AI enabled consumer. The conversation explores “machine equity”, the role of reviews and third party conversations, and why brands must now communicate clearly with both people and machines. They also tackle a bigger question: if consumers increasingly outsource their research, decisions and even personal reflection to AI, how will that affect identity, values and brand loyalty? You'll learn: • How AI is changing consumer behaviour and purchase decisions • Why the traditional marketing funnel is being compressed • What machine equity means for brand builders • How brands can become more visible to AI systems • Why transparency and genuine customer experience matter more than ever • How to research AI behaviour within your category The next buyer choosing your brand might not be human. Is your brand ready?
Matt Davies is joined by Chris O'Connor ahead of the Carabao Cup second round tie at the City Ground between Nottingham Forest and Leeds United. We discuss team selection and how Leeds are viewing the game. #nffc #nottinghamforest
Matt Davies is joined by Dan Cook, Mikey Clarke and former Nottingham Forest defender Kelvin Wilson as we reflect on the 1-0 Premier League defeat to Leeds United. We'll discuss how bad Forest were or weren't on the opening day, ask how many signings Forest need and in which positions, address reported £70m interest in Brentford striker Igor Thiago and preview the Carabao Cup second leg against Leeds on Tuesday night . #nffc #nottinghamforest
Nottingham Forest kicked-off the Premier League season against Leeds United with a 1-0 defeat at the City Ground thanks to Anton Stach's late free kick as we review the game in full. Matt Davies is joined by Simon Fotheringham and Steve Battlemuch from 8pm. #nffc #nottinghamforest
Matt Davies is joined by Leeds United fan Chris O'Connor for the first opposition view of the 2026/27 Premier League season. We discuss how he is viewing the campaign ahead and Saturday's game against Nottingham Forest at the City Ground. #nffc #nottinghamforest
Nottingham Forest kick-off the Premier League season against Leeds United at the City Ground as we preview the game in full. We'll also discuss the latest transfer news as Fiorentina wing back Dodo is being tipped to sign for 10m euros by Italian media, while Dilane Bakwa has been linked with a move to Hull City. Matt Davies is joined by Dan Cook, Greg Mitchell and Steve Battlemuch. #nffc #nottinghamforest
Matt Davies is joined by Emily Williamson, Michael Temple and Mikey Clarke for our 2026/27 predictions. We'll have predictions from the rest of the Forest Focus regulars too as we say where Nottingham Forest will finish in the Premier League. Will they win a trophy? Who will be top scorer and player of the season? What will the top four be and who is getting relegated? #nffc #nottinghamforest
Forest Focus was at the City Ground on Sunday for the final pre-season friendly as Nottingham Forest beat Brest 2-0. Greg Mitchell was our touchline reporter as he spoke with fans, emergency service staff and more before Pete Blackburn and Matt Davies had a few minutes with Oliver Glasner and Nico Dominguez respectively. #NFFC #nottinghamforest
Nottingham Forest are on the eve of the 2026/27 Premier League season after finishing their pre-season campaign against Brest. After the match Matt Davies was joined by Greg Mitchell, Pete Blackburn and Matt Davies-Adams at the Trent Navigation to discuss the game and Taiwo Awoniyi's guard of honour before turning our attention to the opening game against Leeds United and the rest of the transfer window. #nffc #nottinghamforest
Matt Davies is joined by Chris Aylmer and Dillon Mapletoft to discuss Nottingham Forest's final pre-season friendly against Brest and the emotional half-time send off as he was given a guard of honour from teammates before joining Coventry City. #nffc #nottinghamforest
Taiwo Awoniyi is set to leave Nottingham Forest and join Coventry City as reported by John Percy of The Telegraph and Fabrizio Romano. Matt Davies is joined by Mark Southerns and Paul Morley to discuss the deal and the latest transfer news around Tijjani Reijnders, Liam Delap and Daniel Munoz. #nffc #nottinghamforest
In part three of our Premier League predictions podcast, Matt Davies is joined by six of our regular fan correspondents as we cover Liverpool, Manchester City, Manchester United, Newcastle United, Sunderland and Tottenham. #nffc #nottinghamforest
Why do stories move people in ways that facts, features and clever messaging rarely can? Learn more at justcreative.com/podcast In this episode, Jacob Cass and Matt Davies speak with Park Howell, Emmy Award winning brand strategist, founder of The Business of Story and one of the world's leading voices on business storytelling. Park explains why story remains one of the most powerful tools in brand building, what separates a memorable narrative from an interesting one and how brands can shift from simply telling stories to becoming truly story driven. The conversation explores Park's StoryCycle framework, the commercial value of storytelling and why moving from pitching to proving can create a genuine competitive advantage. They also examine storytelling in the age of AI, including where technology can amplify the creative process, where humans must continue to lead and what new opportunities AI creates for brand strategists. If you want to build a brand people understand, remember and choose to become part of, this episode is for you.
