Podcasts about brand archetype

Does the brand archetype you build with always have to match your personal core archetype? The short answer: no. In this episode, we're exploring the nuances of brand strategy and why the archetype you lead with might not be the one you choose to embody in your brand. Whether you've taken the BG5 + Brand Archetypes Quiz or you're just starting to explore archetype-driven branding, this conversation is packed with insights to help you align your business strategy with your vision. We cover: • Why your brand archetype might not be what you expect—and how to tell the difference between your natural strengths and strategic choices. • The top 3 reasons you might choose a brand archetype that's different from your core archetype. • How intentionality in branding can transform your business and help you scale with clarity and impact. Plus, I share details about the upcoming Turning Archetypes Into Income Workshop and how you can dive deeper into your brand strategy through my Brand VIP Days! Ready to refine your message and build your movement? This episode is for you. Learn more about Turning Archetypes Into Income Workshop: https://www.ashleybrianaeve.com/archetypes-workshop **There is no personalized support with this offer.  For personalized brand building check out: https://www.ashleybrianaeve.com/brand-vip-days

Jane McCarthy is co-author of the new book The Goddess Guide to Branding. Through stories of female entrepreneurs and business leaders (including Argent's Sali Christeson), Jane lays out a brand strategy framework useful to organizations of all shapes and sizes. We discussed all of this and more this week on the On Brand podcast. About Jane McCarthy Jane McCarthy works with companies to define their foundational brand strategy. Collaborating with entrepreneurs and marketing teams, she helps clarify a brand's essential archetype, core motivation, and intended customer impact. Bringing her 15 years of advertising experience to the table, she inspires strategic brand blueprints that are both authentic to who companies really are as well as ultra-compelling to customers. Along with her sister and business partner Kate McAndrew, Jane is co-author of the new book The Goddess Guide to Branding: Your Blueprint for Building an Abundant & Authentic Feminine Brand. From the Show What brand has made Jane smile recently? Jane loves the Starface pimple patches she sees out and about. “That's a great example of branding.” Connect with Jane on LinkedIn and the Goddess Office website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a textLearn what brand archetypes are, why they matter, and how to identify and apply them for unstoppable growth with Deirdre Martin on The Master Your Business Podcast.Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode.Timestamps:[02:42] What are Brand Archetypes?[15:01] Archetype & Messaging[17:39] Importance of consistency[19:39] Freebie: Brand Archetype Quiz and Guide

Welcome back, beautiful. Today, Dr. Kayla welcomes Bethany McCamish, a former teacher turned TED Talk speaker and CEO of Bethany Works. Bethany helps women build their brands through her expertise in storytelling and creative coaching. During their discussion, Bethany breaks down branding into three key sections—positioning, promise, and presence—to provide a solid foundation for defining one's brand. She emphasizes the importance of understanding an audience and their needs to effectively position a brand and create a compelling promise that resonates with customers.We talk more about:Simplifying the branding processBrand archetypes and personas explainedUnderstanding your audience's needsAligning visuals and messagingThe importance of consistency over trendsConnect with Bethany:InstagramWebsiteBrand QuizDon't forget to subscribe and leave a 5-star review.Send your questions & comments to: askSHEmpowers.co@gmail.com You can also share it on your social media and tag me @shempowers.co Thank you so much for being a part of the SHEmpowers community; until next time! Lead with love and joy!

In this episode, the host shares her journey of building her brand and positioning herself as an expert. She emphasizes the importance of brand positioning and reputation in attracting high ticket clients. The host discusses the process of hyping oneself and filling industry gaps to establish expertise. She also highlights the evolution of brand archetype and positioning over time. The episode concludes with the importance of continuing to position oneself as an expert and building a standout brand to sign high ticket clients consistently.   Learn how to build a strong brand and sign your next 5 highest paying clients. Join Brand Revenue Lab webinar. Join today: www.highflierpowerhouse.com/revenue Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become a retainer client here: https://highflierpowerhouse.com/retainer Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Learn more: https://highflierpowerhouse.com/rebrand-experience   Chapters 00:00 Building Expertise and Brand Positioning 03:11 Establishing Brand Reputation and Attracting High Ticket Clients 05:01 Hyping Yourself and Filling Industry Gaps 06:27 Confidence and Convincing Cold Leads 10:12 Evolution of Brand Archetype and Positioning 12:33 Evolving Brand Positioning and Pricing 15:34 Positioning as an Expert Creative Director 21:38 Continuing to Position as an Expert 29:01 Transitioning to Creative Director Positioning 35:28 Building a Standout Brand and Signing High Ticket Clients

In this episode of the She Boss Cafe podcast, dive deep into the transformative world of discovering your personal archetype and then fusing it into your business brand with the extraordinary Alison Chandler.  Alison is a seasoned brand strategist and graphic designer.  In this episode she unveils the power of aligning your brand with your unique archetype to ignite business growth.  Discover the essence of message-driven design and learn why understanding your dominant archetype is crucial for authentic, resonant branding. Whether you're a seasoned entrepreneur or just starting out, Alison's insights will help you align your passion with your business, fostering a brand that truly reflects your values and attracts your ideal clients.  Tune in to uncover the secret to differentiating your brand and connecting with your audience on a deeper level.  

Welcome, lovely listeners, to another enriching episode of our cozy corner of the podcast world! In today's episode, we embark on an intriguing journey exploring the profound world of Brand Archetypes with a warm cup of wisdom, spiced up with personal stories and insights! We dig deep into how understanding your brand's persona carves its identity while subtly intertwining with your content strategy, reflecting authentic connectivity and relatability. Our brand, It's Simply Digital, cuddles up as 'The Girl Next Door' archetype, embodying a heartfelt sense of belonging and connection. Join us as we unravel how identifying with a brand archetype like a friendly neighbor can narrate a compelling, trustworthy, and utterly heartwarming story that resonates, welcoming audiences into a familiar and comforting embrace. Let's dive in, shall we?   In this episode, I discuss:  The importance of knowing your brand's archetype. What is a brand archetype? Diving deep into brand story, strategy, and content through archetype understanding. How to find your archetype. Ensuring relatability, authenticity, and a friendly approach towards clients and audiences. Karl Jung's 12 Archetypes and their division into four quadrants. Detailed insights into various quadrants, e.g., exploring spirituality with examples of Google and Coca-Cola. How archetypes inform brand strategy and content. Utilizing archetype characteristics to craft relatable and impactful brand stories and content. Infusing personality and authenticity into your archetype. Importance of a leader's personality reflecting in the brand, especially in smaller businesses. A personal insight into the intersection of personality and brand archetype. After the episode, you'll be armed with the insights to infuse your unique archetype into your brand story with finesse and authenticity. This will enrich your brand story and unlock the secrets to communicating with your audience in a clear, deep, resonant way. Get ready to sculpt a brand narrative that speaks directly to the hearts of your audience.   Three Key Takeaways: Deep-Rooted Connection: Knowing your brand archetype aids in forming a deep-rooted connection with your audience and clients by crafting relatable content and stories. Alignment and Authenticity: Ensuring your brand's story, actions, and content align with your archetype ensures authenticity and consistency, which helps to establish trust with your audience. Personality Influence: Often, especially in small businesses, the personality of the leader or entrepreneur heavily influences the brand, forming a genuine and organic bridge between personal and brand archetypes.   Go be awesome!   Ready to dominate 2024? Don't miss our FREE webinar Marketing Magic: Simplify Your Content Creation. Learn how to engage your audience, master content strategies, and grab our personal tech stack for success. This isn't just another webinar—it's your roadmap for killer content.  Learn more here. See you there!   This podcast is brought to you by our newsletter—actionable tips delivered to your inbox every Friday.   Find It's Simply Digital on LinkedIn and Instagram.  How can I help you with your brand? Learn more by heading to our website. Want to support this Podcast? Like, share, and tell your friends!  Listen on Spotify. Listen on Apple.  

If you are a business owner or a leader, being able to craft your story is so important to your marketing, sales, and developing that know, love & trust factor with your ideal client.    In this special episode, I had the pleasure of chatting with Park Howell, a brand story telling strategist, keynote speaker and author, and really helps us understand the power of story as it pertains to growing your business.    Hear how to start creating stories for your brand now!   Park Howell is known as The World's Most Industrious Storyteller having grown purpose-driven brands by as much as 600 percent. He is an EMMY Award-Winning, 35+ year veteran of the advertising industry and hosts the popular weekly Business of Story podcast, author of Brand Bewitchery, and co-authored The Narrative Gym for Business. He is sought after internationally to help leaders excel through the stories they tell. Learn more about Park here! A great place to start creating stories for your brand is understanding your Brand Archetype and using tools like Gene Keys & Human Design to dive deep into who you really are to help mine the gold within. Learn about your Brand Archetype here!

To learn your Brand Archetype, join us in the Unlock Your Money Codes live workshops starting Wednesday! www.julieciardi.com/money  

Dr. Angela Mulrooney, known as The Arsonist, is a global speaker, best-selling author, and personal branding expert. Originally a dentist, Angela helplessly watched her perfectly crafted dental career burn to the ground after sustaining a career-ending injury. Listen to Angela's the fascinating story of rebounding from the loss of her career as a dentist and starting a number of successful businesses, after which...burning them all down, only to leave one thriving - the one is is most passionate about. In this talk Angela shares her strategy for gaining clients on linkedin. Contact Dr. Angela Mulrooney here: https://unleashinginfluence.com/-------------------------------------------------------------------------------------------------------------------

I had the best time chatting with my friend, Tommy Collier, about how knowing his Brand Archetype has changed the game for him in his business. And guess what? He's barely scratched the surface. Find out why he's calling it a hack and how having this foundation cannot only help you grow your business, but also save you potentially thousands of dollars in the long run.    If you're interested in using the hack of your Brand Archetype, join me on September 13th for the Build Your BRAND Summit. Register at www.julieciardi.com/summit   Can't make it live? Register above and get the replay for free!    Tommy Collier is an Emmy® award-winning director/producer, creative director, event host/emcee, photographer and founder/CEO of The Collier Collective. He has a diverse range of creative talents and experience in the fields of media and personal development.    Connect with Tommy on Instagram at @tommycollierpro   He began coaching photographers about mindset and business in 2018. Later that year Tommy attracted the opportunity of a lifetime to join forces with the legendary Bob Proctor as his Creative Media Director and worked with him closely for the last 4 years of Bob's incredible life and career.   In 2023, Tommy, along with his husband and business partner Monte, started The Collier Collective, a global online community where creators, leaders and personal development enthusiasts gather to create, connect, learn and grow. Learn more at thecolliercollective.com

Join me at the Build Your BRAND Summit!!  It is virtual, free and will be recorded. Join here! Want to take the Personal Brand Archetype Mini-Course? Grab it here and use code "40OFF" to get 40% off!  Learn more here!

In this episode, we speak with Linda Souza, Founder, 42muses, the marketing leader and GTM advisor with over 20 years of experience building and scaling high-growth tech startups from seed to exit. We talk with Linda about how brand archetypes and how they impact the operations of a SaaS company. Topics that are being addressed in this episode are:   - What are brand archetypes - Do they really impact the business or is it just marketing fluff - How can companies figure out what their archetype is - What different types could be applicable to B2B SaaS companies - How do you execute on a brand archetype These are some of the many topics we address with Linda, tune in to learn from her experience of the process of finding your brand archetype and how you execute on it. This is a must listen to all the company leaders and marketing professionals out there, find your brand's personality and make the most of it.

