Podcast appearances and mentions of thomas schwab

Join us for an enlightening conversation with  the Founder of Interview Valet and renowned expert in podcast interview marketing. In this episode, we delve into the transformative power of leveraging other people's audiences through podcasts. Discover how to assess your needs and find the perfect podcast platforms to make a lasting impact and achieve a remarkable return on your time and investment. Gain insights on overcoming nervousness and preparing for podcast appearances with confidence. Explore how effective conversations on podcasts can cut through the digital noise, reaching your desired audience like never before. Uncover the next revolution in career development and business promotion through powerful conversations. Don't miss out on this opportunity to unlock business growth and captivate your target audience. Download now.Uncover the secrets to:# Transforming your brand's success# Finding your podcast match# Overcoming interview jitters# Breaking digital noise barriers# Revolutionizing your careerListen in to earn a FREE book from Thomas Schwab.ABOUT THE GUESTMy guest today, Thomas Schwab, served as the President of Surgical Specialties Medical Devices for 5 years before founding Goodbye Crutches in August 2009 and subsequently became the Chief Evangelist Officer & Founder of Interview Valet in 2014. Interview Valet helps non-fiction authors, thought leaders, coaches, consultants, and brands, drive growth, leveraging other people's audiences, through Podcast Interview Marketing.Tom is also the author of two books: “Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy”, often referred to as the bible of podcast guesting and “One Conversation Away: A manifesto for a rich life and a profitable business”.Website:       https://interviewvalet.com/Facebook:    https://www.facebook.com/InterviewValet/Facebook:    https://www.facebook.com/IAmTomSchwabTwitter:         https://twitter.com/interviewvaletTwitter:         https://twitter.com/iamtomschwabYouTube:      https://www.youtube.com/@InterviewvaletLinkedIn:      https://www.linkedin.com/in/iamtomschwab/ABOUT THE HOSTMy name is Dave Barr and am the Founder and Owner of RLB Purchasing Consultancy Limited.I have been working in Procurement for over 25 years and have had the joy of working in a number of global manufacturing and service industries throughout this time.I am passionate about self development, business improvement, saving money, buying quality goods and services, developing positive and effective working relationships with suppliers and colleagues, and driving improvement through out the supply chain.Now I wish to share this knowledge and that of highly skilled and competent people with you, the listener, in order that you may hopefully benefit from this information.CONTACT DETAILS@The Real Life BuyerEmail: david@thereallifebuyer.co.ukWebsite: https://linktr.ee/thereallifebuyerFor Purchasing Consultancy services:https://rlbpurchasingconsultancy.co.uk/Email: contact@rlbpurchasingconsultancy.co.ukFind and Follow me @reallifebuyer on Facebook, Instagram, X, Threads and TikTok.Click here for some Guest Courses - https://www.thereallifebuyer.co.uk/guest-courses/Click here for some Gues

This month, Money on the Left is joined by Thomas Schwab who, as mayor of Gramatneusiedl in Lower Austria, oversees a promising Job Guarantee pilot program. Seeking to eliminate long-term unemployment, the program guarantees public jobs to anyone in the community who seeks them. In our conversation, we explore the philosophy and structure of Gramatneusiedl's municipal employment service. We also discuss a key inspiration for the program: a Depression-era study of the effects of unemployment conducted in the same region as Gramatneusiedl. Titled “Die Arbeitslosen von Marienthal” (or, “The Unemployed of Marienthal”), the report detailed the deleterious effects of systemic unemployment in wake of a severe economic downturn and soon became an early classic of European sociology. Decades later, Schwab wrote a master's thesis about the report, aiming to revive its findings in defense of public employment today. The Gramatneusiedl program is presently being studied by Jörg Flecker, a sociologist at the University of Vienna, as well as Lukas Lehner and Maximilian Kasy, economists at Oxford. The pilot is set to expire in 2024. Thereafter, however, Schwab and his allies anticipate leveraging current academic studies to renew and potentially scale up Gramatneusiedl's public employment program. Visit our Patreon page here: https://www.patreon.com/MoLsuperstructureMusic by Nahneen Kula: www.nahneenkula.com

