Podcast appearances and mentions of daniel priestley

Did you know that there is a whole industry around the concept of helping deserving people and organizations to receive recognition through winning awards? In this episode we meet and get to know one of the foremost experts in this industry, Donna O'Toole. Donna grew up in the South of England in a real castle. At the age of 16 her family conditions changed, and she had to go to a home with four other girls who also lost their family arrangements. Donna had to go to work although she had wanted to go to university. Eventually she did get to earn her degree.   Donna studied linguistics and found ways to use her growing knowledge of the field. Eventually she discovered the value of recognition and how helping people and companies gain recognition made them better for the experience. She began working to help people and companies earn awards. She will tell us about this fascinating subject and why earning awards is important. She gives us statistics about how after working to win awards and the subsequent recognition sales and overall exposure usually grows.     About the Guest:   Donna O'Toole is an award-winning entrepreneur, international awards judge, and bestselling author of WIN! – the ultimate guide to winning awards. She's also the founder of August Recognition, a global leader in awards strategy and part of the Dent Global group, helping purpose-driven entrepreneurs stand out, scale up, and make a meaningful impact.   Named one of the Top 25 Customer Experience Influencers in the world, Donna has transformed the visibility and credibility of hundreds of businesses - from start-ups to FTSE 100 giants - by helping them win the recognition they deserve. Her clients span global brands, high-growth entrepreneurs, and inspirational leaders across every industry.   Donna is renowned for her outstanding success rate in the most prestigious awards in the world, including The King's Awards for Enterprise. She's passionate about the true value of awards - not just the trophy, but the trust, authority, and growth they generate.   Now, Donna is taking her mission even further. Together with her business partner and Dent Global co-founder Daniel Priestley, she's launching a pioneering new AI venture that's transforming the awards industry - making it safer, simpler, and smarter than ever for people to find, enter, and achieve the awards and recognition that matters.   Ways to connect with Donna:   https://www.augustawards.com/ - to get a free copy of my book: Win! and to get a Free awards list LinkedIn: https://www.linkedin.com/in/donnaotoole/ Instagram: @donnaot     About the Host:   Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog.   Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards.   https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/   accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/       Thanks for listening!   Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!   Subscribe to the podcast   If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset .   Leave us an Apple Podcasts review   Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.       Transcription Notes:   Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us.   Michael Hingson ** 01:17 Well, hi everyone, and welcome to another episode of unstoppable mindset. I am your host, Michael Hingson, and I think we'll have some fun today. We get to talk to Donna O'Toole, who is over in England, and she has a very interesting story to tell and a profession that she works at regarding awards. We'll get to all that in a bit. I don't want to give it all away, because it's more fun to listen to Donna tell it than it is to listen to me tell it. No one has ever said that I'm boring, but nevertheless, I always think that the people who come on the podcast are much more fun and interesting than I so I can't I can't argue with that, and of course, that's my job to make sure that happens. But anyway, here we are once again with unstoppable mindset. And Donna, I want to welcome you and thank you for being here.   Donna O'Toole ** 02:09 Thank you. It's great to be here with you. Michael, thank you.   Michael Hingson ** 02:13 And it's what about 930 in the evening? Or no, it's up 737   **Donna O'Toole ** 02:17 Well, it's   Michael Hingson ** 02:19 after dinner. Yeah. Well, thank you for being here. And we're, we're really glad to have the opportunity to do this. And so I'd like to start, it's so fun to always start this way. Tell us sort of about the early Donna growing up and all that. Ah, okay.   Donna O'Toole ** 02:35 Um, okay. So, well, I don't tell very many people this actually so secret. One for you, Michael, I actually grew up in a castle, which makes me sound like I lived in a fairy tale, but I didn't. It was definitely not a fairy tale, and I'm not a princess, so I'm sorry to disappoint anybody.   Michael Hingson ** 02:54 Well, what was it like growing up at a castle?   Donna O'Toole ** 02:59 It was, you know what? It's one of those things that when you're an adult, and you look back, you realize how amazing you were, it was, and how lucky you were. But when you're a child, it's just all, you know, isn't it? So, yeah, we were very lucky. I grew up in a town called Arundel, which is in the south of the UK. It's a very historic town, and the reason that I lived there was because my stepdad was the head groundsman at the castle, so he looked after all of the grounds for the Duke of Norfolk. And yeah, it was a it was a wonderful place to live. We used to be naughty and run around and go hiding in nooks and crannies that we shouldn't be. However, I was permanently petrified that there was ghosts and bats and all sorts of things like that.   Michael Hingson ** 03:48 So were there ghosts?   Donna O'Toole ** 03:49 Yes, definitely, certainly, they were making noises like ghosts, and we couldn't identify what they were. So, yeah, there's a few stories around that castle. Actually around I think there's a ghost of a lady in one in the library, and there is a ghost of a Labrador, actually, that people talk about seeing there as well. So I'm sure they were friendly.   Michael Hingson ** 04:14 Did you ever see any ghosts?   Donna O'Toole ** 04:16 I think I convinced myself that I did. On many occasion, my bedroom window looked out over Arundel Cathedral, which is was lit up at night, which looks very spooky. I used to be terrified to look out of the window at night, in case I saw something I didn't want to see.   Michael Hingson ** 04:36 So was the castle drafty and cold in the winter?   Donna O'Toole ** 04:40 Yes, definitely very stone and cold. And we had a ray burn. It's called, it's like an auger type thing where you just, you sort of heat up the kitchen by heating up this oven thing. Yeah, I remember putting wood in it. I remember that,   Michael Hingson ** 04:56 wow. Well, that was kind of fun. So how long did you. Live in the castle.   Donna O'Toole ** 05:00 So I lived in the castle until I was 16, and then her life took a bit of an unexpected turn at that point, and we had a difficult family breakdown that resulted in myself being actually taken into care for a while, so I didn't get to I did. I did finish school and finished my GCSEs exams as they were, but it did mean that I didn't get to continue on my education at that point, as I needed to earn some money and learn how to look after myself. So at 16, I was living in a home with four other girls who were in similar situations to me, which is girls who's through no fault of their own, their families couldn't look after them anymore. And we learned to, you know, live and survive and get through life together. And it was a great adventure. There was ups and downs, for sure, but actually at that point, I needed to get some work, and I also wanted to continue studying, so I ended up becoming an apprentice dental nurse, and that is where I started. And I never expected to go there. Wow.   Michael Hingson ** 06:24 I guess, I guess it is an adventure, though. Yeah,   Donna O'Toole ** 06:27 Life is an adventure, and you've got to be ready for whatever it throws at you. That's what I say. And   Michael Hingson ** 06:31 I think that's a good way to put it. I think that life's an adventure, and I think that we can choose how to look at life no matter what happens, and either we can think things are positive and grow with whatever occurs or not. Yeah, 100% 100% and   Donna O'Toole ** 06:46 actually, if it wasn't for that part of my life, I don't think I would be here today, doing what I'm doing now. So it's, it's incredible how you can't predict where life's going to take you, but you do go on a journey. So I actually became a dental nurse. And then I got bit bored of that, and my brain was always active, trying to think of something new to do. And I spotted a gap in the market for at the time dentists had there was just this legislation that changed that meant that dentists always had to have a nurse or a chaperone in the surgery with them, whereas before they hadn't had to have that. And so what was happening was you had all these small dental practices whereby the the dentist couldn't work if their nurse was on holiday or off sick or on maternity leave or something. So I spotted this gap in the market to be to start a dental nurse agency to fill those gaps, if you pardon the pun, and and to actually go all over Sussex and support the practices that needed help. So that was at the age of 19, I started my first business, and yeah, it was a great   Michael Hingson ** 08:00 success. I was just going to ask how successful it was.   Donna O'Toole ** 08:03 Yeah, it was great, and I really enjoyed it. And I got to know so many people. I trained nurses, which I really enjoyed as well. So I developed myself whilst I was developing them, which was great and and then after that, I I stopped that business and handed it over to some good friends who were brilliant nurses to have my children and to take a little break while I have my two daughters.   Michael Hingson ** 08:27 Now, did you ever get to university or college?   Donna O'Toole ** 08:31 Yeah, so then had my girls, and still I've got a very busy brain that needs a lot of occupying. So I thought, right, what can I do now? I've got two children under the age of four or five. I know I must need something else to do, so I decided to go back, finally, to university, and I studied linguistics, so English language linguistics at the University of Sussex in in the UK. And interestingly, it's incredible, because during that part of my life, I absolutely loved every part of it. I was really passionate about English, and as a child, I'd wanted to be an English teacher, but because my life had gone on a different path, it wasn't something that I'd been able to do. But actually, during that time, I studied large language models and computer mediated communication. And it just absolutely blows my mind that through making that decision and then further decisions later down the road, I'm actually now launching a company that is AI based that is containing large language models. So it's really, like, amazing how you can connect the dots in your in your journey.   Michael Hingson ** 09:45 And of course, you're calling it Donna GPT, right? I had to. I   Donna O'Toole ** 09:51 love it. I'm Michael. I am definitely calling it that now.   Michael Hingson ** 09:56 Well, that's, that is cool though.   Donna O'Toole ** 09:58 Yeah. So when I. Actually completed my degree. I came out of that and thought, right, well, I need to do some work now. And I started writing for businesses. I'm quite a business writer. I'm a real aura of people who can write fiction. I think that's incredible, yeah, but I'm definitely on the factual side. So I started business writing. Then I started, just by coincidence, started writing award entries for some businesses. I then started working with another awards agency, and I really saw, then the power of how awards and recognition helped people to reach their potential in business and in life, and so that then took me on my next journey.   Michael Hingson ** 10:47 Well, awards are, are interesting. And of course, we hear about awards for all sorts of things, but tell me more about the power of awards and where they where they can fit into society.   Donna O'Toole ** 11:00 Yeah. So, so we work from I work with business awards, so generally speaking, so even back then, it was sort of working with entrepreneurs, or entrepreneurial businesses, or even big brands, whereby they wanted to recognize their achievement and they wanted to raise their profile, so they needed to raise brand awareness, perhaps around what they do, their services, their products, and what's always quite I find quite interesting about awards is people who've never been involved in awards tend to come into them with quite skepticism, which is understandable. It's not a regulated industry, so you do have to be a bit skeptical and do due diligence around what awards you're entering. But they come into them with skepticism about themselves and actually whether they have what it takes to win. And very often, what I found was they did have what it takes to win, they just didn't have know how to communicate it in a way that others could understand that they had what it took to win. So my job, as I see it, is to really support them, to communicate their story, their data, their evidence, everything that they're doing, and turn that into a proposition that demonstrates why they would be exceptional at what they do, or their team is exceptional, their brand is exceptional, so that They can stand out in awards.   Michael Hingson ** 12:21 So it's almost like you're helping to train potential award recipients to respect what the awards are and what they do. Yeah,   Donna O'Toole ** 12:31 it is always understanding what they're looking for, what the criteria is, and how they can stand out against it. But also, you know, most people who are involved in a business, whether you're running a business or whether you're a part of a team or you're a manager, we don't have the time to stop and look back and think, wow, what have we done over the last year? What have we achieved? What you know, what's really standing out about us? We just don't give ourselves that time. So recognition and awards is a really good opportunity to stop and look back and celebrate together the development journey that you've been on in your business and and motivate your team and the people around you to do even more because you're recognizing it   Michael Hingson ** 13:13 well. So how did you actually get involved in doing awards in the first place? What that's a pretty unique sort of thing to take on.   Donna O'Toole ** 13:23 Yeah. So it was kind of a journey from starting out in business writing and then moving through into doing a few award entries, and then that became more and more, and then I worked for another organization. And then in 2016 I decided the time was right to launch my own company and to start supporting more people with awards. I was, had already been involved with the industry, so I was very well supported by some great awards in the industry. And so yeah, I I started my new business, and that was called August recognition. And because I'm a linguist, I like words that have extra meanings. And August actually means in its second sense of the word, when you're not using it as the month actually means respected and admired. So in my mind, I had started an agency that enabled people to be respected and admired for what they did, and help them raise their profile that way. So   Michael Hingson ** 14:24 you don't really hear a lot about the industry of helping people get awards, but I gather it's probably a fairly substantial industry around the world.   Donna O'Toole ** 14:35 Yeah, it's 10 billion pound industry in the awards industry in itself. It's 2 billion just in the UK. So yeah, it's a big, big industry. There's so many events connected to awards. There's so many different processes. So yeah, and there's, if you imagine, every different industry there is in the world there's awards for it. I dare you to find an industry where there's not an award. Yeah. Even,   Michael Hingson ** 15:02 I'm sorry, even, even AI. And that's pretty even AI, yeah, yeah. And so when AI starts generating its own awards, then we can probably worry a little bit,   Donna O'Toole ** 15:13 yeah, we're eating ourselves, yeah?   Michael Hingson ** 15:17 But still, it's, it's a fascinating, well, topic and industry to talk about, because I'm sure there's a lot to it. Of course, like with anything, there's also a lot of politics and all that sort of stuff, but, but it must be a fascinating industry to to be a part of and to see when you help somebody get an award. How does all that work? Yeah, so   Donna O'Toole ** 15:42 usually, well, we work with businesses from the smallest business in the world right through to the biggest business in the world, literally. And what I really love about the whole process is you, you as a small business, you can use the same strategies, you can enter the same awards as the biggest businesses can and you can win. So what I really love is that you you don't have to be a certain size, you don't have to be a certain type of business. You just need to be having an impact in some way on something, and then be able to tell It and Prove It, essentially.   Michael Hingson ** 16:19 So how do you as a person in the industry make your money or earn your money as part of all of this? So   Donna O'Toole ** 16:26 we work with clients who are looking for recognition. So for example, a brand may come to us and say, you know, over the last couple of years, we've done some great learning and development projects. We've trained our teams, we've digitized our processes, we've done all of these great things. We'd love to recognize the people that have worked so hard and really, you know, give them the recognition that they deserve. So we will then look at their project, look at their business. You know, what kind of impact has that had on it might be internally. It might be that it's had a great impact for their customers. It might be it's had a great impact for the impact. For the employees. And then we'll look at all of the data around that, and we will create, we will research which are going to be the best awards to recognize them, which criteria they match, which categories they match, and then essentially, we'll support them to execute all of the work that needs to go together to go into the awards process. Someone's once said to me, did you ever think you'd be running a business where you're basically writing exams every single day? Yeah, it's a bit like that. Fortunately, I don't do the writing anymore so, but yeah, I kind of love it.   Michael Hingson ** 17:36 Yeah. Well, it seems like it would be sort of your your writing exams every day, or you're involved in helping to prepare people for the exams.   Donna O'Toole ** 17:45 Yeah, it's very analytical from looking at what's been achieved, but then it's all about communication and how you're going to deliver that to the awards process. And it's all about finding the right awards that are going to give them the right recognition, that's going to really have a return on investment for the motivation of the team, for the brand awareness, whatever it is that their goals are, that they're hoping to get to.   Michael Hingson ** 18:06 Well, so awards in general, it seems to me, create a lot of recognition. And you say that recognition has the power to make people unstoppable? Tell me a little bit more about them. What that means to you? Yeah,   Donna O'Toole ** 18:24 absolutely. Um, something I call awards imposter syndrome, which is where, you know, often, and this typically is with entrepreneurs and smaller businesses. They they'll come to us and say, you know, I'd really love to get some recognition of my brand, but I really, I think we we're doing enough, or don't know if we're worth it or we could really stand out. And actually, you know, what we want to do is make them unstoppable. We we want them to see where all the power is in what they're doing and how they can make a difference in the world. So we will go and discover all of that about their business, and then help them to communicate it in a way that even now they can see what they're doing is brilliant. And then through that recognition, there's a lot of research to show the amount of motivation that awards bring to people, even more so than even a pay rise, you know. So through that recognition, it makes them feel more able. I always say to people you know, don't think about business awards right now. Think about the awards that you won when you were a child. Think about when you were at school and you entered awards in the swimming competitions or dancing competitions. Someone want someone told me today they won a competition for the best recorder player. I said I thought, I thought we had to ban recorders. But you know, when you got that recognition as a child, we didn't think, Oh, my goodness, I'm you know, do I really deserve it? I'm so shy. Let's not tell anyone about this recognition. We loved it, and it enabled us to go on and do more. So we want to do okay, we won that swimming competition. Let's do another swimming competition. Let's really learn our craft and do more and more of what we do better and better. Her and I liked people to try and think of that feeling that they had then and bring that into now with their business. You know, don't be humble about what you're doing, because the more that you can shout about your success, the more that you can help other people to achieve success through what you're doing, and the more you've got a platform to shine a spotlight on something that you believe in and that you want to make a difference in the world about. So, you know it, I call that, I say to people, you know, if you're feeling like a bit of an imposter about awards, one of the best things you can do is to create what we call a who wins when you win campaign. And what that is, is sort of putting a stake in the ground and making a pledge to say, when we win this award, we are going to go and do this great thing, and it might be we're going to go and do a team beach clean together. We're going to mentor some people. We're going to celebrate as a team and go out for the day, or we're going to plant some trees. You know, it could be anything that means something to you, but it's a really good opportunity to seal that recognition with something that reminds you that you are worth it and really helps you get over that imposter syndrome and celebrate your achievement.   Michael Hingson ** 21:14 I assume you also run into the other side of that, which are the people who just think by definition, because they are, whoever they are, they must deserve awards, whether, yeah, must be a lot of that. Yes. So   Donna O'Toole ** 21:27 a while back, because I'm a linguist, I interrogate language all the time. I can't help it. And I would look at, I judge a lot of award entries all from around the world. Judge the leading competitions in many countries. And I would look at these award entries, and I could tell what the person was thinking when they're writing the entry, as they're coming as you're reading it. And I developed these 10 personas of different types of people that enter awards. And so we've got everything from the imposter to the ostrich who wants to hide their head in the sand to the bridesmaid who's always the always, never quite makes it to the podium. And one of those actually is the peacock. And the peacock is the one who thinks they're going to win everything, and does come across like that, but isn't great about taking the feedback when they don't win.   Michael Hingson ** 22:20 Yeah, that's really the issue, isn't it? Right? It's they don't take the feedback, and they don't change what they do and why they do it and how they do it, to be a little bit more humble in what they're all about.   Donna O'Toole ** 22:33 Absolutely, absolutely. We've also got an awards persona called the politician, and that's somebody who doesn't answer any of the questions, and all their numbers don't add up.   Michael Hingson ** 22:46 Now, I wonder what my cat would think about awards. I wonder dogs are humble, but I don't know that cats are necessarily,   Donna O'Toole ** 22:56 yeah, they've definitely got a bit more persona going on, haven't they? I don't   Michael Hingson ** 23:01 know if they necessarily would be interested in awards, because they tend not to want to stand up in front of public and do stuff. That's   Donna O'Toole ** 23:07 true, that's true. Yeah, they're kind of yeah, they're their own creature, aren't they? They are, aren't they? I don't think they think they need awards, actually,   Michael Hingson ** 23:15 yeah, that's right. They don't think they need awards. They think that everybody should just recognize them for who they are,   Donna O'Toole ** 23:20 I might have to add a new persona to my league now.   Michael Hingson ** 23:26 Well, you know, there's, there's value in that, but, but still, so you've, you've helped a lot of people with awards. I wonder if you have a story that you could share where they've received recognition and it just completely changed their lives and what they did and what they do. Oh,   Donna O'Toole ** 23:49 so many, so many of those. Yeah. So, I mean, let's think of an example. So a few years ago, I was working, actually, it was interesting. I was I was introduced by on email, just to a gentleman called Andrew, who I was introduced by the Department of Trade and Industry here in the UK, who said he's got a great story. He's got a great business. He's growing fast. We think he should win some awards. We should talk to you. And so I was like, great. Let's get on a call, Andrew. And every time we booked a call, he didn't turn up to the call. And I thought, oh goodness, you know, it's like three attempts at this call and it's just not happening. And I just emailed him and said, look, it looks like you. Maybe you're not interested in winning awards, so, you know, catch up with me if you ever get the chance. And he emailed me back, actually, this is in the introduction of my books. And he emailed me back, and he said, Donna, I'm so so sorry. I'm going through a really difficult time at the moment. His wife had cancer. His son was being bullied at school, and he was really struggling, and he'd started a business that would have grown very quickly, whilst also as a side hustle, while. Also doing the job, and he was quite overwhelmed. And I said, he said, you know, and he actually said, so if I can't even turn up for a call, how could I possibly win an award? So I said, Oh, my goodness, okay, let me, let's get together, and I'll let you know whether you can win an award or not. But this is a big award we're talking about, because he'd actually been recommended to enter what was the Queen's Awards for Enterprise. It's now the king's Awards, which is the biggest and most prestigious business award in the UK, if not in the world. And I said, let's, you know, you've been recommended for this. Let's, let's at least explore it. So I went over to his house. We had a coffee, I went through everything of his business, and I said, You know what I do? Think you've got what it takes, but I don't think you're in the right mindset to be able to manage so let us help you. So he agreed, we worked on that project, and a year later, because that's how long it takes, I was absolutely delighted. He won the Queen's awards for innovation, and it was game changing for him. And what I really loved about it was, it's a couple of things. So one is because he's a techie person, and he had launched it was a software product that he'd developed. He'd put the logo for the award on his website, and he measured the impact that that was making on his website, which is really useful for me to know, because often people don't do that. And he got came back to me in a couple of months later, and he said, in three months, his sales have gone up by 30% because of the impact of winning this award. And you know, when you're running a business and you're trying to run a family and you've got other things going on that are really important, you need your sales to go up without you having to work harder, because it gives you the free time. It gives you the ability to employ people to support you. It gives you then the time back with your family when they need you most. So I was absolutely delighted for him that it had an impact on him and his business that would enable him to actually have the time that he needed with his family and help them and support them. So that was something that was game changing in my mind, for, you know, for a really personal reason. And I was delighted he was happy to share that in in my book. Yeah, so that that was a lovely one.   Michael Hingson ** 27:14 So what is kind of the common thread? Or, how do you what is it you see in someone that makes them award winning, that that genuinely makes them award winning, as opposed to the politicians and peacock   Donna O'Toole ** 27:28 Okay, so what it is is they need to be making an impact in some way. And I think people tend to be quite fixated on on measuring or looking at their customer service, but I'm looking at their customer impact. So what their customer impact is that's something customer service is transactional, right? Customer impact is transformational. So what is it that you're doing that is making a difference or making life easier in some way for your customers? Or it is could be internal as well. So it could be your employees, for example, but generally it's impact. Now, with Andrew's story, the software that he developed, it was the first software that had the biggest ability to, I mean, I'm not a techie, so I'm probably describing this in the wrong way, the ability to display charts and graphs with the biggest amount of numbers. So we think, Okay, well, why is that important? Well, these are the graphs and the charts that are going into ECG machines in hospitals. These are going into universities to do research. You know? These are going into all sorts of things, stocks and shares. They're going into Formula One racing cars. There's so many, there's so much impact coming out from having designed that software that it's having an impact on us as humanity, and that's the kind of golden thread that you want in your award, is, what is the impact that you're having, and where can you show and prove that it's making a difference to someone, somehow, somewhere?   Michael Hingson ** 28:56 And I assume there are, we've talked about it, but I assume that there are a lot of people who are award winners who never, just never thought they would be, even though they're, they're perfectly capable and, oh yeah, they're deserving, but they, they don't, they're not doing it to seek the award. They're doing it to do what they want to do.   