Meet Jennifer Kem. She's sharing her journey from growing up in a small town in Hawaii to becoming an entrepreneur and brand strategist working with celebrity clients all around the world. Her story is a testament to the power of perseverance and the importance of taking risks to achieve autonomy and control in your life. The subject of this episode podcast is "Brand Archetypes and Entrepreneurship,"... but it's SO much more than that. In this episode, we cover... How understanding your brand archetype can help you tell better stories and be more effective in your marketing. The importance of personal branding, especially in the early stages of building a business. Jen's signature Unicorn Team Framework. The common pitfalls and mistakes that entrepreneurs make in the online space (and how to avoid them). How to know if your goals are actually aligned with how you want to live your life. What Jen had to overcome personally to achieve her success. (Like building an 8-figure brand, having a company where her daughters can work with her too, and creating her own vineyard - and the list goes on!) And! As a special gift for you, Jen has also gifted our community her signature Brand Archetype Assessment. You can access that here: http://www.jenniferkem.com/heart Remember, to create a life that exceeds expectations, live your values through action, not just thoughts. Tune in now...! In This Episode: [01:13]Childhood Curiosity The guest talks about her childhood in a small town in Hawaii, her fascination with brands and exploration, and her early desire to become the general counsel of Coca-Cola International. [06:51]College Major and First Job The guest talks about switching her major to marketing in college and her first job as a junior copywriter at Ogilvy and Mather, where she worked on the Coca-Cola International account. [08:38]Brand Archetyping The guest talks about her first account at Ogilvy and Mather, which was for Coca-Cola International versus Pepsi, and how she learned about brand archetyping, which has followed her throughout her entire career. 09:35]Trying Different Paths The guest talks about her journey from wanting to be a full-bodied strategist to becoming an entrepreneur, and the importance of trying different things to find what inspires and motivates you. [11:47]Leaving the Corporate World The guest shares her decision to leave the corporate world in 2006 after being passed up for a promotion, and how her experience in the corporate world has helped her in her entrepreneurial career. [13:54]Values-Driven Framework The guest explains her values-driven framework for decision-making, which involves considering her future self, present self, and past self, and running decisions through the filter of her vision, voids, and violations. [18:02]Brand Archetypes The guest explains the concept of brand archetypes and how they are used to create the voice and character of a brand, using Coca-Cola and Pepsi as examples. [23:35]Personal Brand vs Company Brand The guest discusses the importance of personal branding in the forming and storming phases of a business, but also emphasizes the need to eventually find someone else to run the company so that the founder can focus on promoting the brand. [25:41]Unicorn Team Framework The guest introduces her Unicorn Team Framework, which includes the roles of visualizer, strategizer, and mobilizer, and explains how it can help entrepreneurs build their businesses and eventually replace themselves as CEO. [29:19]Failing Fast The guest talks about the importance of failing fast and how overthinking and perfectionism can be killers to your brand and business. [30:21]Using AI in Business The guest advises entrepreneurs not to forget the human intelligence they possess when using AI to grow their business and to focus on improving their skillset and craft. [31:20]Operationalizing Too Early The guest recommends that entrepreneurs take care of their life first and get help during the forming phase of their business, instead of wasting time and money on operationalizing too early. [37:25]Changing Goals The guest talks about changing her goals and simplifying her business to focus on her peace and prosperity. [39:03]Losing Yourself The guest discusses her fear of losing herself and how she has failed in her personal life, particularly in relationships and health. [43:50]Personal Branding and Cancel Culture The guest gives advice on personal branding and dealing with cancel culture, emphasizing the importance of values, consistency, and community. [47:01]Instagram and Brand Archetype Assessment Jennifer shares her Instagram handle and offers a brand archetype assessment to listeners. [47:39]Creating a Life Better Than Your Dreams Jennifer advises listeners to live their values and take action towards them. [48:00]Thanking the Guest Emily thanks Jennifer for sharing her wisdom and doing great work in the world.   Links & Resources: Ready to Uplevel Your Life? Join here https://www.iheartmylife.com/membership  Follow the I Heart My Life Show on Apple Podcasts https://podcasts.apple.com/us/podcast/i-heart-my-life-show/id1569047758  Subscribe to the I Heart My Life Show on Spotify https://open.spotify.com/show/1Zw6fI37FrfVjZMXlMiZZ6  Connect with Emily: Emily Williams Website https://emilywilliams.com/  Emily on Instagram https://www.instagram.com/emilywilliams/  I Heart My Life Website https://www.iheartmylife.com/  I Heart My Life on Instagram https://www.instagram.com/iheartmylife/  I Heart My Life on Facebook https://www.facebook.com/iheartmylifenow  I Heart My Life on LinkedIn https://www.linkedin.com/company/i-heart-my-life/  Join the IHML community to receive exclusive announcements and tips. https://www.iheartmylife.com/newsletter  Email: info@iheartmylife.com  Connect with Jennifer Kem: Website: www.jenniferkem.com     Instagram www.instagram.com/jennifer.kem/   Discover who you are - Archetype Influence Mix www.jenniferkem.com/heart  

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #24  Ever heard the saying ‘marketers ruin everything'? EVERY Tom, Dick and Harry (sorry to all of the Tom, Dick and Harry's out there – no offence to you) however just making my point that every sadly unscrupulous marketer under the sun – jumps on the bandwagon overusing something so much – that it can become tarnished.  For me the word ‘authentic' is integral. My leading Brand Archetype is Explorer and the Explorer is all about pioneering the discover of our truth. So, words such as unique, individual, authentic are words that express what I stand for, what I help people with – helping them identify what's unique and authentic for them and helping them bring that out into their marketing and content.  So, for me Authenticity when it comes to your personal Brand (and my background is in personal branding) is integral. Which is why one of my core personal branding principles is Authenticity is NOT a buzzword – it's paramount.  Because the opposite of authenticity is fake, which is why I cringe when I hear other marketers tell their clients – just make up a story. Just fake it. Yuk!   You're a change maker and change makers don't fake things, they don't lie.   Instead, being authentic means being genuine and being REAL. The real deal!   And, that's how you should be on each and every episode of your podcast. Whether you are interviewing guests or doing a solo show on your own.   So, over to you. What does authenticity and being authentic mean to you and what aspects of being authentic will you continue to bring forward on your podcast?  I'll see you in the next tip.   YOUR NEXT STEP:   Are you a coach or consultant who is struggling to stand out online? Do you feel unnoticed, unheard, invisible?   Access my free Masterclass, on how to become Distinguishable, Uncopyable and Irresistible to your ideal client – even if you're in a crowded marketplace.  Go to: www.IndustryThoughtleaderAcademy.com/DistinguishableMessage  Post a review and share it!   If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more!  You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast' Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms:  Company website  Instagram  Facebook  Join our Community of Change Makers  Twitter  Linkedin  To staying ambitious, Annemarie   Learn more about your ad choices. Visit megaphone.fm/adchoices

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #24  Ever heard the saying ‘marketers ruin everything'? EVERY Tom, Dick and Harry (sorry to all of the Tom, Dick and Harry's out there – no offence to you) however just making my point that every sadly unscrupulous marketer under the sun – jumps on the bandwagon overusing something so much – that it can become tarnished.  For me the word ‘authentic' is integral. My leading Brand Archetype is Explorer and the Explorer is all about pioneering the discover of our truth. So, words such as unique, individual, authentic are words that express what I stand for, what I help people with – helping them identify what's unique and authentic for them and helping them bring that out into their marketing and content.  So, for me Authenticity when it comes to your personal Brand (and my background is in personal branding) is integral. Which is why one of my core personal branding principles is Authenticity is NOT a buzzword – it's paramount.  Because the opposite of authenticity is fake, which is why I cringe when I hear other marketers tell their clients – just make up a story. Just fake it. Yuk!   You're a change maker and change makers don't fake things, they don't lie.   Instead, being authentic means being genuine and being REAL. The real deal!   And, that's how you should be on each and every episode of your podcast. Whether you are interviewing guests or doing a solo show on your own.   So, over to you. What does authenticity and being authentic mean to you and what aspects of being authentic will you continue to bring forward on your podcast?  I'll see you in the next tip.   YOUR NEXT STEP:   Are you a coach or consultant who is struggling to stand out online? Do you feel unnoticed, unheard, invisible?   Access my free Masterclass, on how to become Distinguishable, Uncopyable and Irresistible to your ideal client – even if you're in a crowded marketplace.  Go to: www.IndustryThoughtleaderAcademy.com/DistinguishableMessage  Post a review and share it!   If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more!  You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast' Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms:  Company website  Instagram  Facebook  Join our Community of Change Makers  Twitter  Linkedin  To staying ambitious, Annemarie   Learn more about your ad choices. Visit megaphone.fm/adchoices

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #24  Ever heard the saying ‘marketers ruin everything'? EVERY Tom, Dick and Harry (sorry to all of the Tom, Dick and Harry's out there – no offence to you) however just making my point that every sadly unscrupulous marketer under the sun – jumps on the bandwagon overusing something so much – that it can become tarnished.  For me the word ‘authentic' is integral. My leading Brand Archetype is Explorer and the Explorer is all about pioneering the discover of our truth. So, words such as unique, individual, authentic are words that express what I stand for, what I help people with – helping them identify what's unique and authentic for them and helping them bring that out into their marketing and content.  So, for me Authenticity when it comes to your personal Brand (and my background is in personal branding) is integral. Which is why one of my core personal branding principles is Authenticity is NOT a buzzword – it's paramount.  Because the opposite of authenticity is fake, which is why I cringe when I hear other marketers tell their clients – just make up a story. Just fake it. Yuk!   You're a change maker and change makers don't fake things, they don't lie.   Instead, being authentic means being genuine and being REAL. The real deal!   And, that's how you should be on each and every episode of your podcast. Whether you are interviewing guests or doing a solo show on your own.   So, over to you. What does authenticity and being authentic mean to you and what aspects of being authentic will you continue to bring forward on your podcast?  I'll see you in the next tip.   YOUR NEXT STEP:   Are you a coach or consultant who is struggling to stand out online? Do you feel unnoticed, unheard, invisible?   Access my free Masterclass, on how to become Distinguishable, Uncopyable and Irresistible to your ideal client – even if you're in a crowded marketplace.  Go to: www.IndustryThoughtleaderAcademy.com/DistinguishableMessage  Post a review and share it!   If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more!  You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast' Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms:  Company website  Instagram  Facebook  Join our Community of Change Makers  Twitter  Linkedin  To staying ambitious, Annemarie   Learn more about your ad choices. Visit megaphone.fm/adchoices

Knowing your brand Archetype is kind of like knowing the personality type for your business. Not only does it help you better identify with your audience, but it can help you with all aspects of your marketing. Not sure what your Archetype is? No worries I have created the Brand Archetype guide to help break down each Archetype so you can easily figure out which one best fits your brand.Download your Brand Archetype guide HERE Convert more clients and make money in your sleep with the ultimate email marketing starter kit - www.girlmeansbusiness.com/emailkit

In our next edition of "brand archetypes explained," we dig into the Lover archetype! We'll cover if YOU or YOUR business might have The Lover brand. We'll go through Lover archetype traits, famous brand examples, lover archetype colors, and how it can be a business's competitive advantage. We'll talk about how you can use it for your brand psychology, brand strategy fundamentals, and even personal branding.Let's get to know The Lover!-----------------------------Important info:Connect with me on Instagram @emmagivenscontentandcopy, I would love to get to know you and your aha moment!Want to get copywriting and content marketing off your plate? Check out our services for your best results! -----------------------------Enjoying our content? Consider inviting our team for some coffee! Thank you for all of your support!

Branding. We all know it's important, but what does it really mean? Is your branding on point? Have you even thought about it? Dr. Angela Mulrooney certainly has. This former dentist is a master of the concept of branding.In plain English, Dr. Mulrooney breaks it down to a box of crayons. What is your color? What is it about you that attracts your best patients? This Is what is called your brand "archetype". It's a technical word that might be the key to how you attract (or repel) the patients you want to serve.In this episode, get some great insight on the branding mindset you need to set your practice apart. Once you listen, you'll be ready to open that box of crayons, and choose the ones that best color the style of your practice.If you've ever wanted to build a base of patients you enjoy seeing every day, Dr. Mulrooney's thoughts are invaluable. You can reach read more about her at her website, www.unleashinginfluence.com. Enjoy the episode!