In part two of our Premier League predictions podcast, Matt Davies is joined by six of our regular fan correspondents as we cover Coventry City Crystal Palace, Everton, Fulham, Hull City, Ipswich and Leeds United ahead of the 2026/27 season. #nffc #nottinghamforest
In part one of our Premier League predictions podcast, Matt Davies is joined by six of our regular fan correspondents as we cover Arsenal, Aston Villa, Bournemouth, Brentford, Brighton and Chelsea ahead of the 2026/27 season. #nffc #nottinghamforest
Matt Davies is joined by friend of the show Henry Winter to look ahead to the coming season for Nottingham Forest as we discuss Oliver Glasner's arrival, the future of Morgan Gibbs-White and James McAtee and more. #nffc #nottinghamforest
Matt Davies is joined by one of the most popular Nottingham Forest players of the last 10 years in Joe Lolley as we discuss his time at the City Ground from the highs of four assists in a game against Aston Villa to the lows of a rare injury and his falling out with Steve Cooper over the manner of his departure. We also discuss his early career and his unlikely path to Forest plus his life in Australia today playing for Sydney FC and Newcastle Jets. #nffc #nottinghamforest
Matt Davies is joined by new Nottingham Forest B team manager Dylan Malicheff to tell us about his journey from being a successful youth coach in Belgium to his new role at the City Ground. We discuss what he demands from players and his desire to help them improve as footballers and people. We also discuss his aim to protect Forest's proud record of having an homegrown player in the first team squad going back to the 1940s. Thumbnail image credit: Nottingham Forest FC #nffc #nottinghamforest
A report in Portugal has said Ousmane Diomande's move to Nottingham Forest from Sporting Lisbon has collapsed. Mais Futebol say talks over a 40m euros deal have failed and though they could be resurrected, it would take a major turnaround. Matt Davies is joined by Mark Sutherns to discuss the news and what it means if they report is indeed accurate. #nffc #nottinghamforest Learn more about your ad choices. Visit podcastchoices.com/adchoices
*This was recorded before reports of Ousmane Diomande's transfer collapsing emerged. Still a good watch though. Matt Davies is joined by James Perch and Steve Battlemuch as we discuss the latest Nottingham Forest transfer news with the focus still on Manchester City's Tijjani Reijnders. Then we discuss Perchy's new job with Forest as a national scout, plus his time in Portugal watching the defeat to Sporting Lisbon and the challenges he sees facing Oliver Glasner. Meanwhile, there's a brief mention for Nikola Milenkovic as he's linked with Juventus. #nffc #nottinghamforest
Matt Davies is joined by Dan Cook and Paul Morley for a transfer heavy show as Nottingham Forest are linked with a major transfer move. Multiple outlets now say Manchester City midfielder Tijjani Reijnders is a £55m target. We discuss the pros and cons of a move for the 28-year-old, who is a top class player but is reportedly paid £230,000 a week. We also look at a Daily Mail report saying Bayern Munich have an interest in Morgan Gibbs-White if Michael Olise leaves and we'll mention the latest on Ousmane Diomande. Meanwhile we'll also discuss reports linking Forest with Bayer Leverkusen's Christian Kofane and Gustavo Puerta of Racing Santander. Finally, there is an update on Feyenoord's Givairo Read and it's potentially a positive one. #nffc #nottinghamforest
Matt Davies is joined by Dan Cook and Michael Temple as we discuss the latest Nottingham Forest transfer news or lack of it. Fan frustration online is growing that Forest have only signed Xaver Schlager so far. Is that fair or are people worrying over nothing? We also ask if Forest should have signed Mamadou Sangare and think back on high potential players who didn't turned out as planned after Tyler Walker moved to the Welsh Premier League. #nffc #nottinghamforest