Donna O'Toole ** 29:18 Yeah, and they need, they need the recognition to shine that you know, 90% of businesses are small businesses now, and it's a very noisy world out there when you're trying to sell your products and services, you need to be able to do something that helps you to cut through and to get into customers minds and build trust. 85 Nielsen did a study 85% of customers now want to see credible awards on your website, on your products, before they will have the trust layer there to buy from you. What's really interesting is, years ago, we had, you remember when reviews came out? So Amazon was one of the first organizations to do reviews. I actually studied. Reviews and the mechanisms and language structures in them. And we all trusted reviews at the beginning, because, oh, great, you know, someone's going to tell us what their experience was of this thing, and we love it. And then as time went on and as the decades have progressed, we then learned not trust reviews, because it was like, Oh, hang on, they might be fake reviews, or, you know, that could be a competitor, putting a bad review on a competitor. So there's lots of reasons then not to trust reviews. So then we go, oh, well, what do we trust? Then we can't just trust what the business is telling us. We need something that's external, that's third party, and that's going to enable us to trust that brand. And then what we saw then is the pandemic happened, and we all went to shopping online. We all went to living online, and we all saw businesses fall apart and lose money who we never expected to because they didn't have the digital transformation turn around quick enough, or for whatever reason, there was a lot of businesses that suffered in the pandemic, and a lot thrived, and since that then, it was almost like awards and reviews together became even more important to all of us, because we needed something to help us to trust the brands other than, you know, the strongest referral, which is a word of mouth referral. So if you haven't had a word of mouth referral and you've gone online and you found something through a search, how do you know whether you can trust putting your money into that business to buy its products or services? So this is really where we come back to recognition, to say, Well, no, this is a this brand gives excellent customer service, or this brand is a great place to work. It really looks after its employees. So there's a huge amount of reasons now why businesses do awards to demonstrate they are trustworthy in so many ways like nowadays. You know, we live in a world where employees want to work for organizations that will look after them and that will treat them well, so that employees looking for jobs will go out looking for the businesses that have got a great place to work accreditation or award because it makes them trust that they're going to be looked after. Well,   Michael Hingson ** 32:08 it's interesting. Nielsen did a study back in 2016 regarding brand brand loyalty and disabilities, and what they found was that people with disabilities are at least 35% more likely to stay with an organization and buy from an organization that has done things like really taken the Time to make their websites accessible and to make their their environment welcoming to people with disabilities, because it is so hard to oftentimes deal with companies they're they're companies that that I deal with their websites. They're just not accessible, and they don't want to change, and it's not magic to make them accessible, but they don't, and then there are other companies that do, and I agree with the Nielsen study. It makes perfect sense, because the reality is, you're going to steal with companies that that really take the time to show that they value you being there, yeah,   Donna O'Toole ** 33:17 well, it's interesting, actually, because I've been looking at this in the awards industry and accessibility, and it's something that I'm passionate about as well. And so we've just written a white paper, we've just done some research, commissioned some research, and we've just written a white paper on accessibility and awards, because we want people to be recognized, whatever, whoever, whatever they do, it shouldn't be saved for anyone who isn't, you know, doesn't have a disability or can't access their forms. You know, it should be open to absolutely everybody. So we've been looking into that now and seeing, you know, what is it that we can do to influence the industry to be more accessible and to really share recognition for all?   Michael Hingson ** 33:59 Yeah, well, and, and it's important, I think, to do that, because there have been enough statistics to show that roughly 25% of the population has some sort of a disability in the traditional sense of the word. Now, I have a different view than that. I believe that everyone on the planet has a disability, and for most people, their disability is you're light dependent. You don't do well in the dark, and if suddenly you're in a building and the power goes out or whatever, you scramble around trying to find a light source or a smartphone or a flashlight or whatever. But the reality is that all those light sources do is cover up your disability. On the other hand, I do recognize that there are people. We're in a minority by any standard, because we are, we are not the traditional, if you will, person. We do tend to be blind, or we tend to be deaf or hard of hearing, or we tend to be low vision, or we don't walk, and there are fewer of. Less than there are of the rest of you light dependent people, and so you don't recognize the disability that's there. But it's, it's important, I think, for people to recognize it. Because in reality, when people suddenly realize, Oh, I've got my own challenges, then you get to be more aware of and want to, at least a lot of times, think about ways to make the world a more inclusive place overall.   Donna O'Toole ** 35:27 I think that's such a great way of looking at it, and it really helps immediately. I couldn't see exactly what you you're saying is, yeah, 100% as soon as the lights go out, I'm completely incapable of knowing what to do next. So, yeah, you're absolutely right.   Michael Hingson ** 35:44 Yeah, it is. It is one of those things that we just don't deal with enough. But nevertheless, it's, it's there. So there, there are a lot of reasons to to deal with access, and that's why I work with a company called accessibe that has been they started smaller and narrower in scope, but they have become very robust in doing things to make the internet a more inclusive place. And so one of the things that they've learned is you can't do it all with AI, although AI can help. And so there are so many things to be done, but the reality is, there are a lot of different kinds of disabilities that really need the Internet to and website creators to pay attention to their needs, to make sure that they, in fact, do what's necessary to make the web accessible to those people. It's a challenge.   Donna O'Toole ** 36:40 It is, and we're going through that challenge at the moment, actually. So I'm just launching a new business, and it's called, it's an AI platform that's going to enable people to do exactly what we do as an agency, find, enter and win awards, but on a platform that is accessible to everybody. So it's aI enabled. But obviously, as you exactly say, that's not the end of the story. So there's a lot of work to do, and we're doing lots of research to find out what we need to do to make sure that that is accessible to everybody, because we want to enable more people to have a good chance of getting the recognition they deserve through a platform that enables them to do that, rather than perhaps miss out on really vital recognition that could help to promote what they do just because they can't access it.   Michael Hingson ** 37:31 Yeah, well, and it happens way too, way too often. Yeah. And it's not like it's magical to make the web more inclusive. It's just that a lot of people don't know how to do it. Although the information is readily available, they just don't consider it a priority.   Donna O'Toole ** 37:48 Yeah, absolutely. So yeah, we're really putting this front and center. My business partner is Daniel Priestley. He's just been on the driver CEO actually talking about the AI side of it. So together, we're really working at trying to join all the dots so that we get all the right technologies in there and ways of working. So I'll be getting you beta testing that. Michael,   Michael Hingson ** 38:14 absolutely. And if there's any way to help, I am very happy to help. Thank you. So Don't, don't hesitate to reach out. So we will. We've now said that publicly for the whole world, that's all right. So what do you say to the person who says winning an award is just not for   Donna O'Toole ** 38:33 me? I think often, you know, I was thinking about this earlier, actually, and I was thinking, you know, there's different things that we're all in favor of and all not in favor of most of the time, when I come across people who say a winning awards is not, for me, is they either haven't been involved in an awards process before, or they feel a bit shy of it and like a bit of an imposter. And, you know, it's a risk, isn't it? You're putting yourself up to be judged, ultimately. So it does take a bit of courage, and it takes a bit of reflection. So, you know, I say, Look at what impact you're having, you know, go away and see, have you got impact on your customers? Somehow, have you got impact on your community? Somehow? It doesn't all have to be about transactional business. It could be that actually you're doing something great for the environment or sustainability or for a community source or for charity, you know, so what are you doing that's making a difference, and it could recognition help you to do more of that? Could it give you the spotlight to enable you to do more of that purpose? Because if it could, then why not, you know, why not do it and get some recognition?   Michael Hingson ** 39:36 Yeah, well, and that makes sense. And but some people may still just continue to say, well, I don't really think I've done that much, and so it isn't for me.   Donna O'Toole ** 39:47 Yeah, absolutely. And you'll always have people who don't want to do everything at the end of the day, you know, it's probably, realistically, it's probably, you know, the top 10% of businesses that are looking to win awards because they're already in that zone or. Where they're, you know, they're growing, they're they're trying to transform. They're always jumping on the next best thing. So, you know, it's a good way to benchmark ourselves as well, and to say, you know, how can I progress this year? Well, what would it take for me to win this particular award? Let's say, let's have a look at what it would take, and let's see if we can get to the business, to that stage, because that way you can develop the business first, before you even think of entering the award, so that you have got the impact, and you have got, you know, all the right things to show that you're making a difference.   Michael Hingson ** 40:31 Yeah, and you brought up a point earlier, which I think is extremely interesting, the whole issue of awards and reviews, one of the things that I do when I'm looking at buying a product that I'm not overly familiar with is I love to look at the worst reviews for the product. Yeah, they're the most fun, because you find out really quickly. If you look at those reviews, you find out whether the person really knows what they're talking about or not and whether they really got good arguments. And I find that the people who give the bad reviews generally are, are not, are not necessarily, really giving you substantive information that you can use.   Donna O'Toole ** 41:15 Yeah, exactly. That's often the way I am. I actually studied reviews, and I looked at the different language structures and reviews of different retail stores, and how, how the the language that the people used in their reviews influenced the buyers. And it was really funny, because this is back in the days. This is just when I was at university. I was doing my dissertation, and it was what we were looking for. What I was looking for was what represent, what people felt represented good value for money. Because no matter how much money you've got, whether you've got a pound to spend or 1000 pounds to spend, you just want to get good value for money for what you're spending. So it doesn't really matter how pricey the product is. It matters your perception of good value for money, and that's essentially what tends to come across in a review, even if people don't say it is whether they think it's good value for money or not, whether it's the brand or the actual product. And it was really funny, because I did this whole study, and I came up with a structure that retailers should use to give to their reviewers to then put the review in in the most helpful way possible for the people then looking at the reviews who want to purchase the product, and I it was great, and I was really happy with it, and got first class and all of that. Anyway, a while later, I bought a coat from a store called Debenhams in the UK, which is now only online. But I bought this coat, I wrote a review and put it on their website. And it was quite the early days of reviews. Still, two days later, Debenhams called me, and I couldn't believe it, because when you had to leave your review, you had to leave your name and number, and it was like, I said, it's a very new thing then. And they actually telephoned me, and they said, Hello, we want to say thank you for your review that you left about this coat, and I still have the coat. And because, because of your review, we sold out the product. And so we want to say thank you. So we're sending you a voucher. And I got this voucher through the post. And I mean, you wouldn't get that, I don't think nowadays, no, but it really showed me the difference that a review could make on a product back then, you know, and how writing the right type of review, not just saying it's great, but why it's great, why I considered it good value for money about the material and the sizing and the shape and all of the quality and that kind of thing. It gave people reassurance to buy, and that's what we're looking for when we're looking at reviews. And that's where awards can come in and kind of secure that trust as well. I don't know about you, but I get down rabbit holes with reviews on things like trip,   Michael Hingson ** 43:52 oh yeah. Well, what I found is, if I look at the positive, the best reviews, I get more good technical information, and I got and I get more good product knowledge, but then I look at the bad reviews, and the reason I look at those is I want to see if they truly are giving me the same information the other way, and they don't. They're it's totally emotional, and a lot of times it is just not, in fact, what I or others find with the products, and that the bad reviews tend not to really give you nearly the information that the bad reviewers think they're giving you if you if you read them carefully. And I think that gets back to your whole issue of studying language, but still, they're not giving you the information that they really ought to be giving you. And, you know, I've had some where somebody gave a bad review to a product because the box arrived and it was open or wasn't sealed. Well, yeah, all right, so what   Donna O'Toole ** 44:55 exactly I know it's ridiculous. I mean, I think we're as consumers a bit more. Pragmatic about it nowadays, but as businesses, we need to be able to demonstrate to our customers in every way possible, you know. And that's why social media now and user generated content is so popular. Because we don't want to see what it looks like on a model anymore. We want to see what it looks like on a real life, personal we want to hear someone's like real life, day to day experience of something, as opposed to a polished article on it, right,   Michael Hingson ** 45:26 which, which is, is the way it ought to be. And again, that gets back to substance. And the the people who give really good reviews are generally the ones that are giving you substance. I've had some bad reviewers that had very good reasons for why they feel the way they do. And then you look at it and you go, Well, maybe it doesn't fit in their situation or, aha, they really know what they're talking about. I'm going to take that into consideration when I look at buying this product or not. But a lot of them   Donna O'Toole ** 45:57 don't. Absolutely, no, absolutely, yeah, I could do this for days.   Michael Hingson ** 46:04 Yeah. Well, it is. It is fascinating, but it's part of human nature   Donna O'Toole ** 46:09 psychology, isn't I tell you when else it comes up and it's quite interesting. So often we make companies may approach us and say, Leo, we want to win awards to be the best place to work. And we'll say, okay, great, you know, tell us about the workplace, and we'll go through all these different criteria with them, and they tell us all this great stuff. And then we go and do our own research as well, because we need to verify this, right? And we go on to glass door, and then we see some horrendous reviews from employees that have left. I think, okay, maybe this is, maybe this is not quite all the story we're getting here. Yeah. So, you know, the thing with awards is, if you are saying anything about your business, you're going to have to prove it. So reviews from your customers and reviews from your employees are super important for awards. Actually,   Michael Hingson ** 46:59 I find as a speaker that letters of recommendation are extremely important. In fact, I even put it in my contract that if someone likes the talk, then I expect to get a letter of recommendation. And for a good amount of people, they do that, although I've had some people who forget or just don't. But the letters are extremely valuable, especially when they go into detail about not just the talk, but like in my case, I view when I visit a customer, or when I view when I talk about going to speak somewhere, I believe that I'm a guest like anyone who goes, and it's not about me, it's about them. It's about the event. It's about the people who are putting it on. It's about the audience. And I always want to make sure that I do everything I can to be as not a problem as possible. And I know that there are some people that don't do that. I had a I had an event once where I went and spoke, and while there, I talked to the person who brought me in, and I said, What's the most difficult speaker you ever had? Had come here? And I was just curious. I was curious to see what he say without any hesitation. He said, We had a woman who came to speak, and we honored the contract, although still don't know why, but she insisted that in the green room, and so there had to be one, but in the green room there had to be a brand new, never used crystal champagne flute full of pink M M's. Now what does that have to do with being a speaker? Well, I know some people just like to take people through the wringer. They want to try to drive the point home that they're the bosses. Well, I think that, you know, I know what I can do. What I said to the guy, though afterward I said, Well, okay, I hear you. They actually did find peak Eminem. So was interesting. I said, Well, let me just tell you that if you bring cheese and crackers, I'll share them with you.   49:10 They brought you that we had fun, yes,   Michael Hingson ** 49:13 but, you know, but, but he, he understood that there were no demands. I wouldn't do that. I just think that that's not what I'm supposed to do as a speaker. My job is to in a well, inspire and motivate and and to educate. But it's not my job to be difficult. And I've gotten some wonderful letters that say how easy I made it to work with them, which is great. Yeah, fantastic. I'm sure you did. So it's, it's a lot of fun to to see some of those, and I've gotten some great stories over the years, which is really   Speaker 1 ** 49:46 a lot, and that's why they love to have you. Well, I hope so   Michael Hingson ** 49:53 we still do it, and it's a lot of fun to help and motivate and inspire. But yeah, I. I and by the way, I guess I'd never be interested in pink M M's anyway, so I wouldn't see the colors. So,   Donna O'Toole ** 50:08 yeah, glass of water is just about the thing on my list.   Michael Hingson ** 50:12 Yeah, well, you know, I'll take M M's if they show up. And I'm not going to demand them, that's okay. But you know, people are interesting. So once somebody's won an award, you've talked about this some, but when I once somebody has won an award, what's next?   Donna O'Toole ** 50:28 So next, it's all about, well, sharing it to demonstrate why people often forget to tell people why they've won an award. They just say that they've won an award. I think it's important to say, why? Like, what is it? What is it? What impact are you having? What's the difference that you're making out there in the world? Why have you won and share that on your profile? As I said, you know, people buy from people now as well. If you're winning an award as a leader or as a speaker or as an entrepreneur, you know people want to know about that because it helps to give credibility to what you do and trust like, just like those letters of referral that you're talking about. So, you know, get that on your LinkedIn profile, get it onto your podcast, you know, all of those different things, and take pride in your work and share that   Michael Hingson ** 51:14 I had a salesperson I hired is my favorite sales guy, and when I asked him, as I asked everybody who came to apply for jobs, what are you going to be selling for us? Tell me about that. He is the only person who ever said, The only thing I really have to sell is myself and my word. Your product is stuff, and it's all about trust and it's all about honoring my word. And he said, The only thing I asked from you is that you backed me up. And I said, well, as long as you do a good job, you know, but he understood it, and he's actually the only person that I ever hired that really articulated that, but that was always the answer I was looking for, because it really told me a lot about him. Just that simple answer told me more about him than anything else anyone, even he could say,   Donna O'Toole ** 52:06 yeah, absolutely. So it's so important, and you know, so I'm part of a key person of influence program that Daniel Priestley runs, and it's I do profile coaching for entrepreneurs to help them to become a key person of influence in their in their industry. And now that's not being an influencer. That's being someone who's known for being good at what they do and being a key person in that industry. And you know, work flows to you if people know what you do and know who to come to because you're the expert in that area, if you're a small business, you're an entrepreneur, you're struggling to get leads, then actually maybe you need to make yourself put bit more known. People tend to be bit shy and hide behind their brand. But you know, if you look at people like Richard Branson, you know, we when you trust an entrepreneur, then you will buy from the brand. And there's many more entrepreneurs I could mention, who when the trust is lost with them because of their behavior in some way, then their brand suffers. It's quite clear to see, yeah,   Michael Hingson ** 53:09 do you find that most people who win an award do carry on and do positive things as a result, and that their brand and what they do improves, or is some people win and just falls by the wayside.   Donna O'Toole ** 53:27 Generally speaking, if you're the people that are going in for awards, the brands that are going forwards, they're progressive, so they usually progress with it. There's a piece of research that shows that businesses that have won awards are around 77% more valuable than businesses without awards even five years after winning. And that's because when you're going for an award in business, you've got to do a lot of develop. You know, there's got to be some good stuff happening in your business. And so naturally, the businesses that are doing those good things want to keep doing more of those good things internally, and so they tend to keep driving the business forward. And they have that motivation. They have motivated teams who are being recognized for the work that they're doing, and all of that naturally pushes them forward. So in five years time, they're still leagues ahead of their competitors that are not winning awards.   Michael Hingson ** 54:20 So always worth exploring winning awards. Oh, 100% Yeah. If   Donna O'Toole ** 54:27 I always say, I think, quote Nelson Mandela on this, you've got nothing to lose. You'll either win or you'll learn. If you don't win, then you should learn something about what you do need to do to win, and that will bring your business on.   Michael Hingson ** 54:39 Absolutely agree it's like, I also believe there's no such thing as failure. Failure is really it didn't go the way you planned. And so what do you learn in order to make that not happen again?   Donna O'Toole ** 54:51 Yeah, exactly, that exactly. So we need that kind of resilience in business today,   Michael Hingson ** 54:57 if people listening and watching this. Just take away one lesson and get one piece of advice out of this. What should it be?   Donna O'Toole ** 55:04 Understand your impact? I would say people don't often understand their impact. So ask your customers, ask your employees, what's improved since we've been working together? What? What if? What's improved for you since you've been using our product? And then calculate up what is that impact that you're having? You know, if 90% of your customers are saying that since using your product, I don't know, they're they're they're having a better their their accounts are better, or their skin is better. You whatever it is your product or your service is, then you've got impact that you're having. So start investigating what that impact is, and then that will help to steer you towards which kind of awards you could potentially be winning as well.   Michael Hingson ** 55:47 And of course, if you really think about your impact and whoever you are and whatever business you're doing, and you do monitor that, then that's one of the most important things that you can do about your business anyway, and people should be doing that.   Donna O'Toole ** 56:01 Yeah, exactly. But probably 90% of people that come to me aren't measuring their impact, and so it's a surprise, but I always say, Well, if you don't know what your impact is, how do you know that what your product or your services works? Just because people are buying it, you still need to know what your impact is. How do you measure impact? Oh, you can measure it in so many different ways, and you want in awards to be able to demonstrate it both quantitatively and qualitatively. So typically, in large corporate organizations, they will be measuring impact. So there's something called net promoter scores. So, you know, they'll be asking customers, would they recommend them? They'll ask them what they're enjoying about their products and things. So they tend to have some kind of measurement built into their process, in their customer departments, however, in smaller businesses, often they don't. So I say, you know, draw up a simple survey, ask your customers what's changed since you've been working with us. Let's say you're a service provider. So are you less stressed since you've been working with us? Do you have more revenue coming in since you've been working with us? What is it? And get them to answer a little survey. And then you could go all this collective impact that you can put together to look at the percentages and see what that's telling you. And if you don't want to know what the impact is in your business, then I question why you don't want to why   Michael Hingson ** 57:16 you're in the business in the first place, exactly. Well, tell us about your book. You've mentioned books several times, yeah.   Donna O'Toole ** 57:23 So I wrote a book called Win, of course, raise your profile and grow your business through winning awards. And really, it's a toolkit for for entrepreneurs. I was working with a lot of large businesses, and, you know, I was conscious that small businesses don't always have the resources to win awards or to be able to outsource. So I wrote a book that they could use to follow the toolkit, essentially, of winning awards. So that's developing their strategy, knowing understanding how awards work and which ones would suit their business, setting awards goals, understanding criteria. What does innovation really mean? What do they want to see? What kind of evidence do I need to provide? How do I know if it's the right race for me? All of those things. So it takes you end to end, through the awards journey internationally. You know, no matter where you are, you can follow the same process, and you could nowadays, it's really important to become the most award winning in your sector, so you can follow the process to get there. And that's a hugely valuable tagline.   Michael Hingson ** 58:26 And I appreciate that you sent us a picture of the book cover, and it is in the show notes. I hope people will go get   Donna O'Toole ** 58:31 it absolutely and it is on Audible as well, so that everyone can access it. So yeah, enjoy listening to my voice a lot more.   Michael Hingson ** 58:39 I was just going to ask if you read it. I did read it for you.   Donna O'Toole ** 58:44 Do you know what it was? I was so proud of that I was more proud of the audible recording than I was of writing at the book. But I don't know why. I think it's because I actually really enjoy listening to books on audio. So I'm quite passionate about listening. I like listening to the actual author's voice, though. So I found I was quite interesting, actually, when I found, when I recorded it, that was quite good at recording audio. The studio guy that I was working with was like, Oh, you're really good at this. We could just drop it words back in if there was a mistake.   Michael Hingson ** 59:14 There you are. See, it is so much better to edit today than it used to be, because now it is. It is all electronic, and I, I edit from time to time, just different things and all that I don't we work on not editing the podcast. That is, I don't want to cut out part of a conversation, because it is a conversation, but, but now you can do so many things, like, if there's a lot of noise, you can even filter that out without affecting the camera. It is so cool.   Donna O'Toole ** 59:43 Yeah, very, very clever. So, yeah, get it on Audible. There you   Michael Hingson ** 59:47 go. Well, great. Well, I hope people will Well, I want to thank you for being here. This has been a lot of fun, and you should get an award for doing it. That's all there is to it. But I really appreciate you being here. And. I appreciate all of you out there listening to us and watching us. Love to get your thoughts. How do people reach out to you? Donna, if they'd like to to talk with you,   Donna O'Toole ** 1:00:09 absolutely. So you can con