#071 - Join me for the "break-up" episode. Today we're breaking up with Meta - aka Instagram - since we broke up with Facebook a long time ago. Find out why major influencers are jumping ship, despite making most of their money on the platform. I share eight ways to grow your audience organically and on the cheap. If you think you might want to jump ship on the Metaverse, this episode is a can't-miss.Read the Buzzfeed article here.Sign up for your free 14-day trial of ConvertKit at  jennieoconnor.com/convertkit and use it for your newsletter broadcasts and the landing pages for your lead magnet.To publish newsletters on LinkedIn, you have to turn on creator mode, have an audience of more than 150 and have recent shares of original content.Check out the episodes mentioned in this one:Jorge Giraldo on Overwhelm (or Striving for "Lopsided" Balance) - Episode #020Dr. Angela Mulrooney on Brand Archetype (or Setting Fire to What's Holding You Back) - Episode #056Medium is one publication you can write for and eventually earn money.Sign up with HARO - Help a Reporter Out - and be quoted as an expert.Sign up for free with Podmatch and get matched with podcast hosts you'd be a good fit for...with minimal effort. Shoot them a quick message and pitch yourself. Easy peasy.Watch The Social Dilemma and prepare to be terrified.Take the Procrastination Personality Quiz.Connect with me on Instagram and LinkedIn.✨✨If you think this content is deserving of a tip, I'd be ever so grateful if you'd leave one here. I plan to use all proceeds for magick supplies and I promise to use my powers for good.

Your brand's competitive advantage is your brand archetype! Branding your business is about so much more than the visuals: it's business development, brand strategy, and building a brand personality in alignment with your archetype. In today's video, we explore the creator archetype to develop a brand voice and use branded copywriting and emotional branding in your marketing. Develop a unique brand identity! ----------------------------- Resources mentioned: How We Use Brand Archetypes in Copywriting: Listen to https://open.spotify.com/episode/7EGElq9ozAKxATBt4yxiHQ?si=b39bd34caeab45d0 (episode 23) Watch the YouTube version https://youtu.be/WILEbMgoCrk (here)! The Explorer Brand Archetype: Listen to https://open.spotify.com/episode/1tGOeOQTAdIwyY0Zk8hLLI?si=cf0c1da20a7c4420 (episode 33) Watch the YouTube version https://youtu.be/JA6D7eADVbE (here)! ----------------------------- Important info: Connect with me on Instagram https://www.instagram.com/emmagivenswriter/ (@emmagivenswriter), I would love to get to know you and your aha moment! Want to know how I can personally help your business? Work with team https://emmagivens.com/services/ (Emma Givens Content & Copy) Interested in Copywriting Coaching for your business? https://bit.ly/introcallwithemma (Book a free discovery call with me!) ----------------------------- Enjoying our content? https://www.buymeacoffee.com/emmagivens (Consider inviting our team for some coffee!) Thank you for all of your support!

The Explorer brand archetype isn't just for a travel brand, or adventure brand: I've even seen it in a therapist who values freedom and whose clients are looking to step out of the status quo! As a specialist in branded copywriting, we develop a brand voice and a brand story in large part by using the Carl Jung archetypes! It takes us into the psychology of your brand personality and brand identity, and what attracts your ideal clients to YOUR business above all others. Then, we use this in your business development, content marketing, copywriting, and even overall brand strategy with your visual brand designer and web designer too! Is the Explorer brand archetype for you? Find out in today's episode and get ideas on how to use it! ----------------------------- Resources mentioned: Check out https://emmagivens.com/brand-messaging-bible/ (HERE) what's included in our https://emmagivens.com/brand-messaging-bible/ (BRAND MESSAGING BIBLE)! The holy grail of marketing and sales for your business, a bespoke Brand Messaging Bible saves you money, makes you money, and serves as a foundation for all aspects of your business. You'll reap the rewards right away and for years to come. ----------------------------- Important info: Connect with me on Instagram https://www.instagram.com/emmagivenswriter/ (@emmagivenswriter), I would love to get to know you and your aha moment! Want to know how I can personally help your business? Work with team https://emmagivens.com/services/ (Emma Givens Content & Copy) https://emmagivens.com/brand-messaging-bible/ (Ready for your business to accelerate with a Brand Messaging Bible?) ----------------------------- Enjoying our content? https://www.buymeacoffee.com/emmagivens (Consider inviting our team for some coffee!) Thank you for all of your support!

Episode 73: How to Cure Shiny-Marketing-Tactic Syndrome for Good Welcome to episode seventy-three of the Cocktails & Content Creation Podcast! For this episode, we're talking about how to Cure Shiny-Marketing-Tactic Syndrome for Good with Kaye Putnam.  In our seventy-third episode you'll learn: What Shiny-Marketing-Tactic Syndrome is How understanding your Brand Archetype can help you to avoid it The three systems to help you keep your focus and not get distracted by all the noise How to develop content based on your initial offer Why your brand strategy can come after developing your first offer or serve and how that works About our Guest: Entrepreneurs around the world hire Kaye Putnam and her team to define and build their brands. They set the stage for their greatest life's work. Kaye has a degree in Marketing with a Psychology minor, but her true education comes from working with a variety of entrepreneurs. She's worked with public speakers from TEDx, writers with hot-selling books, and within a variety of industries – from real estate to coaching. She helps her clients to evolve from a place of ambiguity and distraction to a place of aligned action. She believes that a  brand is so much more than design. She starts by uncovering the psychology of the brand. Then her team uses beliefs, personality, and timeless archetypes to define her client's core message. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram).  Links & Resources: http://kayeputnam.com (Kaye Putnam) https://www.facebook.com/marketingkaye (Kaye Putnam on Facebook) https://www.instagram.com/kayeputnam/ (@kayeputnam on Instagram) https://www.youtube.com/channel/UCxWd1bpFpuLJTNXlyFUZyKA (Kaye Putnam on YouTube) https://www.linkedin.com/in/kayeputnam/ (Kaye Putnam on LinkedIn) https://www.kayeputnam.com/typequest/ (‘TypeQuest) - Free Brand Archetype Challenge Hosted by Kaye Putnam Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”

Ever heard the saying ‘Marketers ruin everything?" EVERY Tom, Dick, and Harry (sorry to all of the Tom, Dick, and Harry's out there – no offense to you) however just making my point that every sadly unscrupulous marketer under the sun – jumps on the bandwagon overusing something so much – that it can become tarnished.  An example where that happened recently was a technology platform I invested in, it was still in Beta with a promise to be an incredible solution. However, unbeknownst to the developers, there were a handful of people who had been using the email system to send out so many unsolicited emails the developers had to shut the entire email system down for months and months while they sorted out the issue of being black listed. It was terrible and a great example of how marketers – especially the unscrupulous marketers ruin everything.  Another example is when certain words and phrases are used. Personally, I despise the word ‘hack' and ‘Hack this and hack that' I would hear that word over and over on my podcast – years ago to the point I'd cringe every time I heard it.  Now one word that has been used and (in some instances) overused and abused is the word ‘authenticity,' marketers talk about authenticity when they were anything but authentic in their approach and with their marketing.  For me the word ‘authentic' is integral. My leading Brand Archetype is Explorer and the Explorer is all about pioneering the discovery of our truth. So, words such as unique, individual, and authentic are words that express what I stand for, and what I help people with – helping them identify what's unique and authentic for them and helping them bring that out into their marketing and content.  So, for me Authenticity when it comes to your personal Brand (and my background in personal branding) is integral. This is why one of my core personal branding principles is Authenticity is NOT a buzzword – it's paramount.  Because the opposite of authenticity is fake, which is why I cringe when I hear other marketers tell their clients – just make up a story. Just fake it. Yuk! You're a change-maker and change-makers don't fake things, they don't lie.  Instead, being authentic means being genuine and being REAL. The real deal!   So, over to you. What do authenticity and being authentic mean to you and what aspects of being authentic will you continue to bring forward in your message?  YOUR NEXT STEP:   Are you a coach or consultant who is struggling to stand out online? Do you feel unnoticed, unheard, invisible?   Access my free Masterclass, on how to become Distinguishable, Uncopyable, and Irresistible to your ideal client – even if you're in a crowded marketplace.  Go to: www.IndustryThoughtleaderAcademy.com/DistinguishableMessage   Post a review and share it!   If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create a positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS, and more!  You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast' Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms:  Company website  Instagram  Facebook  Join our Community of Change Makers  Twitter  Linkedin  To staying ambitious, Annemarie    The post 16. Authenticity is NOT a buzzword appeared first on The Ambitious Entrepreneur Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever heard the saying ‘Marketers ruin everything?" EVERY Tom, Dick, and Harry (sorry to all of the Tom, Dick, and Harry's out there – no offense to you) however just making my point that every sadly unscrupulous marketer under the sun – jumps on the bandwagon overusing something so much – that it can become tarnished.  An example where that happened recently was a technology platform I invested in, it was still in Beta with a promise to be an incredible solution. However, unbeknownst to the developers, there were a handful of people who had been using the email system to send out so many unsolicited emails the developers had to shut the entire email system down for months and months while they sorted out the issue of being black listed. It was terrible and a great example of how marketers – especially the unscrupulous marketers ruin everything.  Another example is when certain words and phrases are used. Personally, I despise the word ‘hack' and ‘Hack this and hack that' I would hear that word over and over on my podcast – years ago to the point I'd cringe every time I heard it.  Now one word that has been used and (in some instances) overused and abused is the word ‘authenticity,' marketers talk about authenticity when they were anything but authentic in their approach and with their marketing.  For me the word ‘authentic' is integral. My leading Brand Archetype is Explorer and the Explorer is all about pioneering the discovery of our truth. So, words such as unique, individual, and authentic are words that express what I stand for, and what I help people with – helping them identify what's unique and authentic for them and helping them bring that out into their marketing and content.  So, for me Authenticity when it comes to your personal Brand (and my background in personal branding) is integral. This is why one of my core personal branding principles is Authenticity is NOT a buzzword – it's paramount.  Because the opposite of authenticity is fake, which is why I cringe when I hear other marketers tell their clients – just make up a story. Just fake it. Yuk!   You're a change-maker and change-makers don't fake things, they don't lie.  Instead, being authentic means being genuine and being REAL. The real deal!   So, over to you. What do authenticity and being authentic mean to you and what aspects of being authentic will you continue to bring forward in your message?  YOUR NEXT STEP:  Are you a coach or consultant who is struggling to stand out online? Do you feel unnoticed, unheard, invisible?   Access my free Masterclass, on how to become Distinguishable, Uncopyable, and Irresistible to your ideal client – even if you're in a crowded marketplace.  Go to: www.IndustryThoughtleaderAcademy.com/DistinguishableMessage   Post a review and share it!   If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create a positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS, and more!  You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast' Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms:  Company website  Instagram  Facebook  Join our Community of Change Makers  Twitter  Linkedin  To staying ambitious, Annemarie    The post 16. Authenticity is NOT a buzzword appeared first on The Ambitious Entrepreneur Podcast Network.