Matt Davies is joined by Paul Morley and Will Tomlinson for our post match show after Nottingham Forest lost 4-1 to Sporting Lisbon in a pre-season friendly in Portugal. We also discuss the latest transfer talk with updates on Ousmane Diomande and Givairo Read. #nffc #nottinghamforest
In this episode, Jacob Cass & Matt Davies sit down with Ekaterina Solomeina, creative director, TEDx speaker, co-founder of Future London Academy, and host of Creative Capes, to explore how branding, design, and creative leadership are evolving. As AI accelerates execution and businesses face more complex cultural, technological, and commercial challenges, the value of creativity is shifting. It is no longer enough for designers and brand leaders to simply make things look good. The real opportunity is to connect creativity to business value, strategic decisions, customer trust, innovation, culture, and growth. If you want to become a more strategic, commercially valuable, and future ready creative leader, this conversation is packed with insight.
Matt Davies is joined by Greg Mitchell and Mikey Clarke as we discuss the latest Nottingham Forest transfer news on Ousmane Diomande and Givairo Read as Roma emerge as rivals to his signing. Meanwhile, Gustavo Sa has signed and promptly joined Olympiacos on loan. The lack of progress has sparked angst for some fans so we discuss that as well as the seeming good vibes in the camp in Portugal. #nffc #nottinghamforest
Matt Davies is joined by Dan Cook and Sam Collins as we take questions from Forest Focus listeners. Topics include the make-up of Nottingham Forest's midfield next season and if Ryan Yates will move on, Liam Delap and Nicolas Jackson as options (podcast recorded on Monday night before John Percy's transfer report in The Telegraph emerged) and if pre-season predictions of gloom for Forest are misplaced after Four Four Two magazine said the Reds will get relegated from the Premier League. #nffc #nottinghamforest
Matt Davies is joined by Paul Morley and Steve Battlemuch as we go through an extensive transfer news piece by John Percy in the Telegraph. Names discussed include Liam Delap, James McAtee, Arnauld Kalimuendo, Tyler Bindon and Zach Abbott. Meanwhile, The Athletic report Forest have had a bid rejected for Union GB wing-back Anan Khalaili. The Israel international was poised to join Inter Milan but failed his medical as we discuss why. #nffc #nottinghamforest
Nottingham Forest have been linked with a move for Everton striker Beto but is he needed, especially when Igor Jesus has three goals in three games? Elsewhere on the transfer front, Forest have reportedly seen a third bid for Givairo Read rejected and have been linked with Monaco midfielder Lamine Camara while Jair Cunha is a reported £15m target for Benfica. Matt Davies is joined by Michael Temple and former Reds midfielder Lewis McGugan. #nffc #nottinghamforest
Nottingham Forest have made a £17m bid for Feyenoord right-back Givairo Read according to Fabrizio Romano and multiple other outlets. Matt Davies is joined by Football Oranje's Michael Statham for the lowdown on the 20-year-old who has been linked with Manchester City, Barcelona and Bayern Munich #nffc #nottinghamforest
Matt Davies is joined by Matt Davies-Adams and Steve Battlemuch to discuss the latest Nottingham Forest transfer news. Former RB Leipzig midfielder Xaver Schlager has officially signed but the Reds reportedly face competition from Brighton for Lucas Bergvall. We also discuss the latest on Ousmane Diomande ahead of his move to Forest, which is expected to go through from Sporting Lisbon. #nffc #nottinghamforest
Matt Davies joined by Mikey Clarke and Pete Blackburn as Nottingham Forest are linked with a 25m euros move for Bayer Leverkusen winger Ernest Poku. We also look at the latest on Ousmane Diomande and Lucas Bergvall as well as moves made so far by other Premier League teams. #nffc #nottinghamforest