Could your first $100K be closer than you think? 3 renowned money making experts reveal the exact blueprint for turning $1,000 into $100K, building passive income, hiring A-players, and scaling fast! This Diary Of A CEO roundtable brings together contrarian investor and private equity dealmaker Codie Sanchez, entrepreneur and investor Alex Hormozi, and serial entrepreneur and business strategist Daniel Priestley.  They discuss:  The exact 3-step offer formula that can generate $20K/month How to turn any skill into a $10K/month business Why most entrepreneurs stay stuck, and how to break through The pricing secrets behind $100M+ business deals The #1 psychological trait shared by top performers in business How to double your income by hiring A-players You can follow Codie, Alex, and Daniel, here: Codie:  Instagram - https://bit.ly/4om6aK6  YouTube - https://bit.ly/4fqsSwO  X - https://bit.ly/3HcQick  ‘BigDeal' Podcast - https://bit.ly/3H018T3  You can purchase Codie's book, ‘Main Street Millionaire: How to Make Extraordinary Wealth Buying Ordinary Businesses', here: https://amzn.to/4meknHF  Alex: Instagram - https://bit.ly/4frlQHZ  YouTube - https://bit.ly/3UjUgCS  X - https://bit.ly/4m3fe54  Alex Hormozi's newest book, ‘$100M Money Models', launches at a live virtual event Saturday August 16th. You can register free, here: https://bit.ly/4m594BG  Daniel:  Instagram - https://bit.ly/4ldmKsY  X - https://bit.ly/4lWW54O  Website - https://bit.ly/41uNUEu  You can purchase Daniel's book, ‘Scorecard Marketing: The four-step playbook for getting better leads and bigger profits', here: https://amzn.to/45hoRWM  The Diary Of A CEO: ⬜️ Join DOAC circle here - https://doaccircle.com/  ⬜️ Buy The Diary Of A CEO book here - https://smarturl.it/DOACbook  ⬜️ The 1% Diary is back - limited time only: https://bit.ly/3YFbJbt  ⬜️ The Diary Of A CEO Conversation Cards (Second Edition): https://g2ul0.app.link/f31dsUttKKb  ⬜️ Get email updates - https://bit.ly/diary-of-a-ceo-yt  ⬜️ Follow Steven - https://g2ul0.app.link/gnGqL4IsKKb  ⬜️ The Culture Test - https://culturetest.com/ Sponsors: Stan Store - https://stevenbartlett.stan.store/   SimpliSafe - https://simplisafe.com/doac to claim 50% off a new system with a professional monitoring plan and get your first month free. KetoneIQ - Visit https://ketone.com/STEVEN for 30% off your subscription order Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever found yourself trying to explain what you do… and watching the other person's eyes glaze over? Or maybe you've had that gut feeling that your website, socials, or service descriptions aren't quite saying what you mean or attracting the clients you really want to work with? If you've been second guessing your messaging or wondering why the right clients aren't knocking, this episode is a supportive, eye-opening guide to getting clear and confident with your words. In this episode, host Adrienne Donnelly chats with Tahnée Sanders, founder of The Strategy Studio. With a background in journalism, content strategy, and creative direction, Tahnée helps female founders clarify and communicate their value through messaging strategy, copywriting, and AI powered content tools. Together, they dive into the role language plays in attracting aligned clients, setting boundaries, and growing a business that feels truly good. You'll hear about: - Why clear, confident messaging is your most powerful business tool - How to stop convincing and start connecting with the right clients - Tips for identifying your dream clients (hint: it's not just about income) - Why niching isn't always about industry and what to focus on instead - A simple shift from features to benefits that can change everything There's no perfect script or one size fits all strategy and that's the beauty of it. You're allowed to grow, shift, and refine your messaging as you evolve. The most important part? Let your words sound like you. The more your message reflects your value, the more your dream clients will see it too. Join the Seed VA community: Website: seedvirtualassistants.com.au Instagram: @seedvirtualassistants Facebook Group: Seed VA – Australian Virtual Assistant Community Learn more about the Inner Circle: seedvirtualassistants.com.au/innercircle Connect with Tahnée Saunders and The Strategy Studio: Website: www.thestrategystudio.com Instagram: @thestrategystudio LinkedIn: Tahnée Sanders Recommended Reading: Oversubscribed by Daniel Priestley – a brilliant read on building demand for your services and becoming the go-to in your niche. Grab it here: Oversubscribed This episode is sponsored by Ready to Boss Legal. Ready to Boss Legal offers practical, easy-to-use legal templates made for online business owners. Use code SEED10 for 10% off. Visit: readytobosslegal.com If this episode made you feel a little less alone or gave you something to think about, share it with a fellow business bestie. And don't forget to subscribe so you never miss what's new on Seed to Success.