Die Saison der Rennrodlerinnen und Rodler startet in diesem Jahr verspätet, weil die Fußball-WM Fernsehzeiten auffrisst. Ärgerlich, aber auch ein Vorblick auf eine spätere Saison, um klimafreundlicher zu werden, erklären Rodlerin Julia Taubitz und Funktionär Thomas Schwab im Dlf-Sportgespräch.Julia Taubitz und Thomas Schwab im Gespräch mit Astrid Rawohlwww.deutschlandfunk.de, SportgesprächDirekter Link zur Audiodatei

Learn Speak Teach #29 w/ Tom Schwab of Interview Valet. Watch the full episode here: https://youtu.be/LOyVsiG07T8 As you know, a podcast is a digital audio file published on the internet and can be easily accessed by anyone, just about anywhere. The podcast industry has grown exponentially in the last few years as more people have realized its potential as a marketing tool. Podcasting is a great way to share your expertise with your audience in a more convenient and accessible way. It also allows you to connect with other industry experts, build your brand, and get a lot of exposure. Join this conversation with Thomas Schwab. Tom is a serial entrepreneur and the CEO of Interview Valet. His first job out of college was running nuclear power plants in the Navy. Nowadays, his career is much different, Tom helps solopreneurs, entrepreneurs, and small business owners harness the power of the internet with a clear, actionable plan. So they can quickly grow a profitable business with an automated marketing and sales machine that attracts visitors, engages prospects, and delights customers. He serves by sharing what he has learned by writing, speaking, coaching, consulting, and leading mastermind groups. Learn how you can maximize the impact of your expertise on your industry through podcasting. Tune in! During this episode, you will learn about; [00:01] Pre-show [01:16] Episode introduction and a quick bio of our guest: Tom Schwab [03:05] Tom's journey to guesting on over 1000 podcasts [04:53] The value of podcasting [07:23] How far has the podcasting revolution gone? [08:18] What does the word ‘pod' in podcasting stand for? [11:54] How Tom's love for podcasting began and how Interview Valet came about [15:17] Benefits of podcasting over a live event [17:19] Simple steps to start guesting on podcasts as an entrepreneur or thought leader [22:18] You just need one podcast interview! [24:15] Tools, resources, and best practices that will make you a successful podcaster [30:00] What if you lack enough time to do all that's necessary for podcasting? [31:53] The Message-Market-Machine framework for your success in podcasting [38:24] How to get the annual Podcasting Round-up Report [39:20] Rapid Fire Round [42:30] How Tom maintains his energy despite the busy schedules [43:20] Wrap up Notable Quotes ~ “To me, writing a blog is a homework assignment that I'll fight to do. But talking on a podcast is much easier.”-Tom Schwab. ~ “I believe that everyone's biggest problem is obscurity. There are tens of thousands of people you could help right now with your current product or service. However, they don't know you exist.”-Tom Schwab. ~ “With podcasting, you reach thousands of people...without traveling. (Then) You can re-purpose and promote it easier than going on a live event.”-Tom Schwab. ~ “Your goal on a podcast is to make the hosts look like geniuses in what they do. If you do that, they will promote you better than you could ever promote yourself.”-Tom Schwab. ~ “Bigger isn't better. Better is better.” -Tom Schwab. Keep In Touch with Thomas M Schwab: Get the 2022 State of Podcast Interview Podcast Report, view Tom's social links, and more: https://interviewvalet.com/realbusiness/. Other Resources PODCAST GUEST PROFITS: Grow your business with a targeted interview strategy: https://www.amazon.com/gp/product/B01N01ZIF7/ The Mastermind Blueprint: Building a rich life: https://www.amazon.com/gp/product/B0719JT8R4/ Clicksand: How Online Marketing Will Destroy Your Business by Bill Troy: https://www.amazon.com/gp/product/B07HYD6Z3K/ Best Microphone for your Podcasting: https://www.amazon.com/Technica-AT2005USB-Handheld-Dynamic-Microphone/dp/B007JX8O0Y — Follow Balbert… Facebook www.facebook.com/realbusinessconnections Instagram: www.instagram.com/realbenalbert/ LinkedIn: www.linkedin.com/in/balbertmarketing Website: https://www.realbusinessconnections.com/ – LST is made possible by www://balbertmarketing.com/