Ever heard the saying ‘Marketers ruin everything?" EVERY Tom, Dick, and Harry (sorry to all of the Tom, Dick, and Harry's out there – no offense to you) however just making my point that every sadly unscrupulous marketer under the sun – jumps on the bandwagon overusing something so much – that it can become tarnished.  An example where that happened recently was a technology platform I invested in, it was still in Beta with a promise to be an incredible solution. However, unbeknownst to the developers, there were a handful of people who had been using the email system to send out so many unsolicited emails the developers had to shut the entire email system down for months and months while they sorted out the issue of being black listed. It was terrible and a great example of how marketers – especially the unscrupulous marketers ruin everything.  Another example is when certain words and phrases are used. Personally, I despise the word ‘hack' and ‘Hack this and hack that' I would hear that word over and over on my podcast – years ago to the point I'd cringe every time I heard it.  Now one word that has been used and (in some instances) overused and abused is the word ‘authenticity,' marketers talk about authenticity when they were anything but authentic in their approach and with their marketing.  For me the word ‘authentic' is integral. My leading Brand Archetype is Explorer and the Explorer is all about pioneering the discovery of our truth. So, words such as unique, individual, and authentic are words that express what I stand for, and what I help people with – helping them identify what's unique and authentic for them and helping them bring that out into their marketing and content.  So, for me Authenticity when it comes to your personal Brand (and my background in personal branding) is integral. This is why one of my core personal branding principles is Authenticity is NOT a buzzword – it's paramount.  Because the opposite of authenticity is fake, which is why I cringe when I hear other marketers tell their clients – just make up a story. Just fake it. Yuk! You're a change-maker and change-makers don't fake things, they don't lie.  Instead, being authentic means being genuine and being REAL. The real deal!   So, over to you. What do authenticity and being authentic mean to you and what aspects of being authentic will you continue to bring forward in your message?  YOUR NEXT STEP:   Are you a coach or consultant who is struggling to stand out online? Do you feel unnoticed, unheard, invisible?   Access my free Masterclass, on how to become Distinguishable, Uncopyable, and Irresistible to your ideal client – even if you're in a crowded marketplace.  Go to: www.IndustryThoughtleaderAcademy.com/DistinguishableMessage   Post a review and share it!   If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create a positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS, and more!  You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast' Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms:  Company website  Instagram  Facebook  Join our Community of Change Makers  Twitter  Linkedin  To staying ambitious, Annemarie    The post 16. Authenticity is NOT a buzzword appeared first on The Ambitious Entrepreneur Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Brand Voice ဆိုတာဘာလဲ? ဒီအကြောင်းကိုပြောရရင်တော့ ကျွန်‌တော်နှစ်ပိုင်းပြောရလိမ့်မယ်။ ပထမတခုကတော့ Customer ပါ။ Customer အကြောင်းသိဖို့ကတော့ ကျွန်တော်တို့ Marketer တွေရဲ့ အခြေခံပေါ့။ နောက်တစ်ခုကတော့ Brand Archetype ကိုပြောပြရမယ်။ ကျွန်တော်အများကြီးတော့ မပြောပြတော့ပါဘူး အများကြီးပြောလိုက်ရင် စာသင်သလိုဖြစ်သွားမှာစိုးတဲ့အတွက် သိသင့်သိထိုက်တာလေးတွေဘဲပြောပြပါမယ်။ ကျွန်တော်တို့ရဲ့ Page က ဘယ်လို brand position မျိုးနဲ့သွားမယ်ဆိုတာ Brand Archetype အပေါ်စကားပြောတယ်။ Brand Archetype က 12 မျိုးရှိတယ်။ ပြီးတော့ Brand Archetype ထဲက တစ်မျိူးကို‌ရွေးရမယ့်တော့မရှိဘူး။ ကျွန်တော်ဆို နှစ်မျိုးကိုရွေးလိုက်ပြီးတော့ အဲ့နှစ်ခုကြားထဲက နှစ်ခုပေါင်းထားတဲ့ Brand Voice တစ်ခုဖြစ်လာတာမျိုးလည်းရှိတယ်။ Brand Voice ထဲမှာ ပထမတစ်ခုက Spirituality ဆိုပြီးရှိတယ်။ ဒီ Segment ထဲမှာဆိုရင် Innocent, Sage, Explorer ဆိုပြီးသုံးမျိုးရှိတယ်။ ခု Innocent ဆိုတဲ့ Chart ထဲမှာပါတဲ့ brand က Dove ပေါ့။ Innocent ဆိုတာက ကောင်မလေးတစ်ယောက်ဖြစ်ဖြစ်၊ ဒါမှမဟုတ် ကလေးတစ်ယောက်ကဖြစ်ဖြစ် လောကကြီးကအပြစ်ကင်းပါတယ်ဆိုတဲ့အမြင်ဘက်ကို ပိုသွားတယ်။ Sage မှာကျတော့ google ပါပြီး sage ဆိုတာက know every things အကုန်လုံးကိုသိပါတယ် ဆိုတဲ့ဘက်ကိုသွားတယ်။ Explorer ဆိုရင် Jeep ပေါ့ Jeep ဆိုရင် လုံးဝအကြမ်းပတမ်းကြီး off-road ကြီးတွေမောင်းပြသွားပြီးတော့ အသစ်အဆန်းတစ်ခုခုကို အမြဲ Explorer လုပ်နေပြီးတော့ အဲ့ Adventurous ဖြစ်နေတဲ့စိတ်ကို ဘာနဲ့မှချုပ်နှောင်ထားလို့မရပါဘူးဆိုတဲ့ Brand Character ပုံစံမျိုးကိုသွားတယ်။ နောက်ထပ် Chart တစ်ခုကကျတော့ Leave Legacy ဆိုတဲ့ဟာ အမှတ်အသားတစ်ခုခုချန်ခဲ့ချင်တာမျိုးပေါ့။ အဲ့ထဲမှာဆိုလည်း Outlaw, Magician, Hero ဆိုပြီး သုံးခုရှိတယ်။ Outlaw ဆိုရင် နဂိုရှိနေတာကိုပြောင်းပြန်လှန်ချင်တဲ့သဘောမျိုး၊ ခု Outlaw Chart ထဲမှာပါတဲ့ DIESEL ဆိုတာနဲ့နဲ့ ဂျင်းဘောင်ဘီနဲ့ ဂျစ်ကန်ကန်ဘဲကြီး ကောင်းဘွိုင်ဦးထုပ်ကြီးနဲ့ ဆိုတာကို မြင်သလိုမျိုးပေါ့။ ပြီးတော့ လက်ရှိ Law တွေကိုလည်းဂရုမစိုက်ဘူး၊ သူတို့လုပ်ချင်တာသူတို့လုပ်မယ်ဆိုတဲ့ဘက်ကို Outlaw ကသွားတယ်။ Magician ဆိုရင် Power၊ အဲ့ထဲမှာဆိုရင်လည်း Disney ပါတယ်။ Hero မှာကျတော့ Nike ပါတယ်ပေါ့နော်။ Nike ဆိုရင်လည်း သူ့ Brand Tone Of Voice သည် လုပ်နိုင်တယ် Just do it ဆိုတဲ့ဟာမျိုး။ Heroic ဖြစ်တဲ့ Brand Voice ဘက်ကိုသွားပါတယ်။ ဒါကတော့ ကျွန်တော်အကြမ်းဖျင်းပြောပြတာပေါ့လေ အသေးစိတ်ကြည့်ချင်တယ်ဆိုရင်တော့ Google မှာသွားရှာကြည့်လို့ရပါတယ်။ ဒီ Brand Voice တွေထဲမှာ ဘယ်ဟာက ကိုယ့် Customer တွေနဲ့ suitable အဖြစ်ဆုံးဆိုတာကို ပြန်‌ရွေးရတယ်။ ကျွန်တော်တို့ရဲ့ Brand နဲ့ Customer ကြားမှာ အဲ့ Brand Voice ကရှိရမယ်။ ကျွန်‌တော်တို့ရဲ့ Brand ကပြောလိုက်တဲ့ စကားလုံးတိုင်း၊ ရေးလိုက်တဲ့ စာတိုင်းသည် Customer ဆီကိုရောက်သွားတဲ့အချိန်မှာ ဖြစ်လာတဲ့ Communication form လေးဖြစ်သွားတာပေါ့။ ဥပမာအနေနဲ့ ကျွန်‌တော်တို့ K-pop ကြိုက်တဲ့ မိန်းကလေးတစ်ယောက်ကို Outlaw နဲ့သွားပြောလို့မရဘူး။ သူတို့ဆိုရင် Purity ဘက်ကိုသွားမှာလား၊ Care Giver ဘက်ကိုသွားမှာလား၊ Lover ဘက်ကိုသွားမှာလား ကျွန်တော်တို့စဉ်းစားလို့ရတယ်။ နောက်ထပ် ကိုယ့် Product က ဂျင်းအပြဲတွေထားပါတော့ အဲ့တာကို dramatic စကားလုံးတွေနဲ့ customer တွေကိုသွားပြောလို့ရမရဘူး။ အဲ့တော့ အနှစ်ချုပ်အနေနဲ့ ပြောချင်တာက ကိုယ့် Brand ကိုလူတစ်ယောက်အနေနဲ့ သတ်မှတ်ရင် ဘယ် personality ဖြစ်မှာလဲဆိုတာကိုပေါ့။

Figuring out your brand archetype can help you really grow your business! By establishing how you want to make other feel and what is true to you, your business, and your values -- content is so much easier to create and your customers will notice the difference! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/the-social-media-scoop/support

#056 - Join Jennie for the "own your quirks" episode where she chats with global speaker, best-selling author and personal branding expert, Dr. Angela Mulrooney. Angela has been both a professional dancer and a dentist in her past life and her unique blend of experiences has made her a huge success today. The ladies discuss:leaning into who you are,why we drag around our professional baggage,how to niche down without FOMO,why having haters is a good thing,and the fact that being a thought leader/influencer is a long game no matter what anybody tells youTake the Brand Archetype Quiz on Angela's website. It's super fun to discover what yours is!You can find out more about Angela at UnleashingInfluence.com and set up a call with her here. You can also connect with her on LinkedIn. And stay tuned for the relaunch of her podcast, The Bad-Ass Entrepreneurs Club!Follow Jennie on Facebook and Instagram and come watch the video version of these episodes on YouTube!✨✨If you think this content is deserving of a tip, I'd be ever so grateful if you'd leave one here. I plan to use all proceeds for magick supplies and I promise to use my powers for good.