Message me your 'Takeaways'.At the most chaotic time of my life overwhelmed, and moving across the world I spent $25,000 on a coach.Here's why. In this video, I break down:Why I chose Daniel Priestley over Dan MartellWhat made me say yes despite fearThe ROI mindset that changed everythingWhether you're considering coaching, building a business, or just feeling stuck, this story will give you clarity on what to do next.Support the showFollow Lachlan:Instagram: https://www.instagram.com/lachlanstuart/YouTube: https://youtube.com/@lachlanstuart91Website: https://themanthatcanproject.com/Newsletter: https://lachlan-stuart-tmtcp.ck.page/profileDo Something Today To Be Better For Tomorrow

Happy Monday and welcome back to The Wildly Wealthy Woman Podcast! In today's episode, I'm pulling back the curtain on something I've observed throughout my entire life — from watching my aunt become a self-made multimillionaire to supporting wildly successful clients:

This week's BA Q&A, Mandi is joined by friend of the show Naseema McElroy of Financially Intentional to answer a question from Serena, a 28-year-old multi-passionate entrepreneur torn between beauty and holistic health. Naseema drops gems on the power of niching down, embracing your unique story, and positioning yourself as a Key Person of Influence. If you’re feeling stuck between passions and need clarity on how to turn your ideas into a purposeful business, this episode is for you.

This week's Bite-sized Screw It Just DO It episode It delivers something every entrepreneur needs – a simple, effective way to validate an idea before you pour your savings into it.Daniel Priestley doesn't believe in waiting around. He's built multi-million-pound businesses by running lean, fast, and smart. In this tactical breakdown, Daniel shows you how to launch without launching using one of his go-to strategies: the “waiting list” method. Whether you're a first-time founder or someone thinking about pivoting, this approach will save you time, money, and possibly heartbreak.You'll learn how to:Build a pre-launch landing page in under a dayGather demand through email sign-upsRun market experiments using scorecardsAvoid the “perfect product” trapAnd, most importantly, start now—not later

Order my newest book Make Money Easy! https://lewishowes.com/moneyyouCheck out the full episode: greatness.lnk.to/1795"When you're in alignment, everything flows. The right people show up, the right conversations flow, the money attracts - it just starts piecing together." - Daniel PriestleySometimes it takes a phone call that stops your world to realize you've been living someone else's life. For Daniel Priestley, that moment came on Christmas Eve when his doctor delivered news that would change everything - his pancreas enzyme levels were dangerously high, and he needed to immediately stop drinking and change his eating habits. At 43, with Steve Jobs' story of pancreatic cancer haunting his thoughts, Daniel faced the brutal truth that he'd been judging people who prioritized their health as "selfish" and "vain" while slowly destroying his own body. This wasn't just a health scare - it was a complete misalignment between his values and his actions, and it forced him to confront what he calls the "Ghost of Christmas Eve moment" that would reshape his entire approach to living.What Daniel shares about alignment goes far beyond health - it's about recognizing when your past, present, and future are flowing through you like a straight line, creating what he calls "vitality." When you're out of alignment, you feel it in your bones. You show up to situations where you could leave and nothing would change, where your unique contribution isn't needed. But when you find that sweet spot where your origin story, mission, and vision converge, everything shifts. The right opportunities appear, conversations flow effortlessly, and you step into work that only you can do. Daniel's raw honesty about his own misalignment around health reveals how we all have blind spots where we're living by outdated beliefs rather than our evolved values.Sign up for the Greatness newsletter: http://www.greatness.com/newsletter

Leave an Amazon Rating or Review for my New York Times Bestselling book, Make Money Easy!At 44, serial entrepreneur Daniel Priestley received a Christmas Eve phone call that changed everything - his doctor warned him about dangerously high pancreas levels, forcing him to confront the health he'd taken for granted while building seven companies. This vulnerable conversation reveals how a successful entrepreneur making millions discovered that true wealth means nothing without vitality, and why he believes comfort is the enemy of greatness in your forties. Daniel shares his raw journey from overlooking health as "self-indulgent" to understanding it as the foundation for everything else, while exploring the deeper lessons he wants his kids to learn beyond money. If you've been coasting in your comfort zone, wondering what skills your kids actually need for life, or feeling like something's off even though your business is doing well, Daniel's brutal honesty will hit you right where you need it.ScoreAppDaniel's book Entrepreneur Revolution: How to Develop your Entrepreneurial Mindset and Start a Business that WorksDaniel's book Key Person of Influence (Revised Edition): The Five-Step Method to Become One of the Most Highly Valued and Highly Paid People in Your IndustryDaniel's book Oversubscribed: How To Get People Lining Up To Do Business With YouFollow Daniel on InstagramIn this episode you will learn:Why Daniel believes carrying $2,000 cash in your pocket will reveal every limiting belief you have about moneyThe three core subjects Daniel thinks should replace traditional schooling: health, relationships, and mindsetHow a Christmas Eve medical scare forced a millionaire entrepreneur to completely restructure his prioritiesWhy wanting less money is actually more greedy than wanting more, and how this mindset shift unlocks abundanceThe vitality test: how to know when you're in perfect alignment with your life's purpose and when you're notFor more information go to https://www.lewishowes.com/1795For more Greatness text PODCAST to +1 (614) 350-3960More SOG episodes we think you'll love:Daniel Priestley – greatness.lnk.to/1776SCJim Curtis  – greatness.lnk.to/1755SCRobert Herjavec – greatness.lnk.to/1729SC Get more from Lewis! Get my New York Times Bestselling book, Make Money Easy!Get The Greatness Mindset audiobook on SpotifyText Lewis AIYouTubeInstagramWebsiteTiktokFacebookX

Leave an Amazon Rating or Review for my New York Times Bestselling book, Make Money Easy!Building a $350 million business while staying emotionally grounded seems impossible, but Gary Vaynerchuk reveals how radical self-love became his secret weapon for sustainable success. In this raw conversation, Gary opens up about his biggest professional weakness - his inability to give candid feedback to employees he cares about - and how this "kryptonite" nearly sabotaged his leadership at VaynerMedia. He shares the moment he realized that being "too nice" was actually hurting the people he was trying to protect, forcing him to confront the difference between charity and candor in business relationships. This episode delivers a masterclass in emotional intelligence for entrepreneurs, creators burning out from chasing algorithms, and anyone trapped in the validation cycle of social media success..Buy Gary's book, Day Trading Attention, for yourself and a friend!Buy Gary's children's book, Meet Me In The Middle, today!In this episode you will learn:How to build sustainable success without being defined by external metrics like followers, revenue, or rankingsThe three core emotional skills that determine your capacity for both business success and personal fulfillmentWhy your relationship with losing directly correlates to your entrepreneurial potential and long-term achievementHow to conduct a "self-intervention" dinner that will reveal your blind spots and accelerate your self-awarenessThe coming revolution in content creation through AI voice translation and virtual influencers that will reshape attentionFor more information go to www.lewishowes.com/1790For more Greatness text PODCAST to +1 (614) 350-3960More SOG episodes we think you'll love:Daniel Priestley - greatness.lnk.to/1776SCBrendon Burchard - greatness.lnk.to/1770SCDave Ramsey - greatness.lnk.to/1758SC Get more from Lewis! Get my New York Times Bestselling book, Make Money Easy!Get The Greatness Mindset audiobook on SpotifyText Lewis AIYouTubeInstagramWebsiteTiktokFacebookX

In this Book Club episode, Charelle Griffith and I dive into Oversubscribed by Daniel Priestley—well, two versions of it! We talk about building demand, the power of signals, and what it takes to create offers people line up for. If you're tired of chasing customers and want to flip the script, this episode is for you.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/302CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100promptsGet your free training: Marketing 101 Video Training + Workbook.

Daniel Priestley joins John to discuss how entrepreneurship can address economic stagnation and declining living standards. He examines the power of innovation to create jobs and wealth, urging individuals to seize opportunities in a competitive global market.From AI's transformative potential to the need for affordable energy, Priestley offers a compelling case for proactive leadership. His insights challenge pessimistic narratives, emphasising practical strategies and historical wisdom to guide the next generation toward a prosperous future. Daniel Priestley is an entrepreneur, best-selling author and international speaker. Starting with nothing, he built successful multi-million dollar businesses in Australia, UK and Singapore. His latest book is Entrepreneur Revolution: How to Develop your Entrepreneurial Mindset and Start a Business that Works. 

In this episode of The Dept. Omar brings back best-selling author and entrepreneur Daniel Priestley to break down how coaches, consultants, and creators can scale using assessments. Daniel reveals why most people are selling too early and how using a simple assessment can qualify leads, boost conversions, and automate trust.They explore the strategy behind building your signature ecosystem: from naming your frameworks and creating a signature talk, to turning your method into a book, quiz, and offer that sells itself. You'll also learn how to test business ideas using Daniel's “30/150” method, how to simplify to scale, and why naming your IP turns it into an asset. If you want to build a smarter, more scalable business that converts without pitching this episode is the blueprint.