Matt Davies is joined by Portuguese football expert and Sporting Lisbon fan Kevin Fernandes (@kevinaraujof on X) to tell us more about Ousmane Diomande, the 22-year-old Sporting Lisbon and Ivory Coast defender who Forest are hoping to sign after registering a bid of £30m according to Fabrizio Romano and the Telegraph's John Percy. #nffc #nottinghamforest
On today's show we reflect on Nottingham Forest's friendly against Blackburn Rovers in Portugal, discuss the latest on Forest's £30m bid to sign Ousmane Diomande from Sporting Lisbon and react to Evangelos Marinakis' latest huge cash injection into the club. Matt Davies is joined by Dan Cook, Simon Bristow and Dillon Mapletoft. #nffc #nottinghamforest
Matt Davies is joined by Michael Temple and former Nottingham Forest winger Franz Carr as we discuss what a successful transfer window look like for Forest. We also discuss the latest transfer news as the Reds are linked with Estudiantes midfielder Mikel Amondarain. We also discuss Notts County goalkeeper James Belshaw's notes on Saturday's game at Meadow Lane with observations on Igor Jesus, Arnaud Kalimuendo and Nicolas Dominguez. #nffc #nottinghamforest
Matt Davies is joined by Dan Storey for his final World Cup diary along with Seb Hutchinson and Steve Battlemuch as we reflect on the culmination of the tournament with Dan and Seb in the US. We also discuss the latest Nottingham Forest transfer topics on Morgan Gibbs-White, Lucas Bergvall and Ousmane Diomande, plus fresh developments on the City Ground expansion plan. #nffc #nottinghamforest
Matt Davies is joined by Greg Mitchell and Chris Aylmer for our first post match show of the 2026/27 season as Nottingham Forest go to Meadow Lane to face Notts County as Oliver Glasner leads the Reds for the first time. We'll also discuss the latest transfer news around Xander Schlager and Lucas Bergvall, plus Morgan Gibbs-White has changed agent. Finally, we'll react to the new Forest kit. #nffc #nottinghamforest
Matt Davies is joined by new Nottingham Forest Women manager Tom Mallinson to discuss his new role after 20 years at the club having joined as a coach when still a teenager. #nffc #nottinghamforest
Matt Davies is joined by our Crystal Palace regular Matt Watts from the A Team Called Palace podcast as we discuss Oliver Glasner's move to Nottingham Forest. We discuss the latest chapter in the rivalry between the clubs, Glasner's time at the club, tactics and man management. #nffc #nottinghamforest
Matt Davies is joined by former Nottingham Forest defender Steve Cook to discuss his time at the club and the present day situation as the Reds appoint Oliver Glasner. We also discuss his remaining former teammates Neco Williams, Ryan Yates, Morgan Gibbs-White and Chris Wood. We also chat about his recent move to Wycombe and future plans as he studies to become a sporting director. #nffc #nottinghamforest
Matt Davies is joined by the i paper's Daniel Storey as we reflect on England's World Cup quarter-final win over Norway as well as the latest Nottingham Forest transfer news focusing on Liverpool midfielder Curtis Jones, Feyenoord's Givairo Read and Dodo of Fiorentina. #nffc #nottinghamforest
In this episode, Jacob Cass & Matt Davies sits down with Jonathan Stark, pricing expert, author of Hourly Billing Is Nuts, host of Ditching Hourly, and co-host of The Business of Authority, to unpack why trading time for money is such a poor fit for expert work. Together, Jacob, Matt and Jonathan explore the difference between fixed fees and true value pricing, how to run better sales conversations, why pricing is deeply connected to positioning, and how authority changes the way clients buy. They also discuss the psychology of charging more, why creatives often underprice their own judgment, and the practical first steps for ditching hourly without blowing up your business overnight. If you are tired of selling hours, defending rates, or being compared against cheaper alternatives, this episode will help you rethink what you are really selling and how to build a business around expertise, not availability.