This episode concludes our series on Practices for a More Magical Business. Today I'm teaching you how to create a brand archetype infused with protective magic. Learn what it is, how to create it, and what it can do to help you feel safe and be consistent in your social media presence. Stay tuned until the end for an exclusive and free opportunity to work with me! xo, Jessie Episode highlights: 2:00 self-coaching is a priceless tool 6:00 what is an archetype? 13:00 how archetypes can be applied to your business and how to create a sacred altar online 20:00 authenticity in the pre-social media era 24:00 healthy authentic expression in the modern age through a brand archetype 27:00 choosing your brand archetype 29:00 a journaling exercise for creating an archetype that feels real and true to you 32:00 adding magic to your archetype to create a protection spell 33:00 special exclusive offer for free coaching! To claim your space in free coaching, book a consultation here: https://calendly.com/jessiegibsonjones/consultation-call?month=2022-04

Ready to establish your brand as a creative business owner? Tune in to find out how!    Episode Introduction:  In today's episode of Law Chat with Girija, our guest Allie Siarto shares her experience of becoming a professional photographer and the “opportunities” she turned down to give herself the freedom to choose her lifestyle over money. She also talks about establishing your brand as a creative business owner.   Episode Summary:  Allie Siarto walks us through her journey of creating a brand that stands out. She talks about the processes that make her an industry expert, the tools she leverages, how her business has evolved over the years and how creative business owners can make a name for themselves and be visible even in a saturated industry.    Main Takeaways: Being financially secure gives you the freedom to choose lifestyle over money. Do not rely on social media solely to market your business. Pinterest is a wonderful platform to leverage as a creative business owner. Tips for a successful brand photoshoot: Establish your brand colors. Find your brand archetype. Decide your props, location, makeup, and outfits based on your color scheme. It's very important to set expectations through your client contracts.   Fun Facts About Allie Siarto: One of her favorite shows is Ted Lasso on Apple TV.   Resources Mentioned: Choose FI: Your Blueprint to Financial Independence by Brad Barrett, Chris Mamula, and Jonathan Mendonsa. Stories That Stick by Kindra Hall. Find your Brand Archetype.   Find Allie Siarto: Website: http://alliesiarto.com/ Instagram: https://www.instagram.com/alliesiarto/ Facebook: https://www.facebook.com/alliesiartophotography Pinterest: https://in.pinterest.com/alliesiarto/_created/ Podcast: https://photofieldnotes.com/ Get the visual experience, watch the videocast for the episode here: https://youtu.be/jmIobqGqYSs   Connect With Girija: Website: https://www.gbplaw.com/ Instagram: https://www.instagram.com/gbplaw/ Facebook: https://www.facebook.com/GBPLaw/   Help us mentor other entrepreneurs through the power of storytelling by rating us and leaving a positive review on Apple Podcast: https://podcasts.apple.com/us/podcast/law-chat-with-girija/id1528580730   Get the FREE Five Day Legal Audit: https://yourcontractbuddy.com/5-day-free-legal-audit-challenge/   Join Law Chat for Entrepreneurs Free Facebook Community: ​​https://www.facebook.com/groups/lawchat   Get Ready To Use Contract Templates At: https://yourcontractbuddy.com/

A full transcript of the episode: INTRO TO ARCHETYPESM: Welcome to Brand Frontlines, the podcast wher brands building gets real. I'm Marissa La Brecque, founder of Hyperflore.E: And I'm Eric La Brecque, principal of Applied Storytelling.M: Today we're doing something a little different. Usually we cover one element of the Brand Wheel in each episode. The Brand Wheel is our organizational system for a brand. But today we're going to keep on personality, which we covered last time. We didn't have time to get to archetypes, which are super helpful tools in building a personality. So we're going to dive into those today. No guests, just the straight dope on archetypes, what they are, why they're useful, how we find them, how we present them, and also the risks of using them. And then next episode, we'll cover brand promise. But before we get into all of that, what are you working on today, Eric? E: Right after we talk about archetypes, I'm going to go into a virtual work session with the Henry Ford, one of our oldest and biggest clients. And the Henry Ford is thinking about their vision. Actually, they just are in the final stages of wrapping up their most recent strategic plan, which was driven by the vision in part, and they're getting ready to think about their next one, which coincides with their 100th anniversary. Just kind of want to make sure that the vision that's guiding them is on track. So we're going to look at it. Nothing may change, or something may change, or there may be some supporting detail that we add. So that's what's coming up. M: I'm working on selling a course to my clients. Actually, I realized earlier this year that because I work with smaller businesses, once we're done building the brand, we've got the platform set up, we've we've done messaging, they want to keep working together to do social media or newsletters or any kind of ongoing content, but they can't afford to have me on retainer. So I created some courses. The first one, we're working on is email marketing courses. And so we're gonna like really sit with them, make sure they actually have a landing page, when we're done with the class, make sure that they really know how to create calls to action, all the things to make their emails, make money for them, but also to still feel not salesy or cheesy or too aggressive, any of the things that they're worried about feeling like that, keep them from writing those newsletters. So I'm really excited. I feel like it's a really a solution for my clients. E: I remember something you told me a few weeks back that was really interesting was how a lot of your clients are just really hung up on social media, it's a source of real stress for them, because they know what's important, or they've been told it's important. A lot of them can see how it'd be really useful. But they're small, and you know, just the effort to get something out, especially if that's not your thing, right? You're a baker or you're making fragrances or whatever it is that you do. You don't have the staff to keep pumping stuff out. You may not have the budget to hire a social media person part time or a PR firm. And so it's a source of really great anxiety. It's where the price and the value don't really line up in the market. So I think what you're doing is great. I'm going to be listening.  ARCHETYPES: WHAT ARE THEY? M: . So archetypes Let's talk about what they are. They have a historical context. E: , they do. I mean, we've been dealing in archetypes for a long time as a species. I mean, some people would say, they're hardwired into our brains. We've known about archetypes for probably before we had a word for them, or a system of organizing them. The person who's generally credited with that is Carl Jung, 20th century psychologist, and archetype person. You know, what he did was kind of called out and then talk about how they could be kind of organized, what they are, are these kind of models that live in our heads— live rent free in our heads, as people say, and they crop up in literature, they crop up and how we tell stories, which is what's really interesting for me. M: I really noticed that with our kids like, the concept of a king and a queen, and, you know, a knight or a hero, these concepts like, obviously, don't track with anything that they see in, in real life. But they just resonate so hard. E: , they do there. And they, they shift a little bit across cultures, the names for them might shift nuances, but they're basically embedded in every culture. And they've been with us down through time. So there are these basically these forms in our psyche, and they bubble up as motifs, themes and art literature in our lives, you know, and that's really what they are. When we're talking about personality, we're looking at archetypes that are types of being, but they're archetypes of all different kinds. There are archetypes for buildings, there are archetypes for other kinds of objects. There are archetypes associated with ideas. There are archetypes for all different kinds of things. If you want to actually just enjoy living in the world of archetypes for a little bit. There's a great novel, I've just read it, called Piranesi by a British author named Susanna Clarke. And it's about somebody who's kind of lost in a world of archetypes. They're surrounded by statues, millions of them. And these statues represent sort of typical classic scenes that you might find in life. That's enough about that. But it's a great read, well written kind of gives you a flavor for archetypes from a different angle. A lot of models have 12 archetypes. But I've seen models with where they're like 72. There could be an infinite number. But humans like systems, right? We like to boil things down, I think of archetypes is kind of like the zodiac signs. There are 12 of them. That Tarot Deck has its number of the Arcana, right, you know, we like these patterns—the I Ching. So 12 is a common number. There's no universal agreed upon set. But 12 seems to be a pretty common number. And there are generally, you know, 12 distinct archetypes that most people recognize.  ARCHETYPES AND BRANDSM: Okay, so let's talk about why they're useful when you're creating a personality for a brand. E: So go back and listen to the last episode, because we'll get into all the different aspects of a personality, all the different qualities that go into a good personality from a brand standpoint, but what an archetype should be doing for, for you, for your brand, for the people expressing the brand, through design through words, is rolling those individual qualities up into one recognizable, easy to understand type of being. So an archetype might be a magician, a lover, a ruler or queen, the sage there are these different every person, you know, these different types that have qualities that we can generally recognize. And if you can kind of take all the individual personality attributes and recognize the overarching pattern, then it becomes really easier to use, you're not thinking about this and that and fitting those things together. Right? You have this larger model. M: it allows you to embody the brand get into character. , E: Absolutely. And it's so important to brand building that some agencies, not us necessarily, but some agencies really make that kind of a central thing that they're trying to discover about a brand.  GETTING CLIENTS ENGAGED IN THE PROCESSM: I also find just in client relations. It's one of those things that's fun, and it feels like a little treat in the process You know, it's nice to have those little high points that people get excited about it. A lot of the stuff feels very theoretical. And so this feels like a product like something that people really can wrap their heads around, and they get, they get excited. So it's kind of a little high point in the brand building process. E: Well, I'm glad it's a high point for you and your clients. Not always the case for us, I mean, generally a great thing to have an archetype. Not all organizations really have the appetite for it. So we try to kind of figure out if it's going to be something that's going to be well received. And what I guess what I mean by that is, to some clients, it seems a little woowoo. You know, here, all of a sudden, we're introducing something that feels a little bit like astrology or something like that, that they don't necessarily relate to. So we want to check on that. And then the other thing is, sometimes, the archetype that suits them, and their brand isn't one that they personally relate to life, you want to be a ruler, you want to be a sage, and look, all your qualities are saying, really, this brand should come across as every person or lover, and that just doesn't feel right to you. So that kind of label if it doesn't feel good to them personally, even if the quality's right, too, it can be triggering.  M: I agree that I also find it's an emotional moment, like we've talked about this before, like naming is often emotional, because it's so directly linked to identity. And people have expectations, and they want it to feel amazing right away. And sometimes it requires some rounds. So it's definitely something when you're building up to that process to be aware that there's an emotionality around it. And people have really strong reactions. And to prepare them, like you're saying, make sure there's an appetite for it, and just prepare yourself that you're going to have to like, stay cool, absorb that response to it in a correct way. E: I mean, another thing, if you decide to go down the archetype path is to look at that label and make sure that maybe there's another label that is actually more helpful or more relatable to your client. We had a client, I don't even know what the previous label was, but it wasn't quite working for them. And we came back to the idea of a mentor. And that word worked for them better. M: I know what you're saying I think there's a lot of ways to kind of prepare people for it get clients on board, basically, with a concept that might be foreign to them or might feel, as you said, triggering. One of those, as you mentioned, is to give it a name that feels more familiar or flattering. But one that shares the same characteristics, or maybe just a word that's more in their lingo than a union word.  DEVELOPING A BRAND ARCHETYPEE: I think that's a very important thing to do. The other thing is, if you are going to go down the archetype path, I think it's something you get your client to buy degrees, it's kind of a frog in the water kind of thing. And so once we've got the personality attributes, then it's sort of like a detective story that we want to take them on. So what are those attributes add up to what kind of people have those attributes, and then we introduce the idea of an archetype. And we'll play back the 12 classic archetypes not a lot of detail, but just so they they see the names and then they see some brands that are generally understood to represent those archetypes and a couple of qualities associated with those archetypes, then they can start to connect the dots between those qualities that different archetypes have and the qualities that their brand has their brand personality has, then we can start to kind of get into some specifics and talk about okay, where do those qualities align? What are the qualities that you're responding to? Planned in a great table of archetypes. M: This is kind of like a side conversation that we'll cover when we get more into talking about presentation, but I love what you're saying about showing your work. I think early on, I felt like if I just show up with the finished product, it feels like magic to the client and they're gonna think like ‘Wow, she's such a genius' But it's so important to remember that it actually feels so much more satisfying when you bring the client along when you show them every step, in your presentation, of how you got from A to B, use their quotes and their ideas within the that framework. And then it's it's just so much more satisfying at the end of the process. E: Well, I mean, it's something we're always trying to figure out new ways to do it new ways to get them more engaged without claiming too much of their time, right. I mean, they also we've had people tell us so how much of this time how much is my CEO going to be involved? Or if I'm the CEO, how much of my time are you going to take and we need to be able to give them a clear answer. And also, clearly, they're asking because they have some limits that they don't want to go past share. That's part of it. So now we're looking at their qualities and we're looking at the different kinds of archetypes and we're asking them to kind of find the matches. And what we find by the way, when we do that is that generally speaking, the qualities that they've identified cluster because they're already thinking in archetypes, although usually we don't call it that. But they don't cluster always around one archetype, one type, you know, there might be let's say, there are three qualities of out of five that tend to be associated with like a sage, a wise person, but there are two that are associated with I don't know a lover. Then we try to figure out, Okay, which one's the dominant one, which of those qualities are the most important? Which one is the kind of the recessive one, and the secondary one? And if we're looking for a kind of universal character who has both of those, what is that called? Right? Right. So it's not going to necessarily be on that 12 point, we'll we're going to have to get creative about it. So we try to figure that out. M: I almost always do a hybrid of more than one. Almost always. E: I think for one, it's a little more nuanced, right, you know, and so it doesn't have all the baggage, right, that goes with those labels. And, you know, labels and baggage are big issue in our business. But again, we're trying to get them along here. And so they're kind of nodding and they're kind of going okay, maybe that's right, the next kind of things that we present to help help them and you know, embrace the idea and also to be useful as tools are the idea of avatars. So avatars for us are characters who embody the archetype. And they're not all going to be exactly the same in their qualities, but broadly, they're going to kind of flesh out the archetype and we go to Avatars can be from people in real life. Generally, famous people, can be people in a company. So everybody in the company can recognize them. They can be characters from movies, books, manga, and on ma really anything. So we try to find a good representation. And when we do that, which we're trying to be diverse, actually. So are there we want to we don't have anybody from literature. We don't have to be an older white man. We try to find people of different ages, different periods of time and come up with a mix of six or seven individuals real or fictional, again, who represent that archetype. So that's pretty fun, actually, a great tool, by the way to help find those because who's got a catalogue of avatars in their head right. Even though I read a ton, you know, and we watch a lot of shows their worlds I'm not as familiar with, like, I'm not as familiar with, you know, manga, or characters and video games a little bit, but not so much. And some of those can really resonate with our client, right. So that's where this tool TVTropes.com is super helpful. I can't say enough about it as a resource. It's got tons and tons of what they're calling TV Tropes, but they're really archetypes, a lot of them and their characters and there are plot twists, devices or all kinds of things. Again, it goes back to that broader idea of what an archetype is, but if you are looking for some examples of an archetype, and once you run out of the very limited set you've got in your own head TVTropes is a really excellent resource. I can't say enough about it. That's another part of the delivery is giving the client some examples that they can relate to. And then the last thing we do is we create what we call a Credo Statement, which is is if the, the archetype is talking, you know, what would they be saying so, five or six could be more but generally five or six statements that this avatar would state? What do they believe what what's important to them? How do they interact, what's their role in a group, things like that, and these credos become very valuable. as well. In organizing again, what's this all about? Let's go back to that. It's about helping creatives get into the zone really quick get the vibe of the brand, and not have to keep breaking frame to go refer to some technical brand guideline or some attribute but just go with the flow. Right and really nail it. So that's what these tools are designed to do. M: Sometimes I'll create an avatar or persona, instead of using a classic archetype. For me, that's a sort of a creative choice. Sometimes with clients, something will come to me that feels really right and evocative. Or I feel like a client for some reason is just not going to respond to the classic archetypes and it's basically the same thing. But just something that's very specific, a character that I can just hear talking in the brand voice, you know, that requires really fleshing it out. USING ARCHETYPES TO DISCOVER PERSONALITYE: Who is this character that doesn't have as much baggage Maybe so, you know, really giving the client enough that they can get into that character? That's a great approach, really valuable. We've done that from time to time as well. The other thing while we're on the topic of archetypes point out is that you can use archetypes as tools to discover not just roll up personality attributes into archetypes, but use archetypes to explore what a brand personality could be. So we don't do that as much. We've started to do a little bit more. We recently worked with a company where we didn't explore the personality the way we normally would, which would be in a work session where we're asking tons of questions. We're going through all their other different kinds of exercises. But we just said, Hey, look, here's 12 Different archetypes, which one feels right for you, or which ones feel right for you. And then we went in deeper into the qualities of that archetype, not the top two. Or three traits that are just kind of sketched out in the high level tables that you find when you go looking for them, but really going into a lot more depth about how the archetype works and what those qualities might be and it was super valuable for landing on a set of attributes so personality, attributes and form archetypes. archetypes can inform personality attributes, played both ways. AN ARCHETYPE PITFALL TO AVOIDM: So are there any other risks associated with using archetypes? We talked about just the emotionality or the culture clash… E: I think there's one huge risk. Fortunately, if you're aware of it, I think you can avoid it and you can actually use it to your advantage. And that is the risk of creating an archetype that's like, every other archetype in your category. Again, we go back to like, what are we trying to do here with the brand story brand, we're trying to help you stand out in a way that could only be you and nobody else? That's the whole point of positioning. That's the point of personality. That's the point of a lot of what we're doing and you need to be careful not to typecast the archetype. , by category, you know, and so for example, Nike is a hero brand, and I can see that , okay. Does that mean that all athletic wear brands or sport brands or heroes could be writing Yes. 10 thing right and then so so then what right so if you're using the archetype and you land there, how are you going to set yourself apart from Nike? If you're not Nike, right? How are you going to do that? And that's where I think you should be open to the non intuitive qualities or look for those added layers of personality that separate you. Maybe for example, you decide, well, we are a hero, okay. Nikes a hero and our you know, super shoe brand is a hero too. Let's go one level deeper and define the kind of hero that we are and not use that label. Right? That might be one way to go the other way to go. Might be to say, hey, you know what, there are a whole lot of heroes in this category. Everybody gets it. Why don't we be an innocent, you know, which is somebody who's just very simple and very kind and very optimistic. That might not feel intuitive, but it might be really terrific. Who knows so just be open to, you know, seeing what other options there are, besides the obvious expected archetypes for a category. One big pitfall I see that we always have to work against. , totally. M: And if you're in a room with stakeholders, it can drive to that conclusion pretty easily. So you've got to kind of play devil's advocate there, at least something to be avoided. E: But hey, look, the benefit is so great, that it's worth dealing with the pitfalls. M: And it's sometimes the most useful thing to have those kind of awkward conversations because you you saw problems there. So that's pretty much what we wanted to cover on archetypes. We're gonna post a sample presentation of an archetype that we used actually with a client taking out obviously all the clients information, but you'll get to see everything that we include. These are always developing and changing and dependent on the client process, but this is one that's very comprehensive that we'll share with you. E: If you're using archetypes in your work, or you have questions about archetypes further, let us know be great to keep the conversation going. Thanks a lot. M: And we'll see you next time on the brand frontlines. Thanks.  