Order my newest book Make Money Easy! https://lewishowes.com/moneyyouCheck out the full episode: greatness.lnk.to/1776"The dying economy is the economy that you were prepared for in the schooling system... but since the two thousands, and especially since 2020 when we had the pandemic, the way that the world works no longer sits like that." - Daniel PriestleyThe traditional career path your school prepared you for is dead. Entrepreneur and business strategist Daniel Priestley reveals how the industrial age model of 15 years of education, 25 years as a worker, 10 years as a manager, and retirement has been shattered by the digital revolution. Geography no longer dictates your value, physical products have given way to intellectual property and software, and the most successful professionals now operate in fast-action loops - identifying problems, assembling small teams, testing solutions, and scaling rapidly before moving to the next opportunity.Priestley exposes the reality of the new economy where high performers juggle multiple ventures simultaneously - writing books, running agencies, developing AI products, organizing events - all with lean teams of just five people creating extraordinary value. He addresses the common trap of spreading yourself too thin across too many opportunities, becoming a "seven out of ten" at everything, and shares the strategic approach to cycling between expansion and focus phases. For professionals feeling stuck in outdated career models or overwhelmed by endless opportunities, this conversation provides a roadmap for thriving in our high-velocity, digitally-driven economy where adaptability and strategic focus determine success.Sign up for the Greatness newsletter: http://www.greatness.com/newsletter

EP 388 - May's quiz round up sees Daniel Priestley and Fernando Sordo Madaleno play the game to see if they think Brexit, Crowdfunding, Lobbying, Client Lunches, Paying for Top Talent and Diversity Quotas and are business or just complete tosh!*For Apple Podcast chapters, access them from the menu in the bottom right corner of your player*Spotify Video Chapters:00:00 Welcome to Business or Bullsh*t00:53 Meet the Guests: Daniel Priestley and Fernando Sordo Madaleno01:18 Brexit: A Mexican Perspective03:05 Architectural Challenges and Talent05:08 Lobbying and Government Collaboration08:13 Angel Investing08:50 Flexible Working in Architecture09:41 Crowdfunding and Diversity Quotas11:35 The Importance of Client Lunchesbusinesswithoutbullshit.meWatch and subscribe to us on YouTubeFollow us:InstagramTikTokLinkedinTwitterFacebookIf you'd like to be on the show, get in contact - mail@businesswithoutbullshit.meBWB is powered by Oury Clark

Leave an Amazon Rating or Review for my New York Times Bestselling book, Make Money Easy!Daniel Priestley, one of the UK's top entrepreneurs and founder of seven successful businesses, reveals the harsh truth about what it takes to build a scalable empire in today's AI-driven economy. During our conversation, Daniel opened up about a Christmas Eve health scare that forced him to confront his mortality and completely restructure his priorities, sharing the vulnerable moment when his doctor gave him the news. His philosophy on entrepreneurship challenges everything you think you know about business success - from his military-inspired team scaling model to his controversial belief that less money is actually greedier than wanting more. This episode will transform how you think about wealth, health, and the dying economy versus the new digital age we're entering.ScoreAppDaniel's book Entrepreneur Revolution: How to Develop your Entrepreneurial Mindset and Start a Business that WorksDaniel's book Key Person of Influence (Revised Edition): The Five-Step Method to Become One of the Most Highly Valued and Highly Paid People in Your IndustryDaniel's book Oversubscribed: How To Get People Lining Up To Do Business With YouFollow Daniel on InstagramIn this episode you will learn:The military-inspired scaling model that takes businesses from startup to exitWhy wanting less money is actually greedier than wanting more (mind-bending perspective shift)The exact process for conducting "fast cheap experiments" before launching any businessHow AI will split society into 98% hyper-consumers and 2% hyper-creatorsThe five pillars of becoming a key person of influence in any industryFor more information go to https://www.lewishowes.com/1776For more Greatness text PODCAST to +1 (614) 350-3960More SOG episodes we think you'll love:Chris Camillo – greatness.lnk.to/1771SCAlex Hormozi  – greatness.lnk.to/1723SCCodie Sanchez – greatness.lnk.to/1701SC Get more from Lewis! Get my New York Times Bestselling book, Make Money Easy!Get The Greatness Mindset audiobook on SpotifyText Lewis AIYouTubeInstagramWebsiteTiktokFacebookX

Daniel Priestley is an entrepreneur, speaker, and author. We've seen more change in business over the last 10 years than in the 50 before it. From the rise of artificial intelligence to a total cultural reset. how do you adapt to the current landscape, and what timeless truths still drive lasting success? Expect to learn about the current state of the UK, what Daniel learned about his discussion with Gary's Economics, the process for taking your business form $0 to $1M per month, how to get from $0 to $10k per month first, how to charge more for you business and how to sell it, where Daniel finds his source of happiness, which aspects of your business you should outsource to AI and much more… Sponsors: See discounts for all the products I use and recommend: https://chriswillx.com/deals Get 35% off your first subscription on the best supplements from Momentous at https://livemomentous.com/modernwisdom Get 5 Free Travel Packs, Free Liquid Vitamin D, and more from AG1 at https://ag1.info/modernwisdom Get up to $350 off the Pod 5 at https://eightsleep.com/modernwisdom Get the best bloodwork analysis in America at https://functionhealth.com/modernwisdom Extra Stuff: Get my free reading list of 100 books to read before you die: https://chriswillx.com/books Try my productivity energy drink Neutonic: https://neutonic.com/modernwisdom Episodes You Might Enjoy: #577 - David Goggins - This Is How To Master Your Life: https://tinyurl.com/43hv6y59 #712 - Dr Jordan Peterson - How To Destroy Your Negative Beliefs: https://tinyurl.com/2rtz7avf #700 - Dr Andrew Huberman - The Secret Tools To Hack Your Brain: https://tinyurl.com/3ccn5vkp - Get In Touch: Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx YouTube: https://www.youtube.com/modernwisdompodcast Email: https://chriswillx.com/contact - Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Grow a Small Business, host Troy Trewin interviews Jaemin Frazer, founder of The Insecurity Project, He shares his 15-year journey of turning personal and professional setbacks into success. Starting in 2010, he scaled to 5 full-time equivalents and 30 contractors but faced a $250,000 debt when the model failed. By restructuring, Jaemin now works just 24 hours weekly with his wife, from anywhere in the world, generating impactful results globally. His approach treats personal insecurity as a solvable problem, supported by six books and his innovative coaching framework, empowering ambitious midlifers to eradicate self limiting beliefs so they can show up to life at their best where it matters most. Other Resources: Leverage: How to change the people you love for all the right reasons and get the relationships you deserve Unhindered: The seven essential practices for overcoming insecurity Elegantly simple solutions to complex people problems The Self-Permission Method: How to succeed at life without using self-discipline The One Minute Coach. 356 Thought-provoking insights to start your day 12 Coaching Conversations Every Disciple Must Have Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here.   Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice.   And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Jaemin Frazer, the hardest part is backing yourself. It requires resilience, resourcefulness, and staying true to your vision, even when faced with doubts or challenges. What's your favorite business book that has helped you the most? According to Jaemin Frazer, his favorite business book is "Key Person of Influence" by Daniel Priestley. He highlights its transformative impact on understanding business systems and structure. He also mentions other influential reads like "Awaken the Giant Within" by Tony Robbins and "The 4-Hour Workweek" by Tim Ferriss. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? According to Jaemin Frazer, he highly recommends the Tim Ferriss podcast and the Key Person of Influence podcast by Glenn Carlson for professional development. What tool or resource would you recommend to grow a small business? According to Jaemin Frazer, ScoreApp is a powerful tool for growing a small business. This quiz-based lead generation platform effectively gathers data and engages prospects while converting leads more efficiently. What advice would you give yourself on day one of starting out in business? According to Jaemin Frazer, he would give no advice to his past self. He believes in the importance of learning from struggles without shortcuts, as those experiences add meaning and depth to the journey. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: Success is a lifestyle built on purpose, not a race to exhaustion – Jaemin Frazer You can't build something meaningful without first backing yourself – Jaemin Frazer Insecurity is solvable, but it demands you confront what you've long avoided – Jaemin Frazer  

In this installment, Daniel and Tom push deeper into the roots of economic anxiety, the morality of money printing, the logic (and danger) of debt, and why the “Monopoly game” always ends in revolution, collapse, or war. They ask what it will really take to avoid history's bloodiest outcomes — and whether the solutions are personal, systemic, or already out of reach. SHOWNOTES43:12 Why money printing is immoral — and also unavoidable52:09 Why the end of the “Monopoly game” means collapse, war, or revolution54:26 Why emotional arguments win — but don't provide answers55:26 Is there any bloodless way out of our current economic predicament?56:04 The dual systems: Industrial age in decline, digital age on the rise59:03 Chess, cards, and elite training simulations (the structure of society)1:10:03 The baby boom, housing inflation, and the demographic crunch1:14:02 Bell curve economics vs. power law distribution1:15:43 Why money printing makes “saving your way up” impossible1:16:48 Agency, intelligence, inflation and who gets ahead1:26:40 Adam Smith, self-interest, and how the invisible hand really works1:30:06 Authoritarianism, top-down fear, and the dangers of utopian “rescue” plans1:41:25 Artificial General Intelligence, wide access, and the dawn of creative superpowers1:46:13 Creation vs. consumption — the fork in the road for personal success1:50:13 Why future careers will be plural, fast, creative loops1:54:02 Will most people embrace agency, or get left behind by hyperloops? CONNECT WITH DANIEL PRIESTLEYInstagram: https://www.instagram.com/danielpriestley/LinkedIn: https://www.linkedin.com/in/danielpriestley/Twitter/X: https://twitter.com/DanielPriestleyWebsite: https://www.danielpriestley.com CHECK OUT OUR SPONSORS Vital Proteins: Get 20% off by going to ⁠https://www.vitalproteins.com⁠ and entering promo code IMPACT at check out Monarch Money: Use code THEORY at ⁠https://monarchmoney.com⁠ for 50% off your first year! Shopify: Sign up for your one-dollar-per-month trial period at ⁠https://shopify.com/impact⁠ Netsuite: Download the CFO's Guide to AI and Machine Learning at ⁠https://NetSuite.com/THEORY⁠ iTrust Capital: Use code IMPACTGO when you sign up and fund your account to get a $100 bonus at ⁠https://www.itrustcapital.com/tombilyeu⁠  Mint Mobile: If you like your money, Mint Mobile is for you. Shop plans at ⁠https://mintmobile.com/impact.⁠  DISCLAIMER: Upfront payment of $45 for 3-month 5 gigabyte plan required (equivalent to $15/mo.). New customer offer for first 3 months only, then full-price plan options available. Taxes & fees extra. See MINT MOBILE for details. What's up, everybody? It's Tom Bilyeu here: If you want my help... STARTING a business:⁠ join me here at ZERO TO FOUNDER⁠ SCALING a business:⁠ see if you qualify here.⁠ Get my battle-tested strategies and insights delivered weekly to your inbox:⁠ sign up here.⁠ ********************************************************************** If you're serious about leveling up your life, I urge you to check out my new podcast,⁠ Tom Bilyeu's Mindset Playbook⁠ —a goldmine of my most impactful episodes on mindset, business, and health. Trust me, your future self will thank you. ********************************************************************** LISTEN TO IMPACT THEORY AD FREE + BONUS EPISODES on APPLE PODCASTS:⁠ apple.co/impacttheory⁠ ********************************************************************** FOLLOW TOM: Instagram:⁠ https://www.instagram.com/tombilyeu/⁠ Tik Tok:⁠ https://www.tiktok.com/@tombilyeu?lang=en⁠ Twitter:⁠ https://twitter.com/tombilyeu⁠ YouTube:⁠ https://www.youtube.com/@TomBilyeu⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Tom Bilyeu welcomes Daniel Priestley, best-selling author, entrepreneur, and expert on the intersection of technology, economics, and social change. In Part 1, Tom and Daniel embark on a raw and intellectually charged exploration of what's gone wrong with the modern economy, why younger generations are angry, and how technology is accelerating economic inequality. Daniel draws on his personal journey from Pizza Hut delivery driver in a small town to global software entrepreneur, sharing firsthand how tech has become the ultimate lever — for those who know how to use it. SHOWNOTES04:26 The resentment toward the economy and what's fueling it04:42 Daniel explains the shift from a bell curve economy to a tech-leveraged inequality05:14 Why technology creates inequality and the marathon analogy06:08 Daniel's path from low-tech jobs to software entrepreneurship07:29 The digital nomad explosion and the post-COVID acceleration11:16 The significance of the 1970s and new forms of money/forecasting12:18 Productivity booms, followed by consumption — and the trap of debt13:08 Tom's critique of government debt/fiscal responsibility14:22 Daniel's reaction to Gary's economic perspectives and debates on tax/wealth15:37 The emotional response of the next generation, the popularity of economic outrage17:30 The clinical method: identifying problems, causes, and treatments18:38 Why “tax the billionaires out of existence” misses the target31:37 Historical case studies: Argentina, Korea, Berlin, Poland, Germany34:30 The risk of “cartoon” simplifications, and real lessons from A/B-tested history35:43 The hollowing out of the middle class — data behind social mobility39:33 Who could afford big homes in the past — and why that's changed40:19 Tom's breakdown of money printing, inflation, and real vs. illusory wealth CONNECT WITH DANIEL PRIESTLEYInstagram: https://www.instagram.com/danielpriestley/LinkedIn: https://www.linkedin.com/in/danielpriestley/Twitter/X: https://twitter.com/DanielPriestleyWebsite: https://www.danielpriestley.com CHECK OUT OUR SPONSORS Vital Proteins: Get 20% off by going to ⁠https://www.vitalproteins.com⁠ and entering promo code IMPACT at check out Monarch Money: Use code THEORY at ⁠https://monarchmoney.com⁠ for 50% off your first year! Shopify: Sign up for your one-dollar-per-month trial period at ⁠https://shopify.com/impact⁠ Netsuite: Download the CFO's Guide to AI and Machine Learning at ⁠https://NetSuite.com/THEORY⁠ iTrust Capital: Use code IMPACTGO when you sign up and fund your account to get a $100 bonus at ⁠https://www.itrustcapital.com/tombilyeu⁠  Mint Mobile: If you like your money, Mint Mobile is for you. Shop plans at ⁠https://mintmobile.com/impact.⁠  DISCLAIMER: Upfront payment of $45 for 3-month 5 gigabyte plan required (equivalent to $15/mo.). New customer offer for first 3 months only, then full-price plan options available. Taxes & fees extra. See MINT MOBILE for details. What's up, everybody? It's Tom Bilyeu here: If you want my help... STARTING a business:⁠ join me here at ZERO TO FOUNDER⁠ SCALING a business:⁠ see if you qualify here.⁠ Get my battle-tested strategies and insights delivered weekly to your inbox:⁠ sign up here.⁠ ********************************************************************** If you're serious about leveling up your life, I urge you to check out my new podcast,⁠ Tom Bilyeu's Mindset Playbook⁠ —a goldmine of my most impactful episodes on mindset, business, and health. Trust me, your future self will thank you. ********************************************************************** LISTEN TO IMPACT THEORY AD FREE + BONUS EPISODES on APPLE PODCASTS:⁠ apple.co/impacttheory⁠ ********************************************************************** FOLLOW TOM: Instagram:⁠ https://www.instagram.com/tombilyeu/⁠ Tik Tok:⁠ https://www.tiktok.com/@tombilyeu?lang=en⁠ Twitter:⁠ https://twitter.com/tombilyeu⁠ YouTube:⁠ https://www.youtube.com/@TomBilyeu⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