Podcasts have been around since the early 2000s, however, the COVID-19 pandemic has made them massively more popular. Talking to us today about the impact a good podcast can have on your brand and marketing is Thomas Schwab, author, speaker, consultant, and founder of Interview Valet. We first hear how Tom moved from the navy to marketing, and where the idea for Interview Valet came from. We learn why podcasts are so much more effective than blogs, why consistency is key, and how to make a pitch more personal. Andrew breaks down what a trojan podcast is, and why he wants to start podcast prospecting! We also discover the wealth of content that can be extracted from a single podcast, why Tom feels podcasting is like therapy, and how podcasting can be used to overcome obscurity. From the four things to look for in a podcast as a prospective guest to Tom's two tips on how to get the most from the podcast itself, you don't want to miss this insightful discussion.  Key Points From This Episode: Welcome to Tom Schwab, author, speaker, consultant, and founder of Interview Valet.Tom's journey from the navy and working on nuclear power plants to inbound marketing. Where Interview Valet started, and how Tom grew the company around the idea. Why podcasts are so much more effective than blogs as a marketing tool. The importance of targeted marketing, and being consistent.What Tom would spend his money on in terms of content marketing, and all the content that can be extracted from a podcast!The importance of a pitch, and why making it personal is so effective. What a trojan podcast is, and what to look out for.Andrew's idea of podcast prospecting: why he started it and where he sees it going. Why your intention behind starting something makes all the difference. How the COVID-19 pandemic helped podcasting grow to the next level. Why podcasting can be like therapy, and Tom's experience of this. Why podcasting is important for overcoming obscurity.Crafting your messaging to get new business from podcasting: the three ways to get someone to say yes.How reciprocity and building relationships promote business.Finding quality podcasts to suit your business: the four things to look at (the podcast itself, the website, the reach, and brand affinity).A story from Tom about a mismatch between a company and a podcast brand. Tom's advice on how to get the most out of your episode: prepare your social media, and continue to use the podcast after it was released. How to not shoot yourself in the foot with a podcast: tips on being a great guest!Where you can get into contact with Tom. A final business growth hack from Tom: all the best things in life come from conversations.   Tweetables: “I'm the world's renowned expert on my opinion.” — @TMSchwab [0:01:57] “You don't need to go out and pester people, you don't need to spam everybody. Why don't you just put great content out there? And guess what, it's going to attract the right people, and it's going to repel the wrong people.” — @TMSchwab [0:14:32] “Don't waste your time in an arena that you're likely not going to invest a lot of your time because you just don't feel comfortable.” — @abrockenbush [0:19:42] “If you want to grow your business, be more effective, don't just do more.” — @TMSchwab [0:22:21] “The whole idea of a podcast interview, I think that's a misnomer. It's not an interview, it's a conversation.” — @TMSchwab [0:30:05] Links Mentioned in Today's Episode: Thomas Schwab on LinkedIn Interview Valet Interview Valet for Business Growth Hacks Listeners Podcast Movement The Speaker Lab CLICKSAND: How Online Marketing Will Destroy Your Business (And The Unlikely Secret To Saving It) Inbound Marketing: Get Found Using Google, Social Media, and Blogs Andrew Brockenbush on LinkedIn Andrew Brockenbush on Twitter Beefy Marketing Beefy Marketing on Facebook Beefy Marketing on Instagram  Beefy Marketing on YouTube Small Business Nation

How to build your brand and grow sales exponentially by guesting on other people's podcasts. An award-winning author and creator of the new, fast-growing field of “Podcast Interview Marketing” explains!

Thomas Schwab and Interview Valet - The Best System To Help You To Become A Podcast GuestA podcast guest that is on the ideal show, with the right message, the right interview technique, and effective podcast marketing wins more awareness, friends, and wonderful personal and business branding. Being a podcast guest also helps you sell more of what you are selling - ideas, products, and services. You like that. Right?So, take a listen and find out how to get rich and famous. Faster. OH, Interview Valet does it all for you. I know. They did it for me.  OH, OH, do you like FREE? Go directly to Interview Valet and you can get a free copy of the informative 149-page book Podcast Guest Profits. Grow Your Business With A Targeted Interview Strategy.Like Links...Interview ValetThomas Schwab on LinkedInAdvertising Stories. "The most important advertising industry podcast."  Ad World MagazineEven More?!Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories. Remember... so you will hear my whole series of truly exceptional interviews with marketing leaders. Like Thomas.A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.