Amy comes back this week after a week off to work on the Marketing Summit.  Shameless plug: Zeedia Media is hosting a Marketing Summit on May 6, 2022, in Lansing, Michigan. Amy is the key note speaker, talking about Brand Archetypes (of course) and there will be 16 other speakers – all big bosses in…

We have a special treat for you today. Amy had the opportunity to be a guest on her show, Open School of Business and now we have the please to chat with Anar Umurzak as our guest today. Anar is committed to bringing real-life experts from different walks of life to share different perspectives and paths…

While Kevin goes to get himself some more coffee, I'll go ahead and let you in on the topic for the day.  Today, we're talking about high-energy archetypes.  Those choice few archetypes where being high energy is a strategic decision and can when done properly, lead to super-strong brand strategies AND higher levels of excitement.…

Today, we're talking about low-energy archetypes.  The choice few where if you chose them because of their mellowness, can be a strategic decision. When done properly leads to super-strong brand strategies AND higher levels of customer trust and engagement!  Low energy does NOT mean a lack of power.   The low-energy archetypes, in no particular order,…

We're BAAAAACK! It's a little late for a “happy new year” but this is our first time recording in a while.  Today, we're talking about the process of selecting an archetype for your organization.  We refer to this process as “brand discovery.” Now, in years past, before we really refined this into the brainstorming/discovery session…

What is Brand Archetype? How can you create a long-lasting emotional connection within your brand? In today's episode I am talking with Amy Zander of Zeedia Media Powered by Brand Archetypes. Amy is going to teach us about these two powerful topics every business owner should be aware of. Amy has over 20 years of experience as a writer, editor, blogger, social media content creator, and manager. Amy helps many businesses define their brand and focus using the Archetype Branding process. Amy is a Self-proclaimed Marketing Mobstress, Chief Wordslayer, and Grammar-Guru. Keeper of the content, and ready to help you stand out in your industry and stay consistent when it comes to the branding aspect of your business. Whether you are a solopreneur, small business owner, seasoned brand, or coach you are going to want to take some notes today as Amy gives us all the tips when it comes to building the emotional connections that our brands need. You cannot be everything to everyone, which is why discovering your brand archetype is so important. Want to learn more? You can schedule a call with Amy by vising her links below. Did you love this episode? Let us know by leaving a review on Apple Podcasts today. Don't forget to screenshot and tag us so we can share your post. Want to join the conversation after the show? Head to the Master Your Coaching Biz Facebook Group. Link below in show notes. Discover your Brand Archetype Today! Take the quiz here: https://brandarchetypes.com/ CONNECT WITH AMY Website: https://brandarchetypes.com/ LinkedIn: https://www.linkedin.com/company/zeediamedia/ Facebook: https://www.facebook.com/ZeediaMedia Instagram: https://www.instagram.com/zeediamedia/ CONNECT WITH CHERYL Website: http://successfulcoaches.com/  Show Notes: https://masteryourcoachingbiz.blubrry.net/listen/  LinkedIn: https://www.linkedin.com/in/cherylthacker/  Facebook Page: https://www.facebook.com/successfulcoach/  Master Your Coaching Biz Facebook Group: https://www.facebook.com/groups/990262914432915/ Instagram: https://www.instagram.com/coachcherylthacker/  Brands I Love: https://masteryourcoachingbiz.blubrry.net/brands-i-love/

**DOWNLOAD THE "BRAND ARCHETYPE GUIDE" NOW** What IS a brand archetype? Why is it SO powerful? Are you MISSING out if you don't use one? Today, we'll explore how three global brands – Amazon, Apple, and Facebook – utilize their brand archetype. More than that… what do we do if the archetype you create for a brand isn't reflected in the perception that consumers have of the brand?   Episode Article: “The meaning of a brand? An archetypal approach” https://www.emerald.com/insight/content/doi/10.1108/REGE-02-2018-0029/full/pdf?title=the-meaning-of-a-brand-an-archetypal-approach   Mentioned In Episode: Submit A Question Download the Archetype Guide  

It's been a while since we've talked about Newsjacking, but for our listeners, Newsjacking is when a brand or firm mentions or creates a campaign centered around a major, well-discussed news item. It’s slightly different from a publicity stunt in that the news item is leveraged in marketing while a stunt might acknowledge news within…

Join Kevin and Amy as they get “sultry” and “passionate” about ideas on how to market the Lover Archetype.  If you are wondering what archetype your company might be, take our FREE QUESTIONNAIRE. It’s the first step in discovering your Brand. Passionate Brands Think of a person or a company who is really passionate about…

Be Aspirational in your marketing!  Picture the 1995 movie Jumanji, with Robin Williams? In the movie, the main character, Alan Parrish was the son of a business owner who owned a factory that made shoes. As you would expect from a shoe manufacturing company in the sixties, there was a lot of machinery in an…

We had the very amazing privilege of having a great conversation with Olga Nesterova, founder of  OnestBusiness.com. Her podcast is Onest Conversations, and we got suuuuper honest about brand and marketing. Olga is an experienced marketing strategist who has worked with Fortune 500 companies in New York City successfully growing their social media reach, engagement,…

We're gonna channel our inner Sacagawea today.  It's all about The Explorer archetype. I know it's a little like saying out loud which of your kids you like the best … but, if you were to ask me, “which is your favorite archetype, Kevin?”, I'd have to put The Explorer way high on that list.…

There's a really big idea in the world of branding that's an obvious question to ask by ALL business owners … but the idea is not so often seen as a branding issue.  And, the question – this big idea – is, “How do I get customers to buy from me, instead of my competitors?”…

Today's episode is a little bit of a role reversal. It's an interview I did on my friend Doug's Podcast, The Happiness of Pursuit.  In today's episode, I want to share with you what I call my ‘zero moment.' How I became an entrepreneur, and how I've built up my dream brand - Designkrew to what it is today. I left what I thought was my ideal job to follow my vision and dreams! If you are someone that has some big dreams, big goals and has been hesitant at all to go for them, this episode is for you! Take my fun Brand Archetype quiz at https://www.designkrew.com/quiz (04:32) What I was doing before starting my agency (07:37) How I worked through my fears (09:28) Using our gut instinct to make decisions and learning from our mistakes  (12:05) Did I second-guess myself? (16:30) The more dangerous place to be is comfortable (21:21) Why your brand message is so important (24:02) Is your identity and work that you do separate? (26:45) Focusing on the impact of your work I'd love to know your main takeaways from this episode. Screenshot and tag me on Instagram @designkrew If you haven't already follow the Brand On Fire podcast, leave a rating and review, and tune in every week to get your dose of branding magic!

In this episode, Stacy sits down with Ann Bennett, who is the CEO and Founder of Ann Bennett Marketing. Ann shares why it's important for entrepreneurs to avoid overextending themselves and to discover their brand archetype. Whether you're a geek, nurturer, disruptor, or innovator, Ann believes that its best for entrepreneurs to always remain authentic. The two also discuss the importance of discovering your values, and making sure that you hire individuals who hold these same beliefs. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

What are the BIG IDEAS when it comes to Marketing the Artist Archetype? Let’s find out! We're talking about The Artist Archetype today.  To be clear, to pull this off does NOT require you to be a Michelangelo … nor does it require us to roll our paint-covered, naked bodies all over a big canvas…

Is your business growing internationally? Are you moving into foreign markets? WOOHOO! That’s awesome. It must mean your marketing strategy is working. Remember when we reviewed taglines and quite a few of the funnier gaffes had to do with mistranslations?  Remember Kevin’s favorite? The Parker Pens tagline “It won’t leak in your pocket and embarrass…

Business Coach Nicole Burkhard helps online coaches and consultants get clarity on their brand. Together we discuss finding or creating your group of people to support you in the journey. And she dives into her Brand Archetype assessment - which provides an easy-to-use method for creating meaning, emotion and connection with your ideal clients in a way that's authentic to you. You're not going to want to miss this conversation. And you'll probably want to take the free brand assessment yourself! Link below if you want to dive in. Connect with Nicole: - Website: www.nicoleburkhard.com - Facebook: https://www.instagram.com/nicoleburkhard_/ - Take her Brand Archetypes assessment to discover more about your unique brilliance and how it's reflected in your brand! Connect with Katie: - Website: https://www.rosebudsocial.com - IG: https://www.instagram.com/rosebudsocial

Talking with expert brand strategist and the founder of Kaye Putnam and the extremely popular Brand Archetype Quiz (find out which of the 12 archetypes you are!), we talk all about the importance of your brand archetype! LINK TO THE QUIZ https://www.kayeputnam.com/brandality-quiz/ Kaye Putnam is the psychology-driven brand strategist for entrepreneurs. Through work with hundreds of clients from international corporations to solo-entrepreneurs, she developed her signature Clarity Code™ method. She believes that business should be more human and that all entrepreneurs have genius they can use to impact the world. She works with students in her online courses and with clients 1-on-1. When she's not transforming brands, she's exploring the world with her husband and two little ones. www.facebook.com/marketingkaye www.instagram.com/kayeputnam Jenna Redfield is the founder of LeadJenna, a social media marketing education business, focusing on video classes & 1:1 coaching to share the latest social media strategy & advice. She is also the founder of Twin Cities Collective, the largest resource in the Twin Cities for bloggers, small businesses, entrepreneurs & creatives. YouTube Channel www.youtube.com/jennaredfield Free  Lead Generation Masterclass https://www.leadjenna.com/masterclass Gram Mastery Instagram Marketing Online Course https://www.masterthegram.com Join the Facebook Group https://www.facebook.com/groups/twincitiescollective Coaching https://www.leadjenna.com/intensive Find the podcast on all platforms https://www.collectivemarketingpodcast.com Follow us on Social https://www.instagram.com/twincitiescollective https://www.instagram.com/jennaredfield  

Talking with expert brand strategist and the founder of Kaye Putnam and the extremely popular Brand Archetype Quiz (find out which of the 12 archetypes you are!), we talk all about the importance of your brand archetype!LINK TO THE QUIZhttps://www.kayeputnam.com/brandality-quiz/Kaye Putnam is the psychology-driven brand strategist for entrepreneurs. Through work with hundreds of clients from international corporations to solo-entrepreneurs, she developed her signature Clarity Code™ method. She believes that business should be more human and that all entrepreneurs have genius they can use to impact the world. She works with students in her online courses and with clients 1-on-1. When she’s not transforming brands, she’s exploring the world with her husband and two little ones.www.facebook.com/marketingkayewww.instagram.com/kayeputnamJenna Redfield is the found of Collective Social Media, a social media marketing education business, focusing on video classes & 1:1 coaching to share the latest social media strategy & advice. She is also the found of Twin Cities Collective, the largest resource in the Twin Cities for bloggers, small businesses, entrepreneurs & creatives.Free Social Media Masterclasshttps://www.collectivesocialmedia.com/masterclassAcademywww.collectivemarketingacademy.comJoin the Facebook Grouphttps://www.facebook.com/groups/twincitiescollectiveCoachinghttps://www.jennaredfield.com/coaching-programsFind the podcast on all platformshttps://www.collectivemarketingpodcast.comFollow us on Socialhttps://www.instagram.com/twincitiescollectivehttps://www.instagram.com/collectivesocialmedia.co

Struggling to stand out? Perhaps your business has been rolling for some time, but the seas are getting crowded and you’re not standing out. It’s time to brand outside the box. In this episode brand personality specialist, Carrie Thomas-Omáur explains how to understand your customers' core drivers to connect on a right-now level and create raving fans by understanding your brand archetype. At the end of this episode you will: What really drives your clients to buy Your customers thought process when considering your offer Understand brand archetypes and how to find yours First steps to laying out the visual representation of your brand   To learn more, visit the show notes   Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community

Join Kevin and Amy as they slow down and reminisce about the good ‘ole days while discussing Marketing the Innocent Archetype. The gang starts by dissing Coca-Cola’s latest commercial for being widely off-brand. Watch it and let us know if you agree. The main concepts of the Innocent brand are: #1 Simplicity  Remove chaos from…

Amy is so excited for today! Her favorite: Marketing the Outlaw Archetype, and the one that represents her company Zeedia Media.  Today’s podcast is for all you rebellious, contrarian, authority-questioners… for all you radical, free-spirited, wind-in-the-hair types!  The Outlaw is also commonly referred to as The Rebel.  The following are the most critical aspects of…

Continuing on with our series on how to marketing each archetype, we are discussing Marketing the Hero Archetype in this episode. To learn more visit our HERO page on our website. You can also listen to our previous podcast episode which gives an overview of what the Hero is all about. You don’t have to…

Did you know your brand has an archetype? ⁣ ⁣ Carl Jung identified that there are 4 archetypes representing the human personality. From this stemmed what is called neoarchetypes, and the development of the 12 brand archetypes (similar to the 12 signs of the zodiac) ⁣ ⁣ The Bloom Frequency brand archetypes quiz was developed as a tool that will help with identifying your brand's persona and how it may even differ from your own personality type. ⁣Archetypes discussed in this episode include the Creator, the Magician, the Sage and the Hero. Discover your brand archetype now! Take the quiz: https://www.tryinteract.com/share/quiz/5e9fb6018bbf9d001414031a ⁣ Jung concluded that humans use symbolism to more easily understand complex concepts. As a result of his research, Jung stated: “There are forms or images of a collective nature which occur practically all over the earth as constituents of myths and at the same time, as individual products of unconscious.”⁣ ⁣ When properly identified, brand archetypes reflect the personality of brands and serve to better align personality type with a brand's target audience ⁣ Brand archetypes quiz: https://www.tryinteract.com/share/quiz/5e9fb6018bbf9d001414031a

This episode is all about branding in the food industry. Not just restaurants, but food products as well. And, as always, Kevin and Amy cover the importance of having a brand focus – ahem – an Archetype. A few things to keep in mind that are SUUUUUUPPPEEERRRRR important for the food industry are: Imagery: You…

How can my business have a brand archetype? It's just a business. Some of you might think this way, but in this episode of Incorporating SuperPowers, you will realize that it is so much more than that. Host Justin Recla talks about the unique archetype and personality of every business with Yamilca Rodriguez. Justin [...]

How can my business have a brand archetype? It's just a business. Some of you might think this way, but in this episode of Incorporating SuperPowers, you will realize that it is so much more than that. Host Justin Recla talks about the unique archetype and personality of every business with Yamilca Rodriguez. Justin [...]

Kevin and Amy interview Lisa Fisher, owner of Lisa Fisher & Associates. Lisa took her company through the Brand Archetype process and the gang discusses that experience. Lisa explains how it has helped her brand and marketing and why it is important to enlist the help of experts to grow your business. Lisa is a…

In This Episode You Will Learn About: Figuring out why people behave the way they do Listening to your intuition The brand archetypes Finding your confidence Being multi-passionate   Resources: jenniferkem.com masterbrand.me/happy confidently.me instagram.com/jennifer.kem Show Notes: Jennifer Kem is all about confidence. She knows that confidence comes from clarity and knowing exactly what your brand and message are all about. Branding has helped me so much in my business, and there is no one better to learn it from than her. You’re going to learn so much from this conversation.   Question Highlights:   How did you get into doing what you do today? How do you help people listen to their intuition? What is a brand archetype? How can people find their archetypes? Why are you obsessed with confidence right now? What do you say to people who have too many ideas?     Guest Bio: Jennifer Kem is a San Francisco Bay Area-based brand building and leadership expert who gets entrepreneurs seen, heard, and paid for being themselves. She’s the creator of the Master Brand Method: a framework to develop powerful brand archetypes that win customers’ hearts, leveraging Jennifer’s 20 years of corporate experience and her launching of multiple companies. She uses the Master Brand method in strategic consulting for emerging entrepreneurs, celebrity brands like Oprah Winfrey Network and Steve Harvey, and major corporations including Verizon, Blue Cross Blue Shield, and Bank of Hawaii. What she is most passionate about in her work today is her legacy project: Femmefluence, a platform that supports women leaders to fully rise into their influence and affluence, so they can make an even greater impact in the world. Jennifer serves up straight talk wrapped in love because she understands entrepreneurs’ challenges: She built a retail business and became a millionaire at 32, only to lose it all in the recession two years later. She is now the successful owner of three million-dollar brand-building businesses and the mother of three children.

A couple of episodes ago we mentioned personal branding. This is a topic worthy of its own episode, so here we are getting personal. People want to know if they should pick an archetype that is close to their personality. This question comes up a lot for solopreneurs or businesses that have a strong spokesperson…

You can follow Yamilca here:www.archetypemethod.comwww.brandarchetype.co (quiz)@msyamilca (instagram)@archetypemethod (facebook)Be sure and check out her new book. Women Who Boss Up!If you are a purpose driven coach, consultant or expert wanting to grow your business, amplify your income and breakthrough 6 figures and beyond. Come find my in the Purpose Driven Profits Facebook Group:  https://www.facebook.com/groups/PDPCoaches/

Kevin and Amy miraculously nailed down the elusive Rafael Barbosa, CEO of Center Cut Marketing at his world headquarters in Boston, MA. Tune in while the gang reminisces about working together back in the good ol’ days. Raf describes how he uses Brand Archetypes for his own company and his clients. Raf also explains his…

Join Kevin and Amy as they chat with attorney Sonja Markwart, owner of Regent Law. Sonja has been through the Brand Archetype process and reveals how picking an archetype that was not “typical” for law firms has really helped her brand stand out. Sonja is also one of our favorite students and has competed our…

Continue with Kevin and Amy as they wrap-up Part Two of Creating a Corporate Culture. Find Part One Here. How linked is your brand to your work environment and culture? If you have never considered this, now is the time to explore how your brand should touch everything you do. The more you live with…

For the first time, Kevin and Amy interview a business owner who has been through the entire Brand Archetype process. Meet Dana Ritchie Dana Ritchie is the owner and CEO of PaladinID in New Hampshire. His company develops and supports high-performance bar code labeling applications. They work with businesses to “Make Your Mark” by providing…

Listen as Kevin and Amy argue over who really is the best. The power struggle is real and only one can come out on top as the supreme Ruler Archetype. The Ruler brand is refined and values the finer things in life. It inspires people to do more, achieve more and create a better life for…

Break out your Crayola crayons and glue sticks and get crafty as Kevin and Amy talk about the Artist Archetype. Artist brands are both inspired and inspire others. You bring out the creative side in your clients and those around you. Individuality is high on your priority list! You are the big idea people. Daydreamers.…

Do you want the ultimate psychological cheat sheet to define who you are as a brand and know what to say to speak straight to the hearts & minds of your ideal clients? In this episode, I'm talking with Amelia Warrener all about brand archetypes. Amelia is a Brand Coach & Copywriter for introverted entrepreneurs, helping the quiet be heard through BOLD brand messaging, design, and website copy. Listen in as we dive into all 12 of the brand archetypes. We talk about the innate human desire each relates to, the overall goal, keywords to use in your messaging, real life brand examples (both big brands and entrepreneurs) PLUS which archetype you're most likely to identify with based on your enneagram type. That's right - we're taking nerding out on personality tests to a whole new level. RESOURCES Connect with Amelia on Instagram: https://www.instagram.com/ameliawarrener/ Take the brand archetype quiz: http://www.ameliawarrener.com/brandtypes Grab the FREE guide “5 Branding Essentials to Make a Meaningful Impact” CONNECT WITH ME: Join the Presence & Purpose Facebook group Follow me on Instagram @natalie.arent ARE YOU LOVING THIS PODCAST? If you loved this episode, head on over to iTunes and leave a review and rating! The more reviews & ratings the show gets, the more women will be able to benefit from the discussions here on the podcast.

Things get steamy as Kevin and Amy dive into the passion of the Lover Archetype. Sex sells, but that is not the only thing powers this archetype. Passion for your business, products, and services is the real key! Discover the sizzle and excitement of The Lover Archetype as you explore the strengths, weaknesses and the…

The Mother Archetype is one of the easiest to recognize and relate to. It instills feelings of comfort and being cared for. No one supports you and loves you like your mama does! Customer service is crucial to this brand, as is trust and understanding. The energy is low but the love flows freely. This…

Everybody likes to feel like the Hero once in awhile. But does your company truly “save the day” for you clients? Do you encourage people to feel like they can accomplish anything? Amy and Kevin don their capes and accomplish great feats while discussing what it takes to be the Hero Archetype. Discover the essentials…

Do you ever experience “design block” or personal branding BLEGH when you think about how to present yourself and your business online? If so, you are not alone! That makes at least two of us :) You are going to love this episode with brand strategist Kaye Putnam on authentic expression, the 12 brand archetypes, and why sometimes understanding our own brand is like reading a label from the inside of a jar—and what to do about it. Kaye believes that when you have a clear brand, your clients love, respect, and are willing to pay premium prices for your work—which gives you the clarity and confidence to scale your impact and income. Speaking of which! If you haven’t yet signed up for my free upcoming 90-minute Masterclass on 10 Scalable Streams of Solopreneur Income on 10/10 at 10am ET, you can do that here » Check out full show notes from this episode with links to resources mentioned at PivotMethod.com/137. Enjoying the show? Pivot Podcast is listener supported—consider donating to become a Pivot Insider and you’ll get access to a private monthly Q&A call where you can ask me anything—our next one is coming right up! On my birthday, 10/9 :) Shout-out to my fellow Libras!

Hello listeners, this week we're back with Manny Gonzalez Manuel "Manny" Gonzalez is the founding father of The Way I Dad: a predominantly visual resource for new parents geared to provide the answers to parenting's everyday decisions from the perspective of a dad of three French-Mexican toddlers. His daytime work helps him provide a unique and thorough perspective on sustainably consensus and gentle parenting. During our conversation, Manny shares how he met his wife, their decision on getting married, parenting, and how they manage life with now three little ones. Don't forget to learn what is your Brand Archetype at spreadideasmovepeople.com/brandquiz Find Manny on all things social https://www.thewayidad.com/ https://www.instagram.com/thewayidad/ https://www.facebook.com/TheWayIDad/ https://www.youtube.com/channel/UCy0wq6H0ifmZ_WlJXYHL6RA Find Cafe con Pam on all things social www.instagram.com/cafeconpampodcast/ www.facebook.com/cafeconpampodcast www.spreadideasmovepeople.com/podcast Learn about mushrooms: www.spreadideasmovepeople.com/mushrooms For the Small Biz Support Program head over to www.spreadideasmovepeople.com/sbsp Subscribe, Rate and Review. Share this episode with someone you love And don't forget to Stay Shining!

Listeners we are back this week with another solo episode and this time we’re going to talk about all things branding! As a brand strategist committed to serving small business, especially those created by recovering procrastinators, I wanted to create an episode specifically on brand strategy. During this episode, I will share a portion of my brand strategy process. We explore Phase II: Develop and we learn about your Brand Container, your Brand Archetype, and developing your Humans (or Client Persona) Learn what is your Brand Archetype at spreadideasmovepeople.com/brandquiz Find Cafe con Pam on all things social www.instagram.com/cafeconpampodcast/ www.facebook.com/cafeconpampodcast www.spreadideasmovepeople.com/podcast Learn about mushrooms: spreadideasmovepeople.com/mushrooms For the Small Biz Support Program head over to spreadideasmovepeople.com/sbsp Subscribe, Rate and Review. Share this episode with someone you love And don't forget to Stay Shining!

Cheryl Leitschuh, nicknamed the "Yoda for Small Businesses", has a 30-year track record of creating a successful, sustainable and impactful business of her own. Now her quest is to help other women who are either just starting out or those working on creating life on their own terms get to where they want to go, faster and with a toolkit that is packed with wisdom, insight and thoughtful action-taking guidance to rid them of the overwhelm and get them focused on their goals. As an author, Cheryl's latest book, "Straight Talk for Smart Business Women" is a thoughtful guide helping business owners create their own sustainable business. We get to talk about her book, her passions and her best stories. Connect with Cheryl by visiting her website: https://www.cherylleitschuh.com Grab her generous offer of the Brand Archetype course here: http://www.straighttalktraining.com.respond.ontraport.net/branding-with-archetypes Use the promo code: Idea2Launch to get the discount.

What is a Branding Archetype and why is knowing yours such a phenomenal, practical tool to help you in your business?   Those are the questions we’re answering on today’s episode.  I brought on the incredible Diane Diaz of The Brand Teacher.  She’s been a member of the Biz Women Rock community for a while, came to the 2017 Retreat and has since been a member of the Biz Women Rock Academy.  And through her involvement, I’ve seen just how passionate and talented she is at helping women entrepreneurs clarifying their BRANDS so they can better communicate their message to the world and thus, attract more clients to them.     So when Diane asked if I wanted to take the Brand Archetype assessment before our interview, I hopped right on it and told her we could use me as a mini case study to not just talk about archetypes, but show you.   During today’s conversation, we discover that my primary archetype is THE HERO (not surprised) ;) and my #2 and #3 are the Magician and the Explorer.  More importantly, however is our discussion of what all that means and how I can use this information to help me show up more in line with my brand every single day!     I pick out TWO pain points you might be feeling that would be the perfect reason to utilize this Brand Archetype process…   If you’re confused about where you are right now or where you want to go. If you want validation that the “normal” path of success may not necessarily be the one for you.   Bottom line: taking the time to do this branding work is incredibly worth it!     To find out more about how Diane can walk you through this process, check out her website → http://thebrandteacher.com   And to get her freebie (a list of all the archetypes so you can see which one you think you are), go here → http://thebrandteacher.com/archetype     *** Not a member of our free private Facebook Group yet?  Make sure to join today! http://bizwomenrock.com/group

One of the keys to building a remarkable brand is your ability to connect with your audience. In order to connect with your audience, you need to be expressive so you’re more human and relatable. You need to have a well-defined personality. Choosing your brand archetype is the first step in developing your brand’s personality. We […] The post Choose Your Brand Archetype: Day 10 of 21 Days to Build a Better Brand appeared first on The Brand Sketch.

[Live] LIVE episode from SoCal Marketing Club: How to Scale Your E-Commerce Business Like a Badass With John Bertino, Alan Bush, Steven Picanza, and Melissa Rautenberg! We're having a blast!   [00:30] What's up Creative Hustlers! [01:00] Biggie isn't overrated… [01:13] Live at the Loading Dock in Little Italy, in SoCal. [01:30] This is John's first event on his own! [02:35] Got to chat with Josh Fechter! [02:40] You need to join Josh's Facebook group! [03:30] Here's the Interview with Josh Fechter! [04:00] So what is Growth Hacking and BAMF Media? [05:00] BAMF Media was built to handle clients. [05:21] What clients for BAMF Media look like… [06:10] Josh growth hacked his way to Mark Zuckerberg. [06:50] Facebook's Developer Conference in Chicago! [07:20] Facebook is actually running a Facebook Test Group for admins of Big Facebook Groups! [07:58] What's in store for Live SoCal Marketing event! [08:05] Some of the interviews of the night: Caden from CPC Strategy,and Nathan from Sourcify. [08:50] Where you can find Josh on the internet! [09:30] Look for Josh on a future episode, hopefully! [10:15] Steven was serious about if Josh could take down Zuckerberg. [10:54] The next interview we had was Brian Lischer! [11:17] Brian is great at Business to Business branding. [11:50] It's almost like Barbalicious! [12:15] Brian is really cerebral, and very into psychology, mythology and culture. [12:27] Brian is a really unique interview from the crowd at the event. [12:50] It's all about the internal brand! [13:05] It's the interview with Brian Lischer! [13:30] Brian works at Ignyte, and Alan works with Ignite Visibility. [14:08] What Brian does, and why Ignyte is different! [14:50] It's getting to the essence of the brand, and rebuilding around that. [15:26] Branding is expensive but a LOT goes into it. [16:03] It's going to cost more to do a REBRAND wrong! [16:33] Why Ignyte is different from others. [16:55] The external brand is only ONE SIDE of the coin! [17:40] For some companies, it's about experience in store, and when calling support! [18:49] Educating people on TRUE branding. [19:05] What BRANDING is NOT! [19:20] The craziest thing about branding… [19:59] Branding is just chemicals in the brain. [20:25] Brian just did a workshop in New York figuring out their Brand Archetype. [20:57] Where you can find Brian and Ignyte on the internet! [21:33] Tons of value at the SoCal Marketing event. [22:12] Well done to John Bertino for the event! [22:40] Some of the great speakers on the panel. [23:27] Moderating a panel is hard work. [24:40] Open mixer with SoCal Marketing Club for Entrepreneurs in San Diego.Stay Tuned for details! [25:50] Where John and the So Cal Marketing Club live on the internet! [26:28] John Bertino is always on the show. [26:57] Peace Out, Creative Hustlers [27:02] Melissa's Moment of Hustle Contact Info for Interviewees:   Josh Fechter Co-Founder BAMF Media     Website: http://www.bamf.media/ Private FB group: https://www.facebook.com/groups/growthmarketers LinkedIn profile: https://www.linkedin.com/in/joshuafechter   Brian Lischer - CEO Ignyte Brands   Website: http://www.ignytebrands.com/ LinkedIn: https://www.linkedin.com/in/lischer/ Facebook: https://www.facebook.com/ignytebrands/   John Bertino Website: Theagencyguy.com Twitter: @theagencyguyinc Linked In: John Bertino Email: john@theagencyguy.com SoCalMarketing Club: @SCMarketingClub / www.socalmarketingclub.com