NetSuite: Take advantage of NetSuite's Flexible Financing Program: https://www.netsuite.com/ICED Chime: Open your account in 2 minutes at https://tinyurl.com/ICHChime ZocDoc: Go to https://www.zocdoc.com/ICED and download the Zocdoc App for FREE Pestie: For 10% off your order, go to https://pestie.com/ich Follow Daniel Priestley : On Youtube - https://www.youtube.com/@DanielPriestley On Instagram -https://www.instagram.com/danielpriestley/ Website - https://danielpriestley.com/ X - https://x.com/DanielPriestley Add us on Instagram: https://www.instagram.com/jlsselby https://www.instagram.com/gpstephan Apply for The Index Membership: https://entertheindex.com/ Official Clips Channel: https://www.youtube.com/channel/UCeBQ24VfikOriqSdKtomh0w For sponsorships or business inquiries reach out to: tmatsradio@gmail.com For Podcast Inquiries, please DM @icedcoffeehour on Instagram! Timestamps: 00:00:00 - Intro 00:01:00 - Is making money easier than ever 00:02:34 - Are people worse off than the previous generation 00:04:16 - Who are you 00:05:07 - Best opportunities today 00:09:07 - Does tech lower the barrier to entry to be an entrepreneur 00:11:08 - Who should not be an entrepreneur 00:18:19 - What makes successful people different 00:18:49 - Sponsor - NetSuite 00:22:32 - Key lessons from your mentor 00:24:12 - Gary's economics: what he got wrong 00:26:45 - Why inequality is growing 00:30:17 - Is tech making it harder to compete 00:38:00 - Sponsor - Chime 00:43:27 - LA mansion tax 00:53:10 - Success: luck vs. skill 00:54:46 - Do people lack common sense? 01:02:53 - Sponsor - Zocdoc 01:04:07 - Sponsor - Pestie 01:05:26 - Taxes 01:10:02 - Best country to start a business 01:13:01 - Tariffs 01:13:44 - Are we near a recession? 01:16:46 - Recession impact on entrepreneurs 01:21:14 - Is it worth buying a home? 01:28:09 - Future of the U.S. economy / dollar 01:32:02 - Main distractions and how to fix them 01:35:59 - Profitable business you dislike 01:36:56 - Are side hustles worth it? 01:38:30 - How to find viable business niches 01:49:25 - Who you go to for advice 01:50:09 - Work-life balance vs hustle culture 01:52:17 - If you started over today 02:00:28 - Are you happier after wealth? 02:05:24 - What wasn't worth the money 02:08:06 - Advice for broke people 02:09:55 - A question more people should ask 02:10:51 - Bitcoin 02:12:27 - Rapid fire questions 02:17:45 - Worst financial advice you always hear *Some of the links and other products that appear on this video are from companies which Graham Stephan will earn an affiliate commission or referral bonus. Graham Stephan is part of an affiliate network and receives compensation for sending traffic to partner sites. The content in this video is accurate as of the posting date. Some of the offers mentioned may no longer be available. Learn more about your ad choices. Visit podcastchoices.com/adchoices

#870 How fast would your business grow if you could cut through the noise and generate red-hot leads for your products? In this episode, my award-winning entrepreneur guest shares how to do just that. Daniel Priestley has uncovered an amazing strategy to find your ideal customers using online quizzes and assessments. You're not going to want to miss my chat with him because you can apply this simple tactic at any stage in your journey to level up big time! Daniel started his first company at twenty-one, bringing in more than a million dollars a month within three years. From the start, his focus on lead generation above all else proved to be a game-changer. Today, Daniel walks us through the steps of his system. We discuss everything from the number of followers you need as a beginner to the essential question your quizzes should include to identify high-value customers. Join us for this must-listen interview! Show notes and more at SmartPassiveIncome.com/session870.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Will AI replace God, steal your job, and change your future? Amjad Masad, Bret Weinstein, and Daniel Priestley debate the terrifying warning signs, and why you need to understand them now.  Amjad Masad is the founder and CEO of Replit, the world's leading online programming environment and community. Daniel Priestley is a serial entrepreneur and advises fast-growing companies on innovation, marketing, and the future of work in the age of AI. Bret Weinstein is an evolutionary biologist, expert in complex systems and host of the DarkHorse Podcast. In this debate, they explain:  Why AI threatens 50% of the global workforce. How AI agents are already replacing millions of jobs and how to use them to your advantage. How AI will disrupt creative industries and hijack human consciousness. The critical skills that will matter most in the AI-powered future. What parents must teach their kids now to survive the AI age. How to harness AI's power ethically. 00:00 Intro 07:14 What Is an AI Agent? 09:11 Who Is Bret and What Are His Views on AI? 12:58 Who Is Dan? 14:42 Where Are the Boundaries? 15:56 What Could AI Potentially Do? 17:01 Bret's Concerns: AI and a New Species 19:33 The Disruptive Potential of AI in Its Current Form 20:33 Is AI Just a Tool? 21:38 Those Who Leverage AI Will Be the Winners 25:15 What Abuse Are We Currently Seeing? 30:57 The Collateral Damage of AI 39:08 What Will Happen to Humans? 42:15 Which Jobs Will Be Replaced by AI? 45:34 Could AI Development Affect Western Economies? 49:00 Is AI Removing Our Agency? 57:39 Will Authenticity Be More Valued in the AI Era? 59:16 Will Markets Become Fairer or More Unbalanced? 1:03:45 The Economic Displacement 1:05:45 Worldcoin and the Case for Universal Basic Income 1:11:47 Are We Losing Meaning and Purpose? 1:14:44 AI's Impact on Loneliness, Relationships, and Connection 1:18:57 Can Education Adapt to the AI Era? 1:26:07 What Should AI Teach Our Children? 1:31:19 Ads 1:32:20 Is This Inevitable? 1:38:18 Will We Start Living Like House Cats? 1:44:44 Hyper-Changing World: Are We Designed for It? 1:50:25 The 5 Key Threats of AI 1:51:51 Deepfakes and AI Scams 1:59:43 An Optimistic Take on the AI Era 2:03:37 AI for Business Opportunities 2:08:34 Ads 2:10:32 AI Autonomous Weapons 2:17:59 Do We Live Among Aliens or in a Simulation? 2:21:31 How to Live a Good Life in the AI Era

EP 384 - This week Daniel Priestley discusses how we build a new role for Britain post Brexit (yes, we dropped the B-Word in 2025). Basically Britain faces a choice between being that, a lapdog for the US or the sixth best Scandinavian country.The way he says it, it makes sense. Particularly when he is talking about how hard it is now to grow a business with “escape velocity” in the UK these days.Serial entrepreneur Daniel also talks us through:The importance of personal brand and why it is replacing geography in business decision makingHis 7-11-4 model for growing your personal brandHow AI is here to supercharge small businesses (and rightsize large ones)He also said that long-form podcasts are AI resistant. Which is lucky.*For Apple Podcast chapters, access them from the menu in the bottom right corner of your player*Spotify Video Chapters:00:00 BWB with Daniel Priestley01:17 Meet Daniel 02:16 Daniel's Entrepreneurial Journey03:40 The Rise of Personal Brands in Business06:46 AI's Role in Business and Employment12:35 Daniel's Current Ventures and Business Insights19:22 The UK's Business Environment and Future Prospects41:37 Entrepreneurial Spirit in the UK42:52 UK vs. US Business Landscape45:48 The Role of AI and Technology in Business48:34 Future of Education and High-Velocity Careers59:38 Strategies for Attracting High-Value Clients01:03:31 Failures and Lessons in Entrepreneurship01:05:14 The 7-11-4 Rule for Building Relationships01:13:26 Quickfire - Get To Know Danielbusinesswithoutbullshit.meWatch and subscribe to us on YouTubeFollow us:InstagramTikTokLinkedinTwitterFacebookIf you'd like to be on the show, get in contact - mail@businesswithoutbullshit.meBWB is powered by Oury Clark

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Episode SummaryIn this episode of OnBase, host Paul Gibson welcomes Hannah Ajikawo for a deeply insightful conversation on building strong go-to-market foundations and how AI is reshaping the future of sales execution.Hannah reflects on her career journey and the moment she realized that many teams don't truly understand strategy. She outlines the importance of focusing GTM energy on where businesses win most, shares her “go-to-market building blocks” framework, and explains how AI can enhance precision across the buyer journey—from awareness to pricing strategy.Whether you're leading a sales team, rolling out new tech, or trying to scale confidently, this episode is full of practical wisdom.Quotes“If you really sit down, remove ego, and look at the data—you'll find where you win. Focus there. That's the cheat code.”Best Moments (00:53) – Hannah Ajikawa's career journey and the founding of Revenue Funnel.  (02:51)-04:39 – The importance of GTM fundamentals and addressing underperforming teams.  (05:54) – How repositioning and focus transformed pipeline generation for a B2B tech company.  (10:00) – AI's influence on GTM strategies and sales processes.  (12:22) – Areas of GTM most primed to benefit from AI integration.  (16:19) – Actionable advice for strengthening GTM foundations.  (22:46) – How AI is changing account-based go-to-market approaches.Tech RecommendationsDemandbase – For GTM prioritization and signal intelligence.Sybill.ai – AI-powered call analysis and coaching.Twain.ai – Tailored messaging and engagement optimization.SimpleTalk.ai – Conversational AI for real-time needs handling.Resource RecommendationsPodcastsThe Founders PodcastDiary of a CEO (Stephen Bartlett) NewslettersSubstack (for AI newsletters)BlogsGates Notes- Bill Gates' blog    Daniel Priestley's content B2B Leaders to followJen Allen-Knuth, Founder, DemandJenLisa Kelly, Founder and CEO, Radical ResultsBarry Flaherty, GTM LeaderAbout the GuestHannah Ajikawo is an award-winning go-to-market consultant and founder of Revenue Funnel, helping B2B scale-ups unlock growth and optimize their revenue engines. With 16+ years of experience, Hannah has been recognised as a LinkedIn Top Voice, LinkedIn Sales Insider, Salesforce Influencer, and one of the 100 Most Powerful Women in Sales by Demandbase. She is also a HubSpot Modern Sales Leader and a global expert in aligning sales processes with modern buyer journeys to drive sustainable growth.Connect with Hannah.

The Inside Stylists Podcast: Episode 156  Building Your Personal Brand as an Interior Stylist In this episode of the Inside Stylists podcast, I dive into why building a personal brand is so important for interior stylists. It's not just about logos and colours—it's really about the story people tell about you when you're not in the room. I share some of the insights I've learned from Daniel Priestley's work on becoming a ‘Key Person of Influence' and talk about how vital it is to practise what you preach when it comes to your brand. I also pass on some of my favourite networking tips, how to introduce yourself and others in a way that builds real connections, and why putting yourself out there is key to building trust and boosting your visibility. enjoy!   People mentioned in this episode Nikki Snell, Founder of Press Loft, a PR platform for interiors brands and stylists. Daniel Priestley, Entrepreneur, author of Key Person of Influence and other business books. He speaks widely about personal branding, entrepreneurship, and building influence.  DanielPriestley.com Katie Thompson, Speaker and branding expert who ran the "Be Your Own Brand" masterclass at Brighton SEO. Matt Lazenby, Website designer Amy Cuddy, Social psychologist known for her TED Talk on the "Power Pose" and presence. Timestamps 00:00 Introduction to Personal Branding 02:45 Understanding Your Brand 05:52 Building Trust Through Authenticity 08:52 Networking and Making Connections 12:02 Effective Communication and Engagement 14:58 Overcoming Networking Anxiety 17:46 The Power of Personal Presence 21:12 Creating Meaningful Introductions 24:11 Putting Yourself Out There 27:05 Final Thoughts on Personal Branding   Show notes for today's episode are here The Inside Stylist's Interior Styling Course     Find us here InsideStylists.com Instagram: Instagram.com/InsideStylists  Facebook: Facebook.com/InsideStylists Podcasts : Insidestylists.com/podcast/ Blogs : Insidestylists.com/inside-stylists-blog/

Want your own Brand or Business Podcast? Try out our NEW Podcast Calculator: https://www.boxlight.io/ The Future of Entrepreneurship with Daniel Priestley: Wealth Inequality, AI, and Global Opportunities In this compelling episode of 'Jimmy's Jobs of the Future,' host Jimmy interviews entrepreneur and author Daniel Priestley. They discuss the significant attention generated by Daniel's recent debate on wealth inequality on Diary of a CEO, which garnered millions of views. The conversation delves into the pros and cons of a wealth tax, and the potential economic consequences it could have. Daniel reflects on the entrepreneurial landscape, emphasizing the importance of adaptability, the rise of AI, and how global opportunities are shaping modern careers. They also touch on the cultural shifts in business mentality and the evolving digital ecosystem. This episode is packed with insights on sales, the importance of high agency, the impact of digital transformation, and the future trends in political campaigning. Finally, Daniel shares personal anecdotes about balancing family life with entrepreneurship. ********** Follow us on socials! Instagram: https://www.instagram.com/jimmysjobs Tiktok: https://www.tiktok.com/@jimmysjobsofthefuture Twitter / X: https://www.twitter.com/JimmyM Linkedin: https://www.linkedin.com/in/jimmy-mcloughlin-obe/ Want to come on the show? hello@jobsofthefuture.co Sponsor the show or Partner with us: sunny@jobsofthefuture.co Credits: Host / Exec Producer: Jimmy McLoughlin OBE Producer: Sunny Winter https://www.linkedin.com/in/sunnywinter/ Editor: Sunny Winter Junior Producer: Thuy Dong Learn more about your ad choices. Visit podcastchoices.com/adchoices

Take the survey now: https://docs.google.com/forms/d/1iHRZvOly_Q7aprlQBF7n38y0EjgvnHw2OdYII8yQElc/edit?ts=670d0111 Rob is joined by Daniel Priestley, following his viral debate with Gary Stevenson. They discuss the UK's economic challenges, government inefficiency and why entrepreneurs are leaving the country. Daniel shares practical ideas for fixing Britain's economy and advice for aspiring entrepreneurs. Daniel Priestly REVEALS: Why the rich are leaving the UK What drives wealth inequality Why spare bedrooms are creating a housing crisis and declining birth rates Why the UK needs to recognise entrepreneurs as major employers, taxpayers and contributors Why being too sick to work has jumped from a historical 2% to 11% The best path to entrepreneurship BEST MOMENTS "The British, only a few generations ago, just confidently went and took over the whole freaking world.” "We have two societies. One society is doing things the way we are taught to do it in the schooling system where they go and try and get an office job with very low leverage. And the other has digital assets, and have their own software company, they can create vast sums of wealth relative to people who don't do that." "This country doesn't offer a value proposition for someone like me. If I went to Switzerland right now, I'd pay hundreds of thousands less in tax. I wouldn't really even have to think about tax. I spend time every week now thinking about tax." "I've got a theory about wealth inequality. People blame the rich. But I believe that governments create or at least exaggerate wealth inequality.” VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team Episode Sponsor - AG1 Claim your exclusive offer of AG1 at the link below drinkag1.com/disruptors ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 See omnystudio.com/listener for privacy information.disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

In this episode, I'm joined by fellow finance professional Scott Foley to discuss the viral debate between Daniel Priestley and Gary Stevenson on The Diary of a CEO.With wealth inequality at the forefront of global discourse, is a wealth tax really practical? We unpack and explain their clashing views on economic freedom, taxation, and government policy.We explore the most controversial solutions to narrowing the wealth gap and discuss some bold ideas such as a 100% inheritance tax, a land value tax, and taxing unrealised gains,We also look at the impact of AI, globalisation, and property prices on the economic landscape—and what it all means for the future of wealth creation and distribution.00:03 Debate Breakdown: Daniel Priestley vs. Gary Stevenson01:39 Key Points of Agreement and Disagreement04:05 Economic Freedom and Entrepreneurship04:29 Wealth Inequality and Taxation11:00 Global Economic Policies and Their Impact17:05 Profit Shifting and Consumption Tax32:07 Inheritance Tax and Wealth Distribution35:46 Unlocking Unrealised Gains36:34 100% Inheritance Tax and Its Implications38:39 Property Prices and Housing Crisis42:30 Why Gary is Wrong about the History of Property Ownership44:05 The Truth About the UK Under High Taxation49:41 Land Value Tax as a Solution01:00:58 Quantitative Easing and Inequality Hosted on Acast. See acast.com/privacy for more information.