Learn how a former Navy Submarine Officer leveraged relationships and content marketing to bootstrap his business.

Interview Valet makes it easy for the podcast host and the guest. They take care of everything but the speaking. A white glove concierge level service, you get on the big podcasts and turn listeners into leads with a proven marketing system.

Thomas Schwab (USNA '87) is the Founder of Interview Valet, a company that helps business owners turn listeners into leads and leads into customers by talking directly to ideal customers with Podcast Interview Marketing. In this age of Social Distancing, the most effective way to market your business is through Podcast Interview Marketing where you're interviewed as the expert guest on podcasts that your potential customers already listen to. You get a long-term return on investment (ROI) that beats blogging, advertising, and social media postings. In this episode, Tom and I discuss: Tom’s experience from being a guest on 1,000+ podcasts His white-glove service that helps business owners get booked on popular podcasts His best advice for someone wanting to start a podcast Connect with Thomas Schwab: Tom on Linkedin Interview Valet Subscribe and help out the show: Subscribe on Apple Podcasts Also available on Google Play, Spotify & Stitcher Leave us a 5-star review! Special thanks to Tom for joining me this week.  Until next time! -Scott Mackes, USNA ’01

In this noisy digital world, you can't break through the noise, you just add to it. Instead, you need to get in on the conversation where your ideal customers are already listening. As a Navy veteran who ran nuclear power plants, and an inbound marketing engineer, Tom Schwab has a refreshingly unique approach. He focuses on time-proven strategy, then supercharges it with today's technology and podcast interview marketing. An author, speaker, and teacher, Tom helps you get more traffic, leads, and raving customer fans by being interviewed on targeted podcasts. In this episode we discuss: Being entrepreneurial at a young age and being called a fool by his father [1:50] Where he got his entrepreneurial spirit [4:09] What working in the Navy has taught him [6:01] Creating reproducible systems and processes [8:43] Systems to use to store company processes [10:41] How podcast interviews help you grow your brand [12:08] Advantages of having a remote team [14:10] Qualifications to talk/be a guest at a podcast [16:37] Benefits of hosting a podcast vs being a podcast guest [19:36] How podcasts built trust with your audience and converts better than a blog [21:52] The kinds of reactions podcast listeners have [24:31] Types of people that could benefit from InterviewValet's services [25:19] Repurposing podcasts [26:51] How to get in touch with Tom [29:07] Quotable Quotes Podcasts are great at building relationships, not just doing transactions. I was made as an entrepreneur, but I didn't grow up in an entrepreneurial household. If I wanted something, I had to get it for myself. Because if the system could only be done by PHds there's not enough PHds to run all the navy ships out there. It really taught me that anything can be taught, it can be systematized, it can be done reproducibly and safely. When companies say it's complicated, chances are they don't understand it well enough or they haven't thought about it well enough. With your current product or service, there are thousands or millions of people that you could serve that would be thrilled to give you money for it. The only problem is they don't know you exist. To be a host is a great way to nurture your current audience, to nurture your current leads. To be a guest is a great way to get out there and get new exposure, to get new followers, to get new leads. Exposure brings opportunity. Links to sources and tools Go to https://interviewvalet.com/ to schedule an assessment to find out if you could grow your brand & your business with targeted podcast interviews. You can also get links to Tom's social media accounts to follow. Call to action: Support our podcast Rate and review: https://podcasts.apple.com/us/podcast/pass-the-secret-sauce-by-matt-shields/id1506940483 the podcast on iTunes or wherever you subscribe. Tell a family member, friend, or colleague about the show. Subscribe: https://podcasts.apple.com/us/podcast/pass-the-secret-sauce-by-matt-shields/id1506940483 so you never miss an episode. Subscribe to us on YouTube https://www.youtube.com/channel/UCJ5eItxsGWyGKC91zd1pzbA and follow us on LinkedIn: https://www.linkedin.com/company/pass-the-secret-sauce-podcast