Matt Davies is joined by Sam Collins and Will Tomlinson (WT Analysis) as we go in depth on Oliver Glasner's tactics, discussing how they really work in practice, hidden aspects the data tells us, how his style suits Nottingham Forest and which players benefit and suffer. This was recorded before Daichi Kamada signed a new Crystal Palace contract. #nffc #nottinghamforest
Matt Davies is joined by the i paper's Daniel Storey for episode five of his World Cup diary from the USA. We discuss England's win over Mexico and the quarter-final against Norway, America's defeat to Belgium after Donald Trump pressed FIFA for Folarin Balogun to be allowed to play, Portugal and Ronaldo's exit and the latest Nottingham Forest news. Jota Silva looks set to join Olympiacos on loan, while James McAtee has again been linked with West Ham. Finally, we ask if Forest should join the race to sign Djed Spence from Spurs as Everton are reportedly keen on the England man according to The Athletic. #nffc #nottinghamforest
Oliver Glasner is officially the new Nottingham Forest manager as owner Evangelos Marinakis speaks of winning major honours under the former Crystal Palace boss. We'll discuss the impact of his arrival and if Forest can achieve that goal, plus the latest transfer news as James McAtee is linked with a move to West Ham. Matt Davies is joined by Michael Temple, Pete Blackburn and former Reds defender Kelvin Wilson. #nffc #nottinghamforest
Matt Davies is joined by Mark Sutherns and former Nottingham Forest midfielder Sam Collins for our latest listener Q&A. We take questions on Oliver Glasner's appointment, his tactics and how it impacts the squad and transfers, in particular from Crystal Palace. #nffc #nottinghamforest
Matt Davies is joined by the i paper's chief football writer Daniel Storey as we discuss the huge managerial change at Nottingham Forest as the wider media and football fanbase speaks of the club being riddled with chaos. We ask if that is fair when it comes to Evangelos Marinakis' move to appoint former Crystal Palace manager Oliver Glasner. We also discuss the latest from the World Cup as Dan Ndoye scores for Switzerland and England face a huge test against Mexico. #nffc #nottinghamforest
Matt Davies is joined by Pete Blackburn and Steve Battlemuch to reflect on a crazy day at Nottingham Forest as Vitor Pereira was, according to multiple reports, brutally fired by email in order to be replaced by former Crystal Palace manager Oliver Glasner on a three-year deal. We discuss the events of yesterday and look at the impact and changes Glasner might make. #nffc #nottinghamforest
It's been a mad day at Nottingham Forest as Vitor Pereira is set to be sacked by Nottingham Forest to complete an ambitious move for Oliver Glasner as The Telegraph, The Athletic and Fabrizio Romano all say the former Crystal Palace manager will be Forest 's fifth boss in a year. Matt Davies is joined by Chris Aylmer and Michael Temple. #nffc #nottinghamforest
Matt Davies is joined by Emily Williamson, Mikey Clarke and former Nottingham Forest star James Perch as we discuss the latest Forest transfer news revolving around Elliot Anderson and his replacement. Forest have been linked with moves for Tottenham's Lucas Bergvall, Jack Hinshlewood of Brighton, Trabzonspor's Christ Inao Oulai and most recently Liverpool midfielder Curtis Jones. #nffc #nottinghamforest
Matt Davies is joined by the i paper's chief football writer Daniel Storey for the third of his World Cup diaries as we reflect on England's 0-0 draw with Panama. We discuss what we learned from the group stage as England showed promise but plenty of weakness. We also look at the narrative shift around Elliot Anderson as blue tick X/Twitter, including Piers Morgan, plus elements of the national media start to question the Nottingham Forest man ahead of his move to Manchester City. We also touch on the latest transfer talk around Liverpool's Curtis Jones and Brighton's Jack Hinshlewood. #nffc #nottinghamforest