Daniel Priestley is a successful entrepreneur, author, and speaker known for his expertise in business growth, personal branding, and entrepreneurship. He is the co-founder of Dent Global, a company that helps small businesses scale through strategic positioning and influence. Priestley has written several best-selling books, including Key Person of Influence and Oversubscribed, which focus on building authority, attracting opportunities, and creating demand in competitive markets.In our conversation we discuss:(00:00) - Why should people tune in to a podcast about entrepreneurship?(03:01) - How do economics change over time?(08:04) - Job replacements and new jobs brought by new discoveries(15:36) - Value of work(26:32) - How to choose the right business for you?(34:18) - How do you know if it's a good business?(41:24) - Starting a business with the full capacity of AI(54:54) - AI wrapper businesses(1:01:50) - AI advancement effects on having experts(1:06:44) - When to decide if you'll focus on one thing or multiple things in business?(1:16:14) - The 5 P'sLearn more about Daniel:https://danielpriestley.com/  / danielpriestley  https://www.instagram.com/danielpries...Watch full episodes on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@seankim⁠⁠⁠⁠⁠⁠⁠⁠Connect on IG: ⁠⁠⁠⁠⁠⁠⁠https://instagram.com/heyseankim⁠

Episode 248. Some Lessons from the Elon Musk Backlash In this episode I unpack the lessons to be learnt from Elon Musk getting involved in politics and polarising public opinion against him.  I hope you enjoy.  *** Join my free Newsletter

In this episode of Grow a Small Business, host Troy Trewin interviews Maxwell Nee, the mastermind behind ScoreApp, a platform revolutionizing lead generation for small businesses. Maxwell shares innovative strategies to boost customer engagement and drive growth. Discover how ScoreApp helps businesses gain unmatched insights into their audience, turning data into actionable results. Tune in to learn game-changing approaches to thrive in today's competitive market! Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here.   Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice.   And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Maxwell Nee, the hardest thing in growing a small business is finding the right people. He illustrates this by pointing to well-known success stories, noting that these achievements were often the result of small, effective teams or "pods". He gives examples like Steve Jobs and Steve Wozniak of Apple, Sergey Brin and Larry Page of Google, and Eduardo Saverin and Mark Zuckerberg as the initial forces behind Facebook. While acknowledging that some individuals within these teams might have been more influential than others, Maxwell emphasizes that the contribution of two, three, or four individuals working together was crucial to realizing their success. What's your favourite business book that has helped you the most? Maxwell Nee credited two transformative books for shaping his entrepreneurial approach: "OverSUBSCRIBED" by Daniel Priestley, which revolutionized his mindset on creating unstoppable demand by making businesses "must-haves," and "The Outsiders" by William N. Thorndike, which revealed how unconventional CEOs achieved outsized returns through radical capital discipline and independent thinking. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Maxwell Nee mentioned that he doesn't really have specific great podcasts or online learning tools to recommend for professional development. While he listens to podcasts like "Diary of a CEO" and the one he was being interviewed on, his preferred approach is to become deeply engaged with specific individuals who align with his learning objectives at a particular time. He typically spends around three months focusing on one person, thoroughly reading their books and listening to their podcasts multiple times before moving on to someone else. What tool or resource would you recommend to grow a small business? Maxwell Nee suggests that small business owners can benefit from using time blocking to manage their many responsibilities more effectively by pre-planning their schedules. He also highlights Score App, a lead generation software that uses quiz marketing to gamify the process and significantly increase conversion rates while filtering out unsuitable leads, as a valuable resource. In terms of professional development, Maxwell prefers to deeply immerse himself in the work of specific individuals for extended periods rather than broadly following podcasts or online learning. Two influential books he recommends are Oversubscribe by Daniel Priestley and Outsiders, which offers insights from unconventional CEOs. What advice would you give yourself on day one of starting out in business? Maxwell Nee would tell his younger self on day one of starting out to have a deliberate conversation about the learning curve . He wishes he had the awareness to work for free with someone he admired in a cool industry for about six months to "sponge it all up". He believes this approach would have been faster than his initial self-funded journey, where he paid for his own learning and personal expenses Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: Success isn't about working harder; it's about working smarter with the right people – Maxwell Nee Entrepreneurship is a mindset—adapt, innovate, and keep moving forward – Maxwell Nee Growth happens when you stop thinking small and start acting bold – Maxwell Nee      

In this interview, Richard Tubb speaks to Daniel Priestley. He's a worldwide renowned entrepreneur, international speaker, and best-selling author, an expert in business growth, personal branding, and entrepreneurship. He's the author of several books which provide actionable strategies for entrepreneurs looking to stand out, attract opportunities, and scale. He's helped thousands of business owners and thought leaders position themselves as industry influencers.Richard interviewed Daniel at IT Nation Connect Europe and asked him to share his experiences and also explain what he does. Daniel talked though how MSPs can become oversubscribed and how to become a key person of influence.He and Richard talked about the importance of working on your business rather than in it, how to craft your 60 second pitch and where MSPs should focus their efforts to see the biggest returns.Daniel discusses how to use vendor relationships to become a key person of influence and explains the difference between being an expert and being an authority – and why it matters.Richard asks Daniel to explain why having a personal brand doesn't mean your business is over-reliant on you being present, how to be a successful key person of influence as a service-based business and how to stand out in a sea of AI content.Daniel shares a common myth about personal branding that MSPs should stop believing, the best investment you can make for that personal brand, and why you should be part of a mastermind. He also reveals the people and books who've inspired him.Mentioned in This EpisodeMSP community event: IT Nation ConnectBook: Daniel Priestley: Key Person of InfluenceBook: Daniel Priestley: OversubscribedBook: Daniel Priestley: Entrepreneur RevolutionPocast: Diary of a CEOPodcast: The Joe Rogan ExperienceIT management software: ConnectWiseMarketing conference: AtomiconBusiness conference: Start Up WeekBook: Francis Rodino: Leads MachineBook: Peter Thiel: Zero to OneBook: Ray Dalio: PrinciplesBook: Brent Schlender: Becoming Steve JobsBook: Andre Agassi: Open...

Is the economy on the brink of collapse? Gary Stevenson and Daniel Priestley break down the emergency financial crisis no one is talking about The Diary Of A CEO's economics debate is joined by 2 experts: Gary Stevenson and Daniel Priestley. Gary Stevenson is a British economist, former financial trader, and author of The Trading Game. Daniel Priestly is an award-winning serial entrepreneur who has written 5 books on starting and scaling businesses. In this conversation, Gary, Daniel, and Steven discuss topics such as, whether there is a financial apocalypse looming, if both the US and the UK are running out of money, how the next financial crash could be worse than 2008, and why millionaires are fleeing the UK.  00:00 Intro 02:10 Who Is Gary Stevenson? 07:30 Who Is Daniel Priestly? 10:04 The Importance of Economic Freedom 11:56 Who Are We Blaming for the Economic Situation? 13:32 The UK & US Debt We're Carrying From COVID 17:44 Is There Financial Security for Most of Us in 2025? 26:13 What Does Gary Think of Daniel's Views? 28:58 The Current Homeownership Situation 34:21 US vs UK Market With Building Technology 36:38 Taxing Billionaires 41:03 Do You Tax Their Value or the Countries Where They Trade? 45:36 Why Are Millionaires Leaving the UK? 48:49 Stopping Profit Shifting of Companies 52:40 How $10M+ Companies Avoid Taxes 58:01 Where Is the Biggest Amount of Money Going? 01:00:06 How to Bring Big Tech Companies and Entrepreneurs to the UK 01:04:45 Are Tax Evasions Causing Issues With NHS, Education, and Higher Crime? 01:10:31 Why Poor People Are Struggling to Build Wealth 01:19:49 Ads 01:20:53 How to Create Wealth in the Economy 01:37:17 Monopolies 01:40:18 Advice to Younger People 01:45:02 What to Do as a Young Person 01:47:12 Take Action: Play the Cards You Are Dealt 01:51:45 Do We Have Personal Responsibility to Change This? 01:54:05 Is the Current Education System Failing Us? 02:00:56 Inheritance Taxes 02:04:50 Ads 02:10:05 America's Approach to Building Wealth Follow Gary:  YouTube - https://g2ul0.app.link/xdrUsPgERRb  Instagram - https://g2ul0.app.link/OoThWmfERRb  Follow Daniel: X - https://g2ul0.app.link/3ui4EJjERRb  Instagram - https://g2ul0.app.link/Wa2RfsaHRRb  Website - https://g2ul0.app.link/jUbxNu8GRRb  Watch the episodes on Youtube - https://g2ul0.app.link/DOACEpisodes  My new book! 'The 33 Laws Of Business & Life' is out now - https://g2ul0.app.link/DOACBook  You can purchase the The Diary Of A CEO Conversation Cards: Second Edition, here: https://g2ul0.app.link/f31dsUttKKb  Follow me: https://g2ul0.app.link/gnGqL4IsKKb Sponsors: Fiverr - http://fiverr.com/diary with code DIARY WHOOP - https://JOIN.WHOOP.COM/CEO Perfect Ted - https://www.perfectted.com with code DIARY40 for 40% off Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's digital age, having a strong online presence isn't just optional—it's essential. Your digital footprint is the content, stories, and expertise you share online that allow people to find and connect with you. Whether you're an entrepreneur, speaker, author, or business owner, the way people discover and trust you has changed. If you're not actively shaping your digital presence, you're missing out on opportunities to grow your influence and impact. In this episode of The Inside Story Podcast, I break down why increasing your digital footprint is so important in 2025 and beyond. I share insights from a game-changing conversation with Daniel Priestley on Diary of a CEO and give you practical steps to make sure your online presence works for you—not against you. Hit PLAY to hear: Why your digital footprint is your new handshake – If people can't find you online, they'll move on to someone they can. The “day off” test – Could someone spend an entire day exploring your content and truly get to know you? Simple, strategic ways to boost your visibility – No, you don't need to be on every platform, but you do need a plan. How to create and repurpose content without burning out – Work smarter, not harder. Why NOW is the perfect time to start showing up online – You haven't missed the boat—there's still room for you to stand out. If you're ready to take your digital presence to the next level, this episode is packed with inspiration and action steps. Plus, I link to the Diary of a CEO episode that sparked this conversation—so you can dive even deeper. Listen in, and then let's get to work on amplifying your story! Episode links  Listen to the Diary of a CEO podcast episode with Daniel Priestley >> here

A step-by-step guide from someone who got me to buy one.My free Clients From Content: 1-Page Masterclass:  https://fortheinterested.com/subscribe-yt/Things you'll learn in this episode:02:00: The difference between a paid partnership and traditional ads13:00: The most important thing NOT to do if you offer paid partnerships14:00: The first 3 things to do if you want to offer paid partnerships23:00: What to include in a partnership proposal27:00: Partners aren't paying for what you think they're paying for33:00: How (and why) to incorporate a video into your proposal42:00: How to figure out what to charge for a partnership47:00: The 3 most effective ways to attract partner leadsShow Notes: Christopher Nguyen, Founder of UX Playbook: https://bit.ly/413lRLuLaShonda Brown: https://www.youtube.com/@LaShondaMBrownDouble Your Price by David Falzani: https://amzn.to/3EJiOAIOversubscribed by Daniel Priestley: https://amzn.to/3X9hQnDTo Connect with Lex Roman: Newsletters: https://lexroman.com/newsletters LinkedIn: https://www.linkedin.com/in/lexroman/ To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat

Trump has taken the oath of office, but what does this really mean for the future of the world?   The Diary Of A CEO's first ever election round table is joined by three renowned voices: Scott Galloway, Daniel Priestly and Konstantin Kisin.  Konstantin Kisin, a political and social commentator known for discussing some of society's most controversial topics. Professor Scott Galloway, a renowned professor and business analyst who publicly endorsed Kamala Harris, offers sharp, data-driven critiques of Trump's policies and their impact on democracy and the economy. Daniel Priestley, an entrepreneur and strategist, examines how Trump's election could reshape the business landscape, addressing the challenges and opportunities for industries adapting to new policies. In this conversation, the guests and Steven discuss topics such as, how Trump will redefine masculinity, how wokeism is strengthening the right wing, what Trump's return means for censorship, and the impact of the election on the UK.  00:00 Intro 02:31 What's the Big Picture as It Relates to This Election? 05:16 The Things Trump Is Promising Are Things That Should Happen 09:30 Has the Left Lost Its Way? 13:44 Did Trump Just Have a Better Marketing Campaign? 17:26 Millionaires Are Leaving the UK 20:18 Is the UK Still a Good Place for Business vs. the US? 23:30 Is the UK a Failing Nation? 24:57 Elon Musk's Attack on the UK 26:13 The UK's Attitude Toward the Rich Is Wrong 28:08 Is the British Attitude Holding Us Back From Our Potential? 31:13 Young Men Are Struggling in America 37:15 The Rollback of Trump's DEI Measures 44:13 Trump's Move Toward a Merit-Based Society 47:55 Masculinity and Identity Issues 52:51 Trump's Stance on Masculinity 56:04 Elon Musk and Censorship 58:49 The Power of Freedom of Speech 01:00:56 Why Has Elon Chosen Now to Raise These Issues? 01:04:00 What Does Elon Musk Want? 01:06:49 Big Tech Cosying Up to Trump 01:10:11 Living in an Echo Chamber With Algorithms 01:16:15 Social Networks Are Becoming Political Environments 01:24:16 Where Is the West Heading? 01:27:54 What's Not Getting Enough Attention Right Now? 01:33:24 Best Advice to Prepare Young Men for the Future 1% Diary Launch:

In this episode, Chris Do brings back Daniel Priestley for an insightful discussion on attracting high-end clients and the mindset shifts needed to position yourself as a key player in your industry. Daniel, a successful entrepreneur and author, shares practical tactics and strategies on moving from being perceived as a "worker bee" to a "key person of influence." They dive into the importance of showcasing past successes, building a list of potential clients, and leveraging exclusivity to create demand. Along the way, Chris and Daniel provide actionable steps for building credibility, boosting your business reputation, and rethinking client relationships for long-term success.Timestamps:(00:00) - Intro and welcome(01:18) - Defining high-end clients(03:23) - Myths about high-end clients(05:08) - Value of high-paying clients(10:00) - Showcasing past projects(15:04) - Importance of storytelling(20:00) - Pitching yourself as influential(24:26) - Creating your niche and identity(28:50) - Leveraging a waitlist for exclusivity(35:30) - Strategies for setting appointmentsCheck out today's guest, Daniel Priestley:Daniel's Website: https://danielpriestley.com/Daniel's Instagram: https://www.instagram.com/danielpriestley/?hl=enCheck out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:https://www.threads.net/@thechrisdoZaap: https://zaap.bio/thechrisdoClubhouse:https://www.clubhouse.com/@thechrisdoBehance: https://www.behance.net/chrisdo

Daniel Priestley is an award winning entrepreneur, known as the Money Making Expert and has gone viral since his podcast with Steven Bartlett. Dan and I discuss the harsh realities of entrepreneurship, why personal branding is vital and how shifting mindsets can 10x your business. This is the eventful life of Mr Daniel PriestleyYouTube: Dodge WoodallInstagram: @Dodge.WoodallWebsite: DodgeWoodall.comTikTok: @DodgeWoodallLinkedIn: @DodgeWoodall Hosted on Acast. See acast.com/privacy for more information.