Minter Dialogue Episode #336Tom Schwab is a speaker, author (Podcast Guest Profits and The Mastermind Blueprint), coach, and successful online entrepreneur. Tom's passionate about helping brands grow from obscure to acclaimed, and, having founded Interview Valet, is an expert in helping getting guests onto the podcasts they need in order to get heard. In this conversation, we discuss Tom's experience in the USNA, the successful trajectory of his startup Goodbye Crutches, and a deep dive into Interview Valet and how to make a great podcast!Please send me your questions as an audio file or text to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

I’m coming at you this week with something a little different – a short and sweet solo episode of my musings and thoughts over the past few weeks. I recently spent a couple of weeks overseas on a mini family vacation and while there, I had a few strong thoughts and streams of consciousness that seemed to come at me on repeat, so I thought I’d share them with you and see what you think…and whether or not you agree with some of the conclusions I’ve come to regarding certain aspects of entrepreneurship. Books mentioned on this episode: “Podcast Guest Profits” by Thomas Schwab – click HERE “Right Now” by Steve Chandler – click HERE “Creator” by Steve Chandler – click HERE “Work S.M.A.R.T.” by Marisa Murray – click HERE “You are a Badass Everyday” by Jen Sincero – click HERE   To connect with ME outside of the podcast:   https://www.lisacapri.com/   On Facebook:   https://www.facebook.com/lisacapricoaching/   On Instagram:  @raiseyourfrequencydaily    Or shoot me an e-mail at voicesplash@gmail.com!    Affiliate disclaimer: It is possible that some links mentioned on the podcast or in show notes may be affiliate links. This means that I might receive a small commission for referring certain products or services AT NO EXTRA COST to you. I only refer products or services that I LOVE and/or that I use personally.      

Getting Connected With The Interview Valet for Podcasting, Tom Schwab:Tom Schwab, the founder of Interview Valet, knows how to build an online business. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Drawing on his engineering, corporate, and e-commerce inbound marketing experience, Tom helps thought leaders (coaches, authors, speaker, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. Then he helps them to turn listeners into customers. Quote: “Don’t die not knowing.” ~ Brett Pierson, CAPT USN Author of PODCAST GUEST PROFITS: Grow your business with a targeted interview strategy. Tom is also Founder of Interview Valet, the category king of Podcast Interview Marketing.   [spp-tweet tweet="You Too Can LIVETHEFUEL! @TMSchwab "]   Top 3 Hot Points:Get Connected. Grow Your Influence. Help Others Give Back With Increased Influencers.   Final Words:I guess what it comes down to is something I learned a long, long time ago. What's ordinary to you is amazing to others. And I think we all underestimate what we know. And I can think of back when I was in the Navy, you could tell somebody that was new on the aircraft carrier because they would climb all the way up to the superstructure to watch the planes take off and land and then after about three days you're like it's normal I'm not going to do all that but yet you get off the ship and people like to watch the planes not just ordinary to me we underestimate what we know and just remember what's ordinary to you is amazing to others and today it's never been easier to share that with somebody to help them with it as a podcast host as a podcast guests on social media whatever you do you know help people connect with them introduce a new person a new idea to them it'll make their life better and it will make your life better too.   Resources: InterviewValet.com/livethefuel (http://interviewvalet.com/livethefuel) Thomas Schwab on LinkedIn (https://www.linkedin.com/in/thomasmschwab) @InterviewValey on Twitter (http://www.twitter.com/Interviewvalet) @TMSchwab on Twitter (http://www.twitter.com/TMSchwab) @ThomasSchwab on Facebook (https://www.facebook.com/ThomasSchwab) @InterviewValet on Instagram (https://www.instagram.com/interviewvalet/)   Influencers Mentioned: Bill Troy of Clicksand (http://www.clicksand.net/about-bill/) Gary Vaynerchuk (https://www.garyvaynerchuk.com/)   On This Episode You Will Hear:[spp-timestamp time="00:30"] Introduction [spp-timestamp time="09:00"] Strategy and more strategy, or why are we doing this? [spp-timestamp time="19:17"] We had a client and there's a great book out there called Clicksand how digital marketing is ruining your business by Bill Troy. And I think people will come back and point to that book and say he was the first one that said the emperor has no clothes. And his point was, is that a lot of what is being sold is vanity metrics. And it's hurting your business. I love how he said in there that whales don't click. And big fish don't go through funnels, right. If you think you're going to sell the CEO or the CFO of a company on your tripwire product in order for him to come in, and then, you know, give you that that million dollar contract. It's not going to happen. [spp-timestamp time="31:00"] There are some people that like Gary Vaynerchuk, who was one of those early ones that did a podcast and video. Well, some people just want to watch him talk. So they'll do that. Somebody asked me one time, what's podcast now? 40% of the US population listens to podcasts. [spp-timestamp time="40:50"] Different people need different things. I mean, we've got some that are, you know, spokespersons for Fortune 500 companies. Other ones are authors that are just starting out, you know, some of them,...

Guest Introduction: Aaron Walker has been a business entrepreneur and life coach for nearly 40 years. He is the president and founder of View From the Top, a life and business coaching company that helps men grow in success and significance. He is also the founder of Iron Sharpens Iron Mastermind Group. Aaron is the author of the book, “View From The Top: Living a Life of Significance,” and the co-author (with Thomas Schwab) of “The Mastermind Blueprint: Building a Rich Life.” Interview Summary: In this interview, Aaron starts by discussing his background and what inspired him to pursue a path in self-development. He shares a story about a traumatic car accident that he was involved in earlier in his life. He describes how this experience affected him, and what he learned on the journey of trying to find resolution. Aaron then talks about how to live a life of both success and significance. He defines his criteria for success, and explains how to find significance by meeting the needs of others. We ask Aaron what the first steps would be for people on the journey of figuring themselves out. He talks about taking a personal assessment of your identity, ideals, and relationships. He emphasizes the importance of mastermind groups and surrounding yourself with trusted advisers. Aaron also explains why focusing on a bigger purpose is the key to sustaining long-term motivation. He then offers advice on how to build mentor relationships. He also touches on a new book about mentorship that he's writing with Seth Buechley. Next, Aaron expands on what he calls the "18/30/60 Rule." He talks about how to develop a growth mindset, and references the book "Mindset" by Carol Dweck. Aaron then discusses what he attributes his early successes to. We ask him how he gained the clarity to know what he should be working on each day. Aaron talks about the role that faith plays in his life. He also explains why it's important to narrow your focus. He describes how he prioritizes and establishes boundaries in his life in order to nurture his relationship with his family. Aaron goes on to discuss his relationship with his wife. He talks about the importance of communication, and explains how he learned to express his emotions through both life experience and mastermind groups. We ask Aaron why he chose his wife as his life partner, what stood out to him about her, and what has surprised him the most on this journey. Finally, Aaron explains the benefits of mastermind groups and how they work. He also talks about what made him decide to write his book, and what people might learn from reading it. Find out more about Aaron: https://www.viewfromthetop.com The Craft of Charisma Podcast is also available at: bit.ly/Soundcloud-CofC-Podcast bit.ly/Stitcher-CofC-Podcast bit.ly/iTunes-CofC-Podcast bit.ly/Spotify-CofC-Podcast bit.ly/GooglePlayMusic-CofC-Podcast bit.ly/iHeartRadio-CofC-Podcast

Thomas Schwab graduated with honors from the United States Naval Academy in 1987 with a degree in mechanical engineering. He served for 5 years as a Naval Officer and left the military with a young family to work at Stryker. Armed with an entrepreneurial spirit, Tom went on and started multiple businesses. He is currently serving as the COO of View From the Top, a coaching firm focused on building businesses through community and mastermind leadership. The post Tom Schwab | Naval Academy Grad & Marketing Entrepreneur appeared first on Dan Evans Blog.

Our guest for today is Thomas M. Schwab, a Master in inbound marketing. Tom is an experienced entrepreneur, writer, and speaker who empowers entrepreneurs, solopreneuers and small business owners to easily understand and use digital tools to build a scalable automated sales and marketing machine that delights the customer and business. We never had a … Continue reading "Inbound Marketing Mastery with Thomas Schwab Ep62" The post Inbound Marketing Mastery with Thomas Schwab Ep62 appeared first on Vernon Ross.