The world in 2025 has never felt more unsure, but using the newest technologies and timeless business advice, Daniel Priestly says this is the time for the biggest and most revolutionary opportunities to gain wealth  Daniel Priestly is an award-winning serial entrepreneur who has built the entrepreneur accelerator company Dent Global and co-founded the quiz marketing platform Score App. He is the author of bestselling books such as, ‘Key Person of Influence' and ‘Scorecard Marketing: The four-step playbook for getting better leads and bigger profits'.  In this conversation, Daniel and Steven discuss topics such as, how to 10X your income, the 90-day side hustle formula, the secret marketing hack Google use, and how to survive AI taking your job.  00:00 Intro 02:03 Helping Millions Build Businesses 03:53 How to Capitalize in the Digital World 08:01 Where Do You Learn Entrepreneurship? 10:23 The Importance of Writing in Your Learning Phase 13:21 The Rise of Personal Brands and Decline of Institutions 15:47 Why We Went From the Logo to the Person 18:25 Technology Is Giving Power to Individuals 21:33 Leaders Have to Become Human and Unscripted 22:48 Communicating Ideas: NSFAG Technique 24:50 The Game of Personal Branding 27:59 Creating Differentiation in a Noisy Crowd: 5 Things 32:53 How to Test the Demand for Your Product 36:44 $200 to Figure Out the Demand for Something 45:29 How Friction Creates Value 48:08 The 10/90 Percent Model 50:26 The Entrepreneur Sweet Spot: Should You Pursue an Idea for 10 Years? 52:25 Does Geography Matter in Success? 01:05:18 What Company Would You Start in 2025? 01:07:18 Using AI 01:11:40 Capitalizing in AI 01:15:39 What's Your Investment Strategy? 01:18:59 What's the Cost of Starting a Company? 01:21:15 Is the Current Tax System Okay? 01:22:08 Entrepreneurs' Relief 01:28:35 The Counterpoint of Wealth Creation by Millionaires 01:32:55 Trump in Power 01:34:42 Ads 01:35:38 The Fundamental Moves in 2025 01:37:08 The Mountain Analogy 01:42:56 Love, Passion, and Repetition 01:46:16 Why You Should Write a Book! 01:50:17 Google Report: The Messy Middle 01:53:25 How to Start When You Don't Have a Brand 01:54:03 The 5 P's Rule Follow Daniel:  Instagram - https://g2ul0.app.link/DyXMfookeQb  Twitter - https://g2ul0.app.link/2yBnZUwkeQb  Website - https://g2ul0.app.link/HpUTO9ukeQb  YouTube: You can purchase Daniel's book, ‘Scorecard Marketing: The four-step playbook for getting better leads and bigger profits', here: https://g2ul0.app.link/mK0HWcWkeQb  Spotify: You can purchase Daniel's book, ‘Scorecard Marketing: The four-step playbook for getting better leads and bigger profits', here: https://amzn.to/3WlIQ2V   Watch the episodes on Youtube - https://g2ul0.app.link/DOACEpisodes  My new book! 'The 33 Laws Of Business & Life' is out now - https://g2ul0.app.link/DOACBook  You can purchase the The Diary Of A CEO Conversation Cards: Second Edition, here: https://g2ul0.app.link/f31dsUttKKb  Follow me: https://g2ul0.app.link/gnGqL4IsKKb Sponsors: Linkedin Jobs - https://www.linkedin.com/doac Adobe - https://www.adobe.com/uk/express/spotlight/stevenbartlett?sdid=5NHJ82ZD&mv=social PerfectTed - https://www.perfectted.com with code DIARY40 for 40% off 1% Diary - Join the waitlist to be the first to hear about the next drop of The 1% Diary! https://bit.ly/1-Diary-Megaphone-ad-reads  Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, my guest Lewis Crompton shares his inspiring journey from religious youth leader to CEO and founder of a community devoted to safe, profitable trading. Despite his young age, Lewis has lived two distinct lives—each driven by his passion for building strong, supportive communities. When life's challenges arose, he pivoted, moving from debt to financial freedom in record time and even leaving his retail job within seven months.With trading profits, he invested in assets, renovated his home, contributed to charities, and traveled the world. Now, he's dedicated to helping others achieve financial freedom and a fulfilling life through the same principles that transformed his own.ABOUT OUR GUESTLewis Crompton is on a mission to help 1 million families live with less stress and more fun through financial education and empowerment. He became financially free by trading financial markets, starting over 10 years ago, taught by Robert Kiyosaki's Rich Dad Poor Dad, and then headhunted to teach for them. Lewis is a leading voice in the industry, championing safe, systematic and profitable trading techniques. He created and developed the STARTrading Method which empowers you to trade in under 30 mins per day, generating exceptional monthly returns.Lewis hosts the STARTrading podcast and is an accomplished speaker having spoken at hundreds of events. He has shared the stage with the likes of Robert Kiyosaki, Kim Kiyosaki, JT Foxx, Wim Hoff, Roxie Nafousi, Nick James, Daniel Priestley and many other household names.As our thank you for listening to the podcast, Lewis is sharing a masterclass on trading which you can access here for FREE: https://startradingnow.com/the-startrading-masterclass-podcast/ABOUT OUR HOSTKen Eslick is an Entrepreneur, Author, Podcaster, Tony Robbins Trainer, Life Coach, Husband of 35+ Years, and Grandfather. Ken currently spends his time as the President & Founder of The Leaders Lab where he and his team focus on Senior Leadership Acquisition. They get founders the next level C-Suite Leaders they need to go from being an Inc. Magazine 5000 fastest growing company to $100,000,000 + in revenue.  You can learn more about Ken and his team attheleaderslab.coListen to more episodes on Mission Matters:https://missionmatters.com/author/ken-eslick/

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane have crowned this as one of the best episodes they have made, full of valuable knowledge from serial entrepreneur, bestselling author and international speaker Daniel Priestly. Daniel shares his thoughts on the state of the UK right now, where you can find the right opportunities as an entrepreneur and content creator and how to become a key person of influence. He also talks about why business brands are dead, his experience of being interviewed on Diary of a CEO and his blueprint for turning your audience into customers. KEY TAKEAWAYS · From getting better advertising results to hiring talent, creating a personal brand for a business is one of the essential ways to make your business run better. This was the initial reason Daniel started guesting on podcasts. · Daniel has been given more speaking opportunities since appearing on Diary of a CEO and has been able to increase his speakers fee too. · Daniel reveals he would have paid hundreds of thousands to appear on Diary of a CEO because it generated millions in revenue. His Score app gained 9,000 monthly trials, Dent saw hundreds of sign-ups, and he sold 30,000 extra books. · Daniel believes Dubai represents a modern "frontier city" where ambitious entrepreneurs can thrive without tax constraints. He admits if he were 25 again, he'd "murder it in Dubai" working 80-hour weeks to build wealth quickly. · Drawing from his 15 years running Dent Global, Daniel argues that entrepreneurship can't be taught through traditional education it must be learned through hands on experience. · From his extensive podcast guest experience, Daniel has learned the crucial importance of hooking listeners in the first 30 seconds. He intentionally front loads his accomplishments and value proposition rather than giving slow biographical intros. · Daniel still runs private dinner parties to bring together high level connections, people will attend just to meet other guests even if they don't know the host. This is his hack for becoming a key person of influence! · Based on his analysis of modern business, Daniel thinks AI will handle functional tasks but can't replicate the human ability to make things happen that wouldn't otherwise occur, which he believes is key to future success. · From growing multiple successful companies, Daniel advocates using "campaigns" rather than niches - pointing to Nike's evolution from running shoes to multiple targeted campaigns as the model for how businesses should grow and expand. BEST MOMENTS "Because of technology, you can build a network at scale of tens of hundreds if not millions of people, where people like and trust you because of things like podcasts” “I don't think entrepreneurship can be taught” "Small businesses do very very well targeting the top 1%" "Growing your personal brand just makes everything else easier" "Business brands don't work anymore... Elon Musk has burst into the car industry and Tesla's worth more than the entire industry combined as a market capitalisation. He's been able to achieve his growth with minimal amounts of debt relative to other car companies." "The most patriotic thing you could do is leave [the UK] because it sends them a signal - you lost me, you crossed the line, and then they dial it back."     VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK's largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Are you ready to use Key Person of Influence to get your business goals? This week's episode with New York Times bestselling author and leader of Dent Global, Daniel Priestley, has all the answers you need. Daniel Priestley is a New York Times bestselling author and the leader of Dent Global, where he and his team develop entrepreneurs to stand out, scale up, and make a positive impact. 40,000 entrepreneurs have attended his workshops around the world, and over 3000 people have taken part in his accelerator programs. Needless to say, he's making his mark by helping others make their mark. This is Daniel Priestley 's story... Daniel Priestley was working at McDonald's when he met Randy, the franchisee. Randy encouraged Daniel to look into entrepreneurship, and Daniel began reading The Emyth. This book opened the door to entrepreneurship for Daniel and made him feel that it was something he could do. Daniel went on to write several books on the subject, including Key Person of Influence and Oversubscribed. In Key Person of Influence, Daniel outlines the five Ps of becoming a key person of influence: pitching, positioning, production, promotion, and profit. By following these steps, Daniel believes that anyone can become a key person of influence in their industry.  Tune in now to learn how to stand out, scale up, and make a positive impact! In this episode, you will learn the following: Daniel shared what lessons he learned from Randy when he works at McDonald's (00:04:00) Who a key person of influence is and why does it matter in today's world? (00:09:06) The five P's of key Person of Influence (KPI) (00:12:55) The importance of pitching in enrolling people into a new way of thinking and behaving.(00:15:00) The Eiffel tower analogy (00:19:56) Who is a good example of a key person of influence (00:22:50) Why a key person of influence, helps move a business or an organization from functionality to vitality” (00:26:24) Why people are focused on the entire marketplace instead of focusing on the key few (00:32:36) What is Signaling and why is it important (00:42:30) The importance of having a central philosophy or mission around what you do (00:52:00) What are the Four types of products.(00:55:00) Why campaigning is an effective approach (00:59:40) The idea that social media can be used as a tool to build a personal brand (01:07:00) Notable quotes: “We all have the ability to make a dent and that we can do it while also having fun doing it. But we have to do it using the right strategies that will allow us to make the kind of impact that we want to make” - Billy  “Anyone can play an instrument. Not everyone could play an instrument well” - Billy “Prolific beats perfect” - Billy “When you become a key person of influence, your goal is not to try and sell you, and you don't make a lot of you're not trying to make money by selling your time and your energy and all that sort of stuff. People aren't buying you. They're actually just attracted to your business empire, and your empire sits around you” - Daniel  "The real skill with pitching is there's an element of leverage." - Daniel  Resources: Daniel Priestley Website:  Danielpriestley.com https://www.dent.global/ Books: https://danielpriestley.com/daniel-priestley-books/ Socials:  Linkedin: Daniel Priestley Instagram: @danielpriestley Twitter: @DanielPriestley Facebook: Daniel Priestley Connect with me: Email Addresses: billy@podify.com and saleebey@gmail.com This is an encore episode and was originally published on December 9, 2022 Learn more about your ad choices. Visit megaphone.fm/adchoices

In this moment, award-winning serial entrepreneur Daniel Priestley discusses effective strategies for accumulating assets to build wealth. According to Daniel, it is essential to create a diverse portfolio of assets, such as a strong personal brand or a vibrant company culture, because income naturally follows assets. Daniel also discusses the importance of investing your disposable income in personal development, such as taking courses to enhance essential skills, as well as in your personal relationships. One of the ways that you can strengthen your connections is by hosting dinner parties or taking successful mentors out for lunch. By investing in your relationships, you are not just learning new skills from a mentor, but you are also opening doors to potential income opportunities in the future. Listen to the full episode here - Spotify-  https://g2ul0.app.link/npzlzOSpILb Apple -  https://g2ul0.app.link/Ph1YlcXpILb Watch the Episodes On Youtube - https://www.youtube.com/c/%20TheDiaryOfACEO/videos Daniel: https://danielpriestley.com/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode of The Dept. Omar talks with business expert Daniel Priestley on how to sell your products and/or services online to your audience. Many new creators and entrepreneurs are unsure about how to start making making sales from their content and this conversation will give you clarity on exactly what to do! Daniel breaks down the 4 ways you can lead your people to buy whatever it is you have to sell!

The biggest stages in the world are waiting to welcome you. Are you ready to take the stage? Let me teach you how…. Join The Elite Mastermind with me! There are only 20 seats available. Link here: https://heathermonahan.com/the-elite-mastermind/ In This Episode You Will Learn About:  All the gritty details behind starting your own business The steps you need to take BEFORE you quit your corporate job Why some entrepreneurs soar & others fail How technology is revolutionizing the industry for entrepreneurs & large corporations alike Resources: Website: danielpriestley.com  Read Entrepreneur Revolution  YouTube, Instagram, LinkedIn & Twitter: @danielpriestley Visit airdoctorpro.com, use promo code CONFIDENCE, and save up to 39% or $300, depending on the model. Visit heathermonahan.com Reach out to me on Instagram & LinkedIn Overcome Your Villains is Available NOW! Order here: https://overcomeyourvillains.com  Show Notes:  Are you ready to start your entrepreneurial journey? Maybe you were fired (just like me!) or maybe you are tired of Corporate America? If you are itching to strike out on your own, then it's time to listen to the experts. ​​Let's delve into the world of entrepreneurship with the one and only, Daniel Priestley, serial entrepreneur, bestselling author, speaker, Founder of Dent Global and Co-Founder of ScoreApp. Together, we'll unravel the critical concepts of supply and demand, the transformative impact of AI across industries, and the entrepreneurial mindset needed to thrive in today's competitive landscape. Get ready for a thought-provoking discussion that will challenge your perspectives and spark your entrepreneurial spirit. It's time to explore all that's waiting for you! Your moment is NOW! If You Liked This Episode You Might Also Like These Episodes: #368: The Top Hacks To Elevate Your Influence, Attract Clients & Crush Your Goals This Year with Heather and Melanie Borden! #367: How To Live The Life YOU Want with Ben Nemtin Co-founder of The Buried Life movement, Bestselling Author & Motivational Speaker #366: BANISH Negativity & Welcome In Trust: A Tim Castle Show Conversation With Heather! Learn more about your ad choices. Visit megaphone.fm/